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11,217 official + unofficial events during SXSW
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avatar for Haroon


Unicorn Black
CEO Taazi.com, Musician/Singer/Composer
Multi-talented Haroon, is a singer, composer, musician, producer, recording engineer, and live performer. His fan following is in the millions. He has sold nearly three million CDs worldwide. In the early 90’s, he formed the pioneering band Awaaz with a couple of musician friends and their video “Janeman” became the first ever Urdu/Hindi pop song to air on MTV. Haroon’s released his first solo album "Haroon Ki Awaz" in 2000 and sold over half a million units worldwide. In 2001 he performed alongside the top Asian acts at the prestigious BBC Asia Awards. His second solo album “Lagan,” resulted in the mega hit “Mahbooba,”with a music video shot at the Giza plateau in Cairo, Egypt with the ancient pyramids as the back drop. “Mahbooba” is a fusion of Asian and Arabic music with Lebanese singers accompanying Haroon. Following the success of “Mahbooba” Haroon cemented his place as one of the top Asian pop stars and embarked on a world tour from 2003 to 2005, where he performed acrossEurope and North America. He released his third solo album “Haroon Ki Nasha” in 2007. Haroon is currently wrapping production on his first English-language album under the name Freddie Fiction. He is also the creator of the award winning “Burka Avenger” animated TV show, composing all the music for the show, including the radio hit “Lady in Black.” In 2014, he launched Pakistan’s first legal music music-sharing platform, Taazi.com, alongside the popular anti-piracy awareness song “Muft Ka Maza.”