Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


Geoff McGrath

McLaren Applied Technologies
Geoff McGrath trained as a mechanical engineer, initially working in aeronautical, civil, chemical, petroleum and mechanical engineering. Gaining experience, from conceptual engineering through to business development for start-up and blue-chip firms alike, he later switched focus to the world of telecoms, media and entertainment. In 2009, he became the managing director of McLaren Applied Technologies (MAT) and has brought more than 20 years’ experience to bear on the company’s innovative and dynamic approach to pursuing ground-breaking conceptual design, development and engineering. A is currently focused on developing and applying MAT’s specialist capabilities in the world of sports, health and well-being and strategic operations.