Erin Reilly is Managing Director & Research Fellow for Annenberg Innovation Lab at USC's Annenberg School for Communication and Journalism and Executive Director of Blackstone LaunchPad USC. In her role, she oversees all aspects of lab programming, product design and mentoring students in developing applications and business ideas using digital media and how it impacts society. Her research focuses on new media literacies, transmedia play and learning, social entrepreneurialism, audience engagement and the future of media and entertainment.