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avatar for Erin McPherson

Erin McPherson

Maker Studios
Chief Content Officer
Erin McPherson serves as Chief Content Officer at Maker, driving the brand’s programming strategy -- overseeing all aspects of original content, series development across platforms, strategic programming partnerships, talent relationships, and editorial content on Maker's proprietary platform Maker.tv. Maker is the world’s largest network of short-form online video bringing together a diverse community of YouTube creators and global franchises as part of The Walt Disney Company. The company is home to the biggest digital stars and leading programming such as the hugely popular online series "Epic Rap Battles of History." Since joining Maker, Erin has spearhead multiple content and talent acquisitions including Morgan Spurlock's Smartish channel with four original series in production along with the Maker LABS development concept attracting James Franco and Vince Jolivette's Rabbit Bandini Productions and "The Walking Dead" creator Robert Kirkman's Skybound, among others. She has been a strong advocate for expanding and shepherding the Maker brand voice on a global level and aligning internal operations to meet commercial and consumer needs. Under Erin's leadership Maker now has over 250 shows in various stages of development and 40 active productions. Prior to Maker, Erin served as Vice President & Head of Video Programming and Originals at Yahoo where she led the company’s foray into original video, growing the original programming roster to more than 80 ongoing daily or weekly series, branded entertainment programming, and specials. She oversaw the launch of Yahoo Screen, the award-winning Yahoo Studios, and brought to Yahoo a large roster of third-party partners including Red Hour/Paramount ("Burning Love") and Playtone/Tom Hanks ("Electric City"), among many others. Prior to joining Yahoo!, Erin practiced entertainment and media law, representing a wide number of individuals and companies, including Halle Berry, Kevin Spacey, Zachary Quinto and others. She also served as in-house counsel for LivePlanet, the transmedia company founded by Matt Damon, Ben Affleck, Chris Moore and Sean Bailey, and z.com, an early online video start-up funded by Bill Gross’ Idealab. Erin is a graduate of Harvard Law School and received her B.A. from Middlebury College.