With extensive experience in the evolving digital media space, Elspeth "Ellie" Rountree is an expert new media marketer and strategist focusing on the intersection of current topics such as Marketing, Branded Content, Partnerships and emerging trends such as Meme Culture. Along with consulting for top established brands and companies that include Google, BBC America and the Travel Channel, she has also worked closely with innovative new media organizations such as Warby Parker, Open Air Publishing and The KM.co. Rountree co-founded the highly trafficked and regarded site/web series Know Your Meme. She is a well known technology presenter and reporter for major television networks including NBC, BBC and FOX.