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11,217 official + unofficial events during SXSW
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avatar for Edward Wild

Edward Wild

Sr Dir, Analytics – Pepsi Beverages
Edward Wild Ed holds the position of Senior Director, Analytics for Pepsi NA Beverages Company. He is responsible for all phases of consumer analytics including marketing ROI and optimization, value and price/pack analytics, consumer tracking and digital analytics. Ed leads the development of on-going marketing analytics across the portfolio of PepsiCo U.S. beverage brands. He and his team are currently focused on understanding of how to fully leverage mobile to develop a deeper understanding of consumer behavior. He has deep expertise around how to best use syndicated data analytics, household panel, and brand health/equity assessment to drive business impact. Prior to PepsiCo, he was Senior Vice President of Information Resources, Inc where he led Analytic Services across the Beverage and Tobacco verticals – helping clients understand the ROI of their in-store and media investments. He holds an MBA in Finance from the Owen Graduate School of Management, Vanderbilt University and a BS in Marketing from Lehigh University.