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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Deborah Petersen

Deborah Petersen

Stanford Graduate School of Business
Editorial Operations Mgr
Deborah Petersen joined Stanford Graduate School of Business as the Editorial Operations Manager in 2013. She works with a team of writers, illustrators and photographers to tell the stories of faculty research for Stanford Business magazine, Insights, and other digital business magazines. She was the first social media editor for the Bay Area News Group, where she trained journalists throughout the San Francisco Bay Area in social media, and oversaw the group’s inaugural iPad news app. Before falling for California, she was as an editor and writer at The Hartford Courant, and Northeast magazine in New England. She “embedded” herself with a 9-11 widow for a year, chronicled the life of the rural working poor, and wrote about her mother’s decision to die. A former features editor, columnist and enterprise editor at the San Jose Mercury News, she also worked as a psychotherapist, and still divides her heart — and time — between Cape Cod and NorCal. She blogs about life with an electric car, is a frustrated playwright, and bicycled across America during her first year of marriage. She and the marriage survived.