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avatar for David Clarke

David Clarke

CxO, Principal & Experience Center Leader
David Clarke is the CxO of PwC and Experience Center leader. He is a pioneer in using technology and data to connect people and brands. As CEO & Co-Founder, Clarke created BGT in 1996 to deliver innovative, solutions to global brands. Known for his entrepreneurial spirit and focus on tangible results, he built an agency that is driven by analytics, delivering value across all components of the customer lifecycle. As a 2010, 2011 and 2012 Ad Age Best Place to Work in the US., BGT is a true strategic advisor to its clients, helping them build and maintain their Web and social-marketing infrastructure, as well as optimize interactive assets, channels and campaigns. Under Clarke’s leadership, BGT emerged as a leader in providing integrated marketing solutions. In November 2013 PwC US acquired BGT as part of its US. Advisory practice. Clarke’s passion for client satisfaction has been the catalyst for BGT’s evolution, resulting in the firm’s double-digit growth every year since he co-founded the agency. He was one of the first leaders to group digital strategy with analytics – and continues to leverage data to optimize and enhance brand performance across all digital, marketing and social avenues.   At the time of acquisition, BGT was one of the oldest and largest privately held agencies in the country, amassing more than 550 client awards and was named a Best Place to Work on a local and national level the last three years. Considered an Internet visionary, David has received acclaim within the industry and has been published in numerous industry and national publications including Forbes, Forrester, and AdAge.

My Speakers Sessions

Sunday, March 15