Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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David Bell

Innovation Group/The Wharton School/University of Pennsylvania
Xinmei Zhang & Yongge Dai Professor at the Wharton School of the University of Pennsylvania
David is a Prof. at the Wharton School at UPenn & an expert in consumer shopping behavior. His research explains how we use the Internet to search and shop, & why this depends largely on where we live, & on our physical world circumstances. His research on traditional retailing explains unplanned purchasing and impulse buying, how consumers select stores, why shoppers form reference pts for price and promotion activities, & the effect of structural factors on consumer shopping strategies.