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11,217 official + unofficial events during SXSW
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avatar for Daniel Sena

Daniel Sena

Universal Music Group
VP, Partnership Mktg
A 14 year veteran of the music industry, Daniel currently serves as the Vice President of Partnership Marketing for Universal Music Group. In this role Daniel works with brands and agencies to develop strategic marketing partnerships, integrating UMG artists, content, live events, social networks, and retail platforms into the brand’s marketing campaign. Over the past three years Daniel has developed successful national campaigns with Heineken, JetBlue, Sony Mobile, Bally Total Fitness, Coors Light, HTC, and more. Prior to this role, Daniel managed UMG’s key west coast digital and mobile accounts, overseeing the day to day business with such companies as MySpace, AT&T, Yahoo, Rhapsody, and Napster. Before joining UMG Daniel spent two years as the Head of Marketing at Immortal Records and six years at Sony Music where he oversaw its west coast retail marketing division. Daniel graduated with a BA from UC Berkeley and MBA from UCLA Anderson.