Daniel Bobroff is Investment Director for ASOS, the World’s leading online fashion site. He heads up ASOS global search for opportunities to partner, support and invest in promising fashion technology companies. He is looking to find ideas that disrupt the old ways of doing things, business models that can scale profitably and technology that is incredibly powerful yet beautifully simple. Daniel has a career of over twenty-five years as a technology entrepreneur with a wide body of work and extensive start-up experience. Starting in 1989, he was acclaimed for “selling Sonic to the Admen” when describing his work to pioneer video game advertising, with the first campaigns seen within the medium on behalf of the World’s most famous brands. He also spent over a decade as a video game developer, building international teams and creating numerous million unit selling chart hits such as Motocross Mania, adidas Power Soccer and Freestyle Metal X. More recently, he has built and invested in businesses and software across a wide array of digital channels including Apps, software as a service, e-commerce, content management and email marketing.