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11,217 official + unofficial events during SXSW
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avatar for Dain Dunston

Dain Dunston

Vernacular Inc
I write about the world of business, both in fiction and in business books that document outstanding businesses (and sometimes cautionary tales). I’m the author of The Downside of Up: A Comic Novel of Outrageous Fortune (Vernacular Books, 2014) and a co-author, with Drs. Kevin and Jackie Freiberg, of Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold , a case study of how global companies create disruptive innovation through radically low-cost products (Thomas Nelson, 2011). I’ve spent 25 years as a communication strategist, speech writer and creative director for top executives in Fortune 500 companies, before which I served variously as a marketing executive, a real estate sales person, a restaurateur, a yogi and a bodyguard for a short list of notable executives and celebrities, including, for one unforgettable evening, Jerry Garcia.