I graduated with Master’s degree in marketing communications from Northwestern University and worked client-side at John Deere and The Home Depot prior to selling my soul to join an ad agency (Rapp) in Dallas TX. For five years I worked with Best Buy, Macy's, HEB, Supervalu, Famous Footwear and other blue chip retailers to improve their customer engagement. In 2010 I moved to Calgary to run Watermark Advertising Design. Then, in September 2012, I resigned to join a Cult.