Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Chad Millman

Chad Millman

Editor in Chief, ESPN.com/ESPN The Magazine
Chad Millman, Editor in Chief of ESPN The Magazine, joined The Mag as an associate editor in 1998. A year later he left to write "The Odds" -- about a trio of Vegas bookmakers and wiseguys -- and to find riches working for an Internet company. He made tens of dollars on "The Odds," the web biz tanked and he returned to The Mag. He also worked at Sports Illustrated and wrote some other books, including "Iceman" with Chuck Liddell, "Invincible" with Vince Papale, "Pickup Artists" with Lars Anderson, and "The Detonators." His most recent books are the national bestseller "The Ones Who Hit the Hardest," about the blood feud between the 70s Steelers and Cowboys, written with Shawn Coyne, and the New York Times bestseller "They Call Me Baba Booey", with Gary Dell'Abate.