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11,217 official + unofficial events during SXSW
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avatar for Cecilia Weckstrom

Cecilia Weckstrom

LEGO Group
Global Head of LEGO.com & Consumer Experiences
When Cecilia was five years old, she built cities out of LEGO bricks and programmed computers to play symphonies she wanted to hear. Thirty years later she runs LEGO.com and is at the forefront of LEGO’s journey to digitalise its play experience for LEGO lovers world wide. Her experience as a design leader and change agent is fueled by a childlike curiosity, and forms the building blocks of innovation.