Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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Blair Ethington

Covet Fashion
VP Brands & Mktg
After launching mobile styling game Covet Fashion, Blair Ethington is recognized as the woman who brought gaming to women. The only girl in a household with three brothers, Blair learned to never take no for an answer and says her success is due in part to her refusal to succumb to stereotypes. A veteran of eBay and Playdom, Blair has fused her knowledge and experience in tech and study of consumer behavior with her love for fashion and entertainment, opening up an entirely new avenue not only in the world of gaming, but in fashion marketing as well.