Ben Judy is passionate about understanding the needs of people who use technology so he can design better systems that work well for humans. Ben designed and built his first web site in 1996. He has been practicing “professional-grade” user experience design since 2005. Ben has worked as a web designer, UI developer, information architect, user experience designer, and more -- in contributor, contractor, manager, and consultant roles. He’s worked with global Fortune 500 companies, family-owned small businesses, and small startup ventures. Wherever he is and whoever he's with, his focus is simple: create awesome products that provide great user experiences!