Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Belle Frank

Belle Frank

EVP, Dir of Strategy & Research
Recognized in the marketing industry for her great expertise in communications research, Belle has vast experience across many consumer and BtoB categories, and oversees all Y&R NY’s strategic research initiatives. Belle has worked with major clients, including Campbell's, Dannon, Xerox, Pfizer, Merck, MetLife and more to help them identify new strategic insights. Belle has unique expertise in new research methods for exploring consumer insights and assessing advertising effectiveness. Beginning in 1993, Belle was part of the small team assigned to develop Y&R's BrandAsset® Valuator (BAV) model, the world’s longest running quantitative study of brands.