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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Becky Arreaga

Becky Arreaga

Mercury Mambo
Partner
Agency President Becky Arreaga, along with business partners Liz Arreaga and Lynn Currie, formed experiential marketing agency Mercury Mambo in 1999. Headquartered in Austin, TX, Mercury Mambo specializes in developing targeted shopper, experiential and digital campaigns designed to drive sales at the point "Where Commerce & Culture Collide!". As specialist in nightlife marketing, Mercury Mambo maintains deep roots in the music industry, working with new and established talent. Becky earned a BA from Texas Tech University and a Masters in Advertising at The University of Texas at Austin. Becky currently serves on the National Board of Directors of the College of Mass Communications at Texas Tech University and the Board of Directors for the United Way for a Greater Austin. Becky is an award-winning graphic designer, having won 3rd place in her third grade fire prevention poster contest.