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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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AK

Ara Katz

Spring
CMO
Ara Katz is the Co-Founder and Chief Marketing Officer of Spring, a new mobile marketplace where customers shop directly from a global community of brands, which includes an eclectic mix of luxury labels, emerging designers, fast-fashion, beauty and lifestyle. Prior to Spring, Ara was on the founding team of e-commerce company BeachMint, where she oversaw communications, content and storytelling. Throughout her tenure at BeachMint, Ara launched six direct to consumer brands through partnerships with Kate Bosworth, Mary-Kate and Ashley Olsen, Rachel Bilson, Justin Timberlake, Brooke Burke and Jessica Simpson. She remains on BeachMint's Advisory Board and advises other start-ups across the fashion, beauty, wellness and tech realms. With a background in storytelling and design, Ara was a Visiting Fellow at the MIT Media Lab's Center for Future Storytelling and was in the first fellowship class of CCA's inaugural DesignMBA program. Named as one of Glamour Magazine’s “35 under 35 in Fashion” in 2013, Ara was an independent film producer before her career in tech and fashion, producing features such as Paris, Je t’aime and the soon-to-be released Revenge of the Green Dragons. A New York native, Ara now regularly splits her time between New York City and Los Angeles.