Shaw started her music career as a DJ for mainstream rock format station 94 Rock in Albuquerque. Allison also was a writer for VH1/MTV online from 1998-2002. In 2004 Shaw started nationally distributed Hyperactive Music Magazine and the Hyperfestival and Conference in New Mexico. Shaw has interviewed over 1000 performers from Elton John to Tina Turner to Lenny Kravitz and Green Day. In 2007 Allison was the Executive Director for the Santa Fe Muzik Fest which had bands like Public Enemy, Wu Tang Clan, The Fray, and many more,. Allison helped create awareness and built relations for the music.us/.music brand, going around the world educating people on the .music extension that will be available in 2013. Shaw was the Director Of Operations for Listen Records/Sony owned by Television personality Rachael Ray, and is one the Event Producers and talent bookers for Rachael Ray’s Feedback parties at SXSW.