Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Alicia Zertuche

Alicia Zertuche

Music Fest Coord
Alicia Zertuche, a Rio Grande Valley native joined SXSW Music in 1997 as a music festival coordinator. She’s considered one of the leading advocates to bringing Spanish Rock, Pop, Alternative and Hip Hop music to the Austin airwaves in the 90’s producing weekly specialty shows and live music events to later becoming the program director and operations director of the radio station group. She is the visionary behind new SXSW programming track, SXAméricas, which will expand in 2015 into a convergence programming involving Music, Film and Interactive. Each year, she shares the responsibility of selecting approximately 2,000 bands who will perform at SXSW from an estimated 10,000 acts that apply. Her expertise is in acts from Latin America, Spain, the Caribbean and Portugal, but she is also integral in gaining industry participation from Latin America and the Caribbean. SXSW will mark its 29th annual event in March 2015.