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11,217 official + unofficial events during SXSW
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Alice Wilson

Southwest Airlines
Mgr Social Mktg
Alice Wilson is a founding member of the newly created Social Business team, at Southwest Airlines, the country’s largest domestic airline and the most successful low-fare, high frequency carrier. The Social Business team is responsible for setting the strategic vision for social across the enterprise and Alice leads the marketing focus within that team. Prior to that, Alice established and led the social marketing practice at the airline. Alice is responsible for extending the Southwest brand imprint online and driving business objectives within the social space. Before the creation of the social marketing role, Alice worked on the digital advertising team at Southwest. During her time on the advertising team, the brand won their first Effie Gold award for the Bags Fly Free integrated campaign.