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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Alaina Thetford

Alaina Thetford

Train Case Management
Owner/Artist Mgr
With nearly a decade in the entertainment industry, Alaina Thetford is no stranger to the independent music world. Growing up in the rich music culture of Memphis, Tennessee, Thetford relocated to Nashville in the early 2000’s in pursuit of a home base that provided a better sense of community. After fulfilling roles of studio engineer, publishing administrator, and digital marketing director – as well as work with IBMA, AES, A2IM, and others – Thetford left her job at an independent record label & entertainment company in 2011 to start her own venture in artist management. Thetford’s company, Train Case Management, specializes in artist management, artist development, brand management, media relations, and tour management.