Unofficial Guide to South By Southwest 2015: Full Schedule

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11,217 official + unofficial events during SXSW (last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

11:00am CDT

Beyond Genre: How To Better Connect Fans w/ Music

In the very near future, genre will no longer be the primary way of classifying music. Not only are both fans and artists chaffing against the limitations of an archaic system designed for physical stores with limited shelf space, music services are competing with each other to find new ways to intelligently deliver the right music at the right time in ways simple genre classifications can’t provide. The metadata and tagging capabilities of digital files to classify music by mood, activity, location, and even crowdsourced custom definitions allows for far greater flexibility. This panel will examine the technical possibilities and execution of moving to a post-genre music world.

View official listing on sxsw.com

Speakers

Glenn McDonald

Data Alchemist, The Echo Nest/Spotify

Glenn McDonald is a Principal Engineer and Data Alchemist for the Echo Nest at Spotify where he spends his time turning interesting data into meaningful and useful data, or sometimes vice versa. He believes music is the thing humans are best at, and that computers and data ought to... Read More →

Ty Roberts

Chief Strategy Officer & Co-Founder, Gracenote

Ty is the Chief Strategy Officer for Gracenote and is tasked with developing long-term strategy and identifying new areas of growth for the company. Ty co-founded Gracenote when his company ION merged with CDDB in the late 1990s. Prior to Gracenote, Ty produced the industry’s first... Read More →

Terry Weerasinghe

VP of Music Svcs, Beatport

Terry Weerasinghe became Beatport’s first VP of Music Services in late 2013. He oversees all label supplier relations and global supply chain operation responsibilities. Additionally, he is charged with creating new relationships and strengthening existing ties with key label suppliers... Read More →

Bill Wilson

VP of Digital Strategy & Business Dev, Music Business Association

As Vice President of Digital Strategy and Business Development, Bill Wilson leads the charge on all things digital at the Music Business Association (Music Biz), including initiatives such as metadata. A music industry professional with over two decades of experience working in varied... Read More →

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Room 17B

Music, Panel

Theme Data
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, data

11:00am CDT

Bootstrapping Strategies for Music Entrepreneurs

In the music industry of 2014, with free or cheap platforms for everything from publishing to distribution to recording to booking, plenty of us are trademark-filing, website-launching, social-media-having bona fide entrepreneurs – and artists? The industry has made them entrepreneurs by necessity. Get real strategies for growing a business or your brand beyond 101 in the new music industry.

View official listing on sxsw.com

Speakers

Chip Adams

Co-Founder, Modern Outsider

Chip Adams co-founded the Austin-based independent record label and artist management company Modern Outsider in October 2010. Prior to the launch of ModOut, Chip hosted the evening shift on the now defunct commercial AAA station KKMR in Dallas. Next stop was NYC to work for the Cornerstone... Read More →

Elizabeth Cawein

CEO, Signal Flow PR

Derek Evers

Publisher/Founder, Impose Magazine

Derek Evers is the founder and publisher of Impose Magazine, an independent media outlet based in Brooklyn with a widely-respected read on America's independent music and cultural landscape. Originally founded in 2002 as a print magazine, it has grown to include a daily-updated website... Read More →

Kat Sage

Founder, Red Wax Music Publishing Administration & Consulting

Kat Sage is a music business executive and entrepreneur with over 15 years experience in the industry. She honed her skills initially in broadcast radio and classical music, producing daily talk radio in Flagstaff, AZ while performing violin in the city’s symphony orchestra. That... Read More →

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Room 15

Music, Panel

Theme How To-DIY
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, entrepreneur, business, maximizing, revenues

11:00am CDT

Branding Ovation: Advertising Creatives Talk Music

We will explore the fast paced world of monetization and music licensing in the Branding & Advertising community. Join top creative professionals as they discuss the ever changing media landscape and give us a first hand look into their creative process.

View official listing on sxsw.com

Speakers

Peter Gannon

Managing and Creative Director, Founder, Able Baker

Peter Gannon is a musician, Music Supervisor, Music Producer, and Digital + Interactive Creative. He joined McCann New York in June 2012 as SVP, Executive Music Producer. In January 2013, Peter's responsibilities expanded to include sister agency, Commonwealth; McCann's global agency... Read More →

Sara Matarazzo

Owner, Walker

Sara Matarazzo, owner of WALKER was a prominent DJ on the international dance music scene for over a decade. Her recent feature film projects include music licensing for Noah Baumbach's "Frances Ha" and JJ Abrams TV show "Almost Human." Recent commercial campaigns include Old Spice... Read More →

Theresa Notartomaso

Music Producer, Publicis Kaplan Thaler

Theresa is a music production maven in the advertising industry with over ten years of experience using the commercial platform as a way to establish a brand's musical identity. Theresa heads up the music department at Publicis Kaplan Thaler, responsible for original music production... Read More →

Steven Scharf

Pres/SVP Creative, Steven Scharf Entertainment/Carlin America

Steven Scharf's 44 years in the recording industry has covered areas of record producing, A&R, music publishing, and management. In 1991, he founded Steven Scharf Entertainment, a producer management company, and ventured with legendary music publisher Freddy Bienstock of Carlin America... Read More →

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Room 11AB

Music, Panel

Theme Supervision-Music Placement
Level Advanced
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, bands, &, brands, advertising, branding

11:00am CDT

Breaking a Monster: Unlocking the Truth

Join Unlocking the Truth as they discuss the making of the film "Breaking a Monster", which chronicles the break-out year of the band, as the 12 and 13-year-old members first encounter stardom and the music industry, transcending childhood to become the rock stars they always dreamed of being.

View official listing on sxsw.com

Speakers

Alec Atkins

Producer, Unlocking The Truth

Malcolm Brickhouse

Managing Editor, Unlocking The Truth

Tom Davis

Producer, Breaking a Monster: A film about Unlocking the Truth

Jarad Dawkins

Dir, Unlocking The Truth

Chuck Loesch

Program Dir, No Control Radio/KROX

Luke Meyer

Dir, Breaking a Monster: A film about Unlocking the Truth

Nigel Smith

Managing Editor, Indiewire

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Room 16AB

Music, Panel

Theme Other
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, film-badge, gold-badge, platinum-badge, artist-wristband, 24bps, convergence, featured, sessions

11:00am CDT

Commercial TV/Film Placements Aren't Just for the Big Kids Anymore

How does an artist signed to an independent label get a song placed? Some choices may not yield money, but provide an effective alternate place for your songs to heard and a great "resume" for future licensing. Explore non-mainstream placement options such as online commercials, Video on Demand and Youtube channels.

View official listing on sxsw.com

Speakers

Rebecca Escanio

Dir, Branding & Sync, Caroline

Danny Exum

Dir, Music Supervision & Business Dev, Workshop Creative

Danny got his start in the music industry as a DJ and live mix engineer at the esteemed 88.9 WERS in Boston, before bolting westwards to work in EMI's Film/TV department. Since those days he has built a strong career as a Music Supervisor for features, television and theatrical marketing... Read More →

Mike Ladman

Music Producer, McCann Erickson

Mike Ladman is an accomplished guitarist who's been playing in and out of bands since the age of 12. While studying at the University of Delaware he was the manager at an independent record store for 3 years. During his senior year he got a music producer internship at McCann Erickson... Read More →

Liz Leahy

CEO & Co-Founder, Section 101

Liz Leahy is the founder of Section 101, a company that provides simple and effective tools for music and entertainment brands to manage and maximize their online presence. Section 101 offers an easy to set up website, complete with social media integration, design flexibility, ease... Read More →

Dan Silver

VP of Creative, RipTide Music

Dan Silver, VP of Creative and Sr. Music Producer, oversees creative operations and marketing at RipTide Music. From running RipTide’s studio to lead client creative liaison for the Advertising, Film, TV, Trailer, and Video Game industries, presenting the best artistic selections... Read More →

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Room 17A

Music, Panel

Theme Supervision-Music Placement
Type Solo / Dual / Panel
Tags music-badge, film-badge, gold-badge, platinum-badge, artist-wristband, 24bps, convergence, licensing, &, syncs

11:00am CDT

Making the Most of YouTube: Artist Tools and Resources

Making great music, just like making great videos, requires a harmonious blend of your unique creativity and the right resources. That’s why we’re here to help artists make the most of YouTube. Join YouTube’s own Erin Turner and Ali Rivera to get an in person overview and demonstration of new tools and resources that will be available for all artists.

View official listing on sxsw.com

Speakers

Ali Rivera

West Coast Head Artist Label Rel, YouTube

Ali Rivera is the Head of Artist and Label Relations, West Coast at YouTube. She works closely with artists, labels, managers and agents to help elevate artists on YouTube. Ali has been with Google since 2003, moving to YouTube post acquisition in 2006 where she worked on some of... Read More →

Erin Turner

Head of Music Prod Dev, YouTube

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme Data
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, video, data, data, dives

11:00am CDT

Micro-Licensing: The Fast Growing Future of Sync

Social video is being created at a massive scale with over 7 million UGC videos, a million animated .gifs, & 500k slideshows uploaded to online networks daily. In addition to YouTube, licensing music to user-generated videos exists in dozens of other online communities. Find out more about this growing revenue stream, that leverages the power of the-masses-as-filmmakers, looking for music to soundtrack their video creations and understand the flow of money, the importance of meta-data, how music gets ingested to phone apps & online marketplaces, & more.

View official listing on sxsw.com

Speakers

Kevin Breuner

VP of Mktg, CD Baby

CD Baby’s Director of Marketing, Kevin Breuner, has spent over 14 years working in the music business, both as an artist and an industry professional. A San Diego native, Kevin went East to attended Belmont University in Nashville, TN where he studied Music and Music Business. After... Read More →

Chi-Chao Chang

VP, Tango Labs

Laura Sydell

Digital Culture Correspondent, National Public Radio

Laura Sydell fell in love with the intimate storytelling qualities of radio, which combined her passion for theatre and writing with her addiction to news. Over her career she has covered politics, arts, media, religion, and entrepreneurship. Currently Sydell is the Digital Culture... Read More →

Paul Anthony Troiano

CEO, Rumblefish

A professional musician since his teens, Paul Anthony Troiano grappled early with the often opaque business side of the music industry. As Troiano pursued his passion for composition, film scoring, and music production (Sarah McLachlan, George Clinton), he discovered he was equally... Read More →

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Room 13AB

Music, Panel

Theme Licensing-Publishing
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, youtube, licensing, licensing, &, syncs

11:00am CDT

Next Phase of Digital Discovery & Content Curation

Discovery is still broke, with arguments both for and against human and technological curation, a successful balance exists that incorporates both methods to create the ultimate digital jukebox. Learn more about the continued conversation on creating the best methods for content curation.

View official listing on sxsw.com

Speakers

Steve Blatter

SVP/GM Music Programming, SiriusXM

Patricia Parra

CMO, Shazam Entertainment

Patricia Parra is responsible for driving the brand vision, crafting the marketing and communications strategies and leading the overall marketing function for the company. She brings more than 15 years of experience in consumer marketing for entertainment and digital brands. Parra... Read More →

David Porter

CEO/Founder, 8tracks

David Porter is the CEO and Founder of 8tracks, the best place for people to make and discover playlists. 8tracks is the third largest online radio app on iOS, and among college students 18-24.

Marc Ruxin

COO, Rdio

Marc is the Chief Marketing Officer at Rdio where he is responsible for the company's corporate marketing, business development, programming and advertising efforts.

Stephen White

Chairman, Dubset Media Holdings

Rising through the ranks at Gracenote, Stephen has played a critical role in shaping the company into a digital entertainment leader. He spearheaded the development of Gracenote technologies for top entertainment platforms and brands, including Apple, Ford and Sony. Today, he oversees... Read More →

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Room 12AB

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, curation, streaming

11:00am CDT

The Hustlers: Making and Breaking Latin America

Behind every breakout artists and overnight sensation is a hard working promoter. Digital technology and social media have changed the landscape for promoters and music artists across all genres. It has become the great equalizer and leveled the playing field in this highly competitive industry. Hear from top industry promoters and executives who's diverse experience will provide a well-rounded point of view about how they have elevated their game using social media and digital tools.

View official listing on sxsw.com

Speakers

Becky Arreaga

Partner, Mercury Mambo

Agency President Becky Arreaga, along with business partners Liz Arreaga and Lynn Currie, formed experiential marketing agency Mercury Mambo in 1999. Headquartered in Austin, TX, Mercury Mambo specializes in developing targeted shopper, experiential and digital campaigns designed... Read More →

DJ Buddha

DJ Buddha, Mercury Mambo

As the architect responsible for some of today’s biggest hits, DJ Buddha has continued to redefine the pop music genre with his notable fusion of world music.

Melissa Giles

Founder, Soulfrito

With over 15 years in lifestyle marketing & live events targeting the influential, trendsetting and urban skewing Multi-Cultural markets; Melissa’s expertise is in music and culture. Conceiving and implementing marketing programs and strategies to establish and grow brands' market... Read More →

Angie Martinez

AMP

"Reach For the Stars, You'll Grab One."

Kevin "Pills" Montano

Pres, Creative Industries Media Group

President of Creative Media Group and Creator of The Latin Mixx Conference & Awards, Montano, is a native of the Dominican Republic. Kevin has been involved in the marketing and promotions for 15 years. After forming The Turntable Assassins with his late cousin Jason “DJ Threat... Read More →

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Room 10B

Music, Panel

Theme International
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, sxamericas, latino, international, issues

12:30pm CDT

21st Century Patronage: Brands Empowering Artists

Historically, there would be no art without patrons commissioning paintings, sculptures, and more. Today's modern music landscape is no different. Record sales are only a small fraction of an artist's income and brands are the new patrons. This allows musicians to meet their bottom line through partnerships, live performances, licensing, and more. Hear about real world examples where aligning artists with brands have not only moved the needle but put cash in musician's pockets to sustain their livelihood.

View official listing on sxsw.com

Speakers

Adam Gorode

Founder, AGW Group

Adam Gorode is the founder of AGW, a New York based creative group that specializes in culture marketing, content and communications strategies. AGW helps brands connect to consumers by engaging culture passion points across art, music, technology and design.

Seth Kallen

Founder/Mgr, This Fiction Management

Seth Kallen founded This Side Up Management, a boutique artist management and event curator, while studying at NYU's Clive Davis Institute of Recorded Music. Kallen represents a diverse roster of clients such as Jukebox the Ghost (Cherrytree / Interscope), X Ambassadors (Interscope... Read More →

Jessica Kausen

Events Mgr, Squarespace

Jessica Kausen is the Events & Music Relations Manager for Squarespace, which is headquartered in New York City. With over 10 years of event management experience, Jessica has produced a variety of live events, ranging from non-profit fundraising galas to multi-million dollar concert... Read More →

Josh Roth

Founder/Mgr, This Fiction

Josh Roth started his career in the music business in 2006, when he met Ra Ra Riot (Barsuk) at Syracuse University. Roth had heard the band rehearsing their debut single, "Dying is Fine" and immediately dedicated himself to doing whatever possible to help move their career forward... Read More →

Daniel Sena

VP, Partnership Mktg, Universal Music Group

A 14 year veteran of the music industry, Daniel currently serves as the Vice President of Partnership Marketing for Universal Music Group. In this role Daniel works with brands and agencies to develop strategic marketing partnerships, integrating UMG artists, content, live events... Read More →

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 17A

Music, Panel

Theme Branding
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, bands, &, brands

12:30pm CDT

Band:Smart: 50 Ideas to Make $100K More This Year

Want to make a $100K difference to your band? Spoiler alert-it’s not one big idea, it’s 50 small ones that add up to make a big difference. From booking yourself, playing seven shows per week (instead of five), merchandising ideas and strategies, growing and leveraging a fan base, and touring more efficiently, Martin Atkins’ advice embraces the uphill battle that everyone in the industry faces. Always true to his, “Welcome to the Music Business- You’re Fucked” mentality, you are rest-assured this session will make a strong impact on your bottom line.

View official listing on sxsw.com

Speakers

Martin Atkins

Music Business Chair, SAE Chicago

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors, his 30+ years in the music business spans across genres and borders and industries.

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme How To-DIY
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, tour, artist, how-tos

12:30pm CDT

Equality for Women in Dance Music

One of the most frequently asked questions to women in the Dance Music arena has to be: "Why do you think there are so few women in the dance community?" Is sexism encouraged in the industry or is Dance Music really welcoming women in with open arms and on an even playing field? We’ll address some common hurtles and strategize how to get past them with a poised and fearless "idgaf" attitude.

View official listing on sxsw.com

Speakers

Zak Desfleurs

DJ/Producer

Ashe Kilbourne

DJ/Producer

DJ Dana Lu

DJ/Producer

Dana Lu is a Dominican/American descent, young up and coming Dj/Producer from New York, NY currently residing in Old Bridge NJ. Usually at some events/parties, you hear djs simply clicking next. With an ear for music and a talent to match, Dana Lu has spinned at many credible clubs/lounges... Read More →

Diane Magnuson

DJ/Producer

Tourmaline is an American DJ/ Producer home based in Portland, OR. Tourmaline began DJing in 2009. Since then, Tourmaline has developed into an accomplished DJ and blossoming young producer with a creative vision that shows no limits. In 2013, Tourmaline saw her career begin to flourish... Read More →

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 13AB

Music, Panel

Theme Genre Specific
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, women, edm, genres, and, eras

12:30pm CDT

Getting Royalties from Streaming Music Services

According to Nielsen’s 2014 Q1 numbers, consumer usage of interactive music and video streaming services is growing – topping a total of 34.3 billion streams in just the first quarter of the year. At the same time, download sales are declining. Historically, the channels of royalty collection were few and significant. Today, royalty revenue consists of micro pennies across multiple sources and distributors. Learn what songwriters and publishers can do to make sure they are collecting royalties due to them and what they need to do to make sure they are not leaving any money on the table.

View official listing on sxsw.com

Speakers

Robert Barbiere

President, Dubset Media Holdings Inc

Bob Barbiere is President of Dubset Media Holdings, a technology company specializing in licensing and rights management of derivative works. Dubset has created the music industry's first identification, licensing, and distribution platform enabling the legal streaming of mix and... Read More →

Joe Conyers

VP/GM, Songtrust

Currently helping redefine music publishing through efforts focused on technology, product development and digital strategy with Downtown Music Publishing and Songtrust, two leaders in rights managment.

Jesse Feister

co-founder, Songspace Inc

Jesse Feister is co-founder of Songspace, a technology platform that helps creators and music businesses work together to manage the content and data surrounding songs. Prior to Songspace, he helped launch the edtech startup LiveSchool, overseeing a period of growth that included... Read More →

Chris Potter

Mgr Music Partnerships, YouTube

Chris serves as Manager, Music Partnerships for YouTube with a focus on the independent music publishing community. Prior to joining YouTube, Chris was the Director of Marketing at Google-acquired RightsFlow, where he drove online interaction for the company’s consumer-facing music... Read More →

John Raso

VP Client Svcs, Harry Fox Agency

John Raso is the Vice President, Client Services for the Harry Fox Agency, Inc. (HFA). In his role, Raso oversees HFA’s Client Services team of agents who provide support to thousands of HFA affiliated publishers. He is also part of the team leadership that supports clients including... Read More →

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 17B

Music, Panel

Theme Royalties
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, data, streaming, royalties, &, copyright

12:30pm CDT

Hip Hop's Evolution in India - Why You Should Care

In the 70's and 80's HipHop served as a platform for the minority to express themselves about social & political injustice and other issues. Eventually this genre helped create unity amongst races that turned into a $80B total available market. Over the last few years, we've almost seen the HipHop culture slowing down (or maybe evolving) in North America. But all the while, HipHop has been growing like wildfire all over India. HipHop is a platform of expression and there are over 200M youth with increasing purchasing power ready to express themselves about social & political issues... which will in turn expand the current $80B market.

View official listing on sxsw.com

Speakers

Hardik Dave

Founder/CEO, DesiHipHop Inc

Hardik Dave' aka Gujubhai is an Engineer, Entrepreneur, Rapper & founder of DesiHipHop.com - the #1 platform empowering the HipHop movement in India. A techie by day and rapper by night, Gujubhai immigrated to the United States at the age of 5 and learned the art of rap before he... Read More →

Ali Sachedina

Legal & Business Affairs, CoveyPC / Armshouse

Himanshu Suri

ceo, Greedhead Entertainment

Raf Ullah

CMO/Co-Founder, DesiHipHop Inc

Raafat “Raf” Ullah

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 10A

Music, Panel

Theme International
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, global, hip, hop, genres, and, eras

12:30pm CDT

Just Posting 'Buy My Album” Doesn’t Work Anymore

Technology provides artists a direct relationship with their fans and has created new opportunities for them to tell the story about their album, a change in their sound, or why a particular tour is unique. Over the past year, we’ve seen many artists release their album in unique ways and frame their projects through non-traditional approaches. The same level of thoughtfulness and authenticity in the artist's creative process has now extended to their presence on social media.

View official listing on sxsw.com

Speakers

Eric Hahn

Music Partnerships, Fame House

Jonathan Hull

Music Partnerships, Facebook/Instagram

Brian Popowitz

Music Partnerships, Black Box

Lauren Wirtzer-Seawood

Music Partnerships, Parkwood Entertainment

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 18D

Music, Panel

Theme Social Media-Websites
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, festivals, live, &, fan, experiences

12:30pm CDT

Ladies First: How to be a Woman in Rap Journalism

Hip-hop is notorious for being a "boys club." Even in a time when female rappers like Nicki Minaj and Iggy Azalea have more than proven themselves, the culture is slow to catch up. Nowhere is this more apparent than in in hip-hop journalism. Hear from female journalists who are making it work in this male-dominated genre.

View official listing on sxsw.com

Speakers

Nadeska Alexis

Sr Writer, MTV News

Georgette Cline

Editor/Writer, The Boombox/Townsquare Media

With over 10 years experience in the publishing and entertainment industry, Georgette Cline, a graduate of New York University, has written for the pages of VIBE, Complex, GIANT, TRACE, XXL, YRB, Black Beat, Right On! and Rap-Up magazines, as well as digital outlets such as the Associated... Read More →

Kathy Iandoli

Writer/Editor, MTV News

Sowmya Krishnamurthy

Music Journalist & Pop Culture Critic

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 8C

Music, Panel

Theme Journalism-Writing-Media
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, women, hip, hop, pr, journalism, &, media

12:30pm CDT

Mad Men (and Women!) of Music

There are but a few Musical Directors/Executives at the major advertising agencies in the US that guide the music used in advertising and commercials. Join some of them to hear their insight on the craft and process of music in advertising. Some call them the new A&R. Others say that advertising is the new radio. Some even claim that their jobs encompass every aspect of the business of music.

View official listing on sxsw.com

Speakers

Paul Greco

Dir of Music & Radio, JWT

Todd Porter

Music Supervisor/EP Experiential/Producer, Goodby Silverstein & Partners

Todd Porter, Music Supervisor + EP Experiential + Producer at Goodby, Silverstein & Partners has been working at Ad agency Goodby, Silverstein and Partners for the past ten+ years. He's placed many of his favorite artists in commercials and also produced a few campaigns for the Super... Read More →

Josh Rabinowitz

EVP/Dir of Music, GREY

Josh Rabinowitz, SVP/Director of Music for Grey Group, has produced 5000+ tracks for commercials, film, TV and the web internationally. These include some of the most high profile initiatives to integrate compelling music with advertising, with such artists as Black Eyed Peas, Run... Read More →

Rani Vaz

SVP/Dir of Music & Radio, BBDO

Rani Vaz is SVP/Director of Music for BBDO New York. A pioneer in her field, Rani is the only woman running a major agency music department. Rani has produced scores, original songs and acted as music supervisor for thousands of projects, producing BBDO’s most memorable music for... Read More →

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 10B

Music, Panel

Theme Branding
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, advertising, branding, licensing, &, syncs

12:30pm CDT

SXSW Deep Dive Series: Indie

In addition to media and festival favorites, SXSW is a hotbed of developing talent from all over the globe. Dig deeper into this year's performers with an in depth analysis of specially curated songs, hand picked by SXSW programmers. A panel of trusted industry professionals will be tasked with offering their unique insight as to the potential success of these up and comers in this guided conversation, meant to shed light on some of the lesser known, but still burgeoning talent at SXSW. This session will focus on indie showcasing artists.

View official listing on sxsw.com

Speakers

Jarri Van der Haegen

Editor, Disco Naivete

Jarri runs Disco Naïveté, an eclectic so-called “buzz blog” which focuses on new music without losing eye of the more established acts. Even though he blogs about a handful of genres, he has a keen ear for nifty pop music. Plenty of A&R’s and other industry people keep a close... Read More →

Alisa Preisler

Agent, Ground Control Touring

Alisa Preisler is an accomplished agent at Ground Control Touring – a boutique booking agency representing close to 200 artists. Over the span of eight years, Alisa has developed a roster that reflects her eclectic taste in music, inclusive of groundbreaking artists such as Shannon... Read More →

Stacey Wilhelm

SXSW Music Programmer, SXSW STAFF

As one of the music festival programmers for SXSW, I am part of a team that curates one of the biggest showcase festivals in the world. I coordinate with labels, booking agencies, media outlets, management teams, other festivals, etc to create specialized live music showcases for... Read More →

Julia Willinger

VP of A&R, Mom & Pop

Jordan Wolowitz

Co-Founder / Partner, Founders Entertainment

Jordan is a Co-Founder and Partner at Founders Entertainment, who own and produce The Governors Ball Music Festival, and FarmBorough Music Festival. He oversees event programming, talent buying, sponsorship, artist relations, public relations, and business development. Prior to starting... Read More →

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 10C

Music, Panel

Theme Genre Specific
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, genres, and, eras

12:30pm CDT

Talent and Tech: Navigating the New Music Economy

The shift from physical to digital music catalogues has not been a universal cause for celebration. Like all truly disruptive innovations, streaming music has upended established business models and drawn loud complaints from entrenched stakeholders in the music industry. But today’s streaming ecosystem offers new opportunities for both musicians and techies. Learn how the new music economy is transforming industries, empowering emerging artists and inspiring passionate fan bases around the world.

View official listing on sxsw.com

Speakers

Maura Corbett

CEO & Founder, Glen Echo Group LLC

Maura Colleton Corbett is the CEO and Founder of the Glen Echo Group, with over two decades of communications, media, public affairs and coalition building experience with companies and organizations building the New Economy.

Anthony Ray

Pres, Rhyme Cartel Records

Sir Mix-A-Lot, known best for his 1992 hit “Baby Got Back”, has been involved in technology since he was 14. Mix began his career as a DJ, was heavily influenced by Kraftwerk, Gary Numan and DEVO. He has built 4 studios and was a geek before geek became chic. His new... Read More →

Gary Shapiro

Pres & CEO, Consumer Electronics Association

Gary Shapiro is president and CEO of the Consumer Electronics Association (CEA)®, the U.S. trade association representing more than 2,000 consumer electronics companies, and owning and producing the world’s largest annual innovation tradeshow, the International CES®.

Hank Shocklee

Sonic Architect, Shocklee Entertainment

As a DJ, producer, composer and record company executive, Shocklee has worked with and developed artists and musicians across many genres all while keeping a very innovative approach and a distinction for high-quality productions. Shocklee has been a force behind some of the most... Read More →

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 12AB

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, internet, tech, music, tech, &, format, wars

12:30pm CDT

The New Interactive Music: Music's Visual Future

What is the successor to the LP, MTV, and YouTube? How will music meld with video, graphics, and interactivity? And will any of it make money? Hear some history, and recent examples of interactive and visual music experiences, and discuss the coming rise of user-generated-content in social music video platforms, which just this year eclipsed official music videos in both popularity and monetization.

View official listing on sxsw.com

Speakers

Scott Snibbe

CEO & Founder, Eyegroove

Scott Snibbe is an entrepreneur and pioneer in interactive video, music, gesture, and digital art. Snibbe is the founder and CEO of the social music video startup Eyegroove. He was previously the founder of Snibbe Studio, producer of interactive music apps, including the world's first... Read More →

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 11AB

Music, Panel

Theme Video-Visuals
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, music, apps, live, &, fan, experiences

12:30pm CDT

Wearables Schmerables: What it Means for Music

The wearable device trend has many implications for music - beyond health monitors, there are 3G and 4g connected headphones, motion controlled, connected wristbands, sports training devices with programmed music.
Will these devices spur new ways of consuming music? The form factors will drive some of the behavior: many are single use devices for a specific purpose, and they are often minimalistic and small - so have little to no control mechanism or search capabilities.
With limited to no storage in wearable devices, are niche streaming and highly curated channels more likely than accessing your entire collection?
Learn from experts how music will evolve with the wearable device evolution.

View official listing on sxsw.com

Speakers

Vivek Agrawal

Prod Mgr/Audio, Jawbone

Vivek leads audio software at Jawbone. He previously co-founded NoiseToys, acquired by Jawbone in 2013. Prior to NoiseToys, he composed music with AR Rahman on a number of his movies in India, including the Oscar-winning score for Slumdog Millionaire. You’ll often find him exploring... Read More →

Neil Dana

Dir of Music Mktg, GoPro

Jason Hardi

Founder & CEO, Muzik

Jonathan Lazar

SVP of Strategic Music Partnerships, Muzik

Vickie Nauman

Principal & Owner, Future of Music Coalition

Vickie Nauman specializes in digital media and content strategy, the intersection of technology and music, and international business development. Nauman has a background that spans traditional and digital media, and varied insider experience in licensing, product management, marketing... Read More →

Wednesday March 18, 2015 12:30pm - 1:30pm CDT
ACC Room 15

Music, Panel

Theme Technology
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, wearables, digital, music, tech, &, format, wars

2:00pm CDT

Band Website Extreme Makeover Part 1: Demolition Derby

Live critiques of band websites! In this interactive session, bands submit their websites for review, then each site's design, organization, content and functionality will be assessed. How does the website fit with the band's overall online strategy? How successfully does it achieve their goals? Reviews will be ruthless and diplomacy left aside, but everyone in attendance will learn how to improve their websites. Plus, one winner will be chosen to have their website redesigned and used for part 2 of this session on how to build an effective band website!
We're welcoming early website submissions through dcool@bandzoogle.com, subject line: Band Website Extreme Makeover.

View official listing on sxsw.com

Speakers

Dave Cool

Dir of Artist Rel, Bandzoogle

Dave Cool (yes, that’s his real name) is the Director of Artist Relations for Bandzoogle, a website and marketing platform for musicians. Through blogging, social media, and traveling to conferences, he keeps an open dialogue with the indie artist community about the challenges... Read More →

Chandler Coyle

Co-Founder, Music Geek Services

Digital Geek and Partner at Music Geek Services. We are a digital marketing firm that specializes in fan engagement and direct-to-fan campaigns.

David Dufresne

CEO, Bandzoogle

David Dufresne is CEO of Bandzoogle, the most powerful platform for musicians to build their website, engage their fans, and sell their music and merch directly. Bandzoogle works with many thousands of bands and musicians to help them create a strong base for their online strategy... Read More →

Brian Felsen

Pres, AdRev

Brian Felsen is President of AdRev, the world’s largest YouTube music administration service and the leading independent YouTube Content ID and Network Partner in terms of number of videos claimed and monetized, views per month, royalties paid, and assets under management. AdRev... Read More →

Ari Herstand

Musician, Blogger, Ari's Take/Digital Music News

Most people now know Ari Herstand as the guy who helped them fly with their instruments. His Carry Your Instrument On The Plane… It’s The LAW blog post went viral and has been viewed over 300,000 time with over 40,000 Facebook Likes. In just under two years, Herstand’s music... Read More →

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme Social Media-Websites
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, content, design, artist, how-tos

2:00pm CDT

Breaking Up Is Hard To Do... Breaking Contracts!

Artists sometimes find themselves in a precarious position trying to terminate a bad deal. Learn strategies to help exit the deal, recover rights and regain control.

View official listing on sxsw.com

Speakers

Jeffrey Becker

Atty, Swanson Martin and Bell

Jeff Becker is Chair of Swanson, Martin & Bell, LLP’s Entertainment and Media Law Practice Group. Among his clients are songwriters, recording artists, musicians, actors, screenwriters, publishers, talent managers and agents, theatrical producers and playwrights, authors, photographers... Read More →

Brian Rosenblatt

Member/Attorney, Deutsch Levy & Engel

Brian is a partner in the Chicago office of SmithAmundsen where he serves as Co-chair of the firm’s Entertainment, Media and Privacy Practice Group, and has served as past Co-chair of the firm’s Intellectual Property Practice Group. His practice focuses on entertainment transactions... Read More →

Judy Tint

Member/Attorney, Judy Tint Counselor at Law

Judy Tint has over 25 years of experience as an attorney, consultant and producer in the entertainment industry. A graduate of Columbia Law School and Rutgers College, Judy specializes in music-related matters, and represents a broad variety of recording artists, songwriters, producers... Read More →

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 18D

Music, Panel

Theme Legal
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, management, law, artist, how-tos

2:00pm CDT

Conquer the German Market

To conquer the German Market, it is crucial to understand the dimensions of the 16 Bundesländer (federal States). At least 5 different Bundesländer: Berlin, Hamburg, North Rhine Westphalia, Bavaria and Baden-Wuerttemberg, are important markets in Germany that concentrate in the intersection of Music, Interactive, and Film. Each Bundesländer has a unique structure, taste in music and style. Specific venues, hotspots, and priorities each require a tailored strategy.
Join us as we discuss the different concepts for those looking to break into the German market. Get an overview of the most successful festivals in Germany. Learn which cities are the most inspiring for your act and understand the necessities of how to enter each market.

View official listing on sxsw.com

Speakers

Ralph Christoph

Head of strategy, c/o pop Festival & Convention

Ralph Christoph is a founding member, former program director of the c/o pop festival and now head of program of the c/o pop convention and the Interactive Cologne festival, all based Cologne. c/o pop has been a major event for music and creative industries since 2004 and is supported... Read More →

Udo Dahmen

Pres & CEO, Dir of Popular Music Department, Pop Akademie

Dahmen has studied classical percussion at the Musikhochschule Rheinland in Cologne and Aachen. After his studies, he was Dahmen freelance musician in Aachen (Rufus Zuphall) and was part of a jazz-rock group with Theo Jörgensmann, Hendrik Schaper and Micki Meuser in Cologne and in... Read More →

Jürgen Enninger

Head of the Excellence Team for Culture & Creative Industries, City Of Munich

Jürgen K. Enninger since September 2014 head of the cross department excellence team to promote the culture and creative industries in the city of Munich started his creative industries career in 1994 as music publisher. After a traineeship in Hong Kong 1996, he became head of publishing... Read More →

Christian Morin

Program Curator, Pop Kultur

Christian Morin is based in Berlin. He began to run underground music venues in the early nineties in post-wall East-Berlin. In 1997 Christian started his agency Headquarter Entertainment and organized hundreds of tours through Europe and promoted a large amount of local & national... Read More →

Alexander Schulz

GM, Reeperbahn Festival

Alexander Schulz *24.9.1966

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 8C

Music, Panel

Theme International
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, marketing, global, international, issues

2:00pm CDT

Demo Listening Session 1

Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job.
This year, we can accept digital submissions for these sessions. You must send a direct link to your hosted track (ie, Bandcamp, SoundCloud, etc.); DO NOT email attached MP3s! Links for Demo Listening Sessions can go to demolistening@sxsw.com. Physical CDs will also be accepted at the door.
You must be present to have your music in the running to be heard!

View official listing on sxsw.com

Speakers

Mike Boris

Owner EP, Mike Boris Music/Jaded Melody

Mike Boris has worked on over 6,000 Commercials. He a freelance music producer and music supervisor and all around bad ass. He has done recent work for Lloyde&Co, Johannes Leonardo, FCB, McCann, JWT, Boomagers, Saatchi, Band Union, Red Fuse, Havas, Kohl's, IHome, Calvin Klein, Audible... Read More →

Isaac Heymann

A&R, American Recordings

Mollie Moore

A&R, Atlantic Records

I do A&R at Atlantic Records in Los Angeles, and consult for boutique licensing agency Lip Sync Music.

Natalia Romiszewski

A&R, Lava Records

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 10C

Music, Panel

Theme How To-DIY
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, demo-listening, artist, how-tos

2:00pm CDT

How Visuals & Tech are Changing the Live Electronic Music Experience

"Visuals dictate the music I play“ - Anonymously stated by one of the biggest stars in EDM, this statement encapsulates the current state of electronic live performance. In the US, electronic music festivals are at an all-time high with just shy of 1m tickets sold to EDM-only festivals in 2014. The performance of electronic music is no longer just about a DJ mixing two tracks. It’s about a shared experience, the combined consumption of realtime audio and video - giant screens, giant drops, a giant miracle touching all senses. Music tech companies, festival organizers and artists discuss what comes first in the conception of live shows, music or visuals, and in which direction things are heading in the future.

View official listing on sxsw.com

Speakers

Mate Galic

CTO/Pres, Native Instruments

Constantin Koehncke

Head of US Mktg & Global PR, Native Instruments

I work for Native Instruments - a company full of creative nerds putting musical tools in the hands of millions of musicians, DJ and performers. Some of those hands are of famous people, like Radiohead, Skrillex, Zedd or Hans Zimmer.

Zel McCarthy

Editor in Chief, Thump

Zel McCarthy is the Editor in Chief of THUMP, the electronic music and culture channel at VICE. Since the halcyon days of rave he has covered dance music for a variety of outlets, including Billboard, inthemix, and Big Shot where he was an editor for several years. Fun fact: while... Read More →

Miguel Risueño

CTO/Production Designer, Production Club Inc

Raymond Roker

Content Dir/Exec Producer, Goldenvoice

I'm a veteran entrepreneur and content executive living in Los Angeles, working for the Coachella Valley Music and Arts Festival as well as other Goldenvoice/AEG Live festivals and concerts.

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 17B

Music, Panel

Theme Video-Visuals
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, electronic, edm, live, &, fan, experiences

2:00pm CDT

Jim Marshall: All Access Photo Pass

Jim Marshall (1936-2010) is world-renowned as the pioneer of rock-and-roll photography. A principal photographer at Woodstock and the only photographer allowed backstage at the Beatles’ final concert. He immortalized bands such as the Grateful Dead and Jefferson Airplane before they became household names. His unlimited access to musicians allowed him to capture some of the most iconic images in music history. Photographers today do not have the same, unlimited access as Marshall did. We'll discuss the lasting impact and influence of Marshall's work on the business of music photography in the present day. Hear various POV's from today's successful music photographers, the artist and the music journalist.

View official listing on sxsw.com

Speakers

Jay Blakesberg

Photographer, Jim Marshall Photography

Photographer and author, Jay Blakesberg began his career as a suburban NJ teenager in the late 1970's photographing such diverse artists as Muddy Waters, Crosby Stills & Nash, Roger McGuinn of the Byrds, The Grateful Dead, Eric Clapton, and Bob Dylan. After his arrival in San Francisco... Read More →

Amelia Davis

Owner, Jim Marshall Photography

Amelia Davis is the sole owner and manager of Jim Marshall Photography LLC. Amelia, “Davis”, was Jim's assistant for his last thirteen years, and, to whom Jim entrusted his photographic archive to care for and protect. Amelia, an accomplished award winning photographer, has published... Read More →

Jorma Kaukonen

Musician/Educator, Jefferson Airplane/Hot Tuna/Fur Peace Ranch Guitar Camp

In a career that has already spanned a half-century, Jorma Kaukonen has been one of the most highly respected interpreters of American roots music, blues, and Americana, and at the forefront of popular rock-and-roll. A member of the Rock & Roll Hall of Fame and a Grammy nominee, he... Read More →

Joel Selvin

Freelance Writer, N/A

Joel Selvin (born February 14, 1950) is a San Francisco-based music critic and author known for his weekly column in the San Francisco Chronicle which ran from 1972 to 2009. Selvin has written books covering various aspects of pop music—including the No. 1 New York Times best-seller... Read More →

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 17A

Music, Panel

Theme Historical
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, career, photography, genres, and, eras

2:00pm CDT

Life Beyond Music: Making Change

Lost set lists... record deals... that one time you broke down in Reno, and ended up singing “Freebird” at the local bar..
You never really know where your music career will bring you, or what you can bring to it. Some artists use their career for expression, for travel, or for community outreach. At the core, it's about making change: emotionally, geographically, or socially. Figuring out which route to take can be difficult; time is a finite resource. How does anyone do it all?
These panelists are here to discuss the unique experiences they've had in their careers, and the lessons they were taught... and further, how those lessons helped them create change in their global community.

View official listing on sxsw.com

Speakers

Josiah Albertsen

Financial Advisor, Raymond James

Josiah Albertsen, AAMS® is a Financial Advisor and Accredited Asset Management Specialist with Raymond James in Denver. Josiah became a financial advisor after falling in love with economics in college. He previously interned with indie labels, toured, helped his friends’ bands... Read More →

Scott Booker

Partner, Hellfire Enterprises Ltd

Scott Booker began his career in the music industry as a clerk at Sound Warehouse in Midwest City. He moved on to manage the Rainbow Records chain in Oklahoma City while he was going to school at Central State University. Shortly after graduating with a degree from CSU in education... Read More →

Jesse Elliott

Music Made Of Earth

Jesse Elliott is the founder and songwriter of two rock and roll bands, These United States and Ark Life, and a small business owner. He’s released 6 full-length albums and performed live over 1,200 times in the last decade, appearing everywhere from SXSW and Glastonbury to Lollapalooza... Read More →

Loulou Ghelichkhani

Artist, Bone, Fur And Feathers/Thievery Corporation

Joe Gittleman

Mighty Mighty Bosstones

Joe Gittleman is the bass player of the Boston-based ska-punk band The Mighty Mighty Bosstones. He began his professional career in high school as a roadie and as the bass player for the Boston hardcore band Gang Green. He and his plaid-clad childhood pals founded the Bosstones with... Read More →

Wayne Kramer

Owner/Musician, Jail Guitar Doors/MC5

Wayne Kramer is a legendary guitarist (MC5) and a groundbreaking composer. He's also an activist who fights for prison reform as the co-founder (with Billy Bragg) of the charity Jail Guitar Doors. His film and TV composing credits cover a broad spectrum ranging from Sony Pictures... Read More →

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 15

Music, Panel

Theme How To-DIY
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, life, non-profits, artist, how-tos

2:00pm CDT

Reissuing Records: (Re)introducing Lost Classics

Since the dawn of the recorded music era, millions of recordings have been created. A very small percentage of these recordings have become embedded in our culture, almost all of which are owned by major media corporations. Pre-internet, there were thousands of entrepreneurs recording and releasing records, then selling to fans in their own regional areas. Some great, inspired recordings were pressed once and forgotten. Labels are now finding ways to step into the shoes of the original entrepreneurs by obtaining rights and re-issuing amazing recordings by relatively unknown artists. Reissues have also inspired unknown/unheard live recordings and new records by classic artists.

View official listing on sxsw.com

Speakers

Dan Coleman

Managing Partner, Modern Works Music Publishing

As the Managing Partner for Modern Works Music Publishing, I look after a diverse roster of songwriters, producers, and composers, including Blake Mills, Oscar-winning composer Michael Giacchino, Bootsy Collins (James Brown, Parliament-Funkadelic), Andy Summers (The Police), Michael... Read More →

Zach Ernst

producer, Indpendent

Zach Ernst is a guitarist, producer, and talent buyer who currently resides in Austin, TX. After five years of recording and touring with Black Joe Lewis & the Honeybears, he joined the Dallas gospel funk band the Relatives and served as the co-Executive Producer of their comeback... Read More →

Bradley Shenfeld

Atty, Shenfeld Law PC

Prior to establishing his own law firm in 2011, Brad practiced law for over 7 years in the entertainment department at Loeb & Loeb, LLP. Prior to joining Loeb, Brad was a Business Affairs executive at Universal Music from 1999 to 2004. Brad began his legal career in 1997 in the business... Read More →

Matt Sullivan

Founder/Co-Owner, Light In The Attic Records

For exactly a decade now, Seattle- and Los Angeles-based record label Light in the Attic has specialized in a particular kind of music geek’s dream come true. The imprint, founded by Matt Sullivan, signs the occasional new artist, but that’s far from its focus. Instead, Sullivan... Read More →

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 10A

Music, Panel

Theme Historical
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, history

2:00pm CDT

Show Me the Money, Show Me the Fans!

Come learn about some of the latest developments within two fundamental pillars of sustaining and growing an artist’s career: funding and fan development. Hear from experts who are actively working with artists, managers and labels to establish a better foundation for long-term, sustained artist success leveraging new technologies and innovative practices. Panelists will provide a brief overview of their approaches, share case studies, and provide their perspective on developments in funding and fan acquisition.

View official listing on sxsw.com

Speakers

Jason Hobbs

Founder, Head of Marketing, The Found Group

Jason Hobbs is the founder and President of THE FOUND GROUP (FOUND).

Kyle Philipp

CEO, First Artist Bank

Kyle is the CEO of FAB Financial, Inc. and is responsible for creating the vision and leading the management team to execute it, including leading fundraising efforts and managing relationships with investors. He is an experienced entrepreneur and financial industry expert having... Read More →

Tim Quirk

Founder/CEO, Freeform

Tim Quirk is CEO of Freeform Development, Inc., and was previously Head of Global Content Programming for Google Play and VP/GM Music Content and Programming for Rhapsody. He spent much of the 80’s and 90’s as the singer and lyricist for Too Much Joy, before politely easing his... Read More →

Michael Rosenthal

Digital Strategist, OK Go/Paracadute

Mike Rosenthal has overseen strategy and digital execution for the band OK Go since 2009. In January of 2010 he helped the band transition away from their major label and set up their own independent record label and production company, Paracadute. Mike runs Paracadute, overseeing... Read More →

Ken Umezaki

President, Digital Daruma

Ken is an angel investor and business advisor for digital music business startups, through his company Digital Daruma, with a specific focus on artist and b2b music and media service companies. He is also an experienced music business executive, focusing on business development, strategy... Read More →

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 12AB

Music, Panel

Theme A&R
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, digital, fans, live, &, fan, experiences

2:00pm CDT

The Rise of Female Entrepreneurs in Music

Innovation and technology have seeded a movement of female entrepreneurs in the music space. Join these amazing women, who dared to innovate, as they share their inspirations for new services. How they knew which of their ideas were substantial enough to generate revenue. Their journeys in building and growing businesses, and the challenges in raising capital in the private equity space. Join this discussion, focusing and celebrating the rise of female entrepreneurs in the music business.

View official listing on sxsw.com

Speakers

Ann Greenberg

Founder & CEO, Sceneplay Inc

Serial entrepreneur and inventor, Ann Greenberg, co-founded Gracenote, the leading metadata and Automatic Content Recognition service (acquired by Sony and now owned by Tribune.) Gracenote answers half a billion queries daily and is embedded in all major consumer electronic, software... Read More →

Ariel Hyatt

Pres, Ariel Publicity & Cyber PR

Ariel Hyatt has been a fierce entrepreneur for 18 years and runs Cyber PR®, a dynamic social media & content strategy company based in New York City. Her agency places clients on blogs & podcasts, establishes their online brands, and coaches them to create authentic relationships... Read More →

Brittany Laughlin

GM, Union Square Ventures

Brittany is the General Manager of the Union Square Ventures Network (USV). USV is a venture capital firm that manages $1B across six funds. Their portfolio companies created services that have fundamentally transformed important markets including Twitter, SoundCloud, Tumblr, Foursquare... Read More →

Neeta Ragoowansi

Pres, Women in Music

Neeta has been an attorney for over twenty years. She is currently in a solo practice with a focus on Entertainment Law and also President of Women in Music, a national non profit organization established in 1985, that works to support, empower, educate and provide opportunities for... Read More →

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 13AB

Music, Panel

Theme Other
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, venture, capital, entrepreneurship, maximizing, revenues

2:00pm CDT

Untapped Opportunities in (Brand) Sync Placement

Every artist dreams of the big TV sync placement, yet there are literally millions of web videos and Instagram messages being created for brands. Almost every one of them uses music and it's not just ad agencies doing it. Now digital, PR, promotion and even health care focused agencies are licensing music almost daily. Find out where the new licensing opportunities are in sync and how to get to them.

View official listing on sxsw.com

Speakers

Stephen Knill

EVP-Music & Ent, GMR Marketing

STEVE KNILL  EVP Music & Entertainment, GMR Marketing

Daniel Kuypers

Music Producer, Energy BBDO

After years as an independent artist, running a record label/ distributor/ studio, I joined the inaugural team at Music Dealers and helped build the company to a powerful player in the music content world.

Jane Mohr

Sr Producer, RAPP

Executive producer Jane Mohr has worn a number of hats throughout her illustrious career thus far. Currently, as the lead producer at RAPP, a global integrated creative agency, she works on such diverse clients as Toyota, Mattel and Fleming’s Prime Steakhouse, helping them turn... Read More →

Nate Woodard

SVP & Sr Creative Dir, Fleishman-Hillard

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 10B

Music, Panel

Theme Branding
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, branding, licensing, licensing, &, syncs

2:00pm CDT

Valuation of Data In Music Transactions

Fan and customer data has emerged as a new category of value associated with music artists. Our engagement with music is captured as never before to produce actionable information, which has value not only for marketing artistic products but also verifying audience attributes to prospective advertisers and sponsors. Valuation of this data has become a key point of negotiation in music transactions or dispute resolutions, such as acquisitions, financing transactions, or leaving member situations. Understanding how this data is collected, who owns the data, and how such data can be used to extract the greatest value for an artist or a rights holder is critical to long-term financial success.

View official listing on sxsw.com

Speakers

Brett Conrad

Managing Partner, Longboard Capital Advisors LLC

Brett Conrad is a serial entrepreneur and athlete now managing investments for entrepreneurs post-exit. He specializes in lifestyle brands and technology having founded or co-founded four companies (Wave Rave (technical snowboard apparel), Device Mfg (step in snowboard binding technology... Read More →

David Haas

Managing Dir, Stout Risius Ross

David Haas is a Managing Director in Stout Risius Ross’ Dispute Advisory & Forensic Services Group and Leader of SRR’s Chicago Intellectual Property Practice. Mr. Haas has served as an expert witness in an array of litigation matters, including intellectual property disputes and... Read More →

Thomas Leavens

Partner, Leavens Strand Glover & Adler LLC

Thomas Leavens is a partner in Leavens, Strand, & Glover, LLC. Tom’s career as an attorney has involved transactions, counseling, and litigation in all areas of performing, visual, and literary expression, new media, intellectual property, and technology. Tom also was General Counsel... Read More →

Nicolas Sincaglia

Pres, Nuemeta

Nick has over 10 years of online music and digital media experience. He is currently President/Founder of NueMeta LLC, a consulting firm focused on digital media, metadata and archival technologies. His company provides software development and system design consulting services for... Read More →

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 11AB

Music, Panel

Theme Data
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, data, dives, data, music

3:30pm CDT

AES Mastering Workshop for Musicians and Home Studio Owners

With over 25 years in the mastering field, Mayo has first-hand experience in the dramatic changes of the recording process. With technology becoming cheaper and easier to use than ever, most artists are willing to create at least a part of their records at home. This workshop shows the difficulties that will appear and how to handle them in an efficient way. Esta sesión también se presentará en español.

View official listing on sxsw.com

Speakers

Andres Mayo

Chief Engineer/Producer/AES President, Andres Mayo Mastering & Audio Post

Pioneering the art of mastering since 1990, Andres Mayo runs his own facility in Buenos Aires, with stereo and 5.1 audio production capabilities. Awarded with 2 Latin Grammys as a producer and 6 Carlos Gardel Awards for Best Sound Engineering, Andres boasts credits in over 2,000 productions... Read More →

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 9BC

Music, Panel

Theme Studio-Producers
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, sxamericas, international, issues

3:30pm CDT

Be Hear Now: Hearing Protection Is Music's Future

Noise induced hearing loss is poised to become the next major public health crisis, having a profound impact not just on professionals at every level of the music business but on all music fans who support them with dedication and dollars. Recent Harvard studies have found that post-gig ringing ears and muffled sounds most concertgoers experience for hours or even days doesn’t simply disappear but is a marker of permanent nerve damage and the first sign of irreversible hearing loss. Yet this devastating disability is completely preventable by limiting exposure and using protection. But whose responsibility is it to educate and encourage friends, fans and co-workers to practice safe sound?

View official listing on sxsw.com

Speakers

Katie Carmody

Co-founder/Mktg Dir, We're hEAR For You/Georgia Theatre

Katie Carmody is the co-founder and executive director of We’re hEAR For You, the nonprofit organization whose mission is to increase the awareness of noise-induced hearing loss, hearing loss prevention, and the use of hearing protection among the music community. Established in... Read More →

Benjamin Kanters

Founder, heartomorrow.org

S. Benjamin Kanters, MM, Associate Professor & Associate Chair, Co-Director, Audio Design & Production, Department of Audio Arts & Acoustics, Columbia College Chicago; Founder, The Hearing Conservation Workshop & HearTomorrow.Org

Paula Rivers

Co-Owner / Audiologist, RK Audiology

Paula is co-owner of RK Audiology, an Austin based hearing services company founded in 2011. Paula is a native Texan who grew up shooting guns, riding motorcycles, operating heavy equipment and listening to loud music -- all with no hearing protection. Now her ears ring all day, every... Read More →

Carolynn Travis

Founder, Earlove

Earlove was founded in 2004 by Carolynn Travis — musician, DJ, manager and popular fixture of Chicago’s many diverse music scenes — who’s personal experience with noise-induced hearing loss prompted her to take up the fight against this widespread yet preventable disabili... Read More →

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 10A

Music, Panel

Theme Other
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, education, live, artist, how-tos

3:30pm CDT

Building Your Music Business Dream Team

We will discuss how to find, compare, interview and a top team of music professionals to take your music career into the stratosphere! Where do you look? Who do you ask? What are the right questions? How do I know if they are legit? How will they work with the other members of my team? Lawyer, personal and business manager, PR / Marketing, Music Producer, Distributor. It takes a team!

View official listing on sxsw.com

Speakers

John Bradley

Attny, Bradley Legal Group PA

John F. Bradley is a nationally recognized Entertainment Attorney and founder of the Bradley Legal Group, P.A., For 25 years, John has focused his practice on music, entertainment and intellectual property. John’s clients range from local artists and organizations to Grammy Award... Read More →

Mark Hornsby

Dir of Music Production & Artist Rel, Sweetwater Studios

Mark Hornsby, the Director of Music Production and Artist Relations at Sweetwater Studios, is an acclaimed music producer, audio engineer, musician, and writer. Considered to be one of the most diverse figures in today's music business, he has worked with a wide range of artists... Read More →

Steve Hutton

Mgr, Uppercut Managment

Mike Mowery

CEO, Outerloop Records

Rick Taylor

Editor, M Music & Musicians Magazine

RICK TAYLOR

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 11AB

Music, Panel

Theme How To-DIY
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, law, artist

3:30pm CDT

Creative Strategies for Electronic Musicians

Artists often find themselves stuck in creative ruts & unable to reach envisioned end goals. This panel will discuss challenges encountered during the creative process & methods to help artists overcome them. Hear real world examples & insights that can help artists crack 'creator's block' & get the most of their time & energy.

View official listing on sxsw.com

Speakers

Gerhard Behles

CEO, Ableton AG

Gerhard Behles is the co-founder and CEO of Berlin-based music software and hardware company Ableton AG, makers of Ableton Live and Ableton Push. Live is a leading tool worldwide for music creation with millions of users, and has been instrumental in popularizing computers for live... Read More →

Just Blaze

Artist, AM Only

Dennis DeSantis

Head of Documentation, Ableton AG

Dennis DeSantis is a composer, sound designer, and percussionist. He received a Doctor of Musical Arts degree from the Eastman School of Music, and also holds degrees from Yale and Western Michigan University.

David Downs

Freelance Journalist

San Francisco-based freelance journalist David Downs has covered the intersection of the arts and technology for outlets like Billboard, WIRED, Rolling Stone, The New York Times and The Onion A/V Club. A frequent moderator at The SF MusicTech Summit, Downs’ most recent assignments... Read More →

Young Guru

Mix Engineer, MIT Sloan School of Management

Legendary mix engineer, Gimel “Young Guru” Keaton is the man behind the iconic sound of world-renowned artist Jay-Z. Over the course of the last twenty years Guru has become one of the most influential minds in audio engineering. Initially known for his award-winning audio mixes... Read More →

Jennifer Lee

Creator, Plympton

Jennifer Lee AKA "TOKiMONSTA" is known for her unique take on indie electronic/r&b/dance music. Her music has been recognized and praised by the very best in tastemaker and mainstream media. LA Weekly ranked her as 2010’s #1 female DJ in Los Angeles, mNET recruited her to be part... Read More →

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 17B

Music, Panel

Theme How To-DIY
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, songwriting, artist, how-tos

3:30pm CDT

Exposure vs. Revenue on YouTube: Must We Choose?

YouTube is the largest streaming platform in the world with a massive breadth of content, a large portion of which is devoted to music. It also boasts the second most powerful search engine after Google, making it ideal for music discovery. While publishers, artists and labels make money on YouTube, and while YouTube continues to focus on increasing revenue for content creators, the age old question exists: if we have to make a choice, what’s more important: audience exposure or revenue? We will attempt to answer that question, taking into account who is asking, what the ultimate goal is, and what the best corresponding strategies are.

View official listing on sxsw.com

Speakers

Sarah Caliendo

VP Video Svcs, The Orchard

Sarah is the Vice President of Video Services at The Orchard where she oversees the global team driving all YouTube & VEVO services for clients.

Gray Gannaway

Founder, Quarterlab

Gray is an entertainment industry executive with more than a decade of experience and expertise in business and corporate development, strategic partnerships, licensing, marketing, and video strategy. From 2003 through 2009, he served as Senior Vice President of Business Development... Read More →

Bob Lugowe

Dir of Mktg, Relapse Records

Bob Lugowe graduated from Northeastern University in 2009 with a degree in music business. He has been working at Relapse since 2008 and running the marketing and promotional department since 2012, where he's overseen the growth and stability of the label's YouTube account. Bob is... Read More →

Christophe Muller

Dir/Global Music Partnerships, YouTube

Elliott Walker

Manager, Music Content Partnerships, YouTube

Elliott Walker is Manager of Music Content Partnerships at YouTube, where he develops strategic partnerships for the music team and manages music partner relationships, with a particular focus on independent labels. Prior to joining YouTube, Elliott spent 10 years on the label side... Read More →

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 10B

Music, Panel

Theme Video-Visuals
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, revenue, youtube, maximizing, revenues

3:30pm CDT

Music Supervisor Pitch Session 1

The new Music Licensing Pitch Sessions offer all registrants and artists direct feedback from licensing, sync, and music supervision experts. They will offer you a glimpse at the viability of licensing your music for different genres of film, TV, commercials and more. You submit your song, tell us what you think it could be used in, and you'll receive honest feedback from our panel.
This year, we can accept digital submissions for these sessions. You must send a direct link to your hosted track (ie, Bandcamp, SoundCloud, etc.); DO NOT email attached MP3s! Links for Music Licensing Pitch Sessions can go to musicpitch@sxsw.com. Physical CDs will also be accepted at the door.
You must be present to have your music in the running to be heard!

View official listing on sxsw.com

Speakers

Heather Gardner

Head of Music Supervision & Licensing, Vapor Music Group

Heather lives and breathes music. With professional training in piano performance and arts management, her ears intimately understand the relationship between song and picture, and how to harmoniously capture that magic within any budget parameters. As Head of Music Supervision... Read More →

Billy Gottlieb

Music Supervisor, Playback Music Supervision

Ann Kline

Owner, CasaKline

Andy Lykens

Music Producer

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 10C

Music, Panel

Theme Supervision-Music Placement
Type Solo / Dual / Panel
Tags music-badge, film-badge, gold-badge, platinum-badge, artist-wristband, 24bps, convergence, artist, how-tos

3:30pm CDT

Producer or Songwriter?

Recording budgets are shrinking. Making money on back-end royalties is less and less common. How does a record producer keep his/her doors open for business while the traditional revenue streams are drying up? The answer lies in a shift toward publishing participation and producers are starting to demand songwriting participation in return for their services. Has this type of compensation always been due to the producer? Did producers let it slide for years, foregoing publishing participation in return for large producer fees? Or is this yet another party now inserting themselves in the only game still generating income...publishing?

View official listing on sxsw.com

Speakers

Paul Adams

Lawyer, Bang The Drum

A career that has seen Paul move from Manchester to London to New York and work with artists as diverse as Tool to Justin Timberlake and Radiohead to Jay-Z with the songwriters and producers that he represents at the company he founded Bang The Drum, Paul helps navigate the careers... Read More →

Kevin Augunas

CEO, Fairfax Recordings

David Bason

PRES, Hundred Handed

Jimmy Douglass

PRES, Hundred Handed

Jeff Gandel

Lawyer, Law Office of Jeffrey B Gandel

Chris Shaw

Lawyer, Bang The Drum

Chris Shaw is a four time Grammy Award winning American producer, engineer, mixer, and musician. Beginning his career at Greene Street Recording, he quickly worked his way from his start as an NYU intern, to assistant engineer, to a position as a staff engineer working with influential... Read More →

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 17A

Music, Panel

Theme Studio-Producers
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, producing, publishing, maximizing, revenues

3:30pm CDT

Sinatra: An American Icon

This year we celebrate the centennial of one of America’s greatest vocalists and entertainers, Frank Sinatra. Explore the life and legacy of “The Voice” with firsthand observations and analyses.

View official listing on sxsw.com

Speakers

Frank Sinatra Jr

Exec Dir, The GRAMMY Museum

Frank Sinatra, Jr. was born in New Jersey, raised in California, and educated in the showrooms of Las Vegas and on bandstands all over the world. While studying music at the University of Southern California, Frank Jr. planned a career as a pianist and conductor. He made his professional... Read More →

Charles Pignone

Sr VP, Frank Sinatra Enterprises

Bob Santelli

Exec Dir, The GRAMMY Museum

Max Weinberg

Exec Dir, The GRAMMY Museum

Steven Van Zandt

Chairman/CEO, Wicked Cool Records

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 16AB

Music, Panel

Theme Historical
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, history, genres, and, eras

3:30pm CDT

The Residents Document A Theory Of Obscurity

Through music and performance, The Residents have made quite an impression on a distinct group of people for over forty years. Capturing this story is an essential, but tricky proposition. In conjunction with the screening of ‘Theory Of Obscurity’ at SXSW Film, the makers of the film will appear, and illuminate a mystery or two.

View official listing on sxsw.com

Speakers

Homer Flynn

Secretary, Theory of Obscurity: a film about The Residents

For nearly 40 years, Homer Flynn has been involved with the murky aesthetics of San Francisco's music, performance and video group, The Residents. As their chief visual designer and co-owner of The Cryptic Corporation, The Residents' business and public relations interface, Flynn... Read More →

Phil Gallo

Sr Correspondent, Billboard

Don Hardy

Dir, Theory of Obscurity: a film about The Residents

Don Hardy is the co-founder of KTF Films, a documentary production company based in the San Francisco Bay Area. His films have played to sold-out audiences at prestigious film festivals and have been seen by millions of people around the world.

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 12AB

Music, Panel

Theme Interview
Type Solo / Dual / Panel
Tags music-badge, film-badge, gold-badge, platinum-badge, artist-wristband, 24bps, convergence, featured, sessions

3:30pm CDT

Touring Tips and Tricks of the Trade

Young bands looking to break into touring are faced with murky waters, and a myriad of seemingly insurmountable problems. Using real-world examples, we'll cover how to navigate the modern touring landscape, including creating a viable touring plan, common misconceptions and avoiding pitfalls.

View official listing on sxsw.com

Speakers

Victoria Camera

VP, Artist & Music Industry Rel, ReverbNation

David Silbaugh

Talent Buyer, Summerfest

David is a co-founder and co-producer of the Yellow Phone Music Conference, just coming off its 4th successful year in Milwaukee, WI. It presents programming featuring numerous industry luminaries and showcases with emerging and unsigned talent. But, Silbaugh is probably best known... Read More →

Peter Sotos

Owner, Epic Proportions Tour LLC

Peter is the co-founder of the Epic Proportions Tour, which provides a way for unsigned bands to make money while touring the country, as well as providing free concerts to high school students, and helping out local charities. All of this is accomplished through the use of alternative... Read More →

Nick Stern

Agent/Pres, Vector Management/7-10 Music

Tom Windish

Agent/Pres, The Windish Agency

Tom Windish first dove into the music industry by booking concerts and hosting college radio shows while attending State University of New York at Binghamton. Soon after, he began booking tours for bands, some of which he had booked to play at his college a few months or years earlier... Read More →

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme Touring-Venues
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, tour, live, artist, how-tos

3:30pm CDT

Underground Railroad of Artist Revenue

We have talked about lagging physical sales, (downswinging) digital sales, pathetic streaming payouts, juicy live concert sales (if you’re big enough to get them), house concerts, merch, and beyond. But now, new revenue streams are emerging that enable artists to make money the way the rest of the internet makes money – through leveraging audience and influence.

View official listing on sxsw.com

Speakers

Karen Allen

Pres, Karen Allen Consulting

I advise entertainment tech startups on strategy and business development. I help them understand what to do with what they built, where the opportunities for them are in the marketplace, then I go execute on that strategy, whether it be client development, finding strategic partners... Read More →

Michael Coletta

Founder/CEO, Fantrotter

Founder of Fantrotter, an automated travel search engine that enables fans to easily plan their travel to concerts, festivals, sports games, and other live events.

Graham Garner

Co-Founder, Unite

Holly Hamann

Co-Founder & CMO, TapInfluence

Shamal Ranasinghe

Co-Founder/CEO, Fluence Inc

Shamal is the CoFounder of Fluence, a new marketing platform that connects creators, artists, and entrepreneurs to curators, influencers, and experts. Fluence lets artists and anyone with media promote their music and video directly to curators and tastemakers on their own terms and... Read More →

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 13AB

Music, Panel

Theme Technology
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, maximizing, revenues

3:30pm CDT

Why Curation Will Save the Music Industry

With over 20 million songs available instantly to all of us through various streaming and download services, the way we consume music has changed drastically. The average user is confronted with an abundance of music at their disposal with limited means to navigate. We will highlight why we need human editorial guidance in times of algorithms and automated recommendations.

View official listing on sxsw.com

Speakers

Chris Becherer

SVP, Product, Rdio

Chris is the Head of Product at Rdio, where he oversees the design and management of Rdio’s entire suite of products. Chris has over 12 years of experience in the tech/internet/mobile space. Before joining Rdio, he spent 7 years in Apple’s product group working on iPhone and iOS... Read More →

Scott Cohen

Founder, The Orchard

Scott Cohen is the co-founder of digital distribution company The Orchard. He started the company with music veteran Richard Gottehrer in 1997. The Orchard is the largest digital distributor in the world with offices in 25 countries. As a well-recognized public speaker and lecturer... Read More →

Gary Stewart

Founder, Trunkworthy

Gary Stewart's lifelong passion for music led to a 30-year career that took him from a part-time record store clerk to a reissue producer for Rhino Records, musical director at iTunes to his new venture trunkworthy.com. Gary's obsession with unearthing hidden gems in pop culture led... Read More →

Tim Stickelbrucks

Pres, Saint Elmo's Entertainment

As a digital native with a strong background in the entertainment, music and marketing industry I have been working in leading positions for international clients and agencies such as Apple iTunes, BMW, MINI, Microsoft, Philip Morris, BBDO Interone Worldwide and the Serviceplan G... Read More →

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 15

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, streaming, music

5:00pm CDT

Beyond Sync: Cutting Through the Noise

Brand partnerships are making it possible for artists to unveil and deliver content in innovative new ways. From placement in commercials, TV shows or movies, music supervisors are playing a more critical role than ever when it comes to breaking new artists. Whether it's a critical scene in a hit TV show or capturing the right mood for a brand's TV commercial, music continues to play a pivotal role. As radio airplay gets harder to come by, artists are embracing syncs more than ever before. Hear how artists and labels can best maximize this new paradigm to get themselves and their artists discovered.

View official listing on sxsw.com

Speakers

Kate Denton

SVP, Agency, Capitol Music Group

Kate has been the SVP of Agency for a year, heading up Lead Agency team encompassing brand partnerships, sync, media and insights for Capitol Music Group. She brings a wealth of experience from her time working for global brands such as Tropicana, Gatorate and Kraft, helping create... Read More →

Peter Gannon

Managing and Creative Director, Founder, Able Baker

Camille Hackney

EVP of Brand Partnerships/Commercial Lic, Atlantic Records

Camille Hackney is currently holds the dual title of Executive Vice President of Brand Partnerships & Commercial Licensing at Atlantic Records and Head of the Global Brand Partnerships Council for Warner Music Group headquartered in New York City. In her position, she is responsible... Read More →

Jenny Swiatowy

Senior Director, Creative Sync Licensing, Capitol Music Group

Peter Szabo

SVP Head of Music, Shazam Entertainment

Peter Szabo joined Shazam in December, 2010 bringing more than 14 years experience in digital, radio & mobile media.

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 10C

Music, Panel

Theme Supervision-Music Placement
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, film, tv, licensing, &, syncs

5:00pm CDT

Bridging Offline Concerts with Online Monetization

Artists, labels, promoters and others are unlocking real revenue from live concert venues beyond just ticket sales. With the rise of social media, internet bandwidth, mobile usage and the abundance of open APIs, technology is bridging offline concerts with real online monetization before, during and after the show.
Labels are using social analytics to identify emerging artists and management is using data for tour planning. Increased bandwidth at concert venues is ushering in new apps that are deepening fan engagement and enhancing the live music experience.
Explore how the industry is leveraging big data and new mobile technologies to drive entirely new experiences at a concert near you.

View official listing on sxsw.com

Speakers

Drew Burchfield

Founder, Aloompa

Drew co-founded Aloompa in February 2009 and is focussed on driving innovative mobile apps and software for music, food, conference and community events in the U.S. and abroad. Through his leadership, Aloompa has created unique fan experiences for Bonnaroo, Outside Lands, Coachella... Read More →

Chad Issaq

EVP, Business Dev & Partnerships, Superfly

Chad joined Superfly in March of 2002. During his 12-year tenure, Chad has been a key stakeholder in Superfly produced events and currently drives business development and strategic partnerships. Chad is focused on leveraging Superfly owned festivals to create brand driven multi-platform... Read More →

Ethan Kaplan

VP of Prod Technology & Engineering/Founder, Live Nation Labs

I have been somewhat involved in the music business since I was 16 and decided to make a website for R.E.M. I used to oversee Emerging Technology for Warner Music Group before I decided to leave in January 2011. I used to run the Warner Bros. Records technology department. I now am... Read More →

Ryan Lawler

Sr Editor, TechCrunch

Ty Roberts

Chief Strategy Officer & Co-Founder, Gracenote

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 12AB

Music, Panel

Theme Touring-Venues
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, tech, festivals, live, &, fan, experiences

5:00pm CDT

Craft Beer, Cabanas, & Concierge: Curating the New Festival Experience

With more music festivals than ever before, producers are differentiating themselves by paying more attention to the overall attendee and artist experience. Curated offerings that include enviable gastronomic choices, glamping, and golf cart valet are becoming the norm, but some have criticized the Goop-ification of festivals. Are producers just responding to the expectations of a savvier, more demanding audience with high-end, high-ticket amenities or are they creating a divided audience by catering to the so-called "one percent of rock"? We’ll look at the evolution of festival hospitality and look ahead to where things are going.

View official listing on sxsw.com

Speakers

Lindsay Hoffman

Festival Mktg Mgr, C3 Presents

Tom Monday

Founder, Small Batch America/Indie Canteen

Tom Monday has spent his entire career working at the intersection of independent music, media, and technology- connecting bands, brands, and fans while working for the likes of No Depression, LimeWire, and Billboard. Realizing the increased commingling of music and food cultures... Read More →

Tom Russell

Founder, Governor's Ball Music Festival

Inspired by the rabid New Orleans festival culture, I joined local New Orleans’ promoters Superfly Productions in 2004 and remained apart of their family until December 2010. During my six year tenure with Superfly, I grew from the National Promotions Director position to the Director... Read More →

Jay Sweet

Producer, Newport Folk Festival

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 16AB

Music, Panel

Theme Other
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, festivals, live, &, fan, experiences

5:00pm CDT

Crowdfunding Rock 'n' Roll: Case Study RVA

The Foo Fighters hadn't played Richmond, Virginia since 1998. A group of upstarts sold tickets to a Foo Fighters show that didn’t exist in hopes of bringing them back. It worked. This case study of organized fan activity illuminates the new ways that artists engage, communicate with and respond to their audience.

View official listing on sxsw.com

Speakers

James Beshara

Tech Reporter, Tilt

James Beshara, Founder & CEO, Tilt Tilt - make something happen.

Andrew Goldin

Creative Dir

Lucas Krost

Creative Dir, The Branching

John McAdorey

Exec Broadcast Producer, The Branching

Mike Snider

Tech Reporter, USA TODAY

Mike Snider joined USA TODAY in the fall of 1990. He covers technology and digital entertainment including streaming media, digital music, consumer electronics (televisions, portable devices) and video games. Previously, he spent four years as a medical reporter after getting his... Read More →

Brig White

Tech Reporter, USA TODAY

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 10B

Music, Panel

Theme How To-DIY
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, maximizing, revenues

5:00pm CDT

Grime 2.0 – The UK’s Answer to Hip Hop Grows Up

It's been over a decade since the East London sound appeared. After some quiet years, the genre has bounced back and grown into something that reaches beyond its early borders. Legends like Skepta and Wiley are achieving their best chart position in years, and a new wave of young producers like Preditah and Spooky are taking the sound in new directions often incorporating the dubstep and trap production styles from the USA. Explore grime and the rebirth of this influential and resilient UK genre.

View official listing on sxsw.com

Speakers

Alex Kumi - Boateng

A&R Mgr, Island Records

Hattie Collins

Freelance Journalist & Consultant, Urban Development

Freelance journalist with over 12 years magazine experience. Currently Music Editor at i-D magazine, I am also a regular contributor to the Sunday Times Culture, the Guardian, Grazia, BEAT, Conde Nast Traveller, RWD and ASOS. I have ghostwritten three books; Tinie Tempah's, 'My Story... Read More →

Ghetts

Hailing from a religious, musical family, Ghetts was exposed to gospel music and jazz long before he tapped into the underground garage scene infiltrating East London's airwaves and backstreets. At just 12, Ghetts locked in to jungle and garage, breathing in PAYG Cartel, Heartless... Read More →

Matt Thorne

Founder, GRM Daily

"Empowering the next generation of creators through design, technology and social interaction"

Katie Weatherall

Project Mgr, British Underground

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 15

Music, Panel

Theme Genre Specific
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, hip, hop, global, genres, and, eras

5:00pm CDT

Mobile Music Geekout - Marketing, Content, & Hot Tech

Mobile Music Geekout - Get the deep-tech lowdown on how to bring your music to the mobile marketplace, effective mobile marketing, music creation, and hot apps. Mobile music experts dish on fan engagement, email strategy and direct-to-fan platforms as consumer media consumption and internet browsing drastically move from fixed line to mobile devices.

View official listing on sxsw.com

Speakers

Oisin Lunny

Sr Market Dev Mgr, OpenMarket

Oisin Lunny has been working in the creative and technology industries for over 21 years. First as part of the Hip-Hop collective “Marxman” who had a a UK top 30 hit, support slots with Depeche Mode & U2, and collaborations with Gangstarr & Sinead O’Connor before disbanding... Read More →

Daniel Nathan

CEO, TotallyRadio.com

Daniel Nathan is founder and CEO of totallyradio, the UK's longest established pureplay internet radio station and Brighton's Juice 107.2 an independent FM radio station on England's South Coast.

Stephen O'Reilly

Global Head of Sales & Mktg, Gramofon

Irishman working in music tech based in London, England. I am global head of sales at gramofon and a former mobile roadie and topspin media executive and most recently served as CMO of Shuffler.fm / Pause.fm

Jessie Scoullar

Dir, Wicksteed Works

Jessie Scoullar is director of Wicksteed Works, a London-based agency specialising in direct-to-fan strategy and management for bands, labels and brands.

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 13AB

Music, Panel

Theme Technology
Level Advanced
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, mobile, marketing, music, tech, &, format, wars

5:00pm CDT

Music in Sports featuring Wiz Khalifa

Some sports have specific traditions with respect to pieces of music played at particular intervals. Others have made the presentation of music very specific to the team—even to particular players. It's used to build the energy of the fans, and is also used in ways that are less directly connected with the action in a sporting event.

View official listing on sxsw.com

Speakers

Trevor Andrew

Manager, DNES Marketing

Trevor Andrews

Pres, DNES Marketing

Wiz Khalifa

Manager, DNES Marketing

Domingo Neris

Manager, DNES Marketing

Paul Rosenberg

Pres, Shady Records

Detroit native attorney Paul Rosenberg has become one of the music industry’s most prominent artist managers and record label executives thanks to a combination of sharp business acumen and a savvy ear for talent. He is the founder and CEO of Goliath Artists Inc. — the powerhouse... Read More →

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 18ABC

Music, Panel

Theme Other
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, music, sports, featured, sessions

5:00pm CDT

Music x Brands = Creative & $ Awesomeness

There is so much opportunity for music in advertising, beyond the now-traditional usages as music licensing and original music. There are unique opportunities, such as branded content, branded partnerships, and experiential, that lay at the intersection of brands/bands/audience. Discover the content/ad/value proposition that's created and how it can benefit all parties at the table.

View official listing on sxsw.com

Speakers

Javier Farfan

SVP Global Mktg, SFX Entertainment

Farfan, a seasoned marketing executive, has established his career by leveraging music, entertainment, technology, and culture to build brands. Farfan is currently SVP of Global Marketing for SFX Entertainment. Previously, Javier was the head of the Music and Entertainment group across... Read More →

Dan Gross

CMO/Dir of Partnerships, The Wild Honey Pie

Dan Gross is the Chief Marketing Officer and Head of Partnerships at The Wild Honey Pie, a music blog, media, and events collective. They focus on live video and audio recordings and have captured sessions at Newport Folk Festival, in Electric Lady studios, and in the LA desert wastelands... Read More →

Eric Johnson

SVP, Exec Music Producer, McCann

Eric David Johnson (aka DJ Bunny Ears) is a music supervisor, DJ, director, musician, filmmaker, writer, artist, curator, futurist, photographer & producer. Rooted as an independent artist, he has have spent over fourteen years in the advertising industry, working first at Wieden... Read More →

John Pantle

Agent, Agency for the Performing Arts

John Pantle is an Agent at APA (Agency for the Performing Arts) and is based in sunny California. His client list is as varied as the days are long, and are as exciting as the days are long. He has built and/or implemented tour sponsorship and music sponsorships for corporations such... Read More →

Jon Vanhala

Partner, Crossfade/ Thesis Ventures

Jon Vanhala is a creative marketing & partnership exec with deep experience at the convergence of consumer, media, technology, and brand. "Creators & consumers first" is an often heard mantra.

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 17B

Music, Panel

Theme Branding
Level Advanced
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, bands, &, brands, branding, creativity

5:00pm CDT

Step Into Christmas: What Music Brands Want

Come learn about the annual windfall available to songwriters & artists who capture the Christmas market. This area is fast developing, artists are re-imagining existing songs and using them to expand their global reach. Huge global brands are investing heavily in this specific area year on year and on this panel we are considering the power of the Christmas cover and the potential for new artists to use this to their benefit.

View official listing on sxsw.com

Speakers

Mark Gordon

MD, Score Draw Music

Sam Mumford

A&R Mgr, Imagem

Ralph Murphy

Consultant, ASCAP

Simon Robinson

Dir, Pitch And Synch

Director and partner at Pitch & Sync, a UK based music and brands agency. Over the past for 9 years P&S has collaborated with some of the worlds best music talent on projects with some of the globes biggest brands and creative agencies. We believe in unlocking the power of Music for... Read More →

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 10A

Music, Panel

Theme Genre Specific
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, branding, royalties, genres, and, eras

5:00pm CDT

Streamed It On The Grapevine: Music Word Of Mouth

What are the best new ways people are recommending music to each other? How can musicians take advantage of these technologies? Examine the future of social music discovery, and how artists can win big by promoting intimate recommendations between friends. Learn actionable tactics for making your songs more viral, and how artists and industry folks can prepare for the next wave of music word of mouth where human suggestions and algorithmic curation combine.

View official listing on sxsw.com

Speakers

Ime Archibong

Dir of Prod Partnerships, Facebook

Ime Archibong is the Director of Product Partnerships at Facebook, with drives partner integrations and business opportunities for companies across all non-games industries. Ime's team works with a range of partners, including AirBnb, Apple, Amazon, Dropbox, LiveNation, Microsoft... Read More →

Josh Constine

Writer, TechCrunch

Josh writes tech news and opinion for TechCrunch. He is an experienced public speaker, having moderated fireside chats and panels at over a dozen conferences including SXSW and TechCrunch Disrupt. He specializes in critical analysis of social and communication technologies. His goal... Read More →

Charlie Hellman

VP Of Product, Spotify

Charlie Hellman is the VP Of Product at Spotify. He leads product strategy for the company, which aspires to bring the right music at the right time to tens of millions of users. He was previously the Product Director Of Music Services at Lime Wire. Hellman has a Bachelor's degree... Read More →

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 17A

Music, Panel

Theme Social Media-Websites
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, streaming, tech

5:00pm CDT

Viva Album Art!

Pre-digital music fans recall sitting on their bedroom floors and sifting through liner notes, immersing themselves in new albums.
While music consumption has advanced so much, the concept of album artwork has been left behind. We explore music through excel sheet-type players with little square album covers.
Yet, the artwork still matters to artists. Several have released "visual albums" in attempt to revive those rich experiences.
We'll discuss how musicians can use digital media to express their stories, and invite their fans to emotionally connect with their music, using the best platforms and practices that the digital world has to offer.

View official listing on sxsw.com

Speakers

Nate Auerbach

Music Strategy & Outreach, Tumblr

Nate Auerbach is the head of music strategy and outreach at Tumblr, where he works closely with the artist community to help them engage their audiences and bring more exceptional content to the platform. Prior to Tumblr, Nate was a digital executive at The Collective Management... Read More →

Josh Berman

Label Mgr, Loma Vista Recordings

Sara Kremer

Sr Prod Designer, SoundCloud

Sara Kremer is a designer and electronic musician focused on the intersection of art, technology and music. She's currently a Senior Product Designer at SoundCloud in Berlin. Working on mobile and web features with the Creator's team, she is a passionate voice for musicians who use... Read More →

Brian Schopfel

Partner, The Uprising Creative Inc

Happy, big thinker, having a blast working with a great team at E&E.

Naomi Zeichner

Editor-in-chief, The FADER

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 11AB

Music, Panel

Theme Marketing
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, art, marketing

5:00pm CDT

Which Way Do I Go? Marketing Your Tour Correctly

You can tour and tour and tour, but that doesn’t mean you’re hitting the right marketers, at the right time, in the right way. A lot of planning goes into picking out and landing dates on a tour, but do you know how to market that tour without exhausting your market? Here we will discuss the advantage of touring to leverage and increase your fan base and presence.

View official listing on sxsw.com

Speakers

Ardie Farhadieh

Mktg & Media Mgr, The Billions Corporation

Ardie Farhadieh is The Billions Corporation’s Marketing and Media Manager, overseeing marketing, media and sponsorships for a roster of 200+ artists. He came to Billions from Rethink Music in Boston, a solutions-focused music conference hosted by Berklee College of Music and Midem... Read More →

Harlan Frey

SVP Touring & Artist Dev, Atlantic Records

Arielle Rubin

Digital Media Dir, Mick Management

Arielle Rubin is the Digital Media Director at Mick Management, overseeing all social media and digital strategy for the company's 20+ artists. Ms. Rubin has garnered experience in many aspects of the music industry, including work at record labels, music publishing and live events... Read More →

Mike Smith

New Media Publicist, Bloodshot Records

Mike Smith is the New Media Publicist at Bloodshot Records, where he manages digital and online marketing, in addition to running online publicity, for the label and its roster of 20+ independent touring bands. Throughout Smith's career and studies, he has worked in multiple facets... Read More →

Wednesday March 18, 2015 5:00pm - 6:00pm CDT
ACC Room 18D

Music, Panel

Theme Touring-Venues
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, marketing, tour, artist, how-tos

11:00am CDT

2015 New Music Meeting

The Music Meeting is an always-popular opportunity to listen to and rate top-of-the-line new songs that have yet to hit the street. After listening to each song, the panel and audience--which will contain a high proportion of radio programmers, artists, managers, and record label personnel--rate what they’ve heard (1-10) and discuss merits and/or shortcomings and whether the songs are likely to achieve airplay, and how their respective performers might build beyond airplay to live (radio, TV, club) appearances.

View official listing on sxsw.com

Speakers

Sean Coakley

Owner, Songlines

Has spent the last twenty-two years with Songlines, a radio marketing and promotion company specializing in rock and roots music for adults. Previously, he headed MMA Management/rooArt Records (INXS), North America (1991–93) which followed twelve years of radio promotion and artist... Read More →

Matt Hickey

Agent, High Road Touring

Matt Hickey Agent, High Road Touring

Jim McGuinn

Program Dir, KCMP The Current

Jim McGuinn joined 89.3 The Current in January 2009 as Program Director and on-air host. Ever since seeing the Clash for his first concert, McGuinn has been hooked on rock 'n' roll- whether via radio, playing bass, or corrupting our youth by teaching an actual university course in... Read More →

Ariana Morgenstern

Managing Producer Morning Becomes Eclectic/ Curator Today's Top Tune, KCRW

Ariana Morgenstern has been the producer of LA public radio station KCRW’s signature music show Morning Becomes Eclectic through four Music Directors, in addition to curating the popular podcast Today’s Top Tune, which offers a free song download every weekday.

Jim Pitt

Music Segment Producer, Conan

Norm Winer

Program Dir, WXRT Radio

Thursday March 19, 2015 11:00am - 12:00pm CDT
ACC Room 17B

Music, Panel

Theme Other
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, genres, and, eras

11:00am CDT

How Sampling Saved Music

Sampling has long been demonized by many within the music industry. Critics of sampling feel that it lacks creativity and musicianship and is even on par with “stealing” another musician’s work. On the other side of the argument are multi-platinum artists that swear by the use of sampling as a way to create and innovate musical fusions that aide discovery and awareness of legacy catalogues to new audiences. In this session, we will discuss how sampling saved the music industry by growing the music revenues for everyone, revitalizing the neighborhood vinyl shop, and giving rise to the highly-profitable dance festivals.

View official listing on sxsw.com

Speakers

Speech Thomas

Artist, YOU42

Thursday March 19, 2015 11:00am - 12:00pm CDT
ACC Room 15

Music, Panel

Theme Genre Specific
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, hip, hop, producing, genres, and, eras

12:30pm CDT

Beethoven to Beyonce: The Science Behind a Hot Beat

Have you heard a song come over the radio and wondered: “wow, why is this beat so hot??” Or even "how on earth did they make it??” Take a journey along the nexus of music, science, and technology. Part lecture, part concert, this technomusicological session will explore the physics of sound & rhythm, the technology enabling modern music production, the symbiotic-importance of culture & neurocognition, and for a finale, the features of chart-topping hit songs from over the last few decades.

View official listing on sxsw.com

Speakers

Nana Ayensu

Asst VP Investment Strategy, General Electric

By day, Nana Menya Ayensu is an constructs technoeconomic models of energy systems and develops technology partnerships for GE. That said, he has always had an avid passion for music and has composed for the over a decade -- from hip hop and jazz to latin and afrobeat.. He has presented... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Room 16AB

Music, Panel

Theme Technology
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, data, dives, science, music

12:30pm CDT

Digital Marketing: It's What's for Dinner

The digital marketing landscape has grown into a vast open plain of ideas, tools and social media platforms. How do you know where to start, what to do and what not to do? It's almost as confusing and convoluted as trying to decide what to eat these days.
In this panel, we'll start at the beginning and talk about how to assess what's currently going on in your own field, how to cultivate an grassroots strategy to help grow your fan base, how to navigate an ever-evolving variety of tools and services to reap the benefits of all your hard work and how to keep it organic and avoid the stuff you don't need.
Think of it as the farm-to-table approach to the marketing of your band.

View official listing on sxsw.com

Speakers

Doug Barasch

Sr Dir Digital Mktg, Universal Music Group

Natalie Hapgood

Digital Strategist, mtheory

Tom Mullen

Dir Digital Mktg, Sony Music/Legacy Recordings

My name is Tom Mullen, Director, Digital Marketing at Sony Legacy, a division of Sony Music based in New York, NY. I work with artists Bob Dylan, Johnny Cash, Miles Davis, Michael Jackson and The Clash.

Marni Wandner

Pres, Sneak Attack Media

Marni Wandner is the founder and president of Sneak Attack Media, a digital marketing and creative services company based in New York. Sneak Attack provides full-service digital consultancy for its clients, including online PR, social media strategy, creative services, grassroots... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Room 10B

Music, Panel

Theme Marketing
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, social, media, marketing, artist, how-tos

12:30pm CDT

Emerging Artists and the Retail Experience

In a world that has become insanely connected and more competitive by the second, music continues to be a powerful and essential component of the in-store experience. Top brands in all industries are being challenged to find new ways of connecting with customers, new ways that are uniquely suited to who they are and what they represent. The result is an exciting new culture of opportunity for emerging artists. Hear how brands are partnering with emerging artists – and why their stories represent a whole new world of possibility for fresh and authentic voices.

View official listing on sxsw.com

Speakers

Travis Doster

Global SVP Programming & Production, Texas Roadhouse

Katrina Streiner

VP, Creative Svcs, Belk

As Vice President, Creative Services for Belk, Katrina has 25 years experience in retail advertising with a focus on high end fashion and luxury brands. In addition to a career in fashion, Katrina is a board member for the Public Art Commission and has been recognized by Charlotte... Read More →

Sara Sullivan

Director, Store Experience & Merch, Sunglass Hut

Sara Sullivan started her love affair with retail and design as a child playing Legos and watching Breakfast at Tiffany’s. She studied in the DAAP program at the University of Cincinnati, one of the world’s top Interior Design schools. While in school, Sara worked as a designer... Read More →

Danny Turner

Global SVP Programming & Production, Mood Media

Danny has spent 25+ years in National and International music programming and branding. Prior to joining Mood Media, Danny spent almost 10 years as one of the founding Programming executives at XM Satellite Radio. Danny was instrumental in creating programs for such partners as Starbucks... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Room 17B

Music, Panel

Theme Branding
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, bands, &, brands, retail, branding

12:30pm CDT

Foreign Exchange: How to Break a Song by a Foreign Artist

Often the musical trends in the UK and Continental European markets do not initially translate to the big US synch market. Your song is on the charts in the UK and Europe. How do you use the power of TV and ads to propel that song onto the charts in the US?

View official listing on sxsw.com

Speakers

Thomas Golubic

Music Supervisor, Supermusicvision

Thomas Golubić is a Los Angeles-based music supervisor, DJ and Grammy-nominated record producer. His music supervision credits include the AMC series Breaking Bad, Better Call Saul, The Walking Dead, Halt and Catch Fire, TURN: Washington's Spies and The Killing, the HBO series Six... Read More →

Daniel Kuypers

Music Producer, Energy BBDO

Jon Moshier

Executive Music Producer/Radio Host & Producer, Doner Advertising/WDET-FM

As Executive Music Producer at Doner, Jon works on an extensive list of clients including: JC Penney, Fiat, Chrysler, Dodge, Ram, Jeep, Cox Communications, Minute Maid and many more. Jon is also host of "Modern Music" with Jon Moshier on WDET-FM in Detroit, presenting new and emerging... Read More →

Adam Wolf

VP Of Synchronization, Riptide Music Group

Adam Wolf joined global music pigFACTORY USA near its inception as VP of Creative. At pigFACTORY, Adam has helped build a music catalog totaling close to a quarter of a million titles including songs by The Turtles, Fatboy Slim, Iggy Pop, Dead Kennedys, Demi Lovato, Def Lepperd, Gemma... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Room 13AB

Music, Panel

Theme Supervision-Music Placement
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, film-badge, gold-badge, platinum-badge, artist-wristband, 24bps, convergence, international, issues

12:30pm CDT

Give It Away Now: The “Value” In Free Music

Free music is everywhere. Music fans listen to Pandora and Spotify all day at no cost to them. Publishers grant gratis synch licenses to low budget productions for promotional value. Across the industry, artists, songwriters and those who represent them are bombarded with "opportunities" to give their intellectual property away, and many do for various reasons. Granting access to music for free or at rock bottom fees has become standard in the industry; whereas the significant implications of doing so remain largely unexamined. We’ll take a look at how giving music away can change the course of your career or business and how to use the practice to your advantage.

View official listing on sxsw.com

Speakers

Cheetah Chrome

Owner and President, SSA Music

It's a long way from CBGB to the Grand Ole Opry, and Nashville might not be the first town that comes to mind when you hear the name Cheetah Chrome, but the iconic punk rocker has actually called Music City home for more than 15 years. Chrome, who rose to fame as the guitarist for... Read More →

Deborah Mannis-Gardner

Owner and President, DMG Clearances

For the past 20 years Deborah has gained recognition not only in the music industry but also in the video game, film, DVD, and television industries as well. She works with top labels such as Atlantic Records, Sony Music, Capitol Records, Interscope Geffen A&M Records, Bad Boy Records... Read More →

Paula Savastano

Owner and President, SSA Music

Specializing in Copyright, Licensing, Royalties and Publishing, Paula Savastano has worked in the music business for more than 25 year. As a classically trained musician, she began her career in Opera Management, but quickly made the switch to the popular music realm. She has worked... Read More →

Jennifer Stilson

VP Of Creative Music Integration at VH1, VH1

Jennifer is currently Vice President of Creative Music Integration at VH1. She began her career at NBC as an assistant at Late Night with David Letterman but it wasn¹t until she worked on Jon Stewart¹s syndicated late night talk show when she began working in the music industry... Read More →

Heather Trussell

SVP, Memory Lane Music Group/Royalty Solutions Corp

Heather Trussell is Sr. Vice President of Memory Lane Music Group, a full-service, independent music publishing company representing a multi-genre catalog of songs that have been recorded by some of the industry’s finest artists including Louis Armstrong, Dean Martin, Ella Fitzgerald... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Room 15

Music, Panel

Theme Licensing-Publishing
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, streaming, digital, maximizing, revenues

12:30pm CDT

How to Fill a Club When You Play Sheboygan

Publicists, artists and artist management are often frustrated in their efforts to generate good attendance at shows away from home. There are fewer local print publications, especially in smaller markets, and those that exist often provide little or no music coverage. At the same time, new types of media have now established themselves and traditional alternative outlets now are more responsive to independent publicists and artists than ever before. Even so, getting the word out and filling a club in tertiary markets is a challenge.
We will discuss how to locate the pertinent media in tour markets large and small and how to communicate with them most effectively.

View official listing on sxsw.com

Speakers

Regina Joskow

Dir of Pub, Rounder Records

Rey Roldan

Owner, Another Reybee Production Inc

Rey Roldan is the president and founder of Another Reybee Productions (www.reybee.com), handling press campaigns for such artists as Blackalicious, Gang of Four, Alison Moyet, English Beat, Yellowcard, Twin Forks, Enter Shikari, Dashboard Confessional, KaiL Baxley, Hollywood Undead... Read More →

Ken Weinstein

Publicist, Big Hassle Media

Howard Wuelfing

Owner, Howlin' Wuelf Media Inc

Howard Wuelfing is the owner of Howlin' Wuelf Media which he founded in 2002 after having been a part of the Publicity team at Columbia Records for some 12 years, that following 4 years at JEM Records.

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Room 9BC

Music, Panel

Theme Publicity
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, diy, tour, artist, how-tos

12:30pm CDT

In the Wings: Programming Performing Arts Centers

In the changing landscape of touring, performing arts centers (PACs) are critical in bringing musicians and audiences together. The process of programming at performing arts centers is shifting with new economic realities and audience expectations. Explore the different influencers on programming at performing arts centers, and how the decision making process works.

View official listing on sxsw.com

Speakers

Bill Bragin

Dir of Public Programs, Arts Center At New York University Abu Dhabi

Bill Bragin is the director of public programs at Lincoln Center for the Performing Arts, where he is responsible for curating the popular Midsummer Night Swing and Lincoln Center Out of Doors festivals held on Lincoln Center’s public plazas each summer. Throughout his career, Bill... Read More →

Joi Brown

Co-Founder, Dir, 4 Site Programming

Joi Brown is the Founder and Director of 4Site Programming, a consulting company that provides performing arts programming and support to multiple arts organizations and venues across the nation. Prior to launching 4Site in 2012, Joi spent 25 years working in the presenting field... Read More →

Chad Herzog

Dir of the Performing Arts, Juniata College

Chad Herzog has served as the director of the performing arts at Juniata College in Huntingdon, Pennsylvania, since October 2006 and curator of the College’s performance series since 2002. Since taking over the program, participation in the arts at Juniata has increased by over... Read More →

Larry Kosson

Agent, The Roots Agency

Larry Kosson is the President of the Performing Arts Division at The Roots Agency, a firm known for its dedication to developing the touring careers of exceptional artists. The agency currently represents over thirty clients, including Dave Mason, Graham Parker, Jimmy Webb and Southside... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Room 11AB

Music, Panel

Theme Touring-Venues
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, live, art, live, &, fan, experiences

12:30pm CDT

SXSW Deep Dive Series: Latin America

In addition to media and festival favorites, SXSW is a hotbed of developing talent from all over the globe. Dig deeper into this year's performers with an in depth analysis of specially curated songs, hand picked by SXSW programmers. A panel of trusted industry professionals will be tasked with offering their unique insight as to the potential success of these up and comers in this guided conversation, meant to shed light on some of the lesser known, but still burgeoning talent at SXSW. This session will focus on Latin American showcasing artists.

View official listing on sxsw.com

Speakers

Ahmed Bautista

Owner/Intl Booking, Mercadorama

Valerie Miranda

Label Relations Mexico and US Hispanic, Spotify

Philippe Siegenthaler

Programmer, T310/Absent Papa - Festival Estéreo Picnic

Alicia Zertuche

Music Fest Coord, SXSW STAFF

Alicia Zertuche, a Rio Grande Valley native joined SXSW Music in 1997 as a music festival coordinator. She’s considered one of the leading advocates to bringing Spanish Rock, Pop, Alternative and Hip Hop music to the Austin airwaves in the 90’s producing weekly specialty shows... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Room 10C

Music, Panel

Theme Genre Specific
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, genres, and, eras

12:30pm CDT

The Devil You Don't Know: Artists & Direct Deals

Major labels and publishers tout the benefits of “direct deals” and “free market rates.” But are they telling artists the whole story? While it’s possible that direct deals might lead to higher rates, it’s just as likely that the opposite will occur, as rightsholders rush to undercut one another. Artists would cede leverage to just a handful of powerful industry players, with no guarantee bigger paydays. At a time where we desperately need more transparency, are direct deals a step in the opposite direction? We'll examine the issues at play in Washington DC, and in the marketplace and what they might mean for the most important players in the space: music creators.

View official listing on sxsw.com

Speakers

Keith Bernstein

CEO, Crunch Digital

Keith Bernstein is the founder of Crunch Digital™ and CEO of Royalty Review Council. As founder of Crunch Digital™, Keith has created a new business model that facilitates more licensed content in the media & entertainment space, fueling more revenue opportunities for content... Read More →

Simon Dennett

SVP, Strategic Business Dev, Kobalt Music

Vickie Nauman

Principal & Owner, Future of Music Coalition

Casey Rae

Interim Exec Dir, Future of Music Coalition

Casey Rae is the Chief Executive Officer of the Future of Music Coalition. He is also a musician, recording engineer, educator and author. Casey regularly speaks on issues such as emerging business models, creators' rights, technology policy and intellectual property at major conferences... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Room 18D

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, labels, publishing, royalties, &, copyright

12:30pm CDT

The State of the Vintage Guitar Market

The vintage and used guitar market is in a unique place. Prices on iconic instruments soared prior to the recession and have been in steady decline since. Modern manufactures have not stopped producing new instruments, and since used guitars do not typically depreciate in quality, there are arguably more guitars on the market now than demand dictates. Simultaneously, the decades-long decline of the rock band as a standard of popular music means younger generations lack the reverence for guitars felt by their parents. We'll explore the current market, where it's headed, and how musicians can take advantage of the situation to land fantastic vintage gear for themselves.

View official listing on sxsw.com

Speakers

Daniel Orkin

Price Guide Editor, Reverb

As part of the team behind Reverb.com, the world's premier marketplace for musicians, Dan Orkin has spent the past several years compiling the comprehensive Price Guide on vintage guitars and other music gear. The Reverb Price Guide uses real-time transaction data to track the used... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme Retail-Physical
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, history, artist, how-tos

2:00pm CDT

AES Platinum Producers & Engineers

The Audio Engineering Society brings together the top-notch music producers & engineers from the Latin scene. Multiple Grammy-winning pros will discuss the current status of the industry and will open the debate for Q&A´s from the audience. Esta sesión también se presentará en español.

View official listing on sxsw.com

Speakers

Rafa Arcaute

Producer, Rafa Arcaute

Eduardo Cabra

Producer, La Casa Del Sombrero

Tweety Gonzalez

Owner/Producer, Twitin Records

Hugo Manzi

Owner, HM Productor Discografico

Andres Mayo

Chief Engineer/Producer/AES President, Andres Mayo Mastering & Audio Post

Stefano Vieni

Principle, KIVA Music Inc

Stefano Vieni is an Italian/Mexican Producer, Singer & Songwriter he has produced artists like Kalimba, Armando Manzanero, Reik, Samo, Carla Mauri, Cesar Robles, Jaime Camil, Playa Limbo, Anna Sophia, Sydney Wright, Kittie Harloe, Fie Laursen, Mario Guerrero, etc.

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 11AB

Music, Panel

Theme Studio-Producers
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, sxamericas, international, issues

2:00pm CDT

Behind The Curtain: How Data is Changing The Modern Music Business

What data is helping to shape the music industry decisions in today's new world? Explore the new analytics that are arming managers, labels, agents and brands to make informed decisions on touring, which singles to release and which bands are going to be the next big thing.

View official listing on sxsw.com

Speakers

Joe Belliotti

Chairman/CEO, Global Media & Ent, The Coca-Cola Company

Amy Doyle

EVP Music & Talent Strategy, MTV Networks

Jim Lidestri

CEO, Border City Media

Jim Lidestri, Founder and CEO of Border City Media, is a long-time executive in the internet and technology markets with more than three decades of experience in the space. In that time, he has handled corporate management for Fortune 500 companies IBM and Sprint, guided a startup... Read More →

Jeff Pollack

Chairman/CEO, Global Media & Ent, Pollack Media Group

Jeff Pollack is Chairman/CEO of Global Media and Entertainment for Pollack Media Group. He is one of the music industry’s top prognosticators of musical trends, advising major artists, media and music firms, including MTV Networks. He also is one of the founders of the Big Bang... Read More →

Danielle Salzedo

VP, Music & Talent, MTV

Peter Szabo

SVP Head of Music, Shazam Entertainment

Peter Szabo joined Shazam in December, 2010 bringing more than 14 years experience in digital, radio & mobile media.

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 17B

Music, Panel

Theme Data
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, data, dives

2:00pm CDT

Building the Beat: A Conversation with Music’s Most Influential Producers

Presented by BMI in collaboration with The Beat Summit, hear from the super producers who have created hits for the likes of Lil Wayne, Jay Z, Kanye West, Beyoncé, T.I., Snoop Dogg, Mystikal, and Ludacris, to name a few. They’ll discuss their career experiences, music technology, the production process, and more.

View official listing on sxsw.com

Speakers

Just Blaze

Artist, AM Only

Mannie Fresh

The Beat Summit LLC

Young Guru

Mix Engineer, MIT Sloan School of Management

KLC

The Beat Summit LLC

Peter Rosenberg

Hot 97

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 18ABC

Music, Panel

Theme Studio-Producers
Level Advanced
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, producing, hip, hop, featured, sessions

2:00pm CDT

Demo Listening Session 2

Speakers

Maria Egan

Pres of Publishing, Pulse Recording

Lawrence Gelburd

Pres, Gelburd Consulting LLC

Record producer and entrepreneur Lawrence “Gelboni” Gelburd is a voting member of NARAS, the Grammy organization. He worked at EMI Music Publishing in the Business Affairs and A&R departments, then at SBK records in the A&R department, leaving to form Integrated Entertainment... Read More →

Marc Wilson

Dir of A&R for Pop/Rock, Warner/Chappell Music

Marc Wilson is the Director of A&R, Pop/Rock at Warner/Chappell Music in Los Angeles, CA. Marc has been in music publishing for over 10 years and got his start at BMG Music Publishing. Since at Warner/Chappell Music, Marc has grown his roster by signing new artists and developing... Read More →

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 10C

Music, Panel

Theme How To-DIY
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, demo-listening, artist, how-tos

2:00pm CDT

Growth-Hacking Through Music Tech

The Streaming Age is upon is, and with it, a deluge of information. We’ll discuss new tools and techniques designed to help artists and labels use data to connect with fans and monetize their content in meaningful, sustainable ways. We'll cover inbound marketing, fan engagement, business automation tools, and ways to use analytics to enhance digital marketing.

View official listing on sxsw.com

Speakers

Grant Bussinger

Head of Digital, Warp Records

Grant currently leads digital strategy at Warp Records- inspired by it's artists pushing boundaries in music and technology. At Warp Grant designs digital strategy through data driven decisions, an agile systems thinking approach, and high concept digital-first campaigns for artists... Read More →

Jon Carter

Co-Founder & Chairman, Musicolio.com

Jon Carter is the Chairman and Founder of Musicolio Inc, the holding company of Musicolio.com. Musicolio.com is a marketplace app for music makers (think LikedIn for creatives w/ direct P2P payments a la Airbnb or Uber).

Jason Feinberg

Head of Artist Mktg, Pandora

Jason Feinberg is Head of Artist Marketing at Pandora, where he develops and markets products for the artist community. His most recent focus is on Insights, an analytics tool Pandora launched as part of their Artist Marketing Platform (AMP).

Ari Herstand

Musician, Blogger, Ari's Take/Digital Music News

Rossanna Wright

VP, Business Development, Revelator

Rossanna Wright is the Director of Business Development at Revelator, a music monetization platform set to launch in 2015. Prior to joining Revelator, her background included strategy consulting for music tech startups such as Topspin and Echo Nest, as well as a stint at Amazon MP3... Read More →

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 13AB

Music, Panel

Theme How To-DIY
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, tech, digital, music, tech, &, format, wars

2:00pm CDT

How to Win on Streaming Services

Over 1/3 of US consumers stream online radio or on demand and often both. Streaming technology has made it easy to listen to your favorite music, wherever and whenever you want. What can musicians and music marketers do to cut through the noise to be heard and discovered? Hear marketing tactics and case studies to help you chart a successful course on streaming services.

View official listing on sxsw.com

Speakers

Jay Frank

Owner, DigSin

Theda Sandiford

VP Commerce, Republic Records

Theda Sandiford is the VP of Digital Marketing at Republic Records. Republic Records, a division of Universal Music Group, the world’s leading music company is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as 3 Doors Down, Amy Winehouse... Read More →

Michele Santucci

Label Rel Acct Mgr, Spotify

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 9BC

Music, Panel

Theme Marketing
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, youtube, streaming

2:00pm CDT

Indie Revenue Streams Breaking Through: Real Data

Check the pulse of how independent artists and labels are generating revenue in the music industry with leaders in very different roles: DIY distributor, royalty collection service, and music business analyst. Find out which traditional revenue streams are holding their own and which are in decline. Understand emerging revenue streams and how to get started with firing them up. See where streaming revenue has come so far and where it is projected to go. Find out some unexpected and underreported trends in music revenue. All backed up with real data.

View official listing on sxsw.com

Speakers

David Bakula

SVP Client Dev, Nielsen Entertainment

Justin Kalifowitz

Pres, Downtown Music

Justin Kalifowitz is the Founder and Chief Executive Officer of Downtown Music Publishing, a global music rights management business with offices in New York, Amsterdam, London, Los Angeles and Nashville.

Tracy Maddux

CEO, CD Baby

Tracy joined the CD Baby team in 2010 as Chief Operating Officer and became CEO in May of 2012. He has led the company during a period of rapid growth, focusing on rolling out new products and services that enable artists to self-manage their music careers; make money from their music... Read More →

Glenn Peoples

Sr Editorial Analyst, Billboard

A Senior Editorial Analyst at Billboard since 2009, Glenn has over 16 years experience in the music business. He has held sales and marketing positions in distribution -- Valley Media and Caroline Distribution -- and an MBA internship in finance at Warner Music Group. At Billboard... Read More →

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme Digital Music-Streaming
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, indie, streaming, maximizing, revenues

2:00pm CDT

Music Curation Through Festivals and Streaming

Festivals and streaming services are two of the biggest manifestations of music curation which continues to have vast influence. As audiences redefine and split musical genres, the importance of examples like Outkast as a festival headliner, Lana Del Ray and Disclosure as multi genre artists and the emergence of EDM pop artists all involve both streaming service and festival curation. We'll dive into the secret sauce behind these areas as well as the influences on them with representatives from both areas as well as discussing the role of data interpreters and disruptors whose work is crucial to the topic.

View official listing on sxsw.com

Speakers

Nick Farkas

VP of Concerts & Events, Evenko

Nick Farkas has been booking shows in his home town of Montreal for over 20 years. He started with punk and metal acts in the late 1980’s, eventually co-founding Greenland Productions in 1993. Four years later, he was recruited by legendary Montreal promoter Donald K. Donald. Nick... Read More →

Delphine Ferre

Agent, Deezer

Matt Hickey

Agent, High Road Touring

Matt Hickey Agent, High Road Touring

Mark Kates

Founder/CEO, Fenway Recordings

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 15

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, festivals, streaming, live, &, fan, experiences

2:00pm CDT

Pakistan Music Scene

The challenges faced by Pakistan Music Industry in terms of lack of Intellectual Property Rights, lack of venues and venue management, lack of security resulting in no live concerts, weak media and government policies, lack of producers, cultural extremism and lack of community support, resulting in diminishing of musicians and hence the industry. The musicians, however, fighting back, surviving and thriving through this situation and still producing world class music for the love of it, compromising their livelihood yet no compensation, no documentation and no recognition on global music scene.

View official listing on sxsw.com

Speakers

Farhan Bogra

Musician, Khumariyaan

Farhan is a well known Rubab virtuoso on the music scene. He is a cultural activist and volunteer working on preservation of arts and culture in Pakistan. he has represented Pushtoon Music (from KPK province) and culture all over Pakistan and even across the border. With the desire... Read More →

Zeejah Fazli

Pres, Foundation for Arts Culture and Education

Zeejah Fazli is a producer, cultural programs director, musician, song writer & entrepreneur going back 25 years in this field when he began his journey in music as a guitar player. After his debut album in 2004 and various performances with international artists, Zeejah’s preference... Read More →

Haroon

CEO Taazi.com, Musician/Singer/Composer, Unicorn Black

Multi-talented Haroon, is a singer, composer, musician, producer, recording engineer, and live performer. His fan following is in the millions. He has sold nearly three million CDs worldwide. In the early 90’s, he formed the pioneering band Awaaz with a couple of musician friends... Read More →

Zaed Maqbool

Agent, The Agency Group

Zaed is an agent, a drummer, a dad and a Pakistani. Growing up in Pakistan and playing in bands since he was 13 years of age, he saw the evolution of music as it pertained to Pakistan all the while listening to music from all corners of the planet. He moved to Canada in 1999 and much... Read More →

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 18D

Music, Panel

Theme International
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, global, music, international, issues

2:00pm CDT

Redefining 'Radio' for the Digital Age

This panel will discuss the implications of the increasingly blurred lines between different radio platforms: Broadcast (AM/FM), satellite and Internet. No longer can radio be defined solely as "the wireless transmission of signals through free space by electromagnetic waves of frequency." How are new services in the car, mobile devices, set top boxes and even wearables changing the nature of radio? How will radio listeners experience music in 5 years? What is radio in the digital age? Is it time for a "new" definition of radio?

View official listing on sxsw.com

Speakers

Paul Brenner

SVP/CTO, Emmis Communications/NextRadio

As SVP/Chief Technology Officer of Emmis Communications, Mr. Brenner focuses on technology business development, industry partnerships, broadcast engineering strategy and the development of new broadcasting and Internet content distribution systems.

Owen Grover

Senior Vice President and General Manager | iHeartRadio, iHeartMedia

Owen Grover is Senior Vice President and General Manager of iHeartRadio, iHeartMedia’s industry-leading digital radio service.

Deborah Newman

Founder, MusicStrat

Recognized as a digital music and entertainment thought leader, Deborah Newman founded MusicStrat in 2008 to combine her 20+ years of senior level experience in the music, television, home video and online/digital businesses with her interest in copyright and digital media. MusicStrat... Read More →

David Porter

CEO/Founder, 8tracks

David Porter is the CEO and Founder of 8tracks, the best place for people to make and discover playlists. 8tracks is the third largest online radio app on iOS, and among college students 18-24.

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 12AB

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, streaming, radio, music, tech, &, format, wars

2:00pm CDT

The (Real) Market Value of a Music Placement

In today’s ever-fluctuating music biz paradigm, one of the few things rarely disputed is the "value" of a film, TV, video game or advertising placement. We all know the tale of the band that went from unknown to household name based on the strength of an iTunes commercial or a prominent use on a hit show. But, how does that translate to the average artist and do all placements stack up? Using real-world case studies, this panel will discuss the unique alchemy that often has to exist to make a single music supervision moment truly hit and translate into quantitative career results, as well as the variety of factors to consider when determining the potential worth of a music use.

View official listing on sxsw.com

Speakers

Antony Bland

Owner/Partner, CandyShop Management

Antony spent a decade at Chrysalis Music, primarily running the International Department and working with artists such as Portishead, Spiritualized and Outkast, as well as developing songwriters from around the world. He tried (and miserably failed) to sign Jewel, Macy Gray and Ani... Read More →

Rochelle Holguin

VP of Music, MTV Brands, Viacom/MTV Networks

Rochelle Holguin is Vice President of Music for MTV’s network of brands including MTV, MTV2 and LogoTV.

Rebecca Rienks

Music Supervisor, E! Entertainment/NBCUniversal

Rebecca Rienks began her career in music supervision after joining the music department at Lionsgate Films. There she worked on films as diverse as Tyler Perry’s Diary of a Mad Black Woman, the acclaimed Leonard Cohen concert film and documentary I’m Your Man, the Academy Award-winning... Read More →

Lysandra Woods

Licensing Creative TV + Film, Third Side Music

Lysandra Woods is the Head of TV & Film at Third Side Music, an independent music publisher with a boutique roster of North American and International artists, composers, and labels, including Ninja Tune, Tru Thoughts and Warp Records. She handles creative pitching to TV and Film... Read More →

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 17A

Music, Panel

Theme Supervision-Music Placement
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, film-badge, gold-badge, platinum-badge, artist-wristband, 24bps, convergence, licensing, &, syncs

2:00pm CDT

Vinyl, Tape, Lathe: Thriving with Vintage Technology

In 2011, United Record Pressing teamed up with all analog studio Welcome to 1979 to create a series of live recordings above the presses at United. This series is an homage to all things analog and is recorded in United's "Motown Suite" - an apartment above the plant that hosted black artists and executives who were otherwise denied hotel accommodations in a segregated Nashville. Hear audio from the original tapes of these sessions and learn about the historical and technical aspects of analog recordings as well as the resurgence of vinyl.

View official listing on sxsw.com

Speakers

Cameron Henry

Lacquer Cutting Engineer, Welcome To 1979 Studio

Cameron Henry is the house vinyl mastering engineer at Welcome To 1979, located in Nashville, TN. He cuts master lacquers for independent artists & various labels both nationally and internationally. He began his career in 2006 when he relocated from Toledo, OH in search of more opportunity... Read More →

Chris Mara

Owner, Welcome To 1979 Studio

Chris Mara moved to Nashville in 1995 from a small town in northern Wisconsin (population 800), to pursue a career in the music industry. Mara took the traditional route from intern to apprentice recording engineer to recording engineer. Seeking a more organic way to record, Mara... Read More →

Rob Maushund

Dir of Mktg, Stoughton Printing

Jay Millar

Dir of Mktg, United Record Pressing LLC

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 8C

Music, Panel

Theme Studio-Producers
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, history, tech, genres, and, eras

2:00pm CDT

Why You Matter to Brands/Why Brands Matter to You

Is a record deal still the end game for artists? Does landing “the deal” signify an artist has made it? With so many platforms to share their music with the world, are brand deals as aspirational as label deals for independent artists? Marketers are just beginning to understand the value of music for driving business. Beyond a soundtrack to an ad, the strategic use of music extends the reach of a campaign, and deepens consumer engagement. For an artist, the exposure gained by having their music score a campaign, across geographies and media channels can be the break they need to propel their careers to the next level. Join us to discuss the value of a brand deal from both perspectives.

View official listing on sxsw.com

Speakers

Diane Andreoni

Sr Creative Dir, Global Mktg, McDonald's Corporation

Senior Creative Director, McDonald's Corporation from 1999 – Present (15 years)

Wendy Colonna

Artist, Wendy Colonna Music

Louisiana Native and Austin, TX resident, Wendy Colonna has a signature voice of grit-infused-honey and her songs echo swampy-southern tales of loss, mortality, joy, reclaimed innocence and celebration.

Eric Sheinkop

CEO, Music Dealers

Eric Sheinkop is Co-Founder and CEO of Music Dealers (musicdealers.com), a global music licensing tech company that has disrupted the traditional music industry model to create a new route for artists to break their music. Boasting the world's largest licensing database of indie musicians... Read More →

Maureen Traynor

Branded Experiences Lead/NA, Spotify

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 10B

Music, Panel

Theme Marketing
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, bands, &, brands, branding, marketing

3:30pm CDT

A Global View of the Next Digital Music Generation

It's a big world out there. Even the USA and Japan as the top two global markets are polar opposites in terms of recorded music consumption, fan behaviour and engagement.
While the internet is a great leveler, artists, marketers, labels and professionals across the industry must understand that with the next generation of music fans, to go global you will have to get local. We'll examine regional consumption trends, nuances and tips for engaging and selling to fans across the world.

View official listing on sxsw.com

Speakers

Karim Fanous

Head of Research and Insight, Music Ally

I'd like to meet people / startups / businesses in music with a focus on or interest in digital B2B, B2C and marketing; US/UK partnerships; digital marketing training; events or workshops.

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 8C

Music, Panel

Theme International
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, global, audience, international, issues

3:30pm CDT

At Some Point You Are Going To Need A Team

There are many services who can help an artist go from point A to point B in their career path. But then what? Artists need to get visibility via playing opportunities, blogs, publications, radio, and licensing in order to get to point C and beyond. Find out the "must have" marketing tools that can help bring an artist from A to B, and best practices to get in front of potential "team members" (labels, managers, agents, publicists, festival talent buyers, bloggers, licensing companies, etc.). Learn what these "team members" want to see before deciding they will help expose your music or work with you to take you to point C and beyond.

View official listing on sxsw.com

Speakers

Jen Appel

CEO & Publicity Director, The Catalyst Publicity Group LLC

Jen Appel, CEO & Publicity Director l The Catalyst Publicity Group, LLC

Sharon Jennings

VP, Music & Mktg, APM Music

Sharon has been playing music as long as she can remember… it all started at 3 years old with two turntables, a radio and a microphone pretending to host the American Top 40.She believes music is the international language and can unite any peoples regardless of background. Because... Read More →

Eric McLellan

Dir of A&R, Sire Records

Eric McLellan began working in the music industry as an intern at Universal Motown Records in 2004. Upon graduating college, Eric worked at Sony Music in Creative Services and Video Production for four years. He came on board at Sire in 2008 and worked his way up the A&R ranks. Eric... Read More →

Lou Plaia

Co-Founder/EVP, ReverbNation

In 2006, Plaia co-founded ReverbNation, the global leader in empowering independent Artists to advance their careers. Since its founding in 2006, ReverbNation has remained committed to putting 3.8 million Artists First through exposure to the music industry, connection to a worldwide... Read More →

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 9BC

Music, Panel

Theme How To-DIY
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, branding, management, artist, how-tos

3:30pm CDT

Brandvertising: The Main Path for Artist Marketing

Radio stations are out, music blogs fading, labels have no money. Is Branding the only path left for artists to get their music recognized out there? - besides constituting a revenue stream for the lucky few...
An experienced panel with music executives from Warner Bros Records, Procter & Gamble and Music Kickup discuss their individual views on the subject and outline the future of music marketing. Moderated by the founder and chair of Sync Summit, Mark Frieser.

View official listing on sxsw.com

Speakers

Diane Andreoni

Sr Creative Dir, Global Mktg, McDonald's Corporation

Senior Creative Director, McDonald's Corporation from 1999 – Present (15 years)

Lori Feldman

EVP Brand Partnerships & Creative Synch Licensing, Warner Bros Records

Mark Frieser

Founder, Chair, SyncSummit

ark is an experienced executive and thought leader in the fields of music, entertainment and technology, has developed and produced more than 200 business seminars, concerts and events and co-developed and launched the official US Ringtone charts with Billboard Magazine (Later part... Read More →

Antti Silventoinen

CEO, Music Kickup

Antti is an award winning creative industry professional and musician with 15+ years of experience working with some of the worlds largest brands. He has performed over a thousand live shows from the stages of the Finnish National Opera to local pizza parlours and tours. A musicians... Read More →

Ed Yen

Creative Director, GMA Media Director, GCA Entertainment Co Ltd

Founded in 2007, a Taiwan based company in the Greater China Region, GCA Entertainment, is leading the way in the discovery and promotion of bilateral entertainment business. Established by a diverse team comprised of top executives, system analysts, designers and marketing PRs. With... Read More →

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 17A

Music, Panel

Theme Marketing
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, bands, &, brands, communications, marketing

3:30pm CDT

Ears on Ads: Pitch, Produce & Place Successfully

Advertising music veterans discuss what it takes to break through the noise with a synch. Learn how they want music presented, so decision-makers will listen. Examine advertising trends in the industry to help you find your synch-friendly sound. Adopt their overall guidelines to increase your success rate.

View official listing on sxsw.com

Speakers

Sanaz Lavaedian

Director of Music, mOcean

Jordan Passman

Founder/CEO, scoreAscore

Jordan Passman, one of FORBES’ 2014 30 under 30 Music entrepreneurs, founded scoreAscore.com in May 2010. A Los Angeles native, he still runs the company from LA. scoreAscore's innovative approach to the music placement business has been recently featured in the LA Times’ prestigious... Read More →

Dave Rocco

Music Dir, Deutsch LA

Morgan Thoryk

Director of Music, Capitol Records

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 10C

Music, Panel

Theme Supervision-Music Placement
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, film-badge, gold-badge, platinum-badge, artist-wristband, 24bps, convergence, licensing, &, syncs

3:30pm CDT

Festival Best Practices: Industry Insiders Share

Festival experts will share their best practices and insights on what works for them when it comes to hiring talent, event production, marketing, technology, sponsorship, building a loyal fan base, and generating more revenue.

View official listing on sxsw.com

Speakers

Donnie Estopinal

Owner/Partner, Disco Donnie Presents

Disco Donnie Presents is an award-winning and recognized leader in electronic dance music event production, founded by veteran promoter James "Disco" Donnie Estopinal. Since the company's inception in 1994, DDP has generated over 5,000 live events, arena shows and outdoor festivals... Read More →

Matt Frampton

Vice President, Sales, Pitchfork Media

Matt Frampton is the Vice President, Sales for Pitchfork Media, leading brand partnerships, advertising, and sponsorships for Pitchfork.com, the Pitchfork Music Festivals in Chicago and Paris, the company's recently launched print quarterly The Pitchfork Review, and sister film publication... Read More →

Luis Justo

CEO, Rock In Rio

Luis Justo is CEO of Rock in Rio, one of the biggest music festivals in the world. For its particular approach with brands, media and sponsors through an 1-year communication platform before every event, Rock in Rio is compared to the "World Cup of Music". In 2015 the festival celebrates... Read More →

Todd Sims

CEO, Flavorus/Groovetickets

As the CEO of Flavorus, Todd Sims is a pioneer in the online ticketing industry and has developed one of the most reliable and robust ticketing platforms in the world. After starting his own web design firm while in high school, he quickly catapulted his career to Internet guru status... Read More →

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 18D

Music, Panel

Theme Touring-Venues
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, festivals, live, &, fan, experiences

3:30pm CDT

Gear Up, Lean Back: Linear Radio Becomes Dynamic

This is the pivotal moment for linear radio and streaming music services to come together. Consumers currently have the option to use a completely lean back experience found in traditional radio, a semi-lean-back algorithmically curated experience, or the fully lean-forward, highly active search and discovery of on-demand products. Most services either focus on one of these or offer a mixture of models often sitting uncomfortably next to each other. With so much talk about ‘radio style services’ entering the market, what experience sets the standard? This panel will facilitate a sophisticated discussion of how and what to blend from linear radio and new digital music services.

View official listing on sxsw.com

Speakers

Simon Cole

CEO, 7digital

Simon brings 25 years of executive leadership to 7digital, having led UBC Media as a public company for over a decade. After studying Drama at Manchester University, Simon joined the BBC for his initial training in the radio medium. He moved rapidly to commercial radio, joining Manchester’s... Read More →

Kristin George

VP Prod, TuneIn

Kristin George, an award-winning product designer and serial entrepreneur, has been focused on designing and creating every TuneIn product and feature since the company’s launch in 2010. From the desktop site to the mobile apps and next-generation connected automotive dashboards... Read More →

Chris Kimber

Executive Product Manager, BBC Future Media

Chris is Executive Product Manager for BBC Music and BBC Playlister in BBC Future Media, overseeing the delivery of these products across web and native apps. Previously Chris worked in interactive commissioning within BBC Radio and Music, and prior to that worked as a Sony Award... Read More →

Damien King

CTO, Guvera

Chris Williams

Chief Prod Officer, iHeartMedia

Chris Williams joined iHeartMedia in 2005 and was named Chief Product Officer in December 2014. As such, he oversees all digital content programming, station curation, marketing, and product strategies for iHeartMedia's all-in-one digital radio service, iHeartRadio. Williams brings... Read More →

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 10B

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, streaming, radio

3:30pm CDT

Get Rid of Your Day Job: Create Full Time

Do you have a day job while moonlighting as an artist, musician, YouTuber or other content creator? Would you like to transition from having a career that supports you to relying fully on your passion for that support? Get insight on the financial, legal, and creative aspects of that transformation from this diverse panel that has lived through it. Learn how to balance that supportive career while developing your other goals to set yourself up for success.

View official listing on sxsw.com

Speakers

Ben Landis

Social Media Growth Hacker/Songwriter, Ben's Networking

Ben Landis is an accomplished pianist and songwriter with a degree from Berklee College of Music in Boston studying Contemporary Writing & Production. He has garnered lots of attention with his innovative album, "Adventures in Pixels". Its a delightful series of chiptune songs accompanied... Read More →

Walt Ribeiro

Music Composer, For Orchestra

Music composer for Youtubers specializing in classical music. Since 2006, I've arranged over 200 orchestra songs and worked at Revision3, UstreamTV, and as Director of Media at the IMAs.

Ali Spagnola

Artist/Musician, Binge Responsibly LLC

Ali Spagnola is a drinking composer with a music problem. Her live concert is also interactive drinking game know as a Power Hour. Ali performs 60 catchy, one-minute songs and every time she changes the music, the audience cheers and drinks together. These 60 tracks, "The Power Hour... Read More →

Shaun Spalding

Intellectual Property Atty, Comicsbulletin.com

IP attorney. New media producer. Professional nice guy. Lawyer representing some of the most viewed and subscribed Youtube channels in the world.

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 11AB

Music, Panel

Theme How To-DIY
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, career, content, artist, how-tos

3:30pm CDT

GRAMMY Producers on the Record

Join GRAMMY-winning and –nominated producers for a discussion about some of their great studio creations – and the behind-the-scenes stories about how they were made. Session will include playing of never-before heard demos of well-known recordings. Then learn about a new nationwide movement to pass legislation that will ensure royalties flow to the men and women behind the glass.

View official listing on sxsw.com

Speakers

John Alagia

Producer, The Village Recorder

Louisville-born producer John Alagia splits his time between his room at LA’s iconic Village Studios and his studio on the Maryland Eastern Shore. A multi-instrumentalist, engineer, mixer and singer/songwriter, he established his reputation by recognizing and developing talent from... Read More →

Christine Albert

Producer, The Recording Academy/The GRAMMYs

Ray Benson

Founder, Asleep at the Wheel

Daryl Friedman

Chief Advocacy & Industry Rel Officer, The Recording Academy

Daryl P. Friedman is Chief Advocacy & Industry Relations Officer for The Recording Academy (The GRAMMY organization). Called “the D.C. chief for music’s creative community” by Daily Variety, Friedman serves as the Washington representative for the 20,000 members of The Academy... Read More →

Alex Da Kid

Founder, Asleep at the Wheel

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 16AB

Music, Panel

Theme Studio-Producers
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, producing, featured, sessions

3:30pm CDT

Lead Belly: Bringing a 20th Century Music Icon into the Digital Age

Dive into the analog recordings that the Lomax family collected during their southern tour. Hear how they met Lead Belly, and the details behind the new release on Smithsonian Folkways. New media platforms are being used to introduce Lead Belly and folk blues to today’s music fans. This project reveals the pros and cons of digital archiving of American folk icons and storytelling.

View official listing on sxsw.com

Speakers

Richard James Burgess

Assoc Dir of Business Strategies, Smithsonian Folkways Recordings

Richard James Burgess Ph.D. began his career in recorded music as a studio drummer and percussionist for EMI Records in New Zealand. He went on to enjoy international success as a studio musician, major label producer, engineer, composer, artist, and manager of both producers and... Read More →

Bob Santelli

Exec Dir, The GRAMMY Museum

Alvin Singh

Founder, ARS Media Group

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 13AB

Music, Panel

Theme Historical
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, folk, music, genres, and, eras

3:30pm CDT

MTV for 2015: A New Music Video Channel by PubRadio

Artists get their music exposed by playing and videotaping live sessions at radio stations. Even the most well-traveled artists can only reach so many markets. In response, a historic public radio partnership is launching here at SXSW. “VuHaus" is a new consumer-facing music video channel that expands the exposure of local and national acts. Hear what the next generation of networked video distribution means for the future of live performance music videos, to fans and the entire public radio system.

View official listing on sxsw.com

Speakers

Mike Henry

CEO, Paragon Media Strategies

Mike Henry is CEO of media consulting firm Paragon and a 2012 Peabody Award winner. Mike has 30+ years experience consulting radio, record labels, TV, cable, satellite radio, digital media, emerging technology, media lenders and buyers. Specialties include media start-ups, creating... Read More →

Greg Holden

Program Director, WFUV

Singer and songwriter Greg Holden has made a name for himself as an independent artist for the past several years, releasing two albums, 2009’s A Word in Edgeways and 2011’s I Don’t Believe You. His song “The Lost Boy” — a poetic rumination inspired by a Dave Eggers... Read More →

Rita Houston

Program Director, WFUV

A nationally recognized tastemaker filled with a broad knowledge and passion for music, Program Director Rita Houston shapes the musical direction of WFUV's acclaimed and unique music format. Firmly based in the greatest city in the world, Houston's music mix brings 'rock for grownups... Read More →

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 17B

Music, Panel

Theme Video-Visuals
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, distribution, live, live, &, fan, experiences

3:30pm CDT

Takin' Care of Bits-ness: Reshaping Music Data

The global reach of digital is creating opportunities for artists and music companies to maximize their value by cutting deals across a variety of territories, labels, and publishing partners. But many players are missing out because of their primitive practices and poor data management. The new rules are empowering progressive teams and enslaving those stuck in the past. This panel will showcase processes and technologies forward-thinking companies are using to build leverage by harnessing their own data and intellectual property.

View official listing on sxsw.com

Speakers

Robert Clement

Owner, Songspace Inc

Robert is CEO and co-founder of Songspace, has worked in media, music and technology for ten years. From 2004-2012 as co-owner and publisher of American Songwriter Magazine, Robert transformed the 20 year-old trade magazine into a nationally recognized media brand now reaching over... Read More →

Dale Manning

Officer/Founder, MasterChannel

JT Myers

Co-Founder & Partner, mtheory

Howell O'Rear

Atty, McInteer & O'Rear PLC

Howell O’Rear is a business litigation lawyer based in Nashville, with a focus on music industry and copyright disputes. He is a founding member of the law firm McInteer & O'Rear PLC. Howell’s clients span a wide variety of interests and industries, including music, technology... Read More →

John Rudolph

Sr Advisor, Music Analytics Inc/Siemer Ventures

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 15

Music, Panel

Theme Data
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, data, dives, copyright, music

3:30pm CDT

The Marriage of Radio & Online Listening

Hear how listeners and artists are benefiting from the unity of traditional radio and music streaming services. As doors are opening up for radio conglomerates to venture into streaming music, what options exist for streaming music on traditional radio? Join us as we discuss the future for merged relationships between the radio and online listening.

View official listing on sxsw.com

Speakers

Anthony Bay

CEO, Rdio

Anthony Bay currently serves as CEO of Rdio. Bay was formerly head of Amazon’s global video business, and also served as chairman at Loudeye, where he led its B2B digital media content division before it was sold to Nokia. At Microsoft, Bay was in charge of the company’s e-commerce... Read More →

Lew Dickey

CEO, Pres & Chairman, Cumulus Media

Lew Dickey is Chairman & CEO of Cumulus Media. He co-founded the company in 1997 and has built the company through over 150 separate transactions to become the largest audio content company and second largest radio broadcasting company in America.

Daniel Glass

Pres/CEO, Glassnote Entertainment Group

Daniel Glass is Founder/President of Glassnote Entertainment Group, a full service independent music company which began in 2007. Glassnote is the proud home to Grammy Award winning Phoenix, Grammy nominated and double platinum selling Mumford & Sons, The Temper Trap, Two Door Cinema... Read More →

John McDuling

Reporter, Quartz

John McDuling is a reporter for Quartz, the global business news outlet from Atlantic Media, based in New York City. He has written extensively about the music industry, with a particular focus on emerging streaming business models. Prior to joining Quartz he was a reporter for The... Read More →

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 12AB

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, radio, streaming, music, tech, &, format, wars

3:30pm CDT

Tools + Tech for the New Generation of Musicians

Today’s musicians are increasingly uploading their songs to streaming platforms, but many lack awareness of the tools and information necessary to protect their rights and make money. Luckily, there is a rising crop of technology companies rolling out products and creating a digital music ecosystem to support and protect these artists. Hear innovators discuss how they’re building the network needed to support the music industry of the future.

View official listing on sxsw.com

Speakers

Rob Bonstein

SVP Operations & Business Dev, The Windish Agency

Rob Bonstein is an executive at The Windish Agency, the leading independent North American music agency, where he is responsible for digital initiatives, marketing, operations, and business development. Previously, Rob held a leadership position at music management firm The Creed... Read More →

Juan Bruce

CEO Co-Founder, Epoxy

Andrew Hampp

Sr Correspondent, Billboard

Brandon Martinez

Co-Founder & CEO, INDMUSIC

Brandon Martinez is the Co-Founder & CEO of INDMUSIC, the largest independent music YouTube Multi-Channel Network. Current Channel Partners include Mad Decent Records, Stones Throw Records, Robbins Entertainment, Okayplayer, Brendan Benson, Major Lazer and Soul Khan. INDMUSIC was... Read More →

Mike Montali

Artist, Hollis Brown

Brendan Wypich

UX Lead, Epoxy

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme Digital Music-Streaming
Level Advanced
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, tech, digital, music, tech, &, format, wars

3:30pm CDT

Yes Virginia, There are still fu*#in jukeboxes!

The jukebox has been around for 100+ years. There was vinyl, compact discs, and now, we have touch-screen jukeboxes that glow like an overgrown cellphone in the corner of your favorite bar. Jukeboxes have historically sat right in the middle of all the best bar debates, eased the pain of the lonely, and started fires in the hearts of lovers. All this said..."same as it ever was"?? Not entirely. Jukeboxes are ever-changing machines tapped into popular culture every day, providing a nightly soundtrack to thousands, and teaching us about music consumers in various niche markets. Let's explore the possibilities of a digital jukebox network, and see how people interact with their favorite tunes in bars and clubs.

View official listing on sxsw.com

Speakers

Dave Anderson

VP of Retail & Lifestyle Mktg, Warner Bros Records

Brian Hoekstra

Music Content Mgr, AMI Entertainment Inc

Kyla Lombardo

Mktg Dir, Riot Fest

Kyla started her career managing music and sports sponsorship programs for some of the world’s largest brands including McDonalds, Discover Card, The GRAMMY’s and NASCAR. Following that she helped launch a start-up that merged entertainment and gaming to create immersive digital... Read More →

Matt Lunsford

Co-Pres, Polyvinyl Records

While still in high school, Matt Lunsford and Darcie Knight founded Polyvinyl Press in 1994. The self-published fanzine focused on album reviews while documenting the burgeoning music scene developing in the Champaign-Urbana, Illinois region.

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 10A

Music, Panel

Theme Royalties
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, digital

5:00pm CDT

24/7 Fan Engagement in the 21st Century

You mean it's not enough for me to just make music and play for the people? Now I have to "surprise" fans in order to keep "the love" alive? 200 people signed up to my emails, I have 50 views on YouTube, no one interacts with my tweets, Facebook blocks my posts (that or my friends are ignoring me), my parents are the only people that heart my Instagrams, AND I'm supposed to compete with a bunch of 12 year olds for dominance on Vine? FML.
We speak with mgmt teams about what it takes to keep the love flowing 24/7

View official listing on sxsw.com

Speakers

Michele Augis

Mgr, Red Light Management

Michele has been deeply involved with artist relations and development for over the past decade, from her time at IODA, building campaigns for Amanda Palmer, Sigur Ros, and tons more at Topspin. Prior to coming on board at Red Light Management to handle day-to-day and tour marketing... Read More →

Philly Brentnall

Head of Digital, Bill Silva Management

Philly Brentnall spent her high school and college years managing Jason Mraz's fan community before officially joining the Bill Silva Management team in 2009. At BSM she oversees digital & social media initiatives and fan community engagement for both independent and major label artists... Read More →

Aaron Ford

Senior Manager, Digital Advertising, The Orchard

Aaron Ford is Senior Manager of Digital Advertising at The Orchard, and Founder of Lost Colony Music, a record label and artist management company. Previously, Aaron served Director of Content Acquisition at Grooveshark and held various positions at Sony Music. Aaron specializes in... Read More →

Scott Perry

Founder, Sperry Media

Integrated / experiential / social visual content marketing consultant for CPG, film, TV, music, tech industries. Clients include PledgeMusic, BBC, CBS, Discovery, Fox, Hasbro, MTV, Viacom, Sony, Universal, Shoplocket, HipSwap, damntheradio, and nearly every label & manager in the... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 15

Music, Panel

Theme Social Media-Websites
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, community, marketing, live, &, fan, experiences

5:00pm CDT

Access to Affinity: The Future of Digital Music

For the last decade, digital music services have existed primarily to provide access to music—be it downloads, Internet radio, or on-demand streaming. The successful digital music services of the next decade, however, will be defined by how well they connect fans with the music and artists they love. Access to music is just a part of that equation. Fans are looking to establish an identity with their favorite music and artists. To provide that, digital music services must enable more fan/artists experiences, integration with live events, and more.

View official listing on sxsw.com

Speakers

Mike Fiebach

Founder & CEO, Fame House

Michael Fiebach is the Founder and CEO of Fame House, with offices in Philadelphia, San Francisco and Los Angeles. Michael started Fame House in January, 2011. Fame House grew as an independently funded, one-person company, to a multi-city, 25+ person operation in 2 and a half years... Read More →

Kerri Mason

SVP/Music Group, SFX Entertainment

Liz Miller

VP Artist Rel, Beatport

J Sider

CEO & Founder, BandPage

J Sider is the Founder & CEO of BandPage, which is the central profile that over 500,000 musicians use to engage and sell to their fans on Spotify, YouTube. VEVO, Rdio, Rhapsody and most major streaming services. He has been named 30 Under 30 by Billboard, Inc Magazine and Forbes... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 17B

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, fans, streaming

5:00pm CDT

Ask Experts from All Walks of the Biz Anything!

I've been coming to panels for many years. Often, the best part of the discussion is the Q&A, then inevitably time runs out. This discussion is designed to bring an expert from each major sector of the music biz together to answer any questions the audience may have. We will also explain how these experts work together and sometimes work opposed to each other.
We are accepting pre-submitted questions via Info@atlasmusicgroup.com, Subject line: SXSW Panel Question

View official listing on sxsw.com

Speakers

Gillian Bar

Partner, Carroll Guido & Groffman LLP

Gillian R. Bar, Esq. was named Partner at Carroll, Guido & Groffman, LLP in 2007, where she joined as an associate in 2002. With offices in New York and Los Angeles, the firm specializes in the representation of artists and entrepreneurs in the music industry. Firm clients include... Read More →

Rachel Levy

SVP Film Music, Universal Pictures

RACHEL LEVY Senior Vice President, Motion Picture Music Universal Pictures Currently Senior Vice President for Universal Pictures, Rachel Levy has spent the last 16 years working in film music. Her most recent projects for the studio include 50 Shades of Grey, Furious 7, Minions and... Read More →

Stirling McIlwaine

Mgr, Pearl Group Entertainment

Richard Stumpf

CEO, Atlas Music Group

Richard Stumpf is the founder and CEO of Atlas Music Publishing, a progressive, full service music publishing company. Established in 2013, the company currently represents songs performed by artists such as John Legend, Colbie Caillat, Chris Daughtry, The Wanted, Icona Pop, Prince... Read More →

David Wolter

SVP of A&R, RCA Records

David's career started as an independent label owner and manager of the seminal NY band Texas Is The Reason. He has been working on the A&R side of the business for nearly 20 years and has worked closely with a diverse array of artists including Gorillaz, Walk the Moon, Bleachers... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 10C

Music, Panel

Theme Other
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, advice, &, networking, music, mentor

5:00pm CDT

Audience Development for Musicians

“If you build, they will come” is a dangerous myth. Comedians believe it’s all about the jokes. Musicians believe it’s all about the music. Writers believe it’s all about the words. And it is…until it isn’t. Artists rarely think they’re starting a business. More than other industries, creatives struggle with the ambiguous path to success. Most artists know how to create, but fail to recognize that art is only one part of their job.
Matt Sandler, musician and founder of Chromatik, will discuss a tactical approach to product (music)-market fit and customer (audience) acquisition. Join for a crash course in maximizing your music as a business.

View official listing on sxsw.com

Speakers

Matt Sandler

Founder, Chromatik

Matt Sandler is a musician, entrepreneur, and founder of Chromatik. Named one of Entrepreneur Magazine’s “Top 100 Brilliant Companies,” Chromatik is a music technology company redefining how people learn, play, and share music. Its iPad and web applications are used by American... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme How To-DIY
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, audience, business, artist, how-tos

5:00pm CDT

Rights Management and Collective Licensing Orgs

As more creators and independent entities control music rights, and as more digital services need rights to distribute music, one might expect intermediaries to play a major role in the licensing of compositions and recordings. But, technology has enabled rights owners and licensees to bring in-house expertise required to manage licensing and payment of royalties. With publishers threatening to pull repertoire from PROs, and services like SiriusXM threatening to circumvent SoundExchange, the future of these kinds of organizations is unclear. We will analyze the state of rights management and collective licensing organizations and their role in the licensing landscape.

View official listing on sxsw.com

Speakers

Allen Bargfrede

Exec Dir Rethink Music, Berklee College of Music

Allen Bargfrede is Associate Professor of Music Business/Management and Executive Director of Rethink Music at Berklee College of Music. He is an attorney and recognized expert on content distribution, copyright law, and business environments for the music and technology industries... Read More →

Christopher Bavitz

Clinical Professor of Law and Managing Director, Cyberlaw Clinic, Harvard Law School/Berkman Center

Christopher T. Bavitz is a Clinical Professor of Law at Harvard Law School, where he co-teaches the Counseling and Legal Strategy in the Digital Age seminar and teaches the seminar, Music & Digital Media. He is Managing Director of HLS's Cyberlaw Clinic, based at the Berkman Center... Read More →

Åsa Carild

International Licensing Mgr, Stim

Åsa Carild is the International licensing manager for Stim. Her focus have been the online licensing and she have been involved the Kobalt Stim collaboration Kstar. She is also working with an international collaboration between GEMA and Stim and PRS. She has an extensive experience... Read More →

Christine Pepe

AVP Business & Legal Affairs, ASCAP

Christine Pepe is the AVP Business & Legal Affairs at the American Society of Composers, Authors & Publishers (ASCAP), the nation's leading performing rights organization. At ASCAP, Ms. Pepe structures and negotiates a wide variety of license agreements with various music users, including... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 10A

Music, Panel

Theme Legal
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, tech, licensing, licensing, &, syncs

5:00pm CDT

Sampling In The Music Business

Have you ever listened to a new hit song on the radio and pointed out elements of an older hit within it? A guitar riff from a classic rock song or a vocal from an eighties song? Have you ever wondered if it is legal to incorporate older melodies or harmonies into new songs? Industry experts will define the types of samples that exist in the music business. A music producer will explain why older songs are sometimes incorporated into new compositions. An entertainment attorney will discuss legal aspects of clearing samples. A music publisher will show how samples affect songwriter splits. A major label representative will explain how sampling affects royalty income streams.

View official listing on sxsw.com

Speakers

Kane Beatz

Producer, Warner Music Group

Uwonda Carter

Owner, The Carter Law Firm PC

Uwonda S. Carter is a transactional attorney that advises clients on both business and entertainment matters and focuses on securing and negotiating recording and other music-related agreements, television and film agreements, contracts for licensing, sponsorship and endorsement opportunities... Read More →

Scott Cupolo

Assoc Dir of Royalties, Warner Music Group

Currently an Associate Director of Royalties for Warner Music Group, Scott has been divvying up money to major recording artists for over ten years now. From Arista Records to Universal Music Group to Sony Music and now at Warner Music Group, Scott has handled royalties for major... Read More →

Travis McFetridge

Pres, Great South Bay Music Group Inc

Great South Bay Music Group Inc. is a New York based corporation specializing in A&R, music production, worldwide music publishing, master royalty collection, sound recording royalty collection, home taping and rental royalty collection, song pitching, and music industry consultation... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 11AB

Music, Panel

Theme Legal
Level Advanced
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, producing, royalties, royalties, &, copyright

5:00pm CDT

Self-Releasing for Success

Historically, the self-release has been the last bastion of the unsigned artist. You shop your demos around to labels and don’t get any bites, so you bite the bullet yourself and foot the bill, just to get the thing out there. But in the last 10 years, as the industry has been reformed time and time again, things have changed. For artists large and small, and at every stage of their careers, self-releasing is more than just a viable alternative to a label deal, it’s a much better option. We’ll discuss the pros and cons of self-releasing, strategies for a successful self-release, and prognosticate on the future of artist-owned recordings in the music industry of tomorrow.

View official listing on sxsw.com

Speakers

Rachel Cragg

Director of A&R and Artist Management, Nettwerk Music Group

Ben Hubbird

Digital Mktg & Label Rel, CD Baby

Ben Hubbird is a native Oregonian and lifelong musician. In 2008 he walked away from a career in community organizing and took a job at CD Baby where he is now in charge of Digital Promotions and Label Relations. Since then he's strived to help independent, working-class musicians... Read More →

Andrew Jervis

Chief Curator, Bandcamp

Benji Rogers

Pres & Founder, PledgeMusic

Benji Rogers is currently President of PledgeMusic, the global direct-to-fan company he co-founded in 2008 and ran as CEO until 2014. A public speaker, investor, and musician from London and New York, Rogers co-founded Radiary Creations in 2014 and is an advisor to a multitude of... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 9BC

Music, Panel

Theme How To-DIY
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, label, business, artist, how-tos

5:00pm CDT

Sync in 2015: Newest Trends, Tools and Techniques

Sync licensing is a primary revenue stream for many artists. With the advent of new business models and technologies, artists can continue to generate revenue opportunities beyond just the original placement. We’ll examine the latest developments in synchronization licensing strategy and monetization. Get the details of content ID, micro syncs and multi channel networks, and the best ways to monetize content on YouTube and other online platforms. We will discuss innovative approaches to brand partnerships and strategic syncs as well as outline major deal terms, negotiation tactics, and potential red flags.

View official listing on sxsw.com

Speakers

Ben Kihnel

Dir of Content, Rumblefish

Ben Kihnel is the Head of Artist and Label Relations at Rumblefish Inc. Rumblefish is a groundbreaking music and technology company that provides music licensing services to social media and technology companies, movie and TV production studios, advertisers, video game makers and... Read More →

Josh Rabinowitz

EVP/Dir of Music, GREY

Jennifer Newman Sharpe

Principal Atty, JNS Law Offices/Sparkplug

Jennifer Newman Sharpe is an entertainment, intellectual property, and start up business attorney based in New York. She works closely with creative, entrepreneurial, and innovative clients to develop strategies and negotiate agreements in order to maximize their creative opportunities... Read More →

Jessica Sobhraj

Mgr/Digital Content Licensing, SESAC

Jessica Sobhraj is the Manger of Digital Content Licensing for SESAC, the fastest growing and most technologically adept of the nation’s performance rights organizations. In her role at SESAC, Ms. Sobhraj analyzes SESAC’s proprietary data and licensing trends in order to improve... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 13AB

Music, Panel

Theme Licensing-Publishing
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, publishing, licensing, licensing, &, syncs

5:00pm CDT

The Changing Role of Artist Management

The role of a management company is no longer just collecting money and keeping the band from breaking up. They are now tasked with handling every aspect of an artist’s career.

View official listing on sxsw.com

Speakers

Stefano Anselmetti

Mgr, Prolifica

Michele Ceazan-Fleischli

Dir, Windish Creative

Joel Mark

Mgr, Deckstar

Matt Shay

Pres, C3 Management

Matt Shay is President - C3 Management, where he heads the division and manages The Head And The Heart, MS MR, Boots, and Wet. This follows 10 years at the RCA Music Group (2000-2010), where he rose to SVP A&R/Marketing and ran the RCA imprint Black Seal. In his decade at RCA MG... Read More →

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 17A

Music, Panel

Theme Management
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband

5:00pm CDT

The Future of Event Tech

The festival space has hit a tipping point. Mobile ticketing, social media promotion, and live web streaming has become more prevalent. The Internet and wireless networks needed to support these event technologies can be cost prohibitive and complicated to integrate. This session's panelists will present the results of The Connected Festival Report™, including case studies and insights from stakeholders, from festival organizers and promoters, to WLAN vendors and event tech companies servicing the festival industry, how to overcome current technical challenges to meet the growing fan expectation for on-site Wi-Fi while opening up new opportunities for revenue.

View official listing on sxsw.com

Speakers

Joe Costanzo

Co-Founder & CTO, SignalShare

Joe Costanzo is co-founder and CTO of SignalShare, the leading provider of mobile engagement solutions for mass audiences. He is a technology leader and visionary with deep expertise in business intelligence and analytics, which he has brought to bare in helping venues and event organizers... Read More →

Serge Grimaux

CEO, Intellitix

Serge Grimaux is CEO and Founder of Intellitix, a live entertainment innovation company and the leading global provider of RFID solutions for festivals and live events.

James Lansford

Wireless Standards Architect, Cambridge Silicon Radio (CSR)

Dr. Jim Lansford is a Fellow in the Global Standards Group at Cambridge Silicon Radio (CSR), responsible for Wi-Fi standards and strategy. He has over 30 years of experience in communications systems, digital signal processing, and strategic business development. He has been Chief... Read More →

Kim Owens

Editor/Owner, Kaffeine Buzz

Kim Owens is the editor of the culture site, KaffeineBuzz.com. With a background in music journalism, digital marketing and IT networking, her year+ event tech research project, The Connected Festival™ Report, will be discussed and released at SXSW during the "The Future of Event... Read More →

Betty Tran-Chillino

EVP, Mktg & Media, Insomniac

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 10B

Music, Panel

Theme Technology
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, social, media, festivals, live, &, fan, experiences

5:00pm CDT

The Un-Distortion of Sound - What's Next featuring ODESZA

Internet radio is now the third most popular way that people discover new music and nearly 70% of smartphone users listen to music on their phones. While streaming and compressed music gives us the convenience and mobility to have millions of songs at our fingertips, technology (for better or worse) has changed our musical experience and we have sold out quality. With compressed music, we’re losing portions of the original recording. The presentation will address all aspects of audio creation (from the recording studio to the listening experience), how the industry is combating bad sound, and what producers and mainstream consumers can expect in the future.

View official listing on sxsw.com

Speakers

Clayton Knight

Artist, ODESZA

Chris Ludwig

Chief Engineer, Harman

Christopher Ludwig Chief Engineer, Acoustic Systems HARMAN International

Harrison Mills

Artist, ODESZA

Thursday March 19, 2015 5:00pm - 6:00pm CDT
ACC Room 18D

Music, Panel

Theme Technology
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, streaming, digital, music, tech, &, format, wars

12:30pm CDT

Alt, Pop and Rock Go to Broadway

The worlds of rock/pop/alternative music and the Broadway stage have had a good relationship over the years (The Who's Tommy, Elton John's The Lion King and Billy Elliot) but now with the success of Glen Hansard's Once, Cyndi Lauper's Kinky Boots and Duncan Sheik's Spring Awakening more songwriters now yearn to tell stories outside the 3 1/2 minute box and Broadway can be their outlet. The musical score is now left to stand on it's own merits rather than being "changed" for the Broadway audience and this has a whole new breed of fan flocking to the theatre to hear music from their favorite pop/rock/alt artists.

View official listing on sxsw.com

Speakers

Dave Clemmons

Producing Partner, StylesFour Productions

Dave earned his degree in commercial music and Jazz at the famed Frost School of Music at The University of Miami and after years as a studio musician and gigging with bands began his career as a Broadway performer with roles in Les Miserables, The Civil War (original company), The... Read More →

Constantine Maroulis

Actor/Singer/Producer, Sixth Place Prods, Inc

Tim O'Heir

Professional, StylesFour Productions

A producer /engineer for over 20 years, Tim O’Heir began his career at the legendary Fort Apache Studios in Boston. A founder and partner of Fort Apache /MCA Records, he spent most of the ‘90s working with many influential artists such as Buffalo Tom, Come, Sebadoh, Superdrag... Read More →

Jim Price

Head of Playwriting, Texas State University

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 10A

Music, Panel

Theme Genre Specific
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, live, broadway, genres, and, eras

12:30pm CDT

Americana - Future, Present, Past

The thriving, vibrant community that comprises Americana music today gives the lie to the “dusty relics” image the term may once have implied. The Americana tent is wide and deep, welcoming artists at every level and from every type of American roots music. Once the province of tiny clubs, Americana artists have moved to festival main stages and the term has become synonymous with music that speaks from the heart and soul. From the Americana Music Association Awards show on PBS to multiple GRAMMY categories, recognition of the genre and its artists continues to build. Join us as we discuss an evolving art form and the community committed to its future.

View official listing on sxsw.com

Speakers

Peter Blackstock

Music Writer, Austin American-Statesman

Zach Chance

Principle/Mgr, Jamestown Revival

Jonathan Clay

Principle/Mgr, Jamestown Revival

Marc Friedenberg

Principle/Mgr, MJF Management

Scott Goldman

VP, The GRAMMY Foundation/MusiCares

Scott Goldman Los Angeles, Vice President, Foundations. Goldman joined the GRAMMY Foundation and MusiCares in December 2005. Prior to that he was Vice President of Development at City of Hope. From 1991-2005 he ran the organization’s fundraising efforts within the music and entertainment... Read More →

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 16AB

Music, Panel

Theme Genre Specific
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, genres, and, eras

12:30pm CDT

Be Your Own Label: Navigate Success on Your Terms

You're in a band and are ready to put out new music, but find yourself not signed. How will you get the album released? Learn how to build the right team to serve the needs traditionally found within a label and ways to find success on your own terms while keeping your rights.

View official listing on sxsw.com

Speakers

Jay Coyle

Music Geek, Music Geek Services

A life-long music geek, Jay can still recall riding in the family station wagon listening to the AM hits of the early 70’s and tuning into Casey Kasem every week to be exposed to the new singles of the day. Jay started reaching for his own stars at the age of 7 with the purchase... Read More →

Chase Igliori

Artist Manager, Middle West Inc

Chase Igliori is an artist manager at Middle West, an independent artist management firm with offices in Minneapolis, MN, Durham, NC and Brooklyn, NY.

Chris Moon

Artist Rel, Noisetrade

With an entrepreneurial spirit and insight, Christopher Moon strives to find creative and unique approaches to develop lasting careers for his artists. He is the founder of Anhedonia Management, which currently represents Apex Manor (Merge Records) and represented Josh Rouse (Bedroom... Read More →

John Strohm

Sr Counsel, Loeb & Loeb LLP

John is a music business lawyer who primarily represents recording artists, producers, and songwriters, including several Grammy winners. Prior to becomeing a lawyer, John was a professional musician and a member of the bands The Lemonheads and Blake Babies.

Don VanCleave

COO, DVC Management

Don Van Cleave started in the music business in 1987 when he opened Magic Platter in Birmingham, AL. In 1995, he became the president of the Coalition of Independent Music Stores (CIMS), a group of sixty prominent independent record stores located across the United States that banded... Read More →

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme How To-DIY
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, fans, distribution, artist, how-tos

12:30pm CDT

I Wrote That Song featuring Will Butler, Marshall Crenshaw, Britt Daniel, & Mac McCaughan

Join us for this freewheeling conversation about the creative process with some of the best songwriters out there. Back for the third year in a row, a number of the conference's most awesome 'don't miss' moments have occurred on this panel.

View official listing on sxsw.com

Speakers

Will Butler

Artist, Arcade Fire

Will Butler has been a member of the band Arcade Fire for over 10 years. This is his first release under his own name. Policy is American music—in the tradition of the Violent Femmes, The Breeders, The Modern Lovers, Bob Dylan, Smokey Robinson, The Magnetic Fields, Ghostface Killah... Read More →

Matthew Caws

Artist, Nada Surf

Marshall Crenshaw

Pres, Nada Surf

Over the course of a career that's spanned three decades, 13 albums and hundreds of songs, Marshall Crenshaw's musical output has maintained a consistent fidelity to the qualities of melody, craftsmanship and passion. His efforts have been rewarded with the devotion of a broad and... Read More →

Britt Daniel

Artist, Arcade Fire

Karen Glauber

Pres, Hits Magazine

Mac McCaughan

Pres, Nada Surf

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 18ABC

Music, Panel

Theme Other
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, songwriting, live, featured, sessions

12:30pm CDT

In-Store Radio: 200M Potential Fans

Over 200 Million people hear in-store radio everyday (music at malls, shops, restaurants, hotels, etc) - that's 2/3 of the population of the US. These retail playlists reach a captive audience (no one can turn the channel) and people use apps like Shazam and Soundhound to discover new artists. We will discuss success stories, challenges, licensing/legal, programming and more about this channel which often goes neglected in a label or artists' outreach plan.

View official listing on sxsw.com

Speakers

Julia Cummings

Dir/Music Svcs, PlayNetwork Inc

Julia Cummings is Director of Music Services at PlayNetwork. She oversees the team of Music Supervisors who design in-store playlists (as well as on-line, video syncs, and beyond) for 350+ major brands worldwide- reaching the ears of 100 million consumers daily in over 85,000 locations... Read More →

Christopher Golub

CEO/Music Dir, Studio Orca/Chipotle

Studio Orca creates unique music identities for global brands. In store music programs, talent booking, live performance, music supervision for films and marketing consultation are a few areas of our focus.

Anida Gurlit

Sr Mgr of Music Design, Mood Media

Anida Gurlit currently manages the Music Design team for Mood Media North America. She has designed music programs for brands like 7 For All Mankind, Sephora, The North Face, and Macy’s. With over 12 years crafting in-store music experiences, she absolutely loves identifying nuances... Read More →

Richard Jankovich

Founder, Shoplifter

SHOPLIFTER In-Store Radio Promotion: Maximizes in-store radio play for labels and artists. Current and past clients include Universal, Warner, Sony/Epic, Beggars, Barsuk, Innovative Leisure, Partisan, Bar/None, Nacional and many more. See more at: www.shopliftermusic.com

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 10B

Music, Panel

Theme Marketing
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, bands, &, brands, radio, retail

12:30pm CDT

Independent Labels Then & Now: Looking Back and Looking Forward

How have indie labels evolved? Are there similarities amongst the challenges that labels face now as compared to the late 70s/early 80s? How have label service deals and direct artist deals altered the picture? Key figures who have helped shape the indie label landscape into what it is (and where it is heading) will discuss.

View official listing on sxsw.com

Speakers

Rob Abelow

Pres/Owner, Roll Call Records

Vincent Clery-Melin

Managing Dir, Kobalt Music Group

Richard Gottehrer

Chief Creative Officer, The Orchard

Thaddeus Rudd

Co-President, Mom+Pop Music

Brandon Schmidt

Owner, B23 Management

From college radio and concert promotion (Oberlin College) to indie retail (Repo Records) to content programming/artist relations (MTV.com) to artist management (B23 Management), Brandon has over 20 years of experience in the music business.

Seymour Stein

Co-Founder, Sire Records

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 12AB

Music, Panel

Theme Labels
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband

12:30pm CDT

Meet Africa's Leading Musicians

An in conversation with 5 of Africa’s prominent artists in this insightful and lively interview led by Leslie Kasumba discussing their come up and their unique views on the booming African music industry.

View official listing on sxsw.com

Speakers

D'Banj

Artist, Chocolate City Music

D’Banj was born as Dapo Daniel Oyebanjo in the Northern city of Zaria, Kaduna State, Nigeria to an artillery Officer and a church dignitary whom hailed from Shagamu in Ogun state. Due to his father’s job, D’Banj moved several times within Nigeria as well as abroad to India... Read More →

Davido

Artist

Eddie Kadi

Host/Presenter/Comedian, Veblo

Born in the DR Congo in 1983, Eddie Kadi moved to the UK at the age of eight where he grew up in Fulham, West London. He attended the Henry Compton secondary school, of which the sprinter Linford Christie is also an alumnus. While studying media technology at Kingston University in... Read More →

Lee Kasumba

African Music Exec & Curator, Lee Kasumba

Victoria Kimani

Artist, Chocolate City Music

Victoria Kimani, born in LA, originally from Kenya....started writing, recording and performing at 16, Lived in Nigeria her high school years, and Moved back to Nairobi, Kenya at 17...since then, she has been back and forth between LA, ATL, NY and London working with top artists and... Read More →

Sean Maxbornd

Artist, R2bees

Charles Obih

Artist, Not Just OK

Ovie Ofugara

Co-Owner/Head of Content, Not Just OK

Ebunoluwa Ogude

Artist, Not Just OK

Ice Prince

Artist, Chocolate City Music

Ice Prince, real name Panshak Zamani began his music career in 2004 after teamingup with fellow Choc boiz: M.I & Jesse Jagz to form Loopy Records. Unlike many other young artists, Ice Prince brought a rarely found authenticity to the Nigerian music scene and quickly made a name for... Read More →

R2bees

Artist, Chocolate City Music

Sean Awuku Maxbornd aka Paedae (Payday) and Mugeez Abdul Rashid aka Mugeez, are a hip-life rapping duo who go by the name R2BEES. R2BEES (Refuse 2 be Broke) is a movement, record label and group of talented young musicians who hail from Ghana and are making a huge impact not only... Read More →

Mugeez Rashid

Artist, R2bees

Samini

Artist, R2bees

EMMANUEL ANDREWS SAMINI was born in Accra, Ghana, West Africa with his parents hailing from the northern town of Wa in Ghana‟s Upper West region. As arecording and performing artist, he initially adopted the stage name BATMAN (Best of All Times MAN) but reverted to his last name... Read More →

Sarkodie

Artist, R2bees

Known in the entertainment industry as Sarkodie, this young Ghanaian artiste whose real name is Michael Kwesi Owusu Addo is storming the music scene both locally and internationally. Early Life and Career Beginnings Born on the 10th of July 1988, Sarkodie, the fourth of five children... Read More →

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 11AB

Music, Panel

Theme International
Level Advanced
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, global, africa, international, issues

12:30pm CDT

Money, Songwriting and Recording - The Real World of Money in Music

Learn about all of the areas where songwriters and artists make money in today’s world of music for both new and traditional media. Good and bad deals will be explained as well as the actual money you should make from every area. Whether it’s a micro penny from a web caster, a $5 royalty for a live club appearance, a $2,205 “synch” license for a song on The Voice, a $500,000 pay out for a song in a national advertising commercial or 2 million dollars in performance royalties from ASCAP, BMI or SESAC for the #1 song of the year.

View official listing on sxsw.com

Speakers

Jeffrey Brabec

VP Business Affairs, BMG Chrysalis

Vice President Business Affairs for BMG Chrysalis. Co-author of the book "Music Money And Success: The Insider's Guide To Making Money In The Music Business".

Todd Brabec

Author "Music, Money & Success”/Former ASCAP EVP, N/A

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 18D

Music, Panel

Theme Royalties
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, maximizing, revenues

12:30pm CDT

Should Music Mags Survive or Get Killed Off?

Music publications are fighting to survive in a digital world with competition from blogs, newsgroups, mailing lists, apps, mobile services and streaming services. Many publications have died off or been bought out and the survivors, along with the rest of the publishing industry, might not have a long future. There are major implications for the the whole music world and music industry (including fans and musicians) which are riding on their future and their well-being but there's also the question of whether digital services may fill the gap.

View official listing on sxsw.com

Speakers

Jim DeRogatis

Host, WBEZ Chicago/Sound Opinions

Alex Gale

Sr Editor, Billboard

Jason Gross

Writer/Editor, Perfect Sound Forever, TheBlot

Ann Powers

Critic & Correspondent, NPR Music

Jaan Uhelszki

Partner/Mgr, Superhero HQ

Jaan Uhelszki was one of the founding editors at Detroit’s legendary CREEM magazine, where she helped pioneer a new form of rock journalism that combined critical analysis with a fan’s love of music. Since that time her work – characterized by an acutely keen observational eye... Read More →

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 17B

Music, Panel

Theme Journalism-Writing-Media
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, business, publishing, pr, journalism, &, media

12:30pm CDT

Street Team 2.0: Digital Marketing For Music

The “Street Team” model was originally developed as an affordable and highly effective bridge to a target audience that did not require the traditional outlets found in print, radio, television, and large scale distribution deals. Today, budgets are required to do more. Labels and artists must be efficient, creative and effective in leveraging technology and reaching fans. This requires labels and especially legacy artists to adapt to a start up culture where music is the driver for brand extensions and artists see themselves as brands that are constantly engaging their fans. What would take deep pockets to reach the masses, can now be done with the use of the internet and social media.

View official listing on sxsw.com

Speakers

Vonn Butler

Head of Content & Digital, GTM

As a strategist and producer, I have extensive experience integrating digital media into traditional and experiential campaigns. My unique career track gives me a unique perspective on strategic advertising and marketing opportunities, and the ability to bring a freshness to proj... Read More →

Karl Carter

CEO, GTM/Snake Nation

I have the honor of leading an incredible family of people at GTM inc, a 360 Branded Entertainment Agency with a focus on global culture. We have great partners who have been here from the beginning. Together we lead this company down an adventurous road.

Wendy Day

CEO, Rap Coalition/PowerMoves

Wendy Day founded the not-for-profit Rap Coalition in March of 1992, out of disgust for the way urban artists are unfairly exploited in the music industry. Wanting to shift the balance of power to favor the artists, Wendy dumped her life savings (selling her condo, her stocks and... Read More →

Jesse Kirshbaum

CEO, Mondelez International

Dominique Pryor-Anderson

Publicist/CrisisKiller, Vida Communications Group

Dominique is a Publicist and Crisis Killer, specializing in media placement, social media, and crisis management. She is also the founder of VIDA Communications Group. She is passionate about the people and brands she works with, promotes, and protects.

Maurice "Mo Better" Rivera

Certified Digital Mktg Consultant, Flinn Broadcasting Corp

I have over 20 years of experience in marketing, for broadcast media, as well as a deep knowledge of, and passion for, all things digital and social media. I offer clients expertise in emerging technologies, as well as creating strong communications, and brand engagement, with diverse... Read More →

Issy Sanchez

CEO & Pres, Elite Music Group

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 13AB

Music, Panel

Theme Marketing
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, digital, marketing, artist, how-tos

12:30pm CDT

SXSW Deep Dive Series: Electronic

In addition to media and festival favorites, SXSW is a hotbed of developing talent from all over the globe. Dig deeper into this year's performers with an in depth analysis of specially curated songs, hand picked by SXSW programmers. A panel of trusted industry professionals will be tasked with offering their unique insight as to the potential success of these up and comers in this guided conversation, meant to shed light on some of the lesser known, but still burgeoning talent at SXSW. This session will showcase on electronic showcasing artists.

View official listing on sxsw.com

Speakers

Alex Clapworthy

VP of Business Dev, Front Gate Tickets

Jes Elliott

Music Fest Programmer, SXSW STAFF

Hi everyone, I'm Jes.

Pete Fairman

VP of Business Dev, Front Gate Tickets

I currently oversee the business development department at Front Gate; we work alongside festivals and venues to leverage innovative tech to provide the best possible experience for both the fan and the promoter throughout the entire lifecycle of an event.

Kristen McElwain

Events & Special Projects, Resident Advisor

I've worked with Resident Advisor since 2011, initially out of our Berlin office and for the last three years London. My role entails programming and/or booking all Resident Advisor events, both in clubs and Festival stages around the world. Outside of this, I assist in overall brand... Read More →

Eugene Young

Agent, Earth Agency

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 10C

Music, Panel

Theme Genre Specific
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, genres, and, eras

12:30pm CDT

Who’s Using My Music? Copyrights In Digital Era

Proper licensing of copyrighted music is one of the largest obstacles preventing artists from having their music monetized online. Consumers and brands have a lack of awareness around how to properly license music, and for artists there is a lack of transparency on where their music is being used. An outdated DMCA allows licensees to take advantage of existing "loopholes." Hear what some of the largest music licensing companies, technology companies, ISPs and the U.S. Copyright Office are doing to solve these issues, and discuss what the hold up is and where the solutions lie.

View official listing on sxsw.com

Speakers

Jacqueline Charlesworth

General Counsel & Assoc Register of Copyrights, US Copyright Office

Jacqueline C. Charlesworth, General Counsel and Associate Register of Copyrights, oversees the legal affairs of the U.S. Copyright Office. As General Counsel, she has primary responsibility for the legal interpretation of the U.S. Copyright Act. In addition to supervising the litigation-related... Read More →

Steven Marks

Chief, Digital Business & General Counsel, Recording Industry Association of America Inc

Jennifer Miller

Pres COO Co-Founder, Audiosocket

Kevin Montler

Dir Legal Global Music, Google/YouTube

Mark Piibe

EVP Global Business Dev & Digital Strategy, Sony Music

Jason Stewart

Mgr, Jetty Rae LLC

By day, Jason is an Interaction Designer for General Motors, and by night he manages the Michigan-based singer-songwriter Jetty Rae. With one foot in a very technical and engineering-based organization and the other in the much more fluid and relationship based music scene, Jason... Read More →

Friday March 20, 2015 12:30pm - 1:30pm CDT
ACC Room 17A

Music, Panel

Theme Licensing-Publishing
Level Advanced
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, copyright, licensing, royalties, &, copyright

2:00pm CDT

Curating the Stream: Reaching 1M Spins Before Radio

The importance of the homepage is declining, streaming is increasing, and sharing across many different platforms is becoming the one of the only ways (if not the only way) consumers discover entertainment, news, and music. Curation is becoming more critical as users encounter a firehose of content.
Hear how representatives from three major streaming platforms, management companies, and record labels work together to expose music to different types of music fans, what moves the needle for streams, and what curation means for the future of music and the artist's career.

View official listing on sxsw.com

Speakers

Joe Armenia

Head Label & Artist Rel, Rdio

Joe Armenia leads Label, Artist & Influencer Relations for Rdio, one of the world's largest music streaming services. In this capacity, Joe is responsible for building and maintaining high level symbiotic content marketing relationships with all major and independent record labels... Read More →

Lars Murray

SVP Music Industry Group, Pandora

In July 2014, Lars moved from the label side to Pandora to help further leverage its scale and unique technology to create new opportunity and value for artists, labels and the entire music ecosystem.

Annie Ortmeier

Dir of Digital Mktg, UMG Nashville

Annie serves as the Director of Digital Marketing for Universal Music Group Nashville, the largest Country music label in the world. She straddles the fine line of revenue based marketing in this role by navigating the ever changing waters of audio and video streaming for the label... Read More →

Rachel Whitney

Dir of Digital Mktg, Borman Entertainment

Rachel Barnhard works in digital marketing at artist management firm, Borman Entertainment. She helps manage interactive marketing and partner promotions, with a passion for fan experience, for the Borman roster including Keith Urban, Alison Krauss, and Mickey Guyton.

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 17B

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, curation, streaming, music, tech, &, format, wars

2:00pm CDT

Demo Listening Session 3

Speakers

Ari Ingel

Manager, De Novo Music Group

Jaime Neely

A&R, Lava Records

Frederik Thaae

Producer/Songwriter, A Kid Hereafter LLC

Jackie Winkler

A&R Mgr, Island Records

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 10C

Music, Panel

Theme How To-DIY
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, demo-listening, artist, how-tos

2:00pm CDT

Do Artist Endorsement Deals Help Brands & Artists?

In North America alone last year corporations spent $1.4 Billion USD sponsoring musicians, festivals and music related activations. These brands measure the return on investment of every penny they spend in their business but for these endorsements, often their biggest marketing dollar outlays of the year, there is very little data and information about the impact these deals have on the artist and back on the brand.

View official listing on sxsw.com

Speakers

Dom Hodge

Planning Dir, Frukt

Dom joined FRUKT in 2005 as a strategist, coming from Sony Electronics where he helped build download stores and launch a variety of entertainment products and services. As Managing Partner of the London office Dom oversees the planning and creative disciplines in the agency. His... Read More →

Jack Horner

Creative Dir, Frukt

Jack Horner is Founder and Executive Creative Director of FRUKT, overseeing idea generation, planning and creative direction for the company’s broad range of global clients. With an initial background in music production and International marketing he took on a pioneering role as... Read More →

Alex White

CEO, Next Big Sound

Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. From Facebook fans to sales, Next Big Sound combines artist activity with context to... Read More →

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 10B

Music, Panel

Theme Branding
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, bands, &, brands, branding, data

2:00pm CDT

Fest Forward: The Future of Music Festivals

There’s a renaissance underway in the music festival space. From wearables to mobile ticketing technology and beyond, high tech has enabled today’s music festivals to be virtually boundless. Music festivals around the world are seeing significant new commercial and experiential booms, and there’s more interest in attending communal music experiences than ever. Hear a new analysis of all social media conversation on music festivals in 2014, the drivers behind the boom, and what lies ahead.

View official listing on sxsw.com

Speakers

Art Gimbel

Co-Founder, Fest300

As co-founder of Fest300, Art knows a thing or two about festivals. He created the World Festival Guide - a leading travel app, has been to over a hundred festivals, 80 countries, and attended over 35 festivals in 2014 alone. A visual storyteller, his work has been featured in National... Read More →

Hugh McIntyre

Forbes Music Writer, Forbes

Hugh McIntyre is a freelance journalist who writes about everything from tech innovations in music to popstars to social media and more.

Tom Russell

Founder, Governor's Ball Music Festival

Martina Wang

Head of Music & Ent, Eventbrite

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 17A

Music, Panel

Theme Data
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, data, festivals, live, &, fan, experiences

2:00pm CDT

I Shot The Serif: When Musicians Become Designers

The DIY and indie music scenes are stronger and uglier than ever. IDEO designer and musician, Michael Hendrix, dredges for design crimes amongst Pitchfork's favorite albums, shares some pointers for musicians to create more compelling art, and even shares some "before and after" covers just to prove the point. This is a "how-to" for anyone that wants their album art to match the quality of their music!

View official listing on sxsw.com

Speakers

Michael Hendrix

Partner, IDEO

Michael Hendrix, a Partner and Design Director at IDEO, is an accomplished graphic designer with over 50 awards from major U.S. design associations. He is also a musician (R.M.Hendrix) and released his first full-length album, "Urban Turks Country Jerks", for Moon Sounds Records in... Read More →

Michael Renaud

Creative Dir, Pitchfork

Michael Renaud is the Creative Director for Pitchfork, the world's most widely respected guide to music. He leads a team that visualizes the website on a day-to-day basis, in addition to their two festivals in Paris and Chicago, their recently launched venture into film The Dissolve... Read More →

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme How To-DIY
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, software, design, artist, how-tos

2:00pm CDT

Mo' Money: Performance Royalties for Commercials

Collecting performance royalties for music in commercials is a specialized process that has rapidly evolved in the last few years. Panelists will discuss current collection processes, challenges producers face, critical resources, and anticipated industry changes. Music providers frequently don't realize the royalties that can be made from commercial music. Even when they do, they often have no idea how to get their money. An insurance company's radio campaign recently brought its composer $30k for 18 months of airplay.

View official listing on sxsw.com

Speakers

Steven Joyce

Managing Director, Sounds Like Publishing

Based in London, UK, Sounds Like Publishing focus on publishing administration and royalty collections for music in advertising. Clients include the worlds leading music production companies, composers and brands, ensuring rights holders are remunerated for broadcasts of their music... Read More →

Lynne Lummel

EVP Transformation Management Office, ASCAP

Lynne Lummel, just assumed a new role at ASCAP, EVP, Transformation Management Office. She will work closely with ASCAP’s senior leadership team on a variety of complex transformation initiatives to meet the future needs of ASCAP’s songwriter, composer and publisher members and... Read More →

Hunter Williams

Exec Dir, Production Music Association

Industry-respected professional with 20 years of distinguished experience in management and executive positions at a leading music rights organization. Core competencies include copyright licensing and economics, copyright asset management, royalty income tracking and administration... Read More →

Nan Wilson

La Jefa, Manage Ad Music Inc

Nan Wilson started MAM in 2000 with the idea of merging together the primary facets of commercial music royalty collection. Years of advertising experience with agencies, music production and media buying had revealed new, more efficient methods for collecting music royalties not... Read More →

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 15

Music, Panel

Theme Royalties
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, advertising, music, royalties, &, copyright

2:00pm CDT

Surviving the Shift: Rethinking Music and Data

We are in a massive sea-change, shifting from owning to “renting” music, with change accelerating even YTD 2014 in terms of streaming nearly doubling and our first declines starting last year on digital track purchases in the US. How can “big data” and “little data” help build and expand engagement in this massive shift from owning to “accessing” music?

View official listing on sxsw.com

Speakers

Gigi Johnson

Inaugural Director / Executive Director, UCLA Center For Music Innovation/Maremel Institute

Gigi's diverse work rethinks how connected technologies are transforming how we create, learn, and work.

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 11AB

Music, Panel

Theme Data
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, data, dives, analytics, innovation

2:00pm CDT

The ABCs: Artistry, Branding, Creativity

Is content king? Does branding reign supreme? Where do creativity and inspiration fit into the mix? And how do you cut through all the noise? Innovative thinkers offer their experience in bringing original music to the market.

View official listing on sxsw.com

Speakers

Jay Benjamin

Chief Creative Officer, Saatchi & Saatchi NY

Jay is a highly awarded creative executive with nearly 40 Cannes Lions to his name. He prides himself on a body of work that transcends mediums and blurs the lines between advertising, entertainment, art, and utility.

Bonny Dolan

Managing Dir, Comma Music

Bonny navigates the intersection of advertising agencies and music makers—working to connect brands and musicians/artists. As Managing Director/Executive Producer of the award winning music house, Comma, Bonny charts the strategy and direction of the tri-coastal company, while also... Read More →

Tom Eaton

VP of Music for Advertising, Universal Music Publishing Group

Martin Kierszenbaum

Chairman, Cherrytree Records

2015 marks the 10th anniversary of Cherrytree Records. The label’s first release was Feist’s “Let It Die,” which was followed by recordings from Robyn, Ellie Goulding, Disclosure, LMFAO, Far East Movement, La Roux, Lady Gaga, Sting, and others. A musician, producer, and songwriter... Read More →

Raquel Sofia

Managing Dir, Sony Music

Raquel Sofia is the next indie phenomenon to come out in 2015, without releasing an album, has already written and performed with some of the most popular & influential artists in the Latin market including Shakira & Juanes. Raquel Sofia’s abilities extend past her music. She speaks... Read More →

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 18D

Music, Panel

Theme Marketing
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, bands, &, brands

2:00pm CDT

The Value of Music Export Offices

One of the fastest growing sub sectors of the music industry is the music export office. Without them, SXSW would be very different, as they are supporting the event not only financially, but also by bringing delegation and bands (i.e talent) to the event. Learn what a music export office is, their role in the industry, and how they can best benefit you as an international musician.

View official listing on sxsw.com

Speakers

Kathrine Synnes Finnskog

Dir, Music Norway

Mike Heisel

Member of the Supervisory Board, Inititiative Musik gGmbH

Stuart Johnston

Pres, CIMA

Jordi Puy

Director, Sound Diplomacy

Jordi Puy has more than fifteen years of experience in arts and music management. He holds a degree in Law from Barcelona University, IP studies at Stockholm University and Arts Management courses at Birkbeck University. Jordi lived in London for over seven years, where he directed... Read More →

Robert Singerman

Intl/Consultant, BMA

Known for developing talent and new music business technologies, as an entrepreneur, agent, manager, label executive, consultant, producer, and music supervisor, Singerman has represented R.E.M., Gipsy Kings, James Brown, Suzanne Vega, Violent Femmes, 10,000 Maniacs, Smithereens... Read More →

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 13AB

Music, Panel

Theme International
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, government, business, international, issues

2:00pm CDT

Uncovering Gender Politics in Rap Business

Achieving success as a woman in the male-dominated arena of hip-hop can be an uphill battle. Judged on appearances more than skill, female artists are often relegated to eye candy instead of the main attraction. But not every dismissed mic mistress meets the same fate. Nicki Minaj, Iggy Azalea, and Azealia Banks are just a few of the lucky ones who are granted access to the winner’s circle. But are these women really what the game’s been missing or just corporate-sponsored stereotypes reincarnated?

View official listing on sxsw.com

Speakers

Whitney-Gayle Benta

SVP of Music & Talent, Revolt TV

Janee Bolden

Deputy Editor, Bossip

Janeé Bolden is the Senior Editor of popular entertainment and culture website Bossip.com. A graduate of NYU’s prestigious Creative Writing Program, Janeé holds an MFA in Fiction Writing. Before joining the Bossip.com staff, Janeé served as a contributing writer for XXL Magazine... Read More →

Shanti Das

Deputy Editor, Press Reset Entertainment

Devi Dev

Radio personality, iHeartMedia

Devon Anjelica Brown, also known as Devi Dev, is a television host and radio personality from Los Angeles, California.

Jennifer Drake

Deputy Editor, Universal Music

Aiyisha Obafemi

SVP of Music & Talent, Disturbing Tha Peace Records

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 10A

Music, Panel

Theme Genre Specific
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, women, hip, hop, genres, and, eras

2:00pm CDT

What You Don’t Know Can Hurt You - Music Licensing

In the old economy pricing was set by labels. In the new access economy, with interactive services such as Spotify and semi-interactive custom radio services such as Pandora, the revenues received are based upon advertising sales and/or subscription revenues. When a digital service earns revenue by either charging a subscription fee or by selling advertising, it ends up with a fixed revenue pie from which it shares revenue with all rights holders. Artists and labels compete for those revenues as well as promotional opportunity access. Join us to learn details of the new music economy, as well as what artists and labels need to know to get their fair share of access and compensation.

View official listing on sxsw.com

Speakers

Darius Van Arman

Co-Owner, Jagjaguwar

Darius Van Arman founded the record label Jagjaguwar in 1996 in Charlottesville, Virginia. Since then, he has become a co-owner in the labels Dead Oceans, Secretly Canadian and Numero Group. These four labels are now known as Secretly Group, a label group that is headquartered in... Read More →

Rich Bengloff

Pres, American Association of Independent Music (A2IM)

Rich Bengloff has been A2IM President since January 2007, A2IM is a not-for-profit trade organization that represents over 300 dues paying Independent music labels located across the country stretching from Hawaii to Florida, that have banded together to form a central voice advocating... Read More →

Charles Caldas

CEO, Merlin BV

Charles Caldas is the CEO of Merlin, the global rights agency for the independent label sector, representing over 20,000 independent labels from 41 countries. Merlin, which operates on a not-for-profit basis, focuses purely on protecting and enhancing the strength, diversity and unique... Read More →

Chris Harrison

Asst General Counsel, Pandora Media Inc

Chris is Assistant General Counsel for Pandora Media, Inc. (“Pandora”) where he focuses on Pandora’s music licensing issues. Prior to joining Pandora, Chris worked for commercial music service provider DMX, Inc. (“DMX”) where he held a number of positions, including General... Read More →

Jim Rondinelli

SVP Head of Content Licensing & Catalog, Rdio

Jim Rondinelli, Global Head of Content Licensing and Catalog, Rdio, Inc.

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 12AB

Music, Panel

Theme Digital Music-Streaming
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, digital, licensing, maximizing, revenues

3:30pm CDT

Amplifying Brands with Streaming

Brands utilize streaming music to amplify their identity and create engagement with their consumers. We will explore how companies integrate streaming music services as well as customized players to increase engagement and brand loyalty. Hear from streaming services, music discovery platforms and brands to discuss some of the innovative promotions they've been involved in. We'll also talk about the role of a curator for branded streaming campaigns.

View official listing on sxsw.com

Speakers

Jonathan Barnes

Dir of Partnerships, 8tracks

Jonathan Barnes heads up business development at 8tracks, working with rights holders, advertisers and distribution partners. Prior to 8tracks, he managed the music education nonprofit MIMA Music, growing it from a student group at Princeton University to an international NGO. He... Read More →

Isaac Bess

Music Business Dev, YouTube

Isaac Bess started in the music business in 1994 at New York's Matador Records. After stints in Tokyo as a music journalist, and ten years in San Francisco at independent labels (Quannum Projects) and independent distributors (IODA), Isaac joined YouTube's Business Development team... Read More →

Craig Snyder

Dir, Music Partnerships & Licensing, VL Group

Craig Snyder oversees music partnerships and licensing for VL Group, an integrated digital agency that delivers music and experiences. VL creates and delivers music campaigns and integrations for major brands such as Shazam, Live Nation, Ticketmaster, Billboard, Corona, Kellogg’s... Read More →

Drew Thurlow

Sr Mgr/Artist Partnerships, Pandora

DREW THURLOW SENIOR MANAGER, INDUSTRY RELATIONS, PANDORA

Friday March 20, 2015 3:30pm - 4:30pm CDT
ACC Room 18D

Music, Panel

Theme Branding
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, bands, &, brands, streaming, branding

3:30pm CDT

Cover Recordings: Career Boost or Bust?

Did you know that the Rolling Stones started out covering Muddy Waters, Chuck Berry, and Little Richard? Cover recordings and performances can be a great way to showcase your skills and make a name for yourself. YouTube, Glee, and The Voice have created a comeback for the cover, but many artists are reluctant to become known only for their covers. Some even believe there’s a stigma attached. We'll discuss the pros and cons of starting out with cover recordings and what you can do to get your songs out successfully and legally.

View official listing on sxsw.com

Speakers

Julien Frank

Dir of A&R/Royalties, Memory Lane Music Group/Royalty Solutions Corp

Director at Royalty Solutions, Julien holds a BS in Music Industry and Technology from Mercy College. Julien brings to Royalty Solutions 11 years of professional Music Business experience working in both creative and executive capacities. Some of his previous posts include Universal... Read More →

Jeff Kilgour

VP PR & Artist Dev, The Syndicate

Jeff Kilgour has almost 20 years of industry experience and for almost ten of those, owned and ran Tijuana Gift Shop, a successful boutique firm specializing in PR, Artist Development and Design. Since finding a name while sifting through Mingus LPs, The Gift Shop’s “cool, eclectic... Read More →

Arshan Sadri

Sr Channel Mgr, INDMUSIC

Jason "Space" Smith

Artist, Digital Daggers

Space is an Australian born songwriter, multi-instrumentalist, artist and producer signed to Sony/ATV Music publishing. He has written songs on platinum selling and Juno nominated albums. His band Digital Daggers has licensed music for film and television in shows such as The Blacklist... Read More →

Mark Spier

CEO, Memory Lane Music Group

Mark Spier is CEO of Royalty Solutions Corp., a company that provides royalty processing and licensing for record labels and music publishers. Mark founded RSC in 2009 after observing the need for comprehensive and accurate services. RSC proudly helps clients minimize overhead, maximize... Read More →

Friday March 20, 2015 3:30pm - 4:30pm CDT
ACC Room 17B

Music, Panel

Theme How To-DIY
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, licensing, law, artist, how-tos

3:30pm CDT

Deep Roots of Rock: Making Rock Relevant Again

Rock & Roll used to scare the crap out of people. It was raw. It was new. It was Negro. Audiences started integrating, turning rock into a platform for sex and drugs, creating a counter culture. Today rock has corporate sponsorship and is no longer allowed to scare anybody or say anything. What happened? How has the taming of the genre changed us? How can today's musicians reclaim the spirit of Rock & Roll?

View official listing on sxsw.com

Speakers

LaRonda Davis

Pres, Black Rock Coalition

President of the Black Rock Coalition, Board member for Willie Mae Rock Camp for Girls, co-owner of Flaming Yoni Productions and Primordial Punk, road and merch manager for Burnt Sugar, copywriter for PKT, and graphic designer for friends, LaRonda thinks folks should feel free to... Read More →

Rob Fields

Founder, Black Rock Coalition

Rob Fields is a cultural strategist and marketer who is passionate about helping brands thrive at the intersection of marketing, business and contemporary culture. A strategic thinker, he helps companies not only understand contemporary culture, but build their brands in a socially... Read More →

Bevis Griffin

Founder, Deux Voix

Bevis M. Griffin Executive Director of Deux Voix Ltd. / Musician - Austin,TX Vocalist / Songwriter / Drummer / Arranger / Producer

Greg Tate

Conductor, AvantGroid

Greg Tate was a Staff Writer at The Vil lage Voice from 1987–2003. His writ ings on cul ture & pol i tics have also been pub lished in The New York Times, The Wash ing ton Post, Art fo rum, Rolling Stone, VIBE, Pre miere, Essence, Suede, The Wire, One World, Down beat, and Jaz zTimes... Read More →

Friday March 20, 2015 3:30pm - 4:30pm CDT
ACC Room 13AB

Music, Panel

Theme Historical
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, community, history, genres, and, eras

3:30pm CDT

Derivative Work: Copyright or CopyWrong?

We live in a thriving culture where creation of derivative work is inevitable. Similar to software developers, music creators continually borrow, mix, and enhance each other's sounds. Evolution in music comes from continual experimentation and inspiration from the past and present. This evolution of collaboration and the freedom to share these creations is now in danger of being compromised by outdated Copyright laws. Whether you're a famous DJ or a die hard fan, nobody is immune. Join our discussion as we share grass roots insights about the challenges, advantages and the future of user generated music from the perspectives of services, labels, creators and consumers.

View official listing on sxsw.com

Speakers

Kahlil Ashanti

Entrepreneur, Ashanti Enterprises Inc

After sifting through many titles, I've decided to accept the title of adaptor. Born in Germany, raised in Japan, finished school in Iowa - culture shock. Performed magic in Japanese at Caesar's Palace for three years, and I only barbecue with charcoal. I don't belong here, but since... Read More →

Erik Ashdown

CEO/Founder, Indiloop Media Inc

Erik Ashdown is the Founder and CEO of Indiloop a music technology company based out of Vancouver BC.

Conor Clarke

CEO, Wavo.me Inc

Conor Clarke is the founder and CEO of wavo.me, a venture backed micro-blogging platform that empowers the crowd to share and break new music.

Pete Ganbarg

EVP A&R, Atlantic Records

Edward Jones

Performance Dir, Air Force Entertainment

Jeff Levin

A&R, Atlantic Records

Clark Warner

Exec Creative Dir, Beatport

Friday March 20, 2015 3:30pm - 4:30pm CDT
ACC Room 15

Music, Panel

Theme Digital Music-Streaming
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, copyright, legal, royalties, &, copyright

3:30pm CDT

Everything You Know is Obsolete: Units vs ARPU

When it comes to interpreting music revenue numbers, everything you know is obsolete. Some countries are adopting streaming and digital quickly, and some continue to be dominated by physical sales. These changes lead to new deal terms. Artists and businesses will need to understand this new model to fortify a sustainable growth trajectory for the next ten years.

View official listing on sxsw.com

Speakers

Chris Carey

EVP, Digital Strategy & Business Dev, Media Insight Consulting

Chris is CEO of Media Insight Consulting, a London based research consultancy specializing in consumer surveys and big data analytics for the music industry. Chris started his career as an Economist at PRS for Music, moving to be Global Insight Director at EMI and subsequently Un... Read More →

Jonathan Dworkin

EVP, Digital Strategy & Business Dev, Warner Music Group

Jonathan Dworkin is Executive Vice President, Digital Strategy & Business Development, Warner Music Group. In this role Dworkin helps to develop and implement global digital strategy. His responsibilities include forging relationships with digital start-ups, negotiating with new services... Read More →

Mark Eisenberg

SVP/Strategic Initiatives, SoundExchange

Mark Eisenberg is the Senior Vice President, Strategic Initiatives at SoundExchange. Mark is responsible for identifying and executing new applications for SoundExchange’s world-class distribution platform, while developing new commercial relationships with existing and potential... Read More →

Mark Mulligan

Co-Founder and Analyst, Midia Consulting

Mark Mulligan is a media and technology analyst and co-founder of Midia Consulting, a boutique, media industry focused consultancy that delivers practical, results-driven outcomes for media companies and technology companies with content strategies. Mark helps companies build purposeful... Read More →

Tom Silverman

Founder & Exec Dir, The New Music Seminar

Tom Silverman is the founder and CEO of Tommy Boy Entertainment and founder of the New Music Seminar. He co-founded Dance Music Report magazine, which ran from 1978 to 1992 and co-founded the Dance Music Hall of Fame, (2003 - 2005). Tommy Boy is actively seeking urban and hip hop... Read More →

Friday March 20, 2015 3:30pm - 4:30pm CDT
ACC Room 12AB

Music, Panel

Theme Digital Music-Streaming
Level Advanced
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, global, digital, maximizing, revenues

3:30pm CDT

I've Got 99 Problems, But PR Ain't One

For any artist, transitioning from home grown media efforts to hiring a publicist or marketing expert can be a challenge. From helping form their image/brand to handling an entire press tour, most artists do not know what to expect when they allow agencies or labels to take the reins on promotional efforts. In addition, as important as it is to provide these services for your client, keeping them informed and confident in their work is the number one priority of the everyday publicist’s job. We will explore the art of client relations and educating musicians on what it means to have a publicist.word

View official listing on sxsw.com

Speakers

Tito Belis

Publicist, Big Hassle

Natalie Bisignano

Dir of Pub, Equal Vision Records

Natalie Bisignano is the Director of Publicity at Equal Vision Records, an independent record label based in Albany, NY, where she oversees publicity for the entire Equal Vision Records' roster, as well as for EVR imprint labels: Rory Records (founded by Max Bemis of Say Anything... Read More →

Dayna Ghiraldi

Founder/Pres/Publicist, Big Picture Media

Bold and passionate, Dayna decided it was time to pave her own way through the entertainment industry, thus Big Picture Media was born in 2007 with nothing more than a laptop and a cell phone. Eight years later, Dayna runs and operates all facets of the company. In 2012, Big Picture... Read More →

Rey Roldan

Owner, Another Reybee Production Inc

Friday March 20, 2015 3:30pm - 4:30pm CDT
ACC Room 11AB

Music, Panel

Theme Publicity
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, pr, branding, pr, journalism, &, media

3:30pm CDT

Life Beyond YouTube - Maximizing Your Monetization Opportunities

Ten years ago, YouTube pioneered the pathway for artists to gain significant revenues from their video assets. Today, there are many more ways to optimize return on your video investment. This group of video experts will explore and highlight the best current approaches to making the most from your fans’ insatiable appetite for imagery.

View official listing on sxsw.com

Speakers

Darryl Ballantyne

Founder & CEO, LyricFind

Darryl Ballantyne originally conceived LyricFind in 2000 with Mohamed Moutadayne and Chris Book at Ontario’s University of Waterloo to be the largest, most accurate destination for lyrics on the Internet. Officially launched in 2004, the company pioneered the licensed digital lyrics... Read More →

Ted Cohen

Managing Partner, TAG Strategic

Ted Cohen is Managing Partner of TAG Strategic. In an industry that’s been slow to embrace change, Ted was the exception to the stereotypical music-exec rule. But, when you start out on the road with The Sex Pistols, Alice Cooper & Van Halen, you’re primed for the unexpected... Read More →

Milana Rabkin

Digital Agent, United Talent Agency

Marc Scarpa

Producer, SimplyNew

Simplynew founder and executive producer/director Marc Scarpa combines 20 years in the digital space and live broadcasting with an understanding of consumer interests and popular culture. Scarpa’s experience gives him insights which would elude less experienced or integrated competitors... Read More →

Dana Shayegan

VP of Music, The Collective Digital Studios

Dana Shayegan is the Vice President of Music at the Los Angeles-based premium content network, Collective Digital Studio (CDS). At CDS, Dana operates one of the largest networks of independent music channels on YouTube and SoundCloud, averaging over 150 Million streams per month across... Read More →

Friday March 20, 2015 3:30pm - 4:30pm CDT
ACC Room 17A

Music, Panel

Theme Royalties
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, maximizing, revenues

3:30pm CDT

Tour Merch: The Most Overlooked Revenue in Music

With traditional revenue streams changing in the music industry, artists depend more and more on touring income. Merchandise sales often exceed all other income for an artist and is the number one opportunity to monetize a fan base, yet few talk about it and fewer know how to maximize this revenue. Hear from experts on how to manage this business, apply best practices, and increase tour merch profitability.

View official listing on sxsw.com

Speakers

Ben Brannen

Co-Founder & Pres, atVenu

After playing in bands and finishing college in Seattle, I moved to LA to work in music. Landed as an A&R guy/song plugger at BMG Music Publishing where the first song I pitched and placed received a Grammy award nomination. I started signing artists to pub deals. One of the indie... Read More →

Karl Hensel

Pres, Kings Road Merch

Karl Hensel is a proud University of Minnesota business school drop-out and has run Kings Road Merchandise since 2009. Originally a division of the Epitaph and Anti- Records family, Kings Road became a wholly independent company in 2011 . With offices in Los Angeles and Germany, they... Read More →

Ian Solomon

Tour Merch Coordinator / Artist Relations, Merchnow/Evr

Originally hired by Equal Vision Records in the mid-'90s, Ian worked on everything from product management, to marketing and publicity, to radio promotion, before being tapped to head up the label's then-fledgling merchandise printing operation.

Kelly Vermillion

Merchandise Dir, Triple 8 Management

Kelly Vermillion is currently the Merchandise Director at Triple 8 Management, a full service artist management company with offices in Austin, TX and Nashville, TN. Kelly has spent the last 10 years working directly with artists to maximize their merchandise business through touring... Read More →

Matthew Young

SVP WMG Merchandise/VIP, Warner Music Group

Matt Young is the Sr. Vice President of the Warner Music Group's merchandise/VIP/Ticketing team.

Matt Young

SVP WMG Merchandise/VIP, Warner Music Group

Matt Young is the Sr. Vice President of the Warner Music Group's merchandise/VIP/Ticketing team.

Friday March 20, 2015 3:30pm - 4:30pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme Retail-Physical
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, revenue, music, artist, how-tos

3:30pm CDT

TV Blanket Licences: Stitch Up or Opportunity?

UK television broadcasters including the BBC, ITV and Sky have instant access to nearly all of the world’s music under their blanket agreements with music collecting societies. To some, this is a great opportunity for songwriters and artists to promote their music, and it provides a democratic platform where all music receives equal rewards when it is used in television. To others, blanket licenses represent a loss of control and a missed opportunity to command individual synch fees. While blanket licenses in the UK generate significant revenue for music creators, they also generate confusion and debate.

View official listing on sxsw.com

Speakers

Nicky Bignell

Business Affairs Mgr, Music, BBC

Nicky's career in broadcasting in the UK spans 25 years. For many years she headed up the team responsible for music rights advice & clearance across all the BBC's services and commercial activities, is one of the foremost experts on commissioning original music for television and... Read More →

Peter Bradbury

Head of Music, Sky

Peter's first career was as a songwriter and performer in the 1990’s. He lives in London and has worked in the UK broadcasting industry for the last 18 years specialising in music rights. His career has included ITV television and the BBC where he was responsible for all music licensing... Read More →

Chris Meehan

CEO, Sentric Music

Chris' career started when he co-founded Sentric Music in 2006 after brief stints as a music manager and promoter.

Gareth Smith

VP, Big Deal Music

Gareth started work at Chrysalis Music in London in 2003, running the Synch dept until it’s sale to BMG Rights management in 2010. He then spent three years running the Synch and Marketing team at BMG Chrysalis- overseeing the creative integration and exploitation of well over a... Read More →

Friday March 20, 2015 3:30pm - 4:30pm CDT
ACC Room 8C

Music, Panel

Theme Licensing-Publishing
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, tv, licensing, licensing, &, syncs

5:00pm CDT

100 Years from Now: Preserving Pop Music History

Librarians and archivists who oversee some of the country’s foremost popular music research collections will discuss the unique holdings at their libraries and archives. They will talk about the issues involved in collecting and preserving popular music resources. Learn how to ensure the preservation of your work and your legacy for future generations.

View official listing on sxsw.com

Speakers

Susannah Cleveland

Asst Professor, Head of Music Library & Sound Recordings Archives, Bowling Green State University

Susannah Cleveland received her M.M. in Musicology and M.S. in Library and Information Science from the University of North Texas in Denton and her B.M. in Music History from Baylor University. Her research interests include non-textual description of music materials, popular music... Read More →

Greg Johnson

Blues Curator & Assoc Prof, University of Mississippi

Greg Johnson has served as the Curator for the Blues Archive at the University of Mississippi since 2002. He received his Masters of Library and Information Science from the University of Southern Mississippi in 2002, where he also received a Bachelor of Music in history and literature... Read More →

Andy Leach

Dir of Library & Archives, Rock & Roll Hall of Fame & Museum

Andy Leach is the Director of Library and Archives of the Rock and Roll Hall of Fame and Museum in Cleveland, Ohio. Andy holds degrees in music history and library and information science from the University of Illinois at Urbana-Champaign (UIUC) and has worked in music libraries... Read More →

Nicholas Meriwether

Grateful Dead Archivist, Grateful Dead Archive/University of California Santa Cruz

Nicholas Meriwether graduated with honors from Princeton University in history and received his MLIS from the University of South Carolina, where he was Oral Historian at the South Caroliniana Library. He did graduate work in history at the University of Cambridge and now serves as... Read More →

Gregory Reish

Director, Center For Popular Music

Greg Reish serves as Director of the Center for Popular Music, and Professor of Music History, at Middle Tennessee State University. He earned a BM in jazz guitar from the University of Miami and the MA and PhD in musicology from the University of Georgia, and has held faculty positions... Read More →

Friday March 20, 2015 5:00pm - 6:00pm CDT
ACC Room 15

Music, Panel

Theme Historical
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, history, libraries, genres, and, eras

5:00pm CDT

Books are the New Vinyl

As the digital age sucks more and more books into your iPad or Kindle, the need to have the physical in front of you that you can touch and feel and look at becomes an obsession. Yes, we want e-books and audio books, but just as the resurgence of vinyl has created a new cult status, so will the printed book, beautiful in all it's physical glory. Interesting stories, innovative ideas and visual content demands a physical component.

View official listing on sxsw.com

Speakers

Danny Bland

Author, N/A

Musician and long-time tour manager turned author, Danny Bland's first novel, "In Case We Die", is a brutally honest, descriptive, vivid tale of love and madness. He is a storyteller of ghosts, both spiritual and psychological. In his new book "I Apologize in Advance for the Awful... Read More →

Chuck D

Chuck D, Public Enemy/Enemy Books

Leader and co-founder of legendary group Public Enemy, social activist, author and digital music pioneer, Chuck D rose to acclaim in the 1980’s with a string of critically acclaimed and commercially successful albums that addressed weighty issues about race, rage and inequality... Read More →

Marc Gerald

SVP of Innovation, The Agency Group

Marc Gerald is Senior Vice President/innovation and runs the literary department at the The Agency Group where he represents a diverse roster of culture makers, thought leaders, entertainers and writers to the publishing world. A sample range from Eminem, Brian Wilson, Cash Money... Read More →

Rynda Laurel

CEO/Catalyst

Rynda Laurel has an extensive background in the music, entertainment, brand, and online space. She has helped expand and monetize numerous careers, companies, and ventures by focusing on the core strengths of a project then generating new opportunities for discovery and growth. Her... Read More →

Frank Turner

Artist

FRANK TURNER BIOGRAPHY 2015 When is an underdog no longer an underdog? Is it when he’s the act who begins the Olympics Opening Ceremony? Maybe it’s when he has headlined both Wembley Arena and O2 Arena, two of the UK capital’s biggest venues? Or perhaps it’s when each of his... Read More →

Friday March 20, 2015 5:00pm - 6:00pm CDT
ACC Room 16AB

Music, Panel

Theme Journalism-Writing-Media
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, photography, books, pr, journalism, &, media

5:00pm CDT

Chet Flippo: Texas’ Finest Music Journalist featuring Lyle Lovett

Chet Flippo put Lone Star music on the map with his scintillating style, taking Outlaw Country into the pages of Rolling Stone and other national magazines. He and his wife, the late writer Martha Hume, championed a diversity of music, their work “like a letter from home, a transitory home, a home for the soul,” as Flippo once wrote. “Music was, and still is, the starting point that what you listen to forms the soundtrack to your life.” This panel remembers Flippo, Hume, and their unforgettable contributions to music journalism – and our lives.

View official listing on sxsw.com

Speakers

Paula Batson

VP Mktg Communications, Magisto

Holly George-Warren

Writer, Jackalope Press

Lyle Lovett

VP Mktg Communications, Magisto

Joe Nick Patoski

Dir, Magisto

Friday March 20, 2015 5:00pm - 6:00pm CDT
ACC Room 17B

Music, Panel

Theme Historical
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, pr, journalism, &, media

5:00pm CDT

Controlling Content & Digital Distribution

A targeted discussion on the evolving issues over control and management of content distribution. We will discuss industry hot topics relating to the migration of content to the hands of new players, as well as large entities that historically were not content creators and the resulting effects it has on the content ecosystem. We will also discuss how independent content creators are building and harnessing the power of their content and brand in ways that could never be possible in the recent past. Discussion will also assess how the variations in pricing of digital goods across different platforms affects content distribution, the benefits (or lack thereof).

View official listing on sxsw.com

Speakers

Brandon Dorsky

Lyynks Inc., Lyynks Technologies Inc.

Jason Zone Fisher

Founder & CEO, In The Zone Productions

Jason Fisher is not only an award winning filmmaker, but also the co-host of a popular Big Ten Network show and coveted host of creative content for brands. Mr. Fisher has worked closely with Skype, Progressive, Butterfinger and Gillette to develop unique and engaging brand driven... Read More →

Jennifer Lee

Creator, Plympton

Kendrick Nicholls

Founder & CEO, Two Fresh

Sherwyn Nicholls

Founder & CEO, Two Fresh

Chris Sievernich

Founder & Pres, Lyynks Music

Chris Sievernich is in charge of company operations and partnerships in addition to managing the software design and system wide engineering teams and technology strategies for Lyynks. He is a music lover and musician who, along with his development team, designed the Lyynks Music... Read More →

Jason Spitz

Head of E-Commerce, Maker Studios

Jason Spitz has spent his career at the intersection of music, marketing, and E-commerce. While working at Rhino Entertainment (a division of Warner Music Group), Jason oversaw direct-to-consumer E-commerce for The Grateful Dead. He ran the official online store, coordinated direct... Read More →

Friday March 20, 2015 5:00pm - 6:00pm CDT
ACC Room 13AB

Music, Panel

Theme Digital Music-Streaming
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, discovery, &, delivery, distribution, content

5:00pm CDT

How Musicians Get Paid: The View From DC

These days, there's a lot of talk about reforming some or all of the music licensing system--in Congress, and in government agencies like the Copyright Office, Patent and Trademark Office, and Department of Justice. Policymakers are considering reforming the rules that govern licensing for performing, reproducing, and distributing songs and sound recordings, and the results could have a huge impact on musicians and their fans.
Come hear about the current state of the DC debate and learn about how you can make your voice heard.

View official listing on sxsw.com

Speakers

Jennifer Choudhry

Legislative Dir, Office Of Rep Doug Collins

Jodie Griffin

Sr Staff Atty, Public Knowledge

Jodie Griffin is a Senior Staff Attorney at Public Knowledge, where she specializes in telecommunications and copyright law, advocating for the public on issues that range from online music licensing to the technological transition of our phone network. Jodie is also a Professorial... Read More →

Casey Rae

Interim Exec Dir, Future of Music Coalition

Norberto Salinas

Democratic Counsel, House Committee on the Judiciary

Friday March 20, 2015 5:00pm - 6:00pm CDT
ACC Room 9BC

Music, Panel

Theme Policy-Politics
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, politics, licensing, royalties, &, copyright

5:00pm CDT

How To Crack UK Radio

BBC radio heavyweights Steve Lamacq and Huw Stephens reveal how to get a foot in the door at UK radio. How can international artists make the most of initial airplay? Do bands still need pluggers? What are the common mistakes made by artists and labels when launching their band? How important are international events for UK radio?

View official listing on sxsw.com

Speakers

George Ergatoudis

Broadcaster, BBC Radio/Radio 1

George Ergatoudis was appointed Head of Music, BBC Radio 1 in October 2005, and added 1Xtra to his remit in April 2009.

Steve Lamacq

Broadcaster, BBC Introducing

Steve Lamacq is acknowledged as one of the UK’s most avid supporters of new bands, and currently presents 4 - 7pm weekdays on BBC Radio 6 Music.

Dermot O'Leary

Broadcaster, BBC Introducing

Sarah Stennett

Broadcaster, Turn First Artists

Huw Stephens

Broadcaster, BBC Introducing

Huw Stephens presents a new music show on BBC Radio 1 on Monday, Tuesday and Wednesday evenings.

Friday March 20, 2015 5:00pm - 6:00pm CDT
ACC Room 17A

Music, Panel

Theme International
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, radio, global, international, issues

5:00pm CDT

The Art of the Interview

As an artist, what can you say in an interview that will get the world’s attention? What does your audience want to find out from you? How does one balance privacy with the need to catch the attention of editors, bloggers, podcasters, and fans?
As media, how should one prepare for an interview? How do you get a great interview out of an artist uninterested in speaking with you?
We'll deconstruct the art-form from both sides of the microphone, providing an excellent discussion about what works, and what doesn’t. Some techniques accepted as standard will be dismissed and an update of the art-form for new technologies is discussed.

View official listing on sxsw.com

Speakers

Ryan Downey

Partner/Mgr, Superhero HQ

Godless

Podcaster, Metalsucks.net

Lesser half of the Metalsucks Podcast, the extreme metal world's go-to weekly podcast for commentary and interviews with the best the scene has to offer including giants such as Tom Araya of Slayer, Scott Ian of Anthrax, Phil Anselmo of Pantera / Down, and many more.

Chuck Loesch

Program Dir, No Control Radio/KROX

Jaan Uhelszki

Partner/Mgr, Superhero HQ

Friday March 20, 2015 5:00pm - 6:00pm CDT
ACC Room 18D

Music, Panel

Theme Journalism-Writing-Media
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, media, journalism, pr, journalism, &, media

5:00pm CDT

Touring & Taxes: Where $10K Isn't Really $10K

From Boston to Brisbane, Los Angeles to Leeds, Raleigh to Regina, tax withholdings at show settlement are a frequent occurrence on tour. Get schooled on the taxation issues of touring by business managers who fight The Man for their artists’ money on a daily basis. We will review which states require promoters to withhold on the artist’s money, what can be done to reduce this tax withholding before the show, and what can be done get it refunded after the show. We'll also review taxation issues of touring in Canada, Europe, the Far East, and South America. The IRS’s Central Withholding Agreement program for foreign artists touring the United States will also be discussed.

View official listing on sxsw.com

Speakers

Eddie Bull

Partner, Synergy Business Mgmt

Mark Kaplan

Business Mgr, deBlois Mejia & Kaplan Llp

Mark Scribner

Business Mgr, Piemonte & Liebhauser LLC

Mark is a Managing Partner with the business management firm Piemonte & Liebhauser LLC, located in Florham Park NJ. He specializes in handling the business affairs for entertainers in the music industry. In his 20 years as a business manager Mark has worked with clients in several... Read More →

Friday March 20, 2015 5:00pm - 6:00pm CDT
ACC Room 11AB

Music, Panel

Theme Touring-Venues
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, tour, government, artist, how-tos

12:30pm CDT

Alan Lomax at 100: A Centennial Retrospective

2015 marks the centennial of the birth of Alan Lomax, America's foremost folklorist of the 20th century. This panel will survey his work documenting, preserving, and promoting traditional music and culture from 1933 to 1991, both in America and around the world; explore the technological, media, cultural, and social influences of that work; and discuss contemporary - and future - outlets and applications, and the ongoing importance, of Alan Lomax's collections.

View official listing on sxsw.com

Speakers

Don Fleming

Exec Dir, Alan Lomax Archive

Don Fleming is Executive Director of ACE and the Alan Lomax Archive. He supervises all ACE preservation, publication, dissemination and repatriation projects. Don developed a proactive system of locating artists/heirs and maintaining correspondence, agreements, and royalty payments... Read More →

Todd Harvey

Folklife Specialist, Reference, American Folklife Center/Library Of Congress

Betsy Peterson

Dir, American Folklife Center/Library Of Congress

Nathan Salsburg

Curator, Alan Lomax Archive

Saturday March 21, 2015 12:30pm - 1:30pm CDT
ACC Room 11AB

Music, Panel

Theme Historical
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, culture, folk, genres, and, eras

12:30pm CDT

Band Website Extreme Makeover Part 2: How to Build a Stunning Website Yourself

Using a website chosen during part 1 of this session, our experts will explain how they gave it a fresh redesign and rebuilt it according to best practices. This panel will show musicians how to create an effective website that will impress new visitors, keep fans engaged, get people signed up to their mailing list, and shopping from their online store. The panel will discuss how a band’s website should be organized, what content needs to be included, how it should be designed, and what mistakes to avoid.

View official listing on sxsw.com

Speakers

Dave Cool

Dir of Artist Rel, Bandzoogle

Chandler Coyle

Co-Founder, Music Geek Services

Digital Geek and Partner at Music Geek Services. We are a digital marketing firm that specializes in fan engagement and direct-to-fan campaigns.

David Dufresne

CEO, Bandzoogle

Brian Felsen

Pres, AdRev

Ari Herstand

Musician, Blogger, Ari's Take/Digital Music News

Saturday March 21, 2015 12:30pm - 1:30pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme Social Media-Websites
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, web, ux, artist, how-tos

12:30pm CDT

Be Your Own CEO

Come delve into the brave new world of a DIY career. Major technological developments and online piracy have dramatically altered the music industry and traditional modes of establishing and sustaining careers in entertainment. This panel will feature some of music’s most innovative and progressive trendsetters as they discuss new creative and insightful ways for artists, content creators and songwriters to launch and maintain a career in today’s complicated and ever-challenging marketplace.

View official listing on sxsw.com

Speakers

Jay Frank

Owner, DigSin

J Gibson

Head of Content Aquisition, Rumblefish

Is Head of Content Acquisition at Rumblefish, with background experience in finance and then hanging it entirely up to consecrate his time to music, led him through the early 2000s embracing digital distribution with companies like IODA and The Orchard while also Co-Founding reapandsow... Read More →

James Leach

VP Writer/Publisher Rel - West Coast Operations, SESAC

James began his music career as an intern at Famous Music Publishing before transitioning to ATV Music Group as an intern and where he eventually became Director of Creative Affairs, having the opportunity to work with artists such as Brownstone, and SWV among many others. Upon leaving... Read More →

Tracy Maddux

CEO, CD Baby

Dmitri Vietze

N/A, StoryAmp LLC

Saturday March 21, 2015 12:30pm - 1:30pm CDT
ACC Room 15

Music, Panel

Theme How To-DIY
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, diy, career, artist, how-tos

12:30pm CDT

Demystifying Mastering

The first in the Premier Mastering series, this panel will address the question "What is Mastering?" as well as how mastering has evolved to address modern technology issues such as the compression process on audio that happens after the music has left the mastering studio. Other topics include the resurgence of Hi-Res audio and vinyl.

View official listing on sxsw.com

Speakers

Gavin Lurssen

Owner/Chief Mastering Engineer, Lurssen Mastering

Since 1991, Gavin has established himself as a prominent mastering engineer in the industry having earned 3 Grammy Awards including 2 for Album of the Year for “O Brother, Where Art Thou?” And Alison Krauss/Robert Plant’s “Raising Sand”. He also won a Latin Grammy for Diego... Read More →

Andres Mayo

Chief Engineer/Producer/AES President, Andres Mayo Mastering & Audio Post

Andrew Mendelson

Owner/Chief Mastering Engineer, Georgetown Masters

Andrew Mendelson is the owner and Grammy Nominated Chief Mastering Engineer of Georgetown Masters in Nashville, Tennessee. Following a three-year stint at the highly regarded Telarc Records, Mendelson moved to Nashville to apprentice under Georgetown’s storied co-founder Denny Purcell... Read More →

Michael Romanowski

Chief Engineer/Owner, Lurssen Mastering

Michael Romanowski is the owner and chief mastering engineer at Michael Romanowski Mastering, based in San Francisco. Since 2002, Michael has worked to support the tradition of the San Francisco sound (having trained with Paul Stubblebine, who apprenticed with George Horn) and has... Read More →

Saturday March 21, 2015 12:30pm - 1:30pm CDT
ACC Room 12AB

Music, Panel

Theme Studio-Producers
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, artist, how-tos

12:30pm CDT

How and Why to Let Others Remix/Mashup Your Work

Remix and mashup media and culture are gaining prominence, but continue to face serious legal hurdles. That's because these artists rely on the ability to sample or build on the work of others, and most music isn't licensed in a way that lends itself to this purpose. Many musicians would be happy if their own work were used in remix or mashup, but just don't know how to make their work available for downstream collaboration while still maintaining ownership and the ability to profit. Learn about how to release your work under a Creative Commons license that allows others to use it, how to do so and still make money, and why it's important.

View official listing on sxsw.com

Speakers

Jodie Griffin

Sr Staff Atty, Public Knowledge

Dr. Larisa Mann

Asst Prof/Artist, NYU/Dutty Artz NYC

Timothy Vollmer

Mgr, Public Policy, Creative Commons

Timothy Vollmer is Public Policy Manager. He coordinates public policy positions in collaboration with CC staff, international affiliate network, and a broad community of copyright experts. Timothy helps educate policymakers at all levels and across various disciplines such as education... Read More →

Chris Zabriskie

Producer / Composer, Treehouse

I'm Chris Zabriskie and I'm a producer and composer.

Saturday March 21, 2015 12:30pm - 1:30pm CDT
ACC Room 13AB

Music, Panel

Theme Licensing-Publishing
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, producing, licensing, royalties, &, copyright

12:30pm CDT

SXSW Deep Dive Series: Hip Hop

In addition to media and festival favorites, SXSW is a hotbed of developing talent from all over the globe. Dig deeper into this year's performers with an in depth analysis of specially curated songs, hand picked by SXSW programmers. A panel of trusted industry professionals will be tasked with offering their unique insight as to the potential success of these up and comers in this guided conversation, meant to shed light on some of the lesser known, but still burgeoning talent at SXSW. This session will showcase on Hip Hop showcasing artists.

View official listing on sxsw.com

Speakers

Brian Hobbs

Asst Music Fest Coord, SXSW STAFF

DJ Burn One

CEO/Producer/DJ, Five Points Music Group

Steve Raze

Exec Producer, AllHipHop.com

Saturday March 21, 2015 12:30pm - 1:30pm CDT
ACC Room 18D

Music, Panel

Theme Genre Specific
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, genres, and, eras

12:30pm CDT

We Like It Like That - Latin Boogaloo

Latin boogaloo is New York City. It is a product of the melting pot, a colorful expression of 1960s Latino soul, straight from the streets of El Barrio, the South Bronx and Brooklyn.
Starring Latin boogaloo legends like Joe Bataan, Johnny Colon and Pete Rodriguez, We Like It Like That explores this lesser-known, but pivotal moment in Latin music history, through original interviews, music recordings, live performances, dancing and rare archival footage and images.
From its origins to its recent resurgence in popularity, We Like It Like That tells the story of a sound that redefined a generation and was too funky to keep down.

View official listing on sxsw.com

Speakers

Joe Bataan

Artist/Performer, We Like It Like That

Felix Contreras

Host, NPR Music

Bobby Marin

Pres, We Like It Like That

The Mambo Music label was created with the intention of releasing classic Mambo/Salsa recordings of the past. Many of these recordings have never been released. Some are from little known labels. Some are from "live" performances. In any case, if you love Afro-Cuban music, you are... Read More →

Mathew Ramirez Warren

Dir, We Like It Like That

Mathew Ramirez Warren is a documentary filmmaker and journalist born and raised in New York City. He has worked for the New York Times and NBC, and was awarded grants from the National Endowment for the Arts and the New York State Council of the Arts to complete his first feature-length... Read More →

Saturday March 21, 2015 12:30pm - 1:30pm CDT
ACC Room 17B

Music, Panel

Theme International
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, international, issues

2:00pm CDT

Acoustic Cafe + SongCraft Presents

Acoustic Cafe airs on 90+ stations in the US for 3 million weekly listeners. Two SXSW artists will write and perform brand new songs for this session. Host Rob Reinhart will interview the artists and document the process. The discussion will encompass songwriting, creativity on the fly, radio, and the impact of social media on production schedules. Acoustic Cafe will post videos and interviews after the panel.

View official listing on sxsw.com

Speakers

Ben Arthur

Songwriter, SongCraft Presents

Ben Arthur’s new release, Call and Response, is a collection of “answer songs” responding to other artists’ work. As well as responding to songs by the Rolling Stones (“Sympathy for the Devil”) and Bruce Springsteen (“Atlantic City”), Ben also wrote and recorded songs... Read More →

Rob Reinhart

CEO, Acoustic Cafe/RDR Radio

Saturday March 21, 2015 2:00pm - 3:00pm CDT
ACC Room 16AB

Music, Panel

Theme Other
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, songwriting, radio, featured, sessions

2:00pm CDT

Content is CEO

In this new world of evolving music release models with direct access to fans through web and social media and diminished control of promotion and distribution by traditional partners (Record Labels/TV/Print/Radio) the Content is CEO panel focuses on the shift toward more content creators (artists) owning their copyrights, running their own business and cultivating their brand successfully as entrepreneurs, as one of the trends representing a portion of the new music and entertainment industry.
The panel features several different types of artists who have approached claiming control of their business and career differently, and also engages industry professionals with experience in the evolving industry to reflect on the pro’s and cons of content creators at the helm of their business and brand, and what this model represents to the industry at large as the rules are rewritten on commercial success, cultural relevance and career longevity.

View official listing on sxsw.com

Speakers

Matthew Caws

Artist, Nada Surf

Zack Greenburg

Sr Editor, Forbes

Zack O'Malley Greenburg is a Forbes senior editor and author of the Jay Z biography 'Empire State of Mind' and 'Michael Jackson, Inc.' Zack covers the business of entertainment for Forbes, where he's investigated topics from pension fund scandals to Justin Bieber's venture capital... Read More →

Taylor Hanson

Artist, Hanson

Isaac Hanson

Artist, Hanson

Martie Maguire

Artist, C3 Presents

Saturday March 21, 2015 2:00pm - 3:00pm CDT
ACC Room 15

Music, Panel

Theme Other
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband

2:00pm CDT

Friends Don’t Let Friends Press Bad Vinyl

The allure of releasing your project on vinyl has never been greater. The CD standard was developed to work around the limitations of the vinyl format. Making a good vinyl pressing was a challenge back then, and even more so today, due to the age of the tools, cutting, plating and pressing the copies. Learn what can go wrong in the process and what to look for when you get your pressings back from the manufacturer to make sure you are getting your bang for the buck.

View official listing on sxsw.com

Speakers

Andy VanDette

Sr Mastering Engineer, Engine Room Audio

Andy VanDette is a Mastering Engineer from NYC. Starting as intern under Bob Ludwig at the legendary Masterdisk studios during the vinyl heyday in the summer of 1984. He was Chief Engineer of Masterdisk 2000-2014. He recently mastered charting projects for Rush, Brian Blade, Framing... Read More →

Saturday March 21, 2015 2:00pm - 3:00pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme Retail-Physical
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, music, history, artist, how-tos

2:00pm CDT

How College Music Business Programs Can Help You

Many colleges and universities continue to add and/or further develop music business education as part of their curriculum, in order to better prepare aspiring artists and music professionals. Traditional and non-traditional students gain valuable knowledge and experience from these programs. At the same time, many schools also offer various partnership opportunities, including student-run enterprises, internship programs, and research that can serve as a resource for other musicians, entrepreneurs, and businesses. This discussion will center on how, in these and other ways, almost anyone can benefit from utilizing music business programs in higher education.

View official listing on sxsw.com

Speakers

Serona Elton

Chair- Music, Media, & Industry Dept, Assoc Professor, University of Miami

Serona Elton, Esq., has extensive experience as a music industry professional and educator. She is currently an associate professor, Chair of the Music Media & Industry Department, and Director of the Music Business & Entertainment Industries Program at the University of Miami Frost... Read More →

Storm Gloor

Assoc Professor, Music & Ent Industry Studies, University of Colorado Denver

Storm Gloor is an associate professor in the Music and Entertainment Industry Studies department of the College of Arts and Media at the University of Colorado Denver. He teaches courses in music marketing, the future of the music business, and is the faculty advisor for the College’s... Read More →

Ben O'Hara

Head of Music Business (Higher Education), Box Hill Institute

Ben O’Hara has taught music industry business at a number of institutions across Australia including the Sydney Institute of TAFE Ultimo, The University of Tasmania, EORA College, and JMC Academy in Sydney and Melbourne. He is currently the Head of Higher Education (Music Business... Read More →

Geoffrey Schulman

Professor, Department Chair - Music Business, Performance + Technology, Austin Community College

Geoffrey Schulman has worked in Texas and Los Angeles on all sides of the music business – in retail, as an artist manager, as an A&R rep, as a radio and marketing director, and as an entrepreneur, for companies like Arista Records, Island Records, A&M Records, as well as his own... Read More →

Saturday March 21, 2015 2:00pm - 3:00pm CDT
ACC Room 11AB

Music, Panel

Theme Other
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, education, research, artist, how-tos

2:00pm CDT

How Tech Companies Are Improving Event Discovery

From one-click shopping to rideshares, consumer technology has made our lives dramatically easier, yet fans still endure a lot of friction in the process of finding events, buying tickets, and coordinating with friends. Tech companies like Google and Facebook have focused their attention on event discovery, joining innovators like DoStuff Media and Ticketfly in the crusade to make live music a bigger part of our lives. With rich consumer data and powerful personalization algorithms, these companies are launching new experiences that deliver event recommendations to the right audience at the right time. Learn what’s new, what’s coming, and what it means for you.

View official listing on sxsw.com

Speakers

Justin Boyan

Prod Mgr for Events Google Search & Knowledge Graph, Google

Justin is the Product Manager for Events in Google Search and the Knowledge Graph. He joined Google in 2011 from ITA Software, where he was VP of Web Data Integration and Associate Chief Scientist. Prior to that, he did a computer science Ph.D. at Carnegie Mellon and was an actual... Read More →

Jackie Chang

Prod Partnerships Mgr, Facebook

Jackie is a product partnerships manager at Facebook, where she works on various platform products and the recently launched Official Events product. She has also collaborated with large brand and technology leaders on category-defining integrations in commerce, health/fitness, and... Read More →

Michael Feferman

Co-Founder, DoStuff Media

Michael is the Co-Founder of DoStuff Media where he oversees Business Development. DoStuff is a network of local culture and event guides for live music fans, and has offices in 16 cities across North America including New York, LA, Chicago, San Francisco, Austin, Toronto, and Mexico... Read More →

Aditya Koolwal

Product Mgr, Facebook Events, Facebook

Aditya has been the Product Manager for Facebook Events since 2013. Before that, he was a Product Manager on Facebook Newsfeed.

Scott Owens

Founder/CEO, DoStuff Media

Scott has worked within the local discovery realm since he began his first company, in 1998. Scott's started 5 other companies since then, including DoStuff Media which was the product of 16 years of learning what makes cities, and the people in them, tick. Now, DoStuff is a national... Read More →

Kristina Wallender

VP Mktg, Ticketfly

Kristina Wallender is VP of Marketing at Ticketfly where she helps event promoters and venues create better experiences for fans of live events. Before joining Ticketfly, Kristina spent 6 years at Amazon.com in marketing and product leadership roles. She is passionate about helping... Read More →

Saturday March 21, 2015 2:00pm - 3:00pm CDT
ACC Room 17B

Music, Panel

Theme Technology
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, mobile, festivals, live, &, fan, experiences

3:30pm CDT

Power Networking in the Music Business

If you’re an aspiring artist, music producer, artist manager or music industry executive, you should know that talent and skill can only take you so far. Those who truly thrive in today’s music business know how to network with others. Learn what it takes to successfully network in today’s music business.

View official listing on sxsw.com

Speakers

Qiana Conley

Owner, cue the creatives

Qiana Conley began her career in music at Epic Records, contributing in Promotions/A&R for projects by Michael Jackson, Jennifer Lopez and B2K. Conley moved into music publishing as Director of Creative/A&R, Television and Film, pioneering catalogue development and copyright exploitation... Read More →

Glenn Litwak

Owner, Law Offices of Glenn T Litwak

Mr. Litwak specializes in music and entertainment law. He has extensive expertise in negotiating and drafting a wide variety of contracts relating to the entertainment industry. He also has many years of experience handling entertainment industry litigation.

Allison Shaw

Co-Founder, incroud

Shaw started her music career as a DJ for mainstream rock format station 94 Rock in Albuquerque. Allison also was a writer for VH1/MTV online from 1998-2002. In 2004 Shaw started nationally distributed Hyperactive Music Magazine and the Hyperfestival and Conference in New Mexico... Read More →

Emily White

Co-Founder, Whitesmith Entertainment & Dreamfuel

Emily White is the co-founder of Dreamfuel, the premiere crowdfunding platform for athletes, teams, and sports organizations. As a leader in the Entertainment industry, White is applies proven techniques of a direct-to-consumer field to sports; where the concept is fresh and growing... Read More →

Saturday March 21, 2015 3:30pm - 4:30pm CDT
ACC Room 17A

Music, Panel

Theme How To-DIY
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, advice, &, networking

3:30pm CDT

Public Relations, Public Radio, & Music

Public radio continues to be at the top of many publicists' target lists. These national programs and podcasts have demonstrated an ability to draw quality fans to album releases, sometimes using traditional radio interview techniques and sometimes through public radio's impressive pivot to online audiences. National radio and online radio programs have a unique set of needs to create their programming and its important for publicists and managers pitching them to understand those needs. You'll hear from some of the most influential producers in public radio's music coverage.

View official listing on sxsw.com

Speakers

Bob Boilen

Host/Creator NPR's All Songs Considered, NPR Music

Monika Evstatieva

Director - NPR's All Things Considered, NPR Music

NPR's All Things Considered music selector, journalist and live broadcast conductor.

Vince Pearson

Producer, NPR Morning Edition

Dmitri Vietze

N/A, StoryAmp LLC

Saturday March 21, 2015 3:30pm - 4:30pm CDT
ACC Room 15

Music, Panel

Theme Publicity
Level Intermediate
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, pr, radio, pr, journalism, &, media

3:30pm CDT

What is Record Production and Why Do You Need It?

With so many artists taking a DIY approach to record production, what is the actual necessity for a record producer in 2015? Producers and artists alike will discuss how a producer can enhance an artist's creativity and help your music get heard.

View official listing on sxsw.com

Speakers

Michael Beinhorn

Pres, Behavioral Strategies Group, Inc

Stewart Lerman

Producer, Righteous Sound, Inc

Bronx born, NY based Music Producer/Engineer/Mixer for Audio and Film. Over 100 albums, Grammy Winner, 56 Episodes of Boardwalk Empire, Regina Spektor, Elvis Costello, Noah Jones, Rufus Wainwright, The Roches, David Johansen, Patti Smith, Marshall Crenshaw, Liza Minelli, etc.

Tarek Musa

Artist, Spring King

Tarek Musa is an up coming young producer, mix engineer and songwriter. Tarek also plays and writes/produces for Spring King (UK) who will be playing 6 shows at this years SXSW (2015) Festival. Having graduated from the Liverpool Institute for Performing Arts (LIPA), picking up the... Read More →

Claire Southwick

Artist & Producer Mgr, Transgressive

Beginning her career at an indie label called Blue Dog, a subsidiary of V2 Records, Claire worked in PR, publishing and management before dipping her toe into producer management at Sanctuary Music and progressing to set up her own Producer management company. Claire then became partners... Read More →

Saturday March 21, 2015 3:30pm - 4:30pm CDT
ACC Artist Central in Ballroom E

Music, Panel

Theme Studio-Producers
Level Beginner
Type Solo / Dual / Panel
Tags music-badge, platinum-badge, artist-wristband, producer, diy, artist, how-tos

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