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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Friday, March 13
 

11:00am

Create Your Own KindSign to Inspire Your Community
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed.
Since the first urban environments of the Roman Empire, to modern day metropolises, our cities have been filled with physical signage that passively direct, lead, and inform our actions and behavior. Many of these signs communicate to us a universal civic code of etiquette, reminding us not to litter, pick up after your dog, and slow down because a school is near. Noun Project is expanding on this idea with KindSigns, an art project that encourages everyday citizens to create signs that communicate personalized, provocative messages to challenge, inspire and delight those around them.
Join Noun Project in an exciting workshop where you will create your own KindSign with a powerful pictographic messages. Participants will learn the fundamentals of visual communication and semiotics, how to create an icon, and finally will get the chance to help inspire others.
The workshop will kick off with a presentation about the power of visual communication. Then during the next hour, you will play a game designed to help generate ideas for your own KindSign. After this participants will sketch out their ideas. Finally the last 30 mins will be spent on group presentations.
After the event, The Noun Project will transform the sketches into polished icons, and print the designs on signage. The final aluminum signage, containing both message & pictogram, will be mailed to each participant to share in their own built environment.

View official listing on sxsw.com

Speakers
avatar for Edward Boatman

Edward Boatman

Chief Creative Officer, The Noun Project
Edward is a designer and creative thinker that can always find beauty and inspiration in the world around him. Edward is one of the founders of The Noun Project, a growing open sourced visual dictionary of the symbols and icons that form the world’s visual language. Trained in design... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 307 110 E 2nd St

11:00am

Data Science Without Being a Data Scientist
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Minimal experience with coding.
What to Bring:
Please bring your laptop.
Attendees will get the most out of the workshop if they have access to Mathematica and Wolfram Cloud. Please download prior to the workshop. A free trial version of Mathematica is available here: https://www.wolfram.com/mathematica/trial/ To access Wolfram Cloud, please follow this link, select "Wolfram Programming Cloud" and create an account: http://www.wolframcloud.com/
Today, far more data is being generated than is ever properly analyzed. Making data easier to analyze will benefit everyone, from the corner ice-cream store and budding student to Walmart and the World Bank. Unfortunately, today's tools make data science the province of a small group of experts, limiting the potential impact of all this new data. In this workshop, we will walk you through the basic steps of data science work, and show you how next-generation tools can remove much of the complex drudgery that limit data science to a privileged few. The workshop will be interactive: all participants will start with a browser and end with a multiple data science applications in the cloud. We'll wrap up by discussing the future of data science.
During this workshop you will:
- Get an overview of what data science is
- Get practical experience with data science techniques
- See how the next generation data science tools can unlock powerful, automated data science workflows
This two and a half hour long workshop will go as follows: The first 45 minutes will be an overview and discussion session, followed by a 15 minute break. We will then break into groups for a hands-on session of 1h15. The last 15 minutes will be a wrap-up discussion.

View official listing on sxsw.com

Speakers
avatar for Etienne Bernard

Etienne Bernard

Research Assoc/Advanced Research Group, Wolfram Research
Etienne Bernard holds a PhD in statistical physics from ENS Paris. During in thesis "Algorithms and applications of the Monte Carlo method: two-dimensional melting and perfect sampling", he designed Markov-chain Monte Carlo algorithms in order to solve physics problems. He then worked... Read More →
avatar for Taliesin Beynon

Taliesin Beynon

Mgr & Dev Lead Advanced Research Group, Wolfram Research
Taliesin Beynon leads the Advanced Research Group at Wolfram Research, where he works on various data science and Wolfram Language-related projects. Taliesin has been with Wolfram Research for four and a half years. Previously, he worked at cloud computing and computer vision startups... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Salon H 110 E 2nd St

11:00am

Designing Your Future with the Connected Car
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
N/A. This workshop is open to all. Roadtrippers, everyday commuters, car hobbyists, and automakers are all invited to attend.
What to Bring:
Please bring an open mind and a willingness to participate in activities.
Vehicles continue to grow smarter and more connected. From cars that interact with our homes and cities to driverless cars that chauffeur us wherever we want to go, the next ten years will see a fundamental shift in the way we engage with our cars and the role they play in our lives.
Magazines and concept videos are beginning to show what this connected future might look like. But as drivers, passengers, and pedestrians, what does the connected car mean for the way we live? What role will the connected car have in the way that we do our work and care for our families? How will it change the great American road trip?
Join frog as we take a user-centered design approach to explore the future of the connected car. In a two-and-a-half-hour workshop, we will discuss the changing relationship we have with cars now, explore the technological changes we might see in the near future, and sketch out a range of concepts and future experiences that the connected car will enable.
Takeaways - This workshop will provide attendees with:
* An overview of the latest in automotive trends and technology
* A range of new connected car concepts focusing on how they will fit into our daily lives
* Experience using the user-centered design approach
* Fun! Through a unique, hands-on and highly creative workshop
Agenda: After spending time up front covering the latest trends in connected car technology (15 minutes) we’ll break into groups to explore and inspire new concepts with user-centered methods and scenario based ideation (60 minutes). After a short break, we’ll spend 45 minutes to bring these concepts to life with various tools including our new Story Board Photo Booth. The last 30 minutes is for team presentations. This will be a fast-paced, hands-on workshop that will give attendees the opportunity to be creative and collaborative.

View official listing on sxsw.com

Speakers
CE

Cobie Everdell

Creative Dir, frog
Cobie is a creative director at frog, a global product design and strategy firm, and has focused his 9-year career on developing exceptional new products and services. His passion centers on leveraging a deep understanding of user needs and workflows to inspire compelling design solutions... Read More →
avatar for Diny Huang

Diny Huang

Program Manager, frog
As a Program Manager in frog's San Francisco studio, Diny has led several digital and physical design programs. She has worked with a variety of Fortune 500 companies, startups, and nonprofits. She brings a passion for getting things done and empathy for the needs of end user while... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St

11:00am

How to Keep Ideas Alive After SXSW
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed to bring.
No matter where you work in marketing—agency, client, vendor, etc.—you leave SXSW with a ton of inspiration and ideas. Unfortunately, very few ideas actually make it all the way from the mere idea stage and into a live campaign. And, the truth is, getting something out the door that is a new, innovative and interesting is often more difficult and expensive than we anticipate. In this workshop, we offer a chance to reflect on and digest some of your SXSW experience by strategizing ways you can sell them in when you get home. For example, we will review scenarios such as a web app, a social campaign, and a cool piece of connected hardware and play through the real-life situations that would help you make them apart of a plan and bring them to market. To make things more fun (and realistic) we’ll break into teams to develop the solutions – then rank each teams outcome with a likelihood of success.

View official listing on sxsw.com

Speakers
avatar for Christian Dodd

Christian Dodd

VP, User Experience Strategy Dir, Cramer-Krasselt
Christian Dodd is fascinated by the way digital tools fundamentally alter the way people communicate with each other, both as individuals and as representatives of businesses and brands. The last 5+ years at C-K have allowed Christian the opportunity to help Porsche attract and communicate... Read More →
avatar for Nicholas Papagiannis

Nicholas Papagiannis

VP Search Dir, Cramer-Krasselt
Nick brings 16 years of digital marketing experience to the table, with a primary focus in search marketing and delivery. Nick has been the beneficiary of a career that began in digital from the get-go. After earning his Business Administration degree from the University of Illinois... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 301-302 110 E 2nd St

11:00am

Introduction to Programming Robots
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prior programming experience required, though you should know how to use your computer and install software on it.
What to Bring:
Bring your laptop! The hardware required will be provided, so just come with an enthusiastic interest in building a circuit.
During this workshop, participants will actively learn how to build a small circuit using the Adafruit Trinket and the Arduino platform. Participants will learn to install, set up and configure the Arduino IDE to load sketches onto the trinket. Once set up, participants will build a programmable circuit using a breadboard and a small number of sensors and a multicolor led. Once set up the circuit will control the intensity and color of the led with a button and a potentiometer.
During the first half of the workshop, the participants will learn a bit of history about the Arduino, some basics of circuitry, and everything they need to use the Arduino IDE. After a break, the second half of the class will consist of building a specific circuit using the supplied kit, and then writing a program in the Arduino IDE to control the circuit they created. The last 15 minutes of the class will consist of a Q/A session, along with demonstrations of any unique circuits created by the participants.

View official listing on sxsw.com

Speakers
avatar for Micah Acinapura

Micah Acinapura

Sr Software Engineer, Huge
Micah Acinapura has been building interactive, digital experiences in the advertising and gaming industries for over ten years and currently works at Huge as a Senior Software Engineer. Prior to Huge, Micah worked at Brabble LLC as a Development Director and in various development... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 306 110 E 2nd St

11:00am

Psychological Architectures for Persuasive Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
To benefit most from this workshop, you should have an understanding of digital marketing or design, with hands’ on experience.
What to Bring:
All you need is a pen. We’ll provide you with design templates and tools.
The secret behind successful websites is rarely a superficial design feature that you can emulate or plagiarize. Their secret sauce is something deeper; it’s their Psychological Architecture, a winning combination of psychological principles, optimized to influence how people think and behave.

In this session, Brian Cugelman, PhD will show you how Psychological Architectures drive some of the world’ most successful websites, mobile apps, social media, and wearables. You’ll learn how to combine psychological principles into design patterns that work, drawing on scientific and applied evidence, presented in a simple, hands-on way.
This workshop will give you a fresh new perspective on popular Psychological Architectures such as gamification, landing pages, feedback loops, and many others. Brian will help you move past the hype that sometimes surrounds these architectures, and see these patterns for what they are, simply combinations of psychological principles that have been proven to work in some contexts, but have failed in others.
The workshop will empower you to:
-Critically assess popular Psychological Architectures, including gamification, feedback loops, habit formation, landing pages, and more
-Set realistic expectations for persuasive design outcomes
-Learn what to consider when combining and optimizing psychological principles
-Fast-track your next project with Psychological Architecture templates
Timeline:
Participants will enjoy a combination of presentations, followed by participatory group exercises, designed to build new skills in psychological design. Brian will begin the workshop with an introduction to persuasive design, discuss realistic outcome expectations, and teach you how the science of evidence-based design is as simple as cooking. You’ll learn how to combine psychology in ways that can be more effective, but also you’ll understand how digital psychology can backfire when misapplied. After a 15 minute break, the remainder of the workshop will focus on popular Psychological Architectures, which will be reinforced through design templates and interactive group exercises.

View official listing on sxsw.com

Speakers
avatar for Brian Cugelman PhD

Brian Cugelman PhD

Senior Scientist and Director, AlterSpark
Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Salon F 110 E 2nd St

3:30pm

Applied Improv: Change The Way You Look at Work
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
At its heart, Improv isn't about being funny. Rather, it's about re-learning how to play well with others. Embracing the simple joys that we brought to our activities as children.
Developing the skills necessary to become a great improviser -- being connected, listening, unconditional trust, saying "yes," and staying in the moment -- can transform the workplace.
In this two and a half hour long session, we will lead participants through improv exercises and discuss how fear of the unknown can breakdown team dynamic, cause inefficiencies, and stifle creative problem solving. And how, by reframing the way we think about collaboration, we can change the way we work.
The great thing about improv instruction is is that it's experiential in nature. We will debrief and discuss the concepts, but the dirty secret is that your team will get the benefits simply by doing the exercises!

View official listing on sxsw.com

Speakers
avatar for Michael Jastroch

Michael Jastroch

Improv Instructor, Coldtowne Theater
Michael Jastroch writes and performs with Austin's ColdTowne Theater, winning several awards for his improv including “Best Comedy Group 2008” in the Austin Chronicle Reader’s poll and the B. Iden Payne award for “Outstanding Improv Ensemble.” His sketch project, Lovey and... Read More →
avatar for Rachel Madorsky

Rachel Madorsky

Improv Instructor, Coldtowne Theater
Rachel Madorsky, LCSW is a licensed psychotherapist, transformational relationship coach, teacher, speaker, actor and improviser. She received her BFA in Acting from Syracuse University and MSSA in Social Work from Case Western Reserve University.  Rachel is an alumnus of The Second... Read More →
PP

Pierce Purselley

Exec Producer, Mortified Austin


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Salon F 110 E 2nd St

3:30pm

How to Take A Big Trip: Plan Your Own Gap Year
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have experience traveling internationally -either solo or with a group; should have 5 or more years professional experience.
What to Bring:
A positive attitude, ideas on where you want to go and what you want to do, and a desire to really travel the world; pens.
Ready to quit your job and travel the world? Heard of a “gap year,” but don’t know where to begin? Think you have to win the lottery to do so? Awaken your inner explorer by planning an affordable big trip around the world. In this workshop, Kristin Zibell, world traveler and founder of TakeYourBigTrip, will take you through 5 steps to plan your own "gap" year.
You'll create a plan to travel the world, complete with next steps towards your trip. The format of the workshop is collaborative & interactive. At the start of each section, Kristin will cover foundational information and then give you several exercises to create your plan.
You will:
+ Envision It: Create a vision of your dream trip.
+ Define It: Write your itinerary that spans the globe.
+ Afford It: Determine a trip budget and see how affordable it really is!
+ Plan It: Review your life and create actionable steps to get you to your departure day.
+ Do It: Get questions answered and find your travel community!

View official listing on sxsw.com

Speakers
avatar for Kristin Zibell

Kristin Zibell

Founder, Take Your Big Trip
Kristin Zibell is a world traveler who teaches others how to live their travel dreams. She is the founder of the web site Takeyourbigtrip.com, a site of resources to help travelers to take their own multi-month, round-the-world-adventures. She has inspired hundreds of would-be travelers... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 301-302 110 E 2nd St

3:30pm

Modern Web Accessibility Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
An intermediate understanding of web user experience design and/or development.
What to Bring:
1) A laptop for viewing code examples and demos 2) Your accessibility questions.
Modern web technology is ever-evolving and increasingly complex to implement. Creating accessible web applications is especially challenging: dynamic UI components and single-page, Ajax-driven architectures are inherently inaccessible. With the right process, mindset and techniques, creating modern, accessible web applications is possible.
Recent legislation brings the importance of accessibility to the forefront of web development. This legislation mandates accessibility compliance for airlines, and similar updates are expected in the near future.
The Modern Web Accessibility Workshop will focus on the entire lifecycle of web application development, from design, implementation, testing and maintenance. This workshop will also provide code examples and libraries that you can use in your projects now, as well as screen reader demonstrations to help you better understand the how to address the complexities of modern web accessibility.
In this workshop, you will learn:
- Design and implementation best practices that you can use now to improve the accessibility of your modern web apps
- Single-page application and responsive UI accessibility considerations
- The importance of creating a process that supports and promotes accessibility throughout each project lifecycle phase, from design, implementation, testing and maintenance

View official listing on sxsw.com

Speakers
avatar for Patrick Fox

Patrick Fox

Technology Dir, Razorfish
Patrick Fox is a an Austin-based creative technologist and technology director at Razorfish. With over 16 years of design and development experience in the web industry, he has worked with and architected web solutions for dozens of Fortune 500 and government clients.


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Salon H 110 E 2nd St

3:30pm

Reinventing Government R&D to Save Lives
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Smart phone tablet or computer to participate in an interactive ideas gathering.
The Department of Homeland Security Science and Technology Directorate (S&T) is looking for your best ideas on how we can mobilize and repurpose cutting-edge smart technologies to strengthen the safety and security of our nation. Focusing on wearable technologies, this discussion is a “call to action” to challenge you to think differently about the role science and technology plays in saving lives. S&T envisions a future where mobile sensors, communications, materials, and visualization technologies seamlessly work together to enhance the safety of our responders— those who put their lives on the line every day to protect the American people.
We want to hear from you! S&T is seeking 10X and 100X improvements in key R&D areas, like preparing the responder of the future and embedding electronics as part of a responder’s gear. To keep pace with the speed of innovation, S&T is initiating prize challenges and an accelerator program to attract businesses working on wearable tech. These efforts will enhance industry partnerships, spur collaborative R&D, and create new opportunities to expand the wearables marketplace.
Are you ready to change public safety? We invite you to join our discussion, drive new ways of doing business with the government, and build lasting public-private relationships for years to come.
Key takeaways include:
1. Understand where to start and how to do business with S&T.
2. Learn about S&T’s R&D roadmap and partnering and business opportunities.
3. Tell S&T how it can re-structure planning initiatives, like wearables, to fit into the existing consumer marketplace of delivering innovative solutions to customers.
4. Hear from S&T responders on existing challenges and capability gaps and how to collaborate with stakeholders to ensure technologies make the right impacts.
5. Tell S&T what is needed from government to operate at the pace of innovation and be a stronger partner in the digital age.
Background:
S&T is hosting a series of in-person open dialogues for the National Conversation on how government conducts R&D. These discussions aim to generate a host of ideas on user needs, capability gaps, and new ways to implement technology solutions.
To reach any measure of success, S&T needs to work closely with non-traditional communities such as SXSW—the creative developers, technologists, and innovators who understand the speed of innovation in industry and how it connects to commerce, resiliency, and security.
Get an inside look at how S&T is on the forefront of change that will impact homeland security nationwide. Meet fellow innovators and government leaders who work in technology, understand the challenges and opportunities, and share forward-thinking ideas on how government can reinvent R&D.
This discussion will serve as a key platform for engaging industry leaders and sharing innovative ideas for how S&T can form new partnerships and make our responder community more effective.
Timeline:
3:30-3:45pm – Opening Ted Talk by Dr. Reginald Brothers, DHS S&T Under Secretary. Inspiring talk on how wearable tech will change public safety and save lives. Future responder needs to receive actionable information at the speed of thought so S&T is looking to build industry partnerships to identify innovative solutions. S&T needs your help to fill the void on what could be and what exists today.
3:45-4:00pm – Audience reaction on how can S&T can leverage consumer product development into the public safety space? And wow can S&T seed development and innovation for products and capabilities that will also have consumer market value?
4:00-5:45pm – Town Hall: Securing our Future and Personalizing S&T’s Call to Action! Dr. Brothers’ remarks will create a void between current and future state. Come join this town hall and share your perspective on what does the future include for wearable tech and public safety. A host of top-level speakers from wearable tech, media, government, emergency response, and the business community, will provide insights on existing obstacles and opportunities for spurring government and industry innovation and what types of wearable tech innovation should be given priority attention by S&T.
5:45-6:00om – Closing and thank you!

View official listing on sxsw.com

Speakers
avatar for Dr. Reginald Brothers

Dr. Reginald Brothers

Under Secretary for Science & Technology, DHS Science and Technology Directorate
Dr. Reginald Brothers serves as the Under Secretary for Science and Technology at the U.S. Department of Homeland Security (DHS). In this role, he manages a diverse portfolio of research and development programs, which focus on security issues such as cybersecurity, biodefense, public... Read More →
avatar for Dr Robert Griffin

Dr Robert Griffin

Deputy Under Secretary, Department Of Homeland Security
Dr. Robert Griffin serves as the Deputy Under Secretary for Science & Technology at the U.S. Department of Homeland Security (DHS). Dr. Griffin is a visionary who is working to meld the worlds of public safety and security planning with new technologies such as wearables and the Internet... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Salon G 110 E 2nd St

3:30pm

Take A Shot: Injecting Tech into Your NPO Mission
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No experience necessary except a belief that technology can make our world a better place.
What to Bring:
Note-taking implements, digital or analog.
Non-profits are using some of our hottest current technology to deliver extraordinary impact on the communities they serve. But how can your organization leverage tech trends to further its mission?
Hear from three nonprofit leaders and learn what they see as the best uses of technology to drive real results on an organization’s mission. We’ll share success stories—and miserable failures—while teaching you methods for integrating tech into your mission.
You’ll also get hands-on experience as we work together to come up with a technological solution to a complex societal issue. Together we’ll explore the questions you should be asking, the stories you should be telling and the technology you should be experimenting with.
This two and a half hour long workshop is for action-oriented, technology-focused, and cause-driven people who want to work together to enact positive change. Prizes will be given for the storyboards that show the most innovative and creative uses of technology to solve our chosen problem.
AGENDA:
1. Welcome and Introductions
2. The Tech Connection
3. Tech and Changing Behavior
4. Tech is the Solution, Big and Small
5. How to Plan and Implement a Tech Solution
- Goal
- End User
- What questions do I need to ask?
- Experiences
- Resources You Have People/Tech
- Resources You Need People/Tech
- Development
- Launch
6. Team Ann vs. Team Marty (Tech-Off)

View official listing on sxsw.com

Speakers
avatar for Aaron Bramley

Aaron Bramley

Co-Founder, Lights. Camera. Help.
Aaron Bramley is a communicator and a collaborator with expertise in video, social media, public relations, marketing communications, media relations, eLearning, crisis communications, nonprofits, fundraising, and learning new things. For the last 8 years Aaron has worked as the Director... Read More →
avatar for Martin Dugas

Martin Dugas

CEO, Ronald McDonald House of Northern Alberta
Passionate about connection and collaboration, investing in ideas and strategies that create the circumstances for long term success. "Building systems that are smart so that people can be their best." Using innovation to activate inspiration and elevates us through practiced teamwork... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 303-304 110 E 2nd St

3:30pm

The Results Curve: Focus, Collaborate, Play!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prerequisite, this workshop is for business professionals who deal with lots of information and competing priorities.
What to Bring:
A journal or notebook to learn about Micro-Planning and visual thinking!
This is the workshop that participants describe as transformational. This is it! If you want to make breakthroughs, respond instead of react to today's demanding work environment, and establish sustainable practices that will help you effectively manage the information overload and get outstanding results, you have come to the right place!
What will be covered?
The workshop deals with today's most pressing issues in the workplace, covering topics relating to managing time, managing priorities, managing interruptions, managing e-mail, calendar, and to-do lists, thinking and acting strategically, and most importantly being invigorated and re-energized in the workplace and elsewhere.
What the participants will be able to do as a result:
- Better manage interruptions and stay focused on the task on hand until meaningful results are achieved.
- Better manage e-mail and truly overcome the e-mail overload and using e-mail more effectively as a communication tool.
- Be responsive to the demands of your team and collaborate more effectively than ever before.
- Work more strategically instead of working harder, and better manage competing priorities.
- Manage stress like never before through purposeful action rather than passive reaction and turn stressful situations into opportunities. And much more!

View official listing on sxsw.com

Speakers
avatar for Pierre Khawand

Pierre Khawand

Founder/CEO, People-OnTheGo
Pierre Khawand has more than twenty years of experience in the software industry. He has led several technology ventures, completed successful mergers and acquisitions, and founded People-OnTheGo in 2001. His Accomplishing More Leadership Program helps today’s leaders develop the... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 310-311 110 E 2nd St

3:30pm

Why Should I Wear This?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials necessary.
Wearable devices with their promise of literally tracking our every move are the next phase of the mobile revolution. Yet, the plain truth is data can be boring. After a few months or even weeks of wearing a device, now matter how beautifully designed, consumers invariably hit the wall of “what do I do with all of this data?”
Most wearables on the market today are in search of a clear value proposition. Quantification isn’t enough. Turning the data into information that is relevant, contextual and engaging is the key to realizing the true promise of wearables–meaningful behavior change.
This workshop will take a human-centered design approach to evaluating and crafting value propositions, and then translating them into physical and digital prototypes. We will use the framework of context (the user and their environment), capability (technical features, types of data), and change (the behavior to modify) to rapidly define, iterate and test new wearable concepts.
Questions we will explore include: “How do you identify a product’s value proposition?” And, “How do you develop value propositions in a structured way?”
Three Key Takeaways:
1. Identify successful value propositions
2. Develop value propositions in a structured way
3. Translate value propositions into clearly differentiated concepts
Schedule:
– Identify and analyze the value propositions of successful products on the market today (first hour)
– Break (15 minutes)
– Exercise: Break into teams to ideate new wearable value propositions followed by rapid fire, lo-fi prototyping (second hour)
– Teams share propositions + prototypes (final 15 minutes)

View official listing on sxsw.com

Speakers
avatar for Elizabeth Glenewinkel

Elizabeth Glenewinkel

Assoc Partner, Gravity Tank
I work at the intersection of consumer research, new product and service design, and business strategy. My goal is to use the best techniques from all three worlds to solve complex problems as part of gravitytank, a diverse, risk-taking team focused on innovation.
avatar for Mario Ruiz

Mario Ruiz

Innovation Consultant, Salesforce.com
I'm a champion for diverse disciplines coming together to create a strong innovation capacity. My approach to problem solving is in a human-centered, collaborative and engaging way.


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 307 110 E 2nd St
 
Saturday, March 14
 

9:30am

Adv. Brand and Marketing for Early Stage Companies
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Intermediate experience in marketing.
What to Bring:
Bring your laptop.
For many early stage companies branding and marketing are hard to understand in a systematic fashion. Often people think a brand is simply a logo, tone of voice, or a catch phrase. In this workshop we will take you from understanding single things about brands and marketing to helping you prepare a system to grow your company.
During the four hour long workshop we will take a fictional SaaS product company and together build it's brand and marketing framework. We will also provide a digital workbook as well so you can have a lot of these materials at your disposal.
Hour 1: Marketing Framework
15 minute break
Hour 2: Brand Knowledge
15 minute break
Hour 3: Break out Groups
15 Minute Break
Hour 4: Presentations and Critique

View official listing on sxsw.com

Speakers
avatar for Paul Dery

Paul Dery

Exec Creative Dir, R/GA
Since arriving in New York and R/GA four years ago, Paul has played a key role in marrying the various agency offerings with compelling storytelling. Paul now heads up the new Austin office as ECD where the focus is establishing Austin as a key center of social and mobile excellence... Read More →
avatar for Tomás Puig

Tomás Puig

Sr Dir, Labs, WP Engine
Tomas Puig is the head of Labs for WP Engine who currently lives and works in San Francisco.


Saturday March 14, 2015 9:30am - 1:30pm
JW Marriott Salon H 110 E 2nd St

9:30am

Build Right: Frontend Testing
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should have prior experience with JavaScript, knowledge of testing a plus but not required.
Up to date prerequisites can be found at https://github.com/sparkbox/br-frontend-testing/blob/master/prereqs.md.
What to Bring:
Required - laptop with Node.js installed.
Optional - Docker, git, GitHub account, circleCI account, CodeClimate account, divshot account.
Frontend projects are becoming more and more complex, pushing greater rules and requirements into the browser. We expect a lot from modern web applications (many run entirely in the browser), but we’re rarely writing tests to verify that our high expectations are met.
Come explore the magical world of Frontend Testing with the Sparkbox team. Together we will examine the pain points of developing without tests and look at some of our real-world examples. We’ll also talk about what you should and shouldn't test, and get our hands dirty with...

- Jasmine / CoffeeScript
- Automating tests in the build process
- Adding tests to existing code
- Refactoring jQuery spaghetti
- Handling AJAX requests and Promises
- Coding for better tests
- Running tests in a CI build
Prepare to receive the tools and techniques to build solid, tested frontend code. And don't worry—we'll talk about selling the concept to your team back home and gradually work it into your process.
This workshop will be four hours long. We'll talk about available testing tools first and then intermingle our discussions with hands on exercises. We'll close things out by sharing techniques for integrating testing into your team's existing workflow and answer specific questions from attendees throughout the day.

View official listing on sxsw.com

Speakers
avatar for Ryan Cromwell

Ryan Cromwell

Technical Dir, Sparkbox
Ryan Cromwell is a coder by trade with over 10 years of experience delivering solutions ranging from real-time customer loyalty systems and elegant user experiences to streamlined statistical process control software. Having worked with passionate, high-performing Agile teams, Ryan... Read More →
avatar for Rob Tarr

Rob Tarr

Developer, Sparkbox
Rob is a developer at Sparkbox in Dayton, Ohio. He spends his days writing JavaScript, HTML, CSS, Ruby, PHP, and building tools that help make the Internet a better place for everyone. When not at work, Rob can usually be found building LEGOs with his kids, hanging out with his wife... Read More →


Saturday March 14, 2015 9:30am - 1:30pm
JW Marriott Room 303-304 110 E 2nd St

9:30am

Building Location-Aware Apps Using Open Source
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have prior development experience with Android and/or iOS
What to Bring:
Bring a laptop with Android Studio and/or Xcode installed.
Do you want to include a custom map in your next mobile app? Is there value in using open data for nearby search results? Can you deploy the same location-based features across all platforms, devices, and ecosystems?
Maps and location-based features are the foundation for many apps and provide a rich contextual experience that transforms based on your environment. With the advent of beacons and wearables location awareness is becoming increasingly vital. Open source location services and map frameworks can give you greater transparency, flexibility, compatibility, and control when building location-based apps.
This workshop will explore how to implement maps and other location-aware features on Android and iOS using open source tools. We will highlight why an ecosystem rich with open development, data, and processes is vital for geo-location to thrive in the mobile age.
Through interactive presentations and hands-on coding examples will answer the following questions:
1. How can maps and other location-aware features be used to transform user experience in mobile applications?
2. What open source tools are available for building location-based features on Android and iOS?
3. Why is open data important for location rich features like geocoding, search, and navigation?
4. How can open source location services and maps be used to improve privacy and security?
5. What are the opportunities and challenges of using open source and open data for geo-location on mobile devices?
The workshop will be broken down into 4 segments. Each segment will be approximately 1 hour in length and will begin with a presentation followed by hands-on coding exercises. There will be a break between each segment.
Hour #1 - Overview of location-aware apps
Break
Hour #2 - Maps
Break
Hour #3 - Geo-location, search, and navigation
Break
Hour #4 - Beacons and BLE

View official listing on sxsw.com

Speakers
avatar for Chuck Greb

Chuck Greb

Sr Software Engineer, Mapzen
Chuck is a mobile software craftsman practicing clean code, responsive design, and test-driven development. With over 10 years of software engineering experience, he is passionate about creating robust full stack applications.
avatar for Matthew Smollinger

Matthew Smollinger

CTO, Skaffl LLC
Matt has been involved in software development since he was building simple games on his parents’ Commodore VIC20. He’s fully embraced the concepts of full stack engineering, having knowledge and worked with API, web, and desktop software development, networking, client/server... Read More →


Saturday March 14, 2015 9:30am - 1:30pm
JW Marriott Salon F 110 E 2nd St

9:30am

Making the Future: 3D Printing Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Knowledge of a 3D modeling program, or basic CAD software. Should be able to work in groups.
What to Bring:
All participants should have at least one type of 3D modeling software installed, and bring their own laptops.
This 3D printing, four hour long workshop is a maker community (regional / international) driven proposal developed through online submissions of culturally relevant architectural projects within the public domain. This workshop will involve critical thought and catalyze conversations regarding intellectual property, design, and digital media, towards contemporary methods of computerized fabrication and production submitted through an online platform, and utilizes open-access networks to create prints onsite.
Questions for the workshop:
1) Use of 3D printing in Practice / Industry - 3D Printing: focused use for educational platforms and pedagogic learning, either in maker spaces, or institutions
2) Open Source in architecture and design focus with interest on intellectual property and methods.
3) Alternative methods of production and prototyping, inclusive of Digital tooling for architecture and design.
4) Ethical use of computational technologies and the developmental nature of 3D printing
5) Critical Analysis in the plethora of use of 3D printing, 3D computational modelling, and the use for designers and creators for the built environment.
Workshop Structure:
The first 30 - 45 minutes will be introduction and a presentation by the presenters on the current state of the art in mass production and issues of duplication within the fast-growing world of digital technologies, following individual introductions by the participants to the group of their various levels of 3D modelling skills and techniques (a roundtable sharing by the participants). Participants within this introduction will share their own reasons for attending the workshop, and share their professional use of various modelling software.
Afterwards, for 60 minutes, participants will be divided into clusters, whereby various clusters of attendees will be stationed at the individual 3D printers, and given a task to analyze and critically examine a well-known piece of design object, and asked to quickly design and remodel the piece.
Another 30 minutes will be spent on making various iterations of the design pieces, whereby another 30 minutes will be structured around a ""musical chairs"" swap of the digital files.
The last 60 minutes will be used to finalize on the 3D prints, and peer-review critique of the designs and 3D prints made, to evaluate the discourse, experience, and learning points.

View official listing on sxsw.com

Speakers
avatar for Wendy W Fok

Wendy W Fok

Creative Dir/Founder, WE-DESIGNS LLC
Wendy W Fok, trained as an architect, is the creative director/founder WE-DESIGNS, LLC (Architecture/Creative Strategy) and Resilient Modular Systems Inc. (Socially Missioned Venture), and winner of the Art Director’s Club of New York’s ADC Young Guns 11 Award (2013), AIA (American... Read More →
ET

Evelyn Tilney

Creative Producer, W E-DESIGNS LLC


Saturday March 14, 2015 9:30am - 1:30pm
JW Marriott Room 301-302 110 E 2nd St

9:30am

Real Lessons in Working with Influencers
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should come with an open mind and a desire to COLLABORATE with digital influencers.
What to Bring:
Your laptop.
Some of today's digital influencers have a larger audience than television networks and, as found in a study by Variety Magazine in 2014, they have deeper influence over day-to-day purchasing decision than the biggest Hollywood stars. Many brands and agencies are coming to this realization, but what they don't know is that approaching these digital influencers is a completely different ballgame than traditional promotions.
From the Los Angeles Times interview with YouTubers attending VidCon:
""Creators like Devin Graham have total allegiance to their audiences.
Graham's YouTube channel ""DevinSuperTramp"" has more than 2 million subscribers. It focuses on off-beat outdoor activities such as having a slip-and-slide on the side of a cliff.
""My audience is more important than any brand I'm ever going to get,"" Graham said. If a brand's idea of content doesn't mesh with what his audience likes, ""it's not worth the risk,"" he said.""
This workshop is about getting into the digital influencers mindset and teaching you how to find and determine which influencers will be right for your brand and your program, then how to approach them and what to expect in negotiations (including average costs and what to expect for your money).
The workshop will cover everything from tools to collaboration to contracts. Answers to the following questions will be covered:
1. How do I find the right influencer to work with to achieve my brand objectives? Are there tools I can use? Special agencies? Where do I find their contact information? Do I have to go through their agencies? What is an MCN?
2. What does it cost to work with an influencer? How much can I ask them to do? Will they negotiate?
3. How do I write a contract for influencer collaborations? Do I need one?
4. What does co-creation mean? How much of a say can I have in the final outcome of the content?
5. How can I measure the ROI of these partnerships? How much of the ROI should I hold the influencer accountable for? What are some of the case studies that prove positive outcomes from these relationships?

View official listing on sxsw.com

Speakers
avatar for Tara Hunt

Tara Hunt

Director, Audience Development, Totem, Totem


Saturday March 14, 2015 9:30am - 1:30pm
JW Marriott Salon G 110 E 2nd St

9:30am

Hackathon for Social Good
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Programming, design or UX experience is encouraged. IMPORTANT: After signing up through SXSW, please fill out this form to indicate what your current role is: https://www.eventbrite.com/e/sxsw-hackathon-for-social-good-tickets-14170547489
What to Bring:
Bring your laptop to participate.
Join web and mobile experts in an all day Hackathon for Social Good, where programmers and designers work collaboratively to build programs and applications for awesome non-profit organizations. Hackathons begins with short presentations by non-profit representatives, then participants break up into teams to plan, design and build a website or application in less than eight hours. Unnerving, challenging and fast-paced? You bet. A mad adrenaline rush? Of course. And it’s always for a great cause.
The workshop will begin with an overview on how to run a successful Hackathon for Social Good, then go through each of the phases, including ideation, planning, design and build process, presentations and project pitches, and judging of the projects. This year's Hackathon for Social Good at SXSW will benefit the Austin Public Library.
Part 1:
Introduction / How to run a successful Hackathon for Social Good
Establishing Teams and Roles
Balance of designers, programmers, strategists and at least one project manager
Assess team member experience and tools on hand
Note: Don’t try to learn a new tool or application
Assign documentation leads for each team (photos, illustrations and project artifacts)
Exercise: Collaboration contracts
Part 2:
Intro / Ideation techniques
Ideation
Presentation from non-profit on their goals, needs, problems
Determine minimal viable product(s)
Commit to a concept (in conjunction with the client/non-profit)
Document concept and assignments
Exercise: Ideation sprint
Part 3:
Introduction / How to plan a project; rapid or agile dev practices
Planning
Goals and outcomes
Identify audiences
User experience
Technical / dev plan
Design plan
Establish deliverables and reviews
Exercise: Planning sprint
Part 4:
Intro / Keys of successful design and build sprints
Design and Build
Sketch interfaces and flow
Visual design
Data design
HTML templates
Exercise: Design / Build sprint
Part 5:
Intro / Giving a great presentation (show Gettysburg Address ppt and do an express version of Presentation Camp)
Develop presentation and project pitch
Collect project artifacts
Write presentation (10 slides / 5 minutes max., including demo)
Design and build presentation
Exercise: Break into teams and give a presentation / pitch (use presentations from past Hackathons?; Jason, Carolyn, myself and other attendees can offer feedback to the bold presenters)
Part 6:
Intro / the role of QA and how to archive project files
QA and Final Review
Make sure demo / prototype works
Go over presentation with team
Exercise: TBD
Presentation and Wrap Project
Give presentation (one or multiple team members)
Upload assets to Github and hand off project files to organizers
Clean up hack space
Exercise: TBD
Judging and Awards
Representatives from the non-profit, local experts and organizers
Each team gets recognition
Prizes or perks for top team(s)
Exercise: Review past projects; get feedback from audience

Post-Hackathon
Team members may want to continue to help non-profit and/or keep in contact with each other
Send thank you emails to participants
Exercise: None

View official listing on sxsw.com

Speakers
avatar for Carolyn Chandler

Carolyn Chandler

Co-Founder/Chief Instructor, School For Digital Craftsmanship
Carolyn Chandler has been working in the field of User Experience Design for over 16 years, as a consultant and practice leader for companies such as Open Text and Manifest Digital. Now an independent consultant, her areas of specialty include design strategy, team workshops, interaction... Read More →
avatar for Jason Ulaszek

Jason Ulaszek

Founder, UX For Good
Jason Ulaszek leads the experience design innovation practice at Manifest Digital. He has worked with some of the biggest and most influential brands in the country, including Allstate, Cardinal Health, Kohl’s and Mattel, helping them identify new business opportunities to improve... Read More →


Saturday March 14, 2015 9:30am - 6:00pm
JW Marriott Room 306 110 E 2nd St

9:30am

Information Architecture Essentials
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Nothing required to bring.
Are you responsible for a product or service that has to make sense across multiple channels, devices, or places? Maybe you’re figuring out where and how to integrate new capabilities into an existing website or mobile application?
If you’re ever having to determine what things are, where they should go, and how they should connect to everything else, you need information architecture.
Covering basic to advanced concepts and practices, this workshop provides a survey of what IA is, what it is becoming, and the role it plays in experience design. Klyn and Hinton will balance theory and practice, presentation and participation, to look at the tools, techniques, and ideas behind IA and the types of problems it helps solve at each stage of a project.
• Discover how modeling, mapping, and definition lead not only to resilient architectures, but good decisions that weather political winds.
• Learn about the basic building blocks of labels, relationships, and rules, and how they're used to create great environments.
• Discover how ontology (particular meaning), taxonomy (arrangement of meanings), and choreography (stitching together experiences) use language to make products and services better, and bring clarity to complexity.
• Find out how the workaday materials of IA — taxonomies, vocabularies, and the rest — are the often-overlooked ingredients that form the spine and nervous system of complex systems and organizations.
A General Schedule for the Day
There will be several breaks and a lunch period interspersed with presentations, engaging exercises, and group sharing.
Morning:
Prelude: Introductions
A Quick Intro to Information Architecture
Topic: “Analysis—Observing & Discovering”
Exercise + Discussion
Afternoon:
Topic: “Synthesis—Modeling & Shaping”
Exercise + Discussion
Topic: “Specification—Describing & Connecting” + Discussion

View official listing on sxsw.com

Speakers
avatar for Andrew Hinton

Andrew Hinton

Information Architect, The Understanding Group
Andrew Hinton is an information architect and user-experience strategy consultant at The Understanding Group (aka TUG). Since the early 90s, he has helped organizations large and small make better places with information. His new book ("Understanding Context") is all about how information... Read More →
avatar for Dan Klyn

Dan Klyn

Information Architect, The Understanding Group
Inspired by IA pioneer Richard Saul Wurman’s call to practice information architecture as “an understanding business,” Dan Klyn co-founded The Understanding Group with Bob Royce in 2011 and appears to be on some sort of mission to co-opt architectural thinking from the built... Read More →


Saturday March 14, 2015 9:30am - 6:00pm
JW Marriott Room 307 110 E 2nd St

11:00am

Decoding SXSW: Your Guide to Technology
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
A pen and notebook to take notes, A laptop with a modern web browser.
Can someone please explain to me what that guy just said?! Do you love technology, but have no idea what happens behind the screen?
In this workshop designed for first-timers, tech jargon will be debunked and demystified, leaving you feeling confident to talk about the latest technologies. Led by John Ridpath, Global Head of Product, and Heidi Braunstein, Head of Product North America, of Decoded - the global company giving professionals a high-level understanding of code, data and more – attendees will know the difference between HTML5 and JavaScript, what an API is, and what Big Data means. And finally, workshop participants will understand why everyone is so excited about the Internet of Things.
In this two and a half hour workshop, you’ll learn:
- How code underpins every digital product – by demystifying code hands-on, you will understand the benefits of having prototyping and collaboration at the heart of your business strategy.
- How data can unlock opportunities in your business. Harness the intelligence available both inside and out of your organization to derive actionable insights and personalize your products and services.
- A new world of internet connected devices is enriching our relationship with technology. We will explore the world of wearable, beacons, and ubiquitous sensors.

View official listing on sxsw.com

Speakers
HB

Heidi Braunstein

Head of Prod North America, Decoded
JR

John Ridpath

Head of Prod, Decoded
John Ridpath is Head of Product at Decoded, overseeing the creation of courses and their delivery. Before joining Decoded he was a writer at Contagious Magazine, providing a unique perspective on digital trends and creativity, and consulting for global brands including Diageo, Kraft... Read More →


Saturday March 14, 2015 11:00am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St

3:30pm

Designing UI in Keynote for Web and Mobile Apps
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Know some of the basics of how to use Keynote.
What to Bring:
Bring your Apple laptop. Must have Keynote 09 and 13 installed.
Keynote is an incredibly efficient tool for designing user interfaces for web and mobile applications and allows you to wireframe, create high fidelity designs, mockup interactions, create visual specs, simulate animations, create interactive prototypes and present all from one tool. In this two and a half hour long workshop, we'll be walking through some of the workflows that we use in Keynote, show tips and tricks, talk about best practices, do a quick demo and answer lots and lots of questions.
Some takeaways of the workshop include:
(75 min)
• Why to use Keynote
• When to use Keynote and when to use Photoshop and Illustrator
• Complete overview of Keynote (Toolbar, Setup, Inspectors, Masters, Drawing Tools, Animations, etc.)
• Top 10 Hints/Tricks in Keynote
• QA
(15 min break)
(60 min)
• Attendees will complete a mockup exercise during the workshop
• QA

View official listing on sxsw.com

Speakers
avatar for Joel Beukelman

Joel Beukelman

Interaction Designer, Google
Joel Beukelman is a Bay Area immigrant from his Southern California home land. He spends his days designing for Google as a UX Designer on Google Analytics.
avatar for Ted Boda

Ted Boda

Co-Founder, Passpop
Ted started his design career at Duarte Design with Apple as his main client. He worked one-on-one with Al Gore, to create the compelling and impactful slides that were the basis for the Academy Award winning film, An Inconvenient Truth. After Duarte, he spent 5 years at Apple as... Read More →


Saturday March 14, 2015 3:30pm - 6:00pm
JW Marriott Salon H 110 E 2nd St

3:30pm

Making Makers Who (Fearlessly) Make
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Please fill out this survey: https://www.surveymonkey.com/s/Z588BQQ
What to Bring:
No materials necessary.
How do you make employees who fearlessly make? Makers are those who are comfortable concepting, shaping and sharing ideas within the modern digital-centric workplace – they are the most valuable and difficult to find, hire and retain. This two-part workshop focuses on guiding leaders, change agents, brand and agency executives, learning & development experts, and digital evangelists through the steps of creating a maker-friendly digitally savvy workplace. The first part will focus on helping participants become active makers and the second part will provide a step-by-step guide for participants to go back to their workplace and make makers. We’re not just talking about the skills you’d expect like UX, social media and programming – we will explore courage, vision, imagination, and curiosity as core maker skills. Join us to review methods for jumpstarting the skill evolution of your employees through education, experimentation, prototyping, and tinkering!
Three take-aways:
- Understand definition and value of Makers (making) in the workplace
- Review guidelines for how to cultivate maker friendly cultures, teams, and talent
- Create a Making Makers Who Fearlessly Make action plan
10 minutes: Introductions
45 minutes: Warm Up Hands-on Making Activity (get in touch with your inner maker)
15 minutes: Share and Reflect
30 minutes: Tips for Making Makers in the Workplace
30 minutes: Create Maker Talent Action Plan
10 minutes: Wrap up

View official listing on sxsw.com

Speakers
avatar for Lori Kent

Lori Kent

Learning Experience Dir, smith & beta
Lori Kent, Ed D., combines expertise in design, adult learning, creative thinking, and the arts/visual culture into an approach to work well-suited for a business context in flux. An experienced professor, she earned her doctorate at Columbia University in the College Teaching of... Read More →
avatar for Allison Kent-Smith

Allison Kent-Smith

Founder, smith&beta
Allison Kent-Smith is the founder of smith & beta, an education and talent development company focused on the advertising and marketing industries. She designs integrated sustainable digital-centric programming for employees and executives. Clients include Goodby Silverstein & Partners... Read More →


Saturday March 14, 2015 3:30pm - 6:00pm
JW Marriott Room 301-302 110 E 2nd St

3:30pm

PixelPerfect: Strategies for Overcoming Perfection
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Pencil, Pen, Paper.
Many designers are perfectionists, who try to make their designs “pixel perfect” before showing it to anyone. They understand that design is in the details, but they get lost in the littlest pixel imaginable. They take days or weeks before showing their latest work to their Product Manager.
The preoccupation of being a perfect designer and coworker can leave them angry, overwhelmed, and depressed. Plus, perfectionism can lead to procrastination. The designer must think and re-think a potential idea over and over before producing any work. In their mind, the idea must be perfect before the execution can begin.
In this workshop, designers will learn from a recovering perfectionist and teacher on how to manage their inner perfectionist. J. Schuh and Brian Sullivan will explain five strategies for dealing with perfectionists for other team members. Lastly, perfectionists will have proven ways to help them achieve a better work-life balance.

View official listing on sxsw.com

Speakers
avatar for J Schuh

J Schuh

Creative Dir, Toons-n-Design
J. Schuh is the author of BRILLIANCE: Understanding the Creative Mind. He has taught for 15 years as an adjunct professor at Collin College, Texas A&M Commerce and SMU in Dallas, TX. He is an award winning animator, cartoonist, designer, illustrator and producer.
avatar for Brian Sullivan

Brian Sullivan

Dir, Usability Testing & User Research, Tonic 3
Brian Sullivan is the Usability Principal at the Sabre Human Factors Center. Brian is actively involved in the design and usability community--Founder of Big Design Conference, Chair of World Usability Day (2007-12), and President of DFW-UPA (2006-11). You can find Brian speaking... Read More →


Saturday March 14, 2015 3:30pm - 6:00pm
JW Marriott Room 310-311 110 E 2nd St

3:30pm

The Future of Work: OfficeADD, Focus, GTD, Nirvana
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Product or marketing or project person
What to Bring:
Laptop
Work isn't working. But it's also going mobile, social, software-only, 24/7 and more.
This is a two and a half hour long workshop on the changing ways people get things done in high-productivity teams, and the evolving problems of old-school vs. new-school workstyles. Overcome "office ADD", achieve focus, Get Things Done, and enter nirvana.
We'll lay out the tips and tricks of people and teams that get 10x productivity -- who is on those teams, how do they work, what tools do they use, what resources do they draw on.
Tap into $10/hr iOS hackers, run a complex project in 1 hour per day, get your team to Email Zero not just inbox zero, and more. We will talk about how to organize and drive projects forward the new way -- including the hiring/staffing all the way to go live. It's how to build product, launch a commercial blog, organize a complex coworking space or virtually any job you have. With you in the drivers seat, the people around you and freelancers/others as support, and SHIPPING as your output. Plus you get a free ebook - Ship While You Sleep.

View official listing on sxsw.com

Speakers
avatar for Amol Sarva

Amol Sarva

CEO, Knotable
avatar for Edward Shenderovich

Edward Shenderovich

Partner, Kite Ventures


Saturday March 14, 2015 3:30pm - 6:00pm
JW Marriott Salon G 110 E 2nd St

3:30pm

The More You Node
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should have experience using Javascript.
What to Bring:
Bring laptop. Install Node.js for your environment.
Don't panic, but Javascript is taking over. There is a new push in the tech world for Javascript to be everywhere. From hybrid applications to server side development, it’s now more important than ever for front-end developers to take advantage of the tools and opportunities before them.
This talk will cover the basics of using Node.js as a front-end developer and how to use it everywhere. Whether it’s in your day-to-day workflow for web/mobile applications or building complex APIs, that silly little language that let you alert spam your friends is now leading the way for the future.
The first half hour will consist of a presentation to covering the basics of Node.js
After that we will have a short break and ~2 hours to run through several small projects covering a variety of topics.
One thing to note, if you are looking to build a web server, learn Express, or building APIs, then this is not the talk for you. Although we will touch on these areas, this talk is aimed at exploring the other areas that Node.js can be valuable.
Key takeaways:
- Basics of Node.js and module loading
- Building Grunt plugins
- Creating simple command line tools
- Integrating C/C++ plugins
- If time allows how all of this can connect with hardware and the world around us.

View official listing on sxsw.com

Speakers
avatar for Chase Moody

Chase Moody

Founding Engineer, Localeur
avatar for Ashley Park

Ashley Park

Community Dev, Impossible Ventures


Saturday March 14, 2015 3:30pm - 6:00pm
JW Marriott Room 303-304 110 E 2nd St

3:30pm

What Marketers REALLY Need to Know About Big Data
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
A passion to learn and an attentive mind is all that’s required. Some experience working with data and some basic knowledge of statistics would be nice, but not required.
What to Bring:
No materials necessary.
Big data has become an ubiquitous term across disciplines – from energy to politics to gaming. Its importance has led to much technological advancement over the past years (e.g. Hadoop, Storm, Impala, Spark, etc.). Although these are essential tools for a data scientist, how much do you need to know about them in order to realize the value of big data if you are a marketer? The answer is surprisingly not much at all. As a marketer, you need to know how to turn big data into information and actionable insights that help you make better decisions. This 2.5 hour long workshop will introduce you to 3 classes of analytics—descriptive, predictive, and prescriptive—that help you extract information and glean insights from your big data. The session will also clear up some big data myths while describing a few key concepts that you need to know (through examples) in order to understand data science, whether you are looking to collaborate with one or to build a data science team.
Key Takeaways:
What is the different between data, information, and insight?
How to extract information and glean insights from your big data?
What is descriptive analytics, how it works, and how to use it?
What is social network analysis (SNA) and what kinds of insights can you get from it?
What is predictive analytics, how it works, and how to use it?
What is sentiment analysis? and what kinds of insights can you get from it?
What is prescriptive analytics, how it works, and how to use it?
What are the 3 layers of the big data processing pipeline?
How to build a data science team?
Timeline:
10min Intro: the power of big data through two case studies
15min Big data myth: data vs. information vs. insight
10min The 3 layers of big data processing and the 3 classes of analytic algorithms
30min Descriptive analytics—social network analysis + 1 application in influencer identification
10min Break
35min Predictive analytics—sentiment analysis + 1 application in predicting election outcome
20min Prescriptive analytics—social media optimization + 1 example
20min How to build a data science team?

View official listing on sxsw.com

Speakers
avatar for Michael Wu

Michael Wu

Chief Scientist, Lithium
Dr. Michael Wu is the Chief Scientist at Lithium, where he currently applies data-driven methodologies to investigate the complex dynamics of the social web. Michael works with big data and has developed many predictive and prescriptive social analytics with actionable insights. His... Read More →


Saturday March 14, 2015 3:30pm - 6:00pm
JW Marriott Salon F 110 E 2nd St
 
Sunday, March 15
 

11:00am

Boost Brain and Body at Work With Yoga
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None. Beginners and the inflexible are welcome.
What to Bring:
Please bring a pen,paper or laptop for note taking.
It’s all over the news: yoga and meditation are key ingredients for business success. Scientific studies now confirm these powerful ancient practices increase attention, focus and self-awareness. By synching certain physical postures with breath, we learn to quiet distracting mind chatter. This is where ideas, solutions and creativity have space to arise. This is where you and your business go to the next level.
But, how do you get started? And, how do you apply it to improve work and productivity? Join us to find out.
Yoga Means Business is a NYC-based startup was founded by two women with real business backgrounds, real knowledge of yoga / meditation, and real experience connecting the two worlds. The signature YMB 30-Minute Method can be done in any office space without changing clothes or rolling out yoga mats. Clients include Facebook, Pandora and SoundHound. Fast Company called them Innovation Agents for making office yoga no longer awkward.
This workshop is a total body and brain experience introducing tangible ways to boost clarity, energy, balance and productivity.
Three key takeaways for this session will be:
* physical postures anyone can do to improve blood flow and increase energy in the office
* basic breathing exercises to reduce anxiety and distraction
* an understanding of how to begin a personal meditation practice to recharge your mental batteries every day
Participants should expect to practice basic yoga and meditation, the YMB way (without changing clothes or using yoga mats). We’ll rotate between physical movement, content sharing, large and small group discussion with a 15-minute break in between the 1st and 2nd hour.

View official listing on sxsw.com

Speakers
avatar for Jen Kluczkowski

Jen Kluczkowski

Co-Founder, Yoga Means Business
2nd East Coast employee at Pandora Internet Radio. 800-Hour Jivamukti Yoga Certified teacher. I travel annually to India to study yoga and meditation with masters in an effort to make it relevant and accessible to the business community. I am the co-founder of NYC-based startup, Yoga... Read More →
avatar for Chiyoko Osborne

Chiyoko Osborne

Co-Founder Business Dir, Yoga Means Business
Chiyoko is the Co-Founder & Business Director of Yoga Means Business, a company that developed a new method of office-friendly yoga specifically for the workplace. The YMB 30-Minute Method class does not require any change of clothes or yoga mats. It's basic stretching, breathing... Read More →


Sunday March 15, 2015 11:00am - 1:30pm
JW Marriott Salon H 110 E 2nd St

11:00am

Building Responsive Websites Without Code
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Knowledge of building websites in HTML & CSS is nice, but not required.
What to Bring:
A laptop with the latest version of Chrome browser installed.
The complexity of designing websites for the mobile age is ever increasing. Designers and developers alike need tools that speed up their process and improve their efficiency. In this workshop, we take a look at one particular solution, Webflow, that helps designers and developers create responsive websites without knowledge of code. We’ll dive deep into the problems plaguing web design in 2015, and look at how we can use next-generation tools to our benefit.
At the end of this workshop, you will:
1. Realize that building your own custom website does not require code.
Learn the basic concepts of web design by learning how to use Webflow through a step by step course, complete with all course materials so you can get your hands dirty, or sit back and watch.
2. You will learn that building for the web is for people of all backgrounds, not just professionals with coding experience.
3. Learn about why building websites is a skill that is necessary for people of all roles in business.
4. Get a sneak peek at a revolutionary feature Webflow has been building that will blow your socks off...
Schedule
00:00-00:15 - Introduction to Web Design problems in 2015, and discuss the increasing complexity of building for the web.
00:15-00:30 - Review of the current tools in the landscape, and their approach. Introduce Webflow and review it’s capabilities
00:30-01:15 - Start workshop session. We will give users a step by step walkthrough complete with pre-built Webflow sites that they will be able to clone themselves so they can follow along. Step 1: Layout of a website and class styling.
BREAK
01:25-02:00 - Continue Workshop session: Step 2: Slide, Forms, Mobile Design
02:00-02:30 - The future of Web Publishing

View official listing on sxsw.com

Speakers
avatar for Bryant Chou

Bryant Chou

Co-Founder, CTO, Webflow
After building phone chargers powered by sewing machines in rural India in 2007, Bryant started working in consumer software at Intuit in 2008. After successfully developing and launching Intuit's first enterprise SaaS product, Brainstorm in 2011, he started his first startup, Vungle... Read More →
avatar for Mat Vogels

Mat Vogels

Owner, Boulder By Design
Mat Vogels is a freelance designer located in Denver, Colorado. After graduating from the University of Colorado, Mat jumped straight into the world of tech, working at companies such as PaySimple and Webflow as both a designer and marketer. Everything changed after Webflow's capabilities... Read More →


Sunday March 15, 2015 11:00am - 1:30pm
JW Marriott Room 303-304 110 E 2nd St

11:00am

Creative Listening Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prior experience needed - just be willing to tune in and listen.
What to Bring:
Bring your smartphone, as well as your favorite note-taking device (analog or digital - a notebook and a pen will do just fine).
Listening is hard. Information overload distracts and overwhelms us, preventing us from truly engaging with what we hear. During this hands-on workshop, IDEO designers share a few design-thinking methods that can be used as tools to make listening more creative, engaged, and fruitful. First prototyped at the Sundance Institute and the Aspen Ideas Festival, Creative Listening is a tangible set of habits that you can practice to unlock the potential of any listening experience to lead to new insightful ideas.
In this workshop you will learn:
- How to use your intuition like GPS for great ideas
- How to make your curiosity into a springboard for learning beyond expectations
- How to practice interpretation to boil oceans of information into digestible teacups
- How to find personal and professional inspiration in unexpected places
Over 2.5 hours, we will share stories from IDEO’s client work that inspired the Creative Listening toolset, practice using the tools together, and explore how the tools can spark creativity in your day-to-day life -- at SXSW and beyond.

View official listing on sxsw.com

Speakers
avatar for Nili Metuki

Nili Metuki

Design Researcher, IDEO
Nili Metuki is a Senior Design Researcher at IDEO New York. With a background in psychology, she brings deep understanding of human experience to the center of design projects, with a focus on service design, and digital experiences. She is driven by curiosity for people, products... Read More →
avatar for Anna Silverstein

Anna Silverstein

Mktg Specialist, IDEO
Anna Silverstein is a Marketing Specialist at IDEO New York, leading the studio’s Creative Connections and storytelling initiatives. During her tenure, she has coordinated salons, panels, installations, and workshops, working with collaborators such as 92nd Street Y, Aspen Ideas... Read More →


Sunday March 15, 2015 11:00am - 1:30pm
JW Marriott Room 301-302 110 E 2nd St

11:00am

Cyber-Insecurity: You’re Not As Safe As You Think
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
A pen and notebook to take notes; A laptop with a modern web browser.
Facebook knows everything about you - but what does that mean? Edward Snowden exposed that the NSA was tracking ordinary citizens - why should you care?
In this workshop you’ll learn why you and your company should be concerned about your online security, and where you are vulnerable to having your data exposed. Hint: it’s everywhere from your computer, to your phone, even to your baby monitors. Led by Amadeus Stevenson, CTO of Decoded, the global company giving professionals a high-level understanding of code, cybersecurity and more - attendees are going to hack themselves - yes, themselves. Armed with a greater knowledge to keep both their personal and professional information safe from prying eyes, attendees will gain a deeper understanding of the holes in the fabric of our modern world.
The workshop will begin with an exploration of what makes computers vulnerable to attack (viruses, malware, bugs and zero-day vulnerabilities). It then goes into the infrastructure with which we communicate. From GSM and WiFi to fibre optic cables, our internet traffic can be intercepted by anyone who cares to listen. How can encryption be used to secure these messages? Finally, we will end with the human side of security: people still present the biggest opportunity for malicious hackers. How can you protect your business against data leaks, phishing and social engineering?
In this two and a half hour workshop, you’ll learn:
-About the most common security problems, and what techniques can be used to minimize the risks.
-How the hacking mindset has been used to fuel innovation in some of the biggest companies in the world.
-How to embrace the skills and mindset of hackers in-house.
-About hacking tools, and takeaway advice that will make you more secure in your personal and professional life.
-How to build closer relationships with security and technology professionals.
-The strategic knowledge to help lead your organization towards a more secure and innovative future.

View official listing on sxsw.com

Speakers
avatar for Lauren Cucinotta

Lauren Cucinotta

Director of Community, Decoded
Lauren builds global communities around big ideas, and brings great ideas to life through the coolest new media strategies she can learn and find. She is currently Director of Community at Decoded, bringing digital transformation to companies around the world.
avatar for Amadeus Stevenson

Amadeus Stevenson

Chief Technology Officer, Decoded
Amadeus is Chief Technology Officer at Decoded, the global outfit transforming companies through an understanding of the digital world. A self-taught coder and physical computing nut, he worked for a number of years as a web developer before moving into academia.


Sunday March 15, 2015 11:00am - 1:30pm
JW Marriott Room 307 110 E 2nd St

11:00am

Data Visualization: Marketing Skill of the Future
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Read “A Business Guide to Visual Communication” e-book: http://visage.co/content/business-guide-visual-communication/
What to Bring:
–Laptop
–Google account
--.png logo and color palettes for your brand
The ability to effectively communicate with data is no longer a nice-to-have; it’s a mandatory—and vital—marketing skill to be able to connect with your audience. With an increasing amount of data available, marketers have access to a wealth of valuable information. But how do you translate dense quantitative data into meaningful communication that provides value to your audience? Through data visualization.
The marriage of data and design can deliver key insights in a way that is not merely visually stimulating but enhances both understanding and retention of the information. Luckily, you don’t need to be a data scientist or world-class designer to produce this type of content.
As a co-author of ""Infographics: The Power of Visual Storytelling,"" professor of Visualization of Information at Columbia University, and founder of Column Five, a visual studio that specializes in data visualization, I’ll share my practical knowledge of how to effectively transform information into engaging visualizations that communicate your message clearly and powerfully.
In this workshop, you will learn how to:
–Identify key relationships in your data: Gain a deep understanding of the real insights in your data, and use them as the cornerstones of your story.
–Select the right visualization to represent your data: Ensure that you are accurately and effectively visualizing your data.
–Craft a compelling narrative: Learn how to turn your data into a powerful story.
Timeline:
–First hour: Learn about data relationships, select correct visualizations for each type
–15-minute break
–Second hour: Explore sample data sets, craft an effective narrative
–15-minute wrap-up: Work review and final takeaways

View official listing on sxsw.com

Speakers
avatar for Ross Crooks

Ross Crooks

Chief Creative Officer, Visage
avatar for Jason Lankow

Jason Lankow

CEO, Visage
I am the Cofounder and former-CEO of Column Five, the most widely published information design agency in the world, and the 5th fastest growing media company on the Inc. 500 in 2013. We created a visualization platform called Visage in the Column Five Labs division, and in early 2014... Read More →


Sunday March 15, 2015 11:00am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St

11:00am

Digital Body Language
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Bring Your Laptop, Bring Any Marketing Materials for You or Your Client.
You have 0.05 seconds to make a good first impression online. In those 50 milliseconds you have to hook someone and convey your brand messaging, encourage clicks and build trust. Most important, this happens before a user reads any of your content, headlines or descriptions. You have to capture their attention with your website’s nonverbal cues or your digital body language.
Whether you run a business, work for a corporate brand or just want to better understand online human psychology this workshop is for you.
As a human behavior hacker, I’m going to show participants how to use the latest groundbreaking research to optimize advertisements, websites, social media profiles, online videos, print materials and emails. We will cover a wide array of online human behavior science such as:
*Using eye patterns to know how a user consumes your content.
*Using images congruent with your branding.
*The science of color psychology on customers and readers.
This is a science based workshop, we will be using the latest research on online human behavior.
Participant Takeaways:
-Completed Self-Assessment for Website, Social Media Profiles and/or Marketing Materials
-Learn the 10 Digital Laws of Human Behavior
-An Integration Map and Action Steps
-A New Way to Interact Online
Timeline:
Hour One: Digital Body Language Science Overview
15 Minute Break
Hour Two: Case Studies and Partner Activities

View official listing on sxsw.com

Speakers
avatar for Vanessa Van Edwards

Vanessa Van Edwards

CEO, Science of People
Vanessa Van Edwards is the lead investigator at Science of People, a human behavior research lab. She is a Huffington Post columnist and published author. Her innovative work has been featured on NPR, Business Week and USA Today. She regularly gives keynotes and appears in the media... Read More →


Sunday March 15, 2015 11:00am - 1:30pm
JW Marriott Salon G 110 E 2nd St

11:00am

Privacy-By-Design Bootcamp
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must possess an eagerness to build privacy into all phases of your organization's operations.
What to Bring:
Bring a pen. Handouts will be provided.
Businesses are eager to build privacy considerations into all phases of their operations. The Privacy-By-Design Bootcamp provides entrepreneurs a step-by-step guide to develop and integrate Privacy by Design (""PbD"") at their companies.
The session starts with the history of PbD, as compared to typically used remedial measures. With the aim of convincing startups to adopt PbD, the session presents examples of real-world PbD, including basic elements of an effective program. The session also walks through specific steps to initiate a successful PbD program, including gap analysis, policies and procedures, and a deep dive into the data lifecycle. Recognizing that implementation of a PbD program can be met with a variety of challenges, and effective strategies may vary based on organization-specific factors, the session breaks out into small groups to consider these difficulties. The session concludes with effectiveness assessment strategies and metrics for measuring success.
Key takeaways:
- Understanding Privacy By Design and the seven elements of a world-class Privacy-by-Design program.
- Specific steps to deploy a Privacy-by-Design program.
- Effective strategies for an organization-specific approach to implementing Privacy by Design.
- How your organization can address the global challenges and difficult aspects of implementing Privacy by Design.
- Best ways to review a Privacy-by-Design program to measure its success and effectiveness.

View official listing on sxsw.com

Speakers
avatar for Elizabeth Canter

Elizabeth Canter

Attorney, Covington & Burling LLP
Elizabeth Canter is a technology and media lawyer in the Washington, D.C. office of Covington & Burling LLP, where she advises technology companies, financial institutions, and other companies on data collection, use, and disclosure practices, including privacy-by-design strategies... Read More →
avatar for Meena Harris

Meena Harris

Attorney, Covington & Burling LLP
Meena Harris is an attorney at Covington & Burling, where she is a member of the firm’s Privacy practice group, advising leading tech and media companies on legal and policy issues concerning social media, mobile apps, and other digital technologies. Upon graduation from Harvard... Read More →


Sunday March 15, 2015 11:00am - 1:30pm
JW Marriott Room 306 110 E 2nd St

11:00am

Why Editorial Calendars Make Your Content Suck
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
A notebook, laptop or tablet.
As brands have continued to become publishers, they have adopted the journalistic gold standard: the editorial calendar. The problem? These calendars can result in lackluster content that is detached from business objectives, and instead focus on obscure holidays or engagement “bait.” It’s time to consider killing or at least innovating the editorial calendar.
In this workshop, we will explore how to shift content development from being based on editorial whims to three new models: consumer-driven, data-driven and conversation-led models. We will provide content development tools and hands-on experience developing content that better align with audience’s interests.
Participants will then put their new skills to the test, with a competitive content hackathon. A winning team will be selected and their ideas will be implemented by the Shelter Pet Project.
AGENDA:
11:00 am - 11:30 am - Why Editorial Calendar's Make Your Content Suck - Ben Grossman, Jack Morton Worldwide
11:30 am - 11:45 am - Task Briefing - Amy Gibson-Grant, Ad Council
11:45 am - 12:30 pm - Hackathon
12:30 pm - 1:00 pm - Live Pitches
1:00 pm - 1:30 pm - Judging/Wrap-Up/Questions

View official listing on sxsw.com

Speakers
avatar for Amy Gibson-Grant

Amy Gibson-Grant

VP/Campaign Dir, Ad Council
As a Vice President, Campaign Director in the Washington, D.C. office of the Ad Council, Amy Gibson-Grant is responsible for the development of multiple national Public Service Advertising (PSA) campaigns supporting a range of issues, including Wildfire Prevention (Smokey Bear), Emergency... Read More →
avatar for Ben Grossman

Ben Grossman

VP, Strategy Director, Jack Morton Worldwide
As a marketing and advertising strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. His industry and thought leadership have sent him around the world to speak to Fortune 100 audiences and have been central to driving... Read More →


Sunday March 15, 2015 11:00am - 1:30pm
JW Marriott Salon F 110 E 2nd St

3:30pm

Be a Genius. Do Great Work. Achieve Success Beyond
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
An open mind and willingness to grow.
What to Bring:
A pen.
Money can buy the bed, but you still need a reason to get out of it in the morning. Despite being the son of self-made billionaire entrepreneur parents and having a multi-million dollar net worth, Bryan Miller found himself working a job he didn’t love, in a marriage that didn’t work, believing life was meaningless.
Bryan found a way off the existential treadmill, and he’s designed this workshop to help you do the same. George Bernard Shaw said, “Life isn’t about finding yourself. Life is about creating yourself.” In this workshop, you’ll do both using principles of mindfulness and intentionality.
This workshop is intended to help you access your inner genius. You’ll also learn how to fuse your passion and your purpose by doing work you love that matters.
Finally, you’ll learn what it means to achieve “success beyond” as you discover new ways of “seeing and being” that allow you to transcend society’s traditional, and often hollow, definitions of success.
Bryan’s two-and-a-half hour SXSW workshop will consist of stories, activities, and self-reflection. Bryan will start by sharing personal stories along with lessons he’s learned about the blessings and burdens of success.
This workshop is divided into three 45-minute segments, in which you will explore what it means to “Be a Genius,” to “Do Great Work” and to “Achieve Success Beyond,” before leading yourself to your own answers.

View official listing on sxsw.com

Speakers
avatar for Bryan Miller

Bryan Miller

Pres, Miller Inspiration
Bryan Miller has entertained and inspired thousands of people with insights gleaned from three and a half decades inside a nationally recognized, multi-billion dollar family business: The Larry H. Miller Group. The Group owns the Utah Jazz, 55 auto dealerships, a national chain of... Read More →


Sunday March 15, 2015 3:30pm - 6:00pm
JW Marriott Salon H 110 E 2nd St

3:30pm

Collaborative Sketching: Jumpstart Your Design!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed.
Through collaborative sketching, you can jumpstart the design process and bring better ideas straight into your initial wireframes than if you try to fly solo. In this two and a half hour long workshop, we'll take the first 30 minutes to learn the benefits and characteristics of effective collaborative sketching for the user experience. We'll take a brief break, then take the next 90 minutes to participate in practical group exercises to experience the value of sketching and the steps in its process first hand. We'll finish by discussing the results of our work and by reviewing tools you can use for sketching collaboratively or on your own.
Your key takeaways: Learn why sketching collaboratively is better than sketching alone. Learn the characteristics of a good sketch. Learn the 4-step process behind collaborative sketching.

View official listing on sxsw.com

Speakers
avatar for Robert Stribley

Robert Stribley

Assoc Experience Dir, Razorfish


Sunday March 15, 2015 3:30pm - 6:00pm
JW Marriott Room 301-302 110 E 2nd St

3:30pm

Google Analytics Hacks to Track Almost Anything
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Prior experience with Google Analytics.
What to Bring:
Laptop, Google Analytics account.
Google Analytics has evolved beyond a basic web analytics platform into an enterprise level analytics solution. Most people only track the basics on their websites or mobile apps but Google Analytics is capable of much more. In the first hour of this workshop, we’ll look at some of the more advanced features, like bringing outside data sources into Google Analytics and what can be tracked outside of digital. This will be followed by a short break. In the second hour, we’ll look at how to get data out of Google Analytics and the tools available that will help turn your data into something that people will use.

View official listing on sxsw.com

Speakers
avatar for Dylan Spencer

Dylan Spencer

Analytics Director, Huge
Dylan Spencer (Analytics Lead) implements site analytics and data visualization for major Huge clients including French's Mustard and Frank's Red Hot, TD Ameritrade, Audi, and TempurPedic. Prior to joining Huge, he was Director of Analytics at both 33Across and The JAR Group, working... Read More →


Sunday March 15, 2015 3:30pm - 6:00pm
JW Marriott Room 303-304 110 E 2nd St

3:30pm

Great Teams: What They Are & How to Transform Yours
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
A desire to engage in an energizing discussion about what makes a great team. Before you come to the workshop, take some time to reflect on one great team you've been on in your life.
What to Bring:
Go to this website: http://www.tf144.com/great-teams/ and listen to the audio file describing your “homework” – which is to come prepared to tell a one-minute story about your great team.
From the athletic field to the classroom to the boardroom—teams are everywhere. Our future is inextricably tied to the quality of our teams, yet most leaders do very little to influence the dynamics of their teams. They leave it to chance. Now imagine the most amazing team that you’ve ever seen. If you could, would you infuse those qualities into your current team? Join us for the Great Teams Workshop, and we will help you unleash the power of your current team.
The workshop is 2.5 hours and designed around three key takeaways:
(1) Part 1: We will use a highly interactive format featuring storytelling and fast-paced small-group discussions to gain deep understanding about what makes a team great.
(2) Part 2: We will focus on how to put that knowledge into practice, with a focus on transforming your team to achieve exceptional results.
(3) Part 3: We will address the three massive mistakes managers make that inadvertently undermine teamwork and prevent them from achieving the kind of results they want.
Throughout the workshop, participants will be exposed to a highly engaging learning methodology that they can utilize in their organizations. Finally, participants will practice crucial leadership skills—in particular, storytelling and charismatic listening.
The Great Teams Workshop will be a high-energy, fun experience that equips and inspires you to take your organization to the next level. We look forward to learning with you!

View official listing on sxsw.com

Speakers
avatar for Tony Burgess

Tony Burgess

Co-Founder, Task Force 144
Colonel (retired) Tony Burgess graduated from West Point in 1990 and served in a variety of Army units and as a Professor of Leader Development & Organizational Learning at West Point. Most recently, Tony led an advisory team in Afghanistan. He has a Masters in Counseling & Leadership... Read More →
avatar for Katie Christy

Katie Christy

Co-Founder, Task Force 144
Katie Christy was born and raised in Northeast Wyoming’s coal country. She followed her intuition, turned down a full-ride scholarship, and attended Grove City College where she graduated in three years with highest honors in Finance. Katie has 5 years of small business experience... Read More →


Sunday March 15, 2015 3:30pm - 6:00pm
JW Marriott Salon F 110 E 2nd St

3:30pm

How Digital Can Shape the Future of Print Books
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
We welcome people from all sorts of disciplines (from design to coding to copy writing, and many more) but being an avid reader will help.
What to Bring:
A pen and a device for taking notes, other materials will be provided, and their favourite book (optional).
The session will use Penguin Random House's yourfry.com collaborative storytelling project as a jumping-off point to explore the technical and commercial potential for print books that are supported, transformed and subverted by digital technologies.
Penguin Random House UK Digital Publisher Dan Franklin will run the workshop with Jon Rogers, chair in creative technology at the University of Dundee.
The workshop will focus on, and workshop, how participants can make digitally-enhanced print books: the book has gone digital, what happens when digital goes back into print?
This will be achieved through paper prototyping as well as discussion and demonstration of conductive ink technology in books, using a live working example from the yourfry project.
It will have a practical focus, but also pull back to explore the commercial and creative application of these emergent forms to the book publishing industry as it continues to undergo its digital transformation.
Key Takeaways:
-strategies and approaches to understand the life of a book and integrate the time spent reading it within the context of a reader’s life and their physical surroundings.
-the theoretical and business challenges that the publishing industry and authors are navigating in a maturing digital marketplace co-existent with print.
-a framework for the key ethical and creative questions (and hopefully some answers) around tracking books and how they are being consumed.
Structure
PART 1 - the book has gone digital, what happens when digital feeds back into print? (Introduction, 30 mins)
Intros from Dan Franklin and Jon Rogers of 7-10 mins each setting the context of the panel, DF from a Penguin Random House perspective and JR on his work, including the yourfry submission and how it prompted this panel.
Leave room for questions about the context of what we are doing and make it clear we are looking for interaction.
Purpose: to set scene that this an open, welcoming forum for ideas from all kinds of disciplines to input
Outcome: the audience is informed of the business and theoretical/practitioner context for the workshop
PART 2 - what kind of relationship do you have with books? (Icebeaker, 30 mins)
The workshop is split into groups of 4-5 where they are asked to share their favourite books and then ask each other the following questions:
What memories do you associate with the book?
Do you have strong attachment to the book if it is a physical object?
Where does this book live?
Does the place it lives have a personality?
How does this personality connect with you?
Purpose: to get the group introduced to each other and interacting and to begin sharing their experiences of books, whilst introducing the core themes of digital/physical connectedness, memory and identity
Outcome: the ice is broken and the core themes of the workshop are established
PART 3 - So, what's the story? A day in the lifetime of a book. (30 mins, making session)
This practical part of the workshop will address what scenarios books live in and how technology can help connect a life together with a book, fro marginalia to social effects.
We will set context with video from a chef such as Jamie Oliver and Yotam Ottolenghi about how they want their readers to access digital assets that they have stored in a physical book and demo how their use of cookery books has been transformed by digital.
Also will show the an experiment undertaken by Oxfam to show how interaction with a digitally enhanced physical item can create a rarity and rare experiences.
Workshop will split into groups and be given materials in form of stickers, card, sheets of paper to prototype a book of scenarios and how a book is situated within its context.
We will directly ask the audience if they know of new technologies to reduce friction or enhance the interplay of the book with its use in context of daily life.
Purpose: to identify the challenges and opportunities of seeing books and stories in the context of our lives and seek to understand how they can be made more connected and integral
Outcome: several prototype scenarios that can guide us to understand the life of a book in our lives and what could be created to solve the inherent problems
PART 4 - who's book is it anyway? (30 mins – discussion and making)
Starting with an introduction to one of the greatest (supposedly) unread books of all time, A Brief History of a Time by Stephen Hawking (and maybe an introduction from him) DF will go on to describe the ebook analytics project he is working on to start a conversation about reader data and books, and the total lack of data we get on reading of physical books.
We will ask the group to work on ideas for how we could track this - a magic bookmark that knows where you've got to and how long the sessions should be? - and also importantly ask whether we should track this data. How might it improve or distort editorial decisions if we knew and how would we track it.
Purpose: to share the challenges of analysing ebook reader data and investigate if it is possible to track a book once it leaves a shop and how far a reader has progressed through it.
Outcome: theories and ideas on how to achieve it and also an ethical decision about whether we should.
Part 5 - what have we learnt and how should we go forward? (30 mins)
Wrap up and debrief on the sessions and hand-outs of free notebooks.

View official listing on sxsw.com

Speakers
avatar for Daniel Franklin

Daniel Franklin

Digital Publisher, Penguin Random House UK
I am Digital Publisher at Penguin Random House UK, part of the world's largest trade publishing house. I work across all of the company's adult publishing divisions, commissioning work in various digital formats with a remit for direct-to-digital publishing. I am a senior member of... Read More →
avatar for Jon Rogers

Jon Rogers

Professor, University of Dundee
Professor Jon Rogers holds a personal chair in creative technology at the University of Dundee. His work explores the human intersection between digital technologies and the design of physical of things. He balances playful technologies with citizenship to find new ways to connect... Read More →


Sunday March 15, 2015 3:30pm - 6:00pm
JW Marriott Room 306 110 E 2nd St

3:30pm

Inclusive AppRoom: Viewing Apps Through Disability
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
This is a beginner workshop. No prerequisites required.
What to Bring:
To get the most out of this workshop, participants should bring their own mobile device (iPad, tablet, etc.).
Walk a mile (or for 2 hours) in someone else’s shoes.
Have you ever increased the font size on your device? Adjusted the brightness? Used a stylus? Customized your apps so your favorites are a touch away, or used the hands free speech-to-text feature to send a message?

These innovative features that you find beneficial and convenient are necessary for providing access to mobile devices and apps for certain individuals with disabilities. Accessibility features not only provide access for the 1.2 billion people in the world with a disability, but they also improve the experience for all users.

Facilitators will demonstrate a variety of apps and features to help participants and developers consider the varied needs of the person who will be using the technology, rather than the device itself.
Participants will rotate through interactive “stations” to experience apps and mobile devices with new eyes--from the viewpoint of a person with a disability. Each ""station"" will explore a use case scenario, allowing participants to explore accessibility features and app functionality in a hands-on setting or with people who have varied needs and abilities (e.g. visual impairments, mobility impairments).
After a quick break, participants will learn strategies for the development and effective use of apps that can be used to target and improve skills for people with disabilities.
Takeaways:

Participants will gain a unique view on technology from the perspective of individuals with disabilities, as well as professionals and educators who support individuals with disabilities.
Participants will learn about different types of apps and technology and how the universal design features can benefit all users.
Participants will collaborate to consider best practices and strategies for the creation and effective use of technology for all users.

View official listing on sxsw.com

Speakers
avatar for Cristen Carson Reat

Cristen Carson Reat

Co-Founder & Program Coord, BridgingApps
Cristen Carson Reat is the co-founder and program coordinator of BridgingApps.org, a program of Easter Seals Greater Houston. BridgingApps helps parents, therapists, doctors, and teachers share information on how to use mobile devices like the iPad, iPhone, iPod Touch and Android... Read More →
avatar for Hannah Rosenthal

Hannah Rosenthal

Teacher & Consultant, Teaching2gether
Hannah Rosenthal is a New York University graduate with a decade of experience in inclusive education. She has served as a special education learning specialist, classroom teacher and co-teacher, and literacy director. Hannah is now the co-founder of Teaching2gether, an inclusive... Read More →


Sunday March 15, 2015 3:30pm - 6:00pm
JW Marriott Room 310-311 110 E 2nd St

3:30pm

Rehearsing A Crisis Breaking on Social Media
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Bring a laptop or tablet in order to connect to the simulator which is internet-based.
This is a fully interactive workshop. Attendees will use a social media simulator, Polpeo, to experience the closest thing possible to living through and managing a live crisis breaking and spreading over social media. A team of experienced social media and community managers behind the scenes will mimic the public reaction to the crisis, making the session incredibly realistic.
You will work in teams (teams will be allocated on the day), but everyone will be given an individual login to Polpeo to experience first-hand what it is like to manage a crisis.
During this fast-paced workshop, you and your team will be responsible for managing social media channels for a fictional company facing a crisis. The crisis will spread quickly over different channels including social networks, microblogs, online news channels, forums, blogs and video networks. All these channels are contained within Polpeo. We will give you all the details and background information you need on the day, on both the company you represent and the crisis facing it.
Your job during the workshop will be to do everything you can to neutralize the crisis. You can devise a strategy to deal with the situation, assign roles within your teams, and implement your strategy on the simulator. You’ll be able to post on each of Polpeo’s social media channels, see the public reaction to the crisis, and respond to individuals members of the public, all in real-time. How you choose to manage the crisis is up to you, but our facilitators will be on hand to help you through it.
The whole workshop will take place on the simulator. This is a closed, private environment, so you can experiment with different responses, without the eyes of the world watching you.
Throughout the workshop, you will be scored on how well your team manages to contain the crisis, and there will be prizes for the winning team!
After the crisis has reached its conclusion, there will be an in-depth discussion and feedback session facilitated by Kate Hartley (COO of Polpeo) and Ashley Cooksley (Chief Business Development Officer of Polpeo’s parent company, Emoderation). You will receive detailed feedback from the crisis team on how you managed the crisis, have the chance to ask questions about best practice, and share experiences with your peers.
Key takeaways from the workshop will include:
1. Experiencing the speed at which a crisis breaks and spreads on social media, and the resulting pressure on a team
2. Practical experience in managing a crisis on social media, including the ability to test different ways of responding to the public through a crisis, and seeing how they respond to you
3. Insight into current best practice in managing a crisis, including: tips on how to neutralize an attack on social media; and the processes and infrastructure you might need in order to deal with a crisis facing your company or organisation.
Timeline:
This workshop will be two and a half hours long.
- 15-minute introduction to the simulation, background information and context. Attendees are assigned teams and log on
- 1-hour: crisis simulation part 1
- 10-minute break and regroup
- 45-minutes: crisis simulation part 2
- 20-minutes: feedback, discussion and Q&As
Requirements:
Preparation: No preparation is required.
Please bring a fully-charged laptop or tablet with you to the workshop. The Polpeo simulation is internet-based, so in order to participate, you will need a device that can connect to wireless internet. Polpeo works best on a laptop or tablet, as a phone screen can be too small for you to draft statements comfortably and post to the simulator.

View official listing on sxsw.com

Speakers
avatar for Ashley Cooksley

Ashley Cooksley

Chief Business Dev Officer, Emoderation
With nearly two decades in the digital industry, Ashley has extensive experience in online editorial, digital strategy, sales and business development and social media management. As Emoderation’s Chief Business Development Officer, Ashley’s focus is on delivering high quality... Read More →
avatar for Kate Hartley

Kate Hartley

COO, Polpeo
I am COO and co-founder of Polpeo (http://www.polpeo.com), a social media simulations company. Polpeo uses software and people to simulate a crisis spreading over social media, to train brands in how to use social media to manage a crisis effectively.


Sunday March 15, 2015 3:30pm - 6:00pm
JW Marriott Room 307 110 E 2nd St

3:30pm

Startup Marketing and Growth Hacking on a Budget
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Having an existing website or app would be beneficial.
What to Bring:
To get the most value you should bring your laptop and have a Google Analytics and Facebook Ads account.
Marketing is critical to any startup's success, if no one knows about your product, no one can buy it! The good news is you don't need millions of dollars in marketing budget to get new customers and grow your company. In this 2.5hr workshop, we'll cover the core fundamentals of startup marketing on little to no budget showing you ways to hack multiple marketing channels to your advantage. From core content and social media tactics to email marketing, we will show you how to leverage many of the free (or very cheap) tools available, to better understand and grow your audience.
At the end of the workshop you will know how to:
- Find and engage with potential customers online for research and revenue
- Create a conversion funnel and get customers into it
- Use analytics to test and optimize your strategies.
Timeline:
0-20mins - Marketing fundamentals. What and Why?
20-40mins - Finding your true audience and learning their language
40-60mins - Creating a conversion funnel
60-80mins - Content tips and tricks
80-100mins - Analytics insights. What's the data telling you?
100-110mins - Break
110-150mins - Attendee site analysis - We'll look at some of your sites, what are you doing right and wrong?

View official listing on sxsw.com

Speakers
avatar for Antony McGregor Dey

Antony McGregor Dey

CMO, Pagelines
Antony is an Australian serial entrepreneur and seasoned startup executive. He is the founder of 2 startups and a founding executive at 2 more. Specializing in business development, online marketing, and product development, he regularly advises early-stage startups in the... Read More →
avatar for Ashley McGregor Dey

Ashley McGregor Dey

Head of Community, Kifi
I build communities and make companies more social. San Francisco native recently relocated to Austin now leading community at Kifi. Previous experience includes building and executing social programs for ModCloth and Indiegogo.


Sunday March 15, 2015 3:30pm - 6:00pm
JW Marriott Salon G 110 E 2nd St
 
Monday, March 16
 

9:30am

CANCELED - Cause Video and the Race to Measure Emotional Impact
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must be familiar with how to record a video with a smartphone.
What to Bring:
Bring your smartphone and laptop.
This four-hour, interactive workshop led by Columbia University Digital Media Strategy Professor Marcia Stepanek and USA Today's ""Talking Tech"" Columnist Jefferson Graham will explore best practices in the evolution of short-form video as a critical tool for conveying urgency, proof, and relevancy for social good—and explore new efforts by media companies, causes and activists to score video stories on whether they move people to action.
This hands-on session—part screening, part lecture and part video-making—will demonstrate some of the newest ways to measure video impact and build cross-sector support that can endure from one campaign to the next. Attendees will gain working knowledge of the 10 types of cause videos being used most successfully in the social good sector today, and discover which types are best for creating specific outcomes. Attendees will crowd-shoot and edit a micro-video during the last half of the workshop, to apply first-half takeaways.

View official listing on sxsw.com

Speakers
avatar for Marcia Stepanek

Marcia Stepanek

New Media Dir/Faculty, Columbia University
Marcia Stepanek is a journalist, videographer, digital media strategist, associate professor and author of the forthcoming book, "Swarms: The Rise of the Digital Anti-Establishment." Her work has appeared in The New York Times, the Huffington Post, Contribute, Salon, msnbc.com, and... Read More →


Monday March 16, 2015 9:30am - 1:30pm
JW Marriott Room 306 110 E 2nd St

9:30am

Crash Course: Measuring Digital Marketing
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Completion of an online survey 2 weeks prior to the workshop: https://www.surveymonkey.com/s/W3CFWMG
What to Bring:
Internet connected laptop or tablet.
Definitively proving a positive ROI in digital marketing can be a challenge, even for the most seasoned of marketers. The challenge continues to increase as the landscape becomes increasingly fragmented.
If you’re currently managing multichannel campaigns but don’t know where to start to robustly demonstrate your activities are driving business results, then this workshop is for you.
Overview:
Your Business: How to create meaningful and measurable digital outcomes.
The Right Stuff: Which tools will save you months of your life (and your sanity).
Making Data Make Sense: How to get real & actionable insights from your data to strengthen your business.
We’ll work with the business issues you highlight in our pre-workshop survey, including your day-to-day and larger strategic challenges and explore the tools, methods and solutions to best meet your digital investment needs for your organization.
In this workshop we’ll specifically cover:
Effective Business and Digital Goal Setting
- KPI
- Soft/Hard KPI’s
- Weighted/Supporting Outcomes
Essential Tools
- Site Analytics
- Adserving
- CRM / Ecommerce
Understanding Channels
- Channel Specific measurement
- Holistic measurement
- Measurement frameworks
Advanced Tools
- Attribution
- Brand safety
Getting Human Insights from Data
- Dashboarding & Visualisation
- Automation
- Optimization
This workshop will assist anyone who has been overwhelmed with jargon and acronyms or if you’re simply planning to take your analysis skills up a notch. We’ll help ensure you’re headed in the right direction, and provide you with practical knowledge and tools to get more from your digital investment.

View official listing on sxsw.com

Speakers
avatar for Luke Brown

Luke Brown

CEO, Affinity
Luke is creator, co-owner and driving force behind Affinity, an Australian independent media and ad agency. After fifteen years working in media and advertising with some of the industry’s top multinationals across five different continents, Luke decided there was a need for a very... Read More →
avatar for Adam Shar

Adam Shar

Dir of Media & Business Intelligence, Affinity
The rules of doing business are morphing faster than ever as new technology continues to emerge. Data-based insight will increasingly be the difference between survival and huge success for brands.


Monday March 16, 2015 9:30am - 1:30pm
JW Marriott Salon G 110 E 2nd St

9:30am

Sketchnoting 101
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
A pen and an unlined notebook.
Are you using visuals to communicate your ideas? This skillset is not just for designers, but for anyone who explains, persuades, solves problems or changes minds.
Pictures are
*worth a thousand words
*better for communicating complex relationships
*fabulous for getting a group of people on the same “page”
*often more effective when not drawn by an expert
Graphics Say More, Faster
From infographics to strategy maps to graphic recordings of conferences and meetings, as our world becomes more information-rich and our understanding more complex and systemic, images engage, record and present interrelated conversations and systems.
Rule with Stick Figures
Hand-drawn visuals invite interaction and collaboration. And the hand that holds the marker controls the conversation. There's no better way to build your visual chops than through a sketchnoting practice.
If you believe that you can't draw well enough to communicate, this is the workshop for you. We'll begin by exploring common sketchnoting structures and then move into building a rich visual vocabulary using simple images you'll be comfortable drawing and sharing. You'll learn to easily draw simple faces and people to convey action and emotion.
In the second half of the workshop, we'll break down the listening and drawing practice into a clear set of steps. You'll learn tricks and techniques to make it all look good as you continue to develop your visual communication skills. We'll finish up with a sketchnoting practice in which you'll use all of your new skills to create an engaging, shareable sketchnote from a TED talk.
This Skill Will Transform Your Career.
Three key takeaways from the session will be:
*A clear understanding of the Sketchnoting process
*Tools and techniques to continue to develop your visual practice
*Personal confidence in your ability to draw your ideas
But Wait, There’s More
You’ll also receive two of my very favorite ""trick"" pens for polishing up your notes AND a visual metaphor quick reference.
Join us for this exciting entry into the world of visual thinking.

View official listing on sxsw.com

Speakers
avatar for Kate Hayward

Kate Hayward

Provocateur, Sticky Knowledge
An odd, magical combination of tribal experiences: visual thinking evangelist, inclusive facilitator, curriculum designer and inveterate writer. I stalk and lurk with big thinkers, people-people, geeks, ideologues and social provocateurs. Smart people rock my world. We have reached... Read More →


Monday March 16, 2015 9:30am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St

9:30am

Testing JavaScript Applications
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
To get the most out of this workshop attendees should have an intermediate to advanced understanding of HTML, CSS, and JavaScript, as well as some familiarity with Chrome Developer Tools. It will also be helpful to be have experience installing and using Node.js and npm modules.
What to Bring:
Please bring a laptop with your favorite text editor and Node.js installed, as we will be doing live coding in this workshop.
So you've finally taken the advice of your peers and started writing unit tests for your JavaScript. Now what happens when you write great tests, but then realize the application's features still don't work right? Or you increase the code coverage, but still don't get the quality your users expect. How much time is spent by your QA team running the same regression tests over and over again? Does the idea of performing a manual smoke test before each code commit make you want to run for the hills? All of these issues can be addressed with a better JavaScript testing approach.
Unit and functional tests are very closely tied to agile and behavior driven development (BDD) and this workshop will walk you through how to integrate testing best practices for a more reliable development process. It will also cover the various technologies used today such as Jasmine, PhantomJS, Selenium, and Cucumber to name a few, and how to integrate these into modern JavaScript applications.
The workshop will begin with an introduction to testing and why it's so important in modern JavaScript development. We will then move into specific technologies used for testing as well as approaches for writing tests in popular JavaScript frameworks.
This workshop will include some hands on coding to introduce topics as well as demos and code samples that can be used in your own projects.
By the end of this four hour long workshop you'll have learned:
- What is testing and why is it so important for JavaScript
- How does testing fit into Agile and BDD workflows
- What are the most useful technologies for setting up and executing tests
- Some approaches for writing tests in popular JavaScript frameworks (i.e. Backbone, Angular, React, etc.)
- Hands on practice writing your own tests

View official listing on sxsw.com

Speakers
avatar for Daniel Johnson

Daniel Johnson

Software Architect, OutLearn


Monday March 16, 2015 9:30am - 1:30pm
JW Marriott Salon H 110 E 2nd St

9:30am

The eCommerce Friction Lab
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Anyone with a professional interest in eCommerce. There is no requirement for technical expertise.
What to Bring:
Some demonstrations will require a laptop, tablet or smartphone.
This workshop will provide you with expert insight to improve your eCommerce conversion. Bridging the divide between technical product development and retail marketing, Jim and Simon will cover topics including content, merchandising, A/B and multivariate testing, analytics, search, mobile, UX, customer psychology, innovation and multi-channel activation.
Part 1: Getting close to your Customer (1 hour)
A mix of insight, tools and practical demonstrations to help you understand the psychology and behaviour of your customer and identify your areas of friction.
Part 2: Slaughtering friction in the conversion funnel (1 hour)
Drawing on case studies and practical solutions from big business, we will show you how to instantly maximise your revenue.
BREAK
Part 3: Group breakouts (1 hour)
Breakout groups will choose between a technical or business view of the topics discussed. Groups will collaborate and help each other solve real world challenges.
Part 4: A frictionless future for eCommerce (30 mins)
We end with a view of the emerging trends and technologies that will change your business in the next 3 years.

View official listing on sxsw.com

Speakers
avatar for Jim Emerson

Jim Emerson

eCommerce Consultant & Agile Coach
Jim graduated from Charles Sturt University (NSW, Australia) in 1999 with a Marketing degree and a keen interest in the Internet, building web sites for the local radio station and friends. His first pay cheque came as a web developer with @www Digital in Sydney during the dot-com... Read More →
avatar for Simon Goodall

Simon Goodall

Chief Strategy Officer, Lowe Open
Simon Goodall is the Global Chief Strategy Officer for Lowe Open and jointly runs the network of 11 agencies. His passion is applying behavioural sciences and the psychology of decision making to creative innovation.


Monday March 16, 2015 9:30am - 1:30pm
JW Marriott Room 301-302 110 E 2nd St

9:30am

Web Content Publishing with Drupal Eight
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Helpful if you have used virtually any CMS before.
What to Bring:
Bring a Laptop, get a FREE Drupal 8 site on http://GetPantheon.com account to follow along with.
Experience The New Power of Drupal 8 in this Hands-On workshop!
1] How to leverage Drupal's new responsive content authoring features.
2] How to customize your site with Drupal's powerful content modeling features including content categorizing.
3] How to creating listing pages and blocks of lists with the enhanced VIEWS module, now a CORE feature, out of the box!
9:30 - 9:45 Introductions, brief overview of Drupal's past successes.
9:45 - 10:30 Install Drupal 8 & Create static pages & work together as we build a custom content type for blogs.
10:30 to 10:45 15min break
10:45 - 11:30 Use VIEWS to create listing pages, blocks of lists, & other dynamic page elements.
11:30 - 11:45 15min break
12:00 12:45 Users, Permissions, Customize the WYSIWYG, some review
12:45 -1:00 break
1:00 - 1:30 QnA, demos by request, engage new topics as directed by attendees

View official listing on sxsw.com

Speakers
avatar for Matt Cheney

Matt Cheney

Co-Founder & Head of Products, Pantheon Guitars
Matt is a long time Drupal developer who co-founded both Pantheon Systems (a Drupal platform service) and Chapter Three (a design and development shop). Matt is an active Drupal event organizer (Drupalcon San Francisco, BADCamp) and contributor to Panels, including being the maintainer... Read More →
avatar for Doug Vann

Doug Vann

Pres, SynapticBlue Inc
Doug entered Geekdom as a 5th grader in 1983 with a Commodore 64 & a 300baud connection to CompuServe. 25 years later he started the Indiana Drupal Users Group. Doug believes in the power of Drupal to meet complex business needs in a rapid-deployment system. Catch his blog at www.DougVann.com... Read More →


Monday March 16, 2015 9:30am - 1:30pm
JW Marriott Room 303-304 110 E 2nd St

9:30am

eXtreme Agile Build Party
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed to bring.
Build a car from raw materials to one that goes 140 mph and gets 100 mpg. With 60-minute sprints, and no Agile or manufacturing experience required, participants will learn how to apply Agile techniques in the physical realm. No experience is necessary.
We will kick off the eXtreme Agile Build Party by having the attendees self-organize into small Scrum teams.Teams will then swarm on the backlog to complete as many stories as possible, with quality built in. Each sprint the teams get a chance to review their work with the facilitators while using scaled Scrum to address impediments, demonstrate their work, and refine the backlog.

At the end of the day, participants will have built a working car, learned how to innovate, overcome impediments, how to apply Agile to any endeavor and expanded their perception of what they are capable of.
There will be seven one hour sprints with short breaks in between to build the car from start to finish. People are encouraged to come to as many as they can, but even a single sprint will teach you just how powerful self-organizing teams can be.

View official listing on sxsw.com

Speakers
avatar for Joe Justice

Joe Justice

Consultant and Inventor, Scrum Inc
Joe Justice is a consultant at Scrum Inc, a TEDx speaker, and coach for agile hardware and manufacturing teams around the world. He is the creator of the eXtreme Manufacturing method, and founder of Team WIKISPEED: an all Scrum volunteer based green automotive-prototyping company... Read More →
avatar for JJ Sutherland

JJ Sutherland

Chief Content Officer, Scrum Inc
JJ Sutherland is the Chief Content Officer at Scrum Inc. and the co-author of "Scrum: The Art of Doing Twice the Work in Half the Time."


Monday March 16, 2015 9:30am - 6:00pm
JW Marriott Salon F 110 E 2nd St

9:30am

Intro to Ruby on Rails
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Participants should be knowledgeable and comfortable in the general ways the World Wide Web works. No pre-reqs, but some pre-course work in the command line would be good if you are not familiar. Ideally, understand how to navigate to a folder using the command line. Review these resources before class: - http://cli.learncodethehardway.org/book
What to Bring:
Preparation: - Laptop preferably a Mac but PCs and Linux welcomed. - Text editor, such as Sublime Text: http://www.sublimetext.com/ - Download/Install Ruby and Rails: http://bit.ly/ror-install
You’ve got a head full of ideas when it comes to creating a web app, but where do you start? In this workshop, you will learn the basics of programming in Ruby - enough to play around with arrays, hashes, control structures, and methods. You will also be able to build and deploy a simple Rails app (Twitter clone) to Heroku.
Section 1 - Ruby Basics (2.5 hours)
Break - (half hour)
Section 2 - Rails (4 hours)

View official listing on sxsw.com

Speakers
avatar for Brian Fountain

Brian Fountain

Instructor, General Assemb.ly
Brian Fountain is a creative technologist with a deep knowledge of narrative, programming and marketing. Recent projects include CouchCachet, Magic Story Maker and Run Sheldon! He has worked with brands such as BMW, Motorola, AllState and has over a decade of web and graphic design... Read More →
avatar for Alex Hint

Alex Hint

Software Engineer, XO Group
avatar for Oleksandr Hintsyak

Oleksandr Hintsyak

Software Engineer, XO Group


Monday March 16, 2015 9:30am - 6:00pm
JW Marriott Room 307 110 E 2nd St

3:30pm

Analyzing Big Enterprise Graph Data with Spark
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Prerequisite include having prior experience with coding at an advanced level and some experience working with large data sets. The intended audience for this workshop is developers, programmers, software engineers, and big data fans.
What to Bring:
If you’d like to participate, please bring your laptop to this workshop with Scala 2.10 installed, SBT 0.13, and the Spark 1.1 binary downloaded.
This workshop will explain how large scale, near real-time graph analytics will be a game changer for companies in the future. It's a hands on exploration of Spark, and a deep-dive into how to use Spark, running on Mesos, for the graph analysis of large enterprise data sets.
Learn how this amazing technology is already being deployed at cutting-edge companies to build recommendation engines, fraud detection systems, advanced search engines, and more.

The first hour will cover the technical underpinnings of successful graph analysis using Spark, including the tools, algorithms, and the data science needed to make it happen.
After a 10 minute break, we will deep-dive into using Spark to complete complex graph analysis of example enterprise data set and discuss the results of the exercises. Finally, if time permits, we will review some of the new technologies that exist for elegantly scaling Spark, such as Mesos.

View official listing on sxsw.com

Speakers
avatar for Patrick White

Patrick White

CEO, Synata
Patrick White is the CEO and Co-Founder of Synata, a platform for aggregating, searching and discovering enterprise data. Prior to Synata, he spent the last decade building software at companies such as Intuit, Microsoft, VistaConnect, CyberArts, and Fortify Software (now HP Security... Read More →


Monday March 16, 2015 3:30pm - 6:00pm
JW Marriott Salon H 110 E 2nd St

3:30pm

Content to Captivate: A Hands-On Writing Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should be familiar with the struggles of generating fresh and effective copy.
What to Bring:
Bring laptop plus a piece of copy you're working on.
Words shape commerce. The best ones arrest readers, prompt decisions, and cause value to sell.
But choosing which words to use--in what order--isn't easy. That's what this workshop is all about.
Led by Jean Tang, this hands-on workshop gets participants channeling inspiration--NOT simply information. Figure out what makes amazing content legendary, get a methodology for DIY, and then apply it to your most dire copywriting project: be it web, mobile, print, or personal marketing content.
In response to the surge of demand at SXSW 2014, we're adding an intro and conducting the hands-on portion in small groups. After kicking off with a 20 minute talk on the tenets of effective writing, participants break into format-specific groups: one perhaps for blogs, another for web content, a third for email campaigns.
Bring us a piece of your marketing copy: say, a homepage, blog series, branded messaging, tagline, bio, or social media profile. We’ll provide a constructive critique and actionable redrafting plan. Walk-ins welcome.

View official listing on sxsw.com

Speakers
avatar for Daniel DiGriz

Daniel DiGriz

CMO, MarketSmiths
Marketing isn’t a quick fix. That’s why MarketSmiths CMO Daniel DiGriz believes in sustainable marketing solutions, intended to extend reach, establish authority, and increase leads.
avatar for Jean Tang

Jean Tang

Founder & TopSmith, Marketsmiths.com
Jean Tang began copywriting at the age of 4. That’s when she started swallowing books whole—and training her brain to organize itself on paper. Later, she went to Juilliard (piano) and Cornell (business & fashion), became a lawyer (honors graduate), and then a journalist and cookbook... Read More →


Monday March 16, 2015 3:30pm - 6:00pm
JW Marriott Room 303-304 110 E 2nd St

3:30pm

Creativity on Demand: Ideas When You Need Them
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
A goal, wish or challenge (personal or professional) that you think requires creative thinking and that inspired you to come to this event.
What to Bring:
Bring your goal or wish or challenge, good humor, and a way to take notes.
Admit it. You just came out of a meeting where you needed a creative solution and you’re not confident you got one. Believe it or not, the toughest challenges often require you to be disciplined AND creative at the same time. But who can really do that? Furthermore, who has time to follow creative thinking protocols? When you read about them, they all seem designed for people who have months to find answers. Most of us are lucky if we have minutes.

In this participatory workshop, you’ll learn the fundamentals of creative thinking and walk away with 3 simple, practical tools – called ""Yes and"", ""GPS"" and ""The Bad Boys"" – which you can use immediately to help you solve the challenges that are thrown at you daily. You’ll also get tips for how to be a better facilitator of thinking sessions, and how to help others be better creative thinkers as well.

Our workshop starts with a discussion of the types of challenges you face that require creative solutions and the experiences you’ve had trying to find that creative solution. In the first 45 minutes you will:
• Participate in a brief exercise that demonstrates your own inherent creative thinking capabilities
• Extrapolate from the exercise the fundamentals of creative thinking, particularly divergent and convergent thinking.

For the next 75 minutes you will learn and practice 3 deceptively simple yet highly practical tools that you can use anytime you need to come up with creative solutions. You’ll learn:
• How to encourage ideas through a basic divergent thinking tool called “Yes/And…”
• How to get to “outside-the-box” ideas using a tool called “Bad Boys and Girls”
• How to take a crazy idea and turn it into a great and usable idea by using “GPS”.

We will wrap our session by giving participants a chance to apply the tools to their own goal or wish or challenge they have brought with them.

View official listing on sxsw.com

Speakers
avatar for Belle Frank

Belle Frank

EVP, Dir of Strategy & Research, Y&R
Recognized in the marketing industry for her great expertise in communications research, Belle has vast experience across many consumer and BtoB categories, and oversees all Y&R NY’s strategic research initiatives. Belle has worked with major clients, including Campbell's, Dannon... Read More →
avatar for Anne Manning

Anne Manning

Founding Partner, Drumcircle
Creative thinking and innovation facilitator. Strategic thinker. Marketer. Trainer.


Monday March 16, 2015 3:30pm - 6:00pm
JW Marriott Room 301-302 110 E 2nd St

3:30pm

Data Visualization: Marketing Skill of the Future
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Read “A Business Guide to Visual Communication” e-book: http://visage.co/content/business-guide-visual-communication/
What to Bring:
–Laptop
–Google account
--.png logo and color palettes for your brand
The ability to effectively communicate with data is no longer a nice-to-have; it’s a mandatory—and vital—marketing skill to be able to connect with your audience. With an increasing amount of data available, marketers have access to a wealth of valuable information. But how do you translate dense quantitative data into meaningful communication that provides value to your audience? Through data visualization.
The marriage of data and design can deliver key insights in a way that is not merely visually stimulating but enhances both understanding and retention of the information. Luckily, you don’t need to be a data scientist or world-class designer to produce this type of content.
As a co-author of ""Infographics: The Power of Visual Storytelling,"" professor of Visualization of Information at Columbia University, and founder of Column Five, a visual studio that specializes in data visualization, I’ll share my practical knowledge of how to effectively transform information into engaging visualizations that communicate your message clearly and powerfully.
In this workshop, you will learn how to:
–Identify key relationships in your data: Gain a deep understanding of the real insights in your data, and use them as the cornerstones of your story.
–Select the right visualization to represent your data: Ensure that you are accurately and effectively visualizing your data.
–Craft a compelling narrative: Learn how to turn your data into a powerful story.
Timeline:
–First hour: Learn about data relationships, select correct visualizations for each type
–15-minute break
–Second hour: Explore sample data sets, craft an effective narrative
–15-minute wrap-up: Work review and final takeaways

View official listing on sxsw.com

Speakers
JB

Jake Burkett

Chief Strategy Officer, Visage
avatar for Andy Keil

Andy Keil

Prod Mgr, Visage


Monday March 16, 2015 3:30pm - 6:00pm
JW Marriott Room 306 110 E 2nd St

3:30pm

Design Light Effects for Large Scale Immersive Art
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Beginner level coding, preferably some Java experience.
What to Bring:
Bring your laptop with github and Processing pre-installed.
In this session you will learn to program lighting patterns and effects for a large scale piece of artwork called Squared. Squared is a 50 foot tall steel structure containing over 800 cubes clustered in a fractal array. Each cube holds between 12-24 individually addressable LEDs, programmed through a custom software interface written in the Processing programming language. The code you create in this session will be added to our open source repository and made available to the community for future reuse. This is a working session where the people participating decide their level of involvement. We will serve more as a coaching team and answer technical questions and help to get people un-blocked while they are creating their personal expressions of art and design.
The first 45 minutes will be an introduction to the sculpture, open to questions about it's design and creation.
We will then take a 15 minute break.
After, we'll give a rundown of setting up the software and basic environment. We'll instruct how to create a basic pattern and animation. We'll then follow with an open workshop, where audience will be encouraged to brainstorm pattern ideas and implementation together. We'll be available to answer whatever artistic and technical questions they have. This will last approximately 90 minutes and we will display patterns as they are created onto our model tree.
The last 30 minutes will be dedicated to showing what was produced.

View official listing on sxsw.com

Speakers
avatar for Adam Sheppard

Adam Sheppard

Project Manager, The Boxshop
My name is Adam and I am a special projects manager at The Boxshop, an artist community workspace, in San Francisco. We build big art for festivals, public installations, and corporate events.
RS

Ray Sykes

Make it Work Guy, The Boxshop
IZ

Irene Zhou

Software Engineer, Slack Technologies Inc


Monday March 16, 2015 3:30pm - 6:00pm
JW Marriott Room 306 110 E 2nd St

3:30pm

Hands On: Inclusion, Accountability and Empowerment
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should have basic knowledge about the lack of diversity in technical fields.
What to Bring:
Laptop, paper, pen.
We create social good to right injustices, empower communities and inspire social change. But do we reflect the people we serve? Sexism and racism continue to be played out in tech communities, which remain overwhelmingly white, male and college-educated. An honest assessment of where we're falling short and strategies for moving forward will help us build welcoming, sustainable communities for social good.
This hands-on, two and a half hour long workshop will give you the tools to:
1. Develop strategies for building more inclusive, accountable and effective spaces — and be better at what you do.
2. Find ways to be an effective ally to those who are marginalized in your workplace, and build a more inclusive culture.
3. Find allies outside of your workplace if you can't find any within. -
Draft Timeline:
I. Who’s in the room? [10 min]
A. Self-introduction & Breaking into Working Groups - [10 min]
Go-round: In 30 seconds, share— this is if there are <= 20
If 20+ then small/large org spectrogram into to those around you - THESE
Name
Where you’re from (define that however you like)
One person who brings you here today
II. What’s the problem? [35 min]
A. What people are bringing to the room [5 min]
Ask people to write down the one problem or issue in their organization they most want to solve. For instance “we want our board to reflect the diversity of our community,” or “we want to make anti-oppression training a regular part of our staff work,” etc. Invite everyone to think specifically about this problem as we work today.
B. Vocabulary discussion [15 min]
What do we mean when we talk about:
structural racism/sexism/classism/homophobia
impostor syndrome
accidental techie
microaggressions
implicit bias
covering/invisibility (ability/disability, classism, race, sexuality, gender, everywhere!)
BRING PEOPLE BACK TOGETHER
C. What evidence is out there [20 min]
This is the traditional “presentation” sections. What data on diversity, is available?
III. What’s the solution? [30 min]
A. Harvest some of the problems people are trying to solve [5 min]
1. From the issues folks identified in the prior section, invite them to share if they feel inclined, and write them up on a sheet of paper.
2. Determine 3, 4 or 5 problems (depending on the number of the participants) that have resonance with a number of people. Each problem/issue becomes a group — invite people to choose which group they’d like to participate in. Have each group determine a scribe.
B. Collectively work on solutions [25 min] -
1. Give each group 5 minutes for each (20 minutes total) of the following questions:
Describe the situation now. What needs to change?
Describe the ideal situation. If the problem were completely resolved, what would it look like, feel like, sound like?
Determine the blockers to the ideal situation. What’s in the way of making this happen?
Determine what actions could be taken to address, defuse or circumvent things standing in the way and change the situation. [scribes record this section]
2. Give each group an extra 2 minutes to determine a presenter to report-back on the fourth section (solutions) and identify the most important highlights.
3. Each group reports back in 2-3 minutes.
C. Closing
“Write down one commitment for a concrete action you’ll take when you leave here to begin moving your work down the path to the solution.”

View official listing on sxsw.com

Speakers
avatar for Ivan Boothe

Ivan Boothe

Creative Dir, Rootwork.org
Ivan Boothe works as a freelance Drupal developer and online organizer, and is the online communications associate for the Fellowship of Reconciliation. A co-founder of the Genocide Intervention Network (now United to End Genocide), he worked as a community organizer in Philadelphia... Read More →
avatar for Shireen Mitchell

Shireen Mitchell

Dir, Web & Interactive Media, Women's Media Center
Shireen Mitchell is the Director of Web and Interactive Media at the Women's Media Center (WMC). She is responsible for WMC's web assets, online strategies, and engagement. Shireen has decades of internet and technology experience. She has advocated on behalf of women and girls within... Read More →


Monday March 16, 2015 3:30pm - 6:00pm
JW Marriott Room 310-311 110 E 2nd St

3:30pm

Pragmatic Security and Rugged DevOps Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Working knowledge of the command line and some basic level of programming.
What to Bring:
You need a laptop (mac or linux) that you can install software on and a github account.
Writing code that works is hard. Writing rugged code that can stand the test of time is even harder. This difficulty is often compounded by crunched timelines and fast cycles that prioritize new features. Add in evolving business needs and new technology and it becomes confusing to know what to do and how to integrate security into your application.
This workshop brings in some of the top developers and application security practitioners to help you ruggedize your end-to-end development lifecycle from code commit to running system.
Three Takeaways:
1. You will learn pragmatic approaches and tooling that will affect your development processes and delivery pipelines.
2. Armed with tools and ideas for monitoring your operational and runtime security.
3. You will walk away with code examples and tools that you can put into practice right away for security and rugged testing.

View official listing on sxsw.com

Speakers
MJ

Matt Johansen

Mgr, Threat Research Center, WhiteHat Security
JW

James Wickett

Sr Engineer, Signal Sciences


Monday March 16, 2015 3:30pm - 6:00pm
JW Marriott Salon G 110 E 2nd St
 
Tuesday, March 17
 

9:30am

$1 Prototype: Modern Approach to Mobile UX Design
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have/be familiar with a mobile device.
What to Bring:
Pencil, 2 packs of sticky notes: 3x5 and 3x3.
Practical expert advice for Android Material Design & iOS7: start with questions and walk away with wireframes. This four hour long workshop will teach advanced aspects of $1 Prototype method to: (1) storyboard use cases (2) create sticky-notes wireframes for the core pages of your app (3) test your design with potential customers. All before writing a line of code! Advanced mobile design patterns + Lean Agile design principles. Distill the experience down to essentials, and re-invent your interface with mobile-first approach. Learn how to create the design that works by using cutting edge mobile design patterns (Transitions, Transparency, Multi-Touch/Motion, Faceted Search, Parallel Architecture, Voice, etc.) Practice designing advanced patterns (Image Recognition, NFC Mobile Wallet). Create immersive experience using lessons from popular mobile games like Angry Birds. Take on any mobile design challenge with confidence.

View official listing on sxsw.com

Speakers
avatar for Greg Nudelman

Greg Nudelman

CEO, Designcaffeine Inc
Greg Nudelman is a Mobile Experience Strategist and CEO of DesignCaffeine, Inc. For over 15 years he has helped his clients eBay, WebEx, Wells Fargo, PayPal, Safeway, Cisco, IBM, Associated Press and Groupon amass millions of satisfied customers.


Tuesday March 17, 2015 9:30am - 1:30pm
JW Marriott Salon F 110 E 2nd St

9:30am

Interactive Narratives in Open Game Worlds
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prerequisites, although some experience with game design, narratives, system thinking, and board games is a bonus.
What to Bring:
No materials required to bring.
A practical workshop to come up with new approaches in narrative design for open worlds. It’s an effort to breath in new life into the age old discussion between games and stories. Instead of superficially looking at the differences between games and stories, we will delve deep into their structures and try to marry elements together that form meaning.
For the workshop we will supply the participants with a physical prototype of an open game world. The prototype is not finished product. Instead it is designed to experiment with the problem and try different solutions quickly. The physical prototype will resemble a board game, but will be recognizable as the prototype for a computer game nonetheless. This form allows us to quickly dig deep into the meat of the problem: different structures underlying games and stories.
The workshop will last 4 hours and breaks down into several segment. During the first hour we will introduce the participants to the problem in general, the physical prototype we’ll be using to design solutions, and the specifics of the task at hand. After a short break the participants will work on problem for roughly 45 minutes, after which we’ll playtest each other’s solution. After a break we’ll challenge the participants with new assignments and have them work on new prototypes during the third hour. The final hour will be reserved for final playtests, discussion, and wrap-up.
The workshop itself is pretty open. We have no specific strategy in mind that solves the problem of narratives in open game worlds. So we are looking forward to interesting take-aways as much as the participants where the main problems are concerned. However, we do expect to cover some ground and hopefully the participants can learn from the general hands-on, design-oriented approach we take to solving this hairy problem. We expect everybody to walk away with a much clearer perspective on the problem, a better understanding of the conflicting structures of games and stories, and at least some ideas for possible solutions.

View official listing on sxsw.com

Speakers
avatar for Joris Dormans

Joris Dormans

Game Designer, Ludomotion
Joris Dormans (PhD) is a Dutch gameplay engineer, lecturer, author, and researcher based in Amsterdam, the Netherlands, working in industry and higher education since 2005. For the past six years, he has been researching formal tools and methods to design game mechanics. His other... Read More →
avatar for Karel Millenaar

Karel Millenaar

Pres of Play, FourceLabs
Designing games to solve real world problems is what Karel loves to do the most. For over 7 years he's designing tools to give his players to empower themselves. This search takes him from hybrid board games, to sticker powered work processes to public game installations. His process... Read More →


Tuesday March 17, 2015 9:30am - 1:30pm
JW Marriott Room 301-302 110 E 2nd St

9:30am

Large Drupal Projects
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
There are no hard prerequisites to this workshop, although participants who have managed site building projects before will benefit the most.
What to Bring:
There are no required materials, although a laptop for trying things out and taking notes.
The goal of this workshop is to have the participants take away:
* What developer workflow (git, code review) techniques can make a larger project successful
* Techniques for coordinating teams that are geographical dispersed among different organizations
* What scaling and performance issues are more likely to arise in a larger project, and how to anticipate and plan for them
* Planning for a maintainable codebase
* What advanced project management issues might arise from a large Drupal project
Our rough syllabus will be 40 minute sections broken up by short breaks:
I. Discovery, Planning, and Project Management
II. Developer Workflow and team management
III. Performance, Scaling, and maintainability
IV. APIs, platforms, and other big project technical areas
V. Transitioning to long-term support or ongoing development

View official listing on sxsw.com

Speakers
avatar for Robert Ristroph

Robert Ristroph

Technical Architect, Acquia
Robert Ristroph has been working in large scale Drupal sites since 2008. From a career in scientific computing (image recognition) and linux system administration he moved to working on some of the largest Drupal sites that have been built.
JS

Jenn Sramek

Sr Project Mgr, Acquia


Tuesday March 17, 2015 9:30am - 1:30pm
JW Marriott Room 303-304 110 E 2nd St

9:30am

Lean Invention: Idea to Product Launch in 4 Hours!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
An open and collaborative mindset.
What to Bring:
Describe yourself at www.SchoolofInvention as an inventor or collaborator.
By attending this Lean Invention workshop you will walk away with the knowledge that 1). You can pursue your idea without quitting your day job 2). You do not have to spend thousands of dollars to prototype, protect, and validate your invention. 3). You can make money from your inventions without having to launch a startup.
Hour 1). First to Invent: Collaboration is key and as an attendee you will experience the ideation process for the design and creation of a physical prototype.
Hour 2). First to File: Attendees will learn about the creation of Intellectual Property including provisional patent applications, establishing the trademark and related social media identity.
Hour 3). First to Market: Observe a prototype being produced and engage in the creation of a successful Crowdfunding campaign.
Hour 4) Supporters worldwide will give feedback, interact, and promote a newly launched idea.

View official listing on sxsw.com

Speakers
avatar for Conley Giles

Conley Giles

Dir, School of Invention
Conley is the developer of the Lean Invention™ Method patent pending and is the founder of the School of Invention. He is an experienced entrepreneur and inventor with nearly 30 years of designing, developing and bringing new products to market. As an inventor his products have... Read More →
avatar for Luemara Wagner

Luemara Wagner

Dir, The School of Invention Ltd
Luemara Wagner is Chief Legal Officer at the School of Invention where she helps innovators develop their ideas into viable products. She holds an MBA, JD (with honors), and LLM in International Law from the University of Texas at Austin. She attended the Harvard Negotiation Institute... Read More →


Tuesday March 17, 2015 9:30am - 1:30pm
JW Marriott Room 307 110 E 2nd St

9:30am

Learn To Program: Your First Lines of Code
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have basic working knowledge of working with Windows or Mac operating system.
What to Bring:
Bring Your Laptop. Would be helpful to have a text editor and Python installed. See https://www.python.org/downloads/
Coders aren't born -- They're made. Whether you're a startup founder looking to become more technically proficient, or a graphic designer wanting to add to your repertoire of skills, you can benefit from learning the basics of coding and software development. If you've always wanted to program, or work with programmers and want to understand their vernacular and process, then this session is for you.
Participants will be asked to code along with the instructor as the basic devices used in programming are reviewed. Using the Python programming language important programming concepts like variables, conditionals, data structures and objects will be reviewed and made understandable.
Coding is no longer an obscure skill relegated to the domain of software developers. Understanding programming basics is a literacy critical to all living in the digital world. This session will help you take your first steps toward learning to code.
Takeaways
• In this workshop, you will learn how to code and execute Python programs
• You will learn the 5 key components in programming languages: Input/Output, Variables, Conditionals and Loops, Data Structures and Functions
• You will learn how programmers use code to solve real world problems
• You will become familiar with the debugging process
• You will have independently written your own program by the end of the workshop
Workshop Schedule:
Section I: Hello World-- Writing Your First Program and Running it
45 Minutes
During this first section of the workshop we'll make sure your environment is ready so you can create and execute your first program.
Section II: Getting User Input; Variables, Expressions and Math
45 Minutes
You'll learn how to get input from the user, code with variables and do arithmetic within your programs
Break- 15 Minutes
Lab Exercise I: The Dog Years Calculator
15 Minutes
Section III: Making Decisions-- Conditionals and Loops, Data
Structures-- Lists, Tuples and Dictionaries
60 Minutes
We'll go over how a program makes decisions based on conditions and how data is structured in a program.
Lab Exercise II: Ultimate Music Playlist
15 Minutes
Section IV: Structuring programs with Functions and Classes
30 Minutes
We'll start to code like the pros as we make code reusable and flexible by implementing structures and classes.
Section V: Wrap-up-- Where to Continue Learning
15 Minutes
Where to and How to Keep Learning Code.

View official listing on sxsw.com

Speakers
avatar for Mark Lassoff

Mark Lassoff

Founder, LearnToProgram Media
Mark Lassoff 's parents frequently claim that Mark was born to be a programmer. Starting, in the mid-eighties at age 11, Mark was hard at work on his Commodore 64 writing games in the BASIC language. After completing a computer science degree, Mark developed software for several well-known... Read More →


Tuesday March 17, 2015 9:30am - 1:30pm
JW Marriott Salon G 110 E 2nd St

9:30am

ScaaS & Other Lies: Hacking Big Data on the Web
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Javascript+REST experience desired. Experience in any scripting language will work, though.
What to Bring:
Github account and a laptop. Supercomputer and cloud accounts provided.
Big science and big data have moved out of the research world and into our daily lives. Thankfully, much of the heavy lifting has been abstracted away by a rising community of startups offering everything from accounting and analytics, to techno dance parties as a service. The X-as-a-Service movement has the potential to dramatically change the way we think about problems, yet there will always be problems off the beaten path that beat us down. How do we tackle big data problems that don’t involve social media, eCommerce, and CRM? How can we use the public cloud and private data centers interchangeably? At SXSW, such problems are all in a day’s work for the Jedi on stage, but what about the rest of us?
In this 4 hour workshop we will look at how we are rethinking the way big data and computational science are conducted and get some hands-on experience approaching science as a service.
The tentative schedule is as follows:
9:30-9:45 ""Formalities"" - Welcome, ground rules, hand out accounts
9:45-10:30 ""Introductions"" - Introduce the concept of Science-as-a-Service and the Agave API platform.
10:30-10:45 Breather
10:45-12:00 ""Build a Beta"" - Break into small groups to build and share a sample science app
12:00-12:15 Breather
12:15-:12:45 ""Point, click, demo"" - short demo showing each group's app
12:45-1:15 ""Ready, set, scale"" - interactive session with attendees iterating on their apps and watching them scale and share their science
1:15-1:30 ""Schwag you very much"" - chotskies for the rock stars

View official listing on sxsw.com

Speakers
avatar for Rion Dooley

Rion Dooley

Research Assoc, Texas Advanced Computing Center
Rion Dooley is a technological blacksmith living in Austin, TX. He spent the last 5 years developing RESTful APIs that bring Big Data, high performance, high throughput, and cloud computing to the web. Before coming to Austin, Rion worked as a short-order cook, competition bartender... Read More →
avatar for John Fonner

John Fonner

Research Assoc, Texas Advanced Computing Center
John earned a Ph.D. in Biomedical Engineering at the University of Texas at Austin, where he used a blend of experimental and computational techniques to study binding interactions between peptides and conducting polymers for implant applications in the nervous system. He joined the... Read More →


Tuesday March 17, 2015 9:30am - 1:30pm
JW Marriott Room 306 110 E 2nd St

9:30am

What's Before Mobile First?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Attendees ought to be actively developing websites knowing HTML, JavaScript, CSS and some browser developer tools.
What to Bring:
Bring your laptop (OS X preferred), a curious mind, Google Chrome, refer to download materials on www.whatsbeforemobilefirst.com
This workshop is dedicated to helping you confirm your web site is good to go on mobile devices before releasing it into the wild.
I’ll share with you nuts-and-bolts approaches that have helped me navigate one of the most difficult things we tackle – ensuring our customers can use our websites in a world of device sizes. I’ll review when to reach for some tools and when to put them away.
In this energetic talk you’ll see demos and illustrative slides serving an audience of technically minded designers and developers as we review practical topics:
* Taking deep dives into browser inspection tools
* Converting Google Analytics big data into knowledge better informing your choices
* Debugging over USB connected handhelds
* Reducing and delaying costs for hardware
* Making your laptop pretend it’s a mobile device
If you’re already mobile first, or simply mobile curious, we’ll choose a set of tools powering-up your workflow and giving you a boost above the competition.
AGENDA:
Let's Do Something Awesome Together: 15mins
Measuring the User's Experiences (Google Analytics): 55mins
Break: 10mins
About Me: 5mins
Android Device Debugging (Chrome + Nexus7): 40mins
Pretending to be a Device (Chrome Dev Tools): 15mins
Pretending to be a Device (iOS Simulator): 15mins
On Device Debugging (Safari + iPhone): 40mins
Break: 10mins
The Cost of Air (Network Performance): 20mins
Coder Chi and the Path of Programming: 5mins
Closing Responses: 10mins

View official listing on sxsw.com

Speakers
avatar for Ken Tabor

Ken Tabor

Mobile Prod Engineer, Sabre
I wake up to learn, solve interesting problems, and share. My current emphasis is on mobile, JavaScript, HTML, CSS, UX, analytics, tooling, Node, Ruby on Rails, games, coffee, and cupcakes. I'm a speaker, author, and proud dad. Wannabe watercolor painter and Indian food cook.


Tuesday March 17, 2015 9:30am - 1:30pm
JW Marriott Salon H 110 E 2nd St

11:00am

Successful Requirements Gathering
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Some experience planning or building technology projects.
What to Bring:
Pen & paper (or laptop if you prefer, but pen & paper is preferable).
There’s a common refrain at the end of unsuccessful projects: "The requirements weren't clear." Fingers get pointed, blame is thrown around, and no one is happy. But surely this has never happened to you right?
Gathering requirements is equal parts art and science, and the success of your entire project depends on doing it right. No matter what project methodology you're using, there are some simple rules that can help you collect and document the right information upfront, so that your team knows what to build and your client gets what they need (not just what they say they want). You’ll leave this interactive session armed with tools you can begin using immediately to make your next project a success.
We’ll cover topics ranging from active listening (a real-life Jedi mind trick!) to transparent note-taking to accounting for invisible stakeholders. With 15 years of experience working at digital agencies in a variety of roles for government, nonprofit and corporate clients, I understand requirements gathering needs from the user experience, development and business perspectives. And as an improviser and improv comedy teacher -- my improv workshop at SXSW in 2010 was voted an audience favorite -- I know how to keep things interesting.
Key takeaways from this session include:
- The most important thing to do before you start gathering requirements
- Techniques for getting the most out of stakeholder and user interview sessions
- How to discover what your client needs, not just what they want
- How to provide a framework for prioritizing features
- How to plan for adoption and buy-in from day 1
Schedule:
We’ll kick things off with a talk about best practices in requirements gathering - dos, don’ts and advanced combos (for you Mortal Kombat fans) - before moving on to more interactive exercises and discussion. I've given versions of this talk at various conferences and to the United Nations (seriously!) and it's chock full of actionable advice you can start using immediately.
The rest of the session will go as follows:
- Improv game to loosen us up and highlight the importance of active listening
- Small-group role-playing exercise where we practice requirements gathering on each other
- Lunch break, because you can’t gather requirements on an empty stomach
- Regroup and discussion from role-playing exercise
Q&A where you are encouraged to share specific real-world challenges and experiences and get advice from me and from other workshop participants.

View official listing on sxsw.com

Speakers
avatar for Jordan Hirsch

Jordan Hirsch

Dir of Digital Strategy, Phase2 Technology
I am an experienced digital strategist and technical architect with a background in content management systems. I’ve been working with nonprofit, government, and corporate clients for over 15 years to help them achieve success in their technology projects. In that time, I’ve learned... Read More →


Tuesday March 17, 2015 11:00am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St

3:30pm

'BYOC' With A Pocket Full Of WebSockets
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Proficiency with HTML5 and JavaScript development; experience with web and data services architectures, familiarity with visual and interaction design techniques.
What to Bring:
Modern smartphone (iOS, Android, Windows Phone) and Windows 8 or Mac OS X notebook with standard web development tools of choice.
The mobile device you have in your pocket, bag, or hand right now has a web browser capable of using HTML5 WebSockets today which can enable high-performance bi-directional communication for real-time multi-user experiences. Every modern smartphone and tablet can then be turned into an ad-hoc personal controller for rich interactivity with the local environment and other devices with nothing more than a local data connection and URL delivering cross-platform markup and code on the fly and an app store nowhere in sight. In this workshop the space will be transformed into a massive multi-player game room and immersive data visualization tool using only a pop-up private Wi-Fi network and your own mobile devices. Live and in-depth JavaScript code walkthroughs, functional demos, and best practices for using WebSockets in scenarios demanding high performance and scalability will be covered in parallel with the interactive fun for all where BYOD becomes BYOC.
This workshop will cover the end-to-end UX design and technical development of delivering pop-up interactive experiences for mobile devices including Wi-Fi network configuration and performance, portable web server management in the ad-hoc environment, HTML5 mobile web app delivery with a focus on high-performance Websocket-based messaging and orchestration, data services modeling and optimization to support coordinated interactions across devices and users, and real-time data visualization design and development techniques. Platforms and frameworks that will be used in demos, in-depth code reviews, and hands-on exercises include HTML5, CSS3, JavaScript, jQuery, socket.io, Node, Redis, ASP.NET, SignalR, C#, D3.js, Fabric.js, Velocity.js, and others.
Three insights and takeaways from the workshop will be:
1) How to optimize architecture and development with the HTML5 WebSocket protocol on both mobile clients and web servers to gracefully handle many concurrent users with continual streaming of touch input data and status outputs.
2) How socket.io, SignalR, and other abstraction frameworks for real-time communication over WebSockets and fallbacks compare and contrast to each other in both their API design and implementation patterns
3) How to effectively design and deliver highly interactive ad-hoc mobile web experiences tightly coupled to specific installations in physical spaces
The agenda for the workshop will be:
- Introduction, setup, and interactive demo (15 minutes)
- Managing the physical environment: hardware, networking, and services architecture (15 minutes)
- Design and development for the experience: HTML5 mobile web apps, Websocket frameworks, data modeling and visualizations (60 minutes)
- Break (10 minutes)
- Showcase: more interactive demos and code walkthroughs (30 minutes)
- Wrap-Up: final thoughts, takeaways, and Q&A (20 minutes)

View official listing on sxsw.com

Speakers
avatar for Robert Tuttle

Robert Tuttle

Exec Technology Dir, frog


Tuesday March 17, 2015 3:30pm - 6:00pm
JW Marriott Salon H 110 E 2nd St

3:30pm

Decoding Design Feedback & Avoiding UX Quagmires
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Some level of experience presenting design deliverables to client teams and senior stakeholders.
What to Bring:
Bring your laptop.
"We were hoping to see a concept that combines the structured feel of Turbotax with the simplicity and cleanness of Google – can you do another round of design with a concept like that?” Teams designing digital products and services have likely experienced feedback and direction along these lines at some point. This workshop will put into practice techniques and strategies for how design leaders can respond to these kinds of requests while:
1. Preserving the integrity of the design process and end product
2. Maintaining the morale and focus of the design team
3. Effectively deconstructing and guiding these forms of feedback back towards “win/win” propositions where both the non-design team members (Products Managers, Executive Stakeholders, etc.) and the design team are satisfied, feel respected and feel heard
Attendees will see a short presentation, followed by breakout groups practicing techniques to improve client communication in various design scenarios.

View official listing on sxsw.com

Speakers
avatar for Doug Hopkins

Doug Hopkins

Director, Experience Strategy & Design, Isobar
Doug leads and directs experience design, research, design validation and design strategy efforts for large, Fortune 500 client engagements. With 23 years of experience in digital product design and development, Doug is a highly seasoned resource who has led efforts in numerous industries... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm
JW Marriott Room 301-302 110 E 2nd St

3:30pm

Fixing Fractured User Experiences
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should have experience driving business or digital strategy.
What to Bring:
Laptops/ Tablets helpful not required.
It seems like everyone is talking about being customer or user centric. Too often, however, the groups that impact the customer experienced are siloed- creating disjuncture experiences across the various channels users interact with their product or brand. When a customer has an exemplary experience on one channel but a horrible experience on another, it can negatively impact product adoption, customer loyalty, and revenue.
Our two and a half hour long workshop is designed to help entrepreneurs, brand/product managers, and user experience designers fix and prevent fractured experiences by using a methodology called unified customer experience. This methodology uses enhanced user stories to unify internal stakeholders and build customer-centric brand narratives.
We will cover:
- When and where to utilize qualitative data gathering techniques to create enhanced user stories
- How to use enhanced user stories to inform brand strategy and product development
- How to continually validate your user stories

View official listing on sxsw.com

Speakers
avatar for Sam Eder

Sam Eder

Mgr, PricewaterhouseCoopers
Sam Eder is a Senior Associate at PricewaterhouseCoopers where his marketing and community management experience adds value to clients seeking to launch online communities, improve community health, or expand their existing community management skill set.
BM

Ben McConnell

Managing Dir, PricewaterhouseCoopers
Ben McConnell is managing director for digital at PwC. His work focuses on helping large organizations in the transition to becoming digital brands, which includes developing global digital and social media strategies, digital enablement training programs, enterprise governance, and... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm
JW Marriott Salon F 110 E 2nd St

3:30pm

Rapid On-Boarding: Building Password-less Apps
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
This is a conceptual workshop.
What to Bring:
Something to take notes, and you may want a computer or mobile device to look things up or show things off.
Background:
Whether you’re building a mobile app, web app, or desktop app, on-boarding the customer can make or break your product. Users get frustrated, don't complete the process, or go into the app with a bad taste in their mouth. The primary pitfall to rapid on-boarding is typically user authentication, creating an account, choosing a username or password, etc. This workshop is about the concepts, practices, and technologies that help you avoid those common pitfalls and what the future holds for security.
Format of Workshop:
Well start by discussing our background, the frameworks around on-boarding, common user frustrations, platform considerations (including interoperability), existing and emerging technologies, ancillary benefits, and then the best general practices to create a great user experience. We'll show practical examples of good and bad design and dissect the problems. There will be an intermission and then we’ll split off into groups that are platform specific to discuss more focused issues and solutions. There will be a follow-on group discussion and opportunities to discuss your actual app or service.
Key Topics:
We hope you'll come away with a new respect for how critical the on-boarding process is to your product for services success. Specifically, you will learn about forms of authentication other than username/password combinations, why they are important to your success, and the ancillary benefits.

View official listing on sxsw.com

Speakers
avatar for Derek Labian

Derek Labian

CEO, Mediafire
Derek Labian oversees the strategic and engineering direction of MediaFire, a Houston-based cloud services company. Co-Founding the company in 2006, Labian architected the site from the ground up designing, implementing and managing most of the technical components. Pursuing a nascent... Read More →
avatar for Tom Langridge

Tom Langridge

VP of Prod & Communications, MediaFire Inc
Tom Langridge is the co-founder and Vice President of Product at MediaFire. He leads MediaFire’s product team in creating positive user experiences through intuitive design and oversees MediaFire’s brand and cross-platform product development. Tom draws on previous experience... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm
JW Marriott Room 306 110 E 2nd St

3:30pm

Shredding Wires With Rapid UX Prototyping
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Participants should have a basic understanding of web or app design.
What to Bring:
Please bring your laptop, a smartphone, sketch paper and a pen.
In this two and a half hour long workshop attendees will learn about the current state of UX along with the limitations of common deliverables such as wireframes in conveying product vision. A point of view on prototyping and why it is the most critical tool now in user experience design will be presented. We will cover available tools for prototyping such as Invision, Justinmind, Balsamique and others. We will also present a case study and go through the process of creating a quick prototype from scratch for desktop and mobile.

View official listing on sxsw.com

Speakers
avatar for Kyle Outlaw

Kyle Outlaw

Group Experience Dir, Razorfish
Kyle has deep expertise in the design of applications and services for desktops, smartphones, tablets, interactive displays, and other devices. Since joining Razorfish in 2005, he has led the experience strategy and design for a range of diverse brands including Mercedes-Benz, Smart... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm
JW Marriott Room 307 110 E 2nd St

3:30pm

Story Mapping Your Product
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Come with basic understanding of agile development and user stories.
What to Bring:
You won't need to bring anything other than your interest and enthusiasm.
Learn to tell your whole product’s story by building a simple map collaboratively with others. You'll learn how to use story maps to make sense of how users and customers do things today, and how they might do things better with your product. You'll learn how to use story maps to drive Lean Startup style experimentation, as well as heads-down Agile software development.
Workshop flow:
- After a brief introduction, you'll spend the first hour learning the basics in a hands-on story mapping exercise collaborating with others in the class
- We'll sum up what we've learned, then take a 15 minute coffee break. You'll need it.
- During the second hour, you'll work hands-on with a story map for a mobile product. You'll use that map to identify minimum viable product releases, experiments, and safe development strategies
- In the last 15 minutes we'll discuss how story mapping fits into a holistic product design and development process

View official listing on sxsw.com

Speakers
avatar for Jeff Patton

Jeff Patton

Chief Troublemaker, Jeff Patton & Associates
Jeff Patton helps companies adopt a way of working that’s focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean and Lean Startup Thinking, and UX Design and Design Thinking to end up with a holistic product-centric way... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm
JW Marriott Room 310-311 110 E 2nd St

3:30pm

The Skinny on Sonic Logos (& Why You Need One Now)
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Ideally, will have something to market (business, product, service, website, brand, etc).
What to Bring:
No materials necessary. A pen or laptop are encouraged.
In an incredibly valuable, two and a half hour long workshop, you will define your brand from a sonic point of view, learn how to use music to maximize the impact of your marketing campaign, and walk away with your own sonic logo strategy and all the tips and tricks on how to place and use your new sonic logo to really add bang to your branding buck!
Music and sound tend to be the forgotten treasures of marketing and branding. Using them can alter emotions, motivate action, and define a brand's personality, while having effects that last exponentially longer than a visual logo can. Find out what you're missing and how to get the perfect sound for your brand in no time!
Key Takeaways:
1) Learn how to use music to cause an increase in sales and buzz about your brand.
2) Concisely develop and then relay your brand's mission and purpose to a composer to get the right sound for your company.
3) Figure out what your brand's sound is without needing to ""speak music"" to express what you want.
4) Create a plan to implement your sonic logo (besides commercials).
The first hour will be an exciting and interesting presentation on music in branding, what you're missing, how you can utilize it and why, and include an interactive discussion with examples and a Q&A. After a quick 1 minute break, participants will be filling out their own brand assessment sheets that they can use to express their brand to their employees, service providers, and clients. A few participants' sheets will be used to watch how a sonic logo is made, in real time. After another quick break, all participants will have access to a sonic logo library composed for them and begin the search for their perfect sound.

View official listing on sxsw.com

Speakers
avatar for Cheryl Engelhardt

Cheryl Engelhardt

Founder, Composer, CBE Music LLC
Cheryl B. Engelhardt is founder of CBE Music, a branding strategy and music creation company. From her years of composing music for national commercials to weeks of touring as an indie musician, Cheryl learned that everyone has something to share. She made it her purpose to be a catalyst... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm
JW Marriott Room 303-304 110 E 2nd St

3:30pm

UI Patterns: Then and Now
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials necessary.
Interface elements like overlays, dropdowns, carousels and accordions are several of a web designer’s de-facto tools. However, in the age of responsive design, it’s time to re-imagine some of these design patterns. Bridging the concerns of users and devices, this workshop will explore how traditional UI patterns can wreak havoc on the modern web and what you can do about it. First we will define which design patterns are worth keeping, and which should be abandoned. Then we will dive into guidelines that well-behaved interfaces should adhere to, highlighting a few dependable patterns from the good ‘ol days as well as a few new ones you may not have seen or considered. Lastly we will put everything into practice. This workshop will be two and a half hours long.

View official listing on sxsw.com

Speakers
avatar for Steve Mackley

Steve Mackley

UX Designer, Beaconfire Consulting
Steve is seasoned UX design professional with over a decade of experience. His experience blends the science (information architecture, web analytics, and user research)and art (visual design, branding, advertising) of UX design. Steve’s work focuses on identifying the both client’s... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm
JW Marriott Salon G 110 E 2nd St