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Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Interactive [clear filter]
Friday, March 13
 

9:30am

Innovation Healthcare Beyond Medical Devices
Much of the innovation in the healthcare space is taking place in the lab at the University level. How can we innovate in this space beyond medical device technology?

View official listing on sxsw.com

Speakers
IM

Ikkei Matsuda

SARR, LLC
avatar for Jon Werner

Jon Werner

Innovation Explorer, Adidas America
Jon is a member of the Digital Sports team at adidas working with strategic partners, external 3rd party developers, future mobile and wearable experiences and is always searching for the next big thing at the intersection of sport and technology.


Friday March 13, 2015 9:30am - 10:30am
Austin City Hall 301 W 2nd St

11:00am

Big Data and AI Need Each Other And You Need Both
An average company in 15 of the 17 U.S. commercial sectors has more data in its systems than the Library of Congress. Yet, the companies benefitting most from data are the big data companies themselves (47% of the growth for top 50 public cloud companies is driven by big data). For everyone else, beyond thought leadership, will Artificial Intelligence be the catalyst that brings ROI & tangible asset value to data? Whether you’re a large company or a startup, the cross section of big data and A.I. will help you find new sources of revenue, drive new products, help win and keep loyal customers & enhance customer experience. A 2013 Oxford University study found that A.I. technology could soon take over nearly half of all U.S. jobs. Scary for some, but also a huge opportunity for entrepreneurs in this space. In this session our panelists will help us understand if Big Data will fuel the growth of A.I. or if A.I. will be the key to unlocking Big Data. Either way, this future is upon us.
Presented by Umbel

View official listing on sxsw.com

Speakers
avatar for Ganesh Bell

Ganesh Bell

Chief Digital Officer & GM Software & Analytics, General Electric
AH

Amir Husain

Pres and CEO, Sparkcognition Inc
MM

Maher Masri

Partner, McKinsey & Company
MS

Manoj Saxena

Managing Dir, The Entrepreneur's Fund
MS

Michael Stewart

Chairman CEO, Lucid Holdings Inc


Friday March 13, 2015 11:00am - 12:00pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

11:00am

Designing for Trust
The technology industry is on a quest to build frictionless, seemingly magical, experiences for our users. In the effort to design the simplest experiences possible, we exploit troves of personal data, and make important choices for our users. Unfortunately, simplicity is often at odds with transparency. If we don’t tread carefully, we can obscure critical context from users, and our magical experiences can start to feel creepy. So how do we build trust directly into the UX of our products?
In this session, we will review some of the factors that engender trust, like reputation, transparency and consent. We’ll also explore some real world examples of products that do a great job of establishing trust, and some others that...miss the mark. We should all walk out with a better understanding of the issues surrounding privacy and trust, as well as some practical tools for making our own apps and software products more trustworthy.

View official listing on sxsw.com

Speakers
avatar for Michael Boeke

Michael Boeke

Co-founder/Product Designer, Synap
Michael Boeke is a designer, product guy, and startup veteran, who is currently developing a new product. He focuses on applying a designer's approach and modern technology to shake-up traditional (boring) industries.


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon D 110 E 2nd St

11:00am

Digital Diversity: How Culture Impacts Digital
We are becoming an increasingly diverse nation. In the U.S. alone, there is a new majority of people in seven of the nation's 15 largest cities. The change in these cultural dynamics provides new opportunities for businesses. And coupled with the rapid acceleration of new online trends in every part of the world, marketers need new strategies and approaches to connect with all of the people that matter to them.
To understand the role culture plays in the lives of three major groups: U.S. Hispanics, Asian Americans and African Americans, Facebook and Ipsos Media CT have partnered together. In this presentation, our teams will illustrate how culture influences attitudes, behaviors and priorities and how that influences the way people communicate online. We will also describe the expectations of multicultural consumers, plus explore how brands can engage with people in culturally relevant ways.

View official listing on sxsw.com

Speakers
avatar for Virginia Lennon

Virginia Lennon

SVP, Partnerships, Ipsos MediaCT
Virginia Lennon has over 20 years of market experience developing and executing research studies among U.S. Hispanic and Multicultural populations. As lead Multicultural Specialist, Virginia partners with Ipsos MediaCT clients to help them identify important trends and gain meaningful... Read More →
avatar for Christian Martinez

Christian Martinez

Head of US Multicultural Sales, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook, an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the company's sales initiatives focused on the US Hispanic market, and... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

11:00am

How to Own The Conversation: Launching the MKC
Every minute counts and that’s why we thoroughly planned our entire campaign for the new Lincoln MKC. By combining a creative story line and the unmistakable talent of Matthew McConaughey with real-time social content through a Twitter partnership, we were able to propel our campaign from a simple TV commercial into the pinnacle of social conversation. This discussion will illustrate how the Lincoln Motor Company and our advertising partner, Hudson Rouge, developed a real-time campaign that transformed a small story line into a culture.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Adam Flanagan

Adam Flanagan

Assoc Creative Dir, Team Detroit LLC d/b/a Hudson Rouge
avatar for Robert Pietsch

Robert Pietsch

Head of U.S. Autos, Twitter
CR

Chad Rumminger

Client Partner, Twitter
Driven, Passionate and Experienced consumer marketing, advertising & media professional with over 13 years in the advertising, sales & marketing fields focusing primarily on consumer, sports, film and automotive accounts. Through the professional development years, I have lead and... Read More →
avatar for Sarah Shanfield

Sarah Shanfield

Editorial Mgr Brand Publishing, Hudson Rouge
SS

Scott Steiner

SVP, Group Total Communications Dir, Hudson Rouge


Friday March 13, 2015 11:00am - 12:00pm
Palm Door on Sixth Main Stage 508 E 6th St

11:00am

Neuroplasticity and Tech: Why Brands Have to Change
With the major shifts of the web, social media and mobile, and the levels of messaging they've ushered in, the nature and pace of change heralded by the age of technology is unprecedented.
Since every new experience changes our brains, we set out to explore the question: What is looking at our inbox and phone 100s of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall?
We will get specific about the concept of ‘neuroplasticity’ and share our latest research on how technology is fundamentally altering the way we connect. Working with neuroscience experts, we explore the challenge to marketers in the digital age – whether technology represents a new way of communicating, or if it requires us to communicate in new ways.

As technology continues to dominate our lives, we will discuss our evolving relationship with it – and the ways in which brands can ensure they play a positive role in this process.

View official listing on sxsw.com

Speakers
avatar for Dan Machen

Dan Machen

Innovation Dir, HeyHuman
Dan joined Hey Human – a London creative agency – in 2007 as a Senior Planner and now drives their strategic vision as Director of Innovation.
avatar for Felix Morgan

Felix Morgan

Innovator, HeyHuman
Felix works in strategic innovation for a group of UK creative agencies called HeyHuman. He has over 4 years experience advising blue chip clients (Sony, Unilever, Mars, Mondelez, etc) on the relationship between people's behaviours and technology, and the role brands can play to... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

11:00am

Next Nature: How Technology Becomes Nature
From stone-axes to mobile phones, throughout history people have given birth to a wide range of technologies. Today, our technological environment has become so complex, omnipresent and autonomous that we start to perceive it as a nature of its own. Yet, despite our deep-rooted relationship with technology, most of us are still relatively unaware of how new technologies are introduced, accepted or discarded within our society. Dr. Van Mensvoort will show how technology becomes nature in seven steps and what engineers, inventors, designers and entrepreneurs can learn from that.

View official listing on sxsw.com

Speakers
avatar for Koert van Mensvoort

Koert van Mensvoort

Dir, Next Nature Network
Dr. Koert van Mensvoort is an artist and philosopher best known for his work on the philosophical concept of Next Nature, which revolves around the idea that our technological environment has become so complex, omnipresent and autonomous that it is best perceived as a nature of its... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon 3 110 E 2nd St

11:00am

Pocket Full of Dynamite: Making the Mobile Web 3D
The mobile web continues to explode in popularity. As people spend more and more of their time there, they are seeking richer and more immersive experiences, and marketers are racing to make them. At the forefront of this revolution is WebGL, which brings a new way to create beautifully rendered 3d content on the web, most excitingly on mobile. With this new power, there are also new creative and production challenges to face. These constraints extend far beyond the development process alone, with implications on the strategy and creative vision more broadly. In this talk, Hai Nguyen (Creative Technology Lead) and Shana Opperman (Producer) from Google’s Art, Copy & Code team pull back the curtain on what they’ve learned developing WebGL-based experiences with brands such as Nike and Target. They’ll also provide some thoughts on what developments will take place in the near future with mobile web experiences.
Presented by Google

View official listing on sxsw.com

Speakers
HN

Hai Nguyen

Creative Technology Lead, Google
avatar for Shana Opperman

Shana Opperman

Producer, Google
Shana is a lead producer on Google's Art Copy & Code team, a group whose goal is to help invent the future of marketing through partnerships with forward-thinking brands and agencies. She bridges together creative, technology, media and product to explore new approaches to how digital... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

11:00am

Revamping Photoshop for Screen Design
Come join us as we dig into the full and behind-the-scenes story on the revamping of Photoshop for screen design. For the past two years, a small group of designers, researchers, and management has been talking with and reaching out to Photoshop's design users. We listened to the complaints, we smiled at the praise, but most importantly we learned. And with that knowledge we've set into motion a number of responses meant to improve designer workflows. As we weave in and out of this story on how an iconic piece of software is being transformed to meet new demands, we'll share new projects (and perhaps products :) that the team has been working hard on. Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Zorana Gee

Zorana Gee

Sr Photoshop PM, Adobe Systems Inc
Zorana Gee is a Senior Product Manager on the Photoshop team. She has been on the Photoshop team for over 14 years and has been involved with giving direction and scope for a variety of feature areas for both photographers and designers. Zorana has also been instrumental in driving... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon E 110 E 2nd St

11:00am

Simple Ways to Massively Increase Your Content
There are reasons content marketing has become a business priority. When done right, it improves search rankings, fuels social media initiatives and it’s the foundation of successful email marketing. But one or two stories published to a company website each month isn’t enough to achieve success. For the best results, you need to multiply your mix of content type by customer personas, by phases of the engagement funnel and by social media channels. Do the content marketing math and you’ll realize that you need thousands of articles to fill your sales funnel. This presentation shows you how to bring people and resources together to grow your business through content marketing. We feature a live case study from NBC Sports on the challenges of managing social media content needs for a sports media corporation, across multiple stakeholder groups with varied business goals. These demands include both daily social efforts as well as major sporting events like Super Bowl and The Olympics. Presented by Oracle.

View official listing on sxsw.com

Speakers
avatar for Kaila Garrison

Kaila Garrison

Sr Prod Marketer, Oracle Marketing Cloud
Kaila Garrison leads product marketing for Oracle's B2C Cross-Channel Marketing Solutions. As a strategic marketer, Kaila is responsible for developing go-to-market plans, content, and messaging for the Oracle's B2C Cross-Channel Marketing Solutions, which includes presentations... Read More →
avatar for Lyndsay Iorio Signor

Lyndsay Iorio Signor

Dir/Social Media Mktg, NBC Sports
Lyndsay Iorio Signor was promoted to Director, Social Media Marketing, NBC Sports and Olympics in January, 2013. She is responsible for overseeing social media strategy and the day-to-day social media initiatives and operations for content surrounding the sports that air primarily... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

11:00am

SXSW Global Connections Kickoff
Attending SXSW Interactive from outside the US? Then come to the Global Connections Kick Off to learn more about how you can maximize your time in Austin to take your career to the next level. This session will feature a number of short, micro-talks from leaders of the Central Texas startup ecosystem. Even if you are not from out of the country, you will want to part of this special session.

View official listing on sxsw.com

Friday March 13, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon H 500 E 4th St

11:00am

SXSW Home Room
Attend a SXSW Home Room session to achieve a few goals: first and foremost, you'll get tips from SXSW staff on the most compelling content and networking events for that day. These SXSW Home Room sessions are also a great way to meet other registrants with similar interests as yours. Strong one-on-one connections are the key to maximizing your SXSW experience!

View official listing on sxsw.com

Speakers
avatar for Kelly Krause

Kelly Krause

IA Publicist, SXSW STAFF
avatar for Monica Sack

Monica Sack

IA Speaker Asst Coord, SXSW STAFF


Friday March 13, 2015 11:00am - 12:00pm
ACC Room 9ABC Austin Convention Center

11:00am

Synthetic Biology: Learn, Do, and Dream
This panel will explore the advancement of biotechnology education through entry-level technologies, such as Rapid DNA Prototyping (RDP) Kits, #ScienceHacks (sciencehack.synbiota.com), the Synbiota platform (synbiota.com), as well as other citizen science initiatives in synthetic biology. The panelists will explore the implications for security and education as these technologies enter the workplaces and minds of newbie scientists.
Novice-welcoming synbio and biohacker projects that get science enthusiasts “learning by doing” have dramatically transformed the shape of the potential future scientist’s gateway into synthetic biology, and have influenced the direction of regulatory and policy making efforts. At the same time, they have extended and enriched the toolkits of traditional researchers in exciting scientific cases that will be explored.

View official listing on sxsw.com

Speakers
avatar for Rob Carlson

Rob Carlson

Managing Director, Bioeconomy Capital
Rob Carlson is the Managing Director at Bioeconomy Capital, which invests in early stage biotechnology companies, and is a Principal at Biodesic, a consulting firm that focuses on strategy, security, and engineering at the intersection of biotechnology and the economy.
avatar for Connor Dickie

Connor Dickie

CEO, Synbiota
Connor Dickie co-founded Synbiota to accelerate biotechnology R&D. Synbiota is a rapid prototyping software/wetware platform that puts the power of life into the hands of scientists and enthusiasts around the globe. Connor is an alumnus of the MIT Media Lab where he created context-sensitive... Read More →
avatar for Joi Ito

Joi Ito

Dir, MIT Media Lab
Joichi Ito is the Director of the MIT Media Lab. He is a Board Member of Sony Corporation, The New York Times Company, The MacArthur Foundation, The Knight Foundation, The Mozilla Foundation and co-founder and board member of Digital Garage. He has created numerous Internet companies... Read More →
avatar for Orkan Telhan

Orkan Telhan

Professor, University of Pennsylvania
Orkan Telhan is interdisciplinary artist, designer and researcher whose investigations focus on the design of interrogative objects, interfaces, and media, engaging with critical issues in social, cultural, and environmental responsibility. Telhan is Assistant Professor of Fine Arts... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon 2 110 E 2nd St

11:00am

Turbocharging Social Activism with Data Standards
Turbocharging Social Activism with Data Standards: From Marriage Equality to International Human Rights. There are a million different systems & tools available to organizations doing policy & advocacy work - why is moving data between them so damn hard? Shouldn’t we have figured this out by now? Well, there is hope: the Open Supporter Data Interface (OSDI) is a common API defined by a critical mass of progressive vendors and organizations that allows for data to move easily between systems.
The existence of a common API reduces customer costs related to moving data between different systems & enhances the ability of innovators to create products for the marketplace. Data silos & closed systems have hampered the progressive movement since its inception. OSDI changes that by helping tools "talk" to each other while keeping data in sync. It puts the client, not the tool, more in control when integrating.

View official listing on sxsw.com

Speakers
avatar for Tim Anderegg

Tim Anderegg

Dir of Data & Tech, New Organizing Institute
Tim Anderegg grew up in North Dakota and developed an interest in computers and politics at an early age to escape from the cold and make a difference in the world, respectively. After attending college in Southern California (for similar reasons), he moved to Washington DC to pursue... Read More →
avatar for Gayatri Bhalla

Gayatri Bhalla

COO, Catalist
At Catalist, Gayatri serves as COO and oversees operations and strategic partnerships. She began her career on Capitol Hill and on campaigns. Gayatri earned her MBA from the Yale School of Management and went on to a career in management consulting and marketing strategy. She has... Read More →
avatar for Josh Cohen

Josh Cohen

Founder & Chairman, Open Supporter Data Interface
Josh Cohen is a software professional, gay activist and the Founder and Chairman of the Open Supporter Data Interface Project (OSDI). The OSDI effort seeks lower integration costs and increase innovation by defining common APIand data structures for interoperability among products... Read More →
JR

Jason Rosenbaum

Director of Technology, Action Network
Jason Rosenbaum is a musician, organizer, and developer living in Washington, DC. After helping win health care reform at Health Care for America Now, he was brought on as a Senior Online Campaign Director at the Progressive Change Campaign Committee in 2010. While there, he helped... Read More →


Friday March 13, 2015 11:00am - 12:00pm
ACC Room 10AB Austin Convention Center

11:00am

What Is A Brand Now Anyway?
It used to be so simple. Brands were meant to assure the quality of a product that manufacturers sold and consumers bought. But in the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve now? Digital platforms invite, almost require that producers have voices, hold conversations, build relationships – behave more like people than manufacturers. And now consumers themselves take an active role in shaping the reputation and nature of brands almost in real time. Reputations can be sullied so quickly online, but can they be rebuilt and reformed? We ask three prominent brand marketers to reflect on the big question – how has the digital revolution changed the value and purpose of a brand?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Laura Gordon

Laura Gordon

VP Brand Innovation, 7-Eleven
Laura Gordon is 7-Eleven’s Vice President, Marketing and Brand Innovation. In this role Laura is responsible for the overall development and execution of marketing initiatives for 7-Eleven products and services in the United States and Canada. In addition, Laura leads our efforts... Read More →
avatar for Vinoo Vijay

Vinoo Vijay

Exec VP/Chief Mktg Officer, TD Bank
Vinoo Vijay is Chief Marketing Officer and Head of Corporate and Public Affairs at TD Bank, America’s Most Convenient Bank®. In his role, he is responsible for overseeing all marketing initiatives and branding strategies at TD Bank.
avatar for Russell Wager

Russell Wager

VP Mktg, Mazda
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with more than 25 years of experience, is responsible for print and electronic advertising... Read More →
JW

James Ward

EVP Chief Strategy & Integration Officer, Doner Partners LLC


Friday March 13, 2015 11:00am - 12:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

11:00am

What Marketers Can Learn From Political Campaigns
From the emergence of mass media via Television, political campaigns have used the medium with great effect to build belief in their candidates. From Eisenhower’s patriotic “I like Ike” campaign, to LBJ’s “Daisy Girl” commercial, campaigns used the broad appeal of television to create belief.
Today, technology has democratized conversations and put power into the hands of real people—emphasis on real.
What can Madison Avenue learn from this transformation?
In this panel, we’ll discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions on behalf of the things they care about, brands can create a community of advocates prepared to act on their behalf anytime, anywhere.
Presented By Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Peter Bouchard

Peter Bouchard

Dir of Media, Civis Analytics
Peter Bouchard is Director of Media Analytics at Civis Analytics, the brain behind the media analysis that will drive advertising campaigns and empower clients with the most strategic, innovative and competitive media campaigns across television, digital and mobile screens.
avatar for Rich Mintz

Rich Mintz

Exec VP, Blue State Digital
Rich is Executive Vice President at Blue State Digital, a WPP Group company. He provides executive sponsorship and senior program support to many of BSD’s most significant strategy engagements in the nonprofit, advocacy, and corporate markets. Over his twenty years working in direct... Read More →
avatar for Michelle Mullineaux

Michelle Mullineaux

VP, Marketing, Blue State Digital
Michelle is Vice President of Marketing at Blue State Digital, a creative agency and tech shop that partners with some of the world’s leading brands, campaigns, nonprofits, and cultural institutions to inspire and mobilize people. Over her twenty-year career she has operated at... Read More →
avatar for David Murphy

David Murphy

Pres - US, Team Detroit
David is passionate about inspiring teams to embrace new marketing, media and digital innovations. He has put this passion to work for some of world’s best-known companies, including Ford, Toyota, Land Rover, Coca-Cola Company, Sony, Dell, P&G, Hilton and United Airlines.


Friday March 13, 2015 11:00am - 12:00pm
Trinity Hall Trinity Hall 311 E 5th

12:30pm

#nofilter: Pros and Cons of Constant Connection
What is the true cost of being connected online 24/7? Is what we get worth what we give up? These are the conversations we will have with #NoFilters: The Pros and Cons of Constant Connection. We’ll examine how technology is evolving human behavior in business, education, advertising, pop culture, parenting and more, and how it is changing our ideas of privacy, entertainment and our own sense of self. Then we'll discuss the benefits and possible consequences of these emerging digital experiences.

View official listing on sxsw.com

Speakers
avatar for Krystine Batcho

Krystine Batcho

Professor, Le Moyne College
Krystine Batcho, Ph.D., is a licensed psychologist and a professor in the Psychology Department at Le Moyne College in Syracuse, New York. She makes regular contributions as an expert on the Psychology Today website. Her research has ranged from early work in human-computer interaction... Read More →
avatar for AJ Scherbring

AJ Scherbring

Assoc Creative Dir, Digitaria
avatar for Jenny Stoltenow

Jenny Stoltenow

Post-it(R) Brand Mktg Communications Mgr, 3M
A marketing professional experienced in transforming brands, leading cross-functional teams and managing the development and implementation of strategic communications campaigns, Jenny has over 12 years experience working across both corporate and agency businesses.
avatar for Paul Tyma

Paul Tyma

Co-Founder, Refresh
Paul is a serial (and sometimes parallel) entrepreneur and technologist. He takes ideas and turns them into products at an astounding pace. He’s a former Googler, founded Preemptive Solutions and Home-Account, built and runs the Mailinator email service, and is a recognized author... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 8 110 E 2nd St

12:30pm

Austin: The New Gateway for International Startups
More than forty percent of Fortune 500 companies were founded by immigrants or children of immigrants. Foreign entrepreneurs started thirty-three percent of US venture-backed companies between 2006 and 2012 that went public. There has never been a better time for foreign-born entrepreneurs to consider moving to and launching their startups in the US. Especially in Austin.
Austin, TX has all the qualities that foreign entrepreneurs crave – lovely weather, relatively low cost of living, friendly experts willing to share advice, angel investors, and great music and food!
In our panel session, you'll hear from actual foreign entrepreneurs who have chosen Austin as their startup launchpad, built their companies and achieved funding. Listen to their stories, challenges, and extraordinary outcomes and realize how small a world it really is.

View official listing on sxsw.com

Speakers
avatar for Thomas Bebis

Thomas Bebis

Country Advisor Greece, International Accelerator
avatar for Jean Belanger

Jean Belanger

Co-founder / CEO, prüf technologies inc
Jean has 30 years experience in starting technology companies through to IPO and successful exit. He was Finalist for E&Y’s Entrepreneur of the Year Award. He received MacWorld Magazine “World Class” Outstanding Achievement Award for personal contribution to Macintosh platform... Read More →
avatar for George Koutitas

George Koutitas

CEO & Co-Founder, Gridmates
I am a serial entrepreneur and academic in smart grids and wireless networks. I work on scientific algorithms on optimization, control and game theory and I am now bridging the gap between theory and practice. I am cofounder of Gridmates, a unique cloud platform and ecosystem that... Read More →
DA

Dr. Ann-Christine Langselius

CEO, Co-Founder and Co-Inventor, Miraculum Applications Inc
EN

Eleftherios Ntouanoglou

Founder/CEO, Schoox Inc


Friday March 13, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon H 500 E 4th St

12:30pm

Beacons, mPay and The Great Shopper Reboot
From showrooming to Webrooming consumers have been transforming the shopping experience with personal technology long before retailers themselves caught on. But with the emergence of in-store sensor and beacon technology, the push towards mobile payments, retail is hoping to regain some control of their own store. Can they? Will they? Should they? What does “consumer-centric” shopping look like? We ask retail brands at the cutting edge of these technologies what they hope to achieve in rebooting the in-store moment and connecting it to the rest of the consumer’s digital path to purchase.
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Sean Bartlett

Sean Bartlett

Director of Digital Experience, Product, & Omni-channel Integration, Lowe's Home Improvement
Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined... Read More →
avatar for Ryan Bonifacino

Ryan Bonifacino

SVP Digital, Alex and Ani
Ryan Bonifacino oversees digital marketing, online advertising, social media and e-commerce as the Senior Vice President of Digital at Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,300 employees and 2013 revenues... Read More →
avatar for Daniel Gutwein

Daniel Gutwein

Dir of Retail Analytics, Intel
avatar for Laura Davis Taylor

Laura Davis Taylor

EVP, Customer Experience, MaxMedia
Laura Davis-Taylor EVP Customer Experience MaxMedia


Friday March 13, 2015 12:30pm - 1:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

12:30pm

Building an Army of Brand Advocates
Tech companies may be cutting edge when it comes to technology, but when it comes to mobilizing an army of brand advocates they have much to learn. Join senior executives from Virgin America, Change.org, and World Wildlife Fund to see how some of the world’s most innovative brands are engaging customers in strategic brand advocacy, and cultivating brand evangelists.

View official listing on sxsw.com

Speakers
LC

Luanne Calvert

VP & Chief Mktg Officer, Virgin America
A marketing industry veteran, Luanne has spent 20 years shaping some of the world’s leading brands. As Vice President of Marketing & Communications at Virgin America, Luanne leads the airline’s Brand and Online Marketing, Public Relations, Social Media, In-flight Content and Loyalty... Read More →
AL

Amanda Levy

VP of Biz Dev, Change.org
avatar for Abby Lunardini

Abby Lunardini

VP of Brand Mktg & Comm, Virgin America
avatar for Terry Macko

Terry Macko

SVP of Mktg & Communications, World Wildlife Fund
Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.2 million WWF members in the United States through direct marketing, online initiatives and corporate marketing partnerships.


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

12:30pm

Content Is Content: TV, Social and Everything Else
Once upon a time, there was TV and there was social media, and both were very different places.
Not so much today. The borders between content and personality, broadcast and digital, stars and audiences have never been more fluid.
So what’s a producer or a publisher to do? Where do you start? Which content goes where?
Our panel reprises SXSW’s 2011 Social TV line-up —a group of producers of hit TV shows and top digital platforms — to share how they’re thinking about finding and engaging audiences across platforms to create new kinds of viewing experiences.

View official listing on sxsw.com

Speakers
LK

Lila King

Product Dir, HLN/CNN
avatar for Gavin Purcell

Gavin Purcell

Producer, The Tonight Show Starring Jimmy Fallon
TS

Tim Shey

Product Dir, YouTube


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

12:30pm

Cross-Channel Data Driven Marketing With TV
Cross-channel is a term that is thrown around daily, but most marketers are focused on digital, desktop and mobile. What about the largest area of advertising and marketing: TV? Data activation in television has come a long way, but it still has a long way to go. Hear about how emerging technologies are being applied to bring digital marketing, data and TV closer for smarter customer messaging.
Presented by Oracle.

View official listing on sxsw.com

Speakers
MP

Molly Parr

Dir/Prod Mgmt, Oracle


Friday March 13, 2015 12:30pm - 1:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

12:30pm

CSS as a Service: Maintaining Style
We often build multiple websites and applications that share the same styles across multiple code bases (style guides/pattern libraries). Maintaining these styles becomes quite a task, and causes increasing frustration overtime. Fortunately it doesn’t have to be this way. Within this talk we’ll cover a service-oriented architecture approach to writing HTML and CSS and keeping our code modular and performant. Geared towards designers and front-end developers, we’ll discuss at how to best structure and write front-end code for maintainability and reuse, as well as how to properly package these styles to be used within different development environments. Consistency shouldn’t take a back seat to maintainability, and this talk covers how to have the best of both worlds.

View official listing on sxsw.com

Speakers
avatar for Shay Howe

Shay Howe

Dir of Prod, Belly
As a designer and front end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. Shay specializes in product design and interface development, specialties in which he regularly writes and speaks about. Currently he is the Director... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon B 110 E 2nd St

12:30pm

Customizable Interactive SVG Graphics for the Web
Static icons are out; animated ones are in. SVG, a relatively new technology is the best you can get when it comes to using scalable assets anywhere. This talk will be aided by a web based SVG icon library where you can upload your own. An interesting way to think about it, would be if you could get a team to upload icons that were currently used in various projects to this cloud-based service, use a web browser to modify, tweak and even animate them. You could then use these assets anywhere - on a mobile app, a smart TV interface, a game or even your personal web page.With introduction of recent HTML5 standards, support for inline SVG and the ability to integrate SVG with CSS, numerous opportunities have opened up to create richer experiences on the web. Our presentation will showcase multiple tricks of the trade including 3D Rotate, Scale, Translation, Skew, Gesture inputs, Data-driven transforms, Geo location, Gradients, Patterns, Filters,Camera movement, Lighting effects and Masks

View official listing on sxsw.com

Speakers
avatar for Devina Coutinho

Devina Coutinho

User Experience Designer, Adobe Systems Inc
I am a User Experience Designer at Adobe Systems working in the web space for the past 3 years. I am responsible for the User Experience of products like Dreamweaver and Inspect. My expertise include information architecture, pattern identification, interaction design, data visualization... Read More →
avatar for Priyanka Herur

Priyanka Herur

Software Engineer, Adobe Systems Inc


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon D 110 E 2nd St

12:30pm

Do You Know the ROI of WOM? Do You Want To?
Many marketers recognize that word of mouth (WOM)/earned media, online and off, is the most effective form of advertising, but precisely how effective is it? Up to now, there’s been no industry-wide, definitive study to answer that question, but the Word of Mouth Marketing Association (WOMMA) has changed all of that with its new “Return on WOM” study. We now know the ROI of WOM marketing and, more importantly, how it can be maximized for brands across a variety of categories.
This study has brought together leading brands across a variety of categories to share data and insights, and in this panel, study participants (as well as Peter Storck, Chairman of the WOMMA Research & Measurement Council) will discuss how the results finally quantify the value of earned media relative to paid/owned, and what that means for the future of WOM. This is a unique opportunity to learn what cutting-edge market-mix-modeling techniques reveal about how WOM should fit into your overall marketing mix.

View official listing on sxsw.com

Speakers
avatar for Greg Pharo

Greg Pharo

Director, Market Research & Analysis, AT&T Mobility
Greg Pharo is director of marketing analysis and research for AT&T Mobility. He leads the marketing sciences practice for the nation's leading communications company, helping AT&T optimize its return on marketing investment. His responsibilities include market mix modeling, media... Read More →
avatar for Beth Rockwood

Beth Rockwood

SVP, Market Resources, Discovery Communications
Beth Rockwood is Senior Vice President, Market Resources for Discovery Communications. Her team is responsible for marketplace intelligence, forecasting, and audience research for the Discovery Networks. Prior to working at Discovery, Beth worked for CBS television network in a similar... Read More →
avatar for Peter Storck

Peter Storck

SVP Research & Analytics, House Party Inc
Peter oversees strategic research for House Party, a social marketing company that drives online and offline consumer recommendations, at scale, to build brands and increase sales. His focus at House Party is analyzing the effectiveness of word of mouth programs and helping marketers... Read More →
avatar for Edward Wild

Edward Wild

Sr Dir, Analytics – Pepsi Beverages, PepsiCo
Edward Wild Ed holds the position of Senior Director, Analytics for Pepsi NA Beverages Company. He is responsible for all phases of consumer analytics including marketing ROI and optimization, value and price/pack analytics, consumer tracking and digital analytics. Ed leads the development... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

12:30pm

Empowering Cities with Big Data Analytics
The Big Data Revolution has begun, but the applications and implications of harvesting and harnessing this data are in their infancy—and this is particularly true in understanding how cities really ‘work’ and how to make them better. However, the potential impact of Big Data Analytics—using data collected from pervasive sensors and ubiquitous mobile devices—in improving the lives of everyone in cities is enormous: safety, quality and efficiency of services, and even enrichment and entertainment. There are challenges to overcome: collecting enough high-quality data; obtaining buy-in from citizens and protecting their privacy; developing urban models with sufficient accuracy; etc. This panel will review current leading city data efforts, present opportunities and possibilities for urban data analytics, and discuss issues and solutions in using Big Data to improve lives for all. Panelists will include leaders in urban planning, computing, mobile devices, and Big Data analytics.

View official listing on sxsw.com

Speakers
avatar for Charlie Catlett

Charlie Catlett

Dir & Sr Computer Scientist, Urban Center for Computation and Data
Charlie Catlett is the founding director of the Urban Center for Computation and Data, UrbanCCD, which brings social, physical, and computational scientists together with artists, architects, technologists, and policy makers to explore science-based approaches to opportunities and... Read More →
MG

Marta Gonzales

Asst Professor, MIT
avatar for John Tolva

John Tolva

Pres, PositivEnergy Practice LLC
RT

Roy Truitt

CEO, ScanSee Inc


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 211-212 110 E 2nd St

12:30pm

En Vogue: Blurring the Line Between Brands and Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Brand matters. As we’ve seen on TV, even a $20 Casio watch will excite people if it has an Apple sticker on it. In her talk, leading wearable technology and fashion expert Jennifer Darmour will reason that for wearables to have this kind of enduring consumer engagement, we need to align brand values and technological capabilities in a way that makes the experience more meaningful.
As wearable technology and the IoT collide, we’ll see more technology embedded into products we use daily, from our clothing to our homes. So far, brand values have been an afterthought for these smart products but it’s time to think about it the other way around – creating new experiences tied to the values of brands we love.
In her talk, Darmour will explore the intersection of fashion and technology by breaking down models of brand collaborations from Tory Birch and Fitbit to Apple and Gucci, and discuss how incorporating brand from the beginning will result in tailor-made experiences of the future.

View official listing on sxsw.com

Speakers
avatar for Jennifer Darmour

Jennifer Darmour

Senior Creative Director, Chrono Therapeutics
Ms. Darmour has almost 20 years of technology product and UX design experience in the consumer and wearables space. She held design leadership roles and directed teams toward award winning new and innovative products that span across gaming, mobile, smart TVs, medical devices, consumer... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 205 110 E 2nd St

12:30pm

Global Digital Trends for The Luxury Consumer
Luxury marketing continues to hone in on the unique characteristics, behaviors and expectations of luxury buyers, but digital trends are becoming more significant as they emerge at a more consistent rate. This talk will highlight digital luxury advertising tactics for the luxury consumer. Panel speakers include members from our Hudson Rouge advertising agency in Shanghai and New York as well as a member from Hungry Inc. who will showcase thoughtful strategies that cater to new and emerging trends in the luxury market.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Keenan Ellsberry

Keenan Ellsberry

VP Dir of Innovation, Team Detroit LLC d/b/a Hudson Rouge
avatar for Mark Evans

Mark Evans

Creative Strategy Director & Emerging Technologies Lead, Team Detroit/Blue Hive Shanghai
avatar for Chris Milk

Chris Milk

Founder & CEO, Vrse Inc
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge


Friday March 13, 2015 12:30pm - 1:30pm
Palm Door on Sixth Main Stage 508 E 6th St

12:30pm

How Big Data Helps Convert Fans into Customers
With the right tools and resources, big data empowers big opportunities to increase ROI, wow your customers and drive conversions. But even with the right tools, do you know how to identify your high value fans who engage with your content? Are you able to find and use the right data to surprise and delight them? Do you know how to engage with them at the moment they are most likely to convert? Do you know enough about them to run campaigns that effectively convert them into paying customers? Learn how these market leaders are driving ROI and growing their businesses by using big data to identify, segment and target their most-likely-to-buy customers. It’s about customer lifetime value, and how big data can make your brand one driven by happy, loyal customers who come back for the experience, time and time again.
Presented by Umbel

View official listing on sxsw.com

Speakers
avatar for Nick Goggans

Nick Goggans

Co-Founder, Chief Strategy Officer, Umbel
RL

Rob Laycock

VP of Mktg, Indiana Pacers
avatar for Anthony Piedmonte

Anthony Piedmonte

Mgmt, Bon Jovi Management (BJM)
avatar for Peter Scott

Peter Scott

VP of Emerging Media, Turner
Peter Scott has been with Turner Broadcasting, an Time Warner company since 1989. He first started in the Video Journalist program at CNN, becoming an editor and cameraman for CNN news. He traveled the world for six years covering wars in Bosnia, the US invasion of Haiti, Presidential... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

12:30pm

How Is Big Pharma Interacting with Tech Startups?
With declining revenues and regulatory hurdles, large pharmaceutical and biotechnology corporations are beginning to look for ways to increase sales of existing drugs and add new sources of revenue. Health IT startups have the potential to solve many of these hurdles, yet on the whole, big pharma has been slow to adopt new innovative technology. This session will look at pharma activity in the the health IT space to date, where it's headed, and what health IT entrepreneurs can do to better appeal to large pharma and biotech.

View official listing on sxsw.com

Speakers
avatar for Jennifer Lannon

Jennifer Lannon

Life Science Program Mrg, Springboard Enterprises
As Life Science Program Manager for Springboard Enterprises, Jennifer Lannon works closely with the Springboard network and entrepreneurs to run the Life Science Accelerator and Dolphin Tank pitch events. In the past, Jennifer has worked as a consultant with the Entrepreneur-in-Residence... Read More →
avatar for Meghan Lopresto

Meghan Lopresto

Dir, Digital Promotion and Multichannel Strategy, Boehringer Ingelheim Pharmaceuticals, Inc.
Meghan has over 14 years of experience in the pharmaceutical industry in leadership roles focusing on Multichannel Marketing, Digital Innovation, Business Development, Account Leadership, and Sales Operations and Platforms. Meghan has worked with Omnicare, Forest Laboratories, Sepracor/Sunovion... Read More →
avatar for Mike Marett

Mike Marett

CCO, CoheroHealth
Mike is a seasoned business development & marketing executive with extensive digital strategy, global product management, sales and corporate development experience. A healthcare industry veteran, MIke is an entrepreneur who has successfully launched multiple new ventures and spearheaded... Read More →
SS

Shweta Singh

Sr Mgr, Business Development - Commercial Partnering, Genentech
At Genentech, Shweta engages with strategic health technology partners, while continuing to support internal business partners needs through enabling strategic health technology innovation pilots. Shweta comes to Genentech from Summa Health System in Akron, Ohio where she was the... Read More →
avatar for Phyllis Whiteley

Phyllis Whiteley

Venture Partner, Mohr Davidow Ventures
Phyllis Whiteley is a Venture Partner with Mohr Davidow Ventures. Dr. Whiteley has built a career founded on her passion for personalized medicine, global healthcare, and transformative life science innovations. Dr. Whiteley brings more than 25 years of international experience across... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 203-204 110 E 2nd St

12:30pm

Lights, Camera, Action: MAKER LABS Live in Austin
Want a first-hand look at how Maker Studios works with both talent and brands to co-create original content? Now is your chance to get a behind-the-scenes look at the original programming model MAKER LABS, which allows partners to co-create with Maker, leveraging the company’s creative team and technology expertise. During this session, Maker’s Chief Content Officer Erin McPherson and Skybound Entertainment’s Robert Kirkman and David Alpert will provide a sneak peek at upcoming programming created as part of the Skybound LAB. Led by The Wall Street Journal’s Mike Shields, the group will discuss the creative process and components of a MAKER LAB. Skybound Entertainment is home to the comic behind the Emmy®-winning series “The Walking Dead.” Other founding MAKER LAB partners include James Franco and Vince Jolivette's Rabbit Bandini Productions, professional skateboarder Nyjah Huston and multi-faceted Grammy®-winning talent will.i.am.

View official listing on sxsw.com

Speakers
avatar for David Alpert

David Alpert

Partner, Skybound Entertainment
David Alpert is a partner in Circle of Confusion LLC, a film and television management and production company with offices in Los Angeles and New York. Circle represents writers, directors, actors, producers and content creators. In addition to his dual role as a representative and... Read More →
avatar for Robert Kirkman

Robert Kirkman

Partner, Skybound Entertainment
Robert Kirkman is the creator of many popular comic books, including the Eisner Award-winning The Walking Dead, long-running Invincible, all-ages Super Dinosaur, and the new exorcism comic, Outcast which was released in June 2014 and recently received a pilot pickup for CINEMAX with... Read More →
avatar for Erin McPherson

Erin McPherson

Chief Content Officer, Maker Studios
Erin McPherson serves as Chief Content Officer at Maker, driving the brand’s programming strategy -- overseeing all aspects of original content, series development across platforms, strategic programming partnerships, talent relationships, and editorial content on Maker's proprietary... Read More →
MS

Mike Shields

Sr Editor, The Wall Street Journal
Mike Shields is a senior editor at The Wall Street Journal, specializing in coverage of digital media and video. He has covered the online media and advertising world for over a decade for outlets such as Adweek, MediaPost and Digiday. Prior to his journalism career, he spent seven... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 2 110 E 2nd St

12:30pm

Moving from Graphic Design to 3D Object Design
Seemingly overnight a new industry has emerged: 3D printing. And while it’s easy to get excited about the technology, it’s the design of the 3D objects that really matters. Thankfully the new 3D printing capabilities in Adobe Photoshop allow graphic designers to take their design skills in a new direction and create, perfect, preview, and print 3D designs in a familiar environment.
In this session you will learn what you need to know to bring your ideas and designs into the physical world including the different materials for printing, how to use your own printer or a printing service, how to sell your 3D design services and more. What was once on your screen can be a physical object in front of you. The only question is, what will you create, and where will this new industry take you?
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Paul Trani

Paul Trani

Sr Worldwide Creative Cloud Evangelis, Adobe
Paul Trani is a Senior Worldwide Creative Cloud Evangelist for Adobe where he is passionate about helping designers build compelling content using their creativity and new technology. Whether it’s using 3D printing, touch devices, or building cutting-edge web and mobile experie... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon E 110 E 2nd St

12:30pm

Network All the Things: What About Infrastructure?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Designing sensors into new physical infrastructure - office and residential buildings, transportation, factories, power plants, harbors, etc. - or retrofitting sensors into existing physical infrastructure presents much different challenges than designing rapidly outdated, disposable wearables. Smart infrastructure has to function as intended for years or decades. Often peoples' lives depend on smart infrastructure functioning properly. Industrial Internet of Things (IIoT) service delivery to smart infrastructure is a complex system-of-systems that behaves much differently than the Human Internet of Things (HIoT). Hear how different the IIoT is from HIoT, and why the short term opportunity for IIoT is so much greater than wearables and other solutions looking for a problem in the HIoT... for those who understand the infrastructure rules of the game. Moorinsights is hosting this panel

View official listing on sxsw.com

Speakers
avatar for Dave Friedman

Dave Friedman

Co-Founder & CEO, Ayla Networks
David Friedman is the CEO and co-founder of Ayla Networks, a leading end-to-end cloud platform for the Internet of Things. Prior to founding Ayla Networks, David served as Vice President, business development for ZeroG Wireless, a company providing low-power Wi-Fi products to the... Read More →
avatar for Mike Krell

Mike Krell

Industry Analyst, Moor Insights & Strategy
I have a passion for all things electronic and Have spent more than 30 years working and playing with hardware, software, PCs, laptops, handhelds, and home electronics. I fondly remembers my Heathkits, IBM PC AT, Sharp Wizard, Apple Newton, X10 controllers and first Android phone... Read More →
avatar for Menko de Roos

Menko de Roos

CEO, Xicato Incorporated
After 10 years with Philips Lighting in a variety of technical and general management functions throughout intercontinental locations, Menko joined Lumileds Lighting in 1999 at the start of the expanded JV as a member of the executive staff in Silicon Valley. At Philips, Menko held... Read More →
avatar for Ron Sege

Ron Sege

CEO, Echelon Corporation
Ron Sege has served as a Director of Echelon, President, and Chief Executive Officer since August 2010, and he has been Chairman of the Board of Directors since October 2011. Before Echelon, he served as President, Chief Operating Officer, and Board member of 3 Com Corporation from... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 208 110 E 2nd St

12:30pm

New Media Ethics: Journalism in the Age of GIFs
When Buzzfeed was hit with the first big digital media plagiarism scandal, editor-in-chief Ben Smith wrote in a memo to his staff: “We will always have a more forgiving attitude toward bold failures, innocent errors, and misfired jokes than more skittish old media organizations."
Smith's note raises an interesting question: have journalistic ethics fundamentally changed with the rise of new media? If so, is that a positive shift or an excuse for shortcuts? Have the rise of aggregation and curation led to a different set of standards? How do we address concerns that native advertising and branded content are blurring lines between journalism and content?
From Gamergate to the Rolling Stone scandal to the Sony hack, journalistic ethics have been at the forefront of the national conversation in the past year. This panel will look at the shifting media landscape and its impact on how new media and legacy organizations think about ethical standards.

View official listing on sxsw.com

Speakers
SB

Susie Banikarim

VP-Content Strategy & Audience Engagement, Vocativ
Susie Banikarim is a 2014 fellow at the Nieman Foundation for Journalism at Harvard University. She is currently teaching journalism courses at Harvard and is also an on-camera media commentator for WGBH-TV in Boston.
JB

Jessica Bennett

Writer, Editor, Multimedia Journalist, Fusion
I'm a New York-based writer, editor and multimedia journalist. I cover on gender, pop culture, social issues & trends for the New York Times, The Atlantic, Cosmopolitan & Time.com, where I'm a columnist. I also edit special projects for Sheryl Sandberg's women's foundation, Lean In... Read More →
avatar for Justin Ellis

Justin Ellis

Staff Writer, Nieman Journalism Lab
Justin Ellis is a writer at the Nieman Journalism Lab, which is part of the Nieman Foundation for Journalism at Harvard University. At the Nieman Lab, Justin writes about innovation and the future of media.
avatar for Jane Spencer

Jane Spencer

Editor-in-Chief, Fusion
Jane Spencer Editor-in-Chief for Digital Platforms


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

12:30pm

New Social Networks Are Changing Entire Industries
Facebook. LinkedIn. Twitter. They’re household social channels we’ve experimented with and grown accustomed to over the years. But what would happen if social entrepreneurs fueled by hundreds of millions in capital applied social principles to entire industries? And what would that mean to the brands trying to have more direct conversations with the customers and prospects? It would represent a monumental shift in the social industry. And it’s happening.
More than $1 billion has been invested in the networks that are defining and capturing millions of professionals in entire industries – education, healthcare, technology, architecture/design, and many others. They’re connecting buyers and sellers in more direct ways, fostering direct conversations between users, and reshaping how brands think about reaching and engaging with their users. It’s the great unbundling of social and it's happening now.
Presented by SpiceWorks

View official listing on sxsw.com

Speakers
CD

Carmel DeAmicis

Social Media Journalist, GigaOM
Carmel DeAmicis is all about that Face...book, that is. She covers social media and the consumer web for Gigaom and gets her kicks annoying poor Uber PR people.
avatar for Nate Gross

Nate Gross

Co-Founder, Doximity
Dr. Nate Gross is the co-founder of Doximity, the leading physician network used by more than 50% of US doctors. He is also co-founder of Rock Health, the seed accelerator for health startups. He holds an M.D. from Emory University School of Medicine and an M.B.A. from Harvard Business... Read More →
avatar for Jay Hallberg

Jay Hallberg

Co-Founder & CEO, Spiceworks
In 2006, Jay Hallberg co-founded Spiceworks, which has grown into the professional social network for the IT industry. With more than 5 million IT professionals using Spiceworks, it’s transforming how over $1 trillion worth of technology products and services are managed, marketed... Read More →
avatar for Manish Kothari

Manish Kothari

GM Platform, Edmodo
Manish Kothari is General Manager for Platform at Edmodo. Used by over 60% of US teachers, and in over 300,000 schools worldwide, Edmodo is the world's leading and largest collaborative learning platform for kindergarten through 12th grade (K12) teachers, students & parents.


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 7 110 E 2nd St

12:30pm

The Art and Science of Shareability
Join Dao Nguyen, BuzzFeed's Publisher to learn how the site uses art and science to understand shareability, distribution and how to integrate strategic data-driven research to grow audiences online.

View official listing on sxsw.com

Speakers
avatar for Dao Nguyen

Dao Nguyen

Publisher, BuzzFeed
Dao Nguyen is BuzzFeed’s Publisher overseeing the company’s technology, product, data and publishing platform. Prior to BuzzFeed, Nguyen was Director of Product Management at FINS.com, a Dow Jones venture. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

12:30pm

The Bombastic Brilliance of Black Twitter II
In this dual conversation between an American and Africana Studies Scholar, Digital Strategist and upcoming author of "The Bombastic Brilliance of Black Twitter," Dr. Kimberly C. Ellis aka @DrGoddess, and Journalist / Journalism Educator, @MeredithClark, who completed her dissertation on "Black Twitter," in Fall 2014, a serious, fun and focused interrogation of the arc of Black Twitter will occur. While both panelists have an academic background, they each bring a history of cultural criticism as well as journalistic integrity, digital engagement and social media expertise to the fore. They will discuss the evolution of "Black Twitter," since 2009, the mainstream media's obsession since 2012, the various ways in which the community has been truncated and misrepresented, as well as the longstanding tradition of forthright Black assertion in public spaces, including #TrayvonMartin, #Ferguson, #ICantBreathe and #BlackLivesMatter, #Selma and #Selma2Ferguson.

View official listing on sxsw.com

Speakers
avatar for Meredith Clark

Meredith Clark

Journalism Educator, Mayborn School Of Journalism At The University Of North Texas
avatar for Kimberly "Dr Goddess" Ellis

Kimberly "Dr Goddess" Ellis

CEO, Dr Goddess Arts
Affectionately known as "Dr. Goddess," Kimberly C. Ellis, Ph.D. is an award-winning Scholar, Artist, Activist and Tech Entrepreneur who loves Social Media. A published author, speaker and producer, her work is found in The Pittsburgh City Paper, on Alternet.org, Salon.com, Ebony.com... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 6AB Austin Convention Center

12:30pm

The Emperor’s New Wearables
Wearable technology has led the world as we know it into new realms, making technology personal, seamless and convenient. Brands such as Google, Pepsi, Samsung, Jawbone, Nike and Disney have successfully showcased the early generation of device and fashion. Just one year later, as the technology advances, fashion designers are envisioning a generation of devices which essentially disappear. Join our fashion and tech experts as they explore how the fashion industry will make wearable electronics feel invisible and how this technological advancement will affect the industry as a whole.

View official listing on sxsw.com

Speakers
TB

Travis Bogard

VP, Jawbone
Travis Bogard is the vice president of product management and strategy at Jawbone, where he oversees the company’s product roadmap, strategy, customer service, and business development activities globally. Prior to joining Jawbone, Travis spent eight years at Tellme Networks where... Read More →
avatar for Ken Hertz

Ken Hertz

Sr Partner, MemBrain/Hertz Lichtenstein & Young LLP
KENNETH HERTZ is a Principal at memBrain and Senior Partner in the Los Angeles law firm of Hertz Lichtenstein & Young LLP. Ken and his partners specialize in representing talent and new media companies in the sports and entertainment industries. The firm's clients include Will, Jada... Read More →
avatar for Brandon Little

Brandon Little

Chief Creative Officer, Fossil
As Chief Creative Officer for Fossil Group, Brandon Little nurtures partnerships and oversees brand vision, product design and brand DNA for all Fossil Portfolio brands, including Tory Burch, Burberry, Emporio Armani, and Marc by Marc Jacobs, in addition to Fossil’s wearable technology... Read More →
avatar for Sandra Lopez

Sandra Lopez

Dir of Wearables, Biz Dev & Mktg Strategy for Fashion, Intel Corporation
Sandra Lopez joined Intel in 2005 as B2B Integrated Marketing Manager. Leveraging her vast and proven marketing experience within the technology sector, she quickly began to transform B2B Marketing within Intel. She was then chartered to drive Intel’s Consumer Marketing Strategy... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 206 110 E 2nd St

12:30pm

The Myth of Reducing Friction in Your Product
As a general rule, we want to make things easier, faster, and more enjoyable for people using our products. We try to minimize steps, streamline flows, and reduce the amount of decision making for people. But are there times where adding friction to an experience can help the product experience
In this talk, we’ll discuss how adding the right type of friction can help users better understand your product and want to build a long-term relationship with you.
We’ll provide a case study about Lumosity and tell you about the 3 principles, or points of friction, that have helped us establish long-term relationships with our users. We’ll also introduce 3 questions that you can use as a guide to strike the right balance between ease and understanding.

View official listing on sxsw.com

Speakers
avatar for Sushmita Subramanian

Sushmita Subramanian

Dir Prod Design, Lumos Labs Inc
Sushmita Subramanian is the Director of Product Design at Lumosity, a brain training and neuroscience company. At Lumosity, Sushmita has led our mobile UX, including redesigning Lumosity Mobile for iPhone and launching Lumosity for iPad, which have both reached #1 in Education in... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon A 110 E 2nd St

12:30pm

The Secret History of Hypertext
In 1934, a little-known Belgian bibliographer named Paul Otlet described something very much like the Internet, sketching out plans for a network of "electric telescopes" connecting people to a vast collection of documents, images, and audio-visual material. He dubbed the whole thing the Mundaneum, describing it as a "réseau mondial" - a worldwide web.
Why should anyone care about the failed schemes of a long-dead Belgian bibliographer? Otlet's work matters today not just as a kind of historical curio, but because he envisioned a radically different kind of network: one driven not by corporate profit and personal vanity, but by a utopian vision of intellectual progress, social egalitarianism, and even spiritual liberation.
This presentation will delve deep into Otlet's alternative vision of a global network, in search of useful lessons that could reshape our understanding of what the Internet could yet become.

View official listing on sxsw.com

Speakers
avatar for Alex Wright

Alex Wright

Director of Research, Etsy
Alex Wright is the Director of Research at Etsy and the author of Cataloging the World: Paul Otlet and the Birth of the Information Age (one of the New Yorker's "Books to Watch Out For" in 2014). He also teaches courses in user research and design history at the School of Visual Arts... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 3 110 E 2nd St

12:30pm

Using Data to Create Rich User Experiences
Consumers are leaving a trail of data signals online as they engage with brands, consider, shop and buy them: brand goods and services. These data trails, when combined with analytics and behavioral science, can help create rich, relevant experiences that deliver value to the consumer and drive conversion to brands. However, to generate these insights and deliver relevant experiences, brands and agencies must open up to a new model of co-creation.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Mike Baker

Mike Baker

Co-founder Pres & CEO, DataXu
Mike is a regularly published thought leader, and frequently speaks at business and marketing events, sharing his passion for data-driven marketing and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering... Read More →
avatar for Subu Desaraju

Subu Desaraju

SVP Integrated Mktg, Team Detroit
Subu Desaraju is an accomplished digital marketing executive with over 16 years of industry experience. He has led digital program strategy and analytics for Fortune 500 clients across verticals. Subu specializes in developing transformational marketing initiatives that deliver positive... Read More →
avatar for Scott Lange

Scott Lange

Group Creative Dir Midwest, Google
I currently work for The Zoo at Google, as the Midwest Creative Lead. I earned a Bachelors of Fine Arts in Graphic Design from the College for Creative Studies in Detroit, Michigan.
avatar for Andrew Martin

Andrew Martin

VP Planning Dir, Team Detroit
I currently work at Team Detroit as Planning Director on the Ford brand in the US, where this year’s highlights include launching a new Mustang around the globe, thinking through the future of Mobility, and helping guide the real-time marketing efforts in our Content Studio.


Friday March 13, 2015 12:30pm - 1:30pm
Trinity Hall Trinity Hall 311 E 5th

12:30pm

Why Is My Company More Transparent Than My Family?
Why are we getting so good at creating transparency in the workplace, but still seem to be stumbling around in the dark when it comes to our most important job, our family? At a time when no one person “runs” the family anymore, and everyone is expected to pull their own weight, how can family tech keep up with family living?
In this serious but not-so-serious presentation, we’ll make the argument that as relatively good people, it’s not actually our intention to be less-than honest with our family, nor is it fun to be the only one in the family holding the burden of information. We just need to find ways that actually make sharing information, and therefore sharing life with these people, more satisfying and less frustrating.
We’ll present some of the surprising holes in family transparency we found while researching and building DJED, the family app, and talk about how families are changing faster than the technology that's supposed to be making their lives better.
Presented by DJED

View official listing on sxsw.com

Speakers
avatar for Darren Reid

Darren Reid

CEO, Djed Studios LLC
Darren is the founder and CEO of DJED, an application for families to publish, securely store, and share content where privacy matters. Darren has founded several successful enterprise Internet companies with customers and users in many countries around the world. Darren and his family... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 4 110 E 2nd St

12:30pm

You Are Not A Product: The Ello Revolution
There's a disturbing subtext to the message that “the only way to make money on the internet is to sell advertising”. It produces a nihilistic assumption that it's not worth the effort to try something new. In other words: give up kid, life is over, you've lost before you’ve begun.
Have the big ad-driven social networks already convinced us that advertising and the buying and selling of personal data are the only ways to sustain a digital business?
Paul believes that we are living at a pivotal period of the Internet, one that is teaching us both what’s right and great about it — and what’s gone horribly wrong. What we do with this knowledge going forward is what has inspired Ello: an ad-free social network that is lighting a revolution for a cleaner digital world.
In this session, Paul will discuss the importance of imagining a better world. Attendees will walk away with actionable steps towards building a profitable business that stays true to its roots.

View official listing on sxsw.com

Speakers
avatar for Paul Budnitz

Paul Budnitz

CEO Founder, ELLO
Paul Budnitz owns and runs Budnitz Bicycles, a luxury bicycle company, Ello, a social network, and is well known as the founder of Kidrobot, the world's premiere creator of art toys, fashion apparel and accessories. Budnitz is also an author of several books, exhibits as a photographer... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

12:30pm

Your Laws, Your Data: Making Government More Open
Two decades ago, Congress began publishing some of its activities online, revolutionizing access to essential public information. The system was called THOMAS, after our third president. Managed by the Library of Congress, it aimed to serve as a central hub to find bills and resolutions, the Congressional Record, committee reports, treaties and so on. States and municipalities followed suit, building out data sets that are essential to a large variety of applications and services.
While technology has changed a lot since the mid 1990s, the quality of data coming from Congress and other branches of government has not kept up.
Creating a more open and comprehensive system of public data -- not only from Congress, but throughout government -- would make a variety of powerful new applications possible.
Join us for a discussion of how better data can empower citizen activists and public interest groups to make government more accountable, and more responsive.

View official listing on sxsw.com

Speakers
avatar for Molly Bohmer

Molly Bohmer

Data Curator, Cato Institute
Molly Bohmer is the Data Curator at the Cato Institute where she manages the Deepbills Project and researches policy issues surrounding government transparency and data. She also works with the Congressional Data Coalition to promote the release of data in the legislative branch... Read More →
avatar for Daniel Schuman

Daniel Schuman

Policy Dir, Citizens for Responsibility and Ethics in Washington
Daniel Schuman works at the intersections of law, policy, and technology as policy director for Citizens for Responsibility and Ethics in Washington (CREW), a non-profit organization devoted to government transparency and accountability with a special emphasis on government ethics... Read More →
avatar for Molly Schwartz

Molly Schwartz

Assoc Fellow, R Street Institute
Molly Schwartz is a Fulbright scholar conducting research at the Aalto University of Art, Design and Architecture and experimenting with user-centered design concepts at the National Library of Finland. Molly has been an analyst at the U.S. Department of State and is currently a policy... Read More →
avatar for Rebecca Williams

Rebecca Williams

Policy Analyst, Data.gov
Rebecca Williams is the Senior Engagement Liaison for Data.gov building out the federal open data infrastructure and facilitating community engagement. Prior to joining the Data.gov team, Rebecca worked with the Sunlight Foundation on advocating open data best practices to local governments... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 10AB Austin Convention Center

2:00pm

An Experiential Campaign for The Modern World
Lincoln Black Label is a pivotal part of the Lincoln transformation. Our Black Label at Home program gives luxury travelers the opportunity to be immersed in all of our Black Label themes through real experiences in high-end properties across the nation. This presentation gives a behind the scenes look at what it takes for a brand to have the courage to experiment with a traditional experiential program in the digital world.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
JF

Juliette Ferrara

VP, Planning Dir, Team Detroit LLC d/b/a Hudson Rouge
While Juliette's career in advertising began like many others, as a traffic coordinator at a local agency, her professional life began long before that. Working as a dance instructor and performer for most of her life, Juliette has a genuine love of art and music. After graduating... Read More →
avatar for Monique Frumberg

Monique Frumberg

SVP Group BCA Dir, Hudson Rouge
avatar for Scott Hanson

Scott Hanson

Sr Copywriter, Team Detroit LLC d/b/a Hudson Rouge
avatar for Benjamin Milligan

Benjamin Milligan

Sr Dir Marketing Solutions, Condé Nast Media Group
With a wealth of experience in key positions within the media and publishing industries, Ben has been honing his creative mind and strategic marketing skills since before he graduated from New York University. While achieving his BA in urban planning and architecture, Ben was already... Read More →
DR

David Rivers

Mktg Communications Mgr, Lincoln Motor Company
DR

Dave Rivers

Mktg Communications Mgr, Lincoln Motor Company


Friday March 13, 2015 2:00pm - 3:00pm
Palm Door on Sixth Main Stage 508 E 6th St

2:00pm

Content Marketing vs Don Draper: The End Of Ads
From branded entertainment and viral video to native advertising and social media presence, the real innovation, creative energy and money in digital marketing seems headed away from traditional advertising. It is all about content now. Brands are publishers, entertainers, resources. Sponsors don’t interrupt digital media experiences; they help build and enhance them. They need to reach out to niche audiences in countless smaller channels with custom content that is relevant to that consumer. So, is advertising as we know it a relic of 20th century mass media? Is there still room for the big idea in this world of fragmented, personalized experiences? Is Don Draper obsolete?
Presented by Media Post

View official listing on sxsw.com

Speakers
LB

Linda Boff

Global Exec Dir Brand Mktg, GE Corporate
Boff is responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising... Read More →
avatar for Maya Kosovalic

Maya Kosovalic

Head of Media and Digital Communications, L'Oreal
Maya Kosovalic is the Head of Media and Digital Communications for L’Oréal Travel Retail Americas. She has 9 years of marketing experience at L’Oréal in brand management and traditional and digital media for both luxury and mass brands. Today, Maya is charged with developing... Read More →
avatar for Stephanie Losee

Stephanie Losee

Managing Editor, Dell
avatar for Jamie Reilly

Jamie Reilly

Chief Creative Officer, Kastner And Partners
Jamie Reilly, Chief Creative Officer at Kastner & Partners


Friday March 13, 2015 2:00pm - 3:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

2:00pm

Failure as a Creative Catalyst
It is often said that change is good but the reality is change is scary especially when the change is taking a brand new job or working on a new creative project in an area that you’ve never worked in before. It can be even harder when everything doesn’t go as planned and you encounter challenges, set backs or even failure on your new project.
In this session established designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe and building his first iOS app, Brush, and the challenges he encountered along the way. Erik’s goal for Brush was to let designers extend their creativity and engage them to play more but the app development process wasn’t always fun or smooth. When he ran into set backs, solutions didn’t always appear right away. Ultimately the journey of getting through all the set backs led Erik to discovering new solutions and launching a truly delightful app.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Erik Natzke

Erik Natzke

Principal Designer, Adobe Systems Inc
Erik Natzke, artist, designer, and programmer, creates and gives material substance to his ideas through immaterial computer code.


Friday March 13, 2015 2:00pm - 3:00pm
JW Marriott Salon E 110 E 2nd St

2:00pm

How to Prepare for The Tidal Wave of Big Data Jobs
According to the CDO Club, in 2014, there were an estimated 1,000 Chief Digital Officers and thousands of Data Scientists at companies worldwide – doubling the numbers since 2013. These new titles are only the beginning in a massive shift to accommodate the influx of big data. CDOs are found most frequently in the U.S., followed by the U.K., Australia and Spain (tied for third), France and Italy (tied for fourth), and then Germany. Much like the changing roles throughout the digital industry, with the introduction of social media platforms (i.e. the role of Social Media Manager isn’t even a decade old), the big data industry is creating new roles for both legacy brands and startups. Data experts will be a scarce, valuable commodity in the next decade and a huge opportunity for people with the right skill sets. In this session, you’ll hear from top industry executives, many of them Chief Digital Officers themselves, about how to navigate the new job landscape in the age of big data.
Presented by Umbel

View official listing on sxsw.com

Speakers
AM

Amen Mashariki

Chief Analytics Officer, City of New York
avatar for David Mathison

David Mathison

Founder & Curator, Chief Digital Officer Club
David Mathison is the curator of the Chief Digital Officer summit and founder of the CDO Club.
avatar for Sree Sreenivasan

Sree Sreenivasan

Chief Digital Officer, Metropolitan Museum of Art
Sree Sreenivasan (@sree) is the first Chief Digital Officer at the Metropolitan Museum of Art, the latest step in what he calls "a three-decade, one-way love affair with the world's greatest museum." At the Met, he leads a world-class team of 70 working on topics he loves: digital... Read More →
avatar for Tracey Wallace

Tracey Wallace

Managing Editor, Bigcommerce


Friday March 13, 2015 2:00pm - 3:00pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

2:00pm

Social Health Startup Bootcamp: Investing in Health
Investments in digital health startups have grown from almost one billion with 139 deals in 2010 to over almost 3 billion with 578 deals in 2013. As more investors begin to view health tech as a viable opportunity for funding and investment – especially as digital health becomes more mainstream through wearables and organic mobile platforms like Apple's Health Kit, Google Fit and Samsung's Digital Health Initiative -- it should come as no surprise that 2014 turned out to be another record-breaking year, with investments totaling over $4.1B, which is more than 2011-2013 combined. Join us for the 4th consecutive year of the Social Health Startup Bootcamp as we discuss the state of digital health funding in 2014, the factors that drove investments, deals, funding stages, investors, startups, most active markets/categories, and where future opportunities may lie.
Brought to you by: Digitas Health LifeBrands

View official listing on sxsw.com

Speakers
avatar for Shwen Gwee

Shwen Gwee

VP/Group Dir Social Strategy, PharmFresh.tv
Founder of PharmFresh.TV, Social Health Startup Bootcamp, Social Health Summit (SXSH.org), and the Med 2.0 blog. Formerly: Digitas Health (VP/Group Director), Chandler Chicco Companies (Chief Digital Officer), Edelman (VP, Digital Health), Vertex (Lead, Digital Strategy and Social... Read More →
avatar for Polina Hanin

Polina Hanin

Academy Dir, StartUp Health
Polina is the Academy Director at StartUp Health, a global growth platform for entrepreneurs transforming healthcare. Polina leads the StartUp Health Academy, a 3-year coaching program and trusted peer network, which includes 165 entrepreneurs from 84 companies, representing 7 co... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon A 500 E 4th St

2:00pm

Venture Investing in Universities
Venture capitalists, university investors, and technology entrepreneurs based out of Yale University come together for a panel discussion of strategies for investing in university-based startups – both from the labs and student body.
This session will cover how the Yale Entrepreneurial Institute’s Innovation Fund and external investors target opportunities, what stages of venture are ripe for investment, and the unique challenges and opportunities within the university.

View official listing on sxsw.com

Speakers
avatar for Donald Fischer

Donald Fischer

Venture Partner, General Catalyst Partners
Donald focuses on leading early stage investments in big data, open source, data science, cloud, and other enterprise IT technology areas. Donald sits on the boards of ScalingData and Tesora.
avatar for Gregory Ho

Gregory Ho

Pres & Chief Operating Officer, Spring Mountain Capital LP
Greg is a founding partner of Spring Mountain Capital, which was established in 2001 and focuses on alternative asset investing. SMC's preference is to invest "in the gaps" which means it seeks opportunities that many investors avoid because of their complexity, uncertainty, mis-staging... Read More →
SM

Sean Mackay

CEO, IsoPlexis
avatar for Erika Smith

Erika Smith

Deputy Dir, Yale Entrepreneurial Institute
Erika Smith is the Deputy Director at the Yale Entrepreneurial Institute, where she helps to expand entrepreneurial opportunities for students, faculty, and alumni. Erika was formerly the senior director of investments with the Center for Innovative Technologies in Virginia. In addition... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon B 500 E 4th St

2:00pm

Visual Storytelling: The Power of Design + Data
In a world of hyper-connectivity and fragmented communication consumption, our ever-increasing volume of big data is only useful if it drives insights that are comprehended. And that is, to a great extent, dependent on how well they’re visualized.
This panel will look at Design as a powerful visual storytelling tool to craft clear, entertaining and emotionally engaging narratives told via graphics rather than print, when faced with complicated data-driven stories to tell. Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Michele Silvestri

Michele Silvestri

EVP Global Design Dir, Team Detroit
Michele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,500-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for all of their clients’ brands, including... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Trinity Hall Trinity Hall 311 E 5th

3:30pm

And While We Are Asking, Is Media Dead Too?
A century-old media model is broken. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media are scrambling for a small share of a pie that is being diffused among countless startups and legacy media brands. There just isn’t enough ad money to sustain content. Publishers desperately grasp onto business models that ignore old ethical boundaries and bend to advertiser will and in the process trade away their core value proposition to audiences. Is there a future for the media business in all of this? What is the sustainable path forward?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Bob Garfield

Bob Garfield

Columnist/NPR Host, MediaPost Communications
Bob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His bi-weekly column... Read More →
avatar for Meredith Kopit Levien

Meredith Kopit Levien

EVP of Advertising, The New York Times
ES

Eamonn Store

CEO, Guardian Us


Friday March 13, 2015 3:30pm - 4:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

3:30pm

Artist Meets Hacker: How Tech is Changing the Arts
Artists have always been at the forefront of defining the culture of the day, how we communicate with each other and about ourselves. Until the rise of Silicon Valley. Where Plato's Academy used to be the ultimate place of learning, mentoring, and making, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter helps quell them. Picasso's cubism changed how we saw the world, now that honor belongs to the likes of Google and MakerBot.
And yet artists are making phenomenal works of art using the very bits of technology that have in large part supplanted their role of kingmaker/culturemaker. So what happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, & robots become actors? This session will explore more than one hundred case studies of artists and arts organizations using (and in some cases, failing to use) technology to comment on society, to make your neighborhood a better place to live, and to run their business.

View official listing on sxsw.com

Speakers
avatar for Devon Smith

Devon Smith

Dir of Analytics & Social Media, Threespot
Devon Smith is the Director of Social Media at Threespot—a Washington DC digital engagement agency primarily serving nonprofits and government agencies—where she currently works with clients such as the Smithsonian Institution, BBC America, Planned Parenthood and the Pew Charitable... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 3 110 E 2nd St

3:30pm

Battle Cry of the Sensible Startup
Are stress, hype and ego mandatory for startups? In this panel, three CEOs discuss whether it is possible for sensible startups to still be successful. Silicon Valley icons and investors have famously scoffed at work/life balance. What are the real risks and rewards for young companies taking a more sane approach to culture? Review best practices, big mistakes and discuss new ways to bring sensibility into the classic startup model.

View official listing on sxsw.com

Speakers
avatar for Scott Abel

Scott Abel

Co-Founder/CSO, Spiceworks
Scott Abel is a co-founder and the chief strategy officer at Spiceworks. In his role, Abel is responsible for the Company’s product strategy and culture, key differentiators and enablers of Spiceworks’ success. He was previously Spiceworks’ CEO and maintains his position as... Read More →
avatar for Lara Aldag

Lara Aldag

CEO, Higgle
Ms. Aldag is the CEO and co-founder of Higgle. Ms. Aldag received her B.A in Economics from Stanford University. Ms. Aldag started her career as an investment banker in Credit Suisse’s Technology Mergers & Acquisitions Group in San Francisco, where she advised internet, software... Read More →
avatar for Jeff Tangney

Jeff Tangney

CEO, Doximity
Jeff founded Doximity in 2010 and serves as its Chief Executive Officer. Mr. Tangney also serves as an Advisor at Rock Health. Prior to that, he co-founded Epocrates Inc. in 1998 and served as its President & Chief Operating Officer. Mr. Tangney has over 15 years of healthcare/pharmaceutical... Read More →
JY

Jason Yeung

Managing Dir, Morgan Stanley


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon E 500 E 4th St

3:30pm

Behind the Social at PBS' Largest Content Provider
Calling all armchair appraisers and Cumberfans! Find out how Antiques Roadshow, Masterpiece, American Experience and The World - some of public media's most popular TV and radio shows - create unique and sharable social media content with a fraction of the budget and staff of the for-profit networks.
This panel feeds a combined 1.5 million fans on Facebook and Twitter every day. But how do you keep your brand on people's minds when you're not on the air year-round? How do you make Faberge interesting to someone who loves folk art? How do you promote Downton Abbey when you don't have the legal rights to use a photo of... oh wait, we can't use their name either.
By now we know social media best practices: Post regularly! Show your personality! Engage with fans! We'll dig deeper than that. We want to bring you behind the curtain and share our tips for producing quality content on a public media budget. Use #WGBHSocial to send us questions!

View official listing on sxsw.com

Speakers
avatar for Hannah Auerbach

Hannah Auerbach

Account Exec, Antiques Roadshow PBS
Hannah Auerbach is an account executive in national marketing and promotions for Antiques Roadshow on PBS. Hannah leads and manages all of Antiques Roadshow's social media accounts. Just shy of its 20th anniversary, the series is equal parts history lesson and treasure hunt and is... Read More →
avatar for Molly Jacobs

Molly Jacobs

Sr Producer/Digital Content/Strategy, American Experience — PBS
avatar for Tory Starr

Tory Starr

Social Media Producer, PRI's The World
Tory joined the PRI's The World newsroom in September 2012 as the program’s first social media producer, responsible for program’s social properties with a focus on the show’s SafeMode and Human Needs beats.
avatar for Olivia Wong

Olivia Wong

Sr Account Exec, Natl Mktg, MASTERPIECE/WGBH
Olivia Wong is a Senior Account Executive at WGBH National Marketing, responsible for publicity and brand strategy for the PBS MASTERPIECE television series, as well as launching and leading the series' social media presence since 2008. Prior to joining MASTERPIECE in 2004, Wong worked... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 7 110 E 2nd St

3:30pm

Bioart: Melding Biotech and Art
No one denies that biotechnology is the prime technological hallmark of the coming age, but what it means and where it’s leading us remains largely unknown. Historically, artists have acted as interpreters of cultural shifts, and offered signposts to the future of cultural norms.
A growing number of artists are now turning to biotechnology as their medium. These bioartists have appropriated the tools biomedicine, genomics, ecology, and synthetic biology. By exploring with these tools, they are redefining identity, technology, and even the act of creating life. In this panel, curators and bioartists will attempt to decipher the themes emerging from this burgeoning genre of art, one that melds with biotech.

View official listing on sxsw.com

Speakers
avatar for Heather Dewey-Hagborg

Heather Dewey-Hagborg

Artist, School of the Art Institute of Chicago
Heather Dewey-Hagborg is an transdisciplinary artist, programmer and educator who is interested in exploring art as research and public inquiry. Traversing media ranging from algorithms to DNA, her work seeks to question fundamental assumptions underpinning perceptions of human nature... Read More →
avatar for Daniel Grushkin

Daniel Grushkin

Journalist, CUT/PASTE/GROW
Daniel Grushkin is a freelance journalist who covers the intersection of biology, culture and business. Hi blog Biohackers appears on PopSci.com. His articles have appeared in The New York Times, Businessweek, National Geographic Adventure, Popular Science, and Scientific American... Read More →
avatar for Karen Ingram

Karen Ingram

Artist, kareningram.com
Karen Ingram is a designer, artist, and creative director who uses her skillset to promote scientific awareness. Ingram is a co-organizer of Brooklyn science cabaret, The Empiricist League and is a board member of SXSW Interactive. She was an instructor on the subject of creative... Read More →
avatar for Wythe Marschall

Wythe Marschall

Researches biotech & ecology, Harvard
Wythe Marschall is a writer and Ph.D. student in the Department of the History of Science at Harvard, where he explores the intersection of biotechnology, ecology and culture. Previously, Wythe taught humanities courses at Brooklyn College (CUNY), curated art+science exhibitions and... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 2 110 E 2nd St

3:30pm

Brand and Deliver: Creating Custom Branded Content
These days, it seems like every production pro out there is creating custom branded content—whether for their own brand or for another company. But nobody makes it better – or funnier – than the folks at leading comedy website CollegeHumor.
Two often at the helm of CollegeHumor's branded content efforts – Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) – will team up for a discussion exploring how to navigate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities.

View official listing on sxsw.com

Speakers
SG

Spencer Griffin

VP, Big Breakfast
Spencer Griffin is the Vice President of Big Breakfast, the studio behind all Electus Digital video content. In this role, Spencer oversees production of long-form, original, and branded content for CollegeHumor, Dorkly, DumbDumb, and WatchLOUD. Before joining CollegeHumor, his production... Read More →
LS

Luke Simmons

Creative Dir, CollegeHumor/Electus Digital
Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writing of all branded content—including articles, videos, and interactive programs—across... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

3:30pm

Commercial Threats to Freedom of Speech Online
Globally, there has been much attention paid to the threat that government entities may pose to individuals’ rights to speak and share information freely. However, far less attention has been placed on the role that bad acting companies and other commercial interests play in trying to squelch or suppress public statements and expressions online. From corporations suing respected journalists and news media for speech that they claim is libelous, to bad businesses suing users of online review sites for negative reviews, more and more often, people are finding their freedom of speech threatened online.
This panel of experts will discuss the current commercial threats to freedom of speech online and the possible solutions to this growing issue.

View official listing on sxsw.com

Speakers
avatar for Amy Austin

Amy Austin

Publisher, Washington City Paper
Amy Austin, is the Publisher of Washington City Paper, an influential and award-winning alternative news media company in Washington DC. She is passionate about City Paper's work and dedication to creating well-reported and relevant local news and features and it's ability to serve... Read More →
avatar for Paul Alan Levy

Paul Alan Levy

Atty, Public Citizen Litigation Group
Paul Alan Levy is an attorney with the Public Citizen Litigation Group, a public interest law firm that is a division of the consumer advocacy organization Public Citizen. After clerking for Hon. Wade H. McCree, Jr. (United States Court of Appeals, Sixth Circuit) and being Special... Read More →
EM

Evan Mascagni

Policy Dir, Public Participation Project
Evan Mascagni graduated, summa cum laude, from the University of the District of Columbia, David A. Clarke School of Law in 2011. While in law school, Mascagni was Editor-in-Chief of the UDC Law Review, was awarded the Women’s Bar Association 2010 Founders Fellowship, and was awarded... Read More →
avatar for Laura Prather

Laura Prather

Lawyer, Haynes and Boone LLP
Laura Lee Prather is a partner in the Litigation Practice Group in the Austin office of Haynes and Boone, LLP. Laura focuses her practice on First Amendment, intellectual property and media and entertainment litigation and appeals. She has significant government relations experience... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 10AB Austin Convention Center

3:30pm

Decoding Gender Diversity in Tech
The shortage of women in tech is no secret. The industry has fewer female executives and founders than almost any other. Why the disparity? Many people attribute it to a ‘brogrammer’ culture that discourages aspiring female engineers, a failure to expose girls to careers in STEM, and an absence of role models. How can companies fix the gap? Are changing tactics, job postings, or even their cultures enough? Join Darrell Silver, CEO of Thinkful; Alexa Scordato, Director of Product Marketing at Stack Exchange; and Savannah Peterson, Global Community Manager at Shapeways for a lively debate about this issue and the strategies they’re employing to solve the divide.

View official listing on sxsw.com

Speakers
CH

Carolina Huaranca

Natl Clubs Dir, Girls Who Code
A first-generation Peruvian-American from New York City, Carolina Huaranca is a leader in the tech and education sectors, bringing more than 10 years of mission-driven career experience to her role as the National Clubs Director for Girls Who Code, a non-profit organization working... Read More →
avatar for Savannah Peterson

Savannah Peterson

Director of Global Community, Shapeways Inc
Savannah Peterson is the global community manager at Shapeways, the world’s largest community of 3D printing entrepreneurs. Empowering over 18,000 Shapeways designers and their shops every day, Savannah lives, eats and breathes 3D printing. Prior to joining the 3D printing industry... Read More →
avatar for Alexa Scordato

Alexa Scordato

Dir of Product Mktg, Stack Exchange
Alexa is an entrepreneurial digital marketer passionate about connecting people and ideas through new technologies. Over the last 7 years, she's designed and developed integrated digital campaigns for companies big and small, including a couple of her own.
avatar for Darrell Silver

Darrell Silver

Co-Founder & CEO, Thinkful
After 10 years hiring and training high-potential teams in technology, Darrell co-founded Thinkful to make adult education accessible to everyone. The company has a team of mentors that work with students one-on-one to learn technology and engineering skills that advance their ca... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 1 110 E 2nd St

3:30pm

Exploring the Future of Sustainable Fashion
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
From re-commerce to up-cycling to ‘less is more’ models, we’ve seen everyone from innovative startups to iconic retailers shifting their focus to social change & doing their part to mitigate the effects of fashion production on the environment. And consumers are following suit. A 2014 Nielsen study showed that a global average of 55% of consumers are willing to pay more for products & services from companies committed to positive social & environmental impact, an increase of 10% from three years prior. Perhaps the biggest consumer segment driving this growing trend has been millennials, actively opposing brands not focused on social good, or negatively impacting the environment. In this panel, we’ll discuss the future of sustainable fashion. Will this growing trend become the new norm or will it fizzle out? What will become of fast fashion brands? Will they get on board to stay competitive and do their part? Will they survive as is, due to accessible pricing? Or will they die out?--

View official listing on sxsw.com

Speakers
avatar for Kristy Caylor

Kristy Caylor

Pres & Creative Dir, Maiyet
In 2010 Kristy co-founded Maiyet, a pioneering luxury brand that incorporates within its timeless collections rare artisan skills from unexpected places across the world. Reviving ancient techniques and showcasing the raw talent of top emerging artisan communities, Maiyet aims to... Read More →
avatar for Karla Gallardo

Karla Gallardo

CEO & Co-Founder, Cuyana
Karla Gallardo started Cuyana with the vision of creating a global lifestyle brand that promotes intentional buying, offers premium quality at accessible prices, and empowers local craftsmanship from around the world. Karla earned her MBA from the Stanford Graduate School of Business... Read More →
avatar for Rati Sahi Levesque

Rati Sahi Levesque

Chief Merchant, The RealReal
Rati Sahi Levesque is the Chief Merchant and the first employee of The RealReal. She was born and raised in San Francisco and graduated from the University of California, Santa Cruz with a degree in Economics. She sharpened her chops in the financial industry and then launched her... Read More →
avatar for Lauren Sherman

Lauren Sherman

Head of Mktg, Shyp
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 205 110 E 2nd St

3:30pm

F1 Data Analysis Shifts Gears to Healthcare
With the reputation as the most expensive sports in the world, a multi-car Formula 1 team’s average annual budget is nearly $500 million dollars. Formula 1 has not only birthed multinational corporations and a viewing audience of over 500 million people, but its innovation and technological advances are permeating a plethora of industries such as cycling, healthcare, and big data.
Formula 1 cars race at speeds over 185 mph and therefore requires the utmost safety features. A race car will have nearly 500 different sensors between the car and the driver in order to collect data to understand the condition of the car, the environment, and the driver. These sensors and data are being applied to healthcare in order to fight obesity, strokes, and arthritis, as well as creating products, such as high-performance bicycles, that have intelligence built into the materials.
The innovation in “Motorsport Valley” is accelerating at Formula 1 speeds; don’t get left behind.

View official listing on sxsw.com

Speakers
avatar for Julian Jenkins

Julian Jenkins

VP, R&D, GSK
Julian Jenkins is Vice President, Project Planning and Management, and leader of the Digital Platform Performance Unit at GSK. The digital PPU team are focused on harnessing digital technologies and platforms to transform the way clinical trials are conducted in Pharma R&D. He has... Read More →
GM

Geoff McGrath

VP, McLaren Applied Technologies
Geoff McGrath trained as a mechanical engineer, initially working in aeronautical, civil, chemical, petroleum and mechanical engineering. Gaining experience, from conceptual engineering through to business development for start-up and blue-chip firms alike, he later switched focus... Read More →
avatar for Dan Rutstein

Dan Rutstein

Dir UK Trade & Investment, British Consulate General
Daniel Rutstein, UKTI Regional Director, West and Central Region, USA


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 203-204 110 E 2nd St

3:30pm

Fighting Ebola With Technology, Data and Innovation
Anyone with a smartphone, wearable device or access to their physician via the Internet knows firsthand how technology and connectivity can improve health.
But how can these and other cutting-edge technologies be leveraged to fight the Ebola epidemic, save lives at birth or even alleviate hunger and malnutrition?
Hear how the U.S. Agency for International Development's U.S. Global Development Lab and Center for Accelerating Innovation and Impact are harnessing technology, data and crowdsourcing to tackle some of the world’s toughest development challenges. See firsthand how innovations such as re-imagined protective gear that zips off like a wetsuit, long-lasting lotions that kill the virus on contact, and wearable sensors that allow for remote patient monitoring are all being deployed to support the global crisis response to Ebola.

View official listing on sxsw.com

Speakers
avatar for Ann Mei Chang

Ann Mei Chang

Exec Dir US Global Dev Lab, USAID
Ann Mei Chang currently serves as the Executive Director of USAID’s Global Development Lab. Previously, she was the Chief Innovation Officer at Mercy Corps, building highly scalable social ventures and leveraging mobile/internet to improve the lives of the poor. She served as the... Read More →
avatar for Wendy Taylor

Wendy Taylor

Dir Center for Accelerating Innovation & Impact, USAID
Wendy Taylor is Director of the Center for Accelerating Innovation and Impact at the US Agency for International Development (USAID), a center of excellence applying innovative, business-minded approaches to accelerate the development, introduction and scale-up of priority global... Read More →
avatar for Steven VanRoekel

Steven VanRoekel

Chief Innovation Officer, USAID


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 201-202 110 E 2nd St

3:30pm

Going Wearable, Are you ready?
When I first started as a Java Evangelist 10 years ago, I remember one of the first demos we had: A huge wearable PC. Now the technology has evolved so much, and wearable are a reality, are you ready for it?. Just imagine a jacket that your grand mother could wear, that will keep your doctor posted with real data about her heart rate, pulse, temperature and others: Real time data seamlessly and privately shared with the interested partners can save many lives. Or just for fun, have your jacket display information, control your music, read the emails for you while you run. Join this session and learn all the required technologies that came together to create this amazing demo. Be prepared to be delighted!
Presented by Oracle

View official listing on sxsw.com

Speakers
avatar for Angela Caicedo

Angela Caicedo

Java Evangelist, Oracle
Angela Caicedo has been a Java Evangelist for 11 years, first at Sun Microsystems and now at Oracle. Angela's expertise includes: Java ME, Java SE and Java Embedded. She loves spending time in new and cool technologies like: Game developments, 3D, bluetooth, embedded, and others... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

3:30pm

Groupe SOS: The Billion Dollar Social Enterprise
When thinking of France, socialism in various forms is a thought that sometimes comes to mind. But far from political or economic ideologies, a massive social enterprise called Groupe SOS is quietly humming away with 12,000 employees spread across 350 companies in more than 30 countries and tangibly impacting the lives of a million people every year.
Focused on five key areas – youth, employment, housing, health and elderly people – Groupe SOS also leverages the latest technologies through social tech innovation accelerators and an investment fund.

View official listing on sxsw.com

Speakers
PD

Penelope Douglas

Pres, SOCAP
Penelope Douglas became President of the Board of Mission HUB LLC in early 2011. Prior to joining Mission Hub as President of the Board, Penelope Douglas co-founded and served as CEO of Pacific Community Ventures (PCV) for the first 12 years of the organization’s life. PCV, a non-profit... Read More →
NH

Nicolas Hazard

Pres, CALSO/ Groupe SOS
Nicolas Hazard is a serial French entrepreneur in the field of social business. He is Chairman of Le Comptoir de l'Innovation (CDI), which supports social enterprises throughout the world, via an impact investing fund and an international network of incubators. He is also President... Read More →
avatar for Brian Walsh

Brian Walsh

Head of Impact, Liquidnet
Brian Walsh oversees impact for Liquidnet, a New York-based financial services company that uses technology and a trusted global network to make capital markets more efficient. As Executive Director of Liquidnet For Good, Brian is responsible for using the resources of Liquidnet to... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon H 500 E 4th St

3:30pm

How Beautiful Tools Make Sense of Complex Data
Big Data analytics and insights are transforming how companies drive business and growth. Yet many employees within newly data-driven companies are clueless about how to even get started with big data, let alone how to make it drive ROI. The key to democratizing data across an entire organization so all teams can utilize it is to make data insights more understandable. For ultimate data literacy and actionability, beautiful, simple and interactive data visualization platforms are absolutely necessary. In this session, hear from industry experts on how visual data platforms allow almost anyone to understand and and take action with the data, ultimately uncovering unknown opportunities and driving ROI.
Presented by Umbel

View official listing on sxsw.com

Speakers
FX

Francois Xavier Fringant

Co-Founder, Dataveyes
avatar for Gloria Lau

Gloria Lau

VP of Data, Timeful
avatar for Naomi Robbins

Naomi Robbins

Principal, NBR
KS

Kevin Safford

Sr Data Scientist, Embrace Productions Inc


Friday March 13, 2015 3:30pm - 4:30pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

3:30pm

How Latina Moms Are Raising NextGen Coders
Latina moms are creating communities to share resources on getting their kids to learn to code. Latino parents are taking a stronger interest in tech education. They are instilling culture, education and technology skills to help their kids build their future. These future developers will diversify the tech scene.

View official listing on sxsw.com

Speakers
avatar for Sylvia Aguiñaga

Sylvia Aguiñaga

Program Coord/Student, DIY Girls/Los Angeles Public Library
Sylvia is Program Coordinator for DIY Girls, a non-profit that provides hands-on tech experiences for girls in the San Fernando Valley of Los Angeles. There, she develops curriculum, makes sure program operations run smoothly, and guides the making process. Sylvia is currently working... Read More →
avatar for Jessica Olivarez Mazone

Jessica Olivarez Mazone

Owner, Tejana Made
Jessica Olivarez-Mazone is an English and ESL educator, a maker, and an entrepreneur. She received her BA in English/Communication from the University of Texas-RGV and is currently working on her MA in Reading. Her educational career is primarily focused on closing the literacy gap... Read More →
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Owner/Creator, Que Means What Blog
Melanie Mendez-Gonzales is the creator of ¿Qué Means What?, a Latino Lifestyle Blog inspired by her “cultural identity crisis” as a Mexican-American out of touch with her heritage. With her writing, Melanie encourages others to celebrate their own culture as she explores various... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom F Austin Convention Center

3:30pm

How SciFi Drives Marketing In the Exponential Age
Historically, Fortune 500 marketers, including home improvement retailer Lowe’s, grew their brands through mass exposure to unified radio and television audiences.
Today, individuals expect engaging and inspiring content and experiences. Marketers use storytelling to build emotional connections with consumers, but often fall flat. Companies like Lowe’s, SciFutures, and Fellow Robots are succeeding with a new approach to storytelling – even hiring science fiction writers to bring possible futures to life for executives and consumers.
Tangible examples of how Lowe's is delivering innovation through uncommon partnerships and effective storytelling are the Holoroom, an augmented reality design tool introduced in partnership with SciFutures, and the OSHbot retail service robot introduced in partnership with Fellow Robots. Join this session to learn how Lowe’s, SciFutures and Fellow Robots are using science fiction to deliver consumer experiences of the future today.

View official listing on sxsw.com

Speakers
WK

Will Kassoy

CEO, Opera Mediaworks
Will Kassoy is Chief Executive Officer of AdColony, and brings over 20 years of entertainment and brand management experience to his position. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles... Read More →
MM

Marco Mascorro

Founder and CTO, Fellow Robots
KN

Kyle Nel

VP Head of Innovation Labs – Lowe, Lowe's
Kyle Nel is currently heads up the Lowe’s Innovation Labs. Kyle brings to Lowe’s, experience in shopper insights innovation having come from Walmart’s Global Insights group. He also has a strong background in media and advertising after serving as research director for Clear... Read More →
avatar for Ari Popper

Ari Popper

CEO & Founder, SciFutures
Ari Popper is a futurist with over 20 years' experience in marketing, consumer research and innovation working with the world's leading brands. Ari is regular commentator and sought after industry speaker on all things trends, technology, foresight, marketing and market research related... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

3:30pm

How to Be a More Inefficient Designer
Are you well-organized, methodical, and competent? Is your work productive, effective, and streamlined? Well, we can help!
We’ve all been taught to value efficiency, because obviously time is money. But the religion of efficiency comes to us from industrial revolution assembly lines with the goal of churning out the same product repeatedly with as little variation as possible. That’s not the goal of design.
In this session, The Made Shop will share tips and tricks for:
Introducing friction, indecision, and waste into the design process
Misspending time and energy
Making things the hard way
Un-automating simple procedures
And consistently producing downright inefficient design!
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Marke Johnson

Marke Johnson

Principal Designer & Founder at The Made Shop, The Made Shop
Marke is the creative director and principal designer at The Made Shop. He studied architecture and design at Washington University and then received his master's degree in architecture from Harvard Graduate School of Design.
avatar for Nathan Johnson

Nathan Johnson

Art Director at The Made Shop, The Made Shop
The Made Shop is a small American design shop making architecture, interiors, objects, & graphic designs. We’re a close-knit, family-run studio working across an ever-expanding range of mediums for a bunch of cool clients. Recently we’ve done motion graphics and title design for... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon E 110 E 2nd St

3:30pm

How to Maximize the Google Grant
Good news! Your nonprofit organization probably qualifies for the $10k a month Google Grant! If leveraged efficiently, this means more volunteers, sponsors, donors, and brand awareness. The issue is, the average nonprofit spends less than 20 percent of the Grant because the Google AdWords platform is so robust. Yet, if utilized effectively, the Google Grant can become an organization's most effective method of digital outreach. The purpose of this session is to empower nonprofits with our most effective strategies that can be implemented immediately to see big results. Even if this is the first time you've heard of the Grant, you will leave the session equipped with the tools to make a difference for your organization. We're Google Partners and our niche is assisting nonprofits with the Google Grant.
BONUS: If you're a marketing agency or digital marketing consultant, we'll share our Google Grant business model with you in sourcing new non-profit clients to create a new revenue source!

View official listing on sxsw.com

Speakers
avatar for Dave Martin

Dave Martin

Co-Founder, Nettra Digital Marketing
I have fun working with nonprofits! Specifically, we use the Google Grant and a combination of other digital marketing tactics to help our clients hit their goals.


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 6AB Austin Convention Center

3:30pm

Launched From a Dorm Room
Mark Zuckerberg. Bill Gates. Evan Spiegel. These are just some of the storied entrepreneurs who’ve launched a startup while in college – and ultimately dropping out as Facebook, Microsoft, and SnapChat found success. So what is it about student entrepreneurs? And do you have to drop out?
Join three successful Yale entrepreneurs who launched their startups while still in school – and graduating – who discuss the pros and cons of being a student while founding a tech company. What tactics did they use as student founders that may not have been available to their graduated counterparts? How did they balance their growing business and classes?
This session explores why students should consider starting a company while in school, what sets student entrepreneurs apart, and advice and lessons learned from those who’ve successfully navigated its challenges.

View official listing on sxsw.com

Speakers
JC

Jessica Cole

Outreach Dir, Panorama Education
Jessica Cole builds technology that makes us better citizens. She currently serves as Outreach Director at Panorama Education, a Y Combinator company, for feedback surveys and analytics for K-12 schools that give students and educators a voice in decision making. Previously, Jessica... Read More →
avatar for Alena Gribskov

Alena Gribskov

Program Director, Yale Entrepreneurial Institute
Alena leads Yale University's accelerator program for promising student startups, which provides 10 teams a year $15,000 in funding, mentors, incubator space, and more. She has spearheaded efforts to increase tech and entrepreneurship education at Yale through the YEI Tech Bootcamp... Read More →
DL

David Luan

Founder, Dextro
avatar for Victor Wong

Victor Wong

CEO, PaperG
Victor Wong is the CEO of PaperG, a creative management platform that users can customize, collaborate on, and learn from their ad creatives. It's technology has been called by Forbes as "literally changing the way the business of marketing is done." Notable users include Yelp, Hearst... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon B 500 E 4th St

3:30pm

Making the Internet of Things A Reality
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
IoT, or the Internet of Things, is the buzzword that describes a world of connected and intelligent devices that bring convenience and new functionality to our world. It promises to not only enhance our lives through the connected home, automated car and wearable devices, but to help solve the global problems through improvements in farming, clean water and smart cities. But how will these changes actually occur? What products and technologies are happening and are available now, that can be used to make these future visions a reality today and what are possible inhibitors for success. We'll discuss the building blocks of IoT, from sensing and data collecting, to processing, communications, applications and data analytics.
This sessions will include a diverse panel of experts, from hardware and software design, apps, to cloud storage and software analytics.
Presented by Freescale

View official listing on sxsw.com

Speakers
GB

Glen Burchers

CMO, Plum
JD

John Dixon

Dir of Mktg, Freescale Semiconductor Inc
John Dixon was appointed Director for Corporate marketing for Freescale in Oct. 2013.
SN

Steven Nelson

Executive Dir, IoT, Freescale Semiconductor Inc
Steve Nelson currently serves as the Director of Ecosystem and Marketing Platforms for Freescale Semiconductor, based in Austin, Texas, and is the Executive Director of IoT. Steve joined the company in 2007 as Director of Automotive Marketing and was previously responsible for the... Read More →
SS

Steve Schwinke

Dir of Advanced Dev and Concepts, Global Connected Customer Experience, General Motors


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 208 110 E 2nd St

3:30pm

Mastering Adaptive Marketing in a Real-Time World
Social media has changed the game for marketers. Most marketers are well versed in how to plan brand activity months or a year in advance—but the new digital landscape means that brands need to be on, and communicating, all the time.
Brands that have taken to the new environment quickly have adopted adaptive marketing. But many marketers and agency partners remain unclear about a brand’s role in evolving consumer conversations across the digital media landscape.
In this panel we’ll answer these marketers most common question: what is adaptive marketing and why do brands need it?
Leading adaptive marketing experts will discuss what they’ve learned from running adaptive marketing initiatives with big and small campaigns over the last 18 months and their successes. The panel will also outline what capabilities are required to make this form of marketing an integral part of the broader brand marketing efforts.
Presented by Visible Measures.

View official listing on sxsw.com

Speakers
avatar for Seraj Bharwani

Seraj Bharwani

Chief Analytics Officer, Visible Measures
Seraj Bharwani is the Chief Analytics Officer of Visible Measures and responsible for thought leadership and consumer insights on branded content and shareable media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part... Read More →
avatar for Billie Goldman

Billie Goldman

Co-Mktg Mgr, Intel
Since 1995 Billie Goldman has been an innovator for Intel in press relations, sales, product marketing, branding and most recently in partner marketing. In each role, Billie has left an indelible mark as a creative catalyst. Billie’s most recent accomplishments include the creation... Read More →
avatar for Chris Perry

Chris Perry

Pres, Digital, Weber Shandwick
Chris Perry is the President of Digital for Weber Shandwick. In his role he leads strategy and operations for the firm's digital initiatives including the firm's content marketing unit, Mediaco. His experience includes communications change management, content marketing and social... Read More →
avatar for Matt Soldan

Matt Soldan

EVP, Exec Creative Director-North America, Team Detroit
Matt Soldan is the Executive Creative Director at Team Detroit overseeing Ford North America. Matt’s team is charged with keeping America’s #1 auto brand on air, online and in the conversation. He takes particular interest in the agency’s newly developed Content Studio. This... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

3:30pm

Meet the Mentors at SXSW: Creating Your Career
Join us as we go behind-the-scenes with historic legends of Fashion, Digital, and online media with CodeBlack Entertainment and the legendary April Walker of Walker Wear clothing. April and Jeff Clanagan are outstanding examples of how to leverage online media and turn it into a successful business that leads to new opportunities. April has been one of the leading voices for women in urban fashion having created looks for Aaliyah, Tupac, Biggie, Mike Tyson, and so many more. Today she is leveraging social media and digital to celebrate 25 years in the game. While Clanagan has created an entertainment empire that is breaking new ground.

View official listing on sxsw.com

Speakers
PB

Paul Brunson

TV Personality/Life Coach, PaulCBrunson.com
In the last five years, television host, author and professional matchmaker, Paul Carrick Brunson, has become recognized internationally as one of the most successful matchmakers. Paul is the founder and president of the award-winning matchmaking firm, The Paul C. Brunson Agency... Read More →
avatar for Jeff Clanagan

Jeff Clanagan

Producer, CodeBlack Films
The entertainment industry’s shifts are seismic, but visionary Jeff Clanagan has managed to remain in front of the next wave for over two decades. As Codeblack Enterprises President and CEO, Clanagan continues to set industry precedents by producing and distributing content that... Read More →
ER

Ella Rucker

Producer, Mentor Monday's
avatar for Michael Street

Michael Street

Sponsorship Chair, MVMT50
AW

April Walker

Founder, Walker Wear


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom E Austin Convention Center

3:30pm

No, I will (Probably) Not Redesign Your Website
Designers are always hungry for more creative challenges, always on the lookout for the next cool project to add to their portfolio. Although "everyone needs a website", it doesn’t mean designers need to work on every project dropped in their lap. In this presentation, Jon Setzen will explain why being selective matters and why web designers should strive to choose good people over what seems like a good project. He will also touch on how web designers can benefit from stepping outside of their online comfort zone, and turn that "can you redesign my website?" project into something more. Setzen will let the audience in on his personal journey as a designer constantly working on multiple projects in multiple disciplines, on and off screen, and will address why the work designers choose today will define what they’ll be working on tomorrow.

View official listing on sxsw.com

Speakers
avatar for Jon Setzen

Jon Setzen

Creative Dir, (mt) Media Temple
Jon Setzen designed and coded his first website in 1995 and, over the years, has worked with everyone from Alicia Keys to Nikon to MoMA. For many years, he also designed rock posters, which were exhibited in Los Angeles, Brooklyn, Tokyo and beyond. Since 2012, he has been the Creative... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon D 110 E 2nd St

3:30pm

Open Doors, Close Deals with A Crystal Clear Pitch
Have you ever: Had people text or tune out right in the middle of what you were saying? Been turned down for funding because decision-makers didn't think your project was commercially-viable? Struggled to explain the value of what you have to offer in a way that investors got it and wanted it?
Imagine never having to experience those frustrations again. Imagine being able to articulate your job, business and UVP so clearly and compellingly, it earns the respect and buy-in of skeptical decision-makers.

You don’t have to imagine it; you'll have opportunities to do it in this session. Bring a priority so you can strategize and language it and receive on-the-spot coaching from Pitch Whisperer Sam Horn.

View official listing on sxsw.com

Speakers
avatar for Sam Horn

Sam Horn

CEO, The Intrigue Agency
Sam Horn, Intrigue Expert and TEDx speaker, coaches entrepreneurs and executives how to craft concise, compelling communications that connect. Clients include Intel, KPMG, Cisco, NASA, Boeing and EO. Sam's books POP!, Tongue Fu! and the upcoming Got Your Attention? have been featured... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon J 500 E 4th St

3:30pm

Protecting Great Ideas Without Stifling Innovation
The Internet is a sharing economy of information and ideas. In today’s digital age, how do we protect intellectual property without stifling innovation? Noncompete agreements are limited in California, Colorado and Oklahoma, but many tech companies around the U.S. rely on them as a method of protecting intellectual assets and business interests. In the fast-paced startup world, are these agreements still relevant? Many argue to move the tech industry forward, we must promote unbridled entrepreneurship - a notion that conflicts with boundaries in a noncompete, which prevent employees from spinning ideas into new companies. The conversation extends beyond tech; life sciences, engineering, and nonprofits struggle to toe the line of protection and innovation. This panel will bring together a diverse group of experts to discuss economic and business impacts of noncompetes and intellectual property laws, and how companies should look to protect great ideas in a world of rapid innovation.

View official listing on sxsw.com

Speakers
avatar for Tom Erickson

Tom Erickson

CEO, Acquia
Tom is a founding director of Acquia, working with co-founders Dries Buytaert and Jay Batson to develop the company’s open source commercialization model and recruit the early team members. Tom joined Acquia as CEO in 2009, following the sale of Tele Atlas to TomTom, where he had... Read More →
avatar for Michael McGurk

Michael McGurk

Partner, Finnegan Henderson Farabow Garrett & Dunner LLP
Michael McGurk, a partner with the intellectual property law firm Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, has more than 25 years of experience in IP matters involving all aspects of patent law. His practice includes due diligence matters; opinion work; global portfolio... Read More →
avatar for Ravi Viswanathan

Ravi Viswanathan

General Partner, New Enterprise Associates Inc
Ravi Viswanathan General Partner
avatar for C.A. Webb

C.A. Webb

Execu Dir, New England Venture Capital Association
C.A. Webb is the Executive Director of the New England Venture Capital Association. She has spent her career in entrepreneurial roles with mission driven, early stage and high growth organizations. Her career has focused on breakthrough business models in a diverse array of industries... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

3:30pm

Publishing Innovation: Next Century Reading
Reading as we know it has not changed in more than 2,000 years. Book distribution has changed enormously, but the way we read has not evolved. At the same time new entertainment expectations have evolved that include Cable TV, YouTube, Social, Gaming, & Mobile. This has lead to a problem where both kids & adults reading rates are drastically decreasing.
So how does reading engage a new audience in this modern, multimedia & sensory world we live in today?
Reading is the only main-stream entertainment medium without synchronized sound - until now!
This panel will explore different ways to engage modern audiences around reading from adding synchronized movie-style soundtracks, sterilized writing, and near real time user feedback while writing.

View official listing on sxsw.com

Speakers
avatar for Ashleigh Gardner

Ashleigh Gardner

Head of Writer and Publisher Partnerships, Wattpad
Ashleigh helps publishers and writers seize new engagement opportunities on Wattpad, while also connecting up-and-coming Wattpad writers with publishers and exciting opportunities. Before joining Wattpad, Ashleigh was director of content management at Kobo, where she focused on expanding... Read More →
avatar for Jason Hovey

Jason Hovey

VP of Business Dev, Booktrack
Jason is a former educator with over 15 years of experience in online media. After an early career as a classroom teacher and technology coordinator, Jason has worked for both large and start up companies in senior product, marketing, and business development roles. He is a former... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 12AB Austin Convention Center

3:30pm

Ready to Wear? Body Informed 3D Printed Fashion
This panel addresses the topic of our current research project: ‘Body Informed 3D Printing’. It raises the question how the physical disconnect between the maker, wearer and material of 3D printed fashion can be overcome, by proposing a focus on the material, embodied and dynamic aspects of 3D printed garments. The project’s aim is to push the use of 3D printing in fashion into a body-centric approach and innovate craftsmanship through the combination of 3D printing and textile. By approaching the technology of 3D printing in this manner we can actually realize garments that interact with the human body instead of artefacts that constrain it. With this approach we aim to reach a higher level of wearability while exploring the intimate relation between technology and the body. During this panel we do not only look at the opportunities and constraints that arise during the design and manufacturing process, but also focus on the sales and marketing strategies that need to be in place.

View official listing on sxsw.com

Speakers
avatar for Pauline van Dongen

Pauline van Dongen

Dir/Head Designer, Pauline Van Dongen Innovations BV
Pauline van Dongen researches the body in a technologically textured space. After graduating from ArtEZ, Academy of the Arts in Arnhem, the Netherlands, she started her own womenswear label in 2010. Pauline operates a meticulous research of the behaviour of experimental and high-tech... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 206 110 E 2nd St

3:30pm

Sails.js: Rags to...Open Source
How did a small, completely self-funded team build a web framework that became more popular than comparable tools with million-dollar budgets? By welcoming the outsiders. Mike will recount how Sails.js grew from an internal tool to one of the most popular frameworks for Node.js, without forgetting its roots.
In this talk, Mike will reflect on the experiences he and his team have had building and managing an open-source Node.js framework, Sails.js. He'll discuss the success they've had attracting interlingual developers to Sails, and share some lessons and difficulties they've encountered migrating a new generation of developers from PHP, Java, .NET and Rails to Node.js.
There will be discussion of examples from both sides of the spectrum addressing community-related and technical issues with a highlight about overcoming the "maintaining interest" challenge.

View official listing on sxsw.com

Speakers
MM

Mike McNeil

Founder & CTO, Balderdash
Mike McNeil is the CTO of Balderdash, an Austin-based mobile and web studio providing intuitive experiences and clever javascripts for startups, SMBs, and the Fortune 500. He is also the creator of Sails.js, listed as one of GitHub's top web application frameworks.


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon B 110 E 2nd St

3:30pm

Security of Things: Who Will Save Us?
Society is hurtling towards a world of hyper convenience and adaptive omniscience.
Two years ago, the “Internet of Things” was just beginning its rise as one of the most buzzed-about topics of the technology world. Now, smarthomes are a reality, our phones and wearable computers are the command line of our lives, and a slew of new, connected gadgets hit the marketplace every year (even toilets aren’t off limits).
A parallel shift is happening in the security world, as threats and attackers become more sophisticated, cyberespionage becomes a real-world concern, and a new data breach makes headlines practically each day.
As technology becomes increasingly personal and intrusive into our private lives, the consequences of security failures will be more severe. This talk will explain how we got here, where we’re heading, why the hacking community plays a pivotal role, and how to protect yourself when the lines between public and private blur.

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Speakers
avatar for Nicholas Percoco

Nicholas Percoco

VP, Strategic Svcs, Rapid7
Nicholas J. Percoco is vice president of strategic services at Rapid7. In his role he leads a team that advises customers on how to mitigate and respond to threats using data driving analysis to empower more relevant, timely, and impactful decisions. Over the past decade, Nicholas... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 4 110 E 2nd St

3:30pm

Sex, Lies, and the Internet
"The Internet hates women," is the insight Adam Savage, co-host of Mythbusters, gave his teenage boys as they started to surf the web on their own. He explained that if they're not part of the solution, they might very well be part of the problem. It's true, some people online clearly do hate women, and their hostile and harassing behavior has turned some of the web into an unsafe workplace and an unequal public space.
While many of the panelists (Amanda Hess of Slate.com, Allyson Kapin of Women Who Tech and Rad Campaign, Rinku Sen of Race Forward: The Center for Racial Justice Innovation and Colorlines, and Emily May of Hollaback!) have examples of online harassment that are too numerous to recount, none of that makes them exceptional. It just makes them, and many others, women with an Internet connection. This panel will wrestle with how to fight online harassment and mob mentality, and why this issue matters to all of us.

View official listing on sxsw.com

Speakers
avatar for Katherine Cross

Katherine Cross

PhD Candidate, Suny State University in New York
Katherine Cross is a Ph.D student at the City University of New York Graduate Center, and a sociologist of gender who focuses on the virtual world. Her academic writing explores roleplaying, virtual embodiment, and more recently, online harassment and its causes. Her academic work... Read More →
avatar for Allyson Kapin

Allyson Kapin

Founder, Rad Campaign and Women Who Tech
Allyson has been named one of the “Most Influential Women in Tech” by Fast Company, a "Tech Titan" by the Washingtonian and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media.
avatar for Emily May

Emily May

Exec Dir, Hollaback!
Emily May is the Co-Founder and Executive Director of hollaback!
avatar for Rinku Sen

Rinku Sen

Pres, Race Forward
Rinku Sen is the President and Executive Director of Race Forward: The Center for Racial Justice Innovation and the Publisher of the award-winning news site Colorlines. Race Forward brings systemic analysis and an innovative approach to complex race issues to help people take effective... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 8 110 E 2nd St

3:30pm

Snackability Effect: A New Norm for Brand Content
The Lincoln Motor Company has embarked on a monumental brand transformation and digital technology has been a driving force for this success. By introducing distinctive digital experiences such as Beck’s Hello, Again Experience, Aloe Blacc’s Love is the Answer, and the MKC Dream Ride, Lincoln was able to establish a voice that has evolved across multiple channels and continues to encourage consumer conversation. The secret to our platform is the combination of three separate elements: Transmedia Storytelling, Brand Publishing, and Real Time Response. These ideas work together to allow Lincoln the flexibility to fully embrace the digital sphere in a beneficial way that creates deeper brand loyalty.
Presented by Hudson RougePresented by Hudson Rouge

View official listing on sxsw.com

Speakers
GC

Gregory Clayman

GM Audience Networks, Vimeo
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Jeff Hurlow

Jeff Hurlow

Head of Brand Solutions, Vimeo
Jeff Hurlow is Head of Brand Solutions for Vimeo. His list of credits for Vimeo include original content for Intel, Microsoft, Charles Schwab, Samsung and the Lincoln Motor Company. Jeff brings over 20 years of experience in advertising, content creation and design. Jeff has worked... Read More →
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge
ER

Eliot Rausch

Film Dir, Vimeo
DS

Danielle Strle

Dir of Culture & Trends, Tumblr


Friday March 13, 2015 3:30pm - 4:30pm
Palm Door on Sixth Main Stage 508 E 6th St

3:30pm

The Human Brain vs Innovation Overload
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As technologists, marketers and entrepreneurs we are challenged to drive business growth through a vast array of connected capabilities. Understanding what these capabilities are and how they work together requires knowledge across an overwhelming range of technologies and platforms. And this often seems like mastering a sea of shifting sands. To compound this challenge, our brains don’t have infinite capacity to retain all the knowledge we have gained over our lives.
But is this truly a phenomenon of the information age or has society worked through these issues before? Over 2000 years ago, the ancient Greeks and Romans developed a technique called a memory palace which provides a framework for people to organize and store information in their minds. Today, record-setting memory champions use these techniques to memorize over 65,000 digits of the number Pi. Can we use methods such as these today to help improve our ability to stay current with our rapidly-paced innovation culture?

View official listing on sxsw.com

Speakers
avatar for Laura McDaniel

Laura McDaniel

VP Mktg Strategy & Analysis, SapientNitro
Having kicked off her professional career with a Ph.D. in Chinese history & anthropology and then ditched academia for the world of marketing and technology, Laura is intimately familiar with information overload. In her current role as VP of Strategy and Analysis at SapientNitro... Read More →
avatar for Jay Wilson

Jay Wilson

Dir, Technology, SapientNitro
Jay is a senior technologist at SapientNitro with over 14 years of experience in technology development and management across multiple sectors including digital media, financial, retail, CPG and healthcare. He is an experienced veteran in the Digital Out of Home (DOOH) industry, having... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 211-212 110 E 2nd St

3:30pm

The Societal Cost of Unrealized Human Potential
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
What is the cost of unrealized human potential? We see a large pool of people, both educated and self-taught, who remain unemployed or under-employed, and a truly vast sea of people whose opportunities were lost long before they entered the workforce. There is a cost, and it’s not just personal. It is real dollars coming out of everyone’s pockets.
In an era of innovation and entrepreneurism, the contribution of every individual - smarts, creativity, ingenuity, passion - fuels the greater whole. What we are learning as an “Innovation Economy” is how to identify, embrace and nurture the individual spirit and its role in that economy - which is very different from economies of the past where control and conformity were the norm.
The talk will explore findings on the costs of unrealized human potential as well as some exciting initiatives in the works. We will share our research indicating that the hints to individual potential are discoverable in new ways.

View official listing on sxsw.com

Speakers
VM

Vivienne Ming

VP of Research & Insight, Socos
Dr. Vivienne Ming is a theoretical neuroscientist focusing on probabilistic models of perception and cognition. In December 2012, she joined Gild, a recruiting technology start-up, to use the latest advances in human behavioral analytics and neuropsychology to improve the recruiting... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 408-409 110 E 2nd St

3:30pm

The South and Midwest Matter More Than NY and SF?
Given that startups based on the coasts receive more than seventy percent of all venture capital in the US, it may seem like a given to focus attention on seeding your product in those places, too. There are some key advantages to focusing on growth in less obvious markets. Less competition, lower rents, and communities that are more appreciative of tailored outreach just to name a few. Don't make the mistake of thinking of Chicago, Dallas or Atlanta as secondary markets!
StyleSeat CEO Melody McCloskey and Ligaya Tichy, who has worked at Yelp and Airbnb, will share data and insights from their experiences building leading marketplaces that have seen rapid growth in unexpected places.

View official listing on sxsw.com

Speakers
avatar for Melody McCloskey

Melody McCloskey

Founder/CEO, StyleSeat
Melody McCloskey is the co-founder and CEO of StyleSeat, the largest and fastest-growing online and mobile marketplace for beauty and wellness services. McCloskey has been recognized among industry leaders, receiving accolades such as Fast Company’s Most Creative People in Business... Read More →
avatar for Ligaya Tichy

Ligaya Tichy

Angel Investor, Freelance
Ligaya cultivates communities for startups. She cut her teeth at Yelp launching several markets in its early days. Then went on to lead community and offline marketing at Airbnb from the ground up. She now invests in early-stage consumer tech companies and serves as a mentor for 500... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Room 412 500 E 4th St

3:30pm

Turning Customers into Hackers Through Technology
The availability of data and real-time feedback from consumers now drives marketing insight and filters back into the advancement of technologies. Brands have the accessibility of testing the effectiveness of products and pushing those learnings into future evolutions, which is essential in progressing perception of a brand and adoption of its products.
Marketers are staying ahead of the curve by understanding this progression and staying relevant with consumers in a culture where behaviors are constantly changing.
In this panel, we’ll discuss how brands and marketers can work seamlessly to create technologies that meet consumer needs, market those technologies to expand adoption and change consumer behaviors through the innovations.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
SG

Sefi Grossman

Dir of Technology, Team Detroit
A tireless innovator and leader in marketing technology for Team Detroit’s largest global client, Ford Motor Company, Sefi drives what’s next along the bleeding edge of digital.
avatar for Sarah Schultz

Sarah Schultz

Dir of Social Publishing, Team Detroit
Sarah Schultz works at Team Detroit, on the Ford Motor Company account, as the Director of Social Publishing. Sarah's work has been geared towards demystifying and disseminating social media as a way for brands to be relevant in an ever-changing digital media environment. ​With... Read More →
AS

Aaron Smith

VP Innovation & Mobile Strategy, Team Detroit
avatar for Are Traasdahl

Are Traasdahl

Founder & CEO, Tapad
Tapad CEO and Founder Are Traasdahl has more than 15 years’ experience in mobile and digital content. He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, The New York... Read More →
RT

Ritu Trivedi

Dir/ US Brand Mktg, Microsoft


Friday March 13, 2015 3:30pm - 4:30pm
Trinity Hall Trinity Hall 311 E 5th

3:30pm

UX and The Heisenberg Uncertainty Principle
User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it’s also about understanding how to create a process and environment where great UX can happen.
To do this, we have to be hyper-aware of observer bias and effect, and to use our understanding of meta-handling (The Witness Effect) to our advantage. Sometimes, all it takes is stepping outside yourself for a few moments.
Join us for a kinesthetic, case-study-based conversation on MetaUX: a naked deconstruction of how UX methods can be put to practice in the practice of UX.

View official listing on sxsw.com

Speakers
avatar for Jeff Alpen

Jeff Alpen

Partner, Blink UX
Jeff Alpen is a Partner at Blink UX, a user experience research and design company based in Seattle. He is focused on the human side of the business which includes client relations, architecting project teams, and ensuring the conditions exist for doing work that is interesting, meaningful... Read More →
avatar for Laura Blanchard

Laura Blanchard

Dir of Design, Blink UX
Laura’s career spans 25 years across photography, radio, printed publication, software development, and user experience design. As co-owner and creative director of Put On the Dog from 1998-2008, Laura developed more than a dozen award-winning designs. Most recently Laura has focused... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon A 110 E 2nd St

3:30pm

World Leaders on Twitter: What They Can Teach Us
World leaders are among the most followed personalities on Twitter. Their online influence however doesn’t always match their real-life influence and their style and engagement are often at odds with both the image we have of world leaders and the one we have of success on Twitter. Done well, however, Twitter can enable leaders to increase their klout and that of their country beyond what one would expect. World leaders on Twitter and their communication teams face many challenges:
• How to be personal and at the same time aligned with one’s government political direction?
• How to deal with leader profiles once they have moved on to other responsibilities?
• Does a conversational style suit a world leader online or does it send the wrong signal?
These challenges are not unique to world leaders and are shared by many business leaders and entrepreneurs. This session aims to share best practices from world leaders and to bust myths about what true leadership means on social media.

View official listing on sxsw.com

Speakers
avatar for Alexandra Ekkelenkamp

Alexandra Ekkelenkamp

Social Media/Press Officer, European Union - General Secretariat of the Council
Press & Social Media Officer at the Council of the EU. Driving the Council's social media strategy & coordinating social media for the President of the European Council. Passionate about politics, digital diplomacy, Asia, history, yoga & music.
avatar for Matthias Lüfkens

Matthias Lüfkens

Managing Dir Digital, Burson-Marsteller
avatar for Aurelie Valtat

Aurelie Valtat

Digital Comm Mgr, European Union - General Secretariat of the Council


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

5:00pm

#FeelingBeautiful: Social Media and Women's Egos
#FeelingBeautiful: We all know that the amount of time we spend on social platforms has a direct effect on how we see ourselves as women. The pressure to post images showing off thin thighs, perfect skin and sexy poses is not just on teenagers. Recent studies have linked plastic surgery requests and eating disorders to social media habits. But, thankfully, there is another side that has emerged — a side of positivity that includes pop performers like John Legend and Meghan Trainor; ad campaigns like "Like a Girl" and grass-root efforts like the #NoFilterProject. How can we collectively use social media to help build confidence among women and girls? What can we do as individuals? How do we feel about brands who are jumping on this bandwagon? Do their messages work?
The conversation will include author Katherine Schwarzenegger, television host Amanda de Cadenet and blogger Gabi Gregg. Led by InStyle's Angela Matusik.

View official listing on sxsw.com

Speakers
avatar for Amanda de Cadenet

Amanda de Cadenet

Owner & Founder, The Conversation Group
A television personality, renowned photographer and entrepreneur, Amanda de Cadenet has evolved her body of work with an intriguing perspective and uncanny ability to render the truth through the art of storytelling.
avatar for Gabi Gregg

Gabi Gregg

Founder, Blogger, Gabi Fresh
Gabi Gregg is the LA-based brand consultant and blogger who started her site, GabiFresh.com in 2008 after noticing the lack of fashion resources for plus size young women. One of the first blogs of its kind, GabiFresh mixes style advice, outfits, and body positivity while rejecting... Read More →
avatar for Angela Matusik

Angela Matusik

Exec Editor/Digital, InStyle Magazine
Angela Matusik is the Executive Editor of Digital at InStyle. In addition to overseeing day-to-day publishing at InStyle.com, Matusik also leads the brand's social media strategy across all platforms–with a total reach of over 7.8 million. With nearly twenty years experience, she... Read More →
avatar for Katherine Schwarzenegger

Katherine Schwarzenegger

Lifestyle Expert & Author, katherineschwarzenegger.com
Katherine Schwarzenegger, twenty-four, is an author, activist, and entre preneur. She is also the bestselling author of Rock What You’ve Got: Secrets to Loving Your Inner and Outer Beauty from Someone Who’s Been There and Back. A recent graduate of the University of Southern California... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 8 110 E 2nd St

5:00pm

Art and Experience: A Future for Creativity
The conversation around “Art and Technology” has been around for decades, pulling ideas from two disciplines in hopes of generating some new type of experience. Technology continues to evolve, transforming daily life and the ways we engage with each other. Has the concept of Art+Tech kept up? Technology is, and has always been, about creating a great experience – ease, efficiency, and magnification. What does this mean for the Art world, and more specifically an Art Museum? If we look at the Art Museum as a catalyst for creativity, rather than a frame for art, we’ve got something to work with. We can make experience the focus instead of an afterthought in a post-digital world where interaction and engagement with technology and the museum only matter when they are working in tandem. In this presentation, we will discuss how Art and Tech is changing, how museums are harnessing technology to create a better experience, and future opportunities for integrating tech, creativity, and art.

View official listing on sxsw.com

Speakers
avatar for Laura Bernstein

Laura Bernstein

Digital Designer, Graphic Design, Los Angeles County Museum of Art
As lead Digital Designer Los Angeles County Museum of Art I get to explore ways that visitors interact with art and museums, both onsite and offsite. I work closely with LACMA's social media team, web and digital strategists, guest services department, and marketing.
avatar for Lori Kozlowski

Lori Kozlowski

Editorial Dir, Atom Factory
Lori Kozlowski serves as Editorial Director at Atom Factory, a music management and media company in Los Angeles. She has been a technology columnist for Forbes Magazine and previously served as senior digital editor for the Los Angeles Times. She writes about technology, media, culture... Read More →
avatar for Todd Lefelt

Todd Lefelt

Managing Dir/User Experience, Huge
Todd Lefelt is Managing Director of User Experience at Huge in Los Angeles. Since joining Huge in 2006, Todd has been instrumental in building the agency's user experience team and helping to define the philosophy and process applied to user-centric design. In 2010, Todd joined Huge's... Read More →
avatar for Maritza Yoes

Maritza Yoes

Social Strategist, Los Angeles County Museum of Art
Maritza Lerman Yoes serves as Social Strategist for TBWA\Media Arts Lab. Prior to her time at MAL she was the first Social Media Manager at the Los Angeles County Museum of Art (LACMA). Her work for the museum included the creation of branded social media content across all channels... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 2 110 E 2nd St

5:00pm

Audio Drama in the 21st Century
What is it about old media that makes it so popular right now? How does it relate to new technology? In an age in which the entertainment industry seems only to be using known and popular content, how do you get original content out there? How do you even launch an indie project like this and have it penetrate the public consciousness?
Each of the panelists has made a career developing original content by exploring these very questions. If you're an indie creator looking to break out your idea using classic forms like audio drama or comic-books or if you're a fan of these forms, then this is the panel for you.

View official listing on sxsw.com

Speakers
avatar for Chris Cox

Chris Cox

Site co-owner/Site Mgr, oneofus.net
Chris has been actively involved with entertainment since childhood but only became formally a film critic when he joined some friends on a local Austin cable access TV show called The Reel Deal, mixing comedy and critique. After developing a solid chemistry, eventually a group coalesced... Read More →
avatar for Buzz Moran

Buzz Moran

Foley Artist/Music Editor, Shamrock Records
Buzz Moran performs live, radio-style sound effects, as well as being a music editor, sound designer, voiceover performer, and recording engineer. He lives in Austin, TX.
JN

Jason Neulander

High Mucky-Muck, The Intergalactic Nemesis
Jason Neulander is the producer and a co-creator of The Intergalactic Nemesis, an indie transmedia project that takes the form of comic-books, audio drama, podcasts, YouTube series, and live theatrical productions that are currently touring the world.
avatar for Kc  Wayland

Kc Wayland

Writer Dir, We're Alive


Friday March 13, 2015 5:00pm - 6:00pm
ACC Room 12AB Austin Convention Center

5:00pm

Bladerunner: South Africa's Trial by Social Media
The Oscar Pistorius (aka “Bladerunner”) trial was more than just a murder case that captured global attention, it was the catalyst for a massive leap in the online behaviour of Africa's wealthiest country.
Prior to the case, social media and online news were still regarded as the poor cousins of traditional and broadcast media in South Africa. However, the televised trial brought a whole new audience into the digital age.
Millions of South Africans went online for the first time to follow court proceedings via social media and online reporting. And that spike in usage has not dropped off - they are now voicing their opinions louder and on more topics than ever.

View official listing on sxsw.com

Speakers
avatar for Chris Roper

Chris Roper

Editor in Chief, Mail & Guardian
avatar for Emma Sadleir

Emma Sadleir

Social Media Lawyer, NATIVE VML
Emma is a social media lawyer based in Johannesburg.
avatar for Amanda Sevasti

Amanda Sevasti

Head of Social Media, NATIVE VML
Amanda Sevasti is Head of Social Media at NATIVE VML - one of South Africa's leading digital agencies and part of the Y&R and VML network.
avatar for Amanda Whitehouse

Amanda Whitehouse

Head of Social Media, NATIVE VML
Amanda Sevasti is Head of Social Media at NATIVE VML - one of South Africa's leading digital agencies and part of the Y&R and VML network.


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

5:00pm

Brands: Connective Tissue Between People and Tech
Brands are now just as likely to invest in everyday tools, services and life-hacks as they are traditional marketing campaigns. The most trusted brands are already behaving like lifestyle and wellbeing partners.
If you're the kind of person who thinks advertising is a dirty word, maybe this panel will change your mind. Leo Burnett's Global Head of Social and Mobile James Kirkham and Contagious' North American editorial director Nick Parish will step into the immediate future to identify miraculous innovations that will quickly be brought into the mainstream by brands.
Yes, you heard right. If brands start to divert some of their media dollars into democratizing space age technology, many of the techno-miracles you read about will soon become part of the mainstream.
In this panel we will explore how marketers strive to solve some of the pain points in people's lives by scaling innovation and becoming the connective tissue between amazing new technologies and real people.

View official listing on sxsw.com

Speakers
avatar for James Kirkham

James Kirkham

Global Head of Social & Mobile, Arc Worldwide/Leo Burnett
James Kirkham is Leo Burnett Worldwide’s Global Head of Mobile and Social. Kirkham leads the combined social media and mobile capabilities of the advertising network, which has clients including P&G, McDonald’s, Coca Cola, and Kellogg’s and operates across 97 offices, in 84... Read More →
avatar for Nick Parrish

Nick Parrish

Editorial Dir North America, Contagious Magazine
A longtime journalist and editor, Nick Parish helps run London-based Contagious in North America. Nick works on Contagious’ award-winning quarterly briefing book, frequent special reports, web platforms and client-based consulting projects, all focusing on turning emerging innovative... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

5:00pm

Building Gender-Balanced Startups
Everyone in tech wants more gender balance from the startup ecosystem, but the practical barriers to reach that goal are complex, and require buy-in from many players: From engineering and MBA colleges which produce the next generation of startup leaders, to the incubation/hackathon culture which fosters them, to the VC community who finance them, to the startup founders and executives who must then hire and manage a (hopefully) gender-balanced team, to the male and female employees working together every day. Join diverse leaders in the tech industry—including TechCrunch reporter Colleen Taylor, veteran designer/developer Julie Ann Horvath, and theMIX agency founder/CEO Vanessa Camones—for a panel with a focus on concrete results. They’ll discuss the challenges they’ve encountered—and offer solid advice and solutions for overcoming them, so we can all work together to build a more inclusive (and therefore more successful) startup ecosystem.

View official listing on sxsw.com

Speakers
avatar for Stewart Alsop

Stewart Alsop

Partner, Alsop Louie Partners
Stewart Alsop is a partner of Alsop Louie Partners, founded in 2005. Originally a business journalist and commentator, he became a venture capitalist with New Enterprise Associates in 1996, where he led investments in companies including TiVo, Glu Mobile, and Xfire, and two woman-founded... Read More →
avatar for Vanessa Camones

Vanessa Camones

CEO, theMIX agency
Vanessa is founder and CEO of theMIX agency, a full-service marketing and communications boutique based in San Francisco and Los Angeles. She’s been working in high-tech public relations and strategic communications for more than 15 years, advising a wide range of clients, from... Read More →
avatar for Julie Ann Horvath

Julie Ann Horvath

Designer/Developer/Visual Storyteller, TechCrunch
A fan of the social web, building things, and making information beautiful, Julie Ann Horvath works as a designer and front-end developer at &yet She was an early employee at GitHub, Cherry and Yammer and is the host and organizer of the all-woman talk series Passion Projects designed... Read More →
avatar for Colleen Taylor

Colleen Taylor

Reporter for TechCrunch & Editorial Dir for TechCrunchTV, TechCrunch
Colleen Taylor is based in San Francisco, where she has been reporting on technology businesses and the people behind them since 2006. Currently, she is a reporter for TechCrunch and TechCrunch TV.


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon E 500 E 4th St

5:00pm

Can Photojournalism Survive the Smartphone Era?
The role of photography today is more important and ubiquitous than ever before. The smartphone and the internet have democratized photography and publishing. Any image has the potential to go viral and shed light or contribute to the noise of modern life. The transition from analog to digital has been hard for journalism and doubly hard on photojournalists. Entire photo staff layoffs, a shrinking client base, competition from crowd sourcing and cheap stock images have severely threatened the professional news photographer’s ability to eek out a living. Can innovation and partnerships help photojournalism survive the smartphone era?

View official listing on sxsw.com

Speakers
avatar for Gary Hershorn

Gary Hershorn

Photo Editor, Flipboard
KJ

Kenneth Jarecke

Photographer, Contact Press Images
Kenneth Jarecke throughout his career has traveled extensively. Having worked in over fifty countries, he’s reporting on tumultuous elections in Haiti, to the fall of the Iron Curtain. He’s put a sympathetic face on the plight of child soldiers in Mozambique to the suffering refugees... Read More →
BL

Benjamin Lowy

Photographer, Getty Images Reportage
Benjamin Lowy is award winning photographer based in New York City. He received a BFA from Washington University in St. Louis in 2002 and began his career covering the Iraq War in 2003. Since then he has covered major stories worldwide. In 2004 Lowy attended the World Press Joop Swart... Read More →
avatar for William Philpott

William Philpott

Photographer, Contact Press Images
William Philpott is a news and commercial photographer based in Cincinnati, Ohio. He got his start in Washington, D.C. he primarily covering politics during the era of Presidents Bill Clinton and George W. Bush. He was a member of the White House News Photographers Association and... Read More →
avatar for Scout Tufankjian

Scout Tufankjian

Photojournalism, Contact Press Images
Although best known for her work documenting the Barack Obama campaigns, Scout Tufankjian has spent the bulk of her career working in the Middle East, including four years working in the Gaza Strip and extensive time in Egypt documenting the Egyptian Revolution and its aftermath... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

5:00pm

Creating Local News in a Connected World
The news business has been in constant transformation since the internet broke its business model a decade ago. In a world that values scale and high margins, one of the toughest nuts to crack has been local news. Jim Brady has been exploring new local storytelling and business models for almost 20 years at companies like The Washington Post, AOL and Digital First Media. He recently launched a local startup in Philadelphia called Billy Penn, and he'll discuss how he's applying new local content and revenue strategies in a world increasingly focused on civically-minded millennials, mobile and social platforms and event- and membership-based revenue models.

View official listing on sxsw.com

Speakers
JB

Jim Brady

Founder & CEO, Spirited Media
Jim Brady is the CEO of Spirited Media, which operates the mobile news platform Billy Penn in Philadelphia, and intends to soon expand into other cities. Before starting Billy Penn, Jim served as Executive Editor of washingtonpost.com, Editor in Chief of Digital First Media, General... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

5:00pm

Digital Disruption: Do or Die
As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Don Abraham

Don Abraham

Exec VP, The Futures Company
Don is an Executive Vice President of The Futures Company’s global consulting practice, where he specializes in helping companies to think about the future. His work in this field touches on most business verticals, and has included keynote presentations to global boards, trends... Read More →
avatar for Eric Pfeifer

Eric Pfeifer

Dir Mobility & Strategic Partnerships, VML
Eric joined VML in 2012 and leads VML Mobility practice and principles. He establishes mobility strategies for VML clients and drives long-term product visions for road-mapping and maintenance, publishing, and customer support. More than 15 years of industry experience in the U.S... Read More →
avatar for Kurt Unkel

Kurt Unkel

EVP Chief Digital Officer, Team Detroit
Digital advertising expert, with over 15 years experience in building & scaling emerging media & analytics practices that create measurable value and drive revenue in innovative ways. Special focus in creating digital media strategies, development of measurement / accountability models... Read More →
avatar for Tony Vecchiato

Tony Vecchiato

VP Strategy & Enablement, Team Detroit


Friday March 13, 2015 5:00pm - 6:00pm
Trinity Hall Trinity Hall 311 E 5th

5:00pm

Education, Impact Investing and US Foreign Policy
The discussion will focus on the future of impact investing and how federal policy currently seeks to help unleash new capital, talent, and energy for political, economic, social and environmental good (eg, private equity funds in Egypt, Tunisia and Pakistan to support small and medium enterprises alongside microfinance platforms; empowering youth by supporting entrepreneurship and education through Young African Leaders Initiative and Young Southeast Asian Leaders Initiative). Part of the conversation will solicit from entrepreneurs and innovators their guidance on what we’re doing right, wrong and what more we can do. The conversation will also consider the role of government in plugging into the existing ecosystem and promoting the conditions and a culture for social entrepreneurship through presidential initiatives like WEAmericas (Womens Entrepreneurship in the Americas) and during health crises such as the recent Ebola outbreak.

View official listing on sxsw.com

Speakers
avatar for Krishanti Vignarajah

Krishanti Vignarajah

Senior Advisor to the Deputy Secretary of State, United States Department of State
Krishanti Vignarajah currently serves as Senior Advisor to Deputy Secretary of State Heather Higginbottom and previously served Deputy Secretary William Burns and Thomas Nides. In this capacity, Ms. Vignarajah helps shape State Department and White House initiatives and programs on... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Room 6AB Austin Convention Center

5:00pm

End to Brogramming? How Women are Shaping Tech
What would the tech industry look like if it were built by women? ELLE.com, a women's magazine website with nearly 10 million unique visitors and a mission to celebrate strong, successful, and stylish women, will lead a panel of female tech executives to discuss the state of "Women in Tech.” In a world where the “pink ghetto” is a reality and we see a serious lack of female representation in the industry, is tech hostile to females? How are these women changing brogrammer culture? What will the future look like as more women enter this career space? And what changes must be made to ensure that more women seek out careers in tech? Moderated by Elle.com Editor Leah Chernikoff, panelists Danae Ringelmann, Danika Laszuk, and Nellie Bowles will discuss the challenges they face as women working in a man’s world.

View official listing on sxsw.com

Speakers
avatar for Nellie Bowles

Nellie Bowles

Reporter, Re/Code
LC

Leah Chernikoff

Editor, Elle.com, Hearst Magazines Digital Media
Leah Chernikoff is the Editor of Elle.com, an authoritative, yet relatable online destination for women who create culture and enjoy modern luxuries. Chernikoff was name to the post in September 2013 and has nearly doubled traffic with the site reaching nearly 10 million women worldwide... Read More →
avatar for Danika Laszuk

Danika Laszuk

VP of Mktg, Jawbone
Danika Laszuk heads marketing for Jawbone, where she is responsible for the company’s marketing and communications activities globally. Prior to joining Jawbone, Danika spent nine years at Apple where she oversaw product marketing for numerous generations of the iPod and developed... Read More →
avatar for Danae Ringelmann

Danae Ringelmann

Founder & Chief Dev Officer of Indiegogo, Indiegogo
Danae Ringelmann co-founded Indiegogo in 2007 with a mission to democratize fundraising and has since helped to propel the company into the world’s largest crowdfunding platform. Today, Danae leads Indiegogo's industry development efforts, while steering the company’s employee... Read More →
NS

Nicole Sanchez

Founder, VIXXENN


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 1 110 E 2nd St

5:00pm

Evolving From Founder to Great CEO
It is conventional wisdom in the startup community that founding CEOs eventually must be replaced by a professional CEO for companies to reach their full potential. The idea is that the qualities that lead someone to be an entrepreneur are not conducive to the corner office. But if this is true, how do we explain Bill Gates, Steve Jobs and Mark Zuckerberg – all founders who served as CEO and led their companies to greatness? I believe that the CEO role can be learned, and that in most cases the founding entrepreneur is the best person to lead the company to greatness. While many startups fail, the CEO should not be the cause if they learn the key responsibilities of this critical role. This presentation will provide a methodology for the CEO job that can be adopted by any entrepreneur.

View official listing on sxsw.com

Speakers
avatar for Joel Trammell

Joel Trammell

CEO, Khorus
Joel Trammell is a successful CEO and entrepreneur with a 20-year career in IT-related software companies. He is currently CEO of Khorus, which provides a business management system for CEOs and other executives. Joel is also Chair Emeritus of the Austin Technology Council and Co-founder... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon J 500 E 4th St

5:00pm

Getting Old: A Job for the Young
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In 1950, there were 205 million people over 60 in the world; today, close to 900 million. The older part of the population is growing faster than the total population. And living longer. The Gray Tsunami hits the shore. Time to reconsider everything we know about aging.
What to do with these extra decades modern society has given us? Can we design and build something remarkable? Can we make these years profitable for society? Interesting? Even enviable?
Using a mix of presentation and exercises this session, led by an IDEO designer, will invite the audience to think, experience and, hopefully, further develop some provocative design concepts for the aging population and for those who plan to age one day. It is a call to arms. Starting with a view of the most important challenges in aging, we will sketch design principles for aging and illustrate them with examples of ageless and age-appropriate designs, showcasing examples of IDEO’s Designs On Aging and other sources.

View official listing on sxsw.com

Speakers
JC

José Colucci

Dir, Health & Wellness, IDEO
José Colucci, a Director and Associate Partner at IDEO Boston, where he's been since 2000. In his job he collaborates with multidisciplinary teams on myriad projects ranging from medical device designs to product strategies for large corporations. And, of course, design provocations... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 408-409 110 E 2nd St

5:00pm

Global Rise of Fashion Technology
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Fashion technology is a multi-billion pound global economy, with high street retailers looking to establish themselves in this burgeoning market - both here and abroad. Our panelists will discuss its emergence, the latest trends, the fashion tech scene in the UK (especially the startups), along with a look at the market in Asia, where China alone generated $210bn revenue last year.

View official listing on sxsw.com

Speakers
MC

Marc Cameron

CEO & Founder, 2210 Fashion
Hosted the successful How to Fund Your Digital Startup series which had 650 signups for its final event in partnership with London Technology Week. The event was also tweeted over 300 times through coverage on Startups.co.uk: http://startups.co.uk/leading-tech-entrepreneurs-share... Read More →
MM

Martin McNulty

CEO & Founder, Forward3D
With over 15 years experience in international online marketing, Martin has worked with some of the world’s most innovative businesses across a range of sectors. From marketing to leadership Martin has managed some of the world’s most established global brands including Netflix... Read More →
KU

Kate Unsworth

CEO & Founder, Kovert Designs


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 205 110 E 2nd St

5:00pm

Happy Startup Endings: Acquisitions – Partnerships
Every startup dreams of a monster IPO or being acquired by a big company. However, those are not the only ways startups can have successful exits. This session brings together startups (or their corporate partners) that have been acquired, merged or partnered with big companies like Samsung and Under Armor, leading to their businesses scaling to new levels and resulting in “happy endings” all around.
Brought to you by: Digitas Health LifeBrands

View official listing on sxsw.com

Speakers
avatar for Bill Besselman

Bill Besselman

VP Strategy & Consumer Insights, Under Armour
Bill Besselman has been the Vice President of Strategy and Consumer Insights at Under Armour since November 2012. Bill manages all aspects of Under Armour’s corporate strategy development (from the annual planning process to targeted projects). Within ACI, Bill’s role is to identify... Read More →
avatar for Alanna Cotton

Alanna Cotton

VP Product Marketing, Tablets and Wearables, Samsung Electronics America Inc
As the Vice President of Marketing for the Mobile Computing business, she leads Product and Channel Marketing for the Tablets and Wearables portfolio. Over the years, she has gained a reputation as a change agent and an innovative business leader at Fortune 50 leaders Procter and... Read More →
NS

Nirav Sheth

Dir of Medical Market Development, MC10 Inc
RT

Robin Thurston

SVP Digital & Connected Fitness, Under Armour Connected Fitness


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon A 500 E 4th St

5:00pm

How Kids Changed the Way We Design for Adults
Kids don’t have patience for user experience research. They don’t care what your marketing team wants, and they won’t make an effort to please your developers. They’re not loyal to your brand. And, of course, the youngest among them can’t even read.
But rather than thinking that kids are clueless, we need to view them as a clue to designing better digital products and services for people of all ages. After all, don’t your users sound a lot like the description above? Adults are also impatient, uncooperative, unloyal, and can — but won’t — read information on a screen!
By adapting your research and design processes to align with the preferences, cognitive abilities, social skills, and attention spans of kids — you’ll be better armed to create innovative, intuitive, and delightful products and services for adults.
This session will show you how to evolve your methodologies and take advantage of an emerging set of digital design principles inspired by today’s youngest users.

View official listing on sxsw.com

Speakers
avatar for Kerry Bodine

Kerry Bodine

Customer experience consultant, KerryBodine.com
Kerry believes that happy customers lead to happy shareholders. Her recent book, Outside In: The Power of Putting Customers at the Center of Your Business, helps business leaders understand the financial benefits of great customer experiences — and how their organizations must change... Read More →
avatar for Lisa Lindström

Lisa Lindström

CEO, Doberman
Lisa Lindström is a designer turned corporate leader. She’s the CEO at the award winning design consultancy Doberman in New York and Stockholm with clients such as Spotify, New York City, HBO, Google, and the health start-up Oscar.


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon D 110 E 2nd St

5:00pm

How the Google App Finds Answers Before You Search
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
A search engine that knows the answers to what you need before you even think to search? That’s not science fiction. That’s today’s reality with Google Now, Google’s predictive search feature that's part of the Google app. It has grown rapidly since first launching about three years ago: it now automatically figures out when you need to leave to the airport for a flight, finds articles of interest, notifies you about new movies that are out and much more. In this Q&A session with Google, you’ll learn more about the magic that goes on behind the scenes, how Google tries to balance learning about you with respecting your privacy and where the tool and its predictions are headed.

View official listing on sxsw.com

Speakers
avatar for Aparna Chennapragada

Aparna Chennapragada

Dir of Prod Mgmt, Google
Aparna Chennapragada is the Product Director driving Google Now. She previously led multiple areas in Google Search including local search, personalization, video and news, before which she led efforts in YouTube. She has a Masters in management and engineering from MIT, Masters in... Read More →
avatar for Danny Sullivan

Danny Sullivan

Founding Editor, Search Engine Land
Considered a leading digital marketing expert, journalist Danny Sullivan has written about search and internet marketing for nearly 20 years. Danny is founding editor of Marketing Land and Search Engine Land, which cover digital and search marketing news. He produces the SMX: Search... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 208 110 E 2nd St

5:00pm

Increasing the Diversity of Tech Startup Founders
Minority-owned businesses are being formed at a faster rate than non-minority-owned businesses nationwide, and their economic impact is growing rapidly. In the tech industry this trend is reflected in the growing number of African American, Hispanic and Asian founders of tech startups. However, minority-owned ventures are awarded just 1% of venture and angel funding that is used to develop startups into successful enterprises. Our nation will benefit from the economic impact of the increasing number of diverse tech entrepreneurs. We need to increase access to the resources that will enable these founders to accelerate the growth of their ventures into large enterprises. Key resources needed to address this gap include mentors, tech accelerators and investors. Now is the time to build national and international awareness of how to create a more inclusive tech entrepreneurship community and engage the resources needed to stimulate the innovation that more diverse tech founders bring.

View official listing on sxsw.com

Speakers
avatar for Kathy Burrell

Kathy Burrell

SVP, Small Business Banking Market Mgr, Bank of America
Kathy Burrell is a Senior Vice President with Bank of America, N.A. where in her current role serves as the Small Business Banking Market Manager for the Austin and San Antonio markets. Kathy has more than 16 years of experience in building relationships and implementing processes... Read More →
avatar for Darnell Kemp

Darnell Kemp

President & Co-founder, DreamFunded.com
—Darnell Kemp developed key partnerships, market analysis, product positioning, and a launch strategy for DreamFunded. Kemp focuses on business development and is the design lead for development of the online platform, content, and backend systems. He received a B.S. in Computer Scien... Read More →
avatar for Natalia Oberti Noguera

Natalia Oberti Noguera

Founder and CEO, Pipeline Fellowship
Dubbed "The Coach" by Marie Claire, Natalia (aka Ms. Oberti Noguera) is Founder and CEO of Pipeline Fellowship, an angel investing bootcamp for women that's changing the face of angel investing and creating capital for women social entrepreneurs. Natalia holds a BA in Comparative... Read More →
avatar for Keith White

Keith White

Founder/CEO, Trak Pay
Trak Pay is a mobile payments service and app launching in 2Q of 2015. Trak Pay enables small merchants to accept mobile payments with iPhones and Android devices. Trak Pay relieves merchants from investing hundreds of dollars in POS terminals. Conversely, customers are not required... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Ballroom E Austin Convention Center

5:00pm

Natural User Interface Design for Engaging Art and Performance
In this session new media artists Joao Beira and Jerome Morrison explore how new technologies for natural user interface design can engage participants in the visual and performing arts. Following a presentation of their own work, the artists will discuss the affordances and drawbacks to natural user interfaces in expressive performance design. The artists will detail how a number of different interface technologies work, such as the leap motion sensor, Kinect, infrared cameras, and discuss the pros and cons of each. Through joining this session, participants will gain an overview of current tools and techniques for embodied interface design and how they can used to create an engaging visual and performing arts experience.

View official listing on sxsw.com

Speakers
avatar for Joao Beira

Joao Beira

Visual Artist, Datagrama
João Beira is a visual artist merging 3D projection design with interactive media. He is the founder and creative director of Datagrama. He is currently pursuing a dual degree PhD at the University of Texas at Austin and University of Porto, Portugal, which focuses on the integration... Read More →
avatar for Jerome Morrison

Jerome Morrison

Co-Founder Pseudoholographic Interactive Engineer, Psiplay
In 2011 while pursuing a Masters of Arts Degree in New Media Studio at East Tennessee State University, Jerome studied the process of game design and integrating the Microsoft Kinect for the purpose of making immersive experiences. His final project, the pseudoholographic interactive... Read More →
avatar for Matthew Mosher

Matthew Mosher

Artist/Faculty, Brushfire LLC
Boston native Matthew Mosher redefines contemporary art through interactive installations, public performances, and digital media. After receiving a BFA from the Rhode Island School of Design in furniture design in 2006, Mosher traveled around the world independently investigating... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 3 110 E 2nd St

5:00pm

Paid Editing of Wikipedia: Getting Past 'Gotcha'
Paid Editing of Wikipedia: Getting Past "Gotcha" discusses the complex and divisive issue of public relations and advocacy on the world's top reference site. Wikipedia has long dealt with editors with conflicts of interest. But in recent years, the frosty relationship between PR professionals and Wikipedia editors begun to thaw and seek a way forward.
This panel of communications professionals, academics and Wikipedia editors with experience in public relations, marketing, and online culture will debate what paid editing in Wikipedia means by providing a spectrum of views on contributors' neutrality, transparency, and motivations.
We will discuss Wikipedia's history of anonymous paid editing, the recent discovery of a vast network of "fake" accounts, and a landmark statement in 2014 by top global PR firms committing themselves to ethical Wikipedia engagement, marking a significant new chapter in Wikipedia's evolution.

View official listing on sxsw.com

Speakers
avatar for William Beutler

William Beutler

President, Beutler Ink
William Beutler is the founder and president of Beutler Ink, a digital content agency with clients including Google, Verizon and the NBA. An editor of the English Wikipedia since June 2006, he has created and improved many articles, especially focused on Portland, Oregon—the birthplace... Read More →
avatar for Sam Ford

Sam Ford

Dir of Audience Engagement, Peppercomm
Sam Ford is Director of Audience Engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University's Popular Culture Studies Program and co-author, with Henry Jenkins and Joshua Green, of Spreadable Media (2013, NYU Press). He... Read More →
avatar for Phil Gomes

Phil Gomes

Sr VP, Edelman
Phil Gomes’ career in the communications field is characterized by his passionate interest in technology, media, and emerging forms of communication. As an SVP with Edelman Digital, Phil challenges teams and companies to engage with online communities in ways that are compelling... Read More →
avatar for Andrew Lih

Andrew Lih

Assoc Professor, American University
Andrew Lih is an associate professor of journalism at American University in Washington, DC, and author of "The Wikipedia Revolution: How a bunch of nobodies created the world’s greatest encyclopedia."


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

5:00pm

Perks of Being a SXSW Newbie
SXSW Interactive brings the most creative to Austin from around the world. When you surround yourself with 40,000 others like you it can be really overwhelming, especially if it is your first time to SXSW. Wouldn't it be helpful to get tips and inside information of how to make the most of your time from an expert?
Sweet John Muehlbauer has over 18 years of SXSW Interactive experience, learning from some of the best networkers and speakers over the years of how to make the most out of being a SXSW Interactive badge holder. Seeing the conference from behind the scenes as a volunteer and staff member to being a registrant, guerrilla marketer, and speaker has helped him gather a unique insider view that no other has. Get a crash course on making the most of your first time at SXSW Interactive (and Film too) and become the person-in-the-know for next year!
You made the right choice by purchasing that badge. Don't you want to make the most if it?

View official listing on sxsw.com

Speakers
avatar for Sweet John Muehlbauer

Sweet John Muehlbauer

Dir of Social Media, SiteGoals LLC
Since 1997 "Sweet John" has been discovering the wonders of the SXSW Conference and Festival. Having experienced many aspects of the conference from being a volunteer, staffer, and registrant he is well-versed in the "ways of the fest". There is nothing better than the creative energy... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 4 110 E 2nd St

5:00pm

Radical Healthcare: What Do Consumers Want?
The statement "healthcare is broken" has become a cliche, but most attempts to fix the system focus on relatively incremental changes. However, there's a brave new world of exciting ideas that have the power to truly change things at a fundamental level.
In our panel we discuss how diverse sectors like gaming, ecommerce, and academia can inform better design for healthcare solutions. However, we will also focus on the tension that can exist when creating the "best" and most engaging product doesn't always lead to positive/measurable patient outcomes and vice versa.

View official listing on sxsw.com

Speakers
avatar for Jennifer Chung

Jennifer Chung

Co-Founder/CEO, Kinsights
Jennifer Chung is the co-founder and CEO of Kinsights, an online advice-sharing and health records platform for parents of children with rare and complex conditions. Prior to joining Kinsights, she was the Chairman of the Board at the San Francisco SPCA, one of the country's largest... Read More →
avatar for Alejandro Foung

Alejandro Foung

Co-Founder/CEO, Lantern
Alejandro Foung is co-founder and CEO of Lantern, an online and personalized service that allows anyone to strengthen their emotional well-bring with the care and support of a licensed professional. Lantern launched their service this past fall and has already served thousands individuals... Read More →
JO

Jason Oberfest

Co-Founder/CEO, Mango Health
Jason is the Co-founder and CEO of Mango Health. Prior to founding Mango Health Jason served as VP, Social Applications at ngmoco, one of the earliest iPhone and Android game companies (acquired in 2010). Jason previously worked as SVP of Business Development and GM of the developer... Read More →
avatar for Vinnie Ramesh

Vinnie Ramesh

Co-Founder/CTO, Wellframe
Vinnie is a co-founder/CTO of Wellframe. He is an MIT trained computer scientist with expertise in systems engineering, complex networks and machine learning. He was a researcher at MIT’s Media Lab, Energy Initiative and Institute for Soldier Nanotechnologies. In 2008, Minor Planet... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 203-204 110 E 2nd St

5:00pm

Social Stars to Super Stars: Latinos on the Rise
According to the U.S. Census, by the end of 2013, the total Latino population in the U.S. was over 54 million, making Latinos not only one of the fastest growing demographics, but also a powerful consumer force for major media companies and brands. So who are these new Latino influencers and how are they leveraging digital platforms to generate their own stardom and breakthrough to traditional media? This panel will feature industry veterans and emerging Latino YouTube talent discussing how Latino social stars are better engaging with audiences, as well as making themselves more appealing to advertisers, networks and studios. This includes monetization opportunities. We will also discuss how brands are looking at digital to incubate ideas and deliver more meaningful content to this market.

View official listing on sxsw.com

Speakers
DA

Daniel Aguilar

Photographer, MiTú Network
avatar for Drew Baldwin

Drew Baldwin

CEO, Tubefilter
A passionate and outspoken advocate of technological innovation, free speech, and unhindered creative expression, Drew is the founder and CEO of Tubefilter (tubefilter.com), creator and executive producer of the Streamy Awards, (streamys.org), and executive director of Social Media... Read More →
avatar for Doug Greiff

Doug Greiff

Co-founder, CCO, Mitú Inc
Doug Greiff is the Co-Founder and Chief Creative Officer of MiTu, a new Latino media brand and network of YouTube channels, that consists of the largest collection of Latino content creators and social influencers on the web.
avatar for Maiah Ocando

Maiah Ocando

Host/Actress/Author/Internet Personality, MiTú Network
Maiah Ocando is an explosive talent and rising superstar of the digital world who has conquered the Internet with her fresh and fiery insights on fashion and beauty. Her tireless energy, sharp sense of humor, and pop sensibility has quickly made her one of the most sought after Latin... Read More →
CO

Cris Ordaz

YouTube Makeup Guru, MiTú Network
Cris Ordaz, is a social influencer, content creator, and beauty guru on a mission to help women everywhere transform themselves from the inside out. On her YouTube channel, "MyMakeupCorner" Cris has inspired hundreds of thousands of young Latinas and now can be seen as co-host of... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Ballroom F Austin Convention Center

5:00pm

Step Up Your Game: How to Win the M-Commerce Race
While an established industry leader in tech, mobile gaming remains a foreigner in the fashion and retail landscape. Yet studies show that women spend 1/3 of the time they are on their phones playing games, nearly 2x the amount of time spent on social media. So how can brands stay at the center of their customer’s attention after they finish passively looking at photos and start actively engaging on other mobile platforms? Enter Covet Fashion, the mobile game that digitizes brands’ collections and puts them at the fingertips of over 1.6m users competing for best style. Spending 30 minutes within the app a day, users get to virtually shop, style and even directly purchase their favorite items from today’s top brands, leading to a 50% boost in brand awareness among our partners. Covet Fashion is a pioneer in the entertainment marketing space and offers brands a chance to go beyond native advertising on a proven platform to make an influential impression during the purchasing journey.

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Speakers
BE

Blair Ethington

VP Brands & Mktg, Covet Fashion
After launching mobile styling game Covet Fashion, Blair Ethington is recognized as the woman who brought gaming to women. The only girl in a household with three brothers, Blair learned to never take no for an answer and says her success is due in part to her refusal to succumb to... Read More →
avatar for Mandi Meng

Mandi Meng

Dir of Digital Media & ECommerce, French Connection


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 206 110 E 2nd St

5:00pm

Storytelling For Dummies: Create a Lasting Brand
The art of storytelling is part of the fabric of every great investor pitch, successful brand and great book, movie or song. And, it is incredibly valuable when you are dealing with boring stuff like automating payments, shipping and using MS-DOS...remember that arcane operating system?
In this panel, we share the stories no one knew how to tell. How do you tell millions of people they are "dummies"? How did Square convince millions of store owners that there was an even easier way to process and accept payments and do so in a way that was specific to the needs of each business? How is startup Shyp putting color in the cheeks of the 220-year-old shipping industry by leveraging the popularity of the on-demand economy?
Most importantly, how can YOU tell your story...and make it stick.
Years of experience, mistakes and viral successes will guide the panel's discussion. You will leave this session with specific tips and tricks to become your own master storyteller.

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Speakers
JB

Johnny Brackett

Head of Communications, Shyp
Johnny is on the Product Communications team at Square, where he focuses on telling the world how Square’s products make it easy to build a small business. He’s involved in the product development process at every stage, from inception to launch. Prior to Square, Johnny solely... Read More →
avatar for John Kilcullen

John Kilcullen

Pres, United Artists Media Group
John Kilcullen is the creator of the 'For Dummies' book series and brand that has gone on to sell over 250 million copies in 37 languages generating over $2 billion in retail sales. Under his leadership, he took startup publisher IDG Books Worldwide from $0 to over $240 million in... Read More →
avatar for Lauren Sherman

Lauren Sherman

Head of Mktg, Shyp
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

5:00pm

The Mosaic Mindset: Building Luxury Brands
Luxury brands are some of the most complicated brands in the world to advertise for. So, how can you make sure that you consumer really cares about what you are saying? The best way is to create a range of content that is made up of interesting, authentic, and consistent material. That way, people can self-select the content that they enjoy to build their very own personal mosaic. This talk explores how Lincoln has developed their content with a mosaic mindset, how to keep it consistent across multiple platforms, and how to keep things personal.
Presented by Hudson Rouge

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Speakers
JP

Jon Pearce

EVP and Global Chief Creative Officer, Hudson Rouge


Friday March 13, 2015 5:00pm - 6:00pm
Palm Door on Sixth Main Stage 508 E 6th St

5:00pm

The Power of Invention: Hiring, Firing and Wiring
A good invention is the ultimate disruptor within any industry and has the power to make a competitor obsolete, even the playing field in a crowded market, or transform a small player into an overnight success. In today's marketplace, understanding and harnessing the power of invention across all crafts is critical to remain relevant and ahead of the curve. The most meaningful change an organization can make is to commit itself to hiring true inventors and re-wiring their organization around a culture of invention.
Hear from Winston Binch and Pete Favat on how they champion invention above all else and have built an inventor workshop, putting their strategic imaginations to work for clients like Taco Bell, Volkswagen and Pop Secret to ideate wildly successful results. And how your organization, no matter the industry or mission, can adopt these same ideals.

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Speakers
avatar for Winston Binch

Winston Binch

Chief Digital Officer, Deutsch North America
Winston is responsible for agency-wide digital strategy and vision, operations, and business and invention development. He joined Deutsch LA in 2011 and built a team of 190 digital specialists, as a result, digital is now 35% of that office's revenue. In 2014, Creativity named Deutsch... Read More →
avatar for Pete Favat

Pete Favat

Chief Creative Officer, Deutsch North America
As North American Chief Creative Officer, Pete works with the LA and NY offices to deliver award-winning work for Deutsch clients. Since joining Deutsch LA as a partner and chief creative officer in 2013, Pete has led transformative creative work on behalf of Taco Bell, Pizza Hut... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Room 412 500 E 4th St

5:00pm

The Real Risks of 'Keepin' It Real'
“Is this profile I am looking at real or fake?” “How much credit can I put into this review?” "Will the things that I do today come back to haunt me in the future?"
Building trust is necessary and tireless work. Now more than ever, the peer economy, social media, and recommendation engines are tasked with defining what's acceptable and what data is shared. Online and real world identities are colliding. As the diversity of services and users proliferate, current approaches to trust systems are becoming more consequential.
This panel explores the tension between trust, confidentiality and social identity. The audience will walk away with perspectives from digital activism and cultural expression when translating trust into technical systems. We'll share findings on global opinions towards tech and privacy and its critical role to business. Join us for a critique of current strategies and their longer-term impact on the communities, societies, and networks we seek to protect and grow.

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Speakers
avatar for Denise Cheng

Denise Cheng

Peer Economy Expert
Denise Cheng has an eclectic background as an expert and practitioner in community building, the future of news, civic technology, and labor in the peer economy. Denise has spoken, written, and been quoted widely by NPR, Harvard Business Review, NextCity, the New Museum, and others... Read More →
avatar for Jenn Louie

Jenn Louie

Head of Trust & Safety, Meetup
Jenn heads the Community Trust & Safety team at Meetup, the world's largest network of local groups with the mission to revitalize local community and help people around the world self-organize. Her role is to ensure Meetup communities are safe, honest and happy both online and in... Read More →
avatar for Matt Stempeck

Matt Stempeck

Dir of Civic Technology, Microsoft
Matt’s a civic technologist. He’s studied and built creative technologies in advocacy, politics, startups, news media, and peer-to-peer humanitarian aid. He became a Master of Science at the MIT Media Lab's Center for Civic Media, and is now serving as Director of Civic Technology... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 7 110 E 2nd St

5:00pm

TheDJBrain: Learn from the Happiest Profession
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
TheDJBrain is a research, book, coaching and app development project that explores the intersection between the virtues of DJing (i.e. the selection and mixing of music) and the positive psychology concept of "Flow" as defined by Mihaly Csikszentmihalyi.
Using cutting-edge neuroscience, TheDJBrain explores how DJing is capable of creating compelling flow experiences that have a positive impact on the creative brain.
In detail:
The Research
Experiments involving neuroimaging of DJ experiences and states induced by musical sets from world-class DJs.
The Book
3fold - DJ Stories, DJ Brain, Last night a DJ saved my job
The Coaching
Develops specific techniques to include DJing modules into personal/business coaching. Plus mapping of DJ skills to a management environment.
The App
Will provide a shortcut for 10.000 hours of DJing with an app focusing on facilitating selection, matching and mixing.

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Speakers
avatar for Daniel Margulies

Daniel Margulies

Group Leader Max Planck Research Group for Neuroanatomy & Connectivity, Max Planck Institute for Human Cognitive and Brain Sciences
I am a neuroscientist with a background in the humanities. My work consists of basic neuroanatomy that explores how connectivity within the cerebral cortex is organized, as well as ongoing collaborations that address the functional implications of this organization for spontaneous... Read More →
avatar for Wilfried Runde

Wilfried Runde

Freelance Consultant, c/o pop
Wilfried Runde has worked as a information specialist, researcher, music/online editor and TV-journalist for various media outlets, in particular German broadcaster WDR and ARD studios in Brussels, New York and Washington. After joining Deutsche Welle(DW), Germany's International... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 211-212 110 E 2nd St

5:00pm

Turkey: Innovation in Global Communities
While Turkey is an acknowledged economic leader in the Middle East and North Africa Region (MENA), many are not aware of the tremendous scientific and and technological advancements to be seen in the country as it evolves into a leading knowledge based economy for the 21st Century.
Come learn about emerging initiatives supporting innovation, technology transfer and startup creation from Turkish representatives across the country. Through sponsorship of the US Department of State Building Opportunities Out of Science and Technology (BOOST) program, representatives from Ege University, stanbul University, Middle East Technical University, Technology Development Foundation of Turkey and Kimola (a Turkish Start Up in IT) will present on the unique opportunities and challenges to be found in the Turkish region.

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Speakers
CA

Ceren Aslan

Technology Transfer Officer, ODTU TEKNOKENT
Ms. Aslan has completed coursework in Business Administration and Communications. She is a Technology Transfer Expert from ODTU Teknokent which is the largest science and technology park in the country of Turkey. Her focus area is on helping to build the technology transfer offices... Read More →
avatar for Bestem Buyum

Bestem Buyum

Head of Analytics & Creative Dir at Kimola, Kimola
Ms. Buyum graduated from Middle East Technical University summa cum laude in 2008, obtaining a BSc. in Sociology and a minor in Industrial Design. After that she got Dean’s scholarship from Bilkent University for her M.A. studies in Design and Communication. She wrote her thesis... Read More →
avatar for Ms Seda Olmez Cakar

Ms Seda Olmez Cakar

Sr Specialist, Technology Development Foundation of Turkey (TTGV)
Seda OLMEZ CAKAR is an experienced and dedicated scholar within the area technological innovation and entrepreneurship. She hold M.SC. in Chemical Engineering from University of Erlangen-Nürnberg and M.Sc in Science and Technology Policy Studies from Middle East Technical University... Read More →
avatar for Canan Cakmakci

Canan Cakmakci

GM, Bilkent Cyberpark
Received her B.Sc in Industrial Engineering, in 1998 from Middle East Technical University. She later on continued her education in the University of Texas and received an M.Sc degree in Industrial Engineering, and consecutively an M.B.A degree in year 2003. Having served as the International... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon H 500 E 4th St

5:00pm

Understanding Ember.js
Ember.js is being rapidly adopted by companies large and small, from Vine (Twitter) & Yahoo, to startups left and right. This talk will explain why, and teach you about how Ember works.
I'll explore Ember's core concepts, and the design decisions behind them. An emphasis will be placed on proper flow of data and events through an Ember app, the division of responsibilities within the layers of an Ember app, and more.

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Speakers
avatar for Luke Melia

Luke Melia

CTO, Yapp Inc
I'm a software developer, an entrepreneur, a family man, and an athlete.


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon B 110 E 2nd St

5:00pm

Unicorn #2: How Entrepreneurs Choose the Next Idea
How do serial entrepreneurs who have created companies worth hundreds of millions or billions of dollars approach their second and third startup? What’s different the second time around?
We’ve got four incredible serial entrepreneurs that have created companies such as Barracuda Networks, Convio, Tivoli and WP Engine on stage to share their secrets. Each one will first give a two-minute pitch for his first company and then a two-minute pitch for his most recent company. Then we’ll have 30 minutes of Q&A about what they’ve learned and how they went about finding and evaluating their latest startup idea.
Panelists include:
Dean Drako, founder of Barracuda Networks & Eagle Eye Networks
Bob Fabbio, founder of Tivoli, White Glove Health, eRelevance Corp
Jason Cohen, founder of Smart Bear Software & WP Engine
Vinay Bhagat, founder of Convio & TrustRadius
Presented by Capital Factory

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Speakers
avatar for Vinay Bhagat

Vinay Bhagat

Founder & CEO, Trustradius
Vinay is Founder and CEO of TrustRadius - a site which is rapidly becoming the venue that professionals buying business software turn to for candid, in-depth insights from peers. Think of TrustRadius as a Yelp for business software or a community based alternative to research analysts... Read More →
avatar for Jason Cohen

Jason Cohen

Founder, CEO, WP Engine
Jason has built four software startups, both bootstrapped and funded, both alone and with co-founders, built all to more than $1m in annual revenue, sold two, and is currently the CTO of the fourth, http://WPEngine.com, with 230 employees in Austin, Texas and expecting to double in... Read More →
avatar for Dean Drako

Dean Drako

Pres & CEO, Eagle Eye Networks
Dean Drako left Barracuda Networks in 2012 to found Eagle Eye Networks and lead it to be the first cloud-based video surveillance company to provide both cloud and on-premise recording. Previously, as founder, president and CEO of Barracuda Networks, Dean created the industry’s... Read More →
avatar for Bob Fabbio

Bob Fabbio

Founder/CEO, Erelevance Corp
Mr. Fabbio is characterized as a visionary and successful serial entrepreneur. He has founded and built multiple industry-leading healthcare and technology companies by identifying large emerging markets, gaining intimate knowledge of the market needs, challenging conventional wisdom... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon G 500 E 4th St

5:00pm

Well-Designed: Creating Empathy-Driven Products
In this increasingly complicated world, it’s hard enough delivering a useful product, much less one that someone really loves.
Modern startups have proven that industry disruption is possible by focusing not on adding features or improving sales, but on providing deep, meaningful engagement with the people who use their products or services. This engagement is achieved by delivering simple products that have a soul: the products feel less like manufactured artifacts and more like good friends.
The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement.
Here, Jon Kolko, VP of product innovation and design at MyEdu, and founder and director of Austin Center for Design, presents a repeatable, teachable set of steps from his new book, for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement.

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Speakers
avatar for Jon Kolko

Jon Kolko

Founder & Dir, Austin Center For Design/Blackboard
Jon Kolko is Vice President of Consumer Design at Blackboard; he joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. Jon is also the Founder and Director of Austin Center for Design. His work focuses on bringing the... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon A 110 E 2nd St

5:00pm

When Quickies Aren’t Satisfying: Loyalty on Social
The social media payoff is expected to be nearly instantaneous. You like it? Click “buy now,” get a discount code or print a coupon. But several industries don’t have that luxury of the quick link of social to sale. The reality is that many brands often sell product across multiple markets (and countries) that cost thousands of dollars. And that business scenario doesn't lend itself to a quick click to buy. But that doesn't mean these brands can't leverage social in their long purchase cycle or implement social to improve life after purchase. Hear how executives at General Motors, Marriott Rewards, and Polaris have connected the dots from consideration to purchase to post-purchase in a way that builds long-term relationships with their millions of diverse, online consumers. Key topics will include: combatting complex, lengthy sales cycles and building long-term relationships with potential/recent/unlikely consumers–all while managing multiple international brands.
Presented by Oracle

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Speakers
EB

Erika Brookes

VP of Oracle Social Cloud, Oracle
avatar for Rebecca Harris

Rebecca Harris

Global Social Media Strategist, General Motors
I’ve been at GM for 23+ years and it has been a terrific ride as I’ve had the opportunity to work in several different areas and experience multiple assignments across the organization.
avatar for Michelle Lapierre

Michelle Lapierre

Sr Dir Customer Experience and Social Media, Marriott Rewards
Michelle is on the leadership team of Marriott Rewards, voted best hospitality loyalty program with 18 brands in 72 countries and over 48 million members worldwide. She sets the strategic direction for the Marriott Rewards social media channels to drive new member enrollment, engagement... Read More →
avatar for Holly Spaeth

Holly Spaeth

Manager, Interactive Media & Content, Polaris Industries
Holly Spaeth is a digital marker with a background that varies from SEO to Sponsored Search to Social Media Strategy. She is responsible for creating specialized social media departments at two separate digital marketing agencies and brought this know-how to a third to advance their... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez
 
Saturday, March 14
 

9:30am

Accelerating Startups in Europe: What’s Different
Europe has over 200 accelerator programs, the vast majority of which are corporate or government-backed. Since these programs where created in 2011 and 2012, they have yielded thousands of accelerated startups, a small but growing number of which emerge as global success stories. Despite comparatively low success rates and very modest investor returns, these programs have been instrumental in connecting the fragmented European startup communities into the wider global technology ecosystem. With leading US investors like USV, YCombinator, and 500 startups engaging more and more with European teams, this session will analyze the benefits and risks of working with and investing in accelerated startups from Europe, as well as discuss the opportunities for experienced US founders and operators to benefit from the European tech boom.

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Speakers
avatar for Max Gurvits

Max Gurvits

Partner, CCC Startups
Max is a serial entrepreneur, co-founder of one of Europe’s largest accelerator programs (Eleven) and the managing partner of CCC Startups and Startup AddVenture, a community-focused seed fund and startup growth platform in Europe and the Middle East.
avatar for Elina Zheleva

Elina Zheleva

Producer, Runway.vc
I stay behind the Runway.vc concept, which is an event that brings together aviation experts and air travel startups.


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon H 500 E 4th St

9:30am

Advanced Mobility
Today, there are technologies that allow semi-autonomous vehicle control, driving habit monitoring, ride sharing, etc. with the intent to increase safety, increase fuel economy, and increase vehicle utilization.
We have all heard about self-driving cars, vehicle-to-vehicle communication, and big data, but what’s the value? How soon will we see these technologies implemented? When will we see mass adoption? What will the future of mobility look like? Will OEMs adopt technological innovations from outside?
A panel of experts – investor, entrepreneur, and innovator – will talk about the future of mobility: new applications for vehicle-to-vehicle (V2V) communication and autonomous vehicles, challenges of cybersecurity, and opportunities for big data and new ownership models. The panel will also examine where future innovation will come from, how innovations will get to market and where there are opportunities for disruption in the transportation industry.

View official listing on sxsw.com

Speakers
avatar for Jay Ellis

Jay Ellis

Program Dir M-TRAC Transportation, University of Michigan
Mr. Ellis has spent over 18 years developing and funding cutting edge technologies in mobility. He is currently at the University of Michigan where he funds early stage transportation/mobility innovations as Director of M-TRAC Transportation Program. Prior to joining U-M, Jay has... Read More →
avatar for Ryan Eustice

Ryan Eustice

Assoc Professor, University of Michigan
Ryan M. Eustice is an Associate Professor in the Department of Naval Architecture and Marine Engineering at the University of Michigan where he additionally holds joint appointments in the Department of Electrical Engineering and Computer Science, and the Department of Mechanical... Read More →
avatar for Alisyn Malek

Alisyn Malek

Investment Mgr, Gm Ventures
avatar for Andre Weimerskirch

Andre Weimerskirch

Research Scientist, University Of Michigan Transportation Research Institute
André Weimerskirch is an Associate Research Scientist at the University of Michigan Transportation Research Institute (UMTRI). André is co-founder and former CEO of the embedded systems security company ESCRYPT which was sold to Bosch in 2012. André is a main designer of the vehicle-to-vehicle... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon B 500 E 4th St

9:30am

American Food 2.0: United to Feed the Planet
For the first time in the 160-year history of world’s fairs, the theme of Expo Milano will be food: “Feeding the Planet, Energy for Life.” From May 1 to October 31, 2015, welcoming 20 million visitors, this theme will unite 147 countries into action around the challenges and opportunities facing our global food system and the sustainable development of our planet. As we address the global challenge of feeding more than 9 billion people by 2050, what is the role of technology and innovation? From robotics to big data to GPS to the quantified self, food is the next technological frontier. But there's a difference between lifestyle toys for the connected and food security for the marginalized communities. Or is there?

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Speakers
avatar for Mitchell Davis

Mitchell Davis

Chief Creative Officer, Friends of the USA Pavilion
Mitchell Davis is the EVP of the James Beard Foundation, a cookbook author, a journalist, and a scholar with a Ph.D. in Food Studies from NYU. With the Beard Foundation for more than 20 years, Davis has created and overseen many of the organization’s initiatives, including the the... Read More →
avatar for Jeffrey Dunn

Jeffrey Dunn

Pres & Chief Carrot Officer, Bolthouse Farms
Jeffrey T. Dunn President & Chief Carrot Officer Bolthouse Farms
avatar for Max Mullen

Max Mullen

Co-Founder, Instacart
Max Mullen is Co-Founder and Head of Consumer Product at Instacart. Founded in San Francisco in 2012, Instacart delivers groceries in as little as one hour and has quickly scaled to 15 cities and partnered with over 50 retailers including grocers like Whole Foods Market. By combining... Read More →
avatar for Kaitlin Yarnall

Kaitlin Yarnall

Exec Editor, National Geographic Society
Kaitlin Yarnall is the Executive Editor, Maps, Graphics & Art for National Geographic, where she oversees staff charged with the Society's maps and graphics. She is the director of National Geographic's food initiative and was deeply involved in conceptualizing the graphic storytelling... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Driskill Hotel Driskill Ballroom 604 Brazos St

9:30am

Are You in a Social Media Experiment?
In their 2009 Science article, “Computational Social Science”, David Lazer and colleagues wrote that our online activity “leaves digital traces that can be compiled into comprehensive pictures of both individual and group behavior, with the potential to transform our understanding of our lives, organizations, and societies.” Six years later, academia and industry alike are compiling like mad, and there’s a good chance you’re a part of the data they’re looking at – consider, for example, Facebook’s much-criticized study attempting to study “emotional contagion” by manipulating users’ news feeds. Is that burst of activity good or bad for you as a social media user? What sorts of things are researchers trying to learn, and why? This panel of academic and industry experts on social media analysis and experimentation will talk about the issues from technological (what’s possible?), policy (what’s appropriate?), and commercial (what’s it good for?) perspectives.

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Speakers
avatar for Jason Baldridge

Jason Baldridge

Chief Scientist, People Pattern
Jason Baldridge, PhD, is co-founder and Chief Scientist at People Pattern, the first audience intelligence platform based on data science that uncovers and analyzes the unique “Who” behind audiences. People Pattern optimizes efforts in market research, content management, lead... Read More →
avatar for Jennifer Golbeck

Jennifer Golbeck

Assoc Professor of Information Studies & Dir of the Human-Computer Interaction Lab, University of Maryland
Jennifer Golbeck is Director of the Human-Computer Interaction Lab and an Associate Professor in the College of Information Studies at the University of Maryland, College Park.
avatar for Philip Resnik

Philip Resnik

Professor, University of Maryland
Philip Resnik is a professor at the University of Maryland, with appointments in Linguistics and at the Institute for Advanced Computer Studies, and his entrepreneurial experience includes being technical co-founder of CodeRyte (clinical natural language processing, acquired in 2012... Read More →
avatar for Michelle Zhou

Michelle Zhou

Co-Founder & CEO, Juji Inc
Dr. Michelle Zhou is a co-founder and CEO of Juji, Inc. (www.juji.io), a high-tech startup specializing in helping users automatically discover their individuality traits, such as major strengths and weaknesses, motivators and turnoffs, and cognitive and emotional DNAs, from their... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon 8 110 E 2nd St

9:30am

Assume and Make an Ass Out of You and Your Startup
When you decrease your startup’s risk, you increase its value. If you can define your core assumptions and test them as quickly and cheaply as possible, you can put your startup on the right track to grow to a successful business. You can build a business model around those assumptions and prove them, then have the evidence you need to prove your company’s worth when you go out to fundraise. DreamIt Co-Founder Steve Welch speaks with DreamIt alums about how they have successfully used this methodology to prove his business model and make a case with investors.
Presented by DreamIt Ventures.

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Speakers
avatar for Nick Rosenthal

Nick Rosenthal

Co Founder & CEO, Drop 'til You Shop, DreamIt Ventures
Nick Rosenthal is co-founder and CEO of Drop 'til You Shop. Drop ’til You Shop helps online retailers sell goods faster, more profitably and with a sense of adventure. Our live-sale shopping events have been described as “an obsessive video game” (Bloomberg), “an adrenaline-fueled... Read More →
SW

Steve Welch

Founding Partner, DreamIt Ventures


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon A 500 E 4th St

9:30am

Beyond Pixels: User Experience Is Your Product
While software continues to eat the world, customer experience transcends the typical technology interfaces. Applying customer-centric user experience and product design principles allows for old problems to be approached from a new perspective - and this leads to incredible disruption and innovation.
One of the core principals of design is that the user experience is the product, and this holds true in software that has a heavy offline component. A great mobile app isn't enough. Every interaction - digital and physical - needs to be mapped out and viewed holistically.
During this fireside chat, technology commentator Ryan Block will interview Kevin Gibbon, the co-founder and CEO of Shyp, on designing a holistic experience that reimagines a long-held convention, the arduous shipping process. The conversation will challenge audience members to shift their mindset beyond the confines of digital and design for deep relationships with customers, on and offline.

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Speakers
avatar for Ryan Block

Ryan Block

VP of Product, AOL Alpha
Ryan is VP of Product at Aol, where he co-directs Alpha, the company’s consumer products lab. Prior to Alpha, Ryan ran the design team for Aol’s Brands division.
avatar for Kevin Gibbon

Kevin Gibbon

Co-Founder/CEO, Shyp
Kevin Gibbon is co-founder and CEO of Shyp, the on demand service that makes shipping items anywhere in the world frictionless. An engineer and entrepreneur, Kevin first anticipated the opportunity to transform the shipping industry in college, when the complexity of shipping forced... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon B 110 E 2nd St

9:30am

Can Common Food Goals Find Common Ground?
When you hear the words ‘GMO Transparency,' what comes to mind? Information? Labels? Accountability? The definition may vary but how we get there is through a simple goal – giving consumers the information they need to make informed decisions about the food they eat. With common goals should come common ground that benefits everyone in the food value chain, but are the differences in approach creating a divide that will prevent us from ever truly achieving that goal?
Let's discuss the challenges that have kept two of the biggest voices in the push for food transparency on opposite sides of the table for too long. Talk about what defines transparency, what’s widening the divide between those working for it, and the ways we can work together to achieving our common goal.
*This panel was proposed by GMO Answers. GMO Answers and Ben & Jerry’s collaborated on the format and choice of moderator, and have mutually agreed to have GMO Answers cover the cost of the moderator’s appearance.

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Speakers
avatar for Cathleen Enright

Cathleen Enright

Exec Dir, Council for Biotechnology Information
Cathy is the executive director of the Council for Biotechnology Information. She is also the executive vice president for food and agriculture at the Biotechnology Industry Organization. Cathy earned her PhD in Biochemistry and completed her postdoctoral training at The Johns Hopkins... Read More →
avatar for Tamar Haspel

Tamar Haspel

Columnist, Washington Post
Tamar Haspel is a journalist who's been on the food and science beat for the best part of two decades. She writes a monthly Washington Post column, Unearthed, which covers food supply issues: biotech, pesticides, food additives, antibiotics, organics, nutrition, and food policy. When... Read More →
avatar for Chris Miller

Chris Miller

Activism Mgr, Ben & Jerry's
Chris Miller is the Social Mission Activism Manager at Ben & Jerry's, a unique position in the corporate world. He is responsible for development and execution of the company’s issue advocacy campaigns rooted in its progressive mission and values.  Ben & Jerry’s has a long history... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Driskill Hotel Maximilian 604 Brazos St

9:30am

Chile, Colombia, Mexico, Peru: Better Together
With the creation of the Pacific Alliance three years ago, Chile, Colombia, Mexico and Peru decided to move toward deeper economic and commercial integration.
Our four countries represent 214 million people, and our economies have a combined GDP of $2.1 trillion, which accounts for 37 percent of Latin America’s total GDP. Our foreign trade adds more than $1.13 trillion, and we receive 45 percent of total foreign investment flows in Latin America.
The Promotional entities ProChile, ProColombia, ProMéxico and PromPerú, and close work between the public and private sectors, LAB4 was created to be a laboratory of ideas concerning entrepreneurship and innovation which seeks to create the environment for businesses to be global.
In the panel we will discuss these efforts. We will talk about what experience each country is bringing to the table. And our efforts to create a fertile environment for companies to growth and share capital. Each country’s bringing unique experience.

View official listing on sxsw.com

Speakers
avatar for Erick Aponte

Erick Aponte

Trade Commissioner, Trade Commission Of Peru
Erick Aponte is the Trade Commissioner of Peru in Miami, directing the Trade Commission- a division of the Ministry of Foreign Trade and Tourism of Peru which oversees the promotion of bi-lateral trade with the United States, tourism to Peru and Foreign Direct Investment to Peru for... Read More →
avatar for Sebastian Gomez

Sebastian Gomez

Exec Rep, ProColombia
Sebastian Gomez is the Trade Representative in Central U.S.A. for Colombian IT and audiovisual companies. Working directly for the Colombian Government Trade Bureau, Proexport Colombia. He works closely with Colombian and North American companies in creating opportunities of nearshore... Read More →
JC

Julio Carlos Marron

Sr Investment and Trade Commissioner of Mexico in Texas, Promexico
JV

Jorge Valdes

Consul General of Chile in Houston, Chile consulate in Houston


Saturday March 14, 2015 9:30am - 10:30am
ACC Room 10AB Austin Convention Center

9:30am

Church and Tech: The Unlikely Union Yields Real Help
An African American church leader and a Jewish digital entrepreneur walk into a bar… In this session, we’ll explore the unlikely (and some may say unholy) partnership forged between faith-based leaders and the lesbian-led, disruptive digital startup Benevolent. During this time of intense social action around African American communities, now is a critical time to consider where the tech world fits and stands. Join this session for real talk about what it takes to help people in American overcome challenges and how two vastly different leaders see the potential to forge real change and progress. In this conversation, Diane Johnson brings the church background including the soul and personal guidance while Benevolent founder Megan Kashner brings technology and a crowd of caring strangers. Come to this session to ask hard questions, draw inspiration and consider how your talents can combine with unlikely allies’ to impact people’s lives in important ways.

View official listing on sxsw.com

Speakers
avatar for Diane Johnson

Diane Johnson

President & Founder, Mmapeu Management Consulting
Diane J. Johnson, Ph.D., M.Div 30+ years of experience, learning and service - business, public, community & social sectors. Intersection of community transformation, diversity & inclusion, organizational change, Spirit. Has trained, consulted and partnered with more than 8K orgs... Read More →
avatar for Megan Kashner

Megan Kashner

Founder & CEO, Benevolent
Megan Kashner, LSCW, MBA, Ticked Off Social Worker, Founder & CEO of Benevolent is a seasoned nonprofit leader with more than 20 years of strategic management, community partnership building and organizational planning experience across the nonprofit sector.


Saturday March 14, 2015 9:30am - 10:30am
ACC Room 6AB Austin Convention Center

9:30am

Cultural Placemaking Through Interactive Storytelling
In this fun and interactive workshop, heritage and preservation will be juxtaposed with interactive storytelling. Every community has its stories, its history and its legacy that we want to pass on. Austin's African American Cultural Heritage District invites you to share your ideas of giving the district a dynamic on-line presence. This map is of and is grounded in the African American Cultural Heritage District, comprising much of east Austin. This is an area of Austin rich in history and culture, but whose stories are often overlooked or not known in the rapidly growing Austin and gentrification of the neighborhood.
We will demonstrate our new interactive Discover Heritage Map which we collaboratively produce interactive multi-media with local middle school students. Hear what we've done so far and share your ideas for future development in a fun and interactive workshop.

View official listing on sxsw.com

Speakers
avatar for Lisa Byrd

Lisa Byrd

Exec Dir, African American Cultural Heritage District
Lisa Byrd describes herself as a cultural worker. Cultural workers are those who provide opportunities for the creation and exhibition of culturally based art works and that they see those works as tools for community development and social change.
TE

Tim Eubanks

Facilitator, Eubanks Facilitation
avatar for Matthew Gossage

Matthew Gossage

Project Mgr, African American Cultural Heritage District
Filmmaker, journalist, teaching artist and Project Manager for African American Cultural Heritage District. Matt works with students at Kealing Middle School to make films, music, animations and other media to create the new Discover Heritage Map. This interactive community tool connects... Read More →


Saturday March 14, 2015 9:30am - 10:30am
ACC Ballroom F Austin Convention Center

9:30am

Digital Shift: Tomorrow's Relationships and Ideals
Technology and the rapid pace of innovation is having a profound effect upon all of our lives. Take for instance the influence that digital spaces – from chat rooms and blogs through to social networks – have exerted upon our real world identities and our relationships with others.
Yet looking forward, we can only begin to anticipate what the arrival of some of the latest and greatest ‘game changing’ technologies may have upon who we are in the future. From the latest generation of wearables and the biometric revolution, through to Oculus Rift and the future of virtual reality, along with great excitement and possibility comes great tension and concern surrounding how our lives may transform.
This discussion will explore some of the transformations that may be in store for us in the next ten years as some of today’s most cutting edge innovations become seemingly more pervasive in our daily lives.

View official listing on sxsw.com

Speakers
avatar for Daniel Bluzer-Fry

Daniel Bluzer-Fry

Sr Planner, The Lab Strategy
Prior to working at The Lab, Daniel received numerous awards for excellence at Monash University and worked as a freelance researcher and brand planner through Asia.
avatar for Kristy Richards

Kristy Richards

Dir, The Lab Strategy
Kristy is a Strategy Director at The Lab – a research driven strategic consultancy that helps brands through being at the forefront of emergent cultural trends.


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon 7 110 E 2nd St

9:30am

Does the IoT Need to Be User-Centered? We Say Yes
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
We will bring together leaders from Disney, Misfit & Sensoria to discuss leading with user experience in the Internet of Things (IoT) space.
IoT is a rapidly growing opportunity area for companies in the technology space, but IoT offers today are mostly driven by technological capabilities of connecting this to that. Assuming that in the future connection will be a given, and everything will be connected by default, then, the real value in the IoT space is in building on these connections to create meaningful user experiences. Disney's magic band, Misfit's rapidly diversifying self-tracking offers and Sensoria's smart garments are outstanding cases for experience design in IoT. In this panel, together with three leader strategists from these companies, we will discuss the future of connected devices, the value and importance of the experience aspect, and how it can be incorporated in the strategies of companies and individuals developing offers for this domain.

View official listing on sxsw.com

Speakers
JB

Justin Butler

VP of Business Dev, Misfit Wearables
Justin Butler leads business development at Misfit Wearables where he works with design, engineering, and other Misfit teams to build the business of highly wearable computing products. Prior to Misfit, Justin was a Director of Business Development at Synthetic Genomics. He holds... Read More →
avatar for Mario Esposito

Mario Esposito

CTO & Co-Founder, Sensoria
MJ

Michael Jungen

Director of Parks & Resorts Developmen, Walt Disney Parks and Resorts
Michael has been with Disney's Parks and resorts since 1999. Before taking his position as Director of Parks and Resorts development, his role was Director, WDW Ticketing, Disney Gift Card Services & Operations Automation Integration. During his time at Disney, Michael has led many... Read More →
CM

Chris Massot

Partner, Claro Partners
Chris Massot is a Partner at Claro Partners. He is a business leader and strategist with a long history of guiding companies through the reinvention and evolution of their businesses. Before joining Claro he was the CMO of Synapse Product Development, where he helped transform the... Read More →
AP

Amy Puliafito

Dir of Communications, Misfit
AC

Aaron C Teersteg

Internet of Things Evangelism Team Mgr, Intel Corporation


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 208 110 E 2nd St

9:30am

Hacking the Brain: What's Next for Neuro-Health
Dr. Geoffrey Ling (Director, DARPA's Biological Technologies Office) and Dr. Murali Doraiswamy (Professor, Duke Institute for Brain Sciences) will discuss recent breakthroughs in neuromedicine and neurotechnology, and the promise they hold for maximizing our cognitive agility and mental well-being, detecting and treating brain disorders, and enhancing brain longevity.

View official listing on sxsw.com

Speakers
avatar for Murali Doraiswamy

Murali Doraiswamy

Professor, Duke University
avatar for Geoffrey Ling

Geoffrey Ling

Dir (SES) BTO, DARPA


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 201-202 110 E 2nd St

9:30am

Killing Trinkets: 3D Printing Interactive Devices
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In the near future interactive devices will be printed rather than assembled. Devices with active components will be created as a single object, rather than assembled from separate mechanical, electrical, and optical parts. Although 3D printing has become synonymous with the creation of throw-away plastic ‘trinkets’, many of the building blocks for advanced functional 3D printing are already in place.
In this talk we discuss our recent work with 3D printing hardware, software, and materials that will make “printed devices” a reality. Topics covered include: printed optical structures for display, sensing, and illumination; printed 3D tags read using see-through imaging; and finally the hardware, software, and material science enabling highly conductive 3D circuitry.

View official listing on sxsw.com

Speakers
avatar for Michael Bell

Michael Bell

Co-Founder, Hardware Lead, Voxel8
Come visit "Killing Trinkets: 3D Printing Interactive Devices" on Saturday, March 14th from 9:30-10:30AM! http://schedule.sxsw.com/2015/events/event_IAP43559
avatar for Karl Willis

Karl Willis

Co-founder, Addimation Inc
Karl D.D. Willis is co-founder of Addimation, Inc. He holds a Ph.D. in Computational Design from Carnegie Mellon University and most recently worked as a Principal Research Engineer at Autodesk and in the Interaction Group at Disney Research. His research has been presented internationally... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 211-212 110 E 2nd St

9:30am

Mastermind Construction Zone
The idea of a "Mastermind Group" has been around for over 75 years, yet few people understand how to curate a long-term and mutually beneficial peer group. A Mastermind Group is how you can take "networking" and turn it into actionable support by creating a personal board of directors who meet regularly and lend continuing advice and counsel.
In today's internet world the idea of constructing a Mastermind Group no longer is predicated on geography, and attending an event like SXSW can be the right pool from which to begin finding like-minded people who are committed to similar levels of career advancement.
Business owners and entrepreneurs who participate in formal (and costly) peer organizations often swear that these associations have a direct impact on their company's growth. Having peers who have "been there, done that" can limit needing to learn from your own mistakes. But you need not be the CEO to have the power of a group that can show you the best path.

View official listing on sxsw.com

Speakers
EG

Eliz Greene

Consultant, Embrace Your Heart
avatar for Gerry O'Brion

Gerry O'Brion

Speaker/Consultant, What Big Brands Know
After years as an executive with billion dollar brands, Gerry O'Brion is now a professional speaker and strategy consultant who uses big company strategies to grow businesses of all sizes, regardless of their budget.
avatar for Jessica Pettitt

Jessica Pettitt

Consultant, Good Enough Now
Audiences are inspired to stand up and take action as Jessica Pettitt leads them down the path to understanding they are good enough to make the changes they seek. Challenging long held assumptions about the type of people who drive change and are successful, Jessica eradicates excuses... Read More →
avatar for Thom Singer

Thom Singer

Speaker/Trainer, Cool Things Entrepreneurs Do Podcast
Thom Singer is the host of the widely popular “Cool Things Entrepreneurs Do” podcast. He has an eclectic background working in sales, marketing and business development roles for Fortune 500 Companies, Law Firms, and entrepreneurial ventures. He believes that all opportunities... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon 1 110 E 2nd St

9:30am

Mobile Beyond Marketing: The Era of UnAdvertising
Mobile is consumers’ most dominant screen and apps are now the primary way they interact with brands. The implications to marketing and advertising are massive since consumers who have curated your brand onto their devices don’t expect you to advertise to them, but rather un-advertise, i.e. serve them with value, not jingles. Mobile’s full transformative power demands businesses adopt a broader mindset, shed a broadcast reach-and-frequency mentality and focus on authentic, utility-laden content and direct engagement. This Mobile Saturday session will illuminate how leaders are building stronger relationships with un-advertising strategies, scaling targeted content, and operationalizing mobile across their organizations and stakeholders.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
BH

Brent Hieggelke

CMO, Urban Airship
Brent Hieggelke is the CMO of Urban Airship, which enables the world's top brands to earn and maintain a presence on their customers' mobile devices through mobile relationship management solutions. Previously, he spent a decade helping brands optimize digital marketing initiatives... Read More →
avatar for Sonia Nagar

Sonia Nagar

VP Product, RetailMeNot
Sonia Sahney Nagar is Vice President of Product at RetailMeNot. Prior to RetailMeNot she was the co-founder & CEO of Pickie, a venture-backed tablet shopping app that was acquired by RetailMeNot. Sonia started her career as an engineer in General Motors' Advanced Engineering group... Read More →
avatar for Arlie Sisson

Arlie Sisson

Mobile Strategy, Starwood Hotels & Resorts
avatar for Brendan Wright

Brendan Wright

Dir/Intl Mobile Prod, Wal-Mart
As part of the Walmart Labs mobile team, Brendan is responsible for the mobile strategy and product management for Walmart's international markets. During his time at Walmart, he and his team have launched multiple award winning mobile products and have grown mobile revenue to over... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

9:30am

Nat Geo Captures the World For Nokia, With a Phone
Join us on assignment with a National Geographic photographer as he travels the globe shooting seven of the world's natural wonders, with only a camera phone. The image files he sends back must withstand a three page spread in the magazine, and win him over.
The panel discussion will explain how an advertiser, a creative agency and a photography industry expert used authentic storytelling to enrich consumers' ad experience. Speakers from Nokia Lumia (Microsoft), National Geographic's in-house agency National Geographic Creative and NG photographer Stephen Alvarez discuss the origins and outcome of a custom global ad campaign for the Nokia Lumia series. The project involved tasking a notable photographer with using only the handheld devices to capture National Geographic worthy images of the world's natural wonders. The images from this authentic assignment were then used in Nokia's integrated campaign, highlighting the quality of the built-in camera and the new smartphone camera technology.

View official listing on sxsw.com

Speakers
avatar for Stephen Alvarez

Stephen Alvarez

Photographer, Alvarez Photography/Represented By National Geographic Creative
Photographer and film maker Stephen Alvarez produces global stories about exploration, adventure and culture. Alvarez has been a National Geographic Magazine photographer since 1995. He has published over a dozen stories with the magazine, including the discovery of an ancient Incan... Read More →
avatar for Tiina Jaatinen

Tiina Jaatinen

Sr Comm Mgr, Microsoft
Tiina Jaatinen is the Editor in Chief for Microsoft’s Lumia Conversations blog, one of the most influential corporate and technology blogs in the world. She oversees a team of superstar editors, bringing alive stories about the latest technology, innovations and people shaping the... Read More →
avatar for Alice Keating

Alice Keating

VP Sales & Mktg, National Geographic Creative
avatar for Richard Kelly

Richard Kelly

Photographer, Indigo Factory Inc
Tech + Art I photograph people for publishers and organizations. I teach photography and the art of commerce I write about the business of art and photography I host a webinar Evolution / Revolution for ASMP I am a father of a 10 year old tech artist geek girl I like Documentaries... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

9:30am

Netflix Shares a Decade of A/B Test Learning
In order to continually improve the customer experience the Netflix product, design and algorithm teams have run over a thousand A/B tests with tens of millions of users. We have had many successes and, even more importantly, many more failures. If too many of our tests are wins then we’re not pushing hard enough and not learning enough.
For years we made steady progress but 2010 was a turning point. As we started doing large scale UI testing on the “ten foot experience” we learned a smarter way to do A/B testing, rapidly accelerated the pace of product innovation.
Todd Yellin will share an assortment of design and algorithm wisdom gleaned from getting at the truths that can only be gained from focusing on actual user behavior. He’ll share some less obvious lessons about interaction design gained from some supposedly sure bets that flopped. And other more successful tests run on the interfaces and algorithms from sign up to content discovery to actual viewing experience.

View official listing on sxsw.com

Speakers
avatar for Todd Yellin

Todd Yellin

VP Prod Innovation, Netflix
Todd S. Yellin has enjoyed a career dedicated to film and TV entertainment. He started working at Netflix nine years ago. His current role as VP of Product Innovation revolves around changing the way people find great streaming content to watch over the internet on their TVs, computers... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon D 110 E 2nd St

9:30am

OAuth2: The Swiss-Army Framework
OAuth2 is the predominant standard for web authorization. While OAuth1 is a protocol, OAuth2 is an authorization framework. Why the distinction? OAuth2 is used by Google, Facebook, Adobe, Salesforce, Github, and many more, for everything from web and mobile authentication to backend service calls. This session will focus on the myriad of ways OAuth2 can be used to protect APIs, and how companies are implementing OAuth2 in the real world. We will cover the basics of the specification, and its core components. We will learn about grant types and when to use each one. We will discuss the ways the framework is being extended with technologies like JWT and JWT Bearer. We will cover OpenID Connect, and how it is used instead of SAML to handle SSO and federated logins. Finally, we will discuss how OAuth2 continues to evolve going forward. You will leave with a sound understanding of the specification which secures many of today's web services.

View official listing on sxsw.com

Speakers
avatar for Brent Shaffer

Brent Shaffer

Software Engineer, Adobe Systems Inc


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon A 110 E 2nd St

9:30am

Patient Power: A Data and Mobile Health Revolution
It has been estimated that as much as 90% of all data in the world has been generated in the past two years. While “big data” has dramatically changed the way we live our lives from shopping to social interactions, the big data revolution is just beginning to touch the most sacred aspect of our lives: our health. This panel will discuss the current state and future of the big data revolution in health and personal wellness, as well as the challenges to building a data-driven health system. The panel will discuss how mobile devices have the potential to allow patients to own and manage their personal health data, and how computing advances may enable big data analytics to promote health and wellness. The panel will also focus on how this fundamental shift in health data ownership – from providers to individuals – will empower us to understand our personal health like never before. Panelists include representatives from the healthcare, computing, mobile, and data analytics sectors.

View official listing on sxsw.com

Speakers
avatar for Jay Boisseau

Jay Boisseau

CEO, Vizias
Jay Boisseau is the CEO and co-founder of Vizias, which designs and develops solutions that require advanced computing and data technologies. Vizias works with computing vendors to develop powerful capabilities for societal impact, especially in healthcare, urban planning, energy... Read More →
avatar for Matthew Cowperthwaite

Matthew Cowperthwaite

Dir of Research, NeuroTexas Institute Research Foundation
Matt is the Director of Research & Technology for NeuroTexas Institute at St. David's HealthCare. He leads their research programs in computational neuroscience and clinical informatics. Prior to joining NeuroTexas Institute, Dr. Cowperthwaite was a biomedical informaticist at the... Read More →
EJ

Edmund Jackson

Chief Data Scientist, HCA
Edmund Jackson is the Chief Data Scientist for Hospital Corporation of America (HCA), which is the largest hospital management company in the US. HCA’s is in the midst of creating the largest electronic health record (EHR) in the history of the nation. Dr. Jackson is responsible... Read More →
avatar for Maninder Kahlon

Maninder Kahlon

Exec Dir, Dell Medical School/University of Texas at Austin
Mini Kahlon is Vice Dean for Partnerships & Strategy at The University of Texas Dell Medical School. In this role, Mini is building the vision and ecosystem for how a new medical school with its transformative goals for improving health will drive innovation in Austin.


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 203-204 110 E 2nd St

9:30am

Politics of Innovation: DC, Tech Working Together
Join Engine, US policymakers, and tech leaders to discuss the issues facing tech, innovation, and entrepreneurs in the new Congress. Are we keeping score yet?
The New Economy is driven by founders, funders, innovators, entrepreneurs, and the consumers who fuel them. For decades, US policymakers have been behind the pace of innovation and seemingly too inundated by the rapidly changing landscape to sort through the noise and launch policies to protect both the consumer and the competitive landscape.
Join Washington’s public and private sector champions of innovation and entrepreneurs for a series of discussions on the 114th Congress’ challenges and opportunities; the likelihood of progress on privacy, patent reform, capital access, open internet, spectrum allocation, and cybersecurity; and what YOU can do to make a difference.
Engine is a technology policy, research, and advocacy organization that bridges the gap between policymakers and startups.
Presented by the Dell ATC Policy Labs

View official listing on sxsw.com

Speakers
EE

Evan Engstrom

Policy Dir, Engine
Evan Engstrom is the Policy Director for Engine—an advocacy and research non-profit that connects government and the startup community, educating policymakers on issues of importance to tech startups—where he develops Engine's positions on the key policy issues facing entrepreneurs... Read More →
SJ

Senator Jerry Moran

Senator, US Senate
JS

Jason Seats

Managing Dir, Techstars
Jason Seats is the Managing Director of Techstars in Austin.
KS

Krysten Sinema

US Representative, Austin Technology Council
KS

Kyrsten Sinema

US Representative, US Congress


Saturday March 14, 2015 9:30am - 10:30am
Omni Downtown Capital Ballroom 700 San Jacinto

9:30am

Rent vs Buy: Everything You Must Know
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
It’s time to move out of your parents’ basement. But seriously, how much house can you actually afford – and is renting really “throwing your money away?”
Trulia’s Housing Economist Ralph McLaughlin will demystify the economics of house hunting. Even if you're not looking for a new place right now, this talk will reveal truths about cities, neighborhoods, and real estate that are second-nature to economists, but sound foreign to everyone else. You'll walk away with a better understanding of why prices and rents are soaring (psst…you can't just blame the tech industry), and realize that:
You can't have it all. There are tradeoffs. No one city, neighborhood, or home has everything you want.
You'll need to answer some tough questions honestly: Are you a saver? Can you stand commuting? How safe is your job?
You must do some math. No way around it – sooner or later, you'll need to figure out what you can afford and whether renting or buying makes more sense.

View official listing on sxsw.com

Speakers
avatar for Jed Kolko

Jed Kolko

Chief Economist & VP of Analytics, Trulia
Jed Kolko, Chief Economist and VP of Analytics, oversees Trulia's research programs. Applying a background in economic development and research methods, he transforms real estate data, economic trends, and public policy debate into digestible insights for home buyers, sellers and... Read More →
avatar for Ralph Mclaughlin

Ralph Mclaughlin

Housing Economist, Trulia
Ralph McLaughlin is Trulia's Housing Economist, and conducts research on housing market trends and real estate search patterns. His educational credentials include a B.S. in Regional Development from the University of Arizona and a Ph.D. in Planning, Policy, and Design from the University... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 408-409 110 E 2nd St

9:30am

Secrets of Growth Hacking: From Zero to $50M
Growth Hacking. Whether you love the term, hate it, or never heard of it, when it comes to building businesses, it’s how new companies and ideas are creating breakout success. But what exactly is growth hacking and how does it work? Some of the leading growth experts will share their growth hacking secrets, including the strategies and techniques they’ve used to create companies worth billions.
You’ll learn how to go from great idea to a growing business with big time revenue. Along the way they’ll dispel common growth myths and share their favorite hacks for finding growth. Whether you’re a startup founder or a Fortune 500 marketer, you’ll learn what it takes to really drive exponential growth.

View official listing on sxsw.com

Speakers
avatar for Tammy Camp

Tammy Camp

CEO & Founder, Action Factory
An entrepreneur since the age of 21, Tammy has taken part in numerous successful business endeavors, facilitating over $1 Billion+ in sales. Tammy has collaborated with organizations such as Lloyds TSB, Hotwire.com, Holiday Autos and eBay to scale their businesses on an international... Read More →
SE

Sean Ellis

CEO & Founder, Qualaroo Inc
NP

Neil Patel

Co-Founder, KISSmetrics


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

9:30am

Smartcuts: How to Accelerate Change That Matters
What can Skrillex, the Cuban Revolution and 20-year-old rocket scientists teach us about innovation? Why did Michelle Phan become a lasting YouTube personality, while the Double Rainbow Guy flamed out? Why are the best US presidents the ones with the least amount of political experience – and what can the rest of us learn from their stories?
Award-winning journalist and entrepreneur Shane Snow is obsessed with exploring why some people and companies are able to achieve incredible things in implausibly short amounts of time, while others fall by the wayside. What sets those wildly successful overachievers apart? They think like a hacker – applying what psychologists call lateral thinking to creative problem solving. Snow shares patterns distilled from years of studying superlatives in business and history in a dynamic session that’s been described as good to great meets MacGyver.

View official listing on sxsw.com

Speakers
avatar for Shane Snow

Shane Snow

CCO, Contently
Shane Snow is the Chief Creative Officer of Contently and author of Smartcuts: How Hackers, Innovators, and Icons Accelerate Success.


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon D 500 E 4th St

9:30am

Social Media: Breaking News or Fixing News?
Have Facebook, Twitter and other similar platforms strengthened or weakened the overall ecosystem of journalism and publishing? This session features a panel of social media editors and journalists who will voice their views on the impact that social media platforms are having on news gathering, reporting and engaging audiences. Featuring: Kai Ryssdal, host, "Marketplace" Radio; Michael Roston, Social Media Editor, The New York Times; Alison Lichter, WSJ, Social Media Editor and Eric Carvin, AP Social Media Editor, Board member, Online News Association. Presented by The Knight Foundation

View official listing on sxsw.com

Speakers
avatar for Eric Carvin

Eric Carvin

Social Media Editor, Associated Press
Eric Carvin is the social media editor at The Associated Press, where he directs social strategy throughout AP’s global news operations. He oversees the use of social media to uncover breaking news, gather user-generated content, connect with readers and share AP content. He also... Read More →
AL

Allison Lichter

Social Media Editor, The Wall Street Journal
Allison Lichter is the Social Media Editor for The Wall Street Journal, overseeing the paper's social media engagement efforts.
avatar for Michael Roston

Michael Roston

Sr Staff Editor Social Media, The New York Times
I'm the senior staff editor for social media at The New York Times. Before that I worked as the overnight home page producer for nytimes.com.
avatar for Kai Ryssdal

Kai Ryssdal

Host, "Marketplace", Marketplace
Kai Ryssdal has been the host and senior editor of Marketplace, public radio’s program on business and the economy, since 2005. He joined American Public Media in 2001 as the host of Marketplace Morning Report.


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

9:30am

Startup Success: From Formation to Exit
Resources for startup and growing companies are limited, and often the last thing any young company wants to hassle with is lawyers. However, legal issues can cripple a company in a heartbeat. This session aims to introduce entrepreneurs to the most common legal issues faced by start up companies. We will give primers on several key areas of the law including incorporation, intellectual property, labor & employment, funding, and dispute resolution. We'll also cover classic pitfalls of startups, key areas of business that should not be underestimated, and when to seek outside counsel.
Presented by Gardere Wynne Sewell, LLP

View official listing on sxsw.com

Speakers
avatar for Adam Hull

Adam Hull

Assoc, Gardere Wynne Sewell LLP
Adam Hull is an associate in the Corporate Practice Group at Gardere. He provides public and private companies counsel on complex business matters, including mergers and acquisitions, securities, private equity and venture capital financing.
avatar for Rick Jordan

Rick Jordan

Assoc, Gardere Wynne Sewell LLP
Gardere attorney Rick Jordan has a diverse corporate practice and is a sought-after adviser on business transactions. His experience profile covers a broad spectrum of corporate matters, with a focus on venture capital financings (representing investors and issuers), mergers and acquisitions... Read More →
EL

Evan Loomis

Partner, StartupRunner


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Room 400-402 500 E 4th St

9:30am

Stepping Outside Your Comfort Zone
Got the entrepreneurial bug? Want to start a new business? How about moving it across the world? As a young, rising entrepreneurial star, anything is possible, but there’s a lot of preparation and planning needed before the big move to ensure you don’t end up homeless and naked on the streets of your new city.
Led by entrepreneur, Codeship CEO and recent US transplant Mo Plassnig, this session will offer an insider’s perspective on what it takes for a global entrepreneur to leave his comfort zone, step outside the bounds and make the huge move overseas. Mo will offer a play-by-play on his decision to uproot his team (and life) by moving to Boston. Walk through the action plan that resulted in a successful US launch, a network of powerful investors, reporters and friends. Oh, and an apartment fully stocked with all the necessities – including a full drawer of underwear!

View official listing on sxsw.com

Speakers
avatar for Moritz Plassnig

Moritz Plassnig

CEO & Co-Founder, Codeship
Moritz Plassnig is cofounder & CEO of Codeship, a developer tool company with offices in Boston/MA and Vienna/Austria. Codeship enables software companies to speed up their software deployment through an automated process. Its products are used by customers & thousands of developers... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Room 412 500 E 4th St

9:30am

SXSW Home Room
Attend a SXSW Home Room session to achieve a few goals: first and foremost, you'll get tips from SXSW staff on the most compelling content and networking events for that day. These SXSW Home Room sessions are also a great way to meet other registrants with similar interests as yours. Strong one-on-one connections are the key to maximizing your SXSW experience!

View official listing on sxsw.com

Speakers
avatar for Tammy Lynn Gilmore

Tammy Lynn Gilmore

Nonprofit Evangelist, SXSW STAFF
SXSW Interactive nonprofit evangelist, Gaelic footballer, sometime singer and actor. Austin, TX is where my heart is! I work on Global Impact and Policy programming for SXSW Interactive as well as SXgood programming, SXAméricas programming and the Dewey Winburne Community Service... Read More →
avatar for Danielle Zamora

Danielle Zamora

IA Exec Asst, SXSW STAFF


Saturday March 14, 2015 9:30am - 10:30am
ACC Room 9ABC Austin Convention Center

9:30am

The Evolution of the Web
The web has changed a lot in just the past few years and continues to grow in exciting ways. We have new devices and interaction paradigms as well as increasing expectations from users. In this session we will explore inspirational examples of where the web is headed and what new opportunities these provide. We’ll look at demos and techniques that allow us to take advantage of what we have today while looking to the possibilities of the future.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for CJ Gammon

CJ Gammon

Computer Scientist, Adobe Systems Inc


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon E 110 E 2nd St

9:30am

The Fashion Hack: Experimentation and Co-Creation
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Fashion folk and tech developer worlds wouldn’t have been the most obvious bedfellows a few years ago, but as the fashion and tech industries become even closer aligned so do these partnerships. In 2013, the world’s first fashion hackathon hit the catwalk at Mercedes-Benz Fashion Week- with the fashion industry wide mouthed and the tech industry feeling a little uneasy.
Whilst hackathons have continued to evolve as a medium to accelerate innovation within fashion, others have chosen to invest in the future of retail through in-house labs and incubators. John Lewis, Nordstrom, and Zappos are some that are exploring the possibilities of developing tech under their own roofs- allowing them to experiment, innovate, and rethink the retail landscape.
Panelists will explore how businesses can utilize entrepreneurial thinking to excite and develop. Learn about the startups created in the hacks, and based at the incubators, who have the potential to change the future of the industry. Presented by Decoded Fashion.

View official listing on sxsw.com

Speakers
avatar for Liz Bacelar

Liz Bacelar

Founder/Pres, Decoded Fashion
avatar for Maurizio Rossi

Maurizio Rossi

Co-Founder, H-Farm
I'm the Co-Founder of H-FARM VENTURES an entrepreneurial ecosystem that redefines the role of venture capital and incubator.
avatar for John Vary

John Vary

Innovation Mgr, John Lewis PLC


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 205 110 E 2nd St

9:30am

The Natural Architecture of Social Media
People have talked about the social 'ecosystem', as if it comprises distinct, intelligent consumers for a long time. But they’ve always overlooked one key fact: social-media networks are the heart of the ecosystem. They are holonic structures – individual, but acting as a whole. The creation of social media networks turned computers and smartphones into something amazing: doorways into a landscape, nourished by content and thriving on emotion expressed through the act of sharing. Sharing is the single most important activity that happens on social networks. Our physical computer networks are merely the substrate for a new meta-creature, the social organism. Sharing feeds the living organism, and a new form of social media creates itself in the process. Patrick Mulford will examine this social-media organism through the lens of biomimicry, where you can see the seven basic rules that facilitate life itself are remarkably similar to seven basic principles that drive social media success.

View official listing on sxsw.com

Speakers
avatar for Patrick Mulford

Patrick Mulford

Exec Creative Dir, theAudience Inc
During the past 17 years Patrick has been a creative director, a partner and a board member in a broad range of successful creative businesses. Most notably he's helped build three industry-leading digital and social agencies in the UK and the US; companies that have pioneered how... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

9:30am

The Oslo Startup Story
Oslo is the fastest growing capital city region in Europe. It has a booming startup scene and a strong focus on raising the number of them with international potential.
So what is Oslo’s story? What does the Norwegian business ecosystem look like? What are the region’s challenges? And how does the city work to support startups to successfully launch and grow business ideas? What are the barriers to growth and successful exits? What are the emerging tech and startup companies in Oslo?
Join Vice Mayor Hallstein Bjercke from the City of Oslo, journalist Cecilie Asker (Norway’s biggest daily newspaper) and entrepreneurs Jostein Svendsen CEO from WeVideo and Kjartan Slette Co-founder and COO of Unacast to discover and discuss the Oslo startup story in the SXSW Startup Village.
Visit The Oslo Lounge, 9-19 March
Address: 607 Trinity Street
See www.oslolounge.com for more info and program.
#theoslolounge @theoslolounge
Presented by Oslo Business Region.

View official listing on sxsw.com

Speakers
avatar for Cecilie Asker

Cecilie Asker

Commentator and journalist, Aftenposten
Cecilie Asker is a journalist, commentator and author. For the last ten years she has been working in the biggest daily newspaper in Norway, Aftenposten. She writes mainly about tech, music, television, digital living, and pop culture in general.
avatar for Hallstein Bjercke

Hallstein Bjercke

Vice Mayor City of Oslo, City of Oslo Dep of Culture & Business Development
Hallstein Bjercke is the Vice Mayor for Cultural Affairs and Business Development at the City of Oslo. He has been in this role since 2011, representing Venstre (the Liberal Party). Bjercke and his team at the City of Oslo has the ambition to make Oslo a city for talent and one of... Read More →
avatar for Kjartan Slette

Kjartan Slette

Co-Founder & COO, Unacast
Kjartan Slette was former Head of Music and Head of Strategy in the music streaming service WiMP, now recently launched globally under the name Tidal as the first HiFi lossless global streaming service (recently acquired by Jay-Z). In WiMP Kjartan was responsible for all contract... Read More →
avatar for Jostein Svendsen

Jostein Svendsen

CEO, WeVideo
Jostein Svendsen is the Chief Executive Officer and Co-Founder of WeVideo Inc. Based in Silicon Valley and Oslo, Norway, WeVideo takes the cost, time and complexity out of video production and sharing, all while delivering creative control, social editing/collaboration, “in the... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon E 500 E 4th St

9:30am

The Swedish Innovation Phenomenon
Sweden, a small country in the north that has giants such as IKEA and Volvo, successful bands like ABBA and music producers like Max Martin, as well as the games Candy Crush Saga, Battlefield and Minecraft.
The country has also produced several fruitful solutions within the digital world: Skype, Spotify as well companies such as B-Reel and North Kingdom that take digital campaigns to a whole new level. Not to forget that Hyper Island, one of the world best digital schools was founded in Sweden.
This panel, moderated by Henric Larsson, founder of Chimney, and featuring delegates from the film and education industries will discuss how a small country in the north does it. The session will be inspiring for the ones who are passionate about entrepreneurship and entertaining for everyone!

View official listing on sxsw.com

Speakers
GG

Gustav Garhammar

Dig Dir, Chimney
avatar for Henric Larsson

Henric Larsson

CEO, Chimney
Henric Larsson is the founder and CEO of Chimney. He is a true entrepreneur and has built branches of Chimney in Dubai, Kiev, Warsaw, Moscow, Berlin, Copenhagen and Oslo. He is a person that is passionate about storytelling and branded content and truly believes that an image can... Read More →
FL

Fredrik Loving

GM, DICE LA
avatar for Charlotte Sundåker

Charlotte Sundåker

CMO, Hyper Island
avatar for Anders Wahlquist

Anders Wahlquist

CEO, B-Reel
Anders Wahlquist is the CEO and co-founder of advertising production company/creative partner B-Reel. B-Reel was founded 1999 and has since helped global brands communicate successfully through innovative use of storytelling and technology in web based and traditional channels.


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon K 500 E 4th St

9:30am

Use Computer Vision to Find Nudity, Guns or Bieber
Video has remained a passive medium since its inception & it remains the last asset to become fully digital. What does this mean? A computer, tablet, smart phone or television knows how to display video pixels but has no understanding of what those pixels represent. It has no idea that those pixels make up a moving image of your friend, a celebrity or a product you’d like to buy. But with the ever-changing digital ecosystem, this medium is quickly becoming a pivotal opportunity for brands, content creators and advertisers to understand what’s going on inside the video much like they do with everything else. WIREWAX is leading the pack with a powerful computer vision platform that can automatically extract intelligent metadata from videos for image or facial recognition & to identify everything from nudity, your best friend or a bottle of Dos Equis. A byproduct of this is the ability to create interactive trailers or shoppable videos, linking anything in the video to everything online.

View official listing on sxsw.com

Speakers
avatar for Steve Callanan

Steve Callanan

CEO, WIREWAX
Steve studied Electronic Engineering but started his career in television production. He was the youngest TV producer in the UK when he launched his first 6-part series in 2001 for the ITV network about the controversial private lives of university students. He went on to produce... Read More →


Saturday March 14, 2015 9:30am - 10:30am
ACC Room 12AB Austin Convention Center

9:30am

Wearable Ads: Marketing An Internet of Things
The next great digital revolution is the full integration of connected devices into everyday lives. From activity trackers to wired thermostats and fridges, interactive TVs to connected apparel, the Internet is in our lives and our lives will be on the Internet. This is a seismic shift in how media is distributed and experienced, truly woven into minute-by-minute existence. Now advertising has the opportunity to really piss us off. We ask major brands what their plan is now that the screens have atomized? Does an Internet of Things force marketers to embrace much subtler and longer-lasting relationships with customers than classic advertising ever did? What is the brand’s role and voice when everyday objects, the driving experience, every location, is connected? How do advertising and marketing need to change radically for this next great stage?
Presented By Media Post

View official listing on sxsw.com

Speakers
MD

Michael Deitz

Sr Group Mgr Connected Car and Owner Mktg, Hyundai Motor America
avatar for Anne Keenan

Anne Keenan

SVP Strategy, iCrossing
avatar for Josh Kessler

Josh Kessler

Dir of Mobile, Discover Financial Services
Josh Kessler is the Director of Mobile Platforms and Innovation, E-Business at Discover Financial Services (NYSE: DFS). Discover is a leading credit card issuer, direct bank, and electronic payment services company, and is one of the most recognized brands in U.S. financial services... Read More →
avatar for Jon Werner

Jon Werner

Innovation Explorer, Adidas America
Jon is a member of the Digital Sports team at adidas working with strategic partners, external 3rd party developers, future mobile and wearable experiences and is always searching for the next big thing at the intersection of sport and technology.


Saturday March 14, 2015 9:30am - 10:30am
Sheraton Austin Capitol Ballroom 701 E 11th St

9:30am

What Fashion Can Learn from Female-Led Companies
Despite the fact that women spend the majority of consumer dollars in the United States (controlling more than 80 percent of spending), and populate the majority of fashion jobs, there's a surprisingly thick glass ceiling in fashion. There's a disconnect between the male CEOs of major retail corporations (such as Target), which often cater to female demographics such as young mothers and teen girls.
We'd pull together leaders of fashion, shopping and beauty companies--many of whom we've already profiled on the site--to discuss how big companies can learn from their successes, and how best to cater to today's women.

View official listing on sxsw.com

Speakers
YA

Yael Aflalo

Founder & CEO, Reformation
Yael Aflalo is the CEO and founder of Reformation, a revolutionary lifestyle brand that utilizes sustainable fabrics and practices to create cool and feminine limited-edition collections.  Reformation offers stylish eco-conscious garments, proving that fashion and sustainability... Read More →
avatar for Hayley Barna

Hayley Barna

Co-Founder & Co-CEO, Birchbox
avatar for Tina Craig

Tina Craig

Founder & CEO, Snob Globa Media
LP

Leslie Price

EIC, Vox Media Inc


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 206 110 E 2nd St

9:30am

Why Black Leaders Matter in Technology
The Why Black Leaders Matter in Technology SXSW session will focus on the roles, responsibilities and impact that takes place when you merge of the worlds of entrepreneurship, culture, diversity, leadership and innovation. Sparked from the USA Today article on “Why black leaders matter in technology” (http://bdbx.co/1wR6jnB ). The session will focus on solutions and research from successful Black leaders in various tech industries to provide an outline for all communities. The Why Black Leaders Matter session is an inclusive session for all diverse communities to discuss the role of African-Americans in tech.
The goal for the session is not only to discuss the “why” but cover the who and how can all communities support inclusion and create more leaders in today’s society.

View official listing on sxsw.com

Speakers
avatar for Wayne Sutton

Wayne Sutton

General Partner, BUILDUP.vc
Wayne Sutton is a serial entrepreneur and general partner at BUILDUP.vc. BUILDUP is dedicated to growing global innovations by bringing innovators together from an array of backgrounds and experience – technology, corporate, healthcare, design, environmental, social and political... Read More →


Saturday March 14, 2015 9:30am - 10:30am
ACC Ballroom E Austin Convention Center

9:30am

Why Mobile Puts Consumers in the Power Seat
The domination of mobile and social has returned the consumer to the power seat in regards to when, how and IF they choose to engage with brands. This on-demand media landscape makes enduring brand loyalty essential to any marketer's success. Marketers, brands and publishers must take a customer-centric approach to creating compelling content that’s able to cut through the noise and build lasting consumer relationships. Join us for a discussion with industry pioneers as we discuss best practices and successes for building brand loyalty on mobile In this session, we’ll look at the latest industry case studies, trends and insights to see how successful brands and publishers are leveraging the most personal devices on earth to foster consumer loyalty and stand out among the competition.
Presented by SessionM


View official listing on sxsw.com

Speakers
PK

Paul Krasinski

SVP Business Dev & Strategy, SessionM


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

9:30am

Will Digital Ads Adapt When Cookies Crumble?
Browser-based cookie tracking was a standard advertising solution when users were limited to a single desktop machine. But, in a world dominated by mobile apps and multi-device usage, cookies are eroding as a viable way to reach the right users with the right messages at the right time. SocialCode co-founder and CEO, Laura O'Shaughnessy, will surface how to work smarter as the cookie crumbles. She’ll surface how Facebook, Twitter and Google are using social profiles to enable advertisers to target, message and measure audiences of one, across any device, with more relevant and sequential brand stories.

View official listing on sxsw.com

Speakers
avatar for Laura O'Shaughnessy

Laura O'Shaughnessy

CEO, SocialCode
Laura O'Shaughnessy is the co-founder and CEO of SocialCode, an advertising company that makes the world's largest consumer brands successful on Facebook, Twitter and other social platforms.


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

9:30am

World War A: Humans vs Algorithms
Our world is saturated with personal data. So much so that personal data is a sought after commodity that readily feeds an infrastructure of surveillance. This infrastructure is driven by the algorithms created by corporations that govern it. These systems of surveillance control us by using our past behavioral data to shape our opportunities and manipulate our future behaviors. The more these systems know about us, the more they filter and algorithmically shape our decision-making opportunities. The result is a continuous spiral of data collection and forced identity augmentation. When the systems that govern our society are capable of such control and manipulation, we lose our perception of self and become vulnerable under their gaze. Sous, Inc. explores how dynamic media technologies can expose the invasive existence of surveillance and, act as a shield of privacy. Their products investigate an alternative lifestyle in the modern world of digitized information.

View official listing on sxsw.com

Speakers
avatar for Ceren Paydas

Ceren Paydas

Designer/Researcher, Massachusetts College of Art and Design
Ceren is a visual artist born in Istanbul, Turkey. She earned her BFA in Visual Arts and Visual Communication Design at Sabanci University, where she created public installations, photography, and short films on the theme of voyeurism. Ceren has been featured as a visiting artist... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon 4 110 E 2nd St

11:00am

A Walk Through the Identity Ecosystem in 3D
The evolution of the Identity Ecosystem has become a critical aspect of our society. The growth of e-government, online banking and shopping, electronic health records, and globalization has created opportunities for greater convenience, efficiency, and innovation—but it also allows individuals to present themselves as someone else for fraudulent and other illegal purposes.
The Center for Identity at The University of Texas is actively pursuing research that advances our understanding of the structure and behavior of the Identity Ecosystem. Our cradle-to-grave “maps” of identity for persons, organizations, and devices provide a foundation for defining the “physics” of the Ecosystem and allow us to predict and mitigate identity threats. We can also determine the risk levels and entry points within the ecosystem, define the types and evolutions of threats, and understand the value associated with our identities.
Let us give you a tour, glasses included.

View official listing on sxsw.com

Speakers
avatar for Suzanne Barber

Suzanne Barber

Dir, The University of Texas at Austin
Dr. Suzanne Barber is the AT&T Endowed Professor in Engineering and Director of The Center for Identity at The University of Texas. The mission of the Center is to deliver high-quality discoveries, applications, education and outreach in identity management, privacy and security... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon 4 110 E 2nd St

11:00am

All Signs Point to Yes: Predictive Is Here
Wouldn’t your company love to own a crystal ball that could actually glimpse the future and help every employee make the best possible decisions throughout the day? Enter predictive analytics.
Instead of relying on human intuition, companies can use predictive analytics to enlighten even the seemingly small daily choices that impact each of their operational "funnels" - for sales, recruiting and customers. Today’s predictive technologies let you use data science to factor in thousands of signals about any problem - whether it be increasing revenues, sourcing better candidates, or improving customer satisfaction. With a crystal ball like that, you can look beyond historical data and bring in external data points to make smart decisions and blow past your competition by operating at peak efficiency.
In this session, Gild, Gainsight and Infer will take you behind the curtain to explore how next generation apps are using predictive techniques to revolutionize the way companies operate.

View official listing on sxsw.com

Speakers
JF

Jonathan Foley

VP of Science, Gild
Jonathan serves as the Vice President of Science at Gild. Jonathan is responsible for leading data driven product development to bring deep insight and “wow” to Gild's users. Previously, while at UC Berkeley, Jonathan developed high-throughput biological image analysis and stochastic... Read More →
KR

Karl Rumelhart

VP of Products, Gainsight
avatar for Ryan Sarver

Ryan Sarver

Partner, Redpoint VC
Ryan focuses on consumer Internet, mobile, social, local and platform investments. His investments include Secret, Memoir and LuxeValet. Prior to joining Redpoint, Ryan was a Director at Twitter where he oversaw the Twitter Platform and its ecosystem of companies. Before Twitter... Read More →
VS

Vik Singh

CEO, Infer
Prior to funding Infer in 2010, Vik was an Entrepreneur in Residence at Sutter Hill Ventures (SHV), where he helped the firm identify new ideas as well as evaluate early stage investments. Before SHV, Vik helped create and architect Yahoo! BOSS, an open search platform that runs over... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

11:00am

An AI Future: It's Not What You Think
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
There have long been strong opinions on either side of the artificial intelligence debate; some people rave about its advantages while others can’t get past visions of machines systematically taking over a la 'I, Robot.' In this panel, we’ll bring together experts on AI, robotics and machine learning to discuss how the answer lies somewhere in the middle. Yes, there are the concerning aspects to AI - a less personal society and privacy issues - but also inarguable upsides, like anticipatory technology that enhances rather than detracts from the less digital parts of life. Join us for a debate on common myths, misconceptions and concerns related to AI, and what a future of human-like computers really means for our society.

View official listing on sxsw.com

Speakers
avatar for Amanda Coolong

Amanda Coolong

Founder, Context & Narrative
Amanda Coolong is a 15-year digital media influencer, online personality, and an avid storyteller.
avatar for Ben Medlock

Ben Medlock

CTO/Co-Founder, SwiftKey
As co-founder and CTO of SwiftKey, Dr Ben Medlock invented the intelligent keyboard for smartphones and tablets that has transformed typing on touchscreens.
avatar for Raj Singh

Raj Singh

CEO/Founder, Tempo AI Inc
Raj Singh is a mobile industry veteran having worked across the space over the past 12 years. Raj is the Founder and CEO of venture-backed Tempo AI focused on developing a smart calendar. Tempo AI was spun-out of SRI (Stanford Research Institute) where Raj served as an EIR (Entrepreneur... Read More →
avatar for Lane Wood

Lane Wood

Chief Marketing Officer, Humin
For years, Lane Wood has helped build companies and organizations that make society stronger. Whether in the non-profit world with charity: water or in social enterprise with Warby Parker, Lane has dedicated his time to help great companies build meaningful products and services... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 208 110 E 2nd St

11:00am

Art, Robo Ads and Tech Marketing of Tomorrow
Don Draper, meet Hall 9000. As agencies and their holding companies trip over themselves to appear “data-driven” and tech-savvy, where and how do the “big ideas” fit in? This year’s spin on the question is that technology both
“informs and frees” creatives to focus on the art of advertising? Okay? Where? How? We press some of the leading creative executives at major agencies to show us how technology and artistry are working better together to tell better and more impactful stories. Or is the new science of advertising posed to subsume art altogether? As digital targeting and analytics migrate beyond the Web to TV, out of home and even the Internet of things will everything become performance media now?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Christine Bensen

Christine Bensen

Head of Media, iCrossing
avatar for Marjorie Gray

Marjorie Gray

Digital Brand Mgr, Dish Network
avatar for Keith Johnston

Keith Johnston

COO, T3
Keith Johnston is the Chief Operating Officer of T3, recently ranked as the nation's #5 innovation agency in The Forrester Wave: Innovation Agencies. He drives the agency’s overall business strategy and leads what is truly a technology-fueled Think Tank with offices in Austin(HQ... Read More →
avatar for Marc Sobier

Marc Sobier

Exec Creative Dir, Y&R
Marc has worked as an advertising creative since 1993 in New York, San Francisco and Portland—the Oregon one. The most notable agencies being Goodby Silverstein & Partners and Ogilvy Worldwide, some of his campaigns have featured The Blue Man Group, Mr. T, Blink-182, Big Boi, EA’s... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

11:00am

Augmented Reality and Commerce
Augmented reality is being used in marketing, manufacturing and engineering to bring businesses to the next level and is a field that is constantly evolving.
Metaio is the worldwide leader in augmented reality software, research and technology and will be addressing how augmented reality can change the face of global commerce.

View official listing on sxsw.com

Speakers
RH

Roman Hasenbeck

Sr Dir Sales & Mktg, metaio Inc
Roman Hasenbeck is the Managing Director at Metaio, Inc. in San Francisco, California. He joined Metaio
HL

Herman Lam

CEO, Hong Kong Cyberport Management Company Limited


Saturday March 14, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon H 500 E 4th St

11:00am

Build It and They Will Come: Startup Funding Myths
Focusing all your energy on fundraising shouldn’t necessarily be your first step as a startup company. Having a relentless focus on customer acquisition first can contribute to rapid growth and bring in the cash flow you need, plus help you retain control as you are building your business. Signing on paying customers can prove your business model and your company’s worth to get money in the door to fund development and growth. Then, when you’re ready to fundraise, you have the proof of success you need to show investors. Erica Duignan Minnihan hosts a conversation with DreamIt Austin alum, AJ Bruno (Trendkite), about how this has worked for his company.
Presented by DreamIt Ventures.

View official listing on sxsw.com

Speakers
AB

Aj Bruno

Founder & Pres, Trendkite
avatar for Erica Duignan Minnihan

Erica Duignan Minnihan

Managing Dir Community, DreamIt Ventures
Managing Director


Saturday March 14, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon A 500 E 4th St

11:00am

Building A Lean Mean Fashion Business Machine
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Today, fashion brands are fighting fiercely to incorporate technology into all elements of their businesses, from in-store tech, to integrated systems, to creating new innovative experiences. With so much noise in the tech space, it’s time to take a look at what's worked, and what's not, and what brands should definitely be investing in right now.
Experimenting with B2B and B2C technologies is key to creating the ultimate lean mean fashion business machines. Some trends arrive a bit too soon, but are sure bets in the future, whilst other technologies - including a lot of new hardware-based ideas - are becoming essential in the new world of retail.
Learn with top experts, industry examples and tips on how to curate the crowded tech space, make the best decisions for your brand, and build a future proof business. Presented by Decoded Fashion.

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Speakers
avatar for Daniel Bobroff

Daniel Bobroff

Investment Director, ASOS, ASOS
Daniel Bobroff is Investment Director for ASOS, the World’s leading online fashion site. He heads up ASOS global search for opportunities to partner, support and invest in promising fashion technology companies. He is looking to find ideas that disrupt the old ways of doing things... Read More →
avatar for Lisa Green

Lisa Green

Head of Industry, Fashion & Luxury, Google, Google
Lisa's team brings a strategic blend of insights and digital solutions to the fashion industry to help them build brands and drive business online. Joining Google in 2005, Lisa has held a variety of positions, always with a focus on global brand building. She was a founding member... Read More →
avatar for Karinna Nobbs

Karinna Nobbs

Sr Lecturer Digital Fashion Strategy, British School of Fashion GCU London/NYC
Karinna is a researcher, consultant and senior lecturer within the fashtech field. Currently she is creating the first ever Masters degree dedicated to Digital Fashion Strategy which is launching at The British School of Fashion London in Sept 2015. Having researched and identified... Read More →
avatar for Kate Walmsley

Kate Walmsley

Digital Dir, Topshop


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 205 110 E 2nd St

11:00am

Calling for a Nation of Makers
While the Maker Movement may have begun with hobbyists and DIY enthusiasts, in 2014, it became mainstream after President Obama hosted the first-ever White House Maker Faire and declared June 18 the National Day of Making. Governments, cities, businesses and citizens responded to the call to action to render America a “Nation of Makers.” TechShop, the first, largest, and most popular makerspace with locations nationwide, is at the forefront of this movement, and continues to promote makers worldwide. Other examples include Chevron announcing a $10 million commitment to support the creation of new community fabrication labs and the U.S. Department of Education issuing a "make over" challenge to create more makerspaces in schools. TechShop CEO Mark Hatch and White House Deputy Director Thomas Kalil will speak to how the country is supporting the movement; how maker tools are becoming more accessible to consumers; and the effects of this widespread entrepreneurial spirit on the future.

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Speakers
avatar for Mark Hatch

Mark Hatch

CEO, TechShop
Mark is CEO and co-founder of TechShop and a recognized leader in the global maker movement. Under his leadership, TechShop revenue grew 20-fold in five years and multiple new locations have opened across the US. Mark has held executive positions at firms including Kinko’s, Avery... Read More →
TK

Thomas Kalil

Deputy Dir for Policy for the White House Office of Science & Technology Policy, The White House Office of Science and Technology Policy


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon 3 110 E 2nd St

11:00am

Can Washington Protect the Net Economy?
Join the Internet Association, US policymakers, and tech leaders to discuss the issues facing tech, innovation, and entrepreneurs in the new Congress. Are we keeping score yet?
The New Economy is driven by founders, funders, innovators, entrepreneurs, and the consumers who fuel them. For decades, US policymakers have been behind the pace of innovation and seemingly too inundated by the rapidly changing landscape to sort through the noise and launch policies to protect both the consumer and the competitive landscape. Until now. Join Washington’s public and private sector champions of innovation and entrepreneurs for a series of discussions on the 114th Congress’ challenges and opportunities; the likelihood of progress on privacy, patent reform, capital access, open internet, spectrum allocation, and cybersecurity; and what YOU can do to make a difference.
The Internet Association represents America’s leading Internet companies and their global community of users.
Presented by the Dell ATC Policy Labs

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Speakers
avatar for Hon Hakeem Jeffries

Hon Hakeem Jeffries

Congressman, US House of Representatives
AK

Adam Kinzinger

Congessman, US Congress
NP

Nika Pari Nour

Digital Dir, The Internet Association
Nika Nour brings 6 years of new media / Internet tech experience, 3 of which were on Capitol Hill working with politics and various offices in integrating digital into their campaign and official strategies. She also led outreach to various constituencies affected by technical le... Read More →
avatar for Eric Swalwell

Eric Swalwell

US Congressman, US House of Representatives
Congressman Eric Swalwell proudly represents California’s Fifteenth Congressional District, which includes a large portion of the East Bay. In January 2015, he was sworn in for his second term in the U.S. House of Representatives, continuing his work to bring new energy, ideas... Read More →
ES

Eric Swawell

US Congressman, US House of Representatives


Saturday March 14, 2015 11:00am - 12:00pm
Omni Downtown Capital Ballroom 700 San Jacinto

11:00am

Changing Face of Fame: Social Media Celebrities
A 6 second video from a Justin Bieber look-alike is probably not the first tactic in your marketing plan, but maybe it should be. Celebrities have long played an important role in creating brand awareness and buzz around social causes because of their mass market of consumer followers. With a growing millennials consumer base and an increasing desire to reach audiences beyond TV screens and magazine pages, brands and advertisers are shifting gears from mainstream celebrities to the “new” celebrity on social media.
YouTube star Jenna Marbles has more subscribers than Katy Perry or Taylor Swift. Instagram and Vine stars sold out stadiums across the country on the DigiTour. Simply put, social media is transforming celebrity.
Connecting the “new” celebrities to a social cause gives organizations or brands more access to new audiences on emerging platforms, resulting in social sharing and real action. So how do we implement this successfully?

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Speakers
avatar for Rob Fishman

Rob Fishman

Co-Founder, Niche
Niche co-founder, Rob formerly led social media for The Huffington Post and Aol. His previous company, Kingfish Labs, was acquired in 2012 by BuzzFeed, for which he is now a contributing editor. He holds degrees from Cornell and Columbia University. Niche.co is an online community... Read More →
avatar for Cubby Graham

Cubby Graham

Community Builder, charity: water
avatar for Paula Veale

Paula Veale

EVP Corporate Communications, Ad Council
As Executive Vice President of Corporate Communications, Paula oversees internal and external communications for the organization’s more than 50 public service campaigns as well as the Ad Council brand. Led by Paula, the PRISM (public relations, interactive and social media) team... Read More →
JW

Jeremy Welt

SVP Mktg, Maker Studios


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon 7 110 E 2nd St

11:00am

Civic Lessons From Superheroes
People often assume the comic book movies that dominate the multiplex each summer are mindlessly escapist – but that is far from the case. The Dark Knight trilogy, Iron Man 3, Captain America: The Winter Soldier and X-Men: Days of Future Past have featured challenging political critiques and even wholesale questioning of American values and identity. These movies continue a long tradition of provocative political engagement in their comic book source material, dating back to when Captain America punched Hitler on the cover of his debut issue – months before the US entered World War II. BBC Culture deputy editor Christian Blauvelt will show how thematically rich and deeply subversive the superhero film genre can be.

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Speakers
avatar for Christian Blauvelt

Christian Blauvelt

Deputy Editor/Culture, BBC.com
Christian Blauvelt is Deputy Editor-Culture of BBC.com in New York. He commissions and edits stories related to film, TV, music, art and books, helps to manage a team of writers, and makes frequent TV appearances on BBC World News’ Talking Movies show and the CBS New York Sunday... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Room 12AB Austin Convention Center

11:00am

Digital Health and Consumerization of Healthcare
The explosion in technology over the past decade has transformed the world we live in, and nearly all successful businesses today leverage new technologies to their advantage. Yet due to its regulatory and competitive complexity, the healthcare industry has been a notorious laggard in incorporating the benefits of the digital revolution. Recent years, however, have seen numerous innovations on the digital health front and, finally, the move towards a consumerized healthcare system that gives patients more control over their care. These developments could have significant, lasting implications for the sector and completely change the way people think about health. Nathan Olivarez-Giles of the Wall Street Journal will moderate a panel to discuss these issues with Glen Tullman of Livongo Health, Mike Lee, founder and CEO of MyFitnessPal, and Ray Bradford, Founder and CEO of Spruce Health.

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Speakers
avatar for Ray Bradford

Ray Bradford

Founder & CEO, Spruce Health
With a passion to create more accessible, affordable and consumer-friendly health care experiences with the help of technology, Ray Bradford founded Spruce in September 2013 and serves as the company’s chief executive officer.
avatar for Mike Lee

Mike Lee

CEO & Founder, Studio Industries
Mike Lee is the founder and CEO of Studio Industries, a Food Design & Innovation agency, specializing in the application of design thinking to food products and experiences. Mike is also the founder of the Future Market, a conceptual grocery store that illustrates what the world... Read More →
NO

Nathan Olivarez-Giles

Technology Reporter, The Wall Street Journal
avatar for Beth Seidenberg

Beth Seidenberg

General Partner, Kleiner Perkins Cau