Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

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Friday, March 13

2:00pm CDT

Curious Bridges: How Designers Grow the Future
One of design's most fundamental tasks is to help people deal with change. Designers stand between revolutions and everyday experience. They interpret scientific and technological innovations so they can be assimilated into life, bridging design, architecture, art, and culture. Investigate design’s ever-increasing influence with Paola Antonelli, Senior Curator of Architecture and Design at MoMA.

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avatar for Paola Antonelli

Paola Antonelli

Senior Curator, The Museum of Modern Art
Paola Antonelli joined The Museum of Modern Art in 1994 and is a Senior Curator in the Departmentof Architecture & Design, as well as MoMA’s founding Director of Research & Development. Her first exhibition for MoMA, Mutant Materials in Contemporary Design (1995), was followed by... Read More →

Friday March 13, 2015 2:00pm - 3:00pm CDT
ACC Exhibit Hall 5
Saturday, March 14

2:00pm CDT

Princess Reema’s Mission to Empower Saudi Women
“You cannot have half of your population not working,” says Princess Reema Bint Bandar Al-Saud, CEO of Saudi Arabian luxury retailer Alfa, Intl. Not only has she employed 100 Saudi women—and provided them with services such as transportation and childcare—Princess Reema is also building a campaign around breast cancer awareness and education in Saudi Arabia, empowering women to speak openly about the disease. She joins Fast Company’s editor and managing director Robert Safian for a conversation about the professional and personal evolution of women in Saudi Arabia, and what 2015 holds for the movements she has launched.

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Bob Safian

Editor, Fast Company
Robert Safian is editor-in-chief and managing director of the influential, award-winning business magazine Fast Company and its digital and live-event affiliates. He oversees all editorial operations and plays a key role in guiding the enterprise’s advertising, marketing, and consumer-engagement... Read More →
avatar for Princess Reema Bint Bandar Al Saud

Princess Reema Bint Bandar Al Saud

CEO, Alfa International
Entrepreneur and women’s health leader Princess Reema bint Bandar Al Saud was raised in Washington, D.C., returning to Saudi Arabia after graduating from George Washington University. She is an active leader in creating opportunities for women in Saudi Arabia. She co-founded the... Read More →

Saturday March 14, 2015 2:00pm - 3:00pm CDT
ACC Exhibit Hall 5
Sunday, March 15

2:00pm CDT

AI, Immortality and the Future of Selves
Join Martine Rothblatt, CEO of United Therapeutics and author of “Virtually Human: The Promise – and Peril – of Digital Immortality,” as she speaks with New York magazine’s Lisa Miller about the ideas behind a career and a life of radical innovation. Rothblatt and Miller will talk about such concepts as xenotransplantation, artificial intelligence, transgenderism, pharmaceutical development, space exploration, robotics – and the ways in which technology can help extend human life, and love, perhaps indefinitely.

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avatar for Lisa Miller

Lisa Miller

Journalist, New York Magazine
Lisa Miller is a Contributing Editor at New York magazine. She has won the Wilbur Award for religion writing (2008, 2009), the New York Newswomen's Award for feature writing (2014), and last year was a finalist for a National Magazine Award in the features and profiles category for... Read More →
avatar for Martine Rothblatt

Martine Rothblatt

CEO, United Therapeutics Corporation
I created satellite communications companies, most famously Sirius XM, before creating a biotech company, United Therapeutics, to come up with a cure for my daughter's life-threatening condition, pulmonary hypertension. While doing all this I came out as a transwoman and challenged... Read More →

Sunday March 15, 2015 2:00pm - 3:00pm CDT
ACC Exhibit Hall 5
Monday, March 16

2:00pm CDT

Fixing Transportation with Humanity and Technology
Imagine a world without traffic, with fewer parking garages, and every car and every seat was filled. Where strangers become acquaintances on the commute and time, money are saved. Lyft’s CEO started dreaming about this as a child, but it wasn’t until recently that he pursued it to become a reality.

Growing up in Los Angeles, he experienced gridlock caused by solo-drivers along the 405. He was inspired by how people in Zimbabwe did transportation differently. He knew there had to be a better way. These things became the heart of creating Lyft.

Lyft is transforming the way people and communities connect, through better transportation. Ride-sharing has enabled more affordable, reliable and memorable transportation while boosting the local economy. And Lyft is at the heart of this revolution, with a goal to change communities.

Join Lyft’s CEO Logan Green and Doug MacMillan from the Wall Street Journal as they discuss how Lyft is using technology and humanity to create the biggest shift to our physical landscape we’ve seen in generations.

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Logan Green

CEO & Co-Founder of Lyft, Lyft
Logan Green, co-founder and CEO of Lyft, has long been fascinated by innovation in transportation, having grown up in Southern California with much of his childhood spent stuck in traffic. Lyft, the on-demand ridesharing platform, was founded in 2007 with Zimride as the first of two... Read More →

Doug MacMillan

Reporter, The Wall Street Journal

Monday March 16, 2015 2:00pm - 3:00pm CDT
ACC Exhibit Hall 5
Tuesday, March 17

2:00pm CDT

Moonshots and Reality
Google[x]—the semi-secret “moonshot factory” for new technology that sounds like science fiction—has gradually been opening itself up and making contact with the real world. And this, as Astro Teller will tell you, is the hardest part of the innovation process—the part where you come into contact with the realities of weather, physics, humanity, and much much more whose impact on your work won’t be predicted by a book or taught in school. These unexpected and unforgiving elements stand between you and the moment when your invention or company has made something in the world fundamentally different and (hopefully!) better. And they are what’s going to teach you and test you and carry you to the right answer (eventually!). You have to experience what it’s like to try something, fail, learn, and try again...relentlessly, dispassionately, creatively. Astro will share never-before-heard stories—and hard-earned lessons—from Project Loon, the self-driving car, and more.

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avatar for Astro Teller

Astro Teller

Captain of Moonshots, Google[x]

Tuesday March 17, 2015 2:00pm - 3:00pm CDT
ACC Exhibit Hall 5