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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Interactive [clear filter]
Friday, March 13
 

3:30pm

Trusted Filters and the Rise of Data Loyalty
There is so much information in the universe—too much to know—for one person to experience even a small fraction of it first hand. We have always trusted those around us to help filter and synthesize input to make sense of it.
As computer mediated communication rises, are we losing the human touch when it comes to trust? Are we becoming increasingly loyal to the systems that hold our data, dependent on them to use algorithmic—rather than altruistic—trusted filters?

View official listing on sxsw.com

Speakers
avatar for Jason CranfordTeague

Jason CranfordTeague

SR Creative Director, Capital One
As a long standing leader in the Web design community, Jason is well know for being able to explain complex technical concepts to non-technical audiences. He has been watching the ways in which we are forming new eco-systems of trust in the computer mediated mediums that permeate... Read More →


Friday March 13, 2015 3:30pm - 3:45pm
ACC Ballroom C Austin Convention Center

3:30pm

Virtual Function, Physical Interface
Many physical objects are becoming icons, or symbolic representations of what they do. Much like the floppy disk save icon, the physical interfaces of many products today reference older technologies that are now obsolete. What can drive the metaphors that are used in today's interfaces? As digital technology replaces the mechanisms physical interfaces were once based on, how can we create interfaces that help people understand how to interact with the functions they control? If the way something actually works is so complex or counter-intuitive that it won't make sense to the average user, should the interface attempt to present a simplified metaphor? And if there is no older physical metaphor to fall back on, what principles can guide the creation of new interaction metaphors?

View official listing on sxsw.com

Speakers
avatar for Patrick Mankins

Patrick Mankins

Designer, Artefact
Patrick is currently a designer at Artefact in Seattle where he works with an amazing group of people to solve current problems and envision the future. Previously, he explored interactions with cognitive computing systems and cyber security at IBM Design and studied industrial design... Read More →


Friday March 13, 2015 3:30pm - 3:45pm
ACC Ballroom B Austin Convention Center

3:45pm

Beyond BFFs: Using Texting to Promote Empathy
Each day, people send billions of text messages. The ubiquity of texting makes it one of the most powerful modes of connecting with people in the digital age. But can texting help us build a sense of empathy for others, even beyond our friends, family and colleagues? Dr. Sara Konrath, Assistant Professor at the Indiana University Lilly Family School of Philanthropy, explores the development of new SMS tools designed to help build empathy in teens and the research behind them.

View official listing on sxsw.com

Speakers
avatar for Sara Konrath

Sara Konrath

Asst Professor & Dir, Interdisciplinary Program, Indiana University Lilly Family School of Philanthropy
Dr. Sara Konrath is an Assistant Professor at the Indiana University Lilly Family School of Philanthropy. Dr. Konrath is the director of the Interdisciplinary Program on Empathy and Altruism Research (iPEAR), a research lab with a primary focus on empathy, altruism, and other-focused... Read More →


Friday March 13, 2015 3:45pm - 4:00pm
ACC Ballroom C Austin Convention Center

3:45pm

Picturing Your Big Ideas
As humans, we're hardwired to think in pictures. —more of our neurons are dedicated to vision than our other four senses combined! A fact that explains the popularity of infographics, grumpy cat, and Tinder. All we have to do is look around to see the power of images. The power of visual thinking extends beyond communication, it can help get you to that great idea faster. Thinking about your problem visually is the first step to solving it.
Can't draw a stick man? Not to worry. Even if your hand doesn’t have the skills, you have an evolutionary advantage. The human brain is neurologically wired to see meaning in visual cues. Nora Herting, will expand on ImageThink’s use of visual problem solving to help you creatively ideate, motivate others , and socialize your ideas with storytelling.

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Speakers
avatar for Nora Herting

Nora Herting

Co-Founder, Principal, ImageThink
Nora Herting is an artist and one of two principal partners of ImageThink , the Official Graphic Recorders of SXSW Interactive 2014. During the festival, ImageThink will be visually summarizing the Keynote and Feature Speakers into engaging and informative storyboards, all in rea... Read More →


Friday March 13, 2015 3:45pm - 4:00pm
ACC Ballroom B Austin Convention Center

4:00pm

Rethinking Privacy in the Internet of Things
One of the hottest trends that will hit organizations in 2015 is the rise of the Internet of Things. With the mass boom in online profiles, companies will very soon be dealing with millions to billions of ID challenges and creating a need for Consumer Identity Management (CIM). Traditional Enterprise Identity Management software struggles to deal with more than 100,000 separate IDs. (Think about it…how many companies have more than 100,000 employees, so why should their ID management solutions operate at web scale?)
When you add new technology like the Internet of Things and the huge amount of device profiles and attributes created per sensor (like Hue lights or Nest thermostats), the number of data points and identities can reach the billions pretty quickly. This also brings security issues and usage problems to the forefront – and nobody is talking about this quite yet.

View official listing on sxsw.com

Speakers
SS

Steve Shoaff

CEO, UnboundID
Steve defines the vision and overall business strategy for UnboundID. He is inter-nationally recognized as a trusted adviser on identity and security issues for Global 100 companies. At Sun Microsystems, he served as Technical Director and Chief of Staff for the Identity Management... Read More →


Friday March 13, 2015 4:00pm - 4:15pm
ACC Ballroom C Austin Convention Center

4:00pm

The Quantified Us
What lies at the intersection of the Quantified Self (QS), with its emphasis on individual metrics, and Big Data, with its emphasis on aggregating data from large populations? In this session, research and healthcare design expert, Matthew Jordan will highlight a new opportunity for wearables and sensor data. Dubbing it as the opportunity of The Quantified Us, he will argue that merging QS insights with larger sets of relevant data could accelerate behavior change and better health outcomes. Jordan will distinguish among the three levels of meaning from QS data—from measurement to insights and action. He will discuss how overlaying QS data with system, environmental, or population data allows us to develop a richer understanding of what triggers certain conditions or behavior. Drawing from 20 years of experience, and his work on Dialog, a wearable platform for people with epilepsy, Matthew will talk about the role of wearables and data in managing and understanding chronic conditions.

View official listing on sxsw.com

Speakers
MJ

Matthew Jordan

Dir Research & Strategy, Artefact
Matthew Jordan is Director of Research and Strategy at Artefact, an award-winning technology design and innovation company. Matthew has been consulting in the healthcare industry for close to 20 years, focusing on balancing user needs and goals with business objectives to deliver... Read More →


Friday March 13, 2015 4:00pm - 4:15pm
ACC Ballroom B Austin Convention Center

4:15pm

The Science and Art of Genetic Engineering
The Science of genetic and genomic engineering provides a number of amazing opportunities to create organisms for performing complex tasks that modern electronics and chemistry can only dream of. Engineered bacteria produce much of the insulin in use by diabetics while engineered plants like "Golden Rice", can save hundreds of thousands of lives each year. Even NASA is involved in research to use genetically engineered organisms for technologies to help in deep space exploration. I will attempt to answer questions such as: What is genetic engineering and how is it performed? Is it safe? How can it benefit or harm society? I will also explore technologies and art that have been and hopefully, will be created using genetic and genomic engineering.

View official listing on sxsw.com

Speakers
avatar for Josiah Zayner

Josiah Zayner

Research Fellow, NASA
Dr. Josiah Zayner (really Dr.? yeah I know seems pretentious sorry) is a Synthetic Biology Research Fellow at NASA, attempting to develop biotechnology for deep space exploration and colonization. He received his Ph.D. from the Department of Biochemistry and Molecular Biophysics at... Read More →


Friday March 13, 2015 4:15pm - 4:30pm
ACC Ballroom B Austin Convention Center

5:00pm

The Contagion Cookbook
There was a time when the power of what we now call "content creation" resided in the hands of the few—ad agencies, TV networks, record labels, and other dinosaurs. Things have changed. The parity between big budget and DIY production techniques has skyrocketed in nearly every field, while the number and caliber of new competitors for the cultural spotlight trace a comparable path.
How do enterprising creatives stand out in a world where fresh, engaging content is available in abundance, and the field of content creators grows more crowded with each day? The answer lies in learning to stimulate a true cultural wake—beyond popularity or "virality"—that fundamentally reshapes our cultural norms and behaviors.
Why do we propose with diamonds? Why do we drink Coronas with lime? "The Contagion Cookbook" examines the way seemingly organic cultural norms can be fabricated by the savvy content creator, and offers a framework for driving behavioral adoption on a mass scale.

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Speakers
avatar for Marcus Collins

Marcus Collins

Exec Dir of Social Engagement, Translation
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He currently leads the Social Engagement practice across the agency at Translation (translationllc.com), leveraging the psychological motivators that drive... Read More →


Friday March 13, 2015 5:00pm - 5:15pm
ACC Ballroom C Austin Convention Center

5:00pm

The State of the Maker Movement In Brazil
Brazil is a large country with lots of opportunities everywhere. In the other hand it is a country not designed for "newbies" where things are usually not trivial. The country adopted open source technologies as a few and the Internet and Social Media has a tremendous penetration and impact, but what is happening on the harder side of the creative economy? Learn about the current status of the maker movement in Brazil and understand what is happening down there. Understand the Brazilian challenges and pinpoint big opportunities in the maker space in the tropics. It is time to make more in Brazil!

View official listing on sxsw.com

Speakers
avatar for Manoel Lemos

Manoel Lemos

Founder, Fazedores.Com
Manoel Lemos is a partner at Redpoint e.ventures, the first Brazilian Venture Capital fund sponsored by Silicon Valley firms. Redpoint e.ventures was created to bring to Brazil the best practices of venture investing developed over decades in the Valley, to help foster the nascent... Read More →


Friday March 13, 2015 5:00pm - 5:15pm
ACC Ballroom B Austin Convention Center

5:15pm

Inanimate Characters Redefine Authenticity
Inanimates are the new authenticity in social media. When they are perceived freed from the filters of their corporate bosses, they express ideas in plain language that their audience craves. But there are many pitfalls in tone, vocabulary and character limitation.
Because it is performance art, the voice of an inanimate character on social media require the skills of improv, quick wit and repartee. The inanimate character voice must be engaging and culturally-aware to build a community. The voice must give its audience permission to suspend belief. It is no longer enough to use brand-sanctioned, stale puns in tweets.
This session will examine the voice of the inanimate and its role in building an identity for a brand, organization and community.

View official listing on sxsw.com

Speakers
avatar for Gerard McLean

Gerard McLean

Pres/CEO, Rivershark Inc
Gerard McLean -- a wily author and essayist -- sets the content bar high; not an easy feat in a world in which dogs blog and inanimate characters have volatile voices.


Friday March 13, 2015 5:15pm - 5:30pm
ACC Ballroom B Austin Convention Center

5:15pm

When Haters Show Up in Your Social Stream
We've all seen an argument or controversy unfold on social media…and breathed a sigh of relief knowing we aren't at the center of it. But what happens when you're the one in the line of fire, faced with tough critics on your social channels? It can be a lifelong friend who has a very different opinion of things or someone you've never heard of – understanding your options so you can weigh them carefully creates a toolbox to tap into in the heat of the moment.
Being prepared for potential controversy and developing a communications strategy are key to managing through a difficult online conversation. The Difference can mean keeping relationships in tact. Learn from someone who has managed through controversial subjects, and effectively built and maintained social relationships in spite of challenging conversations. The session will assist participants in determining determining a strategy to accomplish their online goals, and offer tips for a full range of social media activities.

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Speakers
avatar for Janice Person

Janice Person

Online Engagement Dir, Monsanto
I'm a city girl who found my way to #agriculture and have spent my career here working with a variety of crops & projects, but esp #cotton and biotech. I have been blogging personally for years and recently put those skills to work doing social media outreach for Monsanto. My hometown... Read More →


Friday March 13, 2015 5:15pm - 5:30pm
ACC Ballroom C Austin Convention Center

5:30pm

Innovation, the Latin American Way
For decades, Latin America has been a testing ground for radical new ideas.
Today a combination of entrepreneurial states fostering innovation, creativity born out of difficulty and new available technologies are generating unusual social initiatives.
In this talk we will learn about smart cities experiments, participatory housing, social cableways to integrate the poor, the use of mime artists to conduct traffic, and bottom up initiatives like the Brazilian 'Constitution of the Internet'.
This examples will hopefully shed light on how Latin American culture can influence and inspire the rest of the world to shape and protect the two places where we live our lives today: our cities and our Internet.

View official listing on sxsw.com

Speakers
avatar for Emiliano Rodriguez Nuesch

Emiliano Rodriguez Nuesch

Director, Circus
Director at Pacífico, innovation initiative focused in urban resilience and disaster risk reduction.


Friday March 13, 2015 5:30pm - 5:45pm
ACC Ballroom B Austin Convention Center

5:30pm

Wi-Fi Privacy: When Sniffing Becomes Snooping
Image that your daily activities are being recorded and collected: your early morning jog in the park, your daily trip to the local coffee shop, your commute to work. No, we’re not referencing the NSA. We are referring to an emerging class of location-based marketing companies that sniff out signals emitted from Wi-Fi-enabled smartphones (Wi-Fi sniffing) to better understand your habits based off of your location – where you go, how often, how long you stay there, what time you generally visit, and more! All this information is being used to construct a profile that businesses are using for marketing purposes.
As the location based marketing industry grows, privacy concerns arise. This session will explore these concerns including how much meaning a location can have, what are the legal and ethical privacy issues around this practice, what consumers and businesses should expect from Wi-Fi sniffing technology as the practice takes off, and how to opt out.

View official listing on sxsw.com

Speakers
AT

Adam Tyler

Chief Innovation Officer, CSID
As CSID’s Chief Innovation Officer, Adam will lead the charge to promote innovation in technology, including product development, service offerings and data. Adam started his career working for IBNet, where he developed multiple key technologies and programs to help protect corporate... Read More →


Friday March 13, 2015 5:30pm - 5:45pm
ACC Ballroom C Austin Convention Center
 
Saturday, March 14
 

11:00am

Nudges for Good: Apps That Make Better People
A raft of new apps and services are using emotional cues, timely nudges and psychological tricks to help us change our ways. We're enveloped by always-on connected devices. Data points on our progress are collected constantly in the background: How many steps we walk, calories we consume, dollars we spend, hours we sleep and e-mails we write.
Data that gets logged and analyzed to create a wealth of information, to be visualized and presented back to us, but then what? How do we turn data into change? The next generation of apps are deftly steering us into compliance without a conscious thought, a tap on the tiller and we're set for a new course. This talk will look in detail at how to design your product to change the people who use it, whether they are aware of it or not. These ideas apply to every platform. If you're designing a mobile, wearable, IoT or web app to change behavior then this talk will give you some practical techniques to upgrade your users.

View official listing on sxsw.com

Speakers
avatar for David Caygill

David Caygill

Creative Technology Dir, Iris Worldwide
David is a creative technologist experienced in applying emerging and proven technologies to business problems to create value. As an innovation lead and partner at iris, the global integrated agency, he's won numerous awards for MINI, Sony Mobile, London 2012 Olympics and Domino's... Read More →


Saturday March 14, 2015 11:00am - 11:15am
ACC Ballroom B Austin Convention Center

11:00am

The Power of Disposable Design
The cornerstone to true product innovation lies in an understanding that creating design artifacts that are meant to be thrown away is one of the most important elements of the product design process. From back-of-the-napkin sketches and paper prototypes to fully interactive experiences, the approach of building to learn vs. building to ship unbinds the designer from taking the conservative path and allows for smart exploration of more extreme ideas that push innovation forward. In this session we’ll discuss and share how the Netflix product design team leverages disposable design practices to better ensure they are addressing their user’s needs while continuing to push the limits of innovation.

View official listing on sxsw.com

Speakers
avatar for Paul Anastasopoulos

Paul Anastasopoulos

Product Design & Strategy, Netflix
Paul Anastasopoulos is currently the user experience design manager for Netflix's web platform. Before leading a team of world class designers and creative technologists, Paul was lead user experience designer focusing on Netflix’s second screen experiences and emerging platfor... Read More →


Saturday March 14, 2015 11:00am - 11:15am
ACC Ballroom C Austin Convention Center

11:15am

I Made 180 Websites in 180 Days
I took an unusual path to becoming a software developer. I taught myself to code by making 180 websites in 180 days. My background was in fine art but I was fascinated by the internet. I realized I wasn’t content with just using the the cool products that connect us around the world, I wanted to build them. So with no real coding experience, I decided to JFDI.
In this session, I’ll cover what inspired me to take the path of self directed learning and what challenges I faced along the way. The first websites I made were simple and only used a tiny bit of html and css. By the end I was making dynamic, interactive apps using Ruby on Rails and Node.js. In this talk I'll present a selection of some of my favorite websites from the project which include games, toys, physics simulations, data visualizations and real time communication apps.

View official listing on sxsw.com

Speakers
avatar for Jennifer Dewalt

Jennifer Dewalt

Entrepreneur


Saturday March 14, 2015 11:15am - 11:30am
ACC Ballroom C Austin Convention Center

11:15am

Wearable Drones: High-Flying Fashion
People around the world continue to use drones in fun and novel ways. Soon, drones will be part of our everyday lives and one of the biggest platforms for innovation. With this in mind, we can begin to imagine how drones will interact with us at a very intimate scale by exploring the concept of wearable drones – that is, drones that land and launch from our bodies. Unlike our stationary smart devices that only support us digitally, drones expand the limitations of the human body and support us by performing physical tasks on our behalf.
Join this presentation for a look at high-flying fashion drones that seamlessly integrate into our lives without getting in the way, create delight instead of fear, and take on personalities that feel more like your friend, coach, or personal assistant.

View official listing on sxsw.com

Speakers
AP

Adam Pruden

Interaction Designer, frog
I'm an interaction designer, researcher and tech-futurist who likes to turn big ideas into engaging, digital and analog experiences. Currently an Interaction Designer at frog, I speak in concepts, frameworks and comps to build engaging experiences across applications, software, hardware... Read More →


Saturday March 14, 2015 11:15am - 11:30am
ACC Ballroom B Austin Convention Center

11:30am

Identity In the Future Of Embeddables and Wearables
Stemming from the rapid prototyping maker movement, technology has taken a huge leap forward to begin true integrations with the human body. As the human body becomes a natural extension of technology itself, ways of identifying a person to the technology around them is shifting from antiquated external body definitions, to internal body functions. From using heartbeat and vein recognition to uniquely identify a person, to embeddable and injectable body modification to enhance natural body identification, the future of how we interact with technology is vastly changing. We'll explore this movement and see where the future of identity in the human body is going.

View official listing on sxsw.com

Speakers
avatar for Jonathan LeBlanc

Jonathan LeBlanc

Head of Global Developer Evangelism, PayPal/Braintree
Jonathan LeBlanc is an Emmy award winning software engineer, author of the O’Reilly book "Programming Social Applications", and the Head of Global Developer Advocacy for Braintree and PayPal.


Saturday March 14, 2015 11:30am - 11:45am
ACC Ballroom B Austin Convention Center

11:30am

This Is Your Brain On Visual Data
As humans, our ability to collect data is expanding exponentially, but it doesn't afford us exponential capacity unless we can understand that data. The human brain is near-miraculously wired to understand data visually – but not as rows and columns of digits. In this session discover the secrets of how and why humans have such an incredible grasp of visual data, see what happens when the brain processes data visually and learn how visualizing data is empowering humans around the planet to make sense of their data and change the world.
We'll cover tips, tricks and best practices for turning your own data into visualizations that make it easy to spot trends and outliers and exponentially increase understanding--whether it's your own personal quantified self data, the data from your start-up, or terabytes of enterprise data. Any questions?

View official listing on sxsw.com

Speakers
SP

Sasha Pasulka

Sr Mgr of Prod Mktg, Tableau
Sasha Pasulka is an expert in data analysis and visualization, with over a decade of experience helping organizations and people make sense of their data. Sasha started her career as a software engineer at Lockheed Martin and Northrop Grumman, and later worked as a senior analyst... Read More →


Saturday March 14, 2015 11:30am - 11:45am
ACC Ballroom C Austin Convention Center

11:45am

Contextual Applications: The Next Wave
Sensors and smart objects are being incorporated at a breathtaking pace into our environments. Coupled with the ever-increasing capabilities of the Cloud and Mobile devices, they enable the creation of intelligent applications that respond and adapt to the particular context of each user.
Today, the number of applications that leverage these capabilities is minuscule. For example: very few apps change functionality when used in a specific place or time or when in motion vs. static.One reason is that the enabling software tied to these components is mostly fragmented and very basic - limited generally to simple actions or sensory events of individual devices.
Moctezuma is leading a team that has created one of the first new, powerful contextual languages and associated platforms that enable development of these new applications. During the talk he will present its current state, future direction and how it promises to unleash a new wave of possibilities.

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Speakers
avatar for Roberto Moctezuma

Roberto Moctezuma

CEO, Fractal River LLC
Roberto Moctezuma is an entrepreneur, board member and angel investor with over 20 years of senior executive experience in the high-tech industry. Roberto is the CEO of Fractal River, a business design studio for emerging growth companies.


Saturday March 14, 2015 11:45am - 12:00pm
ACC Ballroom B Austin Convention Center

11:45am

Think Outside the Font: How Typefaces Influence
Join graphic designer Sarah Hyndman who demonstrates that fonts play a vital role in our everyday lives and that they have the power to influence our experiences. Type is both functional and evocative; Sarah demonstrates how fonts trigger memories, evoke associations and prompt multi-sensory responses. She combines her experiences as a graphic designer with results of research by psychologists and neuroscientists.
Sarah will talk about her ongoing research into typeface associations which combine serious experiments and collaborations with fun games and surveys, and how she often uses her audiences as 'human guinea pigs'. She shows that fonts create a first impression, they alter our expectations and they can even alter the taste of the food we eat.
Fonts turn words into stories. They do this by giving them a personality, a back story and by linking them to our memories and emotions, often before we've even read the words.

View official listing on sxsw.com

Speakers
avatar for Sarah Hyndman

Sarah Hyndman

Founder & Creative Dir, Type Tasting
Sarah Hyndman is a graphic designer and educator who is curious about the psychology of typefaces and how we respond to them as type consumers. She launched Type Tasting in February 2013 with an evening of ‘Typographic Swearing 'n' Cussing’. Since then she has organised and curated... Read More →


Saturday March 14, 2015 11:45am - 12:00pm
ACC Ballroom C Austin Convention Center

12:30pm

A Frank Lloyd Wright Approach To Digital Design
Frank Lloyd Wright was a pioneer, an Avant-Garde architect who broke free of the design traditions of his era. His ideals are still used in architecture, and his buildings remain relevant in today’s digital age. As designers, we’re frequently asked to create digital experiences (especially in software) that will have a life expectancy of five to ten years. This is an eternity in “digital” time.
Applying Wright’s principles can help us create experiences that remain relevant in a rapidly evolving world. This session will cover six main aspects of Wright’s approach that can be applied to digital design. According to his philosophy, every design decision and detail should serve a greater purpose. Additionally, his views on materials, layouts, form, function, and environment can inspire our approach our digital design work and even push the medium into new and exciting territories.

View official listing on sxsw.com

Speakers
avatar for Kent Eisenhuth

Kent Eisenhuth

Interaction Designer, Google
Kent is an interaction designer at Google. He has been working in the field of UX design for nearly ten years. During that time, he has led project teams in adopting user-centered design methods to solve complex business and consumer design problems. Kent specializes in user interface... Read More →


Saturday March 14, 2015 12:30pm - 12:45pm
ACC Ballroom C Austin Convention Center

12:30pm

The Blockchain: Creating a New Distributed World
Enter the Blockchain - the revolutionary technology behind Bitcoin. Software is eating the world and decentralization, cryptography and smart contracts are the technologies driving a wave of decentralization that will hit finance, government, insurance, and law to name but a few.
Bitcoin is the first Distributed Autonomous Cooperation (DAC) where shares are issued and contracts fulfilled without any central governance. It works without trust. The bylaws (the code) are open, transparent, and they govern the cooperation without anyone interfering. Indeed no one has the power to interfere. It is a paradigm shift from "Don't Be Evil" to "Can't Be Evil.”
With DACs there is less need for lawyers and regulators. For the regulation and conflict resolution is inherent in the system and without a centre or counter-party there is no one to sue or jail. DACs live inside the internet, have no downtime, are fast and extends the opportunities inherent in digital economies to the entire globe.

View official listing on sxsw.com

Speakers
avatar for Mikkel Krogsholm

Mikkel Krogsholm

Founder & CEO, 56north
Mikkel is the community organizer in the Bitcoin space in Copenhagen Denmark. He was also the first ever to use blockchain technology for voting in his capacity as president of the local chapter of the Danish political party "Liberal Alliance".


Saturday March 14, 2015 12:30pm - 12:45pm
ACC Ballroom B Austin Convention Center

12:45pm

How Software Design Can Reduce Energy Consumption
Some of the biggest challenges in the energy world have nothing to do with power plants, greenhouse gases or new technology; they have everything to do with design. That’s because design drives human behavior and human behavior drives energy demand. Reducing energy consumption extends beyond developing hardware technology -- it lies in motivating consumers to change their behavior. But the question remains: as a designer, how do you build products that encourage great decision-making and motivate specific behaviors from users?
Deena Rosen, VP of User Experience at Opower, will explain Opower's proven approach to designing to change behavior around energy use. She'll highlight how all designers can practice Behavioral Design to drive the outcomes they're passionate about, including an introduction to basic behavioral science, real-world examples, and actionable takeaways.

View official listing on sxsw.com

Speakers
DR

Deena Rosen

VP User Experience, Opower
Deena Rosen is a product designer who specializes in influencing behavior to benefit society. As the head of the user experience team at Opower, she leads the design of products that nudge people to use less energy, and with big impact: Opower has so far created 4 billion kWh of energy... Read More →


Saturday March 14, 2015 12:45pm - 1:00pm
ACC Ballroom C Austin Convention Center

12:45pm

The 1st Internet-Wired Town Is Still One to Watch
Science fiction writer William Gibson once famously said, "The future is already here. It's just not evenly distributed." No place has been living the Internet longer than Blacksburg, Virginia. And that makes it a bellwether for the future of social and mobile media.
In 1996, 62% of residents were online when the U.S. was at 8%. Blacksburg had the 1st wired school system, 1st library with free Internet access, 1st online ordering of groceries, 1st online real estate listings and 1st residential broadband.
I return to Blacksburg every five or so years to see what else it can teach us. My approach is something like the documentary film series, "Up!" that followed the lives of 14 people every 7 years, except I’ve been studying and photographing one special community.
And I just returned again.
Steve Jobs explained how Apple didn’t need market research because “Customers don't know what they want until we've shown them.” He never visited Blacksburg.

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Speakers
avatar for Phil Buehler

Phil Buehler

EVP & Global Director of Strategic Planning, Porter Novelli
Buehler has two different, but connected sides to - the researcher/strategist at an agency, and photographer/historian/author.


Saturday March 14, 2015 12:45pm - 1:00pm
ACC Ballroom B Austin Convention Center

1:00pm

The Medium Is the Deliverable
Typekit's Tim Brown once said: "The web isn't a 'new' medium, it is the evolution of 'all' mediums." IDEO's Tim Brown responded to the question: “What advice would you give designers who are just starting out in their careers?” by saying: “Learn how to code.”
Nearly every deliverable today ends up on the Web in some form; which means that it will end up on countless mobile devices, tablets, wearables, car dashboards, TVs, and more. Animation and interactivity are becoming standard requirements in design specs. Rapid prototyping is one of the most valuable skills in the job market. Designers who can't code will find themselves falling behind. Developers who use frameworks at face value are ignoring the value of performance as a fundamental tenet of user experience.
In this session, you'll gain insight into creating a sustainable, educated culture that understands the nature of the Web, and how to efficiently create artifacts that take that nature into account.

View official listing on sxsw.com

Speakers
avatar for Kevin Suttle

Kevin Suttle

Lead Front-end Developer and Product Designer, IBM
With strong roots in user interface design, and information architecture, Kevin approaches usability from a holistic, big-picture perspective.


Saturday March 14, 2015 1:00pm - 1:15pm
ACC Ballroom C Austin Convention Center

1:00pm

Under the Hood: Tech Behind Autonomous Vehicles
Autonomous vehicles have arrived. Car manufacturers have released prototypes. New cars are incorporating partial autonomous features, making roads and drivers safer. But how? While most people know the capabilities of autonomous vehicles and hope to one day own one, they’re unsure of how autonomous cars are able to operate effectively. As sensing technology and real-time data processing gets faster, smaller and more efficient, autonomous vehicles will continue to evolve and possibly become the norm. Learn how hi-tech is enabling autonomous vehicles to assess the world around you, getting you from point A to point B safer than ever before.

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Speakers
avatar for Kristen Parrish

Kristen Parrish

Design Engineer, Texas Instruments
I'm a graduate of Austin's own University of Texas, where I completed my PhD in Solid State Electronics with research focused on graphene device modeling. I am currently a research engineer at Texas Instruments developing hardware and sensor technology for applications such as autonomous... Read More →


Saturday March 14, 2015 1:00pm - 1:15pm
ACC Ballroom B Austin Convention Center

1:15pm

Design for Fingers, Thumbs and People
Touch guidelines like Apple's 44 pixel target are based too much on technology, and pixel sizes. They are not based on the real world, on people's hands, fingers and thumbs. Now we have real research, including thousands of new, original observations on how people hold and touch their phones, phablets and tablets.
We can increasingly understand why people act this way, and can use this information to design for the different ways people actually use their mobile devices: Fingers and thumbs take up space, and cover the screen. People have worse accuracy at the corners of screens than the center. People are worse at using their touch screens just when carrying a bag of groceries in their other hand.
Steven will present not just the background and principles of designing good mobile touch screen experiences, but give ten specific guidelines you can use to make sure anything you design or make for phones or tablets is readable, understandable, usable, and tappable.

View official listing on sxsw.com

Speakers
avatar for Steven Hoober

Steven Hoober

President, 4ourth Mobile
Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He has been doing mobile and multi-channel design since 1999, designing the first Google mobile search, the first mobile app... Read More →


Saturday March 14, 2015 1:15pm - 1:30pm
ACC Ballroom C Austin Convention Center

1:15pm

IoT Hivebots
low powered IoT robotics is not a new concept and for most home or office configurations connecting multiple devices to a central controlling processor is not uncommon but when the central controller is incapacitated the result is passed on to the attached devices.
In my session i will talk about how you can use multiple Arduino powered devices to connect into a localised cloud to ensure latent scalability whilst maintaining the structural requirements needed to maintain as much operational capacity as viably possible.
The premise for this concept is based on a insect hive where the central command will switch depending on the situation warrants allowing operations to be controlled from another point.
So to with hive robotics when the controlling unit is removed from the array controlled is switched to the next available lead unit thus removing the need for a central controller.

View official listing on sxsw.com

Speakers
avatar for Steven Cooper

Steven Cooper

Developer Evangelist, PayPal/Braintree
PayPal/Braintree Developer Advocate, The guy at Developersteve.com, A overall Geek Developer tech-head able to code tall buildings in a single bound.


Saturday March 14, 2015 1:15pm - 1:30pm
ACC Ballroom B Austin Convention Center

3:30pm

Content Personalization For Web Teams of All Sizes
Many new platforms now offer capabilities for personalized content, serving different targeted experiences to even the anonymous user. They run the gamut from highly effective usable tools, to unusable bluffs. Web strategists and site managers are broadly excited by the prospect of personalizing content for an obvious reason: getting the right content to the right user at the right time can not only increase conversions and user satisfaction, it also fundamentally solves the oldest problem of the web—the contradiction between too many possibilities and not enough space.
Currently very few organizations are making use of these capabilities, because of time, knowledge, and logistical gaps. In this session, personalization expert John Berndt will provide a way into this new web skill, discussing the approaches to personalization of systems like Sitecore, Drupal, Episerver, and Maxymiser, and talk about real-world operational scenarios, strategy, training, execution, and tracking.

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Speakers
JB

John Berndt

Pres, The Berndt Group
John Berndt is a national expert in content management systems (CMS), content personalization and web strategy. A first generation Internet entrepreneur who began building sites for Mosaic 1.0, he has had personal involvement in over 300 significant sites. He is the CEO of The Berndt... Read More →


Saturday March 14, 2015 3:30pm - 3:45pm
ACC Ballroom B Austin Convention Center

3:30pm

Simulating Surgery Using the Language of the Web
Historically, surgical simulation training has not been a freely available teaching tool due to costly 3-D computers and software. Smile Train’s Virtual Surgery Simulator--a convergence of medicine, technology and philanthropy--represents a quantum leap in surgical training. This novel, WebGL-based system allows real-time interaction with a 3-D surgical simulation by using the BioDigital Human Visualization Platform. Access is free and no specialized software is needed. The animated graphics are groundbreaking: realistically detailed and interactive.
This multidisciplinary collaboration aims to transform cleft surgery for poor children around the world, providing open access to surgical teaching tools of unprecedented innovation and excellence. We will present a proof of concept and early stage of implementation study demonstrating how the Simulator’s training features allow surgeons to quickly grasp complex 3-D surgical concepts essential in cleft lip and palate procedures.

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Speakers
AO

Aaron Oliker

Chief Technology Officer, BioDigital Inc
Aaron Oliker is a partner and Chief Technology Officer at BioDigital. He is an entrepreneur, 3-D animator, programmer and academic, working in the field of medical visualization and simulation for 14 years. Aaron founded his first medical visualization company, CyberFiber Inc. in... Read More →


Saturday March 14, 2015 3:30pm - 3:45pm
ACC Ballroom C Austin Convention Center

3:45pm

Holding Out for a Hero: What the Data Tells Us
What really makes a popular hero that people want to read about? Is it the act of sacrificing oneself for others, or for the greater good? Does it matter in what setting the heroic actions take place? You may say no, but I believe trends and data will show otherwise. Due to the current ease of accessing worldwide information through the Internet - and unfortunately the violence and hardships constantly featured in the headlines - people are less interested in reading stories with traditional heroes and more interested in the fictional, sci fi or extremist situations that provide an escape from real world problems and situations. I plan to examine this trend toward favoring heroes in fictional, as opposed to realistic, situations and settings by looking at the frequency in publishing of traditional hero stories and more modern, sci fi stories; the popularity of these books based on New York Times best seller lists; and current events and headlines to explore the correlation over time.

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Speakers
avatar for Kate Hodes

Kate Hodes

Analyst, Huge


Saturday March 14, 2015 3:45pm - 4:00pm
ACC Ballroom B Austin Convention Center

3:45pm

Never Grow Old, Never Die
Is mortality simply a technical problem which, thanks to the virtues of Moore's Law, we will solve? Absolutely, yes. I will show that if you can hold out for another 25 years, you will likely never, ever die. This talk explores what this means to us as a species, and fundamentally, where it takes us.
Carl Jung maintained that the fear of death underscores all human action. What will happen when death loses its sting?
You will live to see it. And contemplate then to it forever.

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Speakers
BR

Byron Reese

CEO, Knowingly
Byron has been building and running companies for 20 years. Of the 5 companies he either started or joined early, 2 went public, 2 were sold, and 1 resulted in a merger.


Saturday March 14, 2015 3:45pm - 4:00pm
ACC Ballroom C Austin Convention Center

4:00pm

Codesigning the Inter-Hospital Transfer Experience
Getting to know the people who are actually going to buy and use your product is becoming a common practice. Co-design is an opportunity for the designer and the consumer / user to deepen that relationship through inspiration from the user and tapping on their domain expertise throughout the design process. The healthcare industry is usually seen as being closed to doing things differently.
Co-design was used in the context of redesigning the inter-hospital hospital transfer experience (specifically Air Ambulance) for the medical flight crew. It clearly showed the deep relationship spurred by the methodology of co-design was able to overcome the closed mindset of the healthcare industry to produce a simple concept for the Air Ambulance interior that has won 2 international design awards.

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Speakers
avatar for Sean Jalleh

Sean Jalleh

User Experience Designer, IBM
Sean Jalleh is particularly interested in using design strategies surfaced from user insights to develop relevant, meaningful, and actionable solutions. He draws from his experience in a range of disciplines – engineering, education, people management, medtech and industrial design... Read More →


Saturday March 14, 2015 4:00pm - 4:15pm
ACC Ballroom C Austin Convention Center

4:00pm

Hey Cord Cutters: Maybe TV Can't Be Everywhere
Cord-cutters like to talk about being free of the constraints of cable bundles, but the trend is that bandwidth deals could turn into bundles themselves. The Internet literally can’t handle the amount of TV we watch. The idea behind “TV everywhere”, where television broadcasters provide viewers with access to online content via live or on-demand, may be impossible with our current infrastructure.
Join Joe Marchese, trustee of the Paley Center for Media, and CEO of ad tech firm, true[X], as he explores the technical, financial and cultural changes necessary to make "TV Everywhere" a reality.

View official listing on sxsw.com

Speakers
avatar for Joshua Rangsikitpho

Joshua Rangsikitpho

Chief Technology Officer, true[X] media


Saturday March 14, 2015 4:00pm - 4:15pm
ACC Ballroom B Austin Convention Center

4:15pm

How a Library Visit Will Differentiate Your Brand
It’s hard to imagine a child's school without a library. Soon, it will be hard to imagine our corporate & brand culture without cognitive science. In recent years we've had Google at our finger tips deciphering our mind with each letter typed and have seen IBM Watson demonstrate a nuanced understanding of taste or Netflix's predictive recommendations. The technologies that power brands are quickly becoming today's librarians, cognitive science concierges, that seek, gather, and filter by understanding your intentions and increasing the potential solutions available. We will explore the role that library and cognitive science technologies have in defining our brands, both internally and externally.

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Speakers
avatar for Jenessa Carder

Jenessa Carder

Digital Strategist, SapientNitro
Jenessa Carder, Digital Strategist at SapientNitro, loves human behavior and encouraging her clients to become better corporate citizens. She welcomes conversations that make her critically think about the world and firmly believes, when curiosity meets creative, anything can be... Read More →


Saturday March 14, 2015 4:15pm - 4:30pm
ACC Ballroom B Austin Convention Center

4:15pm

How Cool Gadgets Can Save The World
Imagine at the doctor’s office, you use an app that securely transmits your health data to the doctor, instead of a paper form. He then uses Google Glass to bring up your records and streamline your visit. Currently, many health care providers already use mobile devices to streamline the delivery of their health care services. But existing strategies and solutions are rather limiting and are often in a silo. The data that can be used to create better user experience and lower costs isn’t being utilized across technologies in in-patient and out-patient settings.
This session will discuss how health providers can improve health care delivery and patient outcomes, as well as reduce costs, through a combination of emerging technologies, personalization and electronic health record systems. Using new technologies, such as Google Glass, iBeacon, NFC and Kinect, we can learn more about patients, communicate better in an outpatient environment and provide better health care services.

View official listing on sxsw.com

Speakers
avatar for Melissa Tait

Melissa Tait

SVP of Technology & Project Mgmt, Primacy


Saturday March 14, 2015 4:15pm - 4:30pm
ACC Ballroom C Austin Convention Center

5:00pm

Smart Yet Illiterate: Hacking Health Literacy
A savvy, MBA professional owns a vintage ’69 Dodge Charger. One day while driving, he hears a clunk. His clunk becomes a clank and he takes it to the shop. He has no idea what the mechanic is talking about upon diagnosis.
Well-educated, high income patients walk in to physician’s offices each day and have no idea what the doc is talking about upon diagnosis. Throw in that the majority of Americans are reading at a 7th grade level and, well, we have a problem. As patient-centric healthcare takes center stage in today’s post-ACA world, “health literacy” is fast becoming the next, hot buzzword. But what exactly does this mean? Who is health literate or illiterate? And ultimately, how can we use technology to drive change?
Using the iconic ‘69 Dodge Charger as a metaphor, this presentation will educate the audience on health literacy, show examples of technology helping health illiteracy and offer actionable ideas for improving health literacy through the digital sphere.

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Speakers
avatar for Christina Mullen

Christina Mullen

Dir, Strategy & Innovation, Cadient A Cognizant Co
As Director of Commercial Strategy & Innovation, Christina drives strategic best practices and leads the development of innovative “big ideas” across the digital, mobile, and social marketing environment. With more than 20 years of experience in traditional and digital marketing... Read More →


Saturday March 14, 2015 5:00pm - 5:15pm
ACC Ballroom C Austin Convention Center

5:00pm

Your eReader Sucks: The Persistence of the Book
In November 2013, the Association of American Publishers showed that sales of adult e-books had grown 4.8% over 12 months, while hardcover book sales had risen 11.5%. Why does our love of the book – the ultimate analog object – persist? Despite the advantages of e-books – portability, searchability, low cost – we continue to spend our hard earned dollars on books that we can hold, feel and share.
During my talk, I’ll explore what makes books so enduring, how they may continue to evolve in both format and narrative structure as the digital revolution continues to accelerate, and how paper booksellers, authors, designers and publishers are finding success in the face of intense competition from companies like Amazon and Apple.

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Speakers
avatar for Blake Wirht

Blake Wirht

Engagement Dir, Huge
Blake Wirht is an Engagement Director at Huge in Brooklyn. Endlessly fascinated by how design and technology impact people and business, he has helped clients like Google, Salesforce, Half Price Books, Campari, Red Bull, Nestle and others navigate our increasingly digital world. Blake... Read More →


Saturday March 14, 2015 5:00pm - 5:15pm
ACC Ballroom B Austin Convention Center

5:15pm

All Access: How Tech Is Redefining Health Care
Technology is fundamentally changing how we define and approach modern day health care. The advent of new technologies allows us to conceive of a world in which 7 billion people have access to high quality medicine. However, accomplishing this goal requires orchestration among several emerging technologies, including innovative medical devices, new global drug development and manufacturing capabilities, supply chain modernization, unconventional marketing channels that establish partnerships with patients, advanced analytics, and social platforms to break down cultural barriers to access.

View official listing on sxsw.com

Speakers
avatar for Michael Smith

Michael Smith

Talent/Host/Reporter, ESPN
Michael Smith is a 21st century leader setting new standards in technology, innovation, and health care. As the CIO of Mylan, his work is focused on driving paradigm-shifts resulting in access to high quality medicine for the world's 7 billion people. Michael excels at building, leading... Read More →


Saturday March 14, 2015 5:15pm - 5:30pm
ACC Ballroom C Austin Convention Center

5:15pm

The Science of Sharing
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This session will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple framework that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.

View official listing on sxsw.com

Speakers
JL

James Laporte

Mgr Social Content, DigitasLBi


Saturday March 14, 2015 5:15pm - 5:30pm
ACC Ballroom B Austin Convention Center

5:30pm

Resilience Through Tech: Designing to Help People
We've all seen or even built mobile apps that track personal wellness, from physical activity to happiness to stress. But can we design tech that fosters resilience? Resilience, the ability to persevere through life’s challenges, is an innate human capacity. Mobile tech that builds personal resilience is the next frontier for consumer health technologies.
Fred Dillon, Director of Product Development at HopeLab gives an overview of research on the psychological and biological components of resilience, followed by the presentation of case studies and development strategies on how insights from science can be applied to building mobile apps and technologies that support human resilience and help us flourish.

View official listing on sxsw.com

Saturday March 14, 2015 5:30pm - 5:45pm
ACC Ballroom C Austin Convention Center

5:30pm

The Biological Power of Push and Pull
The highly anticipated follow up to SXSW14's successful and provocative "Neurological recipe for success", Biological Power of Push & Pull will explore how the body physically reacts to digital experiences.
During digital experiences our bodies switch on an emergency network of micro circuitry, the resulting surge in electrical and chemical activity feeds back in to the brain, affecting the way we think and behave. But what does that mean for the generations growing up in this new world? The brain systems involved in decision-making, planning, social understanding & risk-taking are still developing in adolescence & as we witness dramatic behaviors developing in the teenage years should we be looking at designed services with more consideration on the physiological effects they have on the audience?
Pete Trainor, Director of Human Centered Design @NexusCX, takes us on a whistle-stop journey into the physiological effects of today's digital experiences.

View official listing on sxsw.com

Speakers
avatar for Pete Trainor

Pete Trainor

Dir of UX&D, Nexus CX
Pete Trainor is an occasional robot, fictional character, music lover, flâneur, raconteur and Founder of NEXUS in London. On a good day, they make the web more awesome. On a bad day, they just make it suck less.


Saturday March 14, 2015 5:30pm - 5:45pm
ACC Ballroom B Austin Convention Center

5:45pm

Beyond Marketing: How Curation Will Work for You
Have you ever felt that there’s more to curation than "content?" Are you limiting your potential as a storyteller, craftsman, or distributor with a narrow view of curation? There’s a way to spend 0.1 percent of your time adding value to the other 99.9 percent. It’s why people fanatically follow food bloggers that help them enjoy faster, tastier, and healthier meals. It’s how someone becomes the go-to social media guy or gal in his or her industry.
After all, don’t you want to find out why Evernote is worth billions, The Huffington Post is a habit for millions, and The Brothers Grimm have dominated our culture for centuries? Get ready to discover a mindset and toolbox to capture, organize, and share anything. You’re about to learn the secrets of harnessing a world of endless information and eliminating the fear of missing out.
What you use your curated experiences for – making buckets of cash, award-winning marketing campaigns, or world domination (for instance) – is up to you.

View official listing on sxsw.com

Speakers
avatar for Joel Zaslofsky

Joel Zaslofsky

Chief Experimenter Simplifier & Founder, Value Of Simple
Joel just wants to help you simplify, organize, and be money wise. He's the co-founder of SimpleREV – a growing movement at the crossroads of simple living and building community – the creator and author of Experience Curating, the host of the popular Smart and Simple Matters... Read More →


Saturday March 14, 2015 5:45pm - 6:00pm
ACC Ballroom B Austin Convention Center

5:45pm

Digital Health: Indispensable means Invisible
Digital Health: to be indispensable, it must be invisible
Here’s a great idea: medicines should be tailored to you – your lifestyle, your behavior, your support network, your genes. Proteus Digital Health has created Digital Medicines to connect each pill you take to the wealth of information available online. In this way, you can understand your daily health patterns, tailor a routine to your needs, and ensure that you get the most benefit possible from your medications.
And here’s a challenge: build a consumer-focused medical grade product that is approved by regulators and also invited into our every day lives. Product success is simultaneously determined by regulators, who focus on safety and risk, as well as consumers, who expect an engaging, intuitive and ever-evolving product.
This talk is for anyone who wants to take their digital health products from great to indispensable. Our medical products should be fun, intuitive, ever-evolving and, most importantly, all about you.

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Speakers
avatar for David O'Reilly

David O'Reilly

Chief Product Officer, Proteus Digital Health
David O’Reilly is Chief Product Officer of Proteus Digital Health and leads the company's product development, business development and corporate strategy. He was formerly Senior Vice President, Corporate Development at Proteus. Prior to joining Proteus, David was President of Catalyst... Read More →


Saturday March 14, 2015 5:45pm - 6:00pm
ACC Ballroom C Austin Convention Center
 
Sunday, March 15
 

11:00am

Adapt or Die: Building a Brand In 2015 and Beyond
“429 of the original Fortune 500 companies (1955) are no longer in business today. Adapt or Die” - Vala Afshar
We exist in a period of a "digital divide," where many of the titan brands of the past are losing market share to the fast moving tech companies of today. How are these newcomers able to disrupt large exiting brands with a fraction of the funding and starting from scratch? Why have our once loved darling brands been unable to convert their millions of consumers in the new digital world?
What it means to love a brand is changing dramatically and companies at scale are frantically grasping for ways to become agile and stay relevant. If you are not evolving your brand, you will cease to exist in 2015.
This talk will examine how the fast growing brands of today are rethinking loyalty, retention, and giving back creatively to their respective communities by treating brand like any other channel, iterating and testing religiously.

View official listing on sxsw.com

Speakers
avatar for Joanna Lord

Joanna Lord

VP of Consumer Mktg, Porch.com
Joanna Lord is VP of Consumer Marketing at Porch, the leading home improvement network. Prior to that she served as CMO at BigDoor, a loyalty software provider in Seattle, WA, and VP of Growth Marketing at Moz (previously SEOmoz), a leading inbound analytics software. She's an expert... Read More →


Sunday March 15, 2015 11:00am - 11:15am
ACC Ballroom B Austin Convention Center

11:00am

The Freedom Of Staying Private
Edmunds.com has been a successful industry leader, providing the tools and solutions that make the online car-shopping ecosystem more honest, transparent and simple. At multiple points in its long 40+ year history, Edmunds.com has hit milestones that could have easily prompted the company to go public. Instead, they made the strategic decision to keep the company private.
Edmunds.com Chief Executive Officer, Avi Steinlauf, will discuss the challenges newly public companies face, such as regulatory compliance, substantial reporting costs and the burdens of disclosure, among many others. Avi will then share his perspective on staying private and how long-term planning has not only bolstered his company, swelling to 600 employees strong, but also increased his company’s resiliency and market position.

View official listing on sxsw.com

Speakers
AS

Avi Steinlauf

CEO, Edmunds.com
Avi Steinlauf is the Chief Executive Officer of online car shopping destination, Edmunds.com. He oversees the business and directs the company toward the goal of building trust between shoppers and dealers while building the company to thrive for the long term. He joined Edmunds in... Read More →


Sunday March 15, 2015 11:00am - 11:15am
ACC Ballroom C Austin Convention Center

11:15am

Building a Culture of Learning
You’ve read The Innovator’s Dilemma. You’ve bought in to The Lean Startup. You’re ready to kick start your company’s product innovation efforts. There’s just one problem: you’re not sure where to begin: What can design teach us about building a collaborative culture? How do you structure a product team to value learning? How should that team work? How will that team measure success? Jeff will offer practical, step-by-step, guidance on how to build and support successful product innovation in your business. Using insights gained from leading and working with dozens of product and design teams, Jeff will step through the key elements needed to build, grow and maintain continuously learning teams.

View official listing on sxsw.com

Speakers
avatar for Jeff Gothelf

Jeff Gothelf

Principal, Neo Innovation


Sunday March 15, 2015 11:15am - 11:30am
ACC Ballroom C Austin Convention Center

11:15am

Deciphering the Code for Immersive Experiences
While a single ‘big idea’ can focus communication, conjure excitement, generate buzz and drive awareness - consumer expectations for engagement and interaction multiplied by the dynamic consumption of content predicates a much more systematic approach to ideas, narratives and connection points. Darren “Daz” McColl, Chief Brand Strategy Officer of SapientNitro and New York Times Best Seller author of Storyscaping - Stop Creating Ads, Start Creating Worlds, will explore a model for creating worlds and a story system tool for analytical prioritization and visualization of the experience space. It’s storytelling at the intersection of experience through systems thinking.

View official listing on sxsw.com

Speakers
avatar for Darren McColl

Darren McColl

Global Chief Brand Strategist, SapientNitro
Darren “Daz” McColl is co-author of the New York Times Best Seller Storyscaping–Stop Creating Ads, Start Creating Worlds and Chief Brand Strategy Officer of SapientNitro, a new breed of agency redefining storytelling for an always-on world, where he collaborates with global... Read More →


Sunday March 15, 2015 11:15am - 11:30am
ACC Ballroom B Austin Convention Center

11:30am

Making Insanely Successful Products and Experiences
Today, top graduates are moving from Wall Street to Silicon Valley, upping the ante on innovation, and makers of simple smart phone apps are becoming billionaires overnight. Behind some of the greatest successes of our age – companies like Uber, Airbnb, and Dropbox – lies a sea of failure. You might think that all the great ideas are already out there; that success lies in a stroke of luck that rescues one company or another from a graveyard of ideas. Survival in today’s digital world, in other words, can seem impossibly arbitrary and complicated, but I would argue that success is actually very simple.
In this presentation, I will illustrate a fast, lean, and direct approach to creating insanely successful digital products and services. My discussion will span the process of innovation from its earliest stages through ongoing optimization: finding an idea, making a plan, building a team, coding, designing, and launch, which I believe is just the beginning of the creative process.

View official listing on sxsw.com

Speakers
avatar for Eduardo Torres

Eduardo Torres

Managing Dir Brazil, Huge
Eduardo Torres is Vice President & Managing Director for HUGE’s Brazilian office, overseeing business development and strategy, since joining HUGE in 2010. Torres also helps plan and manage the agency’s expansion in Brazil and into other Latin America markets. Prior to HUGE, Torres... Read More →


Sunday March 15, 2015 11:30am - 11:45am
ACC Ballroom C Austin Convention Center

11:30am

Society Is One Big Cult: The Science of Movements
There's an inherent pattern in social movements - from the Arab Spring and Civil Rights to Farm to Table and Punk Rock. They begin with a real problem and end with role for the average person in the solution.But for brands looking to "create a movement," it’s not as easy as identifying the common variables of successful movements and creating them for your campaign. You have to understand humans as a species before you can understand how to get them to do something as a herd.
As a species, we're subconsciously obsessed with patterns. They compel us in both rational and irrational ways, and explain movements in culture, economics and yes, even in cults. Understanding human behavior, and the drivers of mass movements, relies on understanding patterns. Patterns in the choices we make (game theory), patterns in the way our brains respond (neuroscience) and the patterns in the impact on our economy and society.

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Speakers
avatar for Maggie Gross

Maggie Gross

Director, Brand and Digital Strategy, Havas Worldwide
A Southern transplant, I've worked as a comms, digital, and brand planner for agencies all over NYC on amazing brands like Starbucks, Samsung, American Express, Lysol, Coke, and Special Olympics.


Sunday March 15, 2015 11:30am - 11:45am
ACC Ballroom B Austin Convention Center

11:45am

Going Global: How to Launch International Markets
In today’s global marketplace, taking your company international is crucial to success. In fact, most startups by their very nature are born global, but establish themselves first by building a local base. Expanding your reach to other markets gives you access to millions more customers and can lead to stellar growth and profits. But, going global is a daunting task.
When Eventbrite expands into new markets, there are four key steps that we take to give us the best shot at getting it right. Of course, each market is different, and we take a test, iterate and optimize approach, but there is a long journey before we even get to the test phase.
Join Elsita Meyer Brandt, Senior Manager New Market Expansion & International Marketing, to discuss the four steps to growing your business globally.

View official listing on sxsw.com

Speakers
avatar for Elsita Meyer-Brandt

Elsita Meyer-Brandt

Mktg, Intl Expansion, Eventbrite
Elsita Meyer-Brandt, Senior Manager New Market Expansion & International Marketing at Eventbrite.


Sunday March 15, 2015 11:45am - 12:00pm
ACC Ballroom C Austin Convention Center

11:45am

Why Can't We Be More Like Disneyland?
Let's start with a story:
A group of people check into one of Disney’s resorts. Shortly after, they hop on a bus to go somewhere else in the park. The bus driver says “-Hey, how’s your room?”. One of the people on the bus says: “-My faucet is dripping, I forgot to tell the front desk about that". The bus driver says: “What’s your room number? I’ll get that taken care of". When the guest arrives back to his room, the faucet is fixed.
Why did the bus driver take the effort to help this visitor? It’s because the bus driver doesn’t see his role as only driving a bus. His job is to give guests a great experience. He understands that his role plays a bigger part.
The story shows the importance of values.
In my talk, I will give the audience tools to apply shared values within their organizations. Values, when applied, can instill a more quality experience for your customers when they interact with your brand.

View official listing on sxsw.com

Speakers
avatar for Marcus Castenfors

Marcus Castenfors

Assoc Creative Dir Experience Design, SapientNitro
Do you remember Geocities? I do. It's where it all started for me. Using Microsoft FrontPage and a lot of help from my friend William, I launched my first website in 1996. It was an ode to the artists I loved at the time: Fun Lovin' Criminals (who now?). My visual design skills were... Read More →


Sunday March 15, 2015 11:45am - 12:00pm
ACC Ballroom B Austin Convention Center

12:30pm

Humans Not Consumers: Unconscious Emotion and Action
We’re taught that we’re thinking creatures that feel. The truth is we’re feeling creatures that think. Science now tells us that humans make decisions emotionally below the threshold of conscious awareness. And few would argue emotion is the key to connecting with people. But what does “unconscious emotion” even mean? And how do we apply it to our business?
If we raise our sightline and define our audience as humans, not just consumers—we deepen our empathy and widen our appeal. Join Douglas Van Praet, Fast Company writer and author of “Unconscious Branding,” as he demystifies emotions through the lens of neuroscience. He will explain the hardwired process of attention, awareness and emotional response that move brands to the fore of culture and market through human insight.

View official listing on sxsw.com

Speakers
avatar for Douglas Van Praet

Douglas Van Praet

Founder, Unconscious Branding
Douglas Van Praet is founder of Unconscious Branding, a brand strategy consultancy. He is also a behavior change therapist and author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing. Van Praet’s approach to marketing draws from Unconscious Behaviorism... Read More →


Sunday March 15, 2015 12:30pm - 12:45pm
ACC Ballroom B Austin Convention Center

12:30pm

Why Patents Are Killing Innovation
Gadgets. We all own one (or a hundred). But from Apple to Samsung to Oculus Rift, those beloved gadgets are drowning in a sea of intellectual property lawsuits, a tide that threatens to strangle tech innovation for good. Nathan Seidle, CEO and founder of SparkFun Electronics, happens to know a thing or two about IP and innovation. He made gadgets and their parts his life's work, building a multi-million dollar company for embedded electronics, all without filing one single patent application. Nathan will guide you through the world of patents, how long it really takes copycat products to appear in the marketplace, and show you how sharing can truly build profitable, growing companies. Makers, gadgeteers, and anyone interested in what the future of innovation and business looks like—come hear how open-source technology will save the world.

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Speakers
avatar for Nathan Siedle

Nathan Siedle

CEO, SparkFun
Checkout my talk on why patents are killing innovation! http://schedule.sxsw.com/2015/events/event_IAP40665


Sunday March 15, 2015 12:30pm - 12:45pm
ACC Ballroom C Austin Convention Center

12:45pm

Disloyalty Marketing: Art of the One Night Stand
As a general rule, you never want to be the last to find out that you’re in an open relationship. But, if you’re a brand looking to belong in a loyal relationship with your customers, you’re being cheated on by even your most loyal consumers. Despite the best efforts of brands and billions of dollars spent, consumers are becoming increasingly more promiscuous in their purchasing habits. So the question is, what do marketers do about it? Spend more money? Increase incentives? Or, can a more substantive loyalty be gained by inviting disloyalty? In my session, I'll show how embracing an open relationship and engaging in one-night stands with consumers can actually create a more authentic and enduring loyalty.

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Speakers
avatar for Craig Evans

Craig Evans

Exec Creative Dir, Wunderman


Sunday March 15, 2015 12:45pm - 1:00pm
ACC Ballroom B Austin Convention Center

12:45pm

Mobile Payments: Solution for the Third World
Mobile payments aren’t the technology of tomorrow. They are here and now. In the country of Kenya, some 98% of the population uses their phone to send and receive money. So why are we still waiting for a successful mobile payments platform in the U.S.? Developing countries with less advanced technology are far outpacing us in mobile payments adoption, while we’re still tied to plastic credit cards and banks. The mobile payments industry in the U.S. is fragmented as companies battle for the dominant solution. Mozido VP of Engineering Felipe Fernandes will reveal why mobile payments is working in other countries, what barriers to adoption we’re encountering in the U.S., and what a realistic roadmap for this technology looks like. Specifically, Felipe will discuss the ‘unbanked’ as a vital, influential factor for determining how mobile payments will play out and how the technology will develop.

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Speakers
FF

Felipe Fernandes

VP, Engineering, Mozido
Felipe inspires innovation for all Mozido products across financial services and mobile marketing verticals. Felipe navigates through regulations in the U.S., Mexico, Caribbean and other jurisdictions to define compliant financial services, loyalty and marketing solutions. He directs... Read More →


Sunday March 15, 2015 12:45pm - 1:00pm
ACC Ballroom C Austin Convention Center

1:00pm

Advention: The Best Ads Aren't Always Ads
In this session, Christine Outram will explore the role of rapid prototyping in the age of digital advertising and how it is transforming a "traditional creative process" into a lean, interactive, and multidisciplinary endeavor. Advertising is evolving; the best ads are not always ads; demo or die.

View official listing on sxsw.com

Speakers
avatar for Christine Outram

Christine Outram

VP, Invention Director, Deutsch LA
Christine has been called a "Digital Swiss Army Knife," but that's only half the story. As the Associate Director of Invention at Deutsch LA, she leverages her expertise in architecture, design, and computing to produce physical products and digital services that combine visionary... Read More →


Sunday March 15, 2015 1:00pm - 1:15pm
ACC Ballroom B Austin Convention Center

1:00pm

Working With Humans
There has been considerable discussion about diversity in Silicon Valley and the tech industry, especially in response to workforce demographics of Facebook, Google, and Twitter. Some people think that the tech industry has real bias and discrimination issues. There are, no doubt, sexist and racist people and behaviors in this, and all industries. But I believe the bulk of the problem lies in the fact that founders, managers and leaders do not understand human behavior, specifically how we come to know and make decisions about other people. There seems to be an idea that if we are without hate and fear, meritocracy is automatic. False. Regardless of our intentions, homophily, stereotypes, bias, labels, attribution errors and other tendencies corrupt our decision making about others. This session will distill actionable insights from multiple fields of study that can be directed toward more accurate talent decisions, evidence based decisions and greater organizational outcomes.

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Speakers
avatar for Joe Gerstandt

Joe Gerstandt

Freak Flag Flyer, Joe Gerstandt
joe gerstandt brings a new clarity, new perspectives and new practices to organizational diversity and inclusion work. joe has worked with Fortune 500 corporations, small non-profits, and everything in between. He speaks at numerous conferences and summits, and blogs at joegerstandt.com... Read More →


Sunday March 15, 2015 1:00pm - 1:15pm
ACC Ballroom C Austin Convention Center

1:15pm

Anythink: The Brand that Sparked a Revolution
“Business is a human enterprise.” - Simon Sinek
With a focus on providing amazing experiences for its customers, Anythink transformed from the worst-funded library system in the state of Colorado to one of the most recognized brands in the industry. This transformation was fueled by a combination of necessity, tenacity, creativity, collaboration, authenticity and straight-up guts – a start-up mentality inspired by private and nonprofit industries. Yet the majority of Anythink’s success stems from the human interactions between staff and customers - one of libraries’ greatest strengths. Learn from this unique case study how putting the customer experience first, building a strong culture and embracing change can help build word-of-mouth marketing that shifts perceptions and inspires brand loyalty.

View official listing on sxsw.com

Speakers
avatar for Stacie Ledden

Stacie Ledden

Dir of Innovations & Brand Strategy, Anythink Libraries
Director of Innovations and Brand Strategy for Anythink Libraries - the public library system for Adams County, Colo., that celebrates ideas, creativity, discovery and community. After joining the district in 2008, Stacie assisted in launching the Anythink brand that in 2011 garnered... Read More →


Sunday March 15, 2015 1:15pm - 1:30pm
ACC Ballroom B Austin Convention Center

1:15pm

The Bitcoin Opportunity
Is it countercultural that we'll be sharing startup ideas? "The Bitcoin Opportunity" is intended for investors, entrepreneurs and others who are intrigued by the Bitcoin ecosystem but unsure where to start and need help understanding Bitcoin beyond a payment rail or currency. We'll sketch out what you need to know to understand Bitcoin and the Blockchain, dive into what this technology means and talk about all of the great businesses waiting to be built. Do you have what it takes to build the next great tech company? Come and find out.

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Speakers
avatar for Patrick Murck

Patrick Murck

Exec Dir, Bitcoin Foundation
Patrick is a founding member and Executive Director for the Bitcoin Foundation. He was formerly its General Counsel. His expertise extends across the legal and regulatory issues governing the use of bitcoin, decentralized financial systems, virtual economies, alternative payment systems... Read More →


Sunday March 15, 2015 1:15pm - 1:30pm
ACC Ballroom C Austin Convention Center

3:30pm

Is Your Company Killing You?
In today’s always plugged in, on-the-go world, companies and employees alike are suffering the consequences of poor choices that ultimately backfire and prevent long-term gains. Every year, companies ask more of their employees – efficiency at all costs, do more with less, be available 24/7. Problem is, we’ve all got the same time constraints. We can’t put more hours in our days, so we multi-task, we stop taking care of ourselves – missing workouts, eating poorly and skimping on sleep – and we neglect important personal relationships and rob our well-being.
Well-being is the most significant predictor of productivity, so why are companies hurting their people with cultures and strategies that at best yield short-term gains but bring big negative long-term consequences? This session will focus on how to break this cycle and will share real-life examples of how great things can happen when companies take care of their people and when people in turn take care of themselves.

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Speakers
SL

Shawn LaVana

Mktg Lead, Virgin Pulse


Sunday March 15, 2015 3:30pm - 3:45pm
ACC Ballroom C Austin Convention Center

3:30pm

We Want Your Body In Our Registry
Every day, 20 Americans die waiting for an organ transplant. ORGANIZE has a plan to bring that number down to zero.
In 2012, Jenna Arnold and Greg Segal co-founded ORGANIZE, a startup using new media to revolutionize the unwieldy organ donation registration process. While the public desire and medical resources exist to end the organ shortage many times over, bureaucratic processes of registration and information circulation simply haven’t allowed organs to get to the people who need them. Solving the organ donation crisis is not a medical challenge; it’s a task of business and distribution.
Jenna will discuss the challenge of working with government while overcoming its inefficiencies, a strategy applicable in many other social arenas, and will walk through how certain tech upgrades save more lives. This session will also explore ways to bring edginess, cheekiness and sexiness to a social issue mired in the taboo category of death.

View official listing on sxsw.com

Speakers
avatar for Greg Segal

Greg Segal

Co-Founder, ORGANIZE
Greg Segal is the co-founder of ORGANIZE, a non-profit leveraging technology, open-data, and behavioral economics to increase the number of organ donations in the US. ORGANIZE has been called by FastCompany “the non-profit to end the organ shortage”, named 35 Under 35 by INC Magazine... Read More →


Sunday March 15, 2015 3:30pm - 3:45pm
ACC Ballroom B Austin Convention Center

3:45pm

Rise of the Employee: Leveling The Power Balance
Fifty years ago, most people worked for the same companies their entire lives. They had no idea what they could or should earn, and many likely felt scared to ask questions.
Today, everything has changed. Now that the majority of people have multiple jobs throughout their careers, employers pay more attention to employee engagement, satisfaction, and personal development in order to retain talent. With the availability of salary and performance data, access to modern back office tools, and the opportunity to give and receive peer reviews, employees are finally empowered as equal stakeholders in setting their pay, and feel appreciated for the work they do.
Do we work to live or live to work? Should compensation be a transaction or a meaningful connection between the employer and employee? In this session, ZenPayroll CEO and co-founder Joshua Reeves will explore why we’ve entered the age of the employee, and how the imbalance of power in the workplace has shifted.

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Speakers
avatar for Joshua Reeves

Joshua Reeves

CEO & Co-Founder, ZenPayroll
Joshua believes in the power of software to solve complex problems and founded ZenPayroll to deliver delightful, modern payroll to businesses everywhere. Learn more about him from this interview, and hear his advice for entrepreneurs in this speech.


Sunday March 15, 2015 3:45pm - 4:00pm
ACC Ballroom C Austin Convention Center

4:00pm

Conquering Silicon Valley's Brutal Ageism
Is the golden age of programming really 22? Kent Brewster does not think so. At 53, Kent is the author of Pinterest's browser extensions, photographer attribution program, and the third-party JavaScript behind the Pin It button, which is seen billions of times per day all over the Internet.
In this talk, Kent will explode some common myths, such as: younger managers can't handle older employees; you shouldn't hire people with lives outside of work and only new grads have the stamina required for "crunch time".
He will also talk frankly about what older engineers can do to find work, stay employed and avoid getting shunted into middle management.

View official listing on sxsw.com

Speakers
avatar for Kent Brewster

Kent Brewster

Widgeteer, Pinterest
Kent Brewster copyedited the Atari 400/800 BASIC Programming Manual in 1977 as a 16-year-old high school student, and has been playing around with computers ever since. He helped Yahoo! open up Pipes and Hack Day, built the original iPhone and Android apps for Netflix, and now breaks... Read More →


Sunday March 15, 2015 4:00pm - 4:15pm
ACC Ballroom B Austin Convention Center

4:00pm

Why You Suck at Making Your Own Life Decisions
People do a poor job of making the right career decisions for themselves. All the personal baggage and false self-perceptions about our strengths and weaknesses make us notoriously bad predictors of what kind of career moves are best for us. So, what if we were to hand the heavy decision-making over to someone else? Better yet, what if we were to let a machine make our career decisions for us?
Shankar Mishra, VP of Data Science and Analytics at TheLadders, will discuss what makes strangers and machines better harbingers of good career decision-making. Using science and statistics, he will share how a few simple details and responses can lead even strangers to be more knowledgeable about the kind of job you would be successful at, and how we can take this approach ourselves when making career decisions in the future.

View official listing on sxsw.com

Speakers
avatar for Shankar Mishra

Shankar Mishra

VP of Data Science & Analytics, TheLadders
Shankar Mishra is the Vice President of Data Science & Analytics at TheLadders. He is responsible for leveraging available data and machine-learning algorithms to analyze performance and develop business strategies based on these findings. His goal is to use this information to help... Read More →


Sunday March 15, 2015 4:00pm - 4:15pm
ACC Ballroom C Austin Convention Center

4:15pm

Building Strong Teams in the Millennial Age
The Age of the Millennial is filled with hard workers eager to chart their own personal and professional courses. Whether they start their own company or take a position in a larger organization, Millennials value equality over hierarchy and are more likely than their predecessors to want to work on a team. Meanwhile, Boomers are sticking around the workplace longer in order to recover income lost due to the 2008 financial crisis. Many managers are left wondering: how do you build and nurture a generationally diverse work team while taking into account individual skills and strengths? What can you do to ensure your team is engaged, productive, and committed? Everyone performs better when using their strengths. In this session, learn how focusing on strengths makes teams more productive and successful. Understand how to build teams with the talents necessary for successful start-ups.

View official listing on sxsw.com

Speakers
avatar for Jennifer Selke

Jennifer Selke

Dir/Faculty, University of California Berkeley
Jennifer H. Selke is a Educational Psychologist from U.C. Berkeley specializing in supporting the Millennial / GenY workers find the best fit in a job or career. For the last 20 years Jennifer has run a large summer camp which includes hiring and supervising over 150 Millennials each... Read More →


Sunday March 15, 2015 4:15pm - 4:30pm
ACC Ballroom C Austin Convention Center

4:15pm

Is It Finally the Age of the Woman Entrepreneur?
Will 2015 be the breakout year for women entrepreneurs? Will we finally stop seeing endless headlines about how few women start companies, how hard it is for them to raise venture capital, and how few girls study STEM? Last year, the number of $10-million-plus women-owned firms increased by 57%, the amount of angel funding going to women entrepreneurs rose 40%, and VC funding for women-led business rose 20%. While men still outnumber women when it comes to starting, and raising funding for, new businesses, this year we’ll reach a turning point – where at least it won’t be ‘novel’ to be a female founder. Hear from Jane Park, CEO and founder of Julep, about her path from owner of a single nail salon to CEO of the fastest-growing beauty brand today. Jane has raised $56M from top VCs such as Andreessen Horowitz and Maveron and can share first-hand observations about how the tide has turned for women entrepreneurs in just the past few years.

View official listing on sxsw.com

Speakers
JP

Jane Park

CEO & Founder, Julep Beauty Inc.
Jane Park is CEO and founder of Julep Beauty, the fastest-growing omnichannel beauty brand. She is a leading national expert in beauty and color trends, and her insider beauty tips have been featured in publications such as Redbook, Oprah Magazine, Us Weekly, Allure, and Vogue. Prior... Read More →


Sunday March 15, 2015 4:15pm - 4:30pm
ACC Ballroom B Austin Convention Center

5:00pm

21 Rules to Rock Your Next Pitch or SXSW Session
Here's the problem: According to most studies, the number one fear for people is public speaking. Number two is death. In the words of Jerry Seinfeld, "This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."
Here's the truth: No one is born a natural at public speaking. It scares the living daylights out of everyone. Mark Twain perhaps put it best, "There are two types of speakers in this world: those that are nervous and those that are liars.”
Here's the solution: It takes discipline and practice to channel your nerves. This SXSW session will provide guidelines to help you on that journey. 21 rules of thumb by the numbers. Simple, understandable ideas you can immediately use to become a better presenter. Whether you are making a business pitch or getting ready to rock your next SXSW session, these rules will help sharpen your saw. Because nothing in life is more important than the ability to communicate.

View official listing on sxsw.com

Speakers
SP

Stan Phelps

Chief Solutions Officer, Synergy Events
Stan Phelps is the founder of 9 INCH marketing, a Cary, North Carolina based consultancy that helps brands obtain customers that are four times as valuable as ordinary customers through a concept called the Goldfish Rule. He’s is a contributor to the Forbes CMO Network and the author... Read More →


Sunday March 15, 2015 5:00pm - 5:15pm
ACC Ballroom C Austin Convention Center

5:00pm

Civic Leaders Need New Civic Technologies
Innovations in technology need to be leveraged to expand our communities’ capability to access public services and increase civic engagement. However the main player in the field is struggling in an era where there is a commonly held perception that government does not work. A 2012 Gallup Poll found only 18 percent of American's placed a great deal of trust in government. More importantly, many have started to believe what happens in government will not impact their lives. That’s where philanthropy comes in.
Currently playing a leading role as convener, civic institutions are bringing leaders from the public sector, business and academia together with our tech savvy citizens to identify better ways for all of us to engage government and engage each other. Come and indulge in a quick fire look into how civic leaders and nonprofits can use new civic technologies to become more nimble and flexible in their communities and help them respond to entrepreneurial opportunities as they arise.

View official listing on sxsw.com

Speakers
RG

Ryan Ginard

Mgr of Civic Leadership Fund, The San Diego Foundation
Ryan moved to San Diego from Brisbane, Australia where he spent five years as a Policy and Media Advisor and has presided over a number of federal, state and council campaigns as a campaign manager and organizer. Ryan previously helped establish a community fund that supports projects... Read More →


Sunday March 15, 2015 5:00pm - 5:15pm
ACC Ballroom B Austin Convention Center

5:15pm

Love My Job! Changing Culture From Crappy to Cool
Culture is the secret to happy employees and company innovation. As the founder, president, HR leader, manager, team leader or dedicated employee, you are part of the company brand and you impact the culture of your company. So if you want to keep your core values strong, are in the midst of a culture clash, or need a culture shift as a result of growth, a merger, acquisition or other major change – identifying what makes your company unique – and then branding the hell out of it – will lead to a productive work environment and innovative employees who keep your company fresh. Get concrete ideas and see examples – like the “School of Cirrus Rocks!” culture camp – of how to brand, integrate, measure and sustain your unique culture, making your company a place employees love to work and stay for the long haul. Employees who believe in their company culture are more engaged. Leaders, who think like marketers and brand their culture to employees as if they were customers, reap rewards.

View official listing on sxsw.com

Speakers
avatar for Jo-Dee Benson

Jo-Dee Benson

Chief Culture Officer, Cirrus Logic
Jo-Dee Benson leads Cirrus Logic's Corporate Communications and Human Resources organizations. In her combined roles, Jo-Dee oversees Cirrus Logic's external marketing communications functions, such as brand management, public relations and Web-based marketing, as well as Cirrus Logic's... Read More →


Sunday March 15, 2015 5:15pm - 5:30pm
ACC Ballroom C Austin Convention Center

5:15pm

Social Data in the Time of Cholera
Since Twitter data was first used to pinpoint the spread of cholera in Haiti after the earthquake, the use cases for Twitter data in humanitarian causes have multiplied. Twitter data research has been used to identify postpartum depression, help with natural disaster response, identify outbreaks of food poisoning, understand attitudes around smoking and so much more. With social data serving as the largest archive of human behavior to ever exist, how can we turn this data into real-time warning systems? I’ll look at how social data has been used in the past, our own research and endeavors and the possibilities we see for social data in humanitarian efforts going forward.

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Speakers
SH

Scott Hendrickson

Data Scientist, Twitter
Dr. Scott Hendrickson is the Principal Data Scientist at Gnip (a subsidiary of Twitter), the world’s largest and most trusted provider of social data. At Gnip, he is responsible for data science projects that help Gnip and Gnip's customers understand and more effectively use social... Read More →


Sunday March 15, 2015 5:15pm - 5:30pm
ACC Ballroom B Austin Convention Center

5:30pm

Homeless and Social Media
Over the years social media has boomed and access to programs like Twitter, Facebook and other social media tools have become availiable on even the cheapest devices. With the growth of socal media so has its use among the homeless across the country. Homeless are able to communicate with friends, non-profits, total strangers and even celebrities. Non-profit Facebook campaigns or short Youtube videos are nice but nothing beats actual engagement with homeless. Through Social media homeless are able to have a direct voice with their community where as before homeless had to rely on non-profits to try to tell their story.

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Speakers
avatar for Greg Staffa

Greg Staffa

Writer, Your Entertainment Corner
Northwest Airlines saw fit to terminate Greg Staffa after he was hurt on the job by pointing to his weight to get out of the work comp liability. Disabled and unemployed in 2009, just as the economy was falling, proved to be too much and by the end of the year, Staffa lost his home... Read More →


Sunday March 15, 2015 5:30pm - 5:45pm
ACC Ballroom B Austin Convention Center

5:30pm

The Great Work Disconnect
A surgeon can operate thousands of miles away from their patient. A drone pilot can find criminals from an air-conditioned office. Work that relies on touch and feel or visual acuity—the sort of things that are tactile and trigger the parts of the brain to react to what you touch, see and smell all at once—is becoming detached from the physical. What does that mean, psychologically, for the people who do these jobs?

View official listing on sxsw.com

Speakers
avatar for Jennifer Merritt

Jennifer Merritt

Editor, BBC Capital, BBC.com
Journalist Jennifer Merritt is an editor, writer, book author and people-wrangler who has spent a large part of her career covering management, careers and workplace issues--with a side of personal finance and all things business. She serves as editor of BBC Capital on BBC.com and... Read More →


Sunday March 15, 2015 5:30pm - 5:45pm
ACC Ballroom C Austin Convention Center
 
Monday, March 16
 

11:00am

A Conspiracy Theorist’s Guide to Health Tech
What if buying junk food and not hitting your daily activity goal raised your insurance? What if your watch alerted big pharma that you’re blood pressure is too high? Would you be surprised to learn the government is spying on you from the inside? You may not know it, but you could be opting into the largest conspiracy ever imagined.
Buzzwords like the Internet of Things, quantified self and the cloud get people excited, buying products and signing up for services, all while masking the underlying dark side. Web, social and location tracking is child’s play. Think about all the biometrics from wearables, implantables & smart pills. Besides you and your doctor, who else could benefit from that data? What could they do with it? How could it affect you?
It’s the convergence of technology, government and healthcare and it may have consumers sacrificing privacy and control for the benefits of technology. Let’s explore this vast conspiracy and the role you play in it.

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Speakers
avatar for Jason Levy

Jason Levy

SVP/Experience Strategy & Innovation, Saatchi and Saatchi Wellness
Jason has a long history of helping healthcare companies traverse the digital waters of communication, often blazing trails into new and emerging channels.


Monday March 16, 2015 11:00am - 11:15am
ACC Ballroom C Austin Convention Center

11:00am

Getting Found In the Post-Search Era
The days when Search was the only game in town are long gone. An endlessly splintering array of referral sources are now emerging, requiring marketers to adapt new technologies, processes, content and relationships. During this talk, I will discuss a wide range of post-search engagement platforms: from GPS device discovery and local/mapped SEO, to embedded devices, social graph search, discovery apps, LE Bluetooth, intelligent agents and API integrations and marketplaces. Building content, functionality and relationships with new traffic and customer acquisition channels is an essential task to building a business for the post search era.
In this presentation I will take you through the steps to building a post-search business and will show examples of companies that are killing it in this new world. The result will be an outline of the new marketing channel universe and a framework applicable to your own brand for managing and exploiting these systems holistically.

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Speakers
avatar for Andrew Delamarter

Andrew Delamarter

Dir of Inbound Mktg, Huge


Monday March 16, 2015 11:00am - 11:15am
ACC Ballroom B Austin Convention Center

11:15am

Why And How to Be Bolder In Healthcare IT
How do we go from independent buzz-words and concepts to patient centered, achievable, change which improves health outcomes?
How can wearables, mobile devices, big data, EMR's, genomics and personalized medicine all come together to make a different in people's lives?
Solving healthcare spending and improving outcomes will not be a single entities' actions nor single technological solution. But it will start with the most critical participant - each of us - and then the technology we use as individuals will morph with corporate tools creating new possibilities.
Starting with consumer behavior this session will discuss how incremental technological steps can begin linking the technological 'buzz words' into sustainable, realistic, change across the healthcare ecosystem resulting in better outcomes at better prices.

View official listing on sxsw.com

Speakers
avatar for Chris Moose

Chris Moose

Partner, IBM


Monday March 16, 2015 11:15am - 11:30am
ACC Ballroom C Austin Convention Center

11:15am

Word Watching: Spot Key Words to Trump All Reviews
Reviews help people make purchasing decisions and are generally trusted despite some companies' attempts to post fake reviews. In a world flooded by choice, the fair and balanced opinions of peers are the best chance consumers have to cut through the noise.
Still, reviews have great value for businesses, too. An individual review contains language that could possess common words and concepts within the corpus, meaning that multiple consumers could write similar things about different products or services. Does that mean reviews adhere to some set of standards?
In this session, HomeAway Director of Engineering and Data Science, Brent Schneeman, will explore the nuances of rating inflation and how the words of a review tell more of the story than the ratings. Attendees will learn how to analyze various words with natural language processing tools to better listen to and serve customers. If done correctly, it could unlock insights that take a company or product to the next level.

View official listing on sxsw.com

Speakers
avatar for Brent Schneeman

Brent Schneeman

Dir of Engineering, Data Science, HomeAway Inc
Brent Schneeman joined HomeAway in 2010 and focuses on strengthening the data science muscle in the Technology Office. As Director of Engineering and Data Science, he serves as an internal consultant on a diverse set of analytic projects such as multi-variate testing, customer website... Read More →


Monday March 16, 2015 11:15am - 11:30am
ACC Ballroom B Austin Convention Center

11:30am

FOMO, FB and Pot: Your Brain On the New Millennium
Our brains are never going to be the same again.
From the emoji and how it's affecting language centers, to Google calling into question the very relevance of long-term memory, our addiction to the Internet is rewiring our circuitry. As marketers, we can see how societal trends influence our consumers’ behavior- but how do these shifts in culture affect the brain itself?
We experience FOMO after seeing Instagram photos because of a parallel brain memory combined with a cortisol spike. When someone likes our post on Facebook, our nucleus accumbens pleasure pathway is activated, resulting in a positive feedback loop that motivates us to post again. Video gamers have an enhanced visual cortex that allows them to perceive dimness and contrast better than non-gamers. Countless studies reveal that the Internet has resulted in dramatic differences in the way our brain is wired.
With this, how can marketers continue to create meaningful experiences? This talk will cover this and more.

View official listing on sxsw.com

Speakers
avatar for Raashi Bhalla

Raashi Bhalla

Creative Strategy, Pinterest
Raashi is in the Creative Strategy group at Pinterest. With over 9 years of digital experience, she brings strong expertise in data analysis, creative strategy, and integrated marketing.


Monday March 16, 2015 11:30am - 11:45am
ACC Ballroom B Austin Convention Center

11:30am

Wearables, Data, and What We Can Do With It
Technology has given us more information and opportunity than ever before. It’s changing what healthcare means to businesses and people. The amount of human data collected by new technologies in the world today is incredible. If only we had a way to put it to good use.
Imagine using advance analytics to model how human behavior leads to disease and finding insights that predict upcoming health changes. What if we could organize data to make better choices about health? To predict how health might look and see ahead of the curve? This could enable pharmaceutical and life science companies to run faster and less expensive clinical trials with predictable results, health systems or policy makers to analyze population data to project potential impacts down the road, consumer applications to give simple behavior nudges for healthier choices, or even elite athletes to optimize their performance.

View official listing on sxsw.com

Speakers
avatar for Paul D'Alessandro

Paul D'Alessandro

Partner, PricewaterhouseCoopers
Paul D'Alessandro is Principal at PwC. Paul is the Global Leader of PwC's Sales, Marketing and Customer Experience practice and you'd be hard pressed to find someone who brings a more unique background. He has an MBA from the University of Michigan and an M.S. in Computer Science... Read More →


Monday March 16, 2015 11:30am - 11:45am
ACC Ballroom C Austin Convention Center

11:45am

Next Generation Marketing for Small Businesses
Today’s consumers rely on digital resources, such as mobile search, online directories, review sites, email and social media, to discover and engage with businesses. Companies of all sizes need to keep pace with the seismic and rapidly evolving changes that we’ve seen over the last decade to effectively reach both potential and existing customers. Large businesses with ample resources and expertise have embraced the new landscape with a full technology ecosystem. It’s significantly more difficult for local business owners and entrepreneurs who face the same challenges but typically can’t access the same tools.
Yodle CEO Court Cunningham will discuss this evolution in consumer behavior, the unique challenges that local business owners now face and how these entrepreneurs can overcome them. He will provide specific tips for the digital age such as how to effectively establish a strong foundation on the web, build up online reviews, and send impactful customer communications.

View official listing on sxsw.com

Speakers
avatar for Court Cunningham

Court Cunningham

CEO, Yodle
As CEO of Yodle, Court oversees the overall strategy and direction of the business. Court joined Yodle as CEO, and also as a member of the board of directors, in 2007 when the company had under 15 employees and fewer than 250 customers. Today, Yodle has over 1,200 employees, 45,000... Read More →


Monday March 16, 2015 11:45am - 12:00pm
ACC Ballroom B Austin Convention Center

12:30pm

Mastering Short Form Video With Smart Humor
Now more than ever, brands have to be smart about how they target today’s increasingly connected, on-the-go consumer. Mastering smart, witty humor is the fastest way to foster emotional engagement and gain consumers’ trust. Laughter also gives brands the opportunity to communicate a sense of self-awareness. The most successful advertising campaigns always involve a little bit of humor and a Nielsen’s Annual Global Survey of Trust in Advertising revealed that humorous ads resonated the highest among consumers.
Hear from Carrie Faverty, Casting Director from Sound Lounge, who has cast for both voiceovers and on-camera commercials for hundreds of products, webisodes, animated pilots, narrations, promos and short films, as she discusses how to come up with creative comedic content for brands.

View official listing on sxsw.com

Speakers
avatar for Carrie Faverty

Carrie Faverty

Casting Dir, Sound Lounge
avatar for Tony Mennuto

Tony Mennuto

Founder & CCO, Mister:-|Face
Tony Mennuto is Founder and CCO of Mister:-|Face a creative video production company under the umbrella of Sound Lounge, New York City’s premiere audio post-production shop. As an award-winning advertising creative, Tony has worked on thousands of commercials and marketing solutions... Read More →


Monday March 16, 2015 12:30pm - 12:45pm
ACC Ballroom B Austin Convention Center

12:30pm

What's In Your Gut? Lessons From the Microbiome
What's in your gut? This presentation will share insights from the uBiome dataset – the largest human microbiome dataset in the world. How are paleo dieters different than vegans? What exactly happens after you take antibiotics? We will help you learn about the microbiome – the trillions of bacteria in our bodies – and how you can be a part of citizen science.

View official listing on sxsw.com

Speakers
avatar for Zachary Apte

Zachary Apte

Co-Founder & Chief Scientific Officer, uBiome
Trained in both theoretical high-energy physics and cell biology, Dr. Apte earned his PhD in biophysics from the University of California, San Francisco. Before uBiome, he founded a synthetic biology company based on his invention of a novel microfluidics device and funded by the... Read More →


Monday March 16, 2015 12:30pm - 12:45pm
ACC Ballroom C Austin Convention Center

12:45pm

Mobile Africa: Look to the Desert, Not the Valley
It’s easy to get caught up in the hype about Silicon Valley, with its hub of brilliant tech minds and bountiful venture capital. Given that necessity is the mother of invention, however, it stands to reason that an area so wealthy might not be the most fertile ground for breakthrough ideas.
Africa, by contrast, is home to a variety of difficult terrains, struggling economies and a lack of unifying infrastructure – and it is a hotbed of innovation for mobile technology. With more than 500 million mobile users, more Africans have access to cell phones than to electricity, indoor plumbing or even shoes. And Africans are using their phones to solve problems in critical areas, including health, farming and even banking. Kenya alone exchanges more than a billon dollars annually via cell phones – that’s more money than Western Union transfers around the world!
Kasi will discuss Africa’s innovations and how we can apply those lessons to marketing and innovation in the developed world.

View official listing on sxsw.com

Speakers
avatar for Kasi Bruno

Kasi Bruno

VP, Dir of Strategy & Cultural Insight, Y&R


Monday March 16, 2015 12:45pm - 1:00pm
ACC Ballroom B Austin Convention Center

12:45pm

Want to Lose Weight? Hang Out with Your Avatar
We all look up to our role models for inspiration and motivation to improve our lives. But what if we could be our own role models?
Virtual reality and augmented reality will allow us to do more than secretly watch cat videos during a boring work meeting: they can empower us to positively change our behavior and life habits. Recent virtual reality research suggests that watching a virtual avatar of yourself can change the way you think and act in the real world.
This talk will cover how virtual reality and avatars are being used as tools to understand human behavior and thought. It will then explore how our experiences in virtual reality can shape our real-world behavior, from motivating us to save more money to encouraging us to exercise more.

View official listing on sxsw.com

Speakers
avatar for Felix Chang

Felix Chang

UX Designer & Researcher, IBM
Felix is a UX Researcher and Designer at IBM’s new design division in Austin.


Monday March 16, 2015 12:45pm - 1:00pm
ACC Ballroom C Austin Convention Center

1:00pm

Hypo or Hacked?
In the last two years there has been a surge in connected healthcare technology. It seems like practically every device, from an insulin pump to contact lenses, will soon be able to share personal information with you, your primary care giver, or your loved ones.
How does that play out in the real world?
Jay Radcliffe is a Type I Diabetic security researcher whose dedication to the field of medical security extends to hacking his own insulin pump – an act which made him famous and jump-started a broader discussion about medical device safety.
Drawing from his years of research, Jay will share entertaining (and educational) stories of personal information gleaned from medical devices. He will also discuss his personal views when faced with the risks of bringing this technology into his own life – a reality that brought him to the brink of hospitalization and caused him to forego the convenience of a wireless-enabled insulin pump in favor of self injection.

View official listing on sxsw.com

Speakers
JR

Jay Radcliffe

Healthcare Security Researcher, Rapid7
In his fifteen years spent in the field of computer security, Jay Radcliffe has used just about every security device made within the last decade. He gained notoriety in 2011 for presenting groundbreaking research on security vulnerabilities in medical devices at a world-renowned... Read More →


Monday March 16, 2015 1:00pm - 1:15pm
ACC Ballroom C Austin Convention Center

1:00pm

Mecosystem 2020
Becoming a platform brand proves buzzworthiness that’s here to stay as new and established organizations chase the new guard of GAFA. Not just to survive and compete with Google, Amazon, Facebook and Apple, but because users’ expectations demand that brands reorient themselves around individuals. Placing users at the center isn’t a new mantra or fad; it just is. Built to respond quickly, with nimble, agile structures, platform brands at once look like an infrastructure business or distribution channel, and the next moment appear as a new face of service or retail. Depending on one’s perspective, needs, and desires, they shift and take new shape. How should brands transform to survive in this new mecosystem? How will authenticity, notions of community, or the use of data impact a brand's value proposition?

View official listing on sxsw.com

Speakers
avatar for Beth Viner

Beth Viner

CEO, Interbrand
Beth serves as the Chief Executive Officer of Interbrand New York and San Francisco. Beth will ensure that everything we do for our clients, from strategy to creative, generates business value. Beth comes to Interbrand from IDEO, the award-winning innovation and design firm. She first... Read More →


Monday March 16, 2015 1:00pm - 1:15pm
ACC Ballroom B Austin Convention Center

1:15pm

A Story Lived Is Worth Much More Than a Story Told
Storytelling all too often amounts to storyyelling. Historically advertising was about interrupting a consumer behavior (i.e. watching tv) to drive awareness of an unrelated product or service (i.e. commercial featuring talking frogs for a beer company). Likewise too many products and services born in digital die from a “if we build it they will come” philosophy. In the contemporary era it’s incumbent on smart companies to realize the unique value of connecting stories and services and how the two are delivered through demonstration instead of metaphor.
In this presentation we’ll look at a number of examples from a diverse range of companies to prove how experiences can inspire stories which in turn can inspire new experiences. We’ll also explore various team and approach models that can make this happen inside large corporates, agencies, and start-ups.

View official listing on sxsw.com

Speakers
avatar for Daniel Harvey

Daniel Harvey

Dir of Experience Design, SapientNitro
Daniel Harvey is Director of Experience Design at SapientNitro, London. Previously he was Executive Creative Director at R/GA, New York. His clients include EE, HBO, and NatWest. His work has won awards at Cannes, The One Show, and The Webbys, and been profiled in Adweek, The Guardian... Read More →


Monday March 16, 2015 1:15pm - 1:30pm
ACC Ballroom B Austin Convention Center

3:30pm

Creative Destruction
The book itself is perhaps the most iconic object in modern history, foundational to our understanding of our society, our government, our relationships, and ourselves. And in five short years, it's been undone. Abrupt lurches forward in technology, historic renovation of consumer dynamics, and complete upheavals in product management have shifted the ground beneath the feet of book publishers, authors, and readers. The massive machinery that creates, produces, distributes, markets and consumes this once-unrivaled cultural object has been shaken to collapse. What will happen to the book industry and to the idea of the book itself is yet to be determined.
In this fast-paced, inventive keynote you'll go deep inside the secretive world of traditional book publishing. You'll run alongside the lean and nimble startups reinventing the space. You'll consider the drama and danger that comes with disruption of any kind in any industry and witness the opportunities and energy it unleashes.

View official listing on sxsw.com

Speakers
avatar for Jason Ashlock

Jason Ashlock

Lead Consultant, The Frontier Project
Jason Allen Ashlock is Founding Partner of Frontier Press, the next-generation publishing unit of The Frontier Project.


Monday March 16, 2015 3:30pm - 3:45pm
ACC Ballroom B Austin Convention Center

3:30pm

How Wearables Will Affect Your Social Aura
As sensors and wearables increase in popularity, the data you create and share will become an intrinsic part of your social personality or "aura". This session will explore the newly emerging world of wearables and sensors, the different types of data that they will generate and the applications that will use them.
When location is combined with personal sensor data, powerful new insights and patterns can be derived through Big Data techniques and processing.
Learn how all this data will affect your social status and create new social engagement opportunities.

View official listing on sxsw.com

Speakers
avatar for Mark DCunha

Mark DCunha

Mobile & Cloud Platforms, Pivotal
I am a technology expert with over 25 years of industry experience and a strong computer engineering and software development background. I specialize in helping technology companies design and build new products, develop their technology and business strategy and execute it succ... Read More →


Monday March 16, 2015 3:30pm - 3:45pm
ACC Ballroom C Austin Convention Center

3:45pm

Innovation Everywhere: Building Up Startup Cities
Innovation and startups have been synonymous with Silicon Valley for years, but innovation economies are cropping up all around the country and deserve to be recognized. In fact, with its rising real estate prices and costly barrier to entry, entrepreneurs are consciously moving away from Silicon Valley in favor of locations that encourage new business and support free-thinking innovation. In the solo presentation, "Innovation Everywhere: Building Up Startup Cities," Chase Garbarino, co-founder and CEO of Streetwise Media, will explore the startup incubators and entrepreneurial-friendly cities thriving around the country – from Boston, to Austin, to LA and more. Chase will explore what an innovation economy actually is, how cities can encourage their growth, the top emerging innovation economies, and why "innovation everywhere" is a necessary mentality if the U.S. is going to be a leader in innovation for years to come.

View official listing on sxsw.com

Speakers
avatar for Chase Garbarino

Chase Garbarino

Co-Founder & CEO, Streetwise Media
Chase Garbarino is a media entrepreneur and the Co-Founder and CEO of Streetwise Media, a digital media and events company that owns and operates online city news properties including BostInno.com, InTheCapital.com and Chicagoinno.com. Garbarino co-founded Streetwise in 2009 with... Read More →


Monday March 16, 2015 3:45pm - 4:00pm
ACC Ballroom B Austin Convention Center

3:45pm

The Quantified Self: Real Life Applications
After three decades of trial and error, the quantifiable self is finally a reality. As personal hardware and wearable tech are becoming the new commodities, what moves the quantifiable self from an uncoordinated experiment into the true improvement of life quality? In this presentation, I will discuss why we love to quantify ourselves so much, why quantifying is only scratching the surface, and what the future of self-improvement holds in terms of technology, data and UX design.

View official listing on sxsw.com

Speakers
avatar for Sophie Kleber

Sophie Kleber

Exec Experience Dir, Huge
Sophie Kleber leads projects with engaging features built around solid information architecture, and tackles design problems where users need an approachable interface to complex functionality. Sophie provides a leadership role in key stages of research, product definition and interaction... Read More →


Monday March 16, 2015 3:45pm - 4:00pm
ACC Ballroom C Austin Convention Center

4:00pm

The Age of Augmented Humanity
Technology has helped humanity improve our skills and extend our potential. As technology continues to evolve, so has a new path for human enhancement. We are now hacking our bodies. Google Glass and other forms of wearable technologies are just the first generation of consumer products that extend the self, while the development of systems like powered exoskeletons and bionic limbs and eyes are re-defining the future of medicine and human ability.
This talk will explore this future of wearable devices through the lens of User Experience design. As UX designers, how can we approach these new technologies that will require a wider cross-channel strategy for long-term interactions? Connecting the dots of a complex multi-touchpoint experience will require understanding of the new design paradigms of a wearable-first user experience. How can we use design to orchestrate this new level of integration between humans and technology in order to create the best experiences?

View official listing on sxsw.com

Speakers
avatar for Antonio De Pasquale

Antonio De Pasquale

Sr Interaction Designer, frog
Antonio De Pasquale is a Senior Interaction Designer and information architect at frog specializing in digital user experience. He believes that designing the interaction is the most important part of communication and he is fascinated by how you can communicate through movement and... Read More →


Monday March 16, 2015 4:00pm - 4:15pm
ACC Ballroom C Austin Convention Center

4:00pm

Why Invention Is Bad for Business
Marketing is experiencing exponential growth due to a lack of technological invention today. The dominant business models for the Internet were invented in the early ‘90s. A decade later Silicon Valley set the foundation for social media. Following Twitter’s debut at SXSW in ‘06, the catalysts for disrupting consumerism peaked.
Given respite, marketers retrenched from the threat of social and mobile. Slower moving consumers proved more targetable, more profitable again. As the pace of new technology stalled, new uses of older technology actually accelerated. Instead of inventing new technologies for everyone, innovators (Airbnb, Instagram, Uber) tapped preexisting tech to solve highly specific business problems.
Even when tech slows, ideas don’t. And invention always returns. This cycle between invention and innovation will alter the entire marketing landscape. 10-year gaps between dot com and social bubbles suggest we are due for the next cycle in 2016. Signs abound at SXSW.

View official listing on sxsw.com

Speakers
avatar for Curtis Hougland

Curtis Hougland

CEO, Attention
Curtis (curtishougland.com) is the Founder and CEO of Attention (www.attentionusa.com). Attention reinvented the social media experience for brands by recogninizing where individuals are in relationship to the product, and even where they are in their purchase decision. He last spoke... Read More →


Monday March 16, 2015 4:00pm - 4:15pm
ACC Ballroom B Austin Convention Center

4:15pm

Starting Up the Enterprise
Large organizations by their nature require a more structured, process-centric approach in order to run smoothly, and unfortunately, this approach often creates an atmosphere that can impede innovation and create a risk-averse culture that breeds complacency. This doesn't have to be the case, however, and many Enterprise-level companies are attempting to overcome these obstacles by employing lessons gleaned from the startup community (take heart, all, it can be done!). This talk will focus on some of the challenges of innovating within the Enterprise, strategies that companies are using to tackle these challenges, and discuss some real world examples of companies who have fought the good fight and won.

View official listing on sxsw.com

Speakers
avatar for Jeffrey Burlin

Jeffrey Burlin

Mgr, PricewaterhouseCoopers
Jeff Burlin is an electrical engineer by education, and technology consultant by occupation. He is currently part of the core team at PwC's Emerging Technology Lab, where he focuses his time on exploring and prototyping with new technologies to better understand how they can be applied... Read More →


Monday March 16, 2015 4:15pm - 4:30pm
ACC Ballroom B Austin Convention Center

4:15pm

Why Ecommerce Must Learn from the Media Revolution
In 2005 you had, perhaps, three news sites you followed, and it was manageable to visit them all. But as self publishing exploded, those sites suddenly expanded to include friends' Livejournals and blogs, funny tumblrs, and more. There was RSS, but that was for nerds and all this content just wasn't manageable anymore.
Enter twitter. Staying atop media was now as easy as a "follow". In addition, you could use your own friends as a filter. It changed news discovery forever and tailored content to each user. How does this apply to ecommerce? Much like self publishing, the explosion of easy e-commerce software, from Shopify to Etsy, has given us far more options than are manageable. Now, we are waiting for the solution - the equivalent to Twitter - that will let us search across all these stores, discover new ones and leverage our friends. This session explores the emerging solutions, what this means to retailers, and how they can end up a Buzzfeed and not a New York Times.

View official listing on sxsw.com

Speakers
avatar for Rachel Youens

Rachel Youens

Ecommerce Strategist, Redbubble
I'm a mobile strategist, futurist, redhead, and avid social media user. Currently I work helping retailer Redbubble make more out of social, but in the past I've worked handling marketing and digital operations for top ecommerce companies.


Monday March 16, 2015 4:15pm - 4:30pm
ACC Ballroom C Austin Convention Center

5:00pm

A Dev Guide: Connectivity and Wearables
The wearable device market is taking off and in doing so, has set off a chain reaction of opportunity for developers. A core technology pillar for any wearable device is wireless connectivity, which makes choosing the right technology and development route essential. So, what are the best wireless options for connecting to these wearables? NFC, BT, BT Smart, WiFi? How do you determine the best option for a given use case? In this informational session, Cary Bran, VP of innovation and new ventures for Plantronics, will outline the various wireless connectivity options, including pros, cons, tradeoffs and benefits as they relate to the emerging wearables market, and deliver practical guidance on the advantages and disadvantages a developer may encounter based on what connection method they choose and how it might affect different use-case scenarios.

View official listing on sxsw.com

Speakers
avatar for Cary Bran

Cary Bran

VP, Innovation & New Ventures, Plantronics
As VP of Innovation and New Ventures at Plantronics, I lead the research and development of next generation software and device concepts and products, including efforts to deliver integrations between wearable devices and Web browsers. In addition I am is also responsible for leading... Read More →


Monday March 16, 2015 5:00pm - 5:15pm
ACC Ballroom C Austin Convention Center

5:00pm

Why You Need a Business Story and How to Create It
It’s known that information delivered as a story is more persuasive than its rational counterpart. Yet when it comes to business, people slip into a cold world of logic in an attempt to persuade. Logic may make a point difficult to argue against, but it seldom moves people to action. A story however, has the ability to be memorable, convey emotion and be easily shareable, which is important as most buying decisions are made at an emotional level. So how do you create an authentic business story for offline, the social web and content marketing?
David Sloly’s talk will show you how to create a business story in just 5 steps. It will explain the power of story, different types of business stories, places you can use them and the method for creating them.
Learn how to gather the raw facts, the four crucial points to pique people’s interests, how to organize your facts into a plot, how to add emotion and the simple technique news editors use to create compelling headlines.

View official listing on sxsw.com

Speakers
avatar for David Sloly

David Sloly

Founder, Infographics Factory
David Sloly is the founder the Infographics Factory, a business that employs story techniques to make complex information easier to understand.


Monday March 16, 2015 5:00pm - 5:15pm
ACC Ballroom B Austin Convention Center

5:15pm

Gender Inequality in Entrepreneurship
Entrepreneurship is an incredibly tough career path, but female founders can face additional challenges that men may not. From access to certain networks and capital, to overcoming deeply-rooted cultural and societal norms, women may have a disadvantage when trying to get a new company off the ground.
This talk will give first-hand experience and insight into what it takes for female entrepreneurs to build strong and successful companies despite any gender-related challenges that come their way.

View official listing on sxsw.com

Speakers
avatar for Jan Ranade

Jan Ranade

CEO & Founder, Citybox
Jan is the founder of Citybox, a subscription service that provides curated access to unique local products and experiences in your city. She founded Citybox after seeing her favorite coffee shop close down due to competition from large chains with deep pockets. She is currently focused... Read More →


Monday March 16, 2015 5:15pm - 5:30pm
ACC Ballroom B Austin Convention Center

5:15pm

Love: The Secret Ingredient In Fashion E-commerce
Continuing on his SXSW2014 talk on branding and conversion in fashion e-commerce, Pieter Jongerius will dig deeper into the motivation and drivers that help to create delightful interactive products for fashion brands. The biggest of them all: love. The strongest of intrinsic motivations.
We share a fascination for our beautiful trade, for our tantalizing campaigns and these gorgeous products we sell. When moving into the realm of E-commerce, we can take this same love and apply it differently. We’ll take a tour around the digital landscape, discovering how love influences the quality and innovativeness of our products, and eventually our success.
The world of e-commerce is harsh, complex and ridden with constraints. But what do you really love about what you do? This talk will help you to discover and express that.

View official listing on sxsw.com

Speakers
avatar for Pieter Jongerius

Pieter Jongerius

Partner, Fabrique
Pieter Jongerius is a partner at the Dutch design agency Fabrique. Originally an Industrial Design Engineer, he started doing web design as early as 1996, with a special interest in interaction, strategy and methodology. Fabrique specializes in consumer brand development and design... Read More →


Monday March 16, 2015 5:15pm - 5:30pm
ACC Ballroom C Austin Convention Center

5:30pm

Going Slow to Go Fast: The Science of Scaling
Conventional wisdom says that to build a successful startup, you need to begin with the product and then scale by growing the business and nabbing market share.

But what if you took the opposite approach?

What if you prioritize gathering the essential elements of a strong and healthy business first and then used it as a platform to launch amazing products?

This is the strategy we’ve used at Porch.com and in 18 months, our newly launched startup has scaled from 25 employees to nearly 400 and raised $100 million in funding.

In this short talk, I’m going to explain the concept of how being deliberate (even slow) early can lead to scaling at a uniquely fast speed. Learn how thinking differently about a startup’s strategy can give young companies a durable advantage when entering large and competitive markets.

View official listing on sxsw.com

Speakers
avatar for Matt Ehrlichman

Matt Ehrlichman

CEO, Porch.com
Matt is the Chief Executive Officer and Chairman for Porch.com. Prior, Matt was Chief strategy Officer at Active Network responsible for 85% of the P&L. Matt joined Active in 2007 and helped grow its revenues from $65 million in 2006 to $420 million and a 2011 initial public offering... Read More →


Monday March 16, 2015 5:30pm - 5:45pm
ACC Ballroom B Austin Convention Center

5:30pm

How Tech Is Transforming Women’s Beauty Rituals
Inner beauty is awesome, but we women also invest time (and big bucks) into making ourselves look more beautiful with creams, colors and treatments. It is a very personal, intimate and time-consuming daily ritual. Interestingly, digital is not physical, and yet, it is quickly growing as a primary channel for beauty and cosmetic companies. So, how does this change the beauty rituals of women? What’s the relationship between cosmetic companies and women? In my talk, I’ll discuss how digital is pioneering the beauty experience for women, and how the physical and digital space is uniting to maximize the way in which people experience beauty products.

View official listing on sxsw.com

Speakers
avatar for Jessica L'Esperance

Jessica L'Esperance

VP of User Experience, Huge
Jessica specializes in the development of large commerce and content sites, and currently leads the UX department at Huge’s San Francisco office. Her work at Huge has focused on making large brands sites reach broader audiences and develop new communication platforms for clients... Read More →


Monday March 16, 2015 5:30pm - 5:45pm
ACC Ballroom C Austin Convention Center
 
Tuesday, March 17
 

11:00am

First Date to I Do: 4 Keys to mHealth Engagement
Single and ready to mingle? First things first — make yourself look good. Creating a successful mobile app? Same deal. But much like dating, once you’ve hooked your users with a striking app icon and gorgeous home screen, you’ve got to put in work to build and maintain a healthy, everlasting relationship. Long-term engagement takes more than a pretty interface.
Get your users to say “I do.” John de Souza, the president of consumer business at Physicians Interactive, will discuss how to create the app experience of your users’ dreams through the four pillars of mHealth engagement:
Emotion: Get your users to fall in lust with relevant, eye-catching photos and content that provides an emotional connection.
Immersive: Show your depth with rich, informative content.
Customer: Make them feel heard by talking to them often. Listen to and act upon their feedback.
Peer: Support and inspire them by providing highly active user communities where they can get answers and advice.

View official listing on sxsw.com

Speakers
avatar for John de Souza

John de Souza

President of Consumer Business, MedHelp
A serial entrepreneur, John has founded and held senior management positions in several startup companies. For eight years, John was the president and CEO of MedHelp, the world's largest health community, which was recently acquired by Physicians Interactive. John co-founded Flash... Read More →


Tuesday March 17, 2015 11:00am - 11:15am
ACC Ballroom B Austin Convention Center

11:15am

Healthcare Magic: A Marauder's Map for Better Care
You will be a patient one day. When that day comes, you will want the best care possible. You're also going to want a high-touch, high-service experience, with quick attention from a nursing team that is spending lots of time caring for YOU.
But healthcare doesn't really look like that right now. While nurses would love to spend all of their time caring for patients, they are actually spending their valuable time on manual data entry tasks, like typing in your vital signs into your electronic health record.
And when they aren't typing at a keyboard, they are walking around the hospital, looking for an available IV pump or wheelchair for you. And you are left wanting and waiting.
Leading healthcare systems, like HCA and the VA, are changing this with real-time location systems, RFID technologies, and the Internet of Things. Real-time operational intelligence is turning Harry Potter's Marauder's Map into reality, providing a clear path to better care and happier patients.

View official listing on sxsw.com

Speakers
avatar for Marcus Ruark

Marcus Ruark

VP of Products & Strategy, Intelligent Insites Inc
Marcus runs the Products and Strategy team at Intelligent InSites, an enterprise software company providing operational intelligence for healthcare. Prior to Intelligent InSites, Marcus co-founded a robotics firm in San Francisco that was acquired by Brooks, co-founded and served... Read More →


Tuesday March 17, 2015 11:15am - 11:30am
ACC Ballroom B Austin Convention Center

11:30am

The Newest Mega-Trend In Healthcare
Big data now enables performance transparency in healthcare at a scale that has never been seen before and this stands to disrupt the entire healthcare system. Previous efforts to provide cost transparency have made small improvements, but we now stand at the edge of a mega-trend that is beginning to drive significant change in healthcare – performance transparency. With true transparency comes the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.

View official listing on sxsw.com

Speakers
avatar for David Norris

David Norris

CEO, MD Insider Inc
Mr. Norris is the co-founder and CEO of MD Insider, an innovative and disruptive healthcare technology company that uses big data to lower healthcare costs by providing performance transparency about physicians.


Tuesday March 17, 2015 11:30am - 11:45am
ACC Ballroom B Austin Convention Center

11:45am

Welcome to Your New Brain: Lessons From Concussion
Anne Forrest has a Ph.D. in Economics and worked on sustainability policy at a Washington DC think tank. Then a minor auto accident rattled her brain around inside her skull and left her with a concussion/mild traumatic brain injury (mTBI). During her journey of recovery from brain injury, she learned how her brain works and her brain’s ability to change. The lessons she learned and the tools she used are useful even for those without an injury. Join Anne as she discusses 10 lessons from her concussion and shares the knowledge and tools she wishes she had before her injury.

View official listing on sxsw.com

Speakers
AF

Anne Forrest

Speaker/Blogger/Advocate, A Plastic Brain
Anne Forrest, Ph.D., is an international speaker and advocate for survivors of Traumatic Brain Injury. Anne worked as a Sr. Economist at the Environmental Law Institute, a Washington DC think tank, until sustaining a concussion in a car accident. Anne has helped other brain injury... Read More →


Tuesday March 17, 2015 11:45am - 12:00pm
ACC Ballroom B Austin Convention Center

12:30pm

Teenage Kicks: How Can We Reduce Teen Risk Taking
Governments and charities have spent millions trying to convince teens to play it safe around drugs, sex and alcohol for decades, with little impact. The outcomes of these types of behaviour have far reaching implications. In the immediate, poor decisions can result in unsafe scenarios and addictions. And in the long term, the poor health of nations costs governments billions in healthcare bills.
This Future15 will explore how examples of innovation in technology and social media could make a significant impact on the decisions young people make at an early age about their lifestyle choices, which will ultimately set them up for healthier lives in the long term. We'll actually ask teens what they think and what they want. We'll set up how governments, charities and brands across the world could set young people up for better decision making, leading to longer, healthier lives which don't drain state healthcare budgets.

View official listing on sxsw.com

Speakers
avatar for Alexandra Goat

Alexandra Goat

Dir, Livity
As a Director of youth marketing agency Livity, Alex spearheads the design of youth-centred campaigns and consultancy across the private, public and third sectors including Google, Tesco, Barclays, Public Health England, NPSCC, The Big Lottery Fund and many others – working directly... Read More →


Tuesday March 17, 2015 12:30pm - 12:45pm
ACC Ballroom B Austin Convention Center

12:45pm

Connectivity: The NextGen Healthcare Doctrine
Healthcare is transforming before our eyes. The world’s increased urbanization, proliferation of smart devices and high-tech capabilities are shifting our approach to health. With an array of health apps, cloud-based data and interoperability challenges– determining how we turn this “Wild West” of healthcare innovation into meaningful change is unclear.
Connectivity is the NextGen solution. Putting cloud-based data to work for real people can ignite meaningful change in delivering innovative, connected solutions to both patients and clinicians – supporting healthy living, prevention, diagnosis, treatment and recovery.
From a crockpot that helps patients manage the nutritional value of a meal, to a motion-sensing lamp that blinks red when someone needs to take their red pills and green for their green pills – the next generation of healthcare will be one where patients and caregivers stay connected to each other not just in the hospital, but in every dimension of their lives.

View official listing on sxsw.com

Speakers
avatar for Jeroen Tas

Jeroen Tas

CEO, Philips
Jeroen Tas has more than 30 years of global experience as an entrepreneur and senior executive in the financial services, healthcare and information technology industries. Currently, he is the CEO of Philips Healthcare Informatics Solutions and Services Business Group. Previously... Read More →


Tuesday March 17, 2015 12:45pm - 1:00pm
ACC Ballroom B Austin Convention Center