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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Interactive [clear filter]
Friday, March 13
 

12:30pm

The Internet: F@#% Free Speech, F@#% Fair Use
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In a world where patent and copyright trolls, trademark bullies, fraudsters, and IP and domain squatters abound, what can you do to protect your Internet business? Attendees will gain insight into the mindset and goals of these quasi-villains and learn practical advice and strategies for successfully battling with them – or avoiding them altogether.
The presentation will include an overview of the legal framework that allows trolls/bullies/fraudsters/squatters to thrive; case studies and war stories demonstrating how they might brutalize your company; and effective ways you can avoid and defend against them. Learn how to avoid making your company a target; identify the pressure points of the “bad guys”; and when it makes sense for your company to adopt the tactics of the “enemy.”

View official listing on sxsw.com

Speakers
avatar for Sarah Feingold

Sarah Feingold

Counsel, Etsy
Born an artist, Sarah decided the best way to protect creative folk like herself was to become an attorney.
avatar for David Wong

David Wong

Atty, Barnes & Thornburg LLP
David is a partner with Barnes & Thornburg LLP where he is a member of the Intellectual Property Department and Chairman of the Internet and Technology Law Group. His practice focuses on Internet law, technology, media, intellectual property counseling, risk management, prosecution... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 404 110 E 2nd St

12:30pm

When a Moment Becomes a Movement
What does it take to create effective human rights impact in the world? Do we focus on what is happening locally or turn our attention towards international strategies? We believe it takes both. Amnesty International is a Nobel Peace Prize winning grassroots organization with over 50 years of human rights work. We’ve investigated and exposed abuses, educated and mobilized the public and helped transform societies to create a more just world. Amnesty International USA reported on police brutality in Ferguson, MO, advocated for the release of 234 schoolgirls kidnapped in Nigeria, and mobilized the public to demand the release of a Sudanese woman on death row for refusing to renounce her faith. Steven W. Hawkins, Executive Director and Cammie Croft, Deputy Executive Director will lead a discussion on how technology can be used to leverage local responses to injustice and build an international movement capable of mobilizing millions to achieve human rights victory and policy change.

View official listing on sxsw.com

Speakers
avatar for Cammie Croft

Cammie Croft

Deputy Exec Dir - Digital & Strategic Communications, Amnesty International USA
Cammie Croft is a nationally recognized digital and communications strategist for social good, providing digital, technology, and communications advice for private and public-sector clients. She is currently the Deputy Executive Director of Digital and Strategic Communications at... Read More →
avatar for Steven Hawkins

Steven Hawkins

Exec Dir, Amnesty International USA
Steven W. Hawkins serves as the Executive Director of Amnesty International USA. Prior to joining Amnesty International USA, Steve worked as an attorney with the NAACP Legal Defense Fund where he represented African American men facing the death penalty throughout the United States... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 5ABC Austin Convention Center

3:30pm

Brands as the New Medicis in Art's Digital Age
The Medici family takes much responsibility for stimulating the prolific art movement of the Renaissance. They have earned eternal recognition for doing so, but notably got out of the way to let the artists create their art. Brands today often try too hard to embed themselves into the artistic process, when they should instead take a cue from the Medici family and earn due recognition ("brand awareness" in modern terms) for letting the artists create on their own terms.
Don Meek from Talenthouse will lead a collaborative conversation about the role that brands are playing in today's world where creativity and commerce collide.

View official listing on sxsw.com

Speakers
avatar for Don Meek

Don Meek

Chief Commercial Officer, Talenthouse
From creating the U.S. Open of Surfing in 1994 to launching television channels around the world, from pioneering some of the earliest on-line video advertising products to working with some of the most advanced technology companies in the market, Don Meek has been at the forefront... Read More →
AP

Amos Pizzey

Co-CEO, Talenthouse Inc
avatar for Emma Trant

Emma Trant

VP of Client Svcs and Community Mktg, Talenthouse
I'm Emma and am the VP Client Services and Community Marketing for Talenthouse.


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 402-403 110 E 2nd St

3:30pm

Gamifiying Peace: New Solutions in an Old Conflict
It’s commonly understood that gamification is an effective way of solving problems by incentivizing and reinforcing positive behavioral changes. As an Israeli Jew and an interaction designer, I wanted to test this theory by applying gamification principles to the most intractable, hardest to solve problem of all: the conflict between Israelis and Palestinians. In my talk, I’ll present a location-based game built to put the Israelis and Palestinians in each others’ shoes, exploring the conflict through differing perspectives. For example, an Israeli teen playing the game would be exposed to the Palestinian experience through historical facts and figures, personal stories and testimonials, visualized data and simulated experiences, and vice versa. Inspired and concerned by events in my homeland, the vision behind the game is to create a system that can be used to create empathy and eventually reduce violence in conflicts everywhere.

View official listing on sxsw.com

Speakers
avatar for Navit Keren

Navit Keren

Interaction Designer, Huge
Navit Keren (Interaction Designer) has a background in visual communication with emphasis on interaction design. At Huge, Navit works to develop concepts and digital solutions. Her previous work experience allows her to synthesize a wide range of social, technological and cultural... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 5ABC Austin Convention Center

3:30pm

Mosh Pit of Experts 2015: The Future of Social
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Enough of the pontificating panel! In a rapid and fast paced (gameshow like) session, we put the audience (that means YOU) in the hot seat as the experts on the future of social. A combination of format (lightning round game show), audience participation, and quick witted MCs add up to a rare combination of laughter and learning. Audience members are encouraged to capture the event with Instagram, Vine or the TBD imaging app we will all be talking about in March 2105. This is our fourth year (Four-Peat). The insights from brands, agencies and consultants are fascinating. You will be cheered and revered by your fellow audience members (or not). Fun and insightful, this session promises more help in preparing for the future of social than anything else in your future!

View official listing on sxsw.com

Speakers
SD

Sam Decker

Board Member, Spredfast
Sam Decker is a current member of the Spredfast board. Sam most recently served as the CEO and co-founder of Mass Relevance (now Spredfast). Prior to Mass Relevance, Sam was founding Chief Marketing Officer at Bazaarvoice, a provider of SaaS social commerce technologies serving over... Read More →
avatar for Sean McDonald

Sean McDonald

Managing Dir, Pricewaterhouse Coopers
Currently Sean is a leader with Pricewaterhouse Coopers, working with large enterprises generating customized social strategies. In 2009, Sean joined the new start up, Ant's Eye View and established the Austin office. Sean spent 12 years at Dell in executive positions in Marketing... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 404 110 E 2nd St

3:30pm

Who's Driving the Extinction of Pro Photographers?
In an age where images are instantaneous and easily shared, what characteristics make a photograph worth publishing and sharing? Drawing upon insights from a major new EyeTrack study on photography, we will explore how people perceive the quality of photographs — from those taken by seasoned professionals to cellphone images that capture everyday life. The research combines EyeTrack testing with extensive interviews asking people their thoughts on storytelling, quality and what makes images memorable. Among our findings: people value images that reflect their lives and give context to the world around them. As consumers navigate a glut of visual clutter, they are developing a new language on images. The implications inform journalists, brand advocates and community activists. Ultimately, the findings help us understand how social media impacts democracy.

View official listing on sxsw.com

Speakers
avatar for Kelly McBride

Kelly McBride

VP, The Poynter Institute
avatar for Sara Quinn

Sara Quinn

Faculty, The Poynter Institute
Sara Quinn teaches and speaks about visual journalism, leadership and multimedia. She led Poynter’s college fellowship and its partnerships with universities for several years. Sara directed Poynter’s EyeTrack research of newspaper, tablet and online reading habits, which helps... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

Women in Tech Can’t Be Our Next Endangered Species
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As tech companies continue to release shocking statistics on the low numbers of women in tech, it’s important to examine the root of the problem: fewer girls studying computer science. Never the realm of the cool kids, CS still attracted enough boys to grow into a hipster coder culture. But despite Title IX and the rise of girl power, most girls are giving a big pee-eww to CS. It’s not a lack of innate analytical ability. Studies show that girls in the U.S. perform as well as boys on standardized math tests. But behavioral differences in the classroom can favor boys, who are more likely to call out answers even when they’re wrong, vs. girls, who tend to answer only when they’re sure they’re right. Intuit’s Anu Tewary took bold steps to stop this technical identity crisis before technical women go the way of the dodo. She’ll describe founding Technovation, a global programming & entrepreneurship program for girls and the ways the tech industry can help women thrive in the world of tech.

View official listing on sxsw.com

Speakers
avatar for Anu Tewary

Anu Tewary

Dir of Data Products, Intuit


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 407 110 E 2nd St

5:00pm

2 Girls Are Crying and I'm Not: Improv in Any Career
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Improvisational comedy is the single best preparation for your 9 to 5 job. Period. Without any doubt, learning the basics of improv comedy has made me a better worker, friend, son, daughter, and lover. And it'll do the same for you.
I wasn't the class clown, am not trying to make it to SNL, and don’t perform on stage anymore. I'm actually on the business side of advertising, not the creative end. But that’s the point.
Today, formal education and training teaches you the "what." It's about knowing the content and right answers. But the basics of improv comedy teach you the "how."
Let's face it. For many of us today, work is trial by fire, and any instruction manual is long gone. By repurposing conflicts and negativity as opportunities, we create constant unexpected successes. Anyone applying the basics of improv comedy to their job completely changes how they deal with people and problem solving on a daily basis.
And it will restore hair growth and make you taller.

View official listing on sxsw.com

Speakers
avatar for Dan Killian

Dan Killian

Account Supervisor, FCB Chicago
Dan is an advertising professional at FCB Chicago, viewing marketing challenges through the lens of psychology, 1-1 marketing, and human-centered design. He has worked extensively on both above and below the line campaigns, having managed national TV, Radio, Direct Mail, Email, and... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 407 110 E 2nd St

5:00pm

A Million Medicis: Funding the Content Revolution
We're so used to treating digital content like physical goods that we've forgotten how different they are and how unsustainable that business model can be. In this conversation, we’ll explore new directions for content consumption and compensation that respect the true nature of content today.

Specifically, we’ll investigate crowdsourced patronage, the idea of paying the artist directly for her work on an ongoing basis, as opposed to for each individual piece of content. Including examples, we’ll look at how this fits in with consumption trends like an emphasis on services over goods and access over ownership. 
We’ll also look at the implications for the future of content, especially at how distributing financial risk across multiple patrons instead of centralizing it in a corporation transforms our relationship to artists and content.
It’s still not easy, but there’s never been a better time to be an artist who wants to produce good work, nurture an audience, and still pay the bills.

View official listing on sxsw.com

Speakers
avatar for David Dylan Thomas

David Dylan Thomas

Content Strategist, EPAM
As a content strategist for EPAM, David Dylan Thomas has developed strategies for major clients in entertainment, publishing, and retail. He is the founder of Content Camp, co-organizer of Barcamp Philly, head of Content Strategy Philly, and the creator, director, and co-producer... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

5:00pm

Building Community with the Open Lab Blueprint
Open labs have reframed the biolab as a community resource. They attract a diverse, vibrant community of makers and citizen scientists. Being a relatively new phenomenon, with more being founded every year, Genspace realized we were in a unique position to share our experience in order to help others starting a lab in their own community through the Open Lab Blueprint. The Open Lab Blueprint is designed to enable people to launch an open lab from scratch. It is a system for fostering the DIY bio community around the world via cross-platform documentation and open DIY tools. During our conversation we will be taking the audience through a journey of utilizing the Blueprint to launch a community biolab, discussing why we chose these main components, and how, through our own experiences as a diverse community of makers and scientists we were able to come together to create something larger than ourselves.

View official listing on sxsw.com

Speakers
avatar for Ellen Jorgensen

Ellen Jorgensen

Co-founder and Dir, Genspace
Dr. Ellen Jorgensen is co-founder and director of Genspace, a nonprofit community laboratory dedicated to promoting citizen science and access to biotechnology. In 2011 she initiated Genspace’s award-winning curriculum of informal science education for adults, and last year Genspace... Read More →
avatar for Ashley Quinn

Ashley Quinn

UI/UX Designer & Consultant, Genspace
Ashley Quinn is a designer and activist interested in the cross-section between art, science and technology. Through her work she bridges the gap between environmental awareness, human action, and behavior change by creating novel experiences and design interventions. When she's not... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 402-403 110 E 2nd St

5:00pm

Don't Hire Robots: The Human Touch in Social Media
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As the world becomes increasingly digital, companies need to watch out for automation when it comes to communicating with customers. Automation can take many forms, but the most common are 1) social aggregation tools that find relevant content in your niche (which is good) and 2) employees who take an assembly-line approach to content (which is bad).
Having the human touch when it comes to social media is the best way to forge a link between an organization and its supporters (read: customers). Don't hire robots: choose employees who are willing to own social media by becoming brand ambassadors and the main point of connection with customers, who then become brand ambassadors in turn.
Join Jeanette Gibson, Hootsuite's VP of Customer Experience & Community, in a session on how to enable your employees to become social without becoming robots.

View official listing on sxsw.com

Speakers
avatar for Jeanette Gibson

Jeanette Gibson

Vice Pres, Community & Customer Experience, Hootsuite
Passionate about social media, technology and building and activating online communities, Jeanette brings 20 years of digital marketing and communications experience in the technology sector to HootSuite. In her role as VP of Community at HootSuite, Jeanette is responsible for managing... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 404 110 E 2nd St

5:00pm

Global Water Crisis: Solvable
People living in impoverished areas die every day from drinking dirty water. While having access to clean water is a luxury that many of us take for granted, there are millions living in nations with no filtration systems in place. Kids drink from the same streams where animals bathe. In addition, there’s no clean water available for surgery if someone is injured, putting the wounded at risk of deathly infections. The goal is to take existing solutions in the form of portable water filters into countries that need them.
With these filters, dirty water becomes instantly clean – and drinkable. Lives are saved.
The idea isn’t to get one person to drop off 100 filters and call it a day. Let’s try to get 100,000 travelers to each pack 10 small filters, or team up with groups to implement projects with larger filters for an entire village. Then, the world will start to take notice.

View official listing on sxsw.com

Speakers
avatar for Guga Ketzer

Guga Ketzer

Creative Dir, Waves For Water
avatar for Jon Rose

Jon Rose

Founder, Waves For Water
As a professional surfer, Jon Rose traveled the world in pursuit of perfect waves and his adventures led him to some of the most breathtaking and remote locations in the world. After retiring from 13 years of pro surfing, in looking for his next move Jon was inspired by his father... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Room 5ABC Austin Convention Center
 
Saturday, March 14
 

9:30am

Bootstrapping from the Beach: It's Your Turn
Ever dreamed of working from a surf town in Morocco, a beach house in Thailand, a mountain chalet in the Alps? Well, more and more startups are actually doing it.
Is this really feasible? Is this really as good as it sounds? We will take you on a journey with some of the startups who have already experienced this, and will leave you with a itching need to hop on plane.

View official listing on sxsw.com

Speakers
avatar for Aline Mayard

Aline Mayard

Cofounder, The Blue House
Aline has spent the last five years, working or traveling in North America, Europe, and the Arab world. A startup nerd, she believes startups have lots to learn from what's going on in other ecosystems, traveling the world, taking time to step back, and keeping things in perspect... Read More →
avatar for Shaun Moore

Shaun Moore

CEO & Co-Founder, Chui
Shaun is the CEO and CoFounder of Chui. Chui is an intelligent doorbell that can recognize who its visitors are and can enable a smart, customized home upon facial recognition and other proprietary technology. His journey to create Chui began with him departing a corporate banking... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

9:30am

Civic Engagement from the Dorm to Dakar
Within the past few years ago the US State Dept’s eDiplomacy office has launched initiatives to increase citizen involvement in the government and develop civil society. Since 2010 35 events called TechCamps -- one to two day conferences – have been convened with about 2,850 participants across the globe, in which civil society organizations have worked on challenges and real world problems alongside international and local technologists to develop solutions, and the events connected these organizations to global networks of volunteer technologists. The Virtual Student Foreign Service (VSFS) program has given over 1,200 US college students the opportunity to to work with USG agencies without leaving home. The program has expanded since 2009 to 323 projects across 11 agencies in 2014-15, with 3,385 students applying. Following this success, State is launching the Virtual Fellows Program to recruit seasoned U.S. citizen professionals as virtual consultants on issues faced by State.

View official listing on sxsw.com

Speakers
avatar for Kara Andrade

Kara Andrade

Graduate Student, American University
Kara Andrade is co-founder of HablaCentro LLC and Not For Profit which develops curriculum to help people in Latin America become more digitally literate and civically engaged; conducts trainings in the use of digital tools to create more informed citizens; and connects collaborators... Read More →
avatar for Eric Nelson

Eric Nelson

Director, Office of eDiplomacy, US Department of State
Eric Nelson, a career diplomat in the Senior Foreign Service, is the Director of the Office of eDiplomacy, an applied technology think tank for the United States Department of State. As part of the Bureau of Information Resource Management, eDiplomacy supports U.S. diplomats across... Read More →


Saturday March 14, 2015 9:30am - 10:30am
ACC Room 5ABC Austin Convention Center

9:30am

Designers and Content Creators: Make Love Not War
The tension between designers and copywriters is at all-time high. Both designers of information, they need to get off their high horses, put their egos to one side and talk to each other.
Users come to websites to get information, not to look at design, so content needs to be high up in the priority of a web build. Writers and designers both want to control the show, but if they start with UX in mind, the end result is much better for users.
This 'marriage therapy' session, based on cognitive behavioral techniques, will showcase how you can resolve the conflicts you've experienced - whether you are a Mr. Content or a Mrs. Designer. We'll interactively assess the problems we face and work to resolve the arguments.
We'll find a way to build digital experiences together that are right for the user and – ultimately – the marriage too.

View official listing on sxsw.com

Speakers
avatar for Christine Cawthorne

Christine Cawthorne

Dir, Crocstar Media Ltd
Christine is an online copywriter with a background in journalism at the BBC. Having worked as a homepage editor for Yahoo, AOL and BT, she has translated this experience into writing content and managing social media accounts for brands including Pizza Hut, Paul Smith, Nokia, Boots... Read More →
avatar for Jon Kohrs

Jon Kohrs

Happiness Engineer, Fresh Eggs
Jon is part UX shrink, digital enginerd and strategy dot connector, having worked previously as UX director at the Federal Reserve and lead experience strategist at H&R Block. Jon channels his 15 years of experience into Fresh Eggs, bringing sustainable experiences to public policy... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon C 110 E 2nd St

9:30am

Disrupting Bureaucracy with Social Curation
A legislatively funded outreach initiative turned into an unprecedented story collection project for Austin's Bullock Texas State History Museum. As a cultural institution, we learned to navigate bureaucracy and automate social curation – and we mean REAL curation – with a responsive, accessible, and compliant framework that is yielding unexpected results. Community building activities, interactive programming, and pop-up exhibits are, well, popping up throughout Texas. And a whole host of people are excited about writing, curating, and interpreting their own histories. This project is a game-changer for state government – and the museum community – and has disrupted the way stakeholders think about outreach. The tech community will learn about what curation really means from professional museum curators, and how to pivot curatorial practices amid a malaise of high-profile clients.

View official listing on sxsw.com

Speakers
avatar for David Munns

David Munns

Dir of Web & Digital Media, The Bob Bullock Texas State History Museum
Leads digital outreach and interactive design for the Texas State History Museum. Specializes in the museum's strategic technology programs, including digital curation, exhibition media, environmental design, NUI/augmented reality, and website development. Currently directing the... Read More →
avatar for Dr Victoria Ramirez

Dr Victoria Ramirez

Museum Dir, The Bob Bullock Texas State History Museum
Victoria Ramirez joined the Bullock Texas State History Museum in February, 2013 as the Deputy Director and was appointed Director June, 2014. Her responsibilities include overseeing all aspects of the Museum and supporting fundraising activities conducted by the Texas State History... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

9:30am

Machines That Tell Stories
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Stories have power. Through stories we find meaning, the relationship of causes and effects, an alignment of thought process with time and movement. Marketers tell stories through branding, educators tell stories through curriculum, politicians tell stories through campaigns, and entertainers tell stories through books, movies and games. Just as software has revolutionized all of these, it's also morphing to sculpt a greater narrative, and in doing so, it's becoming more compelling.
Digital culture mavens Jon Lebkowsky and Jeff Kramer will describe and discuss how machines impact narrative, in effect "telling stories." From games examples, such as the procedurally generated Dwarf Fortress, to political twitter puppet armies, and the stories our data trails tell those who watch us, we'll show how software's getting smarter, and how this impacts new ways of finding meaning. We'll also how it's relevant to you, what to do about it, and how to be savvy about your own digital narrative.

View official listing on sxsw.com

Speakers
avatar for Jeff Kramer

Jeff Kramer

Technical Lead, HP
A technical project lead at the HP Cloud, I work on systems to enable new types of software to run in the cloud. I'm interested in bots and AI development, as well as all the interesting stuff happening at the intersection of the cloud, tech, physical and bio spaces. Many years ago... Read More →
avatar for Jon Lebkowsky

Jon Lebkowsky

CEO, Polycot Associates LLC
Jon Lebkowsky is an author, activist, and blogger who writes about the future of the Internet, digital culture, media, and society. He’s been associated with various forward-looking projects and organizations, including FringeWare, Whole Earth, WorldChanging, Mondo 2000, bOING bOING... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 210 110 E 2nd St

9:30am

NextGen Privacy: Educating Kids in A Digital World
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Before you put that iPad into a pair of tiny hands, have you discussed with your children and family best practices for staying safe online? In this core conversation, experts will lead a group discussion about educating kids about privacy and Internet safety at home, at school, and in the community. Author Janell Burley Hofmann and the Center for Identity’s Katie Stephens will highlight the techniques and tools each community outlet employs to teach kids. Discuss family social contracts and suggested reading for parents. Learn about the Center’s curriculum module, game, community outreach, and online efforts. Share your experiences to help empower other attendees to continue this conversation in their communities, to help protect all children online.

View official listing on sxsw.com

Speakers
avatar for Janell Burley Hofmann

Janell Burley Hofmann

Author, writer & consultant
Janell Burley Hofmann is the author of the book, iRules: What Every Tech-Healthy Family Needs to Know About Selfies, Sexting, Gaming and Growing Up. She is also a speaker and consultant on topics like technology, media, health, relationships and personal growth. Janell Burley Hofmann... Read More →
avatar for Katie Stephens

Katie Stephens

Education Program Mgr, The University of Texas Center for Identity
Katie Stephens is the education program manager at the Center for Identity at the University of Texas at Austin. She develops education programs, classroom curriculum and interactive learning tools for the Center for Identity’s public resource center on identity theft, management... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 404 110 E 2nd St

9:30am

Staying Relevant as a Community Manager
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Community Management is often intangibly beneficial and very loosely defined. In any given day, you may be answering customer support emails, or representing your company at events… But as essential as these tasks are, not being able to attach a dollar value to your efforts can make you feel like you’re not contributing at all.
In this conversation amongst seasoned practitioners, we'll explore what it means to be your company's "Swiss Army Knife" - often bridging the gap between marketing, support and business development - and how to ensure that what you do (or what you won't do) is effectively communicated with your team. We'll also look at how to be part of your company’s strategic plans, raise your profile, stay creative and maybe even make a measurable impact on the bottom line!

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Speakers
avatar for Ros Hodgekiss

Ros Hodgekiss

Community Manager, Campaign Monitor
Ros Hodgekiss is the Community Manager for Campaign Monitor (http://campaignmonitor.com), an email marketing and copywriting nerd, Disaster Volunteer with the American Red Cross and an enthusiastic, but not polished dancer.


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 407 110 E 2nd St

11:00am

21st Century Social Entrepreneurship and Policy
Entrepreneurs are one of the most powerful groups for affecting change around the world, creating unique economic opportunities and spurring local economies. But what about the entrepreneurs who are driven by improving society not just their industry, and are as concerned with community as the bottom line? It is social entrepreneurs who seek to generate social value and not just profits and are acting as the catalyst for developments that create long-term global good. As interest around social entrepreneurship grows and more people work to find solutions to large-scale social problems, government policies at the highest level must adapt as well, creating resolutions, laws and guidelines that foster entrepreneurship globally and allow social entrepreneurs to do the most good.

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Speakers
avatar for Kirsten Dickerson

Kirsten Dickerson

Founder and CEO, Raven+Lily
Before starting Raven + Lily, Kirsten’s career was divided by her passions for social justice and fashion. She spent 15 years doing both styling work in the film industry and working alongside global non-profits. Kirsten has traveled extensively to over 30 countries, starting with... Read More →
EG

Elizabeth Gore

Resident Entrepreneur, United Nations Foundation
Prior to joining the UN Foundation, Ms. Gore served as the director of development and corporate relations for the Points of Light Foundation. Her consulting experience includes the implementation and launch of The Great American Bake Sale, an anti-hunger initiative for Share Our... Read More →
avatar for Michael Young

Michael Young

Head of Dell’s Global Government Affairs & Public Policy Team, Dell
Michael Young serves as the executive director and head of Dell’s Global Government Affairs and Public Policy Team. With twenty years of government affairs and public policy experience, Mr. Young oversees Dell’s government affairs practice in the U.S., Europe, Asia and Latin America... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Room 5ABC Austin Convention Center

11:00am

Conflict in the Startup Marriage
We had hearts and dollar signs in our eyes when we first joined together as CEO and CTO. But the romance has worn off, and we did not get into this business to worry about feeling undervalued by each other.
Build a healthy relationship from the start by learning how to evaluate and align your tech strategy with your business strategy.
Dive deep to explore insight into the mindset of not only the two personalities between the founder and the tech lead, but also the needs of the sales team vs the development team.
Understand the drive of your team members and why speaking their language will define your company's culture and outline its ultimate success.
Finding your perfect co-founder, and how to hire for culture fit can help to lower the chance of conflicts. We'll talk about how to find talent and hire for culture fit.

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Speakers
avatar for George Diab

George Diab

Founder, WorkingOn
avatar for Thomas Knoll

Thomas Knoll

Founder, Primeloop


Saturday March 14, 2015 11:00am - 12:00pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

11:00am

Data-Driven Newsrooms That Don't Drive Off Writers
The concept of "data-driven media" is a hot topic right now, but actually adopting a performance-based approach to content requires more than just numbers. It calls for a cultural shift from a purely editorial mindset to one that combines creativity with science. Refinery29 and NPR are two successful media companies with very different audiences and histories — R29 is a fast-growing, digital-only fashion and lifestyle brand, while NPR has evolved beyond its roots in terrestrial radio to both online and mobile platforms in a way that few legacy brands can boast. Ultimately, both have built company cultures that not only accept but also leverage data to create better and more successful content. Through tools like dashboards, newsletters, and both off-the-shelf and custom analytics solutions, this conversation will address how media companies can adopt data-driven practices that empower, rather than alienate, writers and facilitate the creation of higher-quality content across the board.

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Speakers
avatar for Wright Bryan

Wright Bryan

Editor, NPR
Hi! I'm Wright and I run the Social Media Desk at NPR. I work with people across our newsroom on how to use social platforms for journalism, engage with the audience and build community. I'm also deeply involved with NPR's use of analytics in the newsroom. We share the things we're... Read More →
avatar for Lexi Nisita

Lexi Nisita

Social Media Dir, Refinery29
As the social media director of Refinery29, Lexi Nisita has grown referrals five-fold since 2013. When it comes to social headlines, she's tested everything from pure clickbait to titles so weird and abstract, you need a second cup of coffee to figure them out. In collaboration with... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

11:00am

Forget Loyalty, Build Habits
It's 7 am and your phone buzzes. You pick it up and, still sleepy, open one eye and then you... check Facebook. It's your morning habit.
The world's most successful brands are habit forming. Habits – behaviors so prevalent and frequent that they feel natural – can be a powerful source of brand building. When products and services are so well loved that they create repeated usage, they ultimately become habitual, second nature, and very hard to replace. Habits are the ultimate form of brand loyalty.
In the digital age, with persistent access to connected devices, sticky online experiences are uniquely poised to create a new wave of online habits. And this opportunity is open to digital and analog brands alike.
In this session we will explore online habits from a marketing perspective, analyze how the best digital experiences – from entertainment to games to e-commerce – become part of users’ routines; and summarize what lessons brand builders can apply to create a user habit.

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Speakers
avatar for Leslie Feinzaig

Leslie Feinzaig

VP/Digital, Julep Beauty Inc
Leslie Feinzaig is Vice President of Digital at Julep. She leads a dynamic team of product managers, product marketers, developers and UX designers that create engaging digital experiences on Julep’s website, app, and email. Prior to Julep, Leslie led product management and marketing... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

11:00am

Support Community Managers Unite!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Come have an interactive, guided conversation with other support community managers and learn from them. Network with others in your field and get new ideas for how to tackle your current support and service community challenges. Learn the latest and greatest about how to measure and demonstrate community business value within your company.
We'll all share our favorite community successes, the most innovative tactics we use for getting our community's questions answered, and our biggest challenges. Because, let's face it, all community managers have a good story that we can all learn from, and only other community managers really understand and support us!
Discuss common community buzzwords (gamification, ROI, etc.) and what they really mean to your community. After all, you know that you'll be asked about this topic soon, if you haven't been already!

View official listing on sxsw.com

Speakers
avatar for Laura Feeney

Laura Feeney

Mgr, PwC
Laura has over 8 years experience managing and working directly with online support communities, including the Groundswell award winning National Instruments Discussion Forums. She moved to consulting in 2011 where she's been working on online community, advocacy and social business... Read More →
avatar for Bill Johnston

Bill Johnston

Principal, Structure3C


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 404 110 E 2nd St

11:00am

UI? UX? Visual Designer? Let's Settle This
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
UI? UX? Visual Designer? Ever had trouble trying to figure out how to label what you do? The creative industry has expanded and changed with the rise of digital technology, and it’s brought on a slew of inconsistent, blended job titles in an attempt to describe what it is we do.
Can we decide on a set of universal standards or do we ditch the business-card-filling titles entirely to convey our professions?
It’s time we sat down and figured out how to explain to our moms—and our peers—what we do. Join us for a guided conversation with creatives of all types to share ideas, opinions, and dreams for our industry.
Here we will:
1. Generate groups of current job titles
2. Organize and consolidate
3. Define universal standards
4. Explain to our moms what we actually do.

View official listing on sxsw.com

Speakers
avatar for Sarah Thomas

Sarah Thomas

UI Designer, Chaotic Moon
Sarah Thomas was born and raised in Arizona where she graduated from Arizona State University. She started her career in Phoenix working primarily on print and branding design. In 2013 she decided she wanted more of a digital focus and moved to Austin, Texas where she now works as... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 407 110 E 2nd St

11:00am

UX Prototyping: New Mediums For Designers
UX design prototyping has come a long way in recent years. Gone are the days of static design deliverables. Today's prototyping tools allow designers the flexibility to create robust interaction detail with very little effort, and without writing a single line of code. What are some of the tools in use for UX prototyping today? What are the benefits of using one of these prototyping frameworks vs. coding front-end markup? We'll discuss the evolution in this space, new tools, techniques, and various ways to introduce such prototyping into your overall process.

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Speakers
avatar for John Goff

John Goff

Creative Director, Argodesign
John's career started almost 20 years ago while he was finishing his art degree at the University of Arkansas at Little Rock. He describes his first job as a lesson in HTML and Photoshop at a time when so little was known about the potential of the web. Since then he has worked for... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon C 110 E 2nd St

11:00am

Wearables and the Happiness Quotient
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Can wearables help us be happier? From the quantified self movement to the emerging biometric economy, wearables may finally deliver on the collective dream — to identify what we desire and create predictive and reinforcing engagement models to help us achieve our goals. Defining a 'happiness algorithm' via ubiquitous computing and biometric data promises to be the most exciting and meaningful endeavor of our respective disciplines. In this pursuit, how can individuals, marketers and policy makers create a win-win scenario surrounding increasingly personal data?

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Speakers
avatar for Gareth Price

Gareth Price

Technical Dir, Ready Set Rocket
As Technical Director at Ready Set Rocket, a rapidly expanding data-driven digital marketing agency, I steer a brilliant development team. Together we build beautiful websites and applications for high profile clients like the NBA, Ann Taylor, Kenneth Cole, Univision, Deutsche Bank... Read More →
avatar for Forest Young

Forest Young

Creative Dir, Interbrand
Forest Young is an educator and Creative Director. He is creative lead in Interbrand's New York studio focusing on the intersection of mobility, storytelling and experience. Forest is also a critic in graphic design at the Yale School of Art, a board member of the AIGA/NY, and is... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 210 110 E 2nd St

12:30pm

Creating the Open Source Society
Engineers like working with other talented engineers. However nowadays they most often congregate inside big companies, isolated along the commercial interests of their employers. Outside the walls of these castles the software plebeians swarm at pedestrian public meetups, awaiting the day they too can swear fealty to a big company.
We can do better than this. We can live in a more interesting world. I'm imagining another venue for engineers to perform fundamental and meaningful work. It's a sort of never-ending conference, an invitation-only coworking space that requires active participation. Most importantly it is one in which everyone develops open source software.
Open source has created and will continue to create the best, most revolutionary products the world has known. This is because its top priorities are generality and pride in workmanship, not satisfying the demands and timelines of a particular customer. It is the software of goodness, not servitude.

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Speakers
avatar for Jesse Cooke

Jesse Cooke

Captain
Jesse is a seasoned developer that was lucky enough to be the technical co-founder of Watsi, Y Combinator's first non-profit. He's a core-team member of Rubinius, an implementation of the Ruby programming language focused on Solving Hard Problems. He's written a few articles on the... Read More →
avatar for Stephanie Geerlings

Stephanie Geerlings

COO, Cloud City Development
Stephanie Geerling is a Principle of Cloud City Development. She has 10 years of experience bringing quality digital products to life through great design. She has founded three companies and fostered more than 30 products. Stephanie believes design is both an art and science. Her... Read More →
JN

Joe Nelson

Sr Software Developer, Breaking Upwards
Always Simplifying


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Room 404 110 E 2nd St

12:30pm

Get a Seat in the C-Suite: Fostering Women Leaders
Research reveals that women only represent about 25 percent of the technology workforce. Narrow that down to women in executive leadership roles and the percentage plummets even further. By now, we’ve all read Lean In and know women are better positioned to gain a seat in the C-suite than ever before, but what does it truly take to get there?
Hear from Jan Ryan, successful software tech CEO and Founder of Women@Austin, and Virginia Miracle, Chief Customer Officer of Spredfast and Women@Austin Steering Committee member, as they lead a discussion about fostering and empowering a community of female leaders within the technology landscape. Discover the power of mentorship, listen to candid advice about successfully climbing the ladder, and make meaningful connections that will help you fulfill your leadership aspirations.

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Speakers
VM

Virginia Miracle

Chief Customer Officer, Spredfast
Virginia is focused on Spredfast customer success at every stage of the partnership journey. She leads the team dedicated to the customer experience including account management, strategic services, training, and enablement. Prior to Spredfast, Virginia was EVP of Digital Strategy... Read More →
avatar for Jan Ryan

Jan Ryan

Founder, Women@Austin
Entrepreneur and Enterprise Software executive, Startup Advisor


Saturday March 14, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

12:30pm

Is Your Responsive Design Responsive Enough?
Responsive design is a compelling way to organize your design and development process. It feels more elegant to have a single presentation layer, and fluid layouts with page-width breakpoints have a great “wow factor” when resizing a browser window. There’s just one problem. The websites aren’t any better. They’re slow to load on mobile devices. Sometimes their visual and architectural choices are showy but functionally questionable. A responsive site is like a multi-tool screwdriver, with little bits for different screw sizes. It works fine for small projects, but for professional work, you need a variety of tools. We separate mobile, tablet, desktop and in-store behavior to optimize the shopper experience for each channel. So why does our development philosophy do the opposite, collapsing users into a single “responsive experience?” We expect attendees to violently disagree or jump for joy. After the commotion, we’ll talk about the type of tools that surgical web design might need.

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Speakers
avatar for Dane Downer

Dane Downer

Cofounder/Dir of Digital Strategy, Brand Labs
Dane Downer is the Cofounder and Director of Digital Strategy at Brand Labs, a leading eCommerce service provider. With over a decade of experience in web strategy and a roster of 500+ clients from start-ups to major brands, Dane leads all of Brand Labs’ eCommerce efforts with confidence... Read More →
avatar for James Zetlen

James Zetlen

Software Architect, Volusion
James is a Software Architect for Digital Experience at Volusion. He has spent the last few years building a robust system for theme developers for the Mozu enterprise eCommerce and CMS platform. He is the author of the Hypr Live system for client-server template sharing. James has... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Salon C 110 E 2nd St

12:30pm

Metadata for Good? Trust and Context in Online Media
With 100+ hours of video uploaded to YouTube every minute, online videos have changed everything about how we get our information and entertainment. But for all those videos to make a real impact in news, human rights, and legal contexts we need the increasingly rapid ability to tell which videos are real and which ones aren’t giving us the whole story. Most of what we hear about metadata these days involves NSA spying, but it may be a valuable asset in solving the trust problem, allowing users to establish authorship, prove authenticity, add context, and reach the right audiences. So how can we address the issues of privacy and user control while still separating the real from the fake? The answer could help online video for news, truth, and justice finally reach its full potential. The panelists will combine their expertise in news and human rights to to kick off a discussion of metadata, verification, online media, and rights.

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Speakers
avatar for Morgan Hargrave

Morgan Hargrave

Coordinator of Systems Change, WITNESS
Working at the edge of video, tech, and human rights, Morgan coordinates WITNESS's Systems Change work, a set of big-picture tools and advocacy that aims to help tailor the digital landscape to fit the needs of journalists, activists, and human rights witnesses of all stripes. Previously... Read More →
HH

Harlo Holmes

Research Fellow, The Guardian Project


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

12:30pm

Nonprofit Crowdfunding Bill of Rights
Last year, David J. Neff, Digital Engagement Strategist, PwC, and Miram Kagan, Senior Fundraising Principal, Kimbia, “crowdsourced” the crowdfunding donors’ bill of rights – what donors can and should expect from crowdfunding campaigns. This year, we’re turning the table and are working together with the nonprofit community to come up with their bill of rights and responsibilities. Specifically, whether you are a platform provider or a nonprofit, to what rights are you entitled and to what responsibilities should you adhere when hosting a crowdfunding campaign? We’ll work with session attendees to discuss/create ideas in an open forum, and follow up with social commenting and a final consolidated post. Not just theory, as we did in 2014 for the donors’ bill of rights there will be a firm and practical deliverable.
For the output of last year’s work, please visit: http://www.thenonprofittimes.com/news-articles/crowdsourcing-donors-confusing-fundraising-funding/

View official listing on sxsw.com

Speakers
avatar for Miriam Kagan

Miriam Kagan

Sr Principal, Kimbia Inc
As a senior principal at Kimbia, I work with clients to embed strategy as a cornerstone of program and campaign management and drive understanding of factors impacting program performance, constituent relationships, as well as overall market trends. My passion is helping clients use... Read More →
avatar for David Neff

David Neff

Digital Strategy, PwC Advisory
Simply put, David helps people for a living. As a strategy consultant, digital marketer, content strategist, digital engagement pro, nonprofit expert, and campaigns expert David has been living in the Fortune 500 and nonprofit world for over thirteen years. He currently works as a... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
ACC Room 5ABC Austin Convention Center

12:30pm

Side Projects: Stop Talking, Start Making!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Dare to be absurd.
What do slow motion eels, Instagram posers and gay Russians have in common? They’ve all been the subject of successful side projects built by Per and Oskar. This core conversation will talk about how to take side projects from first rough ideas to working websites, and the joy and panic involved in each step of the way.
Oskar and Per are two award winning digital creative directors from Sweden with experience from some of the world’s most prominent digital agencies (Farfar, R/GA, Perfect Fools, Great Works, Blast Radius etc). Outside of their main careers, they've had great success with their side-projects. These have ranged from the smallest online toys to larger web services, all breathing and living Internet culture. Now they’re taking the final step and making their living working on these side projects.

View official listing on sxsw.com

Speakers
avatar for Per Stenius

Per Stenius

Founder, Act Normal
Per has spent the last 15 years in digital advertising working with some of the world’s largest brands (Nike, Coca-cola, Nokia, Yahoo!, Starbucks, Absolut Vodka etc).
avatar for Oskar Sundberg

Oskar Sundberg

Founder, Act Normal
Oskar is co-founding Partner at Act Normal, a digital product studio in Stockholm, Sweden.


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Room 407 110 E 2nd St

12:30pm

The Future of Physical Digital Place Making
Our digital world is spilling onto our physical world. With the advent of the internet of things and the capacity of objects to have memory and intelligence, we are entering a world where physical spaces will soon have operating systems. With the power of computation comes the opportunity of creating interesting ways in which people can interact with physical spaces. This core conversation is an attempt to bring together people interested in knowing more about physical interventions using digital technologies. At Urban Matter Inc., we use a variety of materials and processes to create experiences, ranging from the use of prototyping tools like laser cutters and 3D printers to create physical forms, projection mapping to create imagery, and open source hardware like arduino to program experiences. Amongst our other work, we’ll share our most recent interactive light installation for Seaholm Redevelopment Project in Austin to kickstart the conversation.

View official listing on sxsw.com

Speakers
avatar for Rick Lin

Rick Lin

Lead Creative Technologist, Urban Matter Inc
Rick Lin is an artist and creative technologist with a background in sculpture, photography, and filmmaking. After receiving his degree in Fine Arts from Oberlin College in 1996, he went on to broadcast television and filmmaking, working for public relations firm Burson-Marsteller... Read More →
avatar for Shagun Singh

Shagun Singh

Principal, Urban Matter Inc
Shagun Singh is an interaction designer with a background in architecture. She received her Masters Degree from the Interactive Telecommunications Program at Tisch School of Arts, NYC and did her undergrad at the Center for Environmental Planning and Technology at Ahmedabad, India... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Room 402-403 110 E 2nd St

12:30pm

Using Brands to Create Cultural Identity
The most successful brands create a shared culture or lifestyle where fans of the brand embrace it as part of their own identity. The brand reflects the passions of the consumer and communicates to them in a voice they trust. Only a handful of brands achieve this iconic status – but how do you do it? In this session Chris Wink, cofounder and original cast member of the Blue Man Group, and Jarret Myer, General Manager of digital media company Woven and cofounder of UPROXX, Rawkus Records, and Big Frame will discuss the lessons they’ve learned from creating brands that consumers love. They will explore how brands create relevance and build loyal audiences, and what companies are building the next generation of beloved brands.

View official listing on sxsw.com

Speakers
avatar for Jarret Myer

Jarret Myer

GM at Woven & CEO of UPROXX, Woven
A co-founding member of Rawkus Records, UPROXX and Big Frame, Jarret Myer comes to Woven an expert in the fields of entertainment, publisher technology and blogger relations. Jarret works with the Woven team on scaling content in real-time, building the best up-to-the-minute content... Read More →
avatar for Chris Wink

Chris Wink

Co-Founder & Chief Creative Officer, Blue Man Group
Chris Wink is one of the Co-Founders of Blue Man Group and currently serves as the Chief Creative Officer for Blue Man Productions. He is also a Co-Founder of Blue School. Wink originally joined forces with Matt Goldman and Phil Stanton to find a creative outlet for their shared interest... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

12:30pm

What's Next For Talking Cars
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
The U.S. Department of Transportation announced that it will require vehicle-to-vehicle communications technology to be installed in future new cars. This technology enables vehicles to "talk" to each other using wireless technology.
Connected vehicles can help drivers avoid crashes, save fuel, and avoid traffic jams, among other benefits. The USDOT is looking for the coolest and most innovative ideas to help move this technology forward. The USDOT recently announced plans for several Connected Vehicle Pilots where cities can partner with applications developers to demonstrate how new applications can operate in a real-world environment. The program aims to spur innovation among early adopters of connected vehicle application concepts, using best available and emerging technologies.
The USDOT also works with several connected vehicle test beds that are available for anyone to use in testing applications and inventions in an environment using the latest wireless technology.

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Speakers
avatar for Walt Fehr

Walt Fehr

Transportation Specialist, US Department of Transportation
Walton Fehr has been the Manager of Systems Engineering for the Intelligent Transportation System Joint Program Office (ITS JPO) since May 2009. At the ITS JPO, Mr. Fehr leads the research into how the Connected Vehicle Core System will support applications for safety, mobility, and... Read More →
avatar for Mike Pina

Mike Pina

Program Mgr, Communications & Outreach, US Department of Transportation
Mike Pina has more than 25 years experience in travel and transportation communications.


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Room 210 110 E 2nd St

3:30pm

Augmented Reality in Music: Hackable Instruments
Technology advances enable the creation of new music instruments. Unlike traditional instruments, which produce a particular range of sounds and are designed to be played a particular way, the technology of these new music instruments is flexible and formless, taking shape only when its players decide how they are going to use them. The sounds these instruments produce and even the shapes they assume is open to be interpreted by their players, with new technology allowing non traditional dimensions such as the texture of a material employed or the way the movements of the executor are mapped into sound. Rather than a pre defined skill set that must be learned, the technology is intuitively understood, so that users can instantly enjoy 'knowing' how to play, while the openness of a hackable design encourages virtuosity. In this talk, Bruno Zamborlin of Mogees will explore these new wave of instruments “designed to be hacked”, and their power as interactive tools for creative expression.

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Speakers
avatar for Bruno Zamborlin

Bruno Zamborlin

President, Mogees
Bruno Zamborlin is a technologist, music technology researcher and live performer. His research focuses on new methods for gestural interaction with everyday objects and their applications in the creation of new interfaces for musical expression. After working for 5 years at IRCAM... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Room 402-403 110 E 2nd St

3:30pm

Boardroom or Baby? The Choices Women Have in Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
There’s an indisputable gap between the number of male and female employees in technology and we need more women working at tech companies to close that gap. This session supports closing that gap by helping women manage a career in tech. How? By analyzing one simple decision – does tech fit into family or does family fit into tech? That is the main basis of all the other decisions a woman will have to make at different points in her life. There is no right or wrong path but navigating each starts with recognition. Whether you’re already in tech, thinking of starting a career in tech, or would like to transition into tech, the choices you make are different at every stage of life. Judith will arm you with tools that will help you navigate those choices, including a list of questions every woman should ask themselves. Judith will include the different avenues to working at a tech company; whether it’s engineering, product development, marketing, or the road to becoming a CEO.

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Speakers
avatar for Judith Bitterli

Judith Bitterli

CMO, AVG Technologies
Judith Bitterli is Chief Marketing Officer and Head of Customer Services for AVG Technologies, the online security company with more than 188 million active users. Judith leads the company’s global marketing, communications operations and customer services strategy. Her responsibilities... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Room 407 110 E 2nd St

3:30pm

Creating Connections Through Serendipitous Design
What if we designed products that enable us to take risks and explore the unknown? Everything we do in technology and design is about solving problems and offering us control, but to what extent are we the ones in control?
Apps help us easily stay in touch with friends, avoid bad restaurants and travel smarter and in style. But what serendipitous experiences are we missing as a result? From getting lost in a new city to befriending a shopkeeper, how are we not growing, not feeling and maybe not even understanding ourselves?
Come discuss how our interactions — from visual to haptic, explicit to invisible, or crafted to freeform — can help mediate serendipity and exploration in our lives, and how design can fundamentally reflect and enable connection with our lives and technology.

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Speakers
JK

John Kestner

Designer/Founder, Supermechanical
John Kestner is a product designer who brings physical objects into the digital age to ease modern worries. He believes that supermechanical objects can be built on familiar and tangible interfaces to convey dynamic information without the anxiety or rigidity of technology.
RM

Reed Martin

Dir of Design & User Experience, Mobiata/Expedia
Reed Martin is the director of design & user experience at Mobiata, the mobile division of Expedia. In this role, Reed focuses on re-imaging and redefining the company’s travel design experiences.


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Salon C 110 E 2nd St

3:30pm

Designing Tools for Designing Cities
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In the last century, we’ve learned a lot about the death and life of great cities. We have a language and a movement around building these great cities. But none of this knowledge is reflected in the tools urban planners use to create them. Instead, our master plans are built in excel.
Why is there this gap? And where do we go from here?
We’re a small team working inside Code for America to completely rethink urban planning tools. Our first effort is a modern transit planning tool: Transitmix. It’s already been used by professionals to redesign multiple major transit networks. And surprisingly, it’s made transit planning accessible enough that over 80,000 new bus routes have been proposed by regular people.
We think this is just the start. In this panel, we’ll talk about why and how modern tools and technology have such a big impact in transit planning, and how future tools could transform the field of urban planning as a whole.

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Speakers
avatar for Tiffany Chu

Tiffany Chu

Designer, Urbanist, Code for America
Tiffany is a designer, researcher, and urbanist. Currently at Code for America, she is passionate about building livable cities and helping cities become more accessible through design and technology. Previously, she launched the UX research practice at Zipcar to design the future... Read More →
avatar for Ainsley Wagoner

Ainsley Wagoner

Designer, Code for America
Ainsley Wagoner is a 2014 Code for America Fellow and Interaction Designer in San Francisco. She believes all people deserve good, thoughtful, user-centered design - from the design of our cities to the taps of our apps.


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Room 210 110 E 2nd St

3:30pm

Get Verified or Go Home
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Did William Shatner’s rant on Twitter Verification have merit? Do “nobodies” deserve to be given certain status?
In a world where status is everything, the Internet had seemingly given equal status to anyone with a voice—a golden age of equality where brands and celebrities enjoyed the same tools online as everyone else. The only difference: their reach.
Now status symbols are swarming social channels, giving priority, exclusivity, and unique tools to those in the right circles.
Twitter’s Verification process seems to be more about “who you know” rather than “who you are” and Facebook’s recent ‘Mentions’ app is tailored exclusively to celebrities. If you’re not Verified, buying advertising, or an acclaimed Social Media Guru, does your voice matter anymore?
Let's explore the collapse of online equality and see who has the upper hand in this new status-driven social ecosphere. What will that mean for brands and influencers, whose greatest asset was their approachability?

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Speakers
avatar for Drew Lewis

Drew Lewis

New Media Dir, Wunderman
There are barely enough words in the English language to describe the man that is Drew Lewis, but let's give it a shot:


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Room 404 110 E 2nd St

3:30pm

Know Your Kryptonite: Crisis In Your Metropolis
Superman knew his enemy, but do you? From "pink slime" to "boogergate," brand reputation issues and crises are increasingly sparked online. But why? What are the social, psychological and human behavioral factors that fuel this phenomenon? And what can companies do to defend the brands they have spent years building?
This interactive session, fueled by the trial-by-fire crisis training expertise of Weber Shandwick’s David Krejci and Lauren Melcher, will explore research and takeaways from current events and real brand crises that can apply to organizations in all industries. Attendees will learn advanced techniques for managing brand reputation, mitigating crises and approaching known-weaknesses with deference like the Man of Steel himself.

View official listing on sxsw.com

Speakers
avatar for David Krejci

David Krejci

EVP/Digital Communications, Weber Shandwick
David Krejci has 20 years of public relations experience; 16 at Weber Shandwick in Minneapolis. David’s client work focuses on social media strategies, policies and engagement, crisis and issues management, and social community organizing, primarily in the B2B and government arenas... Read More →
avatar for Lauren Melcher

Lauren Melcher

Firebell Prod Mgr & Sr Digital Mgr, Weber Shandwick
Lauren is a digital strategist and social crisis preparedness lead for Weber Shandwick, based in Minneapolis. She is the global product manager for firebell, the agency’s proprietary multimedia crisis simulator, and has produced 30+ crisis readiness simulations for dozens of international... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

3:30pm

Lies, Damned Lies and Statistics
The Office for National Statistics is the UK’s largest independent producer of official statistics and is the recognised national statistical institute for the UK. It is responsible for collecting and publishing statistics related to the economy, population and society at national, regional and local levels. It has a website that serves around a million users a month and publishes many of the key statistics that influence the UK economy and politics.
That website has been called “..a national embarrassment.”, “..virtually unnavigable” and "the worst, most important, website in the UK."
We will talk about the challenges we faced, the standards we have embraced and what we learned from other official statistics organisations around the world and especially from the open [government] data community.

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Speakers
avatar for Matthew Jukes

Matthew Jukes

Head of Digital Transformation, Office for National Statistics
Hi, I’m Matt Jukes. I’m the Head of Digital Transformation for a ‘non-ministerial department‘ in the UK.


Saturday March 14, 2015 3:30pm - 4:30pm
ACC Room 5ABC Austin Convention Center

3:30pm

The Art and Science of Data-Driven Storytelling
Data is setting a new world order for everyone from designers, to developers, to brands, to advertisers and publishers - but converting data in its many forms into an engaging story isn’t always as easy as it may seem. In a core conversation with Liz Lukas, CEO North America of Decoded - the global company giving professionals a high-level understanding of data, code and more - and James Ball, Special Projects Editor for the Guardian Media Group, explore how the Guardian is harnessing data and data scientists to turn out groundbreaking news stories, including decoding NSA documents and more. The chat will explore the Guardian's creative process, their team, their use of open source (and highly classified) data, and how these techniques can be translated to shape your next big story.

View official listing on sxsw.com

Speakers
JB

James Ball

Special Projects Editor, The Guardian
James Ball is the special projects editor of The Guardian, and the organization's former data editor. Ball was one of the reporters on the paper's groundbreaking reporting of the NSA Files, based on top-secret documents disclosed by the former contractor Edward Snowden. He was a core... Read More →
EL

Elizabeth Lukas

CEO North America, Decoded
Elizabeth Lukas is CEO of Decoded in the US. Having seen first hand the divide between developers and non-developers, she is passionate about giving people the tools and education to bridge that divide.


Saturday March 14, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

Young Millennials: Entrepreneurship for A New Era
From the traditional business page to the tech press, young entrepreneurs seem to be in the news every day. This session will explore the challenges these entrepreneurs face, from creating and running companies to deciding whether to pursue a less traditional education path. The session will also explore what communities can do to support entrepreneurship today and what young millennials can do to seek out and engage such support.
The session will be a conversation between Nick Arnett, Summit Community Development Manager at the Thiel Foundation, and Patrick Stoddart, co-founder of Phone2Action, about their own experiences being young people taking nontraditional paths, as well as engaging the audience in a dialogue about ways to support millennial entrepreneurship in their own cities.

View official listing on sxsw.com

Speakers
avatar for Nick Arnett

Nick Arnett

Community Mgr, Thiel Foundation
Nick oversees development of a global network of over 700 exceptional young entrepreneurs (including current and past Thiel Fellowship applicants), manages relationships with collaborating groups / entities, serves as point of contact between network members and Thiel Foundation... Read More →
avatar for Patrick Stoddart

Patrick Stoddart

CTO, Phone2Action


Saturday March 14, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

5:00pm

15 Minutes of Shame: A Survival Guide
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Andy Warhol once said that in the future, everyone would be famous for 15 minutes. But very few of us imagine that fame as the target of mass ridicule, harassment and negativity. There was a time when our 15 minutes – whether fame or shame – would evaporate as quickly as it appeared. The proliferation of the Internet, however, has granted ongoing access to our successes and failures, and sometimes, not by choice. More and more, the general Internet population is persecuting brands and individuals as a means to seemingly achieve justice. Beyond whether or not their reaction is warranted, this type of online attack is becoming its own court system – except that the target rarely has the opportunity for rebuttal. As this trend has continued to escalate, so emerges the concept of “cyber shaming,” which comes in varying shapes and forms. In this talk, I’ll review the three main types of cyber shaming and the best survival practices for both people and brands.

View official listing on sxsw.com

Speakers
avatar for Megan Wintersteen

Megan Wintersteen

Lead Planner, Social, Huge
Over the past eight years, Megan has worked digital strategy across a variety of brands, including: DICK'S Sporting Goods, TD Ameritrade, BlackRock, Cap'n Crunch, GE, Google, Pfizer, Comcast, Pizza Hut, Frank's RedHot, Twitter, Chiquita, and HTC, among others. Megan received her Masters... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
JW Marriott Room 404 110 E 2nd St

5:00pm

A New Authenticity in A Holographic World
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Reality is just perception, and that perception is changing. If a great experience is accomplished in an unreal world, whether that is a website, a game or a movie, then why should we judge? From a background in building beautiful digital spaces and bringing holograms to life, Sandy Fleischer, Managing Partner of digital agency Pound & Grain and Peter Martin, CEO of VALIS Studios, will host a core conversation about how the unreal world only enhances experiences for people. Themes that will be discussed include: The art of creating authentic holograms, the latest development in the world of recreated performances, the experience that holograms can give audiences, the emotional reaction Peter’s work has received, how this medium is changing the possibilities for the entertainment and content industries, what the future holds for holograms and what impact this medium is having on perceptions of reality.

View official listing on sxsw.com

Speakers
avatar for Sandy Fleischer

Sandy Fleischer

Managing Partner, Pound & Grain Digital Inc
Sandy brings over 16 years of digital agency experience and an entrepreneurial spirit to the Pound & Grain team with work for clients such as McDonalds, SAP, AT&T, TELUS, Electronic Arts, Sony Ericsson, Diageo, and Nintendo. In his secret other life, Sandy is known as DJ Pescatore... Read More →
avatar for Peter Martin

Peter Martin

CEO of VALIS/Virtual Artist Agency, Valis Entertainment LLC
In 2000 Peter was hired by Lord David Puttnam as the Creative Director of CREATEC, where he created a pioneering virtual character based projects with Nick Cave and PJ Harvey, and a virtual fashion show with Nick Knight and Peter Saville for ShowStudio.


Saturday March 14, 2015 5:00pm - 6:00pm
JW Marriott Room 210 110 E 2nd St

5:00pm

Canceled: You're Better Than the Shitty Gin You're Drinking
In 2011, I bought a Groupon from the San Francisco School of Bartending with the express purpose of achieving better hangovers. For as long as I could remember, I'd go out to some tech event, get drunk on cheap gin and tonics (at the time I thought gin was like gasoline — all the same no matter the source), and then wake up the next morning stupefied. "No longer!", I decided. So I rolled up my sleeves, got behind the bar, and learned that there in fact was a considerable difference between different gins, beyond their price points. My curiosity expanded into every nook of the mixology and cocktail scene — from distilling to stirring and shaking to the tools of the craft. I want to share my journey and what I've learned along the way. We'll discuss how to drink *better* the next time you go out, and get you set up to start your own mixing practice at home, and yes, there will be samples. Bonus: if you have a favorite unique gin, bring it along to impress the room!

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Speakers
avatar for Chris Messina

Chris Messina

Funemployed, Funemployed
Chris Messina is based in San Francisco and is known for inventing the hashtag, starting the BarCamp and coworking communities, and advancing technology initiatives such as OpenID, OAuth, Activity Streams, and microformats. He previously worked at NeonMob and Google.


Saturday March 14, 2015 5:00pm - 6:00pm
JW Marriott Room 402-403 110 E 2nd St

5:00pm

Confident Women: Ditch the Bitch Stigma
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Do you ever shrink from speaking up because you don't want to be thought of as a bitch? Have you ever worried about the stigma against women being 'bossy' or 'overbearing'? Many women struggle with being assertive because of these concerns which can prevent both personal and professional growth. Rather than avoiding confrontation, learn how to stay true to yourself, while amplifying your power.
Through dynamic storytelling & unconventional problem solving methods, you'll gain techniques to develop a self assured presence which will improve your verbal & non-verbal communication, no matter what the topic is. Building authentic confidence and making your communication style work to your best advantage are crucial to your success.

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Speakers
avatar for Kali Williams

Kali Williams

Founder & CEO, Erotication
Kali Williams is an entrepreneurial speaker, educator, and famous former Dominatrix. She picked up a dragon tail whip 15 years ago, and has been helping women claim their confidence ever since. A gifted storyteller, she has spoken more than 150 times at places like Harvard, Stanford... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
JW Marriott Room 407 110 E 2nd St

5:00pm

Culture Trumps Advertising Every Time
Most brand stewards are spending an inappropriate amount of time and money on their advertising while largely ignoring their most important owned asset - their culture. From HR marketing that attracts the right talent, to appropriate training and retention programs, marketing leaders need to turn their creative firepower and media dollars inward to build an insanely passionate workforce. Brand leaders from the most iconic businesses on the planet do not delegate this responsibility to HR or Operations or other lower level managers. Learn how, and why, the best brands prioritize internal marketing and view their culture as a more powerful tool than their marketing communications.

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Speakers
avatar for Chris Kneeland

Chris Kneeland

CEO, Cult Collective
I graduated with Master’s degree in marketing communications from Northwestern University and worked client-side at John Deere and The Home Depot prior to selling my soul to join an ad agency (Rapp) in Dallas TX. For five years I worked with Best Buy, Macy's, HEB, Supervalu, Famous... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

5:00pm

Designing for Professional Users: A New UX Playbook
Any football fan will tell you: the plays run by high school teams would never cut it in the NFL. At the highest levels of the sport, playbooks are tailored to the skills of athletes who run faster, hit harder, kick longer, and throw with precision.
Designing software for expert users is no different. If you call your plays from the same UX playbook that you use for consumer apps, you will get creamed on the field.
What makes designing for professional users different from consumer users? What are the essential "plays" that must be in your Pro UX playbook if you hope to compete at this level? What are the anti-patterns that will draw penalty flags?
We believe designing for pros is a unique discipline that has been forgotten by the UX community. We invite designers who create software for professional users to join the huddle.

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Speakers
avatar for Alan Baumgarten

Alan Baumgarten

Principal UX Strategy Lead, Sabre Airline Solutions
I am an interaction designer, user researcher, usability tester, instructional designer, professional writer, editor, teacher, photographer, outdoor enthusiast, friend, father, and husband.
avatar for Ben Judy

Ben Judy

Sr Interaction Designer, Intuit
Ben Judy is passionate about understanding the needs of people who use technology so he can design better systems that work well for humans. Ben designed and built his first web site in 1996. He has been practicing “professional-grade” user experience design since 2005. Ben has... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
JW Marriott Salon C 110 E 2nd St

5:00pm

Speaking Duckface to Power: Selfies and Activism
From the Syrian Jihadist #selfies to the recent #selfie rallies conducted on social media websites in solidarity with various economic, political, and social issues around the world, taking and sharing #selfies have turned into a popular form of visual expression and activism in the digital networked era. This Core Conversation will thus examine the aesthetic, technological, commercial and sociopolitical function and impact of online self-portraits, and will particularly focus on the ways by which #selfies and #selfie activism challenge the contemporary notions of the state, government, Capital, urban design, copyright, privacy, and civic engagement. Aside from revisiting the historical dichotomy between the private and the public within the feminist discourse, the conversation will also trace the global history of portraiture in the arts and photography from the 19th C to the drug cartel #selfies of present day Mexico to self-shot and uploaded close-up orgasms on indie-porn sites.

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Speakers
avatar for Mona Kasra

Mona Kasra

Visiting Assistant Professor, UTDallas
Mona Kasra is a media artist, educator, and a PhD candidate at University of Texas at Dallas in Arts and Technology with a focus in Emerging Media & Communications. Her research begs political and theoretical questions about the power of image in our digital culture and cross-culturally... Read More →
avatar for Lea Muldtofte Olsen

Lea Muldtofte Olsen

PhD Student, Aarhus University


Saturday March 14, 2015 5:00pm - 6:00pm
ACC Room 5ABC Austin Convention Center

5:00pm

The Science of News and Content Consumption
In this session we will discuss why communication professionals believe 2015 is the year of PR and how you can tap into this trend. We will look at the four distinct attributes of communications - technology, human behavior, science and content - and how they aligned perfectly to increase the impact of editorial coverage.
Attendees will walk away with a new appreciation of the impact of change in the communication space as well as useful tactics relevant to increase the visibility and success of your business, whether you are a start up, non-profit, or Fortune 50 brand.

View official listing on sxsw.com

Speakers
avatar for Serena Ehrlich

Serena Ehrlich

Dir of Social & Evolving Media, Business Wire
2013 Top 25 Women in Mobile Marketing by Mobile Marketer and currently the director of social and evolving media for Business Wire.


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

5:00pm

The Ultimate Startup Pivot: A Pivot from No Idea!
David Cohen and David Brown co-founded three companies over the last twenty-five years. They've seen the highs of being an entrepreneur, but they've also seen the lows that entrepreneurs can face, which is why they also founded Techstars, a mentorship-driven accelerator program that invests in the world’s most promising entrepreneurs.
To Cohen and Brown, entrepreneurship means doing things your way. But, it never hurts to have some help. They have seen the support of an accelerator program enable entrepreneurs to succeed; or, when necessary, to fail fast, pivot, and rebuild.
With so much support, can there be a downside to participating in an accelerator? In this session, David Brown and David Cohen will dive into the advantages and disadvantages startups that enter an accelerator program will face.

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Speakers
avatar for David Brown

David Brown

Managing Partner, Techstars
avatar for David Cohen

David Cohen

Managing Partner, Techstars
David G. Cohen is the Managing Partner of TechStars, a mentorship-driven seed stage investment firm.


Saturday March 14, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

5:00pm

University of Texas System Future Finders Part II
Part II - The University of Texas System will present a two part discussion/conversation and reception lead by moderator Cecilia Conrad, PhD - Vice President of the MacArthur Fellows program. Conrad will lead a conversation about innovation and the future of medicine with Robert Metcalfe, PhD, Professor of Innovation and Murchison Fellow of Free Enterprise at the University of Texas at Austin and Mini Kahlon, PhD, Vice Dean for Partnership & Strategy at the University of Texas Dell Medical School.
Presented by the University of Texas System

View official listing on sxsw.com

Speakers
avatar for Cecilia Conrad

Cecilia Conrad

VP, MacArthur Fellows Program
Before joining the foundation in January 2013, she had a distinguished career as both a professor & an administrator at Pomona College, Claremont, CA. She joined the economics faculty at Pomona College in 1995. She served as Associate Dean of the College (2004-2007), as Vice President... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
Ashbel Smith Hall Exterior Courtyard 201 W 7th St
 
Sunday, March 15
 

9:30am

Designing News Brands for Gens X and Y
News brands face a crisis of credibility because of the rise of partisan media and old mediums like cable news saddled with a senior citizen audience. But beneath the creative destruction that has downsized so many bureaus there is good news about the news - the rapid growth of digital first news organizations. The Daily Beast's Editor-in-Chief John Avlon and Chief Digital Officer Mike Dyer will lead a panel conversation about the changing nature of news brands and best practices for connecting with a Gen X & Gen Y readership. It's an up close look at what's working, and what's not, as upstart news brands eclipse establishment organizations. Among the shifts: foreign news isn't foreign to the most diverse generation in US history and a majority readers are now getting their news on mobile devices. These changes have massive implications for content and consumption but other news brand qualities remain constant - the need for independence and integrity without ever being boring.

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Speakers
JA

John Avlon

Editor-in-Chief, The Daily Beast
John Avlon is the editor in chief of The Daily Beast and a CNN political analyst. He is the author of Independent Nation: How Centrists Can Change American Politics and Wingnuts: How the Lunatic Fringe is Hijacking America as well as an editor of the anthology Deadline Artists: America's... Read More →
avatar for Mike Dyer

Mike Dyer

Chief Digital Officer, The Daily Beast
Mike is currently Managing Director and Chief Digital Officer at The Daily Beast, where he is responsible for providing the overall company vision for business strategy, digital products and advertising/brand strategy, and leading the cross-functional teams responsible for their execution... Read More →


Sunday March 15, 2015 9:30am - 10:30am
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

9:30am

Fingerprints Are Usernames, Not Passwords
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As biometric sensors find their way into your consumer devices, you will be tempted by your device manufacturers and app providers to use them for authentication. While I won't tell you, "Don't do it," we will discuss the consequences of using biometrics for authentication, rather than identification. There are plenty of inventions that turned out to be bad ideas, or are simply misused. Without a course correction in the consumer world, biometrics are rapidly headed in that direction.

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Speakers
avatar for Dustin Kirkland

Dustin Kirkland

Ubuntu Cloud Prod Mgr, Canonical
Dustin Kirkland is Canonical's Cloud Solutions Product Manager, leading the technical product strategy, road map, and life cycle of the Ubuntu Cloud commercial offerings.


Sunday March 15, 2015 9:30am - 10:30am
JW Marriott Room 404 110 E 2nd St

9:30am

Health Impact of Screen Time for Babies and Toddlers
There is a thought-provoking disconnect happening within our society today. The American Academy of Pediatrics has issued guidance stating no screen time for infants and children under age 2, while parents proudly share their iPhones and gasp in awe of their brilliance. Studies show that screen time at an early age can lead to a multitude of difficulties later in the child's life. Why are adults ignoring this guidance? What will be the implications of this screen time on our children? A child's brain develops rapidly during the first years of life. Infants form trillions of synapses in the first years of their lives which lay the foundation for future cognitive, social, emotional, language and physical capacities - it is literally use it or lose it. Screen exposure does not provide the appropriate amount of stimulation to create these synapses. Could the health issues American children are challenged with start with too much screen time?

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Speakers
avatar for Sarah Huisman

Sarah Huisman

Assoc Prof Dir of Early Childhood Program, Fontbonne University
Dr. Huisman holds a Ph.D. in the teaching and learning processes with an emphasis in early childhood. Dr. Huisman currently is an associate professor and director of the early childhood program at Fontbonne University in St. Louis, Missouri. Her areas of interest are in media and... Read More →
avatar for Mally McAuliffe

Mally McAuliffe

Account Supervisor, Ogilvy
Mally McAuliffe is an Account Supervisor at Social@Ogilvy, that sits within Ogilvy Public Relations in Chicago. She creates, manages and supports social media campaigns for a variety of clients including financial and educational. Additionally, she has experience in the CPG and healthcare... Read More →


Sunday March 15, 2015 9:30am - 10:30am
JW Marriott Room 201-202 110 E 2nd St

9:30am

Higher Education: To Get a Job or Create a Job?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
How can we create a culture of self-reliance? Should the goal of higher education be to equip students to get a job or create a job? Today, half of all US college grads are unemployed or under-employed, one third of the US workforce are freelancers, and careers rarely mean staying with the same employer. The disruption of every sector means jobs and skill sets are now in a constant state of flux. Yet, most college students believe they are going to school to graduate and "get a job." Time to rethink the purpose of higher education and focus on making students more agile.

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Speakers
avatar for David Brake

David Brake

Founder/CEO, LRNGO Inc
David Brake is the CEO of LRNGO,INC., a company that develops social learning utilities to accelerate the transfer of knowledge. Our first product, LRNGO.com, is a worldwide learning marketplace where people in over 200 countries meet up one-to-one to learn from each other. "Learning... Read More →


Sunday March 15, 2015 9:30am - 10:30am
JW Marriott Room 407 110 E 2nd St

9:30am

Style Frameworks: Creating Collaborative Standards
It has been argued that UX styles and standards are just a seductive fantasy. No matter what we do, our carefully-crafted style guides and libraries seem inevitably doomed -- sacrificed to one-off solutions pushed live in the name of "Agile." Existing guides become obsolete, so new ones must be created.
This session introduces Style Frameworks, a new standards format designed to break this cycle. Style Frameworks consolidate visual and coding standards from marketing, user experience and engineering into a single, unified source supported by the entire company. The conversation will include a step-by-step walkthrough of everything needed to create and effectively maintain a Style Framework. Attendees will be provided a link to download a sample Style Framework they can freely modify and implement right away.

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Speakers
avatar for Marti Gold

Marti Gold

Managing Dir, UX Experience, Tonic3
Marti Gold is the Managing Director of User Experience for Tonic3, the UX division of W3 Digital Agency. With international headquarters in Buenos Aires, the agency's current global client list includes Citi, McDonalds, Disney, and Accenture. Formerly the Creative Director for Travelocity... Read More →


Sunday March 15, 2015 9:30am - 10:30am
JW Marriott Salon C 110 E 2nd St

9:30am

Would You Torture A Robot?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Robots are just machines, right? Human cruelty to robots seems impossible, and yet in reality, it’s not so simple. As robots become more lifelike, the way people react to them starts to get unexpected. Studies suggest that people often feel uncomfortable when watching social robots being tortured or harmed. Why is this, and what does it say about us?

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Speakers
avatar for Richard Fisher

Richard Fisher

Deputy Editor BBC Future, BBC.com
I'm the deputy editor of BBC Future, a science, technology and health website based in London. We write about big ideas - those that are changing the world and those revealing new insights into ourselves, and cover topics ranging from tomorrow's transport to the human brain.


Sunday March 15, 2015 9:30am - 10:30am
JW Marriott Room 210 110 E 2nd St

11:00am

AI MD: VHAs and the Future of Patient Care
Virtual Health Assistants offer an unprecedented opportunity for patient care, one that will transform our approaches to healthcare and capabilities for prevention and treatment. VHAs have already proven to increase patient adherence, and provide real-time personalized feedback and tracking data that can save lives and adjust care to patients’ actual everyday circumstances.
Simply tracking health information is no longer enough for doctors or patients. Doctors are learning how to work and interpret VHA data to optimize their care and treatment, while patients are adjusting to interacting with and trusting VHA technology as a tool and partner in their healthcare. This presentation by Dr. Thomas Morrow looks at the current capabilities and deployments of VHAs across the industry, and what advancements in both the technology and our healthcare culture still need to be made as we move towards more integrated and personalized patient care.

View official listing on sxsw.com

Speakers
avatar for Thomas Morrow

Thomas Morrow

Chief Medical Officer, Next IT
Dr. Morrow brings to Next IT over 30 years of experience across the healthcare industry, including time spent in clinical practice, as a managed care executive, a biopharmaceutical medical director and a healthcare writer. He comes to Next IT from Genentech, Inc., a biotech pioneer... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
JW Marriott Room 201-202 110 E 2nd St

11:00am

Give Me Your Data, but Stay Away From Mine!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Our data has become one of the most valuable commodities in the world; which also places it at the nexus of rich debates around use, privacy, and application. Many will say, don't track or collect my personal data, but find me the fastest route, find me if I'm lost, and personalize everything for me.
As people, we can be a bit egocentric about our data, explicit with our opinions, and eccentric with our desired experiences of innovation. Collect and use my data the way I want you to, when I want you to, how and where I want you to. But, what is the impact and implication when those human values, emotions and desires shift? What responsibilities lie with the consumer, the developer, the enterprise, the technology, policy and society? Who defines real world value and applications? How do we navigate through the schizophrenia of conflicting needs, and the data that seems to lie at the center of it? This is a not to be missed discussion, or cage fight, that impacts everyone.

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Speakers
avatar for Damien Patton

Damien Patton

CEO, Banjo
Damien Patton is the founder and CEO of Banjo. Banjo is the social media “energy source” that instantly indexes posts by location, giving an immediate view of what’s happening all over the planet at any given moment. Damien is a serial entrepreneur who has put his talents to... Read More →
avatar for Tim Sparapani

Tim Sparapani

VP Policy Law & Government Affairs, Application Developers Alliance
Tim Sparapani


Sunday March 15, 2015 11:00am - 12:00pm
JW Marriott Room 404 110 E 2nd St

11:00am

GroHome: Crowdfunding ADA Homes for Disabled Vets
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
The ADAptable GroHome is a flexible building system that is particularly cost effective in creating ADA compliant homes for disabled veterans while also enabling vets to grow the home as their family or financial situation evolves.
Thousands of veterans have returned from Iraq and Afghanistan with significant physical disabilities and unmet needs. The strong and expandable GroHome qualifies for a disabled vet housing grant and will enable communities to directly participate in building a solution for those who have given so much to serve us. The GroHome is a light gauge steel sequential building system (GRO=Green-Repositionable-Open) that is cheaper and more flexible than existing practices and better than manufactured housing. We are seeking leaders interested in taking a donation of the GroHome technology back to qualified vets in a community willing to champion a targeted crowdfunding campaign (we’ll even donate the campaign fee).

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Speakers
avatar for Scott Burton

Scott Burton

CFO, Vovation.com
Scott Burton is a consultant in corporate finance delivering strategy, business development and CFO services for renewable and sustainability-related companies. His mission is to bring to market well crafted products that shift customers towards a world that works for people, the... Read More →
avatar for Mary Jennings "MJ" Hegar

Mary Jennings "MJ" Hegar

GroHome: Crowdfunding ADA Homes for Disabled Vets, OurPart.US
Major Mary Jennings Hegar, one of Foreign Policy Magazine's 100 Leading Global Thinkers of 2013 and one of Newsweek's 125 Women of Impact of 2012, was commissioned into the Air Force through ROTC at The University of Texas in 1999. After five years as an Aircraft Maintenance Officer... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
JW Marriott Room 210 110 E 2nd St

11:00am

Humanizing Data: Bridging UX Research and Analytics
The rise of big data is changing the way many of us design products, as we rely on increasingly data-driven tools and analysis in place of more traditional user-centered techniques like usability testing. But big data only tells us part of the story, often revealing behavioral patterns but failing to capture the emotions and attitudes that shape those behaviors. How can data analysis and UX research work together to tell a more complete story, bridging the precision of data with the empathic value of research?
In this talk, the leaders of Etsy's UX research and analytics team will share some of their experiences, and invite participants to offer their own perspectives into how researchers and analysts can best work together to inform each others' work.

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Speakers
avatar for Nellwyn Thomas

Nellwyn Thomas

Dir of Analytics, Etsy
At Etsy, Nell leads a team of data analysts who partner with product, marketing, and engineering to scout, build, instrument and improve Etsy’s product portfolio. Before Etsy, she worked on analytics and product teams at two small NYC start-ups. She is a graduate of Harvard College... Read More →
avatar for Alex Wright

Alex Wright

Director of Research, Etsy
Alex Wright is the Director of Research at Etsy and the author of Cataloging the World: Paul Otlet and the Birth of the Information Age (one of the New Yorker's "Books to Watch Out For" in 2014). He also teaches courses in user research and design history at the School of Visual Arts... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
JW Marriott Salon C 110 E 2nd St

11:00am

Right Brain Leadership
For years, the global marketplace has been driven by left brain leadership. Now, the tide is turning. In a time of never-before-seen problems, the world needs never-before-seen solutions. The complex nature of today's social climate, economy, and institutions calls for the vision and perspective that a new generation of creative thinkers provides. However, the world needs more than creative thinkers. The world needs creative doers.
Roy and Mac will draw on their diverse backgrounds to explore how creatives can harness strengths to spur action and lead people. They will offer practical insight into ways that creative leaders can shape organizations that strike the powerful balance between dreaming and productivity.

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Speakers
avatar for Mac Richard

Mac Richard

Founder, Spur Leadership
Mac Richard founded Spur Leadership in 2009, looking to create a space where leaders from the marketplace, politics, academia, faith-based institutions, and nonprofit work could discuss universal leadership principles. Since then, the organization has hosted thousands of leaders from... Read More →
avatar for Roy Spence

Roy Spence

Co-Founder, Chairman, GSD&M & The Purpose Institute
Roy Spence is Co-Founder and Chairman of GSD&M, a leading marketing communications and advertising company. He is also now Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose. Along with Haley Rushing... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

11:00am

The Anatomy of Selfies That Sell
A dramatic shift has taken place. Customer photos are some of the most authentic and compelling brand assets available today, and social media and the smartphone have made them incredibly abundant.
This shift has naturally forced brands and retailers to reevaluate how they integrate visuals into their ecommerce and engagement strategies. Expensive, overproduced lifestyle photographs are no longer your only option.
Consumers today respond better to more authentic content, and they’re voting with their dollars. 62% of U.S. consumers trust photos taken by customers more than they trust photos taken by brands or retailers.
Join Olapic and Fluid for an insights-packed discussion of the visual commerce landscape. We’ll share: fascinating new data about consumer appetite for visual commerce, the Top 10 best converting photos of 2014, the most innovative and successful brands and retailers in visual commerce and how to plan your approach to integrating customer photos

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Speakers
avatar for Chris Haines

Chris Haines

Dir of Strategy, Fluid
Chris Haines has managed digital content since 1996 when he launched The Tony Awards' first website. He has managed digital experiences for such brands as Travel + Leisure, Revolution Health and AARP and was instrumental in bringing U.S. News & World Report's influential rankings... Read More →
avatar for Pau Sabria

Pau Sabria

Co-Founder & CEO, Olapic
Pau Sabria is co-founder and CEO of Olapic, the leading visual commerce & marketing platform that helps brands and retailers increase sales by integrating customer photos and videos into the shopping experience. In only four years, Olapic has grown to include offices in New York... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

11:00am

The Hunger for Atomizing News
The atomization of media is gaining momentum in newsrooms, from building viral content to unravelling complex news stories. Atomizing breaks down stories into simpler blocks of ideas to discuss, remix, and share. The simplest block being a post with a single opinion, an image, or a video. Such an approach to complex stories and topics in media is quickly growing a wider audience. To be a relevant media company means to understand how to reframe content atomically- to make it easier to share, repost, and append to other articles. This is by no means an easy endeavor, but provides for a range of opportunities. Circa is leading in this space, and newsrooms are responding. We'll survey a few companies and how they are leveraging news atomization. Reddit is built on the earliest conception of atomization- the link. We'll dive into Reddit's media data, and how it can be used to understand Redditor's behaviors and preferences towards media across subreddits.

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Speakers
avatar for Matt Carroll

Matt Carroll

Research Scientist, Future of News initiative, MIT Media Lab
Matt Carroll is a research scientist at the MIT Media Lab, working in the Center for Civic Media. He is helping students create tools for newsrooms. Before that, he worked at the Boston Globe for 26 years. He was a member of the Spotlight team which won the 2003 Pulitzer Prize for... Read More →
avatar for Kawandeep Virdee

Kawandeep Virdee

Head of Prod, Embedly
Kawandeep works on new ways to create, remix, and share media at Embedly. Lately, this has led him into newsrooms to build tools for journalists. He recently organized Hacking Journalism at the MIT Media lab, bringing together developers, journalists, and designers to build new ways... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

11:00am

The Invisible Salary: Why Money Doesn't Matter
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Can't buy your team lunch every day? Yeah, neither can I. But I do know that creative people require more than a big pay check. I've definitely benefitted from "creative carrots" to run after in my career, but I'm not the only one who reaped the positives along the way.
In what's guaranteed to be a lively discussion, I'll explore a few examples of how to incentivise your employees in creative ways for big returns, while sharing a bit about my own experience and opening up about a few of my own failures as a Leader.

View official listing on sxsw.com

Speakers
avatar for Liz Harper

Liz Harper

GM, TBWADigital Arts Network
Liz Harper is the General Manager and Head of Digital at Digital Arts Network Sydney (a TBWA business).


Sunday March 15, 2015 11:00am - 12:00pm
JW Marriott Room 407 110 E 2nd St

11:00am

Write the Next Chapter in the LGBT Movement
As the battle for marriage equality now becomes a question of when and not if, LGBT organizations are eager to keep supporters mobilized in the fight for greater equality here at home and abroad.
In the past decade, digital innovation has provided ways for the LGBT community to connect, share stories, advocate and ultimately win hearts and minds. It's helped broken down barriers and given birth to many campaigns from the It Gets Better Project to the Human Rights Campaign’s Red Logo effort.
Many LGBT & allied advocates have attended the SXSW LGBT meet ups and found them useful for networking. This conversation builds on them by encouraging community members to take part in a conversation on how we can write the next chapter of the LGBT movement together with digital innovation.
While conversation will include a variety of LGBT advocates and organization representatives, its goal will be to tap fresh solutions from fresh faces.

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Speakers
avatar for Scott Zumwalt

Scott Zumwalt

Sr Dir, Bully Pulpit Interactive
Scott Zumwalt is a senior director at Bully Pulpit Interactive. Scott helps lead some of BPI’s major client engagements drawing on his diverse background in digital advocacy for non-profits and political campaigns. Scott is considered one of the leading digital innovators in the... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
ACC Room 5ABC Austin Convention Center

12:30pm

Company Culture Is the Only Competitive Advantage
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
You know culture eats strategy for breakfast, but did you know its your start-up's most powerful weapon? Join Culture LabX Co-Founders Josh Levine and Lindsay Wolff Logsdon for an in-depth discussion about company culture, why it’s critical to companies who need to scale, why it’s so damn hard to define, and what makes it the most underutilized competitive advantage in business history. Get a seat in the room or take a back seat in the market.

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Speakers
avatar for Joshua Levine

Joshua Levine

Co-Founder, CultureLabX
For over 15 years brand strategist Josh Levine has helped local and global organizations engage customers and empower employees. Most recently Josh helped found CultureLabX where he leads brand development. His writing has been featured in publications including Fast Company, The... Read More →
avatar for Lindsay Wolff Logsdon

Lindsay Wolff Logsdon

Co-founder, Culture LabX
Lindsay wants to make the world a cooler place to work. She’s led People Operations for some of the smartest, most creative companies out there – XPLANE, Ziba Design, Method Design, Frog Design, Square, and Simple. Her most recent project is Culture LabX, a platform for advocates... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
JW Marriott Room 407 110 E 2nd St

12:30pm

Discuss Design Without Losing Your Mind
Getting feedback from clients, teams, and stakeholders can be terrifying. We’ve all had our designs berated during painful meetings that result in nothing actionable or useful.
Well wipe your brow, because critiques—and the language for discussing design—are an important part of our growth as designers. After all, progress comes from understanding why something is the way it is, then examining how it meets or doesn’t meet desired goals. By understanding what critique is and how it relates to the "feedback" we so often ask for aids all team members, not just designers in becoming better communicators and collaborators.
So if overcoming an endless barrage of opinions has thwarted your design progress in the past, then this talk is a must-attend. Get the techniques to make critique a positive experience for everyone involved.

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Speakers
AC

Adam Connor

Design Dir, MadPow
Adam has spent over a decade in the User Experience Design world. As an Experience Design Director with Mad*Pow in Portsmouth, New Hampshire, Adam combines his interaction design experience with his background in Computer Science, Film and Visual Design to create effective, efficient... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
JW Marriott Salon C 110 E 2nd St

12:30pm

Even Hardware Is All About the Software
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Great hardware is hard. Great software is hard. But without great software, the hardware will never be anything more than a gadget.
Hardware creates the tangible and tactile brand experience consumers desire, while the software communicates the core brand message and delivers the equity-building relationship that exists in the consumer's online and digital brand experience.
Hardware success is often short lived, but software can create consumer relationships that can last beyond a company’s first great product. Software is what the consumer experiences between different versions and platforms of hardware products.
In this talk, experts from R/GA and Techstars will discuss how software can make up for hardware shortcomings, evolving to improve the benefits of hardware without requiring a service visit.

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Speakers
avatar for Dylan Boyd

Dylan Boyd

Managing Dir, R/GA
R/GA Ventures is dedicated to innovation and holds the investments made by the agency through its accelerator programs. Ventures will also oversee other agency innovation and IP initiatives as well as R/GA’s investments in a select group of startups unrelated to the Accelerator... Read More →
NC

Nick Coronges

VP/Technology Partner, R/GA
As VP, Technology Partner, R/GA Ventures, Nick Coronges drives product technology innovation and development for R/GA. Nick works with both major brands and startups to develop integrated products and businesses, and is the technical director for R/GA’s Accelerator program.


Sunday March 15, 2015 12:30pm - 1:30pm
JW Marriott Room 210 110 E 2nd St

12:30pm

Forget the Glass Ceiling: Build A Biz Without One
A new book, Forget the Glass Ceiling: Build Your Business Without One, takes a practical look at the barriers women face in starting new businesses as well as examining ways over, under, around and through those barriers. Using the experiences of ten high-growth women entrepreneurs, author Geri Stengel, lays out the tactics that women can use to inspire and achieve business success. The book is based on new research on women entrepreneurs, Gender-Global Entrepreneurship and Development Index (GEDI) Research of High-Potential Women Entrepreneurs, the first diagnostic tool that comprehensively identifies and analyzes the conditions that foster the development of high-potential female entrepreneurship. The book and research were recently released at the Dell Women’s Entrepreneur Network event that was held in Austin in June 2014.

View official listing on sxsw.com

Speakers
avatar for Ruta Aidis PhD

Ruta Aidis PhD

Project Dir, Global Women Entrepreneur Leaders, ACG Inc
Ruta Aidis, PhD is CEO and Founder of ACG Inc and Senior Fellow, George Mason University. Dr. Aidis has more than 18 years experience teaching, researching, consulting and publishing in the area of comparative entrepreneurship development, gender, institutions and public policy. She... Read More →
avatar for Geri Stengel

Geri Stengel

Founder/Pres, Ventureneer
Geri Stengel is president and founder of Ventureneer a content marketing and marketing research company that helps companies reach small businesses through branded marketing and social media opportunities that generate visibility, thought leadership and brand loyalty. As a writer... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

12:30pm

Helping LGBT Homeless Youth with Technology
Technology, especially mobile tech could mean the difference between life or death for the over 40 percent or about 650,000 of homeless youth that identify as LGBTQ on our streets today.
Frequently these LGBTQ youth end up on the streets after family conflicts over sexual orientation or gender identity and are forced to develop a family of their own. Often times these youth are fearful about revealing their gender identity or sexual orientation to traditional social services but lack the resources to access LGBTQ friendly help. For homeless LGBTQ youth on the streets, access is vital in connecting with supportive networks, service providers, prospective employers or finding safe and welcoming spaces.
Join LGBT homeless youth experts from around the country to learn how they are tackling the issue head on by providing services, tools and resources through technology.

View official listing on sxsw.com

Speakers
avatar for Jama Shelton

Jama Shelton

Deputy Exec Dir of True Colors Fund, LGBT Technology Partnership.org
For more than a decade, Jama Shelton has worked in the field of lesbian, gay, bisexual, transgender, and questioning youth homelessness. After receiving an MSW in 2004, Jama began an 8 year stint at the Ali Forney Center, an organization that provides housing and supportive services... Read More →
avatar for Christopher Wood

Christopher Wood

Executive Director, LGBT Technology Partnership & Institute
Currently, Mr. Wood serves at the LGBT Technology Partnership & Institute's Executive Director. Most recently, Mr. Wood has served as a consultant to national LGBT organizations on various projects including transgender economic development programs. In this capacity, Mr. Wood provided... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
ACC Room 5ABC Austin Convention Center

12:30pm

Let's Be Evil! Malevolent Marketing 101
Historians may look back at the convergence of technology and advertising and realize that it all began with a benevolent, prophetic slogan: Don't Be Evil.
It's a mantra for a new generation of companies that spend a lot of effort explaining how and why their products and practices are beneficial to consumers, and why they would never, ever use them for harmful purposes. Cross their heart hope to die.
But an enterprising marketer might ask: what if I *wanted* to be evil? How hard would it be, given the marketing platforms and tools at my disposal? What if I dismissed bothersome legal and privacy concerns and *just went for it?*
Let's discuss the easiest way for marketers and brands to use technology, media and big data to get their evil on. It'll be a contrarian romp through a very serious subject: maintaining the trust (and privacy) of our consumers in a world where technology makes it increasingly easy to use data in creepy new ways.
Check your ethics at the door, please.

View official listing on sxsw.com

Speakers
avatar for Garrick Schmitt

Garrick Schmitt

Co-Founder, Start-Up In Stealth
avatar for Robbie Whiting

Robbie Whiting

Founder, Technologist, Argonaut
Modern marketing demands crafted, connected experiences that are a mashup of film, art, interactivity and physicality. Making things that people want -- vs. making people want things -- is a key differentiation of the digital age. "The Internet of Things" is where virtual meets the... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

12:30pm

New Journalism: Black and White and Reddit All Over
The evolution of blogging has seen the medium move from outlets of a personal nature to a major source of online content, often with great notoriety and controversy. Today the genre faces an identity crisis, as the line has blurred between opinion writing, reporting, and paid content. Integrity often takes a backseat to earning a living, and journalistic standards are all but abandoned under the guise of platform ownership.
The blogger community is experiencing an internal backlash as many cry out for stronger guidelines and a movement toward integrity. Can the reputation of blogging be restored through more ethical writing policies and is it possible to be both credible and earn compensation for opinions?
This Core Conversation will explore the adversarial relationship between journalists and bloggers, focusing on ethics, integrity, and the current climate of content creation for news and entertainment.

View official listing on sxsw.com

Speakers
avatar for Corrin Foster

Corrin Foster

Mktg Mgr, Oh Hey
Corrin Foster is an Austin-based lifestyle blogger with over 10 years experience partnering with major brands, building communities, and remembering that blogging is supposed to be fun. She speaks regularly on the topics of brand partnerships, community engagement, and beating blogger... Read More →
avatar for Kristin Sheppard

Kristin Sheppard

Founder, Creative Dir, Giant Squid Media
Kristin Sheppard is the owner and creative director of Giant Squid Media where she implements digital marketing, branding, SEO, and creates content for authors, small companies, and startups. Her popular pop culture blog Mad Betty has a big following in her hometown of Austin, TX... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

12:30pm

Screw Privacy, Just Give Me Value for My Data
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
The value exchange between consumers and businesses is one of the fundamentals of modern marketing. However, the marketplace has generally treated the practice of gathering and analyzing big data as a trade secret, creating an environment of standoffishness with everyday consumers. While companies have a responsibility to educate consumers on the fundamentals of their data collection practices, do consumers likewise need to be more aware of how companies use their personal data and hold accountable businesses that don’t deliver a benefit in return? Would an open dialogue about the data exchange increase engagement between businesses and shoppers, and create a more mutually beneficial environment where companies sell more and consumers are happier with their purchases? Join Bazaarvoice CMO Lisa Pearson and Lee Maicon, Chief Strategy Officer at 360i, as they discuss the issue of data literacy and the data value exchange between shoppers and businesses.

View official listing on sxsw.com

Speakers
avatar for Lee Maicon

Lee Maicon

Chief Strategy Officer, 360i
Lee Maicon is Senior Vice President of Strategy at 360i. In this role, Lee oversees a team of strategists and planners who understand human behavior in the digital age. Armed with consumer insights, the team collaborates with brands to find the right currency and motivation to help... Read More →
avatar for Lisa Pearson

Lisa Pearson

Chief Mktg Officer, Bazaarvoice
Prior to joining Bazaarvoice, Lisa led both marketing and agency teams for a variety of Fortune 100 companies, including American Express, Dell, IBM, Johnson & Johnson, and Procter & Gamble. She has been a principal in leading NYC agencies including DeVries and Euro RSCG.


Sunday March 15, 2015 12:30pm - 1:30pm
JW Marriott Room 404 110 E 2nd St

12:30pm

Sparking True Imagination in a Digital Environment
Taking classic old Australian fairytales out of the archives and helping our audience discover their magic, in the digital realm, is what I do at Deakin University Library in Geelong, Australia. In 2013 we installed interactive touch screens to showcase these unique collections. When I explored these fairytales it invoked childhood memories and feelings of wonder and magic. I realised that in order to share these feelings, I needed to demonstrate artistic restraint, whilst making these 1900s fairytales shine in the digital realm. By animating discrete elements of the illustrations, I enhanced, but didn’t overwhelm the experience of the story. I kept the charm, heart and integrity of the works by designing an experience that encouraged the audience to use their imagination.Sparking true imagination whilst retaining the essence of a traditional work is a challenge for any cultural institution, and once achieved we can inspire communities on a new path of discovery and research.

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Speakers
avatar for Sarah McCormick

Sarah McCormick

Multimedia Specialist, Deakin University Library
Sarah McCormick, Multimedia Specialist, Deakin University


Sunday March 15, 2015 12:30pm - 1:30pm
JW Marriott Room 402-403 110 E 2nd St

3:30pm

Academic Research Can Go Almost Viral Too
Can a bad hair day nix your raise? Why is it risky to pitch an idea that is too perfect? These topics are headline fodder for stories about academic research by Stanford Graduate School of Business professors.
In this interactive conversation, we’ll share how we turn potentially dry academic studies into engaging stories, and deliver them on a multitude of publishing platforms, including our website, print magazine, and syndication partners, and to more than 230K Twitter followers. For those who find original content creation challenging, we’ll reveal how we work with faculty to retain academic rigor while telling stories that people want to read and share.
We’ll also discuss effective ways to extend the reach of your content via the web and social media, how to customize content for your own properties and mass media partners, and why it’s important to recycle stories. Don’t worry, we won’t leave out old-school print – we’ll share ways we continuously reinvent our magazine.

View official listing on sxsw.com

Speakers
avatar for Karen Lee

Karen Lee

Social Web & Email Strategist, Stanford Graduate School of Business
Karen Lee is the Associate Digital and Social Director in the Marketing & Communications team at Stanford Graduate School of Business. She joined Stanford in 2011 to lead the school's social media strategy and manage the school’s flagship profiles on Twitter, Facebook, LinkedIn... Read More →
avatar for Deborah Petersen

Deborah Petersen

Editorial Operations Mgr, Stanford Graduate School of Business
Deborah Petersen joined Stanford Graduate School of Business as the Editorial Operations Manager in 2013. She works with a team of writers, illustrators and photographers to tell the stories of faculty research for Stanford Business magazine, Insights, and other digital business magazines... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

Authenticity Through the Eyes of Our Grandparents
Can tech and nostalgia coexist? Is it possible to utilize technology to return to an era of authenticity and craftsmanship? In the not-so-distant past, our grandparents cooked elaborate meals from scratch, and often with leftovers. They made the gifts they gave to us. They sketched out directions to their houses on a piece of paper. This was before Google maps, folks. It's hard to meet someone today who cleans, mends and creates as our grandparents once did. Such a shame. Join us for a discussion around how we can continue to innovate by remembering our roots. Despite the juxtaposition of technology and nostalgia, technology has, in fact, proven to be a great mean towards a return to what is authentic. This conversation will look at how technology plays a role in the different aspects of our lives that have drastically changed from the time of our grandparents -- we will discuss how we can turn to technology to help us cook, dress and create as our grandparents once did.

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Speakers
avatar for Soraya Darabi

Soraya Darabi

Co-Founder, ZADY
avatar for Laura Sydell

Laura Sydell

Digital Culture Correspondent, National Public Radio
Laura Sydell fell in love with the intimate storytelling qualities of radio, which combined her passion for theatre and writing with her addiction to news. Over her career she has covered politics, arts, media, religion, and entrepreneurship. Currently Sydell is the Digital Culture... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
JW Marriott Room 402-403 110 E 2nd St

3:30pm

GT2035: How Might US Intel Think About the Future?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In December 2016, the U.S. President-elect will receive Global Trends 2035, the 6th edition in the National Intelligence Council’s series aimed at providing a framework for thinking about the future.
For this edition of Global Trends, the NIC is diversifying the range of voices it consults. The future-oriented attendees of SXSW are perfect for helping the NIC think—and think differently—about the future.
SXSW participants will suggest and discuss key trends, uncertainties, and discontinuities relevant to societies and governments. For instance:
-Will power diffuse or concentrate in the future? How will further advances in communications technology transform societies? How will these changes alter the relationship between citizens and governments? How will automation and robotics impact human employment and economies?
Global Trends shapes strategic thinking about the future within - and beyond - the US Government. Join the NIC at SXSW to be a part the conversation.

View official listing on sxsw.com

Speakers
avatar for Suzanne Fry

Suzanne Fry

Dir, Strategic Futures Group, National Intelligence Council/Office of the Director of National Intelligence
Suzanne Fry is Director of the Strategic Futures Group at the National Intelligence Council, where she is responsible for the Global Trends series. Ms. Fry received her PhD in Political Science from New York University and BA in Government and International Studies from the University... Read More →
avatar for Steve Weber

Steve Weber

Professor, UCB ISchool, UC Berkeley
Steven Weber works at the intersection of technology markets, intellectual property regimes, and international politics. His research, teaching, and advisory work focus on the political economy of knowledge intensive industries, with special attention to health care, information technology... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
JW Marriott Room 210 110 E 2nd St

3:30pm

Hiding in Plain Sight, Anonymizing the Internet
With the NSA and corporations seemingly tracking your every move online, how do anonymous services and networks truly protect your information? Which ones simply mask your identity, and which ones provide you with a truly secure or anonymous way of communicating. We'll explore everything from incognito mode, to TOR, to apps like Whisper and Secret. Taking a developers point of view on the available code and implementations of each type of service.


View official listing on sxsw.com

Sunday March 15, 2015 3:30pm - 4:30pm
JW Marriott Room 404 110 E 2nd St

3:30pm

Hiding in Plain Sight, Anonymizing the Internet
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
With the NSA and corporations seemingly tracking your every move online, how do anonymous services and networks truly protect your information? Which ones simply mask your identity, and which ones provide you with a truly secure or anonymous way of communicating. We'll explore everything from incognito mode, to TOR, to apps like Whisper and Secret. Taking a developers point of view on the available code and implementations of each type of service.

View official listing on sxsw.com

Speakers
IM

Ian MacDowell

Creative Technologist, argo design


Sunday March 15, 2015 3:30pm - 4:30pm
JW Marriott Room 404 110 E 2nd St

3:30pm

How the Cool Kids Attract and Retain Talent
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
A shortage of the smartest and most creative thinkers continues to challenge key sectors like software development, design, marketing, and engineering. In a highly competitive, highly skilled labor market, how are the coolest and most creative companies using processes, technology and a culture of innovation to attract and retain these people?

In this session, two experts on company culture help navigate company cultural differentiators and open up a discussion about what companies can do to appeal to current and future job candidates. When all else is equal, what works to persuade top talent to join your company vs. the one across town? What cultural expectations are we seeing from Millennials that differ from previous generations?
The session will be framed around key themes including physical space, community impact, meaningful work, connectivity, and appreciation.
Active audience discussion will be encouraged and all attendees will receive a best practices takeaway.

View official listing on sxsw.com

Speakers
avatar for Autumn Manning

Autumn Manning

CEO, YouEarnedIt
With a background in behavioral psychology, Autumn Manning spends her time finding ways to build better processes, tools, and programs that engage people to do really awesome things. Her career has been focused on Talent Management and Organizational Development; starting with a research... Read More →
avatar for Kenny Tomlin

Kenny Tomlin

CEO, Rockfish
Kenny Tomlin is an serial entrepreneur, investor and startup advisor. He currently serves as Founder and CEO of Rockfish, and Founder and Executive Chairman of YouEarnedIt.com, CouponFactory.com and Media Multiplyer.


Sunday March 15, 2015 3:30pm - 4:30pm
JW Marriott Room 407 110 E 2nd St

3:30pm

No Additives or Ads: Mr P Terry On Modern WOM
Join us as we inspect the successful word-of-mouth advertising world from P. Terry’s. Ever since the opening of the first P. Terry’s Burger Stand in 2005, Mr. Terry has not once utilized mass advertising and P. Terry’s now has 9 locations. That's real money, folks. Mr. Terry’s modern approach to business is simple: he spends extra on fresh product, instead of spending exorbitant amounts on advertising. Mr. Terry’s solution to the depersonalization of business (and food) is as easy and innocent an answer as any – he has removed the middleman entirely. Patrick Terry has stood in the face of big advertising and chosen his consumer above all. Please join us for an informative and entertaining core conversation with Austin’s very own beloved Patrick Terry and learn a little more about your favorite or new favorite burger stand. Is this madness pure luck, or the new WOM model thanks to social media? We welcome a lively debate and Q&A!

View official listing on sxsw.com

Speakers
avatar for Heather Carmichael

Heather Carmichael

CEO, Kelleher Communications Inc
Heather Carmichael is CEO of Kelleher Communications, a business-consulting firm that specializes in managing startup growth, media relations, and guerrilla business development. She works with organizations up to 1000 employees, energizing and accelerating the way employees think... Read More →
avatar for Patrick Terry

Patrick Terry

Co-Founder & CEO, P Terry's Burger Stand
Patrick Terry grew up near Abilene, Texas. If you know anything about West Texas, there’s still not much to do out there, so folks spend time hanging out at restaurants. For Patrick, it was Mack Eplen’s hamburger stand. His second home became his inspiration, with the happy memories... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

3:30pm

The Digital Kaleidoscope: How Race Appears Online
Race is inherent within the design, culture, and experience of the Internet. Some racialized components garner public attention, like Twitter and YouTube, while other digital aspects regarding race get overlooked, including Google searches, online ads, Facebook groups, and mobile applications. When and how do YOU notice race online? This session puts the "interactive" into the SXSW Interactive Festival: consider this hour a friendly, focused gathering for SXSW participants to understand the significance of race in digital interactions. Our conversation features scholarly research and the “fishbowl” format to provide opportunity for YOU to give voice to your experiences about race online. Attendees of this session will experience a dynamic discussion format to take home to use. By the end of the session, attendees will have learned about perspectives on race different from their own, including those rooted in academic research and those stemming from other participants' experiences.

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Speakers
avatar for Jenny Korn

Jenny Korn

Scholar of Race & Gender Online, UIC
Jenny Ungbha Korn is a scholar of race, gender, and online identity with academic training in communication, sociology, theatre, public policy, and gender studies from Princeton, Harvard, Northwestern, and the University of Illinois at Chicago. The winner of multiple research awards... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
ACC Room 5ABC Austin Convention Center

3:30pm

Using Consumer Goods for Cultural Transformation
Liz Forkin Bohannon is the co-founder and CEO of Sseko Designs, an ethical fashion brand that designs and manufactures high-quality footwear and accessories in East Africa. Sseko uses their production process and supply chain to create educational opportunities for women and girls in East Africa. Over the past five years, Sseko has developed from a non-profit initiative into the largest for-profit footwear manufacturer in Uganda.
In this conversation, Liz will explore such questions as: How do supply chains help and hurt local economies? What are the unintended consequences for non-profits and social enterprises? Is it possible to build a sustainable, for-profit company and make a positive impact? By becoming part of the conversation surrounding social enterprises like Sseko, participants in this session will explore the complexities of using for-profit models to solve endemic social problems, while discovering the triumphs and change made possible through social entrepreneurship.

View official listing on sxsw.com

Speakers
avatar for Liz Forkin Bohannon

Liz Forkin Bohannon

Founder, CEO, Sseko Designs
While traveling in Uganda in 2008, Liz Forkin Bohannon learned that when young women graduate from secondary school, they have nine months to save up money in order to pay for their university education. In a patriarchal society where jobs are scarce, Liz found that many high-potential... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

5:00pm

Content Is Messy, and People Are Too
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed.
Yet the way that stakeholders and team members interact with one another is almost certain to have a greater impact on the success of your project than which technology platform you choose or what goes into your style guide.
In this session we’ll look at how to put the people-shaped pieces of the content puzzle into place. We’ll consider how and why people in organizations hide behind job descriptions, project plans, and organizational structures. We’ll explore what kind of past experiences or current fears might cause people to behave in destructive ways, and look at ways of handling them.

View official listing on sxsw.com

Speakers
avatar for Kerry-Anne Gilowey

Kerry-Anne Gilowey

Content Strategy Consultant, August Sun Projects
I live in Cape Town, South Africa, where I've been working as a content strategist since 2009, first as the owner of a small content development agency, and for the last three years as an independent consultant.


Sunday March 15, 2015 5:00pm - 6:00pm
JW Marriott Room 407 110 E 2nd St

5:00pm

Everyone's a Little Gay: Thanks, Social Media!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
We challenge you to find us the most severe homophobe who won’t engage with a Facebook post from George Takei. OK, well, maybe that’s extreme, but the fact is that social networks are exhibiting statistical evidence that they’re becoming a big front for the love moment.
Love is Love.
It Gets Better.
Obama tweeting for gay marriage.
Is everyone finally able to admit they’re just a little gay? Or is it that dissent is finding its voice elsewhere? What is the true impact of social media in the battle for acceptance? A digital media expert and a comedian in the brand business - both of whom are a little gay - will talk about how the love online is making a difference in the larger world.

View official listing on sxsw.com

Speakers
GN

Graham Nolan

VP Dir Mktg Comuncatons NA, Momentum
Graham Nolan is a New York-based stand-up, writer and storyteller who has performed at the Gotham Comedy Club, UCBeast, the People's Improv Theater and beyond. A graduate of Chicago's Second City conservatory program, he acted in and co-wrote several shows at Second City's Skybox... Read More →
avatar for Edward Revis

Edward Revis

Director, Strategy & Innovations, Essence Digital
Eddie is a little more than just a little gay. His favorite movie is Overboard with Goldie Hawn - and he was hell-bent on marrying Kurt Russell. When that didn't work out, he became a strategist. Eddie fell in love with kind of insights, creativity and technology that actually let... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
JW Marriott Room 404 110 E 2nd St

5:00pm

Finding a Breast Cancer Cure: What Needs to Change
Breast Cancer is the second largest cause of cancer death among women in the U.S., invading the lives of millions of women and their caregivers. How can the breast cancer community – from consumers and physicians to researchers, health plans and tech companies – create change? What do we need to do to help find a cure? In this session, breast cancer survivor, advocate and blogger Ann Silberman, along with digital health media expert David Kopp will lead an interactive discussion exploring what needs to change in breast cancer care and treatment today, the emerging role digital innovation will play in helping find a cure, and how we can all help.

View official listing on sxsw.com

Speakers
avatar for David Kopp

David Kopp

Exec VP & GM Media Group, Healthline
David Kopp Executive Vice President & General Manager, Media Group, Healthline
avatar for Ann Silberman

Ann Silberman

Patient Advocate & Blogger, ButDoctorIHatePink.com
I am a patient advocate who focuses on breast cancer. I encourage women to become empowered in understanding their disease as well as teaching them to partner with their healthcare team to enable the best outcome. As an activist, I hope to be a stimulant for change in the face of... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
JW Marriott Room 201-202 110 E 2nd St

5:00pm

Going Viral: The Science of Predicting the Web
What do Animals with Hangovers, a WestJet Christmas Miracle and Barak Obama’s “Ask Me Anything” Reddit forum have in common? They grab people’s attention and spread. So what is the science behind identifying, creating and capitalizing on the digital content snowballs that grow into pop culture avalanches?

Mashable’s Velocity scours the social web, collecting data around the behavior of people engaging with digital media content and feeding it into the company’s predictive engine to forecast what content is about to go viral. And 360i works with progressive brands to create relevant, authentic and engaging experiences. Together, we will explore how to better utilize data to help anticipate the viral lifecycle of digital content, and how to create and curate content that resonates.

View official listing on sxsw.com

Speakers
RP

Robyn Peterson

CTO, Mashable
Robyn Peterson is the Chief Technology Officer of Mashable. He is responsible for product strategy and development, and he manages the product, design and engineering teams. While at Mashable, Robyn led the development of the new Mashable.com in 2012 which ushered in a 100% increase... Read More →
avatar for Matt Wurst

Matt Wurst

VP/GM Social Media, 360i
Matt Wurst is VP and General Manager - Social Media at 360i, where he oversees an integrated social team specializing in content creation, conversation moderation and paid social amplification on behalf of the agency’s roster of Fortune 500 brands. He is an expert at providing rich... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

5:00pm

Israel: Small Country, Big Ideas
Each year in Israel there are 500+ venture financings and over 1000+ angel financings. Deal flow continues to rise and there is huge pent up and growing demand among Israelis and foreigners to participate in Israel’s startup nation culture – and not just through investing in public stocks or mutual funds.
This core conversation will look to expose SXSW attendees to the Israeli startup and tech scene and showcase the opportunities that exist for investment, collaboration, and R&D.
This discussion will also touch on why Israel is helping lead the way for advancements in technology in areas such as health-tech, big data, privacy and cyber-security.

View official listing on sxsw.com

Speakers
ZM

Zack Miller

Partner, Head of Investment Community, OurCrowd
avatar for Bruce Taragin

Bruce Taragin

Managing Dir, Blumberg Capital
Bruce has 23 years experience as a venture capital investor, entrepreneur, technology investment banker and corporate attorney. Prior to joining Blumberg Capital in 1998, Bruce co-founded and held several senior management positions within technology companies including Charles River... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

5:00pm

Little Kids Are Not Stupid: Give Them Content!
What if young children could conduct research before they could read? This session details three criteria to make programs and apps more useful for young children trying to conduct research (project-based learning) without adult help. For developers, this means creating products that have specific kinds of content with a host of features made for sophisticated and tech-savvy pre-readers. For parents, this means having tech that supports children’s agency, develops curiosity and fosters a range of higher level thinking skills. For preK-2 teachers, this means having desperately needed technology for project learning so that even young children can learn about topics they are interested in without so much adult intervention. Currently, most programs & apps with significant content are text-based. Those that are not are primarily reward-oriented games with little content. This session identities 3 key criteria that enables pre-readers to gather significant content on their own.

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Speakers
JK

Jennifer Keys Adair

Asst Professor, The University of Texas at Austin
Jennifer Keys Adair is an assistant professor of early childhood education at The University of Texas at Austin. Jennifer’s research focuses on increasing children’s school-based agency through technology, project-based instruction and other 21st century teaching/learning approaches... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
JW Marriott Salon C 110 E 2nd St

5:00pm

POTUS 2048: Data-Driven and Groomed Since 2012
During this century, there will be a President of the United States who will never have known a time before social media. He or she will grow up using social media to document his or her experiences and share life's details freely and publicly. The American public will be able to sift through details of his or her personal experiences —¬ beginning with wrinkly baby photos posted by mom and dad from the delivery room. Given this reality and the motivation of politically ambitious parents, this future president’s life —from the startup lemonade stand as a precocious 4-year-old to the volunteer work in war-torn California as a sophomore in high school — will be carefully orchestrated with one purpose: a seat in the oval office.
We will discuss how a team of Nate Silvers and Olivia Popes will leverage the power of social media, data and analytics to groom a child from the womb for the most powerful job on the planet.

View official listing on sxsw.com

Speakers
avatar for Tim Letscher

Tim Letscher

Dir Experience Architecture, Colle+McVoy
As director of experience architecture at Minneapolis agency Colle+McVoy, Tim leads the planning and design of human-centered experiences, where brands and people intersect with owned channels in meaningful ways. Experience architecture defines how marketing systems can work together... Read More →
avatar for Hilary Lund

Hilary Lund

Insights Strategist, Colle+McVoy
As insights strategist, Hilary believes that human insight is at the heart of strategic solutions that drive business growth and help brands remain relevant and enduring. With a background in journalism, digital strategy and brand strategy, Hilary brings a creative and fresh perspective... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

5:00pm

Seeing 20/20: A Social Forecast
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Technology and social are evolving at an unprecedented pace. Today, Americans spend more time on social media than any other Internet activity, including email. Marketers are trying to keep up with consumers who are uploading and sharing new content every second - to the tune of nearly 2 billion photos a day across key social networks including Flickr, Snapchat, Instagram, Facebook, and WhatsApp. Given this deluge of social activity it comes as no surprise that 93% of marketers report using social media for business purposes. If today’s challenge lies in the ability for brands to connect with their audience in an engaging and authentic way via social, what’s in store for 2020? This session will discuss what the future of social looks like 5 years from now, in the year 2020, and will explore the technologies needed to maintain brand-consumer relationships in the next phase of digital evolution.

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Speakers
MM

Manish Mehta

Chief Prod Officer, Spredfast
Manish is responsible for evolving Spredfast's platform and solutions to meet the needs of enterprise, global organizations while enabling breakthrough consumer experiences through social. He is passionate about building technology that engages consumers in conversations, while improving... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
JW Marriott Room 210 110 E 2nd St

5:00pm

Slacktivism: Monster or Myth?
Slacktivism implies that supporting something online has no lasting impact. It’s a myth. Social *does* make money for nonprofits, you’ve just got to know how. From the ALS Ice Bucket Challenge to Stephen's Sutton's $7 million individual fundraiser, the past twelve months have seen the maturity of social giving, and we’ll talk how causes can make the most of it. In this session from the world’s largest social platform for giving, we'll discuss turning likes into donations, including hacks for integrating with Facebook and Twitter to increase the distribution and click-through rate of the stories your supporters publish about your cause. And with tablets and smartphones now dominating how people behave online, understanding how nonprofit supporters act differently on mobile is vital – the insight we share about mobile supporters might surprise you...

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Speakers
avatar for Jonathan Waddingham

Jonathan Waddingham

Social Prod Mgr, JustGiving
I'm the social product manager at JustGiving, specialising in social media integration, digital strategy and online fundraising. I'm passionate about how the social web has revolutionised the way people interact with each other and how causes can use the internet to create enormous... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
ACC Room 5ABC Austin Convention Center

5:00pm

The Novelist, The Robot, and The Time Machine
As we stand amidst a world of unprecedented VUCA (velocity, uncertainty, change, ambiguity), the ancient art of storytelling may be the most essential tool that humans have to build a tenable future–not just for our companies–but for our planet. Stories are evolutionarily hardwired to engage our brains in ways that other forms of communication simply can’t. We must reconsider the role of storytellers, poets & novelists in all our organizations–especially when it comes to innovation. Storytellers possess talents & skills that are too often missing from innovation labs, start-ups and boardrooms–most notably deep-seated empathy, infectious language, comedic timing and big appetites for failure. As mankind races against the machine–with its ever-shortening technology cycles and heartless disintermediation of economies–the dusty old novelist might just be the one job title that will save us from having to build a time machine in the shadows of dead skyscrapers to defeat our robot overlords.

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Speakers
avatar for Ethan Decker

Ethan Decker

VP, Insight & Strategy, The Integer Group
Ethan Decker is VP of Insight & Strategy at The Integer Group, one of the largest shopper marketing and promotional agencies in the world.


Sunday March 15, 2015 5:00pm - 6:00pm
JW Marriott Room 402-403 110 E 2nd St
 
Monday, March 16
 

9:30am

Leading the Startup UX from 0 to 100 Days
Imagine you've left a prominent post as Principal Designer of a corporate UX team to become Director of UX for a 20-person startup with an unfinished product, scant customer base, and team of data scientists eager to showcase brilliance. That's my story and I'd like to share how I drove the creation of the core UX strategy to build a platform for design excellence in the startup. We'll look at the steps taken from Day One in terms of: Developing rapport with key leaders (Sales, Marketing, Engineering), Defining a set of pillars, Proposing a strategic framework, and Evangelizing design principles. In addition certain methods were applied including UX Audit, Customer Development, and Pixel Pushing. What worked, and what didn't in the first 30-60 day sprint? What's the trajectory for the next 100 days and beyond for a long-term company UX strategy? Learn more in this spirited, candid overview of one person's mission to "Deliver Beauty & Soul" to Big Data in a Lean, Agile startup context.

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Speakers
avatar for Uday Gajendar

Uday Gajendar

Dir of UX, CloudPhysics
Uday Gajendar is currently Director of UX at CloudPhysics, a Big Data startup where he strives to bring beauty and soul to data analytics. Previously, Uday spent nearly 5 years as Principal Designer at Citrix, driving next-gen concepts and evangelizing the value of design thinking... Read More →


Monday March 16, 2015 9:30am - 10:30am
JW Marriott Salon C 110 E 2nd St

9:30am

Modern Maps: Making Public Data Meaningful
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As people become more visual readers, infographics and data visualizations are becoming the preferred way to look at data. So rather than scrolling through local police reports, you can now look at a heatmap to find out which neighborhoods have the highest density of crime. Or if you want to avoid becoming a future flood victim, you can now check out where FEMA's flood zones begin and end on an interactive map.
During this dual presentation, Peter and Rhonda will open the door to the world of public data. You’ll learn about all the different government and open datasets available, which includes transportation, natural hazards, crime, consumer products, and demographics, etc. – and more importantly, where you can find them and get specific tips on how to use common government file formats. They’ll also take a deep dive into the different data visualization tools and techniques being used today, including D3, TileMill, OpenStreetMap, PostGIS and more!

View official listing on sxsw.com

Speakers
avatar for Peter Black

Peter Black

Lead Engineer of Geo, Trulia
Peter Black currently serves as the lead engineer for Trulia’s Geo Team, where he spearheads the creation of the company's beautiful data visualization maps, which provide detailed insights on housing affordability, crime, commutes, school ratings, natural hazards, amenities, and... Read More →
avatar for Rhonda Friberg

Rhonda Friberg

Geospatial Software Engineer, Trulia
Rhonda Friberg is a geospatial software engineer at Trulia, where she works on many of Trulia’s beautiful data visualization maps, which provide detailed insights on housing affordability, crime, commutes, school ratings, natural hazards, amenities, and other local info. She’s... Read More →


Monday March 16, 2015 9:30am - 10:30am
JW Marriott Room 210 110 E 2nd St

9:30am

Nebraska: Keeping Paper Alive in the Digital Age
Sunday afternoon. July. Driving along with your hand out squeezing the air, a meadowlark waiting on every post. So this is Nebraska. Companies that can use its scale to tap into local communities like Lincoln, NE are connecting with founders of small companies - like Porridge Papers - to shine a spotlight on the most invaluable part of the American community - our culture, tradition and heritage. Hear from Christopher James, owner of Porridge Papers based in Lincoln, NE and Marc Hartzman, Group Creative Director, of KBS on why paper is still relevant in the digital world and why Christopher teamed up with communications company Windstream to shine a light on his community.

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Speakers
DB

Dre Baumert

Assoc Creative Dir, KBS+P
avatar for Marc Hartzman

Marc Hartzman

Group Creative Director, kbs+
Marc Hartzman is a Group Creative Director at KBS working on BMW, Windstream and TE Connectivity. During his seven‐plus years at the agency, he has launched nearly every BMW model and led numerous award‐winning pieces of creative, earning recognition from the One Show, Cannes... Read More →
avatar for Christopher James

Christopher James

Founder, Porridge Papers
Christopher James has spent the majority of his adult life in Lincoln, Nebraska. While he calls Nebraska home most are surprised and applaud that he is not a fan of football, Nebraska’s unofficial religion. 20 plus years ago he discovered paper, more specifically paper made by hand... Read More →


Monday March 16, 2015 9:30am - 10:30am
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

9:30am

Social Media Strategy Swap
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Every community manager has his or her own secret sauce when creating and executing awesome social media campaigns. At this Social Media Strategy Swap, we’ll swap the latest and greatest social media strategy and execution tips and tricks. Come prepared to hear strategy tips from social media experts and share your secret sauce to make the socialsphere a more engaging place to work.

View official listing on sxsw.com

Speakers
avatar for Martín La Rocca

Martín La Rocca

Digital Producer, Social Factor
I've worn many hats in social media campaigns from ideation through execution. Content developer, community manager, strategist, moderator, analyst/technologist and a few others.
avatar for Jessica Warren

Jessica Warren

Jr Creative Dir, INK Public Relations
At INK Public Relations I have developed, launched, implemented and measured social media campaigns for all types of clients - ranging from one that makes B2B identity theft protection technologies to one that specializes in B2C furniture rental.


Monday March 16, 2015 9:30am - 10:30am
JW Marriott Room 404 110 E 2nd St

9:30am

The Tao of Managing Eeyores, Tiggers and Piglets
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
We’ve met them all before, and we’ve worked alongside them at times, but now they report to us. We're talking about personalities and worldviews so extreme that you wonder how you’re ever going to get them to work together and not have it devolve into absolute chaos.
Using the beloved characters from A.A. Milne’s stories set in The Hundred Acre Wood as examples we will consider them as ideal, or less than ideal, employees. And tackle how you as their manager can look to some of the basic Taoist principles described in Benjamin Hoff’s The Tao of Pooh to help guide them on their journey without losing your mind.
Can you ever get an Eeyore to see the glass as half full? Can you channel Tigger’s endless enthusiasm into something less destructive? Is it possible to instill self-confidence into A Very Small Animal like Piglet? A working knowledge of Taoist Principles is not required, but strong familiarity with characters from classic British children’s literature definitely helps.

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Speakers
avatar for William Colgrove

William Colgrove

Founder & CCO, Threespot
William is Founder and Chief Creative Officer of Threespot, a Washington, DC-based digital agency hell-bent on using its powers for good. He leads a team of more than 30 designers, technologists, and strategists all focused on providing high-quality, intelligent design for organizations... Read More →


Monday March 16, 2015 9:30am - 10:30am
JW Marriott Room 407 110 E 2nd St

11:00am

Digital Strategy Lessons from Magic: The Gathering
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Sometimes new professional lessons come from unlikely places. In my case that place was playing Magic: The Gathering.
This conversation will focus on real world examples from both my professional life and experiences with Magic to illustrate what I’ve learned, how it can help others and how focusing on something other than the work leads to better work.
For 20+ years Magic has been the premier trading card game. It’s produced a universe of content as vast as Star Wars & Star Trek combined (and fans that are just as fanatical). And since the game is based on the player building their own deck, those that play the game need to be an architect, a strategist, a problem solver, a pragmatic decision maker and a player.
Over the last 2 years I've been a member of the Magic fandom. By filtering this experience through the professional lens of Digital Strategy & UX I’ve learned some important lessons that have made my work better, my career stronger & my life a whole lot funner.

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Speakers
avatar for Adam McCrimmon

Adam McCrimmon

Dir of Digital Strategy & UX, HY Connect
I've been working on the web for the last 15 years and have helped brands like IU Health, Yamaha, Wahl, BCBS and the Chicago Blackhawks find and engage audiences using digital channels.


Monday March 16, 2015 11:00am - 12:00pm
JW Marriott Room 407 110 E 2nd St

11:00am

Is Privacy a Human Right?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Should the right to own one’s data be the 28th amendment? Though it may sound trite, as more of our intimate data makes its way onto easily stolen mobile devices, public clouds and shared networks, criminals, cops and corporations can now monitor your every move more efficiently than before. As the next billion global citizens log on to participate in the online economy, it’s important to ask: is privacy a fundamental human right, or a luxury for those who can afford it? With Europe passing the "right to be forgotten," privacy is a truly global issue. This presentation will explore the intersection of privacy, policy and technology.

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Speakers
avatar for David Gorodyansky

David Gorodyansky

CEO/Founder, AnchorFree
David Gorodyansky is the co-founder and CEO of AnchorFree, maker of Hotspot Shield – the world’s largest Internet freedom and personal privacy platform and the biggest disrupter of Internet censorship. The app has had over 300 million downloads to date on mobile devices and computers... Read More →


Monday March 16, 2015 11:00am - 12:00pm
JW Marriott Room 404 110 E 2nd St

11:00am

Shakespeare and the Future of Interactive Stories
This session will look at the future of theatrical storytelling in a world where content is increasingly being delivered via the Internet. It will share some of Ravensbourne and The Royal Shakespeare Company’s pioneering online projects and focus specifically on an innovative educational series, which began with Tim Crouch’s play I, Cinna and has continued with live streamed productions into schools viewed by over 55,000 UK schoolchildren. It has since evolved into a programme that will further push the boundaries of online delivery for theatrical content. The presentation argues that screen narratives are entering an era where the data-oriented culture of the Web will become increasingly influential in shaping story form and content. In particular, the latest Internet standards, including HTML 5 and Semantic Web implementations, allow Internet content delivery much greater integration between audiovisual, textual, and social elements.

View official listing on sxsw.com

Speakers
avatar for Sarah Ellis

Sarah Ellis

Head of Digital Development, Royal Shakespeare Company
Sarah Ellis is an award winning producer currently working as Head of Digital Development for the Royal Shakespeare Company. In 2013 she was listed in the top 100 most influential people working in Gaming and Technology by The Hospital Club. In partnership with Google, she recently... Read More →
avatar for James Morris

James Morris

Subject Leader BA (Hons) Web Media, Ravensbourne


Monday March 16, 2015 11:00am - 12:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

11:00am

The Clean Up Crew: Maintaining the Monolith
There have been many talks from various startups about making the next evolutionary step in their engineering architecture. Topics from service oriented architectures to distributed databases are common. What is less frequently talked about is the brave individuals who must help maintain the legacy codebase during these times of transition. The clean up crew.
Our session will talk about how SoundCloud has moved from a monolithic Ruby on Rails application to a service oriented architecture. We will discuss the challenges of maintaing the monolith, how we determine extractable components, deal with capacity planning, and how we have dealt with organizational and communication issues as the number of teams and number of codebases grows within our engineering department. We will discuss how we extract less-than-ideal code in a responsible and timely manner.

View official listing on sxsw.com

Speakers
avatar for Edmund Salvacion

Edmund Salvacion

Backend Software Engineer, SoundCloud
avatar for Tom Stuart

Tom Stuart

Backend Software Engineer, SoundCloud


Monday March 16, 2015 11:00am - 12:00pm
JW Marriott Salon C 110 E 2nd St

11:00am

What #BlackLivesMatter Teaches Us About Solidarity
#BlackLivesMatter has become a powerful call to action in similar shootings of young African American males, but has also been a catalyst for communities of color to band together. We'll explore the genesis of this movement, how it's reshaping conversations, creating a dialogue around the value of life, and what it's done to reignite a civil rights movement in this country.

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Speakers
avatar for Alicia Garza

Alicia Garza

Special Projects Dir, National Domestic Workers Alliance
OT

Opal Tometi

Exec Dir, Black Alliance For Just Immigration


Monday March 16, 2015 11:00am - 12:00pm
ACC Room 5ABC Austin Convention Center

11:00am

When New Businesses Hatch at the Public Library
As a public center for learning, research and discovery, how can we advance and find new purposes and missions for the public library?
The San Antonio Public library embarked on a new initiative to create Cafe Commerce – a 10,000 square foot resource and learning center focused making entrepreneurship easier, and to strengthen the support infrastructure for small business owners. In collaboration Accion Texas, the nation's largest microlender, Cafe Commerce was created and launch in June 2014.
Licensing content and programming from The Kaufman Foundation, as well as creating its own events and tapping into local mentors, Cafe Commerce became a center for new business creation and inspiration.
In this fireside chat, Alan Weinkrantz will interview Cafe Commerce President, Peter L. French, on lessons learned, best practices, and how other libraries can create similar resource centers focused on startup and entrepreneurial ecosystems in their community.

View official listing on sxsw.com

Speakers
avatar for Peter French

Peter French

Pres, Cafe Commerce/San Antonio
Peter L. French is an entrepreneur, strategist, community builder, husband, father, and photographer based in San Antonio, Texas.
avatar for Alan Weinkrantz

Alan Weinkrantz

Pres, Alan Weinkrantz And Company
Alan Weinkrantz is a technology media relations consultant and journalist. For the last 30 + years, Weinkrantz worked with emerging technology companies to help promote the beginnings of the personal computer revolution, the idea of sending and receiving data through a cell phone... Read More →


Monday March 16, 2015 11:00am - 12:00pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

12:30pm

Data and the Science of Leadership
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Data makes great decisions. We don’t. Leadership is a science, not an art. The last decision you should make is to never make another decision. Data makes the only great decisions. Get out of its way. Squeaky-wheel meetings are for suckers. When it comes to web development & shopping cart optimization, we now live in an age of ubiquitous A/B tests – even, often A/B/C/D/E/F/G tests. This is *Growth Hacking*. But beyond the web funnel, leaders & the teams along-side of them are still making decisions the old way – fueled by gut & debate. So why isn’t *Leadership Hacking* a thing? Why should strong data-backed decision-making be limited to your web funnel? It shouldn’t. The same disciplined demand for stats & experimentation should be applied to every decision leaders make. We have the desire… & the data… & the algorithms… to make this better. It’s time to embrace the science of leadership. If you’re not looking at data when you make it – then it’s not a decision… it’s a guess.

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Speakers
avatar for Dan Chuparkoff

Dan Chuparkoff

VP of Prod, Civis Analytics
Dan Chuparkoff is a Software Product, Marketing, & Operations Leader from San Francisco, CA. He is a Product Evangelist, Collaboration Ninja, Developer, Technology Strategist, Digital Implementation Guy, & Author of the forthcoming book, 'Your Outsourcer's Outsourcer Will be a Ro... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
JW Marriott Room 407 110 E 2nd St

12:30pm

Engagement Strategies for Niche Communities
The secret’s out: good snacks are engaging. At this session, we’ll segment the room into smaller groups to discuss some frameworks and proven tactics for building and engaging niche communities. Bring your own challenges, goals, and ideas to share and you’ll leave with at least two new contacts. Join us for good snacks and even better people.
Our theory is that to make your project a success, the right people have to learn about it at the right time. So how do you identify the specific type of person that is the right fit? And then once you’ve figured out who these super-special folks are, how do you turn them into engaged super-users? And how do you keep the super-users interested?
Join us to share your know-how on how to leverage technology to turn a super-specific target audience into a super-special, super-engaged community. We’ll break the room into teams that will compete (ahem, collaborate) to solve real-life cases and present solutions to eachother.

View official listing on sxsw.com

Speakers
avatar for Eric Facas

Eric Facas

Founder, Media Cause
Eric is the founder and CEO of Media Cause, a digital marketing agency that works exclusively with nonprofits and causes. Eric is also the founder and President of Social Good Labs, an incubator for new nonprofits and social good startups. As a social entrepreneur and advisor, Eric... Read More →
avatar for Kate Forester

Kate Forester

Social Sector Startup Builder and Connector, start-up builder
Based in New York City, Kate Forester grows ideas, companies and connections. She developed Repair the World’s Finance & Operations from launch to support 36 employees in six cities and now serves as Board Chair of Challah for Hunger. Having grown up in Ithaca and attended Cornell... Read More →
avatar for Lauren Wagner

Lauren Wagner

Sr Mgr Mktg Strategy, VolunteerMatch.org


Monday March 16, 2015 12:30pm - 1:30pm
ACC Room 5ABC Austin Convention Center

12:30pm

Fair and Square: Equity Splits for Startups
You and a partner start a new company and go in 50/50. You do all the work, but he owns half your company – now what?
Poor equity splits are among the leading cause of failure for startup companies because even small mistakes can demotivate employees or destroy working relationships.
Dynamic equity splits allow founders to calculate exactly how much equity each person in the company deserves based on their individual contribution to the company's success. Dynamic equity splits account for time, money, ideas, relationships and other resources. Plus, they continually adjust to remain in balance throughout the early stages of a company's life cycle.
Attendees will learn how to implement a perfectly fair equity split for their company that will make things fair and keep things fair. This seminar is a lifesaver for any boot-strapped startup that wants to leverage equity to start their company with little or no cash.

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Speakers
avatar for Mike Moyer

Mike Moyer

Managing Dir, Lake Shark Ventures LLC
Mike Moyer is a career entrepreneur who has started companies, worked for startups, and held senior management positions at established businesses. He is now the managing director of Lake Shark Ventures, LLC, a company that provides growth consulting and early-stage investments. He... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

12:30pm

Privacy, Patents, Social Media, Oh My!
Various conferences offer panels on the legal side of the advertising and tech world, and there is no shortage of panels on emerging platforms and technologies that interest and are relevant to people in the legal and business affairs arenas. However, due to the sheer volume of people that attend SXSW and the relatively smaller percentage of those people that are in the legal and business affairs realms of the advertising and production industries, we rarely run into each other. This core conversation will provide a great forum for individuals attending to converse about the industry, dish the dirt on our respective practices, and collaborate on new issues that are coming up or that we may foresee in the new tech and social media on display at SXSW.

View official listing on sxsw.com

Speakers
avatar for Jenn Kennedy

Jenn Kennedy

Sr Business Affairs Mgr, TBWAMedia Arts Lab
Jenn Kennedy is Sr Business Affairs Manager at Media Arts Lab, previously at GSD&M, SaatchiLA and entertainment companies on the west coast. She has worked on projects across brand categories and mediums including the US Air Force Collaboratory project (awarded two Silver and one... Read More →
avatar for Andrew Udin

Andrew Udin

General Counsel & Head of Business Affairs, MRY
Andrew Udin serves as General Counsel and Head of Business Affairs of MRY. In this role, Andrew is responsible for overseeing all of MRY’s legal matters, focusing on the areas of advertising, social media, trademark, right to publicity, contract negotiation, and general business... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

12:30pm

Rumors During War Time
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
During the last war in Gaza, WhatsApp became a major tool for spreading rumors in Israel and throughout the Middle East. An old Hebrew expression evokes “Major Shmuati” as an army figure who spreads rumors – whether they be about the sexual orientation of politicians or undercover army maneuvers. In July 2014, thanks to social media, Major Shmuati was promoted. Since a lag exists before the mass media was able to report on casualties, people on the ground were able to start spreading information – and misinformation – about the numbers of casualties and even names of the dead, via the app – at lightning speed. In one case a family learned that their soldier son had been killed; later they found out it was untrue.
This phenomenon obviously raises questions of social responsibility and public morale during war time. As a global tech innovator, Israel can serve as an interesting test case.

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Speakers
avatar for Lior Kodner

Lior Kodner

VP, Digital, Haaretz
I'm a specialist in product development and digital media. As the Chief Digital Officer for Haaretz, Israel’s most prestigious newspaper, I lead all of the Haaretz's new media endeavors from its business, technology, marketing and editorial aspects.


Monday March 16, 2015 12:30pm - 1:30pm
JW Marriott Room 404 110 E 2nd St

12:30pm

What Snow White Can Tell You About Your Customers
Every company wants to be close to their customers. Get into their customers minds and understand their journey. Airbnb took an unorthodox approach to customer-centric product development. Inspired by the idea of story frames from Disney's Snow White, Airbnb visualized the entire customer experience for both host and guests throughout their journey. From that, we've been able to better understand the gaps in our product and create new opportunities. For example, we found that people wanted to better understand where they were going so we developed Neighborhood Guides, which helps to highlight local attractions for out-of-town guests.
This presentation will delve into practices to better understand customers, how to think about the customer experience, and how customer-mapping can influence product design.

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Speakers
avatar for Joe Zadeh

Joe Zadeh

Head of Product, Airbnb
Joe Zadeh (a.k.a. "Joebot") is Director of Product at Airbnb, a community marketplace for people to list, discover, and book unique spaces around the world. Much of his efforts are focused on keeping engineering and design tightly integrated to enable world-class online and offline... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
JW Marriott Salon C 110 E 2nd St

3:30pm

'CAT'astrophe: Good, Bad and Ugly of Internet Cats
The Internet has an insatiable appetite for cats like Grumpy Cat and Lil’ Bub. Unfortunately, the virtual popularity of cats hasn’t translated into more real adoptions. Of the 8 million dogs and cats that enter U.S. animal shelters each year, about 4 million are euthanized. Sadly, cats are more likely to be euthanized than dogs. Cat behavorist and TV host Jackson Galaxy and Bryan Kortis, author and TNR expert for PetSmart Charities, will discuss new data and reasons why cats, despite their Internet popularity, don’t get the same respect as dogs. Cats don’t visit the veterinarian as often as dogs, and cats who become lost are much less likely to be reunited with their owners. We need to change this attitude because let’s face it; cats don’t really have eight more lives to live. We'll ask for your ideas on how to take the obsession and fascination we have for Internet cats, use the power of social media and advocate for change so that more lives are saved.

View official listing on sxsw.com

Speakers
avatar for Jackson Galaxy

Jackson Galaxy

Television Host & Cat Behaviorist, WME Entertainment
A cat behaviorist by day and rock ‘n’ roller by night, Jackson Galaxy, host of Animal Planet’s My Cat From Hell, challenges the traditional cat lover persona with his tattoo clad arms and guitar case filled with cat toys. With over 15 years of experience working with animals... Read More →
avatar for Bryan Kortis

Bryan Kortis

Program Mgr, PetSmart Charities
Bryan Kortis currently serves as a program manager for PetSmart Charities, overseeing their Free-roaming Cat Spay/Neuter grants as well as other initiatives designed to humanely and effectively manage feral and stray cat populations. The co-founder and former executive director of... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
ACC Room 5ABC Austin Convention Center

3:30pm

A Next Generation Platform for Open Data
The Arabidopsis Information Portal (AIP) is a next-generation platform for data access, analytics, and tools for scientific discovery. AIP aims to be a model for the development of future open data portals.
Arabidopsis thaliana has been recognized as a model organism for plant research for many decades and was the first plant species to have a fully sequenced genome. Beyond just open access to curated datasets, AIP is a data federation through which the scientific community can share their datasets. AIP provides access to these disparate datasets via common interfaces. Furthermore, AIP is an application ecosystem, with sophisticated tools for data analysis, visualization, and discovery, as well as a platform for developing new tools and workflows that are enabled by this open data federation.

In this conversation we will share our experiences building AIP, and elaborate upon the challenges, successes, and discuss what the future holds for open data portals.

View official listing on sxsw.com

Speakers
avatar for Matthew Hanlon

Matthew Hanlon

Mgr, Web & Mobile Applications, Texas Advanced Computing Center
Hi, I'm Matt! I'm a software developer living in Austin. I mostly develop web applications for scientists to help them be more productive in their science. Whether it's data management, point-and-click access to computational resources, or the more mundane, I help to make sure scientists... Read More →
avatar for Matthew Vaughn

Matthew Vaughn

Dir of Life Sciences Computing, Texas Advanced Computing Center
Matt Vaughn is a scientist at the University of Texas at Austin, where he oversees multiple projects to design, deploy, and drive usage of national-scale life science cyberinfrastructure. He is currently the Director of Life Sciences Computing (LSC) at the Texas Advanced Computing... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
JW Marriott Room 402-403 110 E 2nd St

3:30pm

Attracting Foreign Direct Investment via LinkedIn
Foreign direct investment is a direct investment into production or business in a country by an individual or company of another country. This is accomplished either by buying a company in the target country or by expanding operations of an existing business in that country.
We have seen the private equity world shrink around us in the last ten years which has opened up America's attractive venture capital space to international investors and private equity companies looking to acquire a piece of the American Dream. LinkedIn’s social networking offers the perfect avenue to attract international investors and fund one’s business ventures.
There has never been a better time to seek out and find international partners using LinkedIn. Having global partners allows one to be protected in key countries which is paramount to the long-term success of emerging business. This session also cover and discuss EB-5 investments and cross-continent partnerships as means to raise capital.

View official listing on sxsw.com

Speakers
EM

Eli Mercer

CEO, 3DiLabs
Eli D. Mercer is Chief Executive Officer (CEO) and Co-Founder of 3DiLabs, an Austin-based startup focused on commercializing innovative 3D technologies and collaborating with industry leaders, scholars, and practitioners to train and educate people to unleash their creativity and... Read More →
AS

Andy Sanderson

Chief Strategy Officer, PAWN Global Ventures
Andrew is an entrepreneur and speaker who loves to motivate and speak to those involved in the Startup community. He currently holds the chief strategy officer position with Dealer Capital Services as well as being the co-founder of Viral Industries where he looks for and finds international... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

3:30pm

Developer Dilemma: DIY Storage or Surrender Data?
Creating an app isn’t simple. Early in the process of designing the app, decisions have to be made around how app data will be stored, and for most developers the cloud is an obvious choice. At this point, developers need to make an important choice: invest time, energy and resources in creating their own DIY file systems that sits on top of public cloud infrastructure; or take the shortcut and use a cloud storage API, and surrender their users’ data to popular cloud storage services. In this session, Bitcasa CEO, Brian Taptich will outline the impact of this dilemma on the future functionality and user experience of an app, and also discuss why the next generation of apps will require better file systems that offer broad capabilities, performance, security and scalability, and most importantly, developer control of user data and experience.

View official listing on sxsw.com

Speakers
BT

Brian Taptich

CEO, Bitcasa
Brian Taptich joined Bitcasa as Chief Executive Officer in September 2013. Brian is a seasoned veteran in the venture-backed technology space and has a wealth of experience building strong and productive global teams and operationalizing vision. Prior to joining Bitcasa, Brian held... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
JW Marriott Salon C 110 E 2nd St

3:30pm

Digital Afterlife: 6 Feet Under and 6 Years Later
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In 2009, Evan Carroll and John Romano brought SXSW a first conversation about the digital afterlife. Now six years later, what once was an emerging field is no longer. Seven states have enacted laws to address digital assets with more on the way. Facebook, Google and Yahoo have all released features to help users deal with their digital demise. Countless startups seek to help out with services ranging from posthumous email and online memorials to password vaults and perpetual file storage. With all of this activity, it's time to rethink how we deal with death in the digital age. Join Evan Carroll, co-founder of The Digital Beyond and co-author of Your Digital Afterlife, for a fascinating journey through the past, present and future of the digital afterlife.

View official listing on sxsw.com

Speakers
avatar for Evan Carroll

Evan Carroll

Author & Founder, The Digital Beyond
Evan Carroll is a user experience designer, author and speaker from Raleigh, NC. He is co-founder of The Digital Beyond, a blog and think tank devoted to digital afterlife and legacy issues.


Monday March 16, 2015 3:30pm - 4:30pm
JW Marriott Room 404 110 E 2nd St

3:30pm

The 21st Century Skillset: What You Need to Succeed
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In today’s dynamic economy, the skills needed to succeed in the workplace are evolving, and there is a tremendous need for talent in the technological workforce. Companies ranging from small startups to Fortune 100 corporations require a broad base of skills in subjects like web development, design, business, marketing and more. These fields are constantly changing, however, and colleges and universities are struggling to keep up. New educational models are emerging, continually updating their curriculum and the way skills are taught. General Assembly is pioneering this model of skills-based education, and co-founder and CEO Jake Schwartz is leading the way. He and Kevin Carey, director of the Education Policy Program at the New America Foundation, will discuss how skills-based education is helping people accelerate their careers and how it is allowing companies like Google, McKinsey, Spotify and more to find the talented workforce they need.

View official listing on sxsw.com

Speakers
avatar for Kevin Carey

Kevin Carey

Dir, Education Policy Program, New America Foundation
Kevin Carey directs the education policy program at New America. His book, The End of College: Creating the Future of Learning and the University of Everywhere (Riverhead, March 2015) tells the story of the coming transformation of higher education by information technology. Carey... Read More →
avatar for Jake Schwartz

Jake Schwartz

CEO & Co-Founder, General Assembly
Jake Schwartz is CEO of General Assembly, which is pioneering a new kind of education for a global community of entrepreneurs and professionals. Under his leadership, General Assembly has scaled to twelve cities and has helped more than 240,000 students create opportunities and pursue... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
JW Marriott Room 407 110 E 2nd St

3:30pm

The Collapse of Social Commerce?
As Facebook continues to stack the deck against smaller businesses, the promise of social commerce serving as a viable sales and marketing channel is in dire flux. This session will provide data and case studies around the fall of social commerce from an organic standpoint, as well as provide in-depth tips and suggestions to salvage what’s left of the social commerce empire. From various content types to making investments in paid social advertising, this expert panel will share various perspectives on which social channels continue to hold the most promise and what techniques can lead to actual results. Finally, the panel will share thoughts on the future of social commerce, namely how marketers and business owners must reprioritize and reframe social media into their overall strategy.

View official listing on sxsw.com

Speakers
avatar for Zach Welch

Zach Welch

VP of Client Svcs, BrandGlue
Zach first logged into Facebook seven years ago, back when it was open only to college students. Zach co-owns BrandGlue.com, who helps brands rock out their Facebook fan pages as part of their overall social media strategy.Zach has worked with brands like Microsoft, Mint.com, and... Read More →
avatar for Matt Winn

Matt Winn

Mgr, Volusion
Matt Winn is Volusion's Senior Marketing Communications Manager, where he helps oversee the organization's branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

5:00pm

Coding Culture: Programming a Best Place to Work
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
So many companies claim to have great "culture" or work/life balance, but culture is not made merely by the presence of a ping pong table or a kegerator. Culture is more than just a perk for employees, it’s what attracts the very best talent, and keeps them for years. So often we see a startup or tech company lose its best programmer or sales person and have to start over from scratch. What can you do to build a truly great work place that retains employees? Laura Love and Ramonna Robinson have built a successful creative agency that has won cultural awards every year since its inception in 2001 - including Outside Magazine's Best Place to Work in 2013 and 2014. In this session, Love and Robinson will cover low-to-no cost actions and investments to be made in your company's culture, and will discuss how to build a business with culture at the forefront, not only because that is what today's workforce demands, but because when done right, it can drive an extremely successful business.

View official listing on sxsw.com

Speakers
avatar for Laura Love

Laura Love

Founder & Chief Cultural Officer, Ground Floor Media
As the founder of GroundFloor Media (GFM), Laura Love provides vision and leadership for the Denver-based agency she founded in 2001. In the past 12 years, Laura has taken a business she started in her basement in Boulder, Colo., and built it into one of the region's fastest growers... Read More →
avatar for Ramonna Robinson

Ramonna Robinson

Pres, Ground Floor Media
As the president of GFM, Ramonna Robinson’s focus on innovation, as well as her attention to detail, creativity and knack for navigating the unexpected, has eared her an unparalleled reputation in this industry by clients and competitors alike. Since joining the firm in 2005, Ramonna... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
JW Marriott Room 407 110 E 2nd St

5:00pm

Don't Press That! Preventing the Next Black Hole
LabVIEW is a graphical programming platform that enables engineers and scientists at CERN, SpaceX, Lawrence Livermore National Labs and NASA. These individuals put scientific creativity first. How do we enable “non-designers” to make UIs that are just usable enough to not blow up the world or create the next black hole. Come find out how UX designers are empowering non-designers to create usable solutions to real-world problems.

View official listing on sxsw.com

Speakers
avatar for Darin Gillis

Darin Gillis

UX Lead, National Instruments
Darin Gillis is a Senior Software Engineer and User Experience Lead at National Instruments in Austin, Texas. Over the past 11+ years he has worked in development, management and design roles at NI. Most recently, he has helped to bootstrap a R&D Design team from 3 people to 20 people... Read More →
avatar for Jenica Welch

Jenica Welch

Sr Interaction Designer, National Instruments
Jenica Welch is a Software Group Manager and Interaction Designer at National Instruments. She is passionate about instilling a user-centered design approach in an engineering driven organization. Since she joined National Instruments’ UX team as an Interaction Designer in 2011... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
JW Marriott Salon C 110 E 2nd St

5:00pm

Fostering A Culture of Intrapreneurship
Intrapreneurship is the act of behaving like an entrepreneur while working within an organization. It is essential to surround yourself with people who are just as invested in developing new ideas, products, and ways of doing things as you are in your business. This session will highlight the five key actions managers, executives, and business owners can take to foster a culture that encourages, supports, and rewards intrapreneurship.

View official listing on sxsw.com

Speakers
avatar for Dan Graham

Dan Graham

Founder & CEO, BuildASign.com
Dan Graham oversees the growth strategy of BuildASign.com and plays a key role in the company’s philanthropic efforts and talent acquisition. Dan co-founded BuildASign.com in March 2005 and has since bootstrapped the company to great success. Dan is a winner of the Ernst & Young... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

5:00pm

Is Social Good the Next Killer App?
Something sexy happened at SxSW 2014 that didn’t involve Lady GaGa: an unprecedented number of do-gooding Geekerati showed up, wanting to change the world. Does this mean that social good has “made it”, or just become the latest trend to generate lots of hype but little impact? Shiny new platforms, brands and tools promise game-changing technologies & society-saving outcomes, but do they get us any closer to actually solving the world’s most challenging social problems?
It’s time we put the SXSW community to work doing what it does best - leading industry innovation. Come to this session ready to get your hands dirty exploring what authentic, lasting social change could really look like.

View official listing on sxsw.com

Speakers
avatar for Eve Simon

Eve Simon

Creative Dir, Beaconfire Consulting
A lapsed philosophy major with an M.F.A. in theatrical lighting design, Eve has 18 years of experience in the Web industry. When not creating award winning designs for Beaconfire's non profit clients or helping make the world a better place (one website at a time), Eve blogs for the... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
ACC Room 5ABC Austin Convention Center

5:00pm

Liar, Liar, Pants on Fire: Fallacy of Social at Work
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
What you've been promised about communicating openly with anyone across your organization isn't entirely true. Even though trends you may read about suggest otherwise, even though people say they want to be more transparent, many don’t. Not everybody wants to hear your ideas or opinions, and sometimes, your colleagues aren't even allowed to hear them. Being social is who you are. You've made being social part of who you are, so it probably comes as a shock to know that reaching out might be difficult if not impossible. But sometimes, there are reasons why a company may want or need wall off certain people or groups from others. There may be ethical, generational, or cultural challenges, or there may be regulatory or legal implications that prevent collaborative communication. So how do you know when you should be social and when you should be anti-social?

View official listing on sxsw.com

Speakers
avatar for Joanna Belbey

Joanna Belbey

Social Media Strategist, Actiance Inc
Joanna is a Social Media and Compliance Specialist helping regulated firms use social media effectively, while complying with rules and regulations. Joanna is an enthusiastic user of social media (follow her @belbey) and provides strategic counsel and support on best practices for... Read More →
avatar for Julian Mills

Julian Mills

Head, Corporate Intranet & Internal Social Media, Bank of Montreal
Passionate and results-driven leader with expertise in marketing innovation, social media utilization, and digital workplace productivity. Possesses deep and varied experience working with leading global organizations in financial services, technology, not-for-profit, professional... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
JW Marriott Room 404 110 E 2nd St

5:00pm

Stealing Other People's Stuff: A Primer
Here's the problem: You create great digital content (maybe an app, or video) that goes viral. Then someone rips it off. On the flip side, maybe someone else created great digital content that you want to "borrow."
But where does the law draw the line? How much can you steal (or "borrow") before you cross the line into infringement?
Join us as in this highly interactive, entertaining and educational session (which was "standing room only" in SXSW 2014) as we discuss real legal cases involving video games, songs, superheroes and digital content of all sorts, and examine "how close is too close" when it comes to IP and digital content creation.
The session will be led by Brad Gross, general counsel to the Society of Digital Agencies and attorney for dozens of production companies worldwide.

View official listing on sxsw.com

Speakers
avatar for Bradley Gross

Bradley Gross

Counsel, Law Office of Bradley Gross PA
Started out as a programmer, and mutated into a technology and intellectual property attorney. I help make technology, media and digital production companies get bigger and badder. Proud to be the general counsel and global legal adviser for the Society of Digital Agencies, as well... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

5:00pm

Your Life in Big Data: Genomics and Health
Rapid advances in personal genome sequencing technologies have given unprecedented insights into the fundamental biological nature of our selves and our species: where we came from, how we are born, how we interact with our environment, how we get sick, and how we age. Our Exploring Personal Genomics workshop offers an interactive guide to understanding the many exciting applications of personal genomic information. We provide a basic background of genomics and information on how to obtain and understand digital representations of personal genomic data. Next, we discuss tools for exploring the personal genomics of ancestry, interpretation of genetic disease associations, and the role of personal genomics in drug response. Additionally, we explore more advanced topics, such as interactions between a personal genome and the environment and connecting DNA to physiology. Participants are encouraged to follow along if they have personal genetic data.

View official listing on sxsw.com

Speakers
avatar for Joel Dudley

Joel Dudley

Asst Professor, Mount Sinai School of Medicine
Dr. Dudley is currently Assistant Professor of Genetics and Genomic Sciences and Director of Biomedical Informatics at Mount Sinai School of Medicine. Prior to Mount Sinai, he held positions as Co-founder and Director of Informatics at NuMedii, Inc. and Consulting Professor of Systems... Read More →
avatar for Konrad Karczewski

Konrad Karczewski

Postdoctoral Scholar, Massachusetts General Hospital
Konrad J. Karczewski is a genome scientist, bringing systems-level approaches to the study of human disease biology. He was involved with the pioneering course at Stanford University in Personalized Medicine and Genomics, where he led the development of a platform for personal genotype... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
JW Marriott Room 402-403 110 E 2nd St
 
Tuesday, March 17
 

9:30am

Decoding UK Immigration: Creatives Vs. The Law
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Digital and creative ideas know no boundaries, however more often than not, it’s the creatives themselves who are faced with obstacles and restrictions. This session is geared towards successful innovators, entrepreneurs and start-ups looking to the UK as the place to be and expand in Europe.
The discussion will cut to the chase on common immigration issues, seek to debunk immigration myths and highlight the do's and don’ts so you can stay out of trouble at Heathrow and keep your mind on the business, not the bureaucracy.

View official listing on sxsw.com

Speakers
avatar for Anushka Sinha

Anushka Sinha

Sr Assoc Solicitor, Laura Devine Attorneys LLC
Anushka Sinha is a Senior Associate Solicitor at Laura Devine Attorneys LLC (LDA) in New York. Anushka specializes in all areas of business and personal immigration to the U.K. She is at the forefront of the U.K. immigration practice, challenging policies in difficult matters. She... Read More →


Tuesday March 17, 2015 9:30am - 10:30am
JW Marriott Room 407 110 E 2nd St

9:30am

Innovation Principles and Practices
Rapid innovation lessons from the US military and NASA, based on my book FIRE (How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation - HarperBusiness, 2014). The book blends pop-culture and history with engineering insight and delivers funny, practical guidance to help innovators deliver best-in-class capabilities using minimal resources.
This core conversation will use stories about advanced tech development projects to introduce a set of practices and tools that foster high-speed, low-cost innovation. Particular emphasis will be placed on the nature and role of simplicity in organizational and technical design.

View official listing on sxsw.com

Speakers
avatar for Dan Ward

Dan Ward

Author, Dan Ward Consulting LLC
Dan Ward is the author of F.I.R.E.: How Fast, Inexpensive, Restrained and Elegant Methods Ignite Innovation (HarperBusiness, 2014). He served for more than 20 years as an acquisition officer in the US Air Force, where he specialized in leading high-speed, low-cost technology development... Read More →


Tuesday March 17, 2015 9:30am - 10:30am
JW Marriott Salon C 110 E 2nd St

11:00am

Abandon the CMS: Journalism and Interactive Design
In "Abandon the CMS," we'll examine the flexibility to move beyond a web-based CMS to execute content with print layout tenets while also folding in interactive abilities, and ask, "what's next?" in interactive design and journalism. We will also discuss and show examples of excellent interactive design in an effort to explain why they help bring great stories to people who might otherwise ignore them.
Our conversation includes Tim Taliaferro, editor of the Alcalde, and Michael Renaud, creative director of Pitchfork, on the synthesis of longform narrative and interactive design. We will discuss and show examples of excellent interactive design in an effort to explain how they bring great stories to people who might otherwise ignore them, and ask, “what’s next?”

View official listing on sxsw.com

Speakers
avatar for Michael Renaud

Michael Renaud

Creative Dir, Pitchfork
Michael Renaud is the Creative Director for Pitchfork, the world's most widely respected guide to music. He leads a team that visualizes the website on a day-to-day basis, in addition to their two festivals in Paris and Chicago, their recently launched venture into film The Dissolve... Read More →
avatar for Tim Taliaferro

Tim Taliaferro

VP of Communications Editor in Chief, Texas Exes/the Alcalde Magazine
Tim Taliaferro is the vice president of communications and digital strategy for Texas Exes, the alumni association for The University of Texas at Austin, and the editor-in-chief of Alcalde, the award-winning alumni magazine. Under Tim’s leadership, the communications arm of the... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

11:00am

Build a Life, Not a Resume
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
You are not just your job title. See why everyone should build a life—not a resume—with this discussion that explores the importance of integrating what you love into your work. Join Nathan Gebhard, cofounder of Roadtrip Nation, the organization dedicated to helping people create fulfilling worklives, and Holman Wang, who quit his job as a lawyer to create the bestselling felt art board books that distill great literature into 12-word narratives, as they share examples of those who are fashioning meaningful livelihoods around what matters to them. Through conversation, attendees will identify how can do the same.

View official listing on sxsw.com

Speakers
avatar for Nathan Gebhard

Nathan Gebhard

Co-Founder/Creative Dir, Roadtrip Nation
Cofound of Roadtrip Nation, the organization behind the PBS series, now in its 12th season. Coauthor of Roadmap. As Creative Director, Nathan oversees the production of Roadtrip’s multimedia content and career exploration resources, which reach millions of students and adults a... Read More →
avatar for Holman Wang

Holman Wang

Children's Author and Illustrator, Star Wars Epic Yarns
Holman Wang (along with his twin brother, Jack) are the authors and illustrators of the popular board book series "Cozy Classics", which abridges adults classics into just 12 words and 12 needle-felted illustrations.


Tuesday March 17, 2015 11:00am - 12:00pm
JW Marriott Room 407 110 E 2nd St

11:00am

Screens and Stereotypes: How SocialTV Amplifies Images
Stereotypes of women of color are leaping from TV screens to smartphone and tablet screens with the help of networks. Reality shows that feature women of color rely on ancient and ugly stereotypes to draw audiences. SocialTV amplifies those images and networks are powerful socialTV influencers that use those images to promote TV shows. SocialTV challenges networks to go beyond typical marketing strategies to push shows. Networks such as Vh1 use social constructions of race and gender to promote shows such as Love & Hip Hop using tag lines such as: Empire State and booty shakes. Vh1 even rewards viewers for creating outrageous memes, most often racist and sexist ones, by featuring them on the network’s website. African-Americans are major social TV players. They watch TV two hours more than the national average and use Twitter more than other Americans, but TV images of blacks remain flat and stereotypical. SocialTV is recycling those images on new platforms and among new audiences.

View official listing on sxsw.com

Speakers
avatar for Lynessa Williams

Lynessa Williams

Account Coord, Transform PR
Lynessa Williams is a social media strategist and public relations professional. She is currently an account coordinator at social media marketing and public relations firm SocialRadius where she has managed the social media outreach and public relations for various tech and multimedia... Read More →
SW

Sherri Williams

PhD Candidate Media Researcher, Syracuse University
Sherri Williams is PhD candidate at Syracuse University in the S.I. Newhouse School of Public Communications where she studies media diversity, social media, social TV and how people of color use social media and how they are represented on social networks. She appeared on CNN’s... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
ACC Room 5ABC Austin Convention Center

11:00am

The Remaking of Airbnb and Eventbrite
In mid-2014 Airbnb and Eventbrite both underwent major redesigns of their websites. These efforts touched virtually every page on the sites and affected every person in each company. Find out why each company made it a priority to undertake such massive efforts, and how design, engineering, and product teams came together to accomplish these feats. This panel will include Daniel C. Silverstein from Eventbrite and Katie Dill from Airbnb to tell the inside story of why and how they did it.

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Speakers
avatar for Katie Dill

Katie Dill

Head of Experience Design, Airbnb
As the Head of Experience Design at Airbnb, Katie leads the interaction and visual design ers defining Airbnb’s digital products and services. Katie is helping the team craft high-quality experiences in the online and offline worlds. Katie joined AirBnB from Greenstart V enture... Read More →
avatar for Daniel Silverstein

Daniel Silverstein

Senior Software Engineer, Eventbrite
Daniel C. Silverstein (aka cubes) is a programmer and generalist with over a decade of experience developing software. In his time at Eventbrite, he has worked on numerous parts of the Eventbrite platform. Recently, he was part of the team that built Eventbrite's reserved seating... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
JW Marriott Salon C 110 E 2nd St

12:30pm

Daily Web Content for Branded Websites
Now that it is common for “brands” to maintain their own websites, there is a need for daily content to draw in viewers. The use of video that is more entertainment than advertisement is on the rise. However, daily web content has become stagnant and repetitive, concentrating on reality-based product. Borrowing from the proven techniques of soap operas, comic strips, and flash fiction, it’s time for quick, dramatic episodes to be more than just a nod to short-attention-span theater. Creators will be able to discuss areas of difference, such as production costs of a large-scale shoot vs. a single person sitting in front of a camera. They can also share strategies for building audiences versus getting on a site with a built in audience. Newspapers have their daily funnies, shouldn’t online news sources have their own version? This dialogue is an opportunity for creators who produce various forms of daily web content, and the marketers who need them, to share and learn.

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Speakers
avatar for Jonathan Hart

Jonathan Hart

Director of Decision Sciences, GSD&M
avatar for Gordon Thomas

Gordon Thomas

Writer & Dir, Minutesworth
Content conquers technology. My main creative focus is short video comedy. Finally, modern technology and people’s attention spans have caught up with me. Now living in Los Angeles, I write, direct, and produce Minutesworth.com, a daily web sit-com, no episode longer than a minute’s... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

12:30pm

Death to Old Bosses: Survival in a Meritocracy
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
For an organization to be successful in the digital age, it must find the best talent and foster entrepreneurial growth, rather than hierarchical bureaucracy. While this delivers incredible value for a business, it also means that employees must have a new lens through which to view careers. Individuals starting their careers today now need a shorter runway to achieve more, and more quickly. In today’s digitized world, work matters—not tenure.
In this talk, we will discuss the factors that career-starters should look for in an organization (entrepreneurialism, culture, end products and no bureaucracy), how they can succeed in a merit-based organization and how organizations can foster meritocracy in the workplace through knowledge sharing, promotions and rewarding output.

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Speakers
avatar for Andrew Silver

Andrew Silver

Dir of Operations, Huge
As VP, Operations, Andrew helps drive resource management, process and growth at Huge, a global digital agency. With a focus on ensuring quality at scale, Andrew has helped manage the hiring for and expansion into Asia and Latin America. Prior to his role in Operations, Andrew led... Read More →
avatar for Megan Wheeler

Megan Wheeler

Training & Dev Mgr, Huge
Megan Wheeler is the Manager of Training and Development at Huge. She was previously the Program Manager for the Leadership Academy at the Illinois Institute of Technology. She holds her Master of Science in Personnel and Human Resource Development within the Organizational Psychology... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm
JW Marriott Room 407 110 E 2nd St

3:30pm

Can Media Save Us From Disaster?
Disasters are not “won” in the moment. The before (preparedness) and after (recovery) that are the most important times when an emergency situation arises - not to mention the most ripe for disruption and innovation. Instead of spending so much energy focusing on ‘managing’ disasters (reacting, responding, surviving) - we should be looking at how to improve the ways we prepare, learn from, and rebuild when bad things happen. And the key to that conversation - media. Media is a resilience infrastructure. It makes us smarter as individuals, more connected as communities and groups. This session will focus on how we can better use media to train and mobilize individuals to prepare for disaster, and the role that media can play in rebuilding faster and better.

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Speakers
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Scott Henderson

Managing Dir, CauseShift
Scott Henderson helps organizations attract and engage audiences through a strategic combination of media, events, and geographic proximity. He’s at his best seeking, discovering, and connecting Awesomeness.
avatar for Brian Reich

Brian Reich

Managing Dir, little m media
Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits, political, and advocacy organizations.


Tuesday March 17, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

Lessons in Life: Work Learned Living in My Office
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Work and life are intimately intertwined in the 21st century. Embracing the consistent flow of tasks and obligations within your professional and personal life is a first step toward balance. Creating effective life hacks that allow your life and work to meld seamlessly so that work isn't the dominating feature is key to maintaining sanity. Mobility means a 24 hour workday, and growth requires an acute attention to cash flow. Chris Smith expanded his law office from a laptop out of a coffee shop to a multi state firm with multiple employees in Oklahoma City and Dallas. To do so he rented out his house and lived out of his office in Oklahoma City to elevate overhead. What came of the experience was a lesson in personal development and discovery of personal capacity that he didn't know he had, and the elimination of the unnecessary in his life.

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Speakers
CS

Chris Smith

Dir/Producer, Blue Mark Productions
Chris Smith has been selected as a “Rising Star” by Super Lawyer Magazine, and has been featured on television and print media for his commentary on issues impacting the legal profession. He has been the managing attorney at The Smith Firm, PLC, a multi state law practice with... Read More →


Tuesday March 17, 2015 3:30pm - 4:30pm
JW Marriott Room 407 110 E 2nd St