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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Friday, March 13
 

10:30am

Evergreen: Cultivating Enduring Customer Loyalty
Loyal customers are the beating heart of every great business.
So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.
A better solution is to shift resources from attracting new customers to engaging the base – the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies (character, community, and content), build loyalty programs that turn satisfied customers into enthusiastic advocates, nurture profitable customers while pruning those who sap time and money, inject authenticity into social media communications, and invert the expectations gap that can drive customers away.
Evergreen helps anyone merge high-tech tools with a personal touch to forge lasting bonds and steady profits.

View official listing on sxsw.com

Speakers
avatar for Noah Fleming

Noah Fleming

Pres, Fleming Consulting & Co
As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.


Friday March 13, 2015 10:30am - 10:50am
ACC Ballroom G Austin Convention Center

11:00am

Get Big Things Done with Connectional Intelligence
For the first time in history we’re all in touch with one another digitally, but how connected are we when it comes to getting big things done?
Yes, it’s good to have “friends” who “like” you or contacts that can help you get a new job. However, solving big problems, creating amazing products, changing social policy, and discovering a cure that saves lives are all much more meaningful than sitting at a laptop and giving a thumbs up to a post or feverishly playing a game. That’s what Connectional Intelligence is all about.
Connectional Intelligence is the human capability to pool knowledge and ambition towards big, significant ends. It quickly, efficiently, and creatively helps individuals enlist helpers, analyze information, and find solutions. Learn how to use it and harness it in this reading with leading expert and author, Erica Dhawan.

View official listing on sxsw.com

Speakers
avatar for Erica Dhawan

Erica Dhawan

CEO, Cotential
Erica Dhawan is the co-author of the new book: Get Big Things Done: The Power of Connectional Intelligence. She is a globally recognized leadership expert and keynote speaker who is driving innovation across cultures and generations. Considered to be one of the today’s most provocative... Read More →


Friday March 13, 2015 11:00am - 11:20am
ACC Ballroom G Austin Convention Center

11:30am

How Stress Can Guide Us to Health and Happiness
What if our culture's narrative about stress as a modern plight represents an incomplete picture, one that also does us a disservice? Amanda Enayati challenges many of our long-held assumptions about stress, separating myth from reality when it comes to what is commonly referred to as the health epidemic of the 21st century. Weaving together stories and research from science, history, philosophy and diverse faiths, she tells a fascinating tale that begins with the behind-the-scenes machinations of corporate villains and ends in the power of our stories to shape our realities.

View official listing on sxsw.com

Speakers
avatar for Amanda Enayati

Amanda Enayati

Columnist & Author, CNN, PBS, other media outlets
Amanda Enayati is an Iranian-American author and columnist. She has examined stress and the quest for well-being and life balance during difficult times since the launch of her Seeking Serenity series on CNN Health in 2011. Her essays about happiness, creativity, technology, and identity... Read More →


Friday March 13, 2015 11:30am - 11:50am
ACC Ballroom G Austin Convention Center

12:00pm

The Crossroads of Should and Must
Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer.
The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should—money, time, age, and the ultimate fear: total vulnerability—and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path.

View official listing on sxsw.com

Speakers
avatar for Elle Luna

Elle Luna

Artist Designer Writer, The Crossroads Of Should And Must
Elle Luna (link: http://elleluna.com) is a designer, painter, and writer. She also runs a textile venture, the Bulan Project (link: http://bulanproject.com), a collaboration with master batik artists in Bali, and has previously worked at international design firm IDEO (http://ideo.com... Read More →


Friday March 13, 2015 12:00pm - 12:20pm
ACC Ballroom G Austin Convention Center

12:30pm

How to Build a Following Around Your Idea
Too many people believe that if they keep their heads down and work hard, their ideas will be recognized on their merits, but that’s simply not true anymore. To make a name for yourself and gain traction for your best ideas, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. Former presidential campaign spokeswoman Dorie Clark, a regular contributor to Forbes, HBR, and Entrepreneur, explains how to identify the ideas that set you apart and how to promote them successfully.
Drawing on her interviews with top thinkers like David Allen, Seth Godin, Daniel Pink, Tom Peters, Robert Cialdini, and more, Clark shows how to build a powerful and engaged community of followers around your ideas. In this talk, based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, she offers not mere self-promotion but the opportunity to make a powerful impact on the world.

View official listing on sxsw.com

Speakers
avatar for Dorie Clark

Dorie Clark

Author/Consultant/Professor, HBR/Forbes/Duke
Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and the forthcoming "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor... Read More →


Friday March 13, 2015 12:30pm - 12:50pm
ACC Ballroom G Austin Convention Center

1:00pm

Agency: Starting a Creative Firm in a Digital Age
As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own – the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.
While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook – giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace.
This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.
Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.

View official listing on sxsw.com

Speakers
RW

Rick Webb

Venture Partner, Quotidian Ventures


Friday March 13, 2015 1:00pm - 1:20pm
ACC Ballroom G Austin Convention Center

1:30pm

Maker Pro
Maker Pro is a book of essays by more than a dozen prominent and up-and-coming professional makers (Maker Pros). Each essay includes advice and stories on topics such as starting a kit-making business, taking a hardware project open-source, and plenty of encouragement to "quit your day job." This book is a reference for anyone who dreams of turning a hobby into a small business, and features stories from well-known professional makers; it will turn aspiration into inspiration.

View official listing on sxsw.com

Speakers
avatar for Mitch Altman

Mitch Altman

CEO, Cornfield Electronics
Mitch Altman is a San Francisco-based hacker and inventor, best known for inventing TV-B-Gone remote controls, a keychain that turns off TVs in public places, he was also co-founder of 3ware (a SillyValley RAID controller company), did pioneering work in Virtual Reality at VPL Research... Read More →


Friday March 13, 2015 1:30pm - 1:50pm
ACC Ballroom G Austin Convention Center

3:00pm

Hacker, Maker, Teacher, Thief
What does the industry need to do today (not tomorrow) to stay valuable and relevant? Is digital collaboration the death of idea ownership? What the hell do clients know about great advertising? How can copying make you more original? I feel connected, but do I feel more human? Should we make things people want rather than make people want things? How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising’s next generation.

View official listing on sxsw.com

Speakers
avatar for James Stewart

James Stewart

Founder/Chief Creative, Geneva Film Company
James Stewart is a commercial director and founder of Geneva Film Co. in Toronto, Canada. Stewart’s work is notably in live action, VFX, stop-motion and CG animation on platforms ranging from mobile to giant screen including gesture control and VR. He is the co-author of the Creative... Read More →


Friday March 13, 2015 3:00pm - 3:20pm
ACC Ballroom G Austin Convention Center

3:30pm

How to Turn Rejection Into Opportunities
When trying to find an investor for his technology start up, author Jia Jiang was rejected for what he thought was a done deal. It crushed his spirits and made him realize that he shouldn't take rejection this much to heart.
Jiang decided to go out and get rejected for 100 days, intentionally and in a way that would help him overcome his fear. On day three of this journey, a video of him being rejected was viewed by millions of people, and he found encouragement from strangers for the remaining 97 rejections.
After completing this journey, Jiang discovered how much rejection holds us back in our personal and professional lives. We want to land an investor or get capital for our startup, but we're scared that our idea isn't good enough. We want to sell more products, but we're afraid of hearing "no." All of these obstacles can be beaten with the right strategy, which Jiang has found in facing his own fear of rejection and is now sharing with you.

View official listing on sxsw.com

Speakers
JJ

Jia Jiang

Owner, N/A
Jia Jiang moved to the United States at 16 years old with a dream to become the next Bill Gates. However, he settled in a role with Dell after graduating from college and decided to be contempt with the American dream of comfort and a nice middle class home.


Friday March 13, 2015 3:30pm - 3:50pm
ACC Ballroom G Austin Convention Center

4:00pm

The Downside of Up: A Comic Novel
If you could push a button and make yourself rich, you’d do it. But what if the button would also make 11,000 families poorer? Would you still push it? That’s the question Dain Dunston asks in this timely page-turner of a comic novel. The Downside of Up deals with some of the toughest questions facing Americans today and proves you can do well in business by doing good.
Here’s the issue: wouldn’t it be nice to be a failed CEO? That’s where the real money is. In Dain’s book, the hero jokes that he can fail for only $25 million. To his surprise, someone takes him up on it. All he has to do is go down with the ship and he gets his dough. But when he tracks down wrongdoing in the stock trades around the private equity fund that wants to take the company over, he realizes no one will believe he wasn’t involved. In fact, the press is already saying he’s the evil mastermind. So he has to save the company, the employees and his own neck, if he can.
A comic reading and a lively discussion.

View official listing on sxsw.com

Speakers
avatar for Dain Dunston

Dain Dunston

Author, Vernacular Inc
I write about the world of business, both in fiction and in business books that document outstanding businesses (and sometimes cautionary tales). I’m the author of The Downside of Up: A Comic Novel of Outrageous Fortune (Vernacular Books, 2014) and a co-author, with Drs. Kevin and... Read More →


Friday March 13, 2015 4:00pm - 4:20pm
ACC Ballroom G Austin Convention Center

4:30pm

My Beautiful City Austin
David Heymann crafts seven masterful tales of a young architect who fails again and again to dissuade his clients from their bad decisions. The houses he designs aid and abet the ongoing erasure of Austin's ambrosial charm. These sharp, humorous stories explore consequences of Austin's rediscovered allure. Fueled by the dubious intentions of its inhabitants, this is a town growing madly while ignoring the pain of a thousand small cuts.

View official listing on sxsw.com

Speakers
avatar for David Heymann

David Heymann

Architect & Author, N/A
David Heymann is an architect, contributing writer for Places Journal, and a University of Texas Distinguished Teaching Professor. He is interested in what people want from nature. Heymann has been a writer in residence at the Museum of Fine Arts Houston's Dora Maar House, the Rockefeller... Read More →


Friday March 13, 2015 4:30pm - 4:50pm
ACC Ballroom G Austin Convention Center

5:00pm

Everything You Ever Wanted
In her younger years, Jillian Lauren was a college dropout, a drug addict, and an international concubine in the Prince of Brunei’s harem, an experience she immortalized in in her bestselling memoir, Some Girls. In her thirties, Jillian's most radical act was learning the steadying power of love when she and her rock star husband adopt an Ethiopian child with special needs. After Jillian loses a close friend to drugs, she herself is saved by her fierce, bold love for her son as she fights to make him—and herself—feel safe and at home in the world.
Exploring complex ideas of identity and reinvention, Everything You Ever Wanted is a must-read for everyone, especially every mother, who has ever hoped for a second act in life.

View official listing on sxsw.com

Speakers
JL

Jillian Lauren

Author, Plume
I’m a writer, storyteller, mom, rock-wife, and Los Angeleno, by way of Jersey. I’m the author of the New York Times bestselling memoir Some Girls: My Life in a Harem, the novel Pretty, and the upcoming memoir Everything You Ever Wanted. I write a lot of essays and articles, some... Read More →


Friday March 13, 2015 5:00pm - 5:20pm
ACC Ballroom G Austin Convention Center

5:30pm

Build Your Own Website: A Comic Guide
Build Your Own Website is a fun, illustrated introduction to the basics of creating a website. Join Kim and her little dog Tofu as she learns HTML, the language of web pages, and CSS, the language used to style web pages, from the Web Guru and Glinda, the Good Witch of CSS.
Once she figures out the basics, Kim travels to WordPress City to build her first website, with Wendy, the WordPress Maven, at her side. They take control of WordPress themes, install useful plugins, and more.
As you follow along, you'll learn how to: use HTML tags, make your site shine with CSS, customize WordPress to fit your needs, choose a company to host your site, and get advice on picking a good domain name.
The patient, step-by-step advice you'll find in Build Your Own Website will help you get your website up and running in no time. Stop dreaming of your perfect website and start making it!

View official listing on sxsw.com

Speakers
avatar for Nate Cooper

Nate Cooper

Edupreneur, Simple Labs
Nate Cooper is a writer and consultant in New York City. He is founder of Simple Labs, a boutique web and social consultancy with a focus on client education. Through his company he has provided corporate training seminars to TIME Inc, NBC Universal and GAP Inc. Forbes has said, Nate... Read More →


Friday March 13, 2015 5:30pm - 5:50pm
ACC Ballroom G Austin Convention Center
 
Saturday, March 14
 

10:00am

Rebels at Work: Leading Change from Within
Struggling to make changes at work or convince management to take action? Ready to challenge conventional thinking or introduce a new idea, but worried about being viewed as a troublemaker or getting in way over your head?
Rebels At Work provides concrete ideas, techniques and advice on how to refine your thinking, improve your approach to work, and manage yourself so you can achieve more and stay sane and optimistic in the process.
Author Carmen Medina, a successful and occasionally wildly unsuccessful rebel herself at the CIA, reveals ways to navigate corporate politics, frame and communicate ideas, deal with controversy, avoid common mistakes, and manage yourself so you know when and how to keep pushing and when to quit.

View official listing on sxsw.com

Speakers
avatar for Carmen Medina

Carmen Medina

Specialist Leader, Deloitte Consulting
Carmen is a Recovering Fed (recoveringfed.com) and a Rebel at Work (rebelsatwork.com) She retired in 2010 from a 32-year career at CIA. Today she cares about making sense of a quickly-evolving world, helping Rebels at Work, understanding meaning in a connected world, and "Yoda-ing... Read More →


Saturday March 14, 2015 10:00am - 10:20am
ACC Ballroom G Austin Convention Center

10:30am

The Six Skills of Extraordinary Entrepreneurs
Each of us has the capacity to spot opportunities, invent products, and build businesses, even $100 million businesses. How do some people turn ideas into enterprises that endure?
Amy Wilkinson unlocks the six essential skills that turn small notions into big companies. Her research is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, JetBlue, Gilt Groupe, Theranos, and Dropbox. From the creators of the companies ranging from Yelp to Chobani to Zipcar, Amy found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to build breakthrough enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.
In this session, you will learn how to crack the creator’s code so that you can best scale your own ideas.

View official listing on sxsw.com

Speakers
AW

Amy Wilkinson

Author, The Creator's Code
Amy Wilkinson is author of "The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs" based on 200 interviews with today's leading entrepreneurs. She is a lecturer at Stanford Business School, senior fellow at Harvard University, a global fellow at the Woodrow Wilson... Read More →


Saturday March 14, 2015 10:30am - 10:50am
ACC Ballroom G Austin Convention Center

11:00am

Startupland
Everyone wants to be an entrepreneur, but no one talks about how hard it is. How uncertain. How little you sleep. How little you get paid (if you get paid at all). How you couldn’t imagine it any other way.
Zendesk’s Mikkel Svane will share the real story of how he and two thirty-something Danish friends started a company in the kitchen of a Copenhagen loft. It’s a modern "making it in Silicon Valley" story that will resonate with both founders just getting started and serial entrepreneurs with similar battle scars. It's a story of people who pursued their dream and who, against all odds, got to live it. It’s a story about growing up and about how balancing vulnerability and curiosity isn’t always easy.
Zendesk is an 800-person company based in San Francisco with customers in 150 countries. It has changed the customer service industry in just seven years, but Mikkel won’t take a victory lap. He’ll tell it like it is to help entrepreneurs get ready for their startup rides.

View official listing on sxsw.com

Speakers
avatar for Mikkel Svane

Mikkel Svane

CEO & Co-Founder, Zendesk
Mr. Svane co-founded Zendesk and has served as our Chief Executive Officer since August 2007 and as a member of our board of directors since August 2007. He was appointed Chair of our board of directors in January 2014. Prior to founding Zendesk, Mr. Svane founded and served as the... Read More →


Saturday March 14, 2015 11:00am - 11:20am
ACC Ballroom G Austin Convention Center

11:30am

Profit First: How To Become Permanently Profitable
What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?
In his follow-up to the cult classic The Toilet Paper Entrepreneur and the game-changer The Pumpkin Plan, author and entrepreneur Mike Michalowicz details the cash management system that will ensure any business – regardless of size, industry, debt, or experience – can become permanently profitable.
In his signature frank and compassionate tone, Michalowicz reveals why the traditional accounting formula of Sales – Expenses = Profit is not just counterintuitive to human behavior but a myth that locks you into a never-ending cycle of selling more yet profiting less.

View official listing on sxsw.com

Speakers
avatar for Mike Michalowicz

Mike Michalowicz

Pres, Obsidian Launch LLC
With two decades of business ownership experience, Mike Michalowicz is renowned for his pioneering and unconventional approach. He has an uncanny ability to identify the raw essence of any business, and package the company into an industry innovator. Back then he did it for his own... Read More →


Saturday March 14, 2015 11:30am - 11:50am
ACC Ballroom G Austin Convention Center

12:00pm

Slim by Design: Mindless Eating Solutions
In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we approach and manage our diets.
Anyone familiar with Wansink’s Mindless Eating knows this is not a typical diet book. Wansink shares his scientific approach to eating, providing insight and information, so we can all make better choices when it comes to food.
The pioneer of the Small Plate Movement, Brian Wansink presents compelling research conducted at the Food and Brand Lab at Cornell University by way of cartoons, drawings, charts, graphs, floor plans, and more. Slim by Design offers innovative ways to make healthy eating mindlessly easy.

View official listing on sxsw.com

Speakers
BW

Brian Wansink

Dir of the Cornell Food and Brand Lab, Cornell University


Saturday March 14, 2015 12:00pm - 12:20pm
ACC Ballroom G Austin Convention Center

12:30pm

Driving Results Through Culture
S. Chris Edmonds will speak on “Driving Results Through Culture.” For 25 years, Chris has helped leaders create safe, inspiring work environments where employees thrive. Chris will share insights from his new book, The Culture Engine, and outline how to change your team's culture through an organizational constitution.
Leaders of organizations typically invest greater time and energy managing products and services than they do managing their culture, yet culture drives everything that happens in their organizations, good or bad.
An organizational constitution specifies the team's purpose, values and behaviors, strategies, and goals. Managing to these vital elements helps create a workplace of cooperation and respect, not one of competition and frustration.
This session provides leaders of teams, departments, divisions, facilitates, and companies with a road map for creating a high performing, values aligned culture.

View official listing on sxsw.com

Speakers
avatar for Chris Edmonds

Chris Edmonds

Founder & CEO, The Purposeful Culture Group
Speaker, author, and executive consultant with own firm - The Purposeful Culture Group - and the Ken Blanchard Companies.


Saturday March 14, 2015 12:30pm - 12:50pm
ACC Ballroom G Austin Convention Center

1:00pm

Mind Reading For Managers
The Gallup Organization estimates that lack of employee engagement costs US companies millions of dollars each year. Yet incredibly, most employee engagement issues can be solved quite simply with better communication between managers and staff.
However, most managers don’t talk to their staff enough, don’t know what to talk about, or don’t know how to have the necessary conversations to motivate, drive performance, and increase engagement. They lack tools to foster the kind of creativity, innovation, and solutions-oriented work needed in today’s Social Age.
Mind Reading for Managers provides participants with an overview of the 5 FOCUSed Conversations that research shows will make the biggest difference in employee engagement: Feedback, Objectives, Career Development, Underlying Motivators, and Strengths.
Participants will also leave with several tools that they can adopt immediately to enhance employee engagement, motivation, and productivity.

View official listing on sxsw.com

Speakers
avatar for Kim Seeling Smith

Kim Seeling Smith

Founder & Chief Engagement Officer, Ignite Global
There aren’t many people who can light up a room like Kim Seeling Smith.


Saturday March 14, 2015 1:00pm - 1:20pm
ACC Ballroom G Austin Convention Center

1:30pm

Creating an Extraordinary Workplace
Why do successful companies reward failure? What can casinos teach us about building a happy workplace? How do you design an office that enhances both attention to detail and creativity?

In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.

Among the many surprising insights, Friedman explains how learning to think like a hostage negotiator can help you defuse a workplace argument, why placing a fish bowl near your desk can elevate your thinking, and how incorporating strategic distractions into your schedule can help you reach smarter decisions. Along the way, the book introduces the inventor who created the cubicle, the president who brought down the world’s most dangerous criminal, and the teenager who single-handedly transformed professional tennis—vivid stories that offer unexpected revelations on achieving workplace excellence.

Brimming with counterintuitive insights and actionable recommendations, The Best Place to Work offers employees and executives alike game-changing advice for working smarter and turning any organization—regardless of its size, budgets, or ambitions—into an extraordinary workplace.

View official listing on sxsw.com

Speakers
RF

Ron Friedman

Founder, Ignite80


Saturday March 14, 2015 1:30pm - 1:50pm
ACC Ballroom G Austin Convention Center

1:30pm

six skills
Tahmina Watson strips away the rhetoric and uses her remarkable skills as an immigration attorney to make a compelling argument for how and why U.S. immigration policy is working against our own best interest. She also explores why a bipartisan Startup Visa for foreign entrepreneurs, which the U.S. Congress has repeatedly failed to approve, is now more crucial than ever for securing job growth and economic prosperity in America. Her insightful book reaches back through the generations to acknowledge immigrants’ contribution to the American economy and offers lively analysis of how, like fitting a square peg into a round hole, existing visa options are not working for the modern entrepreneur. Regardless of class or status, this book helps us all to understand that immigrants, through hard work and ingenuity, continue to help forge the U.S. economy -- creating untold numbers of well-paying American jobs. But as the U.S. fumbles in creating a legal path for them to come and live here, the rest of the world is catching up, embracing the entrepreneurs we are turning away. As a country, we must decide: If we want a future of continued economic prosperity, the Startup Visa is essential for keeping America in this global race.

View official listing on sxsw.com

Saturday March 14, 2015 1:30pm - 1:50pm
ACC Ballroom G Austin Convention Center

3:00pm

The Art of War Visualized
A Bronze Age and Information Age marriage, The Art of War Visualized is a perfect meeting of two minds. One, Sun Tzu, the ancient Chinese general whose legendary The Art of War offers strategy lessons across centuries. The other, Jessica Hagy, a cartoonist and creator of the Webby award-winning site thisisindexed.com.

With 2,500 years of dust shaken off, The Art of War Visualized is a charts and graphs mash-up that inspires a new reading of the classic text, whether your personal battlefield is business, politics, management, sports, design, or any office, anywhere. Fresh, introspective, and totally re-imagined, here’s to thoughtful problem solving for the next two millenniums.

View official listing on sxsw.com

Speakers
avatar for Jessica Hagy

Jessica Hagy

Cartoonist, Workman Publishing


Saturday March 14, 2015 3:00pm - 3:20pm
ACC Ballroom G Austin Convention Center

3:30pm

Zero to One: How to Build the Future
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, entrepreneur and investor Peter Thiel and entrepreneur and lawyer Blake Masters show how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique.
Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

View official listing on sxsw.com

Speakers
BM

Blake Masters

Co-author, Zero to One


Saturday March 14, 2015 3:30pm - 3:50pm
ACC Ballroom G Austin Convention Center

4:00pm

The Leap: Going FullTime in a Part-Time Economy
Since the recession officially began in December 2007, 5.8 million fewer Americans hold a full time job, while 2.8 million more are working part time (less than 35 hours a week). The New York Times recently noted that, “If you include both part-time workers who want full-time work and people who have stopped looking for jobs but still want to work, the unemployment rate is actually 14.3 percent.”
Confronting the forces that are changing our economy at such a rapid rate is going to require a drastic paradigm shift but there’s room for hope as work is defined differently for this new generation more than it has ever been in the past. Long-term careers are on the way out, and “gigs”—part-time, contract, or freelance work—are becoming more and more common. The Leap makes the unknown less treacherous by laying out specific steps of action job seekers can take to create the career they desire.

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Speakers
avatar for Robert Dickie III

Robert Dickie III

Pres, Crown
I am currently the President of Crown. I have been fortunate to have a diverse professional background that spans military, business, and the non-profit sectors. I have served as a consultant with companies in various stages to include start-up, high growth, merger, and turn-around... Read More →


Saturday March 14, 2015 4:00pm - 4:20pm
ACC Ballroom G Austin Convention Center

4:30pm

The QB: The Making of Modern Quarterbacks
With unparalleled access to the recruits, coaches, and gurus shaping football’s future, Bruce Feldman has written a modern-day tale about the making of the next superstars in the game’s most important position: the quarterback.

In the world of modern football, with NFL teams worth more than a billion dollars, no position defines a franchise like the quarterback. The QB is the story of a year in the making of those star players, and of the most significant year in QB development in sport’s history… with the meteoric rise of various quarterback gurus finally coming to light. George Whitfield, profiled in the New Yorker and called the “Quarterback Whisperer,” gets a regular spot on ESPN’s College GameDay, Trent Dilfer, former Super Bowl quarterback, starts his own qb business, Steve Clarkson, another qb maker, gets profiled on 60 minutes, among many others. It is also the year 5’10” Russell Wilson wins the Super Bowl and for the first time in over 60 years a sub-6-foot QB, Johnny Manziel, gets drafted in the first round, forcing NFL power brokers to re-examine how they look at the position—and the game.
To tell the story of all that goes on to create the perfect quarterback, bestselling author Bruce Feldman gained unique access to "Johnny Football" (that's Johnny Manziel), George Whitfield and many other players in what has become a specialized and high-stakes business. In the past decade the boom of the private quarterback-coach business, with its pageant-world-for-boys vibe, has changed the position and the game. The QB tells the story of the interlocking paths of the most fascinating characters involved in this secretive world, examining how advanced analysis has taken root in football. Manziel’s portrait is the most intimate look at him yet, detailing all his talents and antics. His guru is a man who has come to be known for making QBs--George Whitfield, unparalleled in the business. And then there is Trent Dilfer, the quarterback who never could get to the superstar level, despite winning the Super Bowl. He is the Salieri to Manziel's Mozart. There is the computer/brain analysis company trying to quantify how playmakers think, the biomechanics expert who saved Drew Brees’s career, and many more fascinating behind-the-scenes looks into this world. Never before has the game so relied on the development of the quarterback. In The QB, the stories of these men illustrate how high the stakes of the quarterback’s game really are, taking readers on a compelling journey into the heart of America's beloved game.

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Saturday March 14, 2015 4:30pm - 4:50pm
ACC Ballroom G Austin Convention Center

5:00pm

I See You Made an Effort
Special introduction by VEEP's Matt Walsh!
“Comedy! Tragedy! Laughter! Tears! To be clear – more laughter than tears!" – Bob Odenkirk

“Annabelle Gurwitch was always one of my favorite actresses, and now she's become one of my favorite writers." – Jill Soloway, executive producer, Transparent

"Annabelle Gurwitch just plain cracks me up." – Bill Maher

"'I See You Made An Effort' by Annabelle Gurwitch is a little like going to get a mammogram with Lucille Ball." – Jeanne Darst, This American Life contributor, author of Fiction Ruined My Family

"Gurwitch is clearly in Nora Ephron territory...infused w/ sharp wit, I SEE YOU MADE AN EFFORT is hilarious." – NPR

Actress and author Annabelle Gurwitch returns to SXSW to kick off the paperback release of her New York Times Bestseller I See You Made an Effort.
Gurwitch, the former host of Dinner and a Movie, whose credits include Seinfeld, Dexter, Boston Legal, and Melvin Goes to Dinner, is the author of You Say Tomato, I Say Shut Up and the Fired! book and documentary, which premiered at SXSW. She's a long time NPR commentator and her writing has appeared in New York Times, Los Angeles Times, Harpers Bazaar, Glamour, and Men's Health among others. Live appearances include the New York Comedy Festival, Carolines on Broadway, UCB, The Comedy Central Stage and The Moth Mainstage. Actress and humorist Annabelle Gurwitch returns with I See You Made an Effort, a book of essays so wickedly funny it may make you forget your last birthday. Not one to shy away from the grisly realities of middle age, the “slyly subversive” (O, The Oprah Magazine) Gurwitch confronts the various indignities faced by femmes d’un certain age with candor, wit, and a healthy dose of hilarious self-deprecation.
Whether falling in lust at the Genius bar, navigating the extensive—and treacherously expensive—anti aging offerings at a department-store beauty counter, coping with the assisted suicide of her best friend, negotiating the ins and outs of acceptable behavior with her teenage kid, or the thudding financial reality of the “never-tirement” generation that leads her to petty theft, Gurwitch’s essays prove her a remarkably astute writer in her prime (in so many ways). Is this the beginning of the Eileen Fisher years? Where does one conduct an affair with a younger man? Is 50 the new 40? Or is 50 still just…50?
Scorchingly honest, surreally and riotously funny, I See You Made an Effort is the ultimate coming-of-middle-age story and a must-read for women of all ages. Reading glasses not included.

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Speakers
avatar for Annabelle Gurwitch

Annabelle Gurwitch

Author & Comedian, I See You Made An Effort


Saturday March 14, 2015 5:00pm - 5:20pm
ACC Ballroom G Austin Convention Center

5:30pm

Been There, Run That
Forty-five proven entrepreneurs—thought leaders in technology, media, e-commerce, software and life sciences—share their best practices from the trenches to power the success of others. All the tools you’ll need are in this book, whether you’re starting out or deep into the growth phases of your second or third company. Here is real-life, actionable information from those who have “been there, run that.”
Selected and with intros and takeaways by Kay Koplovitz, who created the basic cable network business model that continues to drive the industry. Koplovitz is the founder of USA Network and the Syfy Channel—the first woman network president in television history—and Chairman and Co-creator of Springboard Enterprises.
Alumnae of the Springboard program have become successful in all fields and have gone on to found companies that include Zipcar, ConstantContact, AgraQuest, iRobot, ViaCord and Minute Clinic.

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Speakers
avatar for Kay Koplovitz

Kay Koplovitz

Co-Founder, Springboard Enterprises
Kay Koplovitz Founder of USA Network, and Chairman and CEO of Koplovitz & Co. LLC. Kay Koplovitz is the Founder of USA Network, and the Sci-Fi Channel and USA Networks International and the visionary who created the business model for cable networks by introducing the concept of two... Read More →


Saturday March 14, 2015 5:30pm - 5:50pm
ACC Ballroom G Austin Convention Center
 
Sunday, March 15
 

10:30am

The Birth of Korean Cool
Media darling Euny Hong reads from The Birth of Korean Cool–a fresh, funny, close up look at how South Korea, once among the world's poorest nations, remade itself as the pop cultural powerhouse of the 21st century. The New York Times called the book "Incisive and humorous… An excellent case study of calculated entrepreneurial moxie." The Telegraph UK raved, "fabulously snarky."
“Gangnam Style” was only one tool in South Korea’s extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world’s number one pop culture exporter.
As a child, Euny Hong moved from America to the Gangnam neighborhood in Seoul. She reveals how a really uncool country became cool and how a nation that once banned miniskirts, long hair on men, and rock ‘n’ roll could come to mass produce boy bands, soap operas, and the world’s most important smart phone.

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Speakers
avatar for Euny Hong

Euny Hong

Author, The Birth of Korean Cool
Euny Hong is a journalist and twice-published author, most recently of a work of non-fiction entitled The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture (Picador, August 2014), which received rave reviews. The Guardian UK described the book as “fabulously... Read More →


Sunday March 15, 2015 10:30am - 10:50am
ACC Ballroom G Austin Convention Center

11:00am

Suspicious Minds: How Culture Shapes Madness
What if you woke up with the alarming suspicion that you were being watched?
One day in 2003, a patient unlike any other that Dr. Joel Gold had seen before was admitted to his unit at Bellevue Hospital. This man claimed he was being filmed constantly and that his life was being broadcast around the world like The Truman Show—the 1998 film depicting a man who is unknowingly living out his life as the star of a popular soap opera. Over the next few years, Dr. Gold saw a number of patients suffering from what he and his brother, Dr. Ian Gold, began calling the “Truman Show delusion,” launching them on a quest to understand the nature of this particular phenomenon, of delusions more generally, and of madness itself.
The current view of delusions is that they are the result of biology gone awry, of neurons in the brain misfiring. In contrast, the Golds argue that delusions are the result of the interaction between the brain and the social world. By exploring the major categories of delusion through fascinating case studies and marshaling the latest research in schizophrenia, the brothers reveal the role of culture and the social world in the development of psychosis—delusions in particular. Suspicious Minds presents a groundbreaking new vision of just how dramatically our surroundings can influence our brains.

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Speakers
avatar for Joel Gold MD

Joel Gold MD

Psychiatrist, NYU School Of Medicine
JOEL GOLD, M.D. is Clinical Associate Professor of Psychiatry at New York University School of Medicine.


Sunday March 15, 2015 11:00am - 11:20am
ACC Ballroom G Austin Convention Center

11:30am

WTF Wearables?
Everyone loves to use the phrase wearable tech and to talk about how many billions there are to be made in the industry, but if wearables are so great, why do they all suck?
Author and fashion tech strategist Liza Kindred takes a look at the missteps so far and proposes a new way that finally goes beyond strapping a screen onto your wrist or throwing a sensor in a bracelet. Explore an eye-opening set of design principles and opportunities that go past novelty and technology for technology's sake. Learn how to create real insight, joy, and utility with this most personal of technologies. Find out why it's important to think beyond screens and to consider the crucial roles of fashion, utility, and sustainability in your product concept.
The landscape is fractured, the technology is burgeoning, and the real adoption is just getting started. Kindred shares a corrective vision for how to make the most of the amazing opportunity instead of creating more "Glassholes."

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Speakers
avatar for Liza Kindred

Liza Kindred

Founder, Third Wave Fashion
Liza Kindred is an expert on wearable technologies and the future of commerce She founded one of the first fashion tech companies, Third Wave Fashion, in 2011. She is writing a book about the future of commerce (The Third Wave of Commerce: How We Buy Now, O'Reilly, 2014), and speaks... Read More →


Sunday March 15, 2015 11:30am - 11:50am
ACC Ballroom G Austin Convention Center

12:00pm

Wearables: How to Prevent Data Overload
In 2015, wearable technology is mainstream. It is easier than ever to buy an activity tracker, heart rate monitor, wrist band, or other measurement tool. Even if we don't buy a specific gadget, the motion sensors in our smartphones can monitor our behavior as well.
How well did you sleep? Did you move at least 30 minutes a day? Have you been to the gym? We can find a treasure trove of data about our behavior on phones and in the cloud. Probably you're tempted to use all that data to find areas of self improvement. Losing weight, living a healthier life, or finding a better work life balance is all within reach, if we could analyze all that data and try to find useful patterns.
That all sounds great, but you can easily feel overwhelmed by the massive pile of data you've collected. Based on the book Fit with Apps, this talk helps you set your priorities straight and work on a minimal actionable data set with one goal: smallest possible effort, biggest possible output.

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Speakers
avatar for Gonny van der Zwaag

Gonny van der Zwaag

Journalist, iCulture


Sunday March 15, 2015 12:00pm - 12:20pm
ACC Ballroom G Austin Convention Center

12:30pm

IoT Decoded: Sensors, Small Data and Social Change
What happens when everything is digital? This provocative new book from the Consumer Electronics Association's chief economist has a straightforward answer: everything will change.
Most people perceive the digital age as simply the accumulation of sleeker and more powerful gadgets. But our understanding of the digital age is narrow, because we are still in its infancy. In Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate, Shawn DuBravac, Ph.D., explains that the world’s mass adoption of digital technologies portends the beginning of a new era for humanity, one that will rival the invention of the printing press for its transformational effects on every person, country, and institution in the world. From driverless cars to automated homes to personalized healthcare, digital data will usher in a new phase of living for every person on the planet.

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Speakers
avatar for Shawn DuBravac PhD

Shawn DuBravac PhD

Chief Economist, Sr Dir of Research, Consumer Electronics Association
Shawn DuBravac, Ph.D., is chief economist and senior director of research for the Consumer Electronics Association, the U.S. trade association representing more than 2,000 consumer electronics companies and owner and producer of the International CES®. DuBravac provides crucial economic... Read More →


Sunday March 15, 2015 12:30pm - 12:50pm
ACC Ballroom G Austin Convention Center

1:00pm

False Conviction: Innocence, Guilt and Science
Vivid interactive features invite you to experience first-hand the ordinary ways shocking courtroom mistakes happen. Can we trust our memories? How unbiased are we? Is forensic science as reliable as we think?
An interactive book by Pulitzer Prize winner Jim Dwyer and award-winning app producer Touch Press, False Conviction uses exhibits from real crimes and dynamic animations to explore how the DNA era has changed the very meaning of “hard evidence.”
Readers can see how the mistakes we make in everyday life are absorbed into the criminal justice system. Evidence relied on by courts for decades – eyewitnesses, confessions, even crime lab tests – is far more fallible than previously believed. False Conviction was developed by The New York Hall of Science and the Innocence Project.
With guidance from experts -- homicide detectives, cognitive psychologists, witnesses who discovered their errors, and wrongly convicted people -- False Conviction shows us how we can and must do better.

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Speakers
JD

Jim Dwyer

Author/Columnist, NY Times


Sunday March 15, 2015 1:00pm - 1:20pm
ACC Ballroom G Austin Convention Center

1:30pm

How to Fly a Horse
As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.
Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

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Speakers
avatar for Kevin Ashton

Kevin Ashton

Author, Penguin Random House LLC
Kevin Ashton is the author of "How to Fly a Horse: The Secret History of Creation, Invention, and Discovery." He began his career at Procter & Gamble, where he led pioneering work on RFID (radio-frequency identification), for which he coined the term the “Internet of Things... Read More →


Sunday March 15, 2015 1:30pm - 1:50pm
ACC Ballroom G Austin Convention Center

3:00pm

Super-Modified: The Behance Book of Creative Work
From the world's largest creative network, introducing our first-ever art & design book. Stop by for an exclusive look and meet & greet with Behance founder Scott Belsky - and we're giving away 10 free copies!
Super-Modified: The Behance Book of Creative Work is the first ever design book to source content exclusively from the Behance Community. Introducing a tightly curated collection of cutting-edge creative work from all over the world, Super-Modified presents an insider’s look at the trends driving today’s most exciting creative work.
Founded in 2006, Behance is the world’s largest creative network, where millions of people showcase and discover creative work. From graphic design to photography to fashion to architecture to illustration, and beyond, Super-Modified surveys the landscape of global creativity and delivers up a directional perspective on what’s coming next.

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Speakers
avatar for Scott Belsky

Scott Belsky

VP Prod & Community, Co-Founder of Behance, Adobe
Scott Belsky is Adobe's vice president of Mobile Products & Community and is head of Behance, the leading online platform for creatives to showcase and discover creative work. Scott co-founded Behance in 2006, and served as CEO until Adobe acquired the company in 2012. Millions of... Read More →


Sunday March 15, 2015 3:00pm - 3:20pm
ACC Ballroom G Austin Convention Center

3:30pm

Deep: What the Ocean Tells Us about Ourselves
While on assignment in Greece, journalist James Nestor witnessed something that confounded him: a man diving 300 feet below the ocean’s surface on a single breath of air and returning four minutes later, unharmed and smiling.
This man was a freediver, and his amphibious abilities inspired Nestor to seek out the secrets of this little-known discipline. In Deep, Nestor embeds with a gang of extreme athletes and renegade researchers who are transforming not only our knowledge of the planet and its creatures, but also our understanding of the human body and mind. Along the way, he takes us from the surface to the Atlantic’s greatest depths, some 28,000 feet below sea level. He finds whales that communicate with other whales hundreds of miles away, sharks that swim in unerringly straight lines through pitch-black waters, and seals who dive to depths below 2,400 feet for up to eighty minutes—deeper and longer than scientists ever thought possible. As strange as these phenomena are, they are reflections of our own species’ remarkable, and often hidden, potential—including echolocation, directional sense, and the profound physiological changes we undergo when underwater. Most illuminating of all, Nestor unlocks his own freediving skills as he communes with the pioneers who are expanding our definition of what is possible in the natural world, and in ourselves.

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Speakers
avatar for James Nestor

James Nestor

Author, N/A
James Nestor has written for Outside Magazine, Men's Journal, Dwell Magazine, National Public Radio,The New York Times, The San Francisco Chronicle Magazine, and more. His science/adventure book, DEEP: Freediving, Renegade Science, and What the Ocean Tells Us about Ourselves (Houghton... Read More →


Sunday March 15, 2015 3:30pm - 3:50pm
ACC Ballroom G Austin Convention Center

4:00pm

Smarter: The New Science of Building Brain Power
When he was eight years old, Dan Hurley was labeled a “slow learner” because he still couldn’t read. Three years later, he had become a straight A student.
Until the publication of a major study in 2008, psychologists believed that intelligence is fixed at birth, that IQ is like a number tattooed on the soul. The new study showed that people can increase their “fluid” intelligence through training.
Hurley, who grew up to become an award-winning science journalist, first explored the topic in The New York Times Magazine. In Smarter, he digs deeper by meeting with the field’s leading researchers – and becoming a human guinea pig. After just three months of playing computer brain-training games, joining a boot-camp exercise program, learning to play the Renaissance lute, practicing mindfulness meditation and and even getting his brain zapped in the name of science, Hurley improved his fluid intelligence by sixteen percent.
With humor and heart, Smarter chronicles the roiling field of intelligence research and delivers practical findings to sharpen the minds of children, young adults, seniors, and those with cognitive challenges.

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Speakers
avatar for Dan Hurley

Dan Hurley

Reporter, DanHurley.com


Sunday March 15, 2015 4:00pm - 4:20pm
ACC Ballroom G Austin Convention Center

4:30pm

All Edge: Inside the New Workplace Networks
The way we work is changing. New information and communication technologies (ICTs) have enabled new forms of work organization—necessitating new ways to communicate, coordinate, and collaborate on work. So, increasingly, we find ourselves working in temporary, loosely organized, specialist-heavy, project-oriented teams: all-edge adhocracies. And these adhocracies work very differently from bureaucratic hierarchies, which organized us throughout the 20th century. They have different strengths, weaknesses, and possibilities.
This book examines different aspects of all-edge adhocracies: why they are needed, how they emerged, how they are structured, how they develop, how they interact with other kinds of work organization, and what they need to thrive. Throughout, the book grounds its discussion in case studies of all-edge adhocracies at work, helping readers to understand and apply the principles to their own organizations.

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Speakers
avatar for Clay Spinuzzi

Clay Spinuzzi

Professor, The University of Texas at Austin
Clay Spinuzzi is a professor of rhetoric and writing at the University of Texas at Austin. He studies how people organize, communicate, collaborate, and innovate at work. Spinuzzi has conducted multiple workplace studies, resulting in several articles and four books: Tracing Genres... Read More →


Sunday March 15, 2015 4:30pm - 4:50pm
ACC Ballroom G Austin Convention Center

5:00pm

Faster, Higher, Stronger
The world of high-performance athletics is changing forever. Not so long ago, you could compete at the top level with hard work and a good coach, but today, it’s impossible to separate the achievements of athletes from the scientists who support them.
In Faster, Higher, Stronger, veteran journalist Mark McClusky brings readers behind the scenes with a new generation of athletes, coaches, and scientists whose accomplishments are changing our understanding of human physical achievement and completely redefining the limits of the human body. At the exciting new frontier of sports, science, and technology, the book explores: the role that genes and training play, how to find hidden champions and fast track greatness, the truth about the 10,000 hours rule, new research on breaking through fatigue, revolutions in data and nutrition, and how we can apply the lessons about focus, dedication, and sheer ingenuity in our own lives.

Brimming with cutting-edge science and gripping anecdotes, Faster, Higher, Stronger is a fascinating, exhilarating look at how far we can push the boundaries of our bodies and minds.

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Speakers
avatar for Mark McClusky

Mark McClusky

Editor, WIRED


Sunday March 15, 2015 5:00pm - 5:20pm
ACC Ballroom G Austin Convention Center

5:30pm

Maker Pro
Maker Pro is a book of essays by more than a dozen prominent and up-and-coming professional makers (Maker Pros). Each essay includes advice and stories on topics such as starting a kit-making business, taking a hardware project open-source, and plenty of encouragement to "quit your day job." This book is a reference for anyone who dreams of turning a hobby into a small business, and features stories from well-known professional makers; it will turn aspiration into inspiration.

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Speakers
avatar for Sophi Kravitz

Sophi Kravitz

Hackaday Prize Lead, Hackaday
Sophi Kravitz is a hardware designer who has worked with room-sized industrial process equipment, robotics large and small, crazy art installations and built props and FX for movies in a past career (if it was a bleeding body part on TV in the 90s, she may have made it). Her passion... Read More →


Sunday March 15, 2015 5:30pm - 5:50pm
ACC Ballroom G Austin Convention Center
 
Monday, March 16
 

10:00am

Screw the Valley: The New Tech Startup Culture
The most exciting high-tech startups are escaping the expensive and inbred environment of Silicon Valley. Welcome to the future.
Entrepreneurs know they must embrace innovation to excel – starting with where they locate their new venture. Fortunately, budding companies seeking fertile ground have more options today than ever before. Screw the Valley calls on today’s entrepreneurs and aspiring business owners to forget California and explore other options across the country – cities that offer more room to breathe, easier access to funding and talented workers, fewer heads to butt, and less money down the drain.
Timothy Sprinkle visits seven areas that offer a superior landscape for tech startups: Detroit, New York City, Las Vegas, Austin, Kansas City, Raleigh-Durham, and Boulder.
Sprinkle gives readers a window into the startup potential in each city, detailing which industries are thriving where, and highlighting the unique appeal and character of each location.
Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It’s time to think outside the box when it comes to startup location. It’s time to say Screw the Valley.

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Speakers
avatar for Tim Sprinkle

Tim Sprinkle

Author, Screw The Valley


Monday March 16, 2015 10:00am - 10:20am
ACC Ballroom G Austin Convention Center

10:30am

The Language of Food: A Linguist Reads the Menu
Did ketchup really come from China? Why are turkeys named after a country on the Mediterranean? Can the words on a menu predict the price of your dinner? Why do restaurant reviews on the web talk a lot about sex, drugs, and trauma? How do men and women review restaurants differently? The language of food offers answers to these questions, along with surprising insights on history, economics, pyschology, and even evolution.
In "The Language of Food", Stanford University professor and MacArthur Fellow Dan Jurafsky peels away the mysteries from the foods we think we know. Hear about the book the Economist called "entertaining and revealing throughout", the Boston Globe "fun, fascinating, and absorbing" and the New York Times heralded as a "brilliant achievement".

View official listing on sxsw.com

Speakers
avatar for Dan Jurafsky

Dan Jurafsky

Professor, Stanford University


Monday March 16, 2015 10:30am - 10:50am
ACC Ballroom G Austin Convention Center

11:00am

Leading Digital: Mastering Digital Transformation
If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing already have fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital tech in business focus on Silicon Valley stars and tech startups. But what about the other 90-plus percent of the economy?
In Leading Digital, George Westerman highlights how large companies in traditional industries, from finance to manufacturing to pharmaceuticals, are using digital to gain strategic advantage. He illuminates the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Burberry, Caesars Entertainment, Lloyds Banking Group, Nike, and Pernod Ricard, Westerman shows what it takes to become a digital master.

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Speakers
GW

George Westerman

Research Scientist with the MIT Sloan Initiative on the Digital Economy, MIT
George Westerman is a Research Scientist with the MIT Sloan Initiative on the Digital Economy. His research and teaching focus on digital technology leadership and innovation.


Monday March 16, 2015 11:00am - 11:20am
ACC Ballroom G Austin Convention Center

11:30am

The Digital Mystique
In The Digital Mystique, Sarah Granger takes a critical look at what the Internet, social media, and mobile technologies are doing to us, our lives, and our world. A first generation digital native, Sarah shares anecdotes from more than 30 years of observing the evolution of the Internet, expertise from her career in IT and digital media, and extensive research on the impact of these technologies on our daily lives.
While acknowledging the potential costs of our increasingly digital identities, Granger reveals the positive effects—how we learn, grow, and thrive through deeper connections. She takes us on a tour through each layer of our lives, and how to enrich them online: navigating friendships, deepening relationships, teaching kids, exploring passions, building communities, making a difference, managing our time, empowering ourselves, and leaving a legacy.

View official listing on sxsw.com

Speakers
avatar for Sarah Granger

Sarah Granger

Author, The Digital Mystique
Sarah Granger is an award-winning digital media innovator and bestselling author of The Digital Mystique: How the Culture of Connectivity Can Empower Your Life — Online and Off. She has spent more than 25 years building technology and media ventures and her writing has reached millions... Read More →


Monday March 16, 2015 11:30am - 11:50am
ACC Ballroom G Austin Convention Center

12:00pm

Seducing Strangers: How to Get People to Buy What You’re Selling
An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.
Weltman identifies the four elements of selling – one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious – want to know more? That creates a sense of urgency – limited time offer! That increases market share – why we’re unique, or just better. That protects margins – thank you for your loyalty. Weltman explains how to employ these strategies. Advertising, he argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.
“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” – from the Foreword by Jon Hamm

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Speakers
JW

Joshua Weltman

Author / Seducing Strangers, How to Get People to Buy What You're Selling, Seducing Strangers, How To Get People To Buy What You're Selling


Monday March 16, 2015 12:00pm - 12:20pm
ACC Ballroom G Austin Convention Center

12:30pm

Engaged Journalism: Connecting With News Audiences
How are today’s journalists finding new ways to engage the audience they once took for granted? Jake Batsell has spent the past two years visiting innovative news organizations that are experimenting with new methods to connect with – and yes, monetize – their readers, viewers, and digital users. Batsell, an assistant professor of journalism at Southern Methodist University and a visiting research fellow at The Texas Tribune, conducted interviews with more than 100 journalists across the United States and United Kingdom for his forthcoming book, Engaged Journalism: Connecting With Digitally Empowered News Audiences. The goal is to demonstrate that, at a time when news organizations are losing agenda-setting power, journalists can still thrive by earning their audience's attention through a combination of online technology and personal interaction.

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Speakers
avatar for Jake Batsell

Jake Batsell

Asst Professor, Southern Methodist University
Jake Batsell is an assistant professor at Southern Methodist University’s Division of Journalism in Dallas, where he teaches digital journalism and media entrepreneurship. He conducts academic research on audience engagement, media convergence and emerging mobile platforms. Batsell... Read More →


Monday March 16, 2015 12:30pm - 12:50pm
ACC Ballroom G Austin Convention Center

1:00pm

Trendology: Capitalizing on RTM with Social Data
Real-time marketing is taking over the digital world. Over the last few years, savvy brands have discovered how to engage with a captive audience in real-time around high profile events like the Super Bowl, World Cup, or Grammy's. But let's face it, those events don't happen everyday. Today's marketing challenge lies in the ability to be relevant on a daily basis to an audience whose attention shifts every day and every hour. In fact, big brands that are taking a data-driven approach to leverage these daily trends can, on average, double their social engagement levels.
In this reading, Chris Kerns, author of the newly published Trendology and Spredfast's director of research and analytics, will share the value of real-time marketing across over 100 of the biggest global brands, define best practices for measuring success, and reveal how brands can incorporate real-time marketing into a daily win for more effective relationship building and customer engagement in social.

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Monday March 16, 2015 1:00pm - 1:20pm
ACC Ballroom G Austin Convention Center

1:30pm

Startup Mixology: Tech Cocktail's Guide
Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here – it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.
Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is – and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media.
In the end, Startup Mixology is an optimistic book. You can do this – and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way – because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups.

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Speakers
avatar for Frank Gruber

Frank Gruber

CEO, Tech.Co
Frank Gruber is the co-founder, CEO and Executive Editor of Tech Cocktail, a new media and events company better connecting and amplifying the startup technology community by offering tech startup events, news and resources. Tech Cocktail covers tech startups and hosts events and... Read More →


Monday March 16, 2015 1:30pm - 1:50pm
ACC Ballroom G Austin Convention Center

3:00pm

Smaller Faster Lighter Denser Cheaper
In the face of today’s environmental and economic challenges, doomsayers preach that the only way to stave off disaster is for humans to reverse course: to de-industrialize, re-localize, ban the use of modern energy sources, and forswear prosperity. But in this provocative and optimistic rebuke to the catastrophists, Robert Bryce shows how innovation and the inexorable human desire to make things Smaller Faster Lighter Denser Cheaper is providing consumers with cheaper and more abundant energy, faster computing, lighter vehicles, and myriad other goods. That same desire is fostering unprecedented prosperity, greater liberty, and yes, better environmental protection.
Utilizing on-the-ground reporting from Ottawa to Panama City and Pittsburgh to Bakersfield, Bryce shows how we have, for centuries, been pushing for Smaller Faster solutions to our problems. From the vacuum tube, mass-produced fertilizer, and the printing press to mobile phones, nanotech, and advanced drill rigs, Bryce demonstrates how cutting-edge companies and breakthrough technologies have created a world in which people are living longer, freer, healthier, lives than at any time in human history.
The push toward Smaller Faster Lighter Denser Cheaper is happening across multiple sectors. Bryce profiles innovative individuals and companies, from long-established ones like Ford and Intel to upstarts like Aquion Energy and Khan Academy. And he zeroes in on the energy industry, proving that the future belongs to the high power density sources that can provide the enormous quantities of energy the world demands.
The tools we need to save the planet aren’t to be found in the technologies or lifestyles of the past. Nor must we sacrifice prosperity and human progress to ensure our survival. The catastrophists have been wrong since the days of Thomas Malthus. This is the time to embrace the innovators and businesses all over the world who are making things Smaller Faster Lighter Denser Cheaper.

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Speakers
avatar for Robert Bryce

Robert Bryce

Author/journalist/speaker, robertbryce.com


Monday March 16, 2015 3:00pm - 3:20pm
ACC Ballroom G Austin Convention Center

3:30pm

The Best Interface Is No Interface
Two years ago, Golden Krishna made waves with his keynote “The Best Interface is No Interface” at SXSW. Now, he’s back to read from his enthralling new book.

In an interface-driven world dominated by screens, it’s easy to get caught up looking for solutions in the confinement of a rectangle. Designer Golden Krishna is hoping to end this screen-based thinking.
Join Golden as he reads highlights from his upcoming book, "The Best Interface is No Interface” – originally an essay that went viral and led to an international lecture tour – that will challenge you to make beautiful technology that solves problems without using screens.
Don’t miss a unique and entertaining mashup reading from the book that design legend Donald Norman called “an irreverent crazy tirade” where the “irreverence is precisely what is needed today to get us out of the rut of bad, unintelligible, frustrating design.”

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Speakers
avatar for Golden Krishna

Golden Krishna

Designer, Zappos Labs


Monday March 16, 2015 3:30pm - 3:50pm
ACC Ballroom G Austin Convention Center

4:00pm

40 Days of Dating: An Experiment
When New York-based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit – could the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose.
What began as a small experiment between two friends became an Internet sensation, drawing five million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since.

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Speakers
avatar for Timothy Goodman

Timothy Goodman

Designer, Illustrator, Art Dir, Timothy Goodman Design
JW

Jessica Walsh

Designer, Illustrator, Art Dir, Sagmeister & Walsh


Monday March 16, 2015 4:00pm - 4:20pm
ACC Ballroom G Austin Convention Center

4:30pm

Online Trolling and Mainstream Culture
To quote a famous Internet meme, trolling is why we can't have nice things online. Or at least that's what we have been led to believe. In this provocative book, Whitney Phillips argues that trolling, widely condemned as obscene and deviant, actually fits comfortably within the contemporary media landscape. Trolling may be obscene, but, Phillips argues, it isn't all that deviant. Trolls' actions are born of and fueled by culturally sanctioned impulses – which are just as damaging as the trolls' most disruptive behaviors.
Phillips describes, for example, the relationship between trolling and sensationalist corporate media – pointing out that for trolls, exploitation is a leisure activity; for media, it's a business strategy. She shows how trolls, "the grimacing poster children for a socially networked world," align with social media. And she documents how trolls, in addition to parroting media tropes, also offer a grotesque pantomime of dominant cultural tropes, including gendered notions of dominance and success and an ideology of entitlement. We don't just have a trolling problem, Phillips argues; we have a culture problem. This Is Why We Can't Have Nice Things isn't only about trolls; it's about a culture in which trolls thrive.

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Speakers
avatar for Whitney Phillips

Whitney Phillips

Communication Lecturer, Humboldt State University
I have a BA in Philosophy from Humboldt State University (2004), an MFA in Creative Writing (fiction) from Emerson College (2007), and in 2012 received my PhD in English with a Digital Culture/Folklore structured emphasis from the University of Oregon. I am currently a Communication... Read More →


Monday March 16, 2015 4:30pm - 4:50pm
ACC Ballroom G Austin Convention Center

5:00pm

When Millennials Take Over
Whether we are ready for it or not, the future of business is here. It’s one in which companies must learn how to move faster, flatten their hierarchies, share more openly, and operate more digitally. This “new normal” is one in which social media has permanently shifted the balance of power between individuals and institutions, and the millennial generation (soon to be the largest generation in the workforce) is pushing us to be more transparent, decentralized, and collaborative. The result? Organizations of all sizes and from all industries – especially those who cling to outdated, conventional models – are struggling to stay relevant to customers, capitalize on opportunities in the marketplace, and attract top talent.
Successful companies, on the other hand, are shifting to embrace four key capacities that will drive the future of business: digital, clear, flat, and fast. These capacities generate the results that have been eluding so many organizations in the last decade: more engaged employees, higher-value customers, greater strategic agility, and stronger, magnetic cultures. These ideas make intuitive sense to Millennials, who are now moving into management positions, but more importantly they are at the heart of companies with the strongest and most powerful cultures – organizations that are thriving in today’s disruptive, fast-paced, and technology-driven world.
Drawing on both innovative case studies and research on Millennials in the workplace, When Millennials Take Over delivers concrete, actionable advice you can use to set your company apart as a leader rather than a follower.

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Speakers
MG

Maddie Grant

Digital Strategist, Culture That Works
Maddie Grant is an expert digital strategist who has helped hundreds of organizations engage with their customer base and build capacity for using social media and online communities to achieve business results. In addition to her work through her consulting firm Culture That Works... Read More →
avatar for Jamie Notter

Jamie Notter

Consultant, Culture That Works
Jamie Notter is a founding partner of Culture That Works, where he helps organizations create remarkable cultures, attract the best employees and most loyal customers, and thrive in the digital age. Jamie is an accomplished speaker, author, and consultant, with deep expertise in leadership... Read More →


Monday March 16, 2015 5:00pm - 5:20pm
ACC Ballroom G Austin Convention Center

5:30pm

Author Power: Profit Before You Publish
Author Power reveals case studies and how-to scenarios for authors to empower themselves to generate income and enhance distribution before (and after) publishing. It is packed with invaluable information, stories, road maps, and experiences about how to empower yourself as an author, publisher, marketer, and impresario. The Impresario is like the book conductor who pushes your publishing forward. You must be a passionate impresario (producer who handles finances and pulls everything together) to ensure a profitable book and success story.
This is a comprehensive approach to a new way of publishing that puts the economic power in the pen and wallet of the author to continue to create and build win-wins for authors, publishers, and additional value for readers. This book teaches you how to leverage the advent of technology and changing economic models to protect the livelihood of the creator. It guides impresario authors through every step in a new way of publishing, whether it’s self-publishing, hybrid or partnership publishing, or even traditional publishing. It opens the pages and shifts the paradigm to honor the words of expression, new ideas, and the inherent foundations of democracy. Are you ready?

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Speakers
avatar for Lynn Isenberg

Lynn Isenberg

CCO, Brand of Representatives
Lynn Isenberg is an author, film/TV writer, literary branded entertainment marketing manager and strategist for writers and media companies, and founder of the Hollywood LIT Retreat. She has appeared on CBS, NBC, NPR, NYT, MSN and Business Week and holds a B.A. in Literature & Film... Read More →


Monday March 16, 2015 5:30pm - 5:50pm
ACC Ballroom G Austin Convention Center