Loading…
Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Interactive [clear filter]
Friday, March 13
 

8:00am

Tech Breakfast & Coffee
Want to slow down that morning rush? Stop by the Vault for a cup of pour over coffee and chat about what you’ve seen and what you’re looking forward to at this year’s festival.

View official listing on sxsw.com

Friday March 13, 2015 8:00am - 9:00am
Capital One 6th & Congress 106 E 6th St

8:30am

Execs, Start-Ups or Change Agents: Who Will Determine the #NewWayToWork? Brought to you By Social Media Today
Breakfast and discussion about how people and technology are transforming businesses. Join us as we discuss the new way to work. Request your invitation here: http://bit.ly/SMTSXSW

View official listing on sxsw.com

Friday March 13, 2015 8:30am - 10:30am
The W 200 Lavaca St

9:30am

Innovation Healthcare Beyond Medical Devices
Much of the innovation in the healthcare space is taking place in the lab at the University level. How can we innovate in this space beyond medical device technology?

View official listing on sxsw.com

Speakers
IM

Ikkei Matsuda

SARR, LLC
avatar for Jon Werner

Jon Werner

Innovation Explorer, Adidas America
Jon is a member of the Digital Sports team at adidas working with strategic partners, external 3rd party developers, future mobile and wearable experiences and is always searching for the next big thing at the intersection of sport and technology.


Friday March 13, 2015 9:30am - 10:30am
Austin City Hall 301 W 2nd St

9:30am

Ping Pong Mania! Building an Interactive Data Experience
A deep dive on how we built an Elo rating system for intra-team ping-pong ranking. Bring your Processing IDE and iPython notebook to follow along. #PingPongMania

View official listing on sxsw.com

Friday March 13, 2015 9:30am - 10:30am
Capital One 6th & Congress 106 E 6th St

10:00am

Samsung Studio: Blogger Lounge
Access Interactive Badge, Gold Badge, Platinum Badge

View official listing on sxsw.com

Friday March 13, 2015 10:00am - 6:00pm
Samsung Studio 333 E 2nd St

10:15am

Welcome to SXSW Interactive
Welcome to the 2015 SXSW Interactive Festival. We're excited that you'll be joining us for five days of amazing programming and networking events. SXSW is a community event, so we invite you to come kick off the event with us. In this session, hear Hugh Forrest talk about SXSW Interactive 2015, plus you can ask questions about this year's event and introduce yourself to other attendees.

View official listing on sxsw.com

Speakers
avatar for Hugh Forrest

Hugh Forrest

IA Dir, SXSW STAFF
Forrest serves as the Director of the South by Southwest Interactive (SXSWi) Festival, where he guides the overall vision for the event as well as directs panel programming. He also spends much of his time with the all-consuming task of community management. Forrest graduated from... Read More →


Friday March 13, 2015 10:15am - 10:45am
ACC Exhibit Hall 5 Austin Convention Center

10:30am

Evergreen: Cultivating Enduring Customer Loyalty
Loyal customers are the beating heart of every great business.
So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.
A better solution is to shift resources from attracting new customers to engaging the base – the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies (character, community, and content), build loyalty programs that turn satisfied customers into enthusiastic advocates, nurture profitable customers while pruning those who sap time and money, inject authenticity into social media communications, and invert the expectations gap that can drive customers away.
Evergreen helps anyone merge high-tech tools with a personal touch to forge lasting bonds and steady profits.

View official listing on sxsw.com

Speakers
avatar for Noah Fleming

Noah Fleming

Pres, Fleming Consulting & Co
As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.


Friday March 13, 2015 10:30am - 10:50am
ACC Ballroom G Austin Convention Center

11:00am

Book Signing: Noah Fleming
Noah Fleming will appear at the SX Bookstore to sign copies of Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving.

View official listing on sxsw.com

Speakers
avatar for Noah Fleming

Noah Fleming

Pres, Fleming Consulting & Co
As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.


Friday March 13, 2015 11:00am - 11:20am
ACC Ballroom G Foyer Austin Convention Center

11:00am

Get Big Things Done with Connectional Intelligence
For the first time in history we’re all in touch with one another digitally, but how connected are we when it comes to getting big things done?
Yes, it’s good to have “friends” who “like” you or contacts that can help you get a new job. However, solving big problems, creating amazing products, changing social policy, and discovering a cure that saves lives are all much more meaningful than sitting at a laptop and giving a thumbs up to a post or feverishly playing a game. That’s what Connectional Intelligence is all about.
Connectional Intelligence is the human capability to pool knowledge and ambition towards big, significant ends. It quickly, efficiently, and creatively helps individuals enlist helpers, analyze information, and find solutions. Learn how to use it and harness it in this reading with leading expert and author, Erica Dhawan.

View official listing on sxsw.com

Speakers
avatar for Erica Dhawan

Erica Dhawan

CEO, Cotential
Erica Dhawan is the co-author of the new book: Get Big Things Done: The Power of Connectional Intelligence. She is a globally recognized leadership expert and keynote speaker who is driving innovation across cultures and generations. Considered to be one of the today’s most provocative... Read More →


Friday March 13, 2015 11:00am - 11:20am
ACC Ballroom G Austin Convention Center

11:00am

Big Data and AI Need Each Other And You Need Both
An average company in 15 of the 17 U.S. commercial sectors has more data in its systems than the Library of Congress. Yet, the companies benefitting most from data are the big data companies themselves (47% of the growth for top 50 public cloud companies is driven by big data). For everyone else, beyond thought leadership, will Artificial Intelligence be the catalyst that brings ROI & tangible asset value to data? Whether you’re a large company or a startup, the cross section of big data and A.I. will help you find new sources of revenue, drive new products, help win and keep loyal customers & enhance customer experience. A 2013 Oxford University study found that A.I. technology could soon take over nearly half of all U.S. jobs. Scary for some, but also a huge opportunity for entrepreneurs in this space. In this session our panelists will help us understand if Big Data will fuel the growth of A.I. or if A.I. will be the key to unlocking Big Data. Either way, this future is upon us.
Presented by Umbel

View official listing on sxsw.com

Speakers
avatar for Ganesh Bell

Ganesh Bell

Chief Digital Officer & GM Software & Analytics, General Electric
AH

Amir Husain

Pres and CEO, Sparkcognition Inc
MM

Maher Masri

Partner, McKinsey & Company
MS

Manoj Saxena

Managing Dir, The Entrepreneur's Fund
MS

Michael Stewart

Chairman CEO, Lucid Holdings Inc


Friday March 13, 2015 11:00am - 12:00pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

11:00am

Designing for Trust
The technology industry is on a quest to build frictionless, seemingly magical, experiences for our users. In the effort to design the simplest experiences possible, we exploit troves of personal data, and make important choices for our users. Unfortunately, simplicity is often at odds with transparency. If we don’t tread carefully, we can obscure critical context from users, and our magical experiences can start to feel creepy. So how do we build trust directly into the UX of our products?
In this session, we will review some of the factors that engender trust, like reputation, transparency and consent. We’ll also explore some real world examples of products that do a great job of establishing trust, and some others that...miss the mark. We should all walk out with a better understanding of the issues surrounding privacy and trust, as well as some practical tools for making our own apps and software products more trustworthy.

View official listing on sxsw.com

Speakers
avatar for Michael Boeke

Michael Boeke

Co-founder/Product Designer, Synap
Michael Boeke is a designer, product guy, and startup veteran, who is currently developing a new product. He focuses on applying a designer's approach and modern technology to shake-up traditional (boring) industries.


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon D 110 E 2nd St

11:00am

Digital Diversity: How Culture Impacts Digital
We are becoming an increasingly diverse nation. In the U.S. alone, there is a new majority of people in seven of the nation's 15 largest cities. The change in these cultural dynamics provides new opportunities for businesses. And coupled with the rapid acceleration of new online trends in every part of the world, marketers need new strategies and approaches to connect with all of the people that matter to them.
To understand the role culture plays in the lives of three major groups: U.S. Hispanics, Asian Americans and African Americans, Facebook and Ipsos Media CT have partnered together. In this presentation, our teams will illustrate how culture influences attitudes, behaviors and priorities and how that influences the way people communicate online. We will also describe the expectations of multicultural consumers, plus explore how brands can engage with people in culturally relevant ways.

View official listing on sxsw.com

Speakers
avatar for Virginia Lennon

Virginia Lennon

SVP, Partnerships, Ipsos MediaCT
Virginia Lennon has over 20 years of market experience developing and executing research studies among U.S. Hispanic and Multicultural populations. As lead Multicultural Specialist, Virginia partners with Ipsos MediaCT clients to help them identify important trends and gain meaningful... Read More →
avatar for Christian Martinez

Christian Martinez

Head of US Multicultural Sales, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook, an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the company's sales initiatives focused on the US Hispanic market, and... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

11:00am

How to Own The Conversation: Launching the MKC
Every minute counts and that’s why we thoroughly planned our entire campaign for the new Lincoln MKC. By combining a creative story line and the unmistakable talent of Matthew McConaughey with real-time social content through a Twitter partnership, we were able to propel our campaign from a simple TV commercial into the pinnacle of social conversation. This discussion will illustrate how the Lincoln Motor Company and our advertising partner, Hudson Rouge, developed a real-time campaign that transformed a small story line into a culture.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Adam Flanagan

Adam Flanagan

Assoc Creative Dir, Team Detroit LLC d/b/a Hudson Rouge
avatar for Robert Pietsch

Robert Pietsch

Head of U.S. Autos, Twitter
CR

Chad Rumminger

Client Partner, Twitter
Driven, Passionate and Experienced consumer marketing, advertising & media professional with over 13 years in the advertising, sales & marketing fields focusing primarily on consumer, sports, film and automotive accounts. Through the professional development years, I have lead and... Read More →
avatar for Sarah Shanfield

Sarah Shanfield

Editorial Mgr Brand Publishing, Hudson Rouge
SS

Scott Steiner

SVP, Group Total Communications Dir, Hudson Rouge


Friday March 13, 2015 11:00am - 12:00pm
Palm Door on Sixth Main Stage 508 E 6th St

11:00am

Neuroplasticity and Tech: Why Brands Have to Change
With the major shifts of the web, social media and mobile, and the levels of messaging they've ushered in, the nature and pace of change heralded by the age of technology is unprecedented.
Since every new experience changes our brains, we set out to explore the question: What is looking at our inbox and phone 100s of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall?
We will get specific about the concept of ‘neuroplasticity’ and share our latest research on how technology is fundamentally altering the way we connect. Working with neuroscience experts, we explore the challenge to marketers in the digital age – whether technology represents a new way of communicating, or if it requires us to communicate in new ways.

As technology continues to dominate our lives, we will discuss our evolving relationship with it – and the ways in which brands can ensure they play a positive role in this process.

View official listing on sxsw.com

Speakers
avatar for Dan Machen

Dan Machen

Innovation Dir, HeyHuman
Dan joined Hey Human – a London creative agency – in 2007 as a Senior Planner and now drives their strategic vision as Director of Innovation.
avatar for Felix Morgan

Felix Morgan

Innovator, HeyHuman
Felix works in strategic innovation for a group of UK creative agencies called HeyHuman. He has over 4 years experience advising blue chip clients (Sony, Unilever, Mars, Mondelez, etc) on the relationship between people's behaviours and technology, and the role brands can play to... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

11:00am

Next Nature: How Technology Becomes Nature
From stone-axes to mobile phones, throughout history people have given birth to a wide range of technologies. Today, our technological environment has become so complex, omnipresent and autonomous that we start to perceive it as a nature of its own. Yet, despite our deep-rooted relationship with technology, most of us are still relatively unaware of how new technologies are introduced, accepted or discarded within our society. Dr. Van Mensvoort will show how technology becomes nature in seven steps and what engineers, inventors, designers and entrepreneurs can learn from that.

View official listing on sxsw.com

Speakers
avatar for Koert van Mensvoort

Koert van Mensvoort

Dir, Next Nature Network
Dr. Koert van Mensvoort is an artist and philosopher best known for his work on the philosophical concept of Next Nature, which revolves around the idea that our technological environment has become so complex, omnipresent and autonomous that it is best perceived as a nature of its... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon 3 110 E 2nd St

11:00am

Pocket Full of Dynamite: Making the Mobile Web 3D
The mobile web continues to explode in popularity. As people spend more and more of their time there, they are seeking richer and more immersive experiences, and marketers are racing to make them. At the forefront of this revolution is WebGL, which brings a new way to create beautifully rendered 3d content on the web, most excitingly on mobile. With this new power, there are also new creative and production challenges to face. These constraints extend far beyond the development process alone, with implications on the strategy and creative vision more broadly. In this talk, Hai Nguyen (Creative Technology Lead) and Shana Opperman (Producer) from Google’s Art, Copy & Code team pull back the curtain on what they’ve learned developing WebGL-based experiences with brands such as Nike and Target. They’ll also provide some thoughts on what developments will take place in the near future with mobile web experiences.
Presented by Google

View official listing on sxsw.com

Speakers
HN

Hai Nguyen

Creative Technology Lead, Google
avatar for Shana Opperman

Shana Opperman

Producer, Google
Shana is a lead producer on Google's Art Copy & Code team, a group whose goal is to help invent the future of marketing through partnerships with forward-thinking brands and agencies. She bridges together creative, technology, media and product to explore new approaches to how digital... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

11:00am

ReleaseIt at SXSW: Round 1
Ready to be dazzled? Emceed by Trey Bowles, ReleaseIt at SXSW is a platform for companies to launch their new an innovative product or service in Startup Village. A panel of industry experts including Evan Burfield, Marc Nager and Susan Amat will evaluate which company is most likely to succeed in the marketplace.
The first group of companies to compete include:
CordCruncher
Henderson, NV
A unique elastic sleeve to manage cord length for electronic devices.
retirement plans.
Come back for round two of ReleaseIt at 12:30pm to hear from the second group of finalists and to see the 2015 winner announcement!

View official listing on sxsw.com

Speakers
avatar for Susan Amat

Susan Amat

Founder & CEO, Venture Hive
Dr. Susan Amat is the founder of Venture Hive, an entrepreneurship education company that supports governments and municipalities in developing innovation ecosystems through K-12, university, and incubator/accelerator programs. A serial entrepreneur, she built businesses in the entertainment... Read More →
avatar for Trey Bowles

Trey Bowles

CEO, The Dallas Entrepreneur Center
EB

Evan Burfield

Co-Founder & Co-CEO, 1776
SC

Shauna Causey

VP, EveryMove
avatar for Marc Nager

Marc Nager

CEO, UP Global


Friday March 13, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon B 500 E 4th St

11:00am

Revamping Photoshop for Screen Design
Come join us as we dig into the full and behind-the-scenes story on the revamping of Photoshop for screen design. For the past two years, a small group of designers, researchers, and management has been talking with and reaching out to Photoshop's design users. We listened to the complaints, we smiled at the praise, but most importantly we learned. And with that knowledge we've set into motion a number of responses meant to improve designer workflows. As we weave in and out of this story on how an iconic piece of software is being transformed to meet new demands, we'll share new projects (and perhaps products :) that the team has been working hard on. Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Zorana Gee

Zorana Gee

Sr Photoshop PM, Adobe Systems Inc
Zorana Gee is a Senior Product Manager on the Photoshop team. She has been on the Photoshop team for over 14 years and has been involved with giving direction and scope for a variety of feature areas for both photographers and designers. Zorana has also been instrumental in driving... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon E 110 E 2nd St

11:00am

Simple Ways to Massively Increase Your Content
There are reasons content marketing has become a business priority. When done right, it improves search rankings, fuels social media initiatives and it’s the foundation of successful email marketing. But one or two stories published to a company website each month isn’t enough to achieve success. For the best results, you need to multiply your mix of content type by customer personas, by phases of the engagement funnel and by social media channels. Do the content marketing math and you’ll realize that you need thousands of articles to fill your sales funnel. This presentation shows you how to bring people and resources together to grow your business through content marketing. We feature a live case study from NBC Sports on the challenges of managing social media content needs for a sports media corporation, across multiple stakeholder groups with varied business goals. These demands include both daily social efforts as well as major sporting events like Super Bowl and The Olympics. Presented by Oracle.

View official listing on sxsw.com

Speakers
avatar for Kaila Garrison

Kaila Garrison

Sr Prod Marketer, Oracle Marketing Cloud
Kaila Garrison leads product marketing for Oracle's B2C Cross-Channel Marketing Solutions. As a strategic marketer, Kaila is responsible for developing go-to-market plans, content, and messaging for the Oracle's B2C Cross-Channel Marketing Solutions, which includes presentations... Read More →
avatar for Lyndsay Iorio Signor

Lyndsay Iorio Signor

Dir/Social Media Mktg, NBC Sports
Lyndsay Iorio Signor was promoted to Director, Social Media Marketing, NBC Sports and Olympics in January, 2013. She is responsible for overseeing social media strategy and the day-to-day social media initiatives and operations for content surrounding the sports that air primarily... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

11:00am

SXSW Global Connections Kickoff
Attending SXSW Interactive from outside the US? Then come to the Global Connections Kick Off to learn more about how you can maximize your time in Austin to take your career to the next level. This session will feature a number of short, micro-talks from leaders of the Central Texas startup ecosystem. Even if you are not from out of the country, you will want to part of this special session.

View official listing on sxsw.com

Friday March 13, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon H 500 E 4th St

11:00am

SXSW Home Room
Attend a SXSW Home Room session to achieve a few goals: first and foremost, you'll get tips from SXSW staff on the most compelling content and networking events for that day. These SXSW Home Room sessions are also a great way to meet other registrants with similar interests as yours. Strong one-on-one connections are the key to maximizing your SXSW experience!

View official listing on sxsw.com

Speakers
avatar for Kelly Krause

Kelly Krause

IA Publicist, SXSW STAFF
avatar for Monica Sack

Monica Sack

IA Speaker Asst Coord, SXSW STAFF


Friday March 13, 2015 11:00am - 12:00pm
ACC Room 9ABC Austin Convention Center

11:00am

Synthetic Biology: Learn, Do, and Dream
This panel will explore the advancement of biotechnology education through entry-level technologies, such as Rapid DNA Prototyping (RDP) Kits, #ScienceHacks (sciencehack.synbiota.com), the Synbiota platform (synbiota.com), as well as other citizen science initiatives in synthetic biology. The panelists will explore the implications for security and education as these technologies enter the workplaces and minds of newbie scientists.
Novice-welcoming synbio and biohacker projects that get science enthusiasts “learning by doing” have dramatically transformed the shape of the potential future scientist’s gateway into synthetic biology, and have influenced the direction of regulatory and policy making efforts. At the same time, they have extended and enriched the toolkits of traditional researchers in exciting scientific cases that will be explored.

View official listing on sxsw.com

Speakers
avatar for Rob Carlson

Rob Carlson

Managing Director, Bioeconomy Capital
Rob Carlson is the Managing Director at Bioeconomy Capital, which invests in early stage biotechnology companies, and is a Principal at Biodesic, a consulting firm that focuses on strategy, security, and engineering at the intersection of biotechnology and the economy.
avatar for Connor Dickie

Connor Dickie

CEO, Synbiota
Connor Dickie co-founded Synbiota to accelerate biotechnology R&D. Synbiota is a rapid prototyping software/wetware platform that puts the power of life into the hands of scientists and enthusiasts around the globe. Connor is an alumnus of the MIT Media Lab where he created context-sensitive... Read More →
avatar for Joi Ito

Joi Ito

Dir, MIT Media Lab
Joichi Ito is the Director of the MIT Media Lab. He is a Board Member of Sony Corporation, The New York Times Company, The MacArthur Foundation, The Knight Foundation, The Mozilla Foundation and co-founder and board member of Digital Garage. He has created numerous Internet companies... Read More →
avatar for Orkan Telhan

Orkan Telhan

Professor, University of Pennsylvania
Orkan Telhan is interdisciplinary artist, designer and researcher whose investigations focus on the design of interrogative objects, interfaces, and media, engaging with critical issues in social, cultural, and environmental responsibility. Telhan is Assistant Professor of Fine Arts... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon 2 110 E 2nd St

11:00am

The Climate Crisis: Challenge & Opportunity
2015 is a critical year for climate action.
The costs of carbon pollution have never been more clear: stronger storms, bigger floods and mudslides, deeper droughts, worsening fires, hotter temperatures, spreading tropical diseases, melting ice and rising seas, all brought on by our reckless pollution of the atmosphere—and yet there is hope.
This December, world leaders will gather in Paris to adopt a new global agreement to solve the climate crisis. Their meeting will take place as prices for clean, renewable electricity continue to plummet, demand for climate action continues to grow and governments take bold action.
In his session, former Vice President Al Gore will discuss the need for climate action, Live Earth: Road to Paris and the way forward for our civilization.

View official listing on sxsw.com

Speakers
avatar for Al Gore

Al Gore

Former VP & Chairman/ Climate Reality Project, The Climate Reality Project
Former Vice President Al Gore is co-founder and chairman of Generation Investment Management. He is a senior partner at Kleiner Perkins Caufield & Byers, and a member of Apple, Inc.'s board of directors. Gore spends the majority of his time as chairman of The Climate Reality Project... Read More →


Friday March 13, 2015 11:00am - 12:00pm
ACC Exhibit Hall 5 Austin Convention Center

11:00am

Turbocharging Social Activism with Data Standards
Turbocharging Social Activism with Data Standards: From Marriage Equality to International Human Rights. There are a million different systems & tools available to organizations doing policy & advocacy work - why is moving data between them so damn hard? Shouldn’t we have figured this out by now? Well, there is hope: the Open Supporter Data Interface (OSDI) is a common API defined by a critical mass of progressive vendors and organizations that allows for data to move easily between systems.
The existence of a common API reduces customer costs related to moving data between different systems & enhances the ability of innovators to create products for the marketplace. Data silos & closed systems have hampered the progressive movement since its inception. OSDI changes that by helping tools "talk" to each other while keeping data in sync. It puts the client, not the tool, more in control when integrating.

View official listing on sxsw.com

Speakers
avatar for Tim Anderegg

Tim Anderegg

Dir of Data & Tech, New Organizing Institute
Tim Anderegg grew up in North Dakota and developed an interest in computers and politics at an early age to escape from the cold and make a difference in the world, respectively. After attending college in Southern California (for similar reasons), he moved to Washington DC to pursue... Read More →
avatar for Gayatri Bhalla

Gayatri Bhalla

COO, Catalist
At Catalist, Gayatri serves as COO and oversees operations and strategic partnerships. She began her career on Capitol Hill and on campaigns. Gayatri earned her MBA from the Yale School of Management and went on to a career in management consulting and marketing strategy. She has... Read More →
avatar for Josh Cohen

Josh Cohen

Founder & Chairman, Open Supporter Data Interface
Josh Cohen is a software professional, gay activist and the Founder and Chairman of the Open Supporter Data Interface Project (OSDI). The OSDI effort seeks lower integration costs and increase innovation by defining common APIand data structures for interoperability among products... Read More →
JR

Jason Rosenbaum

Director of Technology, Action Network
Jason Rosenbaum is a musician, organizer, and developer living in Washington, DC. After helping win health care reform at Health Care for America Now, he was brought on as a Senior Online Campaign Director at the Progressive Change Campaign Committee in 2010. While there, he helped... Read More →


Friday March 13, 2015 11:00am - 12:00pm
ACC Room 10AB Austin Convention Center

11:00am

Under the Hood at Capital One Labs: Our Tech Stack and Tools
Join us for a quick overview of the technologies powering Capital One Labs, the team of Capital One innovators charged with re-imagining banking as we know it.

View official listing on sxsw.com

Friday March 13, 2015 11:00am - 12:00pm
Capital One 6th & Congress 106 E 6th St

11:00am

What Is A Brand Now Anyway?
It used to be so simple. Brands were meant to assure the quality of a product that manufacturers sold and consumers bought. But in the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve now? Digital platforms invite, almost require that producers have voices, hold conversations, build relationships – behave more like people than manufacturers. And now consumers themselves take an active role in shaping the reputation and nature of brands almost in real time. Reputations can be sullied so quickly online, but can they be rebuilt and reformed? We ask three prominent brand marketers to reflect on the big question – how has the digital revolution changed the value and purpose of a brand?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Laura Gordon

Laura Gordon

VP Brand Innovation, 7-Eleven
Laura Gordon is 7-Eleven’s Vice President, Marketing and Brand Innovation. In this role Laura is responsible for the overall development and execution of marketing initiatives for 7-Eleven products and services in the United States and Canada. In addition, Laura leads our efforts... Read More →
avatar for Vinoo Vijay

Vinoo Vijay

Exec VP/Chief Mktg Officer, TD Bank
Vinoo Vijay is Chief Marketing Officer and Head of Corporate and Public Affairs at TD Bank, America’s Most Convenient Bank®. In his role, he is responsible for overseeing all marketing initiatives and branding strategies at TD Bank.
avatar for Russell Wager

Russell Wager

VP Mktg, Mazda
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with more than 25 years of experience, is responsible for print and electronic advertising... Read More →
JW

James Ward

EVP Chief Strategy & Integration Officer, Doner Partners LLC


Friday March 13, 2015 11:00am - 12:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

11:00am

What Marketers Can Learn From Political Campaigns
From the emergence of mass media via Television, political campaigns have used the medium with great effect to build belief in their candidates. From Eisenhower’s patriotic “I like Ike” campaign, to LBJ’s “Daisy Girl” commercial, campaigns used the broad appeal of television to create belief.
Today, technology has democratized conversations and put power into the hands of real people—emphasis on real.
What can Madison Avenue learn from this transformation?
In this panel, we’ll discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions on behalf of the things they care about, brands can create a community of advocates prepared to act on their behalf anytime, anywhere.
Presented By Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Peter Bouchard

Peter Bouchard

Dir of Media, Civis Analytics
Peter Bouchard is Director of Media Analytics at Civis Analytics, the brain behind the media analysis that will drive advertising campaigns and empower clients with the most strategic, innovative and competitive media campaigns across television, digital and mobile screens.
avatar for Rich Mintz

Rich Mintz

Exec VP, Blue State Digital
Rich is Executive Vice President at Blue State Digital, a WPP Group company. He provides executive sponsorship and senior program support to many of BSD’s most significant strategy engagements in the nonprofit, advocacy, and corporate markets. Over his twenty years working in direct... Read More →
avatar for Michelle Mullineaux

Michelle Mullineaux

VP, Marketing, Blue State Digital
Michelle is Vice President of Marketing at Blue State Digital, a creative agency and tech shop that partners with some of the world’s leading brands, campaigns, nonprofits, and cultural institutions to inspire and mobilize people. Over her twenty-year career she has operated at... Read More →
avatar for David Murphy

David Murphy

Pres - US, Team Detroit
David is passionate about inspiring teams to embrace new marketing, media and digital innovations. He has put this passion to work for some of world’s best-known companies, including Ford, Toyota, Land Rover, Coca-Cola Company, Sony, Dell, P&G, Hilton and United Airlines.


Friday March 13, 2015 11:00am - 12:00pm
Trinity Hall Trinity Hall 311 E 5th

11:00am

Create Your Own KindSign to Inspire Your Community
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed.
Since the first urban environments of the Roman Empire, to modern day metropolises, our cities have been filled with physical signage that passively direct, lead, and inform our actions and behavior. Many of these signs communicate to us a universal civic code of etiquette, reminding us not to litter, pick up after your dog, and slow down because a school is near. Noun Project is expanding on this idea with KindSigns, an art project that encourages everyday citizens to create signs that communicate personalized, provocative messages to challenge, inspire and delight those around them.
Join Noun Project in an exciting workshop where you will create your own KindSign with a powerful pictographic messages. Participants will learn the fundamentals of visual communication and semiotics, how to create an icon, and finally will get the chance to help inspire others.
The workshop will kick off with a presentation about the power of visual communication. Then during the next hour, you will play a game designed to help generate ideas for your own KindSign. After this participants will sketch out their ideas. Finally the last 30 mins will be spent on group presentations.
After the event, The Noun Project will transform the sketches into polished icons, and print the designs on signage. The final aluminum signage, containing both message & pictogram, will be mailed to each participant to share in their own built environment.

View official listing on sxsw.com

Speakers
avatar for Edward Boatman

Edward Boatman

Chief Creative Officer, The Noun Project
Edward is a designer and creative thinker that can always find beauty and inspiration in the world around him. Edward is one of the founders of The Noun Project, a growing open sourced visual dictionary of the symbols and icons that form the world’s visual language. Trained in design... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 307 110 E 2nd St

11:00am

Data Science Without Being a Data Scientist
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Minimal experience with coding.
What to Bring:
Please bring your laptop.
Attendees will get the most out of the workshop if they have access to Mathematica and Wolfram Cloud. Please download prior to the workshop. A free trial version of Mathematica is available here: https://www.wolfram.com/mathematica/trial/ To access Wolfram Cloud, please follow this link, select "Wolfram Programming Cloud" and create an account: http://www.wolframcloud.com/
Today, far more data is being generated than is ever properly analyzed. Making data easier to analyze will benefit everyone, from the corner ice-cream store and budding student to Walmart and the World Bank. Unfortunately, today's tools make data science the province of a small group of experts, limiting the potential impact of all this new data. In this workshop, we will walk you through the basic steps of data science work, and show you how next-generation tools can remove much of the complex drudgery that limit data science to a privileged few. The workshop will be interactive: all participants will start with a browser and end with a multiple data science applications in the cloud. We'll wrap up by discussing the future of data science.
During this workshop you will:
- Get an overview of what data science is
- Get practical experience with data science techniques
- See how the next generation data science tools can unlock powerful, automated data science workflows
This two and a half hour long workshop will go as follows: The first 45 minutes will be an overview and discussion session, followed by a 15 minute break. We will then break into groups for a hands-on session of 1h15. The last 15 minutes will be a wrap-up discussion.

View official listing on sxsw.com

Speakers
avatar for Etienne Bernard

Etienne Bernard

Research Assoc/Advanced Research Group, Wolfram Research
Etienne Bernard holds a PhD in statistical physics from ENS Paris. During in thesis "Algorithms and applications of the Monte Carlo method: two-dimensional melting and perfect sampling", he designed Markov-chain Monte Carlo algorithms in order to solve physics problems. He then worked... Read More →
avatar for Taliesin Beynon

Taliesin Beynon

Mgr & Dev Lead Advanced Research Group, Wolfram Research
Taliesin Beynon leads the Advanced Research Group at Wolfram Research, where he works on various data science and Wolfram Language-related projects. Taliesin has been with Wolfram Research for four and a half years. Previously, he worked at cloud computing and computer vision startups... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Salon H 110 E 2nd St

11:00am

Designing Your Future with the Connected Car
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
N/A. This workshop is open to all. Roadtrippers, everyday commuters, car hobbyists, and automakers are all invited to attend.
What to Bring:
Please bring an open mind and a willingness to participate in activities.
Vehicles continue to grow smarter and more connected. From cars that interact with our homes and cities to driverless cars that chauffeur us wherever we want to go, the next ten years will see a fundamental shift in the way we engage with our cars and the role they play in our lives.
Magazines and concept videos are beginning to show what this connected future might look like. But as drivers, passengers, and pedestrians, what does the connected car mean for the way we live? What role will the connected car have in the way that we do our work and care for our families? How will it change the great American road trip?
Join frog as we take a user-centered design approach to explore the future of the connected car. In a two-and-a-half-hour workshop, we will discuss the changing relationship we have with cars now, explore the technological changes we might see in the near future, and sketch out a range of concepts and future experiences that the connected car will enable.
Takeaways - This workshop will provide attendees with:
* An overview of the latest in automotive trends and technology
* A range of new connected car concepts focusing on how they will fit into our daily lives
* Experience using the user-centered design approach
* Fun! Through a unique, hands-on and highly creative workshop
Agenda: After spending time up front covering the latest trends in connected car technology (15 minutes) we’ll break into groups to explore and inspire new concepts with user-centered methods and scenario based ideation (60 minutes). After a short break, we’ll spend 45 minutes to bring these concepts to life with various tools including our new Story Board Photo Booth. The last 30 minutes is for team presentations. This will be a fast-paced, hands-on workshop that will give attendees the opportunity to be creative and collaborative.

View official listing on sxsw.com

Speakers
CE

Cobie Everdell

Creative Dir, frog
Cobie is a creative director at frog, a global product design and strategy firm, and has focused his 9-year career on developing exceptional new products and services. His passion centers on leveraging a deep understanding of user needs and workflows to inspire compelling design solutions... Read More →
avatar for Diny Huang

Diny Huang

Program Manager, frog
As a Program Manager in frog's San Francisco studio, Diny has led several digital and physical design programs. She has worked with a variety of Fortune 500 companies, startups, and nonprofits. She brings a passion for getting things done and empathy for the needs of end user while... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St

11:00am

How to Keep Ideas Alive After SXSW
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed to bring.
No matter where you work in marketing—agency, client, vendor, etc.—you leave SXSW with a ton of inspiration and ideas. Unfortunately, very few ideas actually make it all the way from the mere idea stage and into a live campaign. And, the truth is, getting something out the door that is a new, innovative and interesting is often more difficult and expensive than we anticipate. In this workshop, we offer a chance to reflect on and digest some of your SXSW experience by strategizing ways you can sell them in when you get home. For example, we will review scenarios such as a web app, a social campaign, and a cool piece of connected hardware and play through the real-life situations that would help you make them apart of a plan and bring them to market. To make things more fun (and realistic) we’ll break into teams to develop the solutions – then rank each teams outcome with a likelihood of success.

View official listing on sxsw.com

Speakers
avatar for Christian Dodd

Christian Dodd

VP, User Experience Strategy Dir, Cramer-Krasselt
Christian Dodd is fascinated by the way digital tools fundamentally alter the way people communicate with each other, both as individuals and as representatives of businesses and brands. The last 5+ years at C-K have allowed Christian the opportunity to help Porsche attract and communicate... Read More →
avatar for Nicholas Papagiannis

Nicholas Papagiannis

VP Search Dir, Cramer-Krasselt
Nick brings 16 years of digital marketing experience to the table, with a primary focus in search marketing and delivery. Nick has been the beneficiary of a career that began in digital from the get-go. After earning his Business Administration degree from the University of Illinois... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 301-302 110 E 2nd St

11:00am

Introduction to Programming Robots
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prior programming experience required, though you should know how to use your computer and install software on it.
What to Bring:
Bring your laptop! The hardware required will be provided, so just come with an enthusiastic interest in building a circuit.
During this workshop, participants will actively learn how to build a small circuit using the Adafruit Trinket and the Arduino platform. Participants will learn to install, set up and configure the Arduino IDE to load sketches onto the trinket. Once set up, participants will build a programmable circuit using a breadboard and a small number of sensors and a multicolor led. Once set up the circuit will control the intensity and color of the led with a button and a potentiometer.
During the first half of the workshop, the participants will learn a bit of history about the Arduino, some basics of circuitry, and everything they need to use the Arduino IDE. After a break, the second half of the class will consist of building a specific circuit using the supplied kit, and then writing a program in the Arduino IDE to control the circuit they created. The last 15 minutes of the class will consist of a Q/A session, along with demonstrations of any unique circuits created by the participants.

View official listing on sxsw.com

Speakers
avatar for Micah Acinapura

Micah Acinapura

Sr Software Engineer, Huge
Micah Acinapura has been building interactive, digital experiences in the advertising and gaming industries for over ten years and currently works at Huge as a Senior Software Engineer. Prior to Huge, Micah worked at Brabble LLC as a Development Director and in various development... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 306 110 E 2nd St

11:00am

Psychological Architectures for Persuasive Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
To benefit most from this workshop, you should have an understanding of digital marketing or design, with hands’ on experience.
What to Bring:
All you need is a pen. We’ll provide you with design templates and tools.
The secret behind successful websites is rarely a superficial design feature that you can emulate or plagiarize. Their secret sauce is something deeper; it’s their Psychological Architecture, a winning combination of psychological principles, optimized to influence how people think and behave.

In this session, Brian Cugelman, PhD will show you how Psychological Architectures drive some of the world’ most successful websites, mobile apps, social media, and wearables. You’ll learn how to combine psychological principles into design patterns that work, drawing on scientific and applied evidence, presented in a simple, hands-on way.
This workshop will give you a fresh new perspective on popular Psychological Architectures such as gamification, landing pages, feedback loops, and many others. Brian will help you move past the hype that sometimes surrounds these architectures, and see these patterns for what they are, simply combinations of psychological principles that have been proven to work in some contexts, but have failed in others.
The workshop will empower you to:
-Critically assess popular Psychological Architectures, including gamification, feedback loops, habit formation, landing pages, and more
-Set realistic expectations for persuasive design outcomes
-Learn what to consider when combining and optimizing psychological principles
-Fast-track your next project with Psychological Architecture templates
Timeline:
Participants will enjoy a combination of presentations, followed by participatory group exercises, designed to build new skills in psychological design. Brian will begin the workshop with an introduction to persuasive design, discuss realistic outcome expectations, and teach you how the science of evidence-based design is as simple as cooking. You’ll learn how to combine psychology in ways that can be more effective, but also you’ll understand how digital psychology can backfire when misapplied. After a 15 minute break, the remainder of the workshop will focus on popular Psychological Architectures, which will be reinforced through design templates and interactive group exercises.

View official listing on sxsw.com

Speakers
avatar for Brian Cugelman PhD

Brian Cugelman PhD

Senior Scientist and Director, AlterSpark
Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Salon F 110 E 2nd St

11:30am

Book Signing: Erica Dhawan
Erica Dhawan will appear at the SX Bookstore to sign copies of Get Big Things Done: The Power of Connectional Intelligence.

View official listing on sxsw.com

Speakers
avatar for Erica Dhawan

Erica Dhawan

CEO, Cotential
Erica Dhawan is the co-author of the new book: Get Big Things Done: The Power of Connectional Intelligence. She is a globally recognized leadership expert and keynote speaker who is driving innovation across cultures and generations. Considered to be one of the today’s most provocative... Read More →


Friday March 13, 2015 11:30am - 11:50am
ACC Ballroom G Foyer Austin Convention Center

11:30am

How Stress Can Guide Us to Health and Happiness
What if our culture's narrative about stress as a modern plight represents an incomplete picture, one that also does us a disservice? Amanda Enayati challenges many of our long-held assumptions about stress, separating myth from reality when it comes to what is commonly referred to as the health epidemic of the 21st century. Weaving together stories and research from science, history, philosophy and diverse faiths, she tells a fascinating tale that begins with the behind-the-scenes machinations of corporate villains and ends in the power of our stories to shape our realities.

View official listing on sxsw.com

Speakers
avatar for Amanda Enayati

Amanda Enayati

Columnist & Author, CNN, PBS, other media outlets
Amanda Enayati is an Iranian-American author and columnist. She has examined stress and the quest for well-being and life balance during difficult times since the launch of her Seeking Serenity series on CNN Health in 2011. Her essays about happiness, creativity, technology, and identity... Read More →


Friday March 13, 2015 11:30am - 11:50am
ACC Ballroom G Austin Convention Center

12:00pm

The Crossroads of Should and Must
Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer.
The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should—money, time, age, and the ultimate fear: total vulnerability—and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path.

View official listing on sxsw.com

Speakers
avatar for Elle Luna

Elle Luna

Artist Designer Writer, The Crossroads Of Should And Must
Elle Luna (link: http://elleluna.com) is a designer, painter, and writer. She also runs a textile venture, the Bulan Project (link: http://bulanproject.com), a collaboration with master batik artists in Bali, and has previously worked at international design firm IDEO (http://ideo.com... Read More →


Friday March 13, 2015 12:00pm - 12:20pm
ACC Ballroom G Austin Convention Center

12:00pm

SXSW Esports Tournament Stage produced by GoodGame Agency
Come spectate a premiere esports production of Ultra Street Fighter IV which has brought in the most elite players from around the world to compete live at SXSW Gaming. You can watch the action live and for free on our channel at www.twitch.tv/sxswgamingesports
Competitors include:
RZR Xian
MCZ Tokido
Snake Eyez
TSC Sanford Kelly
EG PR Balrog
PH LPN
EG K-Brad
EG Momochi
TL Nuckledu
Kazunoko
EG Ricky Ortiz
Ryan Hart
EG Justin Wong
DL Hamad
AVM Gamerbee
MCZ Daigo

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 2 900 Barton Springs Rd

12:00pm

SXSW Free Play Arcade with ScrewAttack and Arcades4Home.com
ScrewAttack and Arcades4Home have teamed up to bring you the games of yesteryear to play for FREE the entire weekend of SXSW Interactive. The ScrewAttack Free Play Arcade is the place to party, from old school fighting games to retro classics, complete with tournaments and prizes. So join us for the most fun you can have all weekend as we fire up the nostalgia, pump up the jams with our buddies from GameChops, and we get our game on at the ScrewAttack Free Play Arcade.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 1 900 Barton Springs Rd

12:00pm

SXSW Free Play PC Arena presented by Intel and LANFest
SXSW Free Play PC Arena (sponsored by Intel and LANFest) provides a completely free and engaging environment for everyone to try out and experience exciting games, new and old, during SXSW Gaming. Each station on our network grants you access to an extensive library of games, including some of the hottest titles on the market. Want to try out a PC game you've been dying to try? Feel like playing a game of League of Legends with your new SXSW friends? Want to participate in an open tournament to win cool prizes? This is the place.
Watch the action live on our channel at www.twitch.tv/sxswgamingtournaments
Featured Tournaments of the Day
Registration for all tournaments open at 12:00 PM (noon) at the Registration Desk of the SXSW Free Play PC Arena.
1:00 PM: Kerbal Space Program by Squad
Sponsored by Kerbal Space Academy
4:00 PM: Don't Starve by Klei Entertainment
Sponsored by Klei Entertainment
6:00 PM: Unreal Tournament 2004
Sponsored by Corsair, Gunnar Optiks, Devolver Digital, & Warner Bros Interactive Entertainment
Thanks also goes to the following additional sponsors:
Gunnar Optiks, Warner Bros. Interactive Entertainment (Gauntlet), Klei Entertainment (Don't Starve), Intel SSD, Devolver Digital (Broforce), Gambitious Digital Entertainment, & TeSPA.
LANFest, sponsored by Intel, is a nationwide, all volunteer charity gaming organization whose mission is to have fun, raise money for charity, and promote sponsors in a series of fun, family-supportive, community-involved events.
TeSPA is the premier college gaming network in North America, dedicated to creating a home for gamers on every campus.  By encouraging collaboration and sponsoring local events, TeSPA empowers its chapters to grow their communities.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Room 2 900 Barton Springs Rd

12:00pm

SXSW Game Jam presented by DAQRI, produced by Skillpoint Alliance
SXSW Gaming has become an event to launch up-and-coming game developers as well as highlight new emerging game trends. Join us this year in celebrating an innovative game jam sponsored by DAQRI. This year’s attendees will be encouraged to create cross dimensional games including 2D, 3D, and 4D (Augmented Reality) perspectives across mobile and online platforms. Skillpoint Alliance and Globaloria will co-produce this event to ensure participants learn and enjoy their experiences. Final games will be judged at the end of the competition with prizes and raffles being awarded for specific categories. The winners will be showcased on Sunday, March 15 at 6:45 p.m. on the Geek Stage. https://austineducationgamejam.splashthat.com/

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 1 900 Barton Springs Rd

12:00pm

SXSW Gaming Concept Gallery featuring DigiPen Institute of Technology
The art of gaming is as boundless as the creativity that goes into creating each game. This year we welcome everyone to come join us at the SXSW Gaming Concept Gallery to witness what the next generation of artists from DigiPen has to offer. All selected works are from current students and will showcase a large variety of talent that is sure to inspire everyone.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center 900 Barton Springs Rd

12:00pm

SXSW Gaming Expo presented by Activision and Twitch
Drawing developers, manufacturers and fans from all facets of the community, the Gaming Expo is the epicenter for gaming culture at SXSW. This diverse range of events combines well-loved elements of geek culture with the cross-console video game world. And it all happens in Austin, Texas, a true hotbed for the expanding gaming industry.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Halls 1 & 2 900 Barton Springs Rd

12:00pm

SXSW Geek Stage presented by comiXology
The SXSW Geek Stage exemplifies the heart and soul of the SXSW Gaming experience. Covering all aspects of the geek culture, the stage features content from the world of video games, comics, board games, animation, toys and more. You can watch Geek Stage programming live and for free at www.twitch.tv/sxswgaming

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 1 900 Barton Springs Rd

12:00pm

SXSW Indie Corner
The Indie Corner is your chance to not only play but vote on indie games. Challenge yourself to play all of the greatest indie titles of the year and vote on the one you think should win the 2015 SXSW Gamer’s Voice Award!
Titles on display this year include:
Apotheon - Alientrap Games
Armikrog - Pencil Test Studios
Assault Android Cactus - Witch Beam
Cadence - Made With Monster Love
Children of Morta - Dead Mage
Chroma Squad - Behold Studios
Darkest Dungeon - Red Hook Studios
Extreme Exorcism - Golden Ruby Games
Gemini - Echostone Games
Grow - CriKeT Games LLC
Hyper Light Drifter - Heart Machine
Ice-Bound - Down to the Wire
Keep Talking and Nobody Explodes - Steel Crate Games Inc.
Lurking - DigiPen Institute of Technology Singapore
Narcosis - Honor Code Inc.
Noct - c3sk
Nom Nom Galaxy - Q-Games
Nova-111 - Funktronic Labs
Push Me Pull You - House House
ROCKETSROCKETSROCKETS - Radial Games Corp.
Salt and Sanctuary - Ska Studios
SoundSelf - Robin Arnott
SpeedRunners - tinyBuild Games
Stardust Vanguards - Zanrai Interactive LLC
That Dragon, Cancer - Numinous Games
The Escapists - Team17 Digital Ltd
The Flame in the Flood - The Molasses Flood
White Night - OSome Studio
Yomi's Gate - Spriteborne
Zombie Night Terror - Jérôme Levet

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 2 900 Barton Springs Rd

12:00pm

Table Top Experience presented by Geek & Sundry, produced by Sunmesa Events
Join Geek & Sundry and your fellow geeks in a well-honed environment of tabletop gaming exhibitions and tournaments. In conjunction with Sunmesa Events, this area will enlighten you to the physical side of gaming.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 1 900 Barton Springs Rd

12:00pm

The John Lennon Educational Tour Bus @ SXSW Gaming
The John Lennon Educational Tour Bus is a non-profit state-of-the-art mobile Pro Audio and HD video recording facility that provides hands-on experiences for students of all ages. In its 18th year of touring, the Lennon Bus features the latest audio, video, gaming technology, gear and products. The concept began as an offshoot of the John Lennon Songwriting Contest, dedicated to providing opportunities for both professional and amateur songwriters around the world. The Lennon Bus North America travels across the U.S. and Canada year-round, providing free tours and workshops at schools, retailers, festivals, on tours with headlining artists, and at major industry conferences. Lennon Bus Europe began providing these same opportunities to the young people of Europe when it launched in Liverpool, UK in May 2013. For more information visit www.lennonbus.org.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center 900 Barton Springs Rd

12:00pm

Videogame History Museum Lounge presented by JVC
The Videogame History Museum was established with a mission to document, preserve, and archive the history of the Videogame industry. It is an evolution of the world-famous Classic Gaming Expo archive, which is possibly the largest videogame museum collection in the world. Come experience what the last 25 years has brought for the industry, and what the future may hold ahead.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Room 1 900 Barton Springs Rd

12:30pm

Book Signing: Elle Luna
Elle Luna will appear at the SX Bookstore to sign copies of The Crossroads of Should and Must: Find and Follow Your Passion.

View official listing on sxsw.com

Speakers
avatar for Elle Luna

Elle Luna

Artist Designer Writer, The Crossroads Of Should And Must
Elle Luna (link: http://elleluna.com) is a designer, painter, and writer. She also runs a textile venture, the Bulan Project (link: http://bulanproject.com), a collaboration with master batik artists in Bali, and has previously worked at international design firm IDEO (http://ideo.com... Read More →


Friday March 13, 2015 12:30pm - 12:50pm
ACC Ballroom G Foyer Austin Convention Center

12:30pm

How to Build a Following Around Your Idea
Too many people believe that if they keep their heads down and work hard, their ideas will be recognized on their merits, but that’s simply not true anymore. To make a name for yourself and gain traction for your best ideas, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. Former presidential campaign spokeswoman Dorie Clark, a regular contributor to Forbes, HBR, and Entrepreneur, explains how to identify the ideas that set you apart and how to promote them successfully.
Drawing on her interviews with top thinkers like David Allen, Seth Godin, Daniel Pink, Tom Peters, Robert Cialdini, and more, Clark shows how to build a powerful and engaged community of followers around your ideas. In this talk, based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, she offers not mere self-promotion but the opportunity to make a powerful impact on the world.

View official listing on sxsw.com

Speakers
avatar for Dorie Clark

Dorie Clark

Author/Consultant/Professor, HBR/Forbes/Duke
Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and the forthcoming "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor... Read More →


Friday March 13, 2015 12:30pm - 12:50pm
ACC Ballroom G Austin Convention Center

12:30pm

Wakfu, Dofus and Krosmaster: 2015
Enter the intriguing world of the Dofus and Wakfu Anime series! Join Japanime Games and Ankama for a panel discussion of all things Dofus and Wakfu, including the Krosmaster Arena tabletop game! We will delve into the Anime, Online Games and Tabletop game worlds. We will have some exclusive clips from the Anime series, reveal upcoming releases for the tabletop games and talk about our electronic games including the upcoming tablet releases.

View official listing on sxsw.com

Speakers
avatar for Toni Darling

Toni Darling

Community Mgr, Japanime Games
avatar for Eric Price

Eric Price

Pres, Japanime Games
HS

Hervé Sohm

Head of Business Dev, Ankama Games
SW

Sabrina Waters

WAKFU English Community Mgr, Ankama Games


Friday March 13, 2015 12:30pm - 1:15pm
Palmer Events Center Geek Stage 900 Barton Springs Rd

12:30pm

#nofilter: Pros and Cons of Constant Connection
What is the true cost of being connected online 24/7? Is what we get worth what we give up? These are the conversations we will have with #NoFilters: The Pros and Cons of Constant Connection. We’ll examine how technology is evolving human behavior in business, education, advertising, pop culture, parenting and more, and how it is changing our ideas of privacy, entertainment and our own sense of self. Then we'll discuss the benefits and possible consequences of these emerging digital experiences.

View official listing on sxsw.com

Speakers
avatar for Krystine Batcho

Krystine Batcho

Professor, Le Moyne College
Krystine Batcho, Ph.D., is a licensed psychologist and a professor in the Psychology Department at Le Moyne College in Syracuse, New York. She makes regular contributions as an expert on the Psychology Today website. Her research has ranged from early work in human-computer interaction... Read More →
avatar for AJ Scherbring

AJ Scherbring

Assoc Creative Dir, Digitaria
avatar for Jenny Stoltenow

Jenny Stoltenow

Post-it(R) Brand Mktg Communications Mgr, 3M
A marketing professional experienced in transforming brands, leading cross-functional teams and managing the development and implementation of strategic communications campaigns, Jenny has over 12 years experience working across both corporate and agency businesses.
avatar for Paul Tyma

Paul Tyma

Co-Founder, Refresh
Paul is a serial (and sometimes parallel) entrepreneur and technologist. He takes ideas and turns them into products at an astounding pace. He’s a former Googler, founded Preemptive Solutions and Home-Account, built and runs the Mailinator email service, and is a recognized author... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 8 110 E 2nd St

12:30pm

Austin: The New Gateway for International Startups
More than forty percent of Fortune 500 companies were founded by immigrants or children of immigrants. Foreign entrepreneurs started thirty-three percent of US venture-backed companies between 2006 and 2012 that went public. There has never been a better time for foreign-born entrepreneurs to consider moving to and launching their startups in the US. Especially in Austin.
Austin, TX has all the qualities that foreign entrepreneurs crave – lovely weather, relatively low cost of living, friendly experts willing to share advice, angel investors, and great music and food!
In our panel session, you'll hear from actual foreign entrepreneurs who have chosen Austin as their startup launchpad, built their companies and achieved funding. Listen to their stories, challenges, and extraordinary outcomes and realize how small a world it really is.

View official listing on sxsw.com

Speakers
avatar for Thomas Bebis

Thomas Bebis

Country Advisor Greece, International Accelerator
avatar for Jean Belanger

Jean Belanger

Co-founder / CEO, prüf technologies inc
Jean has 30 years experience in starting technology companies through to IPO and successful exit. He was Finalist for E&Y’s Entrepreneur of the Year Award. He received MacWorld Magazine “World Class” Outstanding Achievement Award for personal contribution to Macintosh platform... Read More →
avatar for George Koutitas

George Koutitas

CEO & Co-Founder, Gridmates
I am a serial entrepreneur and academic in smart grids and wireless networks. I work on scientific algorithms on optimization, control and game theory and I am now bridging the gap between theory and practice. I am cofounder of Gridmates, a unique cloud platform and ecosystem that... Read More →
DA

Dr. Ann-Christine Langselius

CEO, Co-Founder and Co-Inventor, Miraculum Applications Inc
EN

Eleftherios Ntouanoglou

Founder/CEO, Schoox Inc


Friday March 13, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon H 500 E 4th St

12:30pm

Beacons, mPay and The Great Shopper Reboot
From showrooming to Webrooming consumers have been transforming the shopping experience with personal technology long before retailers themselves caught on. But with the emergence of in-store sensor and beacon technology, the push towards mobile payments, retail is hoping to regain some control of their own store. Can they? Will they? Should they? What does “consumer-centric” shopping look like? We ask retail brands at the cutting edge of these technologies what they hope to achieve in rebooting the in-store moment and connecting it to the rest of the consumer’s digital path to purchase.
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Sean Bartlett

Sean Bartlett

Director of Digital Experience, Product, & Omni-channel Integration, Lowe's Home Improvement
Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined... Read More →
avatar for Ryan Bonifacino

Ryan Bonifacino

SVP Digital, Alex and Ani
Ryan Bonifacino oversees digital marketing, online advertising, social media and e-commerce as the Senior Vice President of Digital at Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,300 employees and 2013 revenues... Read More →
avatar for Daniel Gutwein

Daniel Gutwein

Dir of Retail Analytics, Intel
avatar for Laura Davis Taylor

Laura Davis Taylor

EVP, Customer Experience, MaxMedia
Laura Davis-Taylor EVP Customer Experience MaxMedia


Friday March 13, 2015 12:30pm - 1:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

12:30pm

Building an Army of Brand Advocates
Tech companies may be cutting edge when it comes to technology, but when it comes to mobilizing an army of brand advocates they have much to learn. Join senior executives from Virgin America, Change.org, and World Wildlife Fund to see how some of the world’s most innovative brands are engaging customers in strategic brand advocacy, and cultivating brand evangelists.

View official listing on sxsw.com

Speakers
LC

Luanne Calvert

VP & Chief Mktg Officer, Virgin America
A marketing industry veteran, Luanne has spent 20 years shaping some of the world’s leading brands. As Vice President of Marketing & Communications at Virgin America, Luanne leads the airline’s Brand and Online Marketing, Public Relations, Social Media, In-flight Content and Loyalty... Read More →
AL

Amanda Levy

VP of Biz Dev, Change.org
avatar for Abby Lunardini

Abby Lunardini

VP of Brand Mktg & Comm, Virgin America
avatar for Terry Macko

Terry Macko

SVP of Mktg & Communications, World Wildlife Fund
Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.2 million WWF members in the United States through direct marketing, online initiatives and corporate marketing partnerships.


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

12:30pm

Content Is Content: TV, Social and Everything Else
Once upon a time, there was TV and there was social media, and both were very different places.
Not so much today. The borders between content and personality, broadcast and digital, stars and audiences have never been more fluid.
So what’s a producer or a publisher to do? Where do you start? Which content goes where?
Our panel reprises SXSW’s 2011 Social TV line-up —a group of producers of hit TV shows and top digital platforms — to share how they’re thinking about finding and engaging audiences across platforms to create new kinds of viewing experiences.

View official listing on sxsw.com

Speakers
LK

Lila King

Product Dir, HLN/CNN
avatar for Gavin Purcell

Gavin Purcell

Producer, The Tonight Show Starring Jimmy Fallon
TS

Tim Shey

Product Dir, YouTube


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

12:30pm

Cross-Channel Data Driven Marketing With TV
Cross-channel is a term that is thrown around daily, but most marketers are focused on digital, desktop and mobile. What about the largest area of advertising and marketing: TV? Data activation in television has come a long way, but it still has a long way to go. Hear about how emerging technologies are being applied to bring digital marketing, data and TV closer for smarter customer messaging.
Presented by Oracle.

View official listing on sxsw.com

Speakers
MP

Molly Parr

Dir/Prod Mgmt, Oracle


Friday March 13, 2015 12:30pm - 1:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

12:30pm

CSS as a Service: Maintaining Style
We often build multiple websites and applications that share the same styles across multiple code bases (style guides/pattern libraries). Maintaining these styles becomes quite a task, and causes increasing frustration overtime. Fortunately it doesn’t have to be this way. Within this talk we’ll cover a service-oriented architecture approach to writing HTML and CSS and keeping our code modular and performant. Geared towards designers and front-end developers, we’ll discuss at how to best structure and write front-end code for maintainability and reuse, as well as how to properly package these styles to be used within different development environments. Consistency shouldn’t take a back seat to maintainability, and this talk covers how to have the best of both worlds.

View official listing on sxsw.com

Speakers
avatar for Shay Howe

Shay Howe

Dir of Prod, Belly
As a designer and front end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. Shay specializes in product design and interface development, specialties in which he regularly writes and speaks about. Currently he is the Director... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon B 110 E 2nd St

12:30pm

Customizable Interactive SVG Graphics for the Web
Static icons are out; animated ones are in. SVG, a relatively new technology is the best you can get when it comes to using scalable assets anywhere. This talk will be aided by a web based SVG icon library where you can upload your own. An interesting way to think about it, would be if you could get a team to upload icons that were currently used in various projects to this cloud-based service, use a web browser to modify, tweak and even animate them. You could then use these assets anywhere - on a mobile app, a smart TV interface, a game or even your personal web page.With introduction of recent HTML5 standards, support for inline SVG and the ability to integrate SVG with CSS, numerous opportunities have opened up to create richer experiences on the web. Our presentation will showcase multiple tricks of the trade including 3D Rotate, Scale, Translation, Skew, Gesture inputs, Data-driven transforms, Geo location, Gradients, Patterns, Filters,Camera movement, Lighting effects and Masks

View official listing on sxsw.com

Speakers
avatar for Devina Coutinho

Devina Coutinho

User Experience Designer, Adobe Systems Inc
I am a User Experience Designer at Adobe Systems working in the web space for the past 3 years. I am responsible for the User Experience of products like Dreamweaver and Inspect. My expertise include information architecture, pattern identification, interaction design, data visualization... Read More →
avatar for Priyanka Herur

Priyanka Herur

Software Engineer, Adobe Systems Inc


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon D 110 E 2nd St

12:30pm

Do You Know the ROI of WOM? Do You Want To?
Many marketers recognize that word of mouth (WOM)/earned media, online and off, is the most effective form of advertising, but precisely how effective is it? Up to now, there’s been no industry-wide, definitive study to answer that question, but the Word of Mouth Marketing Association (WOMMA) has changed all of that with its new “Return on WOM” study. We now know the ROI of WOM marketing and, more importantly, how it can be maximized for brands across a variety of categories.
This study has brought together leading brands across a variety of categories to share data and insights, and in this panel, study participants (as well as Peter Storck, Chairman of the WOMMA Research & Measurement Council) will discuss how the results finally quantify the value of earned media relative to paid/owned, and what that means for the future of WOM. This is a unique opportunity to learn what cutting-edge market-mix-modeling techniques reveal about how WOM should fit into your overall marketing mix.

View official listing on sxsw.com

Speakers
avatar for Greg Pharo

Greg Pharo

Director, Market Research & Analysis, AT&T Mobility
Greg Pharo is director of marketing analysis and research for AT&T Mobility. He leads the marketing sciences practice for the nation's leading communications company, helping AT&T optimize its return on marketing investment. His responsibilities include market mix modeling, media... Read More →
avatar for Beth Rockwood

Beth Rockwood

SVP, Market Resources, Discovery Communications
Beth Rockwood is Senior Vice President, Market Resources for Discovery Communications. Her team is responsible for marketplace intelligence, forecasting, and audience research for the Discovery Networks. Prior to working at Discovery, Beth worked for CBS television network in a similar... Read More →
avatar for Peter Storck

Peter Storck

SVP Research & Analytics, House Party Inc
Peter oversees strategic research for House Party, a social marketing company that drives online and offline consumer recommendations, at scale, to build brands and increase sales. His focus at House Party is analyzing the effectiveness of word of mouth programs and helping marketers... Read More →
avatar for Edward Wild

Edward Wild

Sr Dir, Analytics – Pepsi Beverages, PepsiCo
Edward Wild Ed holds the position of Senior Director, Analytics for Pepsi NA Beverages Company. He is responsible for all phases of consumer analytics including marketing ROI and optimization, value and price/pack analytics, consumer tracking and digital analytics. Ed leads the development... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

12:30pm

Empowering Cities with Big Data Analytics
The Big Data Revolution has begun, but the applications and implications of harvesting and harnessing this data are in their infancy—and this is particularly true in understanding how cities really ‘work’ and how to make them better. However, the potential impact of Big Data Analytics—using data collected from pervasive sensors and ubiquitous mobile devices—in improving the lives of everyone in cities is enormous: safety, quality and efficiency of services, and even enrichment and entertainment. There are challenges to overcome: collecting enough high-quality data; obtaining buy-in from citizens and protecting their privacy; developing urban models with sufficient accuracy; etc. This panel will review current leading city data efforts, present opportunities and possibilities for urban data analytics, and discuss issues and solutions in using Big Data to improve lives for all. Panelists will include leaders in urban planning, computing, mobile devices, and Big Data analytics.

View official listing on sxsw.com

Speakers
avatar for Charlie Catlett

Charlie Catlett

Dir & Sr Computer Scientist, Urban Center for Computation and Data
Charlie Catlett is the founding director of the Urban Center for Computation and Data, UrbanCCD, which brings social, physical, and computational scientists together with artists, architects, technologists, and policy makers to explore science-based approaches to opportunities and... Read More →
MG

Marta Gonzales

Asst Professor, MIT
avatar for John Tolva

John Tolva

Pres, PositivEnergy Practice LLC
RT

Roy Truitt

CEO, ScanSee Inc


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 211-212 110 E 2nd St

12:30pm

En Vogue: Blurring the Line Between Brands and Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Brand matters. As we’ve seen on TV, even a $20 Casio watch will excite people if it has an Apple sticker on it. In her talk, leading wearable technology and fashion expert Jennifer Darmour will reason that for wearables to have this kind of enduring consumer engagement, we need to align brand values and technological capabilities in a way that makes the experience more meaningful.
As wearable technology and the IoT collide, we’ll see more technology embedded into products we use daily, from our clothing to our homes. So far, brand values have been an afterthought for these smart products but it’s time to think about it the other way around – creating new experiences tied to the values of brands we love.
In her talk, Darmour will explore the intersection of fashion and technology by breaking down models of brand collaborations from Tory Birch and Fitbit to Apple and Gucci, and discuss how incorporating brand from the beginning will result in tailor-made experiences of the future.

View official listing on sxsw.com

Speakers
avatar for Jennifer Darmour

Jennifer Darmour

Senior Creative Director, Chrono Therapeutics
Ms. Darmour has almost 20 years of technology product and UX design experience in the consumer and wearables space. She held design leadership roles and directed teams toward award winning new and innovative products that span across gaming, mobile, smart TVs, medical devices, consumer... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 205 110 E 2nd St

12:30pm

Global Digital Trends for The Luxury Consumer
Luxury marketing continues to hone in on the unique characteristics, behaviors and expectations of luxury buyers, but digital trends are becoming more significant as they emerge at a more consistent rate. This talk will highlight digital luxury advertising tactics for the luxury consumer. Panel speakers include members from our Hudson Rouge advertising agency in Shanghai and New York as well as a member from Hungry Inc. who will showcase thoughtful strategies that cater to new and emerging trends in the luxury market.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Keenan Ellsberry

Keenan Ellsberry

VP Dir of Innovation, Team Detroit LLC d/b/a Hudson Rouge
avatar for Mark Evans

Mark Evans

Creative Strategy Director & Emerging Technologies Lead, Team Detroit/Blue Hive Shanghai
avatar for Chris Milk

Chris Milk

Founder & CEO, Vrse Inc
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge


Friday March 13, 2015 12:30pm - 1:30pm
Palm Door on Sixth Main Stage 508 E 6th St

12:30pm

How Big Data Helps Convert Fans into Customers
With the right tools and resources, big data empowers big opportunities to increase ROI, wow your customers and drive conversions. But even with the right tools, do you know how to identify your high value fans who engage with your content? Are you able to find and use the right data to surprise and delight them? Do you know how to engage with them at the moment they are most likely to convert? Do you know enough about them to run campaigns that effectively convert them into paying customers? Learn how these market leaders are driving ROI and growing their businesses by using big data to identify, segment and target their most-likely-to-buy customers. It’s about customer lifetime value, and how big data can make your brand one driven by happy, loyal customers who come back for the experience, time and time again.
Presented by Umbel

View official listing on sxsw.com

Speakers
avatar for Nick Goggans

Nick Goggans

Co-Founder, Chief Strategy Officer, Umbel
RL

Rob Laycock

VP of Mktg, Indiana Pacers
avatar for Anthony Piedmonte

Anthony Piedmonte

Mgmt, Bon Jovi Management (BJM)
avatar for Peter Scott

Peter Scott

VP of Emerging Media, Turner
Peter Scott has been with Turner Broadcasting, an Time Warner company since 1989. He first started in the Video Journalist program at CNN, becoming an editor and cameraman for CNN news. He traveled the world for six years covering wars in Bosnia, the US invasion of Haiti, Presidential... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

12:30pm

How Is Big Pharma Interacting with Tech Startups?
With declining revenues and regulatory hurdles, large pharmaceutical and biotechnology corporations are beginning to look for ways to increase sales of existing drugs and add new sources of revenue. Health IT startups have the potential to solve many of these hurdles, yet on the whole, big pharma has been slow to adopt new innovative technology. This session will look at pharma activity in the the health IT space to date, where it's headed, and what health IT entrepreneurs can do to better appeal to large pharma and biotech.

View official listing on sxsw.com

Speakers
avatar for Jennifer Lannon

Jennifer Lannon

Life Science Program Mrg, Springboard Enterprises
As Life Science Program Manager for Springboard Enterprises, Jennifer Lannon works closely with the Springboard network and entrepreneurs to run the Life Science Accelerator and Dolphin Tank pitch events. In the past, Jennifer has worked as a consultant with the Entrepreneur-in-Residence... Read More →
avatar for Meghan Lopresto

Meghan Lopresto

Dir, Digital Promotion and Multichannel Strategy, Boehringer Ingelheim Pharmaceuticals, Inc.
Meghan has over 14 years of experience in the pharmaceutical industry in leadership roles focusing on Multichannel Marketing, Digital Innovation, Business Development, Account Leadership, and Sales Operations and Platforms. Meghan has worked with Omnicare, Forest Laboratories, Sepracor/Sunovion... Read More →
avatar for Mike Marett

Mike Marett

CCO, CoheroHealth
Mike is a seasoned business development & marketing executive with extensive digital strategy, global product management, sales and corporate development experience. A healthcare industry veteran, MIke is an entrepreneur who has successfully launched multiple new ventures and spearheaded... Read More →
SS

Shweta Singh

Sr Mgr, Business Development - Commercial Partnering, Genentech
At Genentech, Shweta engages with strategic health technology partners, while continuing to support internal business partners needs through enabling strategic health technology innovation pilots. Shweta comes to Genentech from Summa Health System in Akron, Ohio where she was the... Read More →
avatar for Phyllis Whiteley

Phyllis Whiteley

Venture Partner, Mohr Davidow Ventures
Phyllis Whiteley is a Venture Partner with Mohr Davidow Ventures. Dr. Whiteley has built a career founded on her passion for personalized medicine, global healthcare, and transformative life science innovations. Dr. Whiteley brings more than 25 years of international experience across... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 203-204 110 E 2nd St

12:30pm

How to Disrupt Wall St: The Flash Boys Blueprint
Brad Katsuyama, the CEO of America's newest stock market explains the insights and challenges that inspired him to innovate. The markets have lost their way -- catering to exchanges and middlemen. It's IEX's mission to realign them around the core needs of investors and issuers. This is a story told in Michael Lewis' latest best-seller: Flash Boys.

View official listing on sxsw.com

Speakers
avatar for Brad Katsuyama

Brad Katsuyama

CEO, IEX Group Inc
Brad is the CEO, President, and co-founder of IEX – a stock market dedicated to investor protection. IEX is owned by world-class mutual funds, hedge funds, family offices and entrepreneurs such as Jim Clark and Steve Wynn, and recently raised VC funding from Spark Capital and Bain... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 5-6 110 E 2nd St

12:30pm

How to Rock SXSW in 4 Hours
SXSW is an incredible opportunity to take your business or life to the next level. But what's the smart way to do it? And how do you choose from a million options?!
In this session, Tim Ferriss will teach his personal playbook and explain how his first book, The 4-Hour Workweek, hit its tipping point at SXSW in 2007. Before SXSW, it was turned down by 26 publishers. Post-SXSW, it went on to sell millions of copies in 30+ languages and stuck on The New York Times bestseller list for more than 4 years unbroken.
What did Tim do at SXSW that helped "the most surprising self-help hit of the decade" (Men's Journal) happen?
This session will cover that and more, including:
- Biohacks for surviving (and optimizing) the booze marathon and sleep deprivation inherent to SXSW
- Top mistakes 90% of attendees make
- How to pick sessions, parties, etc. and make the most of the madness
- How to interact with A-listers (or not)
- How to set yourself apart, enjoy the ride, and come away smiling
If you want actionable advice and uncommon tactics for getting the most out of SXSW, don’t miss this presentation!

View official listing on sxsw.com

Speakers
avatar for Tim Ferriss

Tim Ferriss

Founder, 4 Hour Work Week
Timothy Ferriss has been listed as one of Fast Company’s “Most Innovative Business People”, Forbes Magazine’s “Names You Need to Know in 2011,” and is the 7th “most powerful” personality on Newsweek’s Digital 100 Power Index for 2012. He is an angel investor/advisor... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Exhibit Hall 5 Austin Convention Center

12:30pm

Lights, Camera, Action: MAKER LABS Live in Austin
Want a first-hand look at how Maker Studios works with both talent and brands to co-create original content? Now is your chance to get a behind-the-scenes look at the original programming model MAKER LABS, which allows partners to co-create with Maker, leveraging the company’s creative team and technology expertise. During this session, Maker’s Chief Content Officer Erin McPherson and Skybound Entertainment’s Robert Kirkman and David Alpert will provide a sneak peek at upcoming programming created as part of the Skybound LAB. Led by The Wall Street Journal’s Mike Shields, the group will discuss the creative process and components of a MAKER LAB. Skybound Entertainment is home to the comic behind the Emmy®-winning series “The Walking Dead.” Other founding MAKER LAB partners include James Franco and Vince Jolivette's Rabbit Bandini Productions, professional skateboarder Nyjah Huston and multi-faceted Grammy®-winning talent will.i.am.

View official listing on sxsw.com

Speakers
avatar for David Alpert

David Alpert

Partner, Skybound Entertainment
David Alpert is a partner in Circle of Confusion LLC, a film and television management and production company with offices in Los Angeles and New York. Circle represents writers, directors, actors, producers and content creators. In addition to his dual role as a representative and... Read More →
avatar for Robert Kirkman

Robert Kirkman

Partner, Skybound Entertainment
Robert Kirkman is the creator of many popular comic books, including the Eisner Award-winning The Walking Dead, long-running Invincible, all-ages Super Dinosaur, and the new exorcism comic, Outcast which was released in June 2014 and recently received a pilot pickup for CINEMAX with... Read More →
avatar for Erin McPherson

Erin McPherson

Chief Content Officer, Maker Studios
Erin McPherson serves as Chief Content Officer at Maker, driving the brand’s programming strategy -- overseeing all aspects of original content, series development across platforms, strategic programming partnerships, talent relationships, and editorial content on Maker's proprietary... Read More →
MS

Mike Shields

Sr Editor, The Wall Street Journal
Mike Shields is a senior editor at The Wall Street Journal, specializing in coverage of digital media and video. He has covered the online media and advertising world for over a decade for outlets such as Adweek, MediaPost and Digiday. Prior to his journalism career, he spent seven... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 2 110 E 2nd St

12:30pm

Move Fast, Government, or Get Out of the Way
Secretary of Commerce Penny Pritzker will discuss how the government is adapting to the rate and pace of technology by re-tooling the patent system, and aligning federal policy to fuel, not slow, innovation. Discover how these efforts help provide American businesses and entrepreneurs with the tools they need to grow and hire.
The discussion will be opened with remarks from Michelle Lee, the Deputy Undersecretary of Commerce for Intellectual Property and the White House nominee to Direct the US Patent and Trademark Office.

View official listing on sxsw.com

Speakers
avatar for Michelle Lee

Michelle Lee

Deputy, US Patent & Trademark Office
As Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director of the United States Patent and Trademark Office (USPTO), Michelle K. Lee provides leadership and oversight to one of the largest intellectual property offices in the world.
avatar for Penny Pritzker

Penny Pritzker

US Secretary of Commerce, Obama Cabinet -- US Department of Commerce
Penny Pritzker has served as the 38th U.S. Secretary of Commerce since being sworn in by Vice President Joe Biden on June 26, 2013. As Secretary of Commerce, she is focused on providing American businesses and entrepreneurs with the tools they need to grow and hire. Secretary Pritzker... Read More →
JS

Jon Steinberg

CEO, Daily Mail


Friday March 13, 2015 12:30pm - 1:30pm
ACC Ballroom A Austin Convention Center

12:30pm

Moving from Graphic Design to 3D Object Design
Seemingly overnight a new industry has emerged: 3D printing. And while it’s easy to get excited about the technology, it’s the design of the 3D objects that really matters. Thankfully the new 3D printing capabilities in Adobe Photoshop allow graphic designers to take their design skills in a new direction and create, perfect, preview, and print 3D designs in a familiar environment.
In this session you will learn what you need to know to bring your ideas and designs into the physical world including the different materials for printing, how to use your own printer or a printing service, how to sell your 3D design services and more. What was once on your screen can be a physical object in front of you. The only question is, what will you create, and where will this new industry take you?
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Paul Trani

Paul Trani

Sr Worldwide Creative Cloud Evangelis, Adobe
Paul Trani is a Senior Worldwide Creative Cloud Evangelist for Adobe where he is passionate about helping designers build compelling content using their creativity and new technology. Whether it’s using 3D printing, touch devices, or building cutting-edge web and mobile experie... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon E 110 E 2nd St

12:30pm

Network All the Things: What About Infrastructure?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Designing sensors into new physical infrastructure - office and residential buildings, transportation, factories, power plants, harbors, etc. - or retrofitting sensors into existing physical infrastructure presents much different challenges than designing rapidly outdated, disposable wearables. Smart infrastructure has to function as intended for years or decades. Often peoples' lives depend on smart infrastructure functioning properly. Industrial Internet of Things (IIoT) service delivery to smart infrastructure is a complex system-of-systems that behaves much differently than the Human Internet of Things (HIoT). Hear how different the IIoT is from HIoT, and why the short term opportunity for IIoT is so much greater than wearables and other solutions looking for a problem in the HIoT... for those who understand the infrastructure rules of the game. Moorinsights is hosting this panel

View official listing on sxsw.com

Speakers
avatar for Dave Friedman

Dave Friedman

Co-Founder & CEO, Ayla Networks
David Friedman is the CEO and co-founder of Ayla Networks, a leading end-to-end cloud platform for the Internet of Things. Prior to founding Ayla Networks, David served as Vice President, business development for ZeroG Wireless, a company providing low-power Wi-Fi products to the... Read More →
avatar for Mike Krell

Mike Krell

Industry Analyst, Moor Insights & Strategy
I have a passion for all things electronic and Have spent more than 30 years working and playing with hardware, software, PCs, laptops, handhelds, and home electronics. I fondly remembers my Heathkits, IBM PC AT, Sharp Wizard, Apple Newton, X10 controllers and first Android phone... Read More →
avatar for Menko de Roos

Menko de Roos

CEO, Xicato Incorporated
After 10 years with Philips Lighting in a variety of technical and general management functions throughout intercontinental locations, Menko joined Lumileds Lighting in 1999 at the start of the expanded JV as a member of the executive staff in Silicon Valley. At Philips, Menko held... Read More →
avatar for Ron Sege

Ron Sege

CEO, Echelon Corporation
Ron Sege has served as a Director of Echelon, President, and Chief Executive Officer since August 2010, and he has been Chairman of the Board of Directors since October 2011. Before Echelon, he served as President, Chief Operating Officer, and Board member of 3 Com Corporation from... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 208 110 E 2nd St

12:30pm

New Media Ethics: Journalism in the Age of GIFs
When Buzzfeed was hit with the first big digital media plagiarism scandal, editor-in-chief Ben Smith wrote in a memo to his staff: “We will always have a more forgiving attitude toward bold failures, innocent errors, and misfired jokes than more skittish old media organizations."
Smith's note raises an interesting question: have journalistic ethics fundamentally changed with the rise of new media? If so, is that a positive shift or an excuse for shortcuts? Have the rise of aggregation and curation led to a different set of standards? How do we address concerns that native advertising and branded content are blurring lines between journalism and content?
From Gamergate to the Rolling Stone scandal to the Sony hack, journalistic ethics have been at the forefront of the national conversation in the past year. This panel will look at the shifting media landscape and its impact on how new media and legacy organizations think about ethical standards.

View official listing on sxsw.com

Speakers
SB

Susie Banikarim

VP-Content Strategy & Audience Engagement, Vocativ
Susie Banikarim is a 2014 fellow at the Nieman Foundation for Journalism at Harvard University. She is currently teaching journalism courses at Harvard and is also an on-camera media commentator for WGBH-TV in Boston.
JB

Jessica Bennett

Writer, Editor, Multimedia Journalist, Fusion
I'm a New York-based writer, editor and multimedia journalist. I cover on gender, pop culture, social issues & trends for the New York Times, The Atlantic, Cosmopolitan & Time.com, where I'm a columnist. I also edit special projects for Sheryl Sandberg's women's foundation, Lean In... Read More →
avatar for Justin Ellis

Justin Ellis

Staff Writer, Nieman Journalism Lab
Justin Ellis is a writer at the Nieman Journalism Lab, which is part of the Nieman Foundation for Journalism at Harvard University. At the Nieman Lab, Justin writes about innovation and the future of media.
avatar for Jane Spencer

Jane Spencer

Editor-in-Chief, Fusion
Jane Spencer Editor-in-Chief for Digital Platforms


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

12:30pm

New Social Networks Are Changing Entire Industries
Facebook. LinkedIn. Twitter. They’re household social channels we’ve experimented with and grown accustomed to over the years. But what would happen if social entrepreneurs fueled by hundreds of millions in capital applied social principles to entire industries? And what would that mean to the brands trying to have more direct conversations with the customers and prospects? It would represent a monumental shift in the social industry. And it’s happening.
More than $1 billion has been invested in the networks that are defining and capturing millions of professionals in entire industries – education, healthcare, technology, architecture/design, and many others. They’re connecting buyers and sellers in more direct ways, fostering direct conversations between users, and reshaping how brands think about reaching and engaging with their users. It’s the great unbundling of social and it's happening now.
Presented by SpiceWorks

View official listing on sxsw.com

Speakers
CD

Carmel DeAmicis

Social Media Journalist, GigaOM
Carmel DeAmicis is all about that Face...book, that is. She covers social media and the consumer web for Gigaom and gets her kicks annoying poor Uber PR people.
avatar for Nate Gross

Nate Gross

Co-Founder, Doximity
Dr. Nate Gross is the co-founder of Doximity, the leading physician network used by more than 50% of US doctors. He is also co-founder of Rock Health, the seed accelerator for health startups. He holds an M.D. from Emory University School of Medicine and an M.B.A. from Harvard Business... Read More →
avatar for Jay Hallberg

Jay Hallberg

Co-Founder & CEO, Spiceworks
In 2006, Jay Hallberg co-founded Spiceworks, which has grown into the professional social network for the IT industry. With more than 5 million IT professionals using Spiceworks, it’s transforming how over $1 trillion worth of technology products and services are managed, marketed... Read More →
avatar for Manish Kothari

Manish Kothari

GM Platform, Edmodo
Manish Kothari is General Manager for Platform at Edmodo. Used by over 60% of US teachers, and in over 300,000 schools worldwide, Edmodo is the world's leading and largest collaborative learning platform for kindergarten through 12th grade (K12) teachers, students & parents.


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 7 110 E 2nd St

12:30pm

ReleaseIt at SXSW
Ready to be dazzled? Emceed by Trey Bowles, ReleaseIt at SXSW is a platform for companies to launch their new an innovative product or service in Startup Village. A panel of industry experts including Evan Burfield, Marc Nager and Susan Amat will evaluate which company is most likely to succeed in the marketplace.
Join us for round two of this competition and hear from this new group of finalists:
Homage
Tel Aviv, ISRAEL
Users create a video with their own dynamic emoticons.
Palate Smart Grill
San Francisco, CA
A countertop electric grill with precision-temperature control via an iPad app.
Ridgewing Guitar
New Boston, NH
A unique combination of instantly-interchangeable modules for a custom guitar.
Ship.io
San Francisco, CA
A cloud platform for continuous delivery of native iOS and Android mobile apps.
Supper
New York, NY
A web and Spotify app that delivers playlists selected by famed chefs.
At the end of this session, the 2015 ReleaseIt at SXSW winner will be announced.

View official listing on sxsw.com

Speakers
avatar for Susan Amat

Susan Amat

Founder & CEO, Venture Hive
Dr. Susan Amat is the founder of Venture Hive, an entrepreneurship education company that supports governments and municipalities in developing innovation ecosystems through K-12, university, and incubator/accelerator programs. A serial entrepreneur, she built businesses in the entertainment... Read More →
avatar for Trey Bowles

Trey Bowles

CEO, The Dallas Entrepreneur Center
EB

Evan Burfield

Co-Founder & Co-CEO, 1776
SC

Shauna Causey

VP, EveryMove
avatar for Marc Nager

Marc Nager

CEO, UP Global


Friday March 13, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon B 500 E 4th St

12:30pm

The Art and Science of Shareability
Join Dao Nguyen, BuzzFeed's Publisher to learn how the site uses art and science to understand shareability, distribution and how to integrate strategic data-driven research to grow audiences online.

View official listing on sxsw.com

Speakers
avatar for Dao Nguyen

Dao Nguyen

Publisher, BuzzFeed
Dao Nguyen is BuzzFeed’s Publisher overseeing the company’s technology, product, data and publishing platform. Prior to BuzzFeed, Nguyen was Director of Product Management at FINS.com, a Dow Jones venture. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

12:30pm

The Bombastic Brilliance of Black Twitter II
In this dual conversation between an American and Africana Studies Scholar, Digital Strategist and upcoming author of "The Bombastic Brilliance of Black Twitter," Dr. Kimberly C. Ellis aka @DrGoddess, and Journalist / Journalism Educator, @MeredithClark, who completed her dissertation on "Black Twitter," in Fall 2014, a serious, fun and focused interrogation of the arc of Black Twitter will occur. While both panelists have an academic background, they each bring a history of cultural criticism as well as journalistic integrity, digital engagement and social media expertise to the fore. They will discuss the evolution of "Black Twitter," since 2009, the mainstream media's obsession since 2012, the various ways in which the community has been truncated and misrepresented, as well as the longstanding tradition of forthright Black assertion in public spaces, including #TrayvonMartin, #Ferguson, #ICantBreathe and #BlackLivesMatter, #Selma and #Selma2Ferguson.

View official listing on sxsw.com

Speakers
avatar for Meredith Clark

Meredith Clark

Journalism Educator, Mayborn School Of Journalism At The University Of North Texas
avatar for Kimberly "Dr Goddess" Ellis

Kimberly "Dr Goddess" Ellis

CEO, Dr Goddess Arts
Affectionately known as "Dr. Goddess," Kimberly C. Ellis, Ph.D. is an award-winning Scholar, Artist, Activist and Tech Entrepreneur who loves Social Media. A published author, speaker and producer, her work is found in The Pittsburgh City Paper, on Alternet.org, Salon.com, Ebony.com... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 6AB Austin Convention Center

12:30pm

The Emperor’s New Wearables
Wearable technology has led the world as we know it into new realms, making technology personal, seamless and convenient. Brands such as Google, Pepsi, Samsung, Jawbone, Nike and Disney have successfully showcased the early generation of device and fashion. Just one year later, as the technology advances, fashion designers are envisioning a generation of devices which essentially disappear. Join our fashion and tech experts as they explore how the fashion industry will make wearable electronics feel invisible and how this technological advancement will affect the industry as a whole.

View official listing on sxsw.com

Speakers
TB

Travis Bogard

VP, Jawbone
Travis Bogard is the vice president of product management and strategy at Jawbone, where he oversees the company’s product roadmap, strategy, customer service, and business development activities globally. Prior to joining Jawbone, Travis spent eight years at Tellme Networks where... Read More →
avatar for Ken Hertz

Ken Hertz

Sr Partner, MemBrain/Hertz Lichtenstein & Young LLP
KENNETH HERTZ is a Principal at memBrain and Senior Partner in the Los Angeles law firm of Hertz Lichtenstein & Young LLP. Ken and his partners specialize in representing talent and new media companies in the sports and entertainment industries. The firm's clients include Will, Jada... Read More →
avatar for Brandon Little

Brandon Little

Chief Creative Officer, Fossil
As Chief Creative Officer for Fossil Group, Brandon Little nurtures partnerships and oversees brand vision, product design and brand DNA for all Fossil Portfolio brands, including Tory Burch, Burberry, Emporio Armani, and Marc by Marc Jacobs, in addition to Fossil’s wearable technology... Read More →
avatar for Sandra Lopez

Sandra Lopez

Dir of Wearables, Biz Dev & Mktg Strategy for Fashion, Intel Corporation
Sandra Lopez joined Intel in 2005 as B2B Integrated Marketing Manager. Leveraging her vast and proven marketing experience within the technology sector, she quickly began to transform B2B Marketing within Intel. She was then chartered to drive Intel’s Consumer Marketing Strategy... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 206 110 E 2nd St

12:30pm

The Internet: F@#% Free Speech, F@#% Fair Use
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In a world where patent and copyright trolls, trademark bullies, fraudsters, and IP and domain squatters abound, what can you do to protect your Internet business? Attendees will gain insight into the mindset and goals of these quasi-villains and learn practical advice and strategies for successfully battling with them – or avoiding them altogether.
The presentation will include an overview of the legal framework that allows trolls/bullies/fraudsters/squatters to thrive; case studies and war stories demonstrating how they might brutalize your company; and effective ways you can avoid and defend against them. Learn how to avoid making your company a target; identify the pressure points of the “bad guys”; and when it makes sense for your company to adopt the tactics of the “enemy.”

View official listing on sxsw.com

Speakers
avatar for Sarah Feingold

Sarah Feingold

Counsel, Etsy
Born an artist, Sarah decided the best way to protect creative folk like herself was to become an attorney.
avatar for David Wong

David Wong

Atty, Barnes & Thornburg LLP
David is a partner with Barnes & Thornburg LLP where he is a member of the Intellectual Property Department and Chairman of the Internet and Technology Law Group. His practice focuses on Internet law, technology, media, intellectual property counseling, risk management, prosecution... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 404 110 E 2nd St

12:30pm

The Myth of Reducing Friction in Your Product
As a general rule, we want to make things easier, faster, and more enjoyable for people using our products. We try to minimize steps, streamline flows, and reduce the amount of decision making for people. But are there times where adding friction to an experience can help the product experience
In this talk, we’ll discuss how adding the right type of friction can help users better understand your product and want to build a long-term relationship with you.
We’ll provide a case study about Lumosity and tell you about the 3 principles, or points of friction, that have helped us establish long-term relationships with our users. We’ll also introduce 3 questions that you can use as a guide to strike the right balance between ease and understanding.

View official listing on sxsw.com

Speakers
avatar for Sushmita Subramanian

Sushmita Subramanian

Dir Prod Design, Lumos Labs Inc
Sushmita Subramanian is the Director of Product Design at Lumosity, a brain training and neuroscience company. At Lumosity, Sushmita has led our mobile UX, including redesigning Lumosity Mobile for iPhone and launching Lumosity for iPad, which have both reached #1 in Education in... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon A 110 E 2nd St

12:30pm

The Secret History of Hypertext
In 1934, a little-known Belgian bibliographer named Paul Otlet described something very much like the Internet, sketching out plans for a network of "electric telescopes" connecting people to a vast collection of documents, images, and audio-visual material. He dubbed the whole thing the Mundaneum, describing it as a "réseau mondial" - a worldwide web.
Why should anyone care about the failed schemes of a long-dead Belgian bibliographer? Otlet's work matters today not just as a kind of historical curio, but because he envisioned a radically different kind of network: one driven not by corporate profit and personal vanity, but by a utopian vision of intellectual progress, social egalitarianism, and even spiritual liberation.
This presentation will delve deep into Otlet's alternative vision of a global network, in search of useful lessons that could reshape our understanding of what the Internet could yet become.

View official listing on sxsw.com

Speakers
avatar for Alex Wright

Alex Wright

Director of Research, Etsy
Alex Wright is the Director of Research at Etsy and the author of Cataloging the World: Paul Otlet and the Birth of the Information Age (one of the New Yorker's "Books to Watch Out For" in 2014). He also teaches courses in user research and design history at the School of Visual Arts... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 3 110 E 2nd St

12:30pm

Using Data to Create Rich User Experiences
Consumers are leaving a trail of data signals online as they engage with brands, consider, shop and buy them: brand goods and services. These data trails, when combined with analytics and behavioral science, can help create rich, relevant experiences that deliver value to the consumer and drive conversion to brands. However, to generate these insights and deliver relevant experiences, brands and agencies must open up to a new model of co-creation.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Mike Baker

Mike Baker

Co-founder Pres & CEO, DataXu
Mike is a regularly published thought leader, and frequently speaks at business and marketing events, sharing his passion for data-driven marketing and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering... Read More →
avatar for Subu Desaraju

Subu Desaraju

SVP Integrated Mktg, Team Detroit
Subu Desaraju is an accomplished digital marketing executive with over 16 years of industry experience. He has led digital program strategy and analytics for Fortune 500 clients across verticals. Subu specializes in developing transformational marketing initiatives that deliver positive... Read More →
avatar for Scott Lange

Scott Lange

Group Creative Dir Midwest, Google
I currently work for The Zoo at Google, as the Midwest Creative Lead. I earned a Bachelors of Fine Arts in Graphic Design from the College for Creative Studies in Detroit, Michigan.
avatar for Andrew Martin

Andrew Martin

VP Planning Dir, Team Detroit
I currently work at Team Detroit as Planning Director on the Ford brand in the US, where this year’s highlights include launching a new Mustang around the globe, thinking through the future of Mobility, and helping guide the real-time marketing efforts in our Content Studio.


Friday March 13, 2015 12:30pm - 1:30pm
Trinity Hall Trinity Hall 311 E 5th

12:30pm

When a Moment Becomes a Movement
What does it take to create effective human rights impact in the world? Do we focus on what is happening locally or turn our attention towards international strategies? We believe it takes both. Amnesty International is a Nobel Peace Prize winning grassroots organization with over 50 years of human rights work. We’ve investigated and exposed abuses, educated and mobilized the public and helped transform societies to create a more just world. Amnesty International USA reported on police brutality in Ferguson, MO, advocated for the release of 234 schoolgirls kidnapped in Nigeria, and mobilized the public to demand the release of a Sudanese woman on death row for refusing to renounce her faith. Steven W. Hawkins, Executive Director and Cammie Croft, Deputy Executive Director will lead a discussion on how technology can be used to leverage local responses to injustice and build an international movement capable of mobilizing millions to achieve human rights victory and policy change.

View official listing on sxsw.com

Speakers
avatar for Cammie Croft

Cammie Croft

Deputy Exec Dir - Digital & Strategic Communications, Amnesty International USA
Cammie Croft is a nationally recognized digital and communications strategist for social good, providing digital, technology, and communications advice for private and public-sector clients. She is currently the Deputy Executive Director of Digital and Strategic Communications at... Read More →
avatar for Steven Hawkins

Steven Hawkins

Exec Dir, Amnesty International USA
Steven W. Hawkins serves as the Executive Director of Amnesty International USA. Prior to joining Amnesty International USA, Steve worked as an attorney with the NAACP Legal Defense Fund where he represented African American men facing the death penalty throughout the United States... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 5ABC Austin Convention Center

12:30pm

Why Is My Company More Transparent Than My Family?
Why are we getting so good at creating transparency in the workplace, but still seem to be stumbling around in the dark when it comes to our most important job, our family? At a time when no one person “runs” the family anymore, and everyone is expected to pull their own weight, how can family tech keep up with family living?
In this serious but not-so-serious presentation, we’ll make the argument that as relatively good people, it’s not actually our intention to be less-than honest with our family, nor is it fun to be the only one in the family holding the burden of information. We just need to find ways that actually make sharing information, and therefore sharing life with these people, more satisfying and less frustrating.
We’ll present some of the surprising holes in family transparency we found while researching and building DJED, the family app, and talk about how families are changing faster than the technology that's supposed to be making their lives better.
Presented by DJED

View official listing on sxsw.com

Speakers
avatar for Darren Reid

Darren Reid

CEO, Djed Studios LLC
Darren is the founder and CEO of DJED, an application for families to publish, securely store, and share content where privacy matters. Darren has founded several successful enterprise Internet companies with customers and users in many countries around the world. Darren and his family... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 4 110 E 2nd St

12:30pm

You Are Not A Product: The Ello Revolution
There's a disturbing subtext to the message that “the only way to make money on the internet is to sell advertising”. It produces a nihilistic assumption that it's not worth the effort to try something new. In other words: give up kid, life is over, you've lost before you’ve begun.
Have the big ad-driven social networks already convinced us that advertising and the buying and selling of personal data are the only ways to sustain a digital business?
Paul believes that we are living at a pivotal period of the Internet, one that is teaching us both what’s right and great about it — and what’s gone horribly wrong. What we do with this knowledge going forward is what has inspired Ello: an ad-free social network that is lighting a revolution for a cleaner digital world.
In this session, Paul will discuss the importance of imagining a better world. Attendees will walk away with actionable steps towards building a profitable business that stays true to its roots.

View official listing on sxsw.com

Speakers
avatar for Paul Budnitz

Paul Budnitz

CEO Founder, ELLO
Paul Budnitz owns and runs Budnitz Bicycles, a luxury bicycle company, Ello, a social network, and is well known as the founder of Kidrobot, the world's premiere creator of art toys, fashion apparel and accessories. Budnitz is also an author of several books, exhibits as a photographer... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

12:30pm

Your Laws, Your Data: Making Government More Open
Two decades ago, Congress began publishing some of its activities online, revolutionizing access to essential public information. The system was called THOMAS, after our third president. Managed by the Library of Congress, it aimed to serve as a central hub to find bills and resolutions, the Congressional Record, committee reports, treaties and so on. States and municipalities followed suit, building out data sets that are essential to a large variety of applications and services.
While technology has changed a lot since the mid 1990s, the quality of data coming from Congress and other branches of government has not kept up.
Creating a more open and comprehensive system of public data -- not only from Congress, but throughout government -- would make a variety of powerful new applications possible.
Join us for a discussion of how better data can empower citizen activists and public interest groups to make government more accountable, and more responsive.

View official listing on sxsw.com

Speakers
avatar for Molly Bohmer

Molly Bohmer

Data Curator, Cato Institute
Molly Bohmer is the Data Curator at the Cato Institute where she manages the Deepbills Project and researches policy issues surrounding government transparency and data. She also works with the Congressional Data Coalition to promote the release of data in the legislative branch... Read More →
avatar for Daniel Schuman

Daniel Schuman

Policy Dir, Citizens for Responsibility and Ethics in Washington
Daniel Schuman works at the intersections of law, policy, and technology as policy director for Citizens for Responsibility and Ethics in Washington (CREW), a non-profit organization devoted to government transparency and accountability with a special emphasis on government ethics... Read More →
avatar for Molly Schwartz

Molly Schwartz

Assoc Fellow, R Street Institute
Molly Schwartz is a Fulbright scholar conducting research at the Aalto University of Art, Design and Architecture and experimenting with user-centered design concepts at the National Library of Finland. Molly has been an analyst at the U.S. Department of State and is currently a policy... Read More →
avatar for Rebecca Williams

Rebecca Williams

Policy Analyst, Data.gov
Rebecca Williams is the Senior Engagement Liaison for Data.gov building out the federal open data infrastructure and facilitating community engagement. Prior to joining the Data.gov team, Rebecca worked with the Sunlight Foundation on advocating open data best practices to local governments... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 10AB Austin Convention Center

1:00pm

Agency: Starting a Creative Firm in a Digital Age
As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own – the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.
While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook – giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace.
This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.
Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.

View official listing on sxsw.com

Speakers
RW

Rick Webb

Venture Partner, Quotidian Ventures


Friday March 13, 2015 1:00pm - 1:20pm
ACC Ballroom G Austin Convention Center

1:00pm

Book Signing: Dorie Clark
Dorie Clark will appear at the SX Bookstore to sign copies of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

View official listing on sxsw.com

Speakers
avatar for Dorie Clark

Dorie Clark

Author/Consultant/Professor, HBR/Forbes/Duke
Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and the forthcoming "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor... Read More →


Friday March 13, 2015 1:00pm - 1:20pm
ACC Ballroom G Foyer Austin Convention Center

1:30pm

Book Signing: Rick Webb
Rick Webb will appear at the SX Bookstore to sign copies of Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age).

View official listing on sxsw.com

Speakers
RW

Rick Webb

Venture Partner, Quotidian Ventures


Friday March 13, 2015 1:30pm - 1:50pm
ACC Ballroom G Foyer Austin Convention Center

1:30pm

Maker Pro
Maker Pro is a book of essays by more than a dozen prominent and up-and-coming professional makers (Maker Pros). Each essay includes advice and stories on topics such as starting a kit-making business, taking a hardware project open-source, and plenty of encouragement to "quit your day job." This book is a reference for anyone who dreams of turning a hobby into a small business, and features stories from well-known professional makers; it will turn aspiration into inspiration.

View official listing on sxsw.com

Speakers
avatar for Mitch Altman

Mitch Altman

CEO, Cornfield Electronics
Mitch Altman is a San Francisco-based hacker and inventor, best known for inventing TV-B-Gone remote controls, a keychain that turns off TVs in public places, he was also co-founder of 3ware (a SillyValley RAID controller company), did pioneering work in Virtual Reality at VPL Research... Read More →


Friday March 13, 2015 1:30pm - 1:50pm
ACC Ballroom G Austin Convention Center

1:30pm

Verite Games: Next Evolution/Revolution in Gaming
Socially conscious games have continually fallen short in terms of engaging and being embraced by large audiences. Why haven’t commercial viability and social value doing good games succeeded? Navid Khonsari will present how his company’s new approach created an ambitious video game and documentary hybrid; 1979 Revolution. Khonsari will discuss the challenges of creating a game with social value while ensuring the success of commercial games.

View official listing on sxsw.com

Speakers
NK

Navid Khonsari

Producer, iNK Stories


Friday March 13, 2015 1:30pm - 2:15pm
Palmer Events Center Geek Stage 900 Barton Springs Rd

2:00pm

An Experiential Campaign for The Modern World
Lincoln Black Label is a pivotal part of the Lincoln transformation. Our Black Label at Home program gives luxury travelers the opportunity to be immersed in all of our Black Label themes through real experiences in high-end properties across the nation. This presentation gives a behind the scenes look at what it takes for a brand to have the courage to experiment with a traditional experiential program in the digital world.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
JF

Juliette Ferrara

VP, Planning Dir, Team Detroit LLC d/b/a Hudson Rouge
While Juliette's career in advertising began like many others, as a traffic coordinator at a local agency, her professional life began long before that. Working as a dance instructor and performer for most of her life, Juliette has a genuine love of art and music. After graduating... Read More →
avatar for Monique Frumberg

Monique Frumberg

SVP Group BCA Dir, Hudson Rouge
avatar for Scott Hanson

Scott Hanson

Sr Copywriter, Team Detroit LLC d/b/a Hudson Rouge
avatar for Benjamin Milligan

Benjamin Milligan

Sr Dir Marketing Solutions, Condé Nast Media Group
With a wealth of experience in key positions within the media and publishing industries, Ben has been honing his creative mind and strategic marketing skills since before he graduated from New York University. While achieving his BA in urban planning and architecture, Ben was already... Read More →
DR

David Rivers

Mktg Communications Mgr, Lincoln Motor Company
DR

Dave Rivers

Mktg Communications Mgr, Lincoln Motor Company


Friday March 13, 2015 2:00pm - 3:00pm
Palm Door on Sixth Main Stage 508 E 6th St

2:00pm

Capital Factory A-List Pitch
Capital Factory brings you our A-List of Austin's early-stage startups raising Series A funding in a series of five-minute pitches.
Austin, Texas is the fastest growing city in the country and has a booming startup and technology scene that attracts talent from both coasts and around the world. Capital Factory is the center of Austin's startup ecosystem and has filtered through them all to bring you the very best.
Come get a taste of Texas at this special SXSW pitch event! Kick off SXSW with some fresh new ideas – you might want to use their products, apply for a job, or make an investment.
These Austin technology companies are early-stage startups raising Series A funding that have qualified for a matching investment from the Capital Factory Fund and our venture capital partners. Most have initial revenue but some are pre-revenue.
Presented by Capital Factory

View official listing on sxsw.com

Speakers
avatar for Jonathan Coon

Jonathan Coon

Founder, 1-800CONTACTS
Jonathan Coon started 1-800 CONTACTS in 1992 in his dorm room with $50. The company was sold in June 2012 for $900 million. A few highlights of those 20 years: Public CEO from 1998 to 2007 Had to get federal law passed to give Americans a right to their contact lens prescriptions... Read More →
avatar for Penny Pritzker

Penny Pritzker

US Secretary of Commerce, Obama Cabinet -- US Department of Commerce
Penny Pritzker has served as the 38th U.S. Secretary of Commerce since being sworn in by Vice President Joe Biden on June 26, 2013. As Secretary of Commerce, she is focused on providing American businesses and entrepreneurs with the tools they need to grow and hire. Secretary Pritzker... Read More →
avatar for John Thornton

John Thornton

General Partner, Austin Ventures
John Thornton joined Austin Ventures in 1991 and focuses on software investing and firm strategy. Previously, John was with McKinsey & Co., where he served clients in the U.S. and Europe. He has worked with companies such as Active Power (NASDAQ: ACPW), Dazel (NYSE: HP), Lombardi... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon G 500 E 4th St

2:00pm

Content Marketing vs Don Draper: The End Of Ads
From branded entertainment and viral video to native advertising and social media presence, the real innovation, creative energy and money in digital marketing seems headed away from traditional advertising. It is all about content now. Brands are publishers, entertainers, resources. Sponsors don’t interrupt digital media experiences; they help build and enhance them. They need to reach out to niche audiences in countless smaller channels with custom content that is relevant to that consumer. So, is advertising as we know it a relic of 20th century mass media? Is there still room for the big idea in this world of fragmented, personalized experiences? Is Don Draper obsolete?
Presented by Media Post

View official listing on sxsw.com

Speakers
LB

Linda Boff

Global Exec Dir Brand Mktg, GE Corporate
Boff is responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising... Read More →
avatar for Maya Kosovalic

Maya Kosovalic

Head of Media and Digital Communications, L'Oreal
Maya Kosovalic is the Head of Media and Digital Communications for L’Oréal Travel Retail Americas. She has 9 years of marketing experience at L’Oréal in brand management and traditional and digital media for both luxury and mass brands. Today, Maya is charged with developing... Read More →
avatar for Stephanie Losee

Stephanie Losee

Managing Editor, Dell
avatar for Jamie Reilly

Jamie Reilly

Chief Creative Officer, Kastner And Partners
Jamie Reilly, Chief Creative Officer at Kastner & Partners


Friday March 13, 2015 2:00pm - 3:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

2:00pm

Curious Bridges: How Designers Grow the Future
One of design's most fundamental tasks is to help people deal with change. Designers stand between revolutions and everyday experience. They interpret scientific and technological innovations so they can be assimilated into life, bridging design, architecture, art, and culture. Investigate design’s ever-increasing influence with Paola Antonelli, Senior Curator of Architecture and Design at MoMA.

View official listing on sxsw.com

Speakers
avatar for Paola Antonelli

Paola Antonelli

Senior Curator, The Museum of Modern Art
Paola Antonelli joined The Museum of Modern Art in 1994 and is a Senior Curator in the Departmentof Architecture & Design, as well as MoMA’s founding Director of Research & Development. Her first exhibition for MoMA, Mutant Materials in Contemporary Design (1995), was followed by... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
ACC Exhibit Hall 5 Austin Convention Center

2:00pm

Customer Journeys: Mapping out Customer Interactions @ Capital One to improving the servicing experience
Customer Journeys is a visualization of customer events being piloted in our call centers that helps agents quickly grok what a customer is going through and help meet them where they are.

View official listing on sxsw.com

Friday March 13, 2015 2:00pm - 3:00pm
Capital One 6th & Congress 106 E 6th St

2:00pm

Failure as a Creative Catalyst
It is often said that change is good but the reality is change is scary especially when the change is taking a brand new job or working on a new creative project in an area that you’ve never worked in before. It can be even harder when everything doesn’t go as planned and you encounter challenges, set backs or even failure on your new project.
In this session established designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe and building his first iOS app, Brush, and the challenges he encountered along the way. Erik’s goal for Brush was to let designers extend their creativity and engage them to play more but the app development process wasn’t always fun or smooth. When he ran into set backs, solutions didn’t always appear right away. Ultimately the journey of getting through all the set backs led Erik to discovering new solutions and launching a truly delightful app.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Erik Natzke

Erik Natzke

Principal Designer, Adobe Systems Inc
Erik Natzke, artist, designer, and programmer, creates and gives material substance to his ideas through immaterial computer code.


Friday March 13, 2015 2:00pm - 3:00pm
JW Marriott Salon E 110 E 2nd St

2:00pm

How to Prepare for The Tidal Wave of Big Data Jobs
According to the CDO Club, in 2014, there were an estimated 1,000 Chief Digital Officers and thousands of Data Scientists at companies worldwide – doubling the numbers since 2013. These new titles are only the beginning in a massive shift to accommodate the influx of big data. CDOs are found most frequently in the U.S., followed by the U.K., Australia and Spain (tied for third), France and Italy (tied for fourth), and then Germany. Much like the changing roles throughout the digital industry, with the introduction of social media platforms (i.e. the role of Social Media Manager isn’t even a decade old), the big data industry is creating new roles for both legacy brands and startups. Data experts will be a scarce, valuable commodity in the next decade and a huge opportunity for people with the right skill sets. In this session, you’ll hear from top industry executives, many of them Chief Digital Officers themselves, about how to navigate the new job landscape in the age of big data.
Presented by Umbel

View official listing on sxsw.com

Speakers
AM

Amen Mashariki

Chief Analytics Officer, City of New York
avatar for David Mathison

David Mathison

Founder & Curator, Chief Digital Officer Club
David Mathison is the curator of the Chief Digital Officer summit and founder of the CDO Club.
avatar for Sree Sreenivasan

Sree Sreenivasan

Chief Digital Officer, Metropolitan Museum of Art
Sree Sreenivasan (@sree) is the first Chief Digital Officer at the Metropolitan Museum of Art, the latest step in what he calls "a three-decade, one-way love affair with the world's greatest museum." At the Met, he leads a world-class team of 70 working on topics he loves: digital... Read More →
avatar for Tracey Wallace

Tracey Wallace

Managing Editor, Bigcommerce


Friday March 13, 2015 2:00pm - 3:00pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

2:00pm

McDonald’s Pitch Session: Restaurant Experience
The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
We believe the restaurant experience is ready for a change. Customers deserve more. Technology can enable more. And McDonald’s is aiming to turn the restaurant experience on its head. This is not about tweeting, ordering online or Wi-Fi connectivity. This is about truly reinventing the traditional dining experience. We are talking about multiple screens, proximity technology, personalization and even smart packaging.
What if your whole experience with McDonald’s was customized just for you? Imagine walking into the restaurant, the crew immediately recognizing who you are, knowing your favorite order and charging your account – without needing to open your wallet. And how about the dining area? We want to
harness proximity technology, multiple screens and mobile devices to make the restaurant of the future a reality.
While it’s still early in the transformation for the restaurant of the future, McDonald’s is charging ahead, working with new ideas and technologies to enhance the customer experience in restaurants. Be part of this transformation.
If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.
Rules and Guidelines: http://mcd-sxswstartups.tumblr.com

View official listing on sxsw.com

Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon D 500 E 4th St

2:00pm

Social Health Startup Bootcamp: Investing in Health
Investments in digital health startups have grown from almost one billion with 139 deals in 2010 to over almost 3 billion with 578 deals in 2013. As more investors begin to view health tech as a viable opportunity for funding and investment – especially as digital health becomes more mainstream through wearables and organic mobile platforms like Apple's Health Kit, Google Fit and Samsung's Digital Health Initiative -- it should come as no surprise that 2014 turned out to be another record-breaking year, with investments totaling over $4.1B, which is more than 2011-2013 combined. Join us for the 4th consecutive year of the Social Health Startup Bootcamp as we discuss the state of digital health funding in 2014, the factors that drove investments, deals, funding stages, investors, startups, most active markets/categories, and where future opportunities may lie.
Brought to you by: Digitas Health LifeBrands

View official listing on sxsw.com

Speakers
avatar for Shwen Gwee

Shwen Gwee

VP/Group Dir Social Strategy, PharmFresh.tv
Founder of PharmFresh.TV, Social Health Startup Bootcamp, Social Health Summit (SXSH.org), and the Med 2.0 blog. Formerly: Digitas Health (VP/Group Director), Chandler Chicco Companies (Chief Digital Officer), Edelman (VP, Digital Health), Vertex (Lead, Digital Strategy and Social... Read More →
avatar for Polina Hanin

Polina Hanin

Academy Dir, StartUp Health
Polina is the Academy Director at StartUp Health, a global growth platform for entrepreneurs transforming healthcare. Polina leads the StartUp Health Academy, a 3-year coaching program and trusted peer network, which includes 165 entrepreneurs from 84 companies, representing 7 co... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon A 500 E 4th St

2:00pm

Venture Investing in Universities
Venture capitalists, university investors, and technology entrepreneurs based out of Yale University come together for a panel discussion of strategies for investing in university-based startups – both from the labs and student body.
This session will cover how the Yale Entrepreneurial Institute’s Innovation Fund and external investors target opportunities, what stages of venture are ripe for investment, and the unique challenges and opportunities within the university.

View official listing on sxsw.com

Speakers
avatar for Donald Fischer

Donald Fischer

Venture Partner, General Catalyst Partners
Donald focuses on leading early stage investments in big data, open source, data science, cloud, and other enterprise IT technology areas. Donald sits on the boards of ScalingData and Tesora.
avatar for Gregory Ho

Gregory Ho

Pres & Chief Operating Officer, Spring Mountain Capital LP
Greg is a founding partner of Spring Mountain Capital, which was established in 2001 and focuses on alternative asset investing. SMC's preference is to invest "in the gaps" which means it seeks opportunities that many investors avoid because of their complexity, uncertainty, mis-staging... Read More →
SM

Sean Mackay

CEO, IsoPlexis
avatar for Erika Smith

Erika Smith

Deputy Dir, Yale Entrepreneurial Institute
Erika Smith is the Deputy Director at the Yale Entrepreneurial Institute, where she helps to expand entrepreneurial opportunities for students, faculty, and alumni. Erika was formerly the senior director of investments with the Center for Innovative Technologies in Virginia. In addition... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon B 500 E 4th St

2:00pm

Visual Storytelling: The Power of Design + Data
In a world of hyper-connectivity and fragmented communication consumption, our ever-increasing volume of big data is only useful if it drives insights that are comprehended. And that is, to a great extent, dependent on how well they’re visualized.
This panel will look at Design as a powerful visual storytelling tool to craft clear, entertaining and emotionally engaging narratives told via graphics rather than print, when faced with complicated data-driven stories to tell. Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Michele Silvestri

Michele Silvestri

EVP Global Design Dir, Team Detroit
Michele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,500-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for all of their clients’ brands, including... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Trinity Hall Trinity Hall 311 E 5th

2:30pm

The Casual VR Scene
Lots has been discussed about VR in the last two years. Most has focused on the hardcore, PC based application via the Oculus VR products but what many may not know about is the budding mobile and casual VR scene which represents a much larger market and users because ideally it will utilize the power of the everyday smartphone to create new VR experiences. Come listen to a panel of experts paving the way for these accessible mobile and casual experiences.

View official listing on sxsw.com

Speakers
avatar for Robert Brackenridge

Robert Brackenridge

Developer Rel, Virtuix
Robert is currently the Director of Developer Relations at Virtuix. Virtuix manufactures the Omni, an omni-directional treadmill for walking around inside of virtual reality (VR) experiences. As an avid indie game designer Robert has been a passionate advocate of both game development... Read More →
PC

Patrick Curry

Project Mgr, Unity Technologies
avatar for Neal Nellans

Neal Nellans

Founder, Ghost Machine
Mr. Nellans has over 14 years of professional game making experience. After Graduating with a BFA in Computer Animation from the Ringling School of Art and Design in Sarasota, FL, Mr. Nellans was immediately recognized for his work in Animation by being awarded the 1998 Gold Medal... Read More →
AS

Alex Schwartz

Chief Scientist, Owlchemy Labs
Alex is part biz-dev professional, part marketer, part designer, and part coder with a passion for creating. He's an ex-AAA Technical Artist turned entrepreneur, and now runs Owlchemy Labs, an independent game development studio whose titles include Snuggle Truck, Jack Lumber and... Read More →
avatar for Devin Weidinger

Devin Weidinger

Lead Developer, Merge VR
A Virtual Reality + Augmented Reality enthusiasts and passionate developer for PC VR Mobile VR. Lead Developer for MergeVR.com a virtual reality company focused on delivering virtual reality to the mass market. I'm always striving to be a stronger VR designer. I love rapid prototyping... Read More →


Friday March 13, 2015 2:30pm - 3:15pm
Palmer Events Center Geek Stage 900 Barton Springs Rd

3:00pm

Book Signing: Mitch Altman
Mitch Altman will appear at the SX Bookstore to sign copies of Maker Pro.

View official listing on sxsw.com

Speakers
avatar for Mitch Altman

Mitch Altman

CEO, Cornfield Electronics
Mitch Altman is a San Francisco-based hacker and inventor, best known for inventing TV-B-Gone remote controls, a keychain that turns off TVs in public places, he was also co-founder of 3ware (a SillyValley RAID controller company), did pioneering work in Virtual Reality at VPL Research... Read More →


Friday March 13, 2015 3:00pm - 3:20pm
ACC Ballroom G Foyer Austin Convention Center

3:00pm

Hacker, Maker, Teacher, Thief
What does the industry need to do today (not tomorrow) to stay valuable and relevant? Is digital collaboration the death of idea ownership? What the hell do clients know about great advertising? How can copying make you more original? I feel connected, but do I feel more human? Should we make things people want rather than make people want things? How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising’s next generation.

View official listing on sxsw.com

Speakers
avatar for James Stewart

James Stewart

Founder/Chief Creative, Geneva Film Company
James Stewart is a commercial director and founder of Geneva Film Co. in Toronto, Canada. Stewart’s work is notably in live action, VFX, stop-motion and CG animation on platforms ranging from mobile to giant screen including gesture control and VR. He is the co-author of the Creative... Read More →


Friday March 13, 2015 3:00pm - 3:20pm
ACC Ballroom G Austin Convention Center

3:00pm

Future of Retail with Simon

In partnership with Decoded FashionSimon decided to search for new and innovative startups enhancing the omni-channel retail experience.  On Friday, March 13, the selected top 10 startups will be showcased in the Decoded Fashion Mentorship Hub to attending press and investors. 

More info 



Friday March 13, 2015 3:00pm - 5:00pm
JW Marriott Room 213 110 E 2nd St

3:30pm

Trusted Filters and the Rise of Data Loyalty
There is so much information in the universe—too much to know—for one person to experience even a small fraction of it first hand. We have always trusted those around us to help filter and synthesize input to make sense of it.
As computer mediated communication rises, are we losing the human touch when it comes to trust? Are we becoming increasingly loyal to the systems that hold our data, dependent on them to use algorithmic—rather than altruistic—trusted filters?

View official listing on sxsw.com

Speakers
avatar for Jason CranfordTeague

Jason CranfordTeague

SR Creative Director, Capital One
As a long standing leader in the Web design community, Jason is well know for being able to explain complex technical concepts to non-technical audiences. He has been watching the ways in which we are forming new eco-systems of trust in the computer mediated mediums that permeate... Read More →


Friday March 13, 2015 3:30pm - 3:45pm
ACC Ballroom C Austin Convention Center

3:30pm

Virtual Function, Physical Interface
Many physical objects are becoming icons, or symbolic representations of what they do. Much like the floppy disk save icon, the physical interfaces of many products today reference older technologies that are now obsolete. What can drive the metaphors that are used in today's interfaces? As digital technology replaces the mechanisms physical interfaces were once based on, how can we create interfaces that help people understand how to interact with the functions they control? If the way something actually works is so complex or counter-intuitive that it won't make sense to the average user, should the interface attempt to present a simplified metaphor? And if there is no older physical metaphor to fall back on, what principles can guide the creation of new interaction metaphors?

View official listing on sxsw.com

Speakers
avatar for Patrick Mankins

Patrick Mankins

Designer, Artefact
Patrick is currently a designer at Artefact in Seattle where he works with an amazing group of people to solve current problems and envision the future. Previously, he explored interactions with cognitive computing systems and cyber security at IBM Design and studied industrial design... Read More →


Friday March 13, 2015 3:30pm - 3:45pm
ACC Ballroom B Austin Convention Center

3:30pm

Book Signing: James Stewart
James Stewart will appear at the SX Bookstore to sign copies of Hacker, Maker, Teacher, Thief: Advertising’s Next Generation.

View official listing on sxsw.com

Speakers
avatar for James Stewart

James Stewart

Founder/Chief Creative, Geneva Film Company
James Stewart is a commercial director and founder of Geneva Film Co. in Toronto, Canada. Stewart’s work is notably in live action, VFX, stop-motion and CG animation on platforms ranging from mobile to giant screen including gesture control and VR. He is the co-author of the Creative... Read More →


Friday March 13, 2015 3:30pm - 3:50pm
ACC Ballroom G Foyer Austin Convention Center

3:30pm

How to Turn Rejection Into Opportunities
When trying to find an investor for his technology start up, author Jia Jiang was rejected for what he thought was a done deal. It crushed his spirits and made him realize that he shouldn't take rejection this much to heart.
Jiang decided to go out and get rejected for 100 days, intentionally and in a way that would help him overcome his fear. On day three of this journey, a video of him being rejected was viewed by millions of people, and he found encouragement from strangers for the remaining 97 rejections.
After completing this journey, Jiang discovered how much rejection holds us back in our personal and professional lives. We want to land an investor or get capital for our startup, but we're scared that our idea isn't good enough. We want to sell more products, but we're afraid of hearing "no." All of these obstacles can be beaten with the right strategy, which Jiang has found in facing his own fear of rejection and is now sharing with you.

View official listing on sxsw.com

Speakers
JJ

Jia Jiang

Owner, N/A
Jia Jiang moved to the United States at 16 years old with a dream to become the next Bill Gates. However, he settled in a role with Dell after graduating from college and decided to be contempt with the American dream of comfort and a nice middle class home.


Friday March 13, 2015 3:30pm - 3:50pm
ACC Ballroom G Austin Convention Center

3:30pm

Fast & Furious: Bringing the Legacy to Mobile
Park your ride at the Geek Stage for an exciting interactive panel from the official game makers for the Fast & Furious film franchise. The panel will explore taking the action from the silver screen to mobile in Kabam’s highly anticipated game Fast & Furious: Legacy. Moderated by Jose Sanchez, the panel will feature the creative geniuses behind the game’s development to chat about bringing the film series’ deep canon to life, all the hot cars gamers will be pumped to play, plus debut exclusive videos for Fast & Furious: Legacy. Select audience members will get a chance to compete on-stage for a chance to win fun prizes. Are you game?

View official listing on sxsw.com

Speakers
avatar for Pablo Greenham

Pablo Greenham

Art Director, Kabam
BK

Bill Kim

Producer, Kabam Inc
CL

Calvin Lim

VP of Mobile & Digital Platforms, Universal Studios
SM

Steve Martin

Leader Designer, Kabam Inc
JS

Jose Sanchez

Producer, Electric Playground/Kabam


Friday March 13, 2015 3:30pm - 4:15pm
Palmer Events Center Geek Stage 900 Barton Springs Rd

3:30pm

Administrative Professionals Meet Up
Calling all administrative assistants, executive assistants, receptionists, project managers, and more! If you are the hub, the gatekeeper, and/or the silent leader of your team or organization, then this meet up is for you! Come meet others in the administrative professionals field, trade tips for productivity, swap team-building ideas, and discuss how the landscape of the administrative profession is growing. Admins unite!

View official listing on sxsw.com

Speakers
avatar for Danielle Zamora

Danielle Zamora

IA Exec Asst, SXSW STAFF


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 509 110 E 2nd St

3:30pm

And While We Are Asking, Is Media Dead Too?
A century-old media model is broken. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media are scrambling for a small share of a pie that is being diffused among countless startups and legacy media brands. There just isn’t enough ad money to sustain content. Publishers desperately grasp onto business models that ignore old ethical boundaries and bend to advertiser will and in the process trade away their core value proposition to audiences. Is there a future for the media business in all of this? What is the sustainable path forward?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Bob Garfield

Bob Garfield

Columnist/NPR Host, MediaPost Communications
Bob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His bi-weekly column... Read More →
avatar for Meredith Kopit Levien

Meredith Kopit Levien

EVP of Advertising, The New York Times
ES

Eamonn Store

CEO, Guardian Us


Friday March 13, 2015 3:30pm - 4:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

3:30pm

Artist Meets Hacker: How Tech is Changing the Arts
Artists have always been at the forefront of defining the culture of the day, how we communicate with each other and about ourselves. Until the rise of Silicon Valley. Where Plato's Academy used to be the ultimate place of learning, mentoring, and making, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter helps quell them. Picasso's cubism changed how we saw the world, now that honor belongs to the likes of Google and MakerBot.
And yet artists are making phenomenal works of art using the very bits of technology that have in large part supplanted their role of kingmaker/culturemaker. So what happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, & robots become actors? This session will explore more than one hundred case studies of artists and arts organizations using (and in some cases, failing to use) technology to comment on society, to make your neighborhood a better place to live, and to run their business.

View official listing on sxsw.com

Speakers
avatar for Devon Smith

Devon Smith

Dir of Analytics & Social Media, Threespot
Devon Smith is the Director of Social Media at Threespot—a Washington DC digital engagement agency primarily serving nonprofits and government agencies—where she currently works with clients such as the Smithsonian Institution, BBC America, Planned Parenthood and the Pew Charitable... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 3 110 E 2nd St

3:30pm

Barracuda Bowl: Digital Health Startup Pitch
Following the success of 2013's Founder's Stories, the format of this session is evolving into more of a "shark tank" style pitch fest for health tech startups. The "Barracuda Bowl" puts the spotlight on the founders of three health tech startups, who will each have five minutes to pitch their startup to an esteemed panel of "barracudas" – veteran investors, entrepreneurs, and judges.
After providing an overview of their business, the startup founders will be immersed into the Barracuda Bowl where the panel of judges will interrogate them and poke holes in their business plans. After all three founders have had their fifteen minutes in the bowl, they will assemble on stage, where the audience will have an opportunity to be the barracudas and unleash their questions on them. At the end of the session, the barracuda panel will decide which founder won the battle of the barracuda bowl and which ones got chewed to pieces.
Brought to you by: Digitas Health LifeBrands

View official listing on sxsw.com

Speakers
avatar for Alaina Adams

Alaina Adams

Co-founder and CEO, NuPlanit
Alaina Adams, PhD is the Co-founder & CEO of NuPlanit, a healthIT company that empowers people to sustain healthy eating habits using mobile technology and a connection to nutrition and behavior experts. Alaina has over 10 years of experience developing remote health monitoring and... Read More →
AB

Ambar Bhattacharyya

VP, Bessemer Venture Partners
avatar for Lynda Brown-Ganzert

Lynda Brown-Ganzert

CEO, Curatio
Lynda is an innovator, connector and entrepreneur. She has won numerous awards as a digital media leader and has worked with public and private companies, including Electronic Arts, Edelman, Telus, Rogers, Nordicity, and Knowledge Network. Most recently she served as Chair of the... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon A 500 E 4th St

3:30pm

Battle Cry of the Sensible Startup
Are stress, hype and ego mandatory for startups? In this panel, three CEOs discuss whether it is possible for sensible startups to still be successful. Silicon Valley icons and investors have famously scoffed at work/life balance. What are the real risks and rewards for young companies taking a more sane approach to culture? Review best practices, big mistakes and discuss new ways to bring sensibility into the classic startup model.

View official listing on sxsw.com

Speakers
avatar for Scott Abel

Scott Abel

Co-Founder/CSO, Spiceworks
Scott Abel is a co-founder and the chief strategy officer at Spiceworks. In his role, Abel is responsible for the Company’s product strategy and culture, key differentiators and enablers of Spiceworks’ success. He was previously Spiceworks’ CEO and maintains his position as... Read More →
avatar for Lara Aldag

Lara Aldag

CEO, Higgle
Ms. Aldag is the CEO and co-founder of Higgle. Ms. Aldag received her B.A in Economics from Stanford University. Ms. Aldag started her career as an investment banker in Credit Suisse’s Technology Mergers & Acquisitions Group in San Francisco, where she advised internet, software... Read More →
avatar for Jeff Tangney

Jeff Tangney

CEO, Doximity
Jeff founded Doximity in 2010 and serves as its Chief Executive Officer. Mr. Tangney also serves as an Advisor at Rock Health. Prior to that, he co-founded Epocrates Inc. in 1998 and served as its President & Chief Operating Officer. Mr. Tangney has over 15 years of healthcare/pharmaceutical... Read More →
JY

Jason Yeung

Managing Dir, Morgan Stanley


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon E 500 E 4th St

3:30pm

Behind the Social at PBS' Largest Content Provider
Calling all armchair appraisers and Cumberfans! Find out how Antiques Roadshow, Masterpiece, American Experience and The World - some of public media's most popular TV and radio shows - create unique and sharable social media content with a fraction of the budget and staff of the for-profit networks.
This panel feeds a combined 1.5 million fans on Facebook and Twitter every day. But how do you keep your brand on people's minds when you're not on the air year-round? How do you make Faberge interesting to someone who loves folk art? How do you promote Downton Abbey when you don't have the legal rights to use a photo of... oh wait, we can't use their name either.
By now we know social media best practices: Post regularly! Show your personality! Engage with fans! We'll dig deeper than that. We want to bring you behind the curtain and share our tips for producing quality content on a public media budget. Use #WGBHSocial to send us questions!

View official listing on sxsw.com

Speakers
avatar for Hannah Auerbach

Hannah Auerbach

Account Exec, Antiques Roadshow PBS
Hannah Auerbach is an account executive in national marketing and promotions for Antiques Roadshow on PBS. Hannah leads and manages all of Antiques Roadshow's social media accounts. Just shy of its 20th anniversary, the series is equal parts history lesson and treasure hunt and is... Read More →
avatar for Molly Jacobs

Molly Jacobs

Sr Producer/Digital Content/Strategy, American Experience — PBS
avatar for Tory Starr

Tory Starr

Social Media Producer, PRI's The World
Tory joined the PRI's The World newsroom in September 2012 as the program’s first social media producer, responsible for program’s social properties with a focus on the show’s SafeMode and Human Needs beats.
avatar for Olivia Wong

Olivia Wong

Sr Account Exec, Natl Mktg, MASTERPIECE/WGBH
Olivia Wong is a Senior Account Executive at WGBH National Marketing, responsible for publicity and brand strategy for the PBS MASTERPIECE television series, as well as launching and leading the series' social media presence since 2008. Prior to joining MASTERPIECE in 2004, Wong worked... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 7 110 E 2nd St

3:30pm

Bioart: Melding Biotech and Art
No one denies that biotechnology is the prime technological hallmark of the coming age, but what it means and where it’s leading us remains largely unknown. Historically, artists have acted as interpreters of cultural shifts, and offered signposts to the future of cultural norms.
A growing number of artists are now turning to biotechnology as their medium. These bioartists have appropriated the tools biomedicine, genomics, ecology, and synthetic biology. By exploring with these tools, they are redefining identity, technology, and even the act of creating life. In this panel, curators and bioartists will attempt to decipher the themes emerging from this burgeoning genre of art, one that melds with biotech.

View official listing on sxsw.com

Speakers
avatar for Heather Dewey-Hagborg

Heather Dewey-Hagborg

Artist, School of the Art Institute of Chicago
Heather Dewey-Hagborg is an transdisciplinary artist, programmer and educator who is interested in exploring art as research and public inquiry. Traversing media ranging from algorithms to DNA, her work seeks to question fundamental assumptions underpinning perceptions of human nature... Read More →
avatar for Daniel Grushkin

Daniel Grushkin

Journalist, CUT/PASTE/GROW
Daniel Grushkin is a freelance journalist who covers the intersection of biology, culture and business. Hi blog Biohackers appears on PopSci.com. His articles have appeared in The New York Times, Businessweek, National Geographic Adventure, Popular Science, and Scientific American... Read More →
avatar for Karen Ingram

Karen Ingram

Artist, kareningram.com
Karen Ingram is a designer, artist, and creative director who uses her skillset to promote scientific awareness. Ingram is a co-organizer of Brooklyn science cabaret, The Empiricist League and is a board member of SXSW Interactive. She was an instructor on the subject of creative... Read More →
avatar for Wythe Marschall

Wythe Marschall

Researches biotech & ecology, Harvard
Wythe Marschall is a writer and Ph.D. student in the Department of the History of Science at Harvard, where he explores the intersection of biotechnology, ecology and culture. Previously, Wythe taught humanities courses at Brooklyn College (CUNY), curated art+science exhibitions and... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 2 110 E 2nd St

3:30pm

Brand and Deliver: Creating Custom Branded Content
These days, it seems like every production pro out there is creating custom branded content—whether for their own brand or for another company. But nobody makes it better – or funnier – than the folks at leading comedy website CollegeHumor.
Two often at the helm of CollegeHumor's branded content efforts – Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) – will team up for a discussion exploring how to navigate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities.

View official listing on sxsw.com

Speakers
SG

Spencer Griffin

VP, Big Breakfast
Spencer Griffin is the Vice President of Big Breakfast, the studio behind all Electus Digital video content. In this role, Spencer oversees production of long-form, original, and branded content for CollegeHumor, Dorkly, DumbDumb, and WatchLOUD. Before joining CollegeHumor, his production... Read More →
LS

Luke Simmons

Creative Dir, CollegeHumor/Electus Digital
Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writing of all branded content—including articles, videos, and interactive programs—across... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

3:30pm

Brands as the New Medicis in Art's Digital Age
The Medici family takes much responsibility for stimulating the prolific art movement of the Renaissance. They have earned eternal recognition for doing so, but notably got out of the way to let the artists create their art. Brands today often try too hard to embed themselves into the artistic process, when they should instead take a cue from the Medici family and earn due recognition ("brand awareness" in modern terms) for letting the artists create on their own terms.
Don Meek from Talenthouse will lead a collaborative conversation about the role that brands are playing in today's world where creativity and commerce collide.

View official listing on sxsw.com

Speakers
avatar for Don Meek

Don Meek

Chief Commercial Officer, Talenthouse
From creating the U.S. Open of Surfing in 1994 to launching television channels around the world, from pioneering some of the earliest on-line video advertising products to working with some of the most advanced technology companies in the market, Don Meek has been at the forefront... Read More →
AP

Amos Pizzey

Co-CEO, Talenthouse Inc
avatar for Emma Trant

Emma Trant

VP of Client Svcs and Community Mktg, Talenthouse
I'm Emma and am the VP Client Services and Community Marketing for Talenthouse.


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 402-403 110 E 2nd St

3:30pm

Capital Factory Fast Pitch
Capital Factory brings you five of Austin's up and coming tech startups in a rapid-fire succession of three-minute pitches.
Austin, Texas is the fastest growing city in the country and has a booming startup and technology scene that attracts talent from both coasts and around the world. Capital Factory is the center of Austin's startup ecosystem and has filtered through them all to bring you the very best.
Come get a taste of Texas at this special SXSW pitch event. Kick off SXSW with some fresh new ideas – you might want to use their products, apply for a job, or make an investment.
These Austin technology companies are seed stage startups and have raised less than one million in funding. Most have some initial revenue but some are pre-revenue.
Presented by Capital Factory

View official listing on sxsw.com

Speakers
JW

JD Weinstein

Venture Assoc, Capital Factory


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon G 500 E 4th St

3:30pm

Commercial Threats to Freedom of Speech Online
Globally, there has been much attention paid to the threat that government entities may pose to individuals’ rights to speak and share information freely. However, far less attention has been placed on the role that bad acting companies and other commercial interests play in trying to squelch or suppress public statements and expressions online. From corporations suing respected journalists and news media for speech that they claim is libelous, to bad businesses suing users of online review sites for negative reviews, more and more often, people are finding their freedom of speech threatened online.
This panel of experts will discuss the current commercial threats to freedom of speech online and the possible solutions to this growing issue.

View official listing on sxsw.com

Speakers
avatar for Amy Austin

Amy Austin

Publisher, Washington City Paper
Amy Austin, is the Publisher of Washington City Paper, an influential and award-winning alternative news media company in Washington DC. She is passionate about City Paper's work and dedication to creating well-reported and relevant local news and features and it's ability to serve... Read More →
avatar for Paul Alan Levy

Paul Alan Levy

Atty, Public Citizen Litigation Group
Paul Alan Levy is an attorney with the Public Citizen Litigation Group, a public interest law firm that is a division of the consumer advocacy organization Public Citizen. After clerking for Hon. Wade H. McCree, Jr. (United States Court of Appeals, Sixth Circuit) and being Special... Read More →
EM

Evan Mascagni

Policy Dir, Public Participation Project
Evan Mascagni graduated, summa cum laude, from the University of the District of Columbia, David A. Clarke School of Law in 2011. While in law school, Mascagni was Editor-in-Chief of the UDC Law Review, was awarded the Women’s Bar Association 2010 Founders Fellowship, and was awarded... Read More →
avatar for Laura Prather

Laura Prather

Lawyer, Haynes and Boone LLP
Laura Lee Prather is a partner in the Litigation Practice Group in the Austin office of Haynes and Boone, LLP. Laura focuses her practice on First Amendment, intellectual property and media and entertainment litigation and appeals. She has significant government relations experience... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 10AB Austin Convention Center

3:30pm

Decoding Gender Diversity in Tech
The shortage of women in tech is no secret. The industry has fewer female executives and founders than almost any other. Why the disparity? Many people attribute it to a ‘brogrammer’ culture that discourages aspiring female engineers, a failure to expose girls to careers in STEM, and an absence of role models. How can companies fix the gap? Are changing tactics, job postings, or even their cultures enough? Join Darrell Silver, CEO of Thinkful; Alexa Scordato, Director of Product Marketing at Stack Exchange; and Savannah Peterson, Global Community Manager at Shapeways for a lively debate about this issue and the strategies they’re employing to solve the divide.

View official listing on sxsw.com

Speakers
CH

Carolina Huaranca

Natl Clubs Dir, Girls Who Code
A first-generation Peruvian-American from New York City, Carolina Huaranca is a leader in the tech and education sectors, bringing more than 10 years of mission-driven career experience to her role as the National Clubs Director for Girls Who Code, a non-profit organization working... Read More →
avatar for Savannah Peterson

Savannah Peterson

Director of Global Community, Shapeways Inc
Savannah Peterson is the global community manager at Shapeways, the world’s largest community of 3D printing entrepreneurs. Empowering over 18,000 Shapeways designers and their shops every day, Savannah lives, eats and breathes 3D printing. Prior to joining the 3D printing industry... Read More →
avatar for Alexa Scordato

Alexa Scordato

Dir of Product Mktg, Stack Exchange
Alexa is an entrepreneurial digital marketer passionate about connecting people and ideas through new technologies. Over the last 7 years, she's designed and developed integrated digital campaigns for companies big and small, including a couple of her own.
avatar for Darrell Silver

Darrell Silver

Co-Founder & CEO, Thinkful
After 10 years hiring and training high-potential teams in technology, Darrell co-founded Thinkful to make adult education accessible to everyone. The company has a team of mentors that work with students one-on-one to learn technology and engineering skills that advance their ca... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 1 110 E 2nd St

3:30pm

Experiments in Action: TEDx Meet Up
While we all work with the same tools and strive to meet the same expectations, no two TEDx events are the same. Thousands of take place all around the world every year and each brings a new idea or twist --- from hosting at low caste school in India, building out a highly interactive intellectual Oz, or inviting the top chefs to create low impact bento box meals, each event confidently pushes the envelope to foster engagement, connection and adoption of provocative new ideas.
As the saying goes, "give me the freedom of a tightly defined strategy". What is it about constraints that unlocks new possibilities?
How does this community share, build and create confidence for new?
How is courage fostered?

View official listing on sxsw.com

Speakers
NG

Nancy Giordano

Founder & Lead Licensee, TEDxAustin
Described as endlessly optimistic with a passion for seeing the potential in everything, Nancy is a brand futurist with a drive to help iconic blue chip organizations and bold leaders transform to meet the expectations ahead. Sitting at the intersection of cultural, demographic and... Read More →
avatar for Mike Lundgren

Mike Lundgren

Partner/Dir, VML
Mike Lundgren is a partner and Director of VML’s Innovation Strategy Practice. Mike started in high-tech at GE and subsequently held leadership positions at Iomega, Apple and in the music industry as an advisor to multiplatinum artists. Mike is a patent-holder in the area of digital... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 504 110 E 2nd St

3:30pm

Exploring the Future of Sustainable Fashion
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
From re-commerce to up-cycling to ‘less is more’ models, we’ve seen everyone from innovative startups to iconic retailers shifting their focus to social change & doing their part to mitigate the effects of fashion production on the environment. And consumers are following suit. A 2014 Nielsen study showed that a global average of 55% of consumers are willing to pay more for products & services from companies committed to positive social & environmental impact, an increase of 10% from three years prior. Perhaps the biggest consumer segment driving this growing trend has been millennials, actively opposing brands not focused on social good, or negatively impacting the environment. In this panel, we’ll discuss the future of sustainable fashion. Will this growing trend become the new norm or will it fizzle out? What will become of fast fashion brands? Will they get on board to stay competitive and do their part? Will they survive as is, due to accessible pricing? Or will they die out?--

View official listing on sxsw.com

Speakers
avatar for Kristy Caylor

Kristy Caylor

Pres & Creative Dir, Maiyet
In 2010 Kristy co-founded Maiyet, a pioneering luxury brand that incorporates within its timeless collections rare artisan skills from unexpected places across the world. Reviving ancient techniques and showcasing the raw talent of top emerging artisan communities, Maiyet aims to... Read More →
avatar for Karla Gallardo

Karla Gallardo

CEO & Co-Founder, Cuyana
Karla Gallardo started Cuyana with the vision of creating a global lifestyle brand that promotes intentional buying, offers premium quality at accessible prices, and empowers local craftsmanship from around the world. Karla earned her MBA from the Stanford Graduate School of Business... Read More →
avatar for Rati Sahi Levesque

Rati Sahi Levesque

Chief Merchant, The RealReal
Rati Sahi Levesque is the Chief Merchant and the first employee of The RealReal. She was born and raised in San Francisco and graduated from the University of California, Santa Cruz with a degree in Economics. She sharpened her chops in the financial industry and then launched her... Read More →
avatar for Lauren Sherman

Lauren Sherman

Head of Mktg, Shyp
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 205 110 E 2nd St

3:30pm

F1 Data Analysis Shifts Gears to Healthcare
With the reputation as the most expensive sports in the world, a multi-car Formula 1 team’s average annual budget is nearly $500 million dollars. Formula 1 has not only birthed multinational corporations and a viewing audience of over 500 million people, but its innovation and technological advances are permeating a plethora of industries such as cycling, healthcare, and big data.
Formula 1 cars race at speeds over 185 mph and therefore requires the utmost safety features. A race car will have nearly 500 different sensors between the car and the driver in order to collect data to understand the condition of the car, the environment, and the driver. These sensors and data are being applied to healthcare in order to fight obesity, strokes, and arthritis, as well as creating products, such as high-performance bicycles, that have intelligence built into the materials.
The innovation in “Motorsport Valley” is accelerating at Formula 1 speeds; don’t get left behind.

View official listing on sxsw.com

Speakers
avatar for Julian Jenkins

Julian Jenkins

VP, R&D, GSK
Julian Jenkins is Vice President, Project Planning and Management, and leader of the Digital Platform Performance Unit at GSK. The digital PPU team are focused on harnessing digital technologies and platforms to transform the way clinical trials are conducted in Pharma R&D. He has... Read More →
GM

Geoff McGrath

VP, McLaren Applied Technologies
Geoff McGrath trained as a mechanical engineer, initially working in aeronautical, civil, chemical, petroleum and mechanical engineering. Gaining experience, from conceptual engineering through to business development for start-up and blue-chip firms alike, he later switched focus... Read More →
avatar for Dan Rutstein

Dan Rutstein

Dir UK Trade & Investment, British Consulate General
Daniel Rutstein, UKTI Regional Director, West and Central Region, USA


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 203-204 110 E 2nd St

3:30pm

Fear, Shame, Empathy & More Ways to Change Behavior
In this entertaining and provocative session, Daniel Pink — best-selling author of "Drive" and "To Sell is Human" and host and co-executive producer of NatGeoTV’s “Crowd Control” — will look at the science and practice of behavior change. He’ll show how subtle changes in environment can dramatically affect what people do. And he’ll explore the power (and limits) of techniques from fear to gamification to empathy to distraction. You’ll leave with a some smart tips on changing the behavior of those in your workplace, school, or home.

View official listing on sxsw.com

Speakers
avatar for Daniel Pink

Daniel Pink

Author
Daniel H. Pink is the author of five provocative books — including three long-running New York Times bestsellers, A Whole New Mind, Drive, and To Sell is Human. Dan’s books have been translated into 34 languages and have sold more than 2 million copies worldwide. He is also host... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Exhibit Hall 5 Austin Convention Center

3:30pm

Female Entrepreneurs Meet Up
Female entrepreneurs are making waves on the startup scene and are becoming an increasing force to be reckoned with at SXSW, but it goes without saying that there are still miles to go in addressing the global gender gap. Women experience a unique set of challenges on their path to success, so the idea behind this meet-up is that by bringing together some of today’s leading influencers, innovators, and aspiring entrepreneurs, our ability to create a positive impact on female entrepreneurship worldwide will be amplified. It’s an opportunity to meet and develop valuable business connections, while also learning about various ways you can support other women in business, ranging from mentoring to monetary investments or donations to simply making helpful introductions. Come enjoy drinks, apps, and other goodies (all from female vendors) while networking with a purpose, and leave inspired with a pledge to how you plan to pay it forward, helping another women business owner to advance.

View official listing on sxsw.com

Speakers
avatar for Jennifer Davis

Jennifer Davis

Exec Dir Global Corporate Communications, Dell, Dell
Jennifer “JJ” Davis joined Dell in Dec. 2000 and currently leads external communications for Dell Global End User Computing and Brand. JJ also leads the company’s women’s strategy and marquee program the Dell Women’s Entrepreneur Network which was founded in 2009 to support... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 501 110 E 2nd St

3:30pm

Fighting Ebola With Technology, Data and Innovation
Anyone with a smartphone, wearable device or access to their physician via the Internet knows firsthand how technology and connectivity can improve health.
But how can these and other cutting-edge technologies be leveraged to fight the Ebola epidemic, save lives at birth or even alleviate hunger and malnutrition?
Hear how the U.S. Agency for International Development's U.S. Global Development Lab and Center for Accelerating Innovation and Impact are harnessing technology, data and crowdsourcing to tackle some of the world’s toughest development challenges. See firsthand how innovations such as re-imagined protective gear that zips off like a wetsuit, long-lasting lotions that kill the virus on contact, and wearable sensors that allow for remote patient monitoring are all being deployed to support the global crisis response to Ebola.

View official listing on sxsw.com

Speakers
avatar for Ann Mei Chang

Ann Mei Chang

Exec Dir US Global Dev Lab, USAID
Ann Mei Chang currently serves as the Executive Director of USAID’s Global Development Lab. Previously, she was the Chief Innovation Officer at Mercy Corps, building highly scalable social ventures and leveraging mobile/internet to improve the lives of the poor. She served as the... Read More →
avatar for Wendy Taylor

Wendy Taylor

Dir Center for Accelerating Innovation & Impact, USAID
Wendy Taylor is Director of the Center for Accelerating Innovation and Impact at the US Agency for International Development (USAID), a center of excellence applying innovative, business-minded approaches to accelerate the development, introduction and scale-up of priority global... Read More →
avatar for Steven VanRoekel

Steven VanRoekel

Chief Innovation Officer, USAID


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 201-202 110 E 2nd St

3:30pm

Food and Tech Meet Up
Technology continues to have a profound effect on how and what we eat. In the 365 days since last year's meetup alone, much has happened in the Food + Tech world: 3D printing, crowdsourcing restaurants, robot line cooks, GMOs, and a plethora of new apps. The intersection of Food and Technology has become more complex than posting reviews, snapping food porn and blogging.
At this Food+Tech meetup, we'll be discussing
Food and nutritional as social issues, and how technology is affecting them
Sustainability and technology
Trail-blazers and Innovations in the food industry
We'll also have time for open discussion of topics brought up by the group
And of course some excellent networking, so come prepared to hype your project or favorite food-tech app/idea/innovation, make some new connections and catch up with everyone from past SXSWi Food + Tech meetups.

View official listing on sxsw.com

Speakers
avatar for Sharon Mays

Sharon Mays

Principal, M City Marketing


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 508 110 E 2nd St

3:30pm

Gamifiying Peace: New Solutions in an Old Conflict
It’s commonly understood that gamification is an effective way of solving problems by incentivizing and reinforcing positive behavioral changes. As an Israeli Jew and an interaction designer, I wanted to test this theory by applying gamification principles to the most intractable, hardest to solve problem of all: the conflict between Israelis and Palestinians. In my talk, I’ll present a location-based game built to put the Israelis and Palestinians in each others’ shoes, exploring the conflict through differing perspectives. For example, an Israeli teen playing the game would be exposed to the Palestinian experience through historical facts and figures, personal stories and testimonials, visualized data and simulated experiences, and vice versa. Inspired and concerned by events in my homeland, the vision behind the game is to create a system that can be used to create empathy and eventually reduce violence in conflicts everywhere.

View official listing on sxsw.com

Speakers
avatar for Navit Keren

Navit Keren

Interaction Designer, Huge
Navit Keren (Interaction Designer) has a background in visual communication with emphasis on interaction design. At Huge, Navit works to develop concepts and digital solutions. Her previous work experience allows her to synthesize a wide range of social, technological and cultural... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 5ABC Austin Convention Center

3:30pm

Go big, and build stuff that matters
You have one life. What will you do with it? Megan O’Rorke talks about fortune telling, her passion for data, building personalized recommendations, and making life better for millions of people.

View official listing on sxsw.com

Friday March 13, 2015 3:30pm - 4:30pm
Capital One 6th & Congress 106 E 6th St

3:30pm

Going Wearable, Are you ready?
When I first started as a Java Evangelist 10 years ago, I remember one of the first demos we had: A huge wearable PC. Now the technology has evolved so much, and wearable are a reality, are you ready for it?. Just imagine a jacket that your grand mother could wear, that will keep your doctor posted with real data about her heart rate, pulse, temperature and others: Real time data seamlessly and privately shared with the interested partners can save many lives. Or just for fun, have your jacket display information, control your music, read the emails for you while you run. Join this session and learn all the required technologies that came together to create this amazing demo. Be prepared to be delighted!
Presented by Oracle

View official listing on sxsw.com

Speakers
avatar for Angela Caicedo

Angela Caicedo

Java Evangelist, Oracle
Angela Caicedo has been a Java Evangelist for 11 years, first at Sun Microsystems and now at Oracle. Angela's expertise includes: Java ME, Java SE and Java Embedded. She loves spending time in new and cool technologies like: Game developments, 3D, bluetooth, embedded, and others... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

3:30pm

Groupe SOS: The Billion Dollar Social Enterprise
When thinking of France, socialism in various forms is a thought that sometimes comes to mind. But far from political or economic ideologies, a massive social enterprise called Groupe SOS is quietly humming away with 12,000 employees spread across 350 companies in more than 30 countries and tangibly impacting the lives of a million people every year.
Focused on five key areas – youth, employment, housing, health and elderly people – Groupe SOS also leverages the latest technologies through social tech innovation accelerators and an investment fund.

View official listing on sxsw.com

Speakers
PD

Penelope Douglas

Pres, SOCAP
Penelope Douglas became President of the Board of Mission HUB LLC in early 2011. Prior to joining Mission Hub as President of the Board, Penelope Douglas co-founded and served as CEO of Pacific Community Ventures (PCV) for the first 12 years of the organization’s life. PCV, a non-profit... Read More →
NH

Nicolas Hazard

Pres, CALSO/ Groupe SOS
Nicolas Hazard is a serial French entrepreneur in the field of social business. He is Chairman of Le Comptoir de l'Innovation (CDI), which supports social enterprises throughout the world, via an impact investing fund and an international network of incubators. He is also President... Read More →
avatar for Brian Walsh

Brian Walsh

Head of Impact, Liquidnet
Brian Walsh oversees impact for Liquidnet, a New York-based financial services company that uses technology and a trusted global network to make capital markets more efficient. As Executive Director of Liquidnet For Good, Brian is responsible for using the resources of Liquidnet to... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon H 500 E 4th St

3:30pm

How Beautiful Tools Make Sense of Complex Data
Big Data analytics and insights are transforming how companies drive business and growth. Yet many employees within newly data-driven companies are clueless about how to even get started with big data, let alone how to make it drive ROI. The key to democratizing data across an entire organization so all teams can utilize it is to make data insights more understandable. For ultimate data literacy and actionability, beautiful, simple and interactive data visualization platforms are absolutely necessary. In this session, hear from industry experts on how visual data platforms allow almost anyone to understand and and take action with the data, ultimately uncovering unknown opportunities and driving ROI.
Presented by Umbel

View official listing on sxsw.com

Speakers
FX

Francois Xavier Fringant

Co-Founder, Dataveyes
avatar for Gloria Lau

Gloria Lau

VP of Data, Timeful
avatar for Naomi Robbins

Naomi Robbins

Principal, NBR
KS

Kevin Safford

Sr Data Scientist, Embrace Productions Inc


Friday March 13, 2015 3:30pm - 4:30pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

3:30pm

How Latina Moms Are Raising NextGen Coders
Latina moms are creating communities to share resources on getting their kids to learn to code. Latino parents are taking a stronger interest in tech education. They are instilling culture, education and technology skills to help their kids build their future. These future developers will diversify the tech scene.

View official listing on sxsw.com

Speakers
avatar for Sylvia Aguiñaga

Sylvia Aguiñaga

Program Coord/Student, DIY Girls/Los Angeles Public Library
Sylvia is Program Coordinator for DIY Girls, a non-profit that provides hands-on tech experiences for girls in the San Fernando Valley of Los Angeles. There, she develops curriculum, makes sure program operations run smoothly, and guides the making process. Sylvia is currently working... Read More →
avatar for Jessica Olivarez Mazone

Jessica Olivarez Mazone

Owner, Tejana Made
Jessica Olivarez-Mazone is an English and ESL educator, a maker, and an entrepreneur. She received her BA in English/Communication from the University of Texas-RGV and is currently working on her MA in Reading. Her educational career is primarily focused on closing the literacy gap... Read More →
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Owner/Creator, Que Means What Blog
Melanie Mendez-Gonzales is the creator of ¿Qué Means What?, a Latino Lifestyle Blog inspired by her “cultural identity crisis” as a Mexican-American out of touch with her heritage. With her writing, Melanie encourages others to celebrate their own culture as she explores various... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom F Austin Convention Center

3:30pm

How SciFi Drives Marketing In the Exponential Age
Historically, Fortune 500 marketers, including home improvement retailer Lowe’s, grew their brands through mass exposure to unified radio and television audiences.
Today, individuals expect engaging and inspiring content and experiences. Marketers use storytelling to build emotional connections with consumers, but often fall flat. Companies like Lowe’s, SciFutures, and Fellow Robots are succeeding with a new approach to storytelling – even hiring science fiction writers to bring possible futures to life for executives and consumers.
Tangible examples of how Lowe's is delivering innovation through uncommon partnerships and effective storytelling are the Holoroom, an augmented reality design tool introduced in partnership with SciFutures, and the OSHbot retail service robot introduced in partnership with Fellow Robots. Join this session to learn how Lowe’s, SciFutures and Fellow Robots are using science fiction to deliver consumer experiences of the future today.

View official listing on sxsw.com

Speakers
WK

Will Kassoy

CEO, Opera Mediaworks
Will Kassoy is Chief Executive Officer of AdColony, and brings over 20 years of entertainment and brand management experience to his position. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles... Read More →
MM

Marco Mascorro

Founder and CTO, Fellow Robots
KN

Kyle Nel

VP Head of Innovation Labs – Lowe, Lowe's
Kyle Nel is currently heads up the Lowe’s Innovation Labs. Kyle brings to Lowe’s, experience in shopper insights innovation having come from Walmart’s Global Insights group. He also has a strong background in media and advertising after serving as research director for Clear... Read More →
avatar for Ari Popper

Ari Popper

CEO & Founder, SciFutures
Ari Popper is a futurist with over 20 years' experience in marketing, consumer research and innovation working with the world's leading brands. Ari is regular commentator and sought after industry speaker on all things trends, technology, foresight, marketing and market research related... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

3:30pm

How to Be a More Inefficient Designer
Are you well-organized, methodical, and competent? Is your work productive, effective, and streamlined? Well, we can help!
We’ve all been taught to value efficiency, because obviously time is money. But the religion of efficiency comes to us from industrial revolution assembly lines with the goal of churning out the same product repeatedly with as little variation as possible. That’s not the goal of design.
In this session, The Made Shop will share tips and tricks for:
Introducing friction, indecision, and waste into the design process
Misspending time and energy
Making things the hard way
Un-automating simple procedures
And consistently producing downright inefficient design!
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Marke Johnson

Marke Johnson

Principal Designer & Founder at The Made Shop, The Made Shop
Marke is the creative director and principal designer at The Made Shop. He studied architecture and design at Washington University and then received his master's degree in architecture from Harvard Graduate School of Design.
avatar for Nathan Johnson

Nathan Johnson

Art Director at The Made Shop, The Made Shop
The Made Shop is a small American design shop making architecture, interiors, objects, & graphic designs. We’re a close-knit, family-run studio working across an ever-expanding range of mediums for a bunch of cool clients. Recently we’ve done motion graphics and title design for... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon E 110 E 2nd St

3:30pm

How to Maximize the Google Grant
Good news! Your nonprofit organization probably qualifies for the $10k a month Google Grant! If leveraged efficiently, this means more volunteers, sponsors, donors, and brand awareness. The issue is, the average nonprofit spends less than 20 percent of the Grant because the Google AdWords platform is so robust. Yet, if utilized effectively, the Google Grant can become an organization's most effective method of digital outreach. The purpose of this session is to empower nonprofits with our most effective strategies that can be implemented immediately to see big results. Even if this is the first time you've heard of the Grant, you will leave the session equipped with the tools to make a difference for your organization. We're Google Partners and our niche is assisting nonprofits with the Google Grant.
BONUS: If you're a marketing agency or digital marketing consultant, we'll share our Google Grant business model with you in sourcing new non-profit clients to create a new revenue source!

View official listing on sxsw.com

Speakers
avatar for Dave Martin

Dave Martin

Co-Founder, Nettra Digital Marketing
I have fun working with nonprofits! Specifically, we use the Google Grant and a combination of other digital marketing tactics to help our clients hit their goals.


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 6AB Austin Convention Center

3:30pm

Jedi Mind Tricks for Entrepreneurs
Leveraging an MS in Sport Psychology, I've been working with startup entrepreneurs for over a decade, funding, coaching, and coaxing maximum performance from them. In this talk I'll share the tricks I use to help entrepreneurs reach their full potential. Everything from creating the right environment to vocabulary to when to push hard, when to yell, when to be gentle, when to be motivational, when to challenge. If you're an entrepreneur and you want to reach your maximum potential, or you're an investor or someone who works closely with them, this talk is for you.

View official listing on sxsw.com

Speakers
avatar for Nicole Glaros

Nicole Glaros

Partner, Techstars Ventures & Chief Product Officer, Techstars, Techstars
Nicole got her entrepreneurial start in the 4th grade, orchestrating cousins into theatrical plays and charging neighbors admission. From there, she founded three startups which resulted in one win and 2 losses. Since then, she's spent over a decade mentoring and funding early-stage... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom A Austin Convention Center

3:30pm

Launched From a Dorm Room
Mark Zuckerberg. Bill Gates. Evan Spiegel. These are just some of the storied entrepreneurs who’ve launched a startup while in college – and ultimately dropping out as Facebook, Microsoft, and SnapChat found success. So what is it about student entrepreneurs? And do you have to drop out?
Join three successful Yale entrepreneurs who launched their startups while still in school – and graduating – who discuss the pros and cons of being a student while founding a tech company. What tactics did they use as student founders that may not have been available to their graduated counterparts? How did they balance their growing business and classes?
This session explores why students should consider starting a company while in school, what sets student entrepreneurs apart, and advice and lessons learned from those who’ve successfully navigated its challenges.

View official listing on sxsw.com

Speakers
JC

Jessica Cole

Outreach Dir, Panorama Education
Jessica Cole builds technology that makes us better citizens. She currently serves as Outreach Director at Panorama Education, a Y Combinator company, for feedback surveys and analytics for K-12 schools that give students and educators a voice in decision making. Previously, Jessica... Read More →
avatar for Alena Gribskov

Alena Gribskov

Program Director, Yale Entrepreneurial Institute
Alena leads Yale University's accelerator program for promising student startups, which provides 10 teams a year $15,000 in funding, mentors, incubator space, and more. She has spearheaded efforts to increase tech and entrepreneurship education at Yale through the YEI Tech Bootcamp... Read More →
DL

David Luan

Founder, Dextro
avatar for Victor Wong

Victor Wong

CEO, PaperG
Victor Wong is the CEO of PaperG, a creative management platform that users can customize, collaborate on, and learn from their ad creatives. It's technology has been called by Forbes as "literally changing the way the business of marketing is done." Notable users include Yelp, Hearst... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon B 500 E 4th St

3:30pm

Making the Internet of Things A Reality
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
IoT, or the Internet of Things, is the buzzword that describes a world of connected and intelligent devices that bring convenience and new functionality to our world. It promises to not only enhance our lives through the connected home, automated car and wearable devices, but to help solve the global problems through improvements in farming, clean water and smart cities. But how will these changes actually occur? What products and technologies are happening and are available now, that can be used to make these future visions a reality today and what are possible inhibitors for success. We'll discuss the building blocks of IoT, from sensing and data collecting, to processing, communications, applications and data analytics.
This sessions will include a diverse panel of experts, from hardware and software design, apps, to cloud storage and software analytics.
Presented by Freescale

View official listing on sxsw.com

Speakers
GB

Glen Burchers

CMO, Plum
JD

John Dixon

Dir of Mktg, Freescale Semiconductor Inc
John Dixon was appointed Director for Corporate marketing for Freescale in Oct. 2013.
SN

Steven Nelson

Executive Dir, IoT, Freescale Semiconductor Inc
Steve Nelson currently serves as the Director of Ecosystem and Marketing Platforms for Freescale Semiconductor, based in Austin, Texas, and is the Executive Director of IoT. Steve joined the company in 2007 as Director of Automotive Marketing and was previously responsible for the... Read More →
SS

Steve Schwinke

Dir of Advanced Dev and Concepts, Global Connected Customer Experience, General Motors


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 208 110 E 2nd St

3:30pm

Mastering Adaptive Marketing in a Real-Time World
Social media has changed the game for marketers. Most marketers are well versed in how to plan brand activity months or a year in advance—but the new digital landscape means that brands need to be on, and communicating, all the time.
Brands that have taken to the new environment quickly have adopted adaptive marketing. But many marketers and agency partners remain unclear about a brand’s role in evolving consumer conversations across the digital media landscape.
In this panel we’ll answer these marketers most common question: what is adaptive marketing and why do brands need it?
Leading adaptive marketing experts will discuss what they’ve learned from running adaptive marketing initiatives with big and small campaigns over the last 18 months and their successes. The panel will also outline what capabilities are required to make this form of marketing an integral part of the broader brand marketing efforts.
Presented by Visible Measures.

View official listing on sxsw.com

Speakers
avatar for Seraj Bharwani

Seraj Bharwani

Chief Analytics Officer, Visible Measures
Seraj Bharwani is the Chief Analytics Officer of Visible Measures and responsible for thought leadership and consumer insights on branded content and shareable media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part... Read More →
avatar for Billie Goldman

Billie Goldman

Co-Mktg Mgr, Intel
Since 1995 Billie Goldman has been an innovator for Intel in press relations, sales, product marketing, branding and most recently in partner marketing. In each role, Billie has left an indelible mark as a creative catalyst. Billie’s most recent accomplishments include the creation... Read More →
avatar for Chris Perry

Chris Perry

Pres, Digital, Weber Shandwick
Chris Perry is the President of Digital for Weber Shandwick. In his role he leads strategy and operations for the firm's digital initiatives including the firm's content marketing unit, Mediaco. His experience includes communications change management, content marketing and social... Read More →
avatar for Matt Soldan

Matt Soldan

EVP, Exec Creative Director-North America, Team Detroit
Matt Soldan is the Executive Creative Director at Team Detroit overseeing Ford North America. Matt’s team is charged with keeping America’s #1 auto brand on air, online and in the conversation. He takes particular interest in the agency’s newly developed Content Studio. This... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

3:30pm

McDonald’s Pitch Session: Content Creation
The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
We believe the content landscape has been undergoing tremendous change over the past several years. Consumers have an incredible breadth and depth of content choices across all screens, and are increasingly choosing to engage with authentic content, curate content to their personal networks and
create content at unprecedented volumes.
To that end, we believe to be truly customer-centric, brands of the future need new content development models and partners. Brands have to co-create content with communities, curate daily content to stay relevant, and create content with social in mind. How can brands tap into new content partners
and models that can tackle these objectives?
In this session, we’ll give the creative minds of tomorrow an opportunity to speak with us about how they can push this cause forward in the retail and restaurant industries.
If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.
Rules and Guidelines: http://mcd-sxswstartups.tumblr.com

View official listing on sxsw.com

Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon D 500 E 4th St

3:30pm

Meet the Mentors at SXSW: Creating Your Career
Join us as we go behind-the-scenes with historic legends of Fashion, Digital, and online media with CodeBlack Entertainment and the legendary April Walker of Walker Wear clothing. April and Jeff Clanagan are outstanding examples of how to leverage online media and turn it into a successful business that leads to new opportunities. April has been one of the leading voices for women in urban fashion having created looks for Aaliyah, Tupac, Biggie, Mike Tyson, and so many more. Today she is leveraging social media and digital to celebrate 25 years in the game. While Clanagan has created an entertainment empire that is breaking new ground.

View official listing on sxsw.com

Speakers
PB

Paul Brunson

TV Personality/Life Coach, PaulCBrunson.com
In the last five years, television host, author and professional matchmaker, Paul Carrick Brunson, has become recognized internationally as one of the most successful matchmakers. Paul is the founder and president of the award-winning matchmaking firm, The Paul C. Brunson Agency... Read More →
avatar for Jeff Clanagan

Jeff Clanagan

Producer, CodeBlack Films
The entertainment industry’s shifts are seismic, but visionary Jeff Clanagan has managed to remain in front of the next wave for over two decades. As Codeblack Enterprises President and CEO, Clanagan continues to set industry precedents by producing and distributing content that... Read More →
ER

Ella Rucker

Producer, Mentor Monday's
avatar for Michael Street

Michael Street

Sponsorship Chair, MVMT50
AW

April Walker

Founder, Walker Wear


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom E Austin Convention Center

3:30pm

Mentor Session: Akil Franklin
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
AF

Akil Franklin

Director of Technology, Fenway Group


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos III 300 E 4th St

3:30pm

Mentor Session: Benn Rosales
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Benn Rosales

Benn Rosales

Founder, CEO, The American Genius
Founder, Chief Executive Officer at AGBeat, a national news organization dedicated to business news, insights, tools, and inspiration for small business owners and professionals. He is a national speaker and recognized thought leader, but is best known for putting others in the spotlight... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos I 300 E 4th St

3:30pm

Mentor Session: Catherine Havasi
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Catherine Havasi

Catherine Havasi

CEO, Luminoso Technologies Inc
Catherine Havasi is CEO and co-founder of Luminoso, a Boston-based SaaS text analytics company helping large companies better use customer feedback.


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos I 300 E 4th St

3:30pm

Mentor Session: Cesar Vazquez
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Cesar Vazquez

Cesar Vazquez

Chief Exec Mgr, CCAN Ventures LLC
Cesar Vazquez is the founder and CEO of CCAN Ventures, LLC –digital studio that develops solutions targeted mainly to the US Latino market. Cesar oversees CCAN’s overall strategy, ensuring the firm’s stays at the vanguard of all relevant trends related to Latinos. His experiences... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos II 300 E 4th St

3:30pm

Mentor Session: Dan McKernan
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Dan McKernan

Dan McKernan

UX/UI Design Dir, InspireHUB Inc
Dan is a seasoned multimedia, marketing, advertising and creative director with several years of experience providing leadership, development and industry expertise to the organizations he has supported. As InspireHUB’s UX/UI DesignDirector, the leader of the Creative team, Dan... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos III 300 E 4th St

3:30pm

Mentor Session: Joe Saunders
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Joe Saunders

Joe Saunders

Prod Mgr, IBM Smart Cities Software, IBM


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos I 300 E 4th St

3:30pm

Mentor Session: Lani Rosales
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Lani Rosales

Lani Rosales

COO, The American Genius
Lani Rosales is the Chief Operating Officer and News Director at AGBeat, a national news organization dedicated to business news, insights, tools, and inspiration for small business owners, entrepreneurs, and professionals. She is a national speaker best known for her insight on social... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos II 300 E 4th St

3:30pm

Mentor Session: Nicole Forbes
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Nicole Forbes

Nicole Forbes

Principal Consultant, Violet Crown Consulting
∞ SXSW ∞


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos III 300 E 4th St

3:30pm

Mentor Session: Rick Yang
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Rick Yang

Rick Yang

Partner, NEA
Rick joined NEA in 2007 and is focused on information technology and energy investments. He is also actively involved with NEA's seed and growth equity practices. Rick is currently on the board of Pure Energies Group, and he also works closely with NEA’s investments in BloomReach... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos II 300 E 4th St

3:30pm

Mosh Pit of Experts 2015: The Future of Social
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Enough of the pontificating panel! In a rapid and fast paced (gameshow like) session, we put the audience (that means YOU) in the hot seat as the experts on the future of social. A combination of format (lightning round game show), audience participation, and quick witted MCs add up to a rare combination of laughter and learning. Audience members are encouraged to capture the event with Instagram, Vine or the TBD imaging app we will all be talking about in March 2105. This is our fourth year (Four-Peat). The insights from brands, agencies and consultants are fascinating. You will be cheered and revered by your fellow audience members (or not). Fun and insightful, this session promises more help in preparing for the future of social than anything else in your future!

View official listing on sxsw.com

Speakers
SD

Sam Decker

Board Member, Spredfast
Sam Decker is a current member of the Spredfast board. Sam most recently served as the CEO and co-founder of Mass Relevance (now Spredfast). Prior to Mass Relevance, Sam was founding Chief Marketing Officer at Bazaarvoice, a provider of SaaS social commerce technologies serving over... Read More →
avatar for Sean McDonald

Sean McDonald

Managing Dir, Pricewaterhouse Coopers
Currently Sean is a leader with Pricewaterhouse Coopers, working with large enterprises generating customized social strategies. In 2009, Sean joined the new start up, Ant's Eye View and established the Austin office. Sean spent 12 years at Dell in executive positions in Marketing... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 404 110 E 2nd St

3:30pm

No, I will (Probably) Not Redesign Your Website
Designers are always hungry for more creative challenges, always on the lookout for the next cool project to add to their portfolio. Although "everyone needs a website", it doesn’t mean designers need to work on every project dropped in their lap. In this presentation, Jon Setzen will explain why being selective matters and why web designers should strive to choose good people over what seems like a good project. He will also touch on how web designers can benefit from stepping outside of their online comfort zone, and turn that "can you redesign my website?" project into something more. Setzen will let the audience in on his personal journey as a designer constantly working on multiple projects in multiple disciplines, on and off screen, and will address why the work designers choose today will define what they’ll be working on tomorrow.

View official listing on sxsw.com

Speakers
avatar for Jon Setzen

Jon Setzen

Creative Dir, (mt) Media Temple
Jon Setzen designed and coded his first website in 1995 and, over the years, has worked with everyone from Alicia Keys to Nikon to MoMA. For many years, he also designed rock posters, which were exhibited in Los Angeles, Brooklyn, Tokyo and beyond. Since 2012, he has been the Creative... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon D 110 E 2nd St

3:30pm

Open Doors, Close Deals with A Crystal Clear Pitch
Have you ever: Had people text or tune out right in the middle of what you were saying? Been turned down for funding because decision-makers didn't think your project was commercially-viable? Struggled to explain the value of what you have to offer in a way that investors got it and wanted it?
Imagine never having to experience those frustrations again. Imagine being able to articulate your job, business and UVP so clearly and compellingly, it earns the respect and buy-in of skeptical decision-makers.

You don’t have to imagine it; you'll have opportunities to do it in this session. Bring a priority so you can strategize and language it and receive on-the-spot coaching from Pitch Whisperer Sam Horn.

View official listing on sxsw.com

Speakers
avatar for Sam Horn

Sam Horn

CEO, The Intrigue Agency
Sam Horn, Intrigue Expert and TEDx speaker, coaches entrepreneurs and executives how to craft concise, compelling communications that connect. Clients include Intel, KPMG, Cisco, NASA, Boeing and EO. Sam's books POP!, Tongue Fu! and the upcoming Got Your Attention? have been featured... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon J 500 E 4th St

3:30pm

Protecting Great Ideas Without Stifling Innovation
The Internet is a sharing economy of information and ideas. In today’s digital age, how do we protect intellectual property without stifling innovation? Noncompete agreements are limited in California, Colorado and Oklahoma, but many tech companies around the U.S. rely on them as a method of protecting intellectual assets and business interests. In the fast-paced startup world, are these agreements still relevant? Many argue to move the tech industry forward, we must promote unbridled entrepreneurship - a notion that conflicts with boundaries in a noncompete, which prevent employees from spinning ideas into new companies. The conversation extends beyond tech; life sciences, engineering, and nonprofits struggle to toe the line of protection and innovation. This panel will bring together a diverse group of experts to discuss economic and business impacts of noncompetes and intellectual property laws, and how companies should look to protect great ideas in a world of rapid innovation.

View official listing on sxsw.com

Speakers
avatar for Tom Erickson

Tom Erickson

CEO, Acquia
Tom is a founding director of Acquia, working with co-founders Dries Buytaert and Jay Batson to develop the company’s open source commercialization model and recruit the early team members. Tom joined Acquia as CEO in 2009, following the sale of Tele Atlas to TomTom, where he had... Read More →
avatar for Michael McGurk

Michael McGurk

Partner, Finnegan Henderson Farabow Garrett & Dunner LLP
Michael McGurk, a partner with the intellectual property law firm Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, has more than 25 years of experience in IP matters involving all aspects of patent law. His practice includes due diligence matters; opinion work; global portfolio... Read More →
avatar for Ravi Viswanathan

Ravi Viswanathan

General Partner, New Enterprise Associates Inc
Ravi Viswanathan General Partner
avatar for C.A. Webb

C.A. Webb

Execu Dir, New England Venture Capital Association
C.A. Webb is the Executive Director of the New England Venture Capital Association. She has spent her career in entrepreneurial roles with mission driven, early stage and high growth organizations. Her career has focused on breakthrough business models in a diverse array of industries... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

3:30pm

Publishing Innovation: Next Century Reading
Reading as we know it has not changed in more than 2,000 years. Book distribution has changed enormously, but the way we read has not evolved. At the same time new entertainment expectations have evolved that include Cable TV, YouTube, Social, Gaming, & Mobile. This has lead to a problem where both kids & adults reading rates are drastically decreasing.
So how does reading engage a new audience in this modern, multimedia & sensory world we live in today?
Reading is the only main-stream entertainment medium without synchronized sound - until now!
This panel will explore different ways to engage modern audiences around reading from adding synchronized movie-style soundtracks, sterilized writing, and near real time user feedback while writing.

View official listing on sxsw.com

Speakers
avatar for Ashleigh Gardner

Ashleigh Gardner

Head of Writer and Publisher Partnerships, Wattpad
Ashleigh helps publishers and writers seize new engagement opportunities on Wattpad, while also connecting up-and-coming Wattpad writers with publishers and exciting opportunities. Before joining Wattpad, Ashleigh was director of content management at Kobo, where she focused on expanding... Read More →
avatar for Jason Hovey

Jason Hovey

VP of Business Dev, Booktrack
Jason is a former educator with over 15 years of experience in online media. After an early career as a classroom teacher and technology coordinator, Jason has worked for both large and start up companies in senior product, marketing, and business development roles. He is a former... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 12AB Austin Convention Center

3:30pm

Ready to Wear? Body Informed 3D Printed Fashion
This panel addresses the topic of our current research project: ‘Body Informed 3D Printing’. It raises the question how the physical disconnect between the maker, wearer and material of 3D printed fashion can be overcome, by proposing a focus on the material, embodied and dynamic aspects of 3D printed garments. The project’s aim is to push the use of 3D printing in fashion into a body-centric approach and innovate craftsmanship through the combination of 3D printing and textile. By approaching the technology of 3D printing in this manner we can actually realize garments that interact with the human body instead of artefacts that constrain it. With this approach we aim to reach a higher level of wearability while exploring the intimate relation between technology and the body. During this panel we do not only look at the opportunities and constraints that arise during the design and manufacturing process, but also focus on the sales and marketing strategies that need to be in place.

View official listing on sxsw.com

Speakers
avatar for Pauline van Dongen

Pauline van Dongen

Dir/Head Designer, Pauline Van Dongen Innovations BV
Pauline van Dongen researches the body in a technologically textured space. After graduating from ArtEZ, Academy of the Arts in Arnhem, the Netherlands, she started her own womenswear label in 2010. Pauline operates a meticulous research of the behaviour of experimental and high-tech... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 206 110 E 2nd St

3:30pm

Sails.js: Rags to...Open Source
How did a small, completely self-funded team build a web framework that became more popular than comparable tools with million-dollar budgets? By welcoming the outsiders. Mike will recount how Sails.js grew from an internal tool to one of the most popular frameworks for Node.js, without forgetting its roots.
In this talk, Mike will reflect on the experiences he and his team have had building and managing an open-source Node.js framework, Sails.js. He'll discuss the success they've had attracting interlingual developers to Sails, and share some lessons and difficulties they've encountered migrating a new generation of developers from PHP, Java, .NET and Rails to Node.js.
There will be discussion of examples from both sides of the spectrum addressing community-related and technical issues with a highlight about overcoming the "maintaining interest" challenge.

View official listing on sxsw.com

Speakers
MM

Mike McNeil

Founder & CTO, Balderdash
Mike McNeil is the CTO of Balderdash, an Austin-based mobile and web studio providing intuitive experiences and clever javascripts for startups, SMBs, and the Fortune 500. He is also the creator of Sails.js, listed as one of GitHub's top web application frameworks.


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon B 110 E 2nd St

3:30pm

Security of Things: Who Will Save Us?
Society is hurtling towards a world of hyper convenience and adaptive omniscience.
Two years ago, the “Internet of Things” was just beginning its rise as one of the most buzzed-about topics of the technology world. Now, smarthomes are a reality, our phones and wearable computers are the command line of our lives, and a slew of new, connected gadgets hit the marketplace every year (even toilets aren’t off limits).
A parallel shift is happening in the security world, as threats and attackers become more sophisticated, cyberespionage becomes a real-world concern, and a new data breach makes headlines practically each day.
As technology becomes increasingly personal and intrusive into our private lives, the consequences of security failures will be more severe. This talk will explain how we got here, where we’re heading, why the hacking community plays a pivotal role, and how to protect yourself when the lines between public and private blur.

View official listing on sxsw.com

Speakers
avatar for Nicholas Percoco

Nicholas Percoco

VP, Strategic Svcs, Rapid7
Nicholas J. Percoco is vice president of strategic services at Rapid7. In his role he leads a team that advises customers on how to mitigate and respond to threats using data driving analysis to empower more relevant, timely, and impactful decisions. Over the past decade, Nicholas... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 4 110 E 2nd St

3:30pm

Sex, Lies, and the Internet
"The Internet hates women," is the insight Adam Savage, co-host of Mythbusters, gave his teenage boys as they started to surf the web on their own. He explained that if they're not part of the solution, they might very well be part of the problem. It's true, some people online clearly do hate women, and their hostile and harassing behavior has turned some of the web into an unsafe workplace and an unequal public space.
While many of the panelists (Amanda Hess of Slate.com, Allyson Kapin of Women Who Tech and Rad Campaign, Rinku Sen of Race Forward: The Center for Racial Justice Innovation and Colorlines, and Emily May of Hollaback!) have examples of online harassment that are too numerous to recount, none of that makes them exceptional. It just makes them, and many others, women with an Internet connection. This panel will wrestle with how to fight online harassment and mob mentality, and why this issue matters to all of us.

View official listing on sxsw.com

Speakers
avatar for Katherine Cross

Katherine Cross

PhD Candidate, Suny State University in New York
Katherine Cross is a Ph.D student at the City University of New York Graduate Center, and a sociologist of gender who focuses on the virtual world. Her academic writing explores roleplaying, virtual embodiment, and more recently, online harassment and its causes. Her academic work... Read More →
avatar for Allyson Kapin

Allyson Kapin

Founder, Rad Campaign and Women Who Tech
Allyson has been named one of the “Most Influential Women in Tech” by Fast Company, a "Tech Titan" by the Washingtonian and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media.
avatar for Emily May

Emily May

Exec Dir, Hollaback!
Emily May is the Co-Founder and Executive Director of hollaback!
avatar for Rinku Sen

Rinku Sen

Pres, Race Forward
Rinku Sen is the President and Executive Director of Race Forward: The Center for Racial Justice Innovation and the Publisher of the award-winning news site Colorlines. Race Forward brings systemic analysis and an innovative approach to complex race issues to help people take effective... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 8 110 E 2nd St

3:30pm

Snackability Effect: A New Norm for Brand Content
The Lincoln Motor Company has embarked on a monumental brand transformation and digital technology has been a driving force for this success. By introducing distinctive digital experiences such as Beck’s Hello, Again Experience, Aloe Blacc’s Love is the Answer, and the MKC Dream Ride, Lincoln was able to establish a voice that has evolved across multiple channels and continues to encourage consumer conversation. The secret to our platform is the combination of three separate elements: Transmedia Storytelling, Brand Publishing, and Real Time Response. These ideas work together to allow Lincoln the flexibility to fully embrace the digital sphere in a beneficial way that creates deeper brand loyalty.
Presented by Hudson RougePresented by Hudson Rouge

View official listing on sxsw.com

Speakers
GC

Gregory Clayman

GM Audience Networks, Vimeo
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Jeff Hurlow

Jeff Hurlow

Head of Brand Solutions, Vimeo
Jeff Hurlow is Head of Brand Solutions for Vimeo. His list of credits for Vimeo include original content for Intel, Microsoft, Charles Schwab, Samsung and the Lincoln Motor Company. Jeff brings over 20 years of experience in advertising, content creation and design. Jeff has worked... Read More →
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge
ER

Eliot Rausch

Film Dir, Vimeo
DS

Danielle Strle

Dir of Culture & Trends, Tumblr


Friday March 13, 2015 3:30pm - 4:30pm
Palm Door on Sixth Main Stage 508 E 6th St

3:30pm

Technology in Higher Ed Meet Up
We get it. We work in technology in higher ed, too. We’re with you. And working in higher ed often means we face different hurdles than those in the public sector. SXSW provides a fascinating opportunity for us to network and learn about new interactive technology ideas and discoveries, but how can we bring this knowledge back to our jobs in higher ed? Presented by Penn State University
Let’s meet up and figure it out together! Oh, and to sweeten the deal, there may just be food that you don’t have to count against your budget.
Presented by Penn State University.

View official listing on sxsw.com

Speakers
avatar for Cynde Fleagle

Cynde Fleagle

Web Developer, Penn State University
KM

Kevin Morooney

Vice Provost for Information Technology, Penn State University
Kevin Morooney has worked at Penn State since 1988 in a variety of capacities. He started his employment at Penn State in the support of faculty research and over time added responsibilities for enterprise wise IT services as well as emerging technologies. Prior to coming to Penn... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 502-503 110 E 2nd St

3:30pm

The Human Brain vs Innovation Overload
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As technologists, marketers and entrepreneurs we are challenged to drive business growth through a vast array of connected capabilities. Understanding what these capabilities are and how they work together requires knowledge across an overwhelming range of technologies and platforms. And this often seems like mastering a sea of shifting sands. To compound this challenge, our brains don’t have infinite capacity to retain all the knowledge we have gained over our lives.
But is this truly a phenomenon of the information age or has society worked through these issues before? Over 2000 years ago, the ancient Greeks and Romans developed a technique called a memory palace which provides a framework for people to organize and store information in their minds. Today, record-setting memory champions use these techniques to memorize over 65,000 digits of the number Pi. Can we use methods such as these today to help improve our ability to stay current with our rapidly-paced innovation culture?

View official listing on sxsw.com

Speakers
avatar for Laura McDaniel

Laura McDaniel

VP Mktg Strategy & Analysis, SapientNitro
Having kicked off her professional career with a Ph.D. in Chinese history & anthropology and then ditched academia for the world of marketing and technology, Laura is intimately familiar with information overload. In her current role as VP of Strategy and Analysis at SapientNitro... Read More →
avatar for Jay Wilson

Jay Wilson

Dir, Technology, SapientNitro
Jay is a senior technologist at SapientNitro with over 14 years of experience in technology development and management across multiple sectors including digital media, financial, retail, CPG and healthcare. He is an experienced veteran in the Digital Out of Home (DOOH) industry, having... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 211-212 110 E 2nd St

3:30pm

The Societal Cost of Unrealized Human Potential
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
What is the cost of unrealized human potential? We see a large pool of people, both educated and self-taught, who remain unemployed or under-employed, and a truly vast sea of people whose opportunities were lost long before they entered the workforce. There is a cost, and it’s not just personal. It is real dollars coming out of everyone’s pockets.
In an era of innovation and entrepreneurism, the contribution of every individual - smarts, creativity, ingenuity, passion - fuels the greater whole. What we are learning as an “Innovation Economy” is how to identify, embrace and nurture the individual spirit and its role in that economy - which is very different from economies of the past where control and conformity were the norm.
The talk will explore findings on the costs of unrealized human potential as well as some exciting initiatives in the works. We will share our research indicating that the hints to individual potential are discoverable in new ways.

View official listing on sxsw.com

Speakers
VM

Vivienne Ming

VP of Research & Insight, Socos
Dr. Vivienne Ming is a theoretical neuroscientist focusing on probabilistic models of perception and cognition. In December 2012, she joined Gild, a recruiting technology start-up, to use the latest advances in human behavioral analytics and neuropsychology to improve the recruiting... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 408-409 110 E 2nd St

3:30pm

The South and Midwest Matter More Than NY and SF?
Given that startups based on the coasts receive more than seventy percent of all venture capital in the US, it may seem like a given to focus attention on seeding your product in those places, too. There are some key advantages to focusing on growth in less obvious markets. Less competition, lower rents, and communities that are more appreciative of tailored outreach just to name a few. Don't make the mistake of thinking of Chicago, Dallas or Atlanta as secondary markets!
StyleSeat CEO Melody McCloskey and Ligaya Tichy, who has worked at Yelp and Airbnb, will share data and insights from their experiences building leading marketplaces that have seen rapid growth in unexpected places.

View official listing on sxsw.com

Speakers
avatar for Melody McCloskey

Melody McCloskey

Founder/CEO, StyleSeat
Melody McCloskey is the co-founder and CEO of StyleSeat, the largest and fastest-growing online and mobile marketplace for beauty and wellness services. McCloskey has been recognized among industry leaders, receiving accolades such as Fast Company’s Most Creative People in Business... Read More →
avatar for Ligaya Tichy

Ligaya Tichy

Angel Investor, Freelance
Ligaya cultivates communities for startups. She cut her teeth at Yelp launching several markets in its early days. Then went on to lead community and offline marketing at Airbnb from the ground up. She now invests in early-stage consumer tech companies and serves as a mentor for 500... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Room 412 500 E 4th St

3:30pm

The Startup Dating Game
Standard startup pitches are boring – PERIOD! But there is hope – there is the Startup Dating Game. Who needs shallow-minded bachelors or bachelorettes? We'll offer you the finest selection of founders, CTOs and VCs dating each other. Take three ambitious startups, let them pitch to one successful VC hidden behind a wall and watch the magic happen!
The Interactive Dating Game has it all: wit, laughter, entertainment – and matchmaking like you've never experienced before.
Here is the full List of all participants on Stage!
VC: Sebastian Herzog (Lufthansa)
VC: Franz Glatz (Werg1)
VC: Rudy Garza (g51 Capital)
VC: Dai Truang (Austin Ventures)
VC: Parker Thomson (500 Startups)
Startup: Tim Betzin (Bubble App)
Startup: Sebastian Schmitt (knowhere)
Startup: Drew Taylor (AstroPrint)
Startup: Nikolas Schriefer (Stagelink)
Startup: Arne Horn (Maple Apps)
Startup: Simon Barkow-Oesterreicher (Uberchord)
Startup: Lori Cheek (Cheekd)
Your Host: Tobias Schiwek

View official listing on sxsw.com

Speakers
DN

Dr. Nazim Cetin

VP Corporate Development & New Businesses, Bertelsmann SE & Co. KGaA
LC

Lori Cheek

Pres, Cheekd
avatar for Sebastian Doerfel

Sebastian Doerfel

COO, Adsquare GmbH
avatar for Tobias Schiwek

Tobias Schiwek

Consultant & Busines Angel, TS
avatar for Nikolas Schriefer

Nikolas Schriefer

CEO, Stagelink
avatar for Parker Thompson

Parker Thompson

Venture Partner, 500 Startups


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon K 500 E 4th St

3:30pm

Turning Customers into Hackers Through Technology
The availability of data and real-time feedback from consumers now drives marketing insight and filters back into the advancement of technologies. Brands have the accessibility of testing the effectiveness of products and pushing those learnings into future evolutions, which is essential in progressing perception of a brand and adoption of its products.
Marketers are staying ahead of the curve by understanding this progression and staying relevant with consumers in a culture where behaviors are constantly changing.
In this panel, we’ll discuss how brands and marketers can work seamlessly to create technologies that meet consumer needs, market those technologies to expand adoption and change consumer behaviors through the innovations.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
SG

Sefi Grossman

Dir of Technology, Team Detroit
A tireless innovator and leader in marketing technology for Team Detroit’s largest global client, Ford Motor Company, Sefi drives what’s next along the bleeding edge of digital.
avatar for Sarah Schultz

Sarah Schultz

Dir of Social Publishing, Team Detroit
Sarah Schultz works at Team Detroit, on the Ford Motor Company account, as the Director of Social Publishing. Sarah's work has been geared towards demystifying and disseminating social media as a way for brands to be relevant in an ever-changing digital media environment. ​With... Read More →
AS

Aaron Smith

VP Innovation & Mobile Strategy, Team Detroit
avatar for Are Traasdahl

Are Traasdahl

Founder & CEO, Tapad
Tapad CEO and Founder Are Traasdahl has more than 15 years’ experience in mobile and digital content. He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, The New York... Read More →
RT

Ritu Trivedi

Dir/ US Brand Mktg, Microsoft


Friday March 13, 2015 3:30pm - 4:30pm
Trinity Hall Trinity Hall 311 E 5th

3:30pm

UX and The Heisenberg Uncertainty Principle
User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it’s also about understanding how to create a process and environment where great UX can happen.
To do this, we have to be hyper-aware of observer bias and effect, and to use our understanding of meta-handling (The Witness Effect) to our advantage. Sometimes, all it takes is stepping outside yourself for a few moments.
Join us for a kinesthetic, case-study-based conversation on MetaUX: a naked deconstruction of how UX methods can be put to practice in the practice of UX.

View official listing on sxsw.com

Speakers
avatar for Jeff Alpen

Jeff Alpen

Partner, Blink UX
Jeff Alpen is a Partner at Blink UX, a user experience research and design company based in Seattle. He is focused on the human side of the business which includes client relations, architecting project teams, and ensuring the conditions exist for doing work that is interesting, meaningful... Read More →
avatar for Laura Blanchard

Laura Blanchard

Dir of Design, Blink UX
Laura’s career spans 25 years across photography, radio, printed publication, software development, and user experience design. As co-owner and creative director of Put On the Dog from 1998-2008, Laura developed more than a dozen award-winning designs. Most recently Laura has focused... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon A 110 E 2nd St

3:30pm

What Tech Startups Should Be Doing Next
Every company began as a startup. Even massive companies that are now known for having horrible cultures began with cultures that were often positive and passionate. While working at a 100 year-old organization early in her career, Jessica Lawrence experienced the textbook definition of unhealthy culture and outdated management thinking. Now, as the Executive Director of NY Tech Meetup, a non-profit organization and the world's largest Meetup group, she sees the challenges that technology startups face and how they can easily slip into patterns of unhealthy culture by following old models of business. In this session, Jessica will explore the incredible opportunity that startups have to not just build great products, but to build a whole generation of better companies. She will examine the changing landscape of leadership and culture, and look at what ideas, skills, and practices are key to creating a better future of work and business.

View official listing on sxsw.com

Speakers
avatar for Jessica Lawrence

Jessica Lawrence

Exec Dir, NY Tech Meetup
Jessica Lawrence is the Executive Director of NY Tech Meetup (NYTM), the largest Meetup in the world and a 37,000-member non-profit organization helping to build a sustainable and diverse technology industry in New York.


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 5-6 110 E 2nd St

3:30pm

Who's Driving the Extinction of Pro Photographers?
In an age where images are instantaneous and easily shared, what characteristics make a photograph worth publishing and sharing? Drawing upon insights from a major new EyeTrack study on photography, we will explore how people perceive the quality of photographs — from those taken by seasoned professionals to cellphone images that capture everyday life. The research combines EyeTrack testing with extensive interviews asking people their thoughts on storytelling, quality and what makes images memorable. Among our findings: people value images that reflect their lives and give context to the world around them. As consumers navigate a glut of visual clutter, they are developing a new language on images. The implications inform journalists, brand advocates and community activists. Ultimately, the findings help us understand how social media impacts democracy.

View official listing on sxsw.com

Speakers
avatar for Kelly McBride

Kelly McBride

VP, The Poynter Institute
avatar for Sara Quinn

Sara Quinn

Faculty, The Poynter Institute
Sara Quinn teaches and speaks about visual journalism, leadership and multimedia. She led Poynter’s college fellowship and its partnerships with universities for several years. Sara directed Poynter’s EyeTrack research of newspaper, tablet and online reading habits, which helps... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

Women in Tech Can’t Be Our Next Endangered Species
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As tech companies continue to release shocking statistics on the low numbers of women in tech, it’s important to examine the root of the problem: fewer girls studying computer science. Never the realm of the cool kids, CS still attracted enough boys to grow into a hipster coder culture. But despite Title IX and the rise of girl power, most girls are giving a big pee-eww to CS. It’s not a lack of innate analytical ability. Studies show that girls in the U.S. perform as well as boys on standardized math tests. But behavioral differences in the classroom can favor boys, who are more likely to call out answers even when they’re wrong, vs. girls, who tend to answer only when they’re sure they’re right. Intuit’s Anu Tewary took bold steps to stop this technical identity crisis before technical women go the way of the dodo. She’ll describe founding Technovation, a global programming & entrepreneurship program for girls and the ways the tech industry can help women thrive in the world of tech.

View official listing on sxsw.com

Speakers
avatar for Anu Tewary

Anu Tewary

Dir of Data Products, Intuit


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 407 110 E 2nd St

3:30pm

World Leaders on Twitter: What They Can Teach Us
World leaders are among the most followed personalities on Twitter. Their online influence however doesn’t always match their real-life influence and their style and engagement are often at odds with both the image we have of world leaders and the one we have of success on Twitter. Done well, however, Twitter can enable leaders to increase their klout and that of their country beyond what one would expect. World leaders on Twitter and their communication teams face many challenges:
• How to be personal and at the same time aligned with one’s government political direction?
• How to deal with leader profiles once they have moved on to other responsibilities?
• Does a conversational style suit a world leader online or does it send the wrong signal?
These challenges are not unique to world leaders and are shared by many business leaders and entrepreneurs. This session aims to share best practices from world leaders and to bust myths about what true leadership means on social media.

View official listing on sxsw.com

Speakers
avatar for Alexandra Ekkelenkamp

Alexandra Ekkelenkamp

Social Media/Press Officer, European Union - General Secretariat of the Council
Press & Social Media Officer at the Council of the EU. Driving the Council's social media strategy & coordinating social media for the President of the European Council. Passionate about politics, digital diplomacy, Asia, history, yoga & music.
avatar for Matthias Lüfkens

Matthias Lüfkens

Managing Dir Digital, Burson-Marsteller
avatar for Aurelie Valtat

Aurelie Valtat

Digital Comm Mgr, European Union - General Secretariat of the Council


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

3:30pm

Applied Improv: Change The Way You Look at Work
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
At its heart, Improv isn't about being funny. Rather, it's about re-learning how to play well with others. Embracing the simple joys that we brought to our activities as children.
Developing the skills necessary to become a great improviser -- being connected, listening, unconditional trust, saying "yes," and staying in the moment -- can transform the workplace.
In this two and a half hour long session, we will lead participants through improv exercises and discuss how fear of the unknown can breakdown team dynamic, cause inefficiencies, and stifle creative problem solving. And how, by reframing the way we think about collaboration, we can change the way we work.
The great thing about improv instruction is is that it's experiential in nature. We will debrief and discuss the concepts, but the dirty secret is that your team will get the benefits simply by doing the exercises!

View official listing on sxsw.com

Speakers
avatar for Michael Jastroch

Michael Jastroch

Improv Instructor, Coldtowne Theater
Michael Jastroch writes and performs with Austin's ColdTowne Theater, winning several awards for his improv including “Best Comedy Group 2008” in the Austin Chronicle Reader’s poll and the B. Iden Payne award for “Outstanding Improv Ensemble.” His sketch project, Lovey and... Read More →
avatar for Rachel Madorsky

Rachel Madorsky

Improv Instructor, Coldtowne Theater
Rachel Madorsky, LCSW is a licensed psychotherapist, transformational relationship coach, teacher, speaker, actor and improviser. She received her BFA in Acting from Syracuse University and MSSA in Social Work from Case Western Reserve University.  Rachel is an alumnus of The Second... Read More →
PP

Pierce Purselley

Exec Producer, Mortified Austin


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Salon F 110 E 2nd St

3:30pm

How to Take A Big Trip: Plan Your Own Gap Year
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have experience traveling internationally -either solo or with a group; should have 5 or more years professional experience.
What to Bring:
A positive attitude, ideas on where you want to go and what you want to do, and a desire to really travel the world; pens.
Ready to quit your job and travel the world? Heard of a “gap year,” but don’t know where to begin? Think you have to win the lottery to do so? Awaken your inner explorer by planning an affordable big trip around the world. In this workshop, Kristin Zibell, world traveler and founder of TakeYourBigTrip, will take you through 5 steps to plan your own "gap" year.
You'll create a plan to travel the world, complete with next steps towards your trip. The format of the workshop is collaborative & interactive. At the start of each section, Kristin will cover foundational information and then give you several exercises to create your plan.
You will:
+ Envision It: Create a vision of your dream trip.
+ Define It: Write your itinerary that spans the globe.
+ Afford It: Determine a trip budget and see how affordable it really is!
+ Plan It: Review your life and create actionable steps to get you to your departure day.
+ Do It: Get questions answered and find your travel community!

View official listing on sxsw.com

Speakers
avatar for Kristin Zibell

Kristin Zibell

Founder, Take Your Big Trip
Kristin Zibell is a world traveler who teaches others how to live their travel dreams. She is the founder of the web site Takeyourbigtrip.com, a site of resources to help travelers to take their own multi-month, round-the-world-adventures. She has inspired hundreds of would-be travelers... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 301-302 110 E 2nd St

3:30pm

Modern Web Accessibility Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
An intermediate understanding of web user experience design and/or development.
What to Bring:
1) A laptop for viewing code examples and demos 2) Your accessibility questions.
Modern web technology is ever-evolving and increasingly complex to implement. Creating accessible web applications is especially challenging: dynamic UI components and single-page, Ajax-driven architectures are inherently inaccessible. With the right process, mindset and techniques, creating modern, accessible web applications is possible.
Recent legislation brings the importance of accessibility to the forefront of web development. This legislation mandates accessibility compliance for airlines, and similar updates are expected in the near future.
The Modern Web Accessibility Workshop will focus on the entire lifecycle of web application development, from design, implementation, testing and maintenance. This workshop will also provide code examples and libraries that you can use in your projects now, as well as screen reader demonstrations to help you better understand the how to address the complexities of modern web accessibility.
In this workshop, you will learn:
- Design and implementation best practices that you can use now to improve the accessibility of your modern web apps
- Single-page application and responsive UI accessibility considerations
- The importance of creating a process that supports and promotes accessibility throughout each project lifecycle phase, from design, implementation, testing and maintenance

View official listing on sxsw.com

Speakers
avatar for Patrick Fox

Patrick Fox

Technology Dir, Razorfish
Patrick Fox is a an Austin-based creative technologist and technology director at Razorfish. With over 16 years of design and development experience in the web industry, he has worked with and architected web solutions for dozens of Fortune 500 and government clients.


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Salon H 110 E 2nd St

3:30pm

Reinventing Government R&D to Save Lives
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Smart phone tablet or computer to participate in an interactive ideas gathering.
The Department of Homeland Security Science and Technology Directorate (S&T) is looking for your best ideas on how we can mobilize and repurpose cutting-edge smart technologies to strengthen the safety and security of our nation. Focusing on wearable technologies, this discussion is a “call to action” to challenge you to think differently about the role science and technology plays in saving lives. S&T envisions a future where mobile sensors, communications, materials, and visualization technologies seamlessly work together to enhance the safety of our responders— those who put their lives on the line every day to protect the American people.
We want to hear from you! S&T is seeking 10X and 100X improvements in key R&D areas, like preparing the responder of the future and embedding electronics as part of a responder’s gear. To keep pace with the speed of innovation, S&T is initiating prize challenges and an accelerator program to attract businesses working on wearable tech. These efforts will enhance industry partnerships, spur collaborative R&D, and create new opportunities to expand the wearables marketplace.
Are you ready to change public safety? We invite you to join our discussion, drive new ways of doing business with the government, and build lasting public-private relationships for years to come.
Key takeaways include:
1. Understand where to start and how to do business with S&T.
2. Learn about S&T’s R&D roadmap and partnering and business opportunities.
3. Tell S&T how it can re-structure planning initiatives, like wearables, to fit into the existing consumer marketplace of delivering innovative solutions to customers.
4. Hear from S&T responders on existing challenges and capability gaps and how to collaborate with stakeholders to ensure technologies make the right impacts.
5. Tell S&T what is needed from government to operate at the pace of innovation and be a stronger partner in the digital age.
Background:
S&T is hosting a series of in-person open dialogues for the National Conversation on how government conducts R&D. These discussions aim to generate a host of ideas on user needs, capability gaps, and new ways to implement technology solutions.
To reach any measure of success, S&T needs to work closely with non-traditional communities such as SXSW—the creative developers, technologists, and innovators who understand the speed of innovation in industry and how it connects to commerce, resiliency, and security.
Get an inside look at how S&T is on the forefront of change that will impact homeland security nationwide. Meet fellow innovators and government leaders who work in technology, understand the challenges and opportunities, and share forward-thinking ideas on how government can reinvent R&D.
This discussion will serve as a key platform for engaging industry leaders and sharing innovative ideas for how S&T can form new partnerships and make our responder community more effective.
Timeline:
3:30-3:45pm – Opening Ted Talk by Dr. Reginald Brothers, DHS S&T Under Secretary. Inspiring talk on how wearable tech will change public safety and save lives. Future responder needs to receive actionable information at the speed of thought so S&T is looking to build industry partnerships to identify innovative solutions. S&T needs your help to fill the void on what could be and what exists today.
3:45-4:00pm – Audience reaction on how can S&T can leverage consumer product development into the public safety space? And wow can S&T seed development and innovation for products and capabilities that will also have consumer market value?
4:00-5:45pm – Town Hall: Securing our Future and Personalizing S&T’s Call to Action! Dr. Brothers’ remarks will create a void between current and future state. Come join this town hall and share your perspective on what does the future include for wearable tech and public safety. A host of top-level speakers from wearable tech, media, government, emergency response, and the business community, will provide insights on existing obstacles and opportunities for spurring government and industry innovation and what types of wearable tech innovation should be given priority attention by S&T.
5:45-6:00om – Closing and thank you!

View official listing on sxsw.com

Speakers
avatar for Dr. Reginald Brothers

Dr. Reginald Brothers

Under Secretary for Science & Technology, DHS Science and Technology Directorate
Dr. Reginald Brothers serves as the Under Secretary for Science and Technology at the U.S. Department of Homeland Security (DHS). In this role, he manages a diverse portfolio of research and development programs, which focus on security issues such as cybersecurity, biodefense, public... Read More →
avatar for Dr Robert Griffin

Dr Robert Griffin

Deputy Under Secretary, Department Of Homeland Security
Dr. Robert Griffin serves as the Deputy Under Secretary for Science & Technology at the U.S. Department of Homeland Security (DHS). Dr. Griffin is a visionary who is working to meld the worlds of public safety and security planning with new technologies such as wearables and the Internet... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Salon G 110 E 2nd St

3:30pm

Take A Shot: Injecting Tech into Your NPO Mission
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No experience necessary except a belief that technology can make our world a better place.
What to Bring:
Note-taking implements, digital or analog.
Non-profits are using some of our hottest current technology to deliver extraordinary impact on the communities they serve. But how can your organization leverage tech trends to further its mission?
Hear from three nonprofit leaders and learn what they see as the best uses of technology to drive real results on an organization’s mission. We’ll share success stories—and miserable failures—while teaching you methods for integrating tech into your mission.
You’ll also get hands-on experience as we work together to come up with a technological solution to a complex societal issue. Together we’ll explore the questions you should be asking, the stories you should be telling and the technology you should be experimenting with.
This two and a half hour long workshop is for action-oriented, technology-focused, and cause-driven people who want to work together to enact positive change. Prizes will be given for the storyboards that show the most innovative and creative uses of technology to solve our chosen problem.
AGENDA:
1. Welcome and Introductions
2. The Tech Connection
3. Tech and Changing Behavior
4. Tech is the Solution, Big and Small
5. How to Plan and Implement a Tech Solution
- Goal
- End User
- What questions do I need to ask?
- Experiences
- Resources You Have People/Tech
- Resources You Need People/Tech
- Development
- Launch
6. Team Ann vs. Team Marty (Tech-Off)

View official listing on sxsw.com

Speakers
avatar for Aaron Bramley

Aaron Bramley

Co-Founder, Lights. Camera. Help.
Aaron Bramley is a communicator and a collaborator with expertise in video, social media, public relations, marketing communications, media relations, eLearning, crisis communications, nonprofits, fundraising, and learning new things. For the last 8 years Aaron has worked as the Director... Read More →
avatar for Martin Dugas

Martin Dugas

CEO, Ronald McDonald House of Northern Alberta
Passionate about connection and collaboration, investing in ideas and strategies that create the circumstances for long term success. "Building systems that are smart so that people can be their best." Using innovation to activate inspiration and elevates us through practiced teamwork... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 303-304 110 E 2nd St

3:30pm

The Results Curve: Focus, Collaborate, Play!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prerequisite, this workshop is for business professionals who deal with lots of information and competing priorities.
What to Bring:
A journal or notebook to learn about Micro-Planning and visual thinking!
This is the workshop that participants describe as transformational. This is it! If you want to make breakthroughs, respond instead of react to today's demanding work environment, and establish sustainable practices that will help you effectively manage the information overload and get outstanding results, you have come to the right place!
What will be covered?
The workshop deals with today's most pressing issues in the workplace, covering topics relating to managing time, managing priorities, managing interruptions, managing e-mail, calendar, and to-do lists, thinking and acting strategically, and most importantly being invigorated and re-energized in the workplace and elsewhere.
What the participants will be able to do as a result:
- Better manage interruptions and stay focused on the task on hand until meaningful results are achieved.
- Better manage e-mail and truly overcome the e-mail overload and using e-mail more effectively as a communication tool.
- Be responsive to the demands of your team and collaborate more effectively than ever before.
- Work more strategically instead of working harder, and better manage competing priorities.
- Manage stress like never before through purposeful action rather than passive reaction and turn stressful situations into opportunities. And much more!

View official listing on sxsw.com

Speakers
avatar for Pierre Khawand

Pierre Khawand

Founder/CEO, People-OnTheGo
Pierre Khawand has more than twenty years of experience in the software industry. He has led several technology ventures, completed successful mergers and acquisitions, and founded People-OnTheGo in 2001. His Accomplishing More Leadership Program helps today’s leaders develop the... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 310-311 110 E 2nd St

3:30pm

Why Should I Wear This?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials necessary.
Wearable devices with their promise of literally tracking our every move are the next phase of the mobile revolution. Yet, the plain truth is data can be boring. After a few months or even weeks of wearing a device, now matter how beautifully designed, consumers invariably hit the wall of “what do I do with all of this data?”
Most wearables on the market today are in search of a clear value proposition. Quantification isn’t enough. Turning the data into information that is relevant, contextual and engaging is the key to realizing the true promise of wearables–meaningful behavior change.
This workshop will take a human-centered design approach to evaluating and crafting value propositions, and then translating them into physical and digital prototypes. We will use the framework of context (the user and their environment), capability (technical features, types of data), and change (the behavior to modify) to rapidly define, iterate and test new wearable concepts.
Questions we will explore include: “How do you identify a product’s value proposition?” And, “How do you develop value propositions in a structured way?”
Three Key Takeaways:
1. Identify successful value propositions
2. Develop value propositions in a structured way
3. Translate value propositions into clearly differentiated concepts
Schedule:
– Identify and analyze the value propositions of successful products on the market today (first hour)
– Break (15 minutes)
– Exercise: Break into teams to ideate new wearable value propositions followed by rapid fire, lo-fi prototyping (second hour)
– Teams share propositions + prototypes (final 15 minutes)

View official listing on sxsw.com

Speakers
avatar for Elizabeth Glenewinkel

Elizabeth Glenewinkel

Assoc Partner, Gravity Tank
I work at the intersection of consumer research, new product and service design, and business strategy. My goal is to use the best techniques from all three worlds to solve complex problems as part of gravitytank, a diverse, risk-taking team focused on innovation.
avatar for Mario Ruiz

Mario Ruiz

Innovation Consultant, Salesforce.com
I'm a champion for diverse disciplines coming together to create a strong innovation capacity. My approach to problem solving is in a human-centered, collaborative and engaging way.


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 307 110 E 2nd St

3:45pm

Beyond BFFs: Using Texting to Promote Empathy
Each day, people send billions of text messages. The ubiquity of texting makes it one of the most powerful modes of connecting with people in the digital age. But can texting help us build a sense of empathy for others, even beyond our friends, family and colleagues? Dr. Sara Konrath, Assistant Professor at the Indiana University Lilly Family School of Philanthropy, explores the development of new SMS tools designed to help build empathy in teens and the research behind them.

View official listing on sxsw.com

Speakers
avatar for Sara Konrath

Sara Konrath

Asst Professor & Dir, Interdisciplinary Program, Indiana University Lilly Family School of Philanthropy
Dr. Sara Konrath is an Assistant Professor at the Indiana University Lilly Family School of Philanthropy. Dr. Konrath is the director of the Interdisciplinary Program on Empathy and Altruism Research (iPEAR), a research lab with a primary focus on empathy, altruism, and other-focused... Read More →


Friday March 13, 2015 3:45pm - 4:00pm
ACC Ballroom C Austin Convention Center

3:45pm

Picturing Your Big Ideas
As humans, we're hardwired to think in pictures. —more of our neurons are dedicated to vision than our other four senses combined! A fact that explains the popularity of infographics, grumpy cat, and Tinder. All we have to do is look around to see the power of images. The power of visual thinking extends beyond communication, it can help get you to that great idea faster. Thinking about your problem visually is the first step to solving it.
Can't draw a stick man? Not to worry. Even if your hand doesn’t have the skills, you have an evolutionary advantage. The human brain is neurologically wired to see meaning in visual cues. Nora Herting, will expand on ImageThink’s use of visual problem solving to help you creatively ideate, motivate others , and socialize your ideas with storytelling.

View official listing on sxsw.com

Speakers
avatar for Nora Herting

Nora Herting

Co-Founder, Principal, ImageThink
Nora Herting is an artist and one of two principal partners of ImageThink , the Official Graphic Recorders of SXSW Interactive 2014. During the festival, ImageThink will be visually summarizing the Keynote and Feature Speakers into engaging and informative storyboards, all in rea... Read More →


Friday March 13, 2015 3:45pm - 4:00pm
ACC Ballroom B Austin Convention Center

4:00pm

Rethinking Privacy in the Internet of Things
One of the hottest trends that will hit organizations in 2015 is the rise of the Internet of Things. With the mass boom in online profiles, companies will very soon be dealing with millions to billions of ID challenges and creating a need for Consumer Identity Management (CIM). Traditional Enterprise Identity Management software struggles to deal with more than 100,000 separate IDs. (Think about it…how many companies have more than 100,000 employees, so why should their ID management solutions operate at web scale?)
When you add new technology like the Internet of Things and the huge amount of device profiles and attributes created per sensor (like Hue lights or Nest thermostats), the number of data points and identities can reach the billions pretty quickly. This also brings security issues and usage problems to the forefront – and nobody is talking about this quite yet.

View official listing on sxsw.com

Speakers
SS

Steve Shoaff

CEO, UnboundID
Steve defines the vision and overall business strategy for UnboundID. He is inter-nationally recognized as a trusted adviser on identity and security issues for Global 100 companies. At Sun Microsystems, he served as Technical Director and Chief of Staff for the Identity Management... Read More →


Friday March 13, 2015 4:00pm - 4:15pm
ACC Ballroom C Austin Convention Center

4:00pm

The Quantified Us
What lies at the intersection of the Quantified Self (QS), with its emphasis on individual metrics, and Big Data, with its emphasis on aggregating data from large populations? In this session, research and healthcare design expert, Matthew Jordan will highlight a new opportunity for wearables and sensor data. Dubbing it as the opportunity of The Quantified Us, he will argue that merging QS insights with larger sets of relevant data could accelerate behavior change and better health outcomes. Jordan will distinguish among the three levels of meaning from QS data—from measurement to insights and action. He will discuss how overlaying QS data with system, environmental, or population data allows us to develop a richer understanding of what triggers certain conditions or behavior. Drawing from 20 years of experience, and his work on Dialog, a wearable platform for people with epilepsy, Matthew will talk about the role of wearables and data in managing and understanding chronic conditions.

View official listing on sxsw.com

Speakers
MJ

Matthew Jordan

Dir Research & Strategy, Artefact
Matthew Jordan is Director of Research and Strategy at Artefact, an award-winning technology design and innovation company. Matthew has been consulting in the healthcare industry for close to 20 years, focusing on balancing user needs and goals with business objectives to deliver... Read More →


Friday March 13, 2015 4:00pm - 4:15pm
ACC Ballroom B Austin Convention Center

4:00pm

Book Signing: Jia Jiang
Jia Jiang will appear at the SX Bookstore to sign copies of Rejection Proof: How I Beat Fear and Became Invincible, One Rejection at a Time.

View official listing on sxsw.com

Speakers
JJ

Jia Jiang

Owner, N/A
Jia Jiang moved to the United States at 16 years old with a dream to become the next Bill Gates. However, he settled in a role with Dell after graduating from college and decided to be contempt with the American dream of comfort and a nice middle class home.


Friday March 13, 2015 4:00pm - 4:20pm
ACC Ballroom G Foyer Austin Convention Center

4:00pm

Book Signing: Jon Kolko
Jon Kolko will appear at the SXBookstore to sign copies of Well-Designed: How to Use Empathy to Create Products People Love.

View official listing on sxsw.com

Speakers
avatar for Jon Kolko

Jon Kolko

Founder & Dir, Austin Center For Design/Blackboard
Jon Kolko is Vice President of Consumer Design at Blackboard; he joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. Jon is also the Founder and Director of Austin Center for Design. His work focuses on bringing the... Read More →


Friday March 13, 2015 4:00pm - 4:20pm
ACC Ballroom G Foyer Austin Convention Center

4:00pm

The Downside of Up: A Comic Novel
If you could push a button and make yourself rich, you’d do it. But what if the button would also make 11,000 families poorer? Would you still push it? That’s the question Dain Dunston asks in this timely page-turner of a comic novel. The Downside of Up deals with some of the toughest questions facing Americans today and proves you can do well in business by doing good.
Here’s the issue: wouldn’t it be nice to be a failed CEO? That’s where the real money is. In Dain’s book, the hero jokes that he can fail for only $25 million. To his surprise, someone takes him up on it. All he has to do is go down with the ship and he gets his dough. But when he tracks down wrongdoing in the stock trades around the private equity fund that wants to take the company over, he realizes no one will believe he wasn’t involved. In fact, the press is already saying he’s the evil mastermind. So he has to save the company, the employees and his own neck, if he can.
A comic reading and a lively discussion.

View official listing on sxsw.com

Speakers
avatar for Dain Dunston

Dain Dunston

Author, Vernacular Inc
I write about the world of business, both in fiction and in business books that document outstanding businesses (and sometimes cautionary tales). I’m the author of The Downside of Up: A Comic Novel of Outrageous Fortune (Vernacular Books, 2014) and a co-author, with Drs. Kevin and... Read More →


Friday March 13, 2015 4:00pm - 4:20pm
ACC Ballroom G Austin Convention Center

4:00pm

Nacho Average SXSW Happy Hour
Grab a margarita, get some chips and queso, and network with Fortune 500 CIOs, CTOs, investors, and some of the most promising growth stage companies from across the U.S. as we kick-off SXSW!

View official listing on sxsw.com

Friday March 13, 2015 4:00pm - 6:00pm
Uncle Julio’s 301 Brazos St

4:00pm

Startup Spotlight
Twenty emerging startups. Open bar. Check it out.
Participants:
Bump
Class
CREATIV
FocusedBuyer
Graphiti
HelpSocial
Holonis
OpiaTalk
Optoro
Plyfe
PocketGM
Priori Legal
ProductionPro
Realcontacts
Reebeez
Shimmur
SnapVet
SociiSphere
TopShelf

View official listing on sxsw.com

Friday March 13, 2015 4:00pm - 6:00pm
Hilton Austin Downtown C 500 E 4th St

4:15pm

The Science and Art of Genetic Engineering
The Science of genetic and genomic engineering provides a number of amazing opportunities to create organisms for performing complex tasks that modern electronics and chemistry can only dream of. Engineered bacteria produce much of the insulin in use by diabetics while engineered plants like "Golden Rice", can save hundreds of thousands of lives each year. Even NASA is involved in research to use genetically engineered organisms for technologies to help in deep space exploration. I will attempt to answer questions such as: What is genetic engineering and how is it performed? Is it safe? How can it benefit or harm society? I will also explore technologies and art that have been and hopefully, will be created using genetic and genomic engineering.

View official listing on sxsw.com

Speakers
avatar for Josiah Zayner

Josiah Zayner

Research Fellow, NASA
Dr. Josiah Zayner (really Dr.? yeah I know seems pretentious sorry) is a Synthetic Biology Research Fellow at NASA, attempting to develop biotechnology for deep space exploration and colonization. He received his Ph.D. from the Department of Biochemistry and Molecular Biophysics at... Read More →


Friday March 13, 2015 4:15pm - 4:30pm
ACC Ballroom B Austin Convention Center

4:30pm

Book Signing: Dain Dunston
Dain Dunston will appear at the SX Bookstore to sign copies of The Downside of Up: A Comic Novel of Outrageous Fortune.

View official listing on sxsw.com

Speakers
avatar for Dain Dunston

Dain Dunston

Author, Vernacular Inc
I write about the world of business, both in fiction and in business books that document outstanding businesses (and sometimes cautionary tales). I’m the author of The Downside of Up: A Comic Novel of Outrageous Fortune (Vernacular Books, 2014) and a co-author, with Drs. Kevin and... Read More →


Friday March 13, 2015 4:30pm - 4:50pm
ACC Ballroom G Foyer Austin Convention Center

4:30pm

My Beautiful City Austin
David Heymann crafts seven masterful tales of a young architect who fails again and again to dissuade his clients from their bad decisions. The houses he designs aid and abet the ongoing erasure of Austin's ambrosial charm. These sharp, humorous stories explore consequences of Austin's rediscovered allure. Fueled by the dubious intentions of its inhabitants, this is a town growing madly while ignoring the pain of a thousand small cuts.

View official listing on sxsw.com

Speakers
avatar for David Heymann

David Heymann

Architect & Author, N/A
David Heymann is an architect, contributing writer for Places Journal, and a University of Texas Distinguished Teaching Professor. He is interested in what people want from nature. Heymann has been a writer in residence at the Museum of Fine Arts Houston's Dora Maar House, the Rockefeller... Read More →


Friday March 13, 2015 4:30pm - 4:50pm
ACC Ballroom G Austin Convention Center

4:30pm

Building Long-Lasting Game Franchises at King
King launched Candy Crush Saga over two years ago and it remains one of the most popular entertainment franchises of all time. Since then, King has also launched a number of other games that have hit the top of the mobile charts, including Candy Crush Soda Saga, the sister title to Candy Crush Saga. Join a game developer and data scientist from King as they discuss how they combine art and science to build long-lasting game franchises that keep players coming back over the long term.

View official listing on sxsw.com

Speakers
avatar for John Almbecker

John Almbecker

Lead Producer Candy Crush Soda Saga, King Digital Entertainment
avatar for Vince Darley

Vince Darley

VP, Data Analytics & Business Intelligence, King Digital Entertainment
Vince Darley is the Vice President Data Analytics and BI at King, a leading interactive entertainment company for the mobile world and creator of games such as Candy Crush Saga. King listed on the NYSE in March 2014 (NYSE: KING).


Friday March 13, 2015 4:30pm - 5:15pm
Palmer Events Center Geek Stage 900 Barton Springs Rd

5:00pm

The Contagion Cookbook
There was a time when the power of what we now call "content creation" resided in the hands of the few—ad agencies, TV networks, record labels, and other dinosaurs. Things have changed. The parity between big budget and DIY production techniques has skyrocketed in nearly every field, while the number and caliber of new competitors for the cultural spotlight trace a comparable path.
How do enterprising creatives stand out in a world where fresh, engaging content is available in abundance, and the field of content creators grows more crowded with each day? The answer lies in learning to stimulate a true cultural wake—beyond popularity or "virality"—that fundamentally reshapes our cultural norms and behaviors.
Why do we propose with diamonds? Why do we drink Coronas with lime? "The Contagion Cookbook" examines the way seemingly organic cultural norms can be fabricated by the savvy content creator, and offers a framework for driving behavioral adoption on a mass scale.

View official listing on sxsw.com

Speakers
avatar for Marcus Collins

Marcus Collins

Exec Dir of Social Engagement, Translation
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He currently leads the Social Engagement practice across the agency at Translation (translationllc.com), leveraging the psychological motivators that drive... Read More →


Friday March 13, 2015 5:00pm - 5:15pm
ACC Ballroom C Austin Convention Center

5:00pm

The State of the Maker Movement In Brazil
Brazil is a large country with lots of opportunities everywhere. In the other hand it is a country not designed for "newbies" where things are usually not trivial. The country adopted open source technologies as a few and the Internet and Social Media has a tremendous penetration and impact, but what is happening on the harder side of the creative economy? Learn about the current status of the maker movement in Brazil and understand what is happening down there. Understand the Brazilian challenges and pinpoint big opportunities in the maker space in the tropics. It is time to make more in Brazil!

View official listing on sxsw.com

Speakers
avatar for Manoel Lemos

Manoel Lemos

Founder, Fazedores.Com
Manoel Lemos is a partner at Redpoint e.ventures, the first Brazilian Venture Capital fund sponsored by Silicon Valley firms. Redpoint e.ventures was created to bring to Brazil the best practices of venture investing developed over decades in the Valley, to help foster the nascent... Read More →


Friday March 13, 2015 5:00pm - 5:15pm
ACC Ballroom B Austin Convention Center

5:00pm

Book Signing: David Heymann
David Heymann will appear at the SX Bookstore to sign copies of My Beautiful City Austin.

View official listing on sxsw.com

Speakers
avatar for David Heymann

David Heymann

Architect & Author, N/A
David Heymann is an architect, contributing writer for Places Journal, and a University of Texas Distinguished Teaching Professor. He is interested in what people want from nature. Heymann has been a writer in residence at the Museum of Fine Arts Houston's Dora Maar House, the Rockefeller... Read More →


Friday March 13, 2015 5:00pm - 5:20pm
ACC Ballroom G Foyer Austin Convention Center

5:00pm

Everything You Ever Wanted
In her younger years, Jillian Lauren was a college dropout, a drug addict, and an international concubine in the Prince of Brunei’s harem, an experience she immortalized in in her bestselling memoir, Some Girls. In her thirties, Jillian's most radical act was learning the steadying power of love when she and her rock star husband adopt an Ethiopian child with special needs. After Jillian loses a close friend to drugs, she herself is saved by her fierce, bold love for her son as she fights to make him—and herself—feel safe and at home in the world.
Exploring complex ideas of identity and reinvention, Everything You Ever Wanted is a must-read for everyone, especially every mother, who has ever hoped for a second act in life.

View official listing on sxsw.com

Speakers
JL

Jillian Lauren

Author, Plume
I’m a writer, storyteller, mom, rock-wife, and Los Angeleno, by way of Jersey. I’m the author of the New York Times bestselling memoir Some Girls: My Life in a Harem, the novel Pretty, and the upcoming memoir Everything You Ever Wanted. I write a lot of essays and articles, some... Read More →


Friday March 13, 2015 5:00pm - 5:20pm
ACC Ballroom G Austin Convention Center

5:00pm

#FeelingBeautiful: Social Media and Women's Egos
#FeelingBeautiful: We all know that the amount of time we spend on social platforms has a direct effect on how we see ourselves as women. The pressure to post images showing off thin thighs, perfect skin and sexy poses is not just on teenagers. Recent studies have linked plastic surgery requests and eating disorders to social media habits. But, thankfully, there is another side that has emerged — a side of positivity that includes pop performers like John Legend and Meghan Trainor; ad campaigns like "Like a Girl" and grass-root efforts like the #NoFilterProject. How can we collectively use social media to help build confidence among women and girls? What can we do as individuals? How do we feel about brands who are jumping on this bandwagon? Do their messages work?
The conversation will include author Katherine Schwarzenegger, television host Amanda de Cadenet and blogger Gabi Gregg. Led by InStyle's Angela Matusik.

View official listing on sxsw.com

Speakers
avatar for Amanda de Cadenet

Amanda de Cadenet

Owner & Founder, The Conversation Group
A television personality, renowned photographer and entrepreneur, Amanda de Cadenet has evolved her body of work with an intriguing perspective and uncanny ability to render the truth through the art of storytelling.
avatar for Gabi Gregg

Gabi Gregg

Founder, Blogger, Gabi Fresh
Gabi Gregg is the LA-based brand consultant and blogger who started her site, GabiFresh.com in 2008 after noticing the lack of fashion resources for plus size young women. One of the first blogs of its kind, GabiFresh mixes style advice, outfits, and body positivity while rejecting... Read More →
avatar for Angela Matusik

Angela Matusik

Exec Editor/Digital, InStyle Magazine
Angela Matusik is the Executive Editor of Digital at InStyle. In addition to overseeing day-to-day publishing at InStyle.com, Matusik also leads the brand's social media strategy across all platforms–with a total reach of over 7.8 million. With nearly twenty years experience, she... Read More →
avatar for Katherine Schwarzenegger

Katherine Schwarzenegger

Lifestyle Expert & Author, katherineschwarzenegger.com
Katherine Schwarzenegger, twenty-four, is an author, activist, and entre preneur. She is also the bestselling author of Rock What You’ve Got: Secrets to Loving Your Inner and Outer Beauty from Someone Who’s Been There and Back. A recent graduate of the University of Southern California... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 8 110 E 2nd St

5:00pm

2 Girls Are Crying and I'm Not: Improv in Any Career
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Improvisational comedy is the single best preparation for your 9 to 5 job. Period. Without any doubt, learning the basics of improv comedy has made me a better worker, friend, son, daughter, and lover. And it'll do the same for you.
I wasn't the class clown, am not trying to make it to SNL, and don’t perform on stage anymore. I'm actually on the business side of advertising, not the creative end. But that’s the point.
Today, formal education and training teaches you the "what." It's about knowing the content and right answers. But the basics of improv comedy teach you the "how."
Let's face it. For many of us today, work is trial by fire, and any instruction manual is long gone. By repurposing conflicts and negativity as opportunities, we create constant unexpected successes. Anyone applying the basics of improv comedy to their job completely changes how they deal with people and problem solving on a daily basis.
And it will restore hair growth and make you taller.

View official listing on sxsw.com

Speakers
avatar for Dan Killian

Dan Killian

Account Supervisor, FCB Chicago
Dan is an advertising professional at FCB Chicago, viewing marketing challenges through the lens of psychology, 1-1 marketing, and human-centered design. He has worked extensively on both above and below the line campaigns, having managed national TV, Radio, Direct Mail, Email, and... Read More →