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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Wednesday, March 18
 

12:30pm

Just Posting 'Buy My Album” Doesn’t Work Anymore
Technology provides artists a direct relationship with their fans and has created new opportunities for them to tell the story about their album, a change in their sound, or why a particular tour is unique. Over the past year, we’ve seen many artists release their album in unique ways and frame their projects through non-traditional approaches. The same level of thoughtfulness and authenticity in the artist's creative process has now extended to their presence on social media.

View official listing on sxsw.com

Speakers
EH

Eric Hahn

Music Partnerships, Fame House
avatar for Jonathan Hull

Jonathan Hull

Music Partnerships, Facebook/Instagram
avatar for Brian Popowitz

Brian Popowitz

Music Partnerships, Black Box
avatar for Lauren Wirtzer-Seawood

Lauren Wirtzer-Seawood

Music Partnerships, Parkwood Entertainment


Wednesday March 18, 2015 12:30pm - 1:30pm
ACC Room 18D Austin Convention Center

2:00pm

Band Website Extreme Makeover Part 1: Demolition Derby
Live critiques of band websites! In this interactive session, bands submit their websites for review, then each site's design, organization, content and functionality will be assessed. How does the website fit with the band's overall online strategy? How successfully does it achieve their goals? Reviews will be ruthless and diplomacy left aside, but everyone in attendance will learn how to improve their websites. Plus, one winner will be chosen to have their website redesigned and used for part 2 of this session on how to build an effective band website!
We're welcoming early website submissions through dcool@bandzoogle.com, subject line: Band Website Extreme Makeover.

View official listing on sxsw.com

Speakers
avatar for Dave Cool

Dave Cool

Dir of Artist Rel, Bandzoogle
Dave Cool (yes, that’s his real name) is the Director of Artist Relations for Bandzoogle, a website and marketing platform for musicians. Through blogging, social media, and traveling to conferences, he keeps an open dialogue with the indie artist community about the challenges... Read More →
avatar for Chandler Coyle

Chandler Coyle

Co-Founder, Music Geek Services
Digital Geek and Partner at Music Geek Services. We are a digital marketing firm that specializes in fan engagement and direct-to-fan campaigns.
avatar for David Dufresne

David Dufresne

CEO, Bandzoogle
David Dufresne is CEO of Bandzoogle, the most powerful platform for musicians to build their website, engage their fans, and sell their music and merch directly. Bandzoogle works with many thousands of bands and musicians to help them create a strong base for their online strategy... Read More →
avatar for Brian Felsen

Brian Felsen

Pres, AdRev
Brian Felsen is President of AdRev, the world’s largest YouTube music administration service and the leading independent YouTube Content ID and Network Partner in terms of number of videos claimed and monetized, views per month, royalties paid, and assets under management. AdRev... Read More →
avatar for Ari Herstand

Ari Herstand

Musician, Blogger, Ari's Take/Digital Music News
Most people now know Ari Herstand as the guy who helped them fly with their instruments. His Carry Your Instrument On The Plane… It’s The LAW blog post went viral and has been viewed over 300,000 time with over 40,000 Facebook Likes. In just under two years, Herstand’s music... Read More →


Wednesday March 18, 2015 2:00pm - 3:00pm
ACC Artist Central in Ballroom E Austin Convention Center

5:00pm

Streamed It On The Grapevine: Music Word Of Mouth
What are the best new ways people are recommending music to each other? How can musicians take advantage of these technologies? Examine the future of social music discovery, and how artists can win big by promoting intimate recommendations between friends. Learn actionable tactics for making your songs more viral, and how artists and industry folks can prepare for the next wave of music word of mouth where human suggestions and algorithmic curation combine.

View official listing on sxsw.com

Speakers
avatar for Ime Archibong

Ime Archibong

Dir of Prod Partnerships, Facebook
Ime Archibong is the Director of Product Partnerships at Facebook, with drives partner integrations and business opportunities for companies across all non-games industries. Ime's team works with a range of partners, including AirBnb, Apple, Amazon, Dropbox, LiveNation, Microsoft... Read More →
avatar for Josh Constine

Josh Constine

Writer, TechCrunch
Josh writes tech news and opinion for TechCrunch. He is an experienced public speaker, having moderated fireside chats and panels at over a dozen conferences including SXSW and TechCrunch Disrupt. He specializes in critical analysis of social and communication technologies. His goal... Read More →
CH

Charlie Hellman

VP Of Product, Spotify
Charlie Hellman is the VP Of Product at Spotify. He leads product strategy for the company, which aspires to bring the right music at the right time to tens of millions of users. He was previously the Product Director Of Music Services at Lime Wire. Hellman has a Bachelor's degree... Read More →


Wednesday March 18, 2015 5:00pm - 6:00pm
ACC Room 17A Austin Convention Center
 
Thursday, March 19
 

5:00pm

24/7 Fan Engagement in the 21st Century
You mean it's not enough for me to just make music and play for the people? Now I have to "surprise" fans in order to keep "the love" alive? 200 people signed up to my emails, I have 50 views on YouTube, no one interacts with my tweets, Facebook blocks my posts (that or my friends are ignoring me), my parents are the only people that heart my Instagrams, AND I'm supposed to compete with a bunch of 12 year olds for dominance on Vine? FML.
We speak with mgmt teams about what it takes to keep the love flowing 24/7

View official listing on sxsw.com

Speakers
avatar for Michele Augis

Michele Augis

Mgr, Red Light Management
Michele has been deeply involved with artist relations and development for over the past decade, from her time at IODA, building campaigns for Amanda Palmer, Sigur Ros, and tons more at Topspin. Prior to coming on board at Red Light Management to handle day-to-day and tour marketing... Read More →
avatar for Philly Brentnall

Philly Brentnall

Head of Digital, Bill Silva Management
Philly Brentnall spent her high school and college years managing Jason Mraz's fan community before officially joining the Bill Silva Management team in 2009. At BSM she oversees digital & social media initiatives and fan community engagement for both independent and major label artists... Read More →
avatar for Aaron Ford

Aaron Ford

Senior Manager, Digital Advertising, The Orchard
Aaron Ford is Senior Manager of Digital Advertising at The Orchard, and Founder of Lost Colony Music, a record label and artist management company. Previously, Aaron served Director of Content Acquisition at Grooveshark and held various positions at Sony Music. Aaron specializes in... Read More →
SP

Scott Perry

Founder, Sperry Media
Integrated / experiential / social visual content marketing consultant for CPG, film, TV, music, tech industries. Clients include PledgeMusic, BBC, CBS, Discovery, Fox, Hasbro, MTV, Viacom, Sony, Universal, Shoplocket, HipSwap, damntheradio, and nearly every label & manager in the... Read More →


Thursday March 19, 2015 5:00pm - 6:00pm
ACC Room 15 Austin Convention Center
 
Saturday, March 21
 

12:30pm

Band Website Extreme Makeover Part 2: How to Build a Stunning Website Yourself
Using a website chosen during part 1 of this session, our experts will explain how they gave it a fresh redesign and rebuilt it according to best practices. This panel will show musicians how to create an effective website that will impress new visitors, keep fans engaged, get people signed up to their mailing list, and shopping from their online store. The panel will discuss how a band’s website should be organized, what content needs to be included, how it should be designed, and what mistakes to avoid.

View official listing on sxsw.com

Speakers
avatar for Dave Cool

Dave Cool

Dir of Artist Rel, Bandzoogle
Dave Cool (yes, that’s his real name) is the Director of Artist Relations for Bandzoogle, a website and marketing platform for musicians. Through blogging, social media, and traveling to conferences, he keeps an open dialogue with the indie artist community about the challenges... Read More →
avatar for Chandler Coyle

Chandler Coyle

Co-Founder, Music Geek Services
Digital Geek and Partner at Music Geek Services. We are a digital marketing firm that specializes in fan engagement and direct-to-fan campaigns.
avatar for David Dufresne

David Dufresne

CEO, Bandzoogle
David Dufresne is CEO of Bandzoogle, the most powerful platform for musicians to build their website, engage their fans, and sell their music and merch directly. Bandzoogle works with many thousands of bands and musicians to help them create a strong base for their online strategy... Read More →
avatar for Brian Felsen

Brian Felsen

Pres, AdRev
Brian Felsen is President of AdRev, the world’s largest YouTube music administration service and the leading independent YouTube Content ID and Network Partner in terms of number of videos claimed and monetized, views per month, royalties paid, and assets under management. AdRev... Read More →
avatar for Ari Herstand

Ari Herstand

Musician, Blogger, Ari's Take/Digital Music News
Most people now know Ari Herstand as the guy who helped them fly with their instruments. His Carry Your Instrument On The Plane… It’s The LAW blog post went viral and has been viewed over 300,000 time with over 40,000 Facebook Likes. In just under two years, Herstand’s music... Read More →


Saturday March 21, 2015 12:30pm - 1:30pm
ACC Artist Central in Ballroom E Austin Convention Center