Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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Retail-Physical [clear filter]
Thursday, March 19


The State of the Vintage Guitar Market
The vintage and used guitar market is in a unique place. Prices on iconic instruments soared prior to the recession and have been in steady decline since. Modern manufactures have not stopped producing new instruments, and since used guitars do not typically depreciate in quality, there are arguably more guitars on the market now than demand dictates. Simultaneously, the decades-long decline of the rock band as a standard of popular music means younger generations lack the reverence for guitars felt by their parents. We'll explore the current market, where it's headed, and how musicians can take advantage of the situation to land fantastic vintage gear for themselves.

View official listing on sxsw.com


Daniel Orkin

Price Guide Editor, Reverb
As part of the team behind Reverb.com, the world's premier marketplace for musicians, Dan Orkin has spent the past several years compiling the comprehensive Price Guide on vintage guitars and other music gear. The Reverb Price Guide uses real-time transaction data to track the used... Read More →

Thursday March 19, 2015 12:30pm - 1:30pm
ACC Artist Central in Ballroom E Austin Convention Center
Friday, March 20


Mentor Session: Christine Sanley
Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sessions are scheduled in ten-minute increments. Online sign-ups for Mentor Sessions will close the day before each session occurs. On the day of the session, you can still sign up in person if slots are available.

View official listing on sxsw.com


Christine Sanley

Mgr of Radio Prom, Distiller Promo

Friday March 20, 2015 12:30pm - 1:30pm
ACC Room 8AB Austin Convention Center


Tour Merch: The Most Overlooked Revenue in Music
With traditional revenue streams changing in the music industry, artists depend more and more on touring income. Merchandise sales often exceed all other income for an artist and is the number one opportunity to monetize a fan base, yet few talk about it and fewer know how to maximize this revenue. Hear from experts on how to manage this business, apply best practices, and increase tour merch profitability.

View official listing on sxsw.com

avatar for Ben Brannen

Ben Brannen

Co-Founder & Pres, atVenu
After playing in bands and finishing college in Seattle, I moved to LA to work in music. Landed as an A&R guy/song plugger at BMG Music Publishing where the first song I pitched and placed received a Grammy award nomination. I started signing artists to pub deals. One of the indie... Read More →
avatar for Karl Hensel

Karl Hensel

Pres, Kings Road Merch
Karl Hensel is a proud University of Minnesota business school drop-out and has run Kings Road Merchandise since 2009. Originally a division of the Epitaph and Anti- Records family, Kings Road became a wholly independent company in 2011 . With offices in Los Angeles and Germany, they... Read More →
avatar for Ian Solomon

Ian Solomon

Tour Merch Coordinator / Artist Relations, Merchnow/Evr
Originally hired by Equal Vision Records in the mid-'90s, Ian worked on everything from product management, to marketing and publicity, to radio promotion, before being tapped to head up the label's then-fledgling merchandise printing operation.
avatar for Kelly Vermillion

Kelly Vermillion

Merchandise Dir, Triple 8 Management
Kelly Vermillion is currently the Merchandise Director at Triple 8 Management, a full service artist management company with offices in Austin, TX and Nashville, TN. Kelly has spent the last 10 years working directly with artists to maximize their merchandise business through touring... Read More →
avatar for Matthew Young

Matthew Young

SVP WMG Merchandise/VIP, Warner Music Group
Matt Young is the Sr. Vice President of the Warner Music Group's merchandise/VIP/Ticketing team.
avatar for Matt Young

Matt Young

SVP WMG Merchandise/VIP, Warner Music Group
Matt Young is the Sr. Vice President of the Warner Music Group's merchandise/VIP/Ticketing team.

Friday March 20, 2015 3:30pm - 4:30pm
ACC Artist Central in Ballroom E Austin Convention Center
Saturday, March 21


Friends Don’t Let Friends Press Bad Vinyl
The allure of releasing your project on vinyl has never been greater. The CD standard was developed to work around the limitations of the vinyl format. Making a good vinyl pressing was a challenge back then, and even more so today, due to the age of the tools, cutting, plating and pressing the copies. Learn what can go wrong in the process and what to look for when you get your pressings back from the manufacturer to make sure you are getting your bang for the buck.

View official listing on sxsw.com

avatar for Andy VanDette

Andy VanDette

Sr Mastering Engineer, Engine Room Audio
Andy VanDette is a Mastering Engineer from NYC. Starting as intern under Bob Ludwig at the legendary Masterdisk studios during the vinyl heyday in the summer of 1984. He was Chief Engineer of Masterdisk 2000-2014. He recently mastered charting projects for Rush, Brian Blade, Framing... Read More →

Saturday March 21, 2015 2:00pm - 3:00pm
ACC Artist Central in Ballroom E Austin Convention Center