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Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Marketing and Promotion [clear filter]
Saturday, March 14
 

12:30pm CDT

Hacking Technology For Your Indie Film Release

Speakers
JB

Joseph Beyer

Director of Digital Initiatives, Sundance Institute
avatar for James Franklin

James Franklin

Founder, Assemble.me
avatar for Chris Horton

Chris Horton

Dir of Digital Initiatives, Sundance Institute


Saturday March 14, 2015 12:30pm - 1:30pm CDT
InterContinental Stephen F. Austin Capital Ballroom B

12:30pm CDT

Mentors - Publicity and Marketing I: Brandy Fons (Fons PR)

Speakers
avatar for Brandy Fons

Brandy Fons

Co-Founder-Pres, Fons PR
Brandy Fons is a seasoned entertainment publicist of 20 years and the co-owner of Fons PR – a renowned boutique entertainment PR firm based in Austin that was recently featured in Forbes 2014. She has represented and worked with the Alamo Drafthouse brands for the last 5 years among... Read More →


Saturday March 14, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

12:30pm CDT

Mentors - Publicity and Marketing I: Daniel Cantagallo (Cargo Film)

Speakers
avatar for Daniel Cantagallo

Daniel Cantagallo

Mgr/Sales & Mktg, Cargo Film & Releasing
Originally from greater Philadelphia, I have been working in the film industry for almost a decade as a creator and distributor, specializing in cutting-edge non-fiction content. A graduate of Harvard University’s renowned Visual and Environmental Studies program, I went on to obtain... Read More →


Saturday March 14, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

Mentors - Publicity and Marketing I: Gerilyn Shur (Brigade Marketing)

Speakers
avatar for Gerilyn Shur

Gerilyn Shur

Dir, Brigade Marketing
Gerilyn Shur has worked on national publicity campaigns for film and theater throughout the past decade.


Saturday March 14, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

Mentors - Publicity and Marketing I: Mark Pogachefsky (MPRM Communications)

Speakers
avatar for Mark Pogachefsky

Mark Pogachefsky

President, MPRM Communications
MARK POGACHEFSKY MPRM Communications Los Angeles Mark is president of MPRM Communications, serving the multi screen world of media and entertainment. Handling both production and release campaigns, the film practice of MPRM has represented such projects as Snowpiercer, Citizen Four... Read More →


Saturday March 14, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

12:30pm CDT

12:30pm CDT

Mentors - Publicity and Marketing I: Sylvia Desroches (Big Time PR and Marketing)

Speakers
avatar for Sylvia Desrochers

Sylvia Desrochers

Pres, Big Time PR & Marketing
Sylvia Desrochers / President & Founder / Big Time PR & Marketing


Saturday March 14, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

2:00pm CDT

Why the Future of Film Depends on Social Media

Speakers
avatar for Jenn Deering Davis

Jenn Deering Davis

Co-Founder, Union Metrics
For the past five years, I've been working at and on Union Metrics, the social media analytics company I helped found. Currently, I am Editor-in-Chief at Union Metrics, where I'm responsible for our communication strategy and product messaging. I'm also deeply involved in our customer... Read More →


Saturday March 14, 2015 2:00pm - 2:15pm CDT
ACC Room 15

2:20pm CDT

The Link Between Social Media and Box Office

Speakers
avatar for David Herrin

David Herrin

Head of Research, United Talent Agency
David Herrin is Head of the Research Department at premier global talent and literary agency UTA where he oversees all agency research activity on behalf of more than 180 agents representing a globally recognized roster of top film and television stars, screenwriters, directors, producers... Read More →


Saturday March 14, 2015 2:20pm - 2:35pm CDT
ACC Room 15
 
Sunday, March 15
 

12:30pm CDT

To Window Or Not To Window: Film Release Strategies

Speakers
avatar for Neil Berkeley

Neil Berkeley

Dir, Brkly
Neil Berkeley is an Emmy nominated director living in the Los Angeles area. His first feature film, Beauty Is Embarrassing, chronicles the incredible life and times for fine artist, Wayne White. The film debuted at the SXSW Film Festival in March of 2012 and during its festival run... Read More →
avatar for Danielle DiGiacomo

Danielle DiGiacomo

Dir of Acquisitions, The Orchard
Danielle DiGiacomo is Senior Manager of Film distribution at The Orchard, overseeing the acquisition and release of documentaries and independent films across digital platforms worldwide. She is also an independent film producer, having produced several Nonfiction films, Documentaries... Read More →
avatar for Adam Klaff

Adam Klaff

Head of Business Dev, VHX
Adam Klaff is Head of Business Development for VHX, a self-publishing platform for premium video used by thousands of artists and distributors worldwide. His responsibilities include overseeing content strategy, partnerships, and platform growth. He has previously presented at SXSW... Read More →
avatar for Simon Ore

Simon Ore

Assoc Producer/ Mgmt Consultant, Starburns Industries/The Cinefamily
Simon Oré is an associate producer and creative and management consultant at Starburns Industries, where he helps oversee, develop and produce new content for the studio. He's a producer on their upcoming feature film, Anomalisa.


Sunday March 15, 2015 12:30pm - 1:30pm CDT
ACC Room 17B

2:00pm CDT

Latino Filmmaker Meetup & Quick Pitch

Speakers
LA

Liz Arreaga

Partner, Mercury Mambo
MC

Mickey Cevallos

Founder, Mercury Mambo
Mickey Cevallos has been producing and directing commercials, TV shows, documentaries and live concerts for 20 years. He began his career in 1993 as an advertising agency producer in the Hispanic market producing Spanish and English commercials for such clients as Coca-Cola, Procter... Read More →


Sunday March 15, 2015 2:00pm - 3:00pm CDT
InterContinental Stephen F. Austin SFA Bar

2:00pm CDT

We Are Family: Reaching Your Audience

Speakers
DB

Damian Benders

COO, KollideTV
avatar for Michael Lawson

Michael Lawson

Head of Content, Candy Factory Films
As someone who has been on the frontline of digital consumption for the past five years, I have a thorough understanding of today’s digital marketplace and I identity with today’s digital consumer. I draw inspiration from the world around me, constantly analyzing things from a... Read More →
avatar for Zachary Soreff

Zachary Soreff

EVP, Sawyer Studios


Sunday March 15, 2015 2:00pm - 3:00pm CDT
ACC Next Stage
 
Monday, March 16
 

12:30pm CDT

12:30pm CDT

Mentors - Publicity and Marketing II: David Magdael (David Magdael & Associates, Inc.)

Speakers
avatar for David Magdael

David Magdael

Pres/CEO, David Magdael & Associates Inc
DAVID MAGDAEL, President - DAVID MAGDAEL & ASSOCIATES, INC.


Monday March 16, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

Mentors - Publicity and Marketing II: Greg Longstreet (Polaris PR)

Speakers
avatar for Greg Longstreet

Greg Longstreet

Publicist, Polaris PR
Longstreet has spent his entire life in and around the entertainment business. From his early years as an actor, having appeared in various TV shows to behind the scenes work in production. Because of his passion for hip hop music, he was hired out of college as West Coast Music Manager... Read More →


Monday March 16, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

Mentors - Publicity and Marketing II: Jim Dobson (Indie PR)

Speakers
avatar for Jim Dobson

Jim Dobson

Owner, Indie PR
Jim Dobson has been one of the leading entertainment publicists in the U.S. for over 30 years, implementing campaigns for countless feature films in both production and release as well as personalities.


Monday March 16, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

12:30pm CDT

Mentors - Publicity and Marketing II: Marian Koltai-Levine (PMKBNC)

Speakers
avatar for Marian Koltai-Levine

Marian Koltai-Levine

EVP, Film Mktg & Distribution, PMKBNC
Marian Koltai-Levine currently serves as Executive Vice President of the film department at PMK*BNC. As the department head, Marian and her team seek to offer clients a unique approach which includes not only traditional PR but marketing and distribution services as well. Marian and... Read More →


Monday March 16, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

Mentors - Publicity and Marketing II: Mark Cibort (Trailer Park)

Speakers
avatar for Mark Cibort

Mark Cibort

Pres Trailer Park Digital, Trailer Park
Mark Cibort oversees digital offerings across Trailer Park and its group companies, goodness Mfg. and Art Machine. He is responsible for delivering integrated marketing and technology solutions, ideating around new campaigns for the agency’s marquee clients, and providing mobile... Read More →


Monday March 16, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

Mentors - Publicity and Marketing II: Ngoc Nguyen (Women Rising)

Speakers
avatar for Ngoc Nguyen

Ngoc Nguyen

Head of Publicity & Parternships, Women Rising
Ngoc Nguyen is an entertainment professional with 15 years of experience in the industry highlighted by a special focus on film publicity and celebrity relations. A Texas native, she started her career as an intern at the Texas Film Commission, followed by jobs at South by Southwest... Read More →


Monday March 16, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB

12:30pm CDT

Mentors - Publicity and Marketing II: Rachel Walker (Freelance)

Speakers
avatar for Rachel Walker

Rachel Walker

Publicist/Producer, Baby
Rachel began working as a professional publicist while attending NYU (c/o 2007), initially for her father (Jeff Walker, a marketing consultant named Entertainment Weekly's 46th smartest person in Hollywood, credited with making Comic-Con the studio and filmmaker destination it is... Read More →


Monday March 16, 2015 12:30pm - 2:00pm CDT
ACC Room 11AB
 
Tuesday, March 17
 

2:00pm CDT

Meet the Insiders XI

Speakers
avatar for Alex Dobrenko

Alex Dobrenko

Dir of Branded Initiatives, Tugg Inc
Alex Dobrenko has been with Tugg since its inception in 2011. As Tugg's second employee, Alex helped develop the Tugg Theatrical model and has been working with promoters, filmmakers and partnering organizations to create theatrical events in theaters across the country. In mid-2012... Read More →
avatar for Benjamin Kasulke

Benjamin Kasulke

Cinematographer, Tugg Inc
Ben Kasulke is an award winning Director and Director of Photography based in Seattle, Los Angeles, and New York. Ben graduated from the Northfield-Mount Hermon School and received his BS in Cinema Production from Ithaca College following additional study at the Filmová a Televizn... Read More →
GR

Glen Reynolds

CEO, Circus Road Films


Tuesday March 17, 2015 2:00pm - 3:00pm CDT
ACC Room 13AB