Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

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Wednesday, March 18


The Hustlers: Making and Breaking Latin America
Behind every breakout artists and overnight sensation is a hard working promoter. Digital technology and social media have changed the landscape for promoters and music artists across all genres. It has become the great equalizer and leveled the playing field in this highly competitive industry. Hear from top industry promoters and executives who's diverse experience will provide a well-rounded point of view about how they have elevated their game using social media and digital tools.

View official listing on sxsw.com

avatar for Becky Arreaga

Becky Arreaga

Partner, Mercury Mambo
Agency President Becky Arreaga, along with business partners Liz Arreaga and Lynn Currie, formed experiential marketing agency Mercury Mambo in 1999. Headquartered in Austin, TX, Mercury Mambo specializes in developing targeted shopper, experiential and digital campaigns designed... Read More →
avatar for DJ Buddha

DJ Buddha

DJ Buddha, Mercury Mambo
As the architect responsible for some of today’s biggest hits, DJ Buddha has continued to redefine the pop music genre with his notable fusion of world music.
avatar for Melissa Giles

Melissa Giles

Founder, Soulfrito
With over 15 years in lifestyle marketing & live events targeting the influential, trendsetting and urban skewing Multi-Cultural markets; Melissa’s expertise is in music and culture. Conceiving and implementing marketing programs and strategies to establish and grow brands' market... Read More →
avatar for Angie Martinez

Angie Martinez

"Reach For the Stars, You'll Grab One."

Kevin "Pills" Montano

Pres, Creative Industries Media Group
President of Creative Media Group and Creator of The Latin Mixx Conference & Awards, Montano, is a native of the Dominican Republic. Kevin has been involved in the marketing and promotions for 15 years. After forming The Turntable Assassins with his late cousin Jason “DJ Threat... Read More →

Wednesday March 18, 2015 11:00am - 12:00pm
ACC Room 10B Austin Convention Center


Hip Hop's Evolution in India - Why You Should Care
In the 70's and 80's HipHop served as a platform for the minority to express themselves about social & political injustice and other issues. Eventually this genre helped create unity amongst races that turned into a $80B total available market. Over the last few years, we've almost seen the HipHop culture slowing down (or maybe evolving) in North America. But all the while, HipHop has been growing like wildfire all over India. HipHop is a platform of expression and there are over 200M youth with increasing purchasing power ready to express themselves about social & political issues... which will in turn expand the current $80B market.

View official listing on sxsw.com

avatar for Hardik Dave

Hardik Dave

Founder/CEO, DesiHipHop Inc
Hardik Dave' aka Gujubhai is an Engineer, Entrepreneur, Rapper & founder of DesiHipHop.com - the #1 platform empowering the HipHop movement in India. A techie by day and rapper by night, Gujubhai immigrated to the United States at the age of 5 and learned the art of rap before he... Read More →

Ali Sachedina

Legal & Business Affairs, CoveyPC / Armshouse

Himanshu Suri

ceo, Greedhead Entertainment
avatar for Raf Ullah

Raf Ullah

CMO/Co-Founder, DesiHipHop Inc
Raafat “Raf” Ullah

Wednesday March 18, 2015 12:30pm - 1:30pm
ACC Room 10A Austin Convention Center


SXAméricas Business Round Tables & Lunch Mixer
The SXAméricas Roundtable Discussions are in-depth con- versations about the opportunities and problems facing the Latin American & U.S. Latino market in the music, film and tech industries. These uniquely intimate gatherings of thought-leaders are structured to facilitate true dialogue in an informal and collegial setting.

View official listing on sxsw.com

Wednesday March 18, 2015 1:00pm - 2:30pm
ACC Room 9BC Austin Convention Center


Conquer the German Market
To conquer the German Market, it is crucial to understand the dimensions of the 16 Bundesländer (federal States). At least 5 different Bundesländer: Berlin, Hamburg, North Rhine Westphalia, Bavaria and Baden-Wuerttemberg, are important markets in Germany that concentrate in the intersection of Music, Interactive, and Film. Each Bundesländer has a unique structure, taste in music and style. Specific venues, hotspots, and priorities each require a tailored strategy.
Join us as we discuss the different concepts for those looking to break into the German market. Get an overview of the most successful festivals in Germany. Learn which cities are the most inspiring for your act and understand the necessities of how to enter each market.

View official listing on sxsw.com

avatar for Ralph Christoph

Ralph Christoph

Head of strategy, c/o pop Festival & Convention
Ralph Christoph is a founding member, former program director of the c/o pop festival and now head of program of the c/o pop convention and the Interactive Cologne festival, all based Cologne. c/o pop has been a major event for music and creative industries since 2004 and is supported... Read More →
avatar for Udo Dahmen

Udo Dahmen

Pres & CEO, Dir of Popular Music Department, Pop Akademie
Dahmen has studied classical percussion at the Musikhochschule Rheinland in Cologne and Aachen. After his studies, he was Dahmen freelance musician in Aachen (Rufus Zuphall) and was part of a jazz-rock group with Theo Jörgensmann, Hendrik Schaper and Micki Meuser in Cologne and in... Read More →
avatar for Jürgen Enninger

Jürgen Enninger

Head of the Excellence Team for Culture & Creative Industries, City Of Munich
Jürgen K. Enninger since September 2014 head of the cross department excellence team to promote the culture and creative industries in the city of Munich started his creative industries career in 1994 as music publisher. After a traineeship in Hong Kong 1996, he became head of publishing... Read More →
avatar for Christian Morin

Christian Morin

Program Curator, Pop Kultur
Christian Morin is based in Berlin. He began to run underground music venues in the early nineties in post-wall East-Berlin. In 1997 Christian started his agency Headquarter Entertainment and organized hundreds of tours through Europe and promoted a large amount of local & national... Read More →
avatar for Alexander Schulz

Alexander Schulz

GM, Reeperbahn Festival
Alexander Schulz *24.9.1966

Wednesday March 18, 2015 2:00pm - 3:00pm
ACC Room 8C Austin Convention Center
Thursday, March 19


Pakistan Music Scene
The challenges faced by Pakistan Music Industry in terms of lack of Intellectual Property Rights, lack of venues and venue management, lack of security resulting in no live concerts, weak media and government policies, lack of producers, cultural extremism and lack of community support, resulting in diminishing of musicians and hence the industry. The musicians, however, fighting back, surviving and thriving through this situation and still producing world class music for the love of it, compromising their livelihood yet no compensation, no documentation and no recognition on global music scene.

View official listing on sxsw.com


Farhan Bogra

Musician, Khumariyaan
Farhan is a well known Rubab virtuoso on the music scene. He is a cultural activist and volunteer working on preservation of arts and culture in Pakistan. he has represented Pushtoon Music (from KPK province) and culture all over Pakistan and even across the border. With the desire... Read More →
avatar for Zeejah Fazli

Zeejah Fazli

Pres, Foundation for Arts Culture and Education
Zeejah Fazli is a producer, cultural programs director, musician, song writer & entrepreneur going back 25 years in this field when he began his journey in music as a guitar player. After his debut album in 2004 and various performances with international artists, Zeejah’s preference... Read More →
avatar for Haroon


CEO Taazi.com, Musician/Singer/Composer, Unicorn Black
Multi-talented Haroon, is a singer, composer, musician, producer, recording engineer, and live performer. His fan following is in the millions. He has sold nearly three million CDs worldwide. In the early 90’s, he formed the pioneering band Awaaz with a couple of musician friends... Read More →
avatar for Zaed Maqbool

Zaed Maqbool

Agent, The Agency Group
Zaed is an agent, a drummer, a dad and a Pakistani. Growing up in Pakistan and playing in bands since he was 13 years of age, he saw the evolution of music as it pertained to Pakistan all the while listening to music from all corners of the planet. He moved to Canada in 1999 and much... Read More →

Thursday March 19, 2015 2:00pm - 3:00pm
ACC Room 18D Austin Convention Center


A Global View of the Next Digital Music Generation
It's a big world out there. Even the USA and Japan as the top two global markets are polar opposites in terms of recorded music consumption, fan behaviour and engagement.
While the internet is a great leveler, artists, marketers, labels and professionals across the industry must understand that with the next generation of music fans, to go global you will have to get local. We'll examine regional consumption trends, nuances and tips for engaging and selling to fans across the world.

View official listing on sxsw.com

avatar for Karim Fanous

Karim Fanous

Head of Research and Insight, Music Ally
I'd like to meet people / startups / businesses in music with a focus on or interest in digital B2B, B2C and marketing; US/UK partnerships; digital marketing training; events or workshops.

Thursday March 19, 2015 3:30pm - 4:30pm
ACC Room 8C Austin Convention Center
Friday, March 20


Meet Africa's Leading Musicians
An in conversation with 5 of Africa’s prominent artists in this insightful and lively interview led by Leslie Kasumba discussing their come up and their unique views on the booming African music industry.

View official listing on sxsw.com

avatar for D'Banj


Artist, Chocolate City Music
D’Banj was born as Dapo Daniel Oyebanjo in the Northern city of Zaria, Kaduna State, Nigeria to an artillery Officer and a church dignitary whom hailed from Shagamu in Ogun state. Due to his father’s job, D’Banj moved several times within Nigeria as well as abroad to India... Read More →
avatar for Davido



Eddie Kadi

Host/Presenter/Comedian, Veblo
Born in the DR Congo in 1983, Eddie Kadi moved to the UK at the age of eight where he grew up in Fulham, West London. He attended the Henry Compton secondary school, of which the sprinter Linford Christie is also an alumnus. While studying media technology at Kingston University in... Read More →
avatar for Lee Kasumba

Lee Kasumba

African Music Exec & Curator, Lee Kasumba
avatar for Victoria Kimani

Victoria Kimani

Artist, Chocolate City Music
Victoria Kimani, born in LA, originally from Kenya....started writing, recording and performing at 16, Lived in Nigeria her high school years, and Moved back to Nairobi, Kenya at 17...since then, she has been back and forth between LA, ATL, NY and London working with top artists and... Read More →

Sean Maxbornd

Artist, R2bees

Charles Obih

Artist, Not Just OK

Ovie Ofugara

Co-Owner/Head of Content, Not Just OK

Ebunoluwa Ogude

Artist, Not Just OK
avatar for Ice Prince

Ice Prince

Artist, Chocolate City Music
Ice Prince, real name Panshak Zamani began his music career in 2004 after teamingup with fellow Choc boiz: M.I & Jesse Jagz to form Loopy Records. Unlike many other young artists, Ice Prince brought a rarely found authenticity to the Nigerian music scene and quickly made a name for... Read More →
avatar for R2bees


Artist, Chocolate City Music
Sean Awuku Maxbornd aka Paedae (Payday) and Mugeez Abdul Rashid aka Mugeez, are a hip-life rapping duo who go by the name R2BEES. R2BEES (Refuse 2 be Broke) is a movement, record label and group of talented young musicians who hail from Ghana and are making a huge impact not only... Read More →

Mugeez Rashid

Artist, R2bees
avatar for Samini


Artist, R2bees
EMMANUEL ANDREWS SAMINI was born in Accra, Ghana, West Africa with his parents hailing from the northern town of Wa in Ghana‟s Upper West region. As arecording and performing artist, he initially adopted the stage name BATMAN (Best of All Times MAN) but reverted to his last name... Read More →
avatar for Sarkodie


Artist, R2bees
Known in the entertainment industry as Sarkodie, this young Ghanaian artiste whose real name is Michael Kwesi Owusu Addo is storming the music scene both locally and internationally. Early Life and Career Beginnings Born on the 10th of July 1988, Sarkodie, the fourth of five children... Read More →

Friday March 20, 2015 12:30pm - 1:30pm
ACC Room 11AB Austin Convention Center


MMF Latin America Meet Up
MMF Latam is Latin America’s chapter member of the IMMF ( International Music Managers Forum ). It is a brand new collaborative network of artist management professionals that consists of over 50 members from 15 different Latin American countries. MMF Latam connects music managers in Latin America to share experiences, opportunities, information and resources. We are here to create valuable business relationships and improve cooperation amongst MMF members.

View official listing on sxsw.com

avatar for Fabrizio Onetto

Fabrizio Onetto

Mgmt/A&R, OCESA - Sei Track
avatar for Gabriel Turielle

Gabriel Turielle

Dir, Contrapedal
Gabriel Turielle is the President of the MMF LATAM and an ADIMI member.

Friday March 20, 2015 12:30pm - 1:30pm
ACC Austin Suite Austin Convention Center


The Value of Music Export Offices
One of the fastest growing sub sectors of the music industry is the music export office. Without them, SXSW would be very different, as they are supporting the event not only financially, but also by bringing delegation and bands (i.e talent) to the event. Learn what a music export office is, their role in the industry, and how they can best benefit you as an international musician.

View official listing on sxsw.com

avatar for Kathrine Synnes Finnskog

Kathrine Synnes Finnskog

Dir, Music Norway

Mike Heisel

Member of the Supervisory Board, Inititiative Musik gGmbH
avatar for Jordi Puy

Jordi Puy

Director, Sound Diplomacy
Jordi Puy has more than fifteen years of experience in arts and music management. He holds a degree in Law from Barcelona University, IP studies at Stockholm University and Arts Management courses at Birkbeck University. Jordi lived in London for over seven years, where he directed... Read More →
avatar for Robert Singerman

Robert Singerman

Intl/Consultant, BMA
Known for developing talent and new music business technologies, as an entrepreneur, agent, manager, label executive, consultant, producer, and music supervisor, Singerman has represented R.E.M., Gipsy Kings, James Brown, Suzanne Vega, Violent Femmes, 10,000 Maniacs, Smithereens... Read More →

Friday March 20, 2015 2:00pm - 3:00pm
ACC Room 13AB Austin Convention Center


How To Crack UK Radio
BBC radio heavyweights Steve Lamacq and Huw Stephens reveal how to get a foot in the door at UK radio. How can international artists make the most of initial airplay? Do bands still need pluggers? What are the common mistakes made by artists and labels when launching their band? How important are international events for UK radio?

View official listing on sxsw.com


George Ergatoudis

Broadcaster, BBC Radio/Radio 1
George Ergatoudis was appointed Head of Music, BBC Radio 1 in October 2005, and added 1Xtra to his remit in April 2009.
avatar for Steve Lamacq

Steve Lamacq

Broadcaster, BBC Introducing
Steve Lamacq is acknowledged as one of the UK’s most avid supporters of new bands, and currently presents 4 - 7pm weekdays on BBC Radio 6 Music.

Dermot O'Leary

Broadcaster, BBC Introducing

Sarah Stennett

Broadcaster, Turn First Artists

Huw Stephens

Broadcaster, BBC Introducing
Huw Stephens presents a new music show on BBC Radio 1 on Monday, Tuesday and Wednesday evenings.

Friday March 20, 2015 5:00pm - 6:00pm
ACC Room 17A Austin Convention Center
Saturday, March 21


We Like It Like That - Latin Boogaloo
Latin boogaloo is New York City. It is a product of the melting pot, a colorful expression of 1960s Latino soul, straight from the streets of El Barrio, the South Bronx and Brooklyn.
Starring Latin boogaloo legends like Joe Bataan, Johnny Colon and Pete Rodriguez, We Like It Like That explores this lesser-known, but pivotal moment in Latin music history, through original interviews, music recordings, live performances, dancing and rare archival footage and images.
From its origins to its recent resurgence in popularity, We Like It Like That tells the story of a sound that redefined a generation and was too funky to keep down.

View official listing on sxsw.com

avatar for Joe Bataan

Joe Bataan

Artist/Performer, We Like It Like That

Felix Contreras

Host, NPR Music
avatar for Bobby Marin

Bobby Marin

Pres, We Like It Like That
The Mambo Music label was created with the intention of releasing classic Mambo/Salsa recordings of the past. Many of these recordings have never been released. Some are from little known labels. Some are from "live" performances. In any case, if you love Afro-Cuban music, you are... Read More →
avatar for Mathew Ramirez Warren

Mathew Ramirez Warren

Dir, We Like It Like That
Mathew Ramirez Warren is a documentary filmmaker and journalist born and raised in New York City. He has worked for the New York Times and NBC, and was awarded grants from the National Endowment for the Arts and the New York State Council of the Arts to complete his first feature-length... Read More →

Saturday March 21, 2015 12:30pm - 1:30pm
ACC Room 17B Austin Convention Center