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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Fashion and Wearable Tech [clear filter]
Friday, March 13
 

12:30pm CDT

En Vogue: Blurring the Line Between Brands and Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Brand matters. As we’ve seen on TV, even a $20 Casio watch will excite people if it has an Apple sticker on it. In her talk, leading wearable technology and fashion expert Jennifer Darmour will reason that for wearables to have this kind of enduring consumer engagement, we need to align brand values and technological capabilities in a way that makes the experience more meaningful.
As wearable technology and the IoT collide, we’ll see more technology embedded into products we use daily, from our clothing to our homes. So far, brand values have been an afterthought for these smart products but it’s time to think about it the other way around – creating new experiences tied to the values of brands we love.
In her talk, Darmour will explore the intersection of fashion and technology by breaking down models of brand collaborations from Tory Birch and Fitbit to Apple and Gucci, and discuss how incorporating brand from the beginning will result in tailor-made experiences of the future.

View official listing on sxsw.com

Speakers
avatar for Jennifer Darmour

Jennifer Darmour

Senior Creative Director, Chrono Therapeutics
Ms. Darmour has almost 20 years of technology product and UX design experience in the consumer and wearables space. She held design leadership roles and directed teams toward award winning new and innovative products that span across gaming, mobile, smart TVs, medical devices, consumer... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 205

12:30pm CDT

The Emperor’s New Wearables
Wearable technology has led the world as we know it into new realms, making technology personal, seamless and convenient. Brands such as Google, Pepsi, Samsung, Jawbone, Nike and Disney have successfully showcased the early generation of device and fashion. Just one year later, as the technology advances, fashion designers are envisioning a generation of devices which essentially disappear. Join our fashion and tech experts as they explore how the fashion industry will make wearable electronics feel invisible and how this technological advancement will affect the industry as a whole.

View official listing on sxsw.com

Speakers
TB

Travis Bogard

VP, Jawbone
Travis Bogard is the vice president of product management and strategy at Jawbone, where he oversees the company’s product roadmap, strategy, customer service, and business development activities globally. Prior to joining Jawbone, Travis spent eight years at Tellme Networks where... Read More →
avatar for Ken Hertz

Ken Hertz

Sr Partner, MemBrain/Hertz Lichtenstein & Young LLP
KENNETH HERTZ is a Principal at memBrain and Senior Partner in the Los Angeles law firm of Hertz Lichtenstein & Young LLP. Ken and his partners specialize in representing talent and new media companies in the sports and entertainment industries. The firm's clients include Will, Jada... Read More →
avatar for Brandon Little

Brandon Little

Chief Creative Officer, Fossil
As Chief Creative Officer for Fossil Group, Brandon Little nurtures partnerships and oversees brand vision, product design and brand DNA for all Fossil Portfolio brands, including Tory Burch, Burberry, Emporio Armani, and Marc by Marc Jacobs, in addition to Fossil’s wearable technology... Read More →
avatar for Sandra Lopez

Sandra Lopez

Dir of Wearables, Biz Dev & Mktg Strategy for Fashion, Intel Corporation
Sandra Lopez joined Intel in 2005 as B2B Integrated Marketing Manager. Leveraging her vast and proven marketing experience within the technology sector, she quickly began to transform B2B Marketing within Intel. She was then chartered to drive Intel’s Consumer Marketing Strategy... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 206

3:30pm CDT

Defining the Next Generation Retail Experience

Speakers
avatar for Julie Bornstein

Julie Bornstein

Chief Mktg Officer, Sephora
Julie is the Chief Marketing and Digital Officer and member of the Operating Committee of Sephora, the leading beauty retailer in the US and Europe. Under Julie’s leadership, Sephora has doubled the size of its e-commerce business and established Sephora as a leader and innovator... Read More →
avatar for Jennifer Hyman

Jennifer Hyman

CEO & Co-Founder, Rent The Runway
Jennifer Hyman leads Rent the Runway, a transformative brand that offers unprecedented access to designer fashion for millions of women. Since its launch in 2009, Ms. Hyman has been committed to building the first rental platform for luxury goods. She has managed all areas of the... Read More →
avatar for Katrina Lake

Katrina Lake

Founder & CEO, Stitch Fix
Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly customer-focused shopping experience.


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Ballroom D

3:30pm CDT

Exploring the Future of Sustainable Fashion
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
From re-commerce to up-cycling to ‘less is more’ models, we’ve seen everyone from innovative startups to iconic retailers shifting their focus to social change & doing their part to mitigate the effects of fashion production on the environment. And consumers are following suit. A 2014 Nielsen study showed that a global average of 55% of consumers are willing to pay more for products & services from companies committed to positive social & environmental impact, an increase of 10% from three years prior. Perhaps the biggest consumer segment driving this growing trend has been millennials, actively opposing brands not focused on social good, or negatively impacting the environment. In this panel, we’ll discuss the future of sustainable fashion. Will this growing trend become the new norm or will it fizzle out? What will become of fast fashion brands? Will they get on board to stay competitive and do their part? Will they survive as is, due to accessible pricing? Or will they die out?--

View official listing on sxsw.com

Speakers
avatar for Kristy Caylor

Kristy Caylor

Pres & Creative Dir, Maiyet
In 2010 Kristy co-founded Maiyet, a pioneering luxury brand that incorporates within its timeless collections rare artisan skills from unexpected places across the world. Reviving ancient techniques and showcasing the raw talent of top emerging artisan communities, Maiyet aims to... Read More →
avatar for Karla Gallardo

Karla Gallardo

CEO & Co-Founder, Cuyana
Karla Gallardo started Cuyana with the vision of creating a global lifestyle brand that promotes intentional buying, offers premium quality at accessible prices, and empowers local craftsmanship from around the world. Karla earned her MBA from the Stanford Graduate School of Business... Read More →
avatar for Rati Sahi Levesque

Rati Sahi Levesque

Chief Merchant, The RealReal
Rati Sahi Levesque is the Chief Merchant and the first employee of The RealReal. She was born and raised in San Francisco and graduated from the University of California, Santa Cruz with a degree in Economics. She sharpened her chops in the financial industry and then launched her... Read More →
avatar for Lauren Sherman

Lauren Sherman

Head of Mktg, Shyp
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 205

3:30pm CDT

Ready to Wear? Body Informed 3D Printed Fashion
This panel addresses the topic of our current research project: ‘Body Informed 3D Printing’. It raises the question how the physical disconnect between the maker, wearer and material of 3D printed fashion can be overcome, by proposing a focus on the material, embodied and dynamic aspects of 3D printed garments. The project’s aim is to push the use of 3D printing in fashion into a body-centric approach and innovate craftsmanship through the combination of 3D printing and textile. By approaching the technology of 3D printing in this manner we can actually realize garments that interact with the human body instead of artefacts that constrain it. With this approach we aim to reach a higher level of wearability while exploring the intimate relation between technology and the body. During this panel we do not only look at the opportunities and constraints that arise during the design and manufacturing process, but also focus on the sales and marketing strategies that need to be in place.

View official listing on sxsw.com

Speakers
avatar for Pauline van Dongen

Pauline van Dongen

Dir/Head Designer, Pauline Van Dongen Innovations BV
Pauline van Dongen researches the body in a technologically textured space. After graduating from ArtEZ, Academy of the Arts in Arnhem, the Netherlands, she started her own womenswear label in 2010. Pauline operates a meticulous research of the behaviour of experimental and high-tech... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 206

3:30pm CDT

Reinventing Government R&D to Save Lives
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Smart phone tablet or computer to participate in an interactive ideas gathering.
The Department of Homeland Security Science and Technology Directorate (S&T) is looking for your best ideas on how we can mobilize and repurpose cutting-edge smart technologies to strengthen the safety and security of our nation. Focusing on wearable technologies, this discussion is a “call to action” to challenge you to think differently about the role science and technology plays in saving lives. S&T envisions a future where mobile sensors, communications, materials, and visualization technologies seamlessly work together to enhance the safety of our responders— those who put their lives on the line every day to protect the American people.
We want to hear from you! S&T is seeking 10X and 100X improvements in key R&D areas, like preparing the responder of the future and embedding electronics as part of a responder’s gear. To keep pace with the speed of innovation, S&T is initiating prize challenges and an accelerator program to attract businesses working on wearable tech. These efforts will enhance industry partnerships, spur collaborative R&D, and create new opportunities to expand the wearables marketplace.
Are you ready to change public safety? We invite you to join our discussion, drive new ways of doing business with the government, and build lasting public-private relationships for years to come.
Key takeaways include:
1. Understand where to start and how to do business with S&T.
2. Learn about S&T’s R&D roadmap and partnering and business opportunities.
3. Tell S&T how it can re-structure planning initiatives, like wearables, to fit into the existing consumer marketplace of delivering innovative solutions to customers.
4. Hear from S&T responders on existing challenges and capability gaps and how to collaborate with stakeholders to ensure technologies make the right impacts.
5. Tell S&T what is needed from government to operate at the pace of innovation and be a stronger partner in the digital age.
Background:
S&T is hosting a series of in-person open dialogues for the National Conversation on how government conducts R&D. These discussions aim to generate a host of ideas on user needs, capability gaps, and new ways to implement technology solutions.
To reach any measure of success, S&T needs to work closely with non-traditional communities such as SXSW—the creative developers, technologists, and innovators who understand the speed of innovation in industry and how it connects to commerce, resiliency, and security.
Get an inside look at how S&T is on the forefront of change that will impact homeland security nationwide. Meet fellow innovators and government leaders who work in technology, understand the challenges and opportunities, and share forward-thinking ideas on how government can reinvent R&D.
This discussion will serve as a key platform for engaging industry leaders and sharing innovative ideas for how S&T can form new partnerships and make our responder community more effective.
Timeline:
3:30-3:45pm – Opening Ted Talk by Dr. Reginald Brothers, DHS S&T Under Secretary. Inspiring talk on how wearable tech will change public safety and save lives. Future responder needs to receive actionable information at the speed of thought so S&T is looking to build industry partnerships to identify innovative solutions. S&T needs your help to fill the void on what could be and what exists today.
3:45-4:00pm – Audience reaction on how can S&T can leverage consumer product development into the public safety space? And wow can S&T seed development and innovation for products and capabilities that will also have consumer market value?
4:00-5:45pm – Town Hall: Securing our Future and Personalizing S&T’s Call to Action! Dr. Brothers’ remarks will create a void between current and future state. Come join this town hall and share your perspective on what does the future include for wearable tech and public safety. A host of top-level speakers from wearable tech, media, government, emergency response, and the business community, will provide insights on existing obstacles and opportunities for spurring government and industry innovation and what types of wearable tech innovation should be given priority attention by S&T.
5:45-6:00om – Closing and thank you!

View official listing on sxsw.com

Speakers
avatar for Dr. Reginald Brothers

Dr. Reginald Brothers

Under Secretary for Science & Technology, DHS Science and Technology Directorate
Dr. Reginald Brothers serves as the Under Secretary for Science and Technology at the U.S. Department of Homeland Security (DHS). In this role, he manages a diverse portfolio of research and development programs, which focus on security issues such as cybersecurity, biodefense, public... Read More →
avatar for Dr Robert Griffin

Dr Robert Griffin

Deputy Under Secretary, Department Of Homeland Security
Dr. Robert Griffin serves as the Deputy Under Secretary for Science & Technology at the U.S. Department of Homeland Security (DHS). Dr. Griffin is a visionary who is working to meld the worlds of public safety and security planning with new technologies such as wearables and the Internet... Read More →


Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon G

3:30pm CDT

Why Should I Wear This?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials necessary.
Wearable devices with their promise of literally tracking our every move are the next phase of the mobile revolution. Yet, the plain truth is data can be boring. After a few months or even weeks of wearing a device, now matter how beautifully designed, consumers invariably hit the wall of “what do I do with all of this data?”
Most wearables on the market today are in search of a clear value proposition. Quantification isn’t enough. Turning the data into information that is relevant, contextual and engaging is the key to realizing the true promise of wearables–meaningful behavior change.
This workshop will take a human-centered design approach to evaluating and crafting value propositions, and then translating them into physical and digital prototypes. We will use the framework of context (the user and their environment), capability (technical features, types of data), and change (the behavior to modify) to rapidly define, iterate and test new wearable concepts.
Questions we will explore include: “How do you identify a product’s value proposition?” And, “How do you develop value propositions in a structured way?”
Three Key Takeaways:
1. Identify successful value propositions
2. Develop value propositions in a structured way
3. Translate value propositions into clearly differentiated concepts
Schedule:
– Identify and analyze the value propositions of successful products on the market today (first hour)
– Break (15 minutes)
– Exercise: Break into teams to ideate new wearable value propositions followed by rapid fire, lo-fi prototyping (second hour)
– Teams share propositions + prototypes (final 15 minutes)

View official listing on sxsw.com

Speakers
avatar for Elizabeth Glenewinkel

Elizabeth Glenewinkel

Assoc Partner, Gravity Tank
I work at the intersection of consumer research, new product and service design, and business strategy. My goal is to use the best techniques from all three worlds to solve complex problems as part of gravitytank, a diverse, risk-taking team focused on innovation.
avatar for Mario Ruiz

Mario Ruiz

Innovation Consultant, Salesforce.com
I'm a champion for diverse disciplines coming together to create a strong innovation capacity. My approach to problem solving is in a human-centered, collaborative and engaging way.


Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 307

5:00pm CDT

Global Rise of Fashion Technology
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Fashion technology is a multi-billion pound global economy, with high street retailers looking to establish themselves in this burgeoning market - both here and abroad. Our panelists will discuss its emergence, the latest trends, the fashion tech scene in the UK (especially the startups), along with a look at the market in Asia, where China alone generated $210bn revenue last year.

View official listing on sxsw.com

Speakers
MC

Marc Cameron

CEO & Founder, 2210 Fashion
Hosted the successful How to Fund Your Digital Startup series which had 650 signups for its final event in partnership with London Technology Week. The event was also tweeted over 300 times through coverage on Startups.co.uk: http://startups.co.uk/leading-tech-entrepreneurs-share... Read More →
MM

Martin McNulty

CEO & Founder, Forward3D
With over 15 years experience in international online marketing, Martin has worked with some of the world’s most innovative businesses across a range of sectors. From marketing to leadership Martin has managed some of the world’s most established global brands including Netflix... Read More →
KU

Kate Unsworth

CEO & Founder, Kovert Designs


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 205

5:00pm CDT

Step Up Your Game: How to Win the M-Commerce Race
While an established industry leader in tech, mobile gaming remains a foreigner in the fashion and retail landscape. Yet studies show that women spend 1/3 of the time they are on their phones playing games, nearly 2x the amount of time spent on social media. So how can brands stay at the center of their customer’s attention after they finish passively looking at photos and start actively engaging on other mobile platforms? Enter Covet Fashion, the mobile game that digitizes brands’ collections and puts them at the fingertips of over 1.6m users competing for best style. Spending 30 minutes within the app a day, users get to virtually shop, style and even directly purchase their favorite items from today’s top brands, leading to a 50% boost in brand awareness among our partners. Covet Fashion is a pioneer in the entertainment marketing space and offers brands a chance to go beyond native advertising on a proven platform to make an influential impression during the purchasing journey.

View official listing on sxsw.com

Speakers
BE

Blair Ethington

VP Brands & Mktg, Covet Fashion
After launching mobile styling game Covet Fashion, Blair Ethington is recognized as the woman who brought gaming to women. The only girl in a household with three brothers, Blair learned to never take no for an answer and says her success is due in part to her refusal to succumb to... Read More →
avatar for Mandi Meng

Mandi Meng

Dir of Digital Media & ECommerce, French Connection


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 206
 
Saturday, March 14
 

9:30am CDT

The Fashion Hack: Experimentation and Co-Creation
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Fashion folk and tech developer worlds wouldn’t have been the most obvious bedfellows a few years ago, but as the fashion and tech industries become even closer aligned so do these partnerships. In 2013, the world’s first fashion hackathon hit the catwalk at Mercedes-Benz Fashion Week- with the fashion industry wide mouthed and the tech industry feeling a little uneasy.
Whilst hackathons have continued to evolve as a medium to accelerate innovation within fashion, others have chosen to invest in the future of retail through in-house labs and incubators. John Lewis, Nordstrom, and Zappos are some that are exploring the possibilities of developing tech under their own roofs- allowing them to experiment, innovate, and rethink the retail landscape.
Panelists will explore how businesses can utilize entrepreneurial thinking to excite and develop. Learn about the startups created in the hacks, and based at the incubators, who have the potential to change the future of the industry. Presented by Decoded Fashion.

View official listing on sxsw.com

Speakers
avatar for Liz Bacelar

Liz Bacelar

Founder/Pres, Decoded Fashion
avatar for Maurizio Rossi

Maurizio Rossi

Co-Founder, H-Farm
I'm the Co-Founder of H-FARM VENTURES an entrepreneurial ecosystem that redefines the role of venture capital and incubator.
avatar for John Vary

John Vary

Innovation Mgr, John Lewis PLC


Saturday March 14, 2015 9:30am - 10:30am CDT
JW Marriott Room 205

9:30am CDT

What Fashion Can Learn from Female-Led Companies
Despite the fact that women spend the majority of consumer dollars in the United States (controlling more than 80 percent of spending), and populate the majority of fashion jobs, there's a surprisingly thick glass ceiling in fashion. There's a disconnect between the male CEOs of major retail corporations (such as Target), which often cater to female demographics such as young mothers and teen girls.
We'd pull together leaders of fashion, shopping and beauty companies--many of whom we've already profiled on the site--to discuss how big companies can learn from their successes, and how best to cater to today's women.

View official listing on sxsw.com

Speakers
YA

Yael Aflalo

Founder & CEO, Reformation
Yael Aflalo is the CEO and founder of Reformation, a revolutionary lifestyle brand that utilizes sustainable fabrics and practices to create cool and feminine limited-edition collections.  Reformation offers stylish eco-conscious garments, proving that fashion and sustainability... Read More →
avatar for Hayley Barna

Hayley Barna

Co-Founder & Co-CEO, Birchbox
avatar for Tina Craig

Tina Craig

Founder & CEO, Snob Globa Media
LP

Leslie Price

EIC, Vox Media Inc


Saturday March 14, 2015 9:30am - 10:30am CDT
JW Marriott Room 206

11:00am CDT

Building A Lean Mean Fashion Business Machine
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Today, fashion brands are fighting fiercely to incorporate technology into all elements of their businesses, from in-store tech, to integrated systems, to creating new innovative experiences. With so much noise in the tech space, it’s time to take a look at what's worked, and what's not, and what brands should definitely be investing in right now.
Experimenting with B2B and B2C technologies is key to creating the ultimate lean mean fashion business machines. Some trends arrive a bit too soon, but are sure bets in the future, whilst other technologies - including a lot of new hardware-based ideas - are becoming essential in the new world of retail.
Learn with top experts, industry examples and tips on how to curate the crowded tech space, make the best decisions for your brand, and build a future proof business. Presented by Decoded Fashion.

View official listing on sxsw.com

Speakers
avatar for Daniel Bobroff

Daniel Bobroff

Investment Director, ASOS, ASOS
Daniel Bobroff is Investment Director for ASOS, the World’s leading online fashion site. He heads up ASOS global search for opportunities to partner, support and invest in promising fashion technology companies. He is looking to find ideas that disrupt the old ways of doing things... Read More →
avatar for Lisa Green

Lisa Green

Head of Industry, Fashion & Luxury, Google, Google
Lisa's team brings a strategic blend of insights and digital solutions to the fashion industry to help them build brands and drive business online. Joining Google in 2005, Lisa has held a variety of positions, always with a focus on global brand building. She was a founding member... Read More →
avatar for Karinna Nobbs

Karinna Nobbs

Sr Lecturer Digital Fashion Strategy, British School of Fashion GCU London/NYC
Karinna is a researcher, consultant and senior lecturer within the fashtech field. Currently she is creating the first ever Masters degree dedicated to Digital Fashion Strategy which is launching at The British School of Fashion London in Sept 2015. Having researched and identified... Read More →
avatar for Kate Walmsley

Kate Walmsley

Digital Dir, Topshop


Saturday March 14, 2015 11:00am - 12:00pm CDT
JW Marriott Room 205

11:00am CDT

Wearable Tech and Design: Cracking Mainstream Trends
When asked why now is the time for the connected home and the “Internet of Things”, many refer to the smartphone revolution. But we think this is just the beginning and predict that within the next five years, wearables will be as important to the connected home as smartphones are today. The speed of innovation in the Internet of Things is at an all-time high with constant new products and devices coming to market, though we have yet to see which will break through to bring these technologies mainstream. Products that blend utility, design, beauty, and simplicity – this is the formula that will revolutionize the way we live and captivate the consumer. In this discussion, technology, design, and fashion experts will discuss how and why wearables will become mainstream and lead the way in this next epoch of the web.

View official listing on sxsw.com

Speakers
DA

David Austin

VP, PCH Access
David Austin is VP of PCH Access, a program at PCH, which provides hardware startups with premium design, engineering, manufacturing and fulfillment services, as well as startup friendly finance and credit terms. In this role, David is responsible for helping reduce the barriers to... Read More →
avatar for Jason Johnson

Jason Johnson

CEO & Co-Founder, August
Serial entrepreneur Jason Johnson brings nearly twenty years of technology expertise to the role of CEO at August. Jason is also a managing partner of startup incubator Founders Den and the chairman of the Internet of Things Consortium. Prior to August, Jason co-founded mobile security... Read More →
CM

Christina Mercando

Founder & CEO, Ringly
PP

Pete Pachal

Technology Editor, Mashable
avatar for Lance Ulanoff

Lance Ulanoff

Chief Correspondent & Editor-at-Large, Mashable
Lance Ulanoff is a 25-year industry veteran and award-winning journalist. As editor in chief of Mashable, he is responsible for editorial direction and strategy. Before joining Mashable, Ulanoff was editor in chief of PCMag.com and senior vice president of content for Ziff Davis... Read More →
LU

Lance Unlaoff

Chief Correspondent & Editor-at-Large, Mashable


Saturday March 14, 2015 11:00am - 12:00pm CDT
JW Marriott Room 206

12:30pm CDT

Mobile: The Glue Between Online and Physical Retail
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
The undeniable growth of the millennial consumer has led to a shift in mindset. Influencer led campaigns with real-time activations mix the best of social with the best of hyper targeting, to create a powerful weapon for brands to engage and convert.

The direct connections fostered by social media mean that the consumer now expects higher levels of participation, and direct access to brands. As a result, social platforms have become one of the leading marketing spends for fashion brands today.

So here’s the new order of things: social is the mass media , it’s where you find the millennial consumer, and it’s where publishing and advertising is being disrupted. Instagram is Vogue’s best friend, and Facebook ads are an essential line in everyone’s budget.

This panel focuses on digital ROI, the growth of mobile, new means of stimulating mobile engagement, and how fashion brands and retailers can answer to the needs of this consumer generation.
Presented by Decoded Fashion.

View official listing on sxsw.com

Speakers
MD

Michelle DeVore

Dir, eCommerce Mktg, Neiman Marcus Group
avatar for Carla Dunham

Carla Dunham

Dir of Mktg/Kate Spade Saturday, Kate Spade Saturday
avatar for Tricia Nichols

Tricia Nichols

Global Lead Consumer Engagement & Partnerships, Gap Inc
As Global Lead of Consumer Engagement, Tricia oversees digital, social, media, emerging platforms and brand partnerships for Gap. Her passion for bringing a consumer-first approach to planning provides a strong compass for navigating an ever-changing marketing landscape and bringing... Read More →
AT

Alan Tisch

CEO & Co-Founder, Spring


Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 205

12:30pm CDT

SXstyle Meet Up
If you work in style + tech or just have a general interest in the mashup of this space, then this Meet Up is for you! Join SXSW Interactive's Publicist and Style Programmer, Kelly Krause for her 3rd annual Meet Up on the topic & meet other style + tech mavens.

View official listing on sxsw.com

Speakers
avatar for Kelly Krause

Kelly Krause

IA Publicist, SXSW STAFF


Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 508

12:30pm CDT

Wallet on Your Wrist or Just Happy to See Me?
Wearable technology has skyrocketed, becoming the buzzword of 2014. A Nielsen report suggests that about 36 million American adults currently own and use some form of wearable technology. But what’s next? The wearable wallet. You may think the idea of a wearable wallet is “out there,” but Juniper Research says the retail revenue from smart wearable devices, including smartwatches and glasses, will reach $19 billion by 2018. Wearable payments aren’t a replacement for mobile, but an extension. They further connect our digital and physical worlds—bridging the gap between online and offline shopping experiences. Join this session with PayPal and ReadWrite as they share recent studies, and discuss this new trend and what’s to come.

View official listing on sxsw.com

Speakers
CK

Carey Kolaja

VP Global Prod Solutions, PayPal
avatar for Owen Thomas

Owen Thomas

Editor-in-Chief, ReadWrite
Owen has spent his career devoted to crafting narratives and telling stories in ways that are uniquely suited to the online world, as well as managing some of the Web's best editorial teams. Prior to joining ReadWrite, he was West Coast editor of Business Insider and founding executive... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 206

2:00pm CDT

Startup Stars: Meet The New Retail Disruptors
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
The fashion and retail industries are being rapidly transformed by the adoption of new solutions and technologies, often developed from early-stage startups. Want to know who are among the best today? Simon, one of the world’s leading retail development companies and innovators in the industry, will guide the audience through a discussion of brand new ideas in fashion & retail discovered through a startup competition created for SXSW.
In partnership with Decoded Fashion, Simon decided to search for new innovative startups enhancing the omni-channel retail experience: in-store tech, wearables, ecommerce (omni-brands), personalization, data analytics, marketing, rewards, delivery and mobile payments. The result is an overview on where the industry is today.
You will learn their five top picks from startup pitching sessions held on the day before at the Decoded Fashion Lounge, hear about each startup and reveal the one early-stage startup they believe is the one to watch in 2015.

View official listing on sxsw.com

Speakers
CA

Christa Allen

AVP, Consumer Branding & Events, Simon
Allen is AVP of Consumer Branding & Events for Simon, a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG). Based in New York City, Allen is responsible for developing and executing strategic partnerships... Read More →
JS

J Skyler Fernandes

Managing Dir, Simon Venture Group
J. Skyler Fernandes is the founding Managing Director of Simon Venture Group (SVG), the venture capital arm of Simon, an S&P 100 company and the largest retail real estate company in the world. SVG invests in the future innovation of retail, including in-store retail tech, ecommerce... Read More →
avatar for Joshua Goldman

Joshua Goldman

General Partner, Norwest Venture Partners
Josh invests in early-to-mid stage consumer technology startups for Norwest Venture Partners, where he's been a General Partner for 7 years. His recent investments and/or board seats include: Gilt Groupe, RetailMeNot, Quirky, ModCloth, ThreadFlip, Stella Service, Lumosity, Sojern... Read More →
avatar for Jonathan Shieber

Jonathan Shieber

Sr Editor, TechCrunch


Saturday March 14, 2015 2:00pm - 3:00pm CDT
JW Marriott Room 205

3:30pm CDT

Digital Skins: A New Age of Fashion Manufacturing
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Seamless integration of new technologies into fashion that makes its wearer’s life better: it’s already happening. From 3D-printed and sound-responsive clothing, to washable batteries and smart textiles that generate power and capture physiological data to reveal emotional interactions, we’ll explore what’s next in advanced materials and wearable technology.
Moderated by Hayley Ard, Senior Editor – Consumer Lifestyle, Stylus, learn how designer Francis Bitonti and Manufacture NYC are pushing the boundaries for fashion manufacturing, and transforming the industry in the near future.
See samples of Bitonti's beautiful 3D-printed work and images of brand new materials. Presented by Decoded Fashion.

View official listing on sxsw.com

Speakers
avatar for Hayley Ard

Hayley Ard

Sr Editor - Consumer Lifestyle, Stylus.com
Hayley Ard is Senior Editor - Consumer Lifestyle at Stylus, a global innovation research and advisory firm. She develops macro trends that describe long-term patterns in global consumer behaviour. She also leads reporting on consumer lifestyle and technology trends.
avatar for Francis Bitonti

Francis Bitonti

Founder, Francis Bitonti Studio
Designer Francis Bitonti is ushering in a new manufacturing paradigm through his sui generis blend of computational design techniques and emerging manufacturing technologies. Blurring the lines between fashion and technology, Bitonti’s trademark process merges cutting edge digital... Read More →
AP

Amanda Parkes

Chief of Technology & Research, Manufacture NYC
Dr. Amanda Parkes is a fashion technologist and biomedia designer with over 10 years of experience in interaction design, wearable technology, and fashion innovation. She is the co-founder and Chief of Technology and Research at Manufacture NY, a new hybrid fashion incubator/factory/research... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 205

3:30pm CDT

From Siberia to Millions of Users
Deena Varshavskaya, Founder & CEO of Wanelo, is not a dude-in-a-sweatshirt. Instead, she’s a Siberian-born dropout who wears Ryan Gosling leggings and closed her first funding as a solo female founder after 40 rejections.
She started Wanelo after being frustrated with the traditional shopping experience. Using her personal savings, she worked on it for more than two years before launching in 2012.
Wanelo is a digital mall curated by millions of people to find and buy amazing products from over 350K stores around the world, and it has gained the retail industry’s attention for its high traffic and conversion rates.
Deena has been named twice by Goldman Sachs to its “100 Most Intriguing Entrepreneurs” list and recognized as an innovator by Fast Company, Forbes, Glamour, and Vanity Fair.
In this interview with #1 NYT bestselling author, Tim Ferriss, Deena discusses being a female founder and building for the long tail of commerce.

View official listing on sxsw.com

Speakers
avatar for Tim Ferriss

Tim Ferriss

Founder, 4 Hour Work Week
Timothy Ferriss has been listed as one of Fast Company’s “Most Innovative Business People”, Forbes Magazine’s “Names You Need to Know in 2011,” and is the 7th “most powerful” personality on Newsweek’s Digital 100 Power Index for 2012. He is an angel investor/advisor... Read More →
avatar for Deena Varshavskaya

Deena Varshavskaya

Founder & CEO, Wanelo
Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-lo,” from Want, Need, Love), a “mobile mall” curated by people that has caught widespread attention across the global retail industry. Varshavskaya, who grew up in the subzero climate of Siberia, moved to the U.S... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon 5-6

3:30pm CDT

How Technology Colonized Fashion Week
Not so long ago, Fashion Week was an industry-only affair open only to a select group of top-tier editors and buyers. Technology changed all of that. Today, every fashion week from New York to New Delhi has a truly global audience, with participants and attendees providing a 360-degree view of all the stylish fun—including a host of new wearable tech accessories parading down the runways—for followers around the world. Consuming and participating in the fashion week experience via blogs, live-streaming, and social media has become the norm. We'll explore the ways technology has democratized fashion week, the profound effect this shift has had upon both the average person as well as the models, designers, bloggers, and editors at the center of the action, and the changes this tech frenzy has wrought upon the industry overall.

View official listing on sxsw.com

Speakers
avatar for Karlie Kloss

Karlie Kloss

Model & Co-Founder, Karlie's Kookies
Karlie Kloss is an American model, 31-time Vogue cover girl and Karlie's Kookies co-Founder. Raised in St. Louis, Missouri, Karlie was discovered at a local charity fashion show at the age of 13. Since, Karlie has walked in shows for top designers including Marc Jacobs, Oscar de la... Read More →
avatar for Sara Wilson

Sara Wilson

Strategic Partnerships, Fashion & Lifestyle, Facebook/Instagram
Sara Wilson leads strategic partnerships in the fashion and lifestyle space for Facebook, working directly with public figures and brands to help leverage their presence on Facebook and Instagram in a variety of ways. Previously, she worked as a Senior Editor at The Huffington Post... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 206

3:30pm CDT

Mentor Session: Sridhar Solur
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
SS

Sridhar Solur

Dir Next Generation Computing, Hewlett-Packard


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos III

5:00pm CDT

Building An Empire of Data for Retail
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In a world of always connected customer footprints, and technologies that range from wifi to bluetooth, data is being collected from every touchpoint. How are retailers making sense of all this data? And what technologies are they using to track and analyse it?
In this talk, you will learn how to use data strategically to increase online and offline conversion. Ryan will navigate the various data types, metrics and use cases driving retail decisions both today and tomorrow. Presented by Decoded Fashion.

View official listing on sxsw.com

Speakers
RC

Ryan Craver

SVP, Strategy & Growth, Lamour
Ryan’s natural fascination with the intersection of retail and technology has led to a career of inspiring and leading retailers to be on the forefront of the evolving "connected retail" environment. He enjoys changing consumer dynamics and defining how retail organizations can... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 205

5:00pm CDT

Smart Everything: Wearables and Tech Converge
The recent focus on wearable technology may be understating a bigger opportunity. The true power of wearable tech lies in its role in an emerging ecosystem of digitally interwoven objects, and people.
In this panel, we will discuss how the rise of wearables is combining with other technology trends, including the Internet of things, social media, sensors and cloud computing, to create a radical new model for how our needs be met in the near future.
The implications for individuals and businesses are profound. Ordinary people will begin to experience new service models as providers move to meet customers’ needs before they are vocalized. Companies will compete to provide value, not only through speed of delivery, but through more sophisticated anticipation tools, and through more frictionless service.
The panelists will discuss future roadmaps in the converging technology landscape, including critical areas of focus in the short, medium and long term.

View official listing on sxsw.com

Speakers
avatar for Mike Bell

Mike Bell

VP, Intel Corporation New Devices Group
avatar for Eddie Hold

Eddie Hold

VP, Connected Intelligence, The NPD Group Inc
Eddie Hold is the Vice President of The NPD Group's Connected Intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help... Read More →
avatar for Shel Israel

Shel Israel

Author, Intel Corporation New Devices Group
Shel Israel is a writer, speaker and occasional company advisor. He is co-author with Robert Scoble of Age of Context: Mobile, Sensors, Data & the Future of Privacy and is currently collaborating with Porter Gale on a sequel, Resurrecting Trust, the Future of Business in the Age of... Read More →
avatar for Simon Pearce

Simon Pearce

Founder, Fabric Branding
Simon helps brands grow by helping better define and design their customer experiences, through the lens of a clear and purposeful brand identity. Simon and his team at Fabric Branding take a multi-disciplinary approach, blending digital and physical tools to create experiences worth... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 206

5:00pm CDT

Stylist Meet Up
Whether you’re interested in a fashion career or already involved in the industry, let’s get together to network and connect. As the organizer of the Meet Up, my goal is to bring everyone involved in all aspects of the fashion industry into one room. This includes photographers, creative directors, producers, hair and makeup artist, designers, editors and more! All of which have played an integral role in my success. As a stylist, I’ll be available to share my level of involvement in the industry and how I got my start, a question I am often asked. Working in the fashion industry, it’s important to build relationships with your local community and bridge gaps between your city and larger metros with a more developed fashion industry. I can’t wait to meet you and chat all things fashion.

View official listing on sxsw.com

Speakers
avatar for Cristina Facundo

Cristina Facundo

Wardrobe Stylist, Cristina Facundo Wardrobe Stylist
Cristina Facundo is the leading wardrobe stylist in Austin, Texas.


Saturday March 14, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 504

5:00pm CDT

User Experience Design Shaping Our World
The ever-presence of technology in our everyday life has given rise to many questions about how this shift shapes our reality and our experiences in the world. Join cultural anthropologists Genevieve Bell from Intel Labs, and Mimi Ito from UC Irvine, for a conversation on what makes us human in a digital world.

View official listing on sxsw.com

Speakers
avatar for Genevieve Bell

Genevieve Bell

VP Intel Fellow, Intel Corporation
Genevieve Bell is a vice president and Intel Fellow and the director of User Experience Research in the Intel Labs organization at Intel Corporation. She leads a team of social scientists, interaction designers, human factors engineers and computer scientists focused on people’s... Read More →
avatar for Mimi Ito

Mimi Ito

Professor, University Of California Irvine


Saturday March 14, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon 5-6
 
Sunday, March 15
 

9:30am CDT

Beyond Wearables: Future Fabrics and Fashion Design
Much for the current recent fashion technology discussion involves the idea of wearables: things like wristwatches and Google glass.
But a lot of innovation is going on both in terms of fabric technology as well as approaches that will change the way we dress ourselves and how designers make everything from everyday fashion to haute couture.
From futuristic Swiss fabrics that don't require cleaning, to fabrics that give sensory or "haptic" feedback, to rapid prototyping and 3-D printing being applied to fashion design, we'll investigate with a diverse panel -- ranging from professors to practitioners to learn more about this fascinating new space.

View official listing on sxsw.com

Speakers
avatar for Abe Burmeister

Abe Burmeister

Founder, Outlier Incorporated
Abe Burmeister in the founder and CEO of Outlier Inc. Launched in 2008, Outlier uses high tech fabrics and innovative cuts to bring traditional menswear into the world of 21st century performance. Prior to Outlier he co-founded One Infinity an award winning animation company and designed... Read More →
avatar for Colin Nagy

Colin Nagy

Exec Dir of Media & Distribution, The Barbarian Group
Colin Nagy is Executive Director of Media at The Barbarian Group. In this role, he leads a team that provides client counsel at the intersection of creativity, public relations, social media, paid media and emerging platforms.
avatar for Rebeccah Pailes-Friedman

Rebeccah Pailes-Friedman

Assoc Professor Industrial & Fashion Design at Pratt Institute, Interwoven Design Group
Rebeccah Pailes-Friedman is a leading expert in designing for wearable technology using smart textiles. Her experience as an industrial designer, researcher, author, and professor at the Pratt Institute in Brooklyn led to the development of her newest venture Interwoven Design Group... Read More →
avatar for Billie Whitehouse

Billie Whitehouse

Designer & Dir, Wearable Experiments
Billie Whitehouse is the designer of FUNDAWEAR. Fundawear was the catalyst to Billie founding the company WE:EX [Wearable Experiments]. As director and designer Billie is invigorating the fashion industry and transforming it into a business focused on improving the quality of our... Read More →


Sunday March 15, 2015 9:30am - 10:30am CDT
JW Marriott Room 206

9:30am CDT

My Data Belongs to Who?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In the early days of radio, the revenue model was to sell radio sets. But households only need a finite set of radios. More valuable than the radio itself was the information that the radios could receive. And the business model shifted from hardware to advertising -- a share in the information.
Today we're at the dawn of the age of connected devices. As with radio, value ultimately comes not from the hardware, but from the data and the information it represents. From wearables to smart homes, and self-driving cars to genomics, we're collecting unprecedented quantities of data, much of it incredibly personal.
In this world of ubiquitous measurement, who should be entitled to a stake in all of this data? What is the impact of user agreements on the data coming off of wearables and other devices? With larger players entering the wearables space, it's becoming a big deal who owns the data and why.

View official listing on sxsw.com

Speakers
avatar for Rachel Kalmar

Rachel Kalmar

Data Scientist, Sensored
Rachel is a data scientist at Misfit Wearables, where she wrangles noisy data and tries to quantify anything and everything she can. A Stanford neuroscience PhD, she's spent over a decade using data to explain, predict and influence behavior. She is active in the Bay Area hardware... Read More →
avatar for Ernesto Ramirez

Ernesto Ramirez

Program Director, Quantified Self Labs
Ernesto Ramirez is the Program Director at Quantified Self Labs, and co-curator of the American and European QS conference and event programs. As the lead editor for QuantifiedSelf.com he communicates about how self-tracking and personal data are impacting culture and society. He... Read More →


Sunday March 15, 2015 9:30am - 10:30am CDT
JW Marriott Room 205

11:00am CDT

The Eco-Friendliness of Solving Size and Fit
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Subject: The Eco-Friendliness of solving Size & Fit (or: Greater consequences of the global return policy war)
Today’s Apparel E-commerce is looking at an average return rate of 20-25%. This means that every four to five garments that is being purchased is being returned back to the retailer.
In the competitive realm of E-commerce, return policies have reached new heights of flexibility toward the consumer, in an attempt to compensate them for their uncertainty of fit when shopping online. As a result, we see increasing return rates, at the expense of the retailers.
Rasmus Thofte and Klas Hjort take a step back from the day-to-day return policy war and explore the financial and environmental consequences that come with the lack of a global solution the size & fit issue.

View official listing on sxsw.com

Speakers
DH

Daniel Hellstrom

PhD Associate Professor, University of Lund
avatar for Klas Hjort

Klas Hjort

PhD & Researcher, University of Lund
Klas Hjort is a postdoctoral researcher at Lund University in Sweden. He has a PhD in Technology Management and Economics from the Chalmers University Of Gothenburg. His research focuses on a quite novel area both in practice and science: returns management.
avatar for Rasmus Thofte

Rasmus Thofte

Head of Sales, Virtusize
Rasmus Thofte has a background in Digital Marketing, Global Sales, Music Production and Creative Writing.


Sunday March 15, 2015 11:00am - 12:00pm CDT
JW Marriott Room 205

11:00am CDT

The Next Wave: Mass Customization in Fashion
After over a century of providing consumers with a one-size-fits-all, mass production retail model, we've now approached a revolution in the retail industry...or at least experts say we have. Mass customization, the approach that uses technology to enable shoppers to custom-design everything from footwear and jeans to automobiles and chocolates, is upon us. So why isn't every brand utilizing it? Bow & Drape CEO Aubrie Pagano, along with friend and Shoes of Prey Co-Founder Jodie Fox, will discuss the benefits and challenges of mass customization in the e-commerce industry and how brands can use customization as an advantage.

View official listing on sxsw.com

Speakers
avatar for Jodie Fox

Jodie Fox

Co-Founder, Shoes of Prey
Jodie Fox is the Co-founder and Chief Creative Officer at ShoesOfPrey.com - the world's first website where women can design their own shoes.
avatar for Aubrie Pagano

Aubrie Pagano

CEO, Bow & Drape
Aubrie Pagano is founder and CEO of Bow & Drape, the first platform creating mass customized fashion for women. For her work with Bow & Drape, Aubrie has been featured in Forbes, WWD, WSJ, Techcrunch, Fast Company, InStyle, Glamour and Teen Vogue. Prior to becoming an entrepreneur... Read More →


Sunday March 15, 2015 11:00am - 12:00pm CDT
JW Marriott Room 206

11:30am CDT

WTF Wearables?
Everyone loves to use the phrase wearable tech and to talk about how many billions there are to be made in the industry, but if wearables are so great, why do they all suck?
Author and fashion tech strategist Liza Kindred takes a look at the missteps so far and proposes a new way that finally goes beyond strapping a screen onto your wrist or throwing a sensor in a bracelet. Explore an eye-opening set of design principles and opportunities that go past novelty and technology for technology's sake. Learn how to create real insight, joy, and utility with this most personal of technologies. Find out why it's important to think beyond screens and to consider the crucial roles of fashion, utility, and sustainability in your product concept.
The landscape is fractured, the technology is burgeoning, and the real adoption is just getting started. Kindred shares a corrective vision for how to make the most of the amazing opportunity instead of creating more "Glassholes."

View official listing on sxsw.com

Speakers
avatar for Liza Kindred

Liza Kindred

Founder, Third Wave Fashion
Liza Kindred is an expert on wearable technologies and the future of commerce She founded one of the first fashion tech companies, Third Wave Fashion, in 2011. She is writing a book about the future of commerce (The Third Wave of Commerce: How We Buy Now, O'Reilly, 2014), and speaks... Read More →


Sunday March 15, 2015 11:30am - 11:50am CDT
ACC Ballroom G

12:00pm CDT

Wearables: How to Prevent Data Overload
In 2015, wearable technology is mainstream. It is easier than ever to buy an activity tracker, heart rate monitor, wrist band, or other measurement tool. Even if we don't buy a specific gadget, the motion sensors in our smartphones can monitor our behavior as well.
How well did you sleep? Did you move at least 30 minutes a day? Have you been to the gym? We can find a treasure trove of data about our behavior on phones and in the cloud. Probably you're tempted to use all that data to find areas of self improvement. Losing weight, living a healthier life, or finding a better work life balance is all within reach, if we could analyze all that data and try to find useful patterns.
That all sounds great, but you can easily feel overwhelmed by the massive pile of data you've collected. Based on the book Fit with Apps, this talk helps you set your priorities straight and work on a minimal actionable data set with one goal: smallest possible effort, biggest possible output.

View official listing on sxsw.com

Speakers
avatar for Gonny van der Zwaag

Gonny van der Zwaag

Journalist, iCulture


Sunday March 15, 2015 12:00pm - 12:20pm CDT
ACC Ballroom G

12:30pm CDT

ambient future
Consumers have been customizing everything from cars to salads for years, so why is fashion just catching on? Technology is transforming the fashion industry by creating more personalized shopping experiences online and threatening to make “off the rack” a thing of the past. With the ability to shop from anywhere at anytime, consumers now expect fashion to be on-demand and tailored to their personal style.
Joe Zee will sit down with the founders of Print All Over Me (Jesse Finkelstein) and Tinker Tailor (Aslaug Magnusdottir) to discuss this boom in personalized fashion available online and how it’s influencing the design process. Also joining the group is a buyer from Nordstroms who can discuss how major retailers are reacting to this growing trend.

View official listing on sxsw.com

Speakers
JF

Jesse Finkelstein

Co-Founder & Creative Dir, Print All Over Me
Jesse Finkelstein is the co-founder and Creative Director of Print All Over Me - printallover.me, an online platform for real world collaboration and creation. Jesse got his start in design in 2006 with the launch of Project 1281 a textile and clothing production consultancy and resource... Read More →
SJ

Scott Jones

VP Personalization, Nordstrom
avatar for Áslaug Magnúsdottír

Áslaug Magnúsdottír

Co-Founder & CEO, Tinker Tailor
Áslaug Magnúsdottír, Icelandic business woman and entrepreneur, is the Co-Founder and CEO of Tinker Tailor, a personalized luxury ecommerce platform that allows consumers to customize designer apparel or to create their own. Áslaug was the Co-Founder and former CEO of Mod Operandi... Read More →
avatar for Joe Zee

Joe Zee

Editor in Chief & Exec Creative Officer of Yahoo Style, Print All Over Me
Joe Zee is the Editor in Chief and Executive Creative Officer of Yahoo Style where he leads the vision, creative direction and development of the new Yahoo Style digital magazine. Previously, Joe was the Creative Director of ELLE magazine for over 7 years. He is also a frequent fashion... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 206

12:30pm CDT

Emotion and Inclusion in Wearable Tech Design
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As technology gets closer to us, and even becomes part of us, there are new problems of both our emotions and our senses in successful design. Using experience from international workshops and neuroscience research, this session will provide an open forum for participants to discover and discuss issues in wearable and new technology as it integrates with people at an intimate and emotional level.
Alastair Somerville will introduce problems and opportunities in sensory cognition, multimodal design as well as new areas of research including neuroergonomics and ego depletion.
Designing technology that works with human senses and cognition demands we understand the sometimes confusing and contradictory nature of our conscious and unconscious behaviors and identity.
This is all about enabling broader conversations: here at SxSW and into the future - to listen and share ideas about technology that brings us all greater wellbeing, empathy and inclusion.

View official listing on sxsw.com

Speakers
AS

Alastair Somerville

Director, Acuity Design
Alastair Somerville is a Sensory UX and Accessible Information consultant.


Sunday March 15, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 205

3:30pm CDT

Exploring the Rise of Mobile Shopping
Spring. eBay Valet. Google Shopping Express. The newest wave of apps, sites and mobile shopping services offer convenience and personalization on an unprecedented scale, and are forcing traditional retailers to have 24-hour, best-in-class customer service and integrate once-premium services, like personal stylists and free returns, into the standard shopping experience. This panel will discuss the digital disruptors in retail and how brick-and-mortar stores are keeping up with with changing technologies.

View official listing on sxsw.com

Speakers
AK

Ara Katz

CMO, Spring
Ara Katz is the Co-Founder and Chief Marketing Officer of Spring, a new mobile marketplace where customers shop directly from a global community of brands, which includes an eclectic mix of luxury labels, emerging designers, fast-fashion, beauty and lifestyle. Prior to Spring, Ara... Read More →
GD

Gabrielle de Papp

SVP of Business & Brand Dev, Farfetch
Gabrielle de Papp is the Senior Vice President Brand and Business Development, North America, at Farfetch, responsible for managing the Business Development and US Marketing and Public Relations teams. She represents Farfetch North America in all US-based marketing initiatives, working... Read More →
avatar for Gillian Gorman Round

Gillian Gorman Round

Pres, The Lucky Group
Gillian Gorman Round was named President of The Lucky Group in August 2014 where she oversees all business functions for the brand including revenue generation, marketing, brand development and strategic partnerships. Prior to this, she served as General Manager and Senior Vice President... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 206

3:30pm CDT

Merging Humans and Computers: The Next Decade
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
What is the future of human-computer interaction? Stephen Lake, CEO of Thalmic Labs, believes that we’re going to see huge advances in how humans and computers interact in the next 10 years. Stephen will discuss factors leading up to the technological evolution and where man and machine’s relationship is headed in the future. Wearables are answering the question of how to make the digital world an extension of the human body. In particular, Stephen will highlight how wearables can be the ideal partner to augmented and virtual reality technology, completely immersing us in the experience, and creating an entirely new form of computing.

View official listing on sxsw.com

Speakers
avatar for Stephen Lake

Stephen Lake

Co-Founder/CEO, Thalmic Labs
Stephen Lake was named one of Canada's Top 20 under 20 in 2007 and one of the Next 36 entrepreneurial leaders of Canada in 2011. He has a degree in Mechatronics Engineering from the University of Waterloo, where he studied as a Loran Scholar, a certificate in Entrepreneurship from... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 205

5:00pm CDT

A Day in the Life of A Future Fashion Fan
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
We follow a day in the life of a fashion fan in 2020 – from morning beauty routine to lunchtime shop, to afternoon catwalk show to choosing an outfit for a night out – and discover just how different these experiences will be in a post-digital world of seamless technology.
What does the future hold for fashion? How will it look and feel in a post-digital world? Join us on an exploratory design journey, where high-tech meets high-touch, and digital technologies are humanised, vibrant and even biological. Expect to see brainwave-responsive and laughter-sensing accessories, garments that feel, and electronic tattoos (animated skin art) that redefine the very idea of adorning the body. Our futures expert will describe and debate how emerging technologies will disrupt the future of fashion.

View official listing on sxsw.com

Speakers
avatar for Christian Ward

Christian Ward

Sr Editor of Media & Mktg, Stylus


Sunday March 15, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 205

5:00pm CDT

Why Brands Can't Afford To Ignore Millennials
Brands know they can’t afford to ignore the millennial female shopper. That’s all good, but there needs to be a new kind of marketing language and approach. If they want to reap the rewards of a loyal consumer AND brand advocate, they must treat this unique customer differently than generations past. Grounded in the insights of Refinery29's first installment of the research study dubbed "Her Brain On Digital" and powered by years of expertise in engaging this audience, this discussion will look inside the mind of the millennial-minded woman. The learnings touch on everything from shopping habits and digital behaviors to the fascinating cycle of inspiration, exploration, and transaction. Marketers will benefit from tangible examples of how the power of digital has created a new breed of brand relevance and lust.

View official listing on sxsw.com

Speakers
avatar for Melissa Goidel

Melissa Goidel

Chief Revenue Officer, Refinery29
Melissa Goidel is Chief Revenue Officer at Refinery29 where she is responsible for the company’s global monetization strategy, including all advertising, mobile and video products and sales, and event and trade marketing. A digital sales veteran with over 20 years experience at... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 206
 
Monday, March 16
 

9:30am CDT

Bloggers and Beyond: Brand Partnership & Influencers
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
For years brands have been teaming up with bloggers. With rabid readership and massive followings across a myriad of social media channels, companies have long been eager to leverage the power of the trend setting blogger tastemaker.
But what about the Instagram star, the YouTube queen, a top Pinner, or a well known Twitter personality? How can brands effectively partner with these digital influencers?
Let's discuss how brands of all sizes connect with engaged social media users in ways that lead to deeper connections with customers and new brand loyalists.
Bethany Joy Clark, Director of Global Customer Engagement and Community at TOMS will share how TOMS connects with influencers and bloggers. Indiana Adams, the founder of Texas Style Council, a three day conference for fashion and lifestyle bloggers, will share the influencer POV.
We'll touch on sponsored content, strategic gifting, affiliate programs, and more as we share stories in this lively discussion.

View official listing on sxsw.com

Speakers
avatar for Indiana Adams

Indiana Adams

founder, Texas Style Council
Blogger | People Gatherer | Recovering Shopper | Chicken Wing Eater | Remarkably bad at CAPTCHAS | 4x SXSW speaker
avatar for Bethany Joy Clark

Bethany Joy Clark

Dir, Global Customer Engagement & Community, TOMS
Bethany Joy Clark is the Director of Global Customer Engagement for TOMS, the One for One® company where for every product you purchase, TOMS will help a person in need. Her work focuses on supporting and inspiring individuals and groups to create positive change in their communities... Read More →


Monday March 16, 2015 9:30am - 10:30am CDT
JW Marriott Room 205

9:30am CDT

Retail Tech: What Does the Future Have In-Store?
Customer expectation is rapidly accelerating. It outpaces the ability of retailers to keep up. And mobile? Uhh, not only did iOS8 redefine what “mobile” even means (btw your phone isn’t mobile… you are. It’s just in your pocket), BUT almost every retailer and their mother has started producing wearable tech.
What does this mean? Well, stores are no longer the end-all-be-all. Their value is their influence on the path to purchase. Stores, my friends, are a touch point. A channel. And they’re changing so rapidly that the boundaries of stores, delivery, and even “associates” are changing by the day.
So we’ll get into it. How to gather the same data in store as online. How to gather new data (e.g it's possible to measure your heart rate with infrared from 30’ away), and how to intelligently cut through the noise of all the emerging tech in the retail space so you hear about what’s worked, what’s failed, and leave with a framework for how to assess your retail strategy moving forward.

View official listing on sxsw.com

Speakers
avatar for Emily Culp

Emily Culp

Sr VP of eCommerce, Mktg & Retail, Rebecca Minkoff
Emily is the SVP, eCommerce & Omni-Channel Marketing at Rebecca Minkoff.
avatar for Healey Cypher

Healey Cypher

Head of Retail Innovation, eBay Inc., eBay
Healey Cypher is an eBay technology evangelist and leads the Retail Innovation group for eBay, Inc. Healey joined eBay in 2010 with the acquisition of Milo.com where he was VP of Business Development and responsible for relationships with the largest retailers around the United States... Read More →
UM

Uri Minkoff

CEO, Rebecca Minkoff
Uri Minkoff is the CEO of Rebecca Minkoff, a global lifestyle brand. The company has a wide range of accessories, footwear, apparel, handbags and jewelry as well as men’s leather goods under the label Ben Minkoff. The brand is distributed in over 900 stores worldwide, and on March... Read More →
avatar for David Newman

David Newman

Dir, Target's Technology Innovation, Target
avatar for Marc Rosen

Marc Rosen

EVP & President of Global ecommerce, Levi Strauss & Co
Marc Rosen is Executive Vice President and President of global ecommerce. He is responsible for leading the company’s global e-commerce business to drive new growth, consumer loyalty and sustainable profitability. Rosen will establish Levi.com and Dockers.com as digital flagship... Read More →


Monday March 16, 2015 9:30am - 10:30am CDT
JW Marriott Room 206

11:00am CDT

Fashion with A Conscience: Giving Back with Style
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
We will soon see the latest trends in New York, London, Milan and Paris, but the industry is seeing a rise of brands giving back to philanthropic organizations – not as charity but as a way of doing business. Socially conscious style is the new trend moving forward. Brands are using these passion projects to bring awareness to new causes while engaging customers through marketing, public relations and social media. This strategy allows customers to view these acts “behind the veil” so to speak. Some designers view “doing good” as a sound business practice and moral responsibility, not as a marketing or public relations strategy. In a market of fast fashion and instant gratification, these business practices create a purpose for consumers.

View official listing on sxsw.com

Speakers
AA

Alia Ahmed-Yahia

ELLE Style Correspondent & The Style Scout, Elle & The Style Scout
avatar for Christopher Gavigan

Christopher Gavigan

Co-Founder/CPO, The Honest Company
Christopher Gavigan is co-founder and chief product officer of The Honest Company, which was launched in 2012 with a mission to inspire and empower people to live a healthy life. He is also a champion for children’s health, acclaimed author and speaker, and social entrepreneur... Read More →
avatar for Kevin Hurst

Kevin Hurst

Dir Charitable Giving & Assoc Volunteerism, Neiman Marcus Group
Kevin oversees the strategic direction of the company’s charitable donations to ensure they stay on target with their philanthropic goals and remain focused on their cause-related initiative of youth arts education. Previously, he was Vice President of Community Development with... Read More →
avatar for Ashley Pittman

Ashley Pittman

Founder/Creative Dir, Ashley Pittman Collection
Ashley’s work in Africa began in 2006 when she served as a volunteer for the Clinton Foundation HIV/AIDS Initiative in Rwanda. Deeply touched by what she encountered there, she set out to utilize the skills she acquired both in law school and in the finance industry to build a sustainable... Read More →


Monday March 16, 2015 11:00am - 12:00pm CDT
JW Marriott Room 205

11:00am CDT

Mentor Session: Tria Foster
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Tria Foster

Tria Foster

VP of Ecommerce & IT, Kendra Scott
Tria Foster is the Vice President of eCommerce at Kendra Scott Design, Inc. Since joining Kendra Scott in 2012, Tria has utilized her executive management skills to implement new eCommerce solutions, Affiliate Marketing programs, and upgrade to the eCommerce platform. Tria manages... Read More →


Monday March 16, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos II

11:00am CDT

Will Wearables Bring New Purpose to Fashion?
The fashion industry is ripe for disruption: old industrial models are increasingly unsustainable in a world that needs less consumption and more equality.
How can emerging technologies, new materials and the open design movement change the way fashion works, bringing a new set of principles in to play that have a social and cultural focus, moving beyond the individual and more about our collective futures? Can wearables help fashion to redirect itself, without people losing their self-expression and personal style?

View official listing on sxsw.com

Speakers
avatar for Natsai Audrey Chieza

Natsai Audrey Chieza

Founder, Studio Natsai Audrey
Natsai is a designer and researcher at Studio Natsai Audrey, a London-based Design Futures R&D studio working within the realm of Living Technology, or Biodesign. The studio's research and creative endeavours are driven by a desire to develop, prototype and question resilient systems... Read More →
avatar for Alastair Parvin

Alastair Parvin

Dir, WikiHouse
Alastair Parvin is a designer / civil rights inventor.
BP

Beatrice Pembroke

Director, Creative Economy Team
Beatrice specialises in international multidisciplinary collaborations which combine digital technology and creative practice for social development. She developed and directs the global Creative Economy programme at the British Council and has recently worked with digital entrepreneur... Read More →
CR

Cassie Robinson

Co-Founder, Techforgood.tv + The Point People


Monday March 16, 2015 11:00am - 12:00pm CDT
JW Marriott Room 206

12:30pm CDT

S E E T H E U N S E E N

Speakers
LB

Lauren Bowker

Material Alchemist, THEUNSEEN


Monday March 16, 2015 12:30pm - 1:30pm CDT
ACC Next Stage

12:30pm CDT

Community-Driven Apps Defining What’s in Style
Instagram, Tumblr and other visual web apps and sites are filled with photos of cool fashions, but trying to purchase those items can often be a pain-point for consumers, as is evident by the comments on just about any fashion item. Try typing in “little black dress” into a search engine and you get 158 million results. Good luck with that!
In this panel, fashion thought leaders and founders from a new breed of fashion shopping apps will explore the evolution of how consumers are finding inspiration in the ways they not only shop online or via mobile apps, but find the exact items that are right for them. The panelists will for the first time expose insights and metrics to lay down proof points on how rallied communities can power a more effective shopping experience, while creating a clear path from the visual web towards purchase by integrating social media, people-powered search and activated communities.

View official listing on sxsw.com

Speakers
EB

Eliza Brooke

Staff Writer, Fashionista.com
avatar for Jess Lee

Jess Lee

Co-Founder & CEO, Polyvore
Jess Lee is CEO and Co-Founder of Polyvore. Prior to co-founding Polyvore, Jess was a product manager at Google, where she worked on Google Maps and launched features like My Maps and draggable driving directions. Jess has a degree in computer science from Stanford University.
avatar for Michelle Persad

Michelle Persad

Fashion Editor, The Huffington Post
Michelle Persad is the fashion editor at the Huffington Post. She worked her way up starting as a Women's intern in 2012 and eventually moved to the Style team where she now oversees market work, styling, long-form fashion features and fashion week coverage in New York and Europe... Read More →
avatar for Tim Weingarten

Tim Weingarten

CEO & Co-Founder, The Hunt
Co-Founder and CEO of The Hunt, a community powered mobile app that is transforming the way that people shop online. By empowering peers to suggest products for each other, The Hunt taps into the personal shopper inside all of us and creates a positive community centered on fashion... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 206

12:30pm CDT

Fashion Ecommerce Meet Up: Conversion vs Branding?
In fashion, perhaps more than anywhere else, branding is everything. Many brands rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate.
At the same time, success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. This is why all profitable online fashion stores look more and more the same. Do you recognize this paradox? Learn how others overcome it.

View official listing on sxsw.com

Speakers
avatar for Pieter Jongerius

Pieter Jongerius

Partner, Fabrique
Pieter Jongerius is a partner at the Dutch design agency Fabrique. Originally an Industrial Design Engineer, he started doing web design as early as 1996, with a special interest in interaction, strategy and methodology. Fabrique specializes in consumer brand development and design... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 501

12:30pm CDT

Social Media: Balancing Data and Intuition
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
With the proliferation of analytics that have recently emerged in social media, there has been significant growth in the establishment of best practices for fashion brands and retailers alike, along with a push towards a more formulaic development of content focused on optimization based on past performance history. While these analytics are certainly helping many brands & retailers develop their content calendars and grow their audiences, it is largely homogenizing fashion content in social media and discouraging out-of-the-box thinking and against-the-grain initiatives, making it even more difficult for brands who are all optimizing based on similar data to cut through the clutter and differentiate themselves from other brands. During this session, we intend to discuss how fashion brands & retailers can find a balance between incorporating key learnings from their data & best practices while still allowing room for creative thinking and unprecedented initiatives based on intuition.

View official listing on sxsw.com

Speakers
avatar for Cannon Tekstar Hodge

Cannon Tekstar Hodge

Director of Social Media, Social Media Consultant
Cannon Tekstar Hodge has worked in the fashion social media industry for almost a decade. She ran social media for the NYC-based luxury retailer, Bergdorf Goodman, for over 8 years, before heading up social for mobile e-commerce start-up retailer, Spring. She currently works as a... Read More →
avatar for Katalina Sharkey de Solis

Katalina Sharkey de Solis

Self-Employed Fashion/Luxury Digital Consultant, Social Media Consultant
Katalina Sharkey de Solis has worked in the luxury digital sector for well over a decade--both in-house as the Director of Digital for Chanel, and other brands such as Bottega Veneta and L'Oreal, as well as agency-side, with brands such as Cartier, Jimmy Choo, Estee Lauder, & V M... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 205

3:30pm CDT

How Wearables Will Affect Your Social Aura
As sensors and wearables increase in popularity, the data you create and share will become an intrinsic part of your social personality or "aura". This session will explore the newly emerging world of wearables and sensors, the different types of data that they will generate and the applications that will use them.
When location is combined with personal sensor data, powerful new insights and patterns can be derived through Big Data techniques and processing.
Learn how all this data will affect your social status and create new social engagement opportunities.

View official listing on sxsw.com

Speakers
avatar for Mark DCunha

Mark DCunha

Mobile & Cloud Platforms, Pivotal
I am a technology expert with over 25 years of industry experience and a strong computer engineering and software development background. I specialize in helping technology companies design and build new products, develop their technology and business strategy and execute it succ... Read More →


Monday March 16, 2015 3:30pm - 3:45pm CDT
ACC Ballroom C

3:30pm CDT

How To Keep Your Social Media Game Sincere

Speakers
avatar for Eva Chen

Eva Chen

CCO, Lucky/Conde Nast
Eva Chen was named editor-in-chief of Lucky in June 2013. With over 130,000 Instagram followers and over 63,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged followers. Prior to her appointment... Read More →
avatar for Michelle Phan

Michelle Phan

Digital Pioneer, Lucky/Conde Nast
Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 7 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
ACC Ballroom D

3:30pm CDT

Do Good and Do Well: How CSR Helps Your Bottom Line
Many companies believe they have a responsibility to "give back" to society. This focus includes contributions of time and money, a duty to provide environmentally friendly products and services, and a desire to improve the lives of individuals here and around the globe. This will be a conversation with leading brands that have redefined CSR. These socially responsible companies see to it that this "consciousness" permeates everything they do and tying their doing good to the core of their business.
Molly DeWolf Swenson from RYOT will moderate the conversation about addressing key problems in the fashion and cosmetic industry supply chains, do's and don'ts of cause marketing, how one's purchasing decisions affect the world in complex ways, and how consumers can make more informed choices.

View official listing on sxsw.com

Speakers
avatar for Natalie Byrne

Natalie Byrne

Dir of Global Impact, Dermalogica
Currently as Director of Global Impact for Dermalogica, Natalie Byrne oversees the Dermalogica Foundation’s philanthropic efforts and commitment to empower women. Working in over 60 countries, the foundation FITE, Financial Independence Through Entrepreneurship, invests in the potential... Read More →
avatar for Amanda Cole

Amanda Cole

Social Impact Strategy, Kenneth Cole
avatar for Molly Swenson

Molly Swenson

C.O.O., RYOT
Molly is the COO of RYOT.org - the first breaking news site that links every story to an action - and a producer of RYOT Films, working on documentary projects from Kenya to the Arctic. She is also an experienced philanthropic consultant who has designed, implemented and managed highly-leveraged... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 206

3:30pm CDT

The Changing Face of Influence
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In a cluttered world of overused and increasingly ignored traditional celebrity, a new generation of online media stars have been born, making waves larger than their subscriber counts, reaching millions with a click to post. With the continued growth of social media and the rapid rise to unimaginable fame, these influencers have changed our concept of celebrity, raising eyebrows from marketers, managers, agents, and media moguls alike, who are just starting to understand the breadth of this world, a world that so many fans are already a part of.
To add to this new celebrity phenomenon, these fans are influential themselves as the first to know and first to share with their followers. These next-level influencers are hyper-aware of who and what to consume. This movement represents today’s publishers, which is causing a massive wave of social empowerment as well as sales. The power of these stars and their fans are truly remarkable; it's the beginning of a cultural movement, casting traditional talent and traditional trends out the window. From swarming crowds of thousands showing up for book signings, to international conferences with social media stars headlining, the digital world is no longer trapped online.

View official listing on sxsw.com

Speakers
avatar for Baron Concors

Baron Concors

Chief Digital Officer, Pizza Hut Inc
Baron Concors is the Chief Digital Officer for Pizza Hut, an operating company of Yum! Brands, Inc. (NYSE: YUM). He is responsible for driving digital innovation across marketing, technology and partnerships to ensure Pizza Hut stays front and center with its technology connected... Read More →
avatar for Moj Mahdara

Moj Mahdara

CEO / CEO + Founder, Made With Elastic / Beautycon
Moj Mahdara is a serial entrepreneur in the entertainment, digital & tech spaces with a well-honed business development acumen and sharp insight into consumer behavior. She is a lifelong creative, entrepreneur, strategist, & social media aficionado who has run three international... Read More →
avatar for Bethany Mota

Bethany Mota

Digital Influencer, PMKBNC
In only five years, youtube.com sensation Bethany Mota has become one of the most recognizable names in the world.  Today, Bethany’s YouTube channel has over 8 million subscribers, and her videos have been viewed over 600 million times. Having grown into a true social media... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 205

3:45pm CDT

The Quantified Self: Real Life Applications
After three decades of trial and error, the quantifiable self is finally a reality. As personal hardware and wearable tech are becoming the new commodities, what moves the quantifiable self from an uncoordinated experiment into the true improvement of life quality? In this presentation, I will discuss why we love to quantify ourselves so much, why quantifying is only scratching the surface, and what the future of self-improvement holds in terms of technology, data and UX design.

View official listing on sxsw.com

Speakers
avatar for Sophie Kleber

Sophie Kleber

Exec Experience Dir, Huge
Sophie Kleber leads projects with engaging features built around solid information architecture, and tackles design problems where users need an approachable interface to complex functionality. Sophie provides a leadership role in key stages of research, product definition and interaction... Read More →


Monday March 16, 2015 3:45pm - 4:00pm CDT
ACC Ballroom C

4:00pm CDT

The Age of Augmented Humanity
Technology has helped humanity improve our skills and extend our potential. As technology continues to evolve, so has a new path for human enhancement. We are now hacking our bodies. Google Glass and other forms of wearable technologies are just the first generation of consumer products that extend the self, while the development of systems like powered exoskeletons and bionic limbs and eyes are re-defining the future of medicine and human ability.
This talk will explore this future of wearable devices through the lens of User Experience design. As UX designers, how can we approach these new technologies that will require a wider cross-channel strategy for long-term interactions? Connecting the dots of a complex multi-touchpoint experience will require understanding of the new design paradigms of a wearable-first user experience. How can we use design to orchestrate this new level of integration between humans and technology in order to create the best experiences?

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Speakers
avatar for Antonio De Pasquale

Antonio De Pasquale

Sr Interaction Designer, frog
Antonio De Pasquale is a Senior Interaction Designer and information architect at frog specializing in digital user experience. He believes that designing the interaction is the most important part of communication and he is fascinated by how you can communicate through movement and... Read More →


Monday March 16, 2015 4:00pm - 4:15pm CDT
ACC Ballroom C

4:15pm CDT

Why Ecommerce Must Learn from the Media Revolution
In 2005 you had, perhaps, three news sites you followed, and it was manageable to visit them all. But as self publishing exploded, those sites suddenly expanded to include friends' Livejournals and blogs, funny tumblrs, and more. There was RSS, but that was for nerds and all this content just wasn't manageable anymore.
Enter twitter. Staying atop media was now as easy as a "follow". In addition, you could use your own friends as a filter. It changed news discovery forever and tailored content to each user. How does this apply to ecommerce? Much like self publishing, the explosion of easy e-commerce software, from Shopify to Etsy, has given us far more options than are manageable. Now, we are waiting for the solution - the equivalent to Twitter - that will let us search across all these stores, discover new ones and leverage our friends. This session explores the emerging solutions, what this means to retailers, and how they can end up a Buzzfeed and not a New York Times.

View official listing on sxsw.com

Speakers
avatar for Rachel Youens

Rachel Youens

Ecommerce Strategist, Redbubble
I'm a mobile strategist, futurist, redhead, and avid social media user. Currently I work helping retailer Redbubble make more out of social, but in the past I've worked handling marketing and digital operations for top ecommerce companies.


Monday March 16, 2015 4:15pm - 4:30pm CDT
ACC Ballroom C

5:00pm CDT

A Dev Guide: Connectivity and Wearables
The wearable device market is taking off and in doing so, has set off a chain reaction of opportunity for developers. A core technology pillar for any wearable device is wireless connectivity, which makes choosing the right technology and development route essential. So, what are the best wireless options for connecting to these wearables? NFC, BT, BT Smart, WiFi? How do you determine the best option for a given use case? In this informational session, Cary Bran, VP of innovation and new ventures for Plantronics, will outline the various wireless connectivity options, including pros, cons, tradeoffs and benefits as they relate to the emerging wearables market, and deliver practical guidance on the advantages and disadvantages a developer may encounter based on what connection method they choose and how it might affect different use-case scenarios.

View official listing on sxsw.com

Speakers
avatar for Cary Bran

Cary Bran

VP, Innovation & New Ventures, Plantronics
As VP of Innovation and New Ventures at Plantronics, I lead the research and development of next generation software and device concepts and products, including efforts to deliver integrations between wearable devices and Web browsers. In addition I am is also responsible for leading... Read More →


Monday March 16, 2015 5:00pm - 5:15pm CDT
ACC Ballroom C

5:00pm CDT

Bricks Over Screens: Why In-Store Still Matters
In an age where consumer brands are racing to establish a digital storefront to replace their expensive physical locations, Rapha and Design Within Reach are going about it the old fashioned way. Building community and relationships with the consumer is paramount. Online content, mobile applications, and social media are best used to supplement these real world relationships and experiences .

View official listing on sxsw.com

Speakers
avatar for Derrick Lewis

Derrick Lewis

Communications & Retail, Rapha
A lifelong cycling fanatic fortunate enough to work in the two wheeled world the majority of his life. Derrick managed the North American sales and marketing for Swiss bicycle maker BMC before Joining Rapha in 2009. There he developed and managed the physical retail operations for... Read More →
avatar for Michael Sainato

Michael Sainato

VP of Creative, Design Within Reach
Michael Sainato got his start at Esprit De Corp. in 1986, first as a visual merchandiser, then as visual director in the Düsseldorf, Germany office and finally as the international visual director at the SF HQ. He went on to become the senior art director for the Smith & Hawken and... Read More →


Monday March 16, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 206

5:00pm CDT

Getting Men Comfortable with Mobile Shopping
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In our panel we will discuss the the growth of the mobile commerce market and the affect social shopping apps have made. We will discuss the process of getting men more comfortable with shopping on their smartphones and tablets in general, whether that’s buying from big retailers Amazon or Walmart, comparison shopping or social shopping in Wanelo or Wish. We will also discuss buying and reselling secondhand clothes, as on Twice, Zold or thredUP, and more.

View official listing on sxsw.com

Speakers
avatar for Troy Alexander

Troy Alexander

CEO, Troy Alexander
Founder of Troy Alexander International, connecting luxury brands with qualified customers through culture and lifestyle. Troy has worked with Jaguar Land Rover UK, Hublot, American Airlines, Qatar Airways and Hasselblad to name a few.
JL

Javier Laval

CEO, Android Homme
Javier is the Creative Director, and CEO of Android Enterprises, LLC. He is also the Co-Founder of Zold, a social shopping app that is destined to change the way people shop and engage with brands, and their peers. He is 38 years old and resides in Venice California.
avatar for Gregory Lowe

Gregory Lowe

CEO, Lowekey Media
Gregory Lowe II is an award winning mobile entrepreneur and CEO/Founder of Lowekey Media a new media company based in Manhattan, NY. At Lowekey, Gregory has developed, conceptualized, launched and marketed successful mobile applications with multiple Fortune 500 companies. He is a... Read More →


Monday March 16, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 205

5:00pm CDT

Mentor Session: Maria D'Amato
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Maria D'Amato

Maria D'Amato

Design Lead, R/GA
Maria leads the design department of the Austin office for R/GA: a full-service agency rooted in technology and design and AdAge’s Agency of the Year for 2014. Maria’s experience with R/GA includes work on local as well as global clients: from Samsung to WPEngine and Unilever... Read More →


Monday March 16, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos III

5:15pm CDT

Love: The Secret Ingredient In Fashion E-commerce
Continuing on his SXSW2014 talk on branding and conversion in fashion e-commerce, Pieter Jongerius will dig deeper into the motivation and drivers that help to create delightful interactive products for fashion brands. The biggest of them all: love. The strongest of intrinsic motivations.
We share a fascination for our beautiful trade, for our tantalizing campaigns and these gorgeous products we sell. When moving into the realm of E-commerce, we can take this same love and apply it differently. We’ll take a tour around the digital landscape, discovering how love influences the quality and innovativeness of our products, and eventually our success.
The world of e-commerce is harsh, complex and ridden with constraints. But what do you really love about what you do? This talk will help you to discover and express that.

View official listing on sxsw.com

Speakers
avatar for Pieter Jongerius

Pieter Jongerius

Partner, Fabrique
Pieter Jongerius is a partner at the Dutch design agency Fabrique. Originally an Industrial Design Engineer, he started doing web design as early as 1996, with a special interest in interaction, strategy and methodology. Fabrique specializes in consumer brand development and design... Read More →


Monday March 16, 2015 5:15pm - 5:30pm CDT
ACC Ballroom C

5:30pm CDT

How Tech Is Transforming Women’s Beauty Rituals
Inner beauty is awesome, but we women also invest time (and big bucks) into making ourselves look more beautiful with creams, colors and treatments. It is a very personal, intimate and time-consuming daily ritual. Interestingly, digital is not physical, and yet, it is quickly growing as a primary channel for beauty and cosmetic companies. So, how does this change the beauty rituals of women? What’s the relationship between cosmetic companies and women? In my talk, I’ll discuss how digital is pioneering the beauty experience for women, and how the physical and digital space is uniting to maximize the way in which people experience beauty products.

View official listing on sxsw.com

Speakers
avatar for Jessica L'Esperance

Jessica L'Esperance

VP of User Experience, Huge
Jessica specializes in the development of large commerce and content sites, and currently leads the UX department at Huge’s San Francisco office. Her work at Huge has focused on making large brands sites reach broader audiences and develop new communication platforms for clients... Read More →


Monday March 16, 2015 5:30pm - 5:45pm CDT
ACC Ballroom C
 
Tuesday, March 17
 

9:30am CDT

Disruptive Mobile Technologies in Fashion Commerce
Disruptive technologies in customer experience, social commerce and mobile are rapidly transforming the retail industry. In the last decade alone, where, when and how people shop has shifted dramatically; fashion commerce has gone from the storefront to online to mobile. More than building a mobile shopping tool, companies have to stay ahead of the curve by leveraging emerging mobile technologies while providing the most efficient and enjoyable experience anytime, anyplace. The panel will explore how fashion & beauty brands are using new technologies to build next-gen mobile shopping experiences.

View official listing on sxsw.com

Speakers
avatar for Amy Errett

Amy Errett

CEO & Founder, Madison Reed
Amy founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary. Madison Reed is an innovative, rapidly growing e-commerce company that is revolutionizing the hair care industry, striving... Read More →
MS

Manik Singh

CEO Founder, ThreadFlip
avatar for Heidi Zak

Heidi Zak

CoFounder, ThirdLove
Heidi Zak is the co-founder of ThirdLove, a new apparel brand that uses technology to empower a woman to size herself and shop for perfect fitting bras in the comfort of her home. Previously, Zak was a Senior Marketing Manager at Google, where she oversaw the redesign of the company's... Read More →


Tuesday March 17, 2015 9:30am - 10:30am CDT
JW Marriott Room 206

9:30am CDT

Privacy Is in Fashion: Who Will Wear It Well?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Privacy has gone from a niche concern to a mainstream fear, and brands are struggling to keep up. Much of the debate is about our anxieties today, but by looking to Gen Z, we can understand a future-facing discourse. Teens are developing their own language of privacy creating a cultural tightrope between freedom and control. Fashion and privacy share themes of protection, nuance, context, identity and safety. We will explore the links between Gen Z’s privacy and fashion privacy innovations (focus, distraction-free and stealth).
Annie Auerbach, Global Joint Head Cultural Intelligence, Flamingo Group will share new research on Gen Z & Privacy. And Eliza Esquivel, VP Global Brand and Creative Excellence at Mondelez, will explain Focus: Life Gear by Trident, a conceptual fashion line made with radio frequency shielding fabric. Trident’s fashion line not only takes a stance on the privacy debate, it actively leads the charge in promoting a distraction-free, focus-friendly way of living.

View official listing on sxsw.com

Speakers
avatar for Annie Auerbach

Annie Auerbach

Global Joint Head Cultural Intelligence, Flamingo Group
Annie co-founded Flamingo’s Cultural Intelligence Practice in London and has 9+ years of experience in cultural insight, trends analysis and brand strategy.
avatar for Eliza Esquivel

Eliza Esquivel

VP Global Brand & Creative Excellence, Mondelez International
Eliza Esquivel, VP Global Brand and Creative Excellence at Mondel z International, is responsible for the $36 billion start-ups’ portfolio of high growth global brands (eg Oreo and Cadbury among others). Eliza has a balance of creative and integrated strategic skills accumulated... Read More →


Tuesday March 17, 2015 9:30am - 10:30am CDT
JW Marriott Room 205

11:00am CDT

Is There Still Room for Fashion Blogging?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Today, it’s hardly shocking to see fashion bloggers seated next to high-profile magazine editors during Fashion Week and live-tweeting their experience. They’ve landed book deals, high-paying brand endorsements and have amassed huge digital audiences. Following the buzz around Robin Givhan’s NYMag.com article, which explored whether the era of fashion blogging is over, this presentation will explain what’s next for this special group of voices. What will it take for these influencers to remain relevant?

View official listing on sxsw.com

Speakers
avatar for Caroline Waxler

Caroline Waxler

Founder/Chief Content Officer, Harkness Hall
Caroline Waxler is the founder of Harkness Hall, a conference and digital strategy company based in NYC. She has organized live events for companies such as Google, Forbes, Internet Week, Autism Speaks, Brit& Co., and Conde Nast and is widely considered one of the leading authorities... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm CDT
JW Marriott Room 205

11:00am CDT

Mentor Session: Nathan Toups
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Nathan Toups

Nathan Toups

CTO, Key: The City Concierge


Tuesday March 17, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos III

11:00am CDT

Mentor Session: Pieter Jongerius
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Pieter Jongerius

Pieter Jongerius

Partner, Fabrique
Pieter Jongerius is a partner at the Dutch design agency Fabrique. Originally an Industrial Design Engineer, he started doing web design as early as 1996, with a special interest in interaction, strategy and methodology. Fabrique specializes in consumer brand development and design... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos III

11:00am CDT

VCs Investing in Retail Innovation: Why? Where?
Americans spend over $4 trillion each year at retail, but the way we select and purchase goods and services is changing rapidly. Two thirds of the U.S. mobile subscribers use smartphones and, according to a recent Deloitte study, 36% of all in-store purchases (roughly $1.1 billion) were influenced by digital interactions in 2013.
Mobile shopping, e-commerce, tablets, beacons, social shopping, marketplaces, digital advertising, analytics, mobile wallets – these are just a few of the exciting innovations that are transforming retail. Imagine a future where every dollar spent on advertising and marketing impressions can be traced to an outcome in the physical world. How will we get there? How long will that take? What will this mean for traditional media and the "art of marketing"? Who will win and who will lose?
Join retail industry experts (strategic and financial VC investors) for a panel discussion on the future of retail and the innovations that will enable it.

View official listing on sxsw.com

Speakers
avatar for Eurie Kim

Eurie Kim

Principal, Forerunner Ventures
Eurie is an investor at Forerunner Ventures, an early-stage VC firm dedicated to partnering with ambitious entrepreneurs who are meeting the challenges and opportunities of today’s rapidly evolving commerce landscape. Representative investments include: Birchbox, BloomThat, Bonobos... Read More →
avatar for Stephanie Palmeri

Stephanie Palmeri

Principal, SoftTech VC
Stephanie Palmeri is a investor with SoftTech VC, where she invests in next-generation commerce & marketplaces, mobile services & infrastructure, and SaaS startups – including Poshmark, ClassDojo, Clever, Handshake, Grovo, Thanx, and Lantern. Stephanie previously represented SoftTech... Read More →
avatar for Dan Rosen

Dan Rosen

Partner, Commerce Ventures
Dan is the Founder of Commerce Ventures, a venture firm focused on digital innovations in retail and payments. Commerce Ventures represents a highly strategic set of investors and, thus far, has invested in fourteen portfolio companies, including Bill.com (SaaS for A/R & A/P), Boomtown... Read More →
avatar for Janie Yu

Janie Yu

Vice Pres, Fung Capital
Janie leads deal sourcing at Fung Capital, the strategic investment arm of the Fung family in Hong Kong which separately controls Li & Fung, a public company that sources, distributes and retails consumer products globally with over $22B in revenues and 45,000 employees in over 40... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm CDT
JW Marriott Room 206

12:30pm CDT

How We Shop: The Presentation of Curation
From storefronts, to desktops, to the smartphone in your pocket, the future of shopping will offer endless possibilities to discover, browse and buy. With shoppers able to indulge anywhere and anytime, the challenge is to curate an experience that is personalized, engaging and intuitive. This panel brings together a select group of commerce experts – from one of Fast Company’s 2014 Most Creative People in Business to eBay’s VP of Design and former Creative Director for the Apple Online Store – to break down the art and science of curation. Learn how to engage consumers through storytelling and the keys to creating personalized experiences across devices and platforms.

View official listing on sxsw.com

Speakers
FD

Fred Dust

Partner, Ideo
DL

Dave Lippman

VP Design/Exec Creative Dir, eBay
Dave Lippman is the Vice President and Executive Creative Director of Global Product for eBay, which serves more than 150 million buyers and sellers worldwide. He has over 17 years of design experience, and before he joined eBay in April 2014, Lippman was the Worldwide Creative Director... Read More →
MP

Michael Phillips Moskowitz

Chief Curator & Editorial Dir at eBay Inc, eBay
As eBay’s chief curator and editorial director, Michael Phillips Moskowitz shares his broad expertise and carefully honed style with eBay buyers and sellers, helping shoppers discover items that match their individual tastes and preferences. His work with eBay landed him on Fast... Read More →
avatar for Laurel Pinson

Laurel Pinson

Editor in Chief, StyleCaster


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 206

3:30pm CDT

Dazed x Diesel : Insta-Identities & Crowdsourcing

Speakers
avatar for Nicola Formichetti

Nicola Formichetti

Artistic Dir, Diesel
Nicola Formichetti is an Italian-Japanese fashion director and fashion editor. He is most widely known as the artistic director of the Italian fashion label Diesel, and for being a frequent collaborator with singer-songwriter and performance artist Lady Gaga. He worked two years (September... Read More →
avatar for Zing Tsjeng

Zing Tsjeng

News Editor, www.dazeddigital.com


Tuesday March 17, 2015 3:30pm - 4:30pm CDT
ACC Ballroom D

3:30pm CDT