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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Design and Development [clear filter]
Friday, March 13
 

11:00am CDT

Designing for Trust
The technology industry is on a quest to build frictionless, seemingly magical, experiences for our users. In the effort to design the simplest experiences possible, we exploit troves of personal data, and make important choices for our users. Unfortunately, simplicity is often at odds with transparency. If we don’t tread carefully, we can obscure critical context from users, and our magical experiences can start to feel creepy. So how do we build trust directly into the UX of our products?
In this session, we will review some of the factors that engender trust, like reputation, transparency and consent. We’ll also explore some real world examples of products that do a great job of establishing trust, and some others that...miss the mark. We should all walk out with a better understanding of the issues surrounding privacy and trust, as well as some practical tools for making our own apps and software products more trustworthy.

View official listing on sxsw.com

Speakers
avatar for Michael Boeke

Michael Boeke

Co-founder/Product Designer, Synap
Michael Boeke is a designer, product guy, and startup veteran, who is currently developing a new product. He focuses on applying a designer's approach and modern technology to shake-up traditional (boring) industries.


Friday March 13, 2015 11:00am - 12:00pm CDT
JW Marriott Salon D

11:00am CDT

Revamping Photoshop for Screen Design
Come join us as we dig into the full and behind-the-scenes story on the revamping of Photoshop for screen design. For the past two years, a small group of designers, researchers, and management has been talking with and reaching out to Photoshop's design users. We listened to the complaints, we smiled at the praise, but most importantly we learned. And with that knowledge we've set into motion a number of responses meant to improve designer workflows. As we weave in and out of this story on how an iconic piece of software is being transformed to meet new demands, we'll share new projects (and perhaps products :) that the team has been working hard on. Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Zorana Gee

Zorana Gee

Sr Photoshop PM, Adobe Systems Inc
Zorana Gee is a Senior Product Manager on the Photoshop team. She has been on the Photoshop team for over 14 years and has been involved with giving direction and scope for a variety of feature areas for both photographers and designers. Zorana has also been instrumental in driving... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
JW Marriott Salon E

11:00am CDT

Psychological Architectures for Persuasive Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
To benefit most from this workshop, you should have an understanding of digital marketing or design, with hands’ on experience.
What to Bring:
All you need is a pen. We’ll provide you with design templates and tools.
The secret behind successful websites is rarely a superficial design feature that you can emulate or plagiarize. Their secret sauce is something deeper; it’s their Psychological Architecture, a winning combination of psychological principles, optimized to influence how people think and behave.

In this session, Brian Cugelman, PhD will show you how Psychological Architectures drive some of the world’ most successful websites, mobile apps, social media, and wearables. You’ll learn how to combine psychological principles into design patterns that work, drawing on scientific and applied evidence, presented in a simple, hands-on way.
This workshop will give you a fresh new perspective on popular Psychological Architectures such as gamification, landing pages, feedback loops, and many others. Brian will help you move past the hype that sometimes surrounds these architectures, and see these patterns for what they are, simply combinations of psychological principles that have been proven to work in some contexts, but have failed in others.
The workshop will empower you to:
-Critically assess popular Psychological Architectures, including gamification, feedback loops, habit formation, landing pages, and more
-Set realistic expectations for persuasive design outcomes
-Learn what to consider when combining and optimizing psychological principles
-Fast-track your next project with Psychological Architecture templates
Timeline:
Participants will enjoy a combination of presentations, followed by participatory group exercises, designed to build new skills in psychological design. Brian will begin the workshop with an introduction to persuasive design, discuss realistic outcome expectations, and teach you how the science of evidence-based design is as simple as cooking. You’ll learn how to combine psychology in ways that can be more effective, but also you’ll understand how digital psychology can backfire when misapplied. After a 15 minute break, the remainder of the workshop will focus on popular Psychological Architectures, which will be reinforced through design templates and interactive group exercises.

View official listing on sxsw.com

Speakers
avatar for Brian Cugelman PhD

Brian Cugelman PhD

Senior Scientist and Director, AlterSpark
Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in... Read More →


Friday March 13, 2015 11:00am - 1:30pm CDT
JW Marriott Salon F

12:30pm CDT

CSS as a Service: Maintaining Style
We often build multiple websites and applications that share the same styles across multiple code bases (style guides/pattern libraries). Maintaining these styles becomes quite a task, and causes increasing frustration overtime. Fortunately it doesn’t have to be this way. Within this talk we’ll cover a service-oriented architecture approach to writing HTML and CSS and keeping our code modular and performant. Geared towards designers and front-end developers, we’ll discuss at how to best structure and write front-end code for maintainability and reuse, as well as how to properly package these styles to be used within different development environments. Consistency shouldn’t take a back seat to maintainability, and this talk covers how to have the best of both worlds.

View official listing on sxsw.com

Speakers
avatar for Shay Howe

Shay Howe

Dir of Prod, Belly
As a designer and front end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. Shay specializes in product design and interface development, specialties in which he regularly writes and speaks about. Currently he is the Director... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon B

12:30pm CDT

Customizable Interactive SVG Graphics for the Web
Static icons are out; animated ones are in. SVG, a relatively new technology is the best you can get when it comes to using scalable assets anywhere. This talk will be aided by a web based SVG icon library where you can upload your own. An interesting way to think about it, would be if you could get a team to upload icons that were currently used in various projects to this cloud-based service, use a web browser to modify, tweak and even animate them. You could then use these assets anywhere - on a mobile app, a smart TV interface, a game or even your personal web page.With introduction of recent HTML5 standards, support for inline SVG and the ability to integrate SVG with CSS, numerous opportunities have opened up to create richer experiences on the web. Our presentation will showcase multiple tricks of the trade including 3D Rotate, Scale, Translation, Skew, Gesture inputs, Data-driven transforms, Geo location, Gradients, Patterns, Filters,Camera movement, Lighting effects and Masks

View official listing on sxsw.com

Speakers
avatar for Devina Coutinho

Devina Coutinho

User Experience Designer, Adobe Systems Inc
I am a User Experience Designer at Adobe Systems working in the web space for the past 3 years. I am responsible for the User Experience of products like Dreamweaver and Inspect. My expertise include information architecture, pattern identification, interaction design, data visualization... Read More →
avatar for Priyanka Herur

Priyanka Herur

Software Engineer, Adobe Systems Inc


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon D

12:30pm CDT

Moving from Graphic Design to 3D Object Design
Seemingly overnight a new industry has emerged: 3D printing. And while it’s easy to get excited about the technology, it’s the design of the 3D objects that really matters. Thankfully the new 3D printing capabilities in Adobe Photoshop allow graphic designers to take their design skills in a new direction and create, perfect, preview, and print 3D designs in a familiar environment.
In this session you will learn what you need to know to bring your ideas and designs into the physical world including the different materials for printing, how to use your own printer or a printing service, how to sell your 3D design services and more. What was once on your screen can be a physical object in front of you. The only question is, what will you create, and where will this new industry take you?
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Paul Trani

Paul Trani

Sr Worldwide Creative Cloud Evangelis, Adobe
Paul Trani is a Senior Worldwide Creative Cloud Evangelist for Adobe where he is passionate about helping designers build compelling content using their creativity and new technology. Whether it’s using 3D printing, touch devices, or building cutting-edge web and mobile experie... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon E

12:30pm CDT

The Myth of Reducing Friction in Your Product
As a general rule, we want to make things easier, faster, and more enjoyable for people using our products. We try to minimize steps, streamline flows, and reduce the amount of decision making for people. But are there times where adding friction to an experience can help the product experience
In this talk, we’ll discuss how adding the right type of friction can help users better understand your product and want to build a long-term relationship with you.
We’ll provide a case study about Lumosity and tell you about the 3 principles, or points of friction, that have helped us establish long-term relationships with our users. We’ll also introduce 3 questions that you can use as a guide to strike the right balance between ease and understanding.

View official listing on sxsw.com

Speakers
avatar for Sushmita Subramanian

Sushmita Subramanian

Dir Prod Design, Lumos Labs Inc
Sushmita Subramanian is the Director of Product Design at Lumosity, a brain training and neuroscience company. At Lumosity, Sushmita has led our mobile UX, including redesigning Lumosity Mobile for iPhone and launching Lumosity for iPad, which have both reached #1 in Education in... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon A

2:00pm CDT

Failure as a Creative Catalyst
It is often said that change is good but the reality is change is scary especially when the change is taking a brand new job or working on a new creative project in an area that you’ve never worked in before. It can be even harder when everything doesn’t go as planned and you encounter challenges, set backs or even failure on your new project.
In this session established designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe and building his first iOS app, Brush, and the challenges he encountered along the way. Erik’s goal for Brush was to let designers extend their creativity and engage them to play more but the app development process wasn’t always fun or smooth. When he ran into set backs, solutions didn’t always appear right away. Ultimately the journey of getting through all the set backs led Erik to discovering new solutions and launching a truly delightful app.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Erik Natzke

Erik Natzke

Principal Designer, Adobe Systems Inc
Erik Natzke, artist, designer, and programmer, creates and gives material substance to his ideas through immaterial computer code.


Friday March 13, 2015 2:00pm - 3:00pm CDT
JW Marriott Salon E

3:30pm CDT

How Beautiful Tools Make Sense of Complex Data
Big Data analytics and insights are transforming how companies drive business and growth. Yet many employees within newly data-driven companies are clueless about how to even get started with big data, let alone how to make it drive ROI. The key to democratizing data across an entire organization so all teams can utilize it is to make data insights more understandable. For ultimate data literacy and actionability, beautiful, simple and interactive data visualization platforms are absolutely necessary. In this session, hear from industry experts on how visual data platforms allow almost anyone to understand and and take action with the data, ultimately uncovering unknown opportunities and driving ROI.
Presented by Umbel

View official listing on sxsw.com

Speakers
FX

Francois Xavier Fringant

Co-Founder, Dataveyes
avatar for Gloria Lau

Gloria Lau

VP of Data, Timeful
avatar for Naomi Robbins

Naomi Robbins

Principal, NBR
KS

Kevin Safford

Sr Data Scientist, Embrace Productions Inc


Friday March 13, 2015 3:30pm - 4:30pm CDT
ACL Live at the Moody Theater ACL Live

3:30pm CDT

How to Be a More Inefficient Designer
Are you well-organized, methodical, and competent? Is your work productive, effective, and streamlined? Well, we can help!
We’ve all been taught to value efficiency, because obviously time is money. But the religion of efficiency comes to us from industrial revolution assembly lines with the goal of churning out the same product repeatedly with as little variation as possible. That’s not the goal of design.
In this session, The Made Shop will share tips and tricks for:
Introducing friction, indecision, and waste into the design process
Misspending time and energy
Making things the hard way
Un-automating simple procedures
And consistently producing downright inefficient design!
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Marke Johnson

Marke Johnson

Principal Designer & Founder at The Made Shop, The Made Shop
Marke is the creative director and principal designer at The Made Shop. He studied architecture and design at Washington University and then received his master's degree in architecture from Harvard Graduate School of Design.
avatar for Nathan Johnson

Nathan Johnson

Art Director at The Made Shop, The Made Shop
The Made Shop is a small American design shop making architecture, interiors, objects, & graphic designs. We’re a close-knit, family-run studio working across an ever-expanding range of mediums for a bunch of cool clients. Recently we’ve done motion graphics and title design for... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon E

3:30pm CDT

No, I will (Probably) Not Redesign Your Website
Designers are always hungry for more creative challenges, always on the lookout for the next cool project to add to their portfolio. Although "everyone needs a website", it doesn’t mean designers need to work on every project dropped in their lap. In this presentation, Jon Setzen will explain why being selective matters and why web designers should strive to choose good people over what seems like a good project. He will also touch on how web designers can benefit from stepping outside of their online comfort zone, and turn that "can you redesign my website?" project into something more. Setzen will let the audience in on his personal journey as a designer constantly working on multiple projects in multiple disciplines, on and off screen, and will address why the work designers choose today will define what they’ll be working on tomorrow.

View official listing on sxsw.com

Speakers
avatar for Jon Setzen

Jon Setzen

Creative Dir, (mt) Media Temple
Jon Setzen designed and coded his first website in 1995 and, over the years, has worked with everyone from Alicia Keys to Nikon to MoMA. For many years, he also designed rock posters, which were exhibited in Los Angeles, Brooklyn, Tokyo and beyond. Since 2012, he has been the Creative... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon D

3:30pm CDT

Sails.js: Rags to...Open Source
How did a small, completely self-funded team build a web framework that became more popular than comparable tools with million-dollar budgets? By welcoming the outsiders. Mike will recount how Sails.js grew from an internal tool to one of the most popular frameworks for Node.js, without forgetting its roots.
In this talk, Mike will reflect on the experiences he and his team have had building and managing an open-source Node.js framework, Sails.js. He'll discuss the success they've had attracting interlingual developers to Sails, and share some lessons and difficulties they've encountered migrating a new generation of developers from PHP, Java, .NET and Rails to Node.js.
There will be discussion of examples from both sides of the spectrum addressing community-related and technical issues with a highlight about overcoming the "maintaining interest" challenge.

View official listing on sxsw.com

Speakers
MM

Mike McNeil

Founder & CTO, Balderdash
Mike McNeil is the CTO of Balderdash, an Austin-based mobile and web studio providing intuitive experiences and clever javascripts for startups, SMBs, and the Fortune 500. He is also the creator of Sails.js, listed as one of GitHub's top web application frameworks.


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon B

3:30pm CDT

UX and The Heisenberg Uncertainty Principle
User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it’s also about understanding how to create a process and environment where great UX can happen.
To do this, we have to be hyper-aware of observer bias and effect, and to use our understanding of meta-handling (The Witness Effect) to our advantage. Sometimes, all it takes is stepping outside yourself for a few moments.
Join us for a kinesthetic, case-study-based conversation on MetaUX: a naked deconstruction of how UX methods can be put to practice in the practice of UX.

View official listing on sxsw.com

Speakers
avatar for Jeff Alpen

Jeff Alpen

Partner, Blink UX
Jeff Alpen is a Partner at Blink UX, a user experience research and design company based in Seattle. He is focused on the human side of the business which includes client relations, architecting project teams, and ensuring the conditions exist for doing work that is interesting, meaningful... Read More →
avatar for Laura Blanchard

Laura Blanchard

Dir of Design, Blink UX
Laura’s career spans 25 years across photography, radio, printed publication, software development, and user experience design. As co-owner and creative director of Put On the Dog from 1998-2008, Laura developed more than a dozen award-winning designs. Most recently Laura has focused... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon A

3:30pm CDT

Modern Web Accessibility Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
An intermediate understanding of web user experience design and/or development.
What to Bring:
1) A laptop for viewing code examples and demos 2) Your accessibility questions.
Modern web technology is ever-evolving and increasingly complex to implement. Creating accessible web applications is especially challenging: dynamic UI components and single-page, Ajax-driven architectures are inherently inaccessible. With the right process, mindset and techniques, creating modern, accessible web applications is possible.
Recent legislation brings the importance of accessibility to the forefront of web development. This legislation mandates accessibility compliance for airlines, and similar updates are expected in the near future.
The Modern Web Accessibility Workshop will focus on the entire lifecycle of web application development, from design, implementation, testing and maintenance. This workshop will also provide code examples and libraries that you can use in your projects now, as well as screen reader demonstrations to help you better understand the how to address the complexities of modern web accessibility.
In this workshop, you will learn:
- Design and implementation best practices that you can use now to improve the accessibility of your modern web apps
- Single-page application and responsive UI accessibility considerations
- The importance of creating a process that supports and promotes accessibility throughout each project lifecycle phase, from design, implementation, testing and maintenance

View official listing on sxsw.com

Speakers
avatar for Patrick Fox

Patrick Fox

Technology Dir, Razorfish
Patrick Fox is a an Austin-based creative technologist and technology director at Razorfish. With over 16 years of design and development experience in the web industry, he has worked with and architected web solutions for dozens of Fortune 500 and government clients.


Friday March 13, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon H

5:00pm CDT

How Kids Changed the Way We Design for Adults
Kids don’t have patience for user experience research. They don’t care what your marketing team wants, and they won’t make an effort to please your developers. They’re not loyal to your brand. And, of course, the youngest among them can’t even read.
But rather than thinking that kids are clueless, we need to view them as a clue to designing better digital products and services for people of all ages. After all, don’t your users sound a lot like the description above? Adults are also impatient, uncooperative, unloyal, and can — but won’t — read information on a screen!
By adapting your research and design processes to align with the preferences, cognitive abilities, social skills, and attention spans of kids — you’ll be better armed to create innovative, intuitive, and delightful products and services for adults.
This session will show you how to evolve your methodologies and take advantage of an emerging set of digital design principles inspired by today’s youngest users.

View official listing on sxsw.com

Speakers
avatar for Kerry Bodine

Kerry Bodine

Customer experience consultant, KerryBodine.com
Kerry believes that happy customers lead to happy shareholders. Her recent book, Outside In: The Power of Putting Customers at the Center of Your Business, helps business leaders understand the financial benefits of great customer experiences — and how their organizations must change... Read More →
avatar for Lisa Lindström

Lisa Lindström

CEO, Doberman
Lisa Lindström is a designer turned corporate leader. She’s the CEO at the award winning design consultancy Doberman in New York and Stockholm with clients such as Spotify, New York City, HBO, Google, and the health start-up Oscar.


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon D

5:00pm CDT

Mentor Session: Nicholas Kim
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Nicholas Kim

Nicholas Kim

Director, SapientNitro
Nicholas Kim currently leads initiatives for SapientNitro focusing on the intersection of innovation, technology, and media and its impact on consumer behavior and actions, economic policy and industry strategy. Prior to SapientNitro Nicholas was Director of Strategy at frog design... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos I

5:00pm CDT

Mentor Session: Rachel Reinitz
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
RR

Rachel Reinitz

IBM Distinguished Engineer and CTO of Bluemix, IBM


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos II

5:00pm CDT

Understanding Ember.js
Ember.js is being rapidly adopted by companies large and small, from Vine (Twitter) & Yahoo, to startups left and right. This talk will explain why, and teach you about how Ember works.
I'll explore Ember's core concepts, and the design decisions behind them. An emphasis will be placed on proper flow of data and events through an Ember app, the division of responsibilities within the layers of an Ember app, and more.

View official listing on sxsw.com

Speakers
avatar for Luke Melia

Luke Melia

CTO, Yapp Inc
I'm a software developer, an entrepreneur, a family man, and an athlete.


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon B

5:00pm CDT

Well-Designed: Creating Empathy-Driven Products
In this increasingly complicated world, it’s hard enough delivering a useful product, much less one that someone really loves.
Modern startups have proven that industry disruption is possible by focusing not on adding features or improving sales, but on providing deep, meaningful engagement with the people who use their products or services. This engagement is achieved by delivering simple products that have a soul: the products feel less like manufactured artifacts and more like good friends.
The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement.
Here, Jon Kolko, VP of product innovation and design at MyEdu, and founder and director of Austin Center for Design, presents a repeatable, teachable set of steps from his new book, for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement.

View official listing on sxsw.com

Speakers
avatar for Jon Kolko

Jon Kolko

Founder & Dir, Austin Center For Design/Blackboard
Jon Kolko is Vice President of Consumer Design at Blackboard; he joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. Jon is also the Founder and Director of Austin Center for Design. His work focuses on bringing the... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon A

5:30pm CDT

Build Your Own Website: A Comic Guide
Build Your Own Website is a fun, illustrated introduction to the basics of creating a website. Join Kim and her little dog Tofu as she learns HTML, the language of web pages, and CSS, the language used to style web pages, from the Web Guru and Glinda, the Good Witch of CSS.
Once she figures out the basics, Kim travels to WordPress City to build her first website, with Wendy, the WordPress Maven, at her side. They take control of WordPress themes, install useful plugins, and more.
As you follow along, you'll learn how to: use HTML tags, make your site shine with CSS, customize WordPress to fit your needs, choose a company to host your site, and get advice on picking a good domain name.
The patient, step-by-step advice you'll find in Build Your Own Website will help you get your website up and running in no time. Stop dreaming of your perfect website and start making it!

View official listing on sxsw.com

Speakers
avatar for Nate Cooper

Nate Cooper

Edupreneur, Simple Labs
Nate Cooper is a writer and consultant in New York City. He is founder of Simple Labs, a boutique web and social consultancy with a focus on client education. Through his company he has provided corporate training seminars to TIME Inc, NBC Universal and GAP Inc. Forbes has said, Nate... Read More →


Friday March 13, 2015 5:30pm - 5:50pm CDT
ACC Ballroom G
 
Saturday, March 14
 

9:30am CDT

Beyond Pixels: User Experience Is Your Product
While software continues to eat the world, customer experience transcends the typical technology interfaces. Applying customer-centric user experience and product design principles allows for old problems to be approached from a new perspective - and this leads to incredible disruption and innovation.
One of the core principals of design is that the user experience is the product, and this holds true in software that has a heavy offline component. A great mobile app isn't enough. Every interaction - digital and physical - needs to be mapped out and viewed holistically.
During this fireside chat, technology commentator Ryan Block will interview Kevin Gibbon, the co-founder and CEO of Shyp, on designing a holistic experience that reimagines a long-held convention, the arduous shipping process. The conversation will challenge audience members to shift their mindset beyond the confines of digital and design for deep relationships with customers, on and offline.

View official listing on sxsw.com

Speakers
avatar for Ryan Block

Ryan Block

VP of Product, AOL Alpha
Ryan is VP of Product at Aol, where he co-directs Alpha, the company’s consumer products lab. Prior to Alpha, Ryan ran the design team for Aol’s Brands division.
avatar for Kevin Gibbon

Kevin Gibbon

Co-Founder/CEO, Shyp
Kevin Gibbon is co-founder and CEO of Shyp, the on demand service that makes shipping items anywhere in the world frictionless. An engineer and entrepreneur, Kevin first anticipated the opportunity to transform the shipping industry in college, when the complexity of shipping forced... Read More →


Saturday March 14, 2015 9:30am - 10:30am CDT
JW Marriott Salon B

9:30am CDT

Designers and Content Creators: Make Love Not War
The tension between designers and copywriters is at all-time high. Both designers of information, they need to get off their high horses, put their egos to one side and talk to each other.
Users come to websites to get information, not to look at design, so content needs to be high up in the priority of a web build. Writers and designers both want to control the show, but if they start with UX in mind, the end result is much better for users.
This 'marriage therapy' session, based on cognitive behavioral techniques, will showcase how you can resolve the conflicts you've experienced - whether you are a Mr. Content or a Mrs. Designer. We'll interactively assess the problems we face and work to resolve the arguments.
We'll find a way to build digital experiences together that are right for the user and – ultimately – the marriage too.

View official listing on sxsw.com

Speakers
avatar for Christine Cawthorne

Christine Cawthorne

Dir, Crocstar Media Ltd
Christine is an online copywriter with a background in journalism at the BBC. Having worked as a homepage editor for Yahoo, AOL and BT, she has translated this experience into writing content and managing social media accounts for brands including Pizza Hut, Paul Smith, Nokia, Boots... Read More →
avatar for Jon Kohrs

Jon Kohrs

Happiness Engineer, Fresh Eggs
Jon is part UX shrink, digital enginerd and strategy dot connector, having worked previously as UX director at the Federal Reserve and lead experience strategist at H&R Block. Jon channels his 15 years of experience into Fresh Eggs, bringing sustainable experiences to public policy... Read More →


Saturday March 14, 2015 9:30am - 10:30am CDT
JW Marriott Salon C

9:30am CDT

Netflix Shares a Decade of A/B Test Learning
In order to continually improve the customer experience the Netflix product, design and algorithm teams have run over a thousand A/B tests with tens of millions of users. We have had many successes and, even more importantly, many more failures. If too many of our tests are wins then we’re not pushing hard enough and not learning enough.
For years we made steady progress but 2010 was a turning point. As we started doing large scale UI testing on the “ten foot experience” we learned a smarter way to do A/B testing, rapidly accelerated the pace of product innovation.
Todd Yellin will share an assortment of design and algorithm wisdom gleaned from getting at the truths that can only be gained from focusing on actual user behavior. He’ll share some less obvious lessons about interaction design gained from some supposedly sure bets that flopped. And other more successful tests run on the interfaces and algorithms from sign up to content discovery to actual viewing experience.

View official listing on sxsw.com

Speakers
avatar for Todd Yellin

Todd Yellin

VP Prod Innovation, Netflix
Todd S. Yellin has enjoyed a career dedicated to film and TV entertainment. He started working at Netflix nine years ago. His current role as VP of Product Innovation revolves around changing the way people find great streaming content to watch over the internet on their TVs, computers... Read More →


Saturday March 14, 2015 9:30am - 10:30am CDT
JW Marriott Salon D

9:30am CDT

OAuth2: The Swiss-Army Framework
OAuth2 is the predominant standard for web authorization. While OAuth1 is a protocol, OAuth2 is an authorization framework. Why the distinction? OAuth2 is used by Google, Facebook, Adobe, Salesforce, Github, and many more, for everything from web and mobile authentication to backend service calls. This session will focus on the myriad of ways OAuth2 can be used to protect APIs, and how companies are implementing OAuth2 in the real world. We will cover the basics of the specification, and its core components. We will learn about grant types and when to use each one. We will discuss the ways the framework is being extended with technologies like JWT and JWT Bearer. We will cover OpenID Connect, and how it is used instead of SAML to handle SSO and federated logins. Finally, we will discuss how OAuth2 continues to evolve going forward. You will leave with a sound understanding of the specification which secures many of today's web services.

View official listing on sxsw.com

Speakers
avatar for Brent Shaffer

Brent Shaffer

Software Engineer, Adobe Systems Inc


Saturday March 14, 2015 9:30am - 10:30am CDT
JW Marriott Salon A

9:30am CDT

The Evolution of the Web
The web has changed a lot in just the past few years and continues to grow in exciting ways. We have new devices and interaction paradigms as well as increasing expectations from users. In this session we will explore inspirational examples of where the web is headed and what new opportunities these provide. We’ll look at demos and techniques that allow us to take advantage of what we have today while looking to the possibilities of the future.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for CJ Gammon

CJ Gammon

Computer Scientist, Adobe Systems Inc


Saturday March 14, 2015 9:30am - 10:30am CDT
JW Marriott Salon E

9:30am CDT

Build Right: Frontend Testing
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should have prior experience with JavaScript, knowledge of testing a plus but not required.
Up to date prerequisites can be found at https://github.com/sparkbox/br-frontend-testing/blob/master/prereqs.md.
What to Bring:
Required - laptop with Node.js installed.
Optional - Docker, git, GitHub account, circleCI account, CodeClimate account, divshot account.
Frontend projects are becoming more and more complex, pushing greater rules and requirements into the browser. We expect a lot from modern web applications (many run entirely in the browser), but we’re rarely writing tests to verify that our high expectations are met.
Come explore the magical world of Frontend Testing with the Sparkbox team. Together we will examine the pain points of developing without tests and look at some of our real-world examples. We’ll also talk about what you should and shouldn't test, and get our hands dirty with...

- Jasmine / CoffeeScript
- Automating tests in the build process
- Adding tests to existing code
- Refactoring jQuery spaghetti
- Handling AJAX requests and Promises
- Coding for better tests
- Running tests in a CI build
Prepare to receive the tools and techniques to build solid, tested frontend code. And don't worry—we'll talk about selling the concept to your team back home and gradually work it into your process.
This workshop will be four hours long. We'll talk about available testing tools first and then intermingle our discussions with hands on exercises. We'll close things out by sharing techniques for integrating testing into your team's existing workflow and answer specific questions from attendees throughout the day.

View official listing on sxsw.com

Speakers
avatar for Ryan Cromwell

Ryan Cromwell

Technical Dir, Sparkbox
Ryan Cromwell is a coder by trade with over 10 years of experience delivering solutions ranging from real-time customer loyalty systems and elegant user experiences to streamlined statistical process control software. Having worked with passionate, high-performing Agile teams, Ryan... Read More →
avatar for Rob Tarr

Rob Tarr

Developer, Sparkbox
Rob is a developer at Sparkbox in Dayton, Ohio. He spends his days writing JavaScript, HTML, CSS, Ruby, PHP, and building tools that help make the Internet a better place for everyone. When not at work, Rob can usually be found building LEGOs with his kids, hanging out with his wife... Read More →


Saturday March 14, 2015 9:30am - 1:30pm CDT
JW Marriott Room 303-304

9:30am CDT

Building Location-Aware Apps Using Open Source
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have prior development experience with Android and/or iOS
What to Bring:
Bring a laptop with Android Studio and/or Xcode installed.
Do you want to include a custom map in your next mobile app? Is there value in using open data for nearby search results? Can you deploy the same location-based features across all platforms, devices, and ecosystems?
Maps and location-based features are the foundation for many apps and provide a rich contextual experience that transforms based on your environment. With the advent of beacons and wearables location awareness is becoming increasingly vital. Open source location services and map frameworks can give you greater transparency, flexibility, compatibility, and control when building location-based apps.
This workshop will explore how to implement maps and other location-aware features on Android and iOS using open source tools. We will highlight why an ecosystem rich with open development, data, and processes is vital for geo-location to thrive in the mobile age.
Through interactive presentations and hands-on coding examples will answer the following questions:
1. How can maps and other location-aware features be used to transform user experience in mobile applications?
2. What open source tools are available for building location-based features on Android and iOS?
3. Why is open data important for location rich features like geocoding, search, and navigation?
4. How can open source location services and maps be used to improve privacy and security?
5. What are the opportunities and challenges of using open source and open data for geo-location on mobile devices?
The workshop will be broken down into 4 segments. Each segment will be approximately 1 hour in length and will begin with a presentation followed by hands-on coding exercises. There will be a break between each segment.
Hour #1 - Overview of location-aware apps
Break
Hour #2 - Maps
Break
Hour #3 - Geo-location, search, and navigation
Break
Hour #4 - Beacons and BLE

View official listing on sxsw.com

Speakers
avatar for Chuck Greb

Chuck Greb

Sr Software Engineer, Mapzen
Chuck is a mobile software craftsman practicing clean code, responsive design, and test-driven development. With over 10 years of software engineering experience, he is passionate about creating robust full stack applications.
avatar for Matthew Smollinger

Matthew Smollinger

CTO, Skaffl LLC
Matt has been involved in software development since he was building simple games on his parents’ Commodore VIC20. He’s fully embraced the concepts of full stack engineering, having knowledge and worked with API, web, and desktop software development, networking, client/server... Read More →


Saturday March 14, 2015 9:30am - 1:30pm CDT
JW Marriott Salon F

9:30am CDT

Making the Future: 3D Printing Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Knowledge of a 3D modeling program, or basic CAD software. Should be able to work in groups.
What to Bring:
All participants should have at least one type of 3D modeling software installed, and bring their own laptops.
This 3D printing, four hour long workshop is a maker community (regional / international) driven proposal developed through online submissions of culturally relevant architectural projects within the public domain. This workshop will involve critical thought and catalyze conversations regarding intellectual property, design, and digital media, towards contemporary methods of computerized fabrication and production submitted through an online platform, and utilizes open-access networks to create prints onsite.
Questions for the workshop:
1) Use of 3D printing in Practice / Industry - 3D Printing: focused use for educational platforms and pedagogic learning, either in maker spaces, or institutions
2) Open Source in architecture and design focus with interest on intellectual property and methods.
3) Alternative methods of production and prototyping, inclusive of Digital tooling for architecture and design.
4) Ethical use of computational technologies and the developmental nature of 3D printing
5) Critical Analysis in the plethora of use of 3D printing, 3D computational modelling, and the use for designers and creators for the built environment.
Workshop Structure:
The first 30 - 45 minutes will be introduction and a presentation by the presenters on the current state of the art in mass production and issues of duplication within the fast-growing world of digital technologies, following individual introductions by the participants to the group of their various levels of 3D modelling skills and techniques (a roundtable sharing by the participants). Participants within this introduction will share their own reasons for attending the workshop, and share their professional use of various modelling software.
Afterwards, for 60 minutes, participants will be divided into clusters, whereby various clusters of attendees will be stationed at the individual 3D printers, and given a task to analyze and critically examine a well-known piece of design object, and asked to quickly design and remodel the piece.
Another 30 minutes will be spent on making various iterations of the design pieces, whereby another 30 minutes will be structured around a ""musical chairs"" swap of the digital files.
The last 60 minutes will be used to finalize on the 3D prints, and peer-review critique of the designs and 3D prints made, to evaluate the discourse, experience, and learning points.

View official listing on sxsw.com

Speakers
avatar for Wendy W Fok

Wendy W Fok

Creative Dir/Founder, WE-DESIGNS LLC
Wendy W Fok, trained as an architect, is the creative director/founder WE-DESIGNS, LLC (Architecture/Creative Strategy) and Resilient Modular Systems Inc. (Socially Missioned Venture), and winner of the Art Director’s Club of New York’s ADC Young Guns 11 Award (2013), AIA (American... Read More →
ET

Evelyn Tilney

Creative Producer, W E-DESIGNS LLC


Saturday March 14, 2015 9:30am - 1:30pm CDT
JW Marriott Room 301-302

9:30am CDT

Information Architecture Essentials
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Nothing required to bring.
Are you responsible for a product or service that has to make sense across multiple channels, devices, or places? Maybe you’re figuring out where and how to integrate new capabilities into an existing website or mobile application?
If you’re ever having to determine what things are, where they should go, and how they should connect to everything else, you need information architecture.
Covering basic to advanced concepts and practices, this workshop provides a survey of what IA is, what it is becoming, and the role it plays in experience design. Klyn and Hinton will balance theory and practice, presentation and participation, to look at the tools, techniques, and ideas behind IA and the types of problems it helps solve at each stage of a project.
• Discover how modeling, mapping, and definition lead not only to resilient architectures, but good decisions that weather political winds.
• Learn about the basic building blocks of labels, relationships, and rules, and how they're used to create great environments.
• Discover how ontology (particular meaning), taxonomy (arrangement of meanings), and choreography (stitching together experiences) use language to make products and services better, and bring clarity to complexity.
• Find out how the workaday materials of IA — taxonomies, vocabularies, and the rest — are the often-overlooked ingredients that form the spine and nervous system of complex systems and organizations.
A General Schedule for the Day
There will be several breaks and a lunch period interspersed with presentations, engaging exercises, and group sharing.
Morning:
Prelude: Introductions
A Quick Intro to Information Architecture
Topic: “Analysis—Observing & Discovering”
Exercise + Discussion
Afternoon:
Topic: “Synthesis—Modeling & Shaping”
Exercise + Discussion
Topic: “Specification—Describing & Connecting” + Discussion

View official listing on sxsw.com

Speakers
avatar for Andrew Hinton

Andrew Hinton

Information Architect, The Understanding Group
Andrew Hinton is an information architect and user-experience strategy consultant at The Understanding Group (aka TUG). Since the early 90s, he has helped organizations large and small make better places with information. His new book ("Understanding Context") is all about how information... Read More →
avatar for Dan Klyn

Dan Klyn

Information Architect, The Understanding Group
Inspired by IA pioneer Richard Saul Wurman’s call to practice information architecture as “an understanding business,” Dan Klyn co-founded The Understanding Group with Bob Royce in 2011 and appears to be on some sort of mission to co-opt architectural thinking from the built... Read More →


Saturday March 14, 2015 9:30am - 6:00pm CDT
JW Marriott Room 307

11:00am CDT

The Power of Disposable Design
The cornerstone to true product innovation lies in an understanding that creating design artifacts that are meant to be thrown away is one of the most important elements of the product design process. From back-of-the-napkin sketches and paper prototypes to fully interactive experiences, the approach of building to learn vs. building to ship unbinds the designer from taking the conservative path and allows for smart exploration of more extreme ideas that push innovation forward. In this session we’ll discuss and share how the Netflix product design team leverages disposable design practices to better ensure they are addressing their user’s needs while continuing to push the limits of innovation.

View official listing on sxsw.com

Speakers
avatar for Paul Anastasopoulos

Paul Anastasopoulos

Product Design & Strategy, Netflix
Paul Anastasopoulos is currently the user experience design manager for Netflix's web platform. Before leading a team of world class designers and creative technologists, Paul was lead user experience designer focusing on Netflix’s second screen experiences and emerging platfor... Read More →


Saturday March 14, 2015 11:00am - 11:15am CDT
ACC Ballroom C

11:00am CDT

Engineering the Future of Awesome on Any Device
Learn how leading technology companies are thinking about the future of coding and deployment. While users today want experiences that are customized ‘for me,’ engineers can build these interfaces once and deploy them across multiple platforms, faster than ever. Alex Balazs, Chief Architect for Intuit TurboTax, the U.S.’s leading online tax service, will lead a panel moderated by Aliza Carpio, Technology Evangelist at Intuit, and feature Sameera Rao, Director of Engineering, Merchant Engagement at PayPal, and Dan Shaw, Co-founder of NodeSource, a Node.js software company. This panel will discuss the future of coding and what Node.js means for engineers who want to deliver optimized, platform-agnostic user experiences for millions of customers at unprecedented speed.

View official listing on sxsw.com

Speakers
avatar for Alex Balazs

Alex Balazs

Chief Architect, Consumer Tax Group, Intuit
Alex Balazs is the Chief Architect for Intuit’s Consumer Tax Group, responsible for the TurboTax product portfolio. These offerings serve approximately 30 million consumers in the US and Canada each year.
avatar for Aliza Carpio

Aliza Carpio

Technology Evangelist, Intuit
Most recently, Aliza is Technology Evangelist at Intuit Inc. She is also an Innovation Catalyst, a member of Intuit's Patent Committee for Consumer Group and a member of university recruiting for Intuit's co-op program. In addition, she continues to do probono social media consultation... Read More →
avatar for Sameera Rao

Sameera Rao

Dir of Engineering/Merchant Engagement, PayPal
Sameera leads Engineering for Merchant Engagement at PayPal. Sameera was one of the engineers who worked on OpenRico, one of the first javascript frameworks. He then went on to build web 2.0 versions of Yahoo! frontpage and My Yahoo! After Yahoo, Sameera joined Attributor as the first... Read More →
avatar for Dan Shaw

Dan Shaw

Co-Founder/CEO of NodeSource, NodeSource
Dan Shaw is a co-founder of NodeSource and is dedicated to helping improve and expand the Node Community. He is a veteran of numerous Node.js startups, including Voxer, Spreecast and Storify. Dan has extensive experience building large-scale, realtime systems with Node.js and has... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
JW Marriott Salon B

11:00am CDT

Going from Design to Code without Going insane
Designing and coding for the web is complicated for designers and developers who have to work together. Designers have to produce designs for various screen sizes, developers have to turn those designs into code, and they have to work together to get this done as quickly as possible. We’ve all been there, done that, and felt the pain. But, help is here! Learn about new workflows for designers and developers to work better together. Learn how to share information from a PSD without needing to redline or write a “spec”, how to use layer comps for designing various screen sizes, and explore techniques for optimizing your assets and code. You might not be ready to kiss each other, but you’ll be going from PSD to code in a snap.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Sarah Hunt

Sarah Hunt

Sr Prod Mgr, Adobe Systems Inc
Sarah Hunt is a Product Manager at Adobe focusing on HTML design and animation. Prior to joining Adobe, Sarah has worked as both a print designer and front-end web developer and now leverages her industry experience to help propel the web forward.
avatar for Ryan Stewart

Ryan Stewart

Sr Prod Mgr, Adobe Systems Inc
Ryan Stewart is a Sr. Product Manager on Brackets at Adobe. He's passionate about the web and spent many years evangelizing for great web experiences before jumping over to help make products for designing and building the web. When not working to build better tools for the web you... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
JW Marriott Salon E

11:00am CDT

Rapid Iteration On Mobile
Mobile iteration is notoriously tough. Development costs and timeframes far exceed those of web products and talented mobile developers and designers are expensive and difficult to recruit. The statistics suggest that even after launch, most companies in mobile don't succeed: 22% of mobile apps are opened just once and never used again while nearly 70% of users typically churn off an app within the first month.
Learn how to avoid a similar fate by addressing key market, product, and user risks early on through effective prototyping and rapid iteration. This talk will cover a range of successful and unsuccessful prototyping case studies in order to help you Identify the core elements of an effective prototype and apply practical strategies to build them quickly.

View official listing on sxsw.com

Speakers
avatar for Mariya Yao

Mariya Yao

Founder & Creative Director, Xanadu Mobile
Mariya is data-driven product designer and internationally recognized speaker on the intersection of mobile, design, and entrepreneurship. Her designs have been used by over 100 million people worldwide.


Saturday March 14, 2015 11:00am - 12:00pm CDT
JW Marriott Salon A

11:00am CDT

Screw Fuck No, Say Shit Yeah!
A follow up to last year's hugely popular 'How to Say Fuck No and Have Them Love You,' Ocupop Creative Director, Michael Nieling, shares the flip side of managing relationships, setting expectations, and weighing opportunities.
While 'Fuck No' focused on battling the culture of amateurism around design and leveraging the power of standing up and defending your decisions, 'Shit Yeah' is all about charging ahead when an opening presents itself and building the experience, expertise and entrepreneurial momentum vital to unleashing the full power of saying no...and yes.
This talk will offer a candid look at how a tiny agency headquartered in Milwaukee and Honolulu has managed to design some of the most influential logos, campaigns, and user interfaces on the web over the last fifteen years. Highlighting hard work, good luck, and relentless optimism while paying equal deference to charm, patience, and a healthy dose of bullshitting - Shit Yeah, is 2015's Fuck No but with more YOLO.

View official listing on sxsw.com

Speakers
MN

Michael Nieling

Creative Dir, Ocupop
Michael Nieling is a designer, educator, father, and full time spaz. He is the Creative Director at Ocupop and also teaches logo design at MIAD. Splitting time between studios in Hawaii, California and Wisconsin, if he's not on an airplane, he's likely somewhere shouting about de... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
JW Marriott Salon D

11:00am CDT

UX Prototyping: New Mediums For Designers
UX design prototyping has come a long way in recent years. Gone are the days of static design deliverables. Today's prototyping tools allow designers the flexibility to create robust interaction detail with very little effort, and without writing a single line of code. What are some of the tools in use for UX prototyping today? What are the benefits of using one of these prototyping frameworks vs. coding front-end markup? We'll discuss the evolution in this space, new tools, techniques, and various ways to introduce such prototyping into your overall process.

View official listing on sxsw.com

Speakers
avatar for John Goff

John Goff

Creative Director, Argodesign
John's career started almost 20 years ago while he was finishing his art degree at the University of Arkansas at Little Rock. He describes his first job as a lesson in HTML and Photoshop at a time when so little was known about the potential of the web. Since then he has worked for... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
JW Marriott Salon C

11:15am CDT

I Made 180 Websites in 180 Days
I took an unusual path to becoming a software developer. I taught myself to code by making 180 websites in 180 days. My background was in fine art but I was fascinated by the internet. I realized I wasn’t content with just using the the cool products that connect us around the world, I wanted to build them. So with no real coding experience, I decided to JFDI.
In this session, I’ll cover what inspired me to take the path of self directed learning and what challenges I faced along the way. The first websites I made were simple and only used a tiny bit of html and css. By the end I was making dynamic, interactive apps using Ruby on Rails and Node.js. In this talk I'll present a selection of some of my favorite websites from the project which include games, toys, physics simulations, data visualizations and real time communication apps.

View official listing on sxsw.com

Speakers
avatar for Jennifer Dewalt

Jennifer Dewalt

Entrepreneur


Saturday March 14, 2015 11:15am - 11:30am CDT
ACC Ballroom C

11:30am CDT

This Is Your Brain On Visual Data
As humans, our ability to collect data is expanding exponentially, but it doesn't afford us exponential capacity unless we can understand that data. The human brain is near-miraculously wired to understand data visually – but not as rows and columns of digits. In this session discover the secrets of how and why humans have such an incredible grasp of visual data, see what happens when the brain processes data visually and learn how visualizing data is empowering humans around the planet to make sense of their data and change the world.
We'll cover tips, tricks and best practices for turning your own data into visualizations that make it easy to spot trends and outliers and exponentially increase understanding--whether it's your own personal quantified self data, the data from your start-up, or terabytes of enterprise data. Any questions?

View official listing on sxsw.com

Speakers
SP

Sasha Pasulka

Sr Mgr of Prod Mktg, Tableau
Sasha Pasulka is an expert in data analysis and visualization, with over a decade of experience helping organizations and people make sense of their data. Sasha started her career as a software engineer at Lockheed Martin and Northrop Grumman, and later worked as a senior analyst... Read More →


Saturday March 14, 2015 11:30am - 11:45am CDT
ACC Ballroom C

11:45am CDT

Think Outside the Font: How Typefaces Influence
Join graphic designer Sarah Hyndman who demonstrates that fonts play a vital role in our everyday lives and that they have the power to influence our experiences. Type is both functional and evocative; Sarah demonstrates how fonts trigger memories, evoke associations and prompt multi-sensory responses. She combines her experiences as a graphic designer with results of research by psychologists and neuroscientists.
Sarah will talk about her ongoing research into typeface associations which combine serious experiments and collaborations with fun games and surveys, and how she often uses her audiences as 'human guinea pigs'. She shows that fonts create a first impression, they alter our expectations and they can even alter the taste of the food we eat.
Fonts turn words into stories. They do this by giving them a personality, a back story and by linking them to our memories and emotions, often before we've even read the words.

View official listing on sxsw.com

Speakers
avatar for Sarah Hyndman

Sarah Hyndman

Founder & Creative Dir, Type Tasting
Sarah Hyndman is a graphic designer and educator who is curious about the psychology of typefaces and how we respond to them as type consumers. She launched Type Tasting in February 2013 with an evening of ‘Typographic Swearing 'n' Cussing’. Since then she has organised and curated... Read More →


Saturday March 14, 2015 11:45am - 12:00pm CDT
ACC Ballroom C

12:00pm CDT

Slim by Design: Mindless Eating Solutions
In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we approach and manage our diets.
Anyone familiar with Wansink’s Mindless Eating knows this is not a typical diet book. Wansink shares his scientific approach to eating, providing insight and information, so we can all make better choices when it comes to food.
The pioneer of the Small Plate Movement, Brian Wansink presents compelling research conducted at the Food and Brand Lab at Cornell University by way of cartoons, drawings, charts, graphs, floor plans, and more. Slim by Design offers innovative ways to make healthy eating mindlessly easy.

View official listing on sxsw.com

Speakers
BW

Brian Wansink

Dir of the Cornell Food and Brand Lab, Cornell University


Saturday March 14, 2015 12:00pm - 12:20pm CDT
ACC Ballroom G

12:30pm CDT

A Frank Lloyd Wright Approach To Digital Design
Frank Lloyd Wright was a pioneer, an Avant-Garde architect who broke free of the design traditions of his era. His ideals are still used in architecture, and his buildings remain relevant in today’s digital age. As designers, we’re frequently asked to create digital experiences (especially in software) that will have a life expectancy of five to ten years. This is an eternity in “digital” time.
Applying Wright’s principles can help us create experiences that remain relevant in a rapidly evolving world. This session will cover six main aspects of Wright’s approach that can be applied to digital design. According to his philosophy, every design decision and detail should serve a greater purpose. Additionally, his views on materials, layouts, form, function, and environment can inspire our approach our digital design work and even push the medium into new and exciting territories.

View official listing on sxsw.com

Speakers
avatar for Kent Eisenhuth

Kent Eisenhuth

Interaction Designer, Google
Kent is an interaction designer at Google. He has been working in the field of UX design for nearly ten years. During that time, he has led project teams in adopting user-centered design methods to solve complex business and consumer design problems. Kent specializes in user interface... Read More →


Saturday March 14, 2015 12:30pm - 12:45pm CDT
ACC Ballroom C

12:30pm CDT

Designing for the Mind
Our expert panelists will teach you how to design products, websites, and marketing campaigns for how your customer's mind really works. What made WhatsApp and Instagram worth billions compared to hundreds of comparable apps? They were designed to be habit forming, and used a specific, brain-oriented approach to getting users started and keeping them engaged.
You'll learn how to make any website more persuasive with simple changes to design elements like colors and images, and how to apply long-established principles of persuasion to today's digital media.
This will be a session packed with takeaways that audience members can apply immediately to their own projects. The emphasis won't be on theory or basic science, but rather on practical techniques that can be employed by organizations of any size.

View official listing on sxsw.com

Speakers
avatar for Roger Dooley

Roger Dooley

Founder, Dooley Direct LLC
Roger Dooley is an author, international keynote speaker, and consultant. He is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley), and he writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder... Read More →
avatar for Nir Eyal

Nir Eyal

Author, Hooked: How to Build Habit-Forming Products, NirAndFar
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso... Read More →
avatar for Nathalie Nahai

Nathalie Nahai

Web Psychologist, The Web Psychologist Ltd
Nathalie Nahai is a Web Psychologist and author of the best-selling book, 'Webs of Influence: The Psychology of Online Persuasion'.


Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon B

12:30pm CDT

Is Your Responsive Design Responsive Enough?
Responsive design is a compelling way to organize your design and development process. It feels more elegant to have a single presentation layer, and fluid layouts with page-width breakpoints have a great “wow factor” when resizing a browser window. There’s just one problem. The websites aren’t any better. They’re slow to load on mobile devices. Sometimes their visual and architectural choices are showy but functionally questionable. A responsive site is like a multi-tool screwdriver, with little bits for different screw sizes. It works fine for small projects, but for professional work, you need a variety of tools. We separate mobile, tablet, desktop and in-store behavior to optimize the shopper experience for each channel. So why does our development philosophy do the opposite, collapsing users into a single “responsive experience?” We expect attendees to violently disagree or jump for joy. After the commotion, we’ll talk about the type of tools that surgical web design might need.

View official listing on sxsw.com

Speakers
avatar for Dane Downer

Dane Downer

Cofounder/Dir of Digital Strategy, Brand Labs
Dane Downer is the Cofounder and Director of Digital Strategy at Brand Labs, a leading eCommerce service provider. With over a decade of experience in web strategy and a roster of 500+ clients from start-ups to major brands, Dane leads all of Brand Labs’ eCommerce efforts with confidence... Read More →
avatar for James Zetlen

James Zetlen

Software Architect, Volusion
James is a Software Architect for Digital Experience at Volusion. He has spent the last few years building a robust system for theme developers for the Mozu enterprise eCommerce and CMS platform. He is the author of the Hypr Live system for client-server template sharing. James has... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon C

12:30pm CDT

Mentor Session: Shay Howe
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Shay Howe

Shay Howe

Dir of Prod, Belly
As a designer and front end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. Shay specializes in product design and interface development, specialties in which he regularly writes and speaks about. Currently he is the Director... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
Courtyard Marriott Brazos III

12:30pm CDT

Start with the Things, Not the Internet
Futurist buzzword, Kickstarter phenomenon, major development priority; The Internet of Things is here. Despite the hype most of the products hitting the market (from whole city demonstrators made by technology giants to bizarrely-shaped glowing boxes put out by startups) are not connecting with their users, once their novelty has worn off.
This is not surprising. Starting with a digital service and working down to physical objects is crazy. The friction associated with manufacturing, distributing, installing and maintaining actual products is incomparable to scaling an entirely digital offering. PLUS our behaviour and habits in the physical world take much longer to change than in the digital one.
Building useful digital services around existing products makes much more sense. This often involves working with deeply unfashionable manufacturing companies and cajoling them into building user-focused digital products. Come along to learn how you could and why you should.

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Speakers
avatar for Ross Atkin

Ross Atkin

Dir, Ross Atkin Associates
Ross Atkin is a researcher, designer and engineer with extensive experience in both industry and academia. In industry he's designed everything from anti-terror street furniture for the US Embassy in London to vacuum cleaners for Dyson. As a researcher his focus has been on technology... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon D

12:30pm CDT

Story Structure Secrets
When it comes to crafting a compelling story, it’s imperative to identify and emphasize the greatest themes present inside your existing raw materials. In this session, you will learn classic story-structure techniques that can be applied to films and videos of any length as well as concepts you can use to define and create a story arc. In this session you’ll learn about what to look for in your own footage to build upon universal themes while creating well-placed beats that follow the rules of good structure.
Learn how to hook the viewer with a compelling opening, structure questions that engage the audience, and identify when it’s time to move from one scene to another. Using examples, you will see how the rules of three-act structure can be applied to films of any length. From shorts to features or documentaries, your film will benefit by applying classic techniques to create strong story structure.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Christine Steele

Christine Steele

Filmmaker, Steele Pictures
Christine Steele is director, producer and lead editor at Steele Pictures Studios, Inc., which provides production and post-production services, consulting, and training for clients all over the world. Christine has worked for Disney, Pixar, ABC, FOX, Paramount, Warner, Showtime... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon E

12:30pm CDT

Tap, Swipe, Book: Designing for Mobile
In the last few years, mobile has transformed the way people travel. Travelers are using mobile apps to research potential getaways, get inspired about where they want to go, and ultimately to book their travel. But just building an app or mobile site is not enough to close the sale. Design and usability are essential differentiators in creating a brand narrative and engaged customers. In this session, CEO Sam Shank will share why design is crucial in mobile and best practices when designing for mobile commerce. He’ll dig into mobile design complexities, provide insight into some of the challenges that HT has encountered and show how design improvements help conversion rates. He’ll also share details on how design doesn’t stop at the app, but instead should be a key part of a company’s culture.

View official listing on sxsw.com

Speakers
SS

Sam Shank

CEO & Co-Founder, HotelTonight
A travel-obsessed serial entrepreneur, Sam previously founded and was CEO of DealBase.com, a travel deals search engine, and was CEO of TravelPost.com, a hotel reviews site. SideStep acquired TravelPost.com and Sam stayed on as VP of business development until its fortunate acquisition... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon A

12:45pm CDT

How Software Design Can Reduce Energy Consumption
Some of the biggest challenges in the energy world have nothing to do with power plants, greenhouse gases or new technology; they have everything to do with design. That’s because design drives human behavior and human behavior drives energy demand. Reducing energy consumption extends beyond developing hardware technology -- it lies in motivating consumers to change their behavior. But the question remains: as a designer, how do you build products that encourage great decision-making and motivate specific behaviors from users?
Deena Rosen, VP of User Experience at Opower, will explain Opower's proven approach to designing to change behavior around energy use. She'll highlight how all designers can practice Behavioral Design to drive the outcomes they're passionate about, including an introduction to basic behavioral science, real-world examples, and actionable takeaways.

View official listing on sxsw.com

Speakers
DR

Deena Rosen

VP User Experience, Opower
Deena Rosen is a product designer who specializes in influencing behavior to benefit society. As the head of the user experience team at Opower, she leads the design of products that nudge people to use less energy, and with big impact: Opower has so far created 4 billion kWh of energy... Read More →


Saturday March 14, 2015 12:45pm - 1:00pm CDT
ACC Ballroom C

1:00pm CDT

The Medium Is the Deliverable
Typekit's Tim Brown once said: "The web isn't a 'new' medium, it is the evolution of 'all' mediums." IDEO's Tim Brown responded to the question: “What advice would you give designers who are just starting out in their careers?” by saying: “Learn how to code.”
Nearly every deliverable today ends up on the Web in some form; which means that it will end up on countless mobile devices, tablets, wearables, car dashboards, TVs, and more. Animation and interactivity are becoming standard requirements in design specs. Rapid prototyping is one of the most valuable skills in the job market. Designers who can't code will find themselves falling behind. Developers who use frameworks at face value are ignoring the value of performance as a fundamental tenet of user experience.
In this session, you'll gain insight into creating a sustainable, educated culture that understands the nature of the Web, and how to efficiently create artifacts that take that nature into account.

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Speakers
avatar for Kevin Suttle

Kevin Suttle

Lead Front-end Developer and Product Designer, IBM
With strong roots in user interface design, and information architecture, Kevin approaches usability from a holistic, big-picture perspective.


Saturday March 14, 2015 1:00pm - 1:15pm CDT
ACC Ballroom C

1:15pm CDT

Design for Fingers, Thumbs and People
Touch guidelines like Apple's 44 pixel target are based too much on technology, and pixel sizes. They are not based on the real world, on people's hands, fingers and thumbs. Now we have real research, including thousands of new, original observations on how people hold and touch their phones, phablets and tablets.
We can increasingly understand why people act this way, and can use this information to design for the different ways people actually use their mobile devices: Fingers and thumbs take up space, and cover the screen. People have worse accuracy at the corners of screens than the center. People are worse at using their touch screens just when carrying a bag of groceries in their other hand.
Steven will present not just the background and principles of designing good mobile touch screen experiences, but give ten specific guidelines you can use to make sure anything you design or make for phones or tablets is readable, understandable, usable, and tappable.

View official listing on sxsw.com

Speakers
avatar for Steven Hoober

Steven Hoober

President, 4ourth Mobile
Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He has been doing mobile and multi-channel design since 1999, designing the first Google mobile search, the first mobile app... Read More →


Saturday March 14, 2015 1:15pm - 1:30pm CDT
ACC Ballroom C

2:00pm CDT

Make Social Media POP! with Video
One of the best ways to reach your customers is through social media and while words and pictures can be interesting, a sure fire way to capture attention on social is through engaging video. If you’ve never made a video before, it can be overwhelming to figure out where to start. How do you get your message across in a short amount of time and find the right balance of entertainment vs. information? How should you plan before you shoot to capture the best possible material to work with? How do you edit? And how do you decide where to post your videos?
In this session, you will learn how to create your video content and give it a professional look and sound on your iPhone or iPad with Adobe Premiere Clip, and then share it via social media channels for maximum reach.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Dave Werner

Dave Werner

Sr Experience Designer, Adobe
Dave Werner is a Senior Experience Design Lead at Adobe, most recently serving as the designer for Adobe Premiere Clip. His work, including the award-winning Okaydave portfolio and TechCrunch50 finalist Atmosphir, has been featured on Wired, Entertainment Weekly, Gawker, and HOW Design... Read More →


Saturday March 14, 2015 2:00pm - 3:00pm CDT
JW Marriott Salon E

3:30pm CDT

Big Picture Testing: Beyond The One-Off Result
Every digital experience should drive action—from sales, sign-ups, and social shares to fundraising and advocacy—so you should always be testing to see what’s see what’s delivering the most conversions. A/B tests are one of the most powerful ways to do this, but you’ve got to do them right. It’s easy to develop two variations of an email, ad, or webpage, and then test which one performs better—but all that does is get you better results for that one email, ad, or webpage. Data from that test won't help you hone your tactics for the future, especially if the test wasn't designed to find the clearest path to more meaningful actions. Instead, getting real results from testing takes a long-term strategic plan. Join experts from Blue State Digital, Optimizely, and Organizing for Action (formerly Obama for America), as they share insights into the best tools, strategies, common mistakes, and processes for creating a robust testing plan that delivers on your digital investments.

View official listing on sxsw.com

Speakers
TF

Toby Fallsgraff

Digital Dir, Organizing for Action
Toby Fallsgraff is the digital director for Organizing for Action, where he oversees email, social, web, design, acquisition, video, and optimization strategy for BarackObama.com. In 2012, he served as email director for the Obama for America campaign, which recruited more than 2... Read More →
avatar for Sarah Newhall

Sarah Newhall

Exec VP, Blue State Digital
Sarah Newhall is Executive Vice President and Managing Director, DC for Blue State Digital. Sarah is responsible for the health and growth of the DC business, from the people who work at BSD DC to the success of the programs that are executed to the pursuit of new business opport... Read More →
avatar for Kyle Rush

Kyle Rush

Head of Optimization, Optimizely
Kyle Rush is the Head of Optimization at Optimizely. He is frequently speaks on topics related to web technology and conversion rate optimization. His work has been showcased at Velocity Conference, MozCon, and in A/B Testing: The Most Powerful Way to Turn Clicks Into Customers. Prior... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon B

3:30pm CDT

Creating Connections Through Serendipitous Design
What if we designed products that enable us to take risks and explore the unknown? Everything we do in technology and design is about solving problems and offering us control, but to what extent are we the ones in control?
Apps help us easily stay in touch with friends, avoid bad restaurants and travel smarter and in style. But what serendipitous experiences are we missing as a result? From getting lost in a new city to befriending a shopkeeper, how are we not growing, not feeling and maybe not even understanding ourselves?
Come discuss how our interactions — from visual to haptic, explicit to invisible, or crafted to freeform — can help mediate serendipity and exploration in our lives, and how design can fundamentally reflect and enable connection with our lives and technology.

View official listing on sxsw.com

Speakers
JK

John Kestner

Designer/Founder, Supermechanical
John Kestner is a product designer who brings physical objects into the digital age to ease modern worries. He believes that supermechanical objects can be built on familiar and tangible interfaces to convey dynamic information without the anxiety or rigidity of technology.
RM

Reed Martin

Dir of Design & User Experience, Mobiata/Expedia
Reed Martin is the director of design & user experience at Mobiata, the mobile division of Expedia. In this role, Reed focuses on re-imaging and redefining the company’s travel design experiences.


Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon C

3:30pm CDT

Design Sprints at Google: UX Methods and Mindset
Design matters. Speed matters. Can you have both? At Google, one of our most important tools is the design sprint. A design sprint compresses the typical product design cycle to a week or less. It brings the entire team to create a quantum leap in envisioning a new product or service. To date, we have ran 100+ sprints at Google on projects as diverse as Google Glass, Project Loon, Self-Driving cars, Ads and even our internal tools.
In this talk, Nadya Direkova and Marta Rey-Babarro, a designer and a researcher will join forces to help you run an effective sprint for your own team. The talk will include:
- Key UX methods for enabling sprints.
- How to lead teams in sprints: the art of the Sprint Masters.
- Structure and types of design sprints.
- Case studies from Self Driving cars, Project Loon, Ads and internal tools.

View official listing on sxsw.com

Speakers
avatar for Nadya Direkova

Nadya Direkova

Staff Designer & Design Evagelist, Google[x]
Nadya Direkova is a designer focused on speed of innovation and team-work that create simple, beautiful solutions for a global audience. She works as a Staff Designer and Design Evangelist at Google [X], a new product lab at Google. To date, Nadya has run 80+ design sprints at Google... Read More →
avatar for Marta Rey-Babarro

Marta Rey-Babarro

Sr Researcher UX Mgr, Google
Marta Rey-Babarro, PhD, is a senior research manager at Google. Since she joined Google, besides working as a researcher, she has been working as a sprint master, bringing design thinking to Corporate Engineering, the division she works at. As a sprint master, she has helped more... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon D

3:30pm CDT

Mentor Session: Jason Bender
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Jason Bender

Jason Bender

Dir/Dev, Rocksauce Studios
Jason Bender is the Director of Development for Rocksauce Studios, an Austin, Texas based Mobile Design and Development Company. He has 11 years coding experience in multiple languages including Objective-C, Java, PHP, HTML, CSS, and JavaScript. With a primary focus on iOS, Jason... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos I

3:30pm CDT

Promoting Your Creative Work on the Web
Your online portfolio is one of the most important parts of promoting your creative career — but just how do you do that? It can be daunting to get started. As a Community Manager at Behance, the world’s largest creative portfolio platform with over 4 million members, Roxanne Schwartz has seen thousands of creative portfolios on the web, and will share what works (and what doesn’t!) when it comes to showcasing creative work online. Even non-designers can create a knockout online portfolio by following best-practices learned from top creatives. From guiding principles to the nitty-gritty details, this session will teach you the best way to promote your creative work online (on Behance and elsewhere) and give you exposure to the right people. Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Roxanne Schwartz

Roxanne Schwartz

Community Experience Mgr, Behance
Roxanne Schwartz is the Community Experience Manager at Behance (Adobe), focusing on creating and maintaining support systems that are scalable. Prior to Behance, Roxanne held a number of support roles in the tech community. As a former art student, she also enjoys working with and... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon E

3:30pm CDT

Using Touch in Creative Design of an Experience
In this session David Birnbaum will discuss how touch feedback in UI and UX design provides new opportunities to think creatively about the current two-dimensional digital devices experience.
In his study of musical instrument design, David, a thereminist, discovered that the lack of touch adversely impacts instrument play. This led him to his current role as a designer at a company working on tactile tech for digital devices.
90% of all media interactions are screen-based. Tech is progressing to the point touch can now be a part of the experience with digital devices. Engaging the sense of touch adds an entire dimension to the user experience. For developers this new palette enables a new form of experiential creative expression. David will talk through use cases where touch tech has spur innovative thinking around digital experience. David will also discuss how designing touch interfaces is a skillset both separate from and tied to visual and audio experience.

View official listing on sxsw.com

Speakers
avatar for David Birnbaum

David Birnbaum

Sr UX Design Mgr, Immersion Corporation
David Birnbaum, Senior UX Design Manager at Immersion Corporation, has been creating haptic experiences for over 10 years. He has worked in the fields of user experience, mobile communication, wearables, gaming, medical devices, and rich interactive media. A leading expert in haptic... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon A

3:30pm CDT

UX and Content Strategy Mindshare Meet Up
Every day, more and more companies acknowledge that user experience and content strategy are essential pieces of a successful project puzzle. However, questions still remain about how they understand these disciplines or establish processes in order to support them.
How user experience and content strategy come to life varies from company to company. Some agencies lump the two together and others give both free reign as independent departments. Which of these approaches works best is up for debate, and involves factors dependent on agency structure and client needs. And how all this value is communicated to clients and within an agency is an entirely different story.
This meetup is for UX, UI, IA, strategy and content folks to get together and talk about what works and what doesn’t. Topics for discussion can range from how to effectively get into a process, support client needs and advocate for value.

View official listing on sxsw.com

Speakers
avatar for Paige Maguire

Paige Maguire

Sr Content Strategist, Razorfish
Paige’s career in the digital space began in law school, when she decided she wanted to learn HTML and try to build a website for her alumni community. Since then, she's done everything from developing digital strategies for NPR to leading international teams in support of multi-million... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 502-503

3:30pm CDT

Designing UI in Keynote for Web and Mobile Apps
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Know some of the basics of how to use Keynote.
What to Bring:
Bring your Apple laptop. Must have Keynote 09 and 13 installed.
Keynote is an incredibly efficient tool for designing user interfaces for web and mobile applications and allows you to wireframe, create high fidelity designs, mockup interactions, create visual specs, simulate animations, create interactive prototypes and present all from one tool. In this two and a half hour long workshop, we'll be walking through some of the workflows that we use in Keynote, show tips and tricks, talk about best practices, do a quick demo and answer lots and lots of questions.
Some takeaways of the workshop include:
(75 min)
• Why to use Keynote
• When to use Keynote and when to use Photoshop and Illustrator
• Complete overview of Keynote (Toolbar, Setup, Inspectors, Masters, Drawing Tools, Animations, etc.)
• Top 10 Hints/Tricks in Keynote
• QA
(15 min break)
(60 min)
• Attendees will complete a mockup exercise during the workshop
• QA

View official listing on sxsw.com

Speakers
avatar for Joel Beukelman

Joel Beukelman

Interaction Designer, Google
Joel Beukelman is a Bay Area immigrant from his Southern California home land. He spends his days designing for Google as a UX Designer on Google Analytics.
avatar for Ted Boda

Ted Boda

Co-Founder, Passpop
Ted started his design career at Duarte Design with Apple as his main client. He worked one-on-one with Al Gore, to create the compelling and impactful slides that were the basis for the Academy Award winning film, An Inconvenient Truth. After Duarte, he spent 5 years at Apple as... Read More →


Saturday March 14, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon H

3:30pm CDT

The More You Node
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should have experience using Javascript.
What to Bring:
Bring laptop. Install Node.js for your environment.
Don't panic, but Javascript is taking over. There is a new push in the tech world for Javascript to be everywhere. From hybrid applications to server side development, it’s now more important than ever for front-end developers to take advantage of the tools and opportunities before them.
This talk will cover the basics of using Node.js as a front-end developer and how to use it everywhere. Whether it’s in your day-to-day workflow for web/mobile applications or building complex APIs, that silly little language that let you alert spam your friends is now leading the way for the future.
The first half hour will consist of a presentation to covering the basics of Node.js
After that we will have a short break and ~2 hours to run through several small projects covering a variety of topics.
One thing to note, if you are looking to build a web server, learn Express, or building APIs, then this is not the talk for you. Although we will touch on these areas, this talk is aimed at exploring the other areas that Node.js can be valuable.
Key takeaways:
- Basics of Node.js and module loading
- Building Grunt plugins
- Creating simple command line tools
- Integrating C/C++ plugins
- If time allows how all of this can connect with hardware and the world around us.

View official listing on sxsw.com

Speakers
avatar for Chase Moody

Chase Moody

Founding Engineer, Localeur
avatar for Ashley Park

Ashley Park

Community Dev, Impossible Ventures


Saturday March 14, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 303-304

5:00pm CDT

Consumer Data: The Good, the Bad, the Not-So-Ugly
BIG DATA. INNOVATION. INTERNET OF THINGS. We have all heard these buzz words a million times and frequently see them make the headlines; consumers use the thing, the thing transmits data on the consumer back to the mother ship, company gathers data…but what does that company use that data for? It’s not sinister, Big Brother, or as annoying (ahem, banner ads) as many think. Margret Schmidt, TiVo’s Chief Design Officer and VP of Design & Engineering will openly discuss how data is used for the greater good of the end user. Technology continues to develop at a rapid pace, and ultimately our devices and the companies that design them learn more and more about us. BIG DATA isn’t the scary concept people should fear – they just need help understand the how, why and for what. At SXSWi, Margret will talk to the importance of understanding the consumer through data for good - customization, predictive content and, ultimately, a killer, beautifully designed user experience.

View official listing on sxsw.com

Speakers
avatar for Margret Schmidt

Margret Schmidt

Chief Design Officer, TiVo
Margret Schmidt is TiVo's Chief Design Officer, and Vice President of Design & Engineering. She is responsible for the design and development of all domestic and international TiVo products, including DVR and set-top box software, and iOS, Android, and Web apps. Margret has been with... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon D

5:00pm CDT

Designing for Professional Users: A New UX Playbook
Any football fan will tell you: the plays run by high school teams would never cut it in the NFL. At the highest levels of the sport, playbooks are tailored to the skills of athletes who run faster, hit harder, kick longer, and throw with precision.
Designing software for expert users is no different. If you call your plays from the same UX playbook that you use for consumer apps, you will get creamed on the field.
What makes designing for professional users different from consumer users? What are the essential "plays" that must be in your Pro UX playbook if you hope to compete at this level? What are the anti-patterns that will draw penalty flags?
We believe designing for pros is a unique discipline that has been forgotten by the UX community. We invite designers who create software for professional users to join the huddle.

View official listing on sxsw.com

Speakers
avatar for Alan Baumgarten

Alan Baumgarten

Principal UX Strategy Lead, Sabre Airline Solutions
I am an interaction designer, user researcher, usability tester, instructional designer, professional writer, editor, teacher, photographer, outdoor enthusiast, friend, father, and husband.
avatar for Ben Judy

Ben Judy

Sr Interaction Designer, Intuit
Ben Judy is passionate about understanding the needs of people who use technology so he can design better systems that work well for humans. Ben designed and built his first web site in 1996. He has been practicing “professional-grade” user experience design since 2005. Ben has... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon C

5:00pm CDT

From Digital Sharecropping to Data Emancipation
Join us as we turn the lenses of art, technology and futures on the world of digital sharecropping and personal data freedom. Clicks, likes, spending, location, social circles, brands, driving speed, medical maladies…the intimate details of our physical and online lives are being harvested, aggregated and analyzed in the name of corporate profits. We are digital sharecroppers in the connected world. But what if we, “the users” could take back our data? What if it turns into a big data party with an ecosystem of apps where normal folks benefit? Forward-thinking companies large and small will be the ones to share all the data collected with their users. Social pressure will reward those who authentically share data with their customers, and punish companies who stubbornly stay silent and stalk their users for profit. A data artist, a futurist, a technologist and a policy maker will explore how we turn this upside down and propose a completely different data privacy future.

View official listing on sxsw.com

Speakers
avatar for Gene Becker

Gene Becker

Sr Dir UX Technology, Samsung Research America
Gene Becker (@genebecker) is Sr Director of UX Technology & Strategy at Samsung, developing next-generation experiences for mobile humans. Previously at HP laboratories, Gene led research in context-aware mobility & ubiquitous computing, launched an early utility/cloud services business... Read More →
avatar for Laurie Frick

Laurie Frick

Data Artist, FRICKbits
avatar for Julia Lane

Julia Lane

Institute Fellow, American Institutes for Research
avatar for Mike Liebhold

Mike Liebhold

Sr Researcher, Distinguished Fellow, Institute for the Future
As a senior researcher and distinguished fellow at IFTF, Mike researches and disseminates information about the technological underpinnings of tomorrow’s world, including the mobile web, immersive media, and context-aware and ubiquitous computing. With a deep background in information... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon B

5:00pm CDT

Green Screen UX: Designing For Context
Creating a scene on a green screen takes several things into account such as who the actors are, where they’re placed, and what they are doing. All of this creates the context for the scene. The same principles can be applied to designing UX. We’ll look at three specific types of context I call Person, Place, and Problem and draw the parallels between green screen cinema and UX design. Examples of good and bad implementations of these types of context will be examined and we'll explore what these stories mean to UX. Attendees will walk away knowing how to look at their designs like a green screen and design for great context in their UX.

View official listing on sxsw.com

Speakers
avatar for Justin Smith

Justin Smith

Sr UX Architect, Cartoon Network


Saturday March 14, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon A

5:00pm CDT

Mentor Session: Andrew Eisenberg
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Andrew Eisenberg

Andrew Eisenberg

Partner - Patent Attorney, Lee & Hayes LLC
Andrew is a partner and patent attorney with Lee & Hayes, as well as a former general counsel and programmer. Andrew is also a named inventor on three issued patents 8,565,458, 8,582,790 and 8,611,570. Andrew is primarily engaged in the development of strategic intellectual property... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos I

5:00pm CDT

Mentor Session: April Chang
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
AC

April Chang

VP of Engineering, Eventbrite
April Chang, VP of Engineering at Eventbrite, the global self-service ticketing platform and events marketplace. Formerly on the engineering leadership team at PayPal, Yahoo!, and Sun Microsystems.


Saturday March 14, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos I

5:00pm CDT

Mentor Session: Jeff Zwerner
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Jeff Zwerner

Jeff Zwerner

VP of Design, Evernote
Jeff leads the design and development of products and experiences that extend Evernote into the physical world. Prior to Evernote, Jeff served as SVP of Brand Design at Palm, Inc. where he oversaw all global advertising, marketing and communication functions. Before Palm, Jeff was... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos II

5:00pm CDT

Mentor Session: Nathan Hanners
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Nathan Hanners

Nathan Hanners

Product Manager, Unity Technologies
Nathan Hanners has been designing products for nearly 20 years. Before getting his B.F.A. in Design from the University of Texas at Austin, he worked at local design agencies, ad agencies, and game development studios. Since then he's led design teams at startups and e-commerce organizations... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos III
 
Sunday, March 15
 

9:30am CDT

Five Tips to Be a Design’s Surrogate, Not Parent
Behind every design is a creator who breathed it into existence and nurtured it to maturity. But these creators don’t always know their role in the design cycle; many work on contract, and loving a design while knowing when it’s time to cut the cord can be the trickiest step in the process. Because transferring custody can leave a brilliant design without a rudder, taking steps to ensure its survival after your departure is essential to returning ownership to the parent company.
Ben Jordan, VP of Customer Experience at InVision, will discuss what a designer's role is during this period, how to work oneself out of the project gracefully, and how to be a surrogate instead of a parent to a design. Ben will use practical and real-life examples to help designers facilitate seamless transitions of a project's ownership back to a client while still maintaining the design's integrity, accessibility and usability.

View official listing on sxsw.com

Speakers
avatar for Ben Jordan

Ben Jordan

VP of Customer Experience, Invision
Ben Jordan, VP of Customer Experience at InVision, has 15+ years of design and development expertise. At InVision, Ben’s enabled more than 350,000 designers and their teams to collaborate and prototype efficiently. He oversees the many details that form a robust customer experience... Read More →


Sunday March 15, 2015 9:30am - 10:30am CDT
JW Marriott Salon B

9:30am CDT

Inclusive UX in a Rapid Development World
Rapid application development processes need to include accessibility enablement. Accessibility is about empowering a wider audience of people who interact with technology. Are you stuck in a waterfall process, moving to agile, or implementing continuous delivery and not sure where accessibility fits in? We will share industry insight and guidance to help you integrate accessibility into the design and software development process. The framework used to structure, plan and control the process of developing technology can be a sequential design process commonly referred to as the waterfall approach, an agile approach with shorter development sprints or a more rapid continuous deployment approach. For each of these software development methodologies, we recognize the importance of integrating accessibility into the development process and explore the best ways to deliver the most accessible, reliable software releases through design, build, test, and deployment automation.

View official listing on sxsw.com

Speakers
avatar for Susann Keohane

Susann Keohane

IBM Accessibility Lead Consultant, IBM
Susann Keohane is the IBM Accessibility Consultant for IBM Research. Her primary role is to help drive accessibility standards into IBM corporate policy and provide guidance for IBM solutions to meet current and emerging accessibility requirements. She is a member of the IDPF standards... Read More →
avatar for Mary Jo Mueller

Mary Jo Mueller

IBM Accessibility Standards Program Mgr, IBM
Mary Jo Mueller is the IBM Accessibility Standards Program Manager and is in IBM Research. Her primary role is to influence and monitor the development of worldwide accessibility standards and government policies and regulations. In addition, she is an accessibility expert with over... Read More →


Sunday March 15, 2015 9:30am - 10:30am CDT
JW Marriott Salon D

9:30am CDT

See What I Mean:The Language of the Body
As designers, we are lucky enough to get to interact with many different types of people during the course of our work. We observe people using technology and proposed design solutions. While working on our projects, we collaborate directly with our team, clients, and stakeholders to bring a solution to life. All of this interaction exposes us to lots of body language. The language of the body offers up many hints and insights into what people are thinking and feeling. It's been said that our bodies tell us what is really on our minds, and it’s important to know not only what others might be telling you but what you could be telling them.
It's important for designers to have a fundamental understanding of body language and what are key signs to look for when interacting with users or project teams. There are key patterns that, when observed correctly, can tell you if someone is supportive of your idea, hiding their true feelings, or simply sitting back and daydreaming the meeting away.

View official listing on sxsw.com

Speakers
avatar for Brad Nunnally

Brad Nunnally

UX Solution Architect, Perficient XD
Brad Nunnally is a User Experience Architect at Perficient XD and a co-author of “Designing The Conversation: Techniques for Successful Facilitation” for New Riders (Voices That Matter). During his career, Brad has worked with clients spanning almost every major industry, mostly... Read More →


Sunday March 15, 2015 9:30am - 10:30am CDT
JW Marriott Salon A

9:30am CDT

Style Frameworks: Creating Collaborative Standards
It has been argued that UX styles and standards are just a seductive fantasy. No matter what we do, our carefully-crafted style guides and libraries seem inevitably doomed -- sacrificed to one-off solutions pushed live in the name of "Agile." Existing guides become obsolete, so new ones must be created.
This session introduces Style Frameworks, a new standards format designed to break this cycle. Style Frameworks consolidate visual and coding standards from marketing, user experience and engineering into a single, unified source supported by the entire company. The conversation will include a step-by-step walkthrough of everything needed to create and effectively maintain a Style Framework. Attendees will be provided a link to download a sample Style Framework they can freely modify and implement right away.

View official listing on sxsw.com

Speakers
avatar for Marti Gold

Marti Gold

Managing Dir, UX Experience, Tonic3
Marti Gold is the Managing Director of User Experience for Tonic3, the UX division of W3 Digital Agency. With international headquarters in Buenos Aires, the agency's current global client list includes Citi, McDonalds, Disney, and Accenture. Formerly the Creative Director for Travelocity... Read More →


Sunday March 15, 2015 9:30am - 10:30am CDT
JW Marriott Salon C

11:00am CDT

Beyond The Shelf: Power of Intelligent Packaging
As the line between physical and digital continues to erode, brands have the opportunity to re-examine the concept of packaging. Where does it start and stop? What could intelligent packaging tell you if it knew more about you? Could it learn or morph its form and content based on its location? Join Resource/Ammirati CTO Dan Shust on a look at the possibilities as we enter the era of the digital die line.

View official listing on sxsw.com

Speakers
avatar for Dan Shust

Dan Shust

CTO, Resource
As the VP of Innovation at Resource and leader of the company's ResourceLAB, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His unique blend of creative, business and technical experience makes him a favorite among clients... Read More →


Sunday March 15, 2015 11:00am - 12:00pm CDT
JW Marriott Salon A

11:00am CDT

Designing the UI for the Internet of Things
This presentation will describe the unique opportunities, challenges, and considerations of designing and developing voice interfaces for increasingly intelligent, aware and variably sized form factors and applications - including wearable devices, home automation solutions, smartphones, gaming and personal health applications and more. Specifically, we'll focus on two key components of the design and development process: Decisions that affect the type of voice technology needed to support the voice interface (and how deeply integrated it will be), and decisions that affect how end users understand, perceive, and interact with the voice interface – and how it behaves in return.
Voice interfaces have the potential to significantly enhance the way that we communicate and interact with technology. Talking to our appliances and other devices? What seems like achievable fantasy will only be possible through thoughtful design principles that serve both the person and the device.

View official listing on sxsw.com

Speakers
avatar for Tim Lynch

Tim Lynch

Design Lead, Mobile and Consumer Devices, Nuance Communications
Tim Lynch leads design for Nuance Communications' Mobile and Consumer group. A visual and user experience designer with fifteen years of industry experience, he heads a team of interaction, voice, and visual designers, with a focus on the holistic design of mobile, automotive, in-home... Read More →


Sunday March 15, 2015 11:00am - 12:00pm CDT
JW Marriott Salon B

11:00am CDT

Humanizing Data: Bridging UX Research and Analytics
The rise of big data is changing the way many of us design products, as we rely on increasingly data-driven tools and analysis in place of more traditional user-centered techniques like usability testing. But big data only tells us part of the story, often revealing behavioral patterns but failing to capture the emotions and attitudes that shape those behaviors. How can data analysis and UX research work together to tell a more complete story, bridging the precision of data with the empathic value of research?
In this talk, the leaders of Etsy's UX research and analytics team will share some of their experiences, and invite participants to offer their own perspectives into how researchers and analysts can best work together to inform each others' work.

View official listing on sxsw.com

Speakers
avatar for Nellwyn Thomas

Nellwyn Thomas

Dir of Analytics, Etsy
At Etsy, Nell leads a team of data analysts who partner with product, marketing, and engineering to scout, build, instrument and improve Etsy’s product portfolio. Before Etsy, she worked on analytics and product teams at two small NYC start-ups. She is a graduate of Harvard College... Read More →
avatar for Alex Wright

Alex Wright

Director of Research, Etsy
Alex Wright is the Director of Research at Etsy and the author of Cataloging the World: Paul Otlet and the Birth of the Information Age (one of the New Yorker's "Books to Watch Out For" in 2014). He also teaches courses in user research and design history at the School of Visual Arts... Read More →


Sunday March 15, 2015 11:00am - 12:00pm CDT
JW Marriott Salon C

11:00am CDT

Mentor Session: John Goff
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for John Goff

John Goff

Creative Director, Argodesign
John's career started almost 20 years ago while he was finishing his art degree at the University of Arkansas at Little Rock. He describes his first job as a lesson in HTML and Photoshop at a time when so little was known about the potential of the web. Since then he has worked for... Read More →


Sunday March 15, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos III

11:00am CDT

Mentor Session: Rob Corradi
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Rob Corradi

Rob Corradi

Design Dir, The App Business
A hands-on Creative and Design Director with 20 years experience in digital; web, apps, games, branded content and more for entertainment, lifestyle, leisure and education markets. Now Design Director at mobile service design specialists, The App Business, Rob previously founded London's... Read More →


Sunday March 15, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos III

11:00am CDT

The Principles of UX Choreography
Rebecca Ussai of R/GA and Legendary Animator Glen Keane share how the 12 Principles of Animation can change how you approach UX design. Rebecca will explain how to practically integrate the principles into UX design to result in what is called UX Choreography that creates an user experience that is both realistic and emotional.
Glen Keane is best known for his work at Walt Disney Animation Studios for feature films like The Little Mermaid, Tarzan, Beauty and the Beast, and Tangled. He will show how these principles informed his latest Google Spotlight project, Duet and how technology has created a new paradigm of storytelling.
Together, they deliver a new theory on how the 12 Principles of Animation can guide the most important moments of user experience design.

View official listing on sxsw.com

Speakers
avatar for Glen Keane

Glen Keane

Dir & Animator, Glen Keane Productions
A 38 year veteran of Walt Disney Feature Animation, Glen Keane is most noted for creating and animating such legendary Disney characters as Ariel, Aladdin, Pocahontas, Beast, Tarzan, and Rapunzel. In the spring of 2012, Glen decided to leave Disney Studios in pursuit of further artistic... Read More →
avatar for Rebecca Ussai

Rebecca Ussai

Sr Experience Designer, R/GA
Presenting "The Principles of UX Choreography" together with Disney Legend, Glen Keane


Sunday March 15, 2015 11:00am - 12:00pm CDT
JW Marriott Salon D

11:00am CDT

Building Responsive Websites Without Code
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Knowledge of building websites in HTML & CSS is nice, but not required.
What to Bring:
A laptop with the latest version of Chrome browser installed.
The complexity of designing websites for the mobile age is ever increasing. Designers and developers alike need tools that speed up their process and improve their efficiency. In this workshop, we take a look at one particular solution, Webflow, that helps designers and developers create responsive websites without knowledge of code. We’ll dive deep into the problems plaguing web design in 2015, and look at how we can use next-generation tools to our benefit.
At the end of this workshop, you will:
1. Realize that building your own custom website does not require code.
Learn the basic concepts of web design by learning how to use Webflow through a step by step course, complete with all course materials so you can get your hands dirty, or sit back and watch.
2. You will learn that building for the web is for people of all backgrounds, not just professionals with coding experience.
3. Learn about why building websites is a skill that is necessary for people of all roles in business.
4. Get a sneak peek at a revolutionary feature Webflow has been building that will blow your socks off...
Schedule
00:00-00:15 - Introduction to Web Design problems in 2015, and discuss the increasing complexity of building for the web.
00:15-00:30 - Review of the current tools in the landscape, and their approach. Introduce Webflow and review it’s capabilities
00:30-01:15 - Start workshop session. We will give users a step by step walkthrough complete with pre-built Webflow sites that they will be able to clone themselves so they can follow along. Step 1: Layout of a website and class styling.
BREAK
01:25-02:00 - Continue Workshop session: Step 2: Slide, Forms, Mobile Design
02:00-02:30 - The future of Web Publishing

View official listing on sxsw.com

Speakers
avatar for Bryant Chou

Bryant Chou

Co-Founder, CTO, Webflow
After building phone chargers powered by sewing machines in rural India in 2007, Bryant started working in consumer software at Intuit in 2008. After successfully developing and launching Intuit's first enterprise SaaS product, Brainstorm in 2011, he started his first startup, Vungle... Read More →
avatar for Mat Vogels

Mat Vogels

Owner, Boulder By Design
Mat Vogels is a freelance designer located in Denver, Colorado. After graduating from the University of Colorado, Mat jumped straight into the world of tech, working at companies such as PaySimple and Webflow as both a designer and marketer. Everything changed after Webflow's capabilities... Read More →


Sunday March 15, 2015 11:00am - 1:30pm CDT
JW Marriott Room 303-304

11:00am CDT

Creative Listening Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prior experience needed - just be willing to tune in and listen.
What to Bring:
Bring your smartphone, as well as your favorite note-taking device (analog or digital - a notebook and a pen will do just fine).
Listening is hard. Information overload distracts and overwhelms us, preventing us from truly engaging with what we hear. During this hands-on workshop, IDEO designers share a few design-thinking methods that can be used as tools to make listening more creative, engaged, and fruitful. First prototyped at the Sundance Institute and the Aspen Ideas Festival, Creative Listening is a tangible set of habits that you can practice to unlock the potential of any listening experience to lead to new insightful ideas.
In this workshop you will learn:
- How to use your intuition like GPS for great ideas
- How to make your curiosity into a springboard for learning beyond expectations
- How to practice interpretation to boil oceans of information into digestible teacups
- How to find personal and professional inspiration in unexpected places
Over 2.5 hours, we will share stories from IDEO’s client work that inspired the Creative Listening toolset, practice using the tools together, and explore how the tools can spark creativity in your day-to-day life -- at SXSW and beyond.

View official listing on sxsw.com

Speakers
avatar for Nili Metuki

Nili Metuki

Design Researcher, IDEO
Nili Metuki is a Senior Design Researcher at IDEO New York. With a background in psychology, she brings deep understanding of human experience to the center of design projects, with a focus on service design, and digital experiences. She is driven by curiosity for people, products... Read More →
avatar for Anna Silverstein

Anna Silverstein

Mktg Specialist, IDEO
Anna Silverstein is a Marketing Specialist at IDEO New York, leading the studio’s Creative Connections and storytelling initiatives. During her tenure, she has coordinated salons, panels, installations, and workshops, working with collaborators such as 92nd Street Y, Aspen Ideas... Read More →


Sunday March 15, 2015 11:00am - 1:30pm CDT
JW Marriott Room 301-302

12:30pm CDT

Behind the Wireframe: UX Leadership Secrets
Learn UX Leadership secrets to empower your team to do amazing things! As UX grows as a discipline, we need to rewrite the leadership handbook.
Our panel of top UX leaders will share techniques for getting the best out of your teammates, including balancing strengths, setting expectations, and giving feedback. We’ll explain how to establish and evolve a UX team over time by treating organizational design like a UX challenge. We’ll provide concrete techniques for navigating complex, engineering-driven organizations to make design a priority. We’ll discuss how to manage up, down, and across to balance blue sky design explorations with deliverables and execution.
We will also field audience questions.

View official listing on sxsw.com

Speakers
avatar for Alissa Briggs

Alissa Briggs

Dir of User Experience, Brigade
Alissa is Director of User Experience at Brigade, where she brings a strategic approach to crafting impactful and evocative user experiences. Previously, Alissa led the design of top-rated, multimillion dollar web and mobile apps at Intuit. She’s spoken at SXSW, UXPA, and Grace... Read More →
avatar for Raman Hansi

Raman Hansi

UX Researcher, Facebook
Raman Hansi is a UX Researcher at Facebook. She's a design thinker, data connector, thought provoker, and customer advocate by heart and trade. Her passion is to bridge technology with deep customer empathy and insights, and also loves to inspire and coach teams. Prior to Facebook... Read More →
SH

Steven Hillenius

UX Manager & Designer, NASA
Steve Hillenius is a UX Manager and Designer at NASA. He takes passion in understanding the complex world of space flight and distilling it down into minimalist usable interfaces. Steve leads a team that has designed software for astronauts, scientists, and engineers to control the... Read More →
avatar for PJ McCormick

PJ McCormick

UX Design Lead, Amazon
PJ makes applications, software, and products that are easy to use, effective, and powerful, and that produce meaningful results for their users--which always leads to meaningful results for businesses.


Sunday March 15, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon B

12:30pm CDT

DesignOps Skunkworks: Shoes for the Cobbler’s Kids
We’ve all worked at places where there’s never enough time to make sure that things are operationally done the “right way”—bills need to get paid, billable work needs to get done and takes priority, and hey, everyone deserves to have a life, too. Companies like Atari, Ford, Microsoft and Google, have accomplished great things by utilizing skunk works approaches. I’ve been fortunate enough to see some successes with skunk works, as well, and will share them so you can see how to apply the approach(es) to your own practice.
Way back in the 1940s, Kelly Johnson and his team of mighty skunks used their Skunk Works process to design—and build—a prototype jet fighter in 143 days. Kelly established 14 Rules and Practices for Skunk Works projects in order to help articulate the most effective way for his team to be successful in the projects that they worked on. We can also use skunk works to ensure that the Cobbler’s kids—operational areas of design—get shoes put on their feet.

View official listing on sxsw.com

Speakers
avatar for Russ Unger

Russ Unger

Dir, Experience Design Center of Excellence, 18F/GSA
Russ Unger is an Experience Design Director in Chicago where he leads teams and projects in design and research . He is co-author of the books “A Project Guide to UX Design”, “Designing the Conversation”, and “Speaker Camp." Russ is also working on a book on guerrilla design... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon A

12:30pm CDT

Discuss Design Without Losing Your Mind
Getting feedback from clients, teams, and stakeholders can be terrifying. We’ve all had our designs berated during painful meetings that result in nothing actionable or useful.
Well wipe your brow, because critiques—and the language for discussing design—are an important part of our growth as designers. After all, progress comes from understanding why something is the way it is, then examining how it meets or doesn’t meet desired goals. By understanding what critique is and how it relates to the "feedback" we so often ask for aids all team members, not just designers in becoming better communicators and collaborators.
So if overcoming an endless barrage of opinions has thwarted your design progress in the past, then this talk is a must-attend. Get the techniques to make critique a positive experience for everyone involved.

View official listing on sxsw.com

Speakers
AC

Adam Connor

Design Dir, MadPow
Adam has spent over a decade in the User Experience Design world. As an Experience Design Director with Mad*Pow in Portsmouth, New Hampshire, Adam combines his interaction design experience with his background in Computer Science, Film and Visual Design to create effective, efficient... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon C

12:30pm CDT

Magical UX and the Internet of Things
"What if this thing was magic?" Designing for the internet of things means blessing everyday objects, places, even people with extraordinary abilities—requiring designers, too, to break with the ordinary. Designing for this new medium is less a challenge of technology than imagination. Sharing a rich trove of examples, designer and author Josh Clark explores the new experiences that are possible when ANYTHING can be an interface.
The digital manipulation of physical objects (and vice versa) effectively turns all of us into wizards. Sling content between devices, bring objects to life from a distance, weave "spells" by combining speech and gesture. But magic doesn't have to be otherworldly; the UX of connected devices should build on the natural physical interactions we have everyday with the world around us.
The new UX must bend technology to the way we live our lives, not the reverse. Explore the values and design principles that amplify our humanity, not just our superpowers.

View official listing on sxsw.com

Speakers
avatar for Josh Clark

Josh Clark

Principal, Global Moxie
Josh Clark is a designer specializing in multi-device design, strategy, and user experience. He's author of four books, including "Tapworthy: Designing Great iPhone Apps" (O'Reilly, 2010) and the forthcoming "Designing for Touch" (A Book Apart, 2015). Josh's agency Global Moxie offers... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon D

12:30pm CDT

Mentor Session: Andre Briggs
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Andre Briggs

Andre Briggs

Sr Software Engineer, Microsoft
Andre Briggs is a senior developer at Microsoft. Andre implements strategic high priority projects that address the challenges of competing in the fast paced applications and services industry.


Sunday March 15, 2015 12:30pm - 1:30pm CDT
Courtyard Marriott Brazos I

12:30pm CDT

Mentor Session: Navin Prasad
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Navin Prasad

Navin Prasad

Prod Designer, Netflix


Sunday March 15, 2015 12:30pm - 1:30pm CDT
Courtyard Marriott Brazos II

12:30pm CDT

UX and Data Meet Up
The UX + Data Meetup is an opportunity for all types of User Experience data manipulation, analytics and data visualization pros to get together for an informal, relaxing meet -and- greet. Come meet like-minded practitioners, designers, developers, researchers, product leads, recruiters, companies and startups both seeking and providing ux and data analytics services in a low-key gathering focused on networking. It's a meeting of the minds where all UX and data fanatics are welcome

View official listing on sxsw.com

Speakers
BM

Beverly May

Exec Dir, The User Experience Awards
Beverly has over 17 years’ experience in digital and is a UX & Data senior practitioner and community leader. She is the founder of Oxford Tech + UX, a data-driven UX & strategy agency; President of NYCCHI, NYC’s largest and oldest UX group; and Executive Director of the International... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 509

3:30pm CDT

At a Glance: How Does Type Impact Your Daily Life?
According to the 2013 Meeker Report, the average person checks their smartphone 150 times a day. Now imagine a world where all your devices have a screen and browser access–your car dashboard, fridge, even your toothbrush. In the near future, it's likely that your eyes will be darting from one device to the next to check the weather, traffic and a reminder that you’re low on milk. There is no question that screens are becoming pervasive, connecting you–at a glance–to the things that matter most. What many people never think about is how type on screens influences their experience. Join Dr. Nadine Chahine, Monotype legibility specialist, and MIT AgeLab scientist Bryan Reimer as they share research on the role of type in glance-based reading environments. Type is the behind-the-scenes star of the digital display experience. Cast in the wrong role it may fail at its task. Learn how this will impact the future of device screens and best practices for choosing the right typefaces.

View official listing on sxsw.com

Speakers
avatar for Nadine Chahine

Nadine Chahine

Monotype Arabic & Legibility Specialist, Monotype
Dr. Nadine Chahine is an award winning Lebanese type designer working as the Arabic Specialist at Monotype. She has an MA in Typeface Design from the University of Reading, UK, and a PhD from Leiden University, The Netherlands. Nadine’s research focus is on eye movement and legibility... Read More →
avatar for Bryan Reimer

Bryan Reimer

Research Engineer, MIT
Bryan Reimer, Ph.D. is a Research Scientist in the MIT AgeLab and the Associate Director of The New England University Transportation Center at MIT. His research seeks to develop new models and methodologies to measure and understand human behavior in dynamic environments utilizing... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon D

3:30pm CDT

Mentor Session: Jared Schwartz
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Jared Schwartz

Jared Schwartz

Dir of Strategic Innovation, Beaconfire Consulting


Sunday March 15, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos III

3:30pm CDT

Need for Speed: Optimizing the User Experience
The web has gotten fat and slow. The average web page is now a bloated 1.7MB and takes over 5 seconds to load (longer on mobile). Why? Designers have taken the prevalence of fast broadband as an excuse to load up web experiences with large image carousels, intricate sharing widgets, and oodles of video. However, data-intensive design frills come with substantial but unaccounted costs.
This talk will explain how we can battle page bloat and improve user satisfaction, increase conversion and revenue, improve sustainability, and ensure inclusivity.
Agenda:
1. A look back at the history of web design trends and how they have led to poor performance.
2. How to benchmark speed and how to identify a sites fatty tissue.
3. Approaching performance from the full stack of design, from strategy onwards.
4. Web design cliches that slow you down, and how to avoid them.
5. What will speed look like? How art direction will have to change to ensure speed in the post-Retina world.

View official listing on sxsw.com

Speakers
avatar for James Christie

James Christie

Sr Experience Designer, MadPow
Former British expat turned newly-minted American citizen, James Christie is passionate about creating excellent and accessible experiences, grounded on research, usability and performance. James loves to work directly with clients - sketch pad in hand - ready to collaborate on new... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon A

3:30pm CDT

Socks, WTF? Or, Taking Your Digital Brand Physical
The chasm between designing digital and physical products is rapidly closing. Within the next decade, everyday objects will be some level of “smart” and no successful digital product will be launched without thought to how it plays in the physical world. Now is not a minute too early to be thinking about what your user experience might feel like on either side of the digital/physical gap.
Jeff Zwerner leads the Evernote team exploring the physical expression of the company’s brand and apps. Starting with an exercise in creating a pair of socks to launching a physical goods marketplace with Evernote-ready Moleskines and hyper-organized commuter bags, he’s challenging the company to think both big picture and in micro-detail about creating user experiences that seamlessly span digital to physical.
This discussion is crafted for product and design folks and will deliver real-life, practical advice for creating a dual-minded design culture that solves for futuristic challenges now.

View official listing on sxsw.com

Speakers
avatar for Jeff Zwerner

Jeff Zwerner

VP of Design, Evernote
Jeff leads the design and development of products and experiences that extend Evernote into the physical world. Prior to Evernote, Jeff served as SVP of Brand Design at Palm, Inc. where he oversaw all global advertising, marketing and communication functions. Before Palm, Jeff was... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon B

3:30pm CDT

Collaborative Sketching: Jumpstart Your Design!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed.
Through collaborative sketching, you can jumpstart the design process and bring better ideas straight into your initial wireframes than if you try to fly solo. In this two and a half hour long workshop, we'll take the first 30 minutes to learn the benefits and characteristics of effective collaborative sketching for the user experience. We'll take a brief break, then take the next 90 minutes to participate in practical group exercises to experience the value of sketching and the steps in its process first hand. We'll finish by discussing the results of our work and by reviewing tools you can use for sketching collaboratively or on your own.
Your key takeaways: Learn why sketching collaboratively is better than sketching alone. Learn the characteristics of a good sketch. Learn the 4-step process behind collaborative sketching.

View official listing on sxsw.com

Speakers
avatar for Robert Stribley

Robert Stribley

Assoc Experience Dir, Razorfish


Sunday March 15, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 301-302

3:30pm CDT

Inclusive AppRoom: Viewing Apps Through Disability
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
This is a beginner workshop. No prerequisites required.
What to Bring:
To get the most out of this workshop, participants should bring their own mobile device (iPad, tablet, etc.).
Walk a mile (or for 2 hours) in someone else’s shoes.
Have you ever increased the font size on your device? Adjusted the brightness? Used a stylus? Customized your apps so your favorites are a touch away, or used the hands free speech-to-text feature to send a message?

These innovative features that you find beneficial and convenient are necessary for providing access to mobile devices and apps for certain individuals with disabilities. Accessibility features not only provide access for the 1.2 billion people in the world with a disability, but they also improve the experience for all users.

Facilitators will demonstrate a variety of apps and features to help participants and developers consider the varied needs of the person who will be using the technology, rather than the device itself.
Participants will rotate through interactive “stations” to experience apps and mobile devices with new eyes--from the viewpoint of a person with a disability. Each ""station"" will explore a use case scenario, allowing participants to explore accessibility features and app functionality in a hands-on setting or with people who have varied needs and abilities (e.g. visual impairments, mobility impairments).
After a quick break, participants will learn strategies for the development and effective use of apps that can be used to target and improve skills for people with disabilities.
Takeaways:

Participants will gain a unique view on technology from the perspective of individuals with disabilities, as well as professionals and educators who support individuals with disabilities.
Participants will learn about different types of apps and technology and how the universal design features can benefit all users.
Participants will collaborate to consider best practices and strategies for the creation and effective use of technology for all users.

View official listing on sxsw.com

Speakers
avatar for Cristen Carson Reat

Cristen Carson Reat

Co-Founder & Program Coord, BridgingApps
Cristen Carson Reat is the co-founder and program coordinator of BridgingApps.org, a program of Easter Seals Greater Houston. BridgingApps helps parents, therapists, doctors, and teachers share information on how to use mobile devices like the iPad, iPhone, iPod Touch and Android... Read More →
avatar for Hannah Rosenthal

Hannah Rosenthal

Teacher & Consultant, Teaching2gether
Hannah Rosenthal is a New York University graduate with a decade of experience in inclusive education. She has served as a special education learning specialist, classroom teacher and co-teacher, and literacy director. Hannah is now the co-founder of Teaching2gether, an inclusive... Read More →


Sunday March 15, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 310-311

5:00pm CDT

Content First: Practical Joke or Ideal Jumpstart?
From responsive design we went to mobile first and content first. Which sounds very nice, but does it actually work? It was time to put the mantra to the test - and take content first literally in a real project, in the first ContentScrum. Only this time our multidisciplinary team didn’t demo working code or even designs. In 3 days we developped content strategy, structure, text, photos and illustrations. The goal: to create a prototype and test whether the content works for users. Before we thought of visual design or interaction elements like a menu!
This session shares experiences and shows results. Is content first an ideal start or a nice quote? Do you need the client? Is a prototype of only content possibe? Is 3 days enough? For what sites does it work? And how could you do it?
A session for site owners looking to create sites that offer real value to visitors, for designers who want to know what they’re designing and for content creators who like to be involved from day one.

View official listing on sxsw.com

Speakers
avatar for Martijn van der Heijden

Martijn van der Heijden

Strategist, Fabrique [brands design & interaction]
Martijn is an online strategist at the leading Dutch design agency Fabrique. Fabrique combines work for museums, like the award-winning Rijksmuseum.nl with assignments in (fashion) e-commerce, news & entertainment and education.


Sunday March 15, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon B

5:00pm CDT

Design in Tech Report
The hallmark of today’s most beloved technology products and services is a tangible balance of design and engineering that perfectly blends form and function. Whether it’s an innovative thermostat like Nest, a novel digital magazine like Flipboard or a new payment system like Square, design has emerged as an essential component in both consumer and enterprise technology products and as a sought-after discipline at tech startups. In the inaugural Design and Technology Trends Report, Kleiner Perkins Caufield & Byers Design Partner John Maeda will provide a data-driven examination of the intersection of design and technology, its implications and manifestations, providing insights and best practices on how to harness the power of both great design and powerful engineering. Maeda will draw on examples from his past experiences as the President of Rhode Island School of Design and the head of the MIT Media Lab, as well as his current role as Design Partner at venture capital firm KPCB.

View official listing on sxsw.com

Speakers
avatar for John Maeda

John Maeda

Partner, Kleiner Perkins Caufield & Byers
John Maeda is Design Partner at Kleiner Perkins Caufield and Byers, where he works with KPCB’s entrepreneurs and portfolio companies to build design into their company cultures. He served as the 16th president of Rhode Island School of Design (RISD) from 2008 through 2013, during... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm CDT
ACC Exhibit Hall 5

5:00pm CDT

Interconnected: The Future of the Experience Web
We’re in the middle of a digital evolution. In 10 years, we won’t recognize the current form factor of the website. Here’s why.
The first wave of the web was open: anyone could build a website and get found through search engines or social media. The second wave was mobile, leading entire nations to leapfrog the initial desktop -- and laptop-centric web. And we’ve just scratched the surface of the third wave: the experience web. It’s driven by internet-connected-everything, and it’s all around us. This third wave gives control to a few intermediaries -- particularly companies that own the entire experience. How can a local Indian restaurant deliver the right experience to a passenger in Google’s self-driving car? The key is mastering context and delivering personalized content to meet consumers where they are.
Dries Buytaert, creator of Drupal & Acquia co-founder, will discuss how we’ll interact with companies and each other in this freewheeling third wave of the experience web.

View official listing on sxsw.com

Speakers
avatar for Dries Buytaert

Dries Buytaert

Founder & Project Lead, Drupal/CTO & Co-Founder, Acquia, Acquia
Dries Buytaert is the original creator and project lead for the Drupal open source web publishing platform, used by 2% of the world's websites. Buytaert serves as president of the Drupal Association, a non-profit organization formed to help Drupal flourish.


Sunday March 15, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon A

5:00pm CDT

Letting Go: Building Tech for People
The role of design -- in its traditional definition -- is quickly blending into something more. Whether it’s the conception of a product, the physical and digital interplay between hardware and software or the ways we interact with a device, design has found a place next to C-level executives in the development process.
For the past seven years, James Park, CEO and Co-Founder of Fitbit, and Gadi Amit, the Founder of NewDealDesign have collaboratively designed Fitbit’s products. The merger of business and design perspectives transforms personalized technology. Design influences product development, and hardware and software are able to blend more seamlessly.
The redefining of design’s role is not just improving the collaboration between designers and CEOs; the effects are felt far wider. Devices become wiser; they fade into the background. Good, collaborative product design helps people connect and achieve things beyond what the technology itself allows.

View official listing on sxsw.com

Speakers
GA

Gadi Amit

Founder, Principal Designer, NewDealDesign
Gadi Amit is a San Francisco based designer behind some of the most iconic technology devices created over the last decade, including the FitBit line, Lytro Camera and Google’s modular Ara phone. The leader of NewDealDesign, Gadi was awarded the prestigious National Design Award... Read More →
avatar for James Park

James Park

CEO & Co-Founder, Fitbit
James Park is a serial entrepreneur with a passion for creating great products and companies. Fitbit is the third startup that he has founded. Previously, James was a Director of Product Development at CNET Networks, where he led product management, engineering, and design for Webshots... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon D

5:00pm CDT

Little Kids Are Not Stupid: Give Them Content!
What if young children could conduct research before they could read? This session details three criteria to make programs and apps more useful for young children trying to conduct research (project-based learning) without adult help. For developers, this means creating products that have specific kinds of content with a host of features made for sophisticated and tech-savvy pre-readers. For parents, this means having tech that supports children’s agency, develops curiosity and fosters a range of higher level thinking skills. For preK-2 teachers, this means having desperately needed technology for project learning so that even young children can learn about topics they are interested in without so much adult intervention. Currently, most programs & apps with significant content are text-based. Those that are not are primarily reward-oriented games with little content. This session identities 3 key criteria that enables pre-readers to gather significant content on their own.

View official listing on sxsw.com

Speakers
JK

Jennifer Keys Adair

Asst Professor, The University of Texas at Austin
Jennifer Keys Adair is an assistant professor of early childhood education at The University of Texas at Austin. Jennifer’s research focuses on increasing children’s school-based agency through technology, project-based instruction and other 21st century teaching/learning approaches... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon C

5:00pm CDT

Meet Up: Pinterest Engineering AMA
We've been building Pinterest since the beginning, and seen it grow up. It's been a tremendously awesome experience. We've learned a lot from the community and from our own successes and failures building the next generation of social networks. We want to share our experiences with the world.
Bring any questions! We'll start with discussion about the latest and greatest technologies we're building and why, and then open the floor to questions / discussion. In particular, we can talk about mobile dev, databases and caching, data engineering, big data, stream processing, spam fighting, and where we see the industry heading.

View official listing on sxsw.com

Speakers
avatar for Yash Nelapati

Yash Nelapati

Software Engineer, Pinterest


Sunday March 15, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 502-503

5:00pm CDT

Mentor Session: Brian Wallace
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Brian Wallace

Brian Wallace

Founder/Pres, NowSourcing Inc
Brian Wallace is the founder of NowSourcing, Inc., a infographic design and social media agency since 2005 serving everyone from startups to the Fortune 500 and everything in between. Prior to founding NowSourcing, Brian worked in a variety of technical and marketing environments... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos III

5:00pm CDT

Mentor Session: Lori DeBortoli
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Lori DeBortoli

Lori DeBortoli

SVP/Dir of Integrated Production, Edelman
Lori DeBortoli, SVP, Director of Integrated Production


Sunday March 15, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos III
 
Monday, March 16
 

9:30am CDT

Death to Passwords: Mobile Security Done Right
User authentication in mobile applications is a very common and integral use case. Implementing regular passwords is an easy solution for developers but comes with several pitfalls that impair user experience like (re-)entering passwords, the need to create a new unique password or even just the input of personal data on a flaky keyboard while registering a new account.
In this talk the security flaws and UX implications of passwords will be discussed and highlighted which different techniques exist that are able to offer a more mobile friendly flow. Highlighting authorization and authentication techniques like OAuth, OpenID Connect and even hardware features like Bluetooth Low Energy this talk will be interesting for anyone who's facing a situation where creating and storing user accounts matters.

View official listing on sxsw.com

Speakers
avatar for Tim Messerschmidt

Tim Messerschmidt

Head of Developer Advocacy, International, PayPal/Braintree
As a long time mobile and web developer, Tim channels his knowledge and experience as Braintree's Head of Developer Relation. He is passionate about startups and served as mentor at multiple incubators and accelerators. Prior to joining PayPal, Tim worked with Neofonie Mobile and... Read More →


Monday March 16, 2015 9:30am - 10:30am CDT
JW Marriott Salon A

9:30am CDT

Leading the Startup UX from 0 to 100 Days
Imagine you've left a prominent post as Principal Designer of a corporate UX team to become Director of UX for a 20-person startup with an unfinished product, scant customer base, and team of data scientists eager to showcase brilliance. That's my story and I'd like to share how I drove the creation of the core UX strategy to build a platform for design excellence in the startup. We'll look at the steps taken from Day One in terms of: Developing rapport with key leaders (Sales, Marketing, Engineering), Defining a set of pillars, Proposing a strategic framework, and Evangelizing design principles. In addition certain methods were applied including UX Audit, Customer Development, and Pixel Pushing. What worked, and what didn't in the first 30-60 day sprint? What's the trajectory for the next 100 days and beyond for a long-term company UX strategy? Learn more in this spirited, candid overview of one person's mission to "Deliver Beauty & Soul" to Big Data in a Lean, Agile startup context.

View official listing on sxsw.com

Speakers
avatar for Uday Gajendar

Uday Gajendar

Dir of UX, CloudPhysics
Uday Gajendar is currently Director of UX at CloudPhysics, a Big Data startup where he strives to bring beauty and soul to data analytics. Previously, Uday spent nearly 5 years as Principal Designer at Citrix, driving next-gen concepts and evangelizing the value of design thinking... Read More →


Monday March 16, 2015 9:30am - 10:30am CDT
JW Marriott Salon C

9:30am CDT

Mobile: How to Build Beyond the Phone
For many, mobile means portable technology – and for 1 billion people, that means smartphones. However, when we talk about what’s next in the space, it goes beyond the phone. Mobile will encompass anything that delivers you data on the go – from clothing with sensors that monitor health and activity to home devices that work together to serve up personalized content. This panel will bring together experts in mobile and social to discuss how their companies are building the next wave of user experience. They’ll touch on how consumer technology products will need to evolve as mobile takes on new meaning in the future. What do app makers need to be thinking about as we shift toward a world of wearables, smart homes and new devices? This panel will give us a look at how forming decisions, interacting, and understanding ourselves and others will change as mobile tech becomes even more ingrained in our lives.

View official listing on sxsw.com

Speakers
avatar for Kyle Ellicott

Kyle Ellicott

CTO/COO, Readwrite & Wearable World
avatar for Dash Gopinath

Dash Gopinath

CPO, if(we)
Dash is Chief Product Officer at if(we).
avatar for Stephane Marceau

Stephane Marceau

CEO & Co-Founder, OMsignal
Stéphane is co-founder and CEO of OMsignal, a VC backed, bio-sensing apparel company. He has been building technology and communication businesses for more than 15 years. He was co-founder andCEO of Theralive, a small firm specialized in mobile health applications and services, and... Read More →
SO

Sean O'Leary

EVP, Corporate Development, OMsignal
RS

Redg Snodgrass

CEO & Co-Founder, Wearable World
avatar for Grant Wernick

Grant Wernick

CEO, Weotta
Grant is an experienced leader and manager with over 15 years of experience building, mentoring, and retaining teams of talented individuals to achieve feats they did not know were possible. Grant has shown the ability to create an environment of collaboration where people challenge... Read More →


Monday March 16, 2015 9:30am - 10:30am CDT
JW Marriott Salon B

9:30am CDT

Web vs Mobile: The Continuous Delivery Difference
One of the hottest trends in software today is Continuous Delivery. Designed to help automate the release of software faster in the wake of more iterative and Agile practices, Continuous Delivery is often viewed as heavyweight and enterprise-centric only. At the other end of the enterprise spectrum is mobile app development. Here we have smaller teams moving quickly to bring innovation and value to the mobile experience, for consumers and business users alike.
During this session we will break down the lessons learned from Continuous Delivery in enterprise and web application environments, and center the discussion on how and why mobile app development is a completely different animal – from testing and automated workflow practices to the overall Continuous Integration process. You will not only get a better understanding of Continuous Delivery practices, but the nuances and best approaches for applying this emerging process improvement to the mobile app design and deploy framework.

View official listing on sxsw.com

Speakers
PD

Prathap Dendi

GM Ship.io, Ship.io
A coder-in-exile, Prathap is leading the charge at Ship.io where few hungry engineers and designers are making shipping beautiful mobile apps super simple. As General Manager for Ship.io and Vice President of business development at Electric Cloud, Prathap works with partners across... Read More →
avatar for Kevin Rohling

Kevin Rohling

Founder & CEO, CISIMPLE (now Ship.IO)
Kevin has a unique background in the startup space, having been involved with a number of early stage companies, including his role as the CTO of Breezy, and the Founder/CEO of CISimple (recently acquired, now Ship.io). He is a software developer and entrepreneur with vast experience... Read More →


Monday March 16, 2015 9:30am - 10:30am CDT
JW Marriott Salon D

9:30am CDT

Sketchnoting 101
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
A pen and an unlined notebook.
Are you using visuals to communicate your ideas? This skillset is not just for designers, but for anyone who explains, persuades, solves problems or changes minds.
Pictures are
*worth a thousand words
*better for communicating complex relationships
*fabulous for getting a group of people on the same “page”
*often more effective when not drawn by an expert
Graphics Say More, Faster
From infographics to strategy maps to graphic recordings of conferences and meetings, as our world becomes more information-rich and our understanding more complex and systemic, images engage, record and present interrelated conversations and systems.
Rule with Stick Figures
Hand-drawn visuals invite interaction and collaboration. And the hand that holds the marker controls the conversation. There's no better way to build your visual chops than through a sketchnoting practice.
If you believe that you can't draw well enough to communicate, this is the workshop for you. We'll begin by exploring common sketchnoting structures and then move into building a rich visual vocabulary using simple images you'll be comfortable drawing and sharing. You'll learn to easily draw simple faces and people to convey action and emotion.
In the second half of the workshop, we'll break down the listening and drawing practice into a clear set of steps. You'll learn tricks and techniques to make it all look good as you continue to develop your visual communication skills. We'll finish up with a sketchnoting practice in which you'll use all of your new skills to create an engaging, shareable sketchnote from a TED talk.
This Skill Will Transform Your Career.
Three key takeaways from the session will be:
*A clear understanding of the Sketchnoting process
*Tools and techniques to continue to develop your visual practice
*Personal confidence in your ability to draw your ideas
But Wait, There’s More
You’ll also receive two of my very favorite ""trick"" pens for polishing up your notes AND a visual metaphor quick reference.
Join us for this exciting entry into the world of visual thinking.

View official listing on sxsw.com

Speakers
avatar for Kate Hayward

Kate Hayward

Provocateur, Sticky Knowledge
An odd, magical combination of tribal experiences: visual thinking evangelist, inclusive facilitator, curriculum designer and inveterate writer. I stalk and lurk with big thinkers, people-people, geeks, ideologues and social provocateurs. Smart people rock my world. We have reached... Read More →


Monday March 16, 2015 9:30am - 1:30pm CDT
JW Marriott Room 310-311

9:30am CDT

Testing JavaScript Applications
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
To get the most out of this workshop attendees should have an intermediate to advanced understanding of HTML, CSS, and JavaScript, as well as some familiarity with Chrome Developer Tools. It will also be helpful to be have experience installing and using Node.js and npm modules.
What to Bring:
Please bring a laptop with your favorite text editor and Node.js installed, as we will be doing live coding in this workshop.
So you've finally taken the advice of your peers and started writing unit tests for your JavaScript. Now what happens when you write great tests, but then realize the application's features still don't work right? Or you increase the code coverage, but still don't get the quality your users expect. How much time is spent by your QA team running the same regression tests over and over again? Does the idea of performing a manual smoke test before each code commit make you want to run for the hills? All of these issues can be addressed with a better JavaScript testing approach.
Unit and functional tests are very closely tied to agile and behavior driven development (BDD) and this workshop will walk you through how to integrate testing best practices for a more reliable development process. It will also cover the various technologies used today such as Jasmine, PhantomJS, Selenium, and Cucumber to name a few, and how to integrate these into modern JavaScript applications.
The workshop will begin with an introduction to testing and why it's so important in modern JavaScript development. We will then move into specific technologies used for testing as well as approaches for writing tests in popular JavaScript frameworks.
This workshop will include some hands on coding to introduce topics as well as demos and code samples that can be used in your own projects.
By the end of this four hour long workshop you'll have learned:
- What is testing and why is it so important for JavaScript
- How does testing fit into Agile and BDD workflows
- What are the most useful technologies for setting up and executing tests
- Some approaches for writing tests in popular JavaScript frameworks (i.e. Backbone, Angular, React, etc.)
- Hands on practice writing your own tests

View official listing on sxsw.com

Speakers
avatar for Daniel Johnson

Daniel Johnson

Software Architect, OutLearn


Monday March 16, 2015 9:30am - 1:30pm CDT
JW Marriott Salon H

9:30am CDT

Intro to Ruby on Rails
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Participants should be knowledgeable and comfortable in the general ways the World Wide Web works. No pre-reqs, but some pre-course work in the command line would be good if you are not familiar. Ideally, understand how to navigate to a folder using the command line. Review these resources before class: - http://cli.learncodethehardway.org/book
What to Bring:
Preparation: - Laptop preferably a Mac but PCs and Linux welcomed. - Text editor, such as Sublime Text: http://www.sublimetext.com/ - Download/Install Ruby and Rails: http://bit.ly/ror-install
You’ve got a head full of ideas when it comes to creating a web app, but where do you start? In this workshop, you will learn the basics of programming in Ruby - enough to play around with arrays, hashes, control structures, and methods. You will also be able to build and deploy a simple Rails app (Twitter clone) to Heroku.
Section 1 - Ruby Basics (2.5 hours)
Break - (half hour)
Section 2 - Rails (4 hours)

View official listing on sxsw.com

Speakers
avatar for Brian Fountain

Brian Fountain

Instructor, General Assemb.ly
Brian Fountain is a creative technologist with a deep knowledge of narrative, programming and marketing. Recent projects include CouchCachet, Magic Story Maker and Run Sheldon! He has worked with brands such as BMW, Motorola, AllState and has over a decade of web and graphic design... Read More →
avatar for Alex Hint

Alex Hint

Software Engineer, XO Group
avatar for Oleksandr Hintsyak

Oleksandr Hintsyak

Software Engineer, XO Group


Monday March 16, 2015 9:30am - 6:00pm CDT
JW Marriott Room 307

11:00am CDT

How Potato Salad Killed/Saved Crowdfunding

Speakers
avatar for Zack Brown

Zack Brown

The Potato Salad Kickstarter Guy, The Case Foundation
avatar for Allyson Burns

Allyson Burns

SVP Communications, Revolution
avatar for Ryan Grepper

Ryan Grepper

Founder & CEO, Coolest Cooler
Ryan is part visionary, part mad scientist, and a passionate supporter of the DIY revolution. He’s the driving force behind The Coolest Cooler, and has been a full-time inventor and product developer since 2006, with multiple products successfully developed and licensed in several... Read More →
avatar for Gary Wohlfeill

Gary Wohlfeill

Dir of Mktg, Crowdrise
I'm the Director of Marketing at CrowdRise and work with partners to develop highly engaging and successful fundraising campaigns as well as developing the CrowdRise brand. Before CrowdRise, I was the Creative Director at Moosejaw, a multi-channel outdoor retailer that has been recognized... Read More →


Monday March 16, 2015 11:00am - 12:00pm CDT
ACC Next Stage

11:00am CDT

Data Design: Where Math and Art Collide
In February 2014, more than 50 data and design professionals from 14 different countries began collaboratively writing a free, open source e-book to explain important data and visualization concepts in simple language. Their goal was to create a conversational, in-depth resource for learning about information design in a world where most data analysts aren’t trained in design, and most designers aren’t experts in math or statistics. Great data visualizations combine these two disciplines and promote data accuracy, usability, aesthetics, and the science of visual perception.
In this advanced session, we’ll talk about some of the key topics in the book. We'll discuss the diversity of data types and data structures, and explore how the structure of your data affects your visualization options. You’ll learn which chart types work best for the specific insights you want to illustrate. We'll also cover core design principles that you should keep in mind when building data-driven stories.

View official listing on sxsw.com

Speakers
avatar for Trina Chiasson

Trina Chiasson

Co-Founder & CEO, InfoActive
Trina Chiasson is the co-founder and CEO of Infoactive, a web app that helps people make interactive infographics and data visualizations. She was a 2013-2014 Fellow at the Donald W. Reynolds Journalism Institute, where she organized and launched Data + Design, an open source e-book... Read More →


Monday March 16, 2015 11:00am - 12:00pm CDT
JW Marriott Salon A

11:00am CDT

Scala and Reactive Meet Up
There has been quite a hype around reactive application design lately in the Scala and Java communities around the world.
Applications are called reactive when they are event-driven, scalable, resilient & responsive: with the goal to deliver highly responsive real-time user experiences backed by scalable and fault tolerant services.
Meet up with Scala enthusiasts or beginners, evangelists of the reactive manifesto, functional programmers or other like-minded individuals to better understand the benefits around reactive programming, how to apply them to your needs and to discuss the challenges around it!
This is a great opportunity to brainstorm and discover how reactive application design can make your programming life more productive and how it will arm you to meet today's challenging demands for fast and super scalable web applications with minimal down-times.

View official listing on sxsw.com

Speakers
RP

Robert Preissl

Sr Platform Architect, Ticketfly
Robert Preissl, originally from Austria, joined Ticketfly in 2012 as a Platform Engineer to work on the massively parallel reserved seating engine.


Monday March 16, 2015 11:00am - 12:00pm CDT
JW Marriott Room 502-503

11:00am CDT

Secrets to Powerful APIs
In this session, you'll hear about what's new in API development from some of today's most popular APIs including GitHub, SoundCloud, IFTTT, and Dropbox. We'll discuss the design decisions we made with our APIs as well as what we're working on now. We'll debate the merits of RESTful APIs and whether we chose to develop SDKs for our APIs. We'll also discuss user authentication, privacy and security, and the OAuth protocol. It's important for APIs to work cross-platform so we'll discuss how we're working with both web and mobile APIs. Expect to hear a lot about what we're working on at the moment and where we see APIs going in the future.

View official listing on sxsw.com

Speakers
avatar for Jim Heising

Jim Heising

Head of Platform, IFTTT
Jim Heising is a full-stack software engineer and entrepreneur with 20 years experience in leading and building software products and companies ranging from eCommerce, to Mobile platforms, to the Internet of Things. Most recently Jim was the creator of the popular IoT messaging platform... Read More →
avatar for Neil Mansilla

Neil Mansilla

VP Developer Rel, Runscope
Neil Mansilla heads up developer relations at Runscope, the provider of mission-critical API monitoring, testing and debugging tools. Prior to joining Runscope, Neil was a developer product manager and lead evangelist at Mashery, where he helped dozens of enterprises with API design... Read More →
avatar for Erik Michaels-Ober

Erik Michaels-Ober

Developer Evangelist, SoundCloud
avatar for Wynn Netherland

Wynn Netherland

Developer, GitHub
Wynn Netherland has been building the web for nearly twenty years. With a passion for API user experience, he’s a prolific creator and maintainer of Ruby API wrappers. He now spends his days hacking on the GitHub API and is author of several books, most recently Sass and Compass... Read More →


Monday March 16, 2015 11:00am - 12:00pm CDT
JW Marriott Salon B

11:00am CDT

The Clean Up Crew: Maintaining the Monolith
There have been many talks from various startups about making the next evolutionary step in their engineering architecture. Topics from service oriented architectures to distributed databases are common. What is less frequently talked about is the brave individuals who must help maintain the legacy codebase during these times of transition. The clean up crew.
Our session will talk about how SoundCloud has moved from a monolithic Ruby on Rails application to a service oriented architecture. We will discuss the challenges of maintaing the monolith, how we determine extractable components, deal with capacity planning, and how we have dealt with organizational and communication issues as the number of teams and number of codebases grows within our engineering department. We will discuss how we extract less-than-ideal code in a responsible and timely manner.

View official listing on sxsw.com

Speakers
avatar for Edmund Salvacion

Edmund Salvacion

Backend Software Engineer, SoundCloud
avatar for Tom Stuart

Tom Stuart

Backend Software Engineer, SoundCloud


Monday March 16, 2015 11:00am - 12:00pm CDT
JW Marriott Salon C

11:00am CDT

Think Like an Animator: Motion on Android
Android interfaces are utilitarian to a fault. Due to a variety of issues, Android’s design is typically left in the wayside to its iOS brethren, leaving the unsuspecting Android developer to their own discretion in bringing a product to life in a different ecosystem.
Interfaces jump and pop around, flickering in and out on linear paths with little regard to a feeling of consistency or purpose. List views slam gracelessly into walls. Transitions between screens are chunky, aimless zooms. Even much of the much-touted “Material design” is clunky. It makes otherwise useful and nice looking apps feel confusing and second rate.
That means more confusion and less engagement among your users.
The solution: Android engineers need to become animators. We cover basic principles of Animation, how these can be applied to the Android platform, and how to work with designers (or on your own) to mock them up.

View official listing on sxsw.com

Speakers
avatar for Kevin Grant

Kevin Grant

Android Engineer, Tumblr
Kevin Grant is an Android Engineer at Tumblr, a creative blogging platform in New York City, where he focuses on application design, implementing the latest design and user interaction paradigms and pushing the boundaries of the Android framework.
avatar for Zack Sultan

Zack Sultan

Lead Designer, Tumblr
Zack Sultan works at Tumblr, where he designs such applications as Tumblr for Android and Tumblr.com: The Website. Occasionally, he makes logos and icons. Previously, he worked for agencies large and small, designing apps and other stuff for brands like Coca-Cola and Sephora.


Monday March 16, 2015 11:00am - 12:00pm CDT
JW Marriott Salon D

12:30pm CDT

HTML5: Tooling and Techniques Meet Up
Join members of the Chicago HTML5 Meetup, front-end developers, designers and UX professionals for a group discussion of the tools and techniques driving cutting edge user interface creation in modern web development.

View official listing on sxsw.com

Speakers
avatar for Mattie Langenberg

Mattie Langenberg

Principal/Lead Developer, Apervita
Mattie is an independent design and technology consultant in Chicago with 20 years of experience building front-end user interfaces for the web. He is also the lead organizer for the Chicago HTML5 Meetup, a growing community of over 1400 developers, designers and others interested... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 502-503

12:30pm CDT

Innovating Development of Cloud, Mobile and Social
Innovation is key to success for startups, enterprises & entrepreneurs. Developing products for cloud, mobile & social requires an agile & flexible approach. But what are the next big things going to be and where can you find a platform to develop and integrate them into your apps? This session will answer these questions and discuss design & agile development practices. Also, PaaS technology like IBM’s Bluemix that is defining next generation of innovation and entrepreneurship including Internet of Things & cognitive apps that enhance, scale, and accelerate human expertise by embedding Watson services and content through cloud based APIs. Nathan Vega, IBM’s Consigliere on Developer Engagement, & Moe Abdula, IBM VP of Cloud Strategy, will share with developers, entrepreneurs & start-ups how new approaches to development & new APIs and capabilities could radically change product/app definition, design, development and deployment for themselves and their clients.
Presented by IBM

View official listing on sxsw.com

Speakers
MA

Moe Abdula

VP of Cloud Strategy, IBM
avatar for Nathan Vega

Nathan Vega

Consigliere on Dev Engagement, IBM
Nathan Vega joined the IBM Bluemix team in 2014 with the primary focus of engaging the Bluemix developer community and providing relevant content that will help developers realize their ideas on the platform. Nathan joined the team after being a Market Manager and Strategist with... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
Radisson Town Lake Riverside Ballroom

12:30pm CDT

Mentor Session: Simon Erich
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Simon Erich

Simon Erich

Founder/Chief Creative Officer, SiteGoals LLC
Do you have an idea for a new startup business, app or game idea? Are you new to the creative services game? Take advantage of this opportunity to sit down with this serial entrepreneur and seasoned veteran of the creative agency world. Whether you want to talk business strategy... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
Courtyard Marriott Brazos I

12:30pm CDT

The Mobile UX Revolution - Magnificent or Meh
You could say mobiles are popular. Today there are more SIM cards than people on the planet, and SMS is the most popular form of written communication.
As the world moves to a mobile-first model for digital interaction, what does this mean for interactive design, and how can you ensure a joined up approach to user experience?
Our panel of mobile UX and design professionals will examine the creative, technical and operational processes around developing and deploying an innovative, holistic and future-proof mobile UX strategy.
We will look at the profound difference in porting desktop experiences to mobile, and compare this to designing mobile experiences from the ground up.
Real world use cases and case studies will be discussed, as will companies who have been pioneers in the field.
The panel will also look at which of today’s UX designs are delivering genuine innovation and value to consumers, and which are actually problems in search of a solution.

View official listing on sxsw.com

Speakers
avatar for Eamonn Carey

Eamonn Carey

Head of Digital, MHP Communications
Eamonn Carey has worked on digital strategies and projects with some of the biggest brands and organisations in the world. He is a regular speaker on innovation and technology at major conferences around Europe and the Middle East. He also acts as an mentor at TechStars in London... Read More →
avatar for Marie Glad

Marie Glad

Designer, Royal Sister
Royal Sister facilitates transformation and designs solutions for personal and professional empowerment within Design & Comms, Sustainability, Culture and Lifestyle.
avatar for Gabe Karp

Gabe Karp

Partner & Managing Dir, Siberia Europe
Gabe is Partner and Managing Director of Siberia Europe, an experience design firm that solves business problems with design thinking. He leads a London based team that works for a wide range of clients including startups and enterprise companies.
avatar for Oisin Lunny

Oisin Lunny

Sr Market Dev Mgr, OpenMarket
Oisin Lunny has been working in the creative and technology industries for over 21 years. First as part of the Hip-Hop collective “Marxman” who had a a UK top 30 hit, support slots with Depeche Mode & U2, and collaborations with Gangstarr & Sinead O’Connor before disbanding... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon B

12:30pm CDT

The Rise of the Creative Economy
Design has become a competitive advantage across industries and creatives have moved from the periphery to the center of the global economy today – an influential force planting the seeds for a creative revolution within corporations, at design-led start-ups, as entrepreneurs, as VCs, developers and more. In this session led by Adobe’s Scott Belsky, gain insights on the seismic shifts in creative careers and the unique challenges and opportunities that creatives face. Learn how to navigate this changing environment from experts in marketing your portfolio, scaling yourself as a business and managing your career.

View official listing on sxsw.com

Speakers
avatar for Scott Belsky

Scott Belsky

VP Prod & Community, Co-Founder of Behance, Adobe
Scott Belsky is Adobe's vice president of Mobile Products & Community and is head of Behance, the leading online platform for creatives to showcase and discover creative work. Scott co-founded Behance in 2006, and served as CEO until Adobe acquired the company in 2012. Millions of... Read More →
avatar for Justin Gignac

Justin Gignac

Founder, Working Not Working
Justin Gignac is the co-founder of Working Not Working, an invite-only, real-time network of the busiest, most talented and most sought after creatives in the business. Companies like Apple, Droga5, Wieden+Kennedy, The New York Times, IDEO and Google use Working Not Working to manage... Read More →
avatar for Emily Heyward

Emily Heyward

Partner, Red Antler
Emily began her career in advertising as a Strategic Planner, working on many top brands under General Mills and Procter & Gamble, as well as DeBeers, where she led research for all major brand initiatives and developed strategies for multiple launches. She started her career at D’Arcy... Read More →
avatar for Ryan Merkley

Ryan Merkley

CEO, Creative Commons
Ryan Merkley is CEO at Creative Commons, a global non-profit with chapters in over 80 countries. CC licenses are the global standard for sharing, with over 1 billion licensed works available online on nearly every major content platform. Prior to joining CC, Ryan was Chief Operating... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon D

12:30pm CDT

The Science of Happy Design
So much of the news about technology tells us that the Internet makes us anxious, our smartphones take us out of the present moment, and social media ensnares us in a dopamine loop. If you look at what makes people happy, rarely is an app or a website in the mix. Happiness, it seems, is not a screen.
Yet, delight is something of a holy grail. Clever, shiny, a little self-referential and certain to win hearts and minds. Of course, the sad truth is that most online experiences are just OK, and most sites and apps don’t make people very happy.
So what does make people happy? And how much does it matter anyway? Based on data from a large-scale study, combining online studies, interviews, and social experiments, this session will look at happiness online and the implications for the user experience. Come away from the talk with guiding principles for practicing happiness first design.

View official listing on sxsw.com

Speakers
avatar for Pamela Pavliscak

Pamela Pavliscak

Founder, Change Sciences
Pamela collects stories about how people engage with technology. Her work is part ethnography, part data science, part behavioral psychology.


Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon A

12:30pm CDT

What Snow White Can Tell You About Your Customers
Every company wants to be close to their customers. Get into their customers minds and understand their journey. Airbnb took an unorthodox approach to customer-centric product development. Inspired by the idea of story frames from Disney's Snow White, Airbnb visualized the entire customer experience for both host and guests throughout their journey. From that, we've been able to better understand the gaps in our product and create new opportunities. For example, we found that people wanted to better understand where they were going so we developed Neighborhood Guides, which helps to highlight local attractions for out-of-town guests.
This presentation will delve into practices to better understand customers, how to think about the customer experience, and how customer-mapping can influence product design.

View official listing on sxsw.com

Speakers
avatar for Joe Zadeh

Joe Zadeh

Head of Product, Airbnb
Joe Zadeh (a.k.a. "Joebot") is Director of Product at Airbnb, a community marketplace for people to list, discover, and book unique spaces around the world. Much of his efforts are focused on keeping engineering and design tightly integrated to enable world-class online and offline... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon C

3:30pm CDT

The Best Interface Is No Interface
Two years ago, Golden Krishna made waves with his keynote “The Best Interface is No Interface” at SXSW. Now, he’s back to read from his enthralling new book.

In an interface-driven world dominated by screens, it’s easy to get caught up looking for solutions in the confinement of a rectangle. Designer Golden Krishna is hoping to end this screen-based thinking.
Join Golden as he reads highlights from his upcoming book, "The Best Interface is No Interface” – originally an essay that went viral and led to an international lecture tour – that will challenge you to make beautiful technology that solves problems without using screens.
Don’t miss a unique and entertaining mashup reading from the book that design legend Donald Norman called “an irreverent crazy tirade” where the “irreverence is precisely what is needed today to get us out of the rut of bad, unintelligible, frustrating design.”

View official listing on sxsw.com

Speakers
avatar for Golden Krishna

Golden Krishna

Designer, Zappos Labs


Monday March 16, 2015 3:30pm - 3:50pm CDT
ACC Ballroom G

3:30pm CDT

A/B Testing at Scale: Minimizing UI Complexity
You heard that A/B testing enables you to take a data-driven approach to product design and development. So you start running a few experiments on your UI, then a few more. Suddenly, you’re hooked. Before you know it, you’re conducting many concurrent tests and your app is full of complex, difficult to maintain conditional logic.
This session will explore approaches for managing the unique challenges and complexity that multivariate testing brings to building and maintaining a product. Some of the questions we’ll discuss are:
- What is A/B and multivariate testing?
- How do I build multiple A/B test experiences?
- What are the engineering challenges that come with maintaining multiple, long-running A/B tests?
- How can I simplify the conditional chaos that comes with the complexity of A/B tests?
- What are some design patterns I can employ for HTML templates, CSS and JavaScript?

View official listing on sxsw.com

Speakers
avatar for Chris Saint-Amant

Chris Saint-Amant

Manager, UI Engineering, Netflix
Chris is a technology leader and software architect with over 15 years of consulting and product development experience. With broad expertise across design and engineering, he has done everything from usability testing and user interface design to web/mobile development and service... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon A

3:30pm CDT

Developer Dilemma: DIY Storage or Surrender Data?
Creating an app isn’t simple. Early in the process of designing the app, decisions have to be made around how app data will be stored, and for most developers the cloud is an obvious choice. At this point, developers need to make an important choice: invest time, energy and resources in creating their own DIY file systems that sits on top of public cloud infrastructure; or take the shortcut and use a cloud storage API, and surrender their users’ data to popular cloud storage services. In this session, Bitcasa CEO, Brian Taptich will outline the impact of this dilemma on the future functionality and user experience of an app, and also discuss why the next generation of apps will require better file systems that offer broad capabilities, performance, security and scalability, and most importantly, developer control of user data and experience.

View official listing on sxsw.com

Speakers
BT

Brian Taptich

CEO, Bitcasa
Brian Taptich joined Bitcasa as Chief Executive Officer in September 2013. Brian is a seasoned veteran in the venture-backed technology space and has a wealth of experience building strong and productive global teams and operationalizing vision. Prior to joining Bitcasa, Brian held... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon C

3:30pm CDT

Mentor Session: Rob Edgell
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Rob Edgell

Rob Edgell

Mgr Wearable Tech Dev, Fossil Group
Rob Edgell is the Manager of Development for Connected Accessories (Wearable Technology) at Fossil Group. A self-taught technologist, Rob has been developing and leading developers for over 10 years. He has a radically different perspective on integrating technology with design, driven... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos II

3:30pm CDT

Spatially Literate Design: Space, Place, and UX
If context of use should deeply inform interaction design, then why are designers still creating website-like experiences on mobile phones, or desktop-like experiences on interactive surfaces? The design community rallies around the fact that these experiences should be different, yet the specifics of how they should differ seems elusive. When it comes to designing truly context-appropriate experiences that are location based or site specific, design decisions must be made that are spatially literate: they intelligently incorporate the environment into the design, and the design uniquely belongs, or adapts to, the environment in which it is experienced. Moderated by Fast Company Co.Design's Mark Wilson, this panel will bring together speakers from the technology, architecture and design communities to dive deep into spatial literacy and how designers and developers can make experiences more relevant and meaningful through deeper understanding of environmental and user context.

View official listing on sxsw.com

Speakers
avatar for John Jones

John Jones

SVP Design Strategy, Fjord
As SVP Design Strategy at Fjord, John helps clients engage audiences in new ways with services that span mobile, web and physical spaces.
JK

Jennifer Kolstad

Regional Hospitality Dir, Gensler
An avid traveler and art enthusiast, Jennifer knows what it takes to create unique experiences. Exposure to a multitude of cultures and lifestyles allows her to apply a more holistic approach to her designs. As a Design Director for Gensler Dallas’ Lifestyle Studio, Jennifer brings... Read More →
avatar for Nathan Moody

Nathan Moody

Design Dir, Stimulant
Nathan Moody, co-founder and design director of Stimulant, has designed award-winning interfaces, interactions, illustrations, motion, and sound for over two decades, in almost every digital delivery medium and communication channel, for some of the world’s best known companies... Read More →
avatar for Mark Wilson

Mark Wilson

Sr Writer, Fast Company


Monday March 16, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon B

3:30pm CDT

Why Is Spec Creative so Wrong, But Feels so Right?
Somewhere along the line, doing speculative creative work for clients became the norm. In a perfect world we would just say no. We are all in agreement with this and yet we can’t stop. After several initiatives to make us all stop, maybe we should change the conversation. Is it possible to find a happy medium where we don’t devalue our work (and live with the guilt)? This session will discuss alternatives, client education, establishing limits and explore a space to the benefit of both agency and client.

View official listing on sxsw.com

Speakers
MG

Michael Griffith

Dir of User Experience, Bottle Rocket Apps
Michael Griffith’s philosophy is simple, “All I want to do is work with cool people and build cool stuff." Griffith has been designing new media for over 20 years and his understanding of information architecture, usability, accessibility and compliance sets him apart from traditional... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon D

3:30pm CDT

Pragmatic Security and Rugged DevOps Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Working knowledge of the command line and some basic level of programming.
What to Bring:
You need a laptop (mac or linux) that you can install software on and a github account.
Writing code that works is hard. Writing rugged code that can stand the test of time is even harder. This difficulty is often compounded by crunched timelines and fast cycles that prioritize new features. Add in evolving business needs and new technology and it becomes confusing to know what to do and how to integrate security into your application.
This workshop brings in some of the top developers and application security practitioners to help you ruggedize your end-to-end development lifecycle from code commit to running system.
Three Takeaways:
1. You will learn pragmatic approaches and tooling that will affect your development processes and delivery pipelines.
2. Armed with tools and ideas for monitoring your operational and runtime security.
3. You will walk away with code examples and tools that you can put into practice right away for security and rugged testing.

View official listing on sxsw.com

Speakers
MJ

Matt Johansen

Mgr, Threat Research Center, WhiteHat Security
JW

James Wickett

Sr Engineer, Signal Sciences


Monday March 16, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon G

5:00pm CDT

Cognitive Rehab: Designing Past Self-Delusion
Come explore the intersection of design and cognitive science. Learn how cognitive biases, logical fallacies, and misguided heuristics can derail your design process and undermine your product strategy.
Most of the time these mental phenomena help keep us alive and sane, but unknown and unchecked, they can wreak havoc on your decision-making process.
You'll learn how to spot these well-documented, cognitive landmines and how to avoid baking your cognitive shortcomings into research, design and product development decisions.
Has your business strategy fallen victim to the affect heuristic? Is the hindsight bias invalidating your research and user testing? Are you being held hostage by the sunk cost fallacy?
Come find out and learn how cognitive science can help you design past self-delusion.

View official listing on sxsw.com

Speakers
avatar for David McRaney

David McRaney

Science Journalist
I am an internationally bestselling author and journalist who created the You Are Not So Smart blog, books, and podcast.
avatar for John Romano

John Romano

Experience Designer
John Romano Experience Designer John is a user experience designer, author, teacher, and speaker who is passionate about finding and exploring other fields of study that have points of intersection with the field of design.


Monday March 16, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon A

5:00pm CDT

Don't Press That! Preventing the Next Black Hole
LabVIEW is a graphical programming platform that enables engineers and scientists at CERN, SpaceX, Lawrence Livermore National Labs and NASA. These individuals put scientific creativity first. How do we enable “non-designers” to make UIs that are just usable enough to not blow up the world or create the next black hole. Come find out how UX designers are empowering non-designers to create usable solutions to real-world problems.

View official listing on sxsw.com

Speakers
avatar for Darin Gillis

Darin Gillis

UX Lead, National Instruments
Darin Gillis is a Senior Software Engineer and User Experience Lead at National Instruments in Austin, Texas. Over the past 11+ years he has worked in development, management and design roles at NI. Most recently, he has helped to bootstrap a R&D Design team from 3 people to 20 people... Read More →
avatar for Jenica Welch

Jenica Welch

Sr Interaction Designer, National Instruments
Jenica Welch is a Software Group Manager and Interaction Designer at National Instruments. She is passionate about instilling a user-centered design approach in an engineering driven organization. Since she joined National Instruments’ UX team as an Interaction Designer in 2011... Read More →


Monday March 16, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon C

5:00pm CDT

Dramatic Readings by Programmers of Bug Reports
There is that disparity from a bug or error in a piece of a software to what’s really important in the big scheme of things: as time goes on, the importance of life grows while a bug report diminishes.
However, when they are submitted, that bug report is the world’s most important problem for that one person.
And, thankfully, that moment is captured in an issue queue thread for all time like a bug in amber.
It’s brought back to life by the programmers that may or may not have squashed the bug with dramatic flair.

View official listing on sxsw.com

Speakers
avatar for Sam Richard

Sam Richard

UI Architect Watson, IBM Corporation
[Sam Richard](http://snugug.com), better known as [Snugug](http://twitter.com/snugug) throughout the Internet, is a developer with design tendencies and a love of building open source tools to help with both. He is the author of [North](http://pointnorth.io), a co-founder of [SassConf](http://sassconf.com... Read More →
avatar for Christopher Schmitt

Christopher Schmitt

Chief Creative Officer, Heat Vision
Christopher Schmitt is the founder of Heatvision.com, Inc, an Austin-based new media publishing and design firm, and co-founder of Environments for Humans, a leader in web and mobile conferences.


Monday March 16, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon D

5:00pm CDT

Mentor Session: Tatiana Chapira
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Tatiana Chapira

Tatiana Chapira

Sr Instructional Designer, Google
Tatiana Chapira is a Senior Instructional Designer with Google's Global Learning Design, where she enjoys exploring innovative and effective ways to help people learn.


Monday March 16, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos II

5:00pm CDT

Tools of an Industrial Craftsman
In today’s ever connected world, user experience is the building block of a smarter, more contextualized life. The Industrial Internet is driving the physical world to a more efficient place, and more than ever people are interacting with the machines – from jet engines to wind turbines – around us. But this human-machine interaction is not possible without craftsmanship. This discussion will focus on how designers and developers are working together to create new trends and how technology and traditional craft can and will co–exist.

View official listing on sxsw.com

Speakers
avatar for Andrew Crow

Andrew Crow

Head Design, Uber
avatar for Greg Petroff

Greg Petroff

Chief Experience Officer GE Software, GE Software
Greg Petroff is general manager of the User Experience Center of Excellence for GE Software. The UX CoE is charged with elevating the quality of digital experiences created by GE for its customers. At GE, Mr. Petroff is leading efforts to define the human interface to the Industrial... Read More →
avatar for Kendra Shimmell

Kendra Shimmell

Managing Director, Cooper
Kendra is a Managing Director at Cooper. Her goal is to nurture and empower designers, to educate businesses on the value of design, and to provide the tools to integrate design at the core of business innovation, process, and decision-making.


Monday March 16, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon B

5:00pm CDT

What Will You Build with Watson on Bluemix?
IBM Watson, the cognitive technology that enhances, scales, & accelerates human expertise, is available to anyone through Bluemix, IBM’s PaaS. Watson's cognitive capabilities on Bluemix will enhance apps & help developers realize ideas not possible with today's systems.
Quick test, ask your phone “find anything but pizza restaurants”. Did you get back a list of pizza restaurants? Think about how we’ve been trained to keyword search. We have all been Google-fied & we may not even know it. Humans adapt their language, one that predates machines, to the limitations of a system.
But Watson is not a machine that lets us talk to it. It’s bigger, and that’s why this is a historic moment for developers, businesses & entrepreneurs. IBM is creating tools that can understand language, determine a personality portrait, expand concepts & more. In this session we will discuss & demo Watson Services on Bluemix & how developers can now embed these into their apps for unprecedented cognitive power.
Presented by IBM

View official listing on sxsw.com

Speakers
avatar for Swami Chandrasekaran

Swami Chandrasekaran

Executive Architect, CTO Office, IBM
Swami Chandrasekaran is as an Executive Architect and technical leader in the IBM Watson CTO Office. In this role, he sets & drives the technical agenda for cognitive computing, and works with customers on building IBM Watson-based cognitive, analytics & big data solutions. His team... Read More →


Monday March 16, 2015 5:00pm - 6:00pm CDT
Radisson Town Lake Riverside Ballroom
 
Tuesday, March 17
 

9:30am CDT

Innovation Principles and Practices
Rapid innovation lessons from the US military and NASA, based on my book FIRE (How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation - HarperBusiness, 2014). The book blends pop-culture and history with engineering insight and delivers funny, practical guidance to help innovators deliver best-in-class capabilities using minimal resources.
This core conversation will use stories about advanced tech development projects to introduce a set of practices and tools that foster high-speed, low-cost innovation. Particular emphasis will be placed on the nature and role of simplicity in organizational and technical design.

View official listing on sxsw.com

Speakers
avatar for Dan Ward

Dan Ward

Author, Dan Ward Consulting LLC
Dan Ward is the author of F.I.R.E.: How Fast, Inexpensive, Restrained and Elegant Methods Ignite Innovation (HarperBusiness, 2014). He served for more than 20 years as an acquisition officer in the US Air Force, where he specialized in leading high-speed, low-cost technology development... Read More →


Tuesday March 17, 2015 9:30am - 10:30am CDT
JW Marriott Salon C

9:30am CDT

Learn to Embrace Your Immutable Servers
Are developers and QA who are globally distributed on the same page in your organization? Are you spending too much time troubleshooting configuration issues instead of product issues? Do you find yourself saying, "But it works on my machine!”?
We were confronted with the same problems and want to share how we overcame these challenges.
Open source tools such as Vagrant, Packer and Docker allowed us to embrace the concept of immutable servers. Developers and quality engineers have evolved their processes over the years to become more collaborative and agile. Join this session to hear first-hand how to embrace open source tools across a globally distributed team.
A senior-level developer specialized in enterprise-scale software development tools will share his experience implementing continuous delivery within his engineering organization using state of the art tools while discussing the benefits (including real performance numbers), as well as the technical and cultural challenges.

View official listing on sxsw.com

Speakers
avatar for Nikhil Vaze

Nikhil Vaze

Sr Software Engineer, Electric Cloud
Nikhil Vaze is a Senior Software Engineer on the Electric Cloud engineering team. He is a full stack engineer and loves to hack on things. Nikhil holds a Bachelor of Science in Computer Engineering and Master of Science in Security Informatics from Johns Hopkins University.


Tuesday March 17, 2015 9:30am - 10:30am CDT
JW Marriott Salon A

9:30am CDT

Lessons Learned Building Web Apps With Go
Presentation covering what the software engineering team at Public Good Software – a social benefit enterprise in Chicago – has learned in the process of designing, building, and deploying a large web application written in the Go programming language. I will discuss how we use Go, what tools we have built to make our development cycle faster and more efficient, and discuss how we use key features of Go to make our applications unique.
Go is a relatively new language borne of Google in 2007. It has attracted a great deal of interest from programmers of all stripes, especially disaffected web developers seeking alternatives to popular frameworks like Ruby on Rails and Django. Go has experienced a significant upswing in popularity over the past 4 years: http://blog.golang.org/4years

View official listing on sxsw.com

Speakers
avatar for Chris Gansen

Chris Gansen

VP, Engineering, Public Good Software Inc
Chris Gansen is a pretty alright guy. During the day he wrangles nerds at Public Good Software to build technology to reinvent philanthropy and civil society. Prior to that, he lead a team to build volunteer organizing software that helped re-elect President Barack Obama to a second... Read More →


Tuesday March 17, 2015 9:30am - 10:30am CDT
JW Marriott Salon B

9:30am CDT

$1 Prototype: Modern Approach to Mobile UX Design
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have/be familiar with a mobile device.
What to Bring:
Pencil, 2 packs of sticky notes: 3x5 and 3x3.
Practical expert advice for Android Material Design & iOS7: start with questions and walk away with wireframes. This four hour long workshop will teach advanced aspects of $1 Prototype method to: (1) storyboard use cases (2) create sticky-notes wireframes for the core pages of your app (3) test your design with potential customers. All before writing a line of code! Advanced mobile design patterns + Lean Agile design principles. Distill the experience down to essentials, and re-invent your interface with mobile-first approach. Learn how to create the design that works by using cutting edge mobile design patterns (Transitions, Transparency, Multi-Touch/Motion, Faceted Search, Parallel Architecture, Voice, etc.) Practice designing advanced patterns (Image Recognition, NFC Mobile Wallet). Create immersive experience using lessons from popular mobile games like Angry Birds. Take on any mobile design challenge with confidence.

View official listing on sxsw.com

Speakers
avatar for Greg Nudelman

Greg Nudelman

CEO, Designcaffeine Inc
Greg Nudelman is a Mobile Experience Strategist and CEO of DesignCaffeine, Inc. For over 15 years he has helped his clients eBay, WebEx, Wells Fargo, PayPal, Safeway, Cisco, IBM, Associated Press and Groupon amass millions of satisfied customers.


Tuesday March 17, 2015 9:30am - 1:30pm CDT
JW Marriott Salon F

9:30am CDT

Large Drupal Projects
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
There are no hard prerequisites to this workshop, although participants who have managed site building projects before will benefit the most.
What to Bring:
There are no required materials, although a laptop for trying things out and taking notes.
The goal of this workshop is to have the participants take away:
* What developer workflow (git, code review) techniques can make a larger project successful
* Techniques for coordinating teams that are geographical dispersed among different organizations
* What scaling and performance issues are more likely to arise in a larger project, and how to anticipate and plan for them
* Planning for a maintainable codebase
* What advanced project management issues might arise from a large Drupal project
Our rough syllabus will be 40 minute sections broken up by short breaks:
I. Discovery, Planning, and Project Management
II. Developer Workflow and team management
III. Performance, Scaling, and maintainability
IV. APIs, platforms, and other big project technical areas
V. Transitioning to long-term support or ongoing development

View official listing on sxsw.com

Speakers
avatar for Robert Ristroph

Robert Ristroph

Technical Architect, Acquia
Robert Ristroph has been working in large scale Drupal sites since 2008. From a career in scientific computing (image recognition) and linux system administration he moved to working on some of the largest Drupal sites that have been built.
JS

Jenn Sramek

Sr Project Mgr, Acquia


Tuesday March 17, 2015 9:30am - 1:30pm CDT
JW Marriott Room 303-304

9:30am CDT

Learn To Program: Your First Lines of Code
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have basic working knowledge of working with Windows or Mac operating system.
What to Bring:
Bring Your Laptop. Would be helpful to have a text editor and Python installed. See https://www.python.org/downloads/
Coders aren't born -- They're made. Whether you're a startup founder looking to become more technically proficient, or a graphic designer wanting to add to your repertoire of skills, you can benefit from learning the basics of coding and software development. If you've always wanted to program, or work with programmers and want to understand their vernacular and process, then this session is for you.
Participants will be asked to code along with the instructor as the basic devices used in programming are reviewed. Using the Python programming language important programming concepts like variables, conditionals, data structures and objects will be reviewed and made understandable.
Coding is no longer an obscure skill relegated to the domain of software developers. Understanding programming basics is a literacy critical to all living in the digital world. This session will help you take your first steps toward learning to code.
Takeaways
• In this workshop, you will learn how to code and execute Python programs
• You will learn the 5 key components in programming languages: Input/Output, Variables, Conditionals and Loops, Data Structures and Functions
• You will learn how programmers use code to solve real world problems
• You will become familiar with the debugging process
• You will have independently written your own program by the end of the workshop
Workshop Schedule:
Section I: Hello World-- Writing Your First Program and Running it
45 Minutes
During this first section of the workshop we'll make sure your environment is ready so you can create and execute your first program.
Section II: Getting User Input; Variables, Expressions and Math
45 Minutes
You'll learn how to get input from the user, code with variables and do arithmetic within your programs
Break- 15 Minutes
Lab Exercise I: The Dog Years Calculator
15 Minutes
Section III: Making Decisions-- Conditionals and Loops, Data
Structures-- Lists, Tuples and Dictionaries
60 Minutes
We'll go over how a program makes decisions based on conditions and how data is structured in a program.
Lab Exercise II: Ultimate Music Playlist
15 Minutes
Section IV: Structuring programs with Functions and Classes
30 Minutes
We'll start to code like the pros as we make code reusable and flexible by implementing structures and classes.
Section V: Wrap-up-- Where to Continue Learning
15 Minutes
Where to and How to Keep Learning Code.

View official listing on sxsw.com

Speakers
avatar for Mark Lassoff

Mark Lassoff

Founder, LearnToProgram Media
Mark Lassoff 's parents frequently claim that Mark was born to be a programmer. Starting, in the mid-eighties at age 11, Mark was hard at work on his Commodore 64 writing games in the BASIC language. After completing a computer science degree, Mark developed software for several well-known... Read More →


Tuesday March 17, 2015 9:30am - 1:30pm CDT
JW Marriott Salon G

9:30am CDT

ScaaS & Other Lies: Hacking Big Data on the Web
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Javascript+REST experience desired. Experience in any scripting language will work, though.
What to Bring:
Github account and a laptop. Supercomputer and cloud accounts provided.
Big science and big data have moved out of the research world and into our daily lives. Thankfully, much of the heavy lifting has been abstracted away by a rising community of startups offering everything from accounting and analytics, to techno dance parties as a service. The X-as-a-Service movement has the potential to dramatically change the way we think about problems, yet there will always be problems off the beaten path that beat us down. How do we tackle big data problems that don’t involve social media, eCommerce, and CRM? How can we use the public cloud and private data centers interchangeably? At SXSW, such problems are all in a day’s work for the Jedi on stage, but what about the rest of us?
In this 4 hour workshop we will look at how we are rethinking the way big data and computational science are conducted and get some hands-on experience approaching science as a service.
The tentative schedule is as follows:
9:30-9:45 ""Formalities"" - Welcome, ground rules, hand out accounts
9:45-10:30 ""Introductions"" - Introduce the concept of Science-as-a-Service and the Agave API platform.
10:30-10:45 Breather
10:45-12:00 ""Build a Beta"" - Break into small groups to build and share a sample science app
12:00-12:15 Breather
12:15-:12:45 ""Point, click, demo"" - short demo showing each group's app
12:45-1:15 ""Ready, set, scale"" - interactive session with attendees iterating on their apps and watching them scale and share their science
1:15-1:30 ""Schwag you very much"" - chotskies for the rock stars

View official listing on sxsw.com

Speakers
avatar for Rion Dooley

Rion Dooley

Research Assoc, Texas Advanced Computing Center
Rion Dooley is a technological blacksmith living in Austin, TX. He spent the last 5 years developing RESTful APIs that bring Big Data, high performance, high throughput, and cloud computing to the web. Before coming to Austin, Rion worked as a short-order cook, competition bartender... Read More →
avatar for John Fonner

John Fonner

Research Assoc, Texas Advanced Computing Center
John earned a Ph.D. in Biomedical Engineering at the University of Texas at Austin, where he used a blend of experimental and computational techniques to study binding interactions between peptides and conducting polymers for implant applications in the nervous system. He joined the... Read More →


Tuesday March 17, 2015 9:30am - 1:30pm CDT
JW Marriott Room 306

9:30am CDT

What's Before Mobile First?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Attendees ought to be actively developing websites knowing HTML, JavaScript, CSS and some browser developer tools.
What to Bring:
Bring your laptop (OS X preferred), a curious mind, Google Chrome, refer to download materials on www.whatsbeforemobilefirst.com
This workshop is dedicated to helping you confirm your web site is good to go on mobile devices before releasing it into the wild.
I’ll share with you nuts-and-bolts approaches that have helped me navigate one of the most difficult things we tackle – ensuring our customers can use our websites in a world of device sizes. I’ll review when to reach for some tools and when to put them away.
In this energetic talk you’ll see demos and illustrative slides serving an audience of technically minded designers and developers as we review practical topics:
* Taking deep dives into browser inspection tools
* Converting Google Analytics big data into knowledge better informing your choices
* Debugging over USB connected handhelds
* Reducing and delaying costs for hardware
* Making your laptop pretend it’s a mobile device
If you’re already mobile first, or simply mobile curious, we’ll choose a set of tools powering-up your workflow and giving you a boost above the competition.
AGENDA:
Let's Do Something Awesome Together: 15mins
Measuring the User's Experiences (Google Analytics): 55mins
Break: 10mins
About Me: 5mins
Android Device Debugging (Chrome + Nexus7): 40mins
Pretending to be a Device (Chrome Dev Tools): 15mins
Pretending to be a Device (iOS Simulator): 15mins
On Device Debugging (Safari + iPhone): 40mins
Break: 10mins
The Cost of Air (Network Performance): 20mins
Coder Chi and the Path of Programming: 5mins
Closing Responses: 10mins

View official listing on sxsw.com

Speakers
avatar for Ken Tabor

Ken Tabor

Mobile Prod Engineer, Sabre
I wake up to learn, solve interesting problems, and share. My current emphasis is on mobile, JavaScript, HTML, CSS, UX, analytics, tooling, Node, Ruby on Rails, games, coffee, and cupcakes. I'm a speaker, author, and proud dad. Wannabe watercolor painter and Indian food cook.


Tuesday March 17, 2015 9:30am - 1:30pm CDT
JW Marriott Salon H

11:00am CDT

Artience: Art and Science in the World of Design
When it comes to good design, art and science go hand in hand; you can’t have one without the other. In today’s market of extreme design talent, those who are embracing data and science in their designs are creating winning products to take a step ahead of the rest. How do designers embrace data science in their designs? Each one is different and there are various types of data that can be used, however, there is no doubt that the outcomes are similar.
Our panelists, will go 3 rounds, literally, in a battle of design approach, philosophy and analytical acumen. Each round will feature a problem that designers must solve using their own experience, approach and best practices. It’s a test of how best to combine art and science in the realm of design and design led ventures. The audience will then have the opportunity to vote on the winner of each round - but really, everyone will win here. Don’t miss this opportunity to hear from Steve Vassallo, Soleio Cuervo and Scott Klemmer.

View official listing on sxsw.com

Speakers
AC

Ann-Caryn Cleveland

Co-founder/Head of UX & Des, BrightSky Labs
SC

Soleio Cuervo

Head of Design, Dropbox
Soleio was an early Facebook designer (2005-2011), where he designed core products, features and the occasional tattoo. He is widely considered to be the world’s foremost expert on Vladimir Putin and is proud to have ranked higher than Tom Brady in the Top 49 Men of 2011.
avatar for Scott Klemmer

Scott Klemmer

Associate Professor, UCSD
Scott is an Associate Professor of Cognitive Science and Computer Science & Engineering at UCSD. He previously served as Associate Professor of Computer Science at Stanford, where he co-directed the HCI Group and held the Bredt Faculty Scholar chair. He has a dual BA in Art-Semiotics... Read More →
SV

Steve Vassallo

General Partner, Foundation Capital
In his wallet, Steve Vassallo carries around the business card from his childhood snow-blowing business, a constant reminder that entrepreneurship is about grasping opportunity where you find it, even if your hands get cold and numb in the process. Of more recent vintage is the business... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm CDT
JW Marriott Salon B

11:00am CDT

Mentor Session: Pamela Pavliscak
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Pamela Pavliscak

Pamela Pavliscak

Founder, Change Sciences
Pamela collects stories about how people engage with technology. Her work is part ethnography, part data science, part behavioral psychology.


Tuesday March 17, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos II

11:00am CDT

New Users Matter Too! Designing Better Onboarding
First impressions count. A good first time experience for a new user establishes a foundation for future engagement, while a bad one can mean product abandonment. This window of opportunity is especially critical on mobile, wearables and other connected devices, where people need to learn quickly as they traverse the Internet of Things. But despite the importance of this moment in time, many teams aren't building, or prioritizing, the right onboarding experiences.
What kind of first impression is your product giving?
This talk is for anyone who designs apps and wants to create an experience that better engages new users. You’ll get an overview of best practices as they relate to learning and engagement, including patterns and anti-patterns with examples distilled from my curation of first time user experiences. I’ll also suggest next steps you can take, regardless of whether you’re starting on a fresh new product or revising an existing one.

View official listing on sxsw.com

Speakers
avatar for Krystal Higgins

Krystal Higgins

Sr UX Designer, Google
I'm a user experience designer and creator of firsttimeux.tumblr.com, a site that catalogs first time user experiences from all sorts of products. I've had the pleasure of building experiences for mobile, wearables and business platforms at companies like Google, eBay, NVIDIA and... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm CDT
JW Marriott Salon D

11:00am CDT

Opening The Door To Open Compute
Facebook's Open Compute Project is no longer only for companies that look like Facebook. This presentation will discuss how companies at any scale can reap the benefits of this quickly growing initiative. With more companies jumping on the Open Compute bandwagon everyone involved benefits from lower cost and higher quality that volume purchasing delivers. Organizations of all sizes will require less upfront capital expenditure to get up and running while realizing significant operational savings. While cloud computing can be attractive when getting something off the ground, running your own Open Compute infrastructure can be significantly cheaper when workloads need more scale, especially workloads that have to be sustained for the long run. Savings that can be allocated to other customer benefiting efforts. Finally, adopters will enjoy the strong support of an open community. Come and learn what OCP can do for your organization.

View official listing on sxsw.com

Speakers
RW

Ron Williams

Vice Pres of Operations, Riot Games
Ron brings more than 14 years of internet services operations management and more than 28 years of software development and consumer services experience to his position of VP of operations at Riot Games. He has founded successful startups, launched ventures in other countries, gained... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm CDT
JW Marriott Salon A

11:00am CDT

The Remaking of Airbnb and Eventbrite
In mid-2014 Airbnb and Eventbrite both underwent major redesigns of their websites. These efforts touched virtually every page on the sites and affected every person in each company. Find out why each company made it a priority to undertake such massive efforts, and how design, engineering, and product teams came together to accomplish these feats. This panel will include Daniel C. Silverstein from Eventbrite and Katie Dill from Airbnb to tell the inside story of why and how they did it.

View official listing on sxsw.com

Speakers
avatar for Katie Dill

Katie Dill

Head of Experience Design, Airbnb
As the Head of Experience Design at Airbnb, Katie leads the interaction and visual design ers defining Airbnb’s digital products and services. Katie is helping the team craft high-quality experiences in the online and offline worlds. Katie joined AirBnB from Greenstart V enture... Read More →
avatar for Daniel Silverstein

Daniel Silverstein

Senior Software Engineer, Eventbrite
Daniel C. Silverstein (aka cubes) is a programmer and generalist with over a decade of experience developing software. In his time at Eventbrite, he has worked on numerous parts of the Eventbrite platform. Recently, he was part of the team that built Eventbrite's reserved seating... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm CDT
JW Marriott Salon C

12:30pm CDT

Rock That Font Meet Up

Speakers
avatar for Shawn O'Keefe

Shawn O'Keefe

Founder/Creative Strategist, Apostrophe Industries LLC


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 501

12:30pm CDT

Beacon Technology & the Rise of Hyper Localization
Hyper localization and the use of proximity beacon technology is quickly gaining ground as a powerful channel for reaching consumers, with implementations extending beyond retail to include events, airports, museums, sports venues and more. As new use cases emerge and the technology evolves, marketers and technologists alike are continually exploring strategies for leveraging iBeacons to showcase their brands and stay relevant - and ways to do it at a massive scale.
Advanced use cases such as indoor location and footfall tracking could prove to be a powerful driver of data on user behavior. But what implications should organizations consider to ensure that security and privacy concerns are addressed? By looking at real-world large-scale beacon deployments - we’ll examine the future of beacon technology outside of retail, capabilities and pitfalls, and its potential for delivering an unparalleled user experience.

View official listing on sxsw.com

Speakers
avatar for Alexandre Ackermans

Alexandre Ackermans

VP Technology, Eventbase
Creators of the SXSW Go app in 2011, 2012, 2013, 2014 and 2015. We hope you love the app!
avatar for Jeff Sinclair

Jeff Sinclair

Eventbase - Co-Founder, Eventbase
Jeff Sinclair is an accomplished leader with over 15 year’s of executive management experience.


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
ACC Ballroom G

12:30pm CDT

Software Innovation Against the Odds
In the world outside of SXSW, many businesses and organizations are ready to innovate and know that it is necessary for survival. But when the vision for digital transformation moves into reality at non-tech companies, the processes, culture, and skills of the organizations clash with the practices of rapid software development and deployment found at start-ups and within the software industry.
In this panel, you will hear first-hand accounts of innovation failures and successes at NASA's Jet Propulsion Laboratory, Mayo Clinic, and Boston's MBTA. These panelists are leading technological transformations within bureaucratic, long-running enterprises through culture-challenging projects -- find out how they have done it.

View official listing on sxsw.com

Speakers
avatar for Barbara Barry

Barbara Barry

Design Lead, Student Health and Wellbeing, Center for Innovation/Mayo Clinic
Barbara A. Barry has 15 years of experience developing social programs and new technologies to dramatically improve health care and education. She is an interdisciplinary research scientist who uses applied anthropology and computer science to fuel innovation in industry, public and... Read More →
avatar for Joan DiMicco

Joan DiMicco

VP of Digital Customer Experience, Forrester Research
Joan DiMicco is a strategic innovator in the design and use of new technologies for social networking, visual analysis, and group collaboration. Her driving desire is to make communication and collaboration easier and more intuitive.
avatar for Brian Kane

Brian Kane

Dir of Policy, Performance Mgmt & Process Re-Engineering, Massachusetts Bay Transportation Authority (MBTA)
Brian S. Kane joined the Massachusetts Bay Transportation Authority (MBTA), Boston's public transportation provider in October, 2012 and serves as Director of Policy, Performance Management, and Process Re-Engineering. In this role he focuses on transparency initiatives, policy modernization... Read More →
avatar for Jesse Kriss

Jesse Kriss

Senior Design Lead, Human Interfaces Group, NASA/JPL
Jesse Kriss designs and builds tools for artists, citizens and scientists. His past work includes Many Eyes, a the collaborative visualization platform, at IBM Research, tools for artists and performers at Figure 53, makers of QLab, and web platforms for online organizing and voter... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
JW Marriott Salon B

3:30pm CDT

'BYOC' With A Pocket Full Of WebSockets
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Proficiency with HTML5 and JavaScript development; experience with web and data services architectures, familiarity with visual and interaction design techniques.
What to Bring:
Modern smartphone (iOS, Android, Windows Phone) and Windows 8 or Mac OS X notebook with standard web development tools of choice.
The mobile device you have in your pocket, bag, or hand right now has a web browser capable of using HTML5 WebSockets today which can enable high-performance bi-directional communication for real-time multi-user experiences. Every modern smartphone and tablet can then be turned into an ad-hoc personal controller for rich interactivity with the local environment and other devices with nothing more than a local data connection and URL delivering cross-platform markup and code on the fly and an app store nowhere in sight. In this workshop the space will be transformed into a massive multi-player game room and immersive data visualization tool using only a pop-up private Wi-Fi network and your own mobile devices. Live and in-depth JavaScript code walkthroughs, functional demos, and best practices for using WebSockets in scenarios demanding high performance and scalability will be covered in parallel with the interactive fun for all where BYOD becomes BYOC.
This workshop will cover the end-to-end UX design and technical development of delivering pop-up interactive experiences for mobile devices including Wi-Fi network configuration and performance, portable web server management in the ad-hoc environment, HTML5 mobile web app delivery with a focus on high-performance Websocket-based messaging and orchestration, data services modeling and optimization to support coordinated interactions across devices and users, and real-time data visualization design and development techniques. Platforms and frameworks that will be used in demos, in-depth code reviews, and hands-on exercises include HTML5, CSS3, JavaScript, jQuery, socket.io, Node, Redis, ASP.NET, SignalR, C#, D3.js, Fabric.js, Velocity.js, and others.
Three insights and takeaways from the workshop will be:
1) How to optimize architecture and development with the HTML5 WebSocket protocol on both mobile clients and web servers to gracefully handle many concurrent users with continual streaming of touch input data and status outputs.
2) How socket.io, SignalR, and other abstraction frameworks for real-time communication over WebSockets and fallbacks compare and contrast to each other in both their API design and implementation patterns
3) How to effectively design and deliver highly interactive ad-hoc mobile web experiences tightly coupled to specific installations in physical spaces
The agenda for the workshop will be:
- Introduction, setup, and interactive demo (15 minutes)
- Managing the physical environment: hardware, networking, and services architecture (15 minutes)
- Design and development for the experience: HTML5 mobile web apps, Websocket frameworks, data modeling and visualizations (60 minutes)
- Break (10 minutes)
- Showcase: more interactive demos and code walkthroughs (30 minutes)
- Wrap-Up: final thoughts, takeaways, and Q&A (20 minutes)

View official listing on sxsw.com

Speakers
avatar for Robert Tuttle

Robert Tuttle

Exec Technology Dir, frog


Tuesday March 17, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon H

3:30pm CDT

Decoding Design Feedback & Avoiding UX Quagmires
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Some level of experience presenting design deliverables to client teams and senior stakeholders.
What to Bring:
Bring your laptop.
"We were hoping to see a concept that combines the structured feel of Turbotax with the simplicity and cleanness of Google – can you do another round of design with a concept like that?” Teams designing digital products and services have likely experienced feedback and direction along these lines at some point. This workshop will put into practice techniques and strategies for how design leaders can respond to these kinds of requests while:
1. Preserving the integrity of the design process and end product
2. Maintaining the morale and focus of the design team
3. Effectively deconstructing and guiding these forms of feedback back towards “win/win” propositions where both the non-design team members (Products Managers, Executive Stakeholders, etc.) and the design team are satisfied, feel respected and feel heard
Attendees will see a short presentation, followed by breakout groups practicing techniques to improve client communication in various design scenarios.

View official listing on sxsw.com

Speakers
avatar for Doug Hopkins

Doug Hopkins

Director, Experience Strategy & Design, Isobar
Doug leads and directs experience design, research, design validation and design strategy efforts for large, Fortune 500 client engagements. With 23 years of experience in digital product design and development, Doug is a highly seasoned resource who has led efforts in numerous industries... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 301-302

3:30pm CDT

Rapid On-Boarding: Building Password-less Apps
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
This is a conceptual workshop.
What to Bring:
Something to take notes, and you may want a computer or mobile device to look things up or show things off.
Background:
Whether you’re building a mobile app, web app, or desktop app, on-boarding the customer can make or break your product. Users get frustrated, don't complete the process, or go into the app with a bad taste in their mouth. The primary pitfall to rapid on-boarding is typically user authentication, creating an account, choosing a username or password, etc. This workshop is about the concepts, practices, and technologies that help you avoid those common pitfalls and what the future holds for security.
Format of Workshop:
Well start by discussing our background, the frameworks around on-boarding, common user frustrations, platform considerations (including interoperability), existing and emerging technologies, ancillary benefits, and then the best general practices to create a great user experience. We'll show practical examples of good and bad design and dissect the problems. There will be an intermission and then we’ll split off into groups that are platform specific to discuss more focused issues and solutions. There will be a follow-on group discussion and opportunities to discuss your actual app or service.
Key Topics:
We hope you'll come away with a new respect for how critical the on-boarding process is to your product for services success. Specifically, you will learn about forms of authentication other than username/password combinations, why they are important to your success, and the ancillary benefits.

View official listing on sxsw.com

Speakers
avatar for Derek Labian

Derek Labian

CEO, Mediafire
Derek Labian oversees the strategic and engineering direction of MediaFire, a Houston-based cloud services company. Co-Founding the company in 2006, Labian architected the site from the ground up designing, implementing and managing most of the technical components. Pursuing a nascent... Read More →
avatar for Tom Langridge

Tom Langridge

VP of Prod & Communications, MediaFire Inc
Tom Langridge is the co-founder and Vice President of Product at MediaFire. He leads MediaFire’s product team in creating positive user experiences through intuitive design and oversees MediaFire’s brand and cross-platform product development. Tom draws on previous experience... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 306

3:30pm CDT

Shredding Wires With Rapid UX Prototyping
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Participants should have a basic understanding of web or app design.
What to Bring:
Please bring your laptop, a smartphone, sketch paper and a pen.
In this two and a half hour long workshop attendees will learn about the current state of UX along with the limitations of common deliverables such as wireframes in conveying product vision. A point of view on prototyping and why it is the most critical tool now in user experience design will be presented. We will cover available tools for prototyping such as Invision, Justinmind, Balsamique and others. We will also present a case study and go through the process of creating a quick prototype from scratch for desktop and mobile.

View official listing on sxsw.com

Speakers
avatar for Kyle Outlaw

Kyle Outlaw

Group Experience Dir, Razorfish
Kyle has deep expertise in the design of applications and services for desktops, smartphones, tablets, interactive displays, and other devices. Since joining Razorfish in 2005, he has led the experience strategy and design for a range of diverse brands including Mercedes-Benz, Smart... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 307

3:30pm CDT

Story Mapping Your Product
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Come with basic understanding of agile development and user stories.
What to Bring:
You won't need to bring anything other than your interest and enthusiasm.
Learn to tell your whole product’s story by building a simple map collaboratively with others. You'll learn how to use story maps to make sense of how users and customers do things today, and how they might do things better with your product. You'll learn how to use story maps to drive Lean Startup style experimentation, as well as heads-down Agile software development.
Workshop flow:
- After a brief introduction, you'll spend the first hour learning the basics in a hands-on story mapping exercise collaborating with others in the class
- We'll sum up what we've learned, then take a 15 minute coffee break. You'll need it.
- During the second hour, you'll work hands-on with a story map for a mobile product. You'll use that map to identify minimum viable product releases, experiments, and safe development strategies
- In the last 15 minutes we'll discuss how story mapping fits into a holistic product design and development process

View official listing on sxsw.com

Speakers
avatar for Jeff Patton

Jeff Patton

Chief Troublemaker, Jeff Patton & Associates
Jeff Patton helps companies adopt a way of working that’s focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean and Lean Startup Thinking, and UX Design and Design Thinking to end up with a holistic product-centric way... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 310-311

3:30pm CDT

UI Patterns: Then and Now
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials necessary.
Interface elements like overlays, dropdowns, carousels and accordions are several of a web designer’s de-facto tools. However, in the age of responsive design, it’s time to re-imagine some of these design patterns. Bridging the concerns of users and devices, this workshop will explore how traditional UI patterns can wreak havoc on the modern web and what you can do about it. First we will define which design patterns are worth keeping, and which should be abandoned. Then we will dive into guidelines that well-behaved interfaces should adhere to, highlighting a few dependable patterns from the good ‘ol days as well as a few new ones you may not have seen or considered. Lastly we will put everything into practice. This workshop will be two and a half hours long.

View official listing on sxsw.com

Speakers
avatar for Steve Mackley

Steve Mackley

UX Designer, Beaconfire Consulting
Steve is seasoned UX design professional with over a decade of experience. His experience blends the science (information architecture, web analytics, and user research)and art (visual design, branding, advertising) of UX design. Steve’s work focuses on identifying the both client’s... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon G