Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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Wednesday, March 18

11:00am CDT

Beyond Genre: How To Better Connect Fans w/ Music
In the very near future, genre will no longer be the primary way of classifying music. Not only are both fans and artists chaffing against the limitations of an archaic system designed for physical stores with limited shelf space, music services are competing with each other to find new ways to intelligently deliver the right music at the right time in ways simple genre classifications can’t provide. The metadata and tagging capabilities of digital files to classify music by mood, activity, location, and even crowdsourced custom definitions allows for far greater flexibility. This panel will examine the technical possibilities and execution of moving to a post-genre music world.

View official listing on sxsw.com

avatar for Glenn McDonald

Glenn McDonald

Data Alchemist, The Echo Nest/Spotify
Glenn McDonald is a Principal Engineer and Data Alchemist for the Echo Nest at Spotify where he spends his time turning interesting data into meaningful and useful data, or sometimes vice versa. He believes music is the thing humans are best at, and that computers and data ought to... Read More →
avatar for Ty Roberts

Ty Roberts

Chief Strategy Officer & Co-Founder, Gracenote
Ty is the Chief Strategy Officer for Gracenote and is tasked with developing long-term strategy and identifying new areas of growth for the company. Ty co-founded Gracenote when his company ION merged with CDDB in the late 1990s. Prior to Gracenote, Ty produced the industry’s first... Read More →

Terry Weerasinghe

VP of Music Svcs, Beatport
Terry Weerasinghe became Beatport’s first VP of Music Services in late 2013. He oversees all label supplier relations and global supply chain operation responsibilities. Additionally, he is charged with creating new relationships and strengthening existing ties with key label suppliers... Read More →
avatar for Bill Wilson

Bill Wilson

VP of Digital Strategy & Business Dev, Music Business Association
As Vice President of Digital Strategy and Business Development, Bill Wilson leads the charge on all things digital at the Music Business Association (Music Biz), including initiatives such as metadata. A music industry professional with over two decades of experience working in varied... Read More →

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Room 17B

11:00am CDT

Making the Most of YouTube: Artist Tools and Resources
Making great music, just like making great videos, requires a harmonious blend of your unique creativity and the right resources. That’s why we’re here to help artists make the most of YouTube. Join YouTube’s own Erin Turner and Ali Rivera to get an in person overview and demonstration of new tools and resources that will be available for all artists.

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avatar for Ali Rivera

Ali Rivera

West Coast Head Artist Label Rel, YouTube
Ali Rivera is the Head of Artist and Label Relations, West Coast at YouTube. She works closely with artists, labels, managers and agents to help elevate artists on YouTube. Ali has been with Google since 2003, moving to YouTube post acquisition in 2006 where she worked on some of... Read More →

Erin Turner

Head of Music Prod Dev, YouTube

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Artist Central in Ballroom E
  Music, Panel

2:00pm CDT

Valuation of Data In Music Transactions
Fan and customer data has emerged as a new category of value associated with music artists. Our engagement with music is captured as never before to produce actionable information, which has value not only for marketing artistic products but also verifying audience attributes to prospective advertisers and sponsors. Valuation of this data has become a key point of negotiation in music transactions or dispute resolutions, such as acquisitions, financing transactions, or leaving member situations. Understanding how this data is collected, who owns the data, and how such data can be used to extract the greatest value for an artist or a rights holder is critical to long-term financial success.

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Brett Conrad

Managing Partner, Longboard Capital Advisors LLC
Brett Conrad is a serial entrepreneur and athlete now managing investments for entrepreneurs post-exit. He specializes in lifestyle brands and technology having founded or co-founded four companies (Wave Rave (technical snowboard apparel), Device Mfg (step in snowboard binding technology... Read More →
avatar for David Haas

David Haas

Managing Dir, Stout Risius Ross
David Haas is a Managing Director in Stout Risius Ross’ Dispute Advisory & Forensic Services Group and Leader of SRR’s Chicago Intellectual Property Practice. Mr. Haas has served as an expert witness in an array of litigation matters, including intellectual property disputes and... Read More →

Thomas Leavens

Partner, Leavens Strand Glover & Adler LLC
Thomas Leavens is a partner in Leavens, Strand, & Glover, LLC. Tom’s career as an attorney has involved transactions, counseling, and litigation in all areas of performing, visual, and literary expression, new media, intellectual property, and technology. Tom also was General Counsel... Read More →

Nicolas Sincaglia

Pres, Nuemeta
Nick has over 10 years of online music and digital media experience. He is currently President/Founder of NueMeta LLC, a consulting firm focused on digital media, metadata and archival technologies. His company provides software development and system design consulting services for... Read More →

Wednesday March 18, 2015 2:00pm - 3:00pm CDT
ACC Room 11AB
  Music, Panel
Thursday, March 19

2:00pm CDT

Behind The Curtain: How Data is Changing The Modern Music Business
What data is helping to shape the music industry decisions in today's new world? Explore the new analytics that are arming managers, labels, agents and brands to make informed decisions on touring, which singles to release and which bands are going to be the next big thing.

View official listing on sxsw.com


Joe Belliotti

Chairman/CEO, Global Media & Ent, The Coca-Cola Company
avatar for Amy Doyle

Amy Doyle

EVP Music & Talent Strategy, MTV Networks
avatar for Jim Lidestri

Jim Lidestri

CEO, Border City Media
Jim Lidestri, Founder and CEO of Border City Media, is a long-time executive in the internet and technology markets with more than three decades of experience in the space. In that time, he has handled corporate management for Fortune 500 companies IBM and Sprint, guided a startup... Read More →
avatar for Jeff Pollack

Jeff Pollack

Chairman/CEO, Global Media & Ent, Pollack Media Group
Jeff Pollack is Chairman/CEO of Global Media and Entertainment for Pollack Media Group. He is one of the music industry’s top prognosticators of musical trends, advising major artists, media and music firms, including MTV Networks. He also is one of the founders of the Big Bang... Read More →

Danielle Salzedo

VP, Music & Talent, MTV
avatar for Peter Szabo

Peter Szabo

SVP Head of Music, Shazam Entertainment
Peter Szabo joined Shazam in December, 2010 bringing more than 14 years experience in digital, radio & mobile media.

Thursday March 19, 2015 2:00pm - 3:00pm CDT
ACC Room 17B
  Music, Panel

3:30pm CDT

Takin' Care of Bits-ness: Reshaping Music Data
The global reach of digital is creating opportunities for artists and music companies to maximize their value by cutting deals across a variety of territories, labels, and publishing partners. But many players are missing out because of their primitive practices and poor data management. The new rules are empowering progressive teams and enslaving those stuck in the past. This panel will showcase processes and technologies forward-thinking companies are using to build leverage by harnessing their own data and intellectual property.

View official listing on sxsw.com

avatar for Robert Clement

Robert Clement

Owner, Songspace Inc
Robert is CEO and co-founder of Songspace, has worked in media, music and technology for ten years. From 2004-2012 as co-owner and publisher of American Songwriter Magazine, Robert transformed the 20 year-old trade magazine into a nationally recognized media brand now reaching over... Read More →

Dale Manning

Officer/Founder, MasterChannel

JT Myers

Co-Founder & Partner, mtheory
avatar for Howell O'Rear

Howell O'Rear

Atty, McInteer & O'Rear PLC
Howell O’Rear is a business litigation lawyer based in Nashville, with a focus on music industry and copyright disputes. He is a founding member of the law firm McInteer & O'Rear PLC. Howell’s clients span a wide variety of interests and industries, including music, technology... Read More →

John Rudolph

Sr Advisor, Music Analytics Inc/Siemer Ventures

Thursday March 19, 2015 3:30pm - 4:30pm CDT
ACC Room 15
Friday, March 20

2:00pm CDT

Fest Forward: The Future of Music Festivals
There’s a renaissance underway in the music festival space. From wearables to mobile ticketing technology and beyond, high tech has enabled today’s music festivals to be virtually boundless. Music festivals around the world are seeing significant new commercial and experiential booms, and there’s more interest in attending communal music experiences than ever. Hear a new analysis of all social media conversation on music festivals in 2014, the drivers behind the boom, and what lies ahead.

View official listing on sxsw.com

avatar for Art Gimbel

Art Gimbel

Co-Founder, Fest300
As co-founder of Fest300, Art knows a thing or two about festivals. He created the World Festival Guide - a leading travel app, has been to over a hundred festivals, 80 countries, and attended over 35 festivals in 2014 alone. A visual storyteller, his work has been featured in National... Read More →
avatar for Hugh McIntyre

Hugh McIntyre

Forbes Music Writer, Forbes
Hugh McIntyre is a freelance journalist who writes about everything from tech innovations in music to popstars to social media and more.

Tom Russell

Founder, Governor's Ball Music Festival
Inspired by the rabid New Orleans festival culture, I joined local New Orleans’ promoters Superfly Productions in 2004 and remained apart of their family until December 2010. During my six year tenure with Superfly, I grew from the National Promotions Director position to the Director... Read More →

Martina Wang

Head of Music & Ent, Eventbrite

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 17A

2:00pm CDT

Surviving the Shift: Rethinking Music and Data
We are in a massive sea-change, shifting from owning to “renting” music, with change accelerating even YTD 2014 in terms of streaming nearly doubling and our first declines starting last year on digital track purchases in the US. How can “big data” and “little data” help build and expand engagement in this massive shift from owning to “accessing” music?

View official listing on sxsw.com

avatar for Gigi Johnson

Gigi Johnson

Inaugural Director / Executive Director, UCLA Center For Music Innovation/Maremel Institute
Gigi's diverse work rethinks how connected technologies are transforming how we create, learn, and work.

Friday March 20, 2015 2:00pm - 3:00pm CDT
ACC Room 11AB