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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Content and Distribution [clear filter]
Friday, March 13
 

11:00am

Simple Ways to Massively Increase Your Content
There are reasons content marketing has become a business priority. When done right, it improves search rankings, fuels social media initiatives and it’s the foundation of successful email marketing. But one or two stories published to a company website each month isn’t enough to achieve success. For the best results, you need to multiply your mix of content type by customer personas, by phases of the engagement funnel and by social media channels. Do the content marketing math and you’ll realize that you need thousands of articles to fill your sales funnel. This presentation shows you how to bring people and resources together to grow your business through content marketing. We feature a live case study from NBC Sports on the challenges of managing social media content needs for a sports media corporation, across multiple stakeholder groups with varied business goals. These demands include both daily social efforts as well as major sporting events like Super Bowl and The Olympics. Presented by Oracle.

View official listing on sxsw.com

Speakers
avatar for Kaila Garrison

Kaila Garrison

Sr Prod Marketer, Oracle Marketing Cloud
Kaila Garrison leads product marketing for Oracle's B2C Cross-Channel Marketing Solutions. As a strategic marketer, Kaila is responsible for developing go-to-market plans, content, and messaging for the Oracle's B2C Cross-Channel Marketing Solutions, which includes presentations... Read More →
avatar for Lyndsay Iorio Signor

Lyndsay Iorio Signor

Dir/Social Media Mktg, NBC Sports
Lyndsay Iorio Signor was promoted to Director, Social Media Marketing, NBC Sports and Olympics in January, 2013. She is responsible for overseeing social media strategy and the day-to-day social media initiatives and operations for content surrounding the sports that air primarily... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

11:00am

What Marketers Can Learn From Political Campaigns
From the emergence of mass media via Television, political campaigns have used the medium with great effect to build belief in their candidates. From Eisenhower’s patriotic “I like Ike” campaign, to LBJ’s “Daisy Girl” commercial, campaigns used the broad appeal of television to create belief.
Today, technology has democratized conversations and put power into the hands of real people—emphasis on real.
What can Madison Avenue learn from this transformation?
In this panel, we’ll discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions on behalf of the things they care about, brands can create a community of advocates prepared to act on their behalf anytime, anywhere.
Presented By Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Peter Bouchard

Peter Bouchard

Dir of Media, Civis Analytics
Peter Bouchard is Director of Media Analytics at Civis Analytics, the brain behind the media analysis that will drive advertising campaigns and empower clients with the most strategic, innovative and competitive media campaigns across television, digital and mobile screens.
avatar for Rich Mintz

Rich Mintz

Exec VP, Blue State Digital
Rich is Executive Vice President at Blue State Digital, a WPP Group company. He provides executive sponsorship and senior program support to many of BSD’s most significant strategy engagements in the nonprofit, advocacy, and corporate markets. Over his twenty years working in direct... Read More →
avatar for Michelle Mullineaux

Michelle Mullineaux

VP, Marketing, Blue State Digital
Michelle is Vice President of Marketing at Blue State Digital, a creative agency and tech shop that partners with some of the world’s leading brands, campaigns, nonprofits, and cultural institutions to inspire and mobilize people. Over her twenty-year career she has operated at... Read More →
avatar for David Murphy

David Murphy

Pres - US, Team Detroit
David is passionate about inspiring teams to embrace new marketing, media and digital innovations. He has put this passion to work for some of world’s best-known companies, including Ford, Toyota, Land Rover, Coca-Cola Company, Sony, Dell, P&G, Hilton and United Airlines.


Friday March 13, 2015 11:00am - 12:00pm
Trinity Hall Trinity Hall 311 E 5th

12:30pm

Content Is Content: TV, Social and Everything Else
Once upon a time, there was TV and there was social media, and both were very different places.
Not so much today. The borders between content and personality, broadcast and digital, stars and audiences have never been more fluid.
So what’s a producer or a publisher to do? Where do you start? Which content goes where?
Our panel reprises SXSW’s 2011 Social TV line-up —a group of producers of hit TV shows and top digital platforms — to share how they’re thinking about finding and engaging audiences across platforms to create new kinds of viewing experiences.

View official listing on sxsw.com

Speakers
LK

Lila King

Product Dir, HLN/CNN
avatar for Gavin Purcell

Gavin Purcell

Producer, The Tonight Show Starring Jimmy Fallon
TS

Tim Shey

Product Dir, YouTube


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

12:30pm

Cross-Channel Data Driven Marketing With TV
Cross-channel is a term that is thrown around daily, but most marketers are focused on digital, desktop and mobile. What about the largest area of advertising and marketing: TV? Data activation in television has come a long way, but it still has a long way to go. Hear about how emerging technologies are being applied to bring digital marketing, data and TV closer for smarter customer messaging.
Presented by Oracle.

View official listing on sxsw.com

Speakers
MP

Molly Parr

Dir/Prod Mgmt, Oracle


Friday March 13, 2015 12:30pm - 1:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

12:30pm

New Media Ethics: Journalism in the Age of GIFs
When Buzzfeed was hit with the first big digital media plagiarism scandal, editor-in-chief Ben Smith wrote in a memo to his staff: “We will always have a more forgiving attitude toward bold failures, innocent errors, and misfired jokes than more skittish old media organizations."
Smith's note raises an interesting question: have journalistic ethics fundamentally changed with the rise of new media? If so, is that a positive shift or an excuse for shortcuts? Have the rise of aggregation and curation led to a different set of standards? How do we address concerns that native advertising and branded content are blurring lines between journalism and content?
From Gamergate to the Rolling Stone scandal to the Sony hack, journalistic ethics have been at the forefront of the national conversation in the past year. This panel will look at the shifting media landscape and its impact on how new media and legacy organizations think about ethical standards.

View official listing on sxsw.com

Speakers
SB

Susie Banikarim

VP-Content Strategy & Audience Engagement, Vocativ
Susie Banikarim is a 2014 fellow at the Nieman Foundation for Journalism at Harvard University. She is currently teaching journalism courses at Harvard and is also an on-camera media commentator for WGBH-TV in Boston.
JB

Jessica Bennett

Writer, Editor, Multimedia Journalist, Fusion
I'm a New York-based writer, editor and multimedia journalist. I cover on gender, pop culture, social issues & trends for the New York Times, The Atlantic, Cosmopolitan & Time.com, where I'm a columnist. I also edit special projects for Sheryl Sandberg's women's foundation, Lean In... Read More →
avatar for Justin Ellis

Justin Ellis

Staff Writer, Nieman Journalism Lab
Justin Ellis is a writer at the Nieman Journalism Lab, which is part of the Nieman Foundation for Journalism at Harvard University. At the Nieman Lab, Justin writes about innovation and the future of media.
avatar for Jane Spencer

Jane Spencer

Editor-in-Chief, Fusion
Jane Spencer Editor-in-Chief for Digital Platforms


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

12:30pm

The Art and Science of Shareability
Join Dao Nguyen, BuzzFeed's Publisher to learn how the site uses art and science to understand shareability, distribution and how to integrate strategic data-driven research to grow audiences online.

View official listing on sxsw.com

Speakers
avatar for Dao Nguyen

Dao Nguyen

Publisher, BuzzFeed
Dao Nguyen is BuzzFeed’s Publisher overseeing the company’s technology, product, data and publishing platform. Prior to BuzzFeed, Nguyen was Director of Product Management at FINS.com, a Dow Jones venture. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

12:30pm

Using Data to Create Rich User Experiences
Consumers are leaving a trail of data signals online as they engage with brands, consider, shop and buy them: brand goods and services. These data trails, when combined with analytics and behavioral science, can help create rich, relevant experiences that deliver value to the consumer and drive conversion to brands. However, to generate these insights and deliver relevant experiences, brands and agencies must open up to a new model of co-creation.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Mike Baker

Mike Baker

Co-founder Pres & CEO, DataXu
Mike is a regularly published thought leader, and frequently speaks at business and marketing events, sharing his passion for data-driven marketing and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering... Read More →
avatar for Subu Desaraju

Subu Desaraju

SVP Integrated Mktg, Team Detroit
Subu Desaraju is an accomplished digital marketing executive with over 16 years of industry experience. He has led digital program strategy and analytics for Fortune 500 clients across verticals. Subu specializes in developing transformational marketing initiatives that deliver positive... Read More →
avatar for Scott Lange

Scott Lange

Group Creative Dir Midwest, Google
I currently work for The Zoo at Google, as the Midwest Creative Lead. I earned a Bachelors of Fine Arts in Graphic Design from the College for Creative Studies in Detroit, Michigan.
avatar for Andrew Martin

Andrew Martin

VP Planning Dir, Team Detroit
I currently work at Team Detroit as Planning Director on the Ford brand in the US, where this year’s highlights include launching a new Mustang around the globe, thinking through the future of Mobility, and helping guide the real-time marketing efforts in our Content Studio.


Friday March 13, 2015 12:30pm - 1:30pm
Trinity Hall Trinity Hall 311 E 5th

2:00pm

Content Marketing vs Don Draper: The End Of Ads
From branded entertainment and viral video to native advertising and social media presence, the real innovation, creative energy and money in digital marketing seems headed away from traditional advertising. It is all about content now. Brands are publishers, entertainers, resources. Sponsors don’t interrupt digital media experiences; they help build and enhance them. They need to reach out to niche audiences in countless smaller channels with custom content that is relevant to that consumer. So, is advertising as we know it a relic of 20th century mass media? Is there still room for the big idea in this world of fragmented, personalized experiences? Is Don Draper obsolete?
Presented by Media Post

View official listing on sxsw.com

Speakers
LB

Linda Boff

Global Exec Dir Brand Mktg, GE Corporate
Boff is responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising... Read More →
avatar for Maya Kosovalic

Maya Kosovalic

Head of Media and Digital Communications, L'Oreal
Maya Kosovalic is the Head of Media and Digital Communications for L’Oréal Travel Retail Americas. She has 9 years of marketing experience at L’Oréal in brand management and traditional and digital media for both luxury and mass brands. Today, Maya is charged with developing... Read More →
avatar for Stephanie Losee

Stephanie Losee

Managing Editor, Dell
avatar for Jamie Reilly

Jamie Reilly

Chief Creative Officer, Kastner And Partners
Jamie Reilly, Chief Creative Officer at Kastner & Partners


Friday March 13, 2015 2:00pm - 3:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

2:00pm

Visual Storytelling: The Power of Design + Data
In a world of hyper-connectivity and fragmented communication consumption, our ever-increasing volume of big data is only useful if it drives insights that are comprehended. And that is, to a great extent, dependent on how well they’re visualized.
This panel will look at Design as a powerful visual storytelling tool to craft clear, entertaining and emotionally engaging narratives told via graphics rather than print, when faced with complicated data-driven stories to tell. Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Michele Silvestri

Michele Silvestri

EVP Global Design Dir, Team Detroit
Michele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,500-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for all of their clients’ brands, including... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Trinity Hall Trinity Hall 311 E 5th

3:30pm

And While We Are Asking, Is Media Dead Too?
A century-old media model is broken. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media are scrambling for a small share of a pie that is being diffused among countless startups and legacy media brands. There just isn’t enough ad money to sustain content. Publishers desperately grasp onto business models that ignore old ethical boundaries and bend to advertiser will and in the process trade away their core value proposition to audiences. Is there a future for the media business in all of this? What is the sustainable path forward?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Bob Garfield

Bob Garfield

Columnist/NPR Host, MediaPost Communications
Bob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His bi-weekly column... Read More →
avatar for Meredith Kopit Levien

Meredith Kopit Levien

EVP of Advertising, The New York Times
ES

Eamonn Store

CEO, Guardian Us


Friday March 13, 2015 3:30pm - 4:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

3:30pm

Brand and Deliver: Creating Custom Branded Content
These days, it seems like every production pro out there is creating custom branded content—whether for their own brand or for another company. But nobody makes it better – or funnier – than the folks at leading comedy website CollegeHumor.
Two often at the helm of CollegeHumor's branded content efforts – Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) – will team up for a discussion exploring how to navigate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities.

View official listing on sxsw.com

Speakers
SG

Spencer Griffin

VP, Big Breakfast
Spencer Griffin is the Vice President of Big Breakfast, the studio behind all Electus Digital video content. In this role, Spencer oversees production of long-form, original, and branded content for CollegeHumor, Dorkly, DumbDumb, and WatchLOUD. Before joining CollegeHumor, his production... Read More →
LS

Luke Simmons

Creative Dir, CollegeHumor/Electus Digital
Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writing of all branded content—including articles, videos, and interactive programs—across... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

3:30pm

Mentor Session: Benn Rosales
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Benn Rosales

Benn Rosales

Founder, CEO, The American Genius
Founder, Chief Executive Officer at AGBeat, a national news organization dedicated to business news, insights, tools, and inspiration for small business owners and professionals. He is a national speaker and recognized thought leader, but is best known for putting others in the spotlight... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos I 300 E 4th St

3:30pm

Mentor Session: Catherine Havasi
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Catherine Havasi

Catherine Havasi

CEO, Luminoso Technologies Inc
Catherine Havasi is CEO and co-founder of Luminoso, a Boston-based SaaS text analytics company helping large companies better use customer feedback.


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos I 300 E 4th St

3:30pm

Mentor Session: Lani Rosales
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Lani Rosales

Lani Rosales

COO, The American Genius
Lani Rosales is the Chief Operating Officer and News Director at AGBeat, a national news organization dedicated to business news, insights, tools, and inspiration for small business owners, entrepreneurs, and professionals. She is a national speaker best known for her insight on social... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Courtyard Marriott Brazos II 300 E 4th St

3:30pm

Protecting Great Ideas Without Stifling Innovation
The Internet is a sharing economy of information and ideas. In today’s digital age, how do we protect intellectual property without stifling innovation? Noncompete agreements are limited in California, Colorado and Oklahoma, but many tech companies around the U.S. rely on them as a method of protecting intellectual assets and business interests. In the fast-paced startup world, are these agreements still relevant? Many argue to move the tech industry forward, we must promote unbridled entrepreneurship - a notion that conflicts with boundaries in a noncompete, which prevent employees from spinning ideas into new companies. The conversation extends beyond tech; life sciences, engineering, and nonprofits struggle to toe the line of protection and innovation. This panel will bring together a diverse group of experts to discuss economic and business impacts of noncompetes and intellectual property laws, and how companies should look to protect great ideas in a world of rapid innovation.

View official listing on sxsw.com

Speakers
avatar for Tom Erickson

Tom Erickson

CEO, Acquia
Tom is a founding director of Acquia, working with co-founders Dries Buytaert and Jay Batson to develop the company’s open source commercialization model and recruit the early team members. Tom joined Acquia as CEO in 2009, following the sale of Tele Atlas to TomTom, where he had... Read More →
avatar for Michael McGurk

Michael McGurk

Partner, Finnegan Henderson Farabow Garrett & Dunner LLP
Michael McGurk, a partner with the intellectual property law firm Finnegan, Henderson, Farabow, Garrett & Dunner, LLP, has more than 25 years of experience in IP matters involving all aspects of patent law. His practice includes due diligence matters; opinion work; global portfolio... Read More →
avatar for Ravi Viswanathan

Ravi Viswanathan

General Partner, New Enterprise Associates Inc
Ravi Viswanathan General Partner
avatar for C.A. Webb

C.A. Webb

Execu Dir, New England Venture Capital Association
C.A. Webb is the Executive Director of the New England Venture Capital Association. She has spent her career in entrepreneurial roles with mission driven, early stage and high growth organizations. Her career has focused on breakthrough business models in a diverse array of industries... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

3:30pm

Who's Driving the Extinction of Pro Photographers?
In an age where images are instantaneous and easily shared, what characteristics make a photograph worth publishing and sharing? Drawing upon insights from a major new EyeTrack study on photography, we will explore how people perceive the quality of photographs — from those taken by seasoned professionals to cellphone images that capture everyday life. The research combines EyeTrack testing with extensive interviews asking people their thoughts on storytelling, quality and what makes images memorable. Among our findings: people value images that reflect their lives and give context to the world around them. As consumers navigate a glut of visual clutter, they are developing a new language on images. The implications inform journalists, brand advocates and community activists. Ultimately, the findings help us understand how social media impacts democracy.

View official listing on sxsw.com

Speakers
avatar for Kelly McBride

Kelly McBride

VP, The Poynter Institute
avatar for Sara Quinn

Sara Quinn

Faculty, The Poynter Institute
Sara Quinn teaches and speaks about visual journalism, leadership and multimedia. She led Poynter’s college fellowship and its partnerships with universities for several years. Sara directed Poynter’s EyeTrack research of newspaper, tablet and online reading habits, which helps... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

World Leaders on Twitter: What They Can Teach Us
World leaders are among the most followed personalities on Twitter. Their online influence however doesn’t always match their real-life influence and their style and engagement are often at odds with both the image we have of world leaders and the one we have of success on Twitter. Done well, however, Twitter can enable leaders to increase their klout and that of their country beyond what one would expect. World leaders on Twitter and their communication teams face many challenges:
• How to be personal and at the same time aligned with one’s government political direction?
• How to deal with leader profiles once they have moved on to other responsibilities?
• Does a conversational style suit a world leader online or does it send the wrong signal?
These challenges are not unique to world leaders and are shared by many business leaders and entrepreneurs. This session aims to share best practices from world leaders and to bust myths about what true leadership means on social media.

View official listing on sxsw.com

Speakers
avatar for Alexandra Ekkelenkamp

Alexandra Ekkelenkamp

Social Media/Press Officer, European Union - General Secretariat of the Council
Press & Social Media Officer at the Council of the EU. Driving the Council's social media strategy & coordinating social media for the President of the European Council. Passionate about politics, digital diplomacy, Asia, history, yoga & music.
avatar for Matthias Lüfkens

Matthias Lüfkens

Managing Dir Digital, Burson-Marsteller
avatar for Aurelie Valtat

Aurelie Valtat

Digital Comm Mgr, European Union - General Secretariat of the Council


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

5:00pm

Back to the Future of Media

Speakers
avatar for Ben Lerer

Ben Lerer

Co-Founder & CEO, Thrillist Media Group
Ben Lerer is the co-founder & CEO of Thrillist Media Group, the leading men's digital media company (consisting of food, drink and travel property Thrillist; tech-meets-lifestyle site Supercompressor; and style and grooming destination JackThreads). Lerer was among Ernst & Young’s... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Ballroom D Austin Convention Center

5:00pm

A Million Medicis: Funding the Content Revolution
We're so used to treating digital content like physical goods that we've forgotten how different they are and how unsustainable that business model can be. In this conversation, we’ll explore new directions for content consumption and compensation that respect the true nature of content today.

Specifically, we’ll investigate crowdsourced patronage, the idea of paying the artist directly for her work on an ongoing basis, as opposed to for each individual piece of content. Including examples, we’ll look at how this fits in with consumption trends like an emphasis on services over goods and access over ownership. 
We’ll also look at the implications for the future of content, especially at how distributing financial risk across multiple patrons instead of centralizing it in a corporation transforms our relationship to artists and content.
It’s still not easy, but there’s never been a better time to be an artist who wants to produce good work, nurture an audience, and still pay the bills.

View official listing on sxsw.com

Speakers
avatar for David Dylan Thomas

David Dylan Thomas

Content Strategist, EPAM
As a content strategist for EPAM, David Dylan Thomas has developed strategies for major clients in entertainment, publishing, and retail. He is the founder of Content Camp, co-organizer of Barcamp Philly, head of Content Strategy Philly, and the creator, director, and co-producer... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

5:00pm

Bladerunner: South Africa's Trial by Social Media
The Oscar Pistorius (aka “Bladerunner”) trial was more than just a murder case that captured global attention, it was the catalyst for a massive leap in the online behaviour of Africa's wealthiest country.
Prior to the case, social media and online news were still regarded as the poor cousins of traditional and broadcast media in South Africa. However, the televised trial brought a whole new audience into the digital age.
Millions of South Africans went online for the first time to follow court proceedings via social media and online reporting. And that spike in usage has not dropped off - they are now voicing their opinions louder and on more topics than ever.

View official listing on sxsw.com

Speakers
avatar for Chris Roper

Chris Roper

Editor in Chief, Mail & Guardian
avatar for Emma Sadleir

Emma Sadleir

Social Media Lawyer, NATIVE VML
Emma is a social media lawyer based in Johannesburg.
avatar for Amanda Sevasti

Amanda Sevasti

Head of Social Media, NATIVE VML
Amanda Sevasti is Head of Social Media at NATIVE VML - one of South Africa's leading digital agencies and part of the Y&R and VML network.
avatar for Amanda Whitehouse

Amanda Whitehouse

Head of Social Media, NATIVE VML
Amanda Sevasti is Head of Social Media at NATIVE VML - one of South Africa's leading digital agencies and part of the Y&R and VML network.


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

5:00pm

Can Photojournalism Survive the Smartphone Era?
The role of photography today is more important and ubiquitous than ever before. The smartphone and the internet have democratized photography and publishing. Any image has the potential to go viral and shed light or contribute to the noise of modern life. The transition from analog to digital has been hard for journalism and doubly hard on photojournalists. Entire photo staff layoffs, a shrinking client base, competition from crowd sourcing and cheap stock images have severely threatened the professional news photographer’s ability to eek out a living. Can innovation and partnerships help photojournalism survive the smartphone era?

View official listing on sxsw.com

Speakers
avatar for Gary Hershorn

Gary Hershorn

Photo Editor, Flipboard
KJ

Kenneth Jarecke

Photographer, Contact Press Images
Kenneth Jarecke throughout his career has traveled extensively. Having worked in over fifty countries, he’s reporting on tumultuous elections in Haiti, to the fall of the Iron Curtain. He’s put a sympathetic face on the plight of child soldiers in Mozambique to the suffering refugees... Read More →
BL

Benjamin Lowy

Photographer, Getty Images Reportage
Benjamin Lowy is award winning photographer based in New York City. He received a BFA from Washington University in St. Louis in 2002 and began his career covering the Iraq War in 2003. Since then he has covered major stories worldwide. In 2004 Lowy attended the World Press Joop Swart... Read More →
avatar for William Philpott

William Philpott

Photographer, Contact Press Images
William Philpott is a news and commercial photographer based in Cincinnati, Ohio. He got his start in Washington, D.C. he primarily covering politics during the era of Presidents Bill Clinton and George W. Bush. He was a member of the White House News Photographers Association and... Read More →
avatar for Scout Tufankjian

Scout Tufankjian

Photojournalism, Contact Press Images
Although best known for her work documenting the Barack Obama campaigns, Scout Tufankjian has spent the bulk of her career working in the Middle East, including four years working in the Gaza Strip and extensive time in Egypt documenting the Egyptian Revolution and its aftermath... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

5:00pm

Creating Local News in a Connected World
The news business has been in constant transformation since the internet broke its business model a decade ago. In a world that values scale and high margins, one of the toughest nuts to crack has been local news. Jim Brady has been exploring new local storytelling and business models for almost 20 years at companies like The Washington Post, AOL and Digital First Media. He recently launched a local startup in Philadelphia called Billy Penn, and he'll discuss how he's applying new local content and revenue strategies in a world increasingly focused on civically-minded millennials, mobile and social platforms and event- and membership-based revenue models.

View official listing on sxsw.com

Speakers
JB

Jim Brady

Founder & CEO, Spirited Media
Jim Brady is the CEO of Spirited Media, which operates the mobile news platform Billy Penn in Philadelphia, and intends to soon expand into other cities. Before starting Billy Penn, Jim served as Executive Editor of washingtonpost.com, Editor in Chief of Digital First Media, General... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

5:00pm

Digital Disruption: Do or Die
As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Don Abraham

Don Abraham

Exec VP, The Futures Company
Don is an Executive Vice President of The Futures Company’s global consulting practice, where he specializes in helping companies to think about the future. His work in this field touches on most business verticals, and has included keynote presentations to global boards, trends... Read More →
avatar for Eric Pfeifer

Eric Pfeifer

Dir Mobility & Strategic Partnerships, VML
Eric joined VML in 2012 and leads VML Mobility practice and principles. He establishes mobility strategies for VML clients and drives long-term product visions for road-mapping and maintenance, publishing, and customer support. More than 15 years of industry experience in the U.S... Read More →
avatar for Kurt Unkel

Kurt Unkel

EVP Chief Digital Officer, Team Detroit
Digital advertising expert, with over 15 years experience in building & scaling emerging media & analytics practices that create measurable value and drive revenue in innovative ways. Special focus in creating digital media strategies, development of measurement / accountability models... Read More →
avatar for Tony Vecchiato

Tony Vecchiato

VP Strategy & Enablement, Team Detroit


Friday March 13, 2015 5:00pm - 6:00pm
Trinity Hall Trinity Hall 311 E 5th

5:00pm

The Art of Social Media
Are you trying to use social-media for your marketing and branding? Guy Kawasaki and Peg Fitzpatrick will explain the power tips to achieve the maximum results from your efforts.
Building your personal brand and expertise has never been more important as the online space gets more crowded every day. How will people find you? Where will you find your next client or business partner? Social media can help you connect with the right people and build a reputation for yourself in your area of expertise.
Any person wishing for a successful career in a creative field needs a social media platform to help accelerate their endeavors and find the audience for their product or services. Learn to avoid the BS and get straight to the practical application of social media marketing for the amplification of your brand.
Smart tactics for practical application with social media marketing. All the good stuff with no fluff to cloud the tasks at hand.

View official listing on sxsw.com

Speakers
avatar for Peg Fitzpatrick

Peg Fitzpatrick

Author, Alltop
Co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.
avatar for Guy Kawasaki

Guy Kawasaki

Chief Evangelist, Canva
Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 5-6 110 E 2nd St

5:00pm

Whittle the Idea: A Creative Meet Up
Talented whittlers will tell you that they are able to see a design "hidden" in a block of wood; that all they're doing is revealing the true form locked within. Each time you set out to find the "big idea," how do you start? With a big blank page (or dry-erase board). This is your block of wood. Each time a word is written on that page, it's like a strike to your block that reveals more and more of the creative insight you seek. You whittle until you refine that bad boy into an efficient and powerful message. No matter what facet of media you work in, come meet up with like-minded creative professionals who delight in the process of revealing big ideas with creative whittling.

View official listing on sxsw.com

Speakers
avatar for Aaron Wells

Aaron Wells

Business Dev, The Concept Collective LLC
Counting a decade-plus working in adjacent silos of the creative community, I have come to believe that fresh words contain an innate power that leads to new concepts and new thoughts.


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 501 110 E 2nd St
 
Saturday, March 14
 

9:30am

Disrupting Bureaucracy with Social Curation
A legislatively funded outreach initiative turned into an unprecedented story collection project for Austin's Bullock Texas State History Museum. As a cultural institution, we learned to navigate bureaucracy and automate social curation – and we mean REAL curation – with a responsive, accessible, and compliant framework that is yielding unexpected results. Community building activities, interactive programming, and pop-up exhibits are, well, popping up throughout Texas. And a whole host of people are excited about writing, curating, and interpreting their own histories. This project is a game-changer for state government – and the museum community – and has disrupted the way stakeholders think about outreach. The tech community will learn about what curation really means from professional museum curators, and how to pivot curatorial practices amid a malaise of high-profile clients.

View official listing on sxsw.com

Speakers
avatar for David Munns

David Munns

Dir of Web & Digital Media, The Bob Bullock Texas State History Museum
Leads digital outreach and interactive design for the Texas State History Museum. Specializes in the museum's strategic technology programs, including digital curation, exhibition media, environmental design, NUI/augmented reality, and website development. Currently directing the... Read More →
avatar for Dr Victoria Ramirez

Dr Victoria Ramirez

Museum Dir, The Bob Bullock Texas State History Museum
Victoria Ramirez joined the Bullock Texas State History Museum in February, 2013 as the Deputy Director and was appointed Director June, 2014. Her responsibilities include overseeing all aspects of the Museum and supporting fundraising activities conducted by the Texas State History... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

9:30am

Nat Geo Captures the World For Nokia, With a Phone
Join us on assignment with a National Geographic photographer as he travels the globe shooting seven of the world's natural wonders, with only a camera phone. The image files he sends back must withstand a three page spread in the magazine, and win him over.
The panel discussion will explain how an advertiser, a creative agency and a photography industry expert used authentic storytelling to enrich consumers' ad experience. Speakers from Nokia Lumia (Microsoft), National Geographic's in-house agency National Geographic Creative and NG photographer Stephen Alvarez discuss the origins and outcome of a custom global ad campaign for the Nokia Lumia series. The project involved tasking a notable photographer with using only the handheld devices to capture National Geographic worthy images of the world's natural wonders. The images from this authentic assignment were then used in Nokia's integrated campaign, highlighting the quality of the built-in camera and the new smartphone camera technology.

View official listing on sxsw.com

Speakers
avatar for Stephen Alvarez

Stephen Alvarez

Photographer, Alvarez Photography/Represented By National Geographic Creative
Photographer and film maker Stephen Alvarez produces global stories about exploration, adventure and culture. Alvarez has been a National Geographic Magazine photographer since 1995. He has published over a dozen stories with the magazine, including the discovery of an ancient Incan... Read More →
avatar for Tiina Jaatinen

Tiina Jaatinen

Sr Comm Mgr, Microsoft
Tiina Jaatinen is the Editor in Chief for Microsoft’s Lumia Conversations blog, one of the most influential corporate and technology blogs in the world. She oversees a team of superstar editors, bringing alive stories about the latest technology, innovations and people shaping the... Read More →
avatar for Alice Keating

Alice Keating

VP Sales & Mktg, National Geographic Creative
avatar for Richard Kelly

Richard Kelly

Photographer, Indigo Factory Inc
Tech + Art I photograph people for publishers and organizations. I teach photography and the art of commerce I write about the business of art and photography I host a webinar Evolution / Revolution for ASMP I am a father of a 10 year old tech artist geek girl I like Documentaries... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

9:30am

Social Media: Breaking News or Fixing News?
Have Facebook, Twitter and other similar platforms strengthened or weakened the overall ecosystem of journalism and publishing? This session features a panel of social media editors and journalists who will voice their views on the impact that social media platforms are having on news gathering, reporting and engaging audiences. Featuring: Kai Ryssdal, host, "Marketplace" Radio; Michael Roston, Social Media Editor, The New York Times; Alison Lichter, WSJ, Social Media Editor and Eric Carvin, AP Social Media Editor, Board member, Online News Association. Presented by The Knight Foundation

View official listing on sxsw.com

Speakers
avatar for Eric Carvin

Eric Carvin

Social Media Editor, Associated Press
Eric Carvin is the social media editor at The Associated Press, where he directs social strategy throughout AP’s global news operations. He oversees the use of social media to uncover breaking news, gather user-generated content, connect with readers and share AP content. He also... Read More →
AL

Allison Lichter

Social Media Editor, The Wall Street Journal
Allison Lichter is the Social Media Editor for The Wall Street Journal, overseeing the paper's social media engagement efforts.
avatar for Michael Roston

Michael Roston

Sr Staff Editor Social Media, The New York Times
I'm the senior staff editor for social media at The New York Times. Before that I worked as the overnight home page producer for nytimes.com.
avatar for Kai Ryssdal

Kai Ryssdal

Host, "Marketplace", Marketplace
Kai Ryssdal has been the host and senior editor of Marketplace, public radio’s program on business and the economy, since 2005. He joined American Public Media in 2001 as the host of Marketplace Morning Report.


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

9:30am

The Natural Architecture of Social Media
People have talked about the social 'ecosystem', as if it comprises distinct, intelligent consumers for a long time. But they’ve always overlooked one key fact: social-media networks are the heart of the ecosystem. They are holonic structures – individual, but acting as a whole. The creation of social media networks turned computers and smartphones into something amazing: doorways into a landscape, nourished by content and thriving on emotion expressed through the act of sharing. Sharing is the single most important activity that happens on social networks. Our physical computer networks are merely the substrate for a new meta-creature, the social organism. Sharing feeds the living organism, and a new form of social media creates itself in the process. Patrick Mulford will examine this social-media organism through the lens of biomimicry, where you can see the seven basic rules that facilitate life itself are remarkably similar to seven basic principles that drive social media success.

View official listing on sxsw.com

Speakers
avatar for Patrick Mulford

Patrick Mulford

Exec Creative Dir, theAudience Inc
During the past 17 years Patrick has been a creative director, a partner and a board member in a broad range of successful creative businesses. Most notably he's helped build three industry-leading digital and social agencies in the UK and the US; companies that have pioneered how... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

11:00am

Data-Driven Newsrooms That Don't Drive Off Writers
The concept of "data-driven media" is a hot topic right now, but actually adopting a performance-based approach to content requires more than just numbers. It calls for a cultural shift from a purely editorial mindset to one that combines creativity with science. Refinery29 and NPR are two successful media companies with very different audiences and histories — R29 is a fast-growing, digital-only fashion and lifestyle brand, while NPR has evolved beyond its roots in terrestrial radio to both online and mobile platforms in a way that few legacy brands can boast. Ultimately, both have built company cultures that not only accept but also leverage data to create better and more successful content. Through tools like dashboards, newsletters, and both off-the-shelf and custom analytics solutions, this conversation will address how media companies can adopt data-driven practices that empower, rather than alienate, writers and facilitate the creation of higher-quality content across the board.

View official listing on sxsw.com

Speakers
avatar for Wright Bryan

Wright Bryan

Editor, NPR
Hi! I'm Wright and I run the Social Media Desk at NPR. I work with people across our newsroom on how to use social platforms for journalism, engage with the audience and build community. I'm also deeply involved with NPR's use of analytics in the newsroom. We share the things we're... Read More →
avatar for Lexi Nisita

Lexi Nisita

Social Media Dir, Refinery29
As the social media director of Refinery29, Lexi Nisita has grown referrals five-fold since 2013. When it comes to social headlines, she's tested everything from pure clickbait to titles so weird and abstract, you need a second cup of coffee to figure them out. In collaboration with... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

11:00am

SXE: Creativity and Success from the Majority World
With the collapse of the dominant publishing, photographic and music empires, the Modern Creative is left wondering which way to turn, and whether anything can be salvaged from the rubble.
In this context of chaos, lessons can be drawn from the rise and fall of Asian and African empires, and from the innovations that are gaining significant traction in today’s Developing World.
The Chinese, for example, are responsible for what are arguably the four greatest inventions of all time: gunpowder, the compass, paper-making and printing. But why could they not turn these into economic successes, and how can modern creators avoid those mistakes? In Africa, the photocopier trumps ebooks, but authors and photographers are not robbed of their royalties. How?
Drawing on ancient histories and modern success stories from the Global South and Emergent East, Dominique le Roux inspires creatives to re-examine their assumptions, rethink their beliefs and reimagine their business models.

View official listing on sxsw.com

Speakers
avatar for Dominique le Roux

Dominique le Roux

Publisher, Moonshine Media
Dominique le Roux is a Publishing Manager and Editor with more than 20 years of experience in print and electronic publishing. Alone or through the teams she has assembled, she has managed the production of at least 500 illustrated books, in print and various electronic means, has... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

11:00am

Use Your Words: Optimizing Content For Growth
Should you urge people to "Join" your service, or bark at them to "Sign up," army style? What about your tagline...how can you possibly sum up everything you have to offer in just a handful of words?
In this mobile-first world, where screen-estate is limited in the extreme, you need to make every word count. And even your smallest word choices can make a huge difference, both on the number of times people tap (hello, metrics!) and how good your app makes people feel (hi, brand perception!). At Pinterest, we brainstrain long and hard over every word we use. We also do tons of testing, and Pinner interviewing, to help us understand what works.
Come find out how to write the kind of short, sweet messages that mobile demands, hear a few of Pinterest’s wordsmithing success stories, and learn how to choose the right words for your own audience.

View official listing on sxsw.com

Speakers
avatar for Evany Thomas

Evany Thomas

Brand Writer, Pinterest
Evany Thomas is a brand writer at Pinterest. Before that, she was a content strategist at Facebook, Wells Fargo, Yahoo! and even Friendster. Her work has been featured on websites (Sundance Film Festival, Television Without Pity, The Morning News) and in print (The Portlandia Activity... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

11:00am

We Are What We Click: The Dark Side Of Sideboobs
This panel will provide a horrifying view of humanity, based on click trends.
What if we are what we read online? What if the measure of a person is, in fact, their browser history? That's a scary thought, because we know what you click on, and it tends to be the stupidest stuff you can find. Face it, your reptilian brain controls your clicking finger.
Never before in history have so many great journalists had so many resources and such reach. Publishers are investing millions in reinventing their businesses. And yet a good slideshow of Kim Kardashian still wins 9 times out of 10. It can be frustrating to "real" journalists and publishers, but why not take this stuff seriously and learn what we can from it?
This panel will do just that: We’ll stare into the abyss of the web and plumb the depths of our collective content consumption, looking for lessons we can learn from the dark side of content marketing. Presented by The Knight Foundation

View official listing on sxsw.com

Speakers
avatar for Mikala Bierma

Mikala Bierma

Assoc Creative Dir, BuzzFeed
avatar for Kyle Monson

Kyle Monson

Founding Partner & Chief Creative, Knock Twice LLC
Kyle Monson is a founding partner and chief creative at Knock Twice, a tech marketing agency in New York and San Francisco. Kyle got his start as a journalist and editor, working for almost six years at PC Magazine before becoming content strategy director at JWT in 2009.
avatar for Elspeth Rountree

Elspeth Rountree

Dir of Mktg
With extensive experience in the evolving digital media space, Elspeth "Ellie" Rountree is an expert new media marketer and strategist focusing on the intersection of current topics such as Marketing, Branded Content, Partnerships and emerging trends such as Meme Culture. Along with... Read More →
avatar for Todd Sawicki

Todd Sawicki

CEO, Zemanta
Todd Sawicki is the CEO of Zemanta, the Native Ad DSP. Zemanta helps content marketers manage distribution for their content thru native advertising. Zemanta's roster of clients includes Intel, Intuit, Allstate, Williams Sonoma and more.


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

12:30pm

Can Anyone Really Trust User-Generated Content?
We all do it. We all read online reviews to help pick what restaurant to eat at, select the new TV for our living room, or choose a new dry cleaner. We look at likes and user comments on music and video sites to identify emerging artists and get a sense of whether the next Hollywood blockbuster is really that good. And we often rely on search rankings to tell us which pages have the most informative and valuable content. People have more access to—and more frequently rely upon—the recommendations of their peers than ever before. The feedback of others we believe to be “like us” has the power make or break goods and services. This begs the question: does the market have an obligation to safeguard the authenticity of user-generated content? Join Bazaarvoice CEO Gene Austin as he discusses the dark side of social media, the impact of inauthentic behavior on businesses and consumers, and what each of us can do to create a web worthy of our trust.

View official listing on sxsw.com

Speakers
avatar for Gene Austin

Gene Austin

CEO, Bazaarvoice
Gene has served as Chief Executive Officer since February 2014, president since May 2013 and as a member of our board of directors since November 2013. Gene has more than 30 years of experience delivering results in high-growth technology companies, with a particular emphasis on SaaS... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

12:30pm

Facebook, Twitter and The Future of Free Speech
Online platforms are now the town square for creativity and social and political connection. This means that many of the most important decisions about content, access, and speech are now concentrated in the hands of a few private actors. When does art cross the line and get flagged on Facebook? Which tweets are staying up or coming down? When is a video too violent? How much censorship is just too much or not enough? Who should be the deciders? And how do you get your voice heard when you think content should be taken down or put back up? Join policy experts from the top platforms, the ACLU's Nicole Ozer, and Professor Jeffrey Rosen from the National Constitution Center to discuss what’s happening now and the future of free speech. Presented by The Knight Foundation

View official listing on sxsw.com

Speakers
avatar for Monika Bickert

Monika Bickert

Head of Global Product Policy, Facebook
Monika Bickert is Facebook’s head of product policy. Her global team manages the policies for what types of content can be shared on Facebook and how advertisers and developers can interact with the site. Monika originally joined Facebook in 2012 as lead security counsel, advising... Read More →
avatar for Nicole Ozer

Nicole Ozer

Technology & Civil Liberties Policy Dir, ACLU of Northern California
Nicole Ozer is the Technology and Civil Liberties Policy Director at the ACLU of California and is a nationally recognized expert on issues of privacy, free speech and new technology. Nicole is the author of several legal and policy publications, including Privacy & Free Speech: It’s... Read More →
avatar for Jeffrey Rosen

Jeffrey Rosen

Pres & CEO, National Constitution Center
Jeffrey Rosen is the President and CEO of the National Constitution Center, the only institution in America chartered by Congress “to disseminate information about the U.S. Constitution on a non-partisan basis.” Rosen is also a professor at the George Washington University Law... Read More →
avatar for Matthew Zimmerman

Matthew Zimmerman

Sr Product Counsel, Twitter
Matt Zimmerman is a Senior Product Counsel at Twitter, focusing on free expression, content policy, transparency, and security issues. Previously, Matt was a Senior Staff Attorney with the Electronic Frontier Foundation, focusing on civil liberties, free speech, and privacy law. Matt... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

12:30pm

Image Creation and Sharing: Practice vs Policy
Every day, millions of images swirl online. The instantaneous exchange of visual tokens has given us the ability to make personal that which is also immense and faceless. Whether they report or distort, are original or stolen, are published once or republished to a viral status, visuals in social media collectively shape our expectations and realities and certainly challenge established rules and practices surrounding visual culture. Solutions once created to safeguard creative work or community standards are found wanting and are often observed in the breach. This panel will analyze wide-ranging current practices, the understanding of which could change future activities and policies, including intellectual property law, ideas about censorship, and terms of service agreements. Instagram, in particular, has been a game-changer in terms of the kinds of images that are shared on a global level, and has raised new questions about the creation, sharing and ownership of visual culture.

View official listing on sxsw.com

Speakers
avatar for Victoria Ekstrand

Victoria Ekstrand

Asst Professor, University of North Carolina
avatar for Magdalena Olszanowski

Magdalena Olszanowski

PhD Candidate / feminist artist, Concordia University
Magdalena Olszanowski is a feminist artist, documentary film-maker, internet scholar and PhD Candidate. She is pursuing a SSHRC-funded PhD in Communication Studies at Concordia University in Montreal, Canada.
avatar for Lisa Silvestri

Lisa Silvestri

Asst Professor, Gonzaga University
Lisa Silvestri, PhD is Assistant Professor of Communication and Digital Culture at Gonzaga University. Her research interests focus on American politics and popular culture with a special focus on war and social media. Her work engages most deeply with the ethical and moral dimensions... Read More →
avatar for Leslie-Jean Thornton

Leslie-Jean Thornton

Assoc Professor, Arizona State University


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

12:30pm

Metadata for Good? Trust and Context in Online Media
With 100+ hours of video uploaded to YouTube every minute, online videos have changed everything about how we get our information and entertainment. But for all those videos to make a real impact in news, human rights, and legal contexts we need the increasingly rapid ability to tell which videos are real and which ones aren’t giving us the whole story. Most of what we hear about metadata these days involves NSA spying, but it may be a valuable asset in solving the trust problem, allowing users to establish authorship, prove authenticity, add context, and reach the right audiences. So how can we address the issues of privacy and user control while still separating the real from the fake? The answer could help online video for news, truth, and justice finally reach its full potential. The panelists will combine their expertise in news and human rights to to kick off a discussion of metadata, verification, online media, and rights.

View official listing on sxsw.com

Speakers
avatar for Morgan Hargrave

Morgan Hargrave

Coordinator of Systems Change, WITNESS
Working at the edge of video, tech, and human rights, Morgan coordinates WITNESS's Systems Change work, a set of big-picture tools and advocacy that aims to help tailor the digital landscape to fit the needs of journalists, activists, and human rights witnesses of all stripes. Previously... Read More →
HH

Harlo Holmes

Research Fellow, The Guardian Project


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

2:00pm

Deliverables Today

Speakers
avatar for Adam Church

Adam Church

Dir of Feature Delivery & Servicing, Broad Green Pictures
Adam has over twenty years of experience in film delivery and technical services areas of the motion picture industry. His knowledge of domestic and international delivery requirements have allowed him to negotiate cost-effective, efficient delivery schedules and procedures for U.S... Read More →
avatar for Scott Mandell

Scott Mandell

Exec Producer, Post Masters LLC
Scott Mandell began his 35+ year career in the film and storage warehouse of Orion Pictures, rising through the ranks to become Sr. Vice President of Post Production and World Wide Servicing. He has supervised many feature films through the post production process, working closely... Read More →
avatar for Jason Tobias

Jason Tobias

Dir of Post Production, Broad Green Pictures
Jason Tobias is the Director of Post Production for Broad Green Pictures. He has previously worked as a Post Production Supervisor for Film and Television, having worked on such films as AFTERNOON DELIGHT, INEQUALITY FOR ALL, LEARNING TO DRIVE, and most recently on Jeremy Saulnier's... Read More →


2:00pm

Secret is Out! Distributors Reveal Their Numbers

Speakers
avatar for Laura Giampino

Laura Giampino

Exec Dir of Sales, Screen Media Films
From majors such as MGM, HBO and Orion Pictures to Indies such as Screen Media Films and Vivendi, Laura Giampino has worked with physical distribution since 1986. Her extensive relationship with the distributors of physical dvd is broad ranging from coast to coast. Laura's lengthy... Read More →
avatar for Mat Levy

Mat Levy

Sr Dir of Sales & Acquisitions, Passion River Films
Mat Levy has worked with Passion River Films since 2004. Having a background in Film and TV publicity, Mat has worked with film campaigns for New Line Cinema, Sony Pictures Classics, Magnolia Pictures, Warner Independent, and Picturehouse. He has also worked with producers from VH1... Read More →
avatar for Meredith  Miller

Meredith Miller

Dir of Non-Theatrical Sales, Tugg Inc
Over 6 years in a management position at Icarus Films, Meredith has in-depth knowledge of traditional, digital, and video media and its competitive landscape. Meredith has a strong presence in the NYC independent film industry, nationwide presence in the educational film sales industry... Read More →
avatar for Richard  Ross

Richard Ross

Co-Pres, Breaking Glass Pictures
Richard A. Ross has been working in Independent Film for over 25 years. He has worked in Sales, Marketing and Acquisition for companies such as Triboro Entertainment, Unapix/A-Pix, Spartan Entertainment, Republic Pictures, and TLA Releasing. In 2009, he co-founded Breaking Glass Pictures... Read More →
TS

Tom Sladek

Sr Sales & Mgmt Exec, Oscilliscope Laboratories
Tom Sladek is head of Home Entertainment and Digital Sales at Oscilloscope Pictures in New York. Tom joined Oscilloscope in January 2010 after a long career in the independent music business, including sales, marketing, and management positions at ATO Records / Red Light Management... Read More →


Saturday March 14, 2015 2:00pm - 3:00pm
ACC Room 17B Austin Convention Center

3:30pm

Content Personalization For Web Teams of All Sizes
Many new platforms now offer capabilities for personalized content, serving different targeted experiences to even the anonymous user. They run the gamut from highly effective usable tools, to unusable bluffs. Web strategists and site managers are broadly excited by the prospect of personalizing content for an obvious reason: getting the right content to the right user at the right time can not only increase conversions and user satisfaction, it also fundamentally solves the oldest problem of the web—the contradiction between too many possibilities and not enough space.
Currently very few organizations are making use of these capabilities, because of time, knowledge, and logistical gaps. In this session, personalization expert John Berndt will provide a way into this new web skill, discussing the approaches to personalization of systems like Sitecore, Drupal, Episerver, and Maxymiser, and talk about real-world operational scenarios, strategy, training, execution, and tracking.

View official listing on sxsw.com

Speakers
JB

John Berndt

Pres, The Berndt Group
John Berndt is a national expert in content management systems (CMS), content personalization and web strategy. A first generation Internet entrepreneur who began building sites for Mosaic 1.0, he has had personal involvement in over 300 significant sites. He is the CEO of The Berndt... Read More →


Saturday March 14, 2015 3:30pm - 3:45pm
ACC Ballroom B Austin Convention Center

3:30pm

How Can Journalism, Civic Tech Hack Politics 2016?
What role will social media, mobile, data, play in 2016 and what impact will that have on civic engagement and campaigns? With the next election cycle already underway, how can journalists and technologists help people make informed decisions about candidates on both the local and national political stage. Presented by the Knight Foundation.

View official listing on sxsw.com

Speakers
avatar for Ruby Cramer

Ruby Cramer

Political Reporter, BuzzFeed
avatar for Seth Flaxman

Seth Flaxman

Exec Dir & Co-Founder, TurboVote
avatar for Emily Ramshaw

Emily Ramshaw

Editor, The Texas Tribune
Emily Ramshaw is editor of The Texas Tribune (www.texastribune.org), an Austin-based non-profit news organization that promotes civic engagement and discourse on public policy, politics and government. The Tribune’s vision is to serve the journalism community as a source of news... Read More →
AR

Andrew Rasiej

Co-Founder, Personal Democracy Media


Saturday March 14, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

3:30pm

Is the Internet Disappointed In Us?
The Web arrived in glory and hope. It was going to be a new beginning that let us at last get right our relationships to business, to governments, to media, to one another. Now even many of the early Internet enthusiasts think the Web has recentralized, new authorities replacing the old, and if anything has changed, it's for the worse. But is that true? Are we taking the positive changes for granted? Most important, what are the real opportunities the Internet opens for us? What can we do -- as individuals and in connection -- to take advantage of the gift the Internet has given us?

View official listing on sxsw.com

Speakers
avatar for David Weinberger

David Weinberger

Writer, Harvard University
I write about the effect of the Internet on ideas. I am a co-author of The Cluetrain Manifesto, and the author of Small Pieces Loosely Joined, Everything is Miscellaneous, and Too Big to Know. I am a senior researcher at the Harvard Berkman Center for Internet & Society, and am co-director... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

3:30pm

The Art and Science of Data-Driven Storytelling
Data is setting a new world order for everyone from designers, to developers, to brands, to advertisers and publishers - but converting data in its many forms into an engaging story isn’t always as easy as it may seem. In a core conversation with Liz Lukas, CEO North America of Decoded - the global company giving professionals a high-level understanding of data, code and more - and James Ball, Special Projects Editor for the Guardian Media Group, explore how the Guardian is harnessing data and data scientists to turn out groundbreaking news stories, including decoding NSA documents and more. The chat will explore the Guardian's creative process, their team, their use of open source (and highly classified) data, and how these techniques can be translated to shape your next big story.

View official listing on sxsw.com

Speakers
JB

James Ball

Special Projects Editor, The Guardian
James Ball is the special projects editor of The Guardian, and the organization's former data editor. Ball was one of the reporters on the paper's groundbreaking reporting of the NSA Files, based on top-secret documents disclosed by the former contractor Edward Snowden. He was a core... Read More →
EL

Elizabeth Lukas

CEO North America, Decoded
Elizabeth Lukas is CEO of Decoded in the US. Having seen first hand the divide between developers and non-developers, she is passionate about giving people the tools and education to bridge that divide.


Saturday March 14, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

The Camera Reimagined: New Forms, New Tools
What we think of as the visual image and visual storytelling is rapidly evolving driven by advances in camera technology and an explosion of smartphone apps. From SnapChat and Vine and the hyper ephemeral, to visual social networks like Instagram and EyeEm, to visual storytelling apps like Exposure.co and Storehouse, to PhotoPedia with its intent to archive and create a more permanent visual record, not a week passes without the emergence of a new experiment in visual expression and storytelling. Yet while what it means to be a photo and a video is evolving at a rapid clip, the camera is still stuck back in the relative stone ages. Hans Peter will discuss the future of the camera and whether the future will be all smartphones, or if and why the internet of things could perhaps create a renaissance for “the camera"?

View official listing on sxsw.com

Speakers
HP

Hans Peter Brondmo

Entrepreneur & Photo Geek, Adventure Labs
Hans Peter Brøndmo has spent his career at the intersection of technology innovation and empowering consumers. Most recently, he served as Head of New Product Innovation at HERE, the Nokia business unit focused on mapping.   Hans Peter is the founder of a number of tech companies... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

3:45pm

Holding Out for a Hero: What the Data Tells Us
What really makes a popular hero that people want to read about? Is it the act of sacrificing oneself for others, or for the greater good? Does it matter in what setting the heroic actions take place? You may say no, but I believe trends and data will show otherwise. Due to the current ease of accessing worldwide information through the Internet - and unfortunately the violence and hardships constantly featured in the headlines - people are less interested in reading stories with traditional heroes and more interested in the fictional, sci fi or extremist situations that provide an escape from real world problems and situations. I plan to examine this trend toward favoring heroes in fictional, as opposed to realistic, situations and settings by looking at the frequency in publishing of traditional hero stories and more modern, sci fi stories; the popularity of these books based on New York Times best seller lists; and current events and headlines to explore the correlation over time.

View official listing on sxsw.com

Speakers
avatar for Kate Hodes

Kate Hodes

Analyst, Huge


Saturday March 14, 2015 3:45pm - 4:00pm
ACC Ballroom B Austin Convention Center

4:00pm

Hey Cord Cutters: Maybe TV Can't Be Everywhere
Cord-cutters like to talk about being free of the constraints of cable bundles, but the trend is that bandwidth deals could turn into bundles themselves. The Internet literally can’t handle the amount of TV we watch. The idea behind “TV everywhere”, where television broadcasters provide viewers with access to online content via live or on-demand, may be impossible with our current infrastructure.
Join Joe Marchese, trustee of the Paley Center for Media, and CEO of ad tech firm, true[X], as he explores the technical, financial and cultural changes necessary to make "TV Everywhere" a reality.

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Speakers
avatar for Joshua Rangsikitpho

Joshua Rangsikitpho

Chief Technology Officer, true[X] media


Saturday March 14, 2015 4:00pm - 4:15pm
ACC Ballroom B Austin Convention Center

4:15pm

How a Library Visit Will Differentiate Your Brand
It’s hard to imagine a child's school without a library. Soon, it will be hard to imagine our corporate & brand culture without cognitive science. In recent years we've had Google at our finger tips deciphering our mind with each letter typed and have seen IBM Watson demonstrate a nuanced understanding of taste or Netflix's predictive recommendations. The technologies that power brands are quickly becoming today's librarians, cognitive science concierges, that seek, gather, and filter by understanding your intentions and increasing the potential solutions available. We will explore the role that library and cognitive science technologies have in defining our brands, both internally and externally.

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Speakers
avatar for Jenessa Carder

Jenessa Carder

Digital Strategist, SapientNitro
Jenessa Carder, Digital Strategist at SapientNitro, loves human behavior and encouraging her clients to become better corporate citizens. She welcomes conversations that make her critically think about the world and firmly believes, when curiosity meets creative, anything can be... Read More →


Saturday March 14, 2015 4:15pm - 4:30pm
ACC Ballroom B Austin Convention Center

5:00pm

Your eReader Sucks: The Persistence of the Book
In November 2013, the Association of American Publishers showed that sales of adult e-books had grown 4.8% over 12 months, while hardcover book sales had risen 11.5%. Why does our love of the book – the ultimate analog object – persist? Despite the advantages of e-books – portability, searchability, low cost – we continue to spend our hard earned dollars on books that we can hold, feel and share.
During my talk, I’ll explore what makes books so enduring, how they may continue to evolve in both format and narrative structure as the digital revolution continues to accelerate, and how paper booksellers, authors, designers and publishers are finding success in the face of intense competition from companies like Amazon and Apple.

View official listing on sxsw.com

Speakers
avatar for Blake Wirht

Blake Wirht

Engagement Dir, Huge
Blake Wirht is an Engagement Director at Huge in Brooklyn. Endlessly fascinated by how design and technology impact people and business, he has helped clients like Google, Salesforce, Half Price Books, Campari, Red Bull, Nestle and others navigate our increasingly digital world. Blake... Read More →


Saturday March 14, 2015 5:00pm - 5:15pm
ACC Ballroom B Austin Convention Center

5:00pm

A Fine Line: Journalism, Storytelling and Advocacy
German writer and theologian Dietrich Bonhoeffer once famously said, "silence in the face of evil is evil itself." When there is potential for storytelling or reporting to create a tangible impact, is there an obligation for the journalist or greater media ecosystem relay a call to action to the reader? What is the role of the journalist in getting the audience to emotionally connect to what they are reading, potentially at the expense of objectivity? Presented by The Knight Foundation

View official listing on sxsw.com

Speakers
CJ

Cord Jefferson

Writer, RYOT
Cord Jefferson is a writer currently working in television. Originally from Tucson, Arizona, he has since donated a kidney in Saudi Arabia, captained a sinking vessel off the coast of Italy, and been chased out of Mexico. His reporting and writing have appeared in or on National Geographic... Read More →
KL

Kaj Larsen

Correspondent, VICE News
AM

Alexis Madrigal

Silicon Valley Bureau Chief, Fusion
BM

Bryn Mooser

Co-Founder, RYOT
Bryn Mooser is the Co-founder of RYOT and was named one of Esquire Magazine’s “Americans of the Year” as well as a "Hollywood Maverick" by Details Magazine. Mooser was Country Director for Artists for Peace and Justice (APJ) and helped build Haiti's largest Cholera center as... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

5:00pm

Mentor Session: Christie Dames
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Christie Dames

Christie Dames

CEO & Co-Founder, TechTalk/Studio
As an uber-connector and cross pollinator of people and ideas, Christie is dedicated to bringing together visionaries, engaged activists, world catalysts and planet changers to rebuild a healthy world for healthy beings.


Saturday March 14, 2015 5:00pm - 6:00pm
Courtyard Marriott Brazos II 300 E 4th St

5:00pm

Sustainable Photography in a Disintermediated Era
Photography has never been more important. It’s become a universal language, spoken by nearly everyone. It’s a primary tool in the battle for user engagement in mobile and web. But professional photographers are experiencing massive dislocation as publishing becomes disintermediated and reintermediated. Old business models are cast aside and the value proposition of the independent visual creator is changing overnight.
Despite these difficulties, there is exploding opportunity for the visual creator to take advantage of the importance of photography. New models of publishing and distribution have allowed fantastic growth in new content stacks, including microcultures and direct-to-fan. And all companies now need photographic speakers as never before.
Our panel brings together three perspectives on thriving in the changing media landscape, and navigating the transition from old media to new. They’ll outline the forces at work and the opportunities for photographic communicators.

View official listing on sxsw.com

Speakers
avatar for Mikkel Aaland

Mikkel Aaland

Photographer/Author, Mikkel Aaland Photography
Mikkel Aaland is an award wining photographer, popular workshop leader and author of fifteen books on digital photography and post-production. He has been at the forefront of digital photo technology since its beginnings. His interest was aroused when world famous American photographer... Read More →
avatar for Anna Dickson

Anna Dickson

Deputy Dir of Photography, The Wall Street Journal
Anna Dickson is a the Director of Photography for the Huffington Post. Her career spans 10 years working in the industry for both print publications as well as online.
avatar for Richard Kelly

Richard Kelly

Photographer, Indigo Factory Inc
Tech + Art I photograph people for publishers and organizations. I teach photography and the art of commerce I write about the business of art and photography I host a webinar Evolution / Revolution for ASMP I am a father of a 10 year old tech artist geek girl I like Documentaries... Read More →
avatar for Leora Kornfeld

Leora Kornfeld

Digital Media Research, The Wall Street Journal
Leora Kornfeld is a digital media researcher and consultant whose background in media goes all the way back to the Precambrian era of record stores, and from there moved to campus radio, followed by commercial radio, and finally an 11 year stint with Canada's national public broadcaster... Read More →
avatar for Peter Krogh

Peter Krogh

Publisher, DAM Useful Publishing
Peter Krogh is a photographer, author, technologist and publisher. He's worked as a commercial and editorial photographer for 30 years, helping clients like PBS tell their stories. He has served on the ASMP Board of Directors and as its Digital Standards and Practices chair.


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

5:00pm

The Future of Porn Is 3D Virtual Reality
This session will examine the near to mid-term future of online adult entertainment, including the impact that Virtual Reality technology will have on the industry, as well as the growing influence of the female audience, and how competition from social media and the ongoing loss of revenue from piracy fits into the picture.

View official listing on sxsw.com

Speakers
avatar for Alec Helmy

Alec Helmy

Pres, XBIZ
Alec Helmy is the founder and president of XBIZ, the adult industry’s leading source for news and information, providing up-to-the-minute coverage of the industry at XBIZ.com and in three print publications. In addition, XBIZ produces several events throughout the year, which culminate... Read More →
avatar for Brian Shuster

Brian Shuster

CEO, Utherverse Digital Inc
In 1996, Brian Shuster founded XPics Publishing, which both pioneered and dominated the adult internet throughout the decade. He later founded, built and sold two major webhosting companies. Mr. Shuster is the inventor of more than fifty issued and pending patents on core internet... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

5:00pm

The Science of News and Content Consumption
In this session we will discuss why communication professionals believe 2015 is the year of PR and how you can tap into this trend. We will look at the four distinct attributes of communications - technology, human behavior, science and content - and how they aligned perfectly to increase the impact of editorial coverage.
Attendees will walk away with a new appreciation of the impact of change in the communication space as well as useful tactics relevant to increase the visibility and success of your business, whether you are a start up, non-profit, or Fortune 50 brand.

View official listing on sxsw.com

Speakers
avatar for Serena Ehrlich

Serena Ehrlich

Dir of Social & Evolving Media, Business Wire
2013 Top 25 Women in Mobile Marketing by Mobile Marketer and currently the director of social and evolving media for Business Wire.


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

5:15pm

The Science of Sharing
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This session will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple framework that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.

View official listing on sxsw.com

Speakers
JL

James Laporte

Mgr Social Content, DigitasLBi


Saturday March 14, 2015 5:15pm - 5:30pm
ACC Ballroom B Austin Convention Center

5:45pm

Beyond Marketing: How Curation Will Work for You
Have you ever felt that there’s more to curation than "content?" Are you limiting your potential as a storyteller, craftsman, or distributor with a narrow view of curation? There’s a way to spend 0.1 percent of your time adding value to the other 99.9 percent. It’s why people fanatically follow food bloggers that help them enjoy faster, tastier, and healthier meals. It’s how someone becomes the go-to social media guy or gal in his or her industry.
After all, don’t you want to find out why Evernote is worth billions, The Huffington Post is a habit for millions, and The Brothers Grimm have dominated our culture for centuries? Get ready to discover a mindset and toolbox to capture, organize, and share anything. You’re about to learn the secrets of harnessing a world of endless information and eliminating the fear of missing out.
What you use your curated experiences for – making buckets of cash, award-winning marketing campaigns, or world domination (for instance) – is up to you.

View official listing on sxsw.com

Speakers
avatar for Joel Zaslofsky

Joel Zaslofsky

Chief Experimenter Simplifier & Founder, Value Of Simple
Joel just wants to help you simplify, organize, and be money wise. He's the co-founder of SimpleREV – a growing movement at the crossroads of simple living and building community – the creator and author of Experience Curating, the host of the popular Smart and Simple Matters... Read More →


Saturday March 14, 2015 5:45pm - 6:00pm
ACC Ballroom B Austin Convention Center
 
Sunday, March 15
 

9:30am

Booming Media Brands Holding Onto Identity
As the Renaissance of digital media companies continues, how do the keepers of the brand maintain its core identity while expanding and growing, both editorially and from a business perspective?
Join Mashable CMO, Stacy Martinet, Refinery29 EVP Marketing & Strategy, Patrick Yee, Global VP of Marketing at Vox, Jonathan Hunt, in a conversation with AdAge's Michael Sebastian as they break down how to maintain and monetize an evolving brand.

View official listing on sxsw.com

Speakers
avatar for Jonathan Hunt

Jonathan Hunt

VP of Global Mktg, Vox Media Inc
Jonathan Hunt is the Global VP of Marketing at Vox Media where he leads audience development and distribution, co-sales partnerships, paid media strategy, and comms. Prior to joining Vox, Jonathan spent 6 years at VICE Media as their Global Marketing Director.
SM

Stacy Martinet

CMO, Mashable
Stacy Martinet is the Chief Marketing Officer of Mashable and sits on the company’s Operating Committee, which directs the company’s strategy, planning and operations. Stacy leads integrated marketing and communications, including brand, social media, corporate communications... Read More →
MS

Michael Sebastian

Reporter, AdAge
Michael Sebastian covers digital and traditional media, the trends affecting them and their fight over both advertising dollars and the attention of readers and viewers. In covering the evolving media business, his beat has grown to include the worlds of content marketing and native... Read More →
avatar for Patrick Yee

Patrick Yee

EVP Mktg & Strategy, Refinery29
Patrick is the EVP of Marketing and Strategy at Refinery29. Prior to Refinery29, Patrick was Founder and President of Shopflick, a venture-capital backed shopping site sold to Sugar Publishing in 2009. Before Shopflick, he co-founded RocketXL, a digital marketing agency, which was... Read More →


Sunday March 15, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

9:30am

Captivology: The Science of Capturing Attention
We are distracted and impatient creatures. Did you know that approximately 25 percent of YouTube users drop off a video if it hasn’t started in five seconds? We have given up our attention spans in return for nearly instantaneous access to the world’s information. Does everyone suddenly have ADD or is there a psychological phenomenon to explore? When it comes to grabbing somebody’s attention, you only have a few seconds to get the job done. How do you do so in a world that is constantly distracted by social media, TV, and smartphones?
Award-winning journalist and entrepreneur Ben Parr answers these questions and more in this session. A former editor of Mashable and cofounder of VC firm DominateFund, Parr will examine the psychological phenomena that trigger shockingly predictable responses in the mind—and show how to leverage them to retain attention for your ideas, products, companies, and more.
Presented by HarperCollins Publishers.

View official listing on sxsw.com

Speakers
BP

Ben Parr

Author/Entrepreneur, Media
Ben Parr is an award-winning journalist, entrepreneur, investor and expert on attention. He is the cofounder and managing partner of DominateFund, a venture capital firm that invests in and accelerates the growth of early-stage technology, software, and product startups through its... Read More →


Sunday March 15, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

9:30am

Charlie Hebdo Lessons on Satire & Journalism
The satire of Charlie Hebdo pushed the boundaries of freedom of expression to uncomfortable limits. In response to the terrorist slaughter of 12 staff members of the French magazine earlier this year, many wondered if the pen truly is mightier than the sword. The link between satire and journalism is strong and long. A society that tolerates crude jokes can stomach political dissent. Indeed satire is a continuum, on one end lives the editorial cartoon and on the other is a racist characterization of a religious prophet.
And the Internet seems to make everything worse. It speeds the distribution of offensive material, amplifies the voices of those would fan the flames of fanatics and encourages haters to ban together and plot revenge.
Can satire survive the digital age? Will it do so hand in hand journalism?

View official listing on sxsw.com

Speakers
avatar for Andy Carvin

Andy Carvin

Editor in Chief, Reported.ly
Andy Carvin recently joined First Look Media as one of its senior editors. Prior to First Look, Andy was senior strategist at NPR's social media desk, where he leads NPR's efforts to integrate social media into the newsroom. Since 2006, Andy has pioneered NPR's use of Twitter and... Read More →
avatar for Kelly McBride

Kelly McBride

VP, The Poynter Institute
JR

Jocelyn Richard

Features Editor, The Onion


Sunday March 15, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

9:30am

Designing News Brands for Gens X and Y
News brands face a crisis of credibility because of the rise of partisan media and old mediums like cable news saddled with a senior citizen audience. But beneath the creative destruction that has downsized so many bureaus there is good news about the news - the rapid growth of digital first news organizations. The Daily Beast's Editor-in-Chief John Avlon and Chief Digital Officer Mike Dyer will lead a panel conversation about the changing nature of news brands and best practices for connecting with a Gen X & Gen Y readership. It's an up close look at what's working, and what's not, as upstart news brands eclipse establishment organizations. Among the shifts: foreign news isn't foreign to the most diverse generation in US history and a majority readers are now getting their news on mobile devices. These changes have massive implications for content and consumption but other news brand qualities remain constant - the need for independence and integrity without ever being boring.

View official listing on sxsw.com

Speakers
JA

John Avlon

Editor-in-Chief, The Daily Beast
John Avlon is the editor in chief of The Daily Beast and a CNN political analyst. He is the author of Independent Nation: How Centrists Can Change American Politics and Wingnuts: How the Lunatic Fringe is Hijacking America as well as an editor of the anthology Deadline Artists: America's... Read More →
avatar for Mike Dyer

Mike Dyer

Chief Digital Officer, The Daily Beast
Mike is currently Managing Director and Chief Digital Officer at The Daily Beast, where he is responsible for providing the overall company vision for business strategy, digital products and advertising/brand strategy, and leading the cross-functional teams responsible for their execution... Read More →


Sunday March 15, 2015 9:30am - 10:30am
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

11:00am

The Future of Viewing: Presented by MPAA

Speakers
JC

Joaquin Castro

Member of Congress, United States House Of Representatives
Joaquin Castro was born in San Antonio, Texas. A second generation Mexican American, he was raised on the city’s Westside and is a proud product of the public school system. After finishing high school a year early, Joaquin left San Antonio to graduate with honors from Stanford... Read More →
SM

Steve Mosko

President, Sony Pictures Television
As president, Sony Pictures Television (SPT), Steve Mosko oversees all television operations for Sony Pictures Entertainment (SPE) worldwide. An SPE executive for more than two decades, Mosko leads the largest independent television studio, a company that ranks as a leader in the... Read More →


11:00am

Data-Driven Strategy vs Editorial Gut Instinct
Personal taste and intuition used to rule editorial strategy for media brands. Today, armed with live data feeds, in-depth analytics tools, and constant user feedback, content planning and brand strategy has become a sort of editorial Jenga game, carefully balancing performance and results with the pressures of an hourly news cycle and emerging trends. So what are the tensions between editorial integrity, personal taste and the need to innovate in a data-driven culture—and how do you balance them? Women’s media brands- Refinery29, Glamour, and Poshly share how they utilize data to program content—from frequency of publish and editorial franchises to overarching brand strategy—without giving up editorial instinct and risk-taking entrepreneurial spirit.

View official listing on sxsw.com

Speakers
avatar for Danica Lo

Danica Lo

Online Editor at Large, Glamour.com
Danica Lo is the Online Editor-at-Large at Glamour. She is the author of the book How Not To Look Fat and worked for more than a decade in the fashion industry as the Senior Online Fashion and Beauty Editor at Glamour, the Founding National Editor of Racked.com, a fashion columnist... Read More →
JN

Jessica Novak

Content Strategist, Refinery29.com
Jessica Novak is the Content Strategist at Refinery29, the largest independent fashion and style website in the United States, as well as the fastest growing media company on the Inc. 500 list. She works closely with Refinery29's editorial team to build a collaborative, data-driven... Read More →
avatar for Linda Vo

Linda Vo

Analytics Mgr, Generator/Sony DADC
avatar for Elizabeth White

Elizabeth White

Head of Strategy & Business Dev, Poshly Inc
Liz White is the Head of Strategy and Business Development at Poshly, a consumer intelligence company that powers personalization tools for brands and consumers. Their proprietary platform, used by brands including L’Oreal, Time Inc and Unilever, use Poshly’s anonymous, aggregated... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

11:00am

Mentor Session: DL Byron
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for DL Byron

DL Byron

Publisher, Bike Hugger


Sunday March 15, 2015 11:00am - 12:00pm
Courtyard Marriott Brazos I 300 E 4th St

11:00am

The Hunger for Atomizing News
The atomization of media is gaining momentum in newsrooms, from building viral content to unravelling complex news stories. Atomizing breaks down stories into simpler blocks of ideas to discuss, remix, and share. The simplest block being a post with a single opinion, an image, or a video. Such an approach to complex stories and topics in media is quickly growing a wider audience. To be a relevant media company means to understand how to reframe content atomically- to make it easier to share, repost, and append to other articles. This is by no means an easy endeavor, but provides for a range of opportunities. Circa is leading in this space, and newsrooms are responding. We'll survey a few companies and how they are leveraging news atomization. Reddit is built on the earliest conception of atomization- the link. We'll dive into Reddit's media data, and how it can be used to understand Redditor's behaviors and preferences towards media across subreddits.

View official listing on sxsw.com

Speakers
avatar for Matt Carroll

Matt Carroll

Research Scientist, Future of News initiative, MIT Media Lab
Matt Carroll is a research scientist at the MIT Media Lab, working in the Center for Civic Media. He is helping students create tools for newsrooms. Before that, he worked at the Boston Globe for 26 years. He was a member of the Spotlight team which won the 2003 Pulitzer Prize for... Read More →
avatar for Kawandeep Virdee

Kawandeep Virdee

Head of Prod, Embedly
Kawandeep works on new ways to create, remix, and share media at Embedly. Lately, this has led him into newsrooms to build tools for journalists. He recently organized Hacking Journalism at the MIT Media lab, bringing together developers, journalists, and designers to build new ways... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

11:00am

Use Your Words: How To Make Your Essays Go Viral
There seems to be a notion that to create the next Intenet phenomenon you have to do it in 140 characters, create a meme, produce the world's funniest video (of the week).... But there are writers putting out quality essays on their own blogs and larger platforms who ignite a fire online, garnering 100,000 to a million shares on social networks a pop. Some of them even do it more than once. What's their secret? How do they make good old fashioned words go viral?
This panel will be comprised of writers, publishers and viral content trackers who will delve into what makes a personal piece so powerful, the topics that really resonate and the audiences who consume this type of content. Hint: Never forget the women and the moms.

View official listing on sxsw.com

Speakers
avatar for Bunmi Laditan

Bunmi Laditan

Owner/Writer, N/A
Bunmi Laditan, author The New York Times, contributor Red Tricycle Award Winner 2013 Parents Magazine: Best of Twitter 2014 TIME Magazine's Top 140 Tweeters of 2013 Webby Honoree 2014 The Huffington Post, writer The Honest Toddler, creator and bestselling author
avatar for Farah Miller

Farah Miller

Exec Editor/Family & Relationships, The Huffington Post
Farah L. Miller is The Huffington Post's Executive Family and Relationships Editor. In 2011, she launched HuffPost Parents, which has become the number one vertical on the site and the winner of a 2013 People's Voice Webby Award. Prior to this, she was the deputy editor at Oprah.com... Read More →
avatar for Paul Quigley

Paul Quigley

CEO, NewsWhip Media
Paul is co-founder and CEO of NewsWhip.
avatar for Jill Smokler

Jill Smokler

Founder and President, Scary Mommy
Jill Smokler is the New York Times bestselling author of Confessions of A Scary Mommy (April 2012) and Motherhood Comes Naturally (And Other Vicious Lies) (April 2013) as well as the owner all things Scary Mommy. Jill’s website averages over 30 million page views a month, and her... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

11:00am

When Humor Is More Powerful Than the Truth
Media, marketers, politicians and people can shout all they want, but honey (and humor) draws more bees than vinegar. Some have figured this out, but does using humor really get their message across?
This session will provide an in-depth look at why humor is such a powerful messaging tool and will explore: whether humor actually helps us to understand reality or if it's distorting it, the reason why humor works for getting messages across in today's partisan society, the importance Millennials place on a sense of humor, what the large-scale success of comedy news/satire shows like The Daily Show and Last Week Tonight say about society, as well as the reason why certain people and brands just aren't funny.

View official listing on sxsw.com

Speakers
avatar for Ben Huh

Ben Huh

Founder/CEO, Cheezburger
Ben Huh is the Founder and Chief Executive Officer of Cheezburger (http://cheezburger.com). The former journalist turned successful entrepreneur has been credited with pioneering Internet culture as entertainment, crowdsourcing, and bringing Internet memes to the mainstream. Since... Read More →


Sunday March 15, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

12:30pm

For Hollywood, The Future is Not Evenly Distributed

Speakers
avatar for David Larkin

David Larkin

Founder/CEO, Gowatchit.com
David is the Founder and CEO if GoWatchit.com, a search engine and universal queue for movies.


Sunday March 15, 2015 12:30pm - 12:45pm
ACC Room 15 Austin Convention Center

12:30pm

Innovation Through Impact Filmmaking
Leadership is often embodied through a voice that catalyzes a movement. Through stories these ideas are passed on. Now with filmmaking, international communities are connected to causes that drive impact. As a result, local movements have become global and have reached audiences that they would not have otherwise. What are the measurable differences from these films? How has change been driven? Furthermore, how can entrepreneurs and change makers employ these tools to highlight the difference they want to make in the world? Presented by Core Media

View official listing on sxsw.com

Speakers
avatar for Elizabeth Avellan

Elizabeth Avellan

Co-owner and VP, Picture Motion
avatar for Lila Igram

Lila Igram

Founder, Connecther
Lila put together a bootstrapping, volunteer team that together donated over $50K of in-kind services to launch Connecther.org, a global communication and crowd-funding platform focused on advancing women and girls globally. Connecther provides a diverse communication platform, including... Read More →
SK

Smriti Keshari

Filmmaker, Food Chains
CM

Christie Marchese

Exec Dir, Picture Motion


Sunday March 15, 2015 12:30pm - 1:30pm
Austin City Hall Council Chambers 301 W 2nd St

12:30pm

Is the Internet the Answer?
Clive Thompson, the author of "Smarter Than You Think" and Andrew Keen, the author of "The Internet Is Not The Answer" will talk about the positive and negative impact of the digital revolution on society. They will discuss the impact of technology on our minds and its role in making us more (or less) intelligent. They will talk about the impact of the Internet of our economic and social life and its role in making us more (or less) equal and prosperous. A conversation rather than a debate, these two authors will reveal their greatest concerns and hopes about a digital revolution that, for better or worse, is changing all of our lives.

View official listing on sxsw.com

Speakers
AK

Andrew Keen

Writer, Andrew Keen Productions
Andrew Keen is an Internet entrepreneur who founded Audiocafe.com in 1995 and built it into a popular first generation Internet company. He is the currently the executive director of the Silicon Valley salon FutureCast, a columnist for CNN and a regular commentator for many other... Read More →
avatar for Clive Thompson

Clive Thompson

Author & Journalist, Clive Thompson
Clive Thompson is a leading thinker on how technology and science affect everyday life. He is the author of "Smarter Than You Think: How Technology is Changing Our Minds for the Better", a columnist for Wired, and a contributing writer to the New York Times Magazine. His journalism... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

12:30pm

Mentor Session: Victoria Taylor
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Victoria Taylor

Victoria Taylor

Dir of Communications, reddit
Victoria came to reddit from working in the digital department for several years of ID PR (www.id-pr.com) where she was involved with the strategic social media marketing and overall digital public relations campaigns of ID’s talent, brands, and corporate clients. At reddit she... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
Courtyard Marriott Brazos II 300 E 4th St

12:30pm

New Journalism: Black and White and Reddit All Over
The evolution of blogging has seen the medium move from outlets of a personal nature to a major source of online content, often with great notoriety and controversy. Today the genre faces an identity crisis, as the line has blurred between opinion writing, reporting, and paid content. Integrity often takes a backseat to earning a living, and journalistic standards are all but abandoned under the guise of platform ownership.
The blogger community is experiencing an internal backlash as many cry out for stronger guidelines and a movement toward integrity. Can the reputation of blogging be restored through more ethical writing policies and is it possible to be both credible and earn compensation for opinions?
This Core Conversation will explore the adversarial relationship between journalists and bloggers, focusing on ethics, integrity, and the current climate of content creation for news and entertainment.

View official listing on sxsw.com

Speakers
avatar for Corrin Foster

Corrin Foster

Mktg Mgr, Oh Hey
Corrin Foster is an Austin-based lifestyle blogger with over 10 years experience partnering with major brands, building communities, and remembering that blogging is supposed to be fun. She speaks regularly on the topics of brand partnerships, community engagement, and beating blogger... Read More →
avatar for Kristin Sheppard

Kristin Sheppard

Founder, Creative Dir, Giant Squid Media
Kristin Sheppard is the owner and creative director of Giant Squid Media where she implements digital marketing, branding, SEO, and creates content for authors, small companies, and startups. Her popular pop culture blog Mad Betty has a big following in her hometown of Austin, TX... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

12:30pm

Transmedia Storytelling in the Age of Proximity
Cities are changing rapidly. Citizens and consumers are relying on their mobile devices for more services, and have higher expectations from their governments. Brands and businesses are looking to engage with consumers in new and meaningful ways - merging digital and physical lines of business.
There is a new wave of technologies that will support these changing relationships and expectations: Proximity technologies like LTE Direct and Beacons, and Instrumented Infrastructure like LinkNYC in New York City will support a better, frictionless user experience, inform a more responsive government, and create new opportunities for commerce.
We will explore how Cities and business are moving to take advantage of these technologies and the opportunity to better engage with citizens and customers.

View official listing on sxsw.com

Speakers
avatar for Dave Etherington

Dave Etherington

Chief Strategy Officer, Titan
Dave leads strategy, technology, marketing and research for Titan. A key member of the CityBridge/LinkNYC team, he has helped evolve Titan into a media company that brings innovative technology and advertising solutions to brands and municipalities. He joined Titan in May 2007 as... Read More →
avatar for Jeff Henckels

Jeff Henckels

Dir, Strategy & Business Dev, Qualcomm
Jeff Henckels supports the incubation of emerging technologies within Qualcomm Research. Jeff began his career as an equity Wall Street analyst, covering the software and internet industries during the dawn of the World Wide Web. He joined Netscape after covering its IPO, where he... Read More →
avatar for Colin O'Donnell

Colin O'Donnell

Founding Partner, Control Group
Colin O'Donnell is a Founding Partner of Control Group and is responsible for corporate strategy, business development and thought leadership that drives the company’s growth. He has led the company towards groundbreaking initiatives such as On-the-Go, the award-winning information... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

12:30pm

Why Feminism Is Winning the Web
We've known for a decade that a feminist approach to content builds loyal, engaged audiences. What it hasn't been known for, however, is helping scale major media properties attracting big advertisers.
In the last few years that's changed. The ubiquity of social media has given millions of young women more opportunity to openly discuss the issues important to them, and they expect the same passion and authenticity from media outlets. These readers look for stories told from the angle that women's rights and interests aren't niche, "soft," or otherwise incidental. And startups that embrace that perspective are seeing huge traffic and revenue growth.
This panel brings together members of the Bustle, Mic, Upworthy, and HelloGiggles staffs to discuss how feminism, once considered unappealing or just irrelevant to mass audiences, is helping build large, lucrative, and influential media brands. We'll trace how that happened and the ways it's enabling content sites to propel social change.

View official listing on sxsw.com

Speakers
avatar for Elizabeth Plank

Elizabeth Plank

Sr Editor, Mic
Elizabeth Plank is the Senior Editor for Mic. She joined in March 2013 and helps devise strategy for social and viral content. Her unique training in behavioral science coupled with her lively, smart take on hot-button social issues has made her one of the most popular voices on Mic... Read More →
avatar for Franchesca Ramsey

Franchesca Ramsey

Actress/Comedian/Video Blogger, Upworthy
Franchesca Ramsey is an actress, comedian and video blogger based out of New York City. With over 200k subscribers on her two YouTube channels, she and her videos have been featured on MTV, The New York Times, Essence.com and The BBC. In 2012 her viral video “Sh*t White Girls Say...to... Read More →
SR

Sophia Rossi

Co-Founder, Hello Giggles
avatar for Kate Ward

Kate Ward

Managing Editor, Bustle
Kate Ward is the current Managing Editor of Bustle.com, the former Executive Editor of Hollywood.com, and a former editor and writer for Entertainment Weekly and EW.com. A graduate of the Medill School of Journalism at Northwestern University and one of Business Insider's 30 Most... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

2:00pm

Mentors - Distribution I: Adam Donaghey (Aviation Cinemas)

Speakers
avatar for Adam Donaghey

Adam Donaghey

Producer, Aviation Cinemas Inc
Adam Donaghey, founder of Zero Trans Fat Prods., is an award-winning independent film producer from Texas. His work has been nominated for both the Independent Spirit and Gotham Awards, and has been showcased at fests including Sundance, Berlinale, SXSW, Sitges, LA Film Festival... Read More →


Sunday March 15, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

Mentors - Distribution I: Adam Leipzig (Entertainment Media Partners)
Meet with industry professionals who can give advice and answer questions about distribution, distribution options, and more for your films.
Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session.

View official listing on sxsw.com

Sunday March 15, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

Mentors - Distribution I: David Larkin (GoWatchIt.com)

Speakers
avatar for David Larkin

David Larkin

Founder/CEO, Gowatchit.com
David is the Founder and CEO if GoWatchit.com, a search engine and universal queue for movies.


Sunday March 15, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

Mentors - Distribution I: Nicolas Gonda (Tugg Inc)

Speakers
avatar for Nicolas Gonda

Nicolas Gonda

CEO, Tugg Inc
Nicolas Gonda co-founded Tugg, Inc. (www.tugg.com), a web-platform that enables people to choose the films that play in their local theaters and promote their own events. Launched at the 2012 South by Southwest Festival, Tugg empowers audiences nationwide to screen films from its... Read More →


Sunday March 15, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

Mentors - Distribution I: Rebecca Sosa (A24)

Speakers
avatar for Rebecca Sosa

Rebecca Sosa

Head of Digital Distribution, A24 Films
Rebecca oversees VOD, DVD and ancillary opportunities for A24, the studio that released Harmony Korine's SPRING BREAKERS, Sofia Coppola's THE BLING RING and James Ponsoldt's THE SPECTACULAR NOW. Prior to A24, Rebecca worked as the Programming Manager at FilmBuff devising digital release... Read More →


Sunday March 15, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

Mentors - Distribution I: Ron Najor

Speakers
avatar for Ron Najor

Ron Najor

Short Term 12
Ron graduated from San Diego State University with a master’s degree in Television, Film, and New Media. While there he was selected three times to receive National Student Emmy Awards. Ron’s first produced independent feature film “I Am Not A Hipster” was an official selection... Read More →


Sunday March 15, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

2:00pm

Mentors - Distribution I: Sean Berney (IFC Films)

Speakers
avatar for Sean Berney

Sean Berney

Mgr of Acquisitions, IFC Films
After receiving his Bachelor's degree in Cinema Studies from NYU’s Tisch School of the Arts, Sean eagerly pursued a career in the field he loves. He landed a role in the marketing department at Magnolia Pictures and went on to freelance as the Director of Marketing on the release... Read More →


Sunday March 15, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

3:30pm

A Happy Marriage: How To Integrate Experts and UGC
The debate around user-generated versus expert content has been a hot topic among content creators for years. Each one has its strengths and weaknesses, so which type of content should brands prioritize? The answer is you don’t have to choose: successful companies leverage both content types, creating a mutually beneficial relationship.
This panel will give business leaders, content strategists and marketers the chance to hear firsthand how three brands from food, travel and film successfully integrate user-generated and expert content to create dynamic platforms that build consumer trust and brand authority, as well as stimulate engagement.
The panelists will demonstrate how expert perspectives and UGC, including social media and user reviews, can differ drastically, highlighting reviews of local Austin hotels, restaurants and movies—asking the audience “who do you trust?”

View official listing on sxsw.com

Speakers
avatar for Matt Atchity

Matt Atchity

Editor in Chief, Rotten Tomatoes
Matt Atchity has over fifteen years of experience managing and building online destinations that cover a variety of entertainment categories, such as movies, TV, music, celebrities and video games. Under Matt's leadership, Rotten Tomatoes has seen its traffic more than double over... Read More →
avatar for Arabella Bowen

Arabella Bowen

Editor in Chief, Fodor's Travel
Arabella Bowen is the Editor-in-Chief of Fodor's Travel, America's oldest guidebook company. In this role, she oversees the travel brand’s content strategy across print and digital media, leveraging expert and user-generated content alike to provide the best possible recommendations... Read More →
avatar for Stacey Rivera

Stacey Rivera

Digital Director, Bon Appetit
Stacey C. Rivera, the Digital Director at Bon Appetit, reads 1,000 headlines a day and has had a varied career, working as managing editor everywhere from Latina magazine to Stuff magazine to CafeMom.com. A graduate of New York University, she also holds a Professional Pastry and... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

3:30pm

Academic Research Can Go Almost Viral Too
Can a bad hair day nix your raise? Why is it risky to pitch an idea that is too perfect? These topics are headline fodder for stories about academic research by Stanford Graduate School of Business professors.
In this interactive conversation, we’ll share how we turn potentially dry academic studies into engaging stories, and deliver them on a multitude of publishing platforms, including our website, print magazine, and syndication partners, and to more than 230K Twitter followers. For those who find original content creation challenging, we’ll reveal how we work with faculty to retain academic rigor while telling stories that people want to read and share.
We’ll also discuss effective ways to extend the reach of your content via the web and social media, how to customize content for your own properties and mass media partners, and why it’s important to recycle stories. Don’t worry, we won’t leave out old-school print – we’ll share ways we continuously reinvent our magazine.

View official listing on sxsw.com

Speakers
avatar for Karen Lee

Karen Lee

Social Web & Email Strategist, Stanford Graduate School of Business
Karen Lee is the Associate Digital and Social Director in the Marketing & Communications team at Stanford Graduate School of Business. She joined Stanford in 2011 to lead the school's social media strategy and manage the school’s flagship profiles on Twitter, Facebook, LinkedIn... Read More →
avatar for Deborah Petersen

Deborah Petersen

Editorial Operations Mgr, Stanford Graduate School of Business
Deborah Petersen joined Stanford Graduate School of Business as the Editorial Operations Manager in 2013. She works with a team of writers, illustrators and photographers to tell the stories of faculty research for Stanford Business magazine, Insights, and other digital business magazines... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

Longform Journalism: What Is It and What's Next?
Longform journalism is nothing new. Books and magazines have been doing “longform” for centuries. What is new is the kind of journalism that uses some of the tools that we did not have a couple years ago. These tools remove you from where you are and take you on a journey in a way that a tweet or a blog post is not going to do. This is the kind of journalism that continues the story beyond the written word so that as you are reading, you are inside the journey of the story. That kind of “immersive storytelling” is what is new.
This panel of some of the foremost leaders in “immersive storytelling” will discuss their thoughts on the future of the medium. This will include what’s next in content enhancements, how new audiences are identified and retained, the impact of this platform on public discussion, and finally we will attempt to rebrand this content for the world.

View official listing on sxsw.com

Speakers
avatar for Susan Glasser

Susan Glasser

Editor, Politico
Susan Glasser is the Editor of POLITICO. She was also the founding editor of POLITICO Magazine, the award-winning publication featuring both long-form reporting and opinion journalism she launched in late 2013. Glasser joined POLITICO after several years as editor-in-chief of the... Read More →
avatar for Joey Marburger

Joey Marburger

Dir of Digital Products & Design, The Washington Post
Joey Marburger is the Director of Digital Products and Design for The Washington Post, recently named the most innovative media company in 2015 by Fast Company.
avatar for Chad Millman

Chad Millman

Editor in Chief, ESPN.com/ESPN The Magazine, ESPN
Chad Millman, Editor in Chief of ESPN The Magazine, joined The Mag as an associate editor in 1998. A year later he left to write "The Odds" -- about a trio of Vegas bookmakers and wiseguys -- and to find riches working for an Internet company. He made tens of dollars on "The Odds... Read More →
avatar for David Nassar

David Nassar

VP of Communications, The Brookings Institution
David Nassar, a digital media and social media specialist, has been at the leading edge of using digital tools to raise awareness and mobilize groups to take action for the last 10 years. In 2009 David served as a vice president at Blue State Digital, a global leader in digital strategic... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

3:30pm

Serial Podcast Fans Meet Up
Are you a fan of the Serial Podcast? Were you just waiting for Thursday to come each week so you could wake up and find out what new piece of evidence Sarah Koenig was going to share regarding the 1999 murder of Hae Min Lee? Do you have strong opinions as to whether Adnan is guilty or innocent? Come meet fellow Serial Podcast fanatics, exchange notes, and maybe we can piece together even more of what really happened!

View official listing on sxsw.com

Speakers
avatar for Monica Sack

Monica Sack

IA Speaker Asst Coord, SXSW STAFF


Sunday March 15, 2015 3:30pm - 4:30pm
JW Marriott Room 501 110 E 2nd St

3:30pm

When Robots Write The News, What Will Humans Do?
In mid-2014, The Associated Press announced it would use technology from Automated Insights to automate corporate earnings stories. The reaction was dramatic, and many wondered: what will happen to human journalists?
AP managing editor Lou Ferrara and Automated Insights CEO Robbie Allen are ready to tackle that question.
Learn why AP decided to automate content, the impact of automation on the news business, and how journalists have adapted to the change.
Plus, discover the current limits of automated content and explore the possibilities just over the horizon. Will artificial intelligence platforms someday synthesize stories from qualitative data? Can software articulate subjective opinions? What then?
Explore the evolving role that humans will play in the news-making process as both producers and consumers. As people develop innovative ways to augment the machines, they will also derive dramatic benefits from personalized automated content.

View official listing on sxsw.com

Speakers
RA

Robbie Allen

CEO, Automated Insights
Robbie Allen oversees all aspects of Automated Insights as well as leads the software development and information technology teams for the company.
avatar for Lou Ferrara

Lou Ferrara

VP, The Associated Press
Vice president for sports, entertainment and business news at The AP, the world's oldest news agency. Also oversee a portfolio that includes digital products production, interactives and special events such as the Olympics and the World Cup. One of the newsroom leaders in touch with... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

3:30pm

How Digital Can Shape the Future of Print Books
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
We welcome people from all sorts of disciplines (from design to coding to copy writing, and many more) but being an avid reader will help.
What to Bring:
A pen and a device for taking notes, other materials will be provided, and their favourite book (optional).
The session will use Penguin Random House's yourfry.com collaborative storytelling project as a jumping-off point to explore the technical and commercial potential for print books that are supported, transformed and subverted by digital technologies.
Penguin Random House UK Digital Publisher Dan Franklin will run the workshop with Jon Rogers, chair in creative technology at the University of Dundee.
The workshop will focus on, and workshop, how participants can make digitally-enhanced print books: the book has gone digital, what happens when digital goes back into print?
This will be achieved through paper prototyping as well as discussion and demonstration of conductive ink technology in books, using a live working example from the yourfry project.
It will have a practical focus, but also pull back to explore the commercial and creative application of these emergent forms to the book publishing industry as it continues to undergo its digital transformation.
Key Takeaways:
-strategies and approaches to understand the life of a book and integrate the time spent reading it within the context of a reader’s life and their physical surroundings.
-the theoretical and business challenges that the publishing industry and authors are navigating in a maturing digital marketplace co-existent with print.
-a framework for the key ethical and creative questions (and hopefully some answers) around tracking books and how they are being consumed.
Structure
PART 1 - the book has gone digital, what happens when digital feeds back into print? (Introduction, 30 mins)
Intros from Dan Franklin and Jon Rogers of 7-10 mins each setting the context of the panel, DF from a Penguin Random House perspective and JR on his work, including the yourfry submission and how it prompted this panel.
Leave room for questions about the context of what we are doing and make it clear we are looking for interaction.
Purpose: to set scene that this an open, welcoming forum for ideas from all kinds of disciplines to input
Outcome: the audience is informed of the business and theoretical/practitioner context for the workshop
PART 2 - what kind of relationship do you have with books? (Icebeaker, 30 mins)
The workshop is split into groups of 4-5 where they are asked to share their favourite books and then ask each other the following questions:
What memories do you associate with the book?
Do you have strong attachment to the book if it is a physical object?
Where does this book live?
Does the place it lives have a personality?
How does this personality connect with you?
Purpose: to get the group introduced to each other and interacting and to begin sharing their experiences of books, whilst introducing the core themes of digital/physical connectedness, memory and identity
Outcome: the ice is broken and the core themes of the workshop are established
PART 3 - So, what's the story? A day in the lifetime of a book. (30 mins, making session)
This practical part of the workshop will address what scenarios books live in and how technology can help connect a life together with a book, fro marginalia to social effects.
We will set context with video from a chef such as Jamie Oliver and Yotam Ottolenghi about how they want their readers to access digital assets that they have stored in a physical book and demo how their use of cookery books has been transformed by digital.
Also will show the an experiment undertaken by Oxfam to show how interaction with a digitally enhanced physical item can create a rarity and rare experiences.
Workshop will split into groups and be given materials in form of stickers, card, sheets of paper to prototype a book of scenarios and how a book is situated within its context.
We will directly ask the audience if they know of new technologies to reduce friction or enhance the interplay of the book with its use in context of daily life.
Purpose: to identify the challenges and opportunities of seeing books and stories in the context of our lives and seek to understand how they can be made more connected and integral
Outcome: several prototype scenarios that can guide us to understand the life of a book in our lives and what could be created to solve the inherent problems
PART 4 - who's book is it anyway? (30 mins – discussion and making)
Starting with an introduction to one of the greatest (supposedly) unread books of all time, A Brief History of a Time by Stephen Hawking (and maybe an introduction from him) DF will go on to describe the ebook analytics project he is working on to start a conversation about reader data and books, and the total lack of data we get on reading of physical books.
We will ask the group to work on ideas for how we could track this - a magic bookmark that knows where you've got to and how long the sessions should be? - and also importantly ask whether we should track this data. How might it improve or distort editorial decisions if we knew and how would we track it.
Purpose: to share the challenges of analysing ebook reader data and investigate if it is possible to track a book once it leaves a shop and how far a reader has progressed through it.
Outcome: theories and ideas on how to achieve it and also an ethical decision about whether we should.
Part 5 - what have we learnt and how should we go forward? (30 mins)
Wrap up and debrief on the sessions and hand-outs of free notebooks.

View official listing on sxsw.com

Speakers
avatar for Daniel Franklin

Daniel Franklin

Digital Publisher, Penguin Random House UK
I am Digital Publisher at Penguin Random House UK, part of the world's largest trade publishing house. I work across all of the company's adult publishing divisions, commissioning work in various digital formats with a remit for direct-to-digital publishing. I am a senior member of... Read More →
avatar for Jon Rogers

Jon Rogers

Professor, University of Dundee
Professor Jon Rogers holds a personal chair in creative technology at the University of Dundee. His work explores the human intersection between digital technologies and the design of physical of things. He balances playful technologies with citizenship to find new ways to connect... Read More →


Sunday March 15, 2015 3:30pm - 6:00pm
JW Marriott Room 306 110 E 2nd St

4:10pm

Pixar’s LAVA: Telling a Story Through Song

Speakers
JM

James Murphy

Dir, Pixar / LAVA
James Ford Murphy joined Pixar Animation Studios in 1996. He began working as an animator on “A Bug’s Life,” “Toy Story 2,” and the Academy Award®-winning features, “Monsters, Inc.,” “Finding Nemo,” “The Incredibles,” and “Ratatouille.” Murphy served as... Read More →


Sunday March 15, 2015 4:10pm - 4:25pm
ACC Room 15 Austin Convention Center

5:00pm

No Underdogs Here: Changing the Female Narrative

Speakers
avatar for Kassidy Brown

Kassidy Brown

Co-Founder, We are the XX
As a skilled documentary filmmaker, Kassidy has developed a keen understanding of the stories, issues, organizations and individuals who capture the attention of generation Y. She honed her skill set documenting change- makers throughout the world through her film company Journey... Read More →
avatar for Allison Rapson

Allison Rapson

Co-Founder, We are the XX
Allison is a communications expert, fashion aficionado, and women’s advocacy activist. Allison’s work experience across several media platforms including NBC News, Bravo, iVillage and The Week Magazine instilled in her the need for effective communication while teaching her to... Read More →
LZ

Lauren Zalaznick

Former EVP, NBCUniversal, LZ Sunday Paper


Sunday March 15, 2015 5:00pm - 6:00pm
ACC Next Stage Austin Convention Center

5:00pm

Digital Age Climate and Extreme Weather Reporting
Amidst countless climate science studies, assessments and limitless data is a narrative waiting to be told. Climate and extreme weather reporting is an emerging beat in which specialized reporters, working with their editors, take on the daunting task of analyzing disparate data streams, from information on global conflict trends to extreme heat events. The goal is to extract key findings that help to create stories that resonate with audiences and tell stories that drive home the state of our climate today, and what's at stake for the future.
Like their colleagues throughout the newsroom, climate reporters have innovative tools and storytelling platforms at their disposal that are enabling reporting that's never been more visual, immersive and compelling. Join this discussion on the evolution of climate reporting and how it helps immerse readers in the world around them.

View official listing on sxsw.com

Speakers
AF

Andrew Freedman

Science Editor, Mashable
Andrew Freedman is a Senior Climate Reporter for Mashable. Prior to working at Mashable, Freedman was a Senior Science writer for Climate Central. He was ranked as the most prolific climate reporter in the U.S. in 2012, and the second-most prolific in 2013. He has also worked as a... Read More →
AK

Alyson Kenward

Research Dir, Climate Central
Alyson Kenward manages the Climate Science research program at Climate Central, an independent organization that researches and reports on the science and impacts of climate change. Kenward studies climate-related data, finding unique ways to show how climate change is already having... Read More →
KS

Kate Sheppard

Sr Reporter & Energy & Enviro Reporter, The Huffington Post
Kate Sheppard is a senior reporter and the environment and energy editor at the Huffington Post. She previously reported for Mother Jones, Grist, and the American Prospect. Her writing has also been featured in the New York Times' Room for Debate blog, the Guardian, Foreign Policy... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

5:00pm

Editors and Engineers: New Ideas at Washington Post
More than a year after The Washington Post came under new ownership, the news organization’s strategy is defined by growth and experimentation. Engineering and news have built a partnership that will drive the future of The Washington Post. From looking around corners to identifying trends before they’re here to rapidly expanding both reporting and technological capabilities, the company is reimagining what a news business looks like. Hear from two of the top minds behind this strategy shift – Executive Editor Martin Baron and Chief Information Officer and Vice President of Technology Shailesh Prakash – as they delve into the next-generation news business.

View official listing on sxsw.com

Speakers
avatar for Martin Baron

Martin Baron

Exec Editor, The Washington Post
Martin “Marty” Baron became executive editor of The Washington Post on January 2, 2013. He oversees The Post’s print and digital news operations. Under Baron’s leadership, The Post newsroom won two Pulitzer Prizes in 2014, including the prestigious public service medal for... Read More →
avatar for Shailesh Prakash

Shailesh Prakash

CIO & VP of Technology, The Washington Post
Shailesh Prakash is the Chief Information Officer of The Washington Post. As a member of The Post’s executive team, he is responsible for all aspects of Technology, including web, mobile, video, print and advertising.


Sunday March 15, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

5:00pm

Going Viral: The Science of Predicting the Web
What do Animals with Hangovers, a WestJet Christmas Miracle and Barak Obama’s “Ask Me Anything” Reddit forum have in common? They grab people’s attention and spread. So what is the science behind identifying, creating and capitalizing on the digital content snowballs that grow into pop culture avalanches?

Mashable’s Velocity scours the social web, collecting data around the behavior of people engaging with digital media content and feeding it into the company’s predictive engine to forecast what content is about to go viral. And 360i works with progressive brands to create relevant, authentic and engaging experiences. Together, we will explore how to better utilize data to help anticipate the viral lifecycle of digital content, and how to create and curate content that resonates.

View official listing on sxsw.com

Speakers
RP

Robyn Peterson

CTO, Mashable
Robyn Peterson is the Chief Technology Officer of Mashable. He is responsible for product strategy and development, and he manages the product, design and engineering teams. While at Mashable, Robyn led the development of the new Mashable.com in 2012 which ushered in a 100% increase... Read More →
avatar for Matt Wurst

Matt Wurst

VP/GM Social Media, 360i
Matt Wurst is VP and General Manager - Social Media at 360i, where he oversees an integrated social team specializing in content creation, conversation moderation and paid social amplification on behalf of the agency’s roster of Fortune 500 brands. He is an expert at providing rich... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

5:00pm

How New Media Business Models Can Save Journalism
Join insiders from The New York Times, Vice, TheStreet and Dutch media startup Blendle as they dissect and debate the competing models that will define the media business of the next decade.
While society can prosper without many disrupted businesses, journalists and the media play a critical role holding society's decision-makers to account. Yet as they transition to digital, revenues have been dramatically undermined. Newspapers have closed, and jobs in journalism have dried up. Now they face an even more rapid transition to mobile, where digital dimes are turning to mobile pennies.
Despite the challenges, newsrooms and business innovation teams are coming up with successful new ways of packaging, sharing and creating digital content.
In this session, thought leaders from four of the world's most forward-thinking media organizations will engage the audience on the experiments, plans, successes and failures that will define the next decade of news and media.

View official listing on sxsw.com

Speakers
avatar for Elisabeth DeMarse

Elisabeth DeMarse

Pres & CEO, TheStreet
Elisabeth DeMarse was appointed Chairman, Chief Executive Officer and President of TheStreet, Inc. (NASDAQ: TST) in March 2012. From October 2010 to March 2012, Ms. DeMarse was CEO of Newser, LLC, an online news service. Prior to Newser, she was founder and CEO of CreditCards.com... Read More →
avatar for Alexander Klöpping

Alexander Klöpping

Founder, Blendle
Alexander is a Dutch startup founder and TV host. Alexander is co-founder of Blendle.com, the first successful micropayment platform for journalism. He is most famous for appearing regularly as a technology expert on the Dutch talk show De Wereld Draait Door.
SP

Sterling Proffer

GM, VICE News
avatar for James Slezak

James Slezak

Director of Strategy, The New York Times
James Slezak is Director of Strategy at the New York Times.


Sunday March 15, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd
 
Monday, March 16
 

9:30am

Collaboration and the Open Newsroom
Technology has opened the doors for newsrooms. No longer can media cover all the most relevant news on their own. The expansion of content worth covering and the increased specialization among newsrooms has opened an opportunity for media companies to complement their core competencies by sharing, trading and working with companies of other specializations.
The challenges are working productively with collaborators and competitors, deciding which responsibilities are best completed by a third party, knowing when another news organization will benefit your viewers and readers and trusting contributions from outside vendors, among other topics.
Representatives from The New York Times, The Young Turks, ABC News, and The Guardian will discuss how the opening of the newsroom to new technology changes how they operate. Panel attendees will learn best practices for welcoming other organization into their newsrooms and collaborating with other media.

View official listing on sxsw.com

Speakers
JC

Jeanmarie Condon

Sr Exec Prod, Content & Dev, ABC News
Jeanmarie Condon is the Senior Executive Producer of Content and Development for ABC news. Jeanmarie develops a range of special projects and series for broadcast, digital and cable, focusing on award-winning enterprise reporting and on original division-wide deep dive journalism... Read More →
DG

David Gehring

VP of Partnerships, The Guardian
avatar for Rebecca Howard

Rebecca Howard

GM, The New York Times
Rebecca Howard joined The New York Times as General Manager, Video Production, in February 2013. In this role she is responsible for developing and growing The Times’s video content across all platforms.
avatar for Cenk Uygur

Cenk Uygur

CEO, The Young Turks
Cenk Uygur is the host and founder of The Young Turks, the largest online news show in the world, and CEO of the TYT Network.


Monday March 16, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

9:30am

Nebraska: Keeping Paper Alive in the Digital Age
Sunday afternoon. July. Driving along with your hand out squeezing the air, a meadowlark waiting on every post. So this is Nebraska. Companies that can use its scale to tap into local communities like Lincoln, NE are connecting with founders of small companies - like Porridge Papers - to shine a spotlight on the most invaluable part of the American community - our culture, tradition and heritage. Hear from Christopher James, owner of Porridge Papers based in Lincoln, NE and Marc Hartzman, Group Creative Director, of KBS on why paper is still relevant in the digital world and why Christopher teamed up with communications company Windstream to shine a light on his community.

View official listing on sxsw.com

Speakers
DB

Dre Baumert

Assoc Creative Dir, KBS+P
avatar for Marc Hartzman

Marc Hartzman

Group Creative Director, kbs+
Marc Hartzman is a Group Creative Director at KBS working on BMW, Windstream and TE Connectivity. During his seven‐plus years at the agency, he has launched nearly every BMW model and led numerous award‐winning pieces of creative, earning recognition from the One Show, Cannes... Read More →
avatar for Christopher James

Christopher James

Founder, Porridge Papers
Christopher James has spent the majority of his adult life in Lincoln, Nebraska. While he calls Nebraska home most are surprised and applaud that he is not a fan of football, Nebraska’s unofficial religion. 20 plus years ago he discovered paper, more specifically paper made by hand... Read More →


Monday March 16, 2015 9:30am - 10:30am
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

9:30am

News or Not? Navigating Native in the Grey Zone
The latest media evolution has occurred on the paid side, where prestigious media outlets have come to embrace content communications/marketing. FORTUNE, Forbes and even The New York Times have all built native advertising platforms. For brands, "native" has become a transformative play in their communications as paid media is being called upon to deliver the kind of third-party endorsement that used to be earned. Native supports thought leadership to product promotion and even favorite recipes. Navigating this complicated and still-developing world of content communications and marketing requires original thinking and strategic communications innovation. Sebastian Tomich, VP of Advertising & Branded Content for The New York Times, leads the national integrated sales teams, and Mark Howard of Forbes Media who is responsible for Forbes native platform, discuss the ideal strategies for brands to win in this new environment. Stephanie Agresta,MSLGROUP,will be the moderator.

View official listing on sxsw.com

Speakers
avatar for Stephanie Agresta

Stephanie Agresta

Global Practice Dir Digital, MSLGROUP
Stephanie Agresta is the senior most ranking digital executive at MSLGROUP, Publicis Groupe's flagship specialty communications, PR and events network — the fourth largest PR network in the world. PRWeek recently named her #6 among digital creators, innovators and strategists in... Read More →
MH

Mark Howard

Mktg & Advertising Solutions, Forbes
Mark Howard, Forbes Media Mark Howard is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions. In his senior role on the advertising side of the business, Mr. Howard is on the leading edge of innovation. He has spearheaded... Read More →
SS

Stephanie Smith

Chief Editorial Officer, MSLGROUP
avatar for Sebastian Tomich

Sebastian Tomich

VP, Advertising, The New York Times


Monday March 16, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

9:30am

Solving the Millennial Content Challenge
What are the new and UNEXPECTED expectations of Millennials with regards to: 1) overall media content strategy; 2) content creation as an experience; 3) shared experiences as content and; 4) customer experience of content
In this interactive session, the leading Millennials expert--Jason Dorsey--will reveal brand new Research that looks at Millennials and their content expectations as well as lead a conversation on what is working now with Millennials--and what to avoid that sounds good!
Jason has been featured on 60 Minutes, 20/20, The Today Show and dozens more. He will be joined by one of the leading executives on content as a customer experience. The combination of presenters will help you to separate Millennial myth from fact (we don't all have tattoos--just on TV), think differently about Millennials and content engagement, and make sure you leave with specific actions you can use right away.
This will be an interactive session so bring your questions!

View official listing on sxsw.com

Speakers
avatar for Jason Dorsey

Jason Dorsey

Chief Strategy Officer, The Center For Generational Kinetics LLC
Thanks for checking out my bio. I'm excited to speak at SXSWI (again!) and share our new Millennials research.
JG

Joseph Gagnon

SVP, GM, Cloud Solutions, Aspect Software
Joe Gagnon is SVP and GM of Cloud Solutions for Aspect Software. He is passionate about determining new ways content and technology can enhance engagement, learning and customer experience. Previous to Aspect, Joe has held CEO and similar positions at numerous technology companie... Read More →


Monday March 16, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

9:30am

Web Content Publishing with Drupal Eight
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Helpful if you have used virtually any CMS before.
What to Bring:
Bring a Laptop, get a FREE Drupal 8 site on http://GetPantheon.com account to follow along with.
Experience The New Power of Drupal 8 in this Hands-On workshop!
1] How to leverage Drupal's new responsive content authoring features.
2] How to customize your site with Drupal's powerful content modeling features including content categorizing.
3] How to creating listing pages and blocks of lists with the enhanced VIEWS module, now a CORE feature, out of the box!
9:30 - 9:45 Introductions, brief overview of Drupal's past successes.
9:45 - 10:30 Install Drupal 8 & Create static pages & work together as we build a custom content type for blogs.
10:30 to 10:45 15min break
10:45 - 11:30 Use VIEWS to create listing pages, blocks of lists, & other dynamic page elements.
11:30 - 11:45 15min break
12:00 12:45 Users, Permissions, Customize the WYSIWYG, some review
12:45 -1:00 break
1:00 - 1:30 QnA, demos by request, engage new topics as directed by attendees

View official listing on sxsw.com

Speakers
avatar for Matt Cheney

Matt Cheney

Co-Founder & Head of Products, Pantheon Guitars
Matt is a long time Drupal developer who co-founded both Pantheon Systems (a Drupal platform service) and Chapter Three (a design and development shop). Matt is an active Drupal event organizer (Drupalcon San Francisco, BADCamp) and contributor to Panels, including being the maintainer... Read More →
avatar for Doug Vann

Doug Vann

Pres, SynapticBlue Inc
Doug entered Geekdom as a 5th grader in 1983 with a Commodore 64 & a 300baud connection to CompuServe. 25 years later he started the Indiana Drupal Users Group. Doug believes in the power of Drupal to meet complex business needs in a rapid-deployment system. Catch his blog at www.DougVann.com... Read More →


Monday March 16, 2015 9:30am - 1:30pm
JW Marriott Room 303-304 110 E 2nd St

11:00am

An Interview with Yik Yak's Founders
Carmel DeAmicis, social media writer for GigaOM, will interview Yik Yak co-founders Tyler Droll and Brooks Buffington. The discussion will focus on the longview of how messaging apps are changing and how the usage patterns of college students apply to slightly older audiences. It will leverage Yik Yak's story (growth pattern, success on campuses, etc.) to support the discussion.

View official listing on sxsw.com

Speakers
BB

Brooks Buffington

COO, Yik Yak
Brooks Buffington co-founded Yik Yak in 2013 with his fraternity brother Tyler Droll shortly after graduating from Furman University. While pursuing his undergraduate degree, he took an app development class and began putting that knowledge into practice. After first developing... Read More →
CD

Carmel DeAmicis

Social Media Journalist, GigaOM
Carmel DeAmicis is all about that Face...book, that is. She covers social media and the consumer web for Gigaom and gets her kicks annoying poor Uber PR people.
TD

Tyler Droll

CEO, Yik Yak
Tyler Droll, originally from Duluth, Georgia, co-founded Yik Yak in 2013 with his fraternity brother Brooks Buffington shortly after graduating from Furman University. While pursuing his undergraduate degree, he took an app development class and began putting that knowledge into... Read More →


Monday March 16, 2015 11:00am - 12:00pm
ACC Ballroom A Austin Convention Center

11:00am

Mentor Session: Jason Kopeck
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Jason Kopeck

Jason Kopeck

Event Mgr, TechCrunch


Monday March 16, 2015 11:00am - 12:00pm
Courtyard Marriott Brazos III 300 E 4th St

11:00am

Mentor Session: Shilpa Bakre
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Shilpa Bakre

Shilpa Bakre

Sr Communications Mgr, Austin Convention Center
Shilpa Bakre's tenure in marketing communications spans nearly two decades. During this time, she has cultivated marketing and public relations endeavors for a prominent contemporary arts museum here in Austin, managed elaborate marketing communications efforts for four consecutive... Read More →


Monday March 16, 2015 11:00am - 12:00pm
Courtyard Marriott Brazos I 300 E 4th St

11:00am

playing to learn
Information made public through police departments, lawsuits and FOIA requests are an essential component of public interest and accountability reporting. At the same time, intersecting datasets can quickly de-anonymize ordinary people, compromising their privacy and even putting them at risk. From publishing the addresses of gun permit holders in Westchester to online mugshot records to the Snowden revelations and the Right to be Forgotten, the meaning of privacy and the consequences of publishing have raised the stakes for journalists trying to responsibly work with sensitive sources and publish controversial stories. Alice Brennan, Fidel Martinez and Susan McGregor will discuss real-world journalism situations as well as strategies applicable to anyone looking to be more privacy-conscious in their online life.

View official listing on sxsw.com

Speakers
AB

Alice Brennan

Investigative journalist, Fusion
Alice Brennan is an award winning multimedia investigative journalist wkth more than a decade of experience in Australia and the US. She has hosted, produced and researched her own radio shows and news items on issues from indigenous housing to politics to drug taking. Alice has trained... Read More →
FM

Fidel Martinez

Reporter & Editor, Fusion
Fidel Martinez is a reporter and Modern Life editor at Fusion, the ABC/Univision joint venture. He covers Internet culture and technology. He has previously written about the 3-D printed gun movement, Jeremy Hammond and the Stratfor hack, and the rapid growth and adoption of cryptocurrencies... Read More →
SM

Susan McGregor

Asst Dir, Tow Center for Digital Journalism, Columbia University Journalism School
Susan McGregor is Assistant Professor & Assistant Director of the Tow Center for Digital Journalism at Columbia University. McGregor was the Senior Programmer on the News Graphics team at the Wall


Monday March 16, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

11:00am

Race to the Fifth Screen
The race is on to determine what will claim the title of “fifth screen.” Some say it will be screens in public places—interactive advertising, tablets in restaurants or airports. Others think wearable tech is the next big thing. Maybe it’s your new car’s dashboard. Or something else altogether. Twenty years ago we couldn’t imagine consuming all of our content on our phones; where will we be getting it in another decade or two? Engadget Editor-in-Chief Michael Gorman moderates as Austen Mulinder, CEO of Ziosk, Erik Smith, director of strategic accounts at Electronic Arts, and Steven Guggenheimer, Microsoft’s chief evangelist, discuss which screen will be the next to capture our collective attention, and why.

View official listing on sxsw.com

Speakers
avatar for Michael Gorman

Michael Gorman

Editor in Chief, Engadget
Michael Gorman is editor-in-chief of Engadget. He is also a licensed attorney and Virginia Tech grad who would welcome the chance to exchange any of his worldly possessions for one VT BCS National Championship. Despite his compulsive need to witness the Hokies' gridiron exploits... Read More →
avatar for Steve Guggenheimer

Steve Guggenheimer

Chief Evangelist at Microsoft Dev Experience, Microsoft Production Studios
avatar for Austen Mulinder

Austen Mulinder

CEO & Pres, Ziosk
Austen Mulinder brings more than 25 years of experience in managing global sales, marketing and operations. He most recently served as corporate vice president of Operator Channels at Microsoft and previously served as corporate vice president for the Communications Sector, where... Read More →
NR

Nick Rish

VP of Mobile Publishing, Electronic Arts


Monday March 16, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

11:00am

Shakespeare and the Future of Interactive Stories
This session will look at the future of theatrical storytelling in a world where content is increasingly being delivered via the Internet. It will share some of Ravensbourne and The Royal Shakespeare Company’s pioneering online projects and focus specifically on an innovative educational series, which began with Tim Crouch’s play I, Cinna and has continued with live streamed productions into schools viewed by over 55,000 UK schoolchildren. It has since evolved into a programme that will further push the boundaries of online delivery for theatrical content. The presentation argues that screen narratives are entering an era where the data-oriented culture of the Web will become increasingly influential in shaping story form and content. In particular, the latest Internet standards, including HTML 5 and Semantic Web implementations, allow Internet content delivery much greater integration between audiovisual, textual, and social elements.

View official listing on sxsw.com

Speakers
avatar for Sarah Ellis

Sarah Ellis

Head of Digital Development, Royal Shakespeare Company
Sarah Ellis is an award winning producer currently working as Head of Digital Development for the Royal Shakespeare Company. In 2013 she was listed in the top 100 most influential people working in Gaming and Technology by The Hospital Club. In partnership with Google, she recently... Read More →
avatar for James Morris

James Morris

Subject Leader BA (Hons) Web Media, Ravensbourne


Monday March 16, 2015 11:00am - 12:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

11:00am

Telling Stories With Visualization and Interactivity
The New York Times produces some of the world's best data visualization, multimedia and interactive stories. The ambition for these projects has always been to meet the journalistic standards at The Times and to create genuinely new kinds of experiences for readers. The storytelling culture within The Times newsroom is one of the sources of energy behind this work, but in some ways these approaches have jolted the newsroom out of a defined vocabulary and into a new space where invention is routine.

View official listing on sxsw.com

Speakers
avatar for Steve Duenes

Steve Duenes

Asst Editor, The New York Times
Steve Duenes is an Associate Editor at The New York Times, and he leads interactive storytelling and visualization across all platforms. He manages the Graphics Department, which consists of about 35 journalists who report, design and develop the interactive maps, motion graphics... Read More →


Monday March 16, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

11:00am

The Debunking Last-Click (Google Agrees) Meet Up
Last-click attribution is universally derided and yet it remains a dominant model. Marketers have been blinded by “last-click attribution,” giving most, or all the credit, to the last marketing touch-point e.g. Google. Time to dissect and debunk “last-click attribution" once and for all because even the biggest beneficiary of last-click understands it’s an imperfect science. As Google puts it, “When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers that measure return solely on the last channel that a customer touches before conversion are getting an incomplete picture, and potentially missing out on important opportunities to reach their customers.”

View official listing on sxsw.com

Speakers
LT

Ly Tran

Dir of Digital Strategy & Architecture, Proof Advertising


Monday March 16, 2015 11:00am - 12:00pm
JW Marriott Room 509 110 E 2nd St

12:30pm

Finding A TV Partner in A Digital World

Speakers
avatar for Jill Burkhart

Jill Burkhart

Director of Documentary Programming, EpixHD
CK

Cynthia Kane

Sr Producer, Al Jazeera America
avatar for Vinnie Malhotra

Vinnie Malhotra

SVP Dev & Acquisitions, CNN Films
Vinnie Malhotra is svp for development and acquisitions for CNN Worldwide. Malhotra joined CNN in 2012, and is responsible for leading co-development opportunities for CNN’s platforms. Prior to joining CNN, Malhotra served as vice president and executive producer for content development... Read More →
JM

Jennie Morris

SVP Acquisitions, Participant Media
avatar for Elizabeth Sheldon

Elizabeth Sheldon

SVP, Kino Lorber Inc
As Senior Vice President of Kino Lorber, Elizabeth is responsible for acquisitions and business development at one of the leading US independent film distribution companies in North America. Elizabeth oversees film acquisitions across numerous labels, including Kino Lorber and Alive... Read More →
avatar for Lois Vossen

Lois Vossen

Deputy Exec Producer, ITVS
Lois Vossen, founding and deputy executive producer of Independent Lens, is responsible for commissioning new work, curating the series and works closely with filmmakers during editorial through broadcast. She works with the communications team on series marketing and scripts top... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

12:30pm

Beyond 140 Characters: How to Stretch Your Limits
Ever wonder how in the world you’re supposed to get any real messaging across in Twitter’s 140 character limit? There are 1 Billion tweets every 2 days, which creates a lot of noise. However, consumers are still interested in what brands have to say with 65% of users expecting to connect with brands on Twitter and 58% of users following brands to learn about updates. Therefore, brands must find a way to cut through the clutter.
Identifying a unique branded message, smart use of paid media, and eye-catching imagery are just a few ways to stand out. We’ll explore how some of the biggest brands are doing it and unveil some best practices from our experience with a diverse set of brands from CPG, Retail, and Financial Services.

View official listing on sxsw.com

Speakers
avatar for Meghan Doyle

Meghan Doyle

Account Mgr, Twitter
Meghan is an Account Manager with Twitter, focusing on the US Financial Services market. She has been with Twitter since October of 2013, working with major brands including MasterCard, American Express, JPMorgan Chase, Citibank, New York Stock Exchange, GEICO, and Aflac.
avatar for Stephanie Fuller

Stephanie Fuller

Strategy Dir, Big Fuel
Stephanie Fuller is a social strategist with an interest in helping brands create compelling digital and social experiences for their consumers. Through her work with clients such as Walmart, MasterCard, Nestlé, Target, and Estée Lauder Companies she has developed a strong proficiency... Read More →
avatar for Kristin O'Halloran

Kristin O'Halloran

Assoc Dir, Analytics, R/GA
Kristin is currently an Associate Director of Analytics at R/GA and has experience in Web, OLA, Mobile, and Social Media Analytics, as well as research. She started at R/GA back in 2009 and has worked on accounts such as Walmart, L’Oreal Paris, L’Oreal Luxury Division, Samsung... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

12:30pm

Content Is King, But Expertise Rules
Content dominates not just the current advertising landscape, but the entire online space. The Web is the great equalizer, allowing anyone with an idea to contribute. With so much opportunity for participation, how can brands ensure that users not only come for the content, but stick around for the conversation.
The answer is simple: Expertise.
Sure, anyone with an opinion can contribute to a discussion, but today’s media savvy consumers are spoiled for choice and can quickly tell who has the authority to back up what they’re saying - and which emperors have no clothes.
Neil Vogel, CEO of About.com - one of the largest digital publishers of expert content - will share his view of the consumer landscape, shaped by the lens of nearly 1,000 trusted About.com experts writing on topics like health and money, food and home. He’ll discuss what it takes for brands to build lasting relationships with consumers and to truly prosper as trustworthy, authentic content sources.

View official listing on sxsw.com

Speakers
avatar for Jay Donovan

Jay Donovan

Writer, TechCrunch
Jay covers startup companies for top industry blog TechCrunch. He’s written for the blog since 2009 and has also been published in CrunchGear, MobileCrunch, Mobile Marketer and consulted by The Sacramento Bee.
avatar for Neil Vogel

Neil Vogel

CEO, About.com
Neil Vogel is CEO of About.com (an IAC Company), one of the largest sites on the Internet that helps millions of people discover, learn about, and be inspired by topics ranging from parenting and healthcare to cooking to travel. Neil also serves Chairman of the Board of Recognition... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

12:30pm

Mentor Session: Erik Van Heeswijk
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Erik van Heeswijk

Erik van Heeswijk

CEO, CleverLions
Erik van Heeswijk started in online journalism in 1997, member of the first professional generation in the Netherlands. He was chief editor of the renowned innovation lab of the Dutch broadcaster VPRO from 2008-2013, and still advises big organizations on their digital strategy. In... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
Courtyard Marriott Brazos I 300 E 4th St

12:30pm

Mentor Session: Margot Bloomstein
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Margot Bloomstein

Margot Bloomstein

Brand & Content Strategist, Appropriate Inc
Margot Bloomstein (@mbloomstein) is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy. She crafts brand-appropriate... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
Courtyard Marriott Brazos III 300 E 4th St

12:30pm

Privacy, Patents, Social Media, Oh My!
Various conferences offer panels on the legal side of the advertising and tech world, and there is no shortage of panels on emerging platforms and technologies that interest and are relevant to people in the legal and business affairs arenas. However, due to the sheer volume of people that attend SXSW and the relatively smaller percentage of those people that are in the legal and business affairs realms of the advertising and production industries, we rarely run into each other. This core conversation will provide a great forum for individuals attending to converse about the industry, dish the dirt on our respective practices, and collaborate on new issues that are coming up or that we may foresee in the new tech and social media on display at SXSW.

View official listing on sxsw.com

Speakers
avatar for Jenn Kennedy

Jenn Kennedy

Sr Business Affairs Mgr, TBWAMedia Arts Lab
Jenn Kennedy is Sr Business Affairs Manager at Media Arts Lab, previously at GSD&M, SaatchiLA and entertainment companies on the west coast. She has worked on projects across brand categories and mediums including the US Air Force Collaboratory project (awarded two Silver and one... Read More →
avatar for Andrew Udin

Andrew Udin

General Counsel & Head of Business Affairs, MRY
Andrew Udin serves as General Counsel and Head of Business Affairs of MRY. In this role, Andrew is responsible for overseeing all of MRY’s legal matters, focusing on the areas of advertising, social media, trademark, right to publicity, contract negotiation, and general business... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

12:30pm

The Dramatic Rise and Impact of Video Journalism
Over the last 5 years, video journalism has experienced a massive rise in popularity due to a number of key factors including: changing user behaviors (consumption pattern/expectations), increased internet accessibility and speed, growth in viewing platforms such as over-the-top and mobile devices, global scale due to YouTube's impressive growth and, most importantly, a huge increase in premium ad revenue to be collected.
In this panel, we'll talk shop with some of the video industry's most brilliant minds, across different organizations and platforms to learn how this rise has affected: journalism, business, product, audience development and the forward trajectory of these companies.

View official listing on sxsw.com

Speakers
avatar for Kareem Ahmed

Kareem Ahmed

Growth Strategy Editor, The New York Times
Kareem Ahmed is responsible for developing and executing the audience development and video marketing strategy for Times Video across NYTimes.com, YouTube, Facebook, Twitter and any other platform. Prior to joining the Times he was the Associate Director of Global Marketing at VI... Read More →
avatar for Steve Oh

Steve Oh

Chief Operating Officer, The Young Turks
Steve is the Chief Operating Officer of TYT where he oversees all business operations and strategic partnerships. Steve joined the Company in 2010 and has since helped grow it from just two YouTube channel with 200 million views to a full network of over 20 channels totaling over... Read More →
avatar for Ashish Patel

Ashish Patel

VP Social Media, NowThis News
Ashish Patel is an executive-in-residence at Lerer Hippeau Ventures and VP of Social at NowThis Media. Ashish was Head of Social Media at VICE where he lead, created, and managed global social media strategy and marketing campaign activation for all VICE media publishing properties... Read More →
avatar for Ashley Simon

Ashley Simon

Head of Video, Upworthy


Monday March 16, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

1:00pm

Trendology: Capitalizing on RTM with Social Data
Real-time marketing is taking over the digital world. Over the last few years, savvy brands have discovered how to engage with a captive audience in real-time around high profile events like the Super Bowl, World Cup, or Grammy's. But let's face it, those events don't happen everyday. Today's marketing challenge lies in the ability to be relevant on a daily basis to an audience whose attention shifts every day and every hour. In fact, big brands that are taking a data-driven approach to leverage these daily trends can, on average, double their social engagement levels.
In this reading, Chris Kerns, author of the newly published Trendology and Spredfast's director of research and analytics, will share the value of real-time marketing across over 100 of the biggest global brands, define best practices for measuring success, and reveal how brands can incorporate real-time marketing into a daily win for more effective relationship building and customer engagement in social.

View official listing on sxsw.com

Monday March 16, 2015 1:00pm - 1:20pm
ACC Ballroom G Austin Convention Center

2:00pm

How Next-Gen Filmmakers are Changing Hollywood

Speakers
DB

David Bloom

tech and Sunday editor, Deadline Hollywood
BB

Burnie Burns

Creative Director, Rooster Teeth
MG

Michael Goldfine

Chief Content Officer, Fullscreen
MH

Matt Hullum

CEO, Rooster Teeth
KI

Kevin Iwashina

Managing Partner, Preferred Content
GS

George Strompolos

CEO, Fullscreen


Monday March 16, 2015 2:00pm - 3:00pm
ACC Next Stage Austin Convention Center

2:00pm

Meet the Creative Game Changers

Speakers
AB

Alec Berg

Exec Producer, Silicon Valley
avatar for Dana Harris

Dana Harris

Editor in Chief/General Manager, Indiewire
Dana Harris is the Los Angeles-based editor-in-chief and general manager of Indiewire. Prior to joining IW, she spent nearly 11 years at Variety as a film reporter, creator of lifestyle section Variety Weekend, editor of Variety.com and in business development. has covered virtually... Read More →
avatar for Marc Hofstatter

Marc Hofstatter

Head of Film, Indiegogo
avatar for Tim League

Tim League

Founder/CE O, Alamo Drafthouse Cinema/Drafthouse Films/Fantastic Fest
Tim League graduated from Rice University in 1992 with degrees in Mechanical Engineering and Art/Art History. After a two-year stint at Shell Oil in Bakersfield, California, Tim turned his back on the engineering profession and opened up his first movie theater. An unmitigated financial... Read More →
avatar for Ruth Vitale

Ruth Vitale

Exec Dir, CreativeFuture
Ruth Vitale has been at the forefront of independent film production and distribution for more than three decades, including as Founder and Co-President of Paramount Classics and as President of Fine Line Features.


Monday March 16, 2015 2:00pm - 3:00pm
ACC Room 17B Austin Convention Center

3:30pm

Black Filmmakers: Make/Distribute Global Content

Speakers
avatar for Cheryle Reynolds

Cheryle Reynolds

Pres/Festival Dir, Urban Mediamakers
A native of Atlanta, Georgia and the founder/director of the Urban Mediamakers Film Festival, Cheryle Reynolds is passionate about the magic of storytelling. With over 17 years experience in the film and television industries, she is a discerning curator of independent and mainstream... Read More →
avatar for Redelia Shaw

Redelia Shaw

Filmmaker, Urban Media Makers
Redelia is an Atlanta and Los Angeles-based independent filmmaker that has worked on numerous commercial and independent projects.


Monday March 16, 2015 3:30pm - 4:30pm
InterContinental Stephen F. Austin SFA Bar 701 Congress Ave

3:30pm

Meet the Insiders IX

Speakers
SC

Simon Clowes

Cinematographer, Prologue Films
Simon Clowes is a Creative Director / Director and Designer presently residing in Los Angeles. His work has earned an Emmy® Award Nomination, special jury recognition and official selections from the SXSW Film Festival and awards from the Art Directors Club in New York and Miami... Read More →
avatar for Benjamin Kasulke

Benjamin Kasulke

Cinematographer, Tugg Inc
Ben Kasulke is an award winning Director and Director of Photography based in Seattle, Los Angeles, and New York. Ben graduated from the Northfield-Mount Hermon School and received his BS in Cinema Production from Ithaca College following additional study at the Filmová a Televizn... Read More →
avatar for Aaron Katz

Aaron Katz

If Found Send Smoke Signal, Oscilloscope
Aaron Katz is Head of Acquisitions at the NY-based distributor Oscilloscope Laboratories, where he is responsible for all initiatives related to acquiring finished films and bringing in projects at various stages of production for possible financing and distribution. Aaron also focuses... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
ACC Room 13AB Austin Convention Center

3:30pm

Lessons from BuzzFeed
Co-founder and CEO Jonah Peretti will share how BuzzFeed emerged from the early web scene of memes-makers and bloggers, grew into a global news and entertainment company, and continually adapted as the web changed and new social platforms emerged. For the first time, he will share the internal strategy document that BuzzFeed is using to drive their next stage of growth in a world where links, browsers, and desktop computers are increasingly less important. The talk will include lessons you can apply to your own work and help you prepare for major industry shifts that are already underway.

View official listing on sxsw.com

Speakers
avatar for Jonah Peretti

Jonah Peretti

CEO & Co-Founder, BuzzFeed
Jonah Peretti is Founder and CEO of BuzzFeed, the social news and entertainment company that provides a pioneering mix of breaking news, entertainment, and shareable content. After co-founding The Huffington Post in 2005, Peretti launched BuzzFeed in 2006 as an experimental lab that... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
ACC Exhibit Hall 5 Austin Convention Center

3:30pm

The Collapse of Social Commerce?
As Facebook continues to stack the deck against smaller businesses, the promise of social commerce serving as a viable sales and marketing channel is in dire flux. This session will provide data and case studies around the fall of social commerce from an organic standpoint, as well as provide in-depth tips and suggestions to salvage what’s left of the social commerce empire. From various content types to making investments in paid social advertising, this expert panel will share various perspectives on which social channels continue to hold the most promise and what techniques can lead to actual results. Finally, the panel will share thoughts on the future of social commerce, namely how marketers and business owners must reprioritize and reframe social media into their overall strategy.

View official listing on sxsw.com

Speakers
avatar for Zach Welch

Zach Welch

VP of Client Svcs, BrandGlue
Zach first logged into Facebook seven years ago, back when it was open only to college students. Zach co-owns BrandGlue.com, who helps brands rock out their Facebook fan pages as part of their overall social media strategy.Zach has worked with brands like Microsoft, Mint.com, and... Read More →
avatar for Matt Winn

Matt Winn

Mgr, Volusion
Matt Winn is Volusion's Senior Marketing Communications Manager, where he helps oversee the organization's branding and communications efforts. Matt has created hundreds of articles, videos and seminars on all things ecommerce, ranging from online marketing to web design and customer... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

The Secret Ingredient to Killer Content Marketing
Content has become the true currency of the Digital Age. It provides the foundation for the conversations companies have with their customers and prospects. Learn to produce and share useful content and your community will be more likely to become customers, remain customers, and refer customers.
Yet even as content marketing has been embraced by organizations large and small as a key strategy for both building brand awareness and acquiring customers, one source continues to be largely ignored by companies: their own customer data.
Join us and learn how to collect qualitative and quantitative data from your customers — and how to transform that data into compelling content that builds awareness, credibility and in-target leads for your brand.

View official listing on sxsw.com

Speakers
avatar for Michael Brenner

Michael Brenner

Head of Strategy, Newscred
avatar for Nick Stein

Nick Stein

SVP Mktg, Vision Critical
Nick Stein is the Senior Vice President of Marketing at Vision Critical, a customer intelligence platform that helps Banana Republic, Yahoo, Discovery Communications, and more than 650 other global organizations build engaged, secure communities of customers they can use for ongoing... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

3:30pm

Virtual Reality Journalism
While the potential for virtual reality has long been theorized, the launch of the developer kit for the Oculus Rift virtual reality headset has brought the technology into the mainstream. While most of the content development to date has occurred in the fields of gaming and film there is tremendous potential to use virtual reality for a new form of journalism - immersing users in events that they would otherwise not have access to - war, hardship, far away places. Highlighting the multiple immersive journalism projects built by de la Peña and exploring the virtual reality journalism projects of the Tow Center, Vice News and the Secret Location, this panel will bring together leading technologists, academics, and journalists at the cutting edge of this new field to ask whether virtual reality can effect how users empathize with and better understand international events.

View official listing on sxsw.com

Speakers
avatar for James Milward

James Milward

Founder/Exec Producer, Secret Location
James Milward is the founder of the Emmy® Award-winning interactive agency, Secret Location, and a frequent speaker at international conferences around the world. An entrepreneur as well as a producer, James has developed and built several original concepts into successful IP and... Read More →
avatar for Jason Mojica

Jason Mojica

Editor-in-Chief, VICE News
Jason Mojica, Editor-in-Chief of VICE News
avatar for Taylor Owen

Taylor Owen

Professor, Columbia School of Journalism
Taylor Owen is Assistant Professor of Digital Media and Global Affairs at the University of British Columbia and a Senior Fellow at the Columbia Journalism School. He was previously the Research Director of the Tow Center for Digital Journalism at Columbia University where he designed... Read More →
avatar for Nonny de la Peña

Nonny de la Peña

CEO, Emblematic Group
Nonny de la Peña was named One of the 13 People Who Made the World More Creative by Fast Company for pioneering immersive journalism and changing the way people experience nonfiction narratives. Using cutting edge virtual reality technology, she immerses viewers in documentary stories... Read More →


Monday March 16, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

3:30pm

What Would WuTang Do? Build a Creative Collective
Content creators – writers, journalists, filmmakers – are you dissatisfied with the business models available to you? Suffering from self-promotion fatigue? Feel like your personal brand is taking over who you are, and like it might be nice to have a crew to help you change your industry? You're not the first: from Wu-Tang Clan to United Artists, creative minds have a long history of building collectives to disrupt industry economics, build audience more effectively, and make the process of taking down the status quo a little easier. It’s also – let's be honest – a lot more fun than working alone. Come hear how three companies approach artist collaboration and group-promotion to get great ideas heard and push industries forward at the same time.

View official listing on sxsw.com

Speakers
MB

Molly Barton

Founder, The Proper Company
Books person gone digital ten years ago.
EB

Emily Best

Founder & CEO, Seed&Spark Inc
JD

Josh Davis

Co-founder, Epic Magazine
DM

Dane McDonald

CEO, Foundry Group Press
JT

Joshua Tate

Producer, Cicatrice Pictures


Monday March 16, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

3:30pm

Content to Captivate: A Hands-On Writing Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should be familiar with the struggles of generating fresh and effective copy.
What to Bring:
Bring laptop plus a piece of copy you're working on.
Words shape commerce. The best ones arrest readers, prompt decisions, and cause value to sell.
But choosing which words to use--in what order--isn't easy. That's what this workshop is all about.
Led by Jean Tang, this hands-on workshop gets participants channeling inspiration--NOT simply information. Figure out what makes amazing content legendary, get a methodology for DIY, and then apply it to your most dire copywriting project: be it web, mobile, print, or personal marketing content.
In response to the surge of demand at SXSW 2014, we're adding an intro and conducting the hands-on portion in small groups. After kicking off with a 20 minute talk on the tenets of effective writing, participants break into format-specific groups: one perhaps for blogs, another for web content, a third for email campaigns.
Bring us a piece of your marketing copy: say, a homepage, blog series, branded messaging, tagline, bio, or social media profile. We’ll provide a constructive critique and actionable redrafting plan. Walk-ins welcome.

View official listing on sxsw.com

Speakers
avatar for Daniel DiGriz

Daniel DiGriz

CMO, MarketSmiths
Marketing isn’t a quick fix. That’s why MarketSmiths CMO Daniel DiGriz believes in sustainable marketing solutions, intended to extend reach, establish authority, and increase leads.
avatar for Jean Tang

Jean Tang

Founder & TopSmith, Marketsmiths.com
Jean Tang began copywriting at the age of 4. That’s when she started swallowing books whole—and training her brain to organize itself on paper. Later, she went to Juilliard (piano) and Cornell (business & fashion), became a lawyer (honors graduate), and then a journalist and cookbook... Read More →


Monday March 16, 2015 3:30pm - 6:00pm
JW Marriott Room 303-304 110 E 2nd St

5:00pm

Disrupting Innovation: Book Publishing and New Media
In today’s challenging marketplace for books, how are publishers innovating to ensure their place in the content ecosystem of the future? This panel will look in particular at revenue streams – both income sources for publishers that are often unseen by the public and self-published as well as additional proceeds from emerging technologies and business models. Publisher-distributor hybrid models (i.e. Amazon, Wattpad, Scribd, Atavist) will be examined, along with the effectiveness of subscription services such as Kindle Unlimited and Oyster. Also to be discussed are as-yet-untested future sources of income: electronic marginalia, social reading, and more. The end goal will be a discussion about how an industry can innovate and grow when it’s accustomed to thin margins , zero R&D budget, and a split between B2B and B2C business models.

View official listing on sxsw.com

Speakers
avatar for Iris Blasi

Iris Blasi

Mktg Dir, Sr Editor, Pegasus Books
Iris Blasi is Marketing Director and Senior Editor at Pegasus Books, where she works on a wide list of history, science, philosophy, biography and memoir, literary fiction, mysteries, crime fiction, and narrative nonfiction. She has held editorial positions at Random House and Barnes... Read More →
avatar for Ryan  Chapman

Ryan Chapman

President, Rocket Chicken
Ryan Chapman is President and co-founder of RocketChicken Interactive. In 2011, RocketChicken released CodeRunner, a real-world adventure game that has been lauded as one of the most innovative games on iPhone to date. CodeRunner uses RocketChicken's Motive gaming platform to turn... Read More →
AL

Aaron Lammer

Co-Founder, longform.org
avatar for Jeff Umbro

Jeff Umbro

Digital Marketing Mgr, Goldberg McDuffie Communications
Jeff Umbro is Digital Marketing Manager of Goldberg McDuffie Communications. He guides authors in navigating and managing social media, online media platforms and digital advertising and marketing. His specialties include technology, science and business, and he has worked on the... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

5:00pm

Is Gamification the Key to Engaging Mobile?
Digital marketing has been a step behind from the start, rehashing the ubiquitous banner and video ad formats from print and tv into annoying user experiences that under-optimise the digital space. Yet we may finally be at a real shifting point, brought about by a slow convergence of native and mobile technologies that unleashes highly personalised experiences directly aimed at the end user. The current environment is primed for gamification, the introduction of emotional and physical interactions that drastically improve the way brands engage consumers. The results are startling: gamification strategies are equally successful at creating high-impact interactions that shift core equity metrics and offer an incremental revenue stream to website owners. They are allowing brands to become more helpful, memorable and lovable. If 2014 was all about native content, 2015 is going to be all about quality of engagements.

View official listing on sxsw.com

Speakers
avatar for Howard Kingston

Howard Kingston

Co-Founder & CMO, Future Ad Labs


Monday March 16, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

5:00pm

It's The End of The Internet As We Know It...
It's the end of the Internet as we know it.... and it's a good thing. Balloons, drones, satellites, and peer-to-peer connectivity will extend the reach of the Internet and enable new ways to connect. Decentralized, off-the-grid networks will provide independence of the Internet, while enhancing it at the same time.
What is realistic, what can we expect over the next year, the next 5 years? How will this impact our lives and those of billions of people around the world?
GigaOm's Kevin Fitchard is known for stirring up lively, and occasionally fiery debates. As the panel moderator, he will ask execs at Facebook, Opera and Open Garden to share their views and plans about the future of the Internet.

View official listing on sxsw.com

Speakers
avatar for Micha Benoliel

Micha Benoliel

CEO, Open Garden Inc
Micha is the CEO and co-founder of Open Garden,
avatar for Gautam Chandna

Gautam Chandna

Director, Product Partnerships, Opera Software ASA
Gautam Chandna is Director of Product Partnerships at Opera Software. Working as a product engineer at Opera, Gautam has for more than nine years shaped the future of web browsing and internet access. Currently Gautam is coordinating strategic partnerships and deploying internet.org... Read More →
avatar for Kevin Fitchard

Kevin Fitchard

Sr Writer, GigaOM
Kevin covers mobile broadband, carriers and wireless technologies for Gigaom. He has been writing about wireless networks since 2000, working first at Telephony Magazine and then its online successor Connected Planet before he joined Gigaom in 2011. Kevin has two dogs, cooks a mean... Read More →
avatar for Jan Standal

Jan Standal

VP Prod Partnerships, Opera Software ASA
Jan Standal is VP of Product Partnerships at Opera Software. Working as a product manager at Opera, Jan has for more than ten years shaped the future of web browsing and internet access. Currently Jan is coordinating strategic partnerships and heading the internet.org initiatives... Read More →
avatar for Chris Weasler

Chris Weasler

Global Head of Spectrum Policy and Connectivity Planning, Facebook
Chris is Facebook’s lead on spectrum policy and mobile access and in this role is one of the key stakeholders driving Internet.org’s connectivity strategy. Previously, Chris managed Facebook's partnerships with mobile operators. Prior to Facebook, Chris was VP of Business Development... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

5:00pm

Stealing Other People's Stuff: A Primer
Here's the problem: You create great digital content (maybe an app, or video) that goes viral. Then someone rips it off. On the flip side, maybe someone else created great digital content that you want to "borrow."
But where does the law draw the line? How much can you steal (or "borrow") before you cross the line into infringement?
Join us as in this highly interactive, entertaining and educational session (which was "standing room only" in SXSW 2014) as we discuss real legal cases involving video games, songs, superheroes and digital content of all sorts, and examine "how close is too close" when it comes to IP and digital content creation.
The session will be led by Brad Gross, general counsel to the Society of Digital Agencies and attorney for dozens of production companies worldwide.

View official listing on sxsw.com

Speakers
avatar for Bradley Gross

Bradley Gross

Counsel, Law Office of Bradley Gross PA
Started out as a programmer, and mutated into a technology and intellectual property attorney. I help make technology, media and digital production companies get bigger and badder. Proud to be the general counsel and global legal adviser for the Society of Digital Agencies, as well... Read More →


Monday March 16, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

5:00pm

SXSW Speaker Meet Up
Are you an Interactive speaker this year, or in past years? Are you having a good time at SXSW 2015 so far? Come share your experiences with other speakers. This is your chance to exchange stories, compare notes, and even vent a little if you need! I'll also be available to listen to any feedback you may have and take notes on how we can improve for next year.

View official listing on sxsw.com

Speakers
avatar for Monica Sack

Monica Sack

IA Speaker Asst Coord, SXSW STAFF


Monday March 16, 2015 5:00pm - 6:00pm
JW Marriott Room 502-503 110 E 2nd St

5:30pm

Author Power: Profit Before You Publish
Author Power reveals case studies and how-to scenarios for authors to empower themselves to generate income and enhance distribution before (and after) publishing. It is packed with invaluable information, stories, road maps, and experiences about how to empower yourself as an author, publisher, marketer, and impresario. The Impresario is like the book conductor who pushes your publishing forward. You must be a passionate impresario (producer who handles finances and pulls everything together) to ensure a profitable book and success story.
This is a comprehensive approach to a new way of publishing that puts the economic power in the pen and wallet of the author to continue to create and build win-wins for authors, publishers, and additional value for readers. This book teaches you how to leverage the advent of technology and changing economic models to protect the livelihood of the creator. It guides impresario authors through every step in a new way of publishing, whether it’s self-publishing, hybrid or partnership publishing, or even traditional publishing. It opens the pages and shifts the paradigm to honor the words of expression, new ideas, and the inherent foundations of democracy. Are you ready?

View official listing on sxsw.com

Speakers
avatar for Lynn Isenberg

Lynn Isenberg

CCO, Brand of Representatives
Lynn Isenberg is an author, film/TV writer, literary branded entertainment marketing manager and strategist for writers and media companies, and founder of the Hollywood LIT Retreat. She has appeared on CBS, NBC, NPR, NYT, MSN and Business Week and holds a B.A. in Literature & Film... Read More →


Monday March 16, 2015 5:30pm - 5:50pm
ACC Ballroom G Austin Convention Center
 
Tuesday, March 17
 

9:30am

Content Is the Starting Line, Not the Finish Line
In today's world of overwhelming information density, success doesn't come from creating great content, it comes from creating great content that MOVES. College educator and marketing expert Mark Schaefer, author of "The Content Code," will describe the essential six elements of content ignition you must understand and master to succeed in today's hyper-competitive information marketplace.

View official listing on sxsw.com

Speakers
avatar for Mark Schaefer

Mark Schaefer

Exec Dir, Schaefer Marketing Solutions
Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including... Read More →


Tuesday March 17, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

9:30am

Saving Stores: How Mobile and Data Increase Visits
In 2015, smartphone ubiquity has made mobile an absolute requirement for all marketing strategies, but there are still some that look at mobile disruption as a bad thing. Top retailers like Whole Foods have embraced mobile personalization to create added value for the shopper. This panel will feature discussion about the future of mobile-at-retail and the personalized shopping experience.
Presented by InMarket.

View official listing on sxsw.com

Speakers
SB

Shelly Banjo

Reporter, Quartz
Shelly Banjo is a reporter at Quartz, an Atlantic Media Corporation, in New York City. At Qz.com, she writes about the future of finance, focusing on how technology, changes in consumer behavior, and regulation are fundamentally reshaping legacy institutions in industries like banking... Read More →
avatar for Todd Dipaola

Todd Dipaola

CEO, inMarket
Todd Dipaola founded inMarket IN 2010 to bring the benefits of digital marketing to offlines brands and retailers. Today inMarket reaches over 33 million monthly active shoppers in store.
avatar for David Ervin

David Ervin

VP Mktg Svcs, Tyson Foods
David Ervin is a consumer products general marketer who melds the experience of a Fortune 100 brand leader with the passion and resourcefulness of marketing and general innovation. After careers in both traditional CPG and Venture Capital, he has recognized that nurturing businesses... Read More →
LK

Laura Kelso

Mobile Prod Owner, Whole Foods Market
In her 15+ year career, Laura has amassed broad experience working with food and travel consumer brands. She is a seasoned Product Manager, adept at evaluating, articulating, and prioritizing product initiatives across apps and the mobile web.
avatar for Alan Wizemann

Alan Wizemann

VP of Prod, Target
Alan Wizemann has been obsessed with technology, utilizing computers and code to create products and services that can change the way people and corporations solve real-world problems for over two decades. For the past 2 years, Alan has worked with the Target Corporation to help them... Read More →


Tuesday March 17, 2015 9:30am - 10:30am
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

9:30am

YouTube and You
The rapidly evolving digital media ecosystem is changing the way people consume content and how that content is created. Founders and CEOs from top MCNs, YouTube channels, and creators come together to discuss their thoughts on the state of digital media and where they think it is going. Topics will include content creation, migration from traditional to digital media, advertisers and brand opportunities.

View official listing on sxsw.com

Speakers
ZK

Zach King

Creator, Zach King
CM

Colin McCafferty

Managing Partner, McCafferty & Company
AR

Andrea Russett

Creator, Gettoxfabxforever
GS

George Strompolos

CEO, Fullscreen


Tuesday March 17, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

11:00am

AJ+ Presents the Future of Engagement

Speakers
DY

Dr Yaser Bishr

Exec Dir Strategy and Development, Aj+
avatar for David Cohn

David Cohn

Exec Producer, AJ+
avatar for Jigar Mehta

Jigar Mehta

Engagement Lead, AJ+
Jigar Mehta is a digital entrepreneur, documentary filmmaker and journalist. He works at the intersection of media, technology and innovation.
BM

Brooke Minters

Sr Producer, AJ+
avatar for Hugh O'Connor

Hugh O'Connor

UX Lead, AJ+
avatar for Dena Takruri

Dena Takruri

Presenter/Producer, AJ+
Prior to joining AJ+, Dena (@dena) was a host and producer at HuffPost Live in New York, where she joined as part of the original launch team. There, she covered a variety of topics including global affairs, politics, lifestyle, and culture. Before that, Dena was with Al Jazeera Arabic... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
ACC Next Stage Austin Convention Center

11:00am

Doc Distribution: Get Up to Speed with PBS Indies: Presented by PBS

Speakers
avatar for Liz Cheng

Liz Cheng

GM, WORLD Channel
In May 2013, Liz Cheng was named General Manager of Television for WGBH-TV Channel 2, WGBX Channel 44, CREATE, ’GBH Kids, Boston Kids and Family TV. She will retain her duties as General Manager of WORLD, a position she has held since coming to WGBH in December 2011. WORLD, a national... Read More →
avatar for Marshall Curry

Marshall Curry

Documentary filmmaker, Marshall Curry Productions
Marshall Curry is a two-time Academy Award nominated documentary director. His films include STREET FIGHT, which followed Cory Booker's first run for mayor of Newark, NJ; RACING DREAMS, which won Best Documentary at the Tribeca Film Festival; IF A TREE FALLS: A STORY OF THE EARTH... Read More →
avatar for Yance Ford

Yance Ford

Filmmaker, Yanceville Films LLC
Yance Ford is Sundance Documentary Film Program fellow, recipient of a 2012 Creative Capital grant (Theo Westenberger Award) a MacDowell Colony fellow and was among Filmmaker Magazine’s 2011 25 New Faces of Independent Film.
avatar for Byron Hurt

Byron Hurt

Filmmaker, God Bless the Child Productions LLC
Byron Hurt is an award-winning documentary filmmaker, writer, and anti-sexist activist. Hurt is also the former host of the Emmy-nominated series, "REEL WORKS with BYRON HURT." His documentary, Hip-Hop: Beyond Beats and Rhymes, premiered at the Sundance Film Festival and broadcast... Read More →
avatar for Donald Thoms

Donald Thoms

VP Programming/General Audience, PBS
Donald Thoms is Vice President of General Audience Programming at PBS, overseeing editorial development and production for programs in the Arts, Performance, Drama, Lifestyle and Cultural areas. Donald also works with Independent producers and projects surrounding diversity.


11:00am

Ghostwriters Meet Up

Speakers
SL

Stephanie Land

Book Editor/Ghostwriter, Stephanie Land Editorial
Stephanie started her career as an editor for the two largest publishing houses in the country. At Random House she worked with an array of nonfiction, self-help, and business authors, including Jon Krakauer, Naomi Wolf, and Spencer Johnson. Later, she helped launch Penguin’s business... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
JW Marriott Room 501 110 E 2nd St

11:00am

Abandon the CMS: Journalism and Interactive Design
In "Abandon the CMS," we'll examine the flexibility to move beyond a web-based CMS to execute content with print layout tenets while also folding in interactive abilities, and ask, "what's next?" in interactive design and journalism. We will also discuss and show examples of excellent interactive design in an effort to explain why they help bring great stories to people who might otherwise ignore them.
Our conversation includes Tim Taliaferro, editor of the Alcalde, and Michael Renaud, creative director of Pitchfork, on the synthesis of longform narrative and interactive design. We will discuss and show examples of excellent interactive design in an effort to explain how they bring great stories to people who might otherwise ignore them, and ask, “what’s next?”

View official listing on sxsw.com

Speakers
avatar for Michael Renaud

Michael Renaud

Creative Dir, Pitchfork
Michael Renaud is the Creative Director for Pitchfork, the world's most widely respected guide to music. He leads a team that visualizes the website on a day-to-day basis, in addition to their two festivals in Paris and Chicago, their recently launched venture into film The Dissolve... Read More →
avatar for Tim Taliaferro

Tim Taliaferro

VP of Communications Editor in Chief, Texas Exes/the Alcalde Magazine
Tim Taliaferro is the vice president of communications and digital strategy for Texas Exes, the alumni association for The University of Texas at Austin, and the editor-in-chief of Alcalde, the award-winning alumni magazine. Under Tim’s leadership, the communications arm of the... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

11:00am

Better and Faster: Predict Opportunity & Win in 2015
Realize your potential faster with Trend Hunter’s guide to unexploited trends in 2015, plus 6 patterns of opportunity that occur in the interactive space, and a quick guide to neurological traps that block smart people from realizing opportunity.
After 2 billion page views from 100,000,000 people, Trend Hunter’s crowdsourced, crowd-powered research lab has learned a lot about how to find business opportunity, faster. We’ve also learned a lot from our work advising several hundred brands who rely on our dedicated advisors and workshops to find specific opportunity.
This session will specifically dive into how interactive opportunities get created by large competitors, like Facebook or Google, creating entrepreneurial opportunities that are often overlooked.
> The top unexploited trends in 2015
> How to spot overlooked trends and exploit opportunities FASTER than competitors
> 6 trend patterns that lead to dot com fortunes and interactive opportunity

View official listing on sxsw.com

Speakers
avatar for Jeremy Gutsche

Jeremy Gutsche

CEO, Trend Hunter
Jeremy Gutsche is CEO of TrendHunter.com, the world's #1 largest, most-popular trend website, an award-winning author and keynote speaker. He'll be at SXSW to deliver the keynote about BETTER & FASTER on March 17 as the Featured Session in Ballroom A at 11am.


Tuesday March 17, 2015 11:00am - 12:00pm
ACC Ballroom A Austin Convention Center

11:00am

Canceled: How to Write Short: Word Craft for Fast Times
In the digital age, short writing is king. Short forms of writing have always existed, from ships' logs and telegrams to prayers and haiku. But in the age of blogs, text messages, and social networks, short-form writing has become an essential skill. This session will explore methods and strategies for writing short reports and narratives, titles and headlines, sales pitches and slogans, tweets and updates, and even profiles for online dating services. With powerful examples drawn from both contemporary and traditional sources, writers and editors will leave with sharp tools for their workbench: the power of emphatic word order, the need for selection and not compression, the energy of putting odd and interesting things next to each other in a text. There is "no dumping" allowed for good writers. Every piece of writing, no matter how short, should be the product of craft.

View official listing on sxsw.com

Speakers
RP

Roy Peter Clark

VP & Sr Scholar, The Poynter Institute
Roy Peter Clark is senior scholar at the Poynter Institute, one of the most prestigious schools for journalists in the world. He has taught writing at every level -- to schoolchildren and Pulitzer Prize-winning authors -- for more than thirty years. A writer who teaches and a teacher... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

11:00am

Contextual Mobile UX in the Beacon Wearable Age
In the mobile era, the air in nearly every store, museum, mall, park, concert, and stadium is increasingly influenced by the digital. From search and social to shopping, users want the speed and experience of the online world, offline–and the same players that took half the pie with ecommerce have now set their sights on the physical store.
With beacons rolling out across the country, the age of contextual mobile experiences is upon us. Thanks to these devices, we’re on the verge of seamless digital enhancement for our offline lives. This panel will discuss some of the coolest ways that smarter phones could help us in the very near future.
Presented by InMarket.

View official listing on sxsw.com

Speakers
avatar for Jennifer Bordner

Jennifer Bordner

Mobile Mktg, Gap
CH

Chris Hiland

Chief Strategy Officer, BPN
Chris Hiland is Chief Strategy Officer of BPN, bringing almost 20 years of growth management and fiscal expertise to his role. He is responsible for the agency’s North American product portfolio and leads the agency’s relationship with Walgreens.
LK

Laura Kelso

Mobile Prod Owner, Whole Foods Market
In her 15+ year career, Laura has amassed broad experience working with food and travel consumer brands. She is a seasoned Product Manager, adept at evaluating, articulating, and prioritizing product initiatives across apps and the mobile web.
avatar for Craig Kostelic

Craig Kostelic

Head of Sales, Bon Appetit & Epicurious
Craig Kostelic is the Head of Digital Sales for The Food Innovation Group where he is responsible for the digital sales and monetization strategy across Bon Appetit, Epicurious and The Food Innovation Group Shopper Network.
avatar for Sohrab Pirayesh

Sohrab Pirayesh

VP, Design & UX, inMarket
Sohrab brings over 10 years of interactive design experience to inMarket. He's a hands on creative team leader driven by growth as it relates to products, brands, and strategies across disciplines and touch points. In all his work, Sohrab's process begins with empathy and how it can... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

11:00am

Digital Democracy: Amplifying LGBT Stories
While LGBT rights (and other pressing political issues) continue to be contested in the courts, the legislature and ballot box, the public involvement on these issues is increasingly playing out in digital media—in the U.S. and around the world. Digital storytelling, crowdsourcing campaigns and online journalism is shaping how the public understands and supports complex issues, the real-life challenges facing marginalized people, and how they engage in public grassroots campaigns to affect change. This panel will bring together leaders in digital storytelling and advocates from the LGBT rights arena to discuss how digital innovations are increasingly dictating the most salient political issues of our time and consider how storytelling and online engagement drives change as we imagine possible futures in the movement for LGBT equality.

View official listing on sxsw.com

Speakers
avatar for Wesley Adams

Wesley Adams

COO, AllOut.org
Wesley Adams is the COO of All Out (www.allout.org). Through online campaigns and on-the-ground organizing, All Out has created an unprecedented alliance of straight, gay, lesbian, bi and trans people. More than 2 million individuals in every country on the planet have joined the... Read More →
avatar for Bryan Simmons

Bryan Simmons

VP of Communications, Arcus Foundation
Bryan Simmons is vice president, Communications at the Arcus Foundation, a private global grantmaking organization dedicated to the idea that people can live in harmony with one another and the natural world. Arcus works to advance respect for diversity among peoples and throughout... Read More →
AW

Andrew Wallace

Mngr, StoryCorps
Andrew Wallace is the Manager of StoryCorps' national initiative to preserve stories of LGBTQ communities across the nation, StoryCorps OutLoud. In this role he oversees partnerships with local, regional, and national LGBTQ organizations to record and preserve stories of the community... Read More →
avatar for Serena Worthington

Serena Worthington

Dir of Natl Field Initiatives, SAGE (Services And Advocacy For GLBT Elders)
Serena Worthington is the Director of National Field Initiatives at Services & Advocacy for GLBT Elders (SAGE), where she oversees the SAGE affiliate network, facilitates policy advocacy on LGBT aging issues, and strategically enhances the capacity of partner organizations across... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

11:00am

For Media, It's Platform or Perish
Media companies are learning that their future lies in the technology platforms that run their operations. When a prominent columnist like Ezra Klein leaves the Washington Post for a technology-driven upstart like Vox, it becomes clear that it’s all about the platform.
“We were badly held back not just by the technology, but by the culture of journalism,” said Klein.
But exactly how does a technology platform influence the culture and workflows of a media organization? How do editorial identity and curation strategies influence technology? This panel will discuss the ways that platforms — specifically content management systems — affect content, distribution, participation and competition, and are expected to handle a range of internal and external functions. The platform determines who can publish, how content is shared and the ways the community can engage. Platform and network dynamics are not only experiencing an interplay with media culture, but culture at large.

View official listing on sxsw.com

Speakers
avatar for Trei Brundrett

Trei Brundrett

Chief Prod Officer, Vox Media Inc
As Chief Product Officer, Trei Brundrett leads the team developing the Vox Media platform, Chorus, which delivers content and community for over 70 million readers around the world. He was named to The AdWeek 50 in 2012, which wrote, “Under Brundrett’s direction, Vox Media has... Read More →
avatar for David Cohn

David Cohn

Exec Producer, AJ+
avatar for Cindy Royal

Cindy Royal

Associate Professor, Texas State University
Cindy Royal is an associate professor in the School of Journalism and Mass Communication at Texas State University in San Marcos where she teaches Web design and online/digital/social media courses. She completed Ph.D. studies at The University of Texas in 2005. Her research interests... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

12:30pm

Online Distribution: Set The Trend!

Speakers
DE

Daniela Elstner

Managing Dir, Doc & Film International
VH

Vanessa Hope

Dir/Producer, Double Hope Films LLC
avatar for Daphne Kapfer

Daphne Kapfer

Managing Dir, Europa International
During her studies of European and French law and institutions at Sciences Po Rennes, Daphné spent 1 year in the United States, working for the San Francisco Film Society and the San Francisco International Film Festival, at the programming and publicity department. She specialized... Read More →
avatar for Jonathan Marlow

Jonathan Marlow

Chief Content Officer, Fandor
Fandor co-founder Jonathan Marlow is an occasional curator, cinematographer and composer (though not necessarily in that order). In the two decades prior to his role as Chief Content Officer at Fandor, Marlow was affiliated with assorted technology-centric film distribution services... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm
ACC Room 15 Austin Convention Center

12:30pm

What’s the Value of Your Digital Rights?

Speakers
avatar for Cristine Platt Dewey

Cristine Platt Dewey

Managing Dir, ro*co films International
Cristine Platt Dewey joined ro*co films international in 2005, helped launch the ro*co films educational division and the ro*co films productions division in 2009, and ro*co films digital in 2011. She is currently managing director of ro*co films international, focused on long-term... Read More →
IH

Isaac Hager

Dir of Business Affairs, ITVS
Isaac has a B.A. in Public Policy from Brown University and J.D. from University at Buffalo Law School where he was a member of the Law Review. He is on Roll of Solicitors in England & Wales and is admitted to the New York State Bar. Before and during law school he worked in the Business... Read More →
avatar for Linzee Troubh

Linzee Troubh

Head of Sales, Cinetic Media
Linzee Troubh is the Head of Sales at Cinetic Media, the preeminent independent film sales company in North America. Prior to joining Cinetic in 2010, Linzee worked in operations at the Tribeca Film Center. At Cinetic, Linzee is responsible for securing distribution for approximately... Read More →


12:30pm

Blowing Up J-School: Journalism's New Relevance
Journalism education is long overdue for a remake of its schlerotic bureaucracies, outdated thinking and myopic focus on platforms. New and emerging journalism education models are pioneering new approaches that not only envision applying the skills of journalism in museums, healthcare, and the arts but also rethinking news and how to best serve readers in the digital, mobile age.

View official listing on sxsw.com

Speakers
avatar for Carrie Brown-Smith

Carrie Brown-Smith

Director, social journalism, CUNY
Carrie Brown is the director of the new social journalism degree at the CUNY Graduate School of Journalism. This program trains future leaders in news to recast journalism as a service that helps communities meet their goals and solve problems, using a wide range of new tools and... Read More →
HC

Heather Chaplin

Dir of the Journalism & Design, Journalism & Design The New School
avatar for Cole Goins

Cole Goins

Distribution & Engagement Mgr, The Center for Investigative Reporting
Cole Goins is the distribution and engagement manager at The Center for Investigative Reporting, where he connects communities and conversations around CIR's work and develops new opportunities for collaboration. Previously, Cole was the engagement editor at the Center for Public... Read More →
avatar for Brad King

Brad King

Co-Dir Center for Emerging Media Design & Dev, Ball State University
Brad King is an assistant professor in Ball State University’s Department of Journalism, the co-director of the Center for Emerging Media Design & Development, and the director of the Center's Creative Projects Lab.


Tuesday March 17, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

12:30pm

Daily Web Content for Branded Websites
Now that it is common for “brands” to maintain their own websites, there is a need for daily content to draw in viewers. The use of video that is more entertainment than advertisement is on the rise. However, daily web content has become stagnant and repetitive, concentrating on reality-based product. Borrowing from the proven techniques of soap operas, comic strips, and flash fiction, it’s time for quick, dramatic episodes to be more than just a nod to short-attention-span theater. Creators will be able to discuss areas of difference, such as production costs of a large-scale shoot vs. a single person sitting in front of a camera. They can also share strategies for building audiences versus getting on a site with a built in audience. Newspapers have their daily funnies, shouldn’t online news sources have their own version? This dialogue is an opportunity for creators who produce various forms of daily web content, and the marketers who need them, to share and learn.

View official listing on sxsw.com

Speakers
avatar for Jonathan Hart

Jonathan Hart

Director of Decision Sciences, GSD&M
avatar for Gordon Thomas

Gordon Thomas

Writer & Dir, Minutesworth
Content conquers technology. My main creative focus is short video comedy. Finally, modern technology and people’s attention spans have caught up with me. Now living in Los Angeles, I write, direct, and produce Minutesworth.com, a daily web sit-com, no episode longer than a minute’s... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

12:30pm

How We Listen to Music
How does having 30 million songs in our pocket affect how we listen to music? In this data-driven and demo-laden talk we’ll explore the behavior of today’s music listener. We’ll look at how today’s easy and ubiquitous access to nearly all of recorded music is changing how a listener organizes, discovers and experiences music. By exploring big music data being collected by organizations such as Spotify and The Echo Nest we can get a deeper and more nuanced view of how today’s listener really interacts with their music.

View official listing on sxsw.com

Speakers
avatar for Paul Lamere

Paul Lamere

Dir of Developer Platform, Spotify
Paul is the Director of Developer Platform for The Echo Nest, a division of Spotify. Paul is interested in using data about music to help listeners explore for and discover new music. Paul spends his spare time organizing and attending Music Hack Days where he creates hacks such as... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

12:30pm

The Future Is Short-Form: Storytelling for Today
Short-form content has emerged as a new form of storytelling as millennials continue to alter their entertainment consumption habits. With the ubiquity of mobile phones and tablets, millennials are watching short, snackable video clips more than ever. In this session, Bonnie Pan, executive vice president of programming at Maker Studios, and David Freeman, co-head of the brand partnership and digital content packaging groups at CAA, will discuss the rise of short-form content and changing viewing habits. Pan will share her exclusive insight on working with brands and content creators to develop new, innovative programming for Maker’s millennial audience. Led by Bloomberg’s Lucas Shaw, the group will discuss best practices for storytelling using short-form content and why this new medium has resonated so strongly with millennials.

View official listing on sxsw.com

Speakers
DF

David Freeman

Co-Head The Brand Coverage Group, Creative Artists Agency
avatar for Bonnie Pan

Bonnie Pan

Exec VP of Programing, Maker Studios
Bonnie Pan, Executive Vice President, Programming; Maker Studios o Bonnie Pan serves as Executive Vice President of Programming at Maker, overseeing the company's four business units across the Gaming + Sports, Life + Style, Family and Entertainment divisions along with editorial... Read More →
LS

Lucas Shaw

TV & Music Reporter, Bloomberg News
Lucas Shaw is a reporter for Bloomberg covering the television and music industries. He has spent the past few years reporting on the growing overlap between entertainment and technology, in particular how companies such as YouTube, Netflix and Hulu have influenced the TV and movie... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

12:30pm

Winning the Battle for Digital Airspace
For retailers, there are dozens of third parties already occupying consumers’ mobile attention in store -- but that doesn't mean that you can't still reach them. This panel will showcase how retailers are taking control of their in-store their airwaves through technology, and establishing firm protocols for digital augmentation in the real world.
Presented by InMarket.

View official listing on sxsw.com

Speakers
avatar for Chris Borek

Chris Borek

Dir Enterprise Digital Mktg, Darden Restaurants
A retailer, restauranteur, and all around digitally passionate guy. I spent 12 years with Target in various roles including Finance, IT, Managing a SuperTarget as well as starting their in-store digital marketing organization.
avatar for Jeff Griffin

Jeff Griffin

EVP Retail, inMarket
Jeff Griffin wants to live in a world where everyone hears “How can I help you today?”
avatar for Lauren Johnson

Lauren Johnson

Staff Writer, Adweek a division of Prometheus Global Media
avatar for Michael Stich

Michael Stich

CGO, Rockfish
Michael Stich is Chief Innovation Officer for Rockfish, a digital innovation partner that drives business for some of the world's largest brands. Michael leads the business innovations, enterprise solutions and technology teams. Prior to Rockfish, Michael served in senior marketing... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

2:00pm

Meet Your New Mass Audience-Collaborating with CNÉ

Speakers
TA

Topaz Adizes

Founder + Creative Director, The Skin Deep
Topaz Adizes is an award winning Writer, Director & Storyteller. His films have been selected to Cannes (BOY), Sundance (Trece Años, Laredo Texas, {The And} Marcela & Rock), IDFA, SXSW, Cinéma Du Réel, and other festivals around the world. His interactive documentary {The And... Read More →
avatar for Cathryne Czubek

Cathryne Czubek

Dir/Producer, Salted Media
Cathryne Czubek is a New York-based director and producer. Screw You Cancer, her award-winning series for Condé Nast Entertainment, was the first digital series ever to receive the prestigious Television Academy Honor, bestowed upon features that use the power of television to bring... Read More →
OT

Ondi Timoner

Director/Producer, BRAND: A Second Coming/THE LAST MILE
Ondi Timoner has the rare distinction of winning the Grand Jury Prize at the Sundance Film Festival twice. Her 2004 doc, DIG!, about the collision of art & commerce through the star-crossed rivalry between the Dandy Warhols and the Brian Jonestown Massacre -- and her 2009 top prize-winner... Read More →
avatar for Jed Weintrob

Jed Weintrob

VP Head of Production, Conde Nast Entertainment
Jed Weintrob is Vice President and Head of Production of Condé Nast Entertainment (CNÉ), a division created to develop filmed entertainment businesses based on Condé Nast’s world-class brands, articles, and personalities, across all media platforms including television, feature... Read More →


Tuesday March 17, 2015 2:00pm - 3:00pm
ACC Austin Suite Austin Convention Center

2:00pm

Mentors - Distribution II: David Reilly (BAMcinematek)

Speakers
avatar for David Reilly

David Reilly

Film Programmer, BAMcinematek
David Reilly has been a programmer for BAMcinématek since 2011, where he has curated numerous repertory series and serves on the selection committee for BAMcinemaFest, BAM’s annual showcase for emerging voices in American independent cinema. In 2014 he was named one of the “100... Read More →


Tuesday March 17, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

Mentors - Distribution II: Francois Morisset (Salaud Morisset)

Speakers
avatar for François Morisset

François Morisset

Managing Dir, Salaud Morisset
After a master degree in telecommunication, I have been working for 3 years in corporate finance, before joining the film industry as a legal and financial advisor for production, distribution and world-sales companies in Paris and Berlin. I am currently sharing my time between the... Read More →


Tuesday March 17, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

Mentors - Distribution II: Keith Leopard (Uncork'd Entertainment)

Speakers
avatar for Keith Leopard

Keith Leopard

Pres, Uncork'd Entertainment
Uncork'd Entertainment is led by an industry veteran with over 23 years of experience in purchasing, acquisitions, merchandising, marketing and analysis of major studio and independent suppliers to the home entertainment market.


Tuesday March 17, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

2:00pm

Mentors - Distribution II: Nick Ogiony (CAA)

Speakers
avatar for Nick Ogiony

Nick Ogiony

Agent, CAA
After growing up in Chicago and completing undergrad at Boston University, Nick headed west to intern for HBO in sunny California. Shortly after, Nick began working at the William Morris Agency, where he remained through the merger until moving to CAA in 2009. In 2013, he made agent... Read More →


Tuesday March 17, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

2:00pm

2:00pm

Mentors - Distribution II: Sara Giustini (Untitled Films)

Speakers
avatar for Sara Giustini

Sara Giustini

Producer Community Outreach & Audience Engagement, Untitled Films
As a filmmaker, Sara Giustini has an affinity for both fact and fiction so she divides her time between documentary and narrative production. Sara is currently the project manager for the Oscar-nominated documentary Last Days in Vietnam, where she oversees the theatrical release and... Read More →


Tuesday March 17, 2015 2:00pm - 3:30pm
ACC Room 11AB Austin Convention Center

3:30pm

Breaking the News in the Age of Snapchat
Dan Rather, legendary newscaster, and Dan Pfeiffer, former top strategist to President Obama, are interviewed by digital strategist Andrew Bleeker on how digital technologies have transformed American media and journalism. The shift from the broadcast format to a more diffuse network model for distributing information has radical consequences for how, when and where news is broken, from the anchor’s chair to the Oval Office.

View official listing on sxsw.com

Speakers
avatar for Nick Bilton

Nick Bilton

Columnist, The New York Times
Nick Bilton is a technology columnist of the Disruptions column for The New York Times. He writes on a range of technology topics, including the social impact of the Web on our culture and society. Prior to becoming a columnist, he was the lead writer for the Bits blog on NYTimes.com... Read More →
avatar for Andrew Bleeker

Andrew Bleeker

President, Bully Pulpit Interactive
There is no one with more experience in political online marketing than Andrew Bleeker. As the founder of Bully Pulpit Interactive, Andrew was the lead digital marketing strategist on both of President Obama's presidential campaigns. He currently serves as a senior counselor to leading... Read More →
avatar for Dan Pfeiffer

Dan Pfeiffer

Senior Advisor, The White House
Dan Pfeiffer serves—until his departure from the White House in early March—as Senior Advisor to President Barack Obama, focusing on communications, political, and digital strategy. One of the President’s longest serving advisers, Dan joined the Obama campaign at the outset... Read More →
avatar for Dan Rather

Dan Rather

President and CEO, News And Guts
With a famed and storied career that has spanned more than six decades, Dan Rather became one of the world’s best-known journalists. He helped pioneer the very idea that television could be a place for news, and then kept that spirit of innovation alive by constantly pushing the... Read More →


Tuesday March 17, 2015 3:30pm - 4:30pm
ACC Exhibit Hall 5 Austin Convention Center

3:30pm

Can Media Save Us From Disaster?
Disasters are not “won” in the moment. The before (preparedness) and after (recovery) that are the most important times when an emergency situation arises - not to mention the most ripe for disruption and innovation. Instead of spending so much energy focusing on ‘managing’ disasters (reacting, responding, surviving) - we should be looking at how to improve the ways we prepare, learn from, and rebuild when bad things happen. And the key to that conversation - media. Media is a resilience infrastructure. It makes us smarter as individuals, more connected as communities and groups. This session will focus on how we can better use media to train and mobilize individuals to prepare for disaster, and the role that media can play in rebuilding faster and better.

View official listing on sxsw.com

Speakers
SH

Scott Henderson

Managing Dir, CauseShift
Scott Henderson helps organizations attract and engage audiences through a strategic combination of media, events, and geographic proximity. He’s at his best seeking, discovering, and connecting Awesomeness.
avatar for Brian Reich

Brian Reich

Managing Dir, little m media
Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits, political, and advocacy organizations.


Tuesday March 17, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

How Media Companies Build Tech Scenes
Startups generate ideas, but it's media that disseminates those ideas to the world.
With 90 percent of the national media housed in NY, DC, LA, and SV...what's a startup scene in outside of those cities to do? If cities like Austin and Boulder want to compete on the global stage they need to invest in their media scenes the same way they invested in their tech communities.

View official listing on sxsw.com

Speakers
avatar for Tom Cheredar

Tom Cheredar

Media Reporter, Daily Dot Media
EH

Eric Hellweg

Managing Dir/ Digital & Editorial Dir, Harvard Business Review
JR

Joshua Rubin

Exec Producer, The Daily Dot


Tuesday March 17, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

3:30pm

This Is Your Brain on Media: Selling or Sabotage?
We live in an age of powerful individualism. Americans take pride in this right. Movements like “Keep Austin Weird” exemplify the self-expression and choices we love to celebrate. While we revel at the thought that we create our individual styles, are we as in control of this as we think?
By 2015 the average American will spend 7.9 months consuming media annually. Research shows that our brains are susceptible to the subconscious influences of media which can produce negative behavioral effects. Given that media is designed to influence audiences, does its producers bare any responsibility for the negative effects?
Presenters will demonstrate persuasive marketing tactics and how they shape behavior and identity, offer a revealing look at what happens consciously and subconsciously as messages and consumed, and challenge participants to forge a new space for conscious media.
Learn more here: youtu.be/QlX-0xdKUEY

View official listing on sxsw.com

Speakers
avatar for Chandra Briggman

Chandra Briggman

Founder, Wide Angle Media
Chandra Briggman is a seasoned marketer, innovator and entrepreneur with experience that spans both start-ups and large enterprises. She is noted for her inventiveness in blending digital tools and technologies into conventional demand generation.
avatar for Srinivasan Pillay

Srinivasan Pillay

Founder and CEO, NeuroBusiness Group
Srini Pillay, M.D. is the CEO of NeuroBusiness Group (NBG)-a company that uses brain research to help people lead happier and more productive lives. Operating in corporations, self-help, schools, prisons, food, fashion and the arts, NBG is regarded as a world leader in the space of... Read More →
avatar for Stephanie Rowe

Stephanie Rowe

Founder, Design Thinking DC
Having started her career as a computer programmer, Stephanie has 20+ years of experience working in technology. She is a passionate innovator, entrepreneur, design thinker and advocate for girls in STEM (Science, Technology, Engineering and Math).


Tuesday March 17, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

3:30pm

What I Learned Speaking in Yemen
In this solo presentation, I will share the many things I learned while visiting a country where kidnapping Westerners seems like a sport and where terrorists train with seeming impunity.
The people are not what you'd expect. Did you know the windows don't go down in an armored Lexus SUV? Did you know that coffee is being replaced by khat because it's more economical? Khat is a local narcotic that is "not a drug" and "not addictive" if you ask the locals, who all have cheeks swollen with a big wad of khat and slightly glazed eyes.
Do you know that many women feel a lot of power in wearing the veil? I will share these and various other insights.
The larger context of this session is a reflection on how our stereotypes about other countries, other cultures and other peoples are still so limiting to us in so many ways.

View official listing on sxsw.com

Speakers
avatar for John Bates

John Bates

CEO/Founder, Executive Speaking Success & Business Consulting LLC
John Bates is in business to bring out what is awesome inside every person so it can live in the world and make a real difference.
avatar for Sharon Bates

Sharon Bates

Dir of Community Relations, Executive Speaking Success & Business Consulting, LLC
Born and raised in Los Angeles, CA.


Tuesday March 17, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

5:00pm

Creating Meaningful Mobile Experiences
Harnessing the #1 medium that impacts your customer’s experience should be an absolute priority. But in the age of short attention spans and personalization, it’s quality over quantity. Research shows that shoppers who receive too many or irrelevant messages, are actually turned off by over-saturation even when triggered by context. What is the right approach? Helpful engagement at the perfect time will always trump spray-and-pray.
Presented by InMarket.

View official listing on sxsw.com

Speakers
avatar for John Costello

John Costello

Pres Global Mktg & Innovation, Dunkin' Brands
John Costello is President, Global Marketing and innovation at Dunkin' Brands, Inc. and the current Global Chairman of the Mobile Marketing Association. At Dunkin, John has global responsibility for Dunkin’ Donuts and Baskin-Robbins advertising, marketing, consumer engagement, digital... Read More →
avatar for Daryl Evans

Daryl Evans

SVP, MediaLink LLC
Daryl brings more than 25 years of experience spanning branding, mobile technology, advertising, media, digital content creation, sponsorship and sports marketing across the wireless, beverage and other Industries.
avatar for Erin Kienast

Erin Kienast

SVP Activation Dir, Starcom MediaVest Group
Erin Kienast is a SVP/Activation Director at media agency SMG. A hybrid talent with a background in traditional media, digital and mobile, Kienast’s strength in innovation is her ability to see what the mobile marketplace has to offer and assess the opportunities to best reach people... Read More →
avatar for Joseph Tripp

Joseph Tripp

EVP, Sales, inMarket
With over 15 years of experience, Joseph has been at the forefront of digital advertising innovation. Today, top consumer brands rely on him to provide the latest and greatest strategies in mobile proximity marketing -- and the results speak for themselves.


Tuesday March 17, 2015 5:00pm - 6:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez