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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Branding and Marketing [clear filter]
Friday, March 13
 

11:00am CDT

Digital Diversity: How Culture Impacts Digital
We are becoming an increasingly diverse nation. In the U.S. alone, there is a new majority of people in seven of the nation's 15 largest cities. The change in these cultural dynamics provides new opportunities for businesses. And coupled with the rapid acceleration of new online trends in every part of the world, marketers need new strategies and approaches to connect with all of the people that matter to them.
To understand the role culture plays in the lives of three major groups: U.S. Hispanics, Asian Americans and African Americans, Facebook and Ipsos Media CT have partnered together. In this presentation, our teams will illustrate how culture influences attitudes, behaviors and priorities and how that influences the way people communicate online. We will also describe the expectations of multicultural consumers, plus explore how brands can engage with people in culturally relevant ways.

View official listing on sxsw.com

Speakers
avatar for Virginia Lennon

Virginia Lennon

SVP, Partnerships, Ipsos MediaCT
Virginia Lennon has over 20 years of market experience developing and executing research studies among U.S. Hispanic and Multicultural populations. As lead Multicultural Specialist, Virginia partners with Ipsos MediaCT clients to help them identify important trends and gain meaningful... Read More →
avatar for Christian Martinez

Christian Martinez

Head of US Multicultural Sales, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook, an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the company's sales initiatives focused on the US Hispanic market, and... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

11:00am CDT

How to Own The Conversation: Launching the MKC
Every minute counts and that’s why we thoroughly planned our entire campaign for the new Lincoln MKC. By combining a creative story line and the unmistakable talent of Matthew McConaughey with real-time social content through a Twitter partnership, we were able to propel our campaign from a simple TV commercial into the pinnacle of social conversation. This discussion will illustrate how the Lincoln Motor Company and our advertising partner, Hudson Rouge, developed a real-time campaign that transformed a small story line into a culture.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Adam Flanagan

Adam Flanagan

Assoc Creative Dir, Team Detroit LLC d/b/a Hudson Rouge
avatar for Robert Pietsch

Robert Pietsch

Head of U.S. Autos, Twitter
CR

Chad Rumminger

Client Partner, Twitter
Driven, Passionate and Experienced consumer marketing, advertising & media professional with over 13 years in the advertising, sales & marketing fields focusing primarily on consumer, sports, film and automotive accounts. Through the professional development years, I have lead and... Read More →
avatar for Sarah Shanfield

Sarah Shanfield

Editorial Mgr Brand Publishing, Hudson Rouge
SS

Scott Steiner

SVP, Group Total Communications Dir, Hudson Rouge


Friday March 13, 2015 11:00am - 12:00pm CDT
Palm Door on Sixth Main Stage

11:00am CDT

Neuroplasticity and Tech: Why Brands Have to Change
With the major shifts of the web, social media and mobile, and the levels of messaging they've ushered in, the nature and pace of change heralded by the age of technology is unprecedented.
Since every new experience changes our brains, we set out to explore the question: What is looking at our inbox and phone 100s of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall?
We will get specific about the concept of ‘neuroplasticity’ and share our latest research on how technology is fundamentally altering the way we connect. Working with neuroscience experts, we explore the challenge to marketers in the digital age – whether technology represents a new way of communicating, or if it requires us to communicate in new ways.

As technology continues to dominate our lives, we will discuss our evolving relationship with it – and the ways in which brands can ensure they play a positive role in this process.

View official listing on sxsw.com

Speakers
avatar for Dan Machen

Dan Machen

Innovation Dir, HeyHuman
Dan joined Hey Human – a London creative agency – in 2007 as a Senior Planner and now drives their strategic vision as Director of Innovation.
avatar for Felix Morgan

Felix Morgan

Innovator, HeyHuman
Felix works in strategic innovation for a group of UK creative agencies called HeyHuman. He has over 4 years experience advising blue chip clients (Sony, Unilever, Mars, Mondelez, etc) on the relationship between people's behaviours and technology, and the role brands can play to... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Hill Country ABCD

11:00am CDT

Pocket Full of Dynamite: Making the Mobile Web 3D
The mobile web continues to explode in popularity. As people spend more and more of their time there, they are seeking richer and more immersive experiences, and marketers are racing to make them. At the forefront of this revolution is WebGL, which brings a new way to create beautifully rendered 3d content on the web, most excitingly on mobile. With this new power, there are also new creative and production challenges to face. These constraints extend far beyond the development process alone, with implications on the strategy and creative vision more broadly. In this talk, Hai Nguyen (Creative Technology Lead) and Shana Opperman (Producer) from Google’s Art, Copy & Code team pull back the curtain on what they’ve learned developing WebGL-based experiences with brands such as Nike and Target. They’ll also provide some thoughts on what developments will take place in the near future with mobile web experiences.
Presented by Google

View official listing on sxsw.com

Speakers
HN

Hai Nguyen

Creative Technology Lead, Google
avatar for Shana Opperman

Shana Opperman

Producer, Google
Shana is a lead producer on Google's Art Copy & Code team, a group whose goal is to help invent the future of marketing through partnerships with forward-thinking brands and agencies. She bridges together creative, technology, media and product to explore new approaches to how digital... Read More →


Friday March 13, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

11:00am CDT

What Is A Brand Now Anyway?
It used to be so simple. Brands were meant to assure the quality of a product that manufacturers sold and consumers bought. But in the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve now? Digital platforms invite, almost require that producers have voices, hold conversations, build relationships – behave more like people than manufacturers. And now consumers themselves take an active role in shaping the reputation and nature of brands almost in real time. Reputations can be sullied so quickly online, but can they be rebuilt and reformed? We ask three prominent brand marketers to reflect on the big question – how has the digital revolution changed the value and purpose of a brand?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Laura Gordon

Laura Gordon

VP Brand Innovation, 7-Eleven
Laura Gordon is 7-Eleven’s Vice President, Marketing and Brand Innovation. In this role Laura is responsible for the overall development and execution of marketing initiatives for 7-Eleven products and services in the United States and Canada. In addition, Laura leads our efforts... Read More →
avatar for Vinoo Vijay

Vinoo Vijay

Exec VP/Chief Mktg Officer, TD Bank
Vinoo Vijay is Chief Marketing Officer and Head of Corporate and Public Affairs at TD Bank, America’s Most Convenient Bank®. In his role, he is responsible for overseeing all marketing initiatives and branding strategies at TD Bank.
avatar for Russell Wager

Russell Wager

VP Mktg, Mazda
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with more than 25 years of experience, is responsible for print and electronic advertising... Read More →
JW

James Ward

EVP Chief Strategy & Integration Officer, Doner Partners LLC


Friday March 13, 2015 11:00am - 12:00pm CDT
Sheraton Austin Capitol Ballroom

12:30pm CDT

Beacons, mPay and The Great Shopper Reboot
From showrooming to Webrooming consumers have been transforming the shopping experience with personal technology long before retailers themselves caught on. But with the emergence of in-store sensor and beacon technology, the push towards mobile payments, retail is hoping to regain some control of their own store. Can they? Will they? Should they? What does “consumer-centric” shopping look like? We ask retail brands at the cutting edge of these technologies what they hope to achieve in rebooting the in-store moment and connecting it to the rest of the consumer’s digital path to purchase.
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Sean Bartlett

Sean Bartlett

Director of Digital Experience, Product, & Omni-channel Integration, Lowe's Home Improvement
Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined... Read More →
avatar for Ryan Bonifacino

Ryan Bonifacino

SVP Digital, Alex and Ani
Ryan Bonifacino oversees digital marketing, online advertising, social media and e-commerce as the Senior Vice President of Digital at Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,300 employees and 2013 revenues... Read More →
avatar for Daniel Gutwein

Daniel Gutwein

Dir of Retail Analytics, Intel
avatar for Laura Davis Taylor

Laura Davis Taylor

EVP, Customer Experience, MaxMedia
Laura Davis-Taylor EVP Customer Experience MaxMedia


Friday March 13, 2015 12:30pm - 1:30pm CDT
Sheraton Austin Capitol Ballroom

12:30pm CDT

Building an Army of Brand Advocates
Tech companies may be cutting edge when it comes to technology, but when it comes to mobilizing an army of brand advocates they have much to learn. Join senior executives from Virgin America, Change.org, and World Wildlife Fund to see how some of the world’s most innovative brands are engaging customers in strategic brand advocacy, and cultivating brand evangelists.

View official listing on sxsw.com

Speakers
LC

Luanne Calvert

VP & Chief Mktg Officer, Virgin America
A marketing industry veteran, Luanne has spent 20 years shaping some of the world’s leading brands. As Vice President of Marketing & Communications at Virgin America, Luanne leads the airline’s Brand and Online Marketing, Public Relations, Social Media, In-flight Content and Loyalty... Read More →
AL

Amanda Levy

VP of Biz Dev, Change.org
avatar for Abby Lunardini

Abby Lunardini

VP of Brand Mktg & Comm, Virgin America
avatar for Terry Macko

Terry Macko

SVP of Mktg & Communications, World Wildlife Fund
Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.2 million WWF members in the United States through direct marketing, online initiatives and corporate marketing partnerships.


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Hill Country ABCD

12:30pm CDT

Do You Know the ROI of WOM? Do You Want To?
Many marketers recognize that word of mouth (WOM)/earned media, online and off, is the most effective form of advertising, but precisely how effective is it? Up to now, there’s been no industry-wide, definitive study to answer that question, but the Word of Mouth Marketing Association (WOMMA) has changed all of that with its new “Return on WOM” study. We now know the ROI of WOM marketing and, more importantly, how it can be maximized for brands across a variety of categories.
This study has brought together leading brands across a variety of categories to share data and insights, and in this panel, study participants (as well as Peter Storck, Chairman of the WOMMA Research & Measurement Council) will discuss how the results finally quantify the value of earned media relative to paid/owned, and what that means for the future of WOM. This is a unique opportunity to learn what cutting-edge market-mix-modeling techniques reveal about how WOM should fit into your overall marketing mix.

View official listing on sxsw.com

Speakers
avatar for Greg Pharo

Greg Pharo

Director, Market Research & Analysis, AT&T Mobility
Greg Pharo is director of marketing analysis and research for AT&T Mobility. He leads the marketing sciences practice for the nation's leading communications company, helping AT&T optimize its return on marketing investment. His responsibilities include market mix modeling, media... Read More →
avatar for Beth Rockwood

Beth Rockwood

SVP, Market Resources, Discovery Communications
Beth Rockwood is Senior Vice President, Market Resources for Discovery Communications. Her team is responsible for marketplace intelligence, forecasting, and audience research for the Discovery Networks. Prior to working at Discovery, Beth worked for CBS television network in a similar... Read More →
avatar for Peter Storck

Peter Storck

SVP Research & Analytics, House Party Inc
Peter oversees strategic research for House Party, a social marketing company that drives online and offline consumer recommendations, at scale, to build brands and increase sales. His focus at House Party is analyzing the effectiveness of word of mouth programs and helping marketers... Read More →
avatar for Edward Wild

Edward Wild

Sr Dir, Analytics – Pepsi Beverages, PepsiCo
Edward Wild Ed holds the position of Senior Director, Analytics for Pepsi NA Beverages Company. He is responsible for all phases of consumer analytics including marketing ROI and optimization, value and price/pack analytics, consumer tracking and digital analytics. Ed leads the development... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

12:30pm CDT

Global Digital Trends for The Luxury Consumer
Luxury marketing continues to hone in on the unique characteristics, behaviors and expectations of luxury buyers, but digital trends are becoming more significant as they emerge at a more consistent rate. This talk will highlight digital luxury advertising tactics for the luxury consumer. Panel speakers include members from our Hudson Rouge advertising agency in Shanghai and New York as well as a member from Hungry Inc. who will showcase thoughtful strategies that cater to new and emerging trends in the luxury market.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Keenan Ellsberry

Keenan Ellsberry

VP Dir of Innovation, Team Detroit LLC d/b/a Hudson Rouge
avatar for Mark Evans

Mark Evans

Creative Strategy Director & Emerging Technologies Lead, Team Detroit/Blue Hive Shanghai
avatar for Chris Milk

Chris Milk

Founder & CEO, Vrse Inc
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge


Friday March 13, 2015 12:30pm - 1:30pm CDT
Palm Door on Sixth Main Stage

12:30pm CDT

How Big Data Helps Convert Fans into Customers
With the right tools and resources, big data empowers big opportunities to increase ROI, wow your customers and drive conversions. But even with the right tools, do you know how to identify your high value fans who engage with your content? Are you able to find and use the right data to surprise and delight them? Do you know how to engage with them at the moment they are most likely to convert? Do you know enough about them to run campaigns that effectively convert them into paying customers? Learn how these market leaders are driving ROI and growing their businesses by using big data to identify, segment and target their most-likely-to-buy customers. It’s about customer lifetime value, and how big data can make your brand one driven by happy, loyal customers who come back for the experience, time and time again.
Presented by Umbel

View official listing on sxsw.com

Speakers
avatar for Nick Goggans

Nick Goggans

Co-Founder, Chief Strategy Officer, Umbel
RL

Rob Laycock

VP of Mktg, Indiana Pacers
avatar for Anthony Piedmonte

Anthony Piedmonte

Mgmt, Bon Jovi Management (BJM)
avatar for Peter Scott

Peter Scott

VP of Emerging Media, Turner
Peter Scott has been with Turner Broadcasting, an Time Warner company since 1989. He first started in the Video Journalist program at CNN, becoming an editor and cameraman for CNN news. He traveled the world for six years covering wars in Bosnia, the US invasion of Haiti, Presidential... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
ACL Live at the Moody Theater ACL Live

12:30pm CDT

You Are Not A Product: The Ello Revolution
There's a disturbing subtext to the message that “the only way to make money on the internet is to sell advertising”. It produces a nihilistic assumption that it's not worth the effort to try something new. In other words: give up kid, life is over, you've lost before you’ve begun.
Have the big ad-driven social networks already convinced us that advertising and the buying and selling of personal data are the only ways to sustain a digital business?
Paul believes that we are living at a pivotal period of the Internet, one that is teaching us both what’s right and great about it — and what’s gone horribly wrong. What we do with this knowledge going forward is what has inspired Ello: an ad-free social network that is lighting a revolution for a cleaner digital world.
In this session, Paul will discuss the importance of imagining a better world. Attendees will walk away with actionable steps towards building a profitable business that stays true to its roots.

View official listing on sxsw.com

Speakers
avatar for Paul Budnitz

Paul Budnitz

CEO Founder, ELLO
Paul Budnitz owns and runs Budnitz Bicycles, a luxury bicycle company, Ello, a social network, and is well known as the founder of Kidrobot, the world's premiere creator of art toys, fashion apparel and accessories. Budnitz is also an author of several books, exhibits as a photographer... Read More →


Friday March 13, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 3

1:00pm CDT

Agency: Starting a Creative Firm in a Digital Age
As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own – the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.
While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook – giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace.
This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.
Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.

View official listing on sxsw.com

Speakers
RW

Rick Webb

Venture Partner, Quotidian Ventures


Friday March 13, 2015 1:00pm - 1:20pm CDT
ACC Ballroom G

2:00pm CDT

An Experiential Campaign for The Modern World
Lincoln Black Label is a pivotal part of the Lincoln transformation. Our Black Label at Home program gives luxury travelers the opportunity to be immersed in all of our Black Label themes through real experiences in high-end properties across the nation. This presentation gives a behind the scenes look at what it takes for a brand to have the courage to experiment with a traditional experiential program in the digital world.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
JF

Juliette Ferrara

VP, Planning Dir, Team Detroit LLC d/b/a Hudson Rouge
While Juliette's career in advertising began like many others, as a traffic coordinator at a local agency, her professional life began long before that. Working as a dance instructor and performer for most of her life, Juliette has a genuine love of art and music. After graduating... Read More →
avatar for Monique Frumberg

Monique Frumberg

SVP Group BCA Dir, Hudson Rouge
avatar for Scott Hanson

Scott Hanson

Sr Copywriter, Team Detroit LLC d/b/a Hudson Rouge
avatar for Benjamin Milligan

Benjamin Milligan

Sr Dir Marketing Solutions, Condé Nast Media Group
With a wealth of experience in key positions within the media and publishing industries, Ben has been honing his creative mind and strategic marketing skills since before he graduated from New York University. While achieving his BA in urban planning and architecture, Ben was already... Read More →
DR

David Rivers

Mktg Communications Mgr, Lincoln Motor Company
DR

Dave Rivers

Mktg Communications Mgr, Lincoln Motor Company


Friday March 13, 2015 2:00pm - 3:00pm CDT
Palm Door on Sixth Main Stage

3:00pm CDT

Hacker, Maker, Teacher, Thief
What does the industry need to do today (not tomorrow) to stay valuable and relevant? Is digital collaboration the death of idea ownership? What the hell do clients know about great advertising? How can copying make you more original? I feel connected, but do I feel more human? Should we make things people want rather than make people want things? How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising’s next generation.

View official listing on sxsw.com

Speakers
avatar for James Stewart

James Stewart

Founder/Chief Creative, Geneva Film Company
James Stewart is a commercial director and founder of Geneva Film Co. in Toronto, Canada. Stewart’s work is notably in live action, VFX, stop-motion and CG animation on platforms ranging from mobile to giant screen including gesture control and VR. He is the co-author of the Creative... Read More →


Friday March 13, 2015 3:00pm - 3:20pm CDT
ACC Ballroom G

3:30pm CDT

How SciFi Drives Marketing In the Exponential Age
Historically, Fortune 500 marketers, including home improvement retailer Lowe’s, grew their brands through mass exposure to unified radio and television audiences.
Today, individuals expect engaging and inspiring content and experiences. Marketers use storytelling to build emotional connections with consumers, but often fall flat. Companies like Lowe’s, SciFutures, and Fellow Robots are succeeding with a new approach to storytelling – even hiring science fiction writers to bring possible futures to life for executives and consumers.
Tangible examples of how Lowe's is delivering innovation through uncommon partnerships and effective storytelling are the Holoroom, an augmented reality design tool introduced in partnership with SciFutures, and the OSHbot retail service robot introduced in partnership with Fellow Robots. Join this session to learn how Lowe’s, SciFutures and Fellow Robots are using science fiction to deliver consumer experiences of the future today.

View official listing on sxsw.com

Speakers
WK

Will Kassoy

CEO, Opera Mediaworks
Will Kassoy is Chief Executive Officer of AdColony, and brings over 20 years of entertainment and brand management experience to his position. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles... Read More →
MM

Marco Mascorro

Founder and CTO, Fellow Robots
KN

Kyle Nel

VP Head of Innovation Labs – Lowe, Lowe's
Kyle Nel is currently heads up the Lowe’s Innovation Labs. Kyle brings to Lowe’s, experience in shopper insights innovation having come from Walmart’s Global Insights group. He also has a strong background in media and advertising after serving as research director for Clear... Read More →
avatar for Ari Popper

Ari Popper

CEO & Founder, SciFutures
Ari Popper is a futurist with over 20 years' experience in marketing, consumer research and innovation working with the world's leading brands. Ari is regular commentator and sought after industry speaker on all things trends, technology, foresight, marketing and market research related... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

3:30pm CDT

Mastering Adaptive Marketing in a Real-Time World
Social media has changed the game for marketers. Most marketers are well versed in how to plan brand activity months or a year in advance—but the new digital landscape means that brands need to be on, and communicating, all the time.
Brands that have taken to the new environment quickly have adopted adaptive marketing. But many marketers and agency partners remain unclear about a brand’s role in evolving consumer conversations across the digital media landscape.
In this panel we’ll answer these marketers most common question: what is adaptive marketing and why do brands need it?
Leading adaptive marketing experts will discuss what they’ve learned from running adaptive marketing initiatives with big and small campaigns over the last 18 months and their successes. The panel will also outline what capabilities are required to make this form of marketing an integral part of the broader brand marketing efforts.
Presented by Visible Measures.

View official listing on sxsw.com

Speakers
avatar for Seraj Bharwani

Seraj Bharwani

Chief Analytics Officer, Visible Measures
Seraj Bharwani is the Chief Analytics Officer of Visible Measures and responsible for thought leadership and consumer insights on branded content and shareable media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part... Read More →
avatar for Billie Goldman

Billie Goldman

Co-Mktg Mgr, Intel
Since 1995 Billie Goldman has been an innovator for Intel in press relations, sales, product marketing, branding and most recently in partner marketing. In each role, Billie has left an indelible mark as a creative catalyst. Billie’s most recent accomplishments include the creation... Read More →
avatar for Chris Perry

Chris Perry

Pres, Digital, Weber Shandwick
Chris Perry is the President of Digital for Weber Shandwick. In his role he leads strategy and operations for the firm's digital initiatives including the firm's content marketing unit, Mediaco. His experience includes communications change management, content marketing and social... Read More →
avatar for Matt Soldan

Matt Soldan

EVP, Exec Creative Director-North America, Team Detroit
Matt Soldan is the Executive Creative Director at Team Detroit overseeing Ford North America. Matt’s team is charged with keeping America’s #1 auto brand on air, online and in the conversation. He takes particular interest in the agency’s newly developed Content Studio. This... Read More →


Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Hill Country ABCD

3:30pm CDT

Mentor Session: Nicole Forbes
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Nicole Forbes

Nicole Forbes

Principal Consultant, Violet Crown Consulting
∞ SXSW ∞


Friday March 13, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos III

3:30pm CDT

Snackability Effect: A New Norm for Brand Content
The Lincoln Motor Company has embarked on a monumental brand transformation and digital technology has been a driving force for this success. By introducing distinctive digital experiences such as Beck’s Hello, Again Experience, Aloe Blacc’s Love is the Answer, and the MKC Dream Ride, Lincoln was able to establish a voice that has evolved across multiple channels and continues to encourage consumer conversation. The secret to our platform is the combination of three separate elements: Transmedia Storytelling, Brand Publishing, and Real Time Response. These ideas work together to allow Lincoln the flexibility to fully embrace the digital sphere in a beneficial way that creates deeper brand loyalty.
Presented by Hudson RougePresented by Hudson Rouge

View official listing on sxsw.com

Speakers
GC

Gregory Clayman

GM Audience Networks, Vimeo
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Jeff Hurlow

Jeff Hurlow

Head of Brand Solutions, Vimeo
Jeff Hurlow is Head of Brand Solutions for Vimeo. His list of credits for Vimeo include original content for Intel, Microsoft, Charles Schwab, Samsung and the Lincoln Motor Company. Jeff brings over 20 years of experience in advertising, content creation and design. Jeff has worked... Read More →
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge
ER

Eliot Rausch

Film Dir, Vimeo
DS

Danielle Strle

Dir of Culture & Trends, Tumblr


Friday March 13, 2015 3:30pm - 4:30pm CDT
Palm Door on Sixth Main Stage

3:30pm CDT

Turning Customers into Hackers Through Technology
The availability of data and real-time feedback from consumers now drives marketing insight and filters back into the advancement of technologies. Brands have the accessibility of testing the effectiveness of products and pushing those learnings into future evolutions, which is essential in progressing perception of a brand and adoption of its products.
Marketers are staying ahead of the curve by understanding this progression and staying relevant with consumers in a culture where behaviors are constantly changing.
In this panel, we’ll discuss how brands and marketers can work seamlessly to create technologies that meet consumer needs, market those technologies to expand adoption and change consumer behaviors through the innovations.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
SG

Sefi Grossman

Dir of Technology, Team Detroit
A tireless innovator and leader in marketing technology for Team Detroit’s largest global client, Ford Motor Company, Sefi drives what’s next along the bleeding edge of digital.
avatar for Sarah Schultz

Sarah Schultz

Dir of Social Publishing, Team Detroit
Sarah Schultz works at Team Detroit, on the Ford Motor Company account, as the Director of Social Publishing. Sarah's work has been geared towards demystifying and disseminating social media as a way for brands to be relevant in an ever-changing digital media environment. ​With... Read More →
AS

Aaron Smith

VP Innovation & Mobile Strategy, Team Detroit
avatar for Are Traasdahl

Are Traasdahl

Founder & CEO, Tapad
Tapad CEO and Founder Are Traasdahl has more than 15 years’ experience in mobile and digital content. He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, The New York... Read More →
RT

Ritu Trivedi

Dir/ US Brand Mktg, Microsoft


Friday March 13, 2015 3:30pm - 4:30pm CDT
Trinity Hall Trinity Hall

5:00pm CDT

Brands: Connective Tissue Between People and Tech
Brands are now just as likely to invest in everyday tools, services and life-hacks as they are traditional marketing campaigns. The most trusted brands are already behaving like lifestyle and wellbeing partners.
If you're the kind of person who thinks advertising is a dirty word, maybe this panel will change your mind. Leo Burnett's Global Head of Social and Mobile James Kirkham and Contagious' North American editorial director Nick Parish will step into the immediate future to identify miraculous innovations that will quickly be brought into the mainstream by brands.
Yes, you heard right. If brands start to divert some of their media dollars into democratizing space age technology, many of the techno-miracles you read about will soon become part of the mainstream.
In this panel we will explore how marketers strive to solve some of the pain points in people's lives by scaling innovation and becoming the connective tissue between amazing new technologies and real people.

View official listing on sxsw.com

Speakers
avatar for James Kirkham

James Kirkham

Global Head of Social & Mobile, Arc Worldwide/Leo Burnett
James Kirkham is Leo Burnett Worldwide’s Global Head of Mobile and Social. Kirkham leads the combined social media and mobile capabilities of the advertising network, which has clients including P&G, McDonald’s, Coca Cola, and Kellogg’s and operates across 97 offices, in 84... Read More →
avatar for Nick Parrish

Nick Parrish

Editorial Dir North America, Contagious Magazine
A longtime journalist and editor, Nick Parish helps run London-based Contagious in North America. Nick works on Contagious’ award-winning quarterly briefing book, frequent special reports, web platforms and client-based consulting projects, all focusing on turning emerging innovative... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

5:00pm CDT

Mentor Session: Darlene Fiske
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Darlene Fiske

Darlene Fiske

Owner, The Fiske Group: Public Relations and Marketing Strategies
Darlene Fiske is a dynamic, results-orientated marketing and communications professional with 20+ years of experience in marketing, branding, media relations and publicity and has helped propel her clients to the top of prestigious awards lists.


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos I

5:00pm CDT

Mentor Session: Stephen Land
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Stephen Land

Stephen Land

Creative Dir/Writer
Stephen began preparing for a career in advertising at the age of four by watching copious amounts of television. And not just PBS, but the really good stuff like Little Rascals, Green Acres and Petticoat Junction. At the same time, he watched movies—lots and lots of movies ranging... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos I

5:00pm CDT

Paid Editing of Wikipedia: Getting Past 'Gotcha'
Paid Editing of Wikipedia: Getting Past "Gotcha" discusses the complex and divisive issue of public relations and advocacy on the world's top reference site. Wikipedia has long dealt with editors with conflicts of interest. But in recent years, the frosty relationship between PR professionals and Wikipedia editors begun to thaw and seek a way forward.
This panel of communications professionals, academics and Wikipedia editors with experience in public relations, marketing, and online culture will debate what paid editing in Wikipedia means by providing a spectrum of views on contributors' neutrality, transparency, and motivations.
We will discuss Wikipedia's history of anonymous paid editing, the recent discovery of a vast network of "fake" accounts, and a landmark statement in 2014 by top global PR firms committing themselves to ethical Wikipedia engagement, marking a significant new chapter in Wikipedia's evolution.

View official listing on sxsw.com

Speakers
avatar for William Beutler

William Beutler

President, Beutler Ink
William Beutler is the founder and president of Beutler Ink, a digital content agency with clients including Google, Verizon and the NBA. An editor of the English Wikipedia since June 2006, he has created and improved many articles, especially focused on Portland, Oregon—the birthplace... Read More →
avatar for Sam Ford

Sam Ford

Dir of Audience Engagement, Peppercomm
Sam Ford is Director of Audience Engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University's Popular Culture Studies Program and co-author, with Henry Jenkins and Joshua Green, of Spreadable Media (2013, NYU Press). He... Read More →
avatar for Phil Gomes

Phil Gomes

Sr VP, Edelman
Phil Gomes’ career in the communications field is characterized by his passionate interest in technology, media, and emerging forms of communication. As an SVP with Edelman Digital, Phil challenges teams and companies to engage with online communities in ways that are compelling... Read More →
avatar for Andrew Lih

Andrew Lih

Assoc Professor, American University
Andrew Lih is an associate professor of journalism at American University in Washington, DC, and author of "The Wikipedia Revolution: How a bunch of nobodies created the world’s greatest encyclopedia."


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Hill Country ABCD

5:00pm CDT

Storytelling For Dummies: Create a Lasting Brand
The art of storytelling is part of the fabric of every great investor pitch, successful brand and great book, movie or song. And, it is incredibly valuable when you are dealing with boring stuff like automating payments, shipping and using MS-DOS...remember that arcane operating system?
In this panel, we share the stories no one knew how to tell. How do you tell millions of people they are "dummies"? How did Square convince millions of store owners that there was an even easier way to process and accept payments and do so in a way that was specific to the needs of each business? How is startup Shyp putting color in the cheeks of the 220-year-old shipping industry by leveraging the popularity of the on-demand economy?
Most importantly, how can YOU tell your story...and make it stick.
Years of experience, mistakes and viral successes will guide the panel's discussion. You will leave this session with specific tips and tricks to become your own master storyteller.

View official listing on sxsw.com

Speakers
JB

Johnny Brackett

Head of Communications, Shyp
Johnny is on the Product Communications team at Square, where he focuses on telling the world how Square’s products make it easy to build a small business. He’s involved in the product development process at every stage, from inception to launch. Prior to Square, Johnny solely... Read More →
avatar for John Kilcullen

John Kilcullen

Pres, United Artists Media Group
John Kilcullen is the creator of the 'For Dummies' book series and brand that has gone on to sell over 250 million copies in 37 languages generating over $2 billion in retail sales. Under his leadership, he took startup publisher IDG Books Worldwide from $0 to over $240 million in... Read More →
avatar for Lauren Sherman

Lauren Sherman

Head of Mktg, Shyp
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market... Read More →


Friday March 13, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

5:00pm CDT

The Mosaic Mindset: Building Luxury Brands
Luxury brands are some of the most complicated brands in the world to advertise for. So, how can you make sure that you consumer really cares about what you are saying? The best way is to create a range of content that is made up of interesting, authentic, and consistent material. That way, people can self-select the content that they enjoy to build their very own personal mosaic. This talk explores how Lincoln has developed their content with a mosaic mindset, how to keep it consistent across multiple platforms, and how to keep things personal.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
JP

Jon Pearce

EVP and Global Chief Creative Officer, Hudson Rouge


Friday March 13, 2015 5:00pm - 6:00pm CDT
Palm Door on Sixth Main Stage
 
Saturday, March 14
 

9:30am CDT

Mobile Beyond Marketing: The Era of UnAdvertising
Mobile is consumers’ most dominant screen and apps are now the primary way they interact with brands. The implications to marketing and advertising are massive since consumers who have curated your brand onto their devices don’t expect you to advertise to them, but rather un-advertise, i.e. serve them with value, not jingles. Mobile’s full transformative power demands businesses adopt a broader mindset, shed a broadcast reach-and-frequency mentality and focus on authentic, utility-laden content and direct engagement. This Mobile Saturday session will illuminate how leaders are building stronger relationships with un-advertising strategies, scaling targeted content, and operationalizing mobile across their organizations and stakeholders.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
BH

Brent Hieggelke

CMO, Urban Airship
Brent Hieggelke is the CMO of Urban Airship, which enables the world's top brands to earn and maintain a presence on their customers' mobile devices through mobile relationship management solutions. Previously, he spent a decade helping brands optimize digital marketing initiatives... Read More →
avatar for Sonia Nagar

Sonia Nagar

VP Product, RetailMeNot
Sonia Sahney Nagar is Vice President of Product at RetailMeNot. Prior to RetailMeNot she was the co-founder & CEO of Pickie, a venture-backed tablet shopping app that was acquired by RetailMeNot. Sonia started her career as an engineer in General Motors' Advanced Engineering group... Read More →
avatar for Arlie Sisson

Arlie Sisson

Mobile Strategy, Starwood Hotels & Resorts
avatar for Brendan Wright

Brendan Wright

Dir/Intl Mobile Prod, Wal-Mart
As part of the Walmart Labs mobile team, Brendan is responsible for the mobile strategy and product management for Walmart's international markets. During his time at Walmart, he and his team have launched multiple award winning mobile products and have grown mobile revenue to over... Read More →


Saturday March 14, 2015 9:30am - 10:30am CDT
Radisson Town Lake Riverside Ballroom

9:30am CDT

Secrets of Growth Hacking: From Zero to $50M
Growth Hacking. Whether you love the term, hate it, or never heard of it, when it comes to building businesses, it’s how new companies and ideas are creating breakout success. But what exactly is growth hacking and how does it work? Some of the leading growth experts will share their growth hacking secrets, including the strategies and techniques they’ve used to create companies worth billions.
You’ll learn how to go from great idea to a growing business with big time revenue. Along the way they’ll dispel common growth myths and share their favorite hacks for finding growth. Whether you’re a startup founder or a Fortune 500 marketer, you’ll learn what it takes to really drive exponential growth.

View official listing on sxsw.com

Speakers
avatar for Tammy Camp

Tammy Camp

CEO & Founder, Action Factory
An entrepreneur since the age of 21, Tammy has taken part in numerous successful business endeavors, facilitating over $1 Billion+ in sales. Tammy has collaborated with organizations such as Lloyds TSB, Hotwire.com, Holiday Autos and eBay to scale their businesses on an international... Read More →
SE

Sean Ellis

CEO & Founder, Qualaroo Inc
NP

Neil Patel

Co-Founder, KISSmetrics


Saturday March 14, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Zilker Ballroom 2

9:30am CDT

The Experiential Marketing Meet Up Breakfast
The Experiential Marketing Meetup Breakfast is for all you practitioners of participatory, live-event, engagement, and word-of-mouth marketing. If you're in the business of surprise and delight, then we would be delighted to share a meal (and a maybe few surprises) with you.

View official listing on sxsw.com

Speakers
avatar for Elijah May

Elijah May

Managing Partner, The Experience Firm
16 years in marketing & PR has convinced me that nothing beats customer experience.


Saturday March 14, 2015 9:30am - 10:30am CDT
JW Marriott Room 504

9:30am CDT

Why Mobile Puts Consumers in the Power Seat
The domination of mobile and social has returned the consumer to the power seat in regards to when, how and IF they choose to engage with brands. This on-demand media landscape makes enduring brand loyalty essential to any marketer's success. Marketers, brands and publishers must take a customer-centric approach to creating compelling content that’s able to cut through the noise and build lasting consumer relationships. Join us for a discussion with industry pioneers as we discuss best practices and successes for building brand loyalty on mobile In this session, we’ll look at the latest industry case studies, trends and insights to see how successful brands and publishers are leveraging the most personal devices on earth to foster consumer loyalty and stand out among the competition.
Presented by SessionM


View official listing on sxsw.com

Speakers
PK

Paul Krasinski

SVP Business Dev & Strategy, SessionM


Saturday March 14, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Hill Country ABCD

9:30am CDT

Will Digital Ads Adapt When Cookies Crumble?
Browser-based cookie tracking was a standard advertising solution when users were limited to a single desktop machine. But, in a world dominated by mobile apps and multi-device usage, cookies are eroding as a viable way to reach the right users with the right messages at the right time. SocialCode co-founder and CEO, Laura O'Shaughnessy, will surface how to work smarter as the cookie crumbles. She’ll surface how Facebook, Twitter and Google are using social profiles to enable advertisers to target, message and measure audiences of one, across any device, with more relevant and sequential brand stories.

View official listing on sxsw.com

Speakers
avatar for Laura O'Shaughnessy

Laura O'Shaughnessy

CEO, SocialCode
Laura O'Shaughnessy is the co-founder and CEO of SocialCode, an advertising company that makes the world's largest consumer brands successful on Facebook, Twitter and other social platforms.


Saturday March 14, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Zilker Ballroom 3

9:30am CDT

Adv. Brand and Marketing for Early Stage Companies
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Intermediate experience in marketing.
What to Bring:
Bring your laptop.
For many early stage companies branding and marketing are hard to understand in a systematic fashion. Often people think a brand is simply a logo, tone of voice, or a catch phrase. In this workshop we will take you from understanding single things about brands and marketing to helping you prepare a system to grow your company.
During the four hour long workshop we will take a fictional SaaS product company and together build it's brand and marketing framework. We will also provide a digital workbook as well so you can have a lot of these materials at your disposal.
Hour 1: Marketing Framework
15 minute break
Hour 2: Brand Knowledge
15 minute break
Hour 3: Break out Groups
15 Minute Break
Hour 4: Presentations and Critique

View official listing on sxsw.com

Speakers
avatar for Paul Dery

Paul Dery

Exec Creative Dir, R/GA
Since arriving in New York and R/GA four years ago, Paul has played a key role in marrying the various agency offerings with compelling storytelling. Paul now heads up the new Austin office as ECD where the focus is establishing Austin as a key center of social and mobile excellence... Read More →
avatar for Tomás Puig

Tomás Puig

Sr Dir, Labs, WP Engine
Tomas Puig is the head of Labs for WP Engine who currently lives and works in San Francisco.


Saturday March 14, 2015 9:30am - 1:30pm CDT
JW Marriott Salon H

9:30am CDT

Real Lessons in Working with Influencers
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should come with an open mind and a desire to COLLABORATE with digital influencers.
What to Bring:
Your laptop.
Some of today's digital influencers have a larger audience than television networks and, as found in a study by Variety Magazine in 2014, they have deeper influence over day-to-day purchasing decision than the biggest Hollywood stars. Many brands and agencies are coming to this realization, but what they don't know is that approaching these digital influencers is a completely different ballgame than traditional promotions.
From the Los Angeles Times interview with YouTubers attending VidCon:
""Creators like Devin Graham have total allegiance to their audiences.
Graham's YouTube channel ""DevinSuperTramp"" has more than 2 million subscribers. It focuses on off-beat outdoor activities such as having a slip-and-slide on the side of a cliff.
""My audience is more important than any brand I'm ever going to get,"" Graham said. If a brand's idea of content doesn't mesh with what his audience likes, ""it's not worth the risk,"" he said.""
This workshop is about getting into the digital influencers mindset and teaching you how to find and determine which influencers will be right for your brand and your program, then how to approach them and what to expect in negotiations (including average costs and what to expect for your money).
The workshop will cover everything from tools to collaboration to contracts. Answers to the following questions will be covered:
1. How do I find the right influencer to work with to achieve my brand objectives? Are there tools I can use? Special agencies? Where do I find their contact information? Do I have to go through their agencies? What is an MCN?
2. What does it cost to work with an influencer? How much can I ask them to do? Will they negotiate?
3. How do I write a contract for influencer collaborations? Do I need one?
4. What does co-creation mean? How much of a say can I have in the final outcome of the content?
5. How can I measure the ROI of these partnerships? How much of the ROI should I hold the influencer accountable for? What are some of the case studies that prove positive outcomes from these relationships?

View official listing on sxsw.com

Speakers
avatar for Tara Hunt

Tara Hunt

Director, Audience Development, Totem, Totem


Saturday March 14, 2015 9:30am - 1:30pm CDT
JW Marriott Salon G

11:00am CDT

All Signs Point to Yes: Predictive Is Here
Wouldn’t your company love to own a crystal ball that could actually glimpse the future and help every employee make the best possible decisions throughout the day? Enter predictive analytics.
Instead of relying on human intuition, companies can use predictive analytics to enlighten even the seemingly small daily choices that impact each of their operational "funnels" - for sales, recruiting and customers. Today’s predictive technologies let you use data science to factor in thousands of signals about any problem - whether it be increasing revenues, sourcing better candidates, or improving customer satisfaction. With a crystal ball like that, you can look beyond historical data and bring in external data points to make smart decisions and blow past your competition by operating at peak efficiency.
In this session, Gild, Gainsight and Infer will take you behind the curtain to explore how next generation apps are using predictive techniques to revolutionize the way companies operate.

View official listing on sxsw.com

Speakers
JF

Jonathan Foley

VP of Science, Gild
Jonathan serves as the Vice President of Science at Gild. Jonathan is responsible for leading data driven product development to bring deep insight and “wow” to Gild's users. Previously, while at UC Berkeley, Jonathan developed high-throughput biological image analysis and stochastic... Read More →
KR

Karl Rumelhart

VP of Products, Gainsight
avatar for Ryan Sarver

Ryan Sarver

Partner, Redpoint VC
Ryan focuses on consumer Internet, mobile, social, local and platform investments. His investments include Secret, Memoir and LuxeValet. Prior to joining Redpoint, Ryan was a Director at Twitter where he oversaw the Twitter Platform and its ecosystem of companies. Before Twitter... Read More →
VS

Vik Singh

CEO, Infer
Prior to funding Infer in 2010, Vik was an Entrepreneur in Residence at Sutter Hill Ventures (SHV), where he helped the firm identify new ideas as well as evaluate early stage investments. Before SHV, Vik helped create and architect Yahoo! BOSS, an open search platform that runs over... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Hill Country ABCD

11:00am CDT

Art, Robo Ads and Tech Marketing of Tomorrow
Don Draper, meet Hall 9000. As agencies and their holding companies trip over themselves to appear “data-driven” and tech-savvy, where and how do the “big ideas” fit in? This year’s spin on the question is that technology both
“informs and frees” creatives to focus on the art of advertising? Okay? Where? How? We press some of the leading creative executives at major agencies to show us how technology and artistry are working better together to tell better and more impactful stories. Or is the new science of advertising posed to subsume art altogether? As digital targeting and analytics migrate beyond the Web to TV, out of home and even the Internet of things will everything become performance media now?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Christine Bensen

Christine Bensen

Head of Media, iCrossing
avatar for Marjorie Gray

Marjorie Gray

Digital Brand Mgr, Dish Network
avatar for Keith Johnston

Keith Johnston

COO, T3
Keith Johnston is the Chief Operating Officer of T3, recently ranked as the nation's #5 innovation agency in The Forrester Wave: Innovation Agencies. He drives the agency’s overall business strategy and leads what is truly a technology-fueled Think Tank with offices in Austin(HQ... Read More →
avatar for Marc Sobier

Marc Sobier

Exec Creative Dir, Y&R
Marc has worked as an advertising creative since 1993 in New York, San Francisco and Portland—the Oregon one. The most notable agencies being Goodby Silverstein & Partners and Ogilvy Worldwide, some of his campaigns have featured The Blue Man Group, Mr. T, Blink-182, Big Boi, EA’s... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
Sheraton Austin Capitol Ballroom

11:00am CDT

Driving to Retention: a Simple Roadmap
Building a healthy mobile business depends on what you do after the app download. The old adage that it’s eight times more expensive to attract a new customer than to retain an old one is even more dramatic on mobile. Hear how leading brands systematically approach Mobile Onboarding, Activation and Retention (MOAR) to dynamically pre-program their success. Practical steps and best practices will give all app publishers insight on how easy it can be to turn newbies into fans.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
avatar for Kimberlie Christen

Kimberlie Christen

Senior Manager, Mobile Marketing, Redbox
Kimberlie Christen is a mobile marketing innovator with over 12 years of experience creating buzz-worthy campaigns using the latest mobile technologies. Kimberlie leads mobile marketing efforts at Redbox, focusing on acquisition, engagement and retention through Redbox’s mobile... Read More →
avatar for Ben Jones

Ben Jones

CTO, AKQA
Ben has built his global reputation as a technology innovator by delivering the seemingly impossible at the world’s most awarded digital agency. He has achieved this by creating a culture at AKQA that merges creativity and technology to ensure each idea and solution sets a new bar... Read More →
avatar for Alyssa Meritt

Alyssa Meritt

Head of Strategy, Urban Airship
As Head of Strategic Consulting at Urban Airship, Alyssa leads a team of consultants that deliver tailored, digital marketing strategies to enterprise clients in order to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends and data on markets... Read More →
avatar for Peter Roybal

Peter Roybal

Head of Mobile Product, ABC News
Peter leads mobile and connected device product development at ABC News. In two years, the team that he oversees launched or overhauled eight video-focused ABC News apps and mobile web sites, and will soon launch on Xbox One. The mobile audience has more than tripled, and mobile video... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
Radisson Town Lake Riverside Ballroom

11:00am CDT

Forget Loyalty, Build Habits
It's 7 am and your phone buzzes. You pick it up and, still sleepy, open one eye and then you... check Facebook. It's your morning habit.
The world's most successful brands are habit forming. Habits – behaviors so prevalent and frequent that they feel natural – can be a powerful source of brand building. When products and services are so well loved that they create repeated usage, they ultimately become habitual, second nature, and very hard to replace. Habits are the ultimate form of brand loyalty.
In the digital age, with persistent access to connected devices, sticky online experiences are uniquely poised to create a new wave of online habits. And this opportunity is open to digital and analog brands alike.
In this session we will explore online habits from a marketing perspective, analyze how the best digital experiences – from entertainment to games to e-commerce – become part of users’ routines; and summarize what lessons brand builders can apply to create a user habit.

View official listing on sxsw.com

Speakers
avatar for Leslie Feinzaig

Leslie Feinzaig

VP/Digital, Julep Beauty Inc
Leslie Feinzaig is Vice President of Digital at Julep. She leads a dynamic team of product managers, product marketers, developers and UX designers that create engaging digital experiences on Julep’s website, app, and email. Prior to Julep, Leslie led product management and marketing... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Texas Ballroom 1

11:00am CDT

Mentor Session: Nicole Franklin
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Nicole Franklin

Nicole Franklin

Website Officer, State Bar of Texas IP Law Section
Nicole is an active member of the State Bar of Texas IP Section, as the previous Chair of the Pubic Relations Committee and the current Website Officer. She has served as an IP Mentor with the tech accelerators RampCorp and Avinde, where she advised start-ups covering various industries... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos I

11:00am CDT

Personalization for the People
When companies overstep their boundaries with tactics that invade privacy, the results have been potentially disastrous — government investigations, consumer group complaints, and *gasp!* user abandonment. So how can marketers reach consumers in a targeted manner without compromising trust? By putting the consumer back in control. When done right, privacy is maintained, and the consumer gets exactly what he or she wants, at the right time, in the right location and on the device of choice. At the center of the privacy debate is the mobile device, the crux of the modern consumer’s life.
Meet the high ROI, targeted, digital promotion that is driving shoppers in-store, building the retailer’s brand and increasing sales. Relevant mobile marketing is moving beyond the geofence of your local mall and is coming to an airport, university or event center near you. Learn how localization capabilities are being combined with user-controlled personalization within the retail sector.

View official listing on sxsw.com

Speakers
avatar for Jag Bath

Jag Bath

Senior Vice President, Product, RetailMeNot
Jag Bath has more than 15 years of global e-commerce experience with a focus on technology, product, marketing and international expansion. As the senior vice president of product at RetailMeNot, Inc., Jag sets the product vision and strategy, primarily for the company's flagship... Read More →
avatar for Lindsay Chastain

Lindsay Chastain

Dir of Digital Mktg Strategy, Sephora
avatar for Ari Levy

Ari Levy

Sr Tech Reporter, CNBC Business News
Ari Levy is CNBC's senior technology reporter in San Francisco. He joined in June 2014.
avatar for Sucharita Mulpuru

Sucharita Mulpuru

VP, Principle Analyst, Forrester Research
Sucharita is a principal analyst on Forrester’s eBusiness team where she focuses primarily on eCommerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

11:00am CDT

Reinventing the Car Customizer Again
In 2009 we attempted to put a new spin on configuring a car by adding some fantasy and fun to an otherwise tedious journey in the shopper funnel. The results were astounding. The "Customizer" became a lightning rod for creativity in a space typically owned by functionality. Many future car customization in the online space followed suit.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Christian Colasuonno

Christian Colasuonno

Exec Digital Producer, Team Detroit
Christian is a seasoned integrated producer who leads the digital & content studio production teams at Team Detroit. With over 12+ years of production experience, Christian has helped guide award winning campaigns across multiple mediums for some of the largest brands in the world... Read More →
avatar for Stuart O'Neil

Stuart O'Neil

Executive Creative Director, Team Detroit
Stuart is an Executive Creative Director at Team Detroit. He has worked at Team Detroit for 8 years inspiring teams to develop award-winning ideas such as Mustang Customizer, an orange puppet named Doug, and launching the Ford brand on Vine. He also leads all creative for Ford.com... Read More →
KS

Krysty Sagnia

SVP/Managing Partner, Team Detroit
avatar for Andrea Zuehlk

Andrea Zuehlk

Car Digital Mktg Mgr, Ford Motor Company
Andrea is a Digital Marketing Manager at Ford Motor Company. She has been with the blue oval for nearly 9 years, starting as a Powertrain Engineer, then transitioning to the logical next step of digital marketer. She has worked on every US car launch since 2011, delivering award-winning... Read More →


Saturday March 14, 2015 11:00am - 12:00pm CDT
Trinity Hall Trinity Hall

11:00am CDT

You Are Everywhere
YOU ARE EVERYWHERE

Marketing can’t seem to stay ahead of the digital game. We struggle daily to catch up with SEO, social media, big data, mobile, and now content marketing. As such, our current marketing infrastructures—organizational hierarchies, leadership values, tools, systems, and metrics—are failing us. Our attempts to be everywhere at once are draining our resources and destroying job satisfaction.

Is it possible to maintain a purposeful, profitable presence everywhere we want to be? Or are we stuck in a death spiral of spreading ourselves too thin over exponentially-increasing channels? If we're going to walk the walk of "customer-centric marketing," how do our organizations need to evolve? And when will our confidence in thoughtful strategy finally overcome our fear of being left behind?


View official listing on sxsw.com

Speakers
KH

Kristina Halvorson

CEO, Brain Traffic


Saturday March 14, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

12:30pm CDT

Changing the Human Experience with Mobile Location
The digital world is flat—experienced as pixels on a screen—but mobile is round. Mobile is with you wherever you are, increasingly connected to everything around you, and—on your command—able to overlay digital experiences on the physical world itself. We are on the cusp of a great awakening as consumers go from handy GPS directions to highly contextual, location-enabled real-world experiences. On earning the privilege, businesses will be able to serve customers in ways never possible before due to macro, micro and historical location insights. A new world of effortless experiences and serendipitous moments are mere taps away.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
avatar for Cory Bergman

Cory Bergman

General Manager, Breaking News
I'm the co-founder and general manager of Breaking News, a standalone mobile startup owned by NBC News. We're reinventing the way people discover news that's truly important to them, wherever they are. We believe the goal isn't to get people to click, but provide them with urgent... Read More →
avatar for Kevin Hunter

Kevin Hunter

Chief Operating Officer, Gimbal
Kevin Hunter is COO of Gimbal and is responsible for the daily operation of Gimbal and oversight of product management.
avatar for Michael Richardson

Michael Richardson

Sr Dir/Prod, Urban Airship
Michael Richardson is a co-founder of Urban Airship, which enables the world’s top brands to build mobile loyalty through highly contextual push notifications and in-app messaging, as well as digital wallet campaigns and programs. As Senior Director of Product, Michael is responsible... Read More →
avatar for Ajay Waghray

Ajay Waghray

Mobile Product Manager, HomeAway Inc
As leader of the mobile product line team, Ajay is responsible for defining HomeAway's mobile strategy and developing the iOS and Android apps. HomeAway's apps help more than 2 million travelers find and book the perfect vacation rental while enabling owners and property managers... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
Radisson Town Lake Riverside Ballroom

12:30pm CDT

Cracking Middle America
When you work in a coastal city such as Los Angeles, San Francisco or New York, it can be easy to get a little tipsy off the tech Kool-Aid. We’ve seen some brilliant technologies receive millions of dollars in funding only to later discover this technology or service doesn’t appeal to the majority of consumers. The coder in your local coffee shop might geek out at the brilliance and complexity of your product’s back-end and nuanced algorithms, but will a St. Louis soccer mom change her routine to incorporate what you’ve created into her day-to-day life? This panel will walk aspiring entrepreneurs and marketers through the steps needed to give their product or service mass appeal that spreads far beyond the coastal centers. It will go over what to consider when an idea is in the development phase, how to test it outside of the major metro markets, how to brand it in an accessible way and how to approach PR.

View official listing on sxsw.com

Speakers
avatar for Kerry Bennett

Kerry Bennett

SVP of Mktg, DogVacay
Kerry Bennett is the SVP of Marketing for DogVacay, the leading online and mobile pet care community. Founded in 2012, DogVacay connects pet parents with thousands of trusted, insured pet sitters across the US and Canada. Since joining DogVacay in 2014, Kerry leads the marketing team... Read More →
avatar for Craig Elbert

Craig Elbert

VP of Mktg, Bonobos
Craig Elbert is the Vice President of Marketing for Bonobos, a menswear brand that has been recognized for its exceptional fit and great customer service. In this position, he oversees the customer acquisition, retention, public relations, and brand marketing teams. His aim with Bonobos... Read More →
avatar for Neil Grimmer

Neil Grimmer

Co-Founder & Pres, Plum Organics
Neil Grimmer is Co-Founder, CEO and Chief Dad of Plum, PBC, a leading organic kids nutrition company and one of the fastest-growing organic food brands in the U.S. An imaginative force and designer of ideas, products and brands, Neil has led the launch of 150+ innovative products... Read More →
avatar for Sarah Kessler

Sarah Kessler

Assoc Editor, Fast Company


Saturday March 14, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

12:30pm CDT

CrossFit: A Passion Brand and Fitness Cult
From a simple garage gym to one of Ad Age's hottest brands, CrossFit is rapidly redefining how companies push their messages, their consumers and their impacts. With a 50% annual growth rate, CrossFit is more than the next big thing in fitness— It's the new wave of grassroots marketing.
Crossfit Brand Chief Jimi Letchford is a highly recruited wrestler, decorated U.S. Marine Infantry Officer and original CrossFit member, hand-picked by founder and CEO Greg Glassman. Letchford keeps the brand on message and on the radar of fitness—and marketing—minds the world over.

View official listing on sxsw.com

Speakers
avatar for Jimi Letchford

Jimi Letchford

CBO, CrossFit


Saturday March 14, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 3

12:30pm CDT

Marketing Technologist Meet Up
A new class of marketers are emerging that understand the future belongs to those who can merge marketing and technology into something new. Marketing technologists are those folks who know that every piece of a campaign can be measured, analyzed and improved upon. And that once that's done, they'll measure, analyze, and improve upon it again. Because as good as the last campaign was, there's always a better one right around the corner.
As more marketing departments gain their own technology budgets, marketing technologists that can manage and wrangle different systems into one cohesive system that does everything you want are invaluable. Equal parts copywriter, developer, data scientist, and strategist, marketing technologists are tasked with merging the messaging with the machinery and using it all to move the needle. Come meet with others who share your challenges and share war stories, campaign ideas, big wins, and technology recommendations.

View official listing on sxsw.com

Speakers
avatar for Parker Short

Parker Short

Mktg Technologist, Jaxzen Marketing Strategies
As the business development and technical lead at Jaxzen Marketing Strategies, Parker (who’s also a co-founder) brings to the table a unique skillset that allows him to empathize with client’s needs for lead generation and understand how integration between sales and marketing... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 504

12:30pm CDT

Mentor Session: Elizabeth Quintanilla
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Elizabeth Quintanilla

Elizabeth Quintanilla

Chief Mktg Gunslinger, Marketing Gunslingers at EQ Consultants Group
Elizabeth is a positive, creative, people-oriented, performance-driven Marketing Gunslinger: a collaborator, consultant, and speaker with a focus on understanding the customer perspective. Consulting on a variety of topics: online technologies and strategies, social business, marketing... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
Courtyard Marriott Brazos III

12:30pm CDT

Mentor Session: Ryan O'Connell
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Ryan O'Connell

Ryan O'Connell

VP, Influence & Co
Ryan O'Connell is the Vice President at Influence & Co., a company that specializes in expertise extraction and knowledge management that is used to fuel marketing efforts


Saturday March 14, 2015 12:30pm - 1:30pm CDT
Courtyard Marriott Brazos III

12:30pm CDT

Social Media Celebrity: Audience vs True Influence
Influencer outreach remains core to many brand and product marketing campaigns. However, apart from generating social “participation at scale,” these partnerships may offer brands and their agencies little to show for the investment, other than a quick bump in credibility.
Some brands further elect to create industry spokespeople, who become celebrity influentials themselves. But there are risks.
This expert panel debates the pros & cons of creating social media celebrities, or partnering with digital screen stars. BuzzFeed’s VP of Video, Jonathan Perelman will argue against creating or paying influentials in social media. Former Nike Mktg. Execs turned agency co-founder Amir Mohamadzadeh (Rosewood LA) will argue in favor of social celebrity & influentials. Toyota's Lisa Materazzo, Corp. Mgr. Media & Digital Engagement will hold the center. Saatchi & Saatchi LA's Ciaran Bossom will moderate. Rosewood's recent work for Nike Fuelband will be showcased.

View official listing on sxsw.com

Speakers
CB

Ciaran Bossom

Managing Dir, Digital & Social Media Strategy, Saatchi & Saatchi LA
I help my clients, my teams and my company navigate radical shifts in the digital marketplace by crafting and implementing multi-channel digital strategy designed to spark innovation within an organization. My practical experience as a senior digital strategist has been expressed... Read More →
avatar for Lisa Materazzo

Lisa Materazzo

Corp Mgr Media Strategy & Digital Engagement, Toyota Motor Sales USA Inc
Lisa is a results-oriented marketing strategist with over 10 years of combined client and agency experience in the automotive industry. Lisa formulated Scion’s youth marketing strategy and oversaw the execution of print, TV, radio and digital advertising as well as engagement marketing... Read More →
avatar for Amir Mohamadzadeh

Amir Mohamadzadeh

Co-Founder, Rosewood Creative
Amir oversees business development and growth for ROSEWOOD. With a sharp focus on strengthening client relationships and a network of over 900 influencers, he works to identify and create opportunities within the growing digital media marketplace.
avatar for Jonathan Perelman

Jonathan Perelman

GM Video & VP Agency Strategy, BuzzFeed
Jonathan Perelman is the Vice President of BuzzFeed Motion Pictures (BFMP). He is responsible for revenue, partnerships and branded entertainment. Since taking over at BFMP, the team has more than doubled and revenue has more than quadrupled. In 2013 and 2014 Jonathan was the youngest... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Hill Country ABCD

12:30pm CDT

Using Brands to Create Cultural Identity
The most successful brands create a shared culture or lifestyle where fans of the brand embrace it as part of their own identity. The brand reflects the passions of the consumer and communicates to them in a voice they trust. Only a handful of brands achieve this iconic status – but how do you do it? In this session Chris Wink, cofounder and original cast member of the Blue Man Group, and Jarret Myer, General Manager of digital media company Woven and cofounder of UPROXX, Rawkus Records, and Big Frame will discuss the lessons they’ve learned from creating brands that consumers love. They will explore how brands create relevance and build loyal audiences, and what companies are building the next generation of beloved brands.

View official listing on sxsw.com

Speakers
avatar for Jarret Myer

Jarret Myer

GM at Woven & CEO of UPROXX, Woven
A co-founding member of Rawkus Records, UPROXX and Big Frame, Jarret Myer comes to Woven an expert in the fields of entertainment, publisher technology and blogger relations. Jarret works with the Woven team on scaling content in real-time, building the best up-to-the-minute content... Read More →
avatar for Chris Wink

Chris Wink

Co-Founder & Chief Creative Officer, Blue Man Group
Chris Wink is one of the Co-Founders of Blue Man Group and currently serves as the Chief Creative Officer for Blue Man Productions. He is also a Co-Founder of Blue School. Wink originally joined forces with Matt Goldman and Phil Stanton to find a creative outlet for their shared interest... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Texas Ballroom 1

12:30pm CDT

Who Wants To Be a YouTube Ad Millionaire
So you look at PewDie Pie, skydoesminecraft or CaptainSparklelz, see how they make bank using various models on YouTube, and figure –“I could do that.” Well first let’s figure out what kind of marketing opportunity YouTube really is creating for brands who want to partner with its leading celebs. In thisd panel of agency exec and YouTube successes we explore what kinds of partnerships really work here. What are brands looking for from YouTube talent? And what kind of results and scale are marketers expecting from this emerging channel?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Farrah Bezner

Farrah Bezner

Mktg Dir of Halls and Candy, Mondelez International
avatar for Mark Fortner

Mark Fortner

Managing Partner/ Head of Innovation Branded Content, Mediacom
Mark Fortner is managing partner and head of innovation and branded content for MediaCom USA, where he oversees the agency’s efforts to fuse creativity, media and technology to drive business growth for clients. In this role, Mark integrates exceptional creative capabilities with... Read More →
RG

Rob Griffin

EVP, Global Dir of Prod Dev, Havas Media
avatar for Kevin Hung

Kevin Hung

SVP Digital Innovations Dir, Havas Media
Kevin is a senior executive digital strategist and innovations planner specializing in immersive creative media experiences that help businesses build their value exchange with and for consumers. During his time with Havas Media, Kevin has added value for clients such as Sears, Kmart... Read More →
CL

Chris Landa

Dir of Talent Dev, Machinima


Saturday March 14, 2015 12:30pm - 1:30pm CDT
Sheraton Austin Capitol Ballroom

2:00pm CDT

Excuse Me!: Do Marketers and Chat Really Blend?
When messaging apps first exploded last year most analysts saw little role for advertisers in these havens of chat, disposable and private messages. Now even ad-averse leaders like WhatsApp are looking for ways to bring brands into the conversation. But is this the right environment for marketing? Do chatters really want to be distracted from one another here? And what have advertisers gotten from early partnerships with Kik, Tango, LINE and SnapChat? Both marketers and message app providers explore whether chat really is a new medium they can bank on.
Presented by Media Pos

View official listing on sxsw.com

Speakers
avatar for Heather Galt

Heather Galt

VP of Mktg, Kik
As head of marketing and privacy at Kik, Heather leads Kik’s marketing efforts for users and partners, analytics and insights, support, and privacy. Prior to joining Kik in 2011, Heather spent 10 years at Research in Motion leading various marketing, product management, and partner... Read More →
PJ

Paul Jones

VP Corporate Brand & Digital Mktg, Mary Kay Inc
JM

Joline McGoldrick

Research Dir, Millward Brown Digital
DN

Diego Nunez

Sr Director, Digital Marketing & Ecommerce, Skullcandy
Diego Núñez has spent his career driving growth and digital innovation for leading advertising, entertainment and consumer product companies. Diego is the Senior Director of Digital Marketing & Ecommerce at Skullcandy where he is responsible for spearheading the growth and strategic... Read More →


Saturday March 14, 2015 2:00pm - 3:00pm CDT
Sheraton Austin Capitol Ballroom

3:30pm CDT

Are Brands Sabotaging Their Own Content?
A successful content marketer is both artist and mediator. It's his or her job to create and defend a winning idea that delivers value for the reader and the brand. But anyone involved in this space is well aware of the “too many cooks” metaphor – an overabundance of ideas, options and voices will pollute even the most brilliant execution. Since branded content is inherently multi-led, how can you co-create without publishing a muddled product?
In a kitchen with 2-3 executive chefs how do you stop brands from sabotaging their own content? The answer lies in developing a highly disciplined, collaborative process that manages expectations and goals across the process chain from brand all the way to content creator. But we won't lie -- it's hard. Very hard. Our panel will consist of content marketers from brand, agency and publisher teams that are leaders in the space, and thus able to speak to best practices for creative collaboration and co-creation.

View official listing on sxsw.com

Speakers
avatar for Seth Coffrin

Seth Coffrin

Group Mgr Media Strategy, Target
Seth Coffrin is a media strategist with 10+ years of experience specializing in how media, creative and technology come together to create meaningful content and experiences for consumers across all platforms. He runs media strategy for Target’s style categories including apparel... Read More →
EL

Emily Luger

Program Architect/Content Studio, Team Detroit
Emily has been working in content marketing for most of her career; notably as a Director of Content Strategy at Federated Media, creating and executing large-scale content marketing programs like American Express OPEN Forum. She has recently joined the ranks of Team Detroit as the... Read More →
LM

Liz McDonnell

Director of Marketing, The New York Times
avatar for Alyssa Vitrano

Alyssa Vitrano

Content Strategy, Federated Media
Alyssa Vitrano is a Content Producer with 15+ years of experience in print, broadcast, digital, and social media. She runs Content Strategy for Federated Media, driving innovation across all video, social, and written content marketing campaigns for brands such as Target, smartwater... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Hill Country ABCD

3:30pm CDT

How Can Mobile Advertising Not Suck
Mobile banner ads? If we bothered noticing them, we would hate them. Full screen interstitials, in-feed “native” ads and pre-rolls? Oh, good – the Web shrunken down so we can’t read it. Wasn’t mobile supposed to be different? Weren’t advertisers supposed to acknowledge and embrace the unique intimacy and portability of the medium? Wasn’t this supposed to be an opportunity to reboot digital advertising and save it from the invisible banners and performance-obsessed models of the desktop? When and how will mobile advertising be any good?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Tom Bick

Tom Bick

Sr Dir Mktg, Kraft Foods
I have had the great pleasure of working in this crazy business of marketing and advertising for over 20 years. I had a full head of hair when I started and now, not so much. But the main point is I've never had more fun going bald.
avatar for Jim Ensign

Jim Ensign

VP Global Digital Mktg, Papa John's International
As Vice President of Global Digital Marketing for Papa John’s International, Jim Ensign leads Digital Marketing and eCommerce strategy for over 4,500 restaurant locations in over 30 countries, positioning the company as the digital leader in its category as the first with over... Read More →
avatar for Zoe Levine

Zoe Levine

Sr Mgr/Digital Mktg, The Coca-Cola Company
SS

Shelby Saville

EVP Managing Dir, Spark Communications
SS

Shelby Savillle

EVP Managing Dir, Spark Communications


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Sheraton Austin Capitol Ballroom

3:30pm CDT

Independent Ad Agency Meet Up
As a digital leader at an independent agency you're constantly being asked to keep up with more and more. It's just a fact of the business these days. Hiring and talent management. The explosion of ad technology. Agency and client training. And that's just for starters.
You're not alone. There are individuals just like you that deal with the exact same issues. Now here's your chance to meet them. Here's your chance to pick the brains of the best independent agency digital minds and learn how they're addressing this new reality.
Sponsored by Worldwide Partners, the world's largest network of independent agencies with over 80 agencies in over 50 countries, this session is your chance to talk in-depth, one-on-one with people who get you and get the state of today's digital landscape.

View official listing on sxsw.com

Speakers
AM

Al Moffatt

Pres/CEO, Worldwide Partners
Al built his career at some of the finest advertising agencies in the world, including TBWA Chiat/Day, Grey Advertising, and Ketchum Advertising. Also, Al was the youngest person ever appointed as a managing director of a subsidiary office of Ogilvy and Mather. Al had his own nationally... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
JW Marriott Room 509

3:30pm CDT

Know Your Kryptonite: Crisis In Your Metropolis
Superman knew his enemy, but do you? From "pink slime" to "boogergate," brand reputation issues and crises are increasingly sparked online. But why? What are the social, psychological and human behavioral factors that fuel this phenomenon? And what can companies do to defend the brands they have spent years building?
This interactive session, fueled by the trial-by-fire crisis training expertise of Weber Shandwick’s David Krejci and Lauren Melcher, will explore research and takeaways from current events and real brand crises that can apply to organizations in all industries. Attendees will learn advanced techniques for managing brand reputation, mitigating crises and approaching known-weaknesses with deference like the Man of Steel himself.

View official listing on sxsw.com

Speakers
avatar for David Krejci

David Krejci

EVP/Digital Communications, Weber Shandwick
David Krejci has 20 years of public relations experience; 16 at Weber Shandwick in Minneapolis. David’s client work focuses on social media strategies, policies and engagement, crisis and issues management, and social community organizing, primarily in the B2B and government arenas... Read More →
avatar for Lauren Melcher

Lauren Melcher

Firebell Prod Mgr & Sr Digital Mgr, Weber Shandwick
Lauren is a digital strategist and social crisis preparedness lead for Weber Shandwick, based in Minneapolis. She is the global product manager for firebell, the agency’s proprietary multimedia crisis simulator, and has produced 30+ crisis readiness simulations for dozens of international... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Texas Ballroom 1

3:30pm CDT

Marketing Through Live Music: What Works?
Listen to experienced, top-level music industry veterans with deep experience in sponsorship & advertising around music festivals, artists, and music-related media properties.
Each panelist will come prepared with a story about one of the most effective and one of the least effective digital (or multi-platform) campaigns they have seen. We will use these examples to dissect what works and what doesn’t, and to create a framework for successful multi-platform brand marketing in the live music space.

View official listing on sxsw.com

Speakers
JA

Jonathan Azu

EVP & GM, Red Light Management
avatar for Michael Feferman

Michael Feferman

Co-Founder, DoStuff Media
Michael is the Co-Founder of DoStuff Media where he oversees Business Development. DoStuff is a network of local culture and event guides for live music fans, and has offices in 16 cities across North America including New York, LA, Chicago, San Francisco, Austin, Toronto, and Mexico... Read More →
avatar for Mike Raspatello

Mike Raspatello

Digital Innovation Mgr, Anheuser-Busch
After receiving his MBA from Kellogg School of Management, Mike joined Anheuser-Busch's North American Marketing operation and has served an Associate Brand Manager and Digital Brand Manager for several billion dollar brands. Mike now manages Digital Innovation for Anheuser-Busch's... Read More →
avatar for Courtney Trucksess

Courtney Trucksess

Sponsorship Dir, C3 Presents
Courtney Trucksess leads the sponsorship team for C3 Presents, one of the largest concert promoters in the world that produces premier festivals such as Austin City Limits Music Festival and Lollapalooza. With over 20 years of experience in marketing and branding, Courtney develops... Read More →
avatar for Evan Winiker

Evan Winiker

Artist Mgr, The Creed Company
Evan Winiker is a manager at The Creed Company (Bruno Mars, Mark Ronson, Sara Bareilles). He currently looks after Hunter Hunted (RCA), Falls (Universal), Cardiknox (Warner Bros) and sirenXX (Warner Bros). Aside from being a manager he was also a founding member of the band Steel... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

3:30pm CDT

Mentor Session: Brian Thompson
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Brian Thompson

Brian Thompson

Creative Dir, BrandWriter
Brian Thompson believes meaningful brands are built one letter at a time.


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos III

3:30pm CDT

Mentor Session: Dr Esteban Lopez
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Esteban Lopez

Esteban Lopez

President South & Southwest Texas, Blue Cross and Blue Shield of Texas
BCBSTX regional president, father and practicing physician. Bringing solutions to our clients and members in Southwest Texas by offering high quality, low cost healthcare products and services.


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos I

3:30pm CDT

Mentor Session: Michael Strong
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Michael Strong

Michael Strong

VP of Mktg, SGEi
Michael draws from over 12 years of experience writing press releases, social content, grant proposals, teaching curricula, ghost-written novels and crafting web copy. She began writing Master’s theses as a college freshman while she worked as Assistant Editor-in-Chief of the newspaper... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos II

3:30pm CDT

Origins of the Marketing Intelligence Engine
Marketing automation is a rapidly growing, multibillion-dollar industry, however, the marketing automation solutions we see today are elementary when we consider the possibility of what comes next.
Marketing technology is in a race to keep up with consumers. Tech-savvy marketers who can harness the power of algorithm-based intelligence engines stand to reap massive rewards. They will be able to do more with less, effectively manage the data explosion, and run personalized campaigns of unprecedented complexity.
Marketing intelligence engines will use a potent mix of historical performance data, industry and company benchmarks, real-time analytics, and subjective human inputs, layered against business and campaign goals, to recommend strategies and actions with the greatest probabilities of success.
The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.

View official listing on sxsw.com

Speakers
avatar for Paul Roetzer

Paul Roetzer

CEO, PR 20/20
Founder and CEO of PR 20/20 (@pr2020), a Cleveland-based inbound marketing agency; author of The Marketing Performance Blueprint (Wiley 2014) and The Marketing Agency Blueprint (Wiley 2012); and creator of Marketing Agency Insider (@agencyin) and Marketing Score (@MKTScore).


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 3

3:30pm CDT

Watch What Happens Next: a World of Wearables
Join today’s leading brands and innovators shaping the future of wearable mobile experiences to connect with customers in ways never possible before. Panelists will discuss the latest trends and initiatives shaping the future of an already rapidly growing ecosystem of wearables and mobile services, shedding light on today’s successful strategies and demystifying the challenges and opportunities to navigate the course ahead.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
avatar for Julie Ask

Julie Ask

VP Principal Analyst, Forrester Research
avatar for Asif Khan

Asif Khan

Founder and President, Location Based Marketing Association
avatar for Richard Ting

Richard Ting

Global Chief Experience Officer, R/GA
As EVP, Global Chief Experience Officer, Richard guides and leads R/GA’s Global Experience Design (XD) team to help strengthen and bolster R/GA’s portfolio of capabilities (mobile, social, commerce, prototyping, experiential, data visualization, and Internet of Things). The XD... Read More →
avatar for Scott Townsend

Scott Townsend

Dir of Agency Programs, Urban Airship
Scott is currently the director of agency programs as Urban Airship where he is responsible for helping agencies move faster and make more money in mobile. He has held positions at Google and Accenture, Nike+ Accelerator powered by TechStars and is a founding board member of Tech... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm CDT
Radisson Town Lake Riverside Ballroom

3:30pm CDT

What Marketers REALLY Need to Know About Big Data
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
A passion to learn and an attentive mind is all that’s required. Some experience working with data and some basic knowledge of statistics would be nice, but not required.
What to Bring:
No materials necessary.
Big data has become an ubiquitous term across disciplines – from energy to politics to gaming. Its importance has led to much technological advancement over the past years (e.g. Hadoop, Storm, Impala, Spark, etc.). Although these are essential tools for a data scientist, how much do you need to know about them in order to realize the value of big data if you are a marketer? The answer is surprisingly not much at all. As a marketer, you need to know how to turn big data into information and actionable insights that help you make better decisions. This 2.5 hour long workshop will introduce you to 3 classes of analytics—descriptive, predictive, and prescriptive—that help you extract information and glean insights from your big data. The session will also clear up some big data myths while describing a few key concepts that you need to know (through examples) in order to understand data science, whether you are looking to collaborate with one or to build a data science team.
Key Takeaways:
What is the different between data, information, and insight?
How to extract information and glean insights from your big data?
What is descriptive analytics, how it works, and how to use it?
What is social network analysis (SNA) and what kinds of insights can you get from it?
What is predictive analytics, how it works, and how to use it?
What is sentiment analysis? and what kinds of insights can you get from it?
What is prescriptive analytics, how it works, and how to use it?
What are the 3 layers of the big data processing pipeline?
How to build a data science team?
Timeline:
10min Intro: the power of big data through two case studies
15min Big data myth: data vs. information vs. insight
10min The 3 layers of big data processing and the 3 classes of analytic algorithms
30min Descriptive analytics—social network analysis + 1 application in influencer identification
10min Break
35min Predictive analytics—sentiment analysis + 1 application in predicting election outcome
20min Prescriptive analytics—social media optimization + 1 example
20min How to build a data science team?

View official listing on sxsw.com

Speakers
avatar for Michael Wu

Michael Wu

Chief Scientist, Lithium
Dr. Michael Wu is the Chief Scientist at Lithium, where he currently applies data-driven methodologies to investigate the complex dynamics of the social web. Michael works with big data and has developed many predictive and prescriptive social analytics with actionable insights. His... Read More →


Saturday March 14, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon F

5:00pm CDT

Brand Sponsorships For Startups
Join the Director of Partnerships at USA Network, the Director of OMD's Ignition Factory, and the Founder of Recess for a lively panel discussion on how brands partner with start-ups and new tech companies to drive results for the brands and help fuel the start-ups growth. Moderated by Fred Schonenberg, Founder of Venture Fuel which specializes in matching brands with start-ups and new technology companies.
Presented by Venture Fuel

View official listing on sxsw.com

Speakers
avatar for Jodi Arden

Jodi Arden

Dir Brand Mktg & Prom, USA Network
Jodi is responsible for developing and executing cutting edge consumer promotions and strategic partnerships to help drive tune-in and buzz for USA Network's arsenal of original programming.
avatar for Gregory Castronuovo

Gregory Castronuovo

Pres West, OMD
Greg is President, OMD West with offices in Los Angeles, San Francisco and Seattle. He is responsible for global and U.S. based clientele while also overseeing all operations, strategic planning and business development. Over his 27 year career, Greg has worked for IPG, NBC, FOX... Read More →
avatar for Chris Denson

Chris Denson

Director, OMD/Ignition Factory
Chris Denson's career has spanned marketing, media, technology integration and product innovation. He is currently the Director of Omnicom Media Group's Ignition Factory, one of the key groups responsible for innovation across media, technology, and marketing for OMD clients. He most... Read More →
avatar for Fred Schonenberg

Fred Schonenberg

Founder, Venture Fuel
Fred Schonenberg is President and Founder of Venture Fuel. He has over 15 years of high growth media sales experience, introducing new media formats and first-to-market products to the ad marketplace.
JS

Jack Shannon

Co-Founder, Recess
Jack Shannon is the Co-founder of RECESS, a millennial media company comprised of a nationwide campus tour, mobile platform and college advertising network that partners with brands to co-create content and experiences to authentically reach college millennials at scale. The RECESS... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

5:00pm CDT

Culture Trumps Advertising Every Time
Most brand stewards are spending an inappropriate amount of time and money on their advertising while largely ignoring their most important owned asset - their culture. From HR marketing that attracts the right talent, to appropriate training and retention programs, marketing leaders need to turn their creative firepower and media dollars inward to build an insanely passionate workforce. Brand leaders from the most iconic businesses on the planet do not delegate this responsibility to HR or Operations or other lower level managers. Learn how, and why, the best brands prioritize internal marketing and view their culture as a more powerful tool than their marketing communications.

View official listing on sxsw.com

Speakers
avatar for Chris Kneeland

Chris Kneeland

CEO, Cult Collective
I graduated with Master’s degree in marketing communications from Northwestern University and worked client-side at John Deere and The Home Depot prior to selling my soul to join an ad agency (Rapp) in Dallas TX. For five years I worked with Best Buy, Macy's, HEB, Supervalu, Famous... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Texas Ballroom 1

5:00pm CDT

Evolving Employee Advocacy with Scale and Impact
Employee advocacy marketing is here to stay. The idea that a company's employees, its customers and most loyal fans can generate measurable, impactful results is one digital marketers have adopted across the globe. In the past year, an evolution has occurred that centers around technology, strategy and best practices in how to scale and sustain such a program. Many of the biggest, most recognizable brands in the world have now launched successful advocacy programs, and are paving the way for others, big and small.
Adam Keats, Vice President, Strategic Partnerships at Dynamic Signal and Marcy Massura, SVP, NYC Digital Practice Lead at MSLGROUP, will dissect the natural progression the industry has recently taken and explore how companies - both big AND small - are implementing solutions that allow them to drive measurable business results from these marketing efforts.
Presented by Dynamic Signal

View official listing on sxsw.com

Speakers
avatar for Adam Keats

Adam Keats

VP/Strategic Partnerships, Dynamic Signal
A senior marketing leader with more than 18 years of digital brand marketing and communications experience. Adam has developed successful integrated, digital marketing and brand strategies for some of the world’s most iconic and recognizable household brands.
avatar for Marcy Massura

Marcy Massura

SVP | Digital Practice Lead, MSLGROUP
Marcy Massura is the Digital Practice Lead from NYC. She also serves as a member of the agency’s digital executive team and supports teams across North America as well. Marcy leverages 11+ years as a leader in emerging media and technology to help companies navigate the shifting... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

5:00pm CDT

Managing a Shit Storm and Restoring Your Brand
Most corporate crisis situations develop almost overnight and can place your brand, your values and your people under relentless media and public scrutiny on the airwaves, in print and online. Our panel of experts will pick a relevant case study and will guide the audience through a real-time simulation of a full scale crisis as it unfolds. From making real-time decisions to conducting mock interviews and media appearances under tough circumstances; we will guide the audience through the basic tools and tactics needed to ride out the tide of criticism and discuss how best to repair a reputation post-crisis. We will also discuss how to be prepared before a crisis even strikes. The panel will include principals from The Incite Agency as well as an expert from a leading big data social listening company.

View official listing on sxsw.com

Speakers
avatar for Robert Gibbs

Robert Gibbs

Founding Partner, The Incite Agency
Gibbs has helped companies across a multitude of industries to create and implement communications strategies grounded in research and data and built for long-term success. A core member of the team that built the Obama brand from the ground up, beginning in 2004, when then-Senator... Read More →
LJ

Liz Jarvis-Shean

Founding Partner, The Incite Agency
Elizabeth Jarvis-Shean was most recently the Director, Global Communications, at Tesla Motors. Prior to that, she was the Senior Communications Advisor at Civis Analytics, a Big Data and analytics firm based in Chicago, IL. Jarvis-Shean served as Director of Research for President... Read More →
avatar for Ben LaBolt

Ben LaBolt

Founding Partner, The Incite Agency
LaBolt has been a communications strategist for the past decade on campaigns at the city, state, and national level, on Capitol Hill, and in the White House. He has advised Fortune 500 companies on how to transform communications efforts to be more proactive and agile, defend brands... Read More →
avatar for Becca Lewis

Becca Lewis

Media & Communications Mgr, Crimson Hexagon
As Crimson Hexagon's Analyst and Media Relations Manager, Becca helps businesses succeed by harnessing the power of social media data. She has partnered with multiple Fortune 500 firms and leading global organizations in order to gain actionable insights from Crimson Hexagon's Forsight... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Hill Country ABCD

5:00pm CDT

Wallet Wars: Payments are Just the Beginning
As retailers, mobile device makers, credit card companies and social networks battle it out for mobile payment supremacy, this critical mass around wallets will open up even more valuable opportunities to businesses. It will never be easier to gain residency on customers’ phones in the form of mobile coupons and loyalty cards. Companies without apps can leverage these contained form factors, dynamically updating them to build a directly addressable audience and better close the loop between acquisition and conversion across all of their digital channels.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
SC

Stephanie Capretto

Strategy Consultant, Urban Airship
As a Digital Strategist at Urban Airship, Stephanie helps brands find their digital voice. In her role, she delivers tailored, digital marketing strategies to enterprise clients in order to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends... Read More →
avatar for Brian Kirby

Brian Kirby

Digital Mktg Mgr, The Wendy's Company
avatar for John Lunn

John Lunn

Sr Global Dir, PayPal/Braintree
avatar for Jordan Mckee

Jordan Mckee

Sr Analyst, 451 Research
Jordan McKee is a senior analyst on 451 Research’s Mobility Team, which was established in July 2014 with the integration of Yankee Group. At 451 he leads the firm’s mobile payments coverage with a particular focus on the development of mobile devices being used across each phase... Read More →
JN

Jeremy Nicholas

VP/Global Digital Prod Mktg, Visa


Saturday March 14, 2015 5:00pm - 6:00pm CDT
Radisson Town Lake Riverside Ballroom
 
Sunday, March 15
 

9:30am CDT

10 Inventions That Will Revolutionize Retail
Since the first shopping list was etched on stone 8,000 years ago in Mesopotamia, Homo sapiens have relied on certain objects to navigate our path to purchase (or gathering). In the current era of rapid technological advancement, many of the objects that will have the greatest impact on our shopping experiences are just now being invented. The next 10 years will bring more change than the past 50.
Working with Intel, who use a Futurecasting approach that combines social science and data with a splash of science fiction, David and Jon have developed a glimpse of the retail future through objects not yet invented or commercialized. From holostores and sentient stores to intelligent shelves and biosensor-enabled smart clothing, we’ll discuss how to harness the power of innovations yet to come in a retail world that is increasingly globalized, digitized, polarized and personalized. We’ll also discuss what we can learn from Asia, which is at the forefront of retail innovation.

View official listing on sxsw.com

Speakers
avatar for Jon Bird

Jon Bird

Global Managing Dir , Y&R LabStore
Jon Is an Aussie, who relocated from Sydney to New York last April, to set up and run Labstore - Y&R's new global retail and shopper marketing network.
DR

David Roth

CEO, Europe, Middle East, Africa & Asia, WPP The Store
David started his career at the House of Commons working for a member of the UK Parliament. He then swapped a career in politics for one in advertising and retail. At Bates Dorland in the UK, he became main board director for strategy and the Managing Director of the consulting and... Read More →


Sunday March 15, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Zilker Ballroom 3

9:30am CDT

Reality Check: What It Takes to Get TV Exposure
Every day, Emmy Award winning Digital Lifestyle Expert & TV host Mario Armstrong is bombarded with hundreds of pitches for apps, websites and gadgets hoping to get a shot at national television exposure. But you'd be surprised how many pitches are a complete mess - from grandiose press releases that read like a Russian novel to apps that are barely more than a twinkle in someone's eye.
If you want to have a snowball's chance in getting on TV, you need the whole package: a stellar product, the right pitch, the right timing and the right follow-up. This panel will examine what works -- and what doesn't -- from the perspective of the professionals that actually make it happen: a media personality, PR professional, TV producer & in-house communications director who has secured serious national TV coverage.
This panel will help demystify the process of getting on national TV -- so you can tell whether you're ready for prime-time, and if not, what it's going to take to get there.

View official listing on sxsw.com

Speakers
avatar for Mario Armstrong

Mario Armstrong

TV Host & Digital Lifestyle Expert, Mario Armstrong Media
You’ve probably seen Mario on TV as an Emmy-Award winning talk show host and Digital Lifestyle Expert®! Mario is a regular contributor on NBC’s TODAY Show, CNN, and NPR and frequently appears on Inside Edition, Dr. Oz, Steve Harvey and Rachael Ray.
avatar for Caroline Gottlieb

Caroline Gottlieb

Producer, NBC’s Today Show
Caroline Gottlieb is a producer at NBC’s TODAY show where she regularly produces live tech segments, including Mario’s Top 3 with TODAY’s Digital Lifestyle Expert Mario Armstrong. Caroline can also be found in the field and in the control room, producing taped profiles and live... Read More →
avatar for Jennifer Peck

Jennifer Peck

Dir of Media Rel, Banjo
Jennifer is the Director of Media Relations at Banjo where she is recognized for her innate ability to open doors and develop relationships with top partners, clients and industry organizations. It’s no wonder she was featured in the book "Living With Enthusiasm." As one of the... Read More →
avatar for Mindy Whittington

Mindy Whittington

VP, The OutCast Agency
Mindy is a vice president with The OutCast Agency, a communications and marketing agency. She has more than a decade of experience launching companies and products, and helping create national awareness for the likes of Facebook, Jawbone, Lyft, Patagonia, Rdio, Sephora and Starbucks... Read More →


Sunday March 15, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Zilker Ballroom 2

9:30am CDT

Youth Sports Marketing Meet Up
#SXkidsport

The Moving Screen.

That used to be just a basketball term. Now, it’s symbolic of multi-screens moving kids’ attention from gyms, pools and grass fields.

Marketing to families to get kids involved in youth sports is exciting, challenging, frustrating and fulfilling. It’s part art & part science and a different ball game than selling widgets. It’s finding the balance of motivating, inspiring and seeking W&L (wins & losses) as much as P&L (profit and loss).

Come join other youth sports marketers, dreamers and believers who share the passion of getting kids in the game.

View official listing on sxsw.com

Speakers
avatar for Matt Farrell

Matt Farrell

Chief Mktg Officer, USA Swimming
Matt Farrell is the Chief Marketing Officer at USA Swimming overseeing sponsorships, marketing, public relations, social media and publications. USA Swimming is experiencing all-time high in revenue, with partners such as Marriott, BMW, Phillips 66, AT&T.


Sunday March 15, 2015 9:30am - 10:30am CDT
JW Marriott Room 501

11:00am CDT

Adapt or Die: Building a Brand In 2015 and Beyond
“429 of the original Fortune 500 companies (1955) are no longer in business today. Adapt or Die” - Vala Afshar
We exist in a period of a "digital divide," where many of the titan brands of the past are losing market share to the fast moving tech companies of today. How are these newcomers able to disrupt large exiting brands with a fraction of the funding and starting from scratch? Why have our once loved darling brands been unable to convert their millions of consumers in the new digital world?
What it means to love a brand is changing dramatically and companies at scale are frantically grasping for ways to become agile and stay relevant. If you are not evolving your brand, you will cease to exist in 2015.
This talk will examine how the fast growing brands of today are rethinking loyalty, retention, and giving back creatively to their respective communities by treating brand like any other channel, iterating and testing religiously.

View official listing on sxsw.com

Speakers
avatar for Joanna Lord

Joanna Lord

VP of Consumer Mktg, Porch.com
Joanna Lord is VP of Consumer Marketing at Porch, the leading home improvement network. Prior to that she served as CMO at BigDoor, a loyalty software provider in Seattle, WA, and VP of Growth Marketing at Moz (previously SEOmoz), a leading inbound analytics software. She's an expert... Read More →


Sunday March 15, 2015 11:00am - 11:15am CDT
ACC Ballroom B

11:00am CDT

Market to Win: Success The Era of Engagement
The way companies interact with customers has changed forever. In this new world of extraordinary information access, customers are empowered to direct their own purchasing journeys. And they are forming opinions, drawing conclusions and influencing others well before they are interacting with brands. So the seminal question is: how do marketers win in this dynamic and challenging world? The difference between winning and losing is one thing: engagement. Marketers today must create continuous and personalized relationships at scale with proven impact. No easy challenge given the proliferation of digital channels and the expectation that digital marketing do no harm. Join us as Marketo CMO Sanjay Dholakia shares his insights on what success looks like in this new age of engagement. Presented by Marketo

View official listing on sxsw.com

Speakers
SD

Sanjay Dholakia

Chief Mktg Officer, Marketo


Sunday March 15, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Hill Country ABCD

11:00am CDT

Mentor Session: Jill Coomber
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Jill Coomber

Jill Coomber

Co-Founder/Dir, Onechocolate Communications
Jill is a London-based seasoned international communications entrepreneur, having started her first agency aged 26. Jill has worked across many UK/European/International PR and digital marketing briefs for consumer brands - from lots of ambitious start-ups to large multinationals... Read More →


Sunday March 15, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos I

11:00am CDT

Mentor Session: Sarah Johal
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Sarah Johal

Sarah Johal

Sr Mgr Global Brand Partnerships, RunKeeper


Sunday March 15, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos II

11:00am CDT

Redefining UX: When Product and Marketing Collide
Traditional thinking goes that designers create the products, for marketers to sell. Then along came Apple, whose beautifully designed products virtually sold themselves. This prompted commentators like Seth Godin to decry the end of marketing and recommend company shift their budgets into product design.
While a somewhat naive narrative, it's been prompted by decades of mediocre products needing increasing budgets to highlight non-existent differences . Like the connected phone, TV and Internet plans the promise simplicity, while requiring three different support lines when something goes wrong. Often the marketing message fails to live up to the user experience.
The rise of the Internet has complicated matters further, with multiple new channels, many of which are poorly integrated and several of which are no longer under your control. As such, product and marketing teams need to work much closer together, and I believe that the relatively new field of UX Design is the glue.

View official listing on sxsw.com

Speakers
avatar for Andy Budd

Andy Budd

CEO, Clearleft Ltd
User Experience Designer and CEO of Clearleft, Andy is a best selling tech author, curates the dConstruct and UX London conferences and helped set-up The Brighton Digital Festival. Andy created Silverback, a low cost usability testing application for the Mac, and co-founded Fontdeck... Read More →


Sunday March 15, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

11:00am CDT

The Anatomy of Selfies That Sell
A dramatic shift has taken place. Customer photos are some of the most authentic and compelling brand assets available today, and social media and the smartphone have made them incredibly abundant.
This shift has naturally forced brands and retailers to reevaluate how they integrate visuals into their ecommerce and engagement strategies. Expensive, overproduced lifestyle photographs are no longer your only option.
Consumers today respond better to more authentic content, and they’re voting with their dollars. 62% of U.S. consumers trust photos taken by customers more than they trust photos taken by brands or retailers.
Join Olapic and Fluid for an insights-packed discussion of the visual commerce landscape. We’ll share: fascinating new data about consumer appetite for visual commerce, the Top 10 best converting photos of 2014, the most innovative and successful brands and retailers in visual commerce and how to plan your approach to integrating customer photos

View official listing on sxsw.com

Speakers
avatar for Chris Haines

Chris Haines

Dir of Strategy, Fluid
Chris Haines has managed digital content since 1996 when he launched The Tony Awards' first website. He has managed digital experiences for such brands as Travel + Leisure, Revolution Health and AARP and was instrumental in bringing U.S. News & World Report's influential rankings... Read More →
avatar for Pau Sabria

Pau Sabria

Co-Founder & CEO, Olapic
Pau Sabria is co-founder and CEO of Olapic, the leading visual commerce & marketing platform that helps brands and retailers increase sales by integrating customer photos and videos into the shopping experience. In only four years, Olapic has grown to include offices in New York... Read More →


Sunday March 15, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Texas Ballroom 1

11:00am CDT

The Future Of Native Advertising
Suddenly, native advertising is everywhere. In your searches, your favorite publications, and social feeds. But really, native has been around for a long time. Part of the reason native advertising has exploded recently is that consumers are hard to pin down. They are constantly mobile, use multiple devices, have shorter attention spans than ever, and demand relevance in everything they consume. Therefore, marketers must be more strategic with their ad creation, meanwhile, social platforms must prove they can be profitable businesses and publishers are desperate for new revenue streams. The result is the perfect storm of native advertising creation. However, content simply disguised as part of the experience, with a subtle ‘sponsored’ tag is hardly innovative. Native advertising is the future, but it will look very different than what we see today. In this panel we will discuss the future of successful native advertising and why it will benefit both advertisers and consumers.

View official listing on sxsw.com

Speakers
avatar for Mitch Brandow

Mitch Brandow

Executive Vice President, Engagement Strategy & Analytics, Energy BBDO
With over eighteen years of digital experience spanning media, entertainment, and marketing, Mitch Brandow has focused his career on the transformative capability of technology to empower brands and consumers. Mitch has spent the last five years in the media agency world, most recently... Read More →
avatar for Jill King

Jill King

SVP Mktg & Partnerships, Cartoon Network and Adult Swim
Jill oversees all aspects of strategic marketing partnerships, event marketing and trade marketing for Adult Swim, Cartoon Network and Boomerang, and their digital businesses. Leads development of innovations that leverage emerging technologies to engage audiences in new ways and... Read More →
avatar for Nikhil Sethi

Nikhil Sethi

Co-Founder & CEO, Adaptly
Nikhil Sethi is the Co-founder and CEO of Adaptly, a platform that is changing the way brands increase engagement on social networks by helping them harness the unique value of each social network. Prior to Adaptly, Sethi co-founded Blurtt, which allows users to make, upload and send... Read More →
avatar for Brewster Stanislaw

Brewster Stanislaw

CEO & Co-Founder, Inside Social
As CEO and Co-Founder of Inside Social, Brewster is dedicated to helping the world's largest brands harness the full potential of social marketing. He's worked with numerous Fortune 500 companies to measure and increase their social ROI by better understanding how social shares lead... Read More →


Sunday March 15, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

11:00am CDT

Data Visualization: Marketing Skill of the Future
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Read “A Business Guide to Visual Communication” e-book: http://visage.co/content/business-guide-visual-communication/
What to Bring:
–Laptop
–Google account
--.png logo and color palettes for your brand
The ability to effectively communicate with data is no longer a nice-to-have; it’s a mandatory—and vital—marketing skill to be able to connect with your audience. With an increasing amount of data available, marketers have access to a wealth of valuable information. But how do you translate dense quantitative data into meaningful communication that provides value to your audience? Through data visualization.
The marriage of data and design can deliver key insights in a way that is not merely visually stimulating but enhances both understanding and retention of the information. Luckily, you don’t need to be a data scientist or world-class designer to produce this type of content.
As a co-author of ""Infographics: The Power of Visual Storytelling,"" professor of Visualization of Information at Columbia University, and founder of Column Five, a visual studio that specializes in data visualization, I’ll share my practical knowledge of how to effectively transform information into engaging visualizations that communicate your message clearly and powerfully.
In this workshop, you will learn how to:
–Identify key relationships in your data: Gain a deep understanding of the real insights in your data, and use them as the cornerstones of your story.
–Select the right visualization to represent your data: Ensure that you are accurately and effectively visualizing your data.
–Craft a compelling narrative: Learn how to turn your data into a powerful story.
Timeline:
–First hour: Learn about data relationships, select correct visualizations for each type
–15-minute break
–Second hour: Explore sample data sets, craft an effective narrative
–15-minute wrap-up: Work review and final takeaways

View official listing on sxsw.com

Speakers
avatar for Ross Crooks

Ross Crooks

Chief Creative Officer, Visage
avatar for Jason Lankow

Jason Lankow

CEO, Visage
I am the Cofounder and former-CEO of Column Five, the most widely published information design agency in the world, and the 5th fastest growing media company on the Inc. 500 in 2013. We created a visualization platform called Visage in the Column Five Labs division, and in early 2014... Read More →


Sunday March 15, 2015 11:00am - 1:30pm CDT
JW Marriott Room 310-311

11:00am CDT

Digital Body Language
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Bring Your Laptop, Bring Any Marketing Materials for You or Your Client.
You have 0.05 seconds to make a good first impression online. In those 50 milliseconds you have to hook someone and convey your brand messaging, encourage clicks and build trust. Most important, this happens before a user reads any of your content, headlines or descriptions. You have to capture their attention with your website’s nonverbal cues or your digital body language.
Whether you run a business, work for a corporate brand or just want to better understand online human psychology this workshop is for you.
As a human behavior hacker, I’m going to show participants how to use the latest groundbreaking research to optimize advertisements, websites, social media profiles, online videos, print materials and emails. We will cover a wide array of online human behavior science such as:
*Using eye patterns to know how a user consumes your content.
*Using images congruent with your branding.
*The science of color psychology on customers and readers.
This is a science based workshop, we will be using the latest research on online human behavior.
Participant Takeaways:
-Completed Self-Assessment for Website, Social Media Profiles and/or Marketing Materials
-Learn the 10 Digital Laws of Human Behavior
-An Integration Map and Action Steps
-A New Way to Interact Online
Timeline:
Hour One: Digital Body Language Science Overview
15 Minute Break
Hour Two: Case Studies and Partner Activities

View official listing on sxsw.com

Speakers
avatar for Vanessa Van Edwards

Vanessa Van Edwards

CEO, Science of People
Vanessa Van Edwards is the lead investigator at Science of People, a human behavior research lab. She is a Huffington Post columnist and published author. Her innovative work has been featured on NPR, Business Week and USA Today. She regularly gives keynotes and appears in the media... Read More →


Sunday March 15, 2015 11:00am - 1:30pm CDT
JW Marriott Salon G

11:00am CDT

Why Editorial Calendars Make Your Content Suck
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
A notebook, laptop or tablet.
As brands have continued to become publishers, they have adopted the journalistic gold standard: the editorial calendar. The problem? These calendars can result in lackluster content that is detached from business objectives, and instead focus on obscure holidays or engagement “bait.” It’s time to consider killing or at least innovating the editorial calendar.
In this workshop, we will explore how to shift content development from being based on editorial whims to three new models: consumer-driven, data-driven and conversation-led models. We will provide content development tools and hands-on experience developing content that better align with audience’s interests.
Participants will then put their new skills to the test, with a competitive content hackathon. A winning team will be selected and their ideas will be implemented by the Shelter Pet Project.
AGENDA:
11:00 am - 11:30 am - Why Editorial Calendar's Make Your Content Suck - Ben Grossman, Jack Morton Worldwide
11:30 am - 11:45 am - Task Briefing - Amy Gibson-Grant, Ad Council
11:45 am - 12:30 pm - Hackathon
12:30 pm - 1:00 pm - Live Pitches
1:00 pm - 1:30 pm - Judging/Wrap-Up/Questions

View official listing on sxsw.com

Speakers
avatar for Amy Gibson-Grant

Amy Gibson-Grant

VP/Campaign Dir, Ad Council
As a Vice President, Campaign Director in the Washington, D.C. office of the Ad Council, Amy Gibson-Grant is responsible for the development of multiple national Public Service Advertising (PSA) campaigns supporting a range of issues, including Wildfire Prevention (Smokey Bear), Emergency... Read More →
avatar for Ben Grossman

Ben Grossman

VP, Strategy Director, Jack Morton Worldwide
As a marketing and advertising strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. His industry and thought leadership have sent him around the world to speak to Fortune 100 audiences and have been central to driving... Read More →


Sunday March 15, 2015 11:00am - 1:30pm CDT
JW Marriott Salon F

11:15am CDT

Deciphering the Code for Immersive Experiences
While a single ‘big idea’ can focus communication, conjure excitement, generate buzz and drive awareness - consumer expectations for engagement and interaction multiplied by the dynamic consumption of content predicates a much more systematic approach to ideas, narratives and connection points. Darren “Daz” McColl, Chief Brand Strategy Officer of SapientNitro and New York Times Best Seller author of Storyscaping - Stop Creating Ads, Start Creating Worlds, will explore a model for creating worlds and a story system tool for analytical prioritization and visualization of the experience space. It’s storytelling at the intersection of experience through systems thinking.

View official listing on sxsw.com

Speakers
avatar for Darren McColl

Darren McColl

Global Chief Brand Strategist, SapientNitro
Darren “Daz” McColl is co-author of the New York Times Best Seller Storyscaping–Stop Creating Ads, Start Creating Worlds and Chief Brand Strategy Officer of SapientNitro, a new breed of agency redefining storytelling for an always-on world, where he collaborates with global... Read More →


Sunday March 15, 2015 11:15am - 11:30am CDT
ACC Ballroom B

11:30am CDT

Society Is One Big Cult: The Science of Movements
There's an inherent pattern in social movements - from the Arab Spring and Civil Rights to Farm to Table and Punk Rock. They begin with a real problem and end with role for the average person in the solution.But for brands looking to "create a movement," it’s not as easy as identifying the common variables of successful movements and creating them for your campaign. You have to understand humans as a species before you can understand how to get them to do something as a herd.
As a species, we're subconsciously obsessed with patterns. They compel us in both rational and irrational ways, and explain movements in culture, economics and yes, even in cults. Understanding human behavior, and the drivers of mass movements, relies on understanding patterns. Patterns in the choices we make (game theory), patterns in the way our brains respond (neuroscience) and the patterns in the impact on our economy and society.

View official listing on sxsw.com

Speakers
avatar for Maggie Gross

Maggie Gross

Director, Brand and Digital Strategy, Havas Worldwide
A Southern transplant, I've worked as a comms, digital, and brand planner for agencies all over NYC on amazing brands like Starbucks, Samsung, American Express, Lysol, Coke, and Special Olympics.


Sunday March 15, 2015 11:30am - 11:45am CDT
ACC Ballroom B

11:45am CDT

Why Can't We Be More Like Disneyland?
Let's start with a story:
A group of people check into one of Disney’s resorts. Shortly after, they hop on a bus to go somewhere else in the park. The bus driver says “-Hey, how’s your room?”. One of the people on the bus says: “-My faucet is dripping, I forgot to tell the front desk about that". The bus driver says: “What’s your room number? I’ll get that taken care of". When the guest arrives back to his room, the faucet is fixed.
Why did the bus driver take the effort to help this visitor? It’s because the bus driver doesn’t see his role as only driving a bus. His job is to give guests a great experience. He understands that his role plays a bigger part.
The story shows the importance of values.
In my talk, I will give the audience tools to apply shared values within their organizations. Values, when applied, can instill a more quality experience for your customers when they interact with your brand.

View official listing on sxsw.com

Speakers
avatar for Marcus Castenfors

Marcus Castenfors

Assoc Creative Dir Experience Design, SapientNitro
Do you remember Geocities? I do. It's where it all started for me. Using Microsoft FrontPage and a lot of help from my friend William, I launched my first website in 1996. It was an ode to the artists I loved at the time: Fun Lovin' Criminals (who now?). My visual design skills were... Read More →


Sunday March 15, 2015 11:45am - 12:00pm CDT
ACC Ballroom B

12:30pm CDT

Humans Not Consumers: Unconscious Emotion and Action
We’re taught that we’re thinking creatures that feel. The truth is we’re feeling creatures that think. Science now tells us that humans make decisions emotionally below the threshold of conscious awareness. And few would argue emotion is the key to connecting with people. But what does “unconscious emotion” even mean? And how do we apply it to our business?
If we raise our sightline and define our audience as humans, not just consumers—we deepen our empathy and widen our appeal. Join Douglas Van Praet, Fast Company writer and author of “Unconscious Branding,” as he demystifies emotions through the lens of neuroscience. He will explain the hardwired process of attention, awareness and emotional response that move brands to the fore of culture and market through human insight.

View official listing on sxsw.com

Speakers
avatar for Douglas Van Praet

Douglas Van Praet

Founder, Unconscious Branding
Douglas Van Praet is founder of Unconscious Branding, a brand strategy consultancy. He is also a behavior change therapist and author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing. Van Praet’s approach to marketing draws from Unconscious Behaviorism... Read More →


Sunday March 15, 2015 12:30pm - 12:45pm CDT
ACC Ballroom B

12:30pm CDT

Tale of Two Outsiders: How We Made it in Media

Speakers
CD

Colleen DeCourcy

Partner, Wieden+Kennedy
avatar for Troy Young

Troy Young

Pres, Hearst Magazines Digital Media


Sunday March 15, 2015 12:30pm - 1:30pm CDT
ACC Next Stage

12:30pm CDT

Elevated Creativity: Visually Exploring Culture
Too often creativity and data are seen as rivals, with artificial intelligence the villain in the plot against human artistry and autonomy. But data can be more than target profiles, user clicks, and discreet surveillance.

For example, “data” can be the language we use across press articles, social media posts, forums and other cultural sources to describe the way we act, think, and feel. Technology allows us to map these rich repositories in ways humans can’t. It can see relationships and form connections - at superhuman scale - that bolster creative thought and inspiration instead of restricting it.
By visually mapping culture, we can create an elevated space for creative thought and insight. This data-sphere becomes a place of inspiration, where human ingenuity and data-driven technology meet, using a more collaborative “Augmented Intelligence” to trigger new ideas like never before.

View official listing on sxsw.com

Speakers
avatar for Sinan Aral

Sinan Aral

David Austin Professor @ MIT / Chief Scientist @ Humin, MIT Sloan School of Management
Sinan is a Scientist and an Entrepreneur: He is the David Austin Professor of Management at MIT, where he holds joint Professorships in the IT and Marketing groups and co-leads the Initiative on the Digital Economy. He was the Chief Scientist at SocialAmp, one of the earliest social... Read More →
avatar for Dan Buczaczer

Dan Buczaczer

VP Creative Partnerships, Publicis Groupe
Honestly, Dan Buczaczer hates most advertising. Always has. That is what has motivated him throughout his career to find more personal, relevant and interesting ways for marketers to communicate with their customers. Dan currently does this by collaborating with digital startups... Read More →
avatar for Young Guru

Young Guru

Mix Engineer, MIT Sloan School of Management
Legendary mix engineer, Gimel “Young Guru” Keaton is the man behind the iconic sound of world-renowned artist Jay-Z. Over the course of the last twenty years Guru has become one of the most influential minds in audio engineering. Initially known for his award-winning audio mixes... Read More →
avatar for Oscar McLennan

Oscar McLennan

Creative Strategy Dir, Quid
Oscar McLennan, Creative Strategy Director at Quid, focuses on fusing creativity with data analytics to spark inspiration and insight.


Sunday March 15, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

12:30pm CDT

Let's Be Evil! Malevolent Marketing 101
Historians may look back at the convergence of technology and advertising and realize that it all began with a benevolent, prophetic slogan: Don't Be Evil.
It's a mantra for a new generation of companies that spend a lot of effort explaining how and why their products and practices are beneficial to consumers, and why they would never, ever use them for harmful purposes. Cross their heart hope to die.
But an enterprising marketer might ask: what if I *wanted* to be evil? How hard would it be, given the marketing platforms and tools at my disposal? What if I dismissed bothersome legal and privacy concerns and *just went for it?*
Let's discuss the easiest way for marketers and brands to use technology, media and big data to get their evil on. It'll be a contrarian romp through a very serious subject: maintaining the trust (and privacy) of our consumers in a world where technology makes it increasingly easy to use data in creepy new ways.
Check your ethics at the door, please.

View official listing on sxsw.com

Speakers
avatar for Garrick Schmitt

Garrick Schmitt

Co-Founder, Start-Up In Stealth
avatar for Robbie Whiting

Robbie Whiting

Founder, Technologist, Argonaut
Modern marketing demands crafted, connected experiences that are a mashup of film, art, interactivity and physicality. Making things that people want -- vs. making people want things -- is a key differentiation of the digital age. "The Internet of Things" is where virtual meets the... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Texas Ballroom 1

12:30pm CDT

Love Letters: Building Brand and Community
How do you build a community-driven culture, brand and product? At Pinterest some of our earliest users send love letters, everything from art that hangs in the office to baked goods.
According to the American Customer Satisfaction Index, Pinterest is one of the most beloved tech brands with a highly engaged user base. Hear insights from Pinterest's Head of Brand on the company's core value of "Putting Pinners First", and how to keep that type of mantra top of mind internally as a company grows.

View official listing on sxsw.com

Speakers
avatar for David Rubin

David Rubin

Head of Brand, Pinterest
David leads the community, marketing and brand teams at Pinterest, where he’s charged with heading the teams responsible for Pinterest’s voice and relationship with Pinners. Prior to Pinterest, David was the marketing vice president of Unilever’s hair brands, including Dove... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 3

12:30pm CDT

Mentor Session: Ryan Stoner
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Ryan Stoner

Ryan Stoner

Strategy Dir, Publicis
Ryan Stoner is the Strategy Director of Publicis Seattle. Ryan drives the strategic development for T-Mobile, Knowledge Universe and key brand innovation initiatives. Ryan has over 10 years of experience in mentoring entrepreneurs and partnering with brand managers to create memorable... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm CDT
Courtyard Marriott Brazos I

12:30pm CDT

Oculus Effect: How VR Will Change TV and Retail
Oculus Rift and other Virtual Reality technologies are already shifting the landscape for broadcast and digital production. In other areas, such as retail, VR will create entirely new constructs through which consumers will browse for products, evaluate brands and complete their purchases.
In this Meet Up, we'll offer hands-on demonstrations of the latest technology from Occulus Rift and Intel, and share examples of work in broadcast and digital that hints at a possible future for immersive environments on the screen in your living room to the physical retail showroom.
Presented by Saatchi & Saatchi LA.

View official listing on sxsw.com

Speakers
CB

Ciaran Bossom

Managing Dir, Digital & Social Media Strategy, Saatchi & Saatchi LA
I help my clients, my teams and my company navigate radical shifts in the digital marketplace by crafting and implementing multi-channel digital strategy designed to spark innovation within an organization. My practical experience as a senior digital strategist has been expressed... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 501

12:30pm CDT

Smithsonian Sumatran Tigers
How do you inspire people to take action? A key to innovative audience engagement lies in unexpected creative processes. In this panel, learn how unlikely connections can be key to creating campaigns that resonate. 400 degradable vinyl records of an #EndangeredSong connected the Smithsonian’s National Zoo + Conservation Biology Institute to indie rock band Portugal. The Man, raising conservation awareness about the critically endangered Sumatran tiger. Find out how and why finding an 'opposite' partner can ignite change and open up whole new audiences for you.

View official listing on sxsw.com

Speakers
avatar for Pamela Baker-Masson

Pamela Baker-Masson

Assoc Dir of Communications, Smithsonian's National Zoological Park and Conservation Biology Institute
Pamela Baker-Masson oversees the Smithsonian National Zoological Park and Conservation Biology Institute’s communications program. She directs integrated and multi-platform outreach efforts to support the Zoo’s conservation mission to save species and manages community and diplomatic... Read More →
avatar for Zachary Carothers

Zachary Carothers

Musician & Composer, Portugal. The Man
Zach Carothers is the bass guitarist and backing vocals for the band Portugal. The Man. Zach, originally from Alaska, founded Portugal. The Man with lead vocalist and front man, John Gourley. They moved from their hometown in Alaska to Portland, Oregon and began recording and playing... Read More →
avatar for John Gourley

John Gourley

Musician & Composer, Portugal. The Man
John Gourley is the co-founder and front man for the Alaskan-based band, Portugal. The Man. Gourley and Zach Carothers, his fellow band mate and longtime friend, created Portugal. The Man after moving from Alaska to Portland, Oregon and later signed with Atlantic Records. Since Portugal... Read More →
avatar for Marina Zuber

Marina Zuber

Intl Business Dir, DDB
Marina is a global business director with 17 years of experience in growing leading brands through effective and creative world-class campaigns. A skilled strategist and forward thinking marketer who delivers excellence in brand strategies and communications. Recognized for strong... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Hill Country ABCD

12:45pm CDT

Disloyalty Marketing: Art of the One Night Stand
As a general rule, you never want to be the last to find out that you’re in an open relationship. But, if you’re a brand looking to belong in a loyal relationship with your customers, you’re being cheated on by even your most loyal consumers. Despite the best efforts of brands and billions of dollars spent, consumers are becoming increasingly more promiscuous in their purchasing habits. So the question is, what do marketers do about it? Spend more money? Increase incentives? Or, can a more substantive loyalty be gained by inviting disloyalty? In my session, I'll show how embracing an open relationship and engaging in one-night stands with consumers can actually create a more authentic and enduring loyalty.

View official listing on sxsw.com

Speakers
avatar for Craig Evans

Craig Evans

Exec Creative Dir, Wunderman


Sunday March 15, 2015 12:45pm - 1:00pm CDT
ACC Ballroom B

1:00pm CDT

Advention: The Best Ads Aren't Always Ads
In this session, Christine Outram will explore the role of rapid prototyping in the age of digital advertising and how it is transforming a "traditional creative process" into a lean, interactive, and multidisciplinary endeavor. Advertising is evolving; the best ads are not always ads; demo or die.

View official listing on sxsw.com

Speakers
avatar for Christine Outram

Christine Outram

VP, Invention Director, Deutsch LA
Christine has been called a "Digital Swiss Army Knife," but that's only half the story. As the Associate Director of Invention at Deutsch LA, she leverages her expertise in architecture, design, and computing to produce physical products and digital services that combine visionary... Read More →


Sunday March 15, 2015 1:00pm - 1:15pm CDT
ACC Ballroom B

1:15pm CDT

Anythink: The Brand that Sparked a Revolution
“Business is a human enterprise.” - Simon Sinek
With a focus on providing amazing experiences for its customers, Anythink transformed from the worst-funded library system in the state of Colorado to one of the most recognized brands in the industry. This transformation was fueled by a combination of necessity, tenacity, creativity, collaboration, authenticity and straight-up guts – a start-up mentality inspired by private and nonprofit industries. Yet the majority of Anythink’s success stems from the human interactions between staff and customers - one of libraries’ greatest strengths. Learn from this unique case study how putting the customer experience first, building a strong culture and embracing change can help build word-of-mouth marketing that shifts perceptions and inspires brand loyalty.

View official listing on sxsw.com

Speakers
avatar for Stacie Ledden

Stacie Ledden

Dir of Innovations & Brand Strategy, Anythink Libraries
Director of Innovations and Brand Strategy for Anythink Libraries - the public library system for Adams County, Colo., that celebrates ideas, creativity, discovery and community. After joining the district in 2008, Stacie assisted in launching the Anythink brand that in 2011 garnered... Read More →


Sunday March 15, 2015 1:15pm - 1:30pm CDT
ACC Ballroom B

3:30pm CDT

Big Data Made Actionable. No Really, It’s Possible
Data is the lifeblood of successful companies. Data fuels companies' ability to create new products and services, improve marketing campaigns, better understand and engage with customers, and improve the customer experience. The proliferation of social, mobile and sensor-enabled technologies, in conjunction with the unbundling of data from applications, creates new opportunities and competitive advantages for companies. In theory it sounds great. In practice, however, it causes headaches that have overwhelmed many companies.
Industry veteran Omar Tawakol, former co-founder of BlueKai and current GVP of the Oracle Data Cloud, believes the realization of big data isn’t a myth; it’s a reality he sees in action every day with customers across the globe. Omar is on a quest to create data solutions that empower this data-driven revolution for business. At SXSW, he’ll provide a simple yet insightful understanding of “big data” and how to make it actionable to drive better business decisions.

View official listing on sxsw.com

Speakers
OT

Omar Tawakol

Group VP & GM of the Oracle Data Cloud, Oracle (Oracle Data Cloud)
Omar Tawakol is a leader in Silicon Valley and sees revenue in data. His intellectual blend of technologist, marketer and innovator are unique in a business that is mostly driven by marketing expertise. Omar earned a Masters of Computer Science from Stanford University and a Bachelor... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 3

3:30pm CDT

Culture Clash: When Marketing and Product Converge
The rigid division between product and marketing departments is breaking down, driven by the need to constantly innovate. Marketing teams are becoming innovation groups, where radical new concepts are developed and tested on large audiences. Product departments are inviting marketing and a new breed of innovation agencies into product ideation. Smart brands are considering how products can link to digital marketing before they even go into production and pitches are being replaced with prototypes.
In a discussion free of buzzwords and bullsh*t, we’ll dissect how to create a culture of innovation within your organization. Contribute to a straightforward conversation with Deeplocal: the innovation studio that created a mind-controlled bike and a World Cup ball with eyes, Hallmark: the greeting card company that is innovating in cards while developing new product categories that are emotionally and digitally connected, and Google: the search giant that is investing in “moonshots."

View official listing on sxsw.com

Speakers
avatar for Tyler Bahl

Tyler Bahl

Brand Marketing Lead, Google
Tyler is a focused brand strategist known for driving change through digital media and innovation, with extensive accolades for building audiences, forming tactful partnerships and refining brand identity. His experience includes managing cross-functional teams and executing multi-channel... Read More →
avatar for Ann Herrick

Ann Herrick

Mktg Dir Gift Solutions, Innovation & Corporate Initiatives, Hallmark
Ann Herrick is a key member of Hallmark’s executive team that rebranded and repositioned a 100-year-old company that is one of the most recognized and respected brands in the world. She leads the strategic development, synergy integration and optimization of national campaigns delivered... Read More →
avatar for Nathan Martin

Nathan Martin

CEO, Deeplocal
Named “Willy Wonka with a toolkit from Mythbusters,” by Forbes Magazine, Nathan Martin is the founder and CEO of Deeplocal, an internationally acclaimed innovation studio that is most known for building compelling experiences that link the real and online worlds and provoke conversation... Read More →
avatar for Nick Parish

Nick Parish

Editorial Dir, Americas, Contagious Magazine
An award-winning writer and observer of creative culture, Nick Parish established Contagious in North America in 2010 after working for nearly every class of publication, from email newsletter startup to trade bible to daily tabloid newspaper. At Contagious, he writes and edits the... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Hill Country ABCD

3:30pm CDT

Inside-Out: Where Corporations and Innovation Meet
Will next year's biggest innovations start in a garage or a cubicle? With more and more brands adding "Innovation" to their business plans, what is the difference between the efforts that are #badass and those that struggle? What about the ones that never even see the light of day?
This panel of brand-side and agency talent discuss the most spectacular successes and biggest challenges in corporate/brand-funded innovation. One part conversation on best practices and one part discussion of real world hurdles, this panel will pull back the curtain on the inner workings of innovating within a corporate setting.
Join Michael Phillips, Partner / SVP of Technology and Innovation at LEVEL Studios; Karl Isaac, Head of Brand Strategy and Innovation at Adobe; Diana Stepner, VP, Innovation Partnerships and Developer Relations at Pearson and Michele McConomy,VP of RocketX, Corporate Innovation Programs at RocketSpace.

View official listing on sxsw.com

Speakers
avatar for Karl Isaac

Karl Isaac

Head of Brand Strategy, Adobe
Karl Isaac oversees Adobe’s brand strategy and innovation group managing the complete Adobe portfolio including corporate, product, solution, and hardware brands as well as environmental and acquisition branding. He also leads Adobe’s brand and marketing innovation programs and... Read More →
avatar for Michele McConomy

Michele McConomy

VP of RocketX, RocketSpace
Vice President and General Manager of RocketX (Corporate Innovation Programs), a division of RocketSpace. RocketSpace is a technology campus focused on providing an environment and services for high-growth startups (200+) to scale and grow. RocketX is at the intersection of corporations... Read More →
MP

Michael Phillips

Partner / SVP Technology & Innovation, Level Studios
Michael Phillips is the Director of Digital Production and Creative Technology at Eleven. He has over 13 years of interactive-advertising and marketing experience - most recently building and heading the BETA Group, the internal creative-technology and digital-innovation team at Goodby... Read More →
avatar for Diana Stepner

Diana Stepner

VP Innovation Partnerships, Pearson
Diana Stepner is the VP of Innovation Partnerships & Developer Relations at Pearson. She helps business units accelerate digital innovation, drives global partnerships with startups, builds relationships with developer communities, including incubators and accelerators, and runs the... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

3:30pm CDT

Mentor Session: David Clarke
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for David Clarke

David Clarke

CxO, Principal & Experience Center Leader, PwC
David Clarke is the CxO of PwC and Experience Center leader. He is a pioneer in using technology and data to connect people and brands. As CEO & Co-Founder, Clarke created BGT in 1996 to deliver innovative, solutions to global brands. Known for his entrepreneurial spirit and focus... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos III

3:30pm CDT

Mentor Session: Patrick Weir
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Patrick Weir

Patrick Weir

VP Creative, FUSE Marketing Group
For 15+ years, Patrick has been telling stories and turning big ideas into successful innovative campaigns for some pretty impressive global brands including Molson-Coors, smart, Jack Daniel’s, Live Nation, BMW-MINI, NBA, Coca-Cola and MTV.


Sunday March 15, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos II

3:30pm CDT

No Additives or Ads: Mr P Terry On Modern WOM
Join us as we inspect the successful word-of-mouth advertising world from P. Terry’s. Ever since the opening of the first P. Terry’s Burger Stand in 2005, Mr. Terry has not once utilized mass advertising and P. Terry’s now has 9 locations. That's real money, folks. Mr. Terry’s modern approach to business is simple: he spends extra on fresh product, instead of spending exorbitant amounts on advertising. Mr. Terry’s solution to the depersonalization of business (and food) is as easy and innocent an answer as any – he has removed the middleman entirely. Patrick Terry has stood in the face of big advertising and chosen his consumer above all. Please join us for an informative and entertaining core conversation with Austin’s very own beloved Patrick Terry and learn a little more about your favorite or new favorite burger stand. Is this madness pure luck, or the new WOM model thanks to social media? We welcome a lively debate and Q&A!

View official listing on sxsw.com

Speakers
avatar for Heather Carmichael

Heather Carmichael

CEO, Kelleher Communications Inc
Heather Carmichael is CEO of Kelleher Communications, a business-consulting firm that specializes in managing startup growth, media relations, and guerrilla business development. She works with organizations up to 1000 employees, energizing and accelerating the way employees think... Read More →
avatar for Patrick Terry

Patrick Terry

Co-Founder & CEO, P Terry's Burger Stand
Patrick Terry grew up near Abilene, Texas. If you know anything about West Texas, there’s still not much to do out there, so folks spend time hanging out at restaurants. For Patrick, it was Mack Eplen’s hamburger stand. His second home became his inspiration, with the happy memories... Read More →


Sunday March 15, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Texas Ballroom 1

3:30pm CDT

Rehearsing A Crisis Breaking on Social Media
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Bring a laptop or tablet in order to connect to the simulator which is internet-based.
This is a fully interactive workshop. Attendees will use a social media simulator, Polpeo, to experience the closest thing possible to living through and managing a live crisis breaking and spreading over social media. A team of experienced social media and community managers behind the scenes will mimic the public reaction to the crisis, making the session incredibly realistic.
You will work in teams (teams will be allocated on the day), but everyone will be given an individual login to Polpeo to experience first-hand what it is like to manage a crisis.
During this fast-paced workshop, you and your team will be responsible for managing social media channels for a fictional company facing a crisis. The crisis will spread quickly over different channels including social networks, microblogs, online news channels, forums, blogs and video networks. All these channels are contained within Polpeo. We will give you all the details and background information you need on the day, on both the company you represent and the crisis facing it.
Your job during the workshop will be to do everything you can to neutralize the crisis. You can devise a strategy to deal with the situation, assign roles within your teams, and implement your strategy on the simulator. You’ll be able to post on each of Polpeo’s social media channels, see the public reaction to the crisis, and respond to individuals members of the public, all in real-time. How you choose to manage the crisis is up to you, but our facilitators will be on hand to help you through it.
The whole workshop will take place on the simulator. This is a closed, private environment, so you can experiment with different responses, without the eyes of the world watching you.
Throughout the workshop, you will be scored on how well your team manages to contain the crisis, and there will be prizes for the winning team!
After the crisis has reached its conclusion, there will be an in-depth discussion and feedback session facilitated by Kate Hartley (COO of Polpeo) and Ashley Cooksley (Chief Business Development Officer of Polpeo’s parent company, Emoderation). You will receive detailed feedback from the crisis team on how you managed the crisis, have the chance to ask questions about best practice, and share experiences with your peers.
Key takeaways from the workshop will include:
1. Experiencing the speed at which a crisis breaks and spreads on social media, and the resulting pressure on a team
2. Practical experience in managing a crisis on social media, including the ability to test different ways of responding to the public through a crisis, and seeing how they respond to you
3. Insight into current best practice in managing a crisis, including: tips on how to neutralize an attack on social media; and the processes and infrastructure you might need in order to deal with a crisis facing your company or organisation.
Timeline:
This workshop will be two and a half hours long.
- 15-minute introduction to the simulation, background information and context. Attendees are assigned teams and log on
- 1-hour: crisis simulation part 1
- 10-minute break and regroup
- 45-minutes: crisis simulation part 2
- 20-minutes: feedback, discussion and Q&As
Requirements:
Preparation: No preparation is required.
Please bring a fully-charged laptop or tablet with you to the workshop. The Polpeo simulation is internet-based, so in order to participate, you will need a device that can connect to wireless internet. Polpeo works best on a laptop or tablet, as a phone screen can be too small for you to draft statements comfortably and post to the simulator.

View official listing on sxsw.com

Speakers
avatar for Ashley Cooksley

Ashley Cooksley

Chief Business Dev Officer, Emoderation
With nearly two decades in the digital industry, Ashley has extensive experience in online editorial, digital strategy, sales and business development and social media management. As Emoderation’s Chief Business Development Officer, Ashley’s focus is on delivering high quality... Read More →
avatar for Kate Hartley

Kate Hartley

COO, Polpeo
I am COO and co-founder of Polpeo (http://www.polpeo.com), a social media simulations company. Polpeo uses software and people to simulate a crisis spreading over social media, to train brands in how to use social media to manage a crisis effectively.


Sunday March 15, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 307

3:30pm CDT

Startup Marketing and Growth Hacking on a Budget
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Having an existing website or app would be beneficial.
What to Bring:
To get the most value you should bring your laptop and have a Google Analytics and Facebook Ads account.
Marketing is critical to any startup's success, if no one knows about your product, no one can buy it! The good news is you don't need millions of dollars in marketing budget to get new customers and grow your company. In this 2.5hr workshop, we'll cover the core fundamentals of startup marketing on little to no budget showing you ways to hack multiple marketing channels to your advantage. From core content and social media tactics to email marketing, we will show you how to leverage many of the free (or very cheap) tools available, to better understand and grow your audience.
At the end of the workshop you will know how to:
- Find and engage with potential customers online for research and revenue
- Create a conversion funnel and get customers into it
- Use analytics to test and optimize your strategies.
Timeline:
0-20mins - Marketing fundamentals. What and Why?
20-40mins - Finding your true audience and learning their language
40-60mins - Creating a conversion funnel
60-80mins - Content tips and tricks
80-100mins - Analytics insights. What's the data telling you?
100-110mins - Break
110-150mins - Attendee site analysis - We'll look at some of your sites, what are you doing right and wrong?

View official listing on sxsw.com

Speakers
avatar for Antony McGregor Dey

Antony McGregor Dey

CMO, Pagelines
Antony is an Australian serial entrepreneur and seasoned startup executive. He is the founder of 2 startups and a founding executive at 2 more. Specializing in business development, online marketing, and product development, he regularly advises early-stage startups in the... Read More →
avatar for Ashley McGregor Dey

Ashley McGregor Dey

Head of Community, Kifi
I build communities and make companies more social. San Francisco native recently relocated to Austin now leading community at Kifi. Previous experience includes building and executing social programs for ModCloth and Indiegogo.


Sunday March 15, 2015 3:30pm - 6:00pm CDT
JW Marriott Salon G

5:00pm CDT

Hacking the Tank: Innovating the Marine Way
The United States Marine Corps is the smallest branch of the Armed Services, and it has the budget to match. Without the research and development $$$ of the Army or the USAF, Marines must be creative in their methods of innovation – which results in a lot of modifications of existing equipment: for example, retro-fitting flame throwers to old Army tanks ill-prepared for high brush and ground cover, rebuilding boats as amphibious beach assault vehicles, or combining helicopters with ground forces for vertical assault. Even the structure of the Marine Corps is innovative, with an emphasis on decentralized decision-making that encourages rapid response and flexibility. What can modern businesses learn from an organization with more than 200 years of experience in supporting and driving innovation?

View official listing on sxsw.com

Speakers
avatar for Bgen William F. Mullen Iii

Bgen William F. Mullen Iii

Brigadier General, United States Marine Corps
avatar for Brigadier General William F Mullen III

Brigadier General William F Mullen III

Brigadier General, United States Marine Corps
avatar for Marshall Lauck

Marshall Lauck

COO, JWT
MARSHALL LAUCK Chief Operating Officer
avatar for Capt Michael Z. Lethbridge

Capt Michael Z. Lethbridge

Captain, United States Marine Corps
Captain Michael “Zach” Lethbridge currently serves as a project officer for the Field Testing Branch of the Marine Corps Warfighting Laboratory’s Experiment Division. Captain Lethbridge is a Combat Engineer Officer with operational experience from serving with 8th Engineer Support... Read More →
CL

Capt. Lindsay Rodman

Deputy Legal Counsel, United States Marine Corps
Captain Lindsay L. Rodman, USMC currently serves as Deputy Legal Counsel in the Office of the Legal Advisor to the Chairman of the Joint Chiefs of Staff. Her portfolio includes military justice, “health of the force”, Leahy law and space law issues. She is also qualified as a... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

5:00pm CDT

Humans Are Predictable: Exploit It In Eight Charts
Today, the world is full of data. But insight doesn’t scale with data. In fact I can tell you everything you need to know about data analytics in eight charts without referencing "big data" - and yes it does deserve those speech marks. This is all possible because human beings are depressingly predictable in their behaviors.
Once you see the matrix, you cannot un-see it. This presentation is like taking the red pill. The truth is nowhere near as scary or black box as some people would have you believe. Through 8 charts I will illustrate why Vilfredo Pareto was unknowingly right about almost all businesses, why behavior is the best predictor of behavior, why you should never buy a segmentation solution, why predictive modeling is rarely useful in the way you think it is and finally, if data analytics is so important why most companies are completely useless at it.

View official listing on sxsw.com

Speakers
avatar for Simon James

Simon James

Global Lead of Performance Analytics, SapientNitro
Simon is the global lead for Performance Analytics at SapientNitro. For the past 20 years he has worked in marketing as a data analyst. At SapientNitro, Simon leads the Performance Analytics practice, that is accountable for measuring the effectiveness of Sapient's work on behalf... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

5:00pm CDT

Mentor Session: Becca Krass
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Becca Krass

Becca Krass

Director Prod Mktg, Salesforce


Sunday March 15, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos II

5:00pm CDT

Mentor Session: Kelly Callahan-Poe
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Kelly Callahan-Poe

Kelly Callahan-Poe

VP Client Svcs & Digital Strategy, Blue Water Media
For over 20 years, Kelly has devised and implemented marketing strategies that create value for her clients by quickly assessing their needs and offering real solutions in real time.


Sunday March 15, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos I

5:00pm CDT

Pitch Event: Storytelling for Crowdfunding Ideas
Crowdfunding isn't just about raising money. It's about telling the story of your idea and inspiring people to want it. This has reordered the way ideas get made and moved good storytelling to the front of the line, which is why ad agency Fallon launched StarterKit to create crowdfunding campaigns for promising projects.
This event will feature emerging entrepreneurs pitching their ideas to an eclectic panel including Alisa Cordesius, Head of Social Innovation at Indiegogo, Fallon's Chief Creative officer Jeff Kling, and successful entrepreneur Dean Phillips. One winning idea will be selected, Shark Tank-style, and Fallon will create its entire campaign for launch on Indiegogo.
With crowdfunding successes like the record-setting Travail restaurant in Robbinsdale, MN and Austin's own Sabertron under its belt, Fallon StarterKit is averaging raises of more than 4x funding goal. Which idea will catch the panel's eye and be the next StarterKit project? Come and see for yourself.

View official listing on sxsw.com

Speakers
avatar for Alisa Cordesius

Alisa Cordesius

Head of Social Innovation, Indiegogo
Alisa is an international development practitioner turned manager of social innovation at Indiegogo, a company dedicated to revolutionizing the way people fund what matters to them. She is responsible for building partnerships and empowering social entrepreneurs in education tech... Read More →
avatar for Jeff Kling

Jeff Kling

Chief Creative Officer, Fallon
Current Chief Creative Officer of Fallon and former ECD of Wieden+Kennedy Amsterdam and Euro RSCG New York hopes: 1) his ambient dislike of advertising has bettered his own work; and 2) that no one will mind him not having fulfilled his imagined potential as world-champion surfer... Read More →
avatar for Dean Phillips

Dean Phillips

Chairman, Talenti Gelato
Dean Phillips began his career at his family's fifth-generation spirits business in 1993 where he participated in the creation of the world's first luxury vodkas, Belvedere and Chopin, among other notable innovations.  In 2012, he joined Talenti Gelato as co-owner and Chairman.
avatar for Marty Wetherall

Marty Wetherall

Dir of Innovation, Fallon
In his 12+ years at Fallon, Marty Wetherall has evolved from producing memorable Super Bowl spots (including EDS “Cat Herders”) to creating non-traditional campaigns fueled by new technologies (for Cadillac, Bravo TV, and Syfy) to pioneering new revenue models for the agency like... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Hill Country ABCD

5:00pm CDT

POTUS 2048: Data-Driven and Groomed Since 2012
During this century, there will be a President of the United States who will never have known a time before social media. He or she will grow up using social media to document his or her experiences and share life's details freely and publicly. The American public will be able to sift through details of his or her personal experiences —¬ beginning with wrinkly baby photos posted by mom and dad from the delivery room. Given this reality and the motivation of politically ambitious parents, this future president’s life —from the startup lemonade stand as a precocious 4-year-old to the volunteer work in war-torn California as a sophomore in high school — will be carefully orchestrated with one purpose: a seat in the oval office.
We will discuss how a team of Nate Silvers and Olivia Popes will leverage the power of social media, data and analytics to groom a child from the womb for the most powerful job on the planet.

View official listing on sxsw.com

Speakers
avatar for Tim Letscher

Tim Letscher

Dir Experience Architecture, Colle+McVoy
As director of experience architecture at Minneapolis agency Colle+McVoy, Tim leads the planning and design of human-centered experiences, where brands and people intersect with owned channels in meaningful ways. Experience architecture defines how marketing systems can work together... Read More →
avatar for Hilary Lund

Hilary Lund

Insights Strategist, Colle+McVoy
As insights strategist, Hilary believes that human insight is at the heart of strategic solutions that drive business growth and help brands remain relevant and enduring. With a background in journalism, digital strategy and brand strategy, Hilary brings a creative and fresh perspective... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Texas Ballroom 1

5:00pm CDT

Using Biometrics to Find Engagement 'Moments' in Connected Devices
Kiip CEO Brian Wong teamed up with IPG Media Lab to run a biometric study on consumer engagement. Volunteers allowed their heart rates, facial expressions, gaze and more to be monitored while they interacted with games and apps on mobile. By analyzing the data from this study, Brian was able to pinpoint the exact moments when users were happiest and most engaged. He then found that by acting in that moment, he could transfer those feelings of goodwill onto relevant brands to increase purchase intent.
In this detailed presentation, Brian demonstrates how marketers are leveraging this information to engage consumers around the world. Listeners will walk away understanding how to better connect with their consumers on mobile, as well as across upcoming connected devices.

View official listing on sxsw.com

Speakers
avatar for Brian Wong

Brian Wong

CEO & Co-Founder, KIIP
Brian Wong is the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm CDT
ACC Room 18ABCD
 
Monday, March 16
 

9:30am CDT

Evolve or Die: The Traditional Agency Revolution
The traditional advertising agency model is undergoing an evolution—and it involves the close scrutiny of the vaunted agency creative department. Impacted by technology, pop culture and counter culture and facing challenges and critiques related to their size, speed and sheer number of employees, the big brand agencies are attempting to reimagine their very foundation: the traditional agency creative department. Process, roles, disciplines or structure, each agency is experimenting and iterating how creative is conceived and executed. Hear from the ad men and women who are charged with driving change within these agencies, and learn about what they see for the future of the big agency.

View official listing on sxsw.com

Speakers
avatar for Alister Adams

Alister Adams

VP of Digital, Publicis
Alister Adams is equal lover of creativity and analytics. A hard-working, people-person that is a student of popular culture, Adams loves the communications business and fundamentally believes great creativity and brand ideals can shift perception, impact purchase behavior and drive... Read More →
avatar for Peter Fasano

Peter Fasano

Senior Partner, North America, Social@Ogilvy
Peter Fasano is a Senior Partner, North America at Social@Ogilvy where he supports a network of teams and clients. His 15+ year digital career was earned working with agencies, corporations, executives and the social media community.
avatar for John Keehler

John Keehler

Dir/Digital Strategy, The Richards Group
Veteran digital strategist with more than 15 years agency and startup experience. Proven track record creating pioneering digital work for big brands. Deep experience leading, building and inspiring digital teams, creating unique agency capabilities, educating and publishing. Blurring... Read More →
avatar for Sunni Thompson

Sunni Thompson

Dir of Content, JWT Atlanta/Dallas/Houston
Sunni leads the content discipline at JWT Atlanta, overseeing content planning and publishing efforts for clients including the United States Marine Corps, Pennzoil and Quaker State. Her team creates comprehensive plans for both long lead and short lead efforts, pulling from their... Read More →


Monday March 16, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Zilker Ballroom 2

9:30am CDT

The Case for Design Thinking In Communications
Design is communication. Great design doesn’t just make things beautiful (its form) or make things work (its function); it reflects the world we wish existed. And truly great design tells that story with as little design as possible. It’s invisible. We can say the same for brand communications. They too should be elegant (their form), and achieve important business objectives (their function). The best are aspirational presenting brands, products, ideas, or people as we hope they are (or will become). And to work, their artifice must also be invisible.
If good communications = good design, can we leverage design thinking to help us be better brand communicators? Learn how implementing a design thinking approach to your internal marketing function or communications agency will not only improve your team’s problem solving skills and creative idea output, but also fundamentally change the role of brand communications within your organization and the value it provides.

View official listing on sxsw.com

Speakers
avatar for Jason Schlossberg

Jason Schlossberg

Chief Creative Officer, Kwittken+Company
Jason Schlossberg is chief creative officer and co-founder of Kwittken, one of the fastest growing communications agencies in the world. In 2013, Kwittken was the second fastest growing PR agency in the United States and the fastest growing in the world (according to the World PR... Read More →


Monday March 16, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Zilker Ballroom 3

9:30am CDT

Crash Course: Measuring Digital Marketing
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Completion of an online survey 2 weeks prior to the workshop: https://www.surveymonkey.com/s/W3CFWMG
What to Bring:
Internet connected laptop or tablet.
Definitively proving a positive ROI in digital marketing can be a challenge, even for the most seasoned of marketers. The challenge continues to increase as the landscape becomes increasingly fragmented.
If you’re currently managing multichannel campaigns but don’t know where to start to robustly demonstrate your activities are driving business results, then this workshop is for you.
Overview:
Your Business: How to create meaningful and measurable digital outcomes.
The Right Stuff: Which tools will save you months of your life (and your sanity).
Making Data Make Sense: How to get real & actionable insights from your data to strengthen your business.
We’ll work with the business issues you highlight in our pre-workshop survey, including your day-to-day and larger strategic challenges and explore the tools, methods and solutions to best meet your digital investment needs for your organization.
In this workshop we’ll specifically cover:
Effective Business and Digital Goal Setting
- KPI
- Soft/Hard KPI’s
- Weighted/Supporting Outcomes
Essential Tools
- Site Analytics
- Adserving
- CRM / Ecommerce
Understanding Channels
- Channel Specific measurement
- Holistic measurement
- Measurement frameworks
Advanced Tools
- Attribution
- Brand safety
Getting Human Insights from Data
- Dashboarding & Visualisation
- Automation
- Optimization
This workshop will assist anyone who has been overwhelmed with jargon and acronyms or if you’re simply planning to take your analysis skills up a notch. We’ll help ensure you’re headed in the right direction, and provide you with practical knowledge and tools to get more from your digital investment.

View official listing on sxsw.com

Speakers
avatar for Luke Brown

Luke Brown

CEO, Affinity
Luke is creator, co-owner and driving force behind Affinity, an Australian independent media and ad agency. After fifteen years working in media and advertising with some of the industry’s top multinationals across five different continents, Luke decided there was a need for a very... Read More →
avatar for Adam Shar

Adam Shar

Dir of Media & Business Intelligence, Affinity
The rules of doing business are morphing faster than ever as new technology continues to emerge. Data-based insight will increasingly be the difference between survival and huge success for brands.


Monday March 16, 2015 9:30am - 1:30pm CDT
JW Marriott Salon G

11:00am CDT

Getting Found In the Post-Search Era
The days when Search was the only game in town are long gone. An endlessly splintering array of referral sources are now emerging, requiring marketers to adapt new technologies, processes, content and relationships. During this talk, I will discuss a wide range of post-search engagement platforms: from GPS device discovery and local/mapped SEO, to embedded devices, social graph search, discovery apps, LE Bluetooth, intelligent agents and API integrations and marketplaces. Building content, functionality and relationships with new traffic and customer acquisition channels is an essential task to building a business for the post search era.
In this presentation I will take you through the steps to building a post-search business and will show examples of companies that are killing it in this new world. The result will be an outline of the new marketing channel universe and a framework applicable to your own brand for managing and exploiting these systems holistically.

View official listing on sxsw.com

Speakers
avatar for Andrew Delamarter

Andrew Delamarter

Dir of Inbound Mktg, Huge


Monday March 16, 2015 11:00am - 11:15am CDT
ACC Ballroom B

11:00am CDT

Conversations with Digital Natives: Teens Talk
Gen Z is set to be one of the largest segments of the population and is very different than previous generations. They’ve grown up with tech & a very different media world. They’ve come off a recession, changing their view of work & money. They’re more connected than ever before, but in smaller circles. They are the DIY generation, coding, using 3D printers and not afraid of what tech can do.
Sydney & William, two 13 year olds from the NY Metro area, have been interviewing their peers to get a better view into how they live and their relationships with tech & media. You’ll hear first-hand what this generation, of teens, is doing, thinking and making. What are the trends they're seeing and what do they think the future holds? How do they feel about the pressing tech issues of the day? Do they share the same concerns of tech that older generations have? In addition, they will share video interviews with other students from their school, to show a broader range of thinking and opinion.

View official listing on sxsw.com

Speakers
avatar for William Goodall

William Goodall

Student, Montclair Kimberly Academy
13-year-old netizen (with a pitifully small amount of link karma) who knows a good chunk of Java, and the rudiments of C, C++, Html, and Css. I know my way around a Unix shell, Blender, Unity, and some flavors of Linux, but am not an expert at writing bash scripts. Interested in a... Read More →
avatar for David Polinchock

David Polinchock

Dir of Mktg, Internetopia
David oversees the marketing efforts of the AT&T Big Data team and also the day-to-day operations of the AT&T AdWorks Lab, a place to explore insights from our proprietary, aggregate data and innovative ad opportunities.
avatar for Sydney Polinchock

Sydney Polinchock

Student, Montclair Kimberly Academy
Hi I'm Sydney and I am an 8th grader at Montclair Kimberly Academy. I LOVE animals. I have two dogs, I foster puppies for Bonnie's Animal Rescue Kingdom, and I ride horses. I am also a dancer and I am part of a company. This is my first time going to SXSW and I'm really looking forward... Read More →


Monday March 16, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

11:00am CDT

Crashing Oculus Rift and Hacking New VR Experiences
Earlier this year we turned over 5000 members of the public into Crash Test Dummies and slammed them into a wall at 60km/hr. With emerging VR technology, the right programmers, engineers & brave clients it is entirely possible to create fully immersive virtual brand experiences that the audience can actually feel. Find out how we sold this idea to Australia's biggest insurance brand. Hear about the challenges we faced hacking the Oculus Rift and extending the experience through some creative engineering.
Over the course of an hour, we will take you through our journey and we will leave you with 5 big things to consider when creating immersive interactive experiences. This session is focused on the realities of producing VR. The session is suited to those interested in entering the VR space, managing VR teams or anyone interested in moving from hobby VR to professional production. We'll cover the business side, creative side, and an intro to the technology and code.

View official listing on sxsw.com

Speakers
avatar for Sean Gardner

Sean Gardner

Business Dir, Digital Arts Network/TBWA
Sean believes that creative use of digital technology and innovating for good will save the world from itself. His mission is to help the world's best brands work with the world's most creative people. In doing so, he believes we can and will use technology in new ways to communicate... Read More →
avatar for Ben Tan

Ben Tan

Creative Technologist, Digital Arts Network Sydney
Ben X Tan is a software developer, musician and occasional artist. He started drawing and playing piano from a young age, and was introduced to programming when he was 11.


Monday March 16, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

11:00am CDT

Mentor Session: Caroline Rustigian Bruderer
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Caroline Bruderer

Caroline Bruderer

Founder/Principal, K-LINE & Company
For the past 25+ years, Caroline has been creating innovative integrated marketing and PR campaigns for consumer technology, culinary, entertainment, lifestyle and social causes.


Monday March 16, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos III

11:00am CDT

Mentor Session: Scott Gillum
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Scott Gillum

Scott Gillum

Pres & Channel Practice Leader, Gyro
Former CMO of INC & Fortune 500 firms, now an ad guy @gyro & contributor to Forbes, Fortune & Ad Age. Former sales & marketing management consultant. 100+ clients over the years, including; MasterCard, Time Warner, Cisco, Phillips 66, SAP, Siemens, Merck, and a bunch of start ups... Read More →


Monday March 16, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos I

11:00am CDT

Mentor Session: Scott Perry
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
SP

Scott Perry

Founder, Sperry Media
Integrated / experiential / social visual content marketing consultant for CPG, film, TV, music, tech industries. Clients include PledgeMusic, BBC, CBS, Discovery, Fox, Hasbro, MTV, Viacom, Sony, Universal, Shoplocket, HipSwap, damntheradio, and nearly every label & manager in the... Read More →


Monday March 16, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos II

11:00am CDT

Mobile Tech and the Retail Revolution
At a time when Cyber Monday threatens to overtake Black Friday and Amazon promises drone delivery, the traditional retailer is looking for new ways to entice footfall traffic in stores. You know – shopping that doesn’t involve a virtual basket or the 3-number security code on the back of your credit card.
Research shows that people are integrating their internet searches while in store so that they can find the best deals and get more information about the product. Mobile tech opens the door with new opportunities for retailers to reach out to their shoppers with anything from general product information to location-specific deals.
This session will look at the new ways retailers are leveraging the power of mobile to build a better customer experience.

View official listing on sxsw.com

Speakers
avatar for Daniel Danker

Daniel Danker

Chief Prod Officer, Shazam Entertainment
Daniel joined the company in May 2013 and is responsible for the company's product strategy and direction, including expanding the role Shazam plays in music and growing new businesses like Shazam for television. Daniel will lead Shazam to achieve a vision of helping people recognise... Read More →
avatar for David Van Epps

David Van Epps

Global Chief Prod Officer, Mood Media
As Global Chief Product Officer and Executive Vice President of Local Sales North America, David Van Epps is responsible for leading Mood Media's Product Management and Development efforts on a global basis to ensure product solutions meet client needs worldwide. In addition he leads... Read More →
avatar for Laura Heller

Laura Heller

Contributor, Exec Editor, Forbes/FierceRetail
Laura Heller is the Executive Editor of FierceMarket’s portfolio of retail publications and a regular contributor to Forbes. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and websites including... Read More →


Monday March 16, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Hill Country ABCD

11:15am CDT

Word Watching: Spot Key Words to Trump All Reviews
Reviews help people make purchasing decisions and are generally trusted despite some companies' attempts to post fake reviews. In a world flooded by choice, the fair and balanced opinions of peers are the best chance consumers have to cut through the noise.
Still, reviews have great value for businesses, too. An individual review contains language that could possess common words and concepts within the corpus, meaning that multiple consumers could write similar things about different products or services. Does that mean reviews adhere to some set of standards?
In this session, HomeAway Director of Engineering and Data Science, Brent Schneeman, will explore the nuances of rating inflation and how the words of a review tell more of the story than the ratings. Attendees will learn how to analyze various words with natural language processing tools to better listen to and serve customers. If done correctly, it could unlock insights that take a company or product to the next level.

View official listing on sxsw.com

Speakers
avatar for Brent Schneeman

Brent Schneeman

Dir of Engineering, Data Science, HomeAway Inc
Brent Schneeman joined HomeAway in 2010 and focuses on strengthening the data science muscle in the Technology Office. As Director of Engineering and Data Science, he serves as an internal consultant on a diverse set of analytic projects such as multi-variate testing, customer website... Read More →


Monday March 16, 2015 11:15am - 11:30am CDT
ACC Ballroom B

11:30am CDT

FOMO, FB and Pot: Your Brain On the New Millennium
Our brains are never going to be the same again.
From the emoji and how it's affecting language centers, to Google calling into question the very relevance of long-term memory, our addiction to the Internet is rewiring our circuitry. As marketers, we can see how societal trends influence our consumers’ behavior- but how do these shifts in culture affect the brain itself?
We experience FOMO after seeing Instagram photos because of a parallel brain memory combined with a cortisol spike. When someone likes our post on Facebook, our nucleus accumbens pleasure pathway is activated, resulting in a positive feedback loop that motivates us to post again. Video gamers have an enhanced visual cortex that allows them to perceive dimness and contrast better than non-gamers. Countless studies reveal that the Internet has resulted in dramatic differences in the way our brain is wired.
With this, how can marketers continue to create meaningful experiences? This talk will cover this and more.

View official listing on sxsw.com

Speakers
avatar for Raashi Bhalla

Raashi Bhalla

Creative Strategy, Pinterest
Raashi is in the Creative Strategy group at Pinterest. With over 9 years of digital experience, she brings strong expertise in data analysis, creative strategy, and integrated marketing.


Monday March 16, 2015 11:30am - 11:45am CDT
ACC Ballroom B

11:45am CDT

Next Generation Marketing for Small Businesses
Today’s consumers rely on digital resources, such as mobile search, online directories, review sites, email and social media, to discover and engage with businesses. Companies of all sizes need to keep pace with the seismic and rapidly evolving changes that we’ve seen over the last decade to effectively reach both potential and existing customers. Large businesses with ample resources and expertise have embraced the new landscape with a full technology ecosystem. It’s significantly more difficult for local business owners and entrepreneurs who face the same challenges but typically can’t access the same tools.
Yodle CEO Court Cunningham will discuss this evolution in consumer behavior, the unique challenges that local business owners now face and how these entrepreneurs can overcome them. He will provide specific tips for the digital age such as how to effectively establish a strong foundation on the web, build up online reviews, and send impactful customer communications.

View official listing on sxsw.com

Speakers
avatar for Court Cunningham

Court Cunningham

CEO, Yodle
As CEO of Yodle, Court oversees the overall strategy and direction of the business. Court joined Yodle as CEO, and also as a member of the board of directors, in 2007 when the company had under 15 employees and fewer than 250 customers. Today, Yodle has over 1,200 employees, 45,000... Read More →


Monday March 16, 2015 11:45am - 12:00pm CDT
ACC Ballroom B

12:00pm CDT

Seducing Strangers: How to Get People to Buy What You’re Selling
An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.
Weltman identifies the four elements of selling – one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious – want to know more? That creates a sense of urgency – limited time offer! That increases market share – why we’re unique, or just better. That protects margins – thank you for your loyalty. Weltman explains how to employ these strategies. Advertising, he argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.
“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” – from the Foreword by Jon Hamm

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Speakers
JW

Joshua Weltman

Author / Seducing Strangers, How to Get People to Buy What You're Selling, Seducing Strangers, How To Get People To Buy What You're Selling


Monday March 16, 2015 12:00pm - 12:20pm CDT
ACC Ballroom G

12:30pm CDT

Mastering Short Form Video With Smart Humor
Now more than ever, brands have to be smart about how they target today’s increasingly connected, on-the-go consumer. Mastering smart, witty humor is the fastest way to foster emotional engagement and gain consumers’ trust. Laughter also gives brands the opportunity to communicate a sense of self-awareness. The most successful advertising campaigns always involve a little bit of humor and a Nielsen’s Annual Global Survey of Trust in Advertising revealed that humorous ads resonated the highest among consumers.
Hear from Carrie Faverty, Casting Director from Sound Lounge, who has cast for both voiceovers and on-camera commercials for hundreds of products, webisodes, animated pilots, narrations, promos and short films, as she discusses how to come up with creative comedic content for brands.

View official listing on sxsw.com

Speakers
avatar for Carrie Faverty

Carrie Faverty

Casting Dir, Sound Lounge
avatar for Tony Mennuto

Tony Mennuto

Founder & CCO, Mister:-|Face
Tony Mennuto is Founder and CCO of Mister:-|Face a creative video production company under the umbrella of Sound Lounge, New York City’s premiere audio post-production shop. As an award-winning advertising creative, Tony has worked on thousands of commercials and marketing solutions... Read More →


Monday March 16, 2015 12:30pm - 12:45pm CDT
ACC Ballroom B

12:30pm CDT

Ghost Economy
Retailers Beware: You’re about to get the crap scared out of you. A Ghost Economy haunts you and all corners of retail, where products are marketed and sold that don’t exist and up to 25% of sales occur at zero or negative margin. The plot thickens when considering a lack of enough eyes, hands and analysts to manage the business, minimizing opportunities for personalized retail interactions. A perpetual disconnect between data, marketing and C-level teams creates an $800B profit loss for retailers worldwide. Holy crap! What’s a retailer to do? Former Gartner analyst now CMO of retail software company OrderDynamics Kevin Sterneckert will explain why retailers face this problem and how they can avoid a tragic fate. Joe Skorupa, editor-in-chief of RIS News, former Forrester analyst Kelland Willis, and VP of Ecommerce at Brooks Brothers Cindy Lincks join Kevin to tell a chilling story that’ll have retailers rethinking how to merchandise and market in a connected, responsive retail world.

View official listing on sxsw.com

Speakers
avatar for Cindy Lincks

Cindy Lincks

VP of Ecommerce, Brooks Brothers
Cindy Lincks is the VP of Direct at Brooks Brothers, managing BrooksBrothers.com and Contact Center. Before joining Brooks Brothers, Cindy has consulted in the web analytics space at Coremetrics and Ogilvy, working in the retail, b2b, content and travel verticals.
avatar for Joe Skorupa

Joe Skorupa

Editorial Dir, RIS News
Before becoming group editorial director of RIS News, Joe was editor of Hospitality Technology, Consumer Goods Technology and VSR magazines. All are media franchises of Edgell Communications, which Joe joined in 2001. In 2002, the American Business Press judged a series of columns... Read More →
avatar for Kevin Sterneckert

Kevin Sterneckert

CMO, Orderdynamics
With more than 20 years of comprehensive retail experience, Kevin brings a keen understanding of the challenges retailers face to his role as CMO. Previous to his appointment to CMO of OrderDynamics, Kevin served as a Gartner Research Vice President and lead retail analyst where he... Read More →
avatar for Kelland Willis

Kelland Willis

Sr Mgr, SMB Solutions, SAP
Kelland is an associate analyst at Forrester serving the eBusiness and channel strategy professionals. She joined Forrester after working in Beijing for three years. While in Beijing, she worked as a consultant at Larkin Trade International, an import and export compliance consulting... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Hill Country ABCD

12:30pm CDT

Humanizing Digital
Finding Love in a World of Likes: It’s loud out there. Blogs, tweets, likes, videos, stories, sponsored ads, people, pokes, apps, friends and followers are all simultaneously competing for our attention — often before we’re even out of bed. We hit the “like” button, but what does this mean? Likes are ubiquitous. What must be done then, to create amazing experiences that are truly loved?
Google’s Waze makes navigating traffic fun and Lippincott captured the "heart" of the Southwest Airlines brand. Man Made Music uses sound and music to help consumers fall in love with brands like AT&T, and Charles Trippy unabashedly shares his life and day-to-day activities with half a million people. These are experiences that go beyond “like.”
Join us for a discussion rooted in love: How digital experiences can show empathy, how they anticipate human needs and what actually makes them human. Be inspired to create experiences people love, and can’t live without.
#liketoloveit

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Speakers
avatar for Joel Beckerman

Joel Beckerman

Founder & Lead Composer, Man Made Music
Joel Beckerman is the Founder and Lead Composer of Man Made Music. As innovators and thought-leaders in their field, Man Made defines Sonic Branding as the strategic use of music and sound to build brands.
avatar for Abigail Posner

Abigail Posner

Head of Strategic Planning, Google
Abigail heads up the Strategic Planning team for agency development. She works closely with the advertising and marketing communities to help amplify their strategic and creative efforts in the digital space. While at Google, she has also launched a thought leadership series on human... Read More →
avatar for Randall Stone

Randall Stone

Sr Partner/Dir of Experience Innovation, Lippincott
Randall is a senior partner based in Lippincott’s New York office where he heads the firm’s experience innovation group and serves on the Lippincott Management Team. He is an architect and consultant with 30 years of experience in developing unique retail and hospitality brand... Read More →
avatar for Charles Trippy

Charles Trippy

CEO, Internet Killed Television


Monday March 16, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

12:30pm CDT

Your Company’s Value Proposition Is Clear As Mud
Although it’s usually a challenge faced by early-stage companies, more often than not seasoned marketers at established companies have a hard time defining what their company actually brings to the market. Their value proposition is clear as mud or just plain weak.
How about your company? Could your mom tell what your company does better than your next 10 competitors? Could your prospective clients? Does your company's website clearly state your value proposition and what you offer to customers?
Because you rarely get a second chance to make a first impression, we'll take a closer look at how to identify, develop and communicate a compelling value proposition that will make your brand stand apart and help you optimize your digital marketing efforts.

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Speakers
avatar for Jacob Shin

Jacob Shin

VP Mktg, (mt) Media Temple
As the Vice President of Marketing at Media Temple, a Los Angeles-based company providing premium web hosting and cloud services to web designers, developers and digital entrepreneurs, Jacob Shin oversees the company’s marketing strategy and the execution of all brand and inbound... Read More →


Monday March 16, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 3

12:45pm CDT

Mobile Africa: Look to the Desert, Not the Valley
It’s easy to get caught up in the hype about Silicon Valley, with its hub of brilliant tech minds and bountiful venture capital. Given that necessity is the mother of invention, however, it stands to reason that an area so wealthy might not be the most fertile ground for breakthrough ideas.
Africa, by contrast, is home to a variety of difficult terrains, struggling economies and a lack of unifying infrastructure – and it is a hotbed of innovation for mobile technology. With more than 500 million mobile users, more Africans have access to cell phones than to electricity, indoor plumbing or even shoes. And Africans are using their phones to solve problems in critical areas, including health, farming and even banking. Kenya alone exchanges more than a billon dollars annually via cell phones – that’s more money than Western Union transfers around the world!
Kasi will discuss Africa’s innovations and how we can apply those lessons to marketing and innovation in the developed world.

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Speakers
avatar for Kasi Bruno

Kasi Bruno

VP, Dir of Strategy & Cultural Insight, Y&R


Monday March 16, 2015 12:45pm - 1:00pm CDT
ACC Ballroom B

1:00pm CDT

Mecosystem 2020
Becoming a platform brand proves buzzworthiness that’s here to stay as new and established organizations chase the new guard of GAFA. Not just to survive and compete with Google, Amazon, Facebook and Apple, but because users’ expectations demand that brands reorient themselves around individuals. Placing users at the center isn’t a new mantra or fad; it just is. Built to respond quickly, with nimble, agile structures, platform brands at once look like an infrastructure business or distribution channel, and the next moment appear as a new face of service or retail. Depending on one’s perspective, needs, and desires, they shift and take new shape. How should brands transform to survive in this new mecosystem? How will authenticity, notions of community, or the use of data impact a brand's value proposition?

View official listing on sxsw.com

Speakers
avatar for Beth Viner

Beth Viner

CEO, Interbrand
Beth serves as the Chief Executive Officer of Interbrand New York and San Francisco. Beth will ensure that everything we do for our clients, from strategy to creative, generates business value. Beth comes to Interbrand from IDEO, the award-winning innovation and design firm. She first... Read More →


Monday March 16, 2015 1:00pm - 1:15pm CDT
ACC Ballroom B

1:15pm CDT

A Story Lived Is Worth Much More Than a Story Told
Storytelling all too often amounts to storyyelling. Historically advertising was about interrupting a consumer behavior (i.e. watching tv) to drive awareness of an unrelated product or service (i.e. commercial featuring talking frogs for a beer company). Likewise too many products and services born in digital die from a “if we build it they will come” philosophy. In the contemporary era it’s incumbent on smart companies to realize the unique value of connecting stories and services and how the two are delivered through demonstration instead of metaphor.
In this presentation we’ll look at a number of examples from a diverse range of companies to prove how experiences can inspire stories which in turn can inspire new experiences. We’ll also explore various team and approach models that can make this happen inside large corporates, agencies, and start-ups.

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Speakers
avatar for Daniel Harvey

Daniel Harvey

Dir of Experience Design, SapientNitro
Daniel Harvey is Director of Experience Design at SapientNitro, London. Previously he was Executive Creative Director at R/GA, New York. His clients include EE, HBO, and NatWest. His work has won awards at Cannes, The One Show, and The Webbys, and been profiled in Adweek, The Guardian... Read More →


Monday March 16, 2015 1:15pm - 1:30pm CDT
ACC Ballroom B

3:30pm CDT

Mentor Session: Alexandra Goat
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Alexandra Goat

Alexandra Goat

Dir, Livity
As a Director of youth marketing agency Livity, Alex spearheads the design of youth-centred campaigns and consultancy across the private, public and third sectors including Google, Tesco, Barclays, Public Health England, NPSCC, The Big Lottery Fund and many others – working directly... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos III

3:30pm CDT

Mentor Session: Rebecca Ewing
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Rebecca Ewing

Rebecca Ewing

VP, Jones-Dilworth Inc
I’ve spent the better part of the last decade helping companies — large and small — craft and evolve their narrative, and introduce themselves, their products, and their ideas to the public. The majority of my experience lies in consumer technology, and I get especially excited... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
Courtyard Marriott Brazos I

3:30pm CDT

sadvertising
Porn has always led the way when it comes from marketing. Yes, it’s forbidden and dirty and demonized (until you’re alone) but think about it: Porn embraces every new medium, and storytelling technology, and every form of user experience, and adopts it early. They’re not afraid to take risks, and porn marketers face many of the challenges of a highly congested, commoditized category. So let’s learn from them, and the PornHub "Give America Wood Campaign,” and what makes porn content followable and shareable – something all marketers in the modern age strive for but few achieve. Porn’s marketing and tech advancements have arguably made the Internet what it is today. Amazon and e-bay wouldn’t exist if it weren’t for Porn’s advancements in E-commerce – and family home movie night wouldn’t be possible if not for Porn’s video streaming technology. And they’ll soon be working to make virtual reality technologies the reality we always hoped they’d be.
So, let’s talk about porn.

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Speakers
KA

Kelly Allen

Speaker, Home Grown Video
avatar for Chris Czmyrid

Chris Czmyrid

Creative Dir, Momentum Worldwide
Chris Czmyrid has experienced first hand the growth of experiential marketing in the US. He began his advertising career creating traditional advertising with two of the most venerable shops in the business Ogilvy & Mather and Leo Burnett. His first foray into the world of experiential... Read More →
avatar for Allen Stein

Allen Stein

High Tech-Low Life, Natural Zesty Enterprise
To paraphrase Carlin-"I’m a modern man, a man for the millennium. Digital and smoke free. A diversified multi-cultural, post-modern deconstruction that is anatomically and ecologically incorrect. I’ve been up linked and "popped under", I’ve been inputted and outsourced, I know... Read More →
avatar for Farrell Timlake

Farrell Timlake

Pres, Home Grown Video
Not just the president but also a participant in Homegrown Video, the original amateur adult entertainment company, selling homemade explicit videos as a means to see more Grateful Dead concerts, ended up finding out Homegrown was for sale in bankruptcy, borrowed money from Mom and... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Hill Country ABCD

3:30pm CDT

The Science of Mind-Blowing Videos
Do you want to know how to scientifically cure your hangover? Does size matter? Will 3D printing change everything? These are just a few of the burning questions that are answered every week on the asapSCIENCE YouTube channel. With more than 2.7M subscribers and 245M views on YouTube in a span of two years, asapSCIENCE has developed a science of how to keep an ever-elusive online audience engaged.
How do you keep an online community engaged with just a white board and some colored markers? How do you collaborate with brands to create meaningful content that stays true to your creative? Why are science and education channels taking off on YouTube? Join Mitchell Moffit and Greg Brown from AsapSCIENCE, Katrina Craigwell, Head of Global Digital Programming from GE, and Fullscreen President Ezra Cooperstein, as they discuss the secrets of how to build an online audience that keeps coming back for more. Spoiler alert: 3D printing will change everything.

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Speakers
avatar for Gregory Brown

Gregory Brown

AsapSCIENCE, asapSCIENCE
Gregory attended the University of Guelph for a Bachelor of Science in Biological Science and minor in Visual Art. Passionate and curious about teaching he then went on to receive his Bachelor of Education from the University of Toronto. Using his skills as an educator, artist and... Read More →
avatar for Ezra Cooperstein

Ezra Cooperstein

Pres, Fullscreen
Ezra Cooperstein is the President and COO of Fullscreen, where he is responsible for the media company’s global business operations. Since Nov. 2011, Cooperstein has overseen company growth from five employees to more than 250 team members focused on empowering more than 50,000... Read More →
avatar for Katrina Craigwell

Katrina Craigwell

Head of Global Digital Programming, General Electric
Katrina Craigwell is Head of Global Digital Programming at General Electric.  She is responsible for digital content creation and distribution strategy for GE in the U.S., as well as partnering with GE's digital teams globally. Prior to her role at GE, she was Associate Director... Read More →
MM

Mitchell Moffit

asapSCIENCE, asapSCIENCE
Mitchell has always been captivated by the world around him and understanding the science in our daily lives. After receiving a Biological Science degree from the University of Guelph, he became fascinated by YouTube’s potential to teach and reach people from around the world. With... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

3:30pm CDT

Why Your Content Marketing Is Failing, and the Fix
The idea that brands and marketers invest the time and energy into crafting high-quality, engaging content for their communities is powerful and remains a valuable opportunity. But the truth is that most content marketing fails, and we are all too familiar with the frustrations of defining and achieving success for our content campaigns.
Content marketers today have the responsibility of an editor but without the newsroom, or the audience to support them. The terms of engagement are not fair, and it’s a double standard that many marketers don’t anticipate at the outset.
This presentation looks at strategies that content marketers need to keep in mind from the outset, from effective editorial strategy and promotion to setting and tracking to meaningful goals. Josh Kerr, CEO of Written.com will discuss how audience development is rapidly evolving to become an asset for marketers, while Joseph Miller, SEO Manager of HomeAway.com discusses their content strategies and campaigns.

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Speakers
avatar for Jeremy Bencken

Jeremy Bencken

CEO, Written.com
avatar for Joseph Miller

Joseph Miller

Americas SEO Manager, HomeAway Inc
Joseph Miller is the Americas SEO Manager for HomeAway.com, where he manages a small, international team and drives SEO strategy and execution for portfolio sites including HomeAway.com, VRBO.com and BedAndBreakfast.com. Prior to joining HomeAway.com, he was a product manager for... Read More →


Monday March 16, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 3

3:30pm CDT

Data Visualization: Marketing Skill of the Future
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Read “A Business Guide to Visual Communication” e-book: http://visage.co/content/business-guide-visual-communication/
What to Bring:
–Laptop
–Google account
--.png logo and color palettes for your brand
The ability to effectively communicate with data is no longer a nice-to-have; it’s a mandatory—and vital—marketing skill to be able to connect with your audience. With an increasing amount of data available, marketers have access to a wealth of valuable information. But how do you translate dense quantitative data into meaningful communication that provides value to your audience? Through data visualization.
The marriage of data and design can deliver key insights in a way that is not merely visually stimulating but enhances both understanding and retention of the information. Luckily, you don’t need to be a data scientist or world-class designer to produce this type of content.
As a co-author of ""Infographics: The Power of Visual Storytelling,"" professor of Visualization of Information at Columbia University, and founder of Column Five, a visual studio that specializes in data visualization, I’ll share my practical knowledge of how to effectively transform information into engaging visualizations that communicate your message clearly and powerfully.
In this workshop, you will learn how to:
–Identify key relationships in your data: Gain a deep understanding of the real insights in your data, and use them as the cornerstones of your story.
–Select the right visualization to represent your data: Ensure that you are accurately and effectively visualizing your data.
–Craft a compelling narrative: Learn how to turn your data into a powerful story.
Timeline:
–First hour: Learn about data relationships, select correct visualizations for each type
–15-minute break
–Second hour: Explore sample data sets, craft an effective narrative
–15-minute wrap-up: Work review and final takeaways

View official listing on sxsw.com

Speakers
JB

Jake Burkett

Chief Strategy Officer, Visage
avatar for Andy Keil

Andy Keil

Prod Mgr, Visage


Monday March 16, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 306

5:00pm CDT

5:00pm CDT

Apple, Marilyn and The Pope: Why Brands Need Tension
What do Marilyn Monroe, Apple and the Pope have in common? They each exemplify seemingly oppositional qualities that, when brought together, make their meanings intriguing and unforgettable. According to Y&R’s BrandAsset® Valuator (BAV®) data, trust in brands is at a twenty year low. Brands are more perceptually redundant today, finding it harder to differentiate in today’s marketplace, where consumers have limitless options and feedback at their fingertips.
So, how can your brand stand out? The Answer: Conflict is contagious. Marketers used to try to lock brands into a one-dimensional positioning statement with a single-minded proposition based on one thing we needed people to know. Today, we see that to engage and grow a great brand, its story needs to have tension. Marilyn was Seductively Innocent. Apple has made Smart, Sexy. And Pope Francis (@Pontifex) is taking a decidedly Untraditional approach to a very Traditional role.
Embrace tension! Grow your brand!

View official listing on sxsw.com

Speakers
avatar for Michael Sussman

Michael Sussman

Pres, BAV® Worldwide, Y&R
As President of BAV® Worldwide, Michael Sussman oversees BrandAsset® Valuator, Y&R Advertising’s proprietary global brand model and database. He is responsible for the integration of BAV® and other quantitatively driven tools into the agency’s strategic process, bridging Brand... Read More →


Monday March 16, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

5:00pm CDT

Mentor Session: Christopher Bartik
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Christopher Bartik

Christopher Bartik

Dir Customer Acquisition/Cloud Division, Gemalto
Professionally I grew up in the dot com bubble of the late 90’s which compacted a lifetime’s worth of experiences into a market and industry swing of both what’s possible and lessons learned. These were the building blocks for more than 15 years of experience in high-tech m... Read More →


Monday March 16, 2015 5:00pm - 6:00pm CDT
Courtyard Marriott Brazos I

5:00pm CDT

Professional Innovative Educators Meet Up
No matter your acronym, come meet other professional innovative teachers. PBL, STEM, STEAM, etc. So many new and old acronyms and initiatives are implemented each year, but are we just creating creative titles for objectives that we are striving towards. Let's talk and discuss them all together - Maker Spaces, STEAM, Creativity, STEM, PBL and everything in between. Don't let the end of the school year just mean grading and finals. No matter your subject area or grade level, we can all learn and support each other. Inspire each other and leave inspired to inspire the next generation.

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Speakers
avatar for Jered Martinez

Jered Martinez

BLACKLIST, BLACKLISTED SEE REGISTRATION!!!
IM

Ian Martinez

BLACKLIST, BLACKLISTED SEE REGISTRATION!!!


Monday March 16, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 509

5:00pm CDT

SADvertising: Why Tears Are the New Tactic
It’s time to stop blaming the onions and admit it, todays’ ads and online videos are making us cry. There seems to be an increasing desire among marketers to move from the funny, sexy, aspirational associations with their brands in favor of making a connection with their consumer with an emotional gut punch. From Skype’s stirring story of two girls whose friendship flourished half a world away, to Swiffer’s inspirational look into the domestic life of a disabled man, emotional content is only growing stronger as a teary trend in the advertising landscape. We’re moved, but do we act?
And what’s fueling this trend? Why is more value being placed on true story content that promises a good cry? Hear from brands and advertisers on both sides of the (sob) story to learn when sentiment trumps logic and how to incite that deeper connection without being emotionally manipulative. We’ll discuss the role that social sharing and technology play while maybe—just maybe—shedding a tear or two.

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Speakers
avatar for Heidi Arthur

Heidi Arthur

SVP, Group Campaign Dir, Ad Council
avatar for Pete Carter

Pete Carter

Marketing Director and Creative Strategist, Procter & Gamble
Pete Carter was born in Springfield, MA, graduated from Georgetown University, and moved to Cincinnati, OH to join the Brand Management department at Procter & Gamble, one of the world’s leading consumer package goods companies.
TI

Teressa Iezzi

Writer, Editor, Fast Company
Teressa Iezzi is the editor of Co.Create, a property of Fast Company. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world. She is the author of The Idea Writers: Copywriting in a New Media and Marketing Era, about the evolution... Read More →
avatar for PJ Pereira

PJ Pereira

CCO & Co-Founder, Pereira & O'Dell
PJ started his career as a programmer at the tender age of 13 in Brazil. Now 40, he has achieved a career-long list that includes 3 Grand Prix at Cannes, an Emmy, and has authored a trilogy of books which is now in negotiations for a movie deal. PJ Pereira is Chairman and co-founder... Read More →


Monday March 16, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Hill Country ABCD

5:00pm CDT

When the Glimpse Is Worth More Than the Glare
According to the U.S. National Library of Medicine the average attention span decreased from 12 seconds in 2000 to 8 seconds in 2013. Unsurprisingly, social media has adopted and embraced short-form video across several platforms. From Vine to Snapchat and Instagram, people are sharing content in 6, 10, and 15-second videos. As advertising and marketing agencies grapple with the constraints of these platforms, a select few have risen to the top of the micro-video sphere. We will discuss marketing trends, styles, influencers, and their effects upon the rising wave of short form video.

View official listing on sxsw.com

Speakers
avatar for Frank Danna

Frank Danna

Sr Dir Brand Strategy, Softway Solutions
Frank Danna is one of the world’s most sought after short-form content creators and brand strategists. He is the Co-Founder of parabox creative, which was recently acquired by Softway Solutions, Inc. Along with Hunter Harrison, he has produced social content for global brands such... Read More →
avatar for Darren Lachtman

Darren Lachtman

Co-Founder, Niche
Darren is the Co-Founder of Niche, focused on the social media/brand marketing landscape. Niche is the definitive social technology platform for creators and brands on rising channels such as Vine, Instagram, YouTube, Snapchat, Twitter, Facebook and more. Formerly, Darren served as... Read More →
avatar for Annie Park

Annie Park

Visual Storyteller, Mashable
Annie sees the world in six-second bits and photo ops. As a Visual Storyteller at Mashable, she manages community challenges, animates for Vine, and collaborates with the sales team on brainstorming and executing creative campaigns for various clients.
avatar for Michael Platco

Michael Platco

Snapchat Consultant, Softway Solutions
Michael is a Snapchat consultant and has worked with brands including Disney, TMobile, CBS, ABC, NBC/Universal, Mashable, NowThis News, and Major League Soccer as a consultant for all aspects of Snapchat management. This includes content generation, campaign development, launching... Read More →


Monday March 16, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2
 
Tuesday, March 17
 

9:30am CDT

Lessons From the Trenches: Women In Business
Gender diversity in technology and business has been a hot topic in the news this past year. But we all know that it takes more than news coverage to change the ratio. This panel not only aims to discuss the challenges women face in building their careers, but also share lessons from the trenches from women who have navigated a wide field of corporate, media, politics and film as marketers, communicators and business leaders. The panelists will share personal success stories, talk about tips to get ahead, talk about how to find support from women and men in the workplace, as well as discuss what it will take for more women to rise to the top. The panel will also brainstorm on how companies can help to ensure more women stay at a company for the long haul. We look forward to help from the audience as well to contribute to this conversation in order to build a stronger, more cohesive dialogue about female leadership in the workplace.

View official listing on sxsw.com

Speakers
AJ

Amanda Johnson

VP of Integrated Mktg, Here Media
Amanda's love of math and science led her to obtain an undergraduate degree from Cornell University in engineering. But she always had a hidden passion for television news, and went on to receive a masters in broadcast journalism at Syracuse University. A career Renaissance woman... Read More →
CM

Christie Marchese

Exec Dir, Picture Motion
avatar for Caroline McCarthy

Caroline McCarthy

VP of Comms, Truex.com
avatar for Jennifer Nedeau

Jennifer Nedeau

Sr Dir, Bully Pulpit Interactive
Jennifer Nedeau is a communications and marketing expert with nearly a decade of experience working with the media, non-profits, political and corporate clients. She is passionate about politics, technology, women’s rights. She has a diverse background that is focused on bringing... Read More →
avatar for Jessica Randazza

Jessica Randazza

Head of Mktg, Danone SA


Tuesday March 17, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Hill Country ABCD

11:00am CDT

Mentor Session: Celina Rollon
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
CR

Celina Rollon

Artist Mgr, Lateral Management


Tuesday March 17, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos I

11:00am CDT

Mentor Session: Michelle Phan
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Michelle Phan

Michelle Phan

Digital Pioneer, Lucky/Conde Nast
Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 7 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm CDT
Courtyard Marriott Brazos III

11:00am CDT

New Earth: A Brand for the Year 2079
Our presentation is based on a design fiction experiment that explores the edges of branding, synthetic biology and personal identity in the wake of an environmental catastrophe. We have created a world where temperatures are sub-zero, transportation is difficult and survival is every day's adventure. For this world, brands have consolidated and evolved to offer a full identity, a sense of belonging to a tribe, all of this through products and services geared towards survival, and also entertainment. This new brand we designed not only has a full identity (name, logo, marketing channels, supply chain, services,...) but it is also a flexible maker platform in which everyone can design and grow his own clothes, devices and objects. It is a "tribe" that offers survival & excitement in an era where implantable chips, synthetic biology and virtual reality are common across all aspects of life.

View official listing on sxsw.com

Speakers
avatar for Nick Dupey

Nick Dupey

Sr design lead, IDEO
Nick DuPey is a Senior Design Lead at IDEO Boston where he focuses on brand design,systems thinking and is dedicated to leading teams towards innovative solutions that communicate the unique values and stories of each respective client.
avatar for Rodrigo Martinez

Rodrigo Martinez

Life Sciences Chief Strategist, IDEO
Rodrigo Martinez is passionate about the crossroads of design + biology at all scales. As Life Sciences Chief Strategist and Senior Portfolio Director at IDEO he tackles some of the most interesting challenges in service design in health care, life sciences, wellness, financial services... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

11:00am CDT

Seven Decision Science Secrets That Drive Behavior
The emerging field of decision-science will soon have a game-changing effect on how marketers communicate. More and more evidence is uncovered every day by social scientists, neuroscientists, and behavioral economists that proves people are hard-wired to behave in certain ways. Even though customers think they are in control, the fact is they make up to 95% of their purchase decisions subconsciously, automatically and instinctively. And these automatic behaviors can be prompted!
This has huge implications for how we market – how we design pages, olas, structure offers, write subject lines and content. By injecting these proven principles of social science into our digital and social creative, we can increase engagement and response.
This session will explore how to incorporate this emerging field into the work of interactive marketers – leveraging surprisingly persuasive scientific principles like choice architecture, priming, loss aversion & cognitive fluency.

View official listing on sxsw.com

Speakers
avatar for Nancy Harhut

Nancy Harhut

Chief Creative Officer, Wilde Agency
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A 2014 Online Marketing Institute Top 40 Digital Strategist, a Hatch Top 100 Creative Influencer, and a two-time 2013 International Echo Award winner for marketing effectiveness, Harhut has creative... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 3

11:00am CDT

Where’s Waldo’s Voice: Social Media for Mascots
What if you had 140 characters to say something amazing, but you had to say it like a duck or a mute red-and-white striped traveller? Such is the struggle of the brand mascot. And what a glorious struggle it is.
It’s a new era for brand mascots, thanks to Twitter, Facebook, Vine, Instagram and more. Today, mascots can explore a full range of traits and behaviors – everything from taking selfies to making pop-culture references – and interact with consumers in a way that they never could in TV, radio or print. It’s a fun era too, where brand mascots focus on building dynamic relationships and soft selling, rather than simply shilling.
This panel will reveal the secrets of notorious brand mascots with advice from the social media voices behind the mascots for two leading brands. If you’re considering creating an online mascot, don’t miss it.

View official listing on sxsw.com

Speakers
avatar for Ashley Callahan

Ashley Callahan

Content Strategy & PR Mgr, Chick-fil-A
Ashley Callahan is currently the content strategy and PR manager at Chick-fil-A Corporate. Callahan joined the public relations team at Chick-fil-A in August of 2014, charged with leading the long and short-term development and implementation of the company’s content strategy. In... Read More →
KH

Kip Havel

VP of Comms & Content Mktg, Aflac
Kip Havel has more than 16 years of experience in communications and marketing. In his position as Vice President of Communications and Content Marketing at Aflac, he is responsible for the company's U.S public relations, social media channels (including the Aflac Duck), communications... Read More →
avatar for V Murali

V Murali

Head of Digital Analytics and Advertising, Hill+Knowlton Strategies
I'm currently the Head of Digital Analytics & Advertising at H+K. Specializing in testing, optimization and analytics, I devise strategies for and leads execution of digital and social media campaigns across H+K's largest clients.


Tuesday March 17, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Hill Country ABCD

12:30pm CDT

SmART Campaigns: Art and Music Driving Social Change

Speakers
avatar for Lenore Feder

Lenore Feder

Dir, Corporate Responsibility & Communications, Viacom
Lenore Feder works to connect media, communications, internal engagement and social impact.
avatar for Laurie Keith

Laurie Keith

Director of National Media, Ad Council
As Director of National Media Accounts at the Ad Council, Laurie is responsible for building partnerships and securing media from major media/entertainment companies including Apple, A+E Networks, AMC Networks, Amazon, Blizzard Entertainment, Conde Nast, Facebook, Instagram, Mashable... Read More →
avatar for Jessica King

Jessica King

Dir of Communications, iHeartMedia
Jessica King is Director of Communications for iHeartMedia. In this role, King is responsible for providing strategy, leadership and overall support for all of iHeartMedia’s national and local corporate social responsibility efforts, including radio, digital and live events like... Read More →
avatar for Russell Wallach

Russell Wallach

President, Media and Sponsorships, Live Nation
One of the nation’s leading experts on live entertainment marketing and sponsorship, Russell Wallach oversees all media, digital and marketing partnerships for Live Nation Entertainment, the world’s largest live entertainment company. Russell and his 150-person team develop high-impact... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
ACC Next Stage

12:30pm CDT

Media, Tech and What's Next?
Join Pete Cashmore, Mashable Founder and CEO, as he discusses what 2015 has in store for technology, social media and its convergence with the digital media industry. The fireside chat will cover how technology, social media and the explosion of digital have and will affect the world’s consumption habits, business models and the way we live.

View official listing on sxsw.com

Speakers
avatar for Julia Boorstin

Julia Boorstin

Reporter, CNBC
Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition... Read More →
avatar for Pete Cashmore

Pete Cashmore

CEO, Mashable


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
ACC Exhibit Hall 5

12:30pm CDT

Mentor Session: Dylan Stevenson
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Dylan Stevenson

Dylan Stevenson

Product Evangelist, Zya


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
Courtyard Marriott Brazos III

12:30pm CDT

Mentor Session: John Robert Reed
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for John Robert Reed

John Robert Reed

Early-Stage PR & Mktg Consultant, Jones Dilworth Inc
John Robert Reed is a PR and marketing consultant at Jones-Dilworth, Inc., a boutique consulting firm focused on bringing early-stage technologies to market. As a member of the founding team, Reed has worked on a wide cross-section of startups such as MY ASICS, Siri, Livefyre, Outbox... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
Courtyard Marriott Brazos I

12:30pm CDT

Mentor Session: Nazli Yuzak
Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related counsel from a more established / more experienced new media professional.
This Mentor Session will require advance online sign up.
That being said, we are sometimes able to accommodate walk ups on-site as needed.

View official listing on sxsw.com

Speakers
avatar for Nazli Yuzak

Nazli Yuzak

Sr Digital Mktg Consultant, Dell
Nazli Yuzak is a results-producing digital marketing leader with over 10 years of digital marketing experience including online marketing, social media marketing, lead generation and site optimization/conversion. She is known for creating innovative marketing technology solutions... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
Courtyard Marriott Brazos III

12:30pm CDT

Mining for Gold in the Internet of Things
Being a successful marketer in today's data-driven real-time world means more than just working to acquire, grow and retain new customers. It's also about attracting, capturing and analyzing large amounts of consumer, campaign and product data that help you deliver more value, more relevance and more revenue. The internet of things, especially the connected car, wearables and smart home devices are potential gold mines of information for marketers.
The marketing professionals who will succeed in this "new gold rush" will collaborate across the enterprise to create data attraction strategies that identify these data sources and work to integrate them into their modern analytics platforms in a privacy-compliant, bi-directional manner. The goal? Deliver superior brand experiences and create win-win scenarios for both the company and its customers. This is more than a competitive advantage. It's a consumer requirement. Are you ready to mine and refine?

View official listing on sxsw.com

Speakers
avatar for Graeme Noseworthy

Graeme Noseworthy

Sr Dir of Mktg, RapidMiner
Graeme Noseworthy is a marketer on a mission. Graeme’s sole focus is to develop and deliver the content and programs that demonstrate the value that RapidMiner's advanced analytics software, solutions, and services provide to companies across industries so they can use previously... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 3

12:30pm CDT

Redefining Realness for Brands On Twitter
When a brand makes a mistake on Twitter, people rejoice in a poor social media manager’s plight. You’re likely familiar with flubs like DiGiorno's unfortunate misunderstanding of a hashtag, US Airways' accidental photo essay, the American Red Cross’s beer-filled camping trip or Chrysler’s angst against Detroit drivers. Fear about messing up or worrying too much what followers think makes brands less creative. Yes, a brand can get right up to the line without crossing it. They can jump onto a trending topic and nail it.
CPG brands like Denny's and even media brands like Mashable and Engadget get sassy on the daily, converting haters and trolls into life-long brand advocates in the process – and having fun, too. This panel will offer simple, uncomplicated advice to help brands stay smart and creative. And if they do mess up, we’ll talk about how they can bounce back with class, without soiling their pants in the process.

View official listing on sxsw.com

Speakers
avatar for Marie Bonaccorse

Marie Bonaccorse

Family Care Social Media & Community Mgr, Procter & Gamble
Marie is the social media & community manager for some of Procter & Gamble’s largest and most iconic brands. She breathes life, laughter and fun into Bounty, Charmin and Puff’s social media.
avatar for Bianca Buckridee

Bianca Buckridee

Success Dir, Sprinklr
Bianca Buckridee most recently led Social Media Operations & Strategy at JPMorgan Chase, where she was responsible for building out the bank’s social customer service channels, including @ChaseSupport. Her team was the first at Chase to cross multiple lines of business – with... Read More →
avatar for John Colucci

John Colucci

Engagement Editor, Engadget
He began his career in media, becoming a teen correspondent for CBS News at the age of 17. In a turn of events, he ended up doing project management for Old Navy and Virgin America over the years, the latter shifting into a social media role where he secured Boo, The World's Cutest... Read More →
avatar for Mariali Hackman

Mariali Hackman

Social Media Manager, Procter & Gamble
Latina, mom, wife, sister, sassy tweetress, bacon connoisseur, coffee addict, nerd, geek and ray of sunshine.
CW

Christina Warren

Sr Tech Analyst, Mashable
Christina Warren is Mashable's Senior Tech Analyst, where she writes about technology, mobile computing, development and design, with a focus on the intersection between new media and technology. She has been featured on CNN, NPR, Bloomberg, WSJRadio, the BBC, Fox News and Marketplace... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Hill Country ABCD

12:30pm CDT

Show and Smell: Marketing Experiences Beyond Visual
The Show & Smell guys are back! Showcasing emerging technologies and sensory marketing, this is a hands-on crowd experience of leading edge technologies. Show & Smell defines key tenets of making new technology work in promotions and experiential marketing programs. With live demonstrations of prototypes and technologies you won’t see every day—these innovations bring together the physical and digital to harness your sight, sound, smell, touch and taste including Twitter-driven robots, crowd-controlled gaming, edible marketing, and a host of emerging technologies even WE haven't seen just yet. This panel also comes with sensory/technology goodie bags so you can participate in the interactive demonstrations, so get there early!

View official listing on sxsw.com

Speakers
avatar for Heather Gately

Heather Gately

Dir Mktg & Communications, The Marketing Store Worldwide
With more than fourteen years in digital marketing under her belt, Heather Heather oversees the marketing, communications, and media relations as Senior Director, Marketing and Communications at The Marketing Store, a global customer engagement agency with offices in eleven countries... Read More →
avatar for Warren Kronberger

Warren Kronberger

Dir of Research & Dev, The Marketing Store Worldwide
As Director of Research and Development at The Marketing Store Worldwide, Warren Kronberger leads research and guides product development for consumer products, toys and promotions. Prior to The Marketing Store, he served as Engineering Director for an R/C model airplane kit manufacturer... Read More →
avatar for David Polinchock

David Polinchock

Dir of Mktg, Internetopia
David oversees the marketing efforts of the AT&T Big Data team and also the day-to-day operations of the AT&T AdWorks Lab, a place to explore insights from our proprietary, aggregate data and innovative ad opportunities.
BR

Ben Redford

Independent Creator, Internetopia


Tuesday March 17, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

3:30pm CDT

3:30pm CDT

300% Mobile Lift Is A Real and Augmented Reality
What do office supplies stores, theme parks, and school librarians have in common?
They’re already using augmented reality today to deliver something special to their customers.
Companies and individuals are shaking up their traditional communications and diving straight into mobile-first experiential promotions that drive action and leave lasting impressions on unassuming observers. The most successful projects blend social, mobile, and physical elements to deliver actionable content that extends beyond an initial target demographic. Augmented reality is the accessible and effective delivery vehicle to achieve that level of engagement today - no special headgear required.
In this session, learn how augmented reality has helped drive in-store footfall and social buzz, raised money for social causes, and increased mobile app usage by integrating unique digital experiences into the physical world.
Presented by Hp Autonomy Aurasma

View official listing on sxsw.com

Speakers
avatar for Emery Skolfield

Emery Skolfield

Sr Dir/Digital Mktg, Office Depot
Emery Skolfield is the Vice President of Digital Strategy & Marketing for Office Depot, Inc., where he leads the company's omni-channel, digital marketing and contact strategies. A former sports writer who started working in newspapers at age 17 (pre-laptop, pre-mobile era), Emery’s... Read More →
avatar for Annie Weinberger

Annie Weinberger

GM Aurasma, HP Aurasma
As HP Aurasma’s General Manager, Annie Weinberger extends her years of marketing experience to bring a new medium known as augmented reality to mass market. Weinberger is also the GM of the HP Optimost business, driving SaaS solutions for marketers. Prior to HP, she held leadership... Read More →


Tuesday March 17, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

3:30pm CDT

Entertainment and the Edge: Post-Millennial Culture
Contemporary culture, entertainment and marketing in the developed world is dominated by Millennials: an optimistic, youthful generation born between 1980-1994, who grew up knowing nothing but progress and prosperity. They’ve been the darlings of the marketing industry ever since. But things are changing...
The macro-conditions which shaped Millennials’ attitudes and values no longer exist. What will happen when the next generation – Generation Edge – inherit the Earth, bringing to bear values learned from a period of unprecedented political, environmental and economic instability, a world where 'always on' is the norm? In this discussion, brand and music partnership experts FRUKT, research and branding consultancy The Sound and a member of Gen Edge will look at how post-Millennials are reframing culture, entertainment and the implications for brand marketing. Unlike traditional panels, the audience answer questions posed by Gen Edge – so prepare to be surprised and challenged!

View official listing on sxsw.com

Speakers
JH

Jack Horner

Creative Dir, Frukt
Jack Horner is Founder and Executive Creative Director of FRUKT, overseeing idea generation, planning and creative direction for the company’s broad range of global clients. With an initial background in music production and International marketing he took on a pioneering role as... Read More →
avatar for Ian Pierpoint

Ian Pierpoint

Founder & Chief Ideas Officer, The Sound
Ian Pierpoint is the founder and Chief Ideas Officer of The Sound. He is an award winning researcher, strategist and documentary maker known for identifying and bringing to life global cultural trends such as Generation Edge. He also sits on the board of Eastside Boxing.


Tuesday March 17, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Zilker Ballroom 3

3:30pm CDT

Personalization Uncovered: Creeps vs Grocery Stores
Consumers crave personalized experiences that are spot-on. So why does personalization still frustrate marketers and consumers? How can marketers develop loyal customer relationships? When does personalization get too “creepy” for consumers? It’s about understanding the customer, the data, and building relationships. Consider your local store and the grocer who knew the cut of meat you wanted on every visit. Marketing in a digital age should be treated the same way, but it needs to happen at scale. Thousands of digital “grocers” need to know millions of customers’ preferences. In real time. In stores. On mobile devices. On desktops and other devices. While not yet on par with the admirable standard set by corner store grocers, digital marketers WILL get it right. Doing so will take focused effort by marketers and participation by consumers. Hear how forward-thinking brands like Aetna and Dell are ensuring personalized relationships are meaningful – not creepy.

View official listing on sxsw.com

Speakers
avatar for Vaibhav Dwivedi

Vaibhav Dwivedi

Dir/DCX Testing Group, Dell
Vab Dwivedi manages the Digital Customer Experience Testing team for Dell.com. The team is responsible for the strategic direction and execution of an extensive testing and optimization roadmap that covers Dell.com’s transactional, commercial and support layers globally. Vab’s... Read More →
avatar for Kevin Lindsay

Kevin Lindsay

Dir of Prod Mktg, Adobe
Kevin Lindsay heads up product marketing for optimization and personalization solutions at Adobe Target. He is an expert on conversion optimization and personalization, and speaks frequently at industry events around the globe. Lindsay was with Omniture prior to its acquisition by... Read More →
avatar for Sabrina Pasini

Sabrina Pasini

Sr Mgr/Member Mktg, Aetna
Sabrina Pasini recently joined Aetna from American Express where she led the digital optimization and personalization strategy for the Consumer Prospect Acquisition experience. At American Express, Sabrina’s team was responsible for overseeing a new site redesign, ongoing test... Read More →


Tuesday March 17, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Hill Country ABCD

3:30pm CDT

Understanding the Beacosystem
The past year has been flooded with excitement and news about beacons. But these tiny BLE devices aren’t the whole package. They require an ecosystem of apps and active users to make them work. And the technology itself is not what’s driving sales… it’s the contextual engagement, which requires an app to work. That said, there is no single app that everyone uses. Different consumer segments value different apps. Retailers’ own apps are key as a starting point, but why stop there? In the beacon era, audience number is just as vital as number of devices in stores. Discussion will focus on how to reach shoppers at scale.
Presented by InMarket

View official listing on sxsw.com

Speakers
avatar for Dave Heinzinger

Dave Heinzinger

Sr. Director, Communications, inMarket
Dave Heinzinger is the Senior Director of Communications for inMarket -- the world's largest mobile@retail proximity and beacon platform. inMarket reaches over 35MM monthly active shoppers (per comScore) -- or 20% of all U.S. mobile users. Dave led PR efforts for inMarket's first... Read More →
avatar for Molly Hop

Molly Hop

Vice President of Emerging Media and Commerce, TPN
Molly Hop is a key player in growing TPN’s retail-focused digital practice. In her 13 years of mobile, social and video experience she has been involved in the strategic development and implementation of many digital firsts. As someone who has been in the digital space since the... Read More →
avatar for Steven Jacobs

Steven Jacobs

Deputy Editor, Street Fight
Steven Jacobs joined Street Fight in 2011 where he currently serves as deputy editor. He has spent the past three years reporting on the disruption of local media, marketing and technology industries, covering the rapid rise of Groupon, Uber, Square among other fast-growing startups... Read More →
avatar for Anne Marie Stephen

Anne Marie Stephen

CEO + Founder, Kwolia
Anne Marie Stephen is the Founder/CEO of Kwolia, retail technology consultancy. She is a strategic innovation advisor specializing in emerging retail technologies, mobile location, data and analytics. As a global customer-focused product and service developer, customer experience... Read More →


Tuesday March 17, 2015 3:30pm - 4:30pm CDT
Radisson Town Lake Riverside Ballroom

3:30pm CDT

The Skinny on Sonic Logos (& Why You Need One Now)
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Ideally, will have something to market (business, product, service, website, brand, etc).
What to Bring:
No materials necessary. A pen or laptop are encouraged.
In an incredibly valuable, two and a half hour long workshop, you will define your brand from a sonic point of view, learn how to use music to maximize the impact of your marketing campaign, and walk away with your own sonic logo strategy and all the tips and tricks on how to place and use your new sonic logo to really add bang to your branding buck!
Music and sound tend to be the forgotten treasures of marketing and branding. Using them can alter emotions, motivate action, and define a brand's personality, while having effects that last exponentially longer than a visual logo can. Find out what you're missing and how to get the perfect sound for your brand in no time!
Key Takeaways:
1) Learn how to use music to cause an increase in sales and buzz about your brand.
2) Concisely develop and then relay your brand's mission and purpose to a composer to get the right sound for your company.
3) Figure out what your brand's sound is without needing to ""speak music"" to express what you want.
4) Create a plan to implement your sonic logo (besides commercials).
The first hour will be an exciting and interesting presentation on music in branding, what you're missing, how you can utilize it and why, and include an interactive discussion with examples and a Q&A. After a quick 1 minute break, participants will be filling out their own brand assessment sheets that they can use to express their brand to their employees, service providers, and clients. A few participants' sheets will be used to watch how a sonic logo is made, in real time. After another quick break, all participants will have access to a sonic logo library composed for them and begin the search for their perfect sound.

View official listing on sxsw.com

Speakers
avatar for Cheryl Engelhardt

Cheryl Engelhardt

Founder, Composer, CBE Music LLC
Cheryl B. Engelhardt is founder of CBE Music, a branding strategy and music creation company. From her years of composing music for national commercials to weeks of touring as an indie musician, Cheryl learned that everyone has something to share. She made it her purpose to be a catalyst... Read More →


Tuesday March 17, 2015 3:30pm - 6:00pm CDT
JW Marriott Room 303-304

5:00pm CDT

Ecommerce: Why Location Is Still Everything!
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits. But Wharton prof and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we live in.
Anyone can buy jeans online, but the likelihood we will depends significantly on where we live. The presence of stores nearby, trendy neighbors, and local sales taxes, etc., play a critical role in our online buying decisions as does where we live and whom we live next to.
Bell’s talk offers a fascinating look at online commerce and retailing through his years of research, investing, and advising. His GRAVITY framework is a practical tool that uses basic human behaviors and location-based conditions to explain how the real and virtual worlds intersect. Entrepreneurs, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.

View official listing on sxsw.com

Speakers
DB

David Bell

Xinmei Zhang & Yongge Dai Professor at the Wharton School of the University of Pennsylvania, Innovation Group/The Wharton School/University of Pennsylvania
David is a Prof. at the Wharton School at UPenn & an expert in consumer shopping behavior. His research explains how we use the Internet to search and shop, & why this depends largely on where we live, & on our physical world circumstances. His research on traditional retailing explains... Read More →


Tuesday March 17, 2015 5:00pm - 6:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2