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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Wednesday, March 18
 

11:00am

Artist Gifting Suite
The Artist Gifting Lounge is an exclusive spot for SXSW showcasing artists to take a break from their hectic SXSW schedules to meet up, have a drink, relax and collect an array of sponsored gifts.
Gifting sponsors include Reviver, Soundtoys, Jansport, Stetson, SoSo Happy, Charged.fm and MAC Cosmetics will be onsite to get you ready for your big show!

View official listing on sxsw.com

Wednesday March 18, 2015 11:00am - 6:00pm
ACC Ballroom F Austin Convention Center

12:30pm

21st Century Patronage: Brands Empowering Artists
Historically, there would be no art without patrons commissioning paintings, sculptures, and more. Today's modern music landscape is no different. Record sales are only a small fraction of an artist's income and brands are the new patrons. This allows musicians to meet their bottom line through partnerships, live performances, licensing, and more. Hear about real world examples where aligning artists with brands have not only moved the needle but put cash in musician's pockets to sustain their livelihood.

View official listing on sxsw.com

Speakers
AG

Adam Gorode

Founder, AGW Group
Adam Gorode is the founder of AGW, a New York based creative group that specializes in culture marketing, content and communications strategies. AGW helps brands connect to consumers by engaging culture passion points across art, music, technology and design.
avatar for Seth Kallen

Seth Kallen

Founder/Mgr, This Fiction Management
Seth Kallen founded This Side Up Management, a boutique artist management and event curator, while studying at NYU's Clive Davis Institute of Recorded Music. Kallen represents a diverse roster of clients such as Jukebox the Ghost (Cherrytree / Interscope), X Ambassadors (Interscope... Read More →
avatar for Jessica Kausen

Jessica Kausen

Events Mgr, Squarespace
Jessica Kausen is the Events & Music Relations Manager for Squarespace, which is headquartered in New York City. With over 10 years of event management experience, Jessica has produced a variety of live events, ranging from non-profit fundraising galas to multi-million dollar concert... Read More →
avatar for Josh Roth

Josh Roth

Founder/Mgr, This Fiction
Josh Roth started his career in the music business in 2006, when he met Ra Ra Riot (Barsuk) at Syracuse University. Roth had heard the band rehearsing their debut single, "Dying is Fine" and immediately dedicated himself to doing whatever possible to help move their career forward... Read More →
avatar for Daniel Sena

Daniel Sena

VP, Partnership Mktg, Universal Music Group
A 14 year veteran of the music industry, Daniel currently serves as the Vice President of Partnership Marketing for Universal Music Group. In this role Daniel works with brands and agencies to develop strategic marketing partnerships, integrating UMG artists, content, live events... Read More →


Wednesday March 18, 2015 12:30pm - 1:30pm
ACC Room 17A Austin Convention Center

12:30pm

Mad Men (and Women!) of Music
There are but a few Musical Directors/Executives at the major advertising agencies in the US that guide the music used in advertising and commercials. Join some of them to hear their insight on the craft and process of music in advertising. Some call them the new A&R. Others say that advertising is the new radio. Some even claim that their jobs encompass every aspect of the business of music.

View official listing on sxsw.com

Speakers
avatar for Paul Greco

Paul Greco

Dir of Music & Radio, JWT
avatar for Todd Porter

Todd Porter

Music Supervisor/EP Experiential/Producer, Goodby Silverstein & Partners
Todd Porter, Music Supervisor + EP Experiential + Producer at Goodby, Silverstein & Partners has been working at Ad agency Goodby, Silverstein and Partners for the past ten+ years. He's placed many of his favorite artists in commercials and also produced a few campaigns for the Super... Read More →
avatar for Josh Rabinowitz

Josh Rabinowitz

EVP/Dir of Music, GREY
Josh Rabinowitz, SVP/Director of Music for Grey Group, has produced 5000+ tracks for commercials, film, TV and the web internationally. These include some of the most high profile initiatives to integrate compelling music with advertising, with such artists as Black Eyed Peas, Run... Read More →
avatar for Rani Vaz

Rani Vaz

SVP/Dir of Music & Radio, BBDO
Rani Vaz is SVP/Director of Music for BBDO New York. A pioneer in her field, Rani is the only woman running a major agency music department. Rani has produced scores, original songs and acted as music supervisor for thousands of projects, producing BBDO’s most memorable music for... Read More →


Wednesday March 18, 2015 12:30pm - 1:30pm
ACC Room 10B Austin Convention Center

2:00pm

Untapped Opportunities in (Brand) Sync Placement
Every artist dreams of the big TV sync placement, yet there are literally millions of web videos and Instagram messages being created for brands. Almost every one of them uses music and it's not just ad agencies doing it. Now digital, PR, promotion and even health care focused agencies are licensing music almost daily. Find out where the new licensing opportunities are in sync and how to get to them.

View official listing on sxsw.com

Speakers
avatar for Stephen Knill

Stephen Knill

EVP-Music & Ent, GMR Marketing
STEVE KNILL
 EVP Music & Entertainment, GMR Marketing
avatar for Daniel Kuypers

Daniel Kuypers

Music Producer, Energy BBDO
After years as an independent artist, running a record label/ distributor/ studio, I joined the inaugural team at Music Dealers and helped build the company to a powerful player in the music content world.
avatar for Jane Mohr

Jane Mohr

Sr Producer, RAPP
Executive producer Jane Mohr has worn a number of hats throughout her illustrious career thus far. Currently, as the lead producer at RAPP, a global integrated creative agency, she works on such diverse clients as Toyota, Mattel and Fleming’s Prime Steakhouse, helping them turn... Read More →
avatar for Nate Woodard

Nate Woodard

SVP & Sr Creative Dir, Fleishman-Hillard


Wednesday March 18, 2015 2:00pm - 3:00pm
ACC Room 10B Austin Convention Center

5:00pm

Music x Brands = Creative & $ Awesomeness
There is so much opportunity for music in advertising, beyond the now-traditional usages as music licensing and original music. There are unique opportunities, such as branded content, branded partnerships, and experiential, that lay at the intersection of brands/bands/audience. Discover the content/ad/value proposition that's created and how it can benefit all parties at the table.

View official listing on sxsw.com

Speakers
avatar for Javier Farfan

Javier Farfan

SVP Global Mktg, SFX Entertainment
Farfan, a seasoned marketing executive, has established his career by leveraging music, entertainment, technology, and culture to build brands. Farfan is currently SVP of Global Marketing for SFX Entertainment. Previously, Javier was the head of the Music and Entertainment group across... Read More →
avatar for Dan Gross

Dan Gross

CMO/Dir of Partnerships, The Wild Honey Pie
Dan Gross is the Chief Marketing Officer and Head of Partnerships at The Wild Honey Pie, a music blog, media, and events collective. They focus on live video and audio recordings and have captured sessions at Newport Folk Festival, in Electric Lady studios, and in the LA desert wastelands... Read More →
avatar for Eric Johnson

Eric Johnson

SVP, Exec Music Producer, McCann
Eric David Johnson (aka DJ Bunny Ears) is a music supervisor, DJ, director, musician, filmmaker, writer, artist, curator, futurist, photographer & producer. Rooted as an independent artist, he has have spent over fourteen years in the advertising industry, working first at Wieden... Read More →
avatar for John Pantle

John Pantle

Agent, Agency for the Performing Arts
John Pantle is an Agent at APA (Agency for the Performing Arts) and is based in sunny California. His client list is as varied as the days are long, and are as exciting as the days are long. He has built and/or implemented tour sponsorship and music sponsorships for corporations such... Read More →
avatar for Jon Vanhala

Jon Vanhala

Partner, Crossfade/ Thesis Ventures
Jon Vanhala is a creative marketing & partnership exec with deep experience at the convergence of consumer, media, technology, and brand. "Creators & consumers first" is an often heard mantra.


Wednesday March 18, 2015 5:00pm - 6:00pm
ACC Room 17B Austin Convention Center
 
Thursday, March 19
 

11:00am

Artist Gifting Suite
The Artist Gifting Lounge is an exclusive spot for SXSW showcasing artists to take a break from their hectic SXSW schedules to meet up, have a drink, relax and collect an array of sponsored gifts.
Gifting sponsors include Reviver, Soundtoys, Jansport, Stetson, SoSo Happy, Charged.fm and MAC Cosmetics will be onsite to get you ready for your big show!

View official listing on sxsw.com

Thursday March 19, 2015 11:00am - 6:00pm
ACC Ballroom F Austin Convention Center

12:30pm

Emerging Artists and the Retail Experience
In a world that has become insanely connected and more competitive by the second, music continues to be a powerful and essential component of the in-store experience. Top brands in all industries are being challenged to find new ways of connecting with customers, new ways that are uniquely suited to who they are and what they represent. The result is an exciting new culture of opportunity for emerging artists. Hear how brands are partnering with emerging artists – and why their stories represent a whole new world of possibility for fresh and authentic voices.

View official listing on sxsw.com

Speakers
avatar for Travis Doster

Travis Doster

Global SVP Programming & Production, Texas Roadhouse
avatar for Katrina Streiner

Katrina Streiner

VP, Creative Svcs, Belk
As Vice President, Creative Services for Belk, Katrina has 25 years experience in retail advertising with a focus on high end fashion and luxury brands. In addition to a career in fashion, Katrina is a board member for the Public Art Commission and has been recognized by Charlotte... Read More →
avatar for Sara Sullivan

Sara Sullivan

Director, Store Experience & Merch, Sunglass Hut
Sara Sullivan started her love affair with retail and design as a child playing Legos and watching Breakfast at Tiffany’s. She studied in the DAAP program at the University of Cincinnati, one of the world’s top Interior Design schools. While in school, Sara worked as a designer... Read More →
avatar for Danny Turner

Danny Turner

Global SVP Programming & Production, Mood Media
Danny has spent 25+ years in National and International music programming and branding. Prior to joining Mood Media, Danny spent almost 10 years as one of the founding Programming executives at XM Satellite Radio. Danny was instrumental in creating programs for such partners as Starbucks... Read More →


Thursday March 19, 2015 12:30pm - 1:30pm
ACC Room 17B Austin Convention Center

3:15pm

Book Signing: Eric Sheinkop
Eric Sheinkop will appear at the SXBookstore to sign copies of HIT BRANDS: How Music Builds Value for the World’s Smartest Brands.

View official listing on sxsw.com

Speakers
avatar for Eric Sheinkop

Eric Sheinkop

CEO, Music Dealers
Eric Sheinkop is Co-Founder and CEO of Music Dealers (musicdealers.com), a global music licensing tech company that has disrupted the traditional music industry model to create a new route for artists to break their music. Boasting the world's largest licensing database of indie musicians... Read More →


Thursday March 19, 2015 3:15pm - 3:35pm
ACC Ballroom D Foyer Austin Convention Center
 
Friday, March 20
 

11:00am

Artist Gifting Suite
The Artist Gifting Lounge is an exclusive spot for SXSW showcasing artists to take a break from their hectic SXSW schedules to meet up, have a drink, relax and collect an array of sponsored gifts.
Gifting sponsors include Reviver, Soundtoys, Jansport, Stetson, SoSo Happy, Charged.fm and MAC Cosmetics will be onsite to get you ready for your big show!

View official listing on sxsw.com

Friday March 20, 2015 11:00am - 6:00pm
ACC Ballroom F Austin Convention Center

2:00pm

Do Artist Endorsement Deals Help Brands & Artists?
In North America alone last year corporations spent $1.4 Billion USD sponsoring musicians, festivals and music related activations. These brands measure the return on investment of every penny they spend in their business but for these endorsements, often their biggest marketing dollar outlays of the year, there is very little data and information about the impact these deals have on the artist and back on the brand.

View official listing on sxsw.com

Speakers
DH

Dom Hodge

Planning Dir, Frukt
Dom joined FRUKT in 2005 as a strategist, coming from Sony Electronics where he helped build download stores and launch a variety of entertainment products and services. As Managing Partner of the London office Dom oversees the planning and creative disciplines in the agency. His... Read More →
JH

Jack Horner

Creative Dir, Frukt
Jack Horner is Founder and Executive Creative Director of FRUKT, overseeing idea generation, planning and creative direction for the company’s broad range of global clients. With an initial background in music production and International marketing he took on a pioneering role as... Read More →
avatar for Alex White

Alex White

CEO, Next Big Sound
Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. From Facebook fans to sales, Next Big Sound combines artist activity with context to... Read More →


Friday March 20, 2015 2:00pm - 3:00pm
ACC Room 10B Austin Convention Center

3:30pm

Amplifying Brands with Streaming
Brands utilize streaming music to amplify their identity and create engagement with their consumers. We will explore how companies integrate streaming music services as well as customized players to increase engagement and brand loyalty. Hear from streaming services, music discovery platforms and brands to discuss some of the innovative promotions they've been involved in. We'll also talk about the role of a curator for branded streaming campaigns.

View official listing on sxsw.com

Speakers
avatar for Jonathan Barnes

Jonathan Barnes

Dir of Partnerships, 8tracks
Jonathan Barnes heads up business development at 8tracks, working with rights holders, advertisers and distribution partners. Prior to 8tracks, he managed the music education nonprofit MIMA Music, growing it from a student group at Princeton University to an international NGO. He... Read More →
avatar for Isaac Bess

Isaac Bess

Music Business Dev, YouTube
Isaac Bess started in the music business in 1994 at New York's Matador Records. After stints in Tokyo as a music journalist, and ten years in San Francisco at independent labels (Quannum Projects) and independent distributors (IODA), Isaac joined YouTube's Business Development team... Read More →
avatar for Craig Snyder

Craig Snyder

Dir, Music Partnerships & Licensing, VL Group
Craig Snyder oversees music partnerships and licensing for VL Group, an integrated digital agency that delivers music and experiences. VL creates and delivers music campaigns and integrations for major brands such as Shazam, Live Nation, Ticketmaster, Billboard, Corona, Kellogg’s... Read More →
avatar for Drew Thurlow

Drew Thurlow

Sr Mgr/Artist Partnerships, Pandora
DREW THURLOW SENIOR MANAGER, INDUSTRY RELATIONS, PANDORA


Friday March 20, 2015 3:30pm - 4:30pm
ACC Room 18D Austin Convention Center

3:30pm

Mentor Session: Brenden Miller
Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sessions are scheduled in ten-minute increments. Online sign-ups for Mentor Sessions will close the day before each session occurs. On the day of the session, you can still sign up in person if slots are available.

View official listing on sxsw.com

Speakers
avatar for Brenden Miller

Brenden Miller

Music & Brand Partnerships, Under Armour


Friday March 20, 2015 3:30pm - 4:30pm
ACC Room 8AB Austin Convention Center

3:30pm

Mentor Session: Matthew Medney
Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sessions are scheduled in ten-minute increments. Online sign-ups for Mentor Sessions will close the day before each session occurs. On the day of the session, you can still sign up in person if slots are available.

View official listing on sxsw.com

Speakers
avatar for Matthew Medney

Matthew Medney

Mgr, Tommie Sunshine
(Overall Bio)


Friday March 20, 2015 3:30pm - 4:30pm
ACC Room 8AB Austin Convention Center
 
Saturday, March 21
 

11:00am

Artist Gifting Suite
The Artist Gifting Lounge is an exclusive spot for SXSW showcasing artists to take a break from their hectic SXSW schedules to meet up, have a drink, relax and collect an array of sponsored gifts.
Gifting sponsors include Reviver, Soundtoys, Jansport, Stetson, SoSo Happy, Charged.fm and MAC Cosmetics will be onsite to get you ready for your big show!

View official listing on sxsw.com

Saturday March 21, 2015 11:00am - 4:00pm
ACC Ballroom F Austin Convention Center