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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Friday, March 13
 

10:30am

Evergreen: Cultivating Enduring Customer Loyalty
Loyal customers are the beating heart of every great business.
So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.
A better solution is to shift resources from attracting new customers to engaging the base – the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies (character, community, and content), build loyalty programs that turn satisfied customers into enthusiastic advocates, nurture profitable customers while pruning those who sap time and money, inject authenticity into social media communications, and invert the expectations gap that can drive customers away.
Evergreen helps anyone merge high-tech tools with a personal touch to forge lasting bonds and steady profits.

View official listing on sxsw.com

Speakers
avatar for Noah Fleming

Noah Fleming

Pres, Fleming Consulting & Co
As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.


Friday March 13, 2015 10:30am - 10:50am
ACC Ballroom G Austin Convention Center

11:00am

Challenges of Free-to-Play: No Money, No Problem

Speakers
avatar for Cory Butler

Cory Butler

Monetization Producer, EA - BioWare
Cory has a rich and diverse background in entertainment. He started in traditional entertainment, working as a Associate Creative Executive for Fox on the hit films Dude Where’s My Car? and Minority Report. He started in the gaming industry as a QA Tester and eventually became a... Read More →
avatar for Gary Gattis

Gary Gattis

CEO, Spacetime Studios
Gary has over 20 years of experience in the tech and gaming industry. Originally starting as a Software Director for the tech company, Sapient, he transitioned to Production, working for Digital Anvil. Soon after, Gary became a Senior Producer at Sony Online Entertainment (SOE), working... Read More →
avatar for Matthew Hemby

Matthew Hemby

Producer, Boss Fight Entertainment
Matthew has spent his career in the games industry. He began as QA for Age of Empires developer Ensemble Studios before transitioning into Production at Pi Studios, Harmonix and BioWare. Matthew lead development on titles such as Wolfenstein, The Beatles: Rock Band and Star Wars... Read More →
avatar for Jeff Petry

Jeff Petry

GM, Spacetime Studios
Jeff Petry is General Manager at Spacetime Studios, where he oversees all Live games. Jeff has been running F2P games for 7 years in mobile, on Facebook and the web. Prior to Spacetime, he was with Zynga and Challenge Games, also overseeing the operation of Live F2P games and marketing... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 4 208 Barton Springs Rd

11:00am

Life in the OASIS: Emulating the 1980s in-Browser

Speakers
avatar for Ernest Cline

Ernest Cline

Writer
Ernest Cline is the bestselling author of the novel Ready Player One and the screenwriter of the 2009 film Fanboys. He lives in Austin, Texas, where he devotes a large portion of his time to geeking out. For more information please visit his website: www.ernestcline.com
avatar for Jason Scott

Jason Scott

Software Curator, Internet Archive
JASON SCOTT is a Free-Range Archivist at the Internet Archive (archive.org), home of the Wayback Machine and 20 petabytes of saved media and content, provided for free for all. As the software curator, he is responsible for JSMESS project and integration into the Internet Archive's... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Long Center AT&T Education Room 701 W Riverside Dr

11:00am

The In-Stadium Fan Experience in MLS

Speakers
avatar for Max Bretos

Max Bretos

SportsCenter Anchor, ESPN
Max Bretos joined ESPN in January 2010 as an anchor, predominately appearing on SportsCenter as well as on College Football Live, MMA Live, Outside the Lines and college basketball wraps.   Bretos is also a premier voice for soccer on the ESPN networks. He has contributed to ESPN... Read More →
avatar for Adrian Hanauer

Adrian Hanauer

Owner, Seattle Sounders FC
Adrian Hanauer first kept the flame of professional soccer alive in Seattle before helping to reignite the community’s passion for the game with the arrival of a Major League Soccer expansion franchise in 2009. Hanauer has not only guided Seattle to success on the field, but he... Read More →
avatar for Robb Heineman

Robb Heineman

Owner & CEO, Sporting Kansas City
Recognized as one of the most progressive, forward-thinking leaders in sports today, Heineman is the CEO of Sporting Club, the parent organization of Sporting Kansas City, and one of the club’s five principal owners. Heineman also serves as Managing Partner of Sporting Innovations... Read More →
avatar for Merritt Paulson

Merritt Paulson

Owner, Portland Timbers
Merritt Paulson is the Chief Executive Officer of the Portland Timbers. On March 20, 2009, Major League Soccer announced that the Timbers would become the league’s 18th franchise, starting play in 2011.


Friday March 13, 2015 11:00am - 12:00pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

11:00am

Big Data and AI Need Each Other And You Need Both
An average company in 15 of the 17 U.S. commercial sectors has more data in its systems than the Library of Congress. Yet, the companies benefitting most from data are the big data companies themselves (47% of the growth for top 50 public cloud companies is driven by big data). For everyone else, beyond thought leadership, will Artificial Intelligence be the catalyst that brings ROI & tangible asset value to data? Whether you’re a large company or a startup, the cross section of big data and A.I. will help you find new sources of revenue, drive new products, help win and keep loyal customers & enhance customer experience. A 2013 Oxford University study found that A.I. technology could soon take over nearly half of all U.S. jobs. Scary for some, but also a huge opportunity for entrepreneurs in this space. In this session our panelists will help us understand if Big Data will fuel the growth of A.I. or if A.I. will be the key to unlocking Big Data. Either way, this future is upon us.
Presented by Umbel

View official listing on sxsw.com

Speakers
avatar for Ganesh Bell

Ganesh Bell

Chief Digital Officer & GM Software & Analytics, General Electric
AH

Amir Husain

Pres and CEO, Sparkcognition Inc
MM

Maher Masri

Partner, McKinsey & Company
MS

Manoj Saxena

Managing Dir, The Entrepreneur's Fund
MS

Michael Stewart

Chairman CEO, Lucid Holdings Inc


Friday March 13, 2015 11:00am - 12:00pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

11:00am

Designing for Trust
The technology industry is on a quest to build frictionless, seemingly magical, experiences for our users. In the effort to design the simplest experiences possible, we exploit troves of personal data, and make important choices for our users. Unfortunately, simplicity is often at odds with transparency. If we don’t tread carefully, we can obscure critical context from users, and our magical experiences can start to feel creepy. So how do we build trust directly into the UX of our products?
In this session, we will review some of the factors that engender trust, like reputation, transparency and consent. We’ll also explore some real world examples of products that do a great job of establishing trust, and some others that...miss the mark. We should all walk out with a better understanding of the issues surrounding privacy and trust, as well as some practical tools for making our own apps and software products more trustworthy.

View official listing on sxsw.com

Speakers
avatar for Michael Boeke

Michael Boeke

Co-founder/Product Designer, Synap
Michael Boeke is a designer, product guy, and startup veteran, who is currently developing a new product. He focuses on applying a designer's approach and modern technology to shake-up traditional (boring) industries.


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon D 110 E 2nd St

11:00am

Digital Diversity: How Culture Impacts Digital
We are becoming an increasingly diverse nation. In the U.S. alone, there is a new majority of people in seven of the nation's 15 largest cities. The change in these cultural dynamics provides new opportunities for businesses. And coupled with the rapid acceleration of new online trends in every part of the world, marketers need new strategies and approaches to connect with all of the people that matter to them.
To understand the role culture plays in the lives of three major groups: U.S. Hispanics, Asian Americans and African Americans, Facebook and Ipsos Media CT have partnered together. In this presentation, our teams will illustrate how culture influences attitudes, behaviors and priorities and how that influences the way people communicate online. We will also describe the expectations of multicultural consumers, plus explore how brands can engage with people in culturally relevant ways.

View official listing on sxsw.com

Speakers
avatar for Virginia Lennon

Virginia Lennon

SVP, Partnerships, Ipsos MediaCT
Virginia Lennon has over 20 years of market experience developing and executing research studies among U.S. Hispanic and Multicultural populations. As lead Multicultural Specialist, Virginia partners with Ipsos MediaCT clients to help them identify important trends and gain meaningful... Read More →
avatar for Christian Martinez

Christian Martinez

Head of US Multicultural Sales, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook, an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the company's sales initiatives focused on the US Hispanic market, and... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

11:00am

How to Own The Conversation: Launching the MKC
Every minute counts and that’s why we thoroughly planned our entire campaign for the new Lincoln MKC. By combining a creative story line and the unmistakable talent of Matthew McConaughey with real-time social content through a Twitter partnership, we were able to propel our campaign from a simple TV commercial into the pinnacle of social conversation. This discussion will illustrate how the Lincoln Motor Company and our advertising partner, Hudson Rouge, developed a real-time campaign that transformed a small story line into a culture.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Adam Flanagan

Adam Flanagan

Assoc Creative Dir, Team Detroit LLC d/b/a Hudson Rouge
avatar for Robert Pietsch

Robert Pietsch

Head of U.S. Autos, Twitter
CR

Chad Rumminger

Client Partner, Twitter
Driven, Passionate and Experienced consumer marketing, advertising & media professional with over 13 years in the advertising, sales & marketing fields focusing primarily on consumer, sports, film and automotive accounts. Through the professional development years, I have lead and... Read More →
avatar for Sarah Shanfield

Sarah Shanfield

Editorial Mgr Brand Publishing, Hudson Rouge
SS

Scott Steiner

SVP, Group Total Communications Dir, Hudson Rouge


Friday March 13, 2015 11:00am - 12:00pm
Palm Door on Sixth Main Stage 508 E 6th St

11:00am

Next Nature: How Technology Becomes Nature
From stone-axes to mobile phones, throughout history people have given birth to a wide range of technologies. Today, our technological environment has become so complex, omnipresent and autonomous that we start to perceive it as a nature of its own. Yet, despite our deep-rooted relationship with technology, most of us are still relatively unaware of how new technologies are introduced, accepted or discarded within our society. Dr. Van Mensvoort will show how technology becomes nature in seven steps and what engineers, inventors, designers and entrepreneurs can learn from that.

View official listing on sxsw.com

Speakers
avatar for Koert van Mensvoort

Koert van Mensvoort

Dir, Next Nature Network
Dr. Koert van Mensvoort is an artist and philosopher best known for his work on the philosophical concept of Next Nature, which revolves around the idea that our technological environment has become so complex, omnipresent and autonomous that it is best perceived as a nature of its... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon 3 110 E 2nd St

11:00am

ReleaseIt at SXSW: Round 1
Ready to be dazzled? Emceed by Trey Bowles, ReleaseIt at SXSW is a platform for companies to launch their new an innovative product or service in Startup Village. A panel of industry experts including Evan Burfield, Marc Nager and Susan Amat will evaluate which company is most likely to succeed in the marketplace.
The first group of companies to compete include:
CordCruncher
Henderson, NV
A unique elastic sleeve to manage cord length for electronic devices.
retirement plans.
Come back for round two of ReleaseIt at 12:30pm to hear from the second group of finalists and to see the 2015 winner announcement!

View official listing on sxsw.com

Speakers
avatar for Susan Amat

Susan Amat

Founder & CEO, Venture Hive
Dr. Susan Amat is the founder of Venture Hive, an entrepreneurship education company that supports governments and municipalities in developing innovation ecosystems through K-12, university, and incubator/accelerator programs. A serial entrepreneur, she built businesses in the entertainment... Read More →
avatar for Trey Bowles

Trey Bowles

CEO, The Dallas Entrepreneur Center
EB

Evan Burfield

Co-Founder & Co-CEO, 1776
SC

Shauna Causey

VP, EveryMove
avatar for Marc Nager

Marc Nager

CEO, UP Global


Friday March 13, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon B 500 E 4th St

11:00am

Revamping Photoshop for Screen Design
Come join us as we dig into the full and behind-the-scenes story on the revamping of Photoshop for screen design. For the past two years, a small group of designers, researchers, and management has been talking with and reaching out to Photoshop's design users. We listened to the complaints, we smiled at the praise, but most importantly we learned. And with that knowledge we've set into motion a number of responses meant to improve designer workflows. As we weave in and out of this story on how an iconic piece of software is being transformed to meet new demands, we'll share new projects (and perhaps products :) that the team has been working hard on. Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Zorana Gee

Zorana Gee

Sr Photoshop PM, Adobe Systems Inc
Zorana Gee is a Senior Product Manager on the Photoshop team. She has been on the Photoshop team for over 14 years and has been involved with giving direction and scope for a variety of feature areas for both photographers and designers. Zorana has also been instrumental in driving... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon E 110 E 2nd St

11:00am

The Climate Crisis: Challenge & Opportunity
2015 is a critical year for climate action.
The costs of carbon pollution have never been more clear: stronger storms, bigger floods and mudslides, deeper droughts, worsening fires, hotter temperatures, spreading tropical diseases, melting ice and rising seas, all brought on by our reckless pollution of the atmosphere—and yet there is hope.
This December, world leaders will gather in Paris to adopt a new global agreement to solve the climate crisis. Their meeting will take place as prices for clean, renewable electricity continue to plummet, demand for climate action continues to grow and governments take bold action.
In his session, former Vice President Al Gore will discuss the need for climate action, Live Earth: Road to Paris and the way forward for our civilization.

View official listing on sxsw.com

Speakers
avatar for Al Gore

Al Gore

Former VP & Chairman/ Climate Reality Project, The Climate Reality Project
Former Vice President Al Gore is co-founder and chairman of Generation Investment Management. He is a senior partner at Kleiner Perkins Caufield & Byers, and a member of Apple, Inc.'s board of directors. Gore spends the majority of his time as chairman of The Climate Reality Project... Read More →


Friday March 13, 2015 11:00am - 12:00pm
ACC Exhibit Hall 5 Austin Convention Center

11:00am

What Is A Brand Now Anyway?
It used to be so simple. Brands were meant to assure the quality of a product that manufacturers sold and consumers bought. But in the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve now? Digital platforms invite, almost require that producers have voices, hold conversations, build relationships – behave more like people than manufacturers. And now consumers themselves take an active role in shaping the reputation and nature of brands almost in real time. Reputations can be sullied so quickly online, but can they be rebuilt and reformed? We ask three prominent brand marketers to reflect on the big question – how has the digital revolution changed the value and purpose of a brand?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Laura Gordon

Laura Gordon

VP Brand Innovation, 7-Eleven
Laura Gordon is 7-Eleven’s Vice President, Marketing and Brand Innovation. In this role Laura is responsible for the overall development and execution of marketing initiatives for 7-Eleven products and services in the United States and Canada. In addition, Laura leads our efforts... Read More →
avatar for Vinoo Vijay

Vinoo Vijay

Exec VP/Chief Mktg Officer, TD Bank
Vinoo Vijay is Chief Marketing Officer and Head of Corporate and Public Affairs at TD Bank, America’s Most Convenient Bank®. In his role, he is responsible for overseeing all marketing initiatives and branding strategies at TD Bank.
avatar for Russell Wager

Russell Wager

VP Mktg, Mazda
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with more than 25 years of experience, is responsible for print and electronic advertising... Read More →
JW

James Ward

EVP Chief Strategy & Integration Officer, Doner Partners LLC


Friday March 13, 2015 11:00am - 12:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

11:00am

What Marketers Can Learn From Political Campaigns
From the emergence of mass media via Television, political campaigns have used the medium with great effect to build belief in their candidates. From Eisenhower’s patriotic “I like Ike” campaign, to LBJ’s “Daisy Girl” commercial, campaigns used the broad appeal of television to create belief.
Today, technology has democratized conversations and put power into the hands of real people—emphasis on real.
What can Madison Avenue learn from this transformation?
In this panel, we’ll discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions on behalf of the things they care about, brands can create a community of advocates prepared to act on their behalf anytime, anywhere.
Presented By Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Peter Bouchard

Peter Bouchard

Dir of Media, Civis Analytics
Peter Bouchard is Director of Media Analytics at Civis Analytics, the brain behind the media analysis that will drive advertising campaigns and empower clients with the most strategic, innovative and competitive media campaigns across television, digital and mobile screens.
avatar for Rich Mintz

Rich Mintz

Exec VP, Blue State Digital
Rich is Executive Vice President at Blue State Digital, a WPP Group company. He provides executive sponsorship and senior program support to many of BSD’s most significant strategy engagements in the nonprofit, advocacy, and corporate markets. Over his twenty years working in direct... Read More →
avatar for Michelle Mullineaux

Michelle Mullineaux

VP, Marketing, Blue State Digital
Michelle is Vice President of Marketing at Blue State Digital, a creative agency and tech shop that partners with some of the world’s leading brands, campaigns, nonprofits, and cultural institutions to inspire and mobilize people. Over her twenty-year career she has operated at... Read More →
avatar for David Murphy

David Murphy

Pres - US, Team Detroit
David is passionate about inspiring teams to embrace new marketing, media and digital innovations. He has put this passion to work for some of world’s best-known companies, including Ford, Toyota, Land Rover, Coca-Cola Company, Sony, Dell, P&G, Hilton and United Airlines.


Friday March 13, 2015 11:00am - 12:00pm
Trinity Hall Trinity Hall 311 E 5th

11:00am

Designing Your Future with the Connected Car
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
N/A. This workshop is open to all. Roadtrippers, everyday commuters, car hobbyists, and automakers are all invited to attend.
What to Bring:
Please bring an open mind and a willingness to participate in activities.
Vehicles continue to grow smarter and more connected. From cars that interact with our homes and cities to driverless cars that chauffeur us wherever we want to go, the next ten years will see a fundamental shift in the way we engage with our cars and the role they play in our lives.
Magazines and concept videos are beginning to show what this connected future might look like. But as drivers, passengers, and pedestrians, what does the connected car mean for the way we live? What role will the connected car have in the way that we do our work and care for our families? How will it change the great American road trip?
Join frog as we take a user-centered design approach to explore the future of the connected car. In a two-and-a-half-hour workshop, we will discuss the changing relationship we have with cars now, explore the technological changes we might see in the near future, and sketch out a range of concepts and future experiences that the connected car will enable.
Takeaways - This workshop will provide attendees with:
* An overview of the latest in automotive trends and technology
* A range of new connected car concepts focusing on how they will fit into our daily lives
* Experience using the user-centered design approach
* Fun! Through a unique, hands-on and highly creative workshop
Agenda: After spending time up front covering the latest trends in connected car technology (15 minutes) we’ll break into groups to explore and inspire new concepts with user-centered methods and scenario based ideation (60 minutes). After a short break, we’ll spend 45 minutes to bring these concepts to life with various tools including our new Story Board Photo Booth. The last 30 minutes is for team presentations. This will be a fast-paced, hands-on workshop that will give attendees the opportunity to be creative and collaborative.

View official listing on sxsw.com

Speakers
CE

Cobie Everdell

Creative Dir, frog
Cobie is a creative director at frog, a global product design and strategy firm, and has focused his 9-year career on developing exceptional new products and services. His passion centers on leveraging a deep understanding of user needs and workflows to inspire compelling design solutions... Read More →
avatar for Diny Huang

Diny Huang

Program Manager, frog
As a Program Manager in frog's San Francisco studio, Diny has led several digital and physical design programs. She has worked with a variety of Fortune 500 companies, startups, and nonprofits. She brings a passion for getting things done and empathy for the needs of end user while... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St

11:00am

How to Keep Ideas Alive After SXSW
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed to bring.
No matter where you work in marketing—agency, client, vendor, etc.—you leave SXSW with a ton of inspiration and ideas. Unfortunately, very few ideas actually make it all the way from the mere idea stage and into a live campaign. And, the truth is, getting something out the door that is a new, innovative and interesting is often more difficult and expensive than we anticipate. In this workshop, we offer a chance to reflect on and digest some of your SXSW experience by strategizing ways you can sell them in when you get home. For example, we will review scenarios such as a web app, a social campaign, and a cool piece of connected hardware and play through the real-life situations that would help you make them apart of a plan and bring them to market. To make things more fun (and realistic) we’ll break into teams to develop the solutions – then rank each teams outcome with a likelihood of success.

View official listing on sxsw.com

Speakers
avatar for Christian Dodd

Christian Dodd

VP, User Experience Strategy Dir, Cramer-Krasselt
Christian Dodd is fascinated by the way digital tools fundamentally alter the way people communicate with each other, both as individuals and as representatives of businesses and brands. The last 5+ years at C-K have allowed Christian the opportunity to help Porsche attract and communicate... Read More →
avatar for Nicholas Papagiannis

Nicholas Papagiannis

VP Search Dir, Cramer-Krasselt
Nick brings 16 years of digital marketing experience to the table, with a primary focus in search marketing and delivery. Nick has been the beneficiary of a career that began in digital from the get-go. After earning his Business Administration degree from the University of Illinois... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 301-302 110 E 2nd St

11:00am

Psychological Architectures for Persuasive Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
To benefit most from this workshop, you should have an understanding of digital marketing or design, with hands’ on experience.
What to Bring:
All you need is a pen. We’ll provide you with design templates and tools.
The secret behind successful websites is rarely a superficial design feature that you can emulate or plagiarize. Their secret sauce is something deeper; it’s their Psychological Architecture, a winning combination of psychological principles, optimized to influence how people think and behave.

In this session, Brian Cugelman, PhD will show you how Psychological Architectures drive some of the world’ most successful websites, mobile apps, social media, and wearables. You’ll learn how to combine psychological principles into design patterns that work, drawing on scientific and applied evidence, presented in a simple, hands-on way.
This workshop will give you a fresh new perspective on popular Psychological Architectures such as gamification, landing pages, feedback loops, and many others. Brian will help you move past the hype that sometimes surrounds these architectures, and see these patterns for what they are, simply combinations of psychological principles that have been proven to work in some contexts, but have failed in others.
The workshop will empower you to:
-Critically assess popular Psychological Architectures, including gamification, feedback loops, habit formation, landing pages, and more
-Set realistic expectations for persuasive design outcomes
-Learn what to consider when combining and optimizing psychological principles
-Fast-track your next project with Psychological Architecture templates
Timeline:
Participants will enjoy a combination of presentations, followed by participatory group exercises, designed to build new skills in psychological design. Brian will begin the workshop with an introduction to persuasive design, discuss realistic outcome expectations, and teach you how the science of evidence-based design is as simple as cooking. You’ll learn how to combine psychology in ways that can be more effective, but also you’ll understand how digital psychology can backfire when misapplied. After a 15 minute break, the remainder of the workshop will focus on popular Psychological Architectures, which will be reinforced through design templates and interactive group exercises.

View official listing on sxsw.com

Speakers
avatar for Brian Cugelman PhD

Brian Cugelman PhD

Senior Scientist and Director, AlterSpark
Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Salon F 110 E 2nd St

12:00pm

The Crossroads of Should and Must
Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer.
The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should—money, time, age, and the ultimate fear: total vulnerability—and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path.

View official listing on sxsw.com

Speakers
avatar for Elle Luna

Elle Luna

Artist Designer Writer, The Crossroads Of Should And Must
Elle Luna (link: http://elleluna.com) is a designer, painter, and writer. She also runs a textile venture, the Bulan Project (link: http://bulanproject.com), a collaboration with master batik artists in Bali, and has previously worked at international design firm IDEO (http://ideo.com... Read More →


Friday March 13, 2015 12:00pm - 12:20pm
ACC Ballroom G Austin Convention Center

12:30pm

Coaching Fast and Fearlessly

Speakers
avatar for Art Briles

Art Briles

Head Football Coach, Baylor University
Art Briles' restoration of Baylor's football program to an elite national level received an exclamation point in 2013 with a Big 12 Conference title and first-ever BCS bowl berth. Powered by a record-breaking offense (106 school records set or tied) and a veteran Top-30 nationally... Read More →
avatar for Kevin Kelley

Kevin Kelley

Sr Football Head Coach / Athletic Director / Motivational Speaker, Pulaski Academy
138-25-1 record as head coach with 4 state championships in 12 years @ 5A Pulaski Academy in Little Rock, Arkansas.
avatar for George Schroeder

George Schroeder

Natl College Football Writer, USA TODAY
George is a 20-year sports-journalism veteran, with experience as both a reporter and columnist. At USA TODAY Sports, he is a national college football writer, covering the scope of the sport across the country. Previously, he was the lead sports columnist at The Register-Guard in... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

12:30pm

How to Remain Relevant in Today’s Digital Age

Speakers
avatar for Charles Barkley

Charles Barkley

Turner Sports Analyst, Turner Sports Turner Broadcasting
Charles Barkley is in his 15th full season as an NBA studio analyst for TNT’s Emmy® award-winning studio show Inside the NBA. • Barkley won the 2012 Sports Emmy® Award as Outstanding Sports Personality – Studio Analyst • Since 2011, Barkley has served as a studio analyst... Read More →
avatar for Richard Deitsch

Richard Deitsch

Media Reporter, Sports Illustrated
Richard Deitsch is a writer and editor at Sports Illustrated, SI.com and TheMMQB.com. He has covered seven Olympic Games, NCAA championships and Super Bowls, and worked for nearly every division of SI, including the Swimsuit Issue, SI For Women and SI For Kids. His specialties include... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Ballroom D Austin Convention Center

12:30pm

Sport for Development: Affecting Societal Change

Speakers
avatar for Joey Cheek

Joey Cheek

Olympic Athlete, GlideSlope
Originally an inline skater from North Carolina, Joey Cheek quickly mastered the ice and became a world record-setting speed skater. In 2002, at the Salt Lake City Olympics, Cheek won his first ever international medal, a bronze.  Over the next four years he would go on to win more... Read More →
avatar for Matt Geschke

Matt Geschke

Dir, Laureus Sport For Good Foundation
Laureus Sport for Good Foundation USA is led by Matthew Geschke, Director. He manages strategic partnerships and develops Laureus USA's activities. Throughout his career Matt has become a leading voice in the Sport for Development sector. Prior to this role, Matt served as Director... Read More →
avatar for Dave Mingey

Dave Mingey

Pres, Founding Partner, GlideSlope
Dave Mingey is a Founding Partner of GlideSlope, a collective of management advisors focused on the global sports industry. As the company’s President, he leads its mission to guide several of the world's biggest brands looking to increase bottom line results by better leveraging... Read More →
avatar for Paul Teeple

Paul Teeple

Dir, Sport for Dev, Partners of the Americas
Paul Teeple serves as Partners’ Director of Sport for Development and has led the A Ganar program since its founding in 2005. Described as “a youth workforce development program wrapped inside a soccer ball,” A Ganar uses lesson from the field of play to help at-risk youth learn... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

12:30pm

The Changing Face of Action Sports Media

Speakers
avatar for Angel Collinson

Angel Collinson

Professional Athlete, Teton Gravity Research
Like many freeskiers, Angel’s career was cast from a racing background. When Angel narrowly missed the US Ski Team at 18, big mountain skiing became her focus. She won the Freeskiing World Tour her freshman year competing, and repeated the following year, solidifying her place in... Read More →
avatar for Tana Hoffman

Tana Hoffman

Social & Content Mktg Mgr, Teton Gravity Research
Tana is a social media and digital strategist at Teton Gravity Research who focuses on content and influence marketing with the goal of building TGR's fanbase and spurring fan engagement. More than a professional, she's someone who loves good stories.
avatar for Todd Jones

Todd Jones

Founder & CEO, Teton Gravity Research
Todd Jones is a founder and CEO of action sports company Teton Gravity Research, which was founded in 1996. Todd has directed over 30 action sports films, countless hours of television programs and national commercials for brands such as Ford and the North Face.
avatar for Keith Sharman

Keith Sharman

Producer, 60 Minutes / CBS News
Keith Sharman is an award winning producer for 60 Minutes and 60 Minutes Sports who recently produced a profile of snowboard pioneer Jeremy Jones and Teton Gravity Research called 'No Fall Zone.' He also produced a story for 60 Minutes Sports in 2013 on big wave surfer and world record... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Four Seasons San Jacinto 98 San Jacinto Blvd

12:30pm

Building an Army of Brand Advocates
Tech companies may be cutting edge when it comes to technology, but when it comes to mobilizing an army of brand advocates they have much to learn. Join senior executives from Virgin America, Change.org, and World Wildlife Fund to see how some of the world’s most innovative brands are engaging customers in strategic brand advocacy, and cultivating brand evangelists.

View official listing on sxsw.com

Speakers
LC

Luanne Calvert

VP & Chief Mktg Officer, Virgin America
A marketing industry veteran, Luanne has spent 20 years shaping some of the world’s leading brands. As Vice President of Marketing & Communications at Virgin America, Luanne leads the airline’s Brand and Online Marketing, Public Relations, Social Media, In-flight Content and Loyalty... Read More →
AL

Amanda Levy

VP of Biz Dev, Change.org
avatar for Abby Lunardini

Abby Lunardini

VP of Brand Mktg & Comm, Virgin America
avatar for Terry Macko

Terry Macko

SVP of Mktg & Communications, World Wildlife Fund
Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.2 million WWF members in the United States through direct marketing, online initiatives and corporate marketing partnerships.


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

12:30pm

CSS as a Service: Maintaining Style
We often build multiple websites and applications that share the same styles across multiple code bases (style guides/pattern libraries). Maintaining these styles becomes quite a task, and causes increasing frustration overtime. Fortunately it doesn’t have to be this way. Within this talk we’ll cover a service-oriented architecture approach to writing HTML and CSS and keeping our code modular and performant. Geared towards designers and front-end developers, we’ll discuss at how to best structure and write front-end code for maintainability and reuse, as well as how to properly package these styles to be used within different development environments. Consistency shouldn’t take a back seat to maintainability, and this talk covers how to have the best of both worlds.

View official listing on sxsw.com

Speakers
avatar for Shay Howe

Shay Howe

Dir of Prod, Belly
As a designer and front end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. Shay specializes in product design and interface development, specialties in which he regularly writes and speaks about. Currently he is the Director... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon B 110 E 2nd St

12:30pm

Customizable Interactive SVG Graphics for the Web
Static icons are out; animated ones are in. SVG, a relatively new technology is the best you can get when it comes to using scalable assets anywhere. This talk will be aided by a web based SVG icon library where you can upload your own. An interesting way to think about it, would be if you could get a team to upload icons that were currently used in various projects to this cloud-based service, use a web browser to modify, tweak and even animate them. You could then use these assets anywhere - on a mobile app, a smart TV interface, a game or even your personal web page.With introduction of recent HTML5 standards, support for inline SVG and the ability to integrate SVG with CSS, numerous opportunities have opened up to create richer experiences on the web. Our presentation will showcase multiple tricks of the trade including 3D Rotate, Scale, Translation, Skew, Gesture inputs, Data-driven transforms, Geo location, Gradients, Patterns, Filters,Camera movement, Lighting effects and Masks

View official listing on sxsw.com

Speakers
avatar for Devina Coutinho

Devina Coutinho

User Experience Designer, Adobe Systems Inc
I am a User Experience Designer at Adobe Systems working in the web space for the past 3 years. I am responsible for the User Experience of products like Dreamweaver and Inspect. My expertise include information architecture, pattern identification, interaction design, data visualization... Read More →
avatar for Priyanka Herur

Priyanka Herur

Software Engineer, Adobe Systems Inc


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon D 110 E 2nd St

12:30pm

Global Digital Trends for The Luxury Consumer
Luxury marketing continues to hone in on the unique characteristics, behaviors and expectations of luxury buyers, but digital trends are becoming more significant as they emerge at a more consistent rate. This talk will highlight digital luxury advertising tactics for the luxury consumer. Panel speakers include members from our Hudson Rouge advertising agency in Shanghai and New York as well as a member from Hungry Inc. who will showcase thoughtful strategies that cater to new and emerging trends in the luxury market.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Keenan Ellsberry

Keenan Ellsberry

VP Dir of Innovation, Team Detroit LLC d/b/a Hudson Rouge
avatar for Mark Evans

Mark Evans

Creative Strategy Director & Emerging Technologies Lead, Team Detroit/Blue Hive Shanghai
avatar for Chris Milk

Chris Milk

Founder & CEO, Vrse Inc
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge


Friday March 13, 2015 12:30pm - 1:30pm
Palm Door on Sixth Main Stage 508 E 6th St

12:30pm

How to Disrupt Wall St: The Flash Boys Blueprint
Brad Katsuyama, the CEO of America's newest stock market explains the insights and challenges that inspired him to innovate. The markets have lost their way -- catering to exchanges and middlemen. It's IEX's mission to realign them around the core needs of investors and issuers. This is a story told in Michael Lewis' latest best-seller: Flash Boys.

View official listing on sxsw.com

Speakers
avatar for Brad Katsuyama

Brad Katsuyama

CEO, IEX Group Inc
Brad is the CEO, President, and co-founder of IEX – a stock market dedicated to investor protection. IEX is owned by world-class mutual funds, hedge funds, family offices and entrepreneurs such as Jim Clark and Steve Wynn, and recently raised VC funding from Spark Capital and Bain... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 5-6 110 E 2nd St

12:30pm

New Social Networks Are Changing Entire Industries
Facebook. LinkedIn. Twitter. They’re household social channels we’ve experimented with and grown accustomed to over the years. But what would happen if social entrepreneurs fueled by hundreds of millions in capital applied social principles to entire industries? And what would that mean to the brands trying to have more direct conversations with the customers and prospects? It would represent a monumental shift in the social industry. And it’s happening.
More than $1 billion has been invested in the networks that are defining and capturing millions of professionals in entire industries – education, healthcare, technology, architecture/design, and many others. They’re connecting buyers and sellers in more direct ways, fostering direct conversations between users, and reshaping how brands think about reaching and engaging with their users. It’s the great unbundling of social and it's happening now.
Presented by SpiceWorks

View official listing on sxsw.com

Speakers
CD

Carmel DeAmicis

Social Media Journalist, GigaOM
Carmel DeAmicis is all about that Face...book, that is. She covers social media and the consumer web for Gigaom and gets her kicks annoying poor Uber PR people.
avatar for Nate Gross

Nate Gross

Co-Founder, Doximity
Dr. Nate Gross is the co-founder of Doximity, the leading physician network used by more than 50% of US doctors. He is also co-founder of Rock Health, the seed accelerator for health startups. He holds an M.D. from Emory University School of Medicine and an M.B.A. from Harvard Business... Read More →
avatar for Jay Hallberg

Jay Hallberg

Co-Founder & CEO, Spiceworks
In 2006, Jay Hallberg co-founded Spiceworks, which has grown into the professional social network for the IT industry. With more than 5 million IT professionals using Spiceworks, it’s transforming how over $1 trillion worth of technology products and services are managed, marketed... Read More →
avatar for Manish Kothari

Manish Kothari

GM Platform, Edmodo
Manish Kothari is General Manager for Platform at Edmodo. Used by over 60% of US teachers, and in over 300,000 schools worldwide, Edmodo is the world's leading and largest collaborative learning platform for kindergarten through 12th grade (K12) teachers, students & parents.


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 7 110 E 2nd St

12:30pm

ReleaseIt at SXSW
Ready to be dazzled? Emceed by Trey Bowles, ReleaseIt at SXSW is a platform for companies to launch their new an innovative product or service in Startup Village. A panel of industry experts including Evan Burfield, Marc Nager and Susan Amat will evaluate which company is most likely to succeed in the marketplace.
Join us for round two of this competition and hear from this new group of finalists:
Homage
Tel Aviv, ISRAEL
Users create a video with their own dynamic emoticons.
Palate Smart Grill
San Francisco, CA
A countertop electric grill with precision-temperature control via an iPad app.
Ridgewing Guitar
New Boston, NH
A unique combination of instantly-interchangeable modules for a custom guitar.
Ship.io
San Francisco, CA
A cloud platform for continuous delivery of native iOS and Android mobile apps.
Supper
New York, NY
A web and Spotify app that delivers playlists selected by famed chefs.
At the end of this session, the 2015 ReleaseIt at SXSW winner will be announced.

View official listing on sxsw.com

Speakers
avatar for Susan Amat

Susan Amat

Founder & CEO, Venture Hive
Dr. Susan Amat is the founder of Venture Hive, an entrepreneurship education company that supports governments and municipalities in developing innovation ecosystems through K-12, university, and incubator/accelerator programs. A serial entrepreneur, she built businesses in the entertainment... Read More →
avatar for Trey Bowles

Trey Bowles

CEO, The Dallas Entrepreneur Center
EB

Evan Burfield

Co-Founder & Co-CEO, 1776
SC

Shauna Causey

VP, EveryMove
avatar for Marc Nager

Marc Nager

CEO, UP Global


Friday March 13, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon B 500 E 4th St

12:30pm

The Art and Science of Shareability
Join Dao Nguyen, BuzzFeed's Publisher to learn how the site uses art and science to understand shareability, distribution and how to integrate strategic data-driven research to grow audiences online.

View official listing on sxsw.com

Speakers
avatar for Dao Nguyen

Dao Nguyen

Publisher, BuzzFeed
Dao Nguyen is BuzzFeed’s Publisher overseeing the company’s technology, product, data and publishing platform. Prior to BuzzFeed, Nguyen was Director of Product Management at FINS.com, a Dow Jones venture. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

12:30pm

The Internet: F@#% Free Speech, F@#% Fair Use
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In a world where patent and copyright trolls, trademark bullies, fraudsters, and IP and domain squatters abound, what can you do to protect your Internet business? Attendees will gain insight into the mindset and goals of these quasi-villains and learn practical advice and strategies for successfully battling with them – or avoiding them altogether.
The presentation will include an overview of the legal framework that allows trolls/bullies/fraudsters/squatters to thrive; case studies and war stories demonstrating how they might brutalize your company; and effective ways you can avoid and defend against them. Learn how to avoid making your company a target; identify the pressure points of the “bad guys”; and when it makes sense for your company to adopt the tactics of the “enemy.”

View official listing on sxsw.com

Speakers
avatar for Sarah Feingold

Sarah Feingold

Counsel, Etsy
Born an artist, Sarah decided the best way to protect creative folk like herself was to become an attorney.
avatar for David Wong

David Wong

Atty, Barnes & Thornburg LLP
David is a partner with Barnes & Thornburg LLP where he is a member of the Intellectual Property Department and Chairman of the Internet and Technology Law Group. His practice focuses on Internet law, technology, media, intellectual property counseling, risk management, prosecution... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 404 110 E 2nd St

12:30pm

The Myth of Reducing Friction in Your Product
As a general rule, we want to make things easier, faster, and more enjoyable for people using our products. We try to minimize steps, streamline flows, and reduce the amount of decision making for people. But are there times where adding friction to an experience can help the product experience
In this talk, we’ll discuss how adding the right type of friction can help users better understand your product and want to build a long-term relationship with you.
We’ll provide a case study about Lumosity and tell you about the 3 principles, or points of friction, that have helped us establish long-term relationships with our users. We’ll also introduce 3 questions that you can use as a guide to strike the right balance between ease and understanding.

View official listing on sxsw.com

Speakers
avatar for Sushmita Subramanian

Sushmita Subramanian

Dir Prod Design, Lumos Labs Inc
Sushmita Subramanian is the Director of Product Design at Lumosity, a brain training and neuroscience company. At Lumosity, Sushmita has led our mobile UX, including redesigning Lumosity Mobile for iPhone and launching Lumosity for iPad, which have both reached #1 in Education in... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon A 110 E 2nd St

12:30pm

Using Data to Create Rich User Experiences
Consumers are leaving a trail of data signals online as they engage with brands, consider, shop and buy them: brand goods and services. These data trails, when combined with analytics and behavioral science, can help create rich, relevant experiences that deliver value to the consumer and drive conversion to brands. However, to generate these insights and deliver relevant experiences, brands and agencies must open up to a new model of co-creation.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Mike Baker

Mike Baker

Co-founder Pres & CEO, DataXu
Mike is a regularly published thought leader, and frequently speaks at business and marketing events, sharing his passion for data-driven marketing and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering... Read More →
avatar for Subu Desaraju

Subu Desaraju

SVP Integrated Mktg, Team Detroit
Subu Desaraju is an accomplished digital marketing executive with over 16 years of industry experience. He has led digital program strategy and analytics for Fortune 500 clients across verticals. Subu specializes in developing transformational marketing initiatives that deliver positive... Read More →
avatar for Scott Lange

Scott Lange

Group Creative Dir Midwest, Google
I currently work for The Zoo at Google, as the Midwest Creative Lead. I earned a Bachelors of Fine Arts in Graphic Design from the College for Creative Studies in Detroit, Michigan.
avatar for Andrew Martin

Andrew Martin

VP Planning Dir, Team Detroit
I currently work at Team Detroit as Planning Director on the Ford brand in the US, where this year’s highlights include launching a new Mustang around the globe, thinking through the future of Mobility, and helping guide the real-time marketing efforts in our Content Studio.


Friday March 13, 2015 12:30pm - 1:30pm
Trinity Hall Trinity Hall 311 E 5th

12:30pm

You Are Not A Product: The Ello Revolution
There's a disturbing subtext to the message that “the only way to make money on the internet is to sell advertising”. It produces a nihilistic assumption that it's not worth the effort to try something new. In other words: give up kid, life is over, you've lost before you’ve begun.
Have the big ad-driven social networks already convinced us that advertising and the buying and selling of personal data are the only ways to sustain a digital business?
Paul believes that we are living at a pivotal period of the Internet, one that is teaching us both what’s right and great about it — and what’s gone horribly wrong. What we do with this knowledge going forward is what has inspired Ello: an ad-free social network that is lighting a revolution for a cleaner digital world.
In this session, Paul will discuss the importance of imagining a better world. Attendees will walk away with actionable steps towards building a profitable business that stays true to its roots.

View official listing on sxsw.com

Speakers
avatar for Paul Budnitz

Paul Budnitz

CEO Founder, ELLO
Paul Budnitz owns and runs Budnitz Bicycles, a luxury bicycle company, Ello, a social network, and is well known as the founder of Kidrobot, the world's premiere creator of art toys, fashion apparel and accessories. Budnitz is also an author of several books, exhibits as a photographer... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

12:30pm

Your Laws, Your Data: Making Government More Open
Two decades ago, Congress began publishing some of its activities online, revolutionizing access to essential public information. The system was called THOMAS, after our third president. Managed by the Library of Congress, it aimed to serve as a central hub to find bills and resolutions, the Congressional Record, committee reports, treaties and so on. States and municipalities followed suit, building out data sets that are essential to a large variety of applications and services.
While technology has changed a lot since the mid 1990s, the quality of data coming from Congress and other branches of government has not kept up.
Creating a more open and comprehensive system of public data -- not only from Congress, but throughout government -- would make a variety of powerful new applications possible.
Join us for a discussion of how better data can empower citizen activists and public interest groups to make government more accountable, and more responsive.

View official listing on sxsw.com

Speakers
avatar for Molly Bohmer

Molly Bohmer

Data Curator, Cato Institute
Molly Bohmer is the Data Curator at the Cato Institute where she manages the Deepbills Project and researches policy issues surrounding government transparency and data. She also works with the Congressional Data Coalition to promote the release of data in the legislative branch... Read More →
avatar for Daniel Schuman

Daniel Schuman

Policy Dir, Citizens for Responsibility and Ethics in Washington
Daniel Schuman works at the intersections of law, policy, and technology as policy director for Citizens for Responsibility and Ethics in Washington (CREW), a non-profit organization devoted to government transparency and accountability with a special emphasis on government ethics... Read More →
avatar for Molly Schwartz

Molly Schwartz

Assoc Fellow, R Street Institute
Molly Schwartz is a Fulbright scholar conducting research at the Aalto University of Art, Design and Architecture and experimenting with user-centered design concepts at the National Library of Finland. Molly has been an analyst at the U.S. Department of State and is currently a policy... Read More →
avatar for Rebecca Williams

Rebecca Williams

Policy Analyst, Data.gov
Rebecca Williams is the Senior Engagement Liaison for Data.gov building out the federal open data infrastructure and facilitating community engagement. Prior to joining the Data.gov team, Rebecca worked with the Sunlight Foundation on advocating open data best practices to local governments... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 10AB Austin Convention Center

12:30pm

Helping Hands in the Global Village

Speakers
TF

Troy Farnsworth CP, FAAOP

VP, UEPP, Hanger Clinic
TF

Troy Farnsworth

Vice President, Upper Extremity Prosthetics Program, Hanger Clinic
JS

Jonathan Schull

Founder & Research Scientist, Enable Community Foundation And RIT


Friday March 13, 2015 12:30pm - 2:00pm
Long Center West Pincer Lounge 701 W Riverside Dr

1:00pm

Agency: Starting a Creative Firm in a Digital Age
As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own – the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.
While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook – giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace.
This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.
Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.

View official listing on sxsw.com

Speakers
RW

Rick Webb

Venture Partner, Quotidian Ventures


Friday March 13, 2015 1:00pm - 1:20pm
ACC Ballroom G Austin Convention Center

1:30pm

Maker Pro
Maker Pro is a book of essays by more than a dozen prominent and up-and-coming professional makers (Maker Pros). Each essay includes advice and stories on topics such as starting a kit-making business, taking a hardware project open-source, and plenty of encouragement to "quit your day job." This book is a reference for anyone who dreams of turning a hobby into a small business, and features stories from well-known professional makers; it will turn aspiration into inspiration.

View official listing on sxsw.com

Speakers
avatar for Mitch Altman

Mitch Altman

CEO, Cornfield Electronics
Mitch Altman is a San Francisco-based hacker and inventor, best known for inventing TV-B-Gone remote controls, a keychain that turns off TVs in public places, he was also co-founder of 3ware (a SillyValley RAID controller company), did pioneering work in Virtual Reality at VPL Research... Read More →


Friday March 13, 2015 1:30pm - 1:50pm
ACC Ballroom G Austin Convention Center

2:00pm

Ain't It Cool with Harry Knowles Session

Speakers
avatar for Elizabeth Buckley

Elizabeth Buckley

Producer/Media Consultant, Ain't It Cool News
With a passion for storytelling, Peabody and Emmy award-winning filmmaker Elizabeth (Betty) Buckley brings her diverse background in film, television, new media, and sales to her current role of producer and media consultant. A background rooted in television commercials informed... Read More →
JG

Jaime Gallagher

Producer, Ain't It Cool Productions
Jaime Gallagher is a producer, actress and casting director. In 2014, she produced the avant-garde horror short film, "Not Well," starring Erin Cummings and, "King Ripple," starring Keith Stanfield. Jaime was also a co-producer on the psychological horror short, "Kadence," and enjoyed... Read More →
BH

Brett Hart

Dir/Producer, Ain't It Cool Productions
Emmy Award-winning writer/director Brett A. Hart started his journey making films as early as 11 years old. By high school, he had already found his mentor in director Richard Franklin, Psycho II/Cloak & Dagger, and was quickly taken under his wing and taught the mechanics of feature... Read More →
HK

Harry Knowles

Actor/Producer, Ain't It Cool Productions
In February of 1996, Knowles launched the website, www.aintitcool.com, which would eventually become the one and only, "Ain't It Cool News." Due to the enormous popularity of the website, Harry has been sought after by countless mainstream media, including magazines, newspapers and... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
ACC Room 17B Austin Convention Center

2:00pm

Millennials and Sports: Reaching Next Gen Fans

Speakers
avatar for Peter Kafka

Peter Kafka

Sr Editor, Re/Code
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. He made the digital leap to Forbes.com in 2005. He may have been the first national business reporter to interview Steve “Stone Cold Steve Austin” Williams.
PM

Patrick McAfee

NFL All-Pro Kicker & Punter, Indianapolis Colts
PM

Pat McAfee

NFL All-Pro Punter, Indianapolis Colts
avatar for Perkins Miller

Perkins Miller

Chief Digital Officer/NFL Media, National Football League
Perkins Miller is the Chief Digital Officer for the National Football League. In this role, Perkins oversees all digital media activities for the NFL’s media operations, including NFL.com, NFL Mobile, NFL Now, and NFL Fantasy as well as League-wide club digital platforms. Additionally... Read More →
avatar for Eric Weinberger

Eric Weinberger

Exec Producer, NFL Network
Media executive Eric Weinberger was named NFL Network’s first ever Executive Producer by NFL Network EVP and CEO Steve Bornstein, a position he currently holds to this day. He is a TV executive with vast experience in live studio shows, awards and event shows, games and all aspects... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

2:00pm

An Experiential Campaign for The Modern World
Lincoln Black Label is a pivotal part of the Lincoln transformation. Our Black Label at Home program gives luxury travelers the opportunity to be immersed in all of our Black Label themes through real experiences in high-end properties across the nation. This presentation gives a behind the scenes look at what it takes for a brand to have the courage to experiment with a traditional experiential program in the digital world.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
JF

Juliette Ferrara

VP, Planning Dir, Team Detroit LLC d/b/a Hudson Rouge
While Juliette's career in advertising began like many others, as a traffic coordinator at a local agency, her professional life began long before that. Working as a dance instructor and performer for most of her life, Juliette has a genuine love of art and music. After graduating... Read More →
avatar for Monique Frumberg

Monique Frumberg

SVP Group BCA Dir, Hudson Rouge
avatar for Scott Hanson

Scott Hanson

Sr Copywriter, Team Detroit LLC d/b/a Hudson Rouge
avatar for Benjamin Milligan

Benjamin Milligan

Sr Dir Marketing Solutions, Condé Nast Media Group
With a wealth of experience in key positions within the media and publishing industries, Ben has been honing his creative mind and strategic marketing skills since before he graduated from New York University. While achieving his BA in urban planning and architecture, Ben was already... Read More →
DR

David Rivers

Mktg Communications Mgr, Lincoln Motor Company
DR

Dave Rivers

Mktg Communications Mgr, Lincoln Motor Company


Friday March 13, 2015 2:00pm - 3:00pm
Palm Door on Sixth Main Stage 508 E 6th St

2:00pm

Content Marketing vs Don Draper: The End Of Ads
From branded entertainment and viral video to native advertising and social media presence, the real innovation, creative energy and money in digital marketing seems headed away from traditional advertising. It is all about content now. Brands are publishers, entertainers, resources. Sponsors don’t interrupt digital media experiences; they help build and enhance them. They need to reach out to niche audiences in countless smaller channels with custom content that is relevant to that consumer. So, is advertising as we know it a relic of 20th century mass media? Is there still room for the big idea in this world of fragmented, personalized experiences? Is Don Draper obsolete?
Presented by Media Post

View official listing on sxsw.com

Speakers
LB

Linda Boff

Global Exec Dir Brand Mktg, GE Corporate
Boff is responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising... Read More →
avatar for Maya Kosovalic

Maya Kosovalic

Head of Media and Digital Communications, L'Oreal
Maya Kosovalic is the Head of Media and Digital Communications for L’Oréal Travel Retail Americas. She has 9 years of marketing experience at L’Oréal in brand management and traditional and digital media for both luxury and mass brands. Today, Maya is charged with developing... Read More →
avatar for Stephanie Losee

Stephanie Losee

Managing Editor, Dell
avatar for Jamie Reilly

Jamie Reilly

Chief Creative Officer, Kastner And Partners
Jamie Reilly, Chief Creative Officer at Kastner & Partners


Friday March 13, 2015 2:00pm - 3:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

2:00pm

Curious Bridges: How Designers Grow the Future
One of design's most fundamental tasks is to help people deal with change. Designers stand between revolutions and everyday experience. They interpret scientific and technological innovations so they can be assimilated into life, bridging design, architecture, art, and culture. Investigate design’s ever-increasing influence with Paola Antonelli, Senior Curator of Architecture and Design at MoMA.

View official listing on sxsw.com

Speakers
avatar for Paola Antonelli

Paola Antonelli

Senior Curator, The Museum of Modern Art
Paola Antonelli joined The Museum of Modern Art in 1994 and is a Senior Curator in the Departmentof Architecture & Design, as well as MoMA’s founding Director of Research & Development. Her first exhibition for MoMA, Mutant Materials in Contemporary Design (1995), was followed by... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
ACC Exhibit Hall 5 Austin Convention Center

2:00pm

Failure as a Creative Catalyst
It is often said that change is good but the reality is change is scary especially when the change is taking a brand new job or working on a new creative project in an area that you’ve never worked in before. It can be even harder when everything doesn’t go as planned and you encounter challenges, set backs or even failure on your new project.
In this session established designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe and building his first iOS app, Brush, and the challenges he encountered along the way. Erik’s goal for Brush was to let designers extend their creativity and engage them to play more but the app development process wasn’t always fun or smooth. When he ran into set backs, solutions didn’t always appear right away. Ultimately the journey of getting through all the set backs led Erik to discovering new solutions and launching a truly delightful app.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Erik Natzke

Erik Natzke

Principal Designer, Adobe Systems Inc
Erik Natzke, artist, designer, and programmer, creates and gives material substance to his ideas through immaterial computer code.


Friday March 13, 2015 2:00pm - 3:00pm
JW Marriott Salon E 110 E 2nd St

2:00pm

McDonald’s Pitch Session: Restaurant Experience
The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
We believe the restaurant experience is ready for a change. Customers deserve more. Technology can enable more. And McDonald’s is aiming to turn the restaurant experience on its head. This is not about tweeting, ordering online or Wi-Fi connectivity. This is about truly reinventing the traditional dining experience. We are talking about multiple screens, proximity technology, personalization and even smart packaging.
What if your whole experience with McDonald’s was customized just for you? Imagine walking into the restaurant, the crew immediately recognizing who you are, knowing your favorite order and charging your account – without needing to open your wallet. And how about the dining area? We want to
harness proximity technology, multiple screens and mobile devices to make the restaurant of the future a reality.
While it’s still early in the transformation for the restaurant of the future, McDonald’s is charging ahead, working with new ideas and technologies to enhance the customer experience in restaurants. Be part of this transformation.
If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.
Rules and Guidelines: http://mcd-sxswstartups.tumblr.com

View official listing on sxsw.com

Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon D 500 E 4th St

2:00pm

Visual Storytelling: The Power of Design + Data
In a world of hyper-connectivity and fragmented communication consumption, our ever-increasing volume of big data is only useful if it drives insights that are comprehended. And that is, to a great extent, dependent on how well they’re visualized.
This panel will look at Design as a powerful visual storytelling tool to craft clear, entertaining and emotionally engaging narratives told via graphics rather than print, when faced with complicated data-driven stories to tell. Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Michele Silvestri

Michele Silvestri

EVP Global Design Dir, Team Detroit
Michele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,500-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for all of their clients’ brands, including... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Trinity Hall Trinity Hall 311 E 5th

3:00pm

Hacker, Maker, Teacher, Thief
What does the industry need to do today (not tomorrow) to stay valuable and relevant? Is digital collaboration the death of idea ownership? What the hell do clients know about great advertising? How can copying make you more original? I feel connected, but do I feel more human? Should we make things people want rather than make people want things? How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising’s next generation.

View official listing on sxsw.com

Speakers
avatar for James Stewart

James Stewart

Founder/Chief Creative, Geneva Film Company
James Stewart is a commercial director and founder of Geneva Film Co. in Toronto, Canada. Stewart’s work is notably in live action, VFX, stop-motion and CG animation on platforms ranging from mobile to giant screen including gesture control and VR. He is the co-author of the Creative... Read More →


Friday March 13, 2015 3:00pm - 3:20pm
ACC Ballroom G Austin Convention Center

3:30pm

Trusted Filters and the Rise of Data Loyalty
There is so much information in the universe—too much to know—for one person to experience even a small fraction of it first hand. We have always trusted those around us to help filter and synthesize input to make sense of it.
As computer mediated communication rises, are we losing the human touch when it comes to trust? Are we becoming increasingly loyal to the systems that hold our data, dependent on them to use algorithmic—rather than altruistic—trusted filters?

View official listing on sxsw.com

Speakers
avatar for Jason CranfordTeague

Jason CranfordTeague

SR Creative Director, Capital One
As a long standing leader in the Web design community, Jason is well know for being able to explain complex technical concepts to non-technical audiences. He has been watching the ways in which we are forming new eco-systems of trust in the computer mediated mediums that permeate... Read More →


Friday March 13, 2015 3:30pm - 3:45pm
ACC Ballroom C Austin Convention Center

3:30pm

Egg Hunt: The History of Easter Eggs in Games

Speakers
avatar for Juuso Myllyrinne

Juuso Myllyrinne

Global Director of Strategy, TBWA
Juuso Myllyrinne has made a career in making things not only worth talking about, but which are also genuine business drivers. He's a manager with significant experience from conventional brand planning, digital strategy, product management, broadcast media and leading successful... Read More →
MM

Matias Myllyrinne

CEO, Remedy Games
A games industry professional, with a passion for main stream entertainment and building intellectual property.


Friday March 13, 2015 3:30pm - 4:30pm
Long Center Kodosky 701 W Riverside Dr

3:30pm

Filmmaking Cues from Top Sports Cinematographers

Speakers
SC

Skip Clark

Dir, Photography, Fox Sports
I've been in the broadcast television business since I was in high school. I started at a small local station in Mansfield, OH, in 1994 and made my way to network news, NBC News and ABC News. While working for NBC News, ABC News, and then moving on to Fox Sports and ESPN, I spent... Read More →
avatar for Al Francesco

Al Francesco

Dir, Cinematography, NFL Films
17 years in the field, but I grew up in the business, my mother and sister are both Make-up/Hair Artists. I used to sweep hair off floors and deliver the mail to the set. I literally learned from the bottom (floor) up. Capturing images for sports documentaries, where the action only... Read More →
avatar for Brian Schulz

Brian Schulz

Cinematographer & Producer, Major League Baseball
Brian is a national Emmy Award recipient and three-time New York Emmy Award winning cinematographer and producer. A veteran of dynamic branded content campaigns, of special note is his sixteen-year career with Major League Baseball Productions.
avatar for John Tipton

John Tipton

Dir, Photography, Major League Baseball
John had been shooting documentaries and commercials for 20 years. His broadcast clients include HBO, CBS, ESPN, and NBC, to name a few. For the last seven years, John has had a critical role in shaping HBO Sports’ series, 24/7, which documents days in the lives of athletes in boxing... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Four Seasons San Jacinto 98 San Jacinto Blvd

3:30pm

Making to Manufacturing

Speakers
avatar for Marc Boudria

Marc Boudria

Lead Solutions Eng, Chaotic Moon Studios
From software to hardware to mobile and beyond, Marc Boudria is the man with all the answers. Marc is a lifelong technologist who's spent the last 20 years building, supporting, and deploying tech in all its forms to the enterprise.
avatar for Rob Faludi

Rob Faludi

Chief Innovator, Digi International
Robert Faludi is the Chief Innovator at Digi International. His job is forging strong connections with the maker community, uncovering new innovation methodologies, supporting outstanding new work, and creating prototypes to spur new product development. Faludi also works as a professor... Read More →
avatar for Peter Li

Peter Li

CEO, Atlas
avatar for Nathan Siedle

Nathan Siedle

CEO, SparkFun
Checkout my talk on why patents are killing innovation! http://schedule.sxsw.com/2015/events/event_IAP40665
avatar for Peter Vancorenland

Peter Vancorenland

VP of loT Solutions, Silicon Labs
Peter Vancorenland, Vice President of the IoT Solutions team, joined Silicon Labs in 2002 as a Circuit Design Engineer where he worked on a variety of wireless products from cell phone transceivers to FM and TV tuners. After two years as Vice President of Engineering working on Timing... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Long Center West Pincer Lounge 701 W Riverside Dr

3:30pm

The Athlete Slash Entrepreneur

Speakers
avatar for Israel Idonije

Israel Idonije

CEO & Founder, Athlitacomics
Israel Idonije, an 11-year NFL veteran, is the founder and CEO of Athlitacomics (www.athlitacomics.com), the first company to offer a high-level blend of comic content, merchandise, and properties that showcase professional athletics and super-heroic mythology. Idonije's entertainment... Read More →
avatar for Mike Kafka

Mike Kafka

Founder & CEO, Roo Outdoor
Mike Kafka is a professional quarterback in the NFL and Founder/CEO of Roo Outdoor, an active lifestyle brand specializing in outdoor gear and performance apparel. Mike graduated from Northwestern University with a BA in communications. During his final year at Northwestern, Mike... Read More →
avatar for Linda Lacina

Linda Lacina

Special Reports Editor, Entrepreneur


Friday March 13, 2015 3:30pm - 4:30pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

3:30pm

USA/Europe Co-Production and Funding Opportunities

Speakers
TK

Truls Kontny

Head of Film Commission, Norway Film Commission
Head of Commission Film Commission Norway - January 2009 – Present (5 years 7 months)
avatar for Ingrid Rudefors

Ingrid Rudefors

Film Commissioner, Film Region Stockholm Mälardalen
Ingrid Rudefors works as film-commissioner for Film Region Stockholm Mälardalen. With her colleagues from the other film-commissions, she also operates the national film commission Sweden Film Commission.
MS

Mikael Svensson

Certified Film Commissioner, Oresund Film Commission


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 17B Austin Convention Center

3:30pm

And While We Are Asking, Is Media Dead Too?
A century-old media model is broken. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media are scrambling for a small share of a pie that is being diffused among countless startups and legacy media brands. There just isn’t enough ad money to sustain content. Publishers desperately grasp onto business models that ignore old ethical boundaries and bend to advertiser will and in the process trade away their core value proposition to audiences. Is there a future for the media business in all of this? What is the sustainable path forward?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Bob Garfield

Bob Garfield

Columnist/NPR Host, MediaPost Communications
Bob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His bi-weekly column... Read More →
avatar for Meredith Kopit Levien

Meredith Kopit Levien

EVP of Advertising, The New York Times
ES

Eamonn Store

CEO, Guardian Us


Friday March 13, 2015 3:30pm - 4:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

3:30pm

Behind the Social at PBS' Largest Content Provider
Calling all armchair appraisers and Cumberfans! Find out how Antiques Roadshow, Masterpiece, American Experience and The World - some of public media's most popular TV and radio shows - create unique and sharable social media content with a fraction of the budget and staff of the for-profit networks.
This panel feeds a combined 1.5 million fans on Facebook and Twitter every day. But how do you keep your brand on people's minds when you're not on the air year-round? How do you make Faberge interesting to someone who loves folk art? How do you promote Downton Abbey when you don't have the legal rights to use a photo of... oh wait, we can't use their name either.
By now we know social media best practices: Post regularly! Show your personality! Engage with fans! We'll dig deeper than that. We want to bring you behind the curtain and share our tips for producing quality content on a public media budget. Use #WGBHSocial to send us questions!

View official listing on sxsw.com

Speakers
avatar for Hannah Auerbach

Hannah Auerbach

Account Exec, Antiques Roadshow PBS
Hannah Auerbach is an account executive in national marketing and promotions for Antiques Roadshow on PBS. Hannah leads and manages all of Antiques Roadshow's social media accounts. Just shy of its 20th anniversary, the series is equal parts history lesson and treasure hunt and is... Read More →
avatar for Molly Jacobs

Molly Jacobs

Sr Producer/Digital Content/Strategy, American Experience — PBS
avatar for Tory Starr

Tory Starr

Social Media Producer, PRI's The World
Tory joined the PRI's The World newsroom in September 2012 as the program’s first social media producer, responsible for program’s social properties with a focus on the show’s SafeMode and Human Needs beats.
avatar for Olivia Wong

Olivia Wong

Sr Account Exec, Natl Mktg, MASTERPIECE/WGBH
Olivia Wong is a Senior Account Executive at WGBH National Marketing, responsible for publicity and brand strategy for the PBS MASTERPIECE television series, as well as launching and leading the series' social media presence since 2008. Prior to joining MASTERPIECE in 2004, Wong worked... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 7 110 E 2nd St

3:30pm

Brand and Deliver: Creating Custom Branded Content
These days, it seems like every production pro out there is creating custom branded content—whether for their own brand or for another company. But nobody makes it better – or funnier – than the folks at leading comedy website CollegeHumor.
Two often at the helm of CollegeHumor's branded content efforts – Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) – will team up for a discussion exploring how to navigate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities.

View official listing on sxsw.com

Speakers
SG

Spencer Griffin

VP, Big Breakfast
Spencer Griffin is the Vice President of Big Breakfast, the studio behind all Electus Digital video content. In this role, Spencer oversees production of long-form, original, and branded content for CollegeHumor, Dorkly, DumbDumb, and WatchLOUD. Before joining CollegeHumor, his production... Read More →
LS

Luke Simmons

Creative Dir, CollegeHumor/Electus Digital
Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writing of all branded content—including articles, videos, and interactive programs—across... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

3:30pm

Brands as the New Medicis in Art's Digital Age
The Medici family takes much responsibility for stimulating the prolific art movement of the Renaissance. They have earned eternal recognition for doing so, but notably got out of the way to let the artists create their art. Brands today often try too hard to embed themselves into the artistic process, when they should instead take a cue from the Medici family and earn due recognition ("brand awareness" in modern terms) for letting the artists create on their own terms.
Don Meek from Talenthouse will lead a collaborative conversation about the role that brands are playing in today's world where creativity and commerce collide.

View official listing on sxsw.com

Speakers
avatar for Don Meek

Don Meek

Chief Commercial Officer, Talenthouse
From creating the U.S. Open of Surfing in 1994 to launching television channels around the world, from pioneering some of the earliest on-line video advertising products to working with some of the most advanced technology companies in the market, Don Meek has been at the forefront... Read More →
AP

Amos Pizzey

Co-CEO, Talenthouse Inc
avatar for Emma Trant

Emma Trant

VP of Client Svcs and Community Mktg, Talenthouse
I'm Emma and am the VP Client Services and Community Marketing for Talenthouse.


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 402-403 110 E 2nd St

3:30pm

Commercial Threats to Freedom of Speech Online
Globally, there has been much attention paid to the threat that government entities may pose to individuals’ rights to speak and share information freely. However, far less attention has been placed on the role that bad acting companies and other commercial interests play in trying to squelch or suppress public statements and expressions online. From corporations suing respected journalists and news media for speech that they claim is libelous, to bad businesses suing users of online review sites for negative reviews, more and more often, people are finding their freedom of speech threatened online.
This panel of experts will discuss the current commercial threats to freedom of speech online and the possible solutions to this growing issue.

View official listing on sxsw.com

Speakers
avatar for Amy Austin

Amy Austin

Publisher, Washington City Paper
Amy Austin, is the Publisher of Washington City Paper, an influential and award-winning alternative news media company in Washington DC. She is passionate about City Paper's work and dedication to creating well-reported and relevant local news and features and it's ability to serve... Read More →
avatar for Paul Alan Levy

Paul Alan Levy

Atty, Public Citizen Litigation Group
Paul Alan Levy is an attorney with the Public Citizen Litigation Group, a public interest law firm that is a division of the consumer advocacy organization Public Citizen. After clerking for Hon. Wade H. McCree, Jr. (United States Court of Appeals, Sixth Circuit) and being Special... Read More →
EM

Evan Mascagni

Policy Dir, Public Participation Project
Evan Mascagni graduated, summa cum laude, from the University of the District of Columbia, David A. Clarke School of Law in 2011. While in law school, Mascagni was Editor-in-Chief of the UDC Law Review, was awarded the Women’s Bar Association 2010 Founders Fellowship, and was awarded... Read More →
avatar for Laura Prather

Laura Prather

Lawyer, Haynes and Boone LLP
Laura Lee Prather is a partner in the Litigation Practice Group in the Austin office of Haynes and Boone, LLP. Laura focuses her practice on First Amendment, intellectual property and media and entertainment litigation and appeals. She has significant government relations experience... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 10AB Austin Convention Center

3:30pm

Decoding Gender Diversity in Tech
The shortage of women in tech is no secret. The industry has fewer female executives and founders than almost any other. Why the disparity? Many people attribute it to a ‘brogrammer’ culture that discourages aspiring female engineers, a failure to expose girls to careers in STEM, and an absence of role models. How can companies fix the gap? Are changing tactics, job postings, or even their cultures enough? Join Darrell Silver, CEO of Thinkful; Alexa Scordato, Director of Product Marketing at Stack Exchange; and Savannah Peterson, Global Community Manager at Shapeways for a lively debate about this issue and the strategies they’re employing to solve the divide.

View official listing on sxsw.com

Speakers
CH

Carolina Huaranca

Natl Clubs Dir, Girls Who Code
A first-generation Peruvian-American from New York City, Carolina Huaranca is a leader in the tech and education sectors, bringing more than 10 years of mission-driven career experience to her role as the National Clubs Director for Girls Who Code, a non-profit organization working... Read More →
avatar for Savannah Peterson

Savannah Peterson

Director of Global Community, Shapeways Inc
Savannah Peterson is the global community manager at Shapeways, the world’s largest community of 3D printing entrepreneurs. Empowering over 18,000 Shapeways designers and their shops every day, Savannah lives, eats and breathes 3D printing. Prior to joining the 3D printing industry... Read More →
avatar for Alexa Scordato

Alexa Scordato

Dir of Product Mktg, Stack Exchange
Alexa is an entrepreneurial digital marketer passionate about connecting people and ideas through new technologies. Over the last 7 years, she's designed and developed integrated digital campaigns for companies big and small, including a couple of her own.
avatar for Darrell Silver

Darrell Silver

Co-Founder & CEO, Thinkful
After 10 years hiring and training high-potential teams in technology, Darrell co-founded Thinkful to make adult education accessible to everyone. The company has a team of mentors that work with students one-on-one to learn technology and engineering skills that advance their ca... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 1 110 E 2nd St

3:30pm

F1 Data Analysis Shifts Gears to Healthcare
With the reputation as the most expensive sports in the world, a multi-car Formula 1 team’s average annual budget is nearly $500 million dollars. Formula 1 has not only birthed multinational corporations and a viewing audience of over 500 million people, but its innovation and technological advances are permeating a plethora of industries such as cycling, healthcare, and big data.
Formula 1 cars race at speeds over 185 mph and therefore requires the utmost safety features. A race car will have nearly 500 different sensors between the car and the driver in order to collect data to understand the condition of the car, the environment, and the driver. These sensors and data are being applied to healthcare in order to fight obesity, strokes, and arthritis, as well as creating products, such as high-performance bicycles, that have intelligence built into the materials.
The innovation in “Motorsport Valley” is accelerating at Formula 1 speeds; don’t get left behind.

View official listing on sxsw.com

Speakers
avatar for Julian Jenkins

Julian Jenkins

VP, R&D, GSK
Julian Jenkins is Vice President, Project Planning and Management, and leader of the Digital Platform Performance Unit at GSK. The digital PPU team are focused on harnessing digital technologies and platforms to transform the way clinical trials are conducted in Pharma R&D. He has... Read More →
GM

Geoff McGrath

VP, McLaren Applied Technologies
Geoff McGrath trained as a mechanical engineer, initially working in aeronautical, civil, chemical, petroleum and mechanical engineering. Gaining experience, from conceptual engineering through to business development for start-up and blue-chip firms alike, he later switched focus... Read More →
avatar for Dan Rutstein

Dan Rutstein

Dir UK Trade & Investment, British Consulate General
Daniel Rutstein, UKTI Regional Director, West and Central Region, USA


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 203-204 110 E 2nd St

3:30pm

Fear, Shame, Empathy & More Ways to Change Behavior
In this entertaining and provocative session, Daniel Pink — best-selling author of "Drive" and "To Sell is Human" and host and co-executive producer of NatGeoTV’s “Crowd Control” — will look at the science and practice of behavior change. He’ll show how subtle changes in environment can dramatically affect what people do. And he’ll explore the power (and limits) of techniques from fear to gamification to empathy to distraction. You’ll leave with a some smart tips on changing the behavior of those in your workplace, school, or home.

View official listing on sxsw.com

Speakers
avatar for Daniel Pink

Daniel Pink

Author
Daniel H. Pink is the author of five provocative books — including three long-running New York Times bestsellers, A Whole New Mind, Drive, and To Sell is Human. Dan’s books have been translated into 34 languages and have sold more than 2 million copies worldwide. He is also host... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Exhibit Hall 5 Austin Convention Center

3:30pm

Fighting Ebola With Technology, Data and Innovation
Anyone with a smartphone, wearable device or access to their physician via the Internet knows firsthand how technology and connectivity can improve health.
But how can these and other cutting-edge technologies be leveraged to fight the Ebola epidemic, save lives at birth or even alleviate hunger and malnutrition?
Hear how the U.S. Agency for International Development's U.S. Global Development Lab and Center for Accelerating Innovation and Impact are harnessing technology, data and crowdsourcing to tackle some of the world’s toughest development challenges. See firsthand how innovations such as re-imagined protective gear that zips off like a wetsuit, long-lasting lotions that kill the virus on contact, and wearable sensors that allow for remote patient monitoring are all being deployed to support the global crisis response to Ebola.

View official listing on sxsw.com

Speakers
avatar for Ann Mei Chang

Ann Mei Chang

Exec Dir US Global Dev Lab, USAID
Ann Mei Chang currently serves as the Executive Director of USAID’s Global Development Lab. Previously, she was the Chief Innovation Officer at Mercy Corps, building highly scalable social ventures and leveraging mobile/internet to improve the lives of the poor. She served as the... Read More →
avatar for Wendy Taylor

Wendy Taylor

Dir Center for Accelerating Innovation & Impact, USAID
Wendy Taylor is Director of the Center for Accelerating Innovation and Impact at the US Agency for International Development (USAID), a center of excellence applying innovative, business-minded approaches to accelerate the development, introduction and scale-up of priority global... Read More →
avatar for Steven VanRoekel

Steven VanRoekel

Chief Innovation Officer, USAID


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 201-202 110 E 2nd St

3:30pm

Going Wearable, Are you ready?
When I first started as a Java Evangelist 10 years ago, I remember one of the first demos we had: A huge wearable PC. Now the technology has evolved so much, and wearable are a reality, are you ready for it?. Just imagine a jacket that your grand mother could wear, that will keep your doctor posted with real data about her heart rate, pulse, temperature and others: Real time data seamlessly and privately shared with the interested partners can save many lives. Or just for fun, have your jacket display information, control your music, read the emails for you while you run. Join this session and learn all the required technologies that came together to create this amazing demo. Be prepared to be delighted!
Presented by Oracle

View official listing on sxsw.com

Speakers
avatar for Angela Caicedo

Angela Caicedo

Java Evangelist, Oracle
Angela Caicedo has been a Java Evangelist for 11 years, first at Sun Microsystems and now at Oracle. Angela's expertise includes: Java ME, Java SE and Java Embedded. She loves spending time in new and cool technologies like: Game developments, 3D, bluetooth, embedded, and others... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

3:30pm

How Beautiful Tools Make Sense of Complex Data
Big Data analytics and insights are transforming how companies drive business and growth. Yet many employees within newly data-driven companies are clueless about how to even get started with big data, let alone how to make it drive ROI. The key to democratizing data across an entire organization so all teams can utilize it is to make data insights more understandable. For ultimate data literacy and actionability, beautiful, simple and interactive data visualization platforms are absolutely necessary. In this session, hear from industry experts on how visual data platforms allow almost anyone to understand and and take action with the data, ultimately uncovering unknown opportunities and driving ROI.
Presented by Umbel

View official listing on sxsw.com

Speakers
FX

Francois Xavier Fringant

Co-Founder, Dataveyes
avatar for Gloria Lau

Gloria Lau

VP of Data, Timeful
avatar for Naomi Robbins

Naomi Robbins

Principal, NBR
KS

Kevin Safford

Sr Data Scientist, Embrace Productions Inc


Friday March 13, 2015 3:30pm - 4:30pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

3:30pm

How SciFi Drives Marketing In the Exponential Age
Historically, Fortune 500 marketers, including home improvement retailer Lowe’s, grew their brands through mass exposure to unified radio and television audiences.
Today, individuals expect engaging and inspiring content and experiences. Marketers use storytelling to build emotional connections with consumers, but often fall flat. Companies like Lowe’s, SciFutures, and Fellow Robots are succeeding with a new approach to storytelling – even hiring science fiction writers to bring possible futures to life for executives and consumers.
Tangible examples of how Lowe's is delivering innovation through uncommon partnerships and effective storytelling are the Holoroom, an augmented reality design tool introduced in partnership with SciFutures, and the OSHbot retail service robot introduced in partnership with Fellow Robots. Join this session to learn how Lowe’s, SciFutures and Fellow Robots are using science fiction to deliver consumer experiences of the future today.

View official listing on sxsw.com

Speakers
WK

Will Kassoy

CEO, Opera Mediaworks
Will Kassoy is Chief Executive Officer of AdColony, and brings over 20 years of entertainment and brand management experience to his position. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles... Read More →
MM

Marco Mascorro

Founder and CTO, Fellow Robots
KN

Kyle Nel

VP Head of Innovation Labs – Lowe, Lowe's
Kyle Nel is currently heads up the Lowe’s Innovation Labs. Kyle brings to Lowe’s, experience in shopper insights innovation having come from Walmart’s Global Insights group. He also has a strong background in media and advertising after serving as research director for Clear... Read More →
avatar for Ari Popper

Ari Popper

CEO & Founder, SciFutures
Ari Popper is a futurist with over 20 years' experience in marketing, consumer research and innovation working with the world's leading brands. Ari is regular commentator and sought after industry speaker on all things trends, technology, foresight, marketing and market research related... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

3:30pm

How to Be a More Inefficient Designer
Are you well-organized, methodical, and competent? Is your work productive, effective, and streamlined? Well, we can help!
We’ve all been taught to value efficiency, because obviously time is money. But the religion of efficiency comes to us from industrial revolution assembly lines with the goal of churning out the same product repeatedly with as little variation as possible. That’s not the goal of design.
In this session, The Made Shop will share tips and tricks for:
Introducing friction, indecision, and waste into the design process
Misspending time and energy
Making things the hard way
Un-automating simple procedures
And consistently producing downright inefficient design!
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Marke Johnson

Marke Johnson

Principal Designer & Founder at The Made Shop, The Made Shop
Marke is the creative director and principal designer at The Made Shop. He studied architecture and design at Washington University and then received his master's degree in architecture from Harvard Graduate School of Design.
avatar for Nathan Johnson

Nathan Johnson

Art Director at The Made Shop, The Made Shop
The Made Shop is a small American design shop making architecture, interiors, objects, & graphic designs. We’re a close-knit, family-run studio working across an ever-expanding range of mediums for a bunch of cool clients. Recently we’ve done motion graphics and title design for... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon E 110 E 2nd St

3:30pm

How to Maximize the Google Grant
Good news! Your nonprofit organization probably qualifies for the $10k a month Google Grant! If leveraged efficiently, this means more volunteers, sponsors, donors, and brand awareness. The issue is, the average nonprofit spends less than 20 percent of the Grant because the Google AdWords platform is so robust. Yet, if utilized effectively, the Google Grant can become an organization's most effective method of digital outreach. The purpose of this session is to empower nonprofits with our most effective strategies that can be implemented immediately to see big results. Even if this is the first time you've heard of the Grant, you will leave the session equipped with the tools to make a difference for your organization. We're Google Partners and our niche is assisting nonprofits with the Google Grant.
BONUS: If you're a marketing agency or digital marketing consultant, we'll share our Google Grant business model with you in sourcing new non-profit clients to create a new revenue source!

View official listing on sxsw.com

Speakers
avatar for Dave Martin

Dave Martin

Co-Founder, Nettra Digital Marketing
I have fun working with nonprofits! Specifically, we use the Google Grant and a combination of other digital marketing tactics to help our clients hit their goals.


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 6AB Austin Convention Center

3:30pm

Launched From a Dorm Room
Mark Zuckerberg. Bill Gates. Evan Spiegel. These are just some of the storied entrepreneurs who’ve launched a startup while in college – and ultimately dropping out as Facebook, Microsoft, and SnapChat found success. So what is it about student entrepreneurs? And do you have to drop out?
Join three successful Yale entrepreneurs who launched their startups while still in school – and graduating – who discuss the pros and cons of being a student while founding a tech company. What tactics did they use as student founders that may not have been available to their graduated counterparts? How did they balance their growing business and classes?
This session explores why students should consider starting a company while in school, what sets student entrepreneurs apart, and advice and lessons learned from those who’ve successfully navigated its challenges.

View official listing on sxsw.com

Speakers
JC

Jessica Cole

Outreach Dir, Panorama Education
Jessica Cole builds technology that makes us better citizens. She currently serves as Outreach Director at Panorama Education, a Y Combinator company, for feedback surveys and analytics for K-12 schools that give students and educators a voice in decision making. Previously, Jessica... Read More →
avatar for Alena Gribskov

Alena Gribskov

Program Director, Yale Entrepreneurial Institute
Alena leads Yale University's accelerator program for promising student startups, which provides 10 teams a year $15,000 in funding, mentors, incubator space, and more. She has spearheaded efforts to increase tech and entrepreneurship education at Yale through the YEI Tech Bootcamp... Read More →
DL

David Luan

Founder, Dextro
avatar for Victor Wong

Victor Wong

CEO, PaperG
Victor Wong is the CEO of PaperG, a creative management platform that users can customize, collaborate on, and learn from their ad creatives. It's technology has been called by Forbes as "literally changing the way the business of marketing is done." Notable users include Yelp, Hearst... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon B 500 E 4th St

3:30pm

Making the Internet of Things A Reality
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
IoT, or the Internet of Things, is the buzzword that describes a world of connected and intelligent devices that bring convenience and new functionality to our world. It promises to not only enhance our lives through the connected home, automated car and wearable devices, but to help solve the global problems through improvements in farming, clean water and smart cities. But how will these changes actually occur? What products and technologies are happening and are available now, that can be used to make these future visions a reality today and what are possible inhibitors for success. We'll discuss the building blocks of IoT, from sensing and data collecting, to processing, communications, applications and data analytics.
This sessions will include a diverse panel of experts, from hardware and software design, apps, to cloud storage and software analytics.
Presented by Freescale

View official listing on sxsw.com

Speakers
GB

Glen Burchers

CMO, Plum
JD

John Dixon

Dir of Mktg, Freescale Semiconductor Inc
John Dixon was appointed Director for Corporate marketing for Freescale in Oct. 2013.
SN

Steven Nelson

Executive Dir, IoT, Freescale Semiconductor Inc
Steve Nelson currently serves as the Director of Ecosystem and Marketing Platforms for Freescale Semiconductor, based in Austin, Texas, and is the Executive Director of IoT. Steve joined the company in 2007 as Director of Automotive Marketing and was previously responsible for the... Read More →
SS

Steve Schwinke

Dir of Advanced Dev and Concepts, Global Connected Customer Experience, General Motors


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 208 110 E 2nd St

3:30pm

McDonald’s Pitch Session: Content Creation
The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
We believe the content landscape has been undergoing tremendous change over the past several years. Consumers have an incredible breadth and depth of content choices across all screens, and are increasingly choosing to engage with authentic content, curate content to their personal networks and
create content at unprecedented volumes.
To that end, we believe to be truly customer-centric, brands of the future need new content development models and partners. Brands have to co-create content with communities, curate daily content to stay relevant, and create content with social in mind. How can brands tap into new content partners
and models that can tackle these objectives?
In this session, we’ll give the creative minds of tomorrow an opportunity to speak with us about how they can push this cause forward in the retail and restaurant industries.
If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.
Rules and Guidelines: http://mcd-sxswstartups.tumblr.com

View official listing on sxsw.com

Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon D 500 E 4th St

3:30pm

Mosh Pit of Experts 2015: The Future of Social
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Enough of the pontificating panel! In a rapid and fast paced (gameshow like) session, we put the audience (that means YOU) in the hot seat as the experts on the future of social. A combination of format (lightning round game show), audience participation, and quick witted MCs add up to a rare combination of laughter and learning. Audience members are encouraged to capture the event with Instagram, Vine or the TBD imaging app we will all be talking about in March 2105. This is our fourth year (Four-Peat). The insights from brands, agencies and consultants are fascinating. You will be cheered and revered by your fellow audience members (or not). Fun and insightful, this session promises more help in preparing for the future of social than anything else in your future!

View official listing on sxsw.com

Speakers
SD

Sam Decker

Board Member, Spredfast
Sam Decker is a current member of the Spredfast board. Sam most recently served as the CEO and co-founder of Mass Relevance (now Spredfast). Prior to Mass Relevance, Sam was founding Chief Marketing Officer at Bazaarvoice, a provider of SaaS social commerce technologies serving over... Read More →
avatar for Sean McDonald

Sean McDonald

Managing Dir, Pricewaterhouse Coopers
Currently Sean is a leader with Pricewaterhouse Coopers, working with large enterprises generating customized social strategies. In 2009, Sean joined the new start up, Ant's Eye View and established the Austin office. Sean spent 12 years at Dell in executive positions in Marketing... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 404 110 E 2nd St

3:30pm

No, I will (Probably) Not Redesign Your Website
Designers are always hungry for more creative challenges, always on the lookout for the next cool project to add to their portfolio. Although "everyone needs a website", it doesn’t mean designers need to work on every project dropped in their lap. In this presentation, Jon Setzen will explain why being selective matters and why web designers should strive to choose good people over what seems like a good project. He will also touch on how web designers can benefit from stepping outside of their online comfort zone, and turn that "can you redesign my website?" project into something more. Setzen will let the audience in on his personal journey as a designer constantly working on multiple projects in multiple disciplines, on and off screen, and will address why the work designers choose today will define what they’ll be working on tomorrow.

View official listing on sxsw.com

Speakers
avatar for Jon Setzen

Jon Setzen

Creative Dir, (mt) Media Temple
Jon Setzen designed and coded his first website in 1995 and, over the years, has worked with everyone from Alicia Keys to Nikon to MoMA. For many years, he also designed rock posters, which were exhibited in Los Angeles, Brooklyn, Tokyo and beyond. Since 2012, he has been the Creative... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon D 110 E 2nd St

3:30pm

Security of Things: Who Will Save Us?
Society is hurtling towards a world of hyper convenience and adaptive omniscience.
Two years ago, the “Internet of Things” was just beginning its rise as one of the most buzzed-about topics of the technology world. Now, smarthomes are a reality, our phones and wearable computers are the command line of our lives, and a slew of new, connected gadgets hit the marketplace every year (even toilets aren’t off limits).
A parallel shift is happening in the security world, as threats and attackers become more sophisticated, cyberespionage becomes a real-world concern, and a new data breach makes headlines practically each day.
As technology becomes increasingly personal and intrusive into our private lives, the consequences of security failures will be more severe. This talk will explain how we got here, where we’re heading, why the hacking community plays a pivotal role, and how to protect yourself when the lines between public and private blur.

View official listing on sxsw.com

Speakers
avatar for Nicholas Percoco

Nicholas Percoco

VP, Strategic Svcs, Rapid7
Nicholas J. Percoco is vice president of strategic services at Rapid7. In his role he leads a team that advises customers on how to mitigate and respond to threats using data driving analysis to empower more relevant, timely, and impactful decisions. Over the past decade, Nicholas... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 4 110 E 2nd St

3:30pm

Snackability Effect: A New Norm for Brand Content
The Lincoln Motor Company has embarked on a monumental brand transformation and digital technology has been a driving force for this success. By introducing distinctive digital experiences such as Beck’s Hello, Again Experience, Aloe Blacc’s Love is the Answer, and the MKC Dream Ride, Lincoln was able to establish a voice that has evolved across multiple channels and continues to encourage consumer conversation. The secret to our platform is the combination of three separate elements: Transmedia Storytelling, Brand Publishing, and Real Time Response. These ideas work together to allow Lincoln the flexibility to fully embrace the digital sphere in a beneficial way that creates deeper brand loyalty.
Presented by Hudson RougePresented by Hudson Rouge

View official listing on sxsw.com

Speakers
GC

Gregory Clayman

GM Audience Networks, Vimeo
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Jeff Hurlow

Jeff Hurlow

Head of Brand Solutions, Vimeo
Jeff Hurlow is Head of Brand Solutions for Vimeo. His list of credits for Vimeo include original content for Intel, Microsoft, Charles Schwab, Samsung and the Lincoln Motor Company. Jeff brings over 20 years of experience in advertising, content creation and design. Jeff has worked... Read More →
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge
ER

Eliot Rausch

Film Dir, Vimeo
DS

Danielle Strle

Dir of Culture & Trends, Tumblr


Friday March 13, 2015 3:30pm - 4:30pm
Palm Door on Sixth Main Stage 508 E 6th St

3:30pm

Turning Customers into Hackers Through Technology
The availability of data and real-time feedback from consumers now drives marketing insight and filters back into the advancement of technologies. Brands have the accessibility of testing the effectiveness of products and pushing those learnings into future evolutions, which is essential in progressing perception of a brand and adoption of its products.
Marketers are staying ahead of the curve by understanding this progression and staying relevant with consumers in a culture where behaviors are constantly changing.
In this panel, we’ll discuss how brands and marketers can work seamlessly to create technologies that meet consumer needs, market those technologies to expand adoption and change consumer behaviors through the innovations.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
SG

Sefi Grossman

Dir of Technology, Team Detroit
A tireless innovator and leader in marketing technology for Team Detroit’s largest global client, Ford Motor Company, Sefi drives what’s next along the bleeding edge of digital.
avatar for Sarah Schultz

Sarah Schultz

Dir of Social Publishing, Team Detroit
Sarah Schultz works at Team Detroit, on the Ford Motor Company account, as the Director of Social Publishing. Sarah's work has been geared towards demystifying and disseminating social media as a way for brands to be relevant in an ever-changing digital media environment. ​With... Read More →
AS

Aaron Smith

VP Innovation & Mobile Strategy, Team Detroit
avatar for Are Traasdahl

Are Traasdahl

Founder & CEO, Tapad
Tapad CEO and Founder Are Traasdahl has more than 15 years’ experience in mobile and digital content. He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he has been featured in Forbes, the Wall Street Journal, The New York... Read More →
RT

Ritu Trivedi

Dir/ US Brand Mktg, Microsoft


Friday March 13, 2015 3:30pm - 4:30pm
Trinity Hall Trinity Hall 311 E 5th

3:30pm

What Tech Startups Should Be Doing Next
Every company began as a startup. Even massive companies that are now known for having horrible cultures began with cultures that were often positive and passionate. While working at a 100 year-old organization early in her career, Jessica Lawrence experienced the textbook definition of unhealthy culture and outdated management thinking. Now, as the Executive Director of NY Tech Meetup, a non-profit organization and the world's largest Meetup group, she sees the challenges that technology startups face and how they can easily slip into patterns of unhealthy culture by following old models of business. In this session, Jessica will explore the incredible opportunity that startups have to not just build great products, but to build a whole generation of better companies. She will examine the changing landscape of leadership and culture, and look at what ideas, skills, and practices are key to creating a better future of work and business.

View official listing on sxsw.com

Speakers
avatar for Jessica Lawrence

Jessica Lawrence

Exec Dir, NY Tech Meetup
Jessica Lawrence is the Executive Director of NY Tech Meetup (NYTM), the largest Meetup in the world and a 37,000-member non-profit organization helping to build a sustainable and diverse technology industry in New York.


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 5-6 110 E 2nd St

3:30pm

Who's Driving the Extinction of Pro Photographers?
In an age where images are instantaneous and easily shared, what characteristics make a photograph worth publishing and sharing? Drawing upon insights from a major new EyeTrack study on photography, we will explore how people perceive the quality of photographs — from those taken by seasoned professionals to cellphone images that capture everyday life. The research combines EyeTrack testing with extensive interviews asking people their thoughts on storytelling, quality and what makes images memorable. Among our findings: people value images that reflect their lives and give context to the world around them. As consumers navigate a glut of visual clutter, they are developing a new language on images. The implications inform journalists, brand advocates and community activists. Ultimately, the findings help us understand how social media impacts democracy.

View official listing on sxsw.com

Speakers
avatar for Kelly McBride

Kelly McBride

VP, The Poynter Institute
avatar for Sara Quinn

Sara Quinn

Faculty, The Poynter Institute
Sara Quinn teaches and speaks about visual journalism, leadership and multimedia. She led Poynter’s college fellowship and its partnerships with universities for several years. Sara directed Poynter’s EyeTrack research of newspaper, tablet and online reading habits, which helps... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

3:30pm

World Leaders on Twitter: What They Can Teach Us
World leaders are among the most followed personalities on Twitter. Their online influence however doesn’t always match their real-life influence and their style and engagement are often at odds with both the image we have of world leaders and the one we have of success on Twitter. Done well, however, Twitter can enable leaders to increase their klout and that of their country beyond what one would expect. World leaders on Twitter and their communication teams face many challenges:
• How to be personal and at the same time aligned with one’s government political direction?
• How to deal with leader profiles once they have moved on to other responsibilities?
• Does a conversational style suit a world leader online or does it send the wrong signal?
These challenges are not unique to world leaders and are shared by many business leaders and entrepreneurs. This session aims to share best practices from world leaders and to bust myths about what true leadership means on social media.

View official listing on sxsw.com

Speakers
avatar for Alexandra Ekkelenkamp

Alexandra Ekkelenkamp

Social Media/Press Officer, European Union - General Secretariat of the Council
Press & Social Media Officer at the Council of the EU. Driving the Council's social media strategy & coordinating social media for the President of the European Council. Passionate about politics, digital diplomacy, Asia, history, yoga & music.
avatar for Matthias Lüfkens

Matthias Lüfkens

Managing Dir Digital, Burson-Marsteller
avatar for Aurelie Valtat

Aurelie Valtat

Digital Comm Mgr, European Union - General Secretariat of the Council


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

3:30pm

How to Take A Big Trip: Plan Your Own Gap Year
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have experience traveling internationally -either solo or with a group; should have 5 or more years professional experience.
What to Bring:
A positive attitude, ideas on where you want to go and what you want to do, and a desire to really travel the world; pens.
Ready to quit your job and travel the world? Heard of a “gap year,” but don’t know where to begin? Think you have to win the lottery to do so? Awaken your inner explorer by planning an affordable big trip around the world. In this workshop, Kristin Zibell, world traveler and founder of TakeYourBigTrip, will take you through 5 steps to plan your own "gap" year.
You'll create a plan to travel the world, complete with next steps towards your trip. The format of the workshop is collaborative & interactive. At the start of each section, Kristin will cover foundational information and then give you several exercises to create your plan.
You will:
+ Envision It: Create a vision of your dream trip.
+ Define It: Write your itinerary that spans the globe.
+ Afford It: Determine a trip budget and see how affordable it really is!
+ Plan It: Review your life and create actionable steps to get you to your departure day.
+ Do It: Get questions answered and find your travel community!

View official listing on sxsw.com

Speakers
avatar for Kristin Zibell

Kristin Zibell

Founder, Take Your Big Trip
Kristin Zibell is a world traveler who teaches others how to live their travel dreams. She is the founder of the web site Takeyourbigtrip.com, a site of resources to help travelers to take their own multi-month, round-the-world-adventures. She has inspired hundreds of would-be travelers... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 301-302 110 E 2nd St

3:30pm

Modern Web Accessibility Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
An intermediate understanding of web user experience design and/or development.
What to Bring:
1) A laptop for viewing code examples and demos 2) Your accessibility questions.
Modern web technology is ever-evolving and increasingly complex to implement. Creating accessible web applications is especially challenging: dynamic UI components and single-page, Ajax-driven architectures are inherently inaccessible. With the right process, mindset and techniques, creating modern, accessible web applications is possible.
Recent legislation brings the importance of accessibility to the forefront of web development. This legislation mandates accessibility compliance for airlines, and similar updates are expected in the near future.
The Modern Web Accessibility Workshop will focus on the entire lifecycle of web application development, from design, implementation, testing and maintenance. This workshop will also provide code examples and libraries that you can use in your projects now, as well as screen reader demonstrations to help you better understand the how to address the complexities of modern web accessibility.
In this workshop, you will learn:
- Design and implementation best practices that you can use now to improve the accessibility of your modern web apps
- Single-page application and responsive UI accessibility considerations
- The importance of creating a process that supports and promotes accessibility throughout each project lifecycle phase, from design, implementation, testing and maintenance

View official listing on sxsw.com

Speakers
avatar for Patrick Fox

Patrick Fox

Technology Dir, Razorfish
Patrick Fox is a an Austin-based creative technologist and technology director at Razorfish. With over 16 years of design and development experience in the web industry, he has worked with and architected web solutions for dozens of Fortune 500 and government clients.


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Salon H 110 E 2nd St

3:30pm

Reinventing Government R&D to Save Lives
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Smart phone tablet or computer to participate in an interactive ideas gathering.
The Department of Homeland Security Science and Technology Directorate (S&T) is looking for your best ideas on how we can mobilize and repurpose cutting-edge smart technologies to strengthen the safety and security of our nation. Focusing on wearable technologies, this discussion is a “call to action” to challenge you to think differently about the role science and technology plays in saving lives. S&T envisions a future where mobile sensors, communications, materials, and visualization technologies seamlessly work together to enhance the safety of our responders— those who put their lives on the line every day to protect the American people.
We want to hear from you! S&T is seeking 10X and 100X improvements in key R&D areas, like preparing the responder of the future and embedding electronics as part of a responder’s gear. To keep pace with the speed of innovation, S&T is initiating prize challenges and an accelerator program to attract businesses working on wearable tech. These efforts will enhance industry partnerships, spur collaborative R&D, and create new opportunities to expand the wearables marketplace.
Are you ready to change public safety? We invite you to join our discussion, drive new ways of doing business with the government, and build lasting public-private relationships for years to come.
Key takeaways include:
1. Understand where to start and how to do business with S&T.
2. Learn about S&T’s R&D roadmap and partnering and business opportunities.
3. Tell S&T how it can re-structure planning initiatives, like wearables, to fit into the existing consumer marketplace of delivering innovative solutions to customers.
4. Hear from S&T responders on existing challenges and capability gaps and how to collaborate with stakeholders to ensure technologies make the right impacts.
5. Tell S&T what is needed from government to operate at the pace of innovation and be a stronger partner in the digital age.
Background:
S&T is hosting a series of in-person open dialogues for the National Conversation on how government conducts R&D. These discussions aim to generate a host of ideas on user needs, capability gaps, and new ways to implement technology solutions.
To reach any measure of success, S&T needs to work closely with non-traditional communities such as SXSW—the creative developers, technologists, and innovators who understand the speed of innovation in industry and how it connects to commerce, resiliency, and security.
Get an inside look at how S&T is on the forefront of change that will impact homeland security nationwide. Meet fellow innovators and government leaders who work in technology, understand the challenges and opportunities, and share forward-thinking ideas on how government can reinvent R&D.
This discussion will serve as a key platform for engaging industry leaders and sharing innovative ideas for how S&T can form new partnerships and make our responder community more effective.
Timeline:
3:30-3:45pm – Opening Ted Talk by Dr. Reginald Brothers, DHS S&T Under Secretary. Inspiring talk on how wearable tech will change public safety and save lives. Future responder needs to receive actionable information at the speed of thought so S&T is looking to build industry partnerships to identify innovative solutions. S&T needs your help to fill the void on what could be and what exists today.
3:45-4:00pm – Audience reaction on how can S&T can leverage consumer product development into the public safety space? And wow can S&T seed development and innovation for products and capabilities that will also have consumer market value?
4:00-5:45pm – Town Hall: Securing our Future and Personalizing S&T’s Call to Action! Dr. Brothers’ remarks will create a void between current and future state. Come join this town hall and share your perspective on what does the future include for wearable tech and public safety. A host of top-level speakers from wearable tech, media, government, emergency response, and the business community, will provide insights on existing obstacles and opportunities for spurring government and industry innovation and what types of wearable tech innovation should be given priority attention by S&T.
5:45-6:00om – Closing and thank you!

View official listing on sxsw.com

Speakers
avatar for Dr. Reginald Brothers

Dr. Reginald Brothers

Under Secretary for Science & Technology, DHS Science and Technology Directorate
Dr. Reginald Brothers serves as the Under Secretary for Science and Technology at the U.S. Department of Homeland Security (DHS). In this role, he manages a diverse portfolio of research and development programs, which focus on security issues such as cybersecurity, biodefense, public... Read More →
avatar for Dr Robert Griffin

Dr Robert Griffin

Deputy Under Secretary, Department Of Homeland Security
Dr. Robert Griffin serves as the Deputy Under Secretary for Science & Technology at the U.S. Department of Homeland Security (DHS). Dr. Griffin is a visionary who is working to meld the worlds of public safety and security planning with new technologies such as wearables and the Internet... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Salon G 110 E 2nd St

3:30pm

Take A Shot: Injecting Tech into Your NPO Mission
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No experience necessary except a belief that technology can make our world a better place.
What to Bring:
Note-taking implements, digital or analog.
Non-profits are using some of our hottest current technology to deliver extraordinary impact on the communities they serve. But how can your organization leverage tech trends to further its mission?
Hear from three nonprofit leaders and learn what they see as the best uses of technology to drive real results on an organization’s mission. We’ll share success stories—and miserable failures—while teaching you methods for integrating tech into your mission.
You’ll also get hands-on experience as we work together to come up with a technological solution to a complex societal issue. Together we’ll explore the questions you should be asking, the stories you should be telling and the technology you should be experimenting with.
This two and a half hour long workshop is for action-oriented, technology-focused, and cause-driven people who want to work together to enact positive change. Prizes will be given for the storyboards that show the most innovative and creative uses of technology to solve our chosen problem.
AGENDA:
1. Welcome and Introductions
2. The Tech Connection
3. Tech and Changing Behavior
4. Tech is the Solution, Big and Small
5. How to Plan and Implement a Tech Solution
- Goal
- End User
- What questions do I need to ask?
- Experiences
- Resources You Have People/Tech
- Resources You Need People/Tech
- Development
- Launch
6. Team Ann vs. Team Marty (Tech-Off)

View official listing on sxsw.com

Speakers
avatar for Aaron Bramley

Aaron Bramley

Co-Founder, Lights. Camera. Help.
Aaron Bramley is a communicator and a collaborator with expertise in video, social media, public relations, marketing communications, media relations, eLearning, crisis communications, nonprofits, fundraising, and learning new things. For the last 8 years Aaron has worked as the Director... Read More →
avatar for Martin Dugas

Martin Dugas

CEO, Ronald McDonald House of Northern Alberta
Passionate about connection and collaboration, investing in ideas and strategies that create the circumstances for long term success. "Building systems that are smart so that people can be their best." Using innovation to activate inspiration and elevates us through practiced teamwork... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 303-304 110 E 2nd St

3:30pm

Why Should I Wear This?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials necessary.
Wearable devices with their promise of literally tracking our every move are the next phase of the mobile revolution. Yet, the plain truth is data can be boring. After a few months or even weeks of wearing a device, now matter how beautifully designed, consumers invariably hit the wall of “what do I do with all of this data?”
Most wearables on the market today are in search of a clear value proposition. Quantification isn’t enough. Turning the data into information that is relevant, contextual and engaging is the key to realizing the true promise of wearables–meaningful behavior change.
This workshop will take a human-centered design approach to evaluating and crafting value propositions, and then translating them into physical and digital prototypes. We will use the framework of context (the user and their environment), capability (technical features, types of data), and change (the behavior to modify) to rapidly define, iterate and test new wearable concepts.
Questions we will explore include: “How do you identify a product’s value proposition?” And, “How do you develop value propositions in a structured way?”
Three Key Takeaways:
1. Identify successful value propositions
2. Develop value propositions in a structured way
3. Translate value propositions into clearly differentiated concepts
Schedule:
– Identify and analyze the value propositions of successful products on the market today (first hour)
– Break (15 minutes)
– Exercise: Break into teams to ideate new wearable value propositions followed by rapid fire, lo-fi prototyping (second hour)
– Teams share propositions + prototypes (final 15 minutes)

View official listing on sxsw.com

Speakers
avatar for Elizabeth Glenewinkel

Elizabeth Glenewinkel

Assoc Partner, Gravity Tank
I work at the intersection of consumer research, new product and service design, and business strategy. My goal is to use the best techniques from all three worlds to solve complex problems as part of gravitytank, a diverse, risk-taking team focused on innovation.
avatar for Mario Ruiz

Mario Ruiz

Innovation Consultant, Salesforce.com
I'm a champion for diverse disciplines coming together to create a strong innovation capacity. My approach to problem solving is in a human-centered, collaborative and engaging way.


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 307 110 E 2nd St

3:45pm

Picturing Your Big Ideas
As humans, we're hardwired to think in pictures. —more of our neurons are dedicated to vision than our other four senses combined! A fact that explains the popularity of infographics, grumpy cat, and Tinder. All we have to do is look around to see the power of images. The power of visual thinking extends beyond communication, it can help get you to that great idea faster. Thinking about your problem visually is the first step to solving it.
Can't draw a stick man? Not to worry. Even if your hand doesn’t have the skills, you have an evolutionary advantage. The human brain is neurologically wired to see meaning in visual cues. Nora Herting, will expand on ImageThink’s use of visual problem solving to help you creatively ideate, motivate others , and socialize your ideas with storytelling.

View official listing on sxsw.com

Speakers
avatar for Nora Herting

Nora Herting

Co-Founder, Principal, ImageThink
Nora Herting is an artist and one of two principal partners of ImageThink , the Official Graphic Recorders of SXSW Interactive 2014. During the festival, ImageThink will be visually summarizing the Keynote and Feature Speakers into engaging and informative storyboards, all in rea... Read More →


Friday March 13, 2015 3:45pm - 4:00pm
ACC Ballroom B Austin Convention Center

4:00pm

Rethinking Privacy in the Internet of Things
One of the hottest trends that will hit organizations in 2015 is the rise of the Internet of Things. With the mass boom in online profiles, companies will very soon be dealing with millions to billions of ID challenges and creating a need for Consumer Identity Management (CIM). Traditional Enterprise Identity Management software struggles to deal with more than 100,000 separate IDs. (Think about it…how many companies have more than 100,000 employees, so why should their ID management solutions operate at web scale?)
When you add new technology like the Internet of Things and the huge amount of device profiles and attributes created per sensor (like Hue lights or Nest thermostats), the number of data points and identities can reach the billions pretty quickly. This also brings security issues and usage problems to the forefront – and nobody is talking about this quite yet.

View official listing on sxsw.com

Speakers
SS

Steve Shoaff

CEO, UnboundID
Steve defines the vision and overall business strategy for UnboundID. He is inter-nationally recognized as a trusted adviser on identity and security issues for Global 100 companies. At Sun Microsystems, he served as Technical Director and Chief of Staff for the Identity Management... Read More →


Friday March 13, 2015 4:00pm - 4:15pm
ACC Ballroom C Austin Convention Center

4:00pm

The Quantified Us
What lies at the intersection of the Quantified Self (QS), with its emphasis on individual metrics, and Big Data, with its emphasis on aggregating data from large populations? In this session, research and healthcare design expert, Matthew Jordan will highlight a new opportunity for wearables and sensor data. Dubbing it as the opportunity of The Quantified Us, he will argue that merging QS insights with larger sets of relevant data could accelerate behavior change and better health outcomes. Jordan will distinguish among the three levels of meaning from QS data—from measurement to insights and action. He will discuss how overlaying QS data with system, environmental, or population data allows us to develop a richer understanding of what triggers certain conditions or behavior. Drawing from 20 years of experience, and his work on Dialog, a wearable platform for people with epilepsy, Matthew will talk about the role of wearables and data in managing and understanding chronic conditions.

View official listing on sxsw.com

Speakers
MJ

Matthew Jordan

Dir Research & Strategy, Artefact
Matthew Jordan is Director of Research and Strategy at Artefact, an award-winning technology design and innovation company. Matthew has been consulting in the healthcare industry for close to 20 years, focusing on balancing user needs and goals with business objectives to deliver... Read More →


Friday March 13, 2015 4:00pm - 4:15pm
ACC Ballroom B Austin Convention Center

4:15pm

The Science and Art of Genetic Engineering
The Science of genetic and genomic engineering provides a number of amazing opportunities to create organisms for performing complex tasks that modern electronics and chemistry can only dream of. Engineered bacteria produce much of the insulin in use by diabetics while engineered plants like "Golden Rice", can save hundreds of thousands of lives each year. Even NASA is involved in research to use genetically engineered organisms for technologies to help in deep space exploration. I will attempt to answer questions such as: What is genetic engineering and how is it performed? Is it safe? How can it benefit or harm society? I will also explore technologies and art that have been and hopefully, will be created using genetic and genomic engineering.

View official listing on sxsw.com

Speakers
avatar for Josiah Zayner

Josiah Zayner

Research Fellow, NASA
Dr. Josiah Zayner (really Dr.? yeah I know seems pretentious sorry) is a Synthetic Biology Research Fellow at NASA, attempting to develop biotechnology for deep space exploration and colonization. He received his Ph.D. from the Department of Biochemistry and Molecular Biophysics at... Read More →


Friday March 13, 2015 4:15pm - 4:30pm
ACC Ballroom B Austin Convention Center

4:30pm

My Beautiful City Austin
David Heymann crafts seven masterful tales of a young architect who fails again and again to dissuade his clients from their bad decisions. The houses he designs aid and abet the ongoing erasure of Austin's ambrosial charm. These sharp, humorous stories explore consequences of Austin's rediscovered allure. Fueled by the dubious intentions of its inhabitants, this is a town growing madly while ignoring the pain of a thousand small cuts.

View official listing on sxsw.com

Speakers
avatar for David Heymann

David Heymann

Architect & Author, N/A
David Heymann is an architect, contributing writer for Places Journal, and a University of Texas Distinguished Teaching Professor. He is interested in what people want from nature. Heymann has been a writer in residence at the Museum of Fine Arts Houston's Dora Maar House, the Rockefeller... Read More →


Friday March 13, 2015 4:30pm - 4:50pm
ACC Ballroom G Austin Convention Center

5:00pm

The Contagion Cookbook
There was a time when the power of what we now call "content creation" resided in the hands of the few—ad agencies, TV networks, record labels, and other dinosaurs. Things have changed. The parity between big budget and DIY production techniques has skyrocketed in nearly every field, while the number and caliber of new competitors for the cultural spotlight trace a comparable path.
How do enterprising creatives stand out in a world where fresh, engaging content is available in abundance, and the field of content creators grows more crowded with each day? The answer lies in learning to stimulate a true cultural wake—beyond popularity or "virality"—that fundamentally reshapes our cultural norms and behaviors.
Why do we propose with diamonds? Why do we drink Coronas with lime? "The Contagion Cookbook" examines the way seemingly organic cultural norms can be fabricated by the savvy content creator, and offers a framework for driving behavioral adoption on a mass scale.

View official listing on sxsw.com

Speakers
avatar for Marcus Collins

Marcus Collins

Exec Dir of Social Engagement, Translation
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He currently leads the Social Engagement practice across the agency at Translation (translationllc.com), leveraging the psychological motivators that drive... Read More →


Friday March 13, 2015 5:00pm - 5:15pm
ACC Ballroom C Austin Convention Center

5:00pm

The State of the Maker Movement In Brazil
Brazil is a large country with lots of opportunities everywhere. In the other hand it is a country not designed for "newbies" where things are usually not trivial. The country adopted open source technologies as a few and the Internet and Social Media has a tremendous penetration and impact, but what is happening on the harder side of the creative economy? Learn about the current status of the maker movement in Brazil and understand what is happening down there. Understand the Brazilian challenges and pinpoint big opportunities in the maker space in the tropics. It is time to make more in Brazil!

View official listing on sxsw.com

Speakers
avatar for Manoel Lemos

Manoel Lemos

Founder, Fazedores.Com
Manoel Lemos is a partner at Redpoint e.ventures, the first Brazilian Venture Capital fund sponsored by Silicon Valley firms. Redpoint e.ventures was created to bring to Brazil the best practices of venture investing developed over decades in the Valley, to help foster the nascent... Read More →


Friday March 13, 2015 5:00pm - 5:15pm
ACC Ballroom B Austin Convention Center

5:00pm

Back to the Future of Media

Speakers
avatar for Ben Lerer

Ben Lerer

Co-Founder & CEO, Thrillist Media Group
Ben Lerer is the co-founder & CEO of Thrillist Media Group, the leading men's digital media company (consisting of food, drink and travel property Thrillist; tech-meets-lifestyle site Supercompressor; and style and grooming destination JackThreads). Lerer was among Ernst & Young’s... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Ballroom D Austin Convention Center

5:00pm

Better Living Through Minecraft

Speakers
avatar for Michael Langlois

Michael Langlois

Psychotherapist, Mike Langlois LICSW
NOTABLE ACHIEVEMENTS UNLOCKED


Friday March 13, 2015 5:00pm - 6:00pm
Long Center AT&T Education Room 701 W Riverside Dr

5:00pm

Can Sports Help End a Culture of Violence?

Speakers
avatar for Ben Casselman

Ben Casselman

Chief Economics Writer, FiveThirtyEight
Ben Casselman is the Chief Economics Writer for ESPN’s FiveThirtyEight, where he has written on such subjects as income inequality, immigration, education and the recent protests in Ferguson, Missouri. Prior to joining FiveThirtyEight, he was a national economics correspondent for... Read More →
avatar for Katie Hnida

Katie Hnida

Athlete, NO MORE
Katie Hnida graduated Magna Cum Laude from the University of New Mexico with a degree in Psychology. She is a pioneer in the world of sports, being the first woman to play, and score points, in a NCAA Division One football game. Her cleats and jersey are in the College Football Hall... Read More →
avatar for Donald McPherson

Donald McPherson

Pres, Don McPherson Enterprises LLC
avatar for Jane Randel

Jane Randel

Co-founder, NO MORE
Jane Randel is a co-founder of NO MORE, a national initiative intended to raise the profile of and normalize the conversation about domestic violence and sexual assault while generating greater resources for the national, state and local organizations addressing these issues (nom... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

5:00pm

Does Playing Sports Equal Brain Damage?

Speakers
avatar for Joanne Gerstner

Joanne Gerstner

Professor/Author, Michigan State University
Joanne C. Gerstner is an award-winning multi-platform sports journalist, with her work appearing in the New York Times, USA Today, Detroit News, ESPN.com, espnW, NPR, PGA Magazine and other outlets. She has covered the world's biggest events, such as the Olympics, soccer World Cups... Read More →
avatar for Jeffrey Kutcher

Jeffrey Kutcher

Dir, University of Michigan NeuroSport
Dr. Jeffrey Kutcher is a sports neurologist in the Department of Neurology at the University of Michigan and the Director of Michigan NeuroSport, the university’s academic sports neurology program where he oversees clinical care, education and research activities. In 2012, his NeuroSport... Read More →
avatar for Ben Utecht

Ben Utecht

Advocate/Athlete/Singer, Surrender The Game
Ben Utecht spends every minute of every day making his dreams become a reality. Utecht achieved football’s highest honor when his team the 2006 Indianapolis Colts won Super Bowl XLI. Utecht is now 4 seasons removed from his NFL career as a tight end due to Traumatic Brain Injuries... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

5:00pm

Streams, Shuffles and Statutes: Congress and Music

Speakers
avatar for Greg Barnes

Greg Barnes

General Counsel, Digital Media Association
Gregory Alan Barnes currently serves as General Counsel for the Digital Media Association (“DiMA”). DiMA is a nationally recognized trade association that represents the interests of several digital music and video service providers on a wide range of issues, including matters... Read More →
JC

Jason Chaffetz

Congressman, US House of Representatives
Mr. Chaffetz serves on the House Judiciary Committee, responsible for all copyright law. Mr. Chaffetz comes to Congress with a 16-year history in the local business community, executive branch experience in Utah State government, a reputation for running strong political campaigns... Read More →
avatar for Elizabeth Frazee

Elizabeth Frazee

Founder, TwinLogic Strategies
Elizabeth is co-founder and CEO of the all-women, technology and telecommunications lobbying shop TwinLogic Strategies. Named a “Top Lobbyist” by The Hill newspaper, Elizabeth's career in Washington includes high-level jobs on Capitol Hill, executive experience at leading tech... Read More →
avatar for Katie Peters

Katie Peters

Dir of Government Rels, Pandora Media Inc
Katie Peters is the head of Government Relations for Pandora Media in Washington, DC. She received her BA from Pepperdine University, MA from the Naval War College, and JD from The Catholic University, Columbus School of Law. Katie started her career on Capitol Hill with a California... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Room 18ABCD Austin Convention Center

5:00pm

Suspension of Disbelief in Virtual Reality

Speakers
PB

Paul Bettner

CEO & Founder, Playful Corp
Paul Bettner has been creating interactive entertainment for 20 years. In 2008, Paul and his brother David founded Newtoy, Inc to create the smash hit Words with Friends and changed mobile social gaming forever. Before that Paul was at Microsoft Game Studios where he helped create... Read More →
JG

Jan Goetgeluk

CEO, Virtuix Inc
Jan Goetgeluk is the founder and CEO of Virtuix and the developer of the Virtuix Omni, the first virtual reality interface for moving freely and naturally in video games and virtual worlds.
avatar for Dan Hurd

Dan Hurd

Studio Design Lead, Playful Corp
DAN HURD
JJ

Jason Jerald

Principal Consultant, NextGen Interactions
Jason is Co-Founder and Principal Consultant at NextGen Interactions, a company that provides consulting services and product development for emerging technologies. He has over 20 years of experience working with organizations such as General Motors, Lockheed Martin, NASA Ames, Valve... Read More →
AR

Amir Rubin

Pres & CEO, Sixense Entertainment Inc
Experienced, strategic, and insightful entrepreneur with over 20 years of developing products in the fields of simulation, video games, virtual reality and motion tracking. Built a team at Sixense with a shared passion for creating products that revolutionize the way we create and... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 4 208 Barton Springs Rd

5:00pm

5:00pm

A Million Medicis: Funding the Content Revolution
We're so used to treating digital content like physical goods that we've forgotten how different they are and how unsustainable that business model can be. In this conversation, we’ll explore new directions for content consumption and compensation that respect the true nature of content today.

Specifically, we’ll investigate crowdsourced patronage, the idea of paying the artist directly for her work on an ongoing basis, as opposed to for each individual piece of content. Including examples, we’ll look at how this fits in with consumption trends like an emphasis on services over goods and access over ownership. 
We’ll also look at the implications for the future of content, especially at how distributing financial risk across multiple patrons instead of centralizing it in a corporation transforms our relationship to artists and content.
It’s still not easy, but there’s never been a better time to be an artist who wants to produce good work, nurture an audience, and still pay the bills.

View official listing on sxsw.com

Speakers
avatar for David Dylan Thomas

David Dylan Thomas

Content Strategist, EPAM
As a content strategist for EPAM, David Dylan Thomas has developed strategies for major clients in entertainment, publishing, and retail. He is the founder of Content Camp, co-organizer of Barcamp Philly, head of Content Strategy Philly, and the creator, director, and co-producer... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

5:00pm

Art and Experience: A Future for Creativity
The conversation around “Art and Technology” has been around for decades, pulling ideas from two disciplines in hopes of generating some new type of experience. Technology continues to evolve, transforming daily life and the ways we engage with each other. Has the concept of Art+Tech kept up? Technology is, and has always been, about creating a great experience – ease, efficiency, and magnification. What does this mean for the Art world, and more specifically an Art Museum? If we look at the Art Museum as a catalyst for creativity, rather than a frame for art, we’ve got something to work with. We can make experience the focus instead of an afterthought in a post-digital world where interaction and engagement with technology and the museum only matter when they are working in tandem. In this presentation, we will discuss how Art and Tech is changing, how museums are harnessing technology to create a better experience, and future opportunities for integrating tech, creativity, and art.

View official listing on sxsw.com

Speakers
avatar for Laura Bernstein

Laura Bernstein

Digital Designer, Graphic Design, Los Angeles County Museum of Art
As lead Digital Designer Los Angeles County Museum of Art I get to explore ways that visitors interact with art and museums, both onsite and offsite. I work closely with LACMA's social media team, web and digital strategists, guest services department, and marketing.
avatar for Lori Kozlowski

Lori Kozlowski

Editorial Dir, Atom Factory
Lori Kozlowski serves as Editorial Director at Atom Factory, a music management and media company in Los Angeles. She has been a technology columnist for Forbes Magazine and previously served as senior digital editor for the Los Angeles Times. She writes about technology, media, culture... Read More →
avatar for Todd Lefelt

Todd Lefelt

Managing Dir/User Experience, Huge
Todd Lefelt is Managing Director of User Experience at Huge in Los Angeles. Since joining Huge in 2006, Todd has been instrumental in building the agency's user experience team and helping to define the philosophy and process applied to user-centric design. In 2010, Todd joined Huge's... Read More →
avatar for Maritza Yoes

Maritza Yoes

Social Strategist, Los Angeles County Museum of Art
Maritza Lerman Yoes serves as Social Strategist for TBWA\Media Arts Lab. Prior to her time at MAL she was the first Social Media Manager at the Los Angeles County Museum of Art (LACMA). Her work for the museum included the creation of branded social media content across all channels... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 2 110 E 2nd St

5:00pm

Brands: Connective Tissue Between People and Tech
Brands are now just as likely to invest in everyday tools, services and life-hacks as they are traditional marketing campaigns. The most trusted brands are already behaving like lifestyle and wellbeing partners.
If you're the kind of person who thinks advertising is a dirty word, maybe this panel will change your mind. Leo Burnett's Global Head of Social and Mobile James Kirkham and Contagious' North American editorial director Nick Parish will step into the immediate future to identify miraculous innovations that will quickly be brought into the mainstream by brands.
Yes, you heard right. If brands start to divert some of their media dollars into democratizing space age technology, many of the techno-miracles you read about will soon become part of the mainstream.
In this panel we will explore how marketers strive to solve some of the pain points in people's lives by scaling innovation and becoming the connective tissue between amazing new technologies and real people.

View official listing on sxsw.com

Speakers
avatar for James Kirkham

James Kirkham

Global Head of Social & Mobile, Arc Worldwide/Leo Burnett
James Kirkham is Leo Burnett Worldwide’s Global Head of Mobile and Social. Kirkham leads the combined social media and mobile capabilities of the advertising network, which has clients including P&G, McDonald’s, Coca Cola, and Kellogg’s and operates across 97 offices, in 84... Read More →
avatar for Nick Parrish

Nick Parrish

Editorial Dir North America, Contagious Magazine
A longtime journalist and editor, Nick Parish helps run London-based Contagious in North America. Nick works on Contagious’ award-winning quarterly briefing book, frequent special reports, web platforms and client-based consulting projects, all focusing on turning emerging innovative... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

5:00pm

Building Community with the Open Lab Blueprint
Open labs have reframed the biolab as a community resource. They attract a diverse, vibrant community of makers and citizen scientists. Being a relatively new phenomenon, with more being founded every year, Genspace realized we were in a unique position to share our experience in order to help others starting a lab in their own community through the Open Lab Blueprint. The Open Lab Blueprint is designed to enable people to launch an open lab from scratch. It is a system for fostering the DIY bio community around the world via cross-platform documentation and open DIY tools. During our conversation we will be taking the audience through a journey of utilizing the Blueprint to launch a community biolab, discussing why we chose these main components, and how, through our own experiences as a diverse community of makers and scientists we were able to come together to create something larger than ourselves.

View official listing on sxsw.com

Speakers
avatar for Ellen Jorgensen

Ellen Jorgensen

Co-founder and Dir, Genspace
Dr. Ellen Jorgensen is co-founder and director of Genspace, a nonprofit community laboratory dedicated to promoting citizen science and access to biotechnology. In 2011 she initiated Genspace’s award-winning curriculum of informal science education for adults, and last year Genspace... Read More →
avatar for Ashley Quinn

Ashley Quinn

UI/UX Designer & Consultant, Genspace
Ashley Quinn is a designer and activist interested in the cross-section between art, science and technology. Through her work she bridges the gap between environmental awareness, human action, and behavior change by creating novel experiences and design interventions. When she's not... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 402-403 110 E 2nd St

5:00pm

Building Gender-Balanced Startups
Everyone in tech wants more gender balance from the startup ecosystem, but the practical barriers to reach that goal are complex, and require buy-in from many players: From engineering and MBA colleges which produce the next generation of startup leaders, to the incubation/hackathon culture which fosters them, to the VC community who finance them, to the startup founders and executives who must then hire and manage a (hopefully) gender-balanced team, to the male and female employees working together every day. Join diverse leaders in the tech industry—including TechCrunch reporter Colleen Taylor, veteran designer/developer Julie Ann Horvath, and theMIX agency founder/CEO Vanessa Camones—for a panel with a focus on concrete results. They’ll discuss the challenges they’ve encountered—and offer solid advice and solutions for overcoming them, so we can all work together to build a more inclusive (and therefore more successful) startup ecosystem.

View official listing on sxsw.com

Speakers
avatar for Stewart Alsop

Stewart Alsop

Partner, Alsop Louie Partners
Stewart Alsop is a partner of Alsop Louie Partners, founded in 2005. Originally a business journalist and commentator, he became a venture capitalist with New Enterprise Associates in 1996, where he led investments in companies including TiVo, Glu Mobile, and Xfire, and two woman-founded... Read More →
avatar for Vanessa Camones

Vanessa Camones

CEO, theMIX agency
Vanessa is founder and CEO of theMIX agency, a full-service marketing and communications boutique based in San Francisco and Los Angeles. She’s been working in high-tech public relations and strategic communications for more than 15 years, advising a wide range of clients, from... Read More →
avatar for Julie Ann Horvath

Julie Ann Horvath

Designer/Developer/Visual Storyteller, TechCrunch
A fan of the social web, building things, and making information beautiful, Julie Ann Horvath works as a designer and front-end developer at &yet She was an early employee at GitHub, Cherry and Yammer and is the host and organizer of the all-woman talk series Passion Projects designed... Read More →
avatar for Colleen Taylor

Colleen Taylor

Reporter for TechCrunch & Editorial Dir for TechCrunchTV, TechCrunch
Colleen Taylor is based in San Francisco, where she has been reporting on technology businesses and the people behind them since 2006. Currently, she is a reporter for TechCrunch and TechCrunch TV.


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon E 500 E 4th St

5:00pm

Can Photojournalism Survive the Smartphone Era?
The role of photography today is more important and ubiquitous than ever before. The smartphone and the internet have democratized photography and publishing. Any image has the potential to go viral and shed light or contribute to the noise of modern life. The transition from analog to digital has been hard for journalism and doubly hard on photojournalists. Entire photo staff layoffs, a shrinking client base, competition from crowd sourcing and cheap stock images have severely threatened the professional news photographer’s ability to eek out a living. Can innovation and partnerships help photojournalism survive the smartphone era?

View official listing on sxsw.com

Speakers
avatar for Gary Hershorn

Gary Hershorn

Photo Editor, Flipboard
KJ

Kenneth Jarecke

Photographer, Contact Press Images
Kenneth Jarecke throughout his career has traveled extensively. Having worked in over fifty countries, he’s reporting on tumultuous elections in Haiti, to the fall of the Iron Curtain. He’s put a sympathetic face on the plight of child soldiers in Mozambique to the suffering refugees... Read More →
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Benjamin Lowy

Photographer, Getty Images Reportage
Benjamin Lowy is award winning photographer based in New York City. He received a BFA from Washington University in St. Louis in 2002 and began his career covering the Iraq War in 2003. Since then he has covered major stories worldwide. In 2004 Lowy attended the World Press Joop Swart... Read More →
avatar for William Philpott

William Philpott

Photographer, Contact Press Images
William Philpott is a news and commercial photographer based in Cincinnati, Ohio. He got his start in Washington, D.C. he primarily covering politics during the era of Presidents Bill Clinton and George W. Bush. He was a member of the White House News Photographers Association and... Read More →
avatar for Scout Tufankjian

Scout Tufankjian

Photojournalism, Contact Press Images
Although best known for her work documenting the Barack Obama campaigns, Scout Tufankjian has spent the bulk of her career working in the Middle East, including four years working in the Gaza Strip and extensive time in Egypt documenting the Egyptian Revolution and its aftermath... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

5:00pm

Digital Disruption: Do or Die
As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Don Abraham

Don Abraham

Exec VP, The Futures Company
Don is an Executive Vice President of The Futures Company’s global consulting practice, where he specializes in helping companies to think about the future. His work in this field touches on most business verticals, and has included keynote presentations to global boards, trends... Read More →
avatar for Eric Pfeifer

Eric Pfeifer

Dir Mobility & Strategic Partnerships, VML
Eric joined VML in 2012 and leads VML Mobility practice and principles. He establishes mobility strategies for VML clients and drives long-term product visions for road-mapping and maintenance, publishing, and customer support. More than 15 years of industry experience in the U.S... Read More →
avatar for Kurt Unkel

Kurt Unkel

EVP Chief Digital Officer, Team Detroit
Digital advertising expert, with over 15 years experience in building & scaling emerging media & analytics practices that create measurable value and drive revenue in innovative ways. Special focus in creating digital media strategies, development of measurement / accountability models... Read More →
avatar for Tony Vecchiato

Tony Vecchiato

VP Strategy & Enablement, Team Detroit


Friday March 13, 2015 5:00pm - 6:00pm
Trinity Hall Trinity Hall 311 E 5th

5:00pm

Don't Hire Robots: The Human Touch in Social Media
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As the world becomes increasingly digital, companies need to watch out for automation when it comes to communicating with customers. Automation can take many forms, but the most common are 1) social aggregation tools that find relevant content in your niche (which is good) and 2) employees who take an assembly-line approach to content (which is bad).
Having the human touch when it comes to social media is the best way to forge a link between an organization and its supporters (read: customers). Don't hire robots: choose employees who are willing to own social media by becoming brand ambassadors and the main point of connection with customers, who then become brand ambassadors in turn.
Join Jeanette Gibson, Hootsuite's VP of Customer Experience & Community, in a session on how to enable your employees to become social without becoming robots.

View official listing on sxsw.com

Speakers
avatar for Jeanette Gibson

Jeanette Gibson

Vice Pres, Community & Customer Experience, Hootsuite
Passionate about social media, technology and building and activating online communities, Jeanette brings 20 years of digital marketing and communications experience in the technology sector to HootSuite. In her role as VP of Community at HootSuite, Jeanette is responsible for managing... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 404 110 E 2nd St

5:00pm

Education, Impact Investing and US Foreign Policy
The discussion will focus on the future of impact investing and how federal policy currently seeks to help unleash new capital, talent, and energy for political, economic, social and environmental good (eg, private equity funds in Egypt, Tunisia and Pakistan to support small and medium enterprises alongside microfinance platforms; empowering youth by supporting entrepreneurship and education through Young African Leaders Initiative and Young Southeast Asian Leaders Initiative). Part of the conversation will solicit from entrepreneurs and innovators their guidance on what we’re doing right, wrong and what more we can do. The conversation will also consider the role of government in plugging into the existing ecosystem and promoting the conditions and a culture for social entrepreneurship through presidential initiatives like WEAmericas (Womens Entrepreneurship in the Americas) and during health crises such as the recent Ebola outbreak.

View official listing on sxsw.com

Speakers
avatar for Krishanti Vignarajah

Krishanti Vignarajah

Senior Advisor to the Deputy Secretary of State, United States Department of State
Krishanti Vignarajah currently serves as Senior Advisor to Deputy Secretary of State Heather Higginbottom and previously served Deputy Secretary William Burns and Thomas Nides. In this capacity, Ms. Vignarajah helps shape State Department and White House initiatives and programs on... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Room 6AB Austin Convention Center

5:00pm

End to Brogramming? How Women are Shaping Tech
What would the tech industry look like if it were built by women? ELLE.com, a women's magazine website with nearly 10 million unique visitors and a mission to celebrate strong, successful, and stylish women, will lead a panel of female tech executives to discuss the state of "Women in Tech.” In a world where the “pink ghetto” is a reality and we see a serious lack of female representation in the industry, is tech hostile to females? How are these women changing brogrammer culture? What will the future look like as more women enter this career space? And what changes must be made to ensure that more women seek out careers in tech? Moderated by Elle.com Editor Leah Chernikoff, panelists Danae Ringelmann, Danika Laszuk, and Nellie Bowles will discuss the challenges they face as women working in a man’s world.

View official listing on sxsw.com

Speakers
avatar for Nellie Bowles

Nellie Bowles

Reporter, Re/Code
LC

Leah Chernikoff

Editor, Elle.com, Hearst Magazines Digital Media
Leah Chernikoff is the Editor of Elle.com, an authoritative, yet relatable online destination for women who create culture and enjoy modern luxuries. Chernikoff was name to the post in September 2013 and has nearly doubled traffic with the site reaching nearly 10 million women worldwide... Read More →
avatar for Danika Laszuk

Danika Laszuk

VP of Mktg, Jawbone
Danika Laszuk heads marketing for Jawbone, where she is responsible for the company’s marketing and communications activities globally. Prior to joining Jawbone, Danika spent nine years at Apple where she oversaw product marketing for numerous generations of the iPod and developed... Read More →
avatar for Danae Ringelmann

Danae Ringelmann

Founder & Chief Dev Officer of Indiegogo, Indiegogo
Danae Ringelmann co-founded Indiegogo in 2007 with a mission to democratize fundraising and has since helped to propel the company into the world’s largest crowdfunding platform. Today, Danae leads Indiegogo's industry development efforts, while steering the company’s employee... Read More →
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Nicole Sanchez

Founder, VIXXENN


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 1 110 E 2nd St

5:00pm

Global Water Crisis: Solvable
People living in impoverished areas die every day from drinking dirty water. While having access to clean water is a luxury that many of us take for granted, there are millions living in nations with no filtration systems in place. Kids drink from the same streams where animals bathe. In addition, there’s no clean water available for surgery if someone is injured, putting the wounded at risk of deathly infections. The goal is to take existing solutions in the form of portable water filters into countries that need them.
With these filters, dirty water becomes instantly clean – and drinkable. Lives are saved.
The idea isn’t to get one person to drop off 100 filters and call it a day. Let’s try to get 100,000 travelers to each pack 10 small filters, or team up with groups to implement projects with larger filters for an entire village. Then, the world will start to take notice.

View official listing on sxsw.com

Speakers
avatar for Guga Ketzer

Guga Ketzer

Creative Dir, Waves For Water
avatar for Jon Rose

Jon Rose

Founder, Waves For Water
As a professional surfer, Jon Rose traveled the world in pursuit of perfect waves and his adventures led him to some of the most breathtaking and remote locations in the world. After retiring from 13 years of pro surfing, in looking for his next move Jon was inspired by his father... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Room 5ABC Austin Convention Center

5:00pm

How Kids Changed the Way We Design for Adults
Kids don’t have patience for user experience research. They don’t care what your marketing team wants, and they won’t make an effort to please your developers. They’re not loyal to your brand. And, of course, the youngest among them can’t even read.
But rather than thinking that kids are clueless, we need to view them as a clue to designing better digital products and services for people of all ages. After all, don’t your users sound a lot like the description above? Adults are also impatient, uncooperative, unloyal, and can — but won’t — read information on a screen!
By adapting your research and design processes to align with the preferences, cognitive abilities, social skills, and attention spans of kids — you’ll be better armed to create innovative, intuitive, and delightful products and services for adults.
This session will show you how to evolve your methodologies and take advantage of an emerging set of digital design principles inspired by today’s youngest users.

View official listing on sxsw.com

Speakers
avatar for Kerry Bodine

Kerry Bodine

Customer experience consultant, KerryBodine.com
Kerry believes that happy customers lead to happy shareholders. Her recent book, Outside In: The Power of Putting Customers at the Center of Your Business, helps business leaders understand the financial benefits of great customer experiences — and how their organizations must change... Read More →
avatar for Lisa Lindström

Lisa Lindström

CEO, Doberman
Lisa Lindström is a designer turned corporate leader. She’s the CEO at the award winning design consultancy Doberman in New York and Stockholm with clients such as Spotify, New York City, HBO, Google, and the health start-up Oscar.


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon D 110 E 2nd St

5:00pm

McDonald’s Pitch Session: Transportation and Delivery
The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
How we physically get from point A to point B is rapidly evolving, and companies must evolve to not only meet customers on their journey, but to anticipate the way they will travel in the future. Connected technology is changing transportation models and the way we interact with our cars. As a result, our existing idea of door-to-door delivery and drive-thru will soon be obsolete.
Imagine a world where drones could deliver you food while you’re driving down the highway. Seems crazy now, but technology is increasingly revolutionizing our everyday lives. As the world’s leading global food
service retailer, McDonald’s global reach and scale drives industries beyond just food, including transportation, delivery and logistics models.
This session will give three start-ups focused on mobile, transportation and delivery an opportunity to pitch their innovation to a panel of judges.
If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.
Rules and Guidelines: http://mcd-sxswstartups.tumblr.com

View official listing on sxsw.com

Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon D 500 E 4th St

5:00pm

Natural User Interface Design for Engaging Art and Performance
In this session new media artists Joao Beira and Jerome Morrison explore how new technologies for natural user interface design can engage participants in the visual and performing arts. Following a presentation of their own work, the artists will discuss the affordances and drawbacks to natural user interfaces in expressive performance design. The artists will detail how a number of different interface technologies work, such as the leap motion sensor, Kinect, infrared cameras, and discuss the pros and cons of each. Through joining this session, participants will gain an overview of current tools and techniques for embodied interface design and how they can used to create an engaging visual and performing arts experience.

View official listing on sxsw.com

Speakers
avatar for Joao Beira

Joao Beira

Visual Artist, Datagrama
João Beira is a visual artist merging 3D projection design with interactive media. He is the founder and creative director of Datagrama. He is currently pursuing a dual degree PhD at the University of Texas at Austin and University of Porto, Portugal, which focuses on the integration... Read More →
avatar for Jerome Morrison

Jerome Morrison

Co-Founder Pseudoholographic Interactive Engineer, Psiplay
In 2011 while pursuing a Masters of Arts Degree in New Media Studio at East Tennessee State University, Jerome studied the process of game design and integrating the Microsoft Kinect for the purpose of making immersive experiences. His final project, the pseudoholographic interactive... Read More →
avatar for Matthew Mosher

Matthew Mosher

Artist/Faculty, Brushfire LLC
Boston native Matthew Mosher redefines contemporary art through interactive installations, public performances, and digital media. After receiving a BFA from the Rhode Island School of Design in furniture design in 2006, Mosher traveled around the world independently investigating... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 3 110 E 2nd St

5:00pm

Radical Healthcare: What Do Consumers Want?
The statement "healthcare is broken" has become a cliche, but most attempts to fix the system focus on relatively incremental changes. However, there's a brave new world of exciting ideas that have the power to truly change things at a fundamental level.
In our panel we discuss how diverse sectors like gaming, ecommerce, and academia can inform better design for healthcare solutions. However, we will also focus on the tension that can exist when creating the "best" and most engaging product doesn't always lead to positive/measurable patient outcomes and vice versa.

View official listing on sxsw.com

Speakers
avatar for Jennifer Chung

Jennifer Chung

Co-Founder/CEO, Kinsights
Jennifer Chung is the co-founder and CEO of Kinsights, an online advice-sharing and health records platform for parents of children with rare and complex conditions. Prior to joining Kinsights, she was the Chairman of the Board at the San Francisco SPCA, one of the country's largest... Read More →
avatar for Alejandro Foung

Alejandro Foung

Co-Founder/CEO, Lantern
Alejandro Foung is co-founder and CEO of Lantern, an online and personalized service that allows anyone to strengthen their emotional well-bring with the care and support of a licensed professional. Lantern launched their service this past fall and has already served thousands individuals... Read More →
JO

Jason Oberfest

Co-Founder/CEO, Mango Health
Jason is the Co-founder and CEO of Mango Health. Prior to founding Mango Health Jason served as VP, Social Applications at ngmoco, one of the earliest iPhone and Android game companies (acquired in 2010). Jason previously worked as SVP of Business Development and GM of the developer... Read More →
avatar for Vinnie Ramesh

Vinnie Ramesh

Co-Founder/CTO, Wellframe
Vinnie is a co-founder/CTO of Wellframe. He is an MIT trained computer scientist with expertise in systems engineering, complex networks and machine learning. He was a researcher at MIT’s Media Lab, Energy Initiative and Institute for Soldier Nanotechnologies. In 2008, Minor Planet... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 203-204 110 E 2nd St

5:00pm

Social Stars to Super Stars: Latinos on the Rise
According to the U.S. Census, by the end of 2013, the total Latino population in the U.S. was over 54 million, making Latinos not only one of the fastest growing demographics, but also a powerful consumer force for major media companies and brands. So who are these new Latino influencers and how are they leveraging digital platforms to generate their own stardom and breakthrough to traditional media? This panel will feature industry veterans and emerging Latino YouTube talent discussing how Latino social stars are better engaging with audiences, as well as making themselves more appealing to advertisers, networks and studios. This includes monetization opportunities. We will also discuss how brands are looking at digital to incubate ideas and deliver more meaningful content to this market.

View official listing on sxsw.com

Speakers
DA

Daniel Aguilar

Photographer, MiTú Network
avatar for Drew Baldwin

Drew Baldwin

CEO, Tubefilter
A passionate and outspoken advocate of technological innovation, free speech, and unhindered creative expression, Drew is the founder and CEO of Tubefilter (tubefilter.com), creator and executive producer of the Streamy Awards, (streamys.org), and executive director of Social Media... Read More →
avatar for Doug Greiff

Doug Greiff

Co-founder, CCO, Mitú Inc
Doug Greiff is the Co-Founder and Chief Creative Officer of MiTu, a new Latino media brand and network of YouTube channels, that consists of the largest collection of Latino content creators and social influencers on the web.
avatar for Maiah Ocando

Maiah Ocando

Host/Actress/Author/Internet Personality, MiTú Network
Maiah Ocando is an explosive talent and rising superstar of the digital world who has conquered the Internet with her fresh and fiery insights on fashion and beauty. Her tireless energy, sharp sense of humor, and pop sensibility has quickly made her one of the most sought after Latin... Read More →
CO

Cris Ordaz

YouTube Makeup Guru, MiTú Network
Cris Ordaz, is a social influencer, content creator, and beauty guru on a mission to help women everywhere transform themselves from the inside out. On her YouTube channel, "MyMakeupCorner" Cris has inspired hundreds of thousands of young Latinas and now can be seen as co-host of... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Ballroom F Austin Convention Center

5:00pm

Storytelling For Dummies: Create a Lasting Brand
The art of storytelling is part of the fabric of every great investor pitch, successful brand and great book, movie or song. And, it is incredibly valuable when you are dealing with boring stuff like automating payments, shipping and using MS-DOS...remember that arcane operating system?
In this panel, we share the stories no one knew how to tell. How do you tell millions of people they are "dummies"? How did Square convince millions of store owners that there was an even easier way to process and accept payments and do so in a way that was specific to the needs of each business? How is startup Shyp putting color in the cheeks of the 220-year-old shipping industry by leveraging the popularity of the on-demand economy?
Most importantly, how can YOU tell your story...and make it stick.
Years of experience, mistakes and viral successes will guide the panel's discussion. You will leave this session with specific tips and tricks to become your own master storyteller.

View official listing on sxsw.com

Speakers
JB

Johnny Brackett

Head of Communications, Shyp
Johnny is on the Product Communications team at Square, where he focuses on telling the world how Square’s products make it easy to build a small business. He’s involved in the product development process at every stage, from inception to launch. Prior to Square, Johnny solely... Read More →
avatar for John Kilcullen

John Kilcullen

Pres, United Artists Media Group
John Kilcullen is the creator of the 'For Dummies' book series and brand that has gone on to sell over 250 million copies in 37 languages generating over $2 billion in retail sales. Under his leadership, he took startup publisher IDG Books Worldwide from $0 to over $240 million in... Read More →
avatar for Lauren Sherman

Lauren Sherman

Head of Mktg, Shyp
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

5:00pm

The Meet Up Organizer's Meet Up
Perhaps you already have a Meet Up, searching for ways to grow the member base; perhaps you are planning on founding a Meet Up group. Let's get together and discuss what makes a Meet Up successful and drives members.
We will be exchanging experiences on how to identify the components necessary to found, grow, and operate a successful technology meetup group:
- How do you get started?
- How do you find members?
- How to find a venue?
- How to finance your meetup?
- Opportunities to profit making?
- How to find and organize helpers?
Johan is the Organizer of the Co-founders Austin Meetup, which grew within 4 years to 2,600 members - one of the largest in the US. The Co-founders Meetup is a non-profit monthly pitch and networking event driving each month 120+ co-founders to come together. Out of the experience with the Co-founders Meetup, we built the TechMap, a free targeted member platform, available to meetups globally.

View official listing on sxsw.com

Speakers
avatar for Tony Mai

Tony Mai

Chief Operating Officer, PitchDeals.com
Tony Mai had more than 10 years experience with IBM in various roles and capacities including Software Development, Database Design, Project Management, and Agile and Lean Development. He has good understanding of user data and user acquisition through using big data and datamining... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 504 110 E 2nd St

5:00pm

The Mosaic Mindset: Building Luxury Brands
Luxury brands are some of the most complicated brands in the world to advertise for. So, how can you make sure that you consumer really cares about what you are saying? The best way is to create a range of content that is made up of interesting, authentic, and consistent material. That way, people can self-select the content that they enjoy to build their very own personal mosaic. This talk explores how Lincoln has developed their content with a mosaic mindset, how to keep it consistent across multiple platforms, and how to keep things personal.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
JP

Jon Pearce

EVP and Global Chief Creative Officer, Hudson Rouge


Friday March 13, 2015 5:00pm - 6:00pm
Palm Door on Sixth Main Stage 508 E 6th St

5:00pm

Working Moms Meet Up
No single event in a woman’s life asks more questions of her career than adding a baby to the family. Suddenly, you’re faced with time constraints to accommodate drop-off and pick-up and flipping a coin with your partner to see who will stay home with the sick child.
We’re asked to LEAN IN when a sleepless night with a crying child makes you want to wave the white flag. Every day, we’re making important decisions at our jobs, and yet, the little logistical things like getting everyone out the door seem to continually stump us.
Let’s meet up, swap tips on how to survive as a working mom and support each other in this crazy journey. Whether it’s a helpful app or connecting with other moms through a forum, we all need ways to make it to bedtime.
Oh, and there will be an old breast pump that we can take turns smashing (then recycling the parts). Cuz we’ve all thought about it.

View official listing on sxsw.com

Speakers
avatar for Terri Koen

Terri Koen

Sr. Account Planner
Terri Koen is a brand strategist in Austin, TX, and she also writes a yoga blog at FindingDrishti.com. As a 11 year veteran in advertising, she has a deep understanding of how consumers use social media to build personal relationships, experience in and passion for qualitative primary... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 509 110 E 2nd St

5:00pm

Yale Student Startup Pitch-Off
Five of the most promising student entrepreneurs from Yale University pitch their businesses to a panel of judges from top-tier venture capital firms. These seed-stage startups represent a wide range of industries, including software, internet technologies, high-tech life sciences, and consumer goods that aim to revolutionize their sector.

View official listing on sxsw.com

Speakers
avatar for Jim Boyle

Jim Boyle

Managing Dir, Yale Entrepreneurial Institute
Jim Boyle is a co-founder and the Managing Director of the Yale Entrepreneurial Institute (YEI), an office of Yale University with the mission of helping students and faculty launch new venture ideas. Prior to forming YEI, Boyle was previously responsible within the Office of Cooperative... Read More →
avatar for James Boyle

James Boyle

Managing Dir, Yale Entrepreneurial Institute
Jim Boyle is a co-founder and the Managing Director of the Yale Entrepreneurial Institute (YEI), an office of Yale University with the mission of helping students and faculty launch new venture ideas. Prior to forming YEI, Boyle was previously responsible within the Office of Cooperative... Read More →
avatar for David Mount

David Mount

Partner, Kleiner Perkins Caufield & Byers
David Mount joined Kleiner Perkins Caufield & Byers in 2008 and is a partner in KPCB’s Green Growth Fund (GGF), which supports young companies leading new markets in sustainable ways. David is focused on software and services investments applicable to the energy and industrials... Read More →
KR

Katie Rae

Managing Dir, Project11
MS

Michael Seibel

Partner, YCombinator


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon B 500 E 4th St

5:15pm

Inanimate Characters Redefine Authenticity
Inanimates are the new authenticity in social media. When they are perceived freed from the filters of their corporate bosses, they express ideas in plain language that their audience craves. But there are many pitfalls in tone, vocabulary and character limitation.
Because it is performance art, the voice of an inanimate character on social media require the skills of improv, quick wit and repartee. The inanimate character voice must be engaging and culturally-aware to build a community. The voice must give its audience permission to suspend belief. It is no longer enough to use brand-sanctioned, stale puns in tweets.
This session will examine the voice of the inanimate and its role in building an identity for a brand, organization and community.

View official listing on sxsw.com

Speakers
avatar for Gerard McLean

Gerard McLean

Pres/CEO, Rivershark Inc
Gerard McLean -- a wily author and essayist -- sets the content bar high; not an easy feat in a world in which dogs blog and inanimate characters have volatile voices.


Friday March 13, 2015 5:15pm - 5:30pm
ACC Ballroom B Austin Convention Center

5:15pm

When Haters Show Up in Your Social Stream
We've all seen an argument or controversy unfold on social media…and breathed a sigh of relief knowing we aren't at the center of it. But what happens when you're the one in the line of fire, faced with tough critics on your social channels? It can be a lifelong friend who has a very different opinion of things or someone you've never heard of – understanding your options so you can weigh them carefully creates a toolbox to tap into in the heat of the moment.
Being prepared for potential controversy and developing a communications strategy are key to managing through a difficult online conversation. The Difference can mean keeping relationships in tact. Learn from someone who has managed through controversial subjects, and effectively built and maintained social relationships in spite of challenging conversations. The session will assist participants in determining determining a strategy to accomplish their online goals, and offer tips for a full range of social media activities.

View official listing on sxsw.com

Speakers
avatar for Janice Person

Janice Person

Online Engagement Dir, Monsanto
I'm a city girl who found my way to #agriculture and have spent my career here working with a variety of crops & projects, but esp #cotton and biotech. I have been blogging personally for years and recently put those skills to work doing social media outreach for Monsanto. My hometown... Read More →


Friday March 13, 2015 5:15pm - 5:30pm
ACC Ballroom C Austin Convention Center
 
Saturday, March 14
 

9:30am

Based On A True Story: Games, Film and Cancer

Speakers
avatar for Ryan Green

Ryan Green

Co-Owner, Numinous Games
avatar for Josh Larson

Josh Larson

Co-Owner, Numinous Games
DO

David Osit

Dir/Producer, Kinematic Films LLC
avatar for Malika Zouhali-Worrall

Malika Zouhali-Worrall

Director/Producer, Kinematic Films LLC
Malika Zouhali-Worrall is an award-winning documentary filmmaker. In collaboration with David Osit, she is currently directing and producing a new film, THANK YOU FOR PLAYING, about video game developer Ryan Green who is building "That Dragon, Cancer," a video game about his terminally... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Long Center Kodosky 701 W Riverside Dr

9:30am

Beyond the Bar Graph: Insights Over Info

Speakers
avatar for Christopher Glode

Christopher Glode

GM, Under Armour Connected Fitness
As General Manager, Chris is responsible for the Consumer line of business within MapMyFitness including the MVP subscription, mobile purchases, and all digital and physical goods, as well as the Under Armour Digital roadmap and products. Chris has a deep background in mobile product... Read More →
GT

Gavin Teo

GM, Comcast Ventures
avatar for Marybeth Thompson

Marybeth Thompson

Head of Partnerships, MyFitnessPal
Marybeth Thomson is Head of Partnerships for MyFitnessPal, the world’s most popular health & fitness app with over 80 million users. She is focused on expanding MyFitnessPal’s ecosystem of partners and services that support MyFitnessPal members living healthier lives.


Saturday March 14, 2015 9:30am - 10:30am
Four Seasons Ballroom CD 98 San Jacinto Blvd

9:30am

Old Game, New Tricks: What's the Future of Golf?

Speakers
avatar for Shane Bacon

Shane Bacon

Host "The Turn", BACK9NETWORK
Shane Bacon is the host of Back9Network's "The Turn," a daily news, golf and lifestyle show exclusively on DIRECTV Channel 262.
avatar for Charlie Kautz

Charlie Kautz

Mktg Consultant, Golf Digest
A card-carrying "milennial" with background in global marketing and communications at TaylorMade-adidas Golf Company. I'm as passionate about growing golf as I am getting better at it, and spent the last year serving as project manager for Hack Golf - a new, open innovation initiative... Read More →
avatar for Andrew  Kipper

Andrew Kipper

Agent Dir Golf, Excel Sports Management
As an agent with Excel Sports Management, Andrew Kipper is directly involved with the businesses and careers of some of the biggest names in professional golf. A New Yorker by way of Los Angeles, Andrew received his JD and MBA from Washington University in St. Louis, and is a proud... Read More →
avatar for Ashley Mayo

Ashley Mayo

Sr Editor Audience Engagement, Golf Digest


Saturday March 14, 2015 9:30am - 10:30am
Four Seasons Ballroom AB 98 San Jacinto Blvd

9:30am

Problem Solvers: Tech + Youth Sports = Universal Access

Speakers
avatar for Tom Farrey

Tom Farrey

Executive Director, Aspen Institute Sports & Society Program
Tom leads the Aspen Institute's Sports & Society Program, whose mission is to convene leaders, facilitate dialogue and inspire solutions that help sport serve the public interest. He founded the program in 2011 and in April 2013 launched Project Play, a multi-year, multi-stage effort... Read More →
avatar for Jeremy Goldberg

Jeremy Goldberg

Pres, LeagueApps
Jeremy is the President of LeagueApps, a sports technology company that enables organizers to better manage local sports programs and makes it easy for participants and their families to have amazing sports experiences. He is also a partner at [212]MEDIA, a NYC-based venture development... Read More →
avatar for Risa Isard

Risa Isard

Program Coord, The Aspen Institute
Risa Isard is program coordinator for the Aspen Institute Sports & Society Program, whose mission is to convene leaders, foster dialogue, and inspire solutions that help sport serve the public interest, with a focus on the development of healthy children and communities. She is leading... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Four Seasons San Jacinto 98 San Jacinto Blvd

9:30am

American Food 2.0: United to Feed the Planet
For the first time in the 160-year history of world’s fairs, the theme of Expo Milano will be food: “Feeding the Planet, Energy for Life.” From May 1 to October 31, 2015, welcoming 20 million visitors, this theme will unite 147 countries into action around the challenges and opportunities facing our global food system and the sustainable development of our planet. As we address the global challenge of feeding more than 9 billion people by 2050, what is the role of technology and innovation? From robotics to big data to GPS to the quantified self, food is the next technological frontier. But there's a difference between lifestyle toys for the connected and food security for the marginalized communities. Or is there?

View official listing on sxsw.com

Speakers
avatar for Mitchell Davis

Mitchell Davis

Chief Creative Officer, Friends of the USA Pavilion
Mitchell Davis is the EVP of the James Beard Foundation, a cookbook author, a journalist, and a scholar with a Ph.D. in Food Studies from NYU. With the Beard Foundation for more than 20 years, Davis has created and overseen many of the organization’s initiatives, including the the... Read More →
avatar for Jeffrey Dunn

Jeffrey Dunn

Pres & Chief Carrot Officer, Bolthouse Farms
Jeffrey T. Dunn President & Chief Carrot Officer Bolthouse Farms
avatar for Max Mullen

Max Mullen

Co-Founder, Instacart
Max Mullen is Co-Founder and Head of Consumer Product at Instacart. Founded in San Francisco in 2012, Instacart delivers groceries in as little as one hour and has quickly scaled to 15 cities and partnered with over 50 retailers including grocers like Whole Foods Market. By combining... Read More →
avatar for Kaitlin Yarnall

Kaitlin Yarnall

Exec Editor, National Geographic Society
Kaitlin Yarnall is the Executive Editor, Maps, Graphics & Art for National Geographic, where she oversees staff charged with the Society's maps and graphics. She is the director of National Geographic's food initiative and was deeply involved in conceptualizing the graphic storytelling... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Driskill Hotel Driskill Ballroom 604 Brazos St

9:30am

Are You in a Social Media Experiment?
In their 2009 Science article, “Computational Social Science”, David Lazer and colleagues wrote that our online activity “leaves digital traces that can be compiled into comprehensive pictures of both individual and group behavior, with the potential to transform our understanding of our lives, organizations, and societies.” Six years later, academia and industry alike are compiling like mad, and there’s a good chance you’re a part of the data they’re looking at – consider, for example, Facebook’s much-criticized study attempting to study “emotional contagion” by manipulating users’ news feeds. Is that burst of activity good or bad for you as a social media user? What sorts of things are researchers trying to learn, and why? This panel of academic and industry experts on social media analysis and experimentation will talk about the issues from technological (what’s possible?), policy (what’s appropriate?), and commercial (what’s it good for?) perspectives.

View official listing on sxsw.com

Speakers
avatar for Jason Baldridge

Jason Baldridge

Chief Scientist, People Pattern
Jason Baldridge, PhD, is co-founder and Chief Scientist at People Pattern, the first audience intelligence platform based on data science that uncovers and analyzes the unique “Who” behind audiences. People Pattern optimizes efforts in market research, content management, lead... Read More →
avatar for Jennifer Golbeck

Jennifer Golbeck

Assoc Professor of Information Studies & Dir of the Human-Computer Interaction Lab, University of Maryland
Jennifer Golbeck is Director of the Human-Computer Interaction Lab and an Associate Professor in the College of Information Studies at the University of Maryland, College Park.
avatar for Philip Resnik

Philip Resnik

Professor, University of Maryland
Philip Resnik is a professor at the University of Maryland, with appointments in Linguistics and at the Institute for Advanced Computer Studies, and his entrepreneurial experience includes being technical co-founder of CodeRyte (clinical natural language processing, acquired in 2012... Read More →
avatar for Michelle Zhou

Michelle Zhou

Co-Founder & CEO, Juji Inc
Dr. Michelle Zhou is a co-founder and CEO of Juji, Inc. (www.juji.io), a high-tech startup specializing in helping users automatically discover their individuality traits, such as major strengths and weaknesses, motivators and turnoffs, and cognitive and emotional DNAs, from their... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon 8 110 E 2nd St

9:30am

Assume and Make an Ass Out of You and Your Startup
When you decrease your startup’s risk, you increase its value. If you can define your core assumptions and test them as quickly and cheaply as possible, you can put your startup on the right track to grow to a successful business. You can build a business model around those assumptions and prove them, then have the evidence you need to prove your company’s worth when you go out to fundraise. DreamIt Co-Founder Steve Welch speaks with DreamIt alums about how they have successfully used this methodology to prove his business model and make a case with investors.
Presented by DreamIt Ventures.

View official listing on sxsw.com

Speakers
avatar for Nick Rosenthal

Nick Rosenthal

Co Founder & CEO, Drop 'til You Shop, DreamIt Ventures
Nick Rosenthal is co-founder and CEO of Drop 'til You Shop. Drop ’til You Shop helps online retailers sell goods faster, more profitably and with a sense of adventure. Our live-sale shopping events have been described as “an obsessive video game” (Bloomberg), “an adrenaline-fueled... Read More →
SW

Steve Welch

Founding Partner, DreamIt Ventures


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon A 500 E 4th St

9:30am

Beyond Pixels: User Experience Is Your Product
While software continues to eat the world, customer experience transcends the typical technology interfaces. Applying customer-centric user experience and product design principles allows for old problems to be approached from a new perspective - and this leads to incredible disruption and innovation.
One of the core principals of design is that the user experience is the product, and this holds true in software that has a heavy offline component. A great mobile app isn't enough. Every interaction - digital and physical - needs to be mapped out and viewed holistically.
During this fireside chat, technology commentator Ryan Block will interview Kevin Gibbon, the co-founder and CEO of Shyp, on designing a holistic experience that reimagines a long-held convention, the arduous shipping process. The conversation will challenge audience members to shift their mindset beyond the confines of digital and design for deep relationships with customers, on and offline.

View official listing on sxsw.com

Speakers
avatar for Ryan Block

Ryan Block

VP of Product, AOL Alpha
Ryan is VP of Product at Aol, where he co-directs Alpha, the company’s consumer products lab. Prior to Alpha, Ryan ran the design team for Aol’s Brands division.
avatar for Kevin Gibbon

Kevin Gibbon

Co-Founder/CEO, Shyp
Kevin Gibbon is co-founder and CEO of Shyp, the on demand service that makes shipping items anywhere in the world frictionless. An engineer and entrepreneur, Kevin first anticipated the opportunity to transform the shipping industry in college, when the complexity of shipping forced... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon B 110 E 2nd St

9:30am

Bootstrapping from the Beach: It's Your Turn
Ever dreamed of working from a surf town in Morocco, a beach house in Thailand, a mountain chalet in the Alps? Well, more and more startups are actually doing it.
Is this really feasible? Is this really as good as it sounds? We will take you on a journey with some of the startups who have already experienced this, and will leave you with a itching need to hop on plane.

View official listing on sxsw.com

Speakers
avatar for Aline Mayard

Aline Mayard

Cofounder, The Blue House
Aline has spent the last five years, working or traveling in North America, Europe, and the Arab world. A startup nerd, she believes startups have lots to learn from what's going on in other ecosystems, traveling the world, taking time to step back, and keeping things in perspect... Read More →
avatar for Shaun Moore

Shaun Moore

CEO & Co-Founder, Chui
Shaun is the CEO and CoFounder of Chui. Chui is an intelligent doorbell that can recognize who its visitors are and can enable a smart, customized home upon facial recognition and other proprietary technology. His journey to create Chui began with him departing a corporate banking... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

9:30am

Can Common Food Goals Find Common Ground?
When you hear the words ‘GMO Transparency,' what comes to mind? Information? Labels? Accountability? The definition may vary but how we get there is through a simple goal – giving consumers the information they need to make informed decisions about the food they eat. With common goals should come common ground that benefits everyone in the food value chain, but are the differences in approach creating a divide that will prevent us from ever truly achieving that goal?
Let's discuss the challenges that have kept two of the biggest voices in the push for food transparency on opposite sides of the table for too long. Talk about what defines transparency, what’s widening the divide between those working for it, and the ways we can work together to achieving our common goal.
*This panel was proposed by GMO Answers. GMO Answers and Ben & Jerry’s collaborated on the format and choice of moderator, and have mutually agreed to have GMO Answers cover the cost of the moderator’s appearance.

View official listing on sxsw.com

Speakers
avatar for Cathleen Enright

Cathleen Enright

Exec Dir, Council for Biotechnology Information
Cathy is the executive director of the Council for Biotechnology Information. She is also the executive vice president for food and agriculture at the Biotechnology Industry Organization. Cathy earned her PhD in Biochemistry and completed her postdoctoral training at The Johns Hopkins... Read More →
avatar for Tamar Haspel

Tamar Haspel

Columnist, Washington Post
Tamar Haspel is a journalist who's been on the food and science beat for the best part of two decades. She writes a monthly Washington Post column, Unearthed, which covers food supply issues: biotech, pesticides, food additives, antibiotics, organics, nutrition, and food policy. When... Read More →
avatar for Chris Miller

Chris Miller

Activism Mgr, Ben & Jerry's
Chris Miller is the Social Mission Activism Manager at Ben & Jerry's, a unique position in the corporate world. He is responsible for development and execution of the company’s issue advocacy campaigns rooted in its progressive mission and values.  Ben & Jerry’s has a long history... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Driskill Hotel Maximilian 604 Brazos St

9:30am

Chile, Colombia, Mexico, Peru: Better Together
With the creation of the Pacific Alliance three years ago, Chile, Colombia, Mexico and Peru decided to move toward deeper economic and commercial integration.
Our four countries represent 214 million people, and our economies have a combined GDP of $2.1 trillion, which accounts for 37 percent of Latin America’s total GDP. Our foreign trade adds more than $1.13 trillion, and we receive 45 percent of total foreign investment flows in Latin America.
The Promotional entities ProChile, ProColombia, ProMéxico and PromPerú, and close work between the public and private sectors, LAB4 was created to be a laboratory of ideas concerning entrepreneurship and innovation which seeks to create the environment for businesses to be global.
In the panel we will discuss these efforts. We will talk about what experience each country is bringing to the table. And our efforts to create a fertile environment for companies to growth and share capital. Each country’s bringing unique experience.

View official listing on sxsw.com

Speakers
avatar for Erick Aponte

Erick Aponte

Trade Commissioner, Trade Commission Of Peru
Erick Aponte is the Trade Commissioner of Peru in Miami, directing the Trade Commission- a division of the Ministry of Foreign Trade and Tourism of Peru which oversees the promotion of bi-lateral trade with the United States, tourism to Peru and Foreign Direct Investment to Peru for... Read More →
avatar for Sebastian Gomez

Sebastian Gomez

Exec Rep, ProColombia
Sebastian Gomez is the Trade Representative in Central U.S.A. for Colombian IT and audiovisual companies. Working directly for the Colombian Government Trade Bureau, Proexport Colombia. He works closely with Colombian and North American companies in creating opportunities of nearshore... Read More →
JC

Julio Carlos Marron

Sr Investment and Trade Commissioner of Mexico in Texas, Promexico
JV

Jorge Valdes

Consul General of Chile in Houston, Chile consulate in Houston


Saturday March 14, 2015 9:30am - 10:30am
ACC Room 10AB Austin Convention Center

9:30am

Civic Engagement from the Dorm to Dakar
Within the past few years ago the US State Dept’s eDiplomacy office has launched initiatives to increase citizen involvement in the government and develop civil society. Since 2010 35 events called TechCamps -- one to two day conferences – have been convened with about 2,850 participants across the globe, in which civil society organizations have worked on challenges and real world problems alongside international and local technologists to develop solutions, and the events connected these organizations to global networks of volunteer technologists. The Virtual Student Foreign Service (VSFS) program has given over 1,200 US college students the opportunity to to work with USG agencies without leaving home. The program has expanded since 2009 to 323 projects across 11 agencies in 2014-15, with 3,385 students applying. Following this success, State is launching the Virtual Fellows Program to recruit seasoned U.S. citizen professionals as virtual consultants on issues faced by State.

View official listing on sxsw.com

Speakers
avatar for Kara Andrade

Kara Andrade

Graduate Student, American University
Kara Andrade is co-founder of HablaCentro LLC and Not For Profit which develops curriculum to help people in Latin America become more digitally literate and civically engaged; conducts trainings in the use of digital tools to create more informed citizens; and connects collaborators... Read More →
avatar for Eric Nelson

Eric Nelson

Director, Office of eDiplomacy, US Department of State
Eric Nelson, a career diplomat in the Senior Foreign Service, is the Director of the Office of eDiplomacy, an applied technology think tank for the United States Department of State. As part of the Bureau of Information Resource Management, eDiplomacy supports U.S. diplomats across... Read More →


Saturday March 14, 2015 9:30am - 10:30am
ACC Room 5ABC Austin Convention Center

9:30am

Designers and Content Creators: Make Love Not War
The tension between designers and copywriters is at all-time high. Both designers of information, they need to get off their high horses, put their egos to one side and talk to each other.
Users come to websites to get information, not to look at design, so content needs to be high up in the priority of a web build. Writers and designers both want to control the show, but if they start with UX in mind, the end result is much better for users.
This 'marriage therapy' session, based on cognitive behavioral techniques, will showcase how you can resolve the conflicts you've experienced - whether you are a Mr. Content or a Mrs. Designer. We'll interactively assess the problems we face and work to resolve the arguments.
We'll find a way to build digital experiences together that are right for the user and – ultimately – the marriage too.

View official listing on sxsw.com

Speakers
avatar for Christine Cawthorne

Christine Cawthorne

Dir, Crocstar Media Ltd
Christine is an online copywriter with a background in journalism at the BBC. Having worked as a homepage editor for Yahoo, AOL and BT, she has translated this experience into writing content and managing social media accounts for brands including Pizza Hut, Paul Smith, Nokia, Boots... Read More →
avatar for Jon Kohrs

Jon Kohrs

Happiness Engineer, Fresh Eggs
Jon is part UX shrink, digital enginerd and strategy dot connector, having worked previously as UX director at the Federal Reserve and lead experience strategist at H&R Block. Jon channels his 15 years of experience into Fresh Eggs, bringing sustainable experiences to public policy... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon C 110 E 2nd St

9:30am

Does the IoT Need to Be User-Centered? We Say Yes
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
We will bring together leaders from Disney, Misfit & Sensoria to discuss leading with user experience in the Internet of Things (IoT) space.
IoT is a rapidly growing opportunity area for companies in the technology space, but IoT offers today are mostly driven by technological capabilities of connecting this to that. Assuming that in the future connection will be a given, and everything will be connected by default, then, the real value in the IoT space is in building on these connections to create meaningful user experiences. Disney's magic band, Misfit's rapidly diversifying self-tracking offers and Sensoria's smart garments are outstanding cases for experience design in IoT. In this panel, together with three leader strategists from these companies, we will discuss the future of connected devices, the value and importance of the experience aspect, and how it can be incorporated in the strategies of companies and individuals developing offers for this domain.

View official listing on sxsw.com

Speakers
JB

Justin Butler

VP of Business Dev, Misfit Wearables
Justin Butler leads business development at Misfit Wearables where he works with design, engineering, and other Misfit teams to build the business of highly wearable computing products. Prior to Misfit, Justin was a Director of Business Development at Synthetic Genomics. He holds... Read More →
avatar for Mario Esposito

Mario Esposito

CTO & Co-Founder, Sensoria
MJ

Michael Jungen

Director of Parks & Resorts Developmen, Walt Disney Parks and Resorts
Michael has been with Disney's Parks and resorts since 1999. Before taking his position as Director of Parks and Resorts development, his role was Director, WDW Ticketing, Disney Gift Card Services & Operations Automation Integration. During his time at Disney, Michael has led many... Read More →
CM

Chris Massot

Partner, Claro Partners
Chris Massot is a Partner at Claro Partners. He is a business leader and strategist with a long history of guiding companies through the reinvention and evolution of their businesses. Before joining Claro he was the CMO of Synapse Product Development, where he helped transform the... Read More →
AP

Amy Puliafito

Dir of Communications, Misfit
AC

Aaron C Teersteg

Internet of Things Evangelism Team Mgr, Intel Corporation


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 208 110 E 2nd St

9:30am

Hacking the Brain: What's Next for Neuro-Health
Dr. Geoffrey Ling (Director, DARPA's Biological Technologies Office) and Dr. Murali Doraiswamy (Professor, Duke Institute for Brain Sciences) will discuss recent breakthroughs in neuromedicine and neurotechnology, and the promise they hold for maximizing our cognitive agility and mental well-being, detecting and treating brain disorders, and enhancing brain longevity.

View official listing on sxsw.com

Speakers
avatar for Murali Doraiswamy

Murali Doraiswamy

Professor, Duke University
avatar for Geoffrey Ling

Geoffrey Ling

Dir (SES) BTO, DARPA


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 201-202 110 E 2nd St

9:30am

Killing Trinkets: 3D Printing Interactive Devices
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In the near future interactive devices will be printed rather than assembled. Devices with active components will be created as a single object, rather than assembled from separate mechanical, electrical, and optical parts. Although 3D printing has become synonymous with the creation of throw-away plastic ‘trinkets’, many of the building blocks for advanced functional 3D printing are already in place.
In this talk we discuss our recent work with 3D printing hardware, software, and materials that will make “printed devices” a reality. Topics covered include: printed optical structures for display, sensing, and illumination; printed 3D tags read using see-through imaging; and finally the hardware, software, and material science enabling highly conductive 3D circuitry.

View official listing on sxsw.com

Speakers
avatar for Michael Bell

Michael Bell

Co-Founder, Hardware Lead, Voxel8
Come visit "Killing Trinkets: 3D Printing Interactive Devices" on Saturday, March 14th from 9:30-10:30AM! http://schedule.sxsw.com/2015/events/event_IAP43559
avatar for Karl Willis

Karl Willis

Co-founder, Addimation Inc
Karl D.D. Willis is co-founder of Addimation, Inc. He holds a Ph.D. in Computational Design from Carnegie Mellon University and most recently worked as a Principal Research Engineer at Autodesk and in the Interaction Group at Disney Research. His research has been presented internationally... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 211-212 110 E 2nd St

9:30am

Mastermind Construction Zone
The idea of a "Mastermind Group" has been around for over 75 years, yet few people understand how to curate a long-term and mutually beneficial peer group. A Mastermind Group is how you can take "networking" and turn it into actionable support by creating a personal board of directors who meet regularly and lend continuing advice and counsel.
In today's internet world the idea of constructing a Mastermind Group no longer is predicated on geography, and attending an event like SXSW can be the right pool from which to begin finding like-minded people who are committed to similar levels of career advancement.
Business owners and entrepreneurs who participate in formal (and costly) peer organizations often swear that these associations have a direct impact on their company's growth. Having peers who have "been there, done that" can limit needing to learn from your own mistakes. But you need not be the CEO to have the power of a group that can show you the best path.

View official listing on sxsw.com

Speakers
EG

Eliz Greene

Consultant, Embrace Your Heart
avatar for Gerry O'Brion

Gerry O'Brion

Speaker/Consultant, What Big Brands Know
After years as an executive with billion dollar brands, Gerry O'Brion is now a professional speaker and strategy consultant who uses big company strategies to grow businesses of all sizes, regardless of their budget.
avatar for Jessica Pettitt

Jessica Pettitt

Consultant, Good Enough Now
Audiences are inspired to stand up and take action as Jessica Pettitt leads them down the path to understanding they are good enough to make the changes they seek. Challenging long held assumptions about the type of people who drive change and are successful, Jessica eradicates excuses... Read More →
avatar for Thom Singer

Thom Singer

Speaker/Trainer, Cool Things Entrepreneurs Do Podcast
Thom Singer is the host of the widely popular “Cool Things Entrepreneurs Do” podcast. He has an eclectic background working in sales, marketing and business development roles for Fortune 500 Companies, Law Firms, and entrepreneurial ventures. He believes that all opportunities... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon 1 110 E 2nd St

9:30am

Netflix Shares a Decade of A/B Test Learning
In order to continually improve the customer experience the Netflix product, design and algorithm teams have run over a thousand A/B tests with tens of millions of users. We have had many successes and, even more importantly, many more failures. If too many of our tests are wins then we’re not pushing hard enough and not learning enough.
For years we made steady progress but 2010 was a turning point. As we started doing large scale UI testing on the “ten foot experience” we learned a smarter way to do A/B testing, rapidly accelerated the pace of product innovation.
Todd Yellin will share an assortment of design and algorithm wisdom gleaned from getting at the truths that can only be gained from focusing on actual user behavior. He’ll share some less obvious lessons about interaction design gained from some supposedly sure bets that flopped. And other more successful tests run on the interfaces and algorithms from sign up to content discovery to actual viewing experience.

View official listing on sxsw.com

Speakers
avatar for Todd Yellin

Todd Yellin

VP Prod Innovation, Netflix
Todd S. Yellin has enjoyed a career dedicated to film and TV entertainment. He started working at Netflix nine years ago. His current role as VP of Product Innovation revolves around changing the way people find great streaming content to watch over the internet on their TVs, computers... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon D 110 E 2nd St

9:30am

NextGen Privacy: Educating Kids in A Digital World
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Before you put that iPad into a pair of tiny hands, have you discussed with your children and family best practices for staying safe online? In this core conversation, experts will lead a group discussion about educating kids about privacy and Internet safety at home, at school, and in the community. Author Janell Burley Hofmann and the Center for Identity’s Katie Stephens will highlight the techniques and tools each community outlet employs to teach kids. Discuss family social contracts and suggested reading for parents. Learn about the Center’s curriculum module, game, community outreach, and online efforts. Share your experiences to help empower other attendees to continue this conversation in their communities, to help protect all children online.

View official listing on sxsw.com

Speakers
avatar for Janell Burley Hofmann

Janell Burley Hofmann

Author, writer & consultant
Janell Burley Hofmann is the author of the book, iRules: What Every Tech-Healthy Family Needs to Know About Selfies, Sexting, Gaming and Growing Up. She is also a speaker and consultant on topics like technology, media, health, relationships and personal growth. Janell Burley Hofmann... Read More →
avatar for Katie Stephens

Katie Stephens

Education Program Mgr, The University of Texas Center for Identity
Katie Stephens is the education program manager at the Center for Identity at the University of Texas at Austin. She develops education programs, classroom curriculum and interactive learning tools for the Center for Identity’s public resource center on identity theft, management... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 404 110 E 2nd St

9:30am

OAuth2: The Swiss-Army Framework
OAuth2 is the predominant standard for web authorization. While OAuth1 is a protocol, OAuth2 is an authorization framework. Why the distinction? OAuth2 is used by Google, Facebook, Adobe, Salesforce, Github, and many more, for everything from web and mobile authentication to backend service calls. This session will focus on the myriad of ways OAuth2 can be used to protect APIs, and how companies are implementing OAuth2 in the real world. We will cover the basics of the specification, and its core components. We will learn about grant types and when to use each one. We will discuss the ways the framework is being extended with technologies like JWT and JWT Bearer. We will cover OpenID Connect, and how it is used instead of SAML to handle SSO and federated logins. Finally, we will discuss how OAuth2 continues to evolve going forward. You will leave with a sound understanding of the specification which secures many of today's web services.

View official listing on sxsw.com

Speakers
avatar for Brent Shaffer

Brent Shaffer

Software Engineer, Adobe Systems Inc


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon A 110 E 2nd St

9:30am

Patient Power: A Data and Mobile Health Revolution
It has been estimated that as much as 90% of all data in the world has been generated in the past two years. While “big data” has dramatically changed the way we live our lives from shopping to social interactions, the big data revolution is just beginning to touch the most sacred aspect of our lives: our health. This panel will discuss the current state and future of the big data revolution in health and personal wellness, as well as the challenges to building a data-driven health system. The panel will discuss how mobile devices have the potential to allow patients to own and manage their personal health data, and how computing advances may enable big data analytics to promote health and wellness. The panel will also focus on how this fundamental shift in health data ownership – from providers to individuals – will empower us to understand our personal health like never before. Panelists include representatives from the healthcare, computing, mobile, and data analytics sectors.

View official listing on sxsw.com

Speakers
avatar for Jay Boisseau

Jay Boisseau

CEO, Vizias
Jay Boisseau is the CEO and co-founder of Vizias, which designs and develops solutions that require advanced computing and data technologies. Vizias works with computing vendors to develop powerful capabilities for societal impact, especially in healthcare, urban planning, energy... Read More →
avatar for Matthew Cowperthwaite

Matthew Cowperthwaite

Dir of Research, NeuroTexas Institute Research Foundation
Matt is the Director of Research & Technology for NeuroTexas Institute at St. David's HealthCare. He leads their research programs in computational neuroscience and clinical informatics. Prior to joining NeuroTexas Institute, Dr. Cowperthwaite was a biomedical informaticist at the... Read More →
EJ

Edmund Jackson

Chief Data Scientist, HCA
Edmund Jackson is the Chief Data Scientist for Hospital Corporation of America (HCA), which is the largest hospital management company in the US. HCA’s is in the midst of creating the largest electronic health record (EHR) in the history of the nation. Dr. Jackson is responsible... Read More →
avatar for Maninder Kahlon

Maninder Kahlon

Exec Dir, Dell Medical School/University of Texas at Austin
Mini Kahlon is Vice Dean for Partnerships & Strategy at The University of Texas Dell Medical School. In this role, Mini is building the vision and ecosystem for how a new medical school with its transformative goals for improving health will drive innovation in Austin.


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 203-204 110 E 2nd St

9:30am

Politics of Innovation: DC, Tech Working Together
Join Engine, US policymakers, and tech leaders to discuss the issues facing tech, innovation, and entrepreneurs in the new Congress. Are we keeping score yet?
The New Economy is driven by founders, funders, innovators, entrepreneurs, and the consumers who fuel them. For decades, US policymakers have been behind the pace of innovation and seemingly too inundated by the rapidly changing landscape to sort through the noise and launch policies to protect both the consumer and the competitive landscape.
Join Washington’s public and private sector champions of innovation and entrepreneurs for a series of discussions on the 114th Congress’ challenges and opportunities; the likelihood of progress on privacy, patent reform, capital access, open internet, spectrum allocation, and cybersecurity; and what YOU can do to make a difference.
Engine is a technology policy, research, and advocacy organization that bridges the gap between policymakers and startups.
Presented by the Dell ATC Policy Labs

View official listing on sxsw.com

Speakers
EE

Evan Engstrom

Policy Dir, Engine
Evan Engstrom is the Policy Director for Engine—an advocacy and research non-profit that connects government and the startup community, educating policymakers on issues of importance to tech startups—where he develops Engine's positions on the key policy issues facing entrepreneurs... Read More →
SJ

Senator Jerry Moran

Senator, US Senate
JS

Jason Seats

Managing Dir, Techstars
Jason Seats is the Managing Director of Techstars in Austin.
KS

Krysten Sinema

US Representative, Austin Technology Council
KS

Kyrsten Sinema

US Representative, US Congress


Saturday March 14, 2015 9:30am - 10:30am
Omni Downtown Capital Ballroom 700 San Jacinto

9:30am

Secrets of Growth Hacking: From Zero to $50M
Growth Hacking. Whether you love the term, hate it, or never heard of it, when it comes to building businesses, it’s how new companies and ideas are creating breakout success. But what exactly is growth hacking and how does it work? Some of the leading growth experts will share their growth hacking secrets, including the strategies and techniques they’ve used to create companies worth billions.
You’ll learn how to go from great idea to a growing business with big time revenue. Along the way they’ll dispel common growth myths and share their favorite hacks for finding growth. Whether you’re a startup founder or a Fortune 500 marketer, you’ll learn what it takes to really drive exponential growth.

View official listing on sxsw.com

Speakers
avatar for Tammy Camp

Tammy Camp

CEO & Founder, Action Factory
An entrepreneur since the age of 21, Tammy has taken part in numerous successful business endeavors, facilitating over $1 Billion+ in sales. Tammy has collaborated with organizations such as Lloyds TSB, Hotwire.com, Holiday Autos and eBay to scale their businesses on an international... Read More →
SE

Sean Ellis

CEO & Founder, Qualaroo Inc
NP

Neil Patel

Co-Founder, KISSmetrics


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

9:30am

Smartcuts: How to Accelerate Change That Matters
What can Skrillex, the Cuban Revolution and 20-year-old rocket scientists teach us about innovation? Why did Michelle Phan become a lasting YouTube personality, while the Double Rainbow Guy flamed out? Why are the best US presidents the ones with the least amount of political experience – and what can the rest of us learn from their stories?
Award-winning journalist and entrepreneur Shane Snow is obsessed with exploring why some people and companies are able to achieve incredible things in implausibly short amounts of time, while others fall by the wayside. What sets those wildly successful overachievers apart? They think like a hacker – applying what psychologists call lateral thinking to creative problem solving. Snow shares patterns distilled from years of studying superlatives in business and history in a dynamic session that’s been described as good to great meets MacGyver.

View official listing on sxsw.com

Speakers
avatar for Shane Snow

Shane Snow

CCO, Contently
Shane Snow is the Chief Creative Officer of Contently and author of Smartcuts: How Hackers, Innovators, and Icons Accelerate Success.


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon D 500 E 4th St

9:30am

Startup Success: From Formation to Exit
Resources for startup and growing companies are limited, and often the last thing any young company wants to hassle with is lawyers. However, legal issues can cripple a company in a heartbeat. This session aims to introduce entrepreneurs to the most common legal issues faced by start up companies. We will give primers on several key areas of the law including incorporation, intellectual property, labor & employment, funding, and dispute resolution. We'll also cover classic pitfalls of startups, key areas of business that should not be underestimated, and when to seek outside counsel.
Presented by Gardere Wynne Sewell, LLP

View official listing on sxsw.com

Speakers
avatar for Adam Hull

Adam Hull

Assoc, Gardere Wynne Sewell LLP
Adam Hull is an associate in the Corporate Practice Group at Gardere. He provides public and private companies counsel on complex business matters, including mergers and acquisitions, securities, private equity and venture capital financing.
avatar for Rick Jordan

Rick Jordan

Assoc, Gardere Wynne Sewell LLP
Gardere attorney Rick Jordan has a diverse corporate practice and is a sought-after adviser on business transactions. His experience profile covers a broad spectrum of corporate matters, with a focus on venture capital financings (representing investors and issuers), mergers and acquisitions... Read More →
EL

Evan Loomis

Partner, StartupRunner


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Room 400-402 500 E 4th St

9:30am

Staying Relevant as a Community Manager
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Community Management is often intangibly beneficial and very loosely defined. In any given day, you may be answering customer support emails, or representing your company at events… But as essential as these tasks are, not being able to attach a dollar value to your efforts can make you feel like you’re not contributing at all.
In this conversation amongst seasoned practitioners, we'll explore what it means to be your company's "Swiss Army Knife" - often bridging the gap between marketing, support and business development - and how to ensure that what you do (or what you won't do) is effectively communicated with your team. We'll also look at how to be part of your company’s strategic plans, raise your profile, stay creative and maybe even make a measurable impact on the bottom line!

View official listing on sxsw.com

Speakers
avatar for Ros Hodgekiss

Ros Hodgekiss

Community Manager, Campaign Monitor
Ros Hodgekiss is the Community Manager for Campaign Monitor (http://campaignmonitor.com), an email marketing and copywriting nerd, Disaster Volunteer with the American Red Cross and an enthusiastic, but not polished dancer.


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 407 110 E 2nd St

9:30am

The Evolution of the Web
The web has changed a lot in just the past few years and continues to grow in exciting ways. We have new devices and interaction paradigms as well as increasing expectations from users. In this session we will explore inspirational examples of where the web is headed and what new opportunities these provide. We’ll look at demos and techniques that allow us to take advantage of what we have today while looking to the possibilities of the future.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for CJ Gammon

CJ Gammon

Computer Scientist, Adobe Systems Inc


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon E 110 E 2nd St

9:30am

The Oslo Startup Story
Oslo is the fastest growing capital city region in Europe. It has a booming startup scene and a strong focus on raising the number of them with international potential.
So what is Oslo’s story? What does the Norwegian business ecosystem look like? What are the region’s challenges? And how does the city work to support startups to successfully launch and grow business ideas? What are the barriers to growth and successful exits? What are the emerging tech and startup companies in Oslo?
Join Vice Mayor Hallstein Bjercke from the City of Oslo, journalist Cecilie Asker (Norway’s biggest daily newspaper) and entrepreneurs Jostein Svendsen CEO from WeVideo and Kjartan Slette Co-founder and COO of Unacast to discover and discuss the Oslo startup story in the SXSW Startup Village.
Visit The Oslo Lounge, 9-19 March
Address: 607 Trinity Street
See www.oslolounge.com for more info and program.
#theoslolounge @theoslolounge
Presented by Oslo Business Region.

View official listing on sxsw.com

Speakers
avatar for Cecilie Asker

Cecilie Asker

Commentator and journalist, Aftenposten
Cecilie Asker is a journalist, commentator and author. For the last ten years she has been working in the biggest daily newspaper in Norway, Aftenposten. She writes mainly about tech, music, television, digital living, and pop culture in general.
avatar for Hallstein Bjercke

Hallstein Bjercke

Vice Mayor City of Oslo, City of Oslo Dep of Culture & Business Development
Hallstein Bjercke is the Vice Mayor for Cultural Affairs and Business Development at the City of Oslo. He has been in this role since 2011, representing Venstre (the Liberal Party). Bjercke and his team at the City of Oslo has the ambition to make Oslo a city for talent and one of... Read More →
avatar for Kjartan Slette

Kjartan Slette

Co-Founder & COO, Unacast
Kjartan Slette was former Head of Music and Head of Strategy in the music streaming service WiMP, now recently launched globally under the name Tidal as the first HiFi lossless global streaming service (recently acquired by Jay-Z). In WiMP Kjartan was responsible for all contract... Read More →
avatar for Jostein Svendsen

Jostein Svendsen

CEO, WeVideo
Jostein Svendsen is the Chief Executive Officer and Co-Founder of WeVideo Inc. Based in Silicon Valley and Oslo, Norway, WeVideo takes the cost, time and complexity out of video production and sharing, all while delivering creative control, social editing/collaboration, “in the... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon E 500 E 4th St

9:30am

The Swedish Innovation Phenomenon
Sweden, a small country in the north that has giants such as IKEA and Volvo, successful bands like ABBA and music producers like Max Martin, as well as the games Candy Crush Saga, Battlefield and Minecraft.
The country has also produced several fruitful solutions within the digital world: Skype, Spotify as well companies such as B-Reel and North Kingdom that take digital campaigns to a whole new level. Not to forget that Hyper Island, one of the world best digital schools was founded in Sweden.
This panel, moderated by Henric Larsson, founder of Chimney, and featuring delegates from the film and education industries will discuss how a small country in the north does it. The session will be inspiring for the ones who are passionate about entrepreneurship and entertaining for everyone!

View official listing on sxsw.com

Speakers
GG

Gustav Garhammar

Dig Dir, Chimney
avatar for Henric Larsson

Henric Larsson

CEO, Chimney
Henric Larsson is the founder and CEO of Chimney. He is a true entrepreneur and has built branches of Chimney in Dubai, Kiev, Warsaw, Moscow, Berlin, Copenhagen and Oslo. He is a person that is passionate about storytelling and branded content and truly believes that an image can... Read More →
FL

Fredrik Loving

GM, DICE LA
avatar for Charlotte Sundåker

Charlotte Sundåker

CMO, Hyper Island
avatar for Anders Wahlquist

Anders Wahlquist

CEO, B-Reel
Anders Wahlquist is the CEO and co-founder of advertising production company/creative partner B-Reel. B-Reel was founded 1999 and has since helped global brands communicate successfully through innovative use of storytelling and technology in web based and traditional channels.


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon K 500 E 4th St

9:30am

Why Black Leaders Matter in Technology
The Why Black Leaders Matter in Technology SXSW session will focus on the roles, responsibilities and impact that takes place when you merge of the worlds of entrepreneurship, culture, diversity, leadership and innovation. Sparked from the USA Today article on “Why black leaders matter in technology” (http://bdbx.co/1wR6jnB ). The session will focus on solutions and research from successful Black leaders in various tech industries to provide an outline for all communities. The Why Black Leaders Matter session is an inclusive session for all diverse communities to discuss the role of African-Americans in tech.
The goal for the session is not only to discuss the “why” but cover the who and how can all communities support inclusion and create more leaders in today’s society.

View official listing on sxsw.com

Speakers
avatar for Wayne Sutton

Wayne Sutton

General Partner, BUILDUP.vc
Wayne Sutton is a serial entrepreneur and general partner at BUILDUP.vc. BUILDUP is dedicated to growing global innovations by bringing innovators together from an array of backgrounds and experience – technology, corporate, healthcare, design, environmental, social and political... Read More →


Saturday March 14, 2015 9:30am - 10:30am
ACC Ballroom E Austin Convention Center

9:30am

Will Digital Ads Adapt When Cookies Crumble?
Browser-based cookie tracking was a standard advertising solution when users were limited to a single desktop machine. But, in a world dominated by mobile apps and multi-device usage, cookies are eroding as a viable way to reach the right users with the right messages at the right time. SocialCode co-founder and CEO, Laura O'Shaughnessy, will surface how to work smarter as the cookie crumbles. She’ll surface how Facebook, Twitter and Google are using social profiles to enable advertisers to target, message and measure audiences of one, across any device, with more relevant and sequential brand stories.

View official listing on sxsw.com

Speakers
avatar for Laura O'Shaughnessy

Laura O'Shaughnessy

CEO, SocialCode
Laura O'Shaughnessy is the co-founder and CEO of SocialCode, an advertising company that makes the world's largest consumer brands successful on Facebook, Twitter and other social platforms.


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

9:30am

Making the Future: 3D Printing Workshop
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Knowledge of a 3D modeling program, or basic CAD software. Should be able to work in groups.
What to Bring:
All participants should have at least one type of 3D modeling software installed, and bring their own laptops.
This 3D printing, four hour long workshop is a maker community (regional / international) driven proposal developed through online submissions of culturally relevant architectural projects within the public domain. This workshop will involve critical thought and catalyze conversations regarding intellectual property, design, and digital media, towards contemporary methods of computerized fabrication and production submitted through an online platform, and utilizes open-access networks to create prints onsite.
Questions for the workshop:
1) Use of 3D printing in Practice / Industry - 3D Printing: focused use for educational platforms and pedagogic learning, either in maker spaces, or institutions
2) Open Source in architecture and design focus with interest on intellectual property and methods.
3) Alternative methods of production and prototyping, inclusive of Digital tooling for architecture and design.
4) Ethical use of computational technologies and the developmental nature of 3D printing
5) Critical Analysis in the plethora of use of 3D printing, 3D computational modelling, and the use for designers and creators for the built environment.
Workshop Structure:
The first 30 - 45 minutes will be introduction and a presentation by the presenters on the current state of the art in mass production and issues of duplication within the fast-growing world of digital technologies, following individual introductions by the participants to the group of their various levels of 3D modelling skills and techniques (a roundtable sharing by the participants). Participants within this introduction will share their own reasons for attending the workshop, and share their professional use of various modelling software.
Afterwards, for 60 minutes, participants will be divided into clusters, whereby various clusters of attendees will be stationed at the individual 3D printers, and given a task to analyze and critically examine a well-known piece of design object, and asked to quickly design and remodel the piece.
Another 30 minutes will be spent on making various iterations of the design pieces, whereby another 30 minutes will be structured around a ""musical chairs"" swap of the digital files.
The last 60 minutes will be used to finalize on the 3D prints, and peer-review critique of the designs and 3D prints made, to evaluate the discourse, experience, and learning points.

View official listing on sxsw.com

Speakers
avatar for Wendy W Fok

Wendy W Fok

Creative Dir/Founder, WE-DESIGNS LLC
Wendy W Fok, trained as an architect, is the creative director/founder WE-DESIGNS, LLC (Architecture/Creative Strategy) and Resilient Modular Systems Inc. (Socially Missioned Venture), and winner of the Art Director’s Club of New York’s ADC Young Guns 11 Award (2013), AIA (American... Read More →
ET

Evelyn Tilney

Creative Producer, W E-DESIGNS LLC


Saturday March 14, 2015 9:30am - 1:30pm
JW Marriott Room 301-302 110 E 2nd St

9:30am

Real Lessons in Working with Influencers
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should come with an open mind and a desire to COLLABORATE with digital influencers.
What to Bring:
Your laptop.
Some of today's digital influencers have a larger audience than television networks and, as found in a study by Variety Magazine in 2014, they have deeper influence over day-to-day purchasing decision than the biggest Hollywood stars. Many brands and agencies are coming to this realization, but what they don't know is that approaching these digital influencers is a completely different ballgame than traditional promotions.
From the Los Angeles Times interview with YouTubers attending VidCon:
""Creators like Devin Graham have total allegiance to their audiences.
Graham's YouTube channel ""DevinSuperTramp"" has more than 2 million subscribers. It focuses on off-beat outdoor activities such as having a slip-and-slide on the side of a cliff.
""My audience is more important than any brand I'm ever going to get,"" Graham said. If a brand's idea of content doesn't mesh with what his audience likes, ""it's not worth the risk,"" he said.""
This workshop is about getting into the digital influencers mindset and teaching you how to find and determine which influencers will be right for your brand and your program, then how to approach them and what to expect in negotiations (including average costs and what to expect for your money).
The workshop will cover everything from tools to collaboration to contracts. Answers to the following questions will be covered:
1. How do I find the right influencer to work with to achieve my brand objectives? Are there tools I can use? Special agencies? Where do I find their contact information? Do I have to go through their agencies? What is an MCN?
2. What does it cost to work with an influencer? How much can I ask them to do? Will they negotiate?
3. How do I write a contract for influencer collaborations? Do I need one?
4. What does co-creation mean? How much of a say can I have in the final outcome of the content?
5. How can I measure the ROI of these partnerships? How much of the ROI should I hold the influencer accountable for? What are some of the case studies that prove positive outcomes from these relationships?

View official listing on sxsw.com

Speakers
avatar for Tara Hunt

Tara Hunt

Director, Audience Development, Totem, Totem


Saturday March 14, 2015 9:30am - 1:30pm
JW Marriott Salon G 110 E 2nd St

9:30am

Hackathon for Social Good
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Programming, design or UX experience is encouraged. IMPORTANT: After signing up through SXSW, please fill out this form to indicate what your current role is: https://www.eventbrite.com/e/sxsw-hackathon-for-social-good-tickets-14170547489
What to Bring:
Bring your laptop to participate.
Join web and mobile experts in an all day Hackathon for Social Good, where programmers and designers work collaboratively to build programs and applications for awesome non-profit organizations. Hackathons begins with short presentations by non-profit representatives, then participants break up into teams to plan, design and build a website or application in less than eight hours. Unnerving, challenging and fast-paced? You bet. A mad adrenaline rush? Of course. And it’s always for a great cause.
The workshop will begin with an overview on how to run a successful Hackathon for Social Good, then go through each of the phases, including ideation, planning, design and build process, presentations and project pitches, and judging of the projects. This year's Hackathon for Social Good at SXSW will benefit the Austin Public Library.
Part 1:
Introduction / How to run a successful Hackathon for Social Good
Establishing Teams and Roles
Balance of designers, programmers, strategists and at least one project manager
Assess team member experience and tools on hand
Note: Don’t try to learn a new tool or application
Assign documentation leads for each team (photos, illustrations and project artifacts)
Exercise: Collaboration contracts
Part 2:
Intro / Ideation techniques
Ideation
Presentation from non-profit on their goals, needs, problems
Determine minimal viable product(s)
Commit to a concept (in conjunction with the client/non-profit)
Document concept and assignments
Exercise: Ideation sprint
Part 3:
Introduction / How to plan a project; rapid or agile dev practices
Planning
Goals and outcomes
Identify audiences
User experience
Technical / dev plan
Design plan
Establish deliverables and reviews
Exercise: Planning sprint
Part 4:
Intro / Keys of successful design and build sprints
Design and Build
Sketch interfaces and flow
Visual design
Data design
HTML templates
Exercise: Design / Build sprint
Part 5:
Intro / Giving a great presentation (show Gettysburg Address ppt and do an express version of Presentation Camp)
Develop presentation and project pitch
Collect project artifacts
Write presentation (10 slides / 5 minutes max., including demo)
Design and build presentation
Exercise: Break into teams and give a presentation / pitch (use presentations from past Hackathons?; Jason, Carolyn, myself and other attendees can offer feedback to the bold presenters)
Part 6:
Intro / the role of QA and how to archive project files
QA and Final Review
Make sure demo / prototype works
Go over presentation with team
Exercise: TBD
Presentation and Wrap Project
Give presentation (one or multiple team members)
Upload assets to Github and hand off project files to organizers
Clean up hack space
Exercise: TBD
Judging and Awards
Representatives from the non-profit, local experts and organizers
Each team gets recognition
Prizes or perks for top team(s)
Exercise: Review past projects; get feedback from audience

Post-Hackathon
Team members may want to continue to help non-profit and/or keep in contact with each other
Send thank you emails to participants
Exercise: None

View official listing on sxsw.com

Speakers
avatar for Carolyn Chandler

Carolyn Chandler

Co-Founder/Chief Instructor, School For Digital Craftsmanship
Carolyn Chandler has been working in the field of User Experience Design for over 16 years, as a consultant and practice leader for companies such as Open Text and Manifest Digital. Now an independent consultant, her areas of specialty include design strategy, team workshops, interaction... Read More →
avatar for Jason Ulaszek

Jason Ulaszek

Founder, UX For Good
Jason Ulaszek leads the experience design innovation practice at Manifest Digital. He has worked with some of the biggest and most influential brands in the country, including Allstate, Cardinal Health, Kohl’s and Mattel, helping them identify new business opportunities to improve... Read More →


Saturday March 14, 2015 9:30am - 6:00pm
JW Marriott Room 306 110 E 2nd St

10:00am

Rebels at Work: Leading Change from Within
Struggling to make changes at work or convince management to take action? Ready to challenge conventional thinking or introduce a new idea, but worried about being viewed as a troublemaker or getting in way over your head?
Rebels At Work provides concrete ideas, techniques and advice on how to refine your thinking, improve your approach to work, and manage yourself so you can achieve more and stay sane and optimistic in the process.
Author Carmen Medina, a successful and occasionally wildly unsuccessful rebel herself at the CIA, reveals ways to navigate corporate politics, frame and communicate ideas, deal with controversy, avoid common mistakes, and manage yourself so you know when and how to keep pushing and when to quit.

View official listing on sxsw.com

Speakers
avatar for Carmen Medina

Carmen Medina

Specialist Leader, Deloitte Consulting
Carmen is a Recovering Fed (recoveringfed.com) and a Rebel at Work (rebelsatwork.com) She retired in 2010 from a 32-year career at CIA. Today she cares about making sense of a quickly-evolving world, helping Rebels at Work, understanding meaning in a connected world, and "Yoda-ing... Read More →


Saturday March 14, 2015 10:00am - 10:20am
ACC Ballroom G Austin Convention Center

11:00am

The Power of Disposable Design
The cornerstone to true product innovation lies in an understanding that creating design artifacts that are meant to be thrown away is one of the most important elements of the product design process. From back-of-the-napkin sketches and paper prototypes to fully interactive experiences, the approach of building to learn vs. building to ship unbinds the designer from taking the conservative path and allows for smart exploration of more extreme ideas that push innovation forward. In this session we’ll discuss and share how the Netflix product design team leverages disposable design practices to better ensure they are addressing their user’s needs while continuing to push the limits of innovation.

View official listing on sxsw.com

Speakers
avatar for Paul Anastasopoulos

Paul Anastasopoulos

Product Design & Strategy, Netflix
Paul Anastasopoulos is currently the user experience design manager for Netflix's web platform. Before leading a team of world class designers and creative technologists, Paul was lead user experience designer focusing on Netflix’s second screen experiences and emerging platfor... Read More →


Saturday March 14, 2015 11:00am - 11:15am
ACC Ballroom C Austin Convention Center

11:00am

Startupland
Everyone wants to be an entrepreneur, but no one talks about how hard it is. How uncertain. How little you sleep. How little you get paid (if you get paid at all). How you couldn’t imagine it any other way.
Zendesk’s Mikkel Svane will share the real story of how he and two thirty-something Danish friends started a company in the kitchen of a Copenhagen loft. It’s a modern "making it in Silicon Valley" story that will resonate with both founders just getting started and serial entrepreneurs with similar battle scars. It's a story of people who pursued their dream and who, against all odds, got to live it. It’s a story about growing up and about how balancing vulnerability and curiosity isn’t always easy.
Zendesk is an 800-person company based in San Francisco with customers in 150 countries. It has changed the customer service industry in just seven years, but Mikkel won’t take a victory lap. He’ll tell it like it is to help entrepreneurs get ready for their startup rides.

View official listing on sxsw.com

Speakers
avatar for Mikkel Svane

Mikkel Svane

CEO & Co-Founder, Zendesk
Mr. Svane co-founded Zendesk and has served as our Chief Executive Officer since August 2007 and as a member of our board of directors since August 2007. He was appointed Chair of our board of directors in January 2014. Prior to founding Zendesk, Mr. Svane founded and served as the... Read More →


Saturday March 14, 2015 11:00am - 11:20am
ACC Ballroom G Austin Convention Center

11:00am

Analog and Digital: Synching an Engagement Campaign

Speakers
KM

Keven McAlester

Producer, Standard Pictures
Keven McAlester is a filmmaker based in Los Angeles. He has directed two award-winning documentary features (You’re Gonna Miss Me, nominated for an Independent Spirit Award, and The Dungeon Masters, which premiered at the Toronto Film Festival) and over 30 music videos, short films... Read More →
avatar for Lauren Prestileo

Lauren Prestileo

Series Producer, American Experience, American Experience — PBS
Lauren Prestileo currently serves at Series Manager for the PBS series American Experience. In that role, she oversees the marketing and digital teams for the series, and works collaboratively with WGBH’s education, outreach, and fundraising teams. She joined the American Experience... Read More →
avatar for Mark Samels

Mark Samels

Exec Producer, American Experience/WGBH
Mark Samels was named executive producer of AMERICAN EXPERIENCE, PBS’ flagship history series, in 2003. Under Samels' leadership, the series has been honored with nearly every industry award, including the Peabody, Primetime Emmys, the duPont-Columbia Journalism Award, Writers Guild... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Room 18ABCD Austin Convention Center

11:00am

Ava DuVernay Keynote

Speakers
avatar for Ava DuVernay

Ava DuVernay

Dir, DVA/AFFRM
Winner of the 2012 Sundance Film Festival Best Director Award and the John Cassavetes Independent Spirit Award for her second narrative feature Middle of Nowhere, Ava DuVernay is a writer, producer, director and distributor of independent film. DuVernay’s directorial work includes... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Vimeo Theater Austin Convention Center

11:00am

Battling Tradition to Reinvent Youth Sports

Speakers
avatar for Christine Brennan

Christine Brennan

Columnist, USA TODAY
Christine Brennan joined the Novartis Venture Fund in November 2013. Prior to joining Novartis Venture Fund, she spent 3 years at Vitae Pharmaceuticals as Chief Business Officer responsible for strategy & business development. Prior to Vitae, she spent 5 years at Novartis Institutes... Read More →
avatar for Matt Farrell

Matt Farrell

Chief Mktg Officer, USA Swimming
Matt Farrell is the Chief Marketing Officer at USA Swimming overseeing sponsorships, marketing, public relations, social media and publications. USA Swimming is experiencing all-time high in revenue, with partners such as Marriott, BMW, Phillips 66, AT&T.
avatar for Kurt Kamperman

Kurt Kamperman

Chief Exec Community Tennis, US Tennis Association
Kamperman leads the USTA’s efforts to increase tennis participation in the U.S., and in recent years has played a major role in overseeing the USTA’s historic 10 and Under Tennis initiative. Kamperman was a Director at Large on the USTA Board of Directors from January to April... Read More →
avatar for Jeff Price

Jeff Price

Chief Commercial Officer, PGA of America
Jeff Price leads the primary commercial areas, including media, sponsorship, merchandise, marketing communication and international. A growth oriented business leader with a 25-year record in the sports industry, Price most recently drove the digital transformation of the iconic Sporting... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Four Seasons San Jacinto 98 San Jacinto Blvd

11:00am

Blending Concept and Production Art in Halo: MCC

Speakers
avatar for Michael Pavlovich

Michael Pavlovich

Sr Character Artist, Certain Affinity
Michael Pavlovich has been in the game industry since graduating from the Ringling School of Art and Design in 2005. Michael has worked on several titles for multiple platforms, including NCAA, Madden, DC Universe Online and Halo 4. He also provided ZBrush training for both Eat3D... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Long Center Kodosky 701 W Riverside Dr

11:00am

Creator Activism: A Discussion with Robert Kirkman

Speakers
avatar for Brian Crecente

Brian Crecente

News Editor, Polygon
Brian Crecente is an American journalist and columnist. He is a founding editor and the news editor for Polygon. He also writes Good Game, a weekly column internationally syndicated by McClatchy-Tribune Information Services.
avatar for Robert Kirkman

Robert Kirkman

Partner, Skybound Entertainment
Robert Kirkman is the creator of many popular comic books, including the Eisner Award-winning The Walking Dead, long-running Invincible, all-ages Super Dinosaur, and the new exorcism comic, Outcast which was released in June 2014 and recently received a pilot pickup for CINEMAX with... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Ballroom D Austin Convention Center

11:00am

Salem Season 2: Presented by WGN America

Speakers
BB

Brannon Braga

Creator/Exec Producer, WGN America
avatar for Lucy Lawless

Lucy Lawless

Actor, WGN America
avatar for Janet Montgomery

Janet Montgomery

Actor, WGN America
AS

Adam Simon

Creator/Executive Producer, WGN America
avatar for Shane West

Shane West

Actor, WGN America


11:00am

Tech That's Changing Sports and Building Empathy

Speakers
avatar for Derek Belch

Derek Belch

Asst Football Coach, Stanford University
CK

Chris Kluwe

Troublemaker
Chris Kluwe grew up in Southern California among a colony of wild chinchillas and didn't learn how to communicate outside of barking and howling until he was fourteen years old. He has played football in the NFL, once wrestled a bear for a pot of gold, and lies occasionally. He is... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

11:00am

When Your Devices Decide to Touch You Back

Speakers
avatar for Rohit Thawani

Rohit Thawani

Dir of Digital Strategy, TBWAChiatDay
Rohit Thawani is the Director of Digital Strategy and Social media for TBWA\Chiat\Day LA, and a member of TBWA's global Creative Technology Board.


Saturday March 14, 2015 11:00am - 12:00pm
Long Center West Pincer Lounge 701 W Riverside Dr

11:00am

A Walk Through the Identity Ecosystem in 3D
The evolution of the Identity Ecosystem has become a critical aspect of our society. The growth of e-government, online banking and shopping, electronic health records, and globalization has created opportunities for greater convenience, efficiency, and innovation—but it also allows individuals to present themselves as someone else for fraudulent and other illegal purposes.
The Center for Identity at The University of Texas is actively pursuing research that advances our understanding of the structure and behavior of the Identity Ecosystem. Our cradle-to-grave “maps” of identity for persons, organizations, and devices provide a foundation for defining the “physics” of the Ecosystem and allow us to predict and mitigate identity threats. We can also determine the risk levels and entry points within the ecosystem, define the types and evolutions of threats, and understand the value associated with our identities.
Let us give you a tour, glasses included.

View official listing on sxsw.com

Speakers
avatar for Suzanne Barber

Suzanne Barber

Dir, The University of Texas at Austin
Dr. Suzanne Barber is the AT&T Endowed Professor in Engineering and Director of The Center for Identity at The University of Texas. The mission of the Center is to deliver high-quality discoveries, applications, education and outreach in identity management, privacy and security... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon 4 110 E 2nd St

11:00am

Build It and They Will Come: Startup Funding Myths
Focusing all your energy on fundraising shouldn’t necessarily be your first step as a startup company. Having a relentless focus on customer acquisition first can contribute to rapid growth and bring in the cash flow you need, plus help you retain control as you are building your business. Signing on paying customers can prove your business model and your company’s worth to get money in the door to fund development and growth. Then, when you’re ready to fundraise, you have the proof of success you need to show investors. Erica Duignan Minnihan hosts a conversation with DreamIt Austin alum, AJ Bruno (Trendkite), about how this has worked for his company.
Presented by DreamIt Ventures.

View official listing on sxsw.com

Speakers
AB

Aj Bruno

Founder & Pres, Trendkite
avatar for Erica Duignan Minnihan

Erica Duignan Minnihan

Managing Dir Community, DreamIt Ventures
Managing Director


Saturday March 14, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon A 500 E 4th St

11:00am

Can Washington Protect the Net Economy?
Join the Internet Association, US policymakers, and tech leaders to discuss the issues facing tech, innovation, and entrepreneurs in the new Congress. Are we keeping score yet?
The New Economy is driven by founders, funders, innovators, entrepreneurs, and the consumers who fuel them. For decades, US policymakers have been behind the pace of innovation and seemingly too inundated by the rapidly changing landscape to sort through the noise and launch policies to protect both the consumer and the competitive landscape. Until now. Join Washington’s public and private sector champions of innovation and entrepreneurs for a series of discussions on the 114th Congress’ challenges and opportunities; the likelihood of progress on privacy, patent reform, capital access, open internet, spectrum allocation, and cybersecurity; and what YOU can do to make a difference.
The Internet Association represents America’s leading Internet companies and their global community of users.
Presented by the Dell ATC Policy Labs

View official listing on sxsw.com

Speakers
avatar for Hon Hakeem Jeffries

Hon Hakeem Jeffries

Congressman, US House of Representatives
AK

Adam Kinzinger

Congessman, US Congress
NP

Nika Pari Nour

Digital Dir, The Internet Association
Nika Nour brings 6 years of new media / Internet tech experience, 3 of which were on Capitol Hill working with politics and various offices in integrating digital into their campaign and official strategies. She also led outreach to various constituencies affected by technical le... Read More →
avatar for Eric Swalwell

Eric Swalwell

US Congressman, US House of Representatives
Congressman Eric Swalwell proudly represents California’s Fifteenth Congressional District, which includes a large portion of the East Bay. In January 2015, he was sworn in for his second term in the U.S. House of Representatives, continuing his work to bring new energy, ideas... Read More →
ES

Eric Swawell

US Congressman, US House of Representatives


Saturday March 14, 2015 11:00am - 12:00pm
Omni Downtown Capital Ballroom 700 San Jacinto

11:00am

Civic Lessons From Superheroes
People often assume the comic book movies that dominate the multiplex each summer are mindlessly escapist – but that is far from the case. The Dark Knight trilogy, Iron Man 3, Captain America: The Winter Soldier and X-Men: Days of Future Past have featured challenging political critiques and even wholesale questioning of American values and identity. These movies continue a long tradition of provocative political engagement in their comic book source material, dating back to when Captain America punched Hitler on the cover of his debut issue – months before the US entered World War II. BBC Culture deputy editor Christian Blauvelt will show how thematically rich and deeply subversive the superhero film genre can be.

View official listing on sxsw.com

Speakers
avatar for Christian Blauvelt

Christian Blauvelt

Deputy Editor/Culture, BBC.com
Christian Blauvelt is Deputy Editor-Culture of BBC.com in New York. He commissions and edits stories related to film, TV, music, art and books, helps to manage a team of writers, and makes frequent TV appearances on BBC World News’ Talking Movies show and the CBS New York Sunday... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Room 12AB Austin Convention Center

11:00am

Coders Who Teach Meet Up
Everyone wants to learn how to code. Even famed music producer and entrepreneur will.i.am (of Black Eyed Peas fame) said he was learning to code! With so much demand for coding classes, our industry has seen a rise in the amount of workshops, weekend classes, bootcamps, immersive programs, and other options available for learning tech.
From programs like Dev Bootcamp and MakerSquare, to groups like Girl Develop It and Women Who Code, or online-based technologies like Codeacademy and Code School, the demand for professionals who know both how to code and teach, is growing at a rapid pace.
If you teach technology classes at a higher education institution, as part of a workshop or immersive startup program, this meetup is for you. If you create apps that teach people how to code, this meetup is for you. If you care about bringing underrepresented voices into the tech industry through teaching, this meetup is for you.
Let’s talk about coding and teaching!

View official listing on sxsw.com

Speakers
avatar for Cecy Correa

Cecy Correa

Business Dev Mgr, Four Kitchens


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 502-503 110 E 2nd St

11:00am

Creating A Digital Engagement Strategy for Leaders
Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.

View official listing on sxsw.com

Speakers
avatar for Charlene Li

Charlene Li

Founder & CEO, Altimeter Group
Charlene Li is CEO and Principal Analyst at Altimeter Group, and author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, named one of 2008′s best business books. She is one of the foremost experts... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon 5-6 110 E 2nd St

11:00am

Digital Health and Consumerization of Healthcare
The explosion in technology over the past decade has transformed the world we live in, and nearly all successful businesses today leverage new technologies to their advantage. Yet due to its regulatory and competitive complexity, the healthcare industry has been a notorious laggard in incorporating the benefits of the digital revolution. Recent years, however, have seen numerous innovations on the digital health front and, finally, the move towards a consumerized healthcare system that gives patients more control over their care. These developments could have significant, lasting implications for the sector and completely change the way people think about health. Nathan Olivarez-Giles of the Wall Street Journal will moderate a panel to discuss these issues with Glen Tullman of Livongo Health, Mike Lee, founder and CEO of MyFitnessPal, and Ray Bradford, Founder and CEO of Spruce Health.

View official listing on sxsw.com

Speakers
avatar for Ray Bradford

Ray Bradford

Founder & CEO, Spruce Health
With a passion to create more accessible, affordable and consumer-friendly health care experiences with the help of technology, Ray Bradford founded Spruce in September 2013 and serves as the company’s chief executive officer.
avatar for Mike Lee

Mike Lee

CEO & Founder, Studio Industries
Mike Lee is the founder and CEO of Studio Industries, a Food Design & Innovation agency, specializing in the application of design thinking to food products and experiences. Mike is also the founder of the Future Market, a conceptual grocery store that illustrates what the world... Read More →
NO

Nathan Olivarez-Giles

Technology Reporter, The Wall Street Journal
avatar for Beth Seidenberg

Beth Seidenberg

General Partner, Kleiner Perkins Caufield & Byers
Dr. Beth Seidenberg focuses on life science investing in digital health and biotech and works with entrepreneurs to develop companies with breakthrough technology for treating patients and improving health. Since joining Kleiner Perkins Caufield & Byers in 2005, Beth has incubated... Read More →
GT

Glen Tullman

Chairman and CEO, Livongo Health


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 203-204 110 E 2nd St

11:00am

Diversity in STEM: Nurture or Nature
Was former Harvard President Larry Summers right when he said women lacked the innate ability to do science? And if so, how do you explain the underrepresentation of minorities – men and women – in STEM fields? Mounting research shows external factors are actually more at play. This panel features academic, industry, media and pop culture iconoclasts who are breaking down these barriers– including moderator Dr. Mae Jemison, the nation’s first female African American astronaut and Bayer's Making Science Make Sense science literacy advocate. Lindsey Shepard, Vice President, Sales and Marketing, GoldieBlox, on disrupting the “pink aisle” in toy stores with engineering toys for girls. Dr. Ran Libeskind Hadas, Chairman of the Computer Science Department, Harvey Mudd College, on how female coders are infiltrating Silicon Valley. Kimberly Bryant, founder and executive director, Black Girls CODE, who is working to bridge the digital divide. Presented by Bayer Corporation

View official listing on sxsw.com

Speakers
avatar for Kimberly Bryant

Kimberly Bryant

Founder, Black Girls CODE
Kimberly Bryant is the Founder and Executive Director of Black Girls CODE, a non-profit organization dedicated to introducing girls of color (ages 7-17) to the field of technology and computer programming with a concentration on entrepreneurial concepts. Ms. Bryant's has enjoyed a... Read More →
avatar for Dr Mae Jemison

Dr Mae Jemison

Pres/CEO, The Jemison Group Inc
Dr. Mae C. Jemison is currently leading 100 Year Starship, an initiative seed funded by DOD’s Defense Advanced Research Project Agency (DARPA) to assure the capability for human interstellar space travel to another star is possible within the next 100 years. She is also founder... Read More →
avatar for Ran Libeskind-Hadas

Ran Libeskind-Hadas

Computer Science Department Chair, Harvey Mudd College
Ran "RON" Libeskind-Hadas is the R. Michael Shanahan Professor at Harvey Mudd College where he also serves as the Department Chair. He previously served as Associate Dean of Faculty at Harvey Mudd where he worked on issues of diversity and helped develop a program to help students... Read More →
avatar for Lindsey Shepard

Lindsey Shepard

VP Sales and Mktg, GoldieBlox
Lindsey Shepard was Debbie Sterling’s first hire at GoldieBlox where she currently holds the title of Rainmaker and Resident Mom. GoldieBlox, a toy company out to inspire the next generation of future innovators, is a book series & construction set that engages kids to build through... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Ballroom E Austin Convention Center

11:00am

Engineering the Future of Awesome on Any Device
Learn how leading technology companies are thinking about the future of coding and deployment. While users today want experiences that are customized ‘for me,’ engineers can build these interfaces once and deploy them across multiple platforms, faster than ever. Alex Balazs, Chief Architect for Intuit TurboTax, the U.S.’s leading online tax service, will lead a panel moderated by Aliza Carpio, Technology Evangelist at Intuit, and feature Sameera Rao, Director of Engineering, Merchant Engagement at PayPal, and Dan Shaw, Co-founder of NodeSource, a Node.js software company. This panel will discuss the future of coding and what Node.js means for engineers who want to deliver optimized, platform-agnostic user experiences for millions of customers at unprecedented speed.

View official listing on sxsw.com

Speakers
avatar for Alex Balazs

Alex Balazs

Chief Architect, Consumer Tax Group, Intuit
Alex Balazs is the Chief Architect for Intuit’s Consumer Tax Group, responsible for the TurboTax product portfolio. These offerings serve approximately 30 million consumers in the US and Canada each year.
avatar for Aliza Carpio

Aliza Carpio

Technology Evangelist, Intuit
Most recently, Aliza is Technology Evangelist at Intuit Inc. She is also an Innovation Catalyst, a member of Intuit's Patent Committee for Consumer Group and a member of university recruiting for Intuit's co-op program. In addition, she continues to do probono social media consultation... Read More →
avatar for Sameera Rao

Sameera Rao

Dir of Engineering/Merchant Engagement, PayPal
Sameera leads Engineering for Merchant Engagement at PayPal. Sameera was one of the engineers who worked on OpenRico, one of the first javascript frameworks. He then went on to build web 2.0 versions of Yahoo! frontpage and My Yahoo! After Yahoo, Sameera joined Attributor as the first... Read More →
avatar for Dan Shaw

Dan Shaw

Co-Founder/CEO of NodeSource, NodeSource
Dan Shaw is a co-founder of NodeSource and is dedicated to helping improve and expand the Node Community. He is a veteran of numerous Node.js startups, including Voxer, Spreecast and Storify. Dan has extensive experience building large-scale, realtime systems with Node.js and has... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon B 110 E 2nd St

11:00am

Fostering Digital Literacy in the Developing World
As the digital world continues to transcend economic and social boundaries, an unexpected technology has emerged as a tool of empowerment and protection for women around the globe. Bitcoin, which has steadily been gaining traction in the mainstream banking industry, is a powerful and effective form of digital currency in developing nations. Through the nonprofit Digital Citizen Fund, women are utilizing Bitcoin to financially support their families and overcome obstacles such as access to bank accounts and high transaction fees.
As a gender-neutral currency, Bitcoin is redefining the world’s financial infrastructure. Our panel will discuss the ways in which digital literacy fosters entrepreneurship and financial independence, the value of digital creative expression, and how digital currency is leveraged to empower women in the developing world.

View official listing on sxsw.com

Speakers
avatar for Sophie Kelly

Sophie Kelly

CEO, The Barbarian Group
Over the course of a 20 year career spanning Australia, Asia, Europe and the US, Sophie Kelly has built a formidable reputation for growing and transforming global brands.
avatar for Joyce Kim

Joyce Kim

Exec Dir, Stellar
Joyce is the Executive Director of Stellar.org, a nonprofit organization focused on open financial access. Stellar is a common payments platform that increases interoperability between diverse financial systems and currencies. Prior to Stellar, Joyce was a VC at Freestyle Capital... Read More →
avatar for Roya Mahboob

Roya Mahboob

Co-Founder, Digital Citizen Fund
Roya Mahboob is an Afghan entrepreneur and businesswoman. She is Founder and CEO of the Afghan Citadel Software Company, a full-service software development company based in Herat, Afghanistan and Digital Citizen Fund, an organization that aims to increase digital literacy and education... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Room 9ABC Austin Convention Center

11:00am

Going from Design to Code without Going insane
Designing and coding for the web is complicated for designers and developers who have to work together. Designers have to produce designs for various screen sizes, developers have to turn those designs into code, and they have to work together to get this done as quickly as possible. We’ve all been there, done that, and felt the pain. But, help is here! Learn about new workflows for designers and developers to work better together. Learn how to share information from a PSD without needing to redline or write a “spec”, how to use layer comps for designing various screen sizes, and explore techniques for optimizing your assets and code. You might not be ready to kiss each other, but you’ll be going from PSD to code in a snap.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Sarah Hunt

Sarah Hunt

Sr Prod Mgr, Adobe Systems Inc
Sarah Hunt is a Product Manager at Adobe focusing on HTML design and animation. Prior to joining Adobe, Sarah has worked as both a print designer and front-end web developer and now leverages her industry experience to help propel the web forward.
avatar for Ryan Stewart

Ryan Stewart

Sr Prod Mgr, Adobe Systems Inc
Ryan Stewart is a Sr. Product Manager on Brackets at Adobe. He's passionate about the web and spent many years evangelizing for great web experiences before jumping over to help make products for designing and building the web. When not working to build better tools for the web you... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon E 110 E 2nd St

11:00am

Harvard Business Review On: How to Hire Superstars
How do you recruit, hire, and retain awesome people? Today startups and behemoths alike brag about their team of ninjas or rockstars. But how can you tell if someone really is a star – and how can you get that person to want to work for you?
We have assembled our own superstar team to help you answer these questions and more. We'll discuss how to find hidden gems – the fantastic people other organizations have overlooked – and how to build a diverse recruiting pool. We'll also tackle what to do if you can't find people with the skills you need and how to build a talent pipeline when you're not even sure what those skills may be in six months or a year. You'll leave this panel with a firm understanding of how to bring great people to your company.

View official listing on sxsw.com

Speakers
avatar for Katherine Bell

Katherine Bell

Editor, Harvard Business Review
Katherine Bell is the Editor of HBR.org, the website of Harvard Business Review. Previously, she was Online Managing Editor for America's Test Kitchen and Cook's Illustrated, Managing Editor at the Harvard Review, Website Director for DeliaOnline.com, and Content Director for PlanetOut.com... Read More →
avatar for Tomas Chamorro-Premuzic

Tomas Chamorro-Premuzic

CEO / Professor, Hogan Assessments
Dr Tomas Chamorro-Premuzic is an international authority in psychological profiling, consumer analytics, and talent management. He is the CEO of Hogan Assessments, and a Business Psychology Professor at University College London and Columbia University.
avatar for Patty McCord

Patty McCord

Founder, Patty McCord Consulting
avatar for Craig Walker

Craig Walker

Founder & CEO, Switch Communications
Craig Walker is an experienced entrepreneur and CEO. He co-founded UberConference in 2012 with $18 million from Google Ventures and Andreessen Horowitz. He was involved in the launch of both Yahoo! Voice and later Google Voice. Craig holds degrees from UC Berkeley (BA), Georgetown... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon E 500 E 4th St

11:00am

Humanitarian Drones: Locating Vietnam Era Bombs
As unmanned aerial systems are becoming more and more commonplace in the public eye, how can they be used not only for novelty - but for good? In setting out to answer this question, we found that not only do they have the ability to affect positive change, they also have the chance to save innocent lives.
This session will outline our development and eventual prototype testing of an unmanned aerial system (or drone) that uses multiple sensors on board to survey areas for eventual UXO clearance in war-torn areas. From 1964 to 1973, the United States dropped nearly 2 million tons of explosives on Laos to stop the movement of North Vietnamese troops and munitions. These munitions still affect daily life in the region and hamper economic growth. Using UAS to map potentially dangerous areas, personnel can survey the topography without endangering themselves or the local population.

View official listing on sxsw.com

Speakers
avatar for Ryan Baker

Ryan Baker

CEO, Arch Aerial
Ryan Baker is the founder of Arch Aerial LLC, a firm that builds multi-rotor UAV's crafted for professional aerial photography and videography in tough environmental conditions. Arch Aerial UAV's have been adopted by production companies for films, vineyard owners, archaeological... Read More →
CC

Chance Coughenour

Marie Curie Fellow, E.U. FP7 Programme, Initial Training Network for Digital Cultural Heritage, Institute for Photogrammetry, University of Stuttgart
Chance received his BA in History at West Virginia University where he focused on the historiography of the British Empire in Hong Kong. Later, he obtained his MA in Archaeology and Heritage at the University of Leicester in England. The primary objective of his MA research was focused... Read More →
avatar for Adam Rabinowitz

Adam Rabinowitz

Associate Professor, The University of Texas at Austin


Saturday March 14, 2015 11:00am - 12:00pm
ACC Room 6AB Austin Convention Center

11:00am

iDiet, iDid-it! Losing Weight With Wearables
The intersection of health and technology has received much attention due to the popularity of wearables like fitbit and dieting websites/apps such as myfitnesspal. But how do these high- tech tools work for the everyday person trying to lose weight and stay healthy? Based on my own personal journey, I describe how these technologies helped and sometimes hindered my 75 pound weight loss. Over the course of a year, I used fitbit, myfitnesspal, wifi scale, heart rate monitors, digital food scales, and various motivational apps to help me lose and maintain the weight loss. But it was not easy- I found that some tools created healthy sustainable habits, while some created almost unhealthy obsessions. Some products made the process easier, while others made dieting more complicated. In all the discussions about weight loss technology, it is important to have a real person's experience and perspective to help others best utilize these tools for their own health and fitness!

View official listing on sxsw.com

Speakers
avatar for Joy Banner

Joy Banner

Asst Prof, Mktg, Huston-Tillotson University
Joy M. Banner is an Assistant Professor of Marketing at Huston-Tillotson University. Although her primary research interests include social media marketing, and small business communications. She also focuses on the intersection of health and technology because of her own personal... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 201-202 110 E 2nd St

11:00am

It Is Not Racist to Consider Race in Marketing
Over the past century, the conversation about race in the USA has changed drastically. So much so, that it’s considered “polite” to proclaim that “one does not see race.” While this statement comes from well-meaning people intending to say they do not prefer or hold in higher esteem one skin color over another, it has an unintended opposite meaning in a business context.
Of course we see race – and the reality is that with each country of origin, primary language, acculturation level and skin tone, comes a slew of behaviors, traditions and preferences. Marketers must recognize that the monolithic races of yesterday no longer describe the diversity that today’s New Mainstream.
Cesar M. Melgoza, CEO of Geoscape, created the most sophisticated way to discover America’s multicultural characteristics. In this presentation, he will discuss key strategies brands must understand and use in order to successfully propel their marketing efforts.

View official listing on sxsw.com

Speakers
CM

Cesar Melgoza

CEO & Founder, Geoscape
César M. Melgoza is founder and CEO of Geoscape, an automated intelligence system which provides unique data products and analytic services for companies seeking to tap into the growth of new mainstream consumers in the U.S., Canada and Europe.


Saturday March 14, 2015 11:00am - 12:00pm
ACC Ballroom F Austin Convention Center

11:00am

Japan Challenge: Hybrid Culture Raises Innovation
The best way to predict the future is to invent it. Last year, attendants of SXSW tradeshow found that IoT from Japan made Alan Kay’s above words real. Since people’s imagination always comes from their personal and/or ethnological background, it is worth digging the secrets of makers from Japan.
The panelists are, Takehiro Hagiwara, a top engineer from Sony who is leading Innovation Ecosystem Planning Team, Takuma Iwasa, a founder and CEO of Cerevo, an Akihabara based Monodukuri startup, and Masaaki Sugimoto, a founder and CEO of AgIC and Openpool who made a sensation with interactive billiards at SXSW.
For more info: http://sxsw.miraiyoho.com/japan-challenge/

View official listing on sxsw.com

Speakers
avatar for Takehiro Hagiwara

Takehiro Hagiwara

Co-founder of MESH project / Sr Mgr, Sony Corporation
TI

Takuma Iwasa

Founder & CEO, Cerevo Inc
After spending 5 years as an engineer/product planner at Panasonic, Mr. Takuma Iwasa founded Cerevo Inc. Cerevo inc. (Consumer Electronic REVOlution) is a company based in Akihabara Tokyo JAPAN, that focuses on creating network consumer devices. Cerevo recently opens its superfast... Read More →
avatar for Tomy Kamada

Tomy Kamada

Founder & CEO, TomyK Ltd
avatar for Noriyoshi Sekiguchi

Noriyoshi Sekiguchi

Mktg Dir, Volvo Cars Japan Ltd.
Nori Sekiguchi is a Director of Marketing at Volvo Car Japan Ltd. His former job was a Planning Director at Dentsu. Nori is a skilled and marketing guy with strong expertise in branding. After his career over double decades in Dentsu, he joined Volvo to reactivate Volvo brand in Japan... Read More →
avatar for Massaki Sugimoto

Massaki Sugimoto

Co-Fonder, AgIC
Masaaki Sugimoto is a Co-founder of AgIC Inc., founder of OpenPool, commissioner of Lab Production, and director of TEDxTodai project. He is well known entrepreneur who made sensation at SXSW, with his OpenPool(2013)and AgIC(2014).
AT

Akichika Tanaka

Senior Engineer, Sony Corporation


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon 2 110 E 2nd St

11:00am