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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


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Friday, March 13
 

11:00am

The Business of Preparing Potential NFL Draftees

Speakers
BF

Bruce Feldman

College Football Insider, Fox Sports
Bruce Feldman is a New York Times bestselling author. His new book is The QB: The making of Modern Quarterbacks. He also co-wrote Swing Your Sword and is the author of Meat Market: Inside the Smash-Mouth World of College Football Recruiting and Cane Mutiny: How the Miami Hurricanes... Read More →
CL

CJ Laboy

NFL Agent, Relativity Sports
NFLPA Certified Contract since 2005 working at Relativity Sports. Have worked with several of the NFL and NFL Draft's top athletes including Jason Verrett (#25 overall in 2014), Dion Jordan (#3 overall in 2013), Margus Hunt (2nd round in 2013), Courtney Upshaw (2nd round in 2012... Read More →
AS

Andy Staples

Sr Writer, Sports Illustrated
Andy Staples is biding his time at Sports Illustrated until someone hires him to edit and write for a publication dedicated only to barbecue. Until then, his first dream job will have to suffice. Staples can rattle off the best hole-in-the-wall dives in America's preeminent college... Read More →
JV

Jason Verrett

NFL Player, San Diego Chargers
A native of Fairfield CA, Jason followed a stellar career at TCU and a standout performance at the NFL combine (4.38 40, 2nd fastest amongst cornerbacks) by being selected with the 25th overall pick by the San Diego Chargers in the first round of the 2014 NFL Draft. Jason was the... Read More →
MV

Mark Verstegen

Founder & Pres, EXOS
Mark Verstegen is recognized as one of the world’s most innovative human performance experts. Verstegen pioneered the concept of integrated performance training and has brought that system to the world’s top athletes and sports organizations; the U.S. military; and leading companies... Read More →
avatar for Aaron Williams

Aaron Williams

Buffalo Bills


Friday March 13, 2015 11:00am - 12:00pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

11:00am

Neuroplasticity and Tech: Why Brands Have to Change
With the major shifts of the web, social media and mobile, and the levels of messaging they've ushered in, the nature and pace of change heralded by the age of technology is unprecedented.
Since every new experience changes our brains, we set out to explore the question: What is looking at our inbox and phone 100s of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall?
We will get specific about the concept of ‘neuroplasticity’ and share our latest research on how technology is fundamentally altering the way we connect. Working with neuroscience experts, we explore the challenge to marketers in the digital age – whether technology represents a new way of communicating, or if it requires us to communicate in new ways.

As technology continues to dominate our lives, we will discuss our evolving relationship with it – and the ways in which brands can ensure they play a positive role in this process.

View official listing on sxsw.com

Speakers
avatar for Dan Machen

Dan Machen

Innovation Dir, HeyHuman
Dan joined Hey Human – a London creative agency – in 2007 as a Senior Planner and now drives their strategic vision as Director of Innovation.
avatar for Felix Morgan

Felix Morgan

Innovator, HeyHuman
Felix works in strategic innovation for a group of UK creative agencies called HeyHuman. He has over 4 years experience advising blue chip clients (Sony, Unilever, Mars, Mondelez, etc) on the relationship between people's behaviours and technology, and the role brands can play to... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

11:00am

Pocket Full of Dynamite: Making the Mobile Web 3D
The mobile web continues to explode in popularity. As people spend more and more of their time there, they are seeking richer and more immersive experiences, and marketers are racing to make them. At the forefront of this revolution is WebGL, which brings a new way to create beautifully rendered 3d content on the web, most excitingly on mobile. With this new power, there are also new creative and production challenges to face. These constraints extend far beyond the development process alone, with implications on the strategy and creative vision more broadly. In this talk, Hai Nguyen (Creative Technology Lead) and Shana Opperman (Producer) from Google’s Art, Copy & Code team pull back the curtain on what they’ve learned developing WebGL-based experiences with brands such as Nike and Target. They’ll also provide some thoughts on what developments will take place in the near future with mobile web experiences.
Presented by Google

View official listing on sxsw.com

Speakers
HN

Hai Nguyen

Creative Technology Lead, Google
avatar for Shana Opperman

Shana Opperman

Producer, Google
Shana is a lead producer on Google's Art Copy & Code team, a group whose goal is to help invent the future of marketing through partnerships with forward-thinking brands and agencies. She bridges together creative, technology, media and product to explore new approaches to how digital... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

11:00am

Simple Ways to Massively Increase Your Content
There are reasons content marketing has become a business priority. When done right, it improves search rankings, fuels social media initiatives and it’s the foundation of successful email marketing. But one or two stories published to a company website each month isn’t enough to achieve success. For the best results, you need to multiply your mix of content type by customer personas, by phases of the engagement funnel and by social media channels. Do the content marketing math and you’ll realize that you need thousands of articles to fill your sales funnel. This presentation shows you how to bring people and resources together to grow your business through content marketing. We feature a live case study from NBC Sports on the challenges of managing social media content needs for a sports media corporation, across multiple stakeholder groups with varied business goals. These demands include both daily social efforts as well as major sporting events like Super Bowl and The Olympics. Presented by Oracle.

View official listing on sxsw.com

Speakers
avatar for Kaila Garrison

Kaila Garrison

Sr Prod Marketer, Oracle Marketing Cloud
Kaila Garrison leads product marketing for Oracle's B2C Cross-Channel Marketing Solutions. As a strategic marketer, Kaila is responsible for developing go-to-market plans, content, and messaging for the Oracle's B2C Cross-Channel Marketing Solutions, which includes presentations... Read More →
avatar for Lyndsay Iorio Signor

Lyndsay Iorio Signor

Dir/Social Media Mktg, NBC Sports
Lyndsay Iorio Signor was promoted to Director, Social Media Marketing, NBC Sports and Olympics in January, 2013. She is responsible for overseeing social media strategy and the day-to-day social media initiatives and operations for content surrounding the sports that air primarily... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

11:00am

Turbocharging Social Activism with Data Standards
Turbocharging Social Activism with Data Standards: From Marriage Equality to International Human Rights. There are a million different systems & tools available to organizations doing policy & advocacy work - why is moving data between them so damn hard? Shouldn’t we have figured this out by now? Well, there is hope: the Open Supporter Data Interface (OSDI) is a common API defined by a critical mass of progressive vendors and organizations that allows for data to move easily between systems.
The existence of a common API reduces customer costs related to moving data between different systems & enhances the ability of innovators to create products for the marketplace. Data silos & closed systems have hampered the progressive movement since its inception. OSDI changes that by helping tools "talk" to each other while keeping data in sync. It puts the client, not the tool, more in control when integrating.

View official listing on sxsw.com

Speakers
avatar for Tim Anderegg

Tim Anderegg

Dir of Data & Tech, New Organizing Institute
Tim Anderegg grew up in North Dakota and developed an interest in computers and politics at an early age to escape from the cold and make a difference in the world, respectively. After attending college in Southern California (for similar reasons), he moved to Washington DC to pursue... Read More →
avatar for Gayatri Bhalla

Gayatri Bhalla

COO, Catalist
At Catalist, Gayatri serves as COO and oversees operations and strategic partnerships. She began her career on Capitol Hill and on campaigns. Gayatri earned her MBA from the Yale School of Management and went on to a career in management consulting and marketing strategy. She has... Read More →
avatar for Josh Cohen

Josh Cohen

Founder & Chairman, Open Supporter Data Interface
Josh Cohen is a software professional, gay activist and the Founder and Chairman of the Open Supporter Data Interface Project (OSDI). The OSDI effort seeks lower integration costs and increase innovation by defining common APIand data structures for interoperability among products... Read More →
JR

Jason Rosenbaum

Director of Technology, Action Network
Jason Rosenbaum is a musician, organizer, and developer living in Washington, DC. After helping win health care reform at Health Care for America Now, he was brought on as a Senior Online Campaign Director at the Progressive Change Campaign Committee in 2010. While there, he helped... Read More →


Friday March 13, 2015 11:00am - 12:00pm
ACC Room 10AB Austin Convention Center

11:00am

Introduction to Programming Robots
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prior programming experience required, though you should know how to use your computer and install software on it.
What to Bring:
Bring your laptop! The hardware required will be provided, so just come with an enthusiastic interest in building a circuit.
During this workshop, participants will actively learn how to build a small circuit using the Adafruit Trinket and the Arduino platform. Participants will learn to install, set up and configure the Arduino IDE to load sketches onto the trinket. Once set up, participants will build a programmable circuit using a breadboard and a small number of sensors and a multicolor led. Once set up the circuit will control the intensity and color of the led with a button and a potentiometer.
During the first half of the workshop, the participants will learn a bit of history about the Arduino, some basics of circuitry, and everything they need to use the Arduino IDE. After a break, the second half of the class will consist of building a specific circuit using the supplied kit, and then writing a program in the Arduino IDE to control the circuit they created. The last 15 minutes of the class will consist of a Q/A session, along with demonstrations of any unique circuits created by the participants.

View official listing on sxsw.com

Speakers
avatar for Micah Acinapura

Micah Acinapura

Sr Software Engineer, Huge
Micah Acinapura has been building interactive, digital experiences in the advertising and gaming industries for over ten years and currently works at Huge as a Senior Software Engineer. Prior to Huge, Micah worked at Brabble LLC as a Development Director and in various development... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 306 110 E 2nd St

11:30am

How Stress Can Guide Us to Health and Happiness
What if our culture's narrative about stress as a modern plight represents an incomplete picture, one that also does us a disservice? Amanda Enayati challenges many of our long-held assumptions about stress, separating myth from reality when it comes to what is commonly referred to as the health epidemic of the 21st century. Weaving together stories and research from science, history, philosophy and diverse faiths, she tells a fascinating tale that begins with the behind-the-scenes machinations of corporate villains and ends in the power of our stories to shape our realities.

View official listing on sxsw.com

Speakers
avatar for Amanda Enayati

Amanda Enayati

Columnist & Author, CNN, PBS, other media outlets
Amanda Enayati is an Iranian-American author and columnist. She has examined stress and the quest for well-being and life balance during difficult times since the launch of her Seeking Serenity series on CNN Health in 2011. Her essays about happiness, creativity, technology, and identity... Read More →


Friday March 13, 2015 11:30am - 11:50am
ACC Ballroom G Austin Convention Center

12:30pm

How to Build a Following Around Your Idea
Too many people believe that if they keep their heads down and work hard, their ideas will be recognized on their merits, but that’s simply not true anymore. To make a name for yourself and gain traction for your best ideas, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. Former presidential campaign spokeswoman Dorie Clark, a regular contributor to Forbes, HBR, and Entrepreneur, explains how to identify the ideas that set you apart and how to promote them successfully.
Drawing on her interviews with top thinkers like David Allen, Seth Godin, Daniel Pink, Tom Peters, Robert Cialdini, and more, Clark shows how to build a powerful and engaged community of followers around your ideas. In this talk, based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, she offers not mere self-promotion but the opportunity to make a powerful impact on the world.

View official listing on sxsw.com

Speakers
avatar for Dorie Clark

Dorie Clark

Author/Consultant/Professor, HBR/Forbes/Duke
Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and the forthcoming "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor... Read More →


Friday March 13, 2015 12:30pm - 12:50pm
ACC Ballroom G Austin Convention Center

12:30pm

Designing New IP for New Technologies

Speakers
avatar for Lorne Lanning

Lorne Lanning

COO, Oddworld Inhabitants Inc
For nearly three decades Lorne has been focused on the integration of high technology, global awareness, eco-literacy, and interactive myth making in effort to brew a unique blend of odd entertainment he refers to as “semi-conscious Trojan Horse pop”.


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 4 208 Barton Springs Rd

12:30pm

#nofilter: Pros and Cons of Constant Connection
What is the true cost of being connected online 24/7? Is what we get worth what we give up? These are the conversations we will have with #NoFilters: The Pros and Cons of Constant Connection. We’ll examine how technology is evolving human behavior in business, education, advertising, pop culture, parenting and more, and how it is changing our ideas of privacy, entertainment and our own sense of self. Then we'll discuss the benefits and possible consequences of these emerging digital experiences.

View official listing on sxsw.com

Speakers
avatar for Krystine Batcho

Krystine Batcho

Professor, Le Moyne College
Krystine Batcho, Ph.D., is a licensed psychologist and a professor in the Psychology Department at Le Moyne College in Syracuse, New York. She makes regular contributions as an expert on the Psychology Today website. Her research has ranged from early work in human-computer interaction... Read More →
avatar for AJ Scherbring

AJ Scherbring

Assoc Creative Dir, Digitaria
avatar for Jenny Stoltenow

Jenny Stoltenow

Post-it(R) Brand Mktg Communications Mgr, 3M
A marketing professional experienced in transforming brands, leading cross-functional teams and managing the development and implementation of strategic communications campaigns, Jenny has over 12 years experience working across both corporate and agency businesses.
avatar for Paul Tyma

Paul Tyma

Co-Founder, Refresh
Paul is a serial (and sometimes parallel) entrepreneur and technologist. He takes ideas and turns them into products at an astounding pace. He’s a former Googler, founded Preemptive Solutions and Home-Account, built and runs the Mailinator email service, and is a recognized author... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 8 110 E 2nd St

12:30pm

Austin: The New Gateway for International Startups
More than forty percent of Fortune 500 companies were founded by immigrants or children of immigrants. Foreign entrepreneurs started thirty-three percent of US venture-backed companies between 2006 and 2012 that went public. There has never been a better time for foreign-born entrepreneurs to consider moving to and launching their startups in the US. Especially in Austin.
Austin, TX has all the qualities that foreign entrepreneurs crave – lovely weather, relatively low cost of living, friendly experts willing to share advice, angel investors, and great music and food!
In our panel session, you'll hear from actual foreign entrepreneurs who have chosen Austin as their startup launchpad, built their companies and achieved funding. Listen to their stories, challenges, and extraordinary outcomes and realize how small a world it really is.

View official listing on sxsw.com

Speakers
avatar for Thomas Bebis

Thomas Bebis

Country Advisor Greece, International Accelerator
avatar for Jean Belanger

Jean Belanger

Co-founder / CEO, prüf technologies inc
Jean has 30 years experience in starting technology companies through to IPO and successful exit. He was Finalist for E&Y’s Entrepreneur of the Year Award. He received MacWorld Magazine “World Class” Outstanding Achievement Award for personal contribution to Macintosh platform... Read More →
avatar for George Koutitas

George Koutitas

CEO & Co-Founder, Gridmates
I am a serial entrepreneur and academic in smart grids and wireless networks. I work on scientific algorithms on optimization, control and game theory and I am now bridging the gap between theory and practice. I am cofounder of Gridmates, a unique cloud platform and ecosystem that... Read More →
DA

Dr. Ann-Christine Langselius

CEO, Co-Founder and Co-Inventor, Miraculum Applications Inc
EN

Eleftherios Ntouanoglou

Founder/CEO, Schoox Inc


Friday March 13, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon H 500 E 4th St

12:30pm

Beacons, mPay and The Great Shopper Reboot
From showrooming to Webrooming consumers have been transforming the shopping experience with personal technology long before retailers themselves caught on. But with the emergence of in-store sensor and beacon technology, the push towards mobile payments, retail is hoping to regain some control of their own store. Can they? Will they? Should they? What does “consumer-centric” shopping look like? We ask retail brands at the cutting edge of these technologies what they hope to achieve in rebooting the in-store moment and connecting it to the rest of the consumer’s digital path to purchase.
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Sean Bartlett

Sean Bartlett

Director of Digital Experience, Product, & Omni-channel Integration, Lowe's Home Improvement
Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined... Read More →
avatar for Ryan Bonifacino

Ryan Bonifacino

SVP Digital, Alex and Ani
Ryan Bonifacino oversees digital marketing, online advertising, social media and e-commerce as the Senior Vice President of Digital at Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,300 employees and 2013 revenues... Read More →
avatar for Daniel Gutwein

Daniel Gutwein

Dir of Retail Analytics, Intel
avatar for Laura Davis Taylor

Laura Davis Taylor

EVP, Customer Experience, MaxMedia
Laura Davis-Taylor EVP Customer Experience MaxMedia


Friday March 13, 2015 12:30pm - 1:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

12:30pm

Content Is Content: TV, Social and Everything Else
Once upon a time, there was TV and there was social media, and both were very different places.
Not so much today. The borders between content and personality, broadcast and digital, stars and audiences have never been more fluid.
So what’s a producer or a publisher to do? Where do you start? Which content goes where?
Our panel reprises SXSW’s 2011 Social TV line-up —a group of producers of hit TV shows and top digital platforms — to share how they’re thinking about finding and engaging audiences across platforms to create new kinds of viewing experiences.

View official listing on sxsw.com

Speakers
LK

Lila King

Product Dir, HLN/CNN
avatar for Gavin Purcell

Gavin Purcell

Producer, The Tonight Show Starring Jimmy Fallon
TS

Tim Shey

Product Dir, YouTube


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

12:30pm

Cross-Channel Data Driven Marketing With TV
Cross-channel is a term that is thrown around daily, but most marketers are focused on digital, desktop and mobile. What about the largest area of advertising and marketing: TV? Data activation in television has come a long way, but it still has a long way to go. Hear about how emerging technologies are being applied to bring digital marketing, data and TV closer for smarter customer messaging.
Presented by Oracle.

View official listing on sxsw.com

Speakers
MP

Molly Parr

Dir/Prod Mgmt, Oracle


Friday March 13, 2015 12:30pm - 1:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

12:30pm

Do You Know the ROI of WOM? Do You Want To?
Many marketers recognize that word of mouth (WOM)/earned media, online and off, is the most effective form of advertising, but precisely how effective is it? Up to now, there’s been no industry-wide, definitive study to answer that question, but the Word of Mouth Marketing Association (WOMMA) has changed all of that with its new “Return on WOM” study. We now know the ROI of WOM marketing and, more importantly, how it can be maximized for brands across a variety of categories.
This study has brought together leading brands across a variety of categories to share data and insights, and in this panel, study participants (as well as Peter Storck, Chairman of the WOMMA Research & Measurement Council) will discuss how the results finally quantify the value of earned media relative to paid/owned, and what that means for the future of WOM. This is a unique opportunity to learn what cutting-edge market-mix-modeling techniques reveal about how WOM should fit into your overall marketing mix.

View official listing on sxsw.com

Speakers
avatar for Greg Pharo

Greg Pharo

Director, Market Research & Analysis, AT&T Mobility
Greg Pharo is director of marketing analysis and research for AT&T Mobility. He leads the marketing sciences practice for the nation's leading communications company, helping AT&T optimize its return on marketing investment. His responsibilities include market mix modeling, media... Read More →
avatar for Beth Rockwood

Beth Rockwood

SVP, Market Resources, Discovery Communications
Beth Rockwood is Senior Vice President, Market Resources for Discovery Communications. Her team is responsible for marketplace intelligence, forecasting, and audience research for the Discovery Networks. Prior to working at Discovery, Beth worked for CBS television network in a similar... Read More →
avatar for Peter Storck

Peter Storck

SVP Research & Analytics, House Party Inc
Peter oversees strategic research for House Party, a social marketing company that drives online and offline consumer recommendations, at scale, to build brands and increase sales. His focus at House Party is analyzing the effectiveness of word of mouth programs and helping marketers... Read More →
avatar for Edward Wild

Edward Wild

Sr Dir, Analytics – Pepsi Beverages, PepsiCo
Edward Wild Ed holds the position of Senior Director, Analytics for Pepsi NA Beverages Company. He is responsible for all phases of consumer analytics including marketing ROI and optimization, value and price/pack analytics, consumer tracking and digital analytics. Ed leads the development... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

12:30pm

En Vogue: Blurring the Line Between Brands and Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Brand matters. As we’ve seen on TV, even a $20 Casio watch will excite people if it has an Apple sticker on it. In her talk, leading wearable technology and fashion expert Jennifer Darmour will reason that for wearables to have this kind of enduring consumer engagement, we need to align brand values and technological capabilities in a way that makes the experience more meaningful.
As wearable technology and the IoT collide, we’ll see more technology embedded into products we use daily, from our clothing to our homes. So far, brand values have been an afterthought for these smart products but it’s time to think about it the other way around – creating new experiences tied to the values of brands we love.
In her talk, Darmour will explore the intersection of fashion and technology by breaking down models of brand collaborations from Tory Birch and Fitbit to Apple and Gucci, and discuss how incorporating brand from the beginning will result in tailor-made experiences of the future.

View official listing on sxsw.com

Speakers
avatar for Jennifer Darmour

Jennifer Darmour

Senior Creative Director, Chrono Therapeutics
Ms. Darmour has almost 20 years of technology product and UX design experience in the consumer and wearables space. She held design leadership roles and directed teams toward award winning new and innovative products that span across gaming, mobile, smart TVs, medical devices, consumer... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 205 110 E 2nd St

12:30pm

How Is Big Pharma Interacting with Tech Startups?
With declining revenues and regulatory hurdles, large pharmaceutical and biotechnology corporations are beginning to look for ways to increase sales of existing drugs and add new sources of revenue. Health IT startups have the potential to solve many of these hurdles, yet on the whole, big pharma has been slow to adopt new innovative technology. This session will look at pharma activity in the the health IT space to date, where it's headed, and what health IT entrepreneurs can do to better appeal to large pharma and biotech.

View official listing on sxsw.com

Speakers
avatar for Jennifer Lannon

Jennifer Lannon

Life Science Program Mrg, Springboard Enterprises
As Life Science Program Manager for Springboard Enterprises, Jennifer Lannon works closely with the Springboard network and entrepreneurs to run the Life Science Accelerator and Dolphin Tank pitch events. In the past, Jennifer has worked as a consultant with the Entrepreneur-in-Residence... Read More →
avatar for Meghan Lopresto

Meghan Lopresto

Dir, Digital Promotion and Multichannel Strategy, Boehringer Ingelheim Pharmaceuticals, Inc.
Meghan has over 14 years of experience in the pharmaceutical industry in leadership roles focusing on Multichannel Marketing, Digital Innovation, Business Development, Account Leadership, and Sales Operations and Platforms. Meghan has worked with Omnicare, Forest Laboratories, Sepracor/Sunovion... Read More →
avatar for Mike Marett

Mike Marett

CCO, CoheroHealth
Mike is a seasoned business development & marketing executive with extensive digital strategy, global product management, sales and corporate development experience. A healthcare industry veteran, MIke is an entrepreneur who has successfully launched multiple new ventures and spearheaded... Read More →
SS

Shweta Singh

Sr Mgr, Business Development - Commercial Partnering, Genentech
At Genentech, Shweta engages with strategic health technology partners, while continuing to support internal business partners needs through enabling strategic health technology innovation pilots. Shweta comes to Genentech from Summa Health System in Akron, Ohio where she was the... Read More →
avatar for Phyllis Whiteley

Phyllis Whiteley

Venture Partner, Mohr Davidow Ventures
Phyllis Whiteley is a Venture Partner with Mohr Davidow Ventures. Dr. Whiteley has built a career founded on her passion for personalized medicine, global healthcare, and transformative life science innovations. Dr. Whiteley brings more than 25 years of international experience across... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 203-204 110 E 2nd St

12:30pm

Move Fast, Government, or Get Out of the Way
Secretary of Commerce Penny Pritzker will discuss how the government is adapting to the rate and pace of technology by re-tooling the patent system, and aligning federal policy to fuel, not slow, innovation. Discover how these efforts help provide American businesses and entrepreneurs with the tools they need to grow and hire.
The discussion will be opened with remarks from Michelle Lee, the Deputy Undersecretary of Commerce for Intellectual Property and the White House nominee to Direct the US Patent and Trademark Office.

View official listing on sxsw.com

Speakers
avatar for Michelle Lee

Michelle Lee

Deputy, US Patent & Trademark Office
As Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director of the United States Patent and Trademark Office (USPTO), Michelle K. Lee provides leadership and oversight to one of the largest intellectual property offices in the world.
avatar for Penny Pritzker

Penny Pritzker

US Secretary of Commerce, Obama Cabinet -- US Department of Commerce
Penny Pritzker has served as the 38th U.S. Secretary of Commerce since being sworn in by Vice President Joe Biden on June 26, 2013. As Secretary of Commerce, she is focused on providing American businesses and entrepreneurs with the tools they need to grow and hire. Secretary Pritzker... Read More →
JS

Jon Steinberg

CEO, Daily Mail


Friday March 13, 2015 12:30pm - 1:30pm
ACC Ballroom A Austin Convention Center

12:30pm

Moving from Graphic Design to 3D Object Design
Seemingly overnight a new industry has emerged: 3D printing. And while it’s easy to get excited about the technology, it’s the design of the 3D objects that really matters. Thankfully the new 3D printing capabilities in Adobe Photoshop allow graphic designers to take their design skills in a new direction and create, perfect, preview, and print 3D designs in a familiar environment.
In this session you will learn what you need to know to bring your ideas and designs into the physical world including the different materials for printing, how to use your own printer or a printing service, how to sell your 3D design services and more. What was once on your screen can be a physical object in front of you. The only question is, what will you create, and where will this new industry take you?
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Paul Trani

Paul Trani

Sr Worldwide Creative Cloud Evangelis, Adobe
Paul Trani is a Senior Worldwide Creative Cloud Evangelist for Adobe where he is passionate about helping designers build compelling content using their creativity and new technology. Whether it’s using 3D printing, touch devices, or building cutting-edge web and mobile experie... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon E 110 E 2nd St

12:30pm

Network All the Things: What About Infrastructure?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Designing sensors into new physical infrastructure - office and residential buildings, transportation, factories, power plants, harbors, etc. - or retrofitting sensors into existing physical infrastructure presents much different challenges than designing rapidly outdated, disposable wearables. Smart infrastructure has to function as intended for years or decades. Often peoples' lives depend on smart infrastructure functioning properly. Industrial Internet of Things (IIoT) service delivery to smart infrastructure is a complex system-of-systems that behaves much differently than the Human Internet of Things (HIoT). Hear how different the IIoT is from HIoT, and why the short term opportunity for IIoT is so much greater than wearables and other solutions looking for a problem in the HIoT... for those who understand the infrastructure rules of the game. Moorinsights is hosting this panel

View official listing on sxsw.com

Speakers
avatar for Dave Friedman

Dave Friedman

Co-Founder & CEO, Ayla Networks
David Friedman is the CEO and co-founder of Ayla Networks, a leading end-to-end cloud platform for the Internet of Things. Prior to founding Ayla Networks, David served as Vice President, business development for ZeroG Wireless, a company providing low-power Wi-Fi products to the... Read More →
avatar for Mike Krell

Mike Krell

Industry Analyst, Moor Insights & Strategy
I have a passion for all things electronic and Have spent more than 30 years working and playing with hardware, software, PCs, laptops, handhelds, and home electronics. I fondly remembers my Heathkits, IBM PC AT, Sharp Wizard, Apple Newton, X10 controllers and first Android phone... Read More →
avatar for Menko de Roos

Menko de Roos

CEO, Xicato Incorporated
After 10 years with Philips Lighting in a variety of technical and general management functions throughout intercontinental locations, Menko joined Lumileds Lighting in 1999 at the start of the expanded JV as a member of the executive staff in Silicon Valley. At Philips, Menko held... Read More →
avatar for Ron Sege

Ron Sege

CEO, Echelon Corporation
Ron Sege has served as a Director of Echelon, President, and Chief Executive Officer since August 2010, and he has been Chairman of the Board of Directors since October 2011. Before Echelon, he served as President, Chief Operating Officer, and Board member of 3 Com Corporation from... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 208 110 E 2nd St

12:30pm

New Media Ethics: Journalism in the Age of GIFs
When Buzzfeed was hit with the first big digital media plagiarism scandal, editor-in-chief Ben Smith wrote in a memo to his staff: “We will always have a more forgiving attitude toward bold failures, innocent errors, and misfired jokes than more skittish old media organizations."
Smith's note raises an interesting question: have journalistic ethics fundamentally changed with the rise of new media? If so, is that a positive shift or an excuse for shortcuts? Have the rise of aggregation and curation led to a different set of standards? How do we address concerns that native advertising and branded content are blurring lines between journalism and content?
From Gamergate to the Rolling Stone scandal to the Sony hack, journalistic ethics have been at the forefront of the national conversation in the past year. This panel will look at the shifting media landscape and its impact on how new media and legacy organizations think about ethical standards.

View official listing on sxsw.com

Speakers
SB

Susie Banikarim

VP-Content Strategy & Audience Engagement, Vocativ
Susie Banikarim is a 2014 fellow at the Nieman Foundation for Journalism at Harvard University. She is currently teaching journalism courses at Harvard and is also an on-camera media commentator for WGBH-TV in Boston.
JB

Jessica Bennett

Writer, Editor, Multimedia Journalist, Fusion
I'm a New York-based writer, editor and multimedia journalist. I cover on gender, pop culture, social issues & trends for the New York Times, The Atlantic, Cosmopolitan & Time.com, where I'm a columnist. I also edit special projects for Sheryl Sandberg's women's foundation, Lean In... Read More →
avatar for Justin Ellis

Justin Ellis

Staff Writer, Nieman Journalism Lab
Justin Ellis is a writer at the Nieman Journalism Lab, which is part of the Nieman Foundation for Journalism at Harvard University. At the Nieman Lab, Justin writes about innovation and the future of media.
avatar for Jane Spencer

Jane Spencer

Editor-in-Chief, Fusion
Jane Spencer Editor-in-Chief for Digital Platforms


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

12:30pm

The Bombastic Brilliance of Black Twitter II
In this dual conversation between an American and Africana Studies Scholar, Digital Strategist and upcoming author of "The Bombastic Brilliance of Black Twitter," Dr. Kimberly C. Ellis aka @DrGoddess, and Journalist / Journalism Educator, @MeredithClark, who completed her dissertation on "Black Twitter," in Fall 2014, a serious, fun and focused interrogation of the arc of Black Twitter will occur. While both panelists have an academic background, they each bring a history of cultural criticism as well as journalistic integrity, digital engagement and social media expertise to the fore. They will discuss the evolution of "Black Twitter," since 2009, the mainstream media's obsession since 2012, the various ways in which the community has been truncated and misrepresented, as well as the longstanding tradition of forthright Black assertion in public spaces, including #TrayvonMartin, #Ferguson, #ICantBreathe and #BlackLivesMatter, #Selma and #Selma2Ferguson.

View official listing on sxsw.com

Speakers
avatar for Meredith Clark

Meredith Clark

Journalism Educator, Mayborn School Of Journalism At The University Of North Texas
avatar for Kimberly "Dr Goddess" Ellis

Kimberly "Dr Goddess" Ellis

CEO, Dr Goddess Arts
Affectionately known as "Dr. Goddess," Kimberly C. Ellis, Ph.D. is an award-winning Scholar, Artist, Activist and Tech Entrepreneur who loves Social Media. A published author, speaker and producer, her work is found in The Pittsburgh City Paper, on Alternet.org, Salon.com, Ebony.com... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 6AB Austin Convention Center

2:00pm

Gameday 2025: What's In Your Living Room?

Speakers
avatar for Spencer Hall

Spencer Hall

Editorial Dir, Vox Media/SB Nation
MK

Mark Kramer

Head of Digital Technology, Pac-12 Networks
Mark Kramer is Head of Digital Technology for Pac-12 Networks, leading all development and technology efforts across Pac-12 Networks' digital platforms as well as digital integration with Pac-12 Networks' linear television technology team. Prior to Pac-12 Networks, Mark was Vice President... Read More →
avatar for William Mao

William Mao

Head of College Sports Partnerships, YouTube
Named one of Forbes Magazine's "30 Under 30 in Sports" in 2015 and a SportsPro Media "10 Next" in 2014, William Mao is a Sports Content Partnership Manager for YouTube in New York. Within YouTube's Sports vertical he manages high-impact digital content relationships and develops strategy... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Four Seasons San Jacinto 98 San Jacinto Blvd

2:00pm

The Basketball Tournament: A New Model for Sports?

Speakers
avatar for Luke Bonner

Luke Bonner

Brand & Mktg Exec, gykantler.com
Luke Bonner played “professional” basketball in Lithuania, Hungary and the NBA Developmental league. He’s currently pretending to be a real-life adult at GYK Antler, a leading marketing agency. He’s the founder/executive director of the Rock On Foundation, a 501c3 nonprofit... Read More →
avatar for Gabe Feldman

Gabe Feldman

Assoc Professor of Law & Dir, Sports Law Program, Tulane University Law School
Gabe Feldman is a professor at Tulane Law School, the Director of the Tulane Sports Law Program, the Associate Provost for NCAA Compliance and a certified mediator.
avatar for Daniel Friel

Daniel Friel

Content, Compliance, Counsel, TBT Enterprises LLC
Dan is one of the founders of The Basketball Tournament and a graduate of Tulane Law School. A college baseball player at the University of Richmond, Dan has used a lifetime of sports fandom and friendship to work with TBT's Founder, Jonathan Mugar, to design, develop, and launch... Read More →
KG

Kirk Goldsberry

Staff Writer, Grantland/ESPN


Friday March 13, 2015 2:00pm - 3:00pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

2:00pm

Capital Factory A-List Pitch
Capital Factory brings you our A-List of Austin's early-stage startups raising Series A funding in a series of five-minute pitches.
Austin, Texas is the fastest growing city in the country and has a booming startup and technology scene that attracts talent from both coasts and around the world. Capital Factory is the center of Austin's startup ecosystem and has filtered through them all to bring you the very best.
Come get a taste of Texas at this special SXSW pitch event! Kick off SXSW with some fresh new ideas – you might want to use their products, apply for a job, or make an investment.
These Austin technology companies are early-stage startups raising Series A funding that have qualified for a matching investment from the Capital Factory Fund and our venture capital partners. Most have initial revenue but some are pre-revenue.
Presented by Capital Factory

View official listing on sxsw.com

Speakers
avatar for Jonathan Coon

Jonathan Coon

Founder, 1-800CONTACTS
Jonathan Coon started 1-800 CONTACTS in 1992 in his dorm room with $50. The company was sold in June 2012 for $900 million. A few highlights of those 20 years: Public CEO from 1998 to 2007 Had to get federal law passed to give Americans a right to their contact lens prescriptions... Read More →
avatar for Penny Pritzker

Penny Pritzker

US Secretary of Commerce, Obama Cabinet -- US Department of Commerce
Penny Pritzker has served as the 38th U.S. Secretary of Commerce since being sworn in by Vice President Joe Biden on June 26, 2013. As Secretary of Commerce, she is focused on providing American businesses and entrepreneurs with the tools they need to grow and hire. Secretary Pritzker... Read More →
avatar for John Thornton

John Thornton

General Partner, Austin Ventures
John Thornton joined Austin Ventures in 1991 and focuses on software investing and firm strategy. Previously, John was with McKinsey & Co., where he served clients in the U.S. and Europe. He has worked with companies such as Active Power (NASDAQ: ACPW), Dazel (NYSE: HP), Lombardi... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon G 500 E 4th St

2:00pm

Venture Investing in Universities
Venture capitalists, university investors, and technology entrepreneurs based out of Yale University come together for a panel discussion of strategies for investing in university-based startups – both from the labs and student body.
This session will cover how the Yale Entrepreneurial Institute’s Innovation Fund and external investors target opportunities, what stages of venture are ripe for investment, and the unique challenges and opportunities within the university.

View official listing on sxsw.com

Speakers
avatar for Donald Fischer

Donald Fischer

Venture Partner, General Catalyst Partners
Donald focuses on leading early stage investments in big data, open source, data science, cloud, and other enterprise IT technology areas. Donald sits on the boards of ScalingData and Tesora.
avatar for Gregory Ho

Gregory Ho

Pres & Chief Operating Officer, Spring Mountain Capital LP
Greg is a founding partner of Spring Mountain Capital, which was established in 2001 and focuses on alternative asset investing. SMC's preference is to invest "in the gaps" which means it seeks opportunities that many investors avoid because of their complexity, uncertainty, mis-staging... Read More →
SM

Sean Mackay

CEO, IsoPlexis
avatar for Erika Smith

Erika Smith

Deputy Dir, Yale Entrepreneurial Institute
Erika Smith is the Deputy Director at the Yale Entrepreneurial Institute, where she helps to expand entrepreneurial opportunities for students, faculty, and alumni. Erika was formerly the senior director of investments with the Center for Innovative Technologies in Virginia. In addition... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon B 500 E 4th St

3:30pm

Virtual Function, Physical Interface
Many physical objects are becoming icons, or symbolic representations of what they do. Much like the floppy disk save icon, the physical interfaces of many products today reference older technologies that are now obsolete. What can drive the metaphors that are used in today's interfaces? As digital technology replaces the mechanisms physical interfaces were once based on, how can we create interfaces that help people understand how to interact with the functions they control? If the way something actually works is so complex or counter-intuitive that it won't make sense to the average user, should the interface attempt to present a simplified metaphor? And if there is no older physical metaphor to fall back on, what principles can guide the creation of new interaction metaphors?

View official listing on sxsw.com

Speakers
avatar for Patrick Mankins

Patrick Mankins

Designer, Artefact
Patrick is currently a designer at Artefact in Seattle where he works with an amazing group of people to solve current problems and envision the future. Previously, he explored interactions with cognitive computing systems and cyber security at IBM Design and studied industrial design... Read More →


Friday March 13, 2015 3:30pm - 3:45pm
ACC Ballroom B Austin Convention Center

3:30pm

Defining the Next Generation Retail Experience

Speakers
avatar for Julie Bornstein

Julie Bornstein

Chief Mktg Officer, Sephora
Julie is the Chief Marketing and Digital Officer and member of the Operating Committee of Sephora, the leading beauty retailer in the US and Europe. Under Julie’s leadership, Sephora has doubled the size of its e-commerce business and established Sephora as a leader and innovator... Read More →
avatar for Jennifer Hyman

Jennifer Hyman

CEO & Co-Founder, Rent The Runway
Jennifer Hyman leads Rent the Runway, a transformative brand that offers unprecedented access to designer fashion for millions of women. Since its launch in 2009, Ms. Hyman has been committed to building the first rental platform for luxury goods. She has managed all areas of the... Read More →
avatar for Katrina Lake

Katrina Lake

Founder & CEO, Stitch Fix
Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly customer-focused shopping experience.


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom D Austin Convention Center

3:30pm

Design Perspectives on Meaningful Choice

Speakers
avatar for George Royer

George Royer

Lead Designer & Co-Founder, White Whale Games
George Royer is the lead designer and creative director at White Whales Games. Their debut videogame "God of Blades." received broad critical acclaim. "God of Blades" featured unique design interventions encouraging players to go to real-world libraries. He’s also worked on Monstrocards... Read More →
avatar for Shawn Sprockett

Shawn Sprockett

Strategic Design Lead, Yieldmo
avatar for Rachel Weil

Rachel Weil

Adjunct Lecturer, Dept of Art & Art History, The University of Texas at Austin
Rachel Simone Weil is an experimental video game developer and historian whose work explores the intersections of video games, nostalgia, and mainstream girlhood and femininity. Weil’s visual art and video games have been exhibited internationally at festivals, galleries, and museums... Read More →
avatar for Davey Wreden

Davey Wreden

Founder, Galactic Cafe
Davey Wreden is a video game writer and designer. He was the lead narrative designer on The Stanley Parable, an exploration of the tension between game player and game designer. He began working on the game while studying for his degree in Film Critical Studies at USC, and completed... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 4 208 Barton Springs Rd

3:30pm

The Evolution of Audio in the 21st Century

Speakers
avatar for Bonnie Bernstein

Bonnie Bernstein

VP Content & Brand Dev/On-Air Host, Campus Insiders
avatar for Colin Cowherd

Colin Cowherd

commentator, ESPN
Colin Cowherd is host of ESPN Radio’s The Herd with Colin Cowherd, broadcast nationally from 10 a.m.-1 p.m. ET Monday – Friday and simulcast on ESPNU. In September 2013, Colin’s New Football Show, which looks at college and professional football through Cowherd’s singular... Read More →
avatar for Traug Keller

Traug Keller

SVP, Production, Business Divisions, ESPN
For ESPN Audio, Keller oversees all aspects of the business including talent, staffing, national programming content, scheduling, and event production. ESPN Audio is comprised of ESPN Radio, the country’s largest sports radio network, ESPN Deportes Radio, ESPNRadio.com, and ESPN... Read More →
avatar for Stephen A Smith

Stephen A Smith

Commentator, ESPN
Stephen A. Smith, along with Skip Bayless, is a featured commentator on ESPN2’s First Take weekdays from 10 a.m. to 12 p.m. ET, discussing and debating the sports topics of the day.


Friday March 13, 2015 3:30pm - 4:30pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

3:30pm

Battle Cry of the Sensible Startup
Are stress, hype and ego mandatory for startups? In this panel, three CEOs discuss whether it is possible for sensible startups to still be successful. Silicon Valley icons and investors have famously scoffed at work/life balance. What are the real risks and rewards for young companies taking a more sane approach to culture? Review best practices, big mistakes and discuss new ways to bring sensibility into the classic startup model.

View official listing on sxsw.com

Speakers
avatar for Scott Abel

Scott Abel

Co-Founder/CSO, Spiceworks
Scott Abel is a co-founder and the chief strategy officer at Spiceworks. In his role, Abel is responsible for the Company’s product strategy and culture, key differentiators and enablers of Spiceworks’ success. He was previously Spiceworks’ CEO and maintains his position as... Read More →
avatar for Lara Aldag

Lara Aldag

CEO, Higgle
Ms. Aldag is the CEO and co-founder of Higgle. Ms. Aldag received her B.A in Economics from Stanford University. Ms. Aldag started her career as an investment banker in Credit Suisse’s Technology Mergers & Acquisitions Group in San Francisco, where she advised internet, software... Read More →
avatar for Jeff Tangney

Jeff Tangney

CEO, Doximity
Jeff founded Doximity in 2010 and serves as its Chief Executive Officer. Mr. Tangney also serves as an Advisor at Rock Health. Prior to that, he co-founded Epocrates Inc. in 1998 and served as its President & Chief Operating Officer. Mr. Tangney has over 15 years of healthcare/pharmaceutical... Read More →
JY

Jason Yeung

Managing Dir, Morgan Stanley


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon E 500 E 4th St

3:30pm

Capital Factory Fast Pitch
Capital Factory brings you five of Austin's up and coming tech startups in a rapid-fire succession of three-minute pitches.
Austin, Texas is the fastest growing city in the country and has a booming startup and technology scene that attracts talent from both coasts and around the world. Capital Factory is the center of Austin's startup ecosystem and has filtered through them all to bring you the very best.
Come get a taste of Texas at this special SXSW pitch event. Kick off SXSW with some fresh new ideas – you might want to use their products, apply for a job, or make an investment.
These Austin technology companies are seed stage startups and have raised less than one million in funding. Most have some initial revenue but some are pre-revenue.
Presented by Capital Factory

View official listing on sxsw.com

Speakers
JW

JD Weinstein

Venture Assoc, Capital Factory


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon G 500 E 4th St

3:30pm

Exploring the Future of Sustainable Fashion
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
From re-commerce to up-cycling to ‘less is more’ models, we’ve seen everyone from innovative startups to iconic retailers shifting their focus to social change & doing their part to mitigate the effects of fashion production on the environment. And consumers are following suit. A 2014 Nielsen study showed that a global average of 55% of consumers are willing to pay more for products & services from companies committed to positive social & environmental impact, an increase of 10% from three years prior. Perhaps the biggest consumer segment driving this growing trend has been millennials, actively opposing brands not focused on social good, or negatively impacting the environment. In this panel, we’ll discuss the future of sustainable fashion. Will this growing trend become the new norm or will it fizzle out? What will become of fast fashion brands? Will they get on board to stay competitive and do their part? Will they survive as is, due to accessible pricing? Or will they die out?--

View official listing on sxsw.com

Speakers
avatar for Kristy Caylor

Kristy Caylor

Pres & Creative Dir, Maiyet
In 2010 Kristy co-founded Maiyet, a pioneering luxury brand that incorporates within its timeless collections rare artisan skills from unexpected places across the world. Reviving ancient techniques and showcasing the raw talent of top emerging artisan communities, Maiyet aims to... Read More →
avatar for Karla Gallardo

Karla Gallardo

CEO & Co-Founder, Cuyana
Karla Gallardo started Cuyana with the vision of creating a global lifestyle brand that promotes intentional buying, offers premium quality at accessible prices, and empowers local craftsmanship from around the world. Karla earned her MBA from the Stanford Graduate School of Business... Read More →
avatar for Rati Sahi Levesque

Rati Sahi Levesque

Chief Merchant, The RealReal
Rati Sahi Levesque is the Chief Merchant and the first employee of The RealReal. She was born and raised in San Francisco and graduated from the University of California, Santa Cruz with a degree in Economics. She sharpened her chops in the financial industry and then launched her... Read More →
avatar for Lauren Sherman

Lauren Sherman

Head of Mktg, Shyp
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 205 110 E 2nd St

3:30pm

Jedi Mind Tricks for Entrepreneurs
Leveraging an MS in Sport Psychology, I've been working with startup entrepreneurs for over a decade, funding, coaching, and coaxing maximum performance from them. In this talk I'll share the tricks I use to help entrepreneurs reach their full potential. Everything from creating the right environment to vocabulary to when to push hard, when to yell, when to be gentle, when to be motivational, when to challenge. If you're an entrepreneur and you want to reach your maximum potential, or you're an investor or someone who works closely with them, this talk is for you.

View official listing on sxsw.com

Speakers
avatar for Nicole Glaros

Nicole Glaros

Partner, Techstars Ventures & Chief Product Officer, Techstars, Techstars
Nicole got her entrepreneurial start in the 4th grade, orchestrating cousins into theatrical plays and charging neighbors admission. From there, she founded three startups which resulted in one win and 2 losses. Since then, she's spent over a decade mentoring and funding early-stage... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom A Austin Convention Center

3:30pm

Meet the Mentors at SXSW: Creating Your Career
Join us as we go behind-the-scenes with historic legends of Fashion, Digital, and online media with CodeBlack Entertainment and the legendary April Walker of Walker Wear clothing. April and Jeff Clanagan are outstanding examples of how to leverage online media and turn it into a successful business that leads to new opportunities. April has been one of the leading voices for women in urban fashion having created looks for Aaliyah, Tupac, Biggie, Mike Tyson, and so many more. Today she is leveraging social media and digital to celebrate 25 years in the game. While Clanagan has created an entertainment empire that is breaking new ground.

View official listing on sxsw.com

Speakers
PB

Paul Brunson

TV Personality/Life Coach, PaulCBrunson.com
In the last five years, television host, author and professional matchmaker, Paul Carrick Brunson, has become recognized internationally as one of the most successful matchmakers. Paul is the founder and president of the award-winning matchmaking firm, The Paul C. Brunson Agency... Read More →
avatar for Jeff Clanagan

Jeff Clanagan

Producer, CodeBlack Films
The entertainment industry’s shifts are seismic, but visionary Jeff Clanagan has managed to remain in front of the next wave for over two decades. As Codeblack Enterprises President and CEO, Clanagan continues to set industry precedents by producing and distributing content that... Read More →
ER

Ella Rucker

Producer, Mentor Monday's
avatar for Michael Street

Michael Street

Sponsorship Chair, MVMT50
AW

April Walker

Founder, Walker Wear


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom E Austin Convention Center

3:30pm

Open Doors, Close Deals with A Crystal Clear Pitch
Have you ever: Had people text or tune out right in the middle of what you were saying? Been turned down for funding because decision-makers didn't think your project was commercially-viable? Struggled to explain the value of what you have to offer in a way that investors got it and wanted it?
Imagine never having to experience those frustrations again. Imagine being able to articulate your job, business and UVP so clearly and compellingly, it earns the respect and buy-in of skeptical decision-makers.

You don’t have to imagine it; you'll have opportunities to do it in this session. Bring a priority so you can strategize and language it and receive on-the-spot coaching from Pitch Whisperer Sam Horn.

View official listing on sxsw.com

Speakers
avatar for Sam Horn

Sam Horn

CEO, The Intrigue Agency
Sam Horn, Intrigue Expert and TEDx speaker, coaches entrepreneurs and executives how to craft concise, compelling communications that connect. Clients include Intel, KPMG, Cisco, NASA, Boeing and EO. Sam's books POP!, Tongue Fu! and the upcoming Got Your Attention? have been featured... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon J 500 E 4th St

3:30pm

Publishing Innovation: Next Century Reading
Reading as we know it has not changed in more than 2,000 years. Book distribution has changed enormously, but the way we read has not evolved. At the same time new entertainment expectations have evolved that include Cable TV, YouTube, Social, Gaming, & Mobile. This has lead to a problem where both kids & adults reading rates are drastically decreasing.
So how does reading engage a new audience in this modern, multimedia & sensory world we live in today?
Reading is the only main-stream entertainment medium without synchronized sound - until now!
This panel will explore different ways to engage modern audiences around reading from adding synchronized movie-style soundtracks, sterilized writing, and near real time user feedback while writing.

View official listing on sxsw.com

Speakers
avatar for Ashleigh Gardner

Ashleigh Gardner

Head of Writer and Publisher Partnerships, Wattpad
Ashleigh helps publishers and writers seize new engagement opportunities on Wattpad, while also connecting up-and-coming Wattpad writers with publishers and exciting opportunities. Before joining Wattpad, Ashleigh was director of content management at Kobo, where she focused on expanding... Read More →
avatar for Jason Hovey

Jason Hovey

VP of Business Dev, Booktrack
Jason is a former educator with over 15 years of experience in online media. After an early career as a classroom teacher and technology coordinator, Jason has worked for both large and start up companies in senior product, marketing, and business development roles. He is a former... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 12AB Austin Convention Center

3:30pm

Ready to Wear? Body Informed 3D Printed Fashion
This panel addresses the topic of our current research project: ‘Body Informed 3D Printing’. It raises the question how the physical disconnect between the maker, wearer and material of 3D printed fashion can be overcome, by proposing a focus on the material, embodied and dynamic aspects of 3D printed garments. The project’s aim is to push the use of 3D printing in fashion into a body-centric approach and innovate craftsmanship through the combination of 3D printing and textile. By approaching the technology of 3D printing in this manner we can actually realize garments that interact with the human body instead of artefacts that constrain it. With this approach we aim to reach a higher level of wearability while exploring the intimate relation between technology and the body. During this panel we do not only look at the opportunities and constraints that arise during the design and manufacturing process, but also focus on the sales and marketing strategies that need to be in place.

View official listing on sxsw.com

Speakers
avatar for Pauline van Dongen

Pauline van Dongen

Dir/Head Designer, Pauline Van Dongen Innovations BV
Pauline van Dongen researches the body in a technologically textured space. After graduating from ArtEZ, Academy of the Arts in Arnhem, the Netherlands, she started her own womenswear label in 2010. Pauline operates a meticulous research of the behaviour of experimental and high-tech... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 206 110 E 2nd St

3:30pm

Sails.js: Rags to...Open Source
How did a small, completely self-funded team build a web framework that became more popular than comparable tools with million-dollar budgets? By welcoming the outsiders. Mike will recount how Sails.js grew from an internal tool to one of the most popular frameworks for Node.js, without forgetting its roots.
In this talk, Mike will reflect on the experiences he and his team have had building and managing an open-source Node.js framework, Sails.js. He'll discuss the success they've had attracting interlingual developers to Sails, and share some lessons and difficulties they've encountered migrating a new generation of developers from PHP, Java, .NET and Rails to Node.js.
There will be discussion of examples from both sides of the spectrum addressing community-related and technical issues with a highlight about overcoming the "maintaining interest" challenge.

View official listing on sxsw.com

Speakers
MM

Mike McNeil

Founder & CTO, Balderdash
Mike McNeil is the CTO of Balderdash, an Austin-based mobile and web studio providing intuitive experiences and clever javascripts for startups, SMBs, and the Fortune 500. He is also the creator of Sails.js, listed as one of GitHub's top web application frameworks.


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon B 110 E 2nd St

3:30pm

The Societal Cost of Unrealized Human Potential
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
What is the cost of unrealized human potential? We see a large pool of people, both educated and self-taught, who remain unemployed or under-employed, and a truly vast sea of people whose opportunities were lost long before they entered the workforce. There is a cost, and it’s not just personal. It is real dollars coming out of everyone’s pockets.
In an era of innovation and entrepreneurism, the contribution of every individual - smarts, creativity, ingenuity, passion - fuels the greater whole. What we are learning as an “Innovation Economy” is how to identify, embrace and nurture the individual spirit and its role in that economy - which is very different from economies of the past where control and conformity were the norm.
The talk will explore findings on the costs of unrealized human potential as well as some exciting initiatives in the works. We will share our research indicating that the hints to individual potential are discoverable in new ways.

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Speakers
VM

Vivienne Ming

VP of Research & Insight, Socos
Dr. Vivienne Ming is a theoretical neuroscientist focusing on probabilistic models of perception and cognition. In December 2012, she joined Gild, a recruiting technology start-up, to use the latest advances in human behavioral analytics and neuropsychology to improve the recruiting... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 408-409 110 E 2nd St

3:30pm

The South and Midwest Matter More Than NY and SF?
Given that startups based on the coasts receive more than seventy percent of all venture capital in the US, it may seem like a given to focus attention on seeding your product in those places, too. There are some key advantages to focusing on growth in less obvious markets. Less competition, lower rents, and communities that are more appreciative of tailored outreach just to name a few. Don't make the mistake of thinking of Chicago, Dallas or Atlanta as secondary markets!
StyleSeat CEO Melody McCloskey and Ligaya Tichy, who has worked at Yelp and Airbnb, will share data and insights from their experiences building leading marketplaces that have seen rapid growth in unexpected places.

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Speakers
avatar for Melody McCloskey

Melody McCloskey

Founder/CEO, StyleSeat
Melody McCloskey is the co-founder and CEO of StyleSeat, the largest and fastest-growing online and mobile marketplace for beauty and wellness services. McCloskey has been recognized among industry leaders, receiving accolades such as Fast Company’s Most Creative People in Business... Read More →
avatar for Ligaya Tichy

Ligaya Tichy

Angel Investor, Freelance
Ligaya cultivates communities for startups. She cut her teeth at Yelp launching several markets in its early days. Then went on to lead community and offline marketing at Airbnb from the ground up. She now invests in early-stage consumer tech companies and serves as a mentor for 500... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Room 412 500 E 4th St

3:30pm

UX and The Heisenberg Uncertainty Principle
User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it’s also about understanding how to create a process and environment where great UX can happen.
To do this, we have to be hyper-aware of observer bias and effect, and to use our understanding of meta-handling (The Witness Effect) to our advantage. Sometimes, all it takes is stepping outside yourself for a few moments.
Join us for a kinesthetic, case-study-based conversation on MetaUX: a naked deconstruction of how UX methods can be put to practice in the practice of UX.

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Speakers
avatar for Jeff Alpen

Jeff Alpen

Partner, Blink UX
Jeff Alpen is a Partner at Blink UX, a user experience research and design company based in Seattle. He is focused on the human side of the business which includes client relations, architecting project teams, and ensuring the conditions exist for doing work that is interesting, meaningful... Read More →
avatar for Laura Blanchard

Laura Blanchard

Dir of Design, Blink UX
Laura’s career spans 25 years across photography, radio, printed publication, software development, and user experience design. As co-owner and creative director of Put On the Dog from 1998-2008, Laura developed more than a dozen award-winning designs. Most recently Laura has focused... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon A 110 E 2nd St

3:30pm

Applied Improv: Change The Way You Look at Work
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
At its heart, Improv isn't about being funny. Rather, it's about re-learning how to play well with others. Embracing the simple joys that we brought to our activities as children.
Developing the skills necessary to become a great improviser -- being connected, listening, unconditional trust, saying "yes," and staying in the moment -- can transform the workplace.
In this two and a half hour long session, we will lead participants through improv exercises and discuss how fear of the unknown can breakdown team dynamic, cause inefficiencies, and stifle creative problem solving. And how, by reframing the way we think about collaboration, we can change the way we work.
The great thing about improv instruction is is that it's experiential in nature. We will debrief and discuss the concepts, but the dirty secret is that your team will get the benefits simply by doing the exercises!

View official listing on sxsw.com

Speakers
avatar for Michael Jastroch

Michael Jastroch

Improv Instructor, Coldtowne Theater
Michael Jastroch writes and performs with Austin's ColdTowne Theater, winning several awards for his improv including “Best Comedy Group 2008” in the Austin Chronicle Reader’s poll and the B. Iden Payne award for “Outstanding Improv Ensemble.” His sketch project, Lovey and... Read More →
avatar for Rachel Madorsky

Rachel Madorsky

Improv Instructor, Coldtowne Theater
Rachel Madorsky, LCSW is a licensed psychotherapist, transformational relationship coach, teacher, speaker, actor and improviser. She received her BFA in Acting from Syracuse University and MSSA in Social Work from Case Western Reserve University.  Rachel is an alumnus of The Second... Read More →
PP

Pierce Purselley

Exec Producer, Mortified Austin


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Salon F 110 E 2nd St

3:30pm

The Results Curve: Focus, Collaborate, Play!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prerequisite, this workshop is for business professionals who deal with lots of information and competing priorities.
What to Bring:
A journal or notebook to learn about Micro-Planning and visual thinking!
This is the workshop that participants describe as transformational. This is it! If you want to make breakthroughs, respond instead of react to today's demanding work environment, and establish sustainable practices that will help you effectively manage the information overload and get outstanding results, you have come to the right place!
What will be covered?
The workshop deals with today's most pressing issues in the workplace, covering topics relating to managing time, managing priorities, managing interruptions, managing e-mail, calendar, and to-do lists, thinking and acting strategically, and most importantly being invigorated and re-energized in the workplace and elsewhere.
What the participants will be able to do as a result:
- Better manage interruptions and stay focused on the task on hand until meaningful results are achieved.
- Better manage e-mail and truly overcome the e-mail overload and using e-mail more effectively as a communication tool.
- Be responsive to the demands of your team and collaborate more effectively than ever before.
- Work more strategically instead of working harder, and better manage competing priorities.
- Manage stress like never before through purposeful action rather than passive reaction and turn stressful situations into opportunities. And much more!

View official listing on sxsw.com

Speakers
avatar for Pierre Khawand

Pierre Khawand

Founder/CEO, People-OnTheGo
Pierre Khawand has more than twenty years of experience in the software industry. He has led several technology ventures, completed successful mergers and acquisitions, and founded People-OnTheGo in 2001. His Accomplishing More Leadership Program helps today’s leaders develop the... Read More →


Friday March 13, 2015 3:30pm - 6:00pm
JW Marriott Room 310-311 110 E 2nd St

3:45pm

Beyond BFFs: Using Texting to Promote Empathy
Each day, people send billions of text messages. The ubiquity of texting makes it one of the most powerful modes of connecting with people in the digital age. But can texting help us build a sense of empathy for others, even beyond our friends, family and colleagues? Dr. Sara Konrath, Assistant Professor at the Indiana University Lilly Family School of Philanthropy, explores the development of new SMS tools designed to help build empathy in teens and the research behind them.

View official listing on sxsw.com

Speakers
avatar for Sara Konrath

Sara Konrath

Asst Professor & Dir, Interdisciplinary Program, Indiana University Lilly Family School of Philanthropy
Dr. Sara Konrath is an Assistant Professor at the Indiana University Lilly Family School of Philanthropy. Dr. Konrath is the director of the Interdisciplinary Program on Empathy and Altruism Research (iPEAR), a research lab with a primary focus on empathy, altruism, and other-focused... Read More →


Friday March 13, 2015 3:45pm - 4:00pm
ACC Ballroom C Austin Convention Center

5:00pm

#FeelingBeautiful: Social Media and Women's Egos
#FeelingBeautiful: We all know that the amount of time we spend on social platforms has a direct effect on how we see ourselves as women. The pressure to post images showing off thin thighs, perfect skin and sexy poses is not just on teenagers. Recent studies have linked plastic surgery requests and eating disorders to social media habits. But, thankfully, there is another side that has emerged — a side of positivity that includes pop performers like John Legend and Meghan Trainor; ad campaigns like "Like a Girl" and grass-root efforts like the #NoFilterProject. How can we collectively use social media to help build confidence among women and girls? What can we do as individuals? How do we feel about brands who are jumping on this bandwagon? Do their messages work?
The conversation will include author Katherine Schwarzenegger, television host Amanda de Cadenet and blogger Gabi Gregg. Led by InStyle's Angela Matusik.

View official listing on sxsw.com

Speakers
avatar for Amanda de Cadenet

Amanda de Cadenet

Owner & Founder, The Conversation Group
A television personality, renowned photographer and entrepreneur, Amanda de Cadenet has evolved her body of work with an intriguing perspective and uncanny ability to render the truth through the art of storytelling.
avatar for Gabi Gregg

Gabi Gregg

Founder, Blogger, Gabi Fresh
Gabi Gregg is the LA-based brand consultant and blogger who started her site, GabiFresh.com in 2008 after noticing the lack of fashion resources for plus size young women. One of the first blogs of its kind, GabiFresh mixes style advice, outfits, and body positivity while rejecting... Read More →
avatar for Angela Matusik

Angela Matusik

Exec Editor/Digital, InStyle Magazine
Angela Matusik is the Executive Editor of Digital at InStyle. In addition to overseeing day-to-day publishing at InStyle.com, Matusik also leads the brand's social media strategy across all platforms–with a total reach of over 7.8 million. With nearly twenty years experience, she... Read More →
avatar for Katherine Schwarzenegger

Katherine Schwarzenegger

Lifestyle Expert & Author, katherineschwarzenegger.com
Katherine Schwarzenegger, twenty-four, is an author, activist, and entre preneur. She is also the bestselling author of Rock What You’ve Got: Secrets to Loving Your Inner and Outer Beauty from Someone Who’s Been There and Back. A recent graduate of the University of Southern California... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon 8 110 E 2nd St

5:00pm

Audio Drama in the 21st Century
What is it about old media that makes it so popular right now? How does it relate to new technology? In an age in which the entertainment industry seems only to be using known and popular content, how do you get original content out there? How do you even launch an indie project like this and have it penetrate the public consciousness?
Each of the panelists has made a career developing original content by exploring these very questions. If you're an indie creator looking to break out your idea using classic forms like audio drama or comic-books or if you're a fan of these forms, then this is the panel for you.

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Speakers
avatar for Chris Cox

Chris Cox

Site co-owner/Site Mgr, oneofus.net
Chris has been actively involved with entertainment since childhood but only became formally a film critic when he joined some friends on a local Austin cable access TV show called The Reel Deal, mixing comedy and critique. After developing a solid chemistry, eventually a group coalesced... Read More →
avatar for Buzz Moran

Buzz Moran

Foley Artist/Music Editor, Shamrock Records
Buzz Moran performs live, radio-style sound effects, as well as being a music editor, sound designer, voiceover performer, and recording engineer. He lives in Austin, TX.
JN

Jason Neulander

High Mucky-Muck, The Intergalactic Nemesis
Jason Neulander is the producer and a co-creator of The Intergalactic Nemesis, an indie transmedia project that takes the form of comic-books, audio drama, podcasts, YouTube series, and live theatrical productions that are currently touring the world.
avatar for Kc  Wayland

Kc Wayland

Writer Dir, We're Alive


Friday March 13, 2015 5:00pm - 6:00pm
ACC Room 12AB Austin Convention Center

5:00pm

Bladerunner: South Africa's Trial by Social Media
The Oscar Pistorius (aka “Bladerunner”) trial was more than just a murder case that captured global attention, it was the catalyst for a massive leap in the online behaviour of Africa's wealthiest country.
Prior to the case, social media and online news were still regarded as the poor cousins of traditional and broadcast media in South Africa. However, the televised trial brought a whole new audience into the digital age.
Millions of South Africans went online for the first time to follow court proceedings via social media and online reporting. And that spike in usage has not dropped off - they are now voicing their opinions louder and on more topics than ever.

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Speakers
avatar for Chris Roper

Chris Roper

Editor in Chief, Mail & Guardian
avatar for Emma Sadleir

Emma Sadleir

Social Media Lawyer, NATIVE VML
Emma is a social media lawyer based in Johannesburg.
avatar for Amanda Sevasti

Amanda Sevasti

Head of Social Media, NATIVE VML
Amanda Sevasti is Head of Social Media at NATIVE VML - one of South Africa's leading digital agencies and part of the Y&R and VML network.
avatar for Amanda Whitehouse

Amanda Whitehouse

Head of Social Media, NATIVE VML
Amanda Sevasti is Head of Social Media at NATIVE VML - one of South Africa's leading digital agencies and part of the Y&R and VML network.


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

5:00pm

Creating Local News in a Connected World
The news business has been in constant transformation since the internet broke its business model a decade ago. In a world that values scale and high margins, one of the toughest nuts to crack has been local news. Jim Brady has been exploring new local storytelling and business models for almost 20 years at companies like The Washington Post, AOL and Digital First Media. He recently launched a local startup in Philadelphia called Billy Penn, and he'll discuss how he's applying new local content and revenue strategies in a world increasingly focused on civically-minded millennials, mobile and social platforms and event- and membership-based revenue models.

View official listing on sxsw.com

Speakers
JB

Jim Brady

Founder & CEO, Spirited Media
Jim Brady is the CEO of Spirited Media, which operates the mobile news platform Billy Penn in Philadelphia, and intends to soon expand into other cities. Before starting Billy Penn, Jim served as Executive Editor of washingtonpost.com, Editor in Chief of Digital First Media, General... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

5:00pm

Evolving From Founder to Great CEO
It is conventional wisdom in the startup community that founding CEOs eventually must be replaced by a professional CEO for companies to reach their full potential. The idea is that the qualities that lead someone to be an entrepreneur are not conducive to the corner office. But if this is true, how do we explain Bill Gates, Steve Jobs and Mark Zuckerberg – all founders who served as CEO and led their companies to greatness? I believe that the CEO role can be learned, and that in most cases the founding entrepreneur is the best person to lead the company to greatness. While many startups fail, the CEO should not be the cause if they learn the key responsibilities of this critical role. This presentation will provide a methodology for the CEO job that can be adopted by any entrepreneur.

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Speakers
avatar for Joel Trammell

Joel Trammell

CEO, Khorus
Joel Trammell is a successful CEO and entrepreneur with a 20-year career in IT-related software companies. He is currently CEO of Khorus, which provides a business management system for CEOs and other executives. Joel is also Chair Emeritus of the Austin Technology Council and Co-founder... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon J 500 E 4th St

5:00pm

Getting Old: A Job for the Young
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In 1950, there were 205 million people over 60 in the world; today, close to 900 million. The older part of the population is growing faster than the total population. And living longer. The Gray Tsunami hits the shore. Time to reconsider everything we know about aging.
What to do with these extra decades modern society has given us? Can we design and build something remarkable? Can we make these years profitable for society? Interesting? Even enviable?
Using a mix of presentation and exercises this session, led by an IDEO designer, will invite the audience to think, experience and, hopefully, further develop some provocative design concepts for the aging population and for those who plan to age one day. It is a call to arms. Starting with a view of the most important challenges in aging, we will sketch design principles for aging and illustrate them with examples of ageless and age-appropriate designs, showcasing examples of IDEO’s Designs On Aging and other sources.

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Speakers
JC

José Colucci

Dir, Health & Wellness, IDEO
José Colucci, a Director and Associate Partner at IDEO Boston, where he's been since 2000. In his job he collaborates with multidisciplinary teams on myriad projects ranging from medical device designs to product strategies for large corporations. And, of course, design provocations... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 408-409 110 E 2nd St

5:00pm

Global Rise of Fashion Technology
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Fashion technology is a multi-billion pound global economy, with high street retailers looking to establish themselves in this burgeoning market - both here and abroad. Our panelists will discuss its emergence, the latest trends, the fashion tech scene in the UK (especially the startups), along with a look at the market in Asia, where China alone generated $210bn revenue last year.

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Speakers
MC

Marc Cameron

CEO & Founder, 2210 Fashion
Hosted the successful How to Fund Your Digital Startup series which had 650 signups for its final event in partnership with London Technology Week. The event was also tweeted over 300 times through coverage on Startups.co.uk: http://startups.co.uk/leading-tech-entrepreneurs-share... Read More →
MM

Martin McNulty

CEO & Founder, Forward3D
With over 15 years experience in international online marketing, Martin has worked with some of the world’s most innovative businesses across a range of sectors. From marketing to leadership Martin has managed some of the world’s most established global brands including Netflix... Read More →
KU

Kate Unsworth

CEO & Founder, Kovert Designs


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 205 110 E 2nd St

5:00pm

How the Google App Finds Answers Before You Search
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
A search engine that knows the answers to what you need before you even think to search? That’s not science fiction. That’s today’s reality with Google Now, Google’s predictive search feature that's part of the Google app. It has grown rapidly since first launching about three years ago: it now automatically figures out when you need to leave to the airport for a flight, finds articles of interest, notifies you about new movies that are out and much more. In this Q&A session with Google, you’ll learn more about the magic that goes on behind the scenes, how Google tries to balance learning about you with respecting your privacy and where the tool and its predictions are headed.

View official listing on sxsw.com

Speakers
avatar for Aparna Chennapragada

Aparna Chennapragada

Dir of Prod Mgmt, Google
Aparna Chennapragada is the Product Director driving Google Now. She previously led multiple areas in Google Search including local search, personalization, video and news, before which she led efforts in YouTube. She has a Masters in management and engineering from MIT, Masters in... Read More →
avatar for Danny Sullivan

Danny Sullivan

Founding Editor, Search Engine Land
Considered a leading digital marketing expert, journalist Danny Sullivan has written about search and internet marketing for nearly 20 years. Danny is founding editor of Marketing Land and Search Engine Land, which cover digital and search marketing news. He produces the SMX: Search... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 208 110 E 2nd St

5:00pm

Increasing the Diversity of Tech Startup Founders
Minority-owned businesses are being formed at a faster rate than non-minority-owned businesses nationwide, and their economic impact is growing rapidly. In the tech industry this trend is reflected in the growing number of African American, Hispanic and Asian founders of tech startups. However, minority-owned ventures are awarded just 1% of venture and angel funding that is used to develop startups into successful enterprises. Our nation will benefit from the economic impact of the increasing number of diverse tech entrepreneurs. We need to increase access to the resources that will enable these founders to accelerate the growth of their ventures into large enterprises. Key resources needed to address this gap include mentors, tech accelerators and investors. Now is the time to build national and international awareness of how to create a more inclusive tech entrepreneurship community and engage the resources needed to stimulate the innovation that more diverse tech founders bring.

View official listing on sxsw.com

Speakers
avatar for Kathy Burrell

Kathy Burrell

SVP, Small Business Banking Market Mgr, Bank of America
Kathy Burrell is a Senior Vice President with Bank of America, N.A. where in her current role serves as the Small Business Banking Market Manager for the Austin and San Antonio markets. Kathy has more than 16 years of experience in building relationships and implementing processes... Read More →
avatar for Darnell Kemp

Darnell Kemp

President & Co-founder, DreamFunded.com
—Darnell Kemp developed key partnerships, market analysis, product positioning, and a launch strategy for DreamFunded. Kemp focuses on business development and is the design lead for development of the online platform, content, and backend systems. He received a B.S. in Computer Scien... Read More →
avatar for Natalia Oberti Noguera

Natalia Oberti Noguera

Founder and CEO, Pipeline Fellowship
Dubbed "The Coach" by Marie Claire, Natalia (aka Ms. Oberti Noguera) is Founder and CEO of Pipeline Fellowship, an angel investing bootcamp for women that's changing the face of angel investing and creating capital for women social entrepreneurs. Natalia holds a BA in Comparative... Read More →
avatar for Keith White

Keith White

Founder/CEO, Trak Pay
Trak Pay is a mobile payments service and app launching in 2Q of 2015. Trak Pay enables small merchants to accept mobile payments with iPhones and Android devices. Trak Pay relieves merchants from investing hundreds of dollars in POS terminals. Conversely, customers are not required... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Ballroom E Austin Convention Center

5:00pm

Step Up Your Game: How to Win the M-Commerce Race
While an established industry leader in tech, mobile gaming remains a foreigner in the fashion and retail landscape. Yet studies show that women spend 1/3 of the time they are on their phones playing games, nearly 2x the amount of time spent on social media. So how can brands stay at the center of their customer’s attention after they finish passively looking at photos and start actively engaging on other mobile platforms? Enter Covet Fashion, the mobile game that digitizes brands’ collections and puts them at the fingertips of over 1.6m users competing for best style. Spending 30 minutes within the app a day, users get to virtually shop, style and even directly purchase their favorite items from today’s top brands, leading to a 50% boost in brand awareness among our partners. Covet Fashion is a pioneer in the entertainment marketing space and offers brands a chance to go beyond native advertising on a proven platform to make an influential impression during the purchasing journey.

View official listing on sxsw.com

Speakers
BE

Blair Ethington

VP Brands & Mktg, Covet Fashion
After launching mobile styling game Covet Fashion, Blair Ethington is recognized as the woman who brought gaming to women. The only girl in a household with three brothers, Blair learned to never take no for an answer and says her success is due in part to her refusal to succumb to... Read More →
avatar for Mandi Meng

Mandi Meng

Dir of Digital Media & ECommerce, French Connection


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 206 110 E 2nd St

5:00pm

The Power of Invention: Hiring, Firing and Wiring
A good invention is the ultimate disruptor within any industry and has the power to make a competitor obsolete, even the playing field in a crowded market, or transform a small player into an overnight success. In today's marketplace, understanding and harnessing the power of invention across all crafts is critical to remain relevant and ahead of the curve. The most meaningful change an organization can make is to commit itself to hiring true inventors and re-wiring their organization around a culture of invention.
Hear from Winston Binch and Pete Favat on how they champion invention above all else and have built an inventor workshop, putting their strategic imaginations to work for clients like Taco Bell, Volkswagen and Pop Secret to ideate wildly successful results. And how your organization, no matter the industry or mission, can adopt these same ideals.

View official listing on sxsw.com

Speakers
avatar for Winston Binch

Winston Binch

Chief Digital Officer, Deutsch North America
Winston is responsible for agency-wide digital strategy and vision, operations, and business and invention development. He joined Deutsch LA in 2011 and built a team of 190 digital specialists, as a result, digital is now 35% of that office's revenue. In 2014, Creativity named Deutsch... Read More →
avatar for Pete Favat

Pete Favat

Chief Creative Officer, Deutsch North America
As North American Chief Creative Officer, Pete works with the LA and NY offices to deliver award-winning work for Deutsch clients. Since joining Deutsch LA as a partner and chief creative officer in 2013, Pete has led transformative creative work on behalf of Taco Bell, Pizza Hut... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Room 412 500 E 4th St

5:00pm

TheDJBrain: Learn from the Happiest Profession
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
TheDJBrain is a research, book, coaching and app development project that explores the intersection between the virtues of DJing (i.e. the selection and mixing of music) and the positive psychology concept of "Flow" as defined by Mihaly Csikszentmihalyi.
Using cutting-edge neuroscience, TheDJBrain explores how DJing is capable of creating compelling flow experiences that have a positive impact on the creative brain.
In detail:
The Research
Experiments involving neuroimaging of DJ experiences and states induced by musical sets from world-class DJs.
The Book
3fold - DJ Stories, DJ Brain, Last night a DJ saved my job
The Coaching
Develops specific techniques to include DJing modules into personal/business coaching. Plus mapping of DJ skills to a management environment.
The App
Will provide a shortcut for 10.000 hours of DJing with an app focusing on facilitating selection, matching and mixing.

View official listing on sxsw.com

Speakers
avatar for Daniel Margulies

Daniel Margulies

Group Leader Max Planck Research Group for Neuroanatomy & Connectivity, Max Planck Institute for Human Cognitive and Brain Sciences
I am a neuroscientist with a background in the humanities. My work consists of basic neuroanatomy that explores how connectivity within the cerebral cortex is organized, as well as ongoing collaborations that address the functional implications of this organization for spontaneous... Read More →
avatar for Wilfried Runde

Wilfried Runde

Freelance Consultant, c/o pop
Wilfried Runde has worked as a information specialist, researcher, music/online editor and TV-journalist for various media outlets, in particular German broadcaster WDR and ARD studios in Brussels, New York and Washington. After joining Deutsche Welle(DW), Germany's International... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Room 211-212 110 E 2nd St

5:00pm

Turkey: Innovation in Global Communities
While Turkey is an acknowledged economic leader in the Middle East and North Africa Region (MENA), many are not aware of the tremendous scientific and and technological advancements to be seen in the country as it evolves into a leading knowledge based economy for the 21st Century.
Come learn about emerging initiatives supporting innovation, technology transfer and startup creation from Turkish representatives across the country. Through sponsorship of the US Department of State Building Opportunities Out of Science and Technology (BOOST) program, representatives from Ege University, stanbul University, Middle East Technical University, Technology Development Foundation of Turkey and Kimola (a Turkish Start Up in IT) will present on the unique opportunities and challenges to be found in the Turkish region.

View official listing on sxsw.com

Speakers
CA

Ceren Aslan

Technology Transfer Officer, ODTU TEKNOKENT
Ms. Aslan has completed coursework in Business Administration and Communications. She is a Technology Transfer Expert from ODTU Teknokent which is the largest science and technology park in the country of Turkey. Her focus area is on helping to build the technology transfer offices... Read More →
avatar for Bestem Buyum

Bestem Buyum

Head of Analytics & Creative Dir at Kimola, Kimola
Ms. Buyum graduated from Middle East Technical University summa cum laude in 2008, obtaining a BSc. in Sociology and a minor in Industrial Design. After that she got Dean’s scholarship from Bilkent University for her M.A. studies in Design and Communication. She wrote her thesis... Read More →
avatar for Ms Seda Olmez Cakar

Ms Seda Olmez Cakar

Sr Specialist, Technology Development Foundation of Turkey (TTGV)
Seda OLMEZ CAKAR is an experienced and dedicated scholar within the area technological innovation and entrepreneurship. She hold M.SC. in Chemical Engineering from University of Erlangen-Nürnberg and M.Sc in Science and Technology Policy Studies from Middle East Technical University... Read More →
avatar for Canan Cakmakci

Canan Cakmakci

GM, Bilkent Cyberpark
Received her B.Sc in Industrial Engineering, in 1998 from Middle East Technical University. She later on continued her education in the University of Texas and received an M.Sc degree in Industrial Engineering, and consecutively an M.B.A degree in year 2003. Having served as the International... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon H 500 E 4th St

5:00pm

Unicorn #2: How Entrepreneurs Choose the Next Idea
How do serial entrepreneurs who have created companies worth hundreds of millions or billions of dollars approach their second and third startup? What’s different the second time around?
We’ve got four incredible serial entrepreneurs that have created companies such as Barracuda Networks, Convio, Tivoli and WP Engine on stage to share their secrets. Each one will first give a two-minute pitch for his first company and then a two-minute pitch for his most recent company. Then we’ll have 30 minutes of Q&A about what they’ve learned and how they went about finding and evaluating their latest startup idea.
Panelists include:
Dean Drako, founder of Barracuda Networks & Eagle Eye Networks
Bob Fabbio, founder of Tivoli, White Glove Health, eRelevance Corp
Jason Cohen, founder of Smart Bear Software & WP Engine
Vinay Bhagat, founder of Convio & TrustRadius
Presented by Capital Factory

View official listing on sxsw.com

Speakers
avatar for Vinay Bhagat

Vinay Bhagat

Founder & CEO, Trustradius
Vinay is Founder and CEO of TrustRadius - a site which is rapidly becoming the venue that professionals buying business software turn to for candid, in-depth insights from peers. Think of TrustRadius as a Yelp for business software or a community based alternative to research analysts... Read More →
avatar for Jason Cohen

Jason Cohen

Founder, CEO, WP Engine
Jason has built four software startups, both bootstrapped and funded, both alone and with co-founders, built all to more than $1m in annual revenue, sold two, and is currently the CTO of the fourth, http://WPEngine.com, with 230 employees in Austin, Texas and expecting to double in... Read More →
avatar for Dean Drako

Dean Drako

Pres & CEO, Eagle Eye Networks
Dean Drako left Barracuda Networks in 2012 to found Eagle Eye Networks and lead it to be the first cloud-based video surveillance company to provide both cloud and on-premise recording. Previously, as founder, president and CEO of Barracuda Networks, Dean created the industry’s... Read More →
avatar for Bob Fabbio

Bob Fabbio

Founder/CEO, Erelevance Corp
Mr. Fabbio is characterized as a visionary and successful serial entrepreneur. He has founded and built multiple industry-leading healthcare and technology companies by identifying large emerging markets, gaining intimate knowledge of the market needs, challenging conventional wisdom... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Hilton Austin Downtown Salon G 500 E 4th St

5:00pm

Well-Designed: Creating Empathy-Driven Products
In this increasingly complicated world, it’s hard enough delivering a useful product, much less one that someone really loves.
Modern startups have proven that industry disruption is possible by focusing not on adding features or improving sales, but on providing deep, meaningful engagement with the people who use their products or services. This engagement is achieved by delivering simple products that have a soul: the products feel less like manufactured artifacts and more like good friends.
The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement.
Here, Jon Kolko, VP of product innovation and design at MyEdu, and founder and director of Austin Center for Design, presents a repeatable, teachable set of steps from his new book, for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement.

View official listing on sxsw.com

Speakers
avatar for Jon Kolko

Jon Kolko

Founder & Dir, Austin Center For Design/Blackboard
Jon Kolko is Vice President of Consumer Design at Blackboard; he joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. Jon is also the Founder and Director of Austin Center for Design. His work focuses on bringing the... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
JW Marriott Salon A 110 E 2nd St

5:00pm

When Quickies Aren’t Satisfying: Loyalty on Social
The social media payoff is expected to be nearly instantaneous. You like it? Click “buy now,” get a discount code or print a coupon. But several industries don’t have that luxury of the quick link of social to sale. The reality is that many brands often sell product across multiple markets (and countries) that cost thousands of dollars. And that business scenario doesn't lend itself to a quick click to buy. But that doesn't mean these brands can't leverage social in their long purchase cycle or implement social to improve life after purchase. Hear how executives at General Motors, Marriott Rewards, and Polaris have connected the dots from consideration to purchase to post-purchase in a way that builds long-term relationships with their millions of diverse, online consumers. Key topics will include: combatting complex, lengthy sales cycles and building long-term relationships with potential/recent/unlikely consumers–all while managing multiple international brands.
Presented by Oracle

View official listing on sxsw.com

Speakers
EB

Erika Brookes

VP of Oracle Social Cloud, Oracle
avatar for Rebecca Harris

Rebecca Harris

Global Social Media Strategist, General Motors
I’ve been at GM for 23+ years and it has been a terrific ride as I’ve had the opportunity to work in several different areas and experience multiple assignments across the organization.
avatar for Michelle Lapierre

Michelle Lapierre

Sr Dir Customer Experience and Social Media, Marriott Rewards
Michelle is on the leadership team of Marriott Rewards, voted best hospitality loyalty program with 18 brands in 72 countries and over 48 million members worldwide. She sets the strategic direction for the Marriott Rewards social media channels to drive new member enrollment, engagement... Read More →
avatar for Holly Spaeth

Holly Spaeth

Manager, Interactive Media & Content, Polaris Industries
Holly Spaeth is a digital marker with a background that varies from SEO to Sponsored Search to Social Media Strategy. She is responsible for creating specialized social media departments at two separate digital marketing agencies and brought this know-how to a third to advance their... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

5:30pm

Wi-Fi Privacy: When Sniffing Becomes Snooping
Image that your daily activities are being recorded and collected: your early morning jog in the park, your daily trip to the local coffee shop, your commute to work. No, we’re not referencing the NSA. We are referring to an emerging class of location-based marketing companies that sniff out signals emitted from Wi-Fi-enabled smartphones (Wi-Fi sniffing) to better understand your habits based off of your location – where you go, how often, how long you stay there, what time you generally visit, and more! All this information is being used to construct a profile that businesses are using for marketing purposes.
As the location based marketing industry grows, privacy concerns arise. This session will explore these concerns including how much meaning a location can have, what are the legal and ethical privacy issues around this practice, what consumers and businesses should expect from Wi-Fi sniffing technology as the practice takes off, and how to opt out.

View official listing on sxsw.com

Speakers
AT

Adam Tyler

Chief Innovation Officer, CSID
As CSID’s Chief Innovation Officer, Adam will lead the charge to promote innovation in technology, including product development, service offerings and data. Adam started his career working for IBNet, where he developed multiple key technologies and programs to help protect corporate... Read More →


Friday March 13, 2015 5:30pm - 5:45pm
ACC Ballroom C Austin Convention Center
 
Saturday, March 14
 

9:30am

Hyper-Reality TV and Online Video Are a Perfect Fit

Speakers
avatar for Dermot McCormack

Dermot McCormack

Pres AOL Video & Studios, AOL Inc
Dermot McCormack President of Video
MS

Morgan Spurlock

Award-winning filmmaker & Pres of Warrior Poets, Warrior-Poets
Morgan Spurlock is a NY-based writer, director and producer. His first film, Super Size Me, premiered at Sundance in 2004 and won Best Directing honors. It won the inaugural Writers Guild of America Best Documentary Screenplay award and was nominated for an Academy Award for Best... Read More →


Saturday March 14, 2015 9:30am - 10:30am
ACC Room 18ABCD Austin Convention Center

9:30am

Accelerating Startups in Europe: What’s Different
Europe has over 200 accelerator programs, the vast majority of which are corporate or government-backed. Since these programs where created in 2011 and 2012, they have yielded thousands of accelerated startups, a small but growing number of which emerge as global success stories. Despite comparatively low success rates and very modest investor returns, these programs have been instrumental in connecting the fragmented European startup communities into the wider global technology ecosystem. With leading US investors like USV, YCombinator, and 500 startups engaging more and more with European teams, this session will analyze the benefits and risks of working with and investing in accelerated startups from Europe, as well as discuss the opportunities for experienced US founders and operators to benefit from the European tech boom.

View official listing on sxsw.com

Speakers
avatar for Max Gurvits

Max Gurvits

Partner, CCC Startups
Max is a serial entrepreneur, co-founder of one of Europe’s largest accelerator programs (Eleven) and the managing partner of CCC Startups and Startup AddVenture, a community-focused seed fund and startup growth platform in Europe and the Middle East.
avatar for Elina Zheleva

Elina Zheleva

Producer, Runway.vc
I stay behind the Runway.vc concept, which is an event that brings together aviation experts and air travel startups.


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon H 500 E 4th St

9:30am

Advanced Mobility
Today, there are technologies that allow semi-autonomous vehicle control, driving habit monitoring, ride sharing, etc. with the intent to increase safety, increase fuel economy, and increase vehicle utilization.
We have all heard about self-driving cars, vehicle-to-vehicle communication, and big data, but what’s the value? How soon will we see these technologies implemented? When will we see mass adoption? What will the future of mobility look like? Will OEMs adopt technological innovations from outside?
A panel of experts – investor, entrepreneur, and innovator – will talk about the future of mobility: new applications for vehicle-to-vehicle (V2V) communication and autonomous vehicles, challenges of cybersecurity, and opportunities for big data and new ownership models. The panel will also examine where future innovation will come from, how innovations will get to market and where there are opportunities for disruption in the transportation industry.

View official listing on sxsw.com

Speakers
avatar for Jay Ellis

Jay Ellis

Program Dir M-TRAC Transportation, University of Michigan
Mr. Ellis has spent over 18 years developing and funding cutting edge technologies in mobility. He is currently at the University of Michigan where he funds early stage transportation/mobility innovations as Director of M-TRAC Transportation Program. Prior to joining U-M, Jay has... Read More →
avatar for Ryan Eustice

Ryan Eustice

Assoc Professor, University of Michigan
Ryan M. Eustice is an Associate Professor in the Department of Naval Architecture and Marine Engineering at the University of Michigan where he additionally holds joint appointments in the Department of Electrical Engineering and Computer Science, and the Department of Mechanical... Read More →
avatar for Alisyn Malek

Alisyn Malek

Investment Mgr, Gm Ventures
avatar for Andre Weimerskirch

Andre Weimerskirch

Research Scientist, University Of Michigan Transportation Research Institute
André Weimerskirch is an Associate Research Scientist at the University of Michigan Transportation Research Institute (UMTRI). André is co-founder and former CEO of the embedded systems security company ESCRYPT which was sold to Bosch in 2012. André is a main designer of the vehicle-to-vehicle... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Salon B 500 E 4th St

9:30am

Digital Shift: Tomorrow's Relationships and Ideals
Technology and the rapid pace of innovation is having a profound effect upon all of our lives. Take for instance the influence that digital spaces – from chat rooms and blogs through to social networks – have exerted upon our real world identities and our relationships with others.
Yet looking forward, we can only begin to anticipate what the arrival of some of the latest and greatest ‘game changing’ technologies may have upon who we are in the future. From the latest generation of wearables and the biometric revolution, through to Oculus Rift and the future of virtual reality, along with great excitement and possibility comes great tension and concern surrounding how our lives may transform.
This discussion will explore some of the transformations that may be in store for us in the next ten years as some of today’s most cutting edge innovations become seemingly more pervasive in our daily lives.

View official listing on sxsw.com

Speakers
avatar for Daniel Bluzer-Fry

Daniel Bluzer-Fry

Sr Planner, The Lab Strategy
Prior to working at The Lab, Daniel received numerous awards for excellence at Monash University and worked as a freelance researcher and brand planner through Asia.
avatar for Kristy Richards

Kristy Richards

Dir, The Lab Strategy
Kristy is a Strategy Director at The Lab – a research driven strategic consultancy that helps brands through being at the forefront of emergent cultural trends.


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon 7 110 E 2nd St

9:30am

Mobile Beyond Marketing: The Era of UnAdvertising
Mobile is consumers’ most dominant screen and apps are now the primary way they interact with brands. The implications to marketing and advertising are massive since consumers who have curated your brand onto their devices don’t expect you to advertise to them, but rather un-advertise, i.e. serve them with value, not jingles. Mobile’s full transformative power demands businesses adopt a broader mindset, shed a broadcast reach-and-frequency mentality and focus on authentic, utility-laden content and direct engagement. This Mobile Saturday session will illuminate how leaders are building stronger relationships with un-advertising strategies, scaling targeted content, and operationalizing mobile across their organizations and stakeholders.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
BH

Brent Hieggelke

CMO, Urban Airship
Brent Hieggelke is the CMO of Urban Airship, which enables the world's top brands to earn and maintain a presence on their customers' mobile devices through mobile relationship management solutions. Previously, he spent a decade helping brands optimize digital marketing initiatives... Read More →
avatar for Sonia Nagar

Sonia Nagar

VP Product, RetailMeNot
Sonia Sahney Nagar is Vice President of Product at RetailMeNot. Prior to RetailMeNot she was the co-founder & CEO of Pickie, a venture-backed tablet shopping app that was acquired by RetailMeNot. Sonia started her career as an engineer in General Motors' Advanced Engineering group... Read More →
avatar for Arlie Sisson

Arlie Sisson

Mobile Strategy, Starwood Hotels & Resorts
avatar for Brendan Wright

Brendan Wright

Dir/Intl Mobile Prod, Wal-Mart
As part of the Walmart Labs mobile team, Brendan is responsible for the mobile strategy and product management for Walmart's international markets. During his time at Walmart, he and his team have launched multiple award winning mobile products and have grown mobile revenue to over... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

9:30am

Nat Geo Captures the World For Nokia, With a Phone
Join us on assignment with a National Geographic photographer as he travels the globe shooting seven of the world's natural wonders, with only a camera phone. The image files he sends back must withstand a three page spread in the magazine, and win him over.
The panel discussion will explain how an advertiser, a creative agency and a photography industry expert used authentic storytelling to enrich consumers' ad experience. Speakers from Nokia Lumia (Microsoft), National Geographic's in-house agency National Geographic Creative and NG photographer Stephen Alvarez discuss the origins and outcome of a custom global ad campaign for the Nokia Lumia series. The project involved tasking a notable photographer with using only the handheld devices to capture National Geographic worthy images of the world's natural wonders. The images from this authentic assignment were then used in Nokia's integrated campaign, highlighting the quality of the built-in camera and the new smartphone camera technology.

View official listing on sxsw.com

Speakers
avatar for Stephen Alvarez

Stephen Alvarez

Photographer, Alvarez Photography/Represented By National Geographic Creative
Photographer and film maker Stephen Alvarez produces global stories about exploration, adventure and culture. Alvarez has been a National Geographic Magazine photographer since 1995. He has published over a dozen stories with the magazine, including the discovery of an ancient Incan... Read More →
avatar for Tiina Jaatinen

Tiina Jaatinen

Sr Comm Mgr, Microsoft
Tiina Jaatinen is the Editor in Chief for Microsoft’s Lumia Conversations blog, one of the most influential corporate and technology blogs in the world. She oversees a team of superstar editors, bringing alive stories about the latest technology, innovations and people shaping the... Read More →
avatar for Alice Keating

Alice Keating

VP Sales & Mktg, National Geographic Creative
avatar for Richard Kelly

Richard Kelly

Photographer, Indigo Factory Inc
Tech + Art I photograph people for publishers and organizations. I teach photography and the art of commerce I write about the business of art and photography I host a webinar Evolution / Revolution for ASMP I am a father of a 10 year old tech artist geek girl I like Documentaries... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

9:30am

Social Media: Breaking News or Fixing News?
Have Facebook, Twitter and other similar platforms strengthened or weakened the overall ecosystem of journalism and publishing? This session features a panel of social media editors and journalists who will voice their views on the impact that social media platforms are having on news gathering, reporting and engaging audiences. Featuring: Kai Ryssdal, host, "Marketplace" Radio; Michael Roston, Social Media Editor, The New York Times; Alison Lichter, WSJ, Social Media Editor and Eric Carvin, AP Social Media Editor, Board member, Online News Association. Presented by The Knight Foundation

View official listing on sxsw.com

Speakers
avatar for Eric Carvin

Eric Carvin

Social Media Editor, Associated Press
Eric Carvin is the social media editor at The Associated Press, where he directs social strategy throughout AP’s global news operations. He oversees the use of social media to uncover breaking news, gather user-generated content, connect with readers and share AP content. He also... Read More →
AL

Allison Lichter

Social Media Editor, The Wall Street Journal
Allison Lichter is the Social Media Editor for The Wall Street Journal, overseeing the paper's social media engagement efforts.
avatar for Michael Roston

Michael Roston

Sr Staff Editor Social Media, The New York Times
I'm the senior staff editor for social media at The New York Times. Before that I worked as the overnight home page producer for nytimes.com.
avatar for Kai Ryssdal

Kai Ryssdal

Host, "Marketplace", Marketplace
Kai Ryssdal has been the host and senior editor of Marketplace, public radio’s program on business and the economy, since 2005. He joined American Public Media in 2001 as the host of Marketplace Morning Report.


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

9:30am

Stepping Outside Your Comfort Zone
Got the entrepreneurial bug? Want to start a new business? How about moving it across the world? As a young, rising entrepreneurial star, anything is possible, but there’s a lot of preparation and planning needed before the big move to ensure you don’t end up homeless and naked on the streets of your new city.
Led by entrepreneur, Codeship CEO and recent US transplant Mo Plassnig, this session will offer an insider’s perspective on what it takes for a global entrepreneur to leave his comfort zone, step outside the bounds and make the huge move overseas. Mo will offer a play-by-play on his decision to uproot his team (and life) by moving to Boston. Walk through the action plan that resulted in a successful US launch, a network of powerful investors, reporters and friends. Oh, and an apartment fully stocked with all the necessities – including a full drawer of underwear!

View official listing on sxsw.com

Speakers
avatar for Moritz Plassnig

Moritz Plassnig

CEO & Co-Founder, Codeship
Moritz Plassnig is cofounder & CEO of Codeship, a developer tool company with offices in Boston/MA and Vienna/Austria. Codeship enables software companies to speed up their software deployment through an automated process. Its products are used by customers & thousands of developers... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hilton Austin Downtown Room 412 500 E 4th St

9:30am

The Fashion Hack: Experimentation and Co-Creation
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Fashion folk and tech developer worlds wouldn’t have been the most obvious bedfellows a few years ago, but as the fashion and tech industries become even closer aligned so do these partnerships. In 2013, the world’s first fashion hackathon hit the catwalk at Mercedes-Benz Fashion Week- with the fashion industry wide mouthed and the tech industry feeling a little uneasy.
Whilst hackathons have continued to evolve as a medium to accelerate innovation within fashion, others have chosen to invest in the future of retail through in-house labs and incubators. John Lewis, Nordstrom, and Zappos are some that are exploring the possibilities of developing tech under their own roofs- allowing them to experiment, innovate, and rethink the retail landscape.
Panelists will explore how businesses can utilize entrepreneurial thinking to excite and develop. Learn about the startups created in the hacks, and based at the incubators, who have the potential to change the future of the industry. Presented by Decoded Fashion.

View official listing on sxsw.com

Speakers
avatar for Liz Bacelar

Liz Bacelar

Founder/Pres, Decoded Fashion
avatar for Maurizio Rossi

Maurizio Rossi

Co-Founder, H-Farm
I'm the Co-Founder of H-FARM VENTURES an entrepreneurial ecosystem that redefines the role of venture capital and incubator.
avatar for John Vary

John Vary

Innovation Mgr, John Lewis PLC


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 205 110 E 2nd St

9:30am

The Natural Architecture of Social Media
People have talked about the social 'ecosystem', as if it comprises distinct, intelligent consumers for a long time. But they’ve always overlooked one key fact: social-media networks are the heart of the ecosystem. They are holonic structures – individual, but acting as a whole. The creation of social media networks turned computers and smartphones into something amazing: doorways into a landscape, nourished by content and thriving on emotion expressed through the act of sharing. Sharing is the single most important activity that happens on social networks. Our physical computer networks are merely the substrate for a new meta-creature, the social organism. Sharing feeds the living organism, and a new form of social media creates itself in the process. Patrick Mulford will examine this social-media organism through the lens of biomimicry, where you can see the seven basic rules that facilitate life itself are remarkably similar to seven basic principles that drive social media success.

View official listing on sxsw.com

Speakers
avatar for Patrick Mulford

Patrick Mulford

Exec Creative Dir, theAudience Inc
During the past 17 years Patrick has been a creative director, a partner and a board member in a broad range of successful creative businesses. Most notably he's helped build three industry-leading digital and social agencies in the UK and the US; companies that have pioneered how... Read More →


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

9:30am

Wearable Ads: Marketing An Internet of Things
The next great digital revolution is the full integration of connected devices into everyday lives. From activity trackers to wired thermostats and fridges, interactive TVs to connected apparel, the Internet is in our lives and our lives will be on the Internet. This is a seismic shift in how media is distributed and experienced, truly woven into minute-by-minute existence. Now advertising has the opportunity to really piss us off. We ask major brands what their plan is now that the screens have atomized? Does an Internet of Things force marketers to embrace much subtler and longer-lasting relationships with customers than classic advertising ever did? What is the brand’s role and voice when everyday objects, the driving experience, every location, is connected? How do advertising and marketing need to change radically for this next great stage?
Presented By Media Post

View official listing on sxsw.com

Speakers
MD

Michael Deitz

Sr Group Mgr Connected Car and Owner Mktg, Hyundai Motor America
avatar for Anne Keenan

Anne Keenan

SVP Strategy, iCrossing
avatar for Josh Kessler

Josh Kessler

Dir of Mobile, Discover Financial Services
Josh Kessler is the Director of Mobile Platforms and Innovation, E-Business at Discover Financial Services (NYSE: DFS). Discover is a leading credit card issuer, direct bank, and electronic payment services company, and is one of the most recognized brands in U.S. financial services... Read More →
avatar for Jon Werner

Jon Werner

Innovation Explorer, Adidas America
Jon is a member of the Digital Sports team at adidas working with strategic partners, external 3rd party developers, future mobile and wearable experiences and is always searching for the next big thing at the intersection of sport and technology.


Saturday March 14, 2015 9:30am - 10:30am
Sheraton Austin Capitol Ballroom 701 E 11th St

9:30am

What Fashion Can Learn from Female-Led Companies
Despite the fact that women spend the majority of consumer dollars in the United States (controlling more than 80 percent of spending), and populate the majority of fashion jobs, there's a surprisingly thick glass ceiling in fashion. There's a disconnect between the male CEOs of major retail corporations (such as Target), which often cater to female demographics such as young mothers and teen girls.
We'd pull together leaders of fashion, shopping and beauty companies--many of whom we've already profiled on the site--to discuss how big companies can learn from their successes, and how best to cater to today's women.

View official listing on sxsw.com

Speakers
YA

Yael Aflalo

Founder & CEO, Reformation
Yael Aflalo is the CEO and founder of Reformation, a revolutionary lifestyle brand that utilizes sustainable fabrics and practices to create cool and feminine limited-edition collections.  Reformation offers stylish eco-conscious garments, proving that fashion and sustainability... Read More →
avatar for Hayley Barna

Hayley Barna

Co-Founder & Co-CEO, Birchbox
avatar for Tina Craig

Tina Craig

Founder & CEO, Snob Globa Media
LP

Leslie Price

EIC, Vox Media Inc


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Room 206 110 E 2nd St

9:30am

World War A: Humans vs Algorithms
Our world is saturated with personal data. So much so that personal data is a sought after commodity that readily feeds an infrastructure of surveillance. This infrastructure is driven by the algorithms created by corporations that govern it. These systems of surveillance control us by using our past behavioral data to shape our opportunities and manipulate our future behaviors. The more these systems know about us, the more they filter and algorithmically shape our decision-making opportunities. The result is a continuous spiral of data collection and forced identity augmentation. When the systems that govern our society are capable of such control and manipulation, we lose our perception of self and become vulnerable under their gaze. Sous, Inc. explores how dynamic media technologies can expose the invasive existence of surveillance and, act as a shield of privacy. Their products investigate an alternative lifestyle in the modern world of digitized information.

View official listing on sxsw.com

Speakers
avatar for Ceren Paydas

Ceren Paydas

Designer/Researcher, Massachusetts College of Art and Design
Ceren is a visual artist born in Istanbul, Turkey. She earned her BFA in Visual Arts and Visual Communication Design at Sabanci University, where she created public installations, photography, and short films on the theme of voyeurism. Ceren has been featured as a visiting artist... Read More →


Saturday March 14, 2015 9:30am - 10:30am
JW Marriott Salon 4 110 E 2nd St

9:30am

Adv. Brand and Marketing for Early Stage Companies
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Intermediate experience in marketing.
What to Bring:
Bring your laptop.
For many early stage companies branding and marketing are hard to understand in a systematic fashion. Often people think a brand is simply a logo, tone of voice, or a catch phrase. In this workshop we will take you from understanding single things about brands and marketing to helping you prepare a system to grow your company.
During the four hour long workshop we will take a fictional SaaS product company and together build it's brand and marketing framework. We will also provide a digital workbook as well so you can have a lot of these materials at your disposal.
Hour 1: Marketing Framework
15 minute break
Hour 2: Brand Knowledge
15 minute break
Hour 3: Break out Groups
15 Minute Break
Hour 4: Presentations and Critique

View official listing on sxsw.com

Speakers
avatar for Paul Dery

Paul Dery

Exec Creative Dir, R/GA
Since arriving in New York and R/GA four years ago, Paul has played a key role in marrying the various agency offerings with compelling storytelling. Paul now heads up the new Austin office as ECD where the focus is establishing Austin as a key center of social and mobile excellence... Read More →
avatar for Tomás Puig

Tomás Puig

Sr Dir, Labs, WP Engine
Tomas Puig is the head of Labs for WP Engine who currently lives and works in San Francisco.


Saturday March 14, 2015 9:30am - 1:30pm
JW Marriott Salon H 110 E 2nd St

9:30am

Build Right: Frontend Testing
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Should have prior experience with JavaScript, knowledge of testing a plus but not required.
Up to date prerequisites can be found at https://github.com/sparkbox/br-frontend-testing/blob/master/prereqs.md.
What to Bring:
Required - laptop with Node.js installed.
Optional - Docker, git, GitHub account, circleCI account, CodeClimate account, divshot account.
Frontend projects are becoming more and more complex, pushing greater rules and requirements into the browser. We expect a lot from modern web applications (many run entirely in the browser), but we’re rarely writing tests to verify that our high expectations are met.
Come explore the magical world of Frontend Testing with the Sparkbox team. Together we will examine the pain points of developing without tests and look at some of our real-world examples. We’ll also talk about what you should and shouldn't test, and get our hands dirty with...

- Jasmine / CoffeeScript
- Automating tests in the build process
- Adding tests to existing code
- Refactoring jQuery spaghetti
- Handling AJAX requests and Promises
- Coding for better tests
- Running tests in a CI build
Prepare to receive the tools and techniques to build solid, tested frontend code. And don't worry—we'll talk about selling the concept to your team back home and gradually work it into your process.
This workshop will be four hours long. We'll talk about available testing tools first and then intermingle our discussions with hands on exercises. We'll close things out by sharing techniques for integrating testing into your team's existing workflow and answer specific questions from attendees throughout the day.

View official listing on sxsw.com

Speakers
avatar for Ryan Cromwell

Ryan Cromwell

Technical Dir, Sparkbox
Ryan Cromwell is a coder by trade with over 10 years of experience delivering solutions ranging from real-time customer loyalty systems and elegant user experiences to streamlined statistical process control software. Having worked with passionate, high-performing Agile teams, Ryan... Read More →
avatar for Rob Tarr

Rob Tarr

Developer, Sparkbox
Rob is a developer at Sparkbox in Dayton, Ohio. He spends his days writing JavaScript, HTML, CSS, Ruby, PHP, and building tools that help make the Internet a better place for everyone. When not at work, Rob can usually be found building LEGOs with his kids, hanging out with his wife... Read More →


Saturday March 14, 2015 9:30am - 1:30pm
JW Marriott Room 303-304 110 E 2nd St

9:30am

Building Location-Aware Apps Using Open Source
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Must have prior development experience with Android and/or iOS
What to Bring:
Bring a laptop with Android Studio and/or Xcode installed.
Do you want to include a custom map in your next mobile app? Is there value in using open data for nearby search results? Can you deploy the same location-based features across all platforms, devices, and ecosystems?
Maps and location-based features are the foundation for many apps and provide a rich contextual experience that transforms based on your environment. With the advent of beacons and wearables location awareness is becoming increasingly vital. Open source location services and map frameworks can give you greater transparency, flexibility, compatibility, and control when building location-based apps.
This workshop will explore how to implement maps and other location-aware features on Android and iOS using open source tools. We will highlight why an ecosystem rich with open development, data, and processes is vital for geo-location to thrive in the mobile age.
Through interactive presentations and hands-on coding examples will answer the following questions:
1. How can maps and other location-aware features be used to transform user experience in mobile applications?
2. What open source tools are available for building location-based features on Android and iOS?
3. Why is open data important for location rich features like geocoding, search, and navigation?
4. How can open source location services and maps be used to improve privacy and security?
5. What are the opportunities and challenges of using open source and open data for geo-location on mobile devices?
The workshop will be broken down into 4 segments. Each segment will be approximately 1 hour in length and will begin with a presentation followed by hands-on coding exercises. There will be a break between each segment.
Hour #1 - Overview of location-aware apps
Break
Hour #2 - Maps
Break
Hour #3 - Geo-location, search, and navigation
Break
Hour #4 - Beacons and BLE

View official listing on sxsw.com

Speakers
avatar for Chuck Greb

Chuck Greb

Sr Software Engineer, Mapzen
Chuck is a mobile software craftsman practicing clean code, responsive design, and test-driven development. With over 10 years of software engineering experience, he is passionate about creating robust full stack applications.
avatar for Matthew Smollinger

Matthew Smollinger

CTO, Skaffl LLC
Matt has been involved in software development since he was building simple games on his parents’ Commodore VIC20. He’s fully embraced the concepts of full stack engineering, having knowledge and worked with API, web, and desktop software development, networking, client/server... Read More →


Saturday March 14, 2015 9:30am - 1:30pm
JW Marriott Salon F 110 E 2nd St

9:30am

Information Architecture Essentials
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Nothing required to bring.
Are you responsible for a product or service that has to make sense across multiple channels, devices, or places? Maybe you’re figuring out where and how to integrate new capabilities into an existing website or mobile application?
If you’re ever having to determine what things are, where they should go, and how they should connect to everything else, you need information architecture.
Covering basic to advanced concepts and practices, this workshop provides a survey of what IA is, what it is becoming, and the role it plays in experience design. Klyn and Hinton will balance theory and practice, presentation and participation, to look at the tools, techniques, and ideas behind IA and the types of problems it helps solve at each stage of a project.
• Discover how modeling, mapping, and definition lead not only to resilient architectures, but good decisions that weather political winds.
• Learn about the basic building blocks of labels, relationships, and rules, and how they're used to create great environments.
• Discover how ontology (particular meaning), taxonomy (arrangement of meanings), and choreography (stitching together experiences) use language to make products and services better, and bring clarity to complexity.
• Find out how the workaday materials of IA — taxonomies, vocabularies, and the rest — are the often-overlooked ingredients that form the spine and nervous system of complex systems and organizations.
A General Schedule for the Day
There will be several breaks and a lunch period interspersed with presentations, engaging exercises, and group sharing.
Morning:
Prelude: Introductions
A Quick Intro to Information Architecture
Topic: “Analysis—Observing & Discovering”
Exercise + Discussion
Afternoon:
Topic: “Synthesis—Modeling & Shaping”
Exercise + Discussion
Topic: “Specification—Describing & Connecting” + Discussion

View official listing on sxsw.com

Speakers
avatar for Andrew Hinton

Andrew Hinton

Information Architect, The Understanding Group
Andrew Hinton is an information architect and user-experience strategy consultant at The Understanding Group (aka TUG). Since the early 90s, he has helped organizations large and small make better places with information. His new book ("Understanding Context") is all about how information... Read More →
avatar for Dan Klyn

Dan Klyn

Information Architect, The Understanding Group
Inspired by IA pioneer Richard Saul Wurman’s call to practice information architecture as “an understanding business,” Dan Klyn co-founded The Understanding Group with Bob Royce in 2011 and appears to be on some sort of mission to co-opt architectural thinking from the built... Read More →


Saturday March 14, 2015 9:30am - 6:00pm
JW Marriott Room 307 110 E 2nd St

10:30am

The Six Skills of Extraordinary Entrepreneurs
Each of us has the capacity to spot opportunities, invent products, and build businesses, even $100 million businesses. How do some people turn ideas into enterprises that endure?
Amy Wilkinson unlocks the six essential skills that turn small notions into big companies. Her research is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, JetBlue, Gilt Groupe, Theranos, and Dropbox. From the creators of the companies ranging from Yelp to Chobani to Zipcar, Amy found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to build breakthrough enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.
In this session, you will learn how to crack the creator’s code so that you can best scale your own ideas.

View official listing on sxsw.com

Speakers
AW

Amy Wilkinson

Author, The Creator's Code
Amy Wilkinson is author of "The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs" based on 200 interviews with today's leading entrepreneurs. She is a lecturer at Stanford Business School, senior fellow at Harvard University, a global fellow at the Woodrow Wilson... Read More →


Saturday March 14, 2015 10:30am - 10:50am
ACC Ballroom G Austin Convention Center

11:00am

Nudges for Good: Apps That Make Better People
A raft of new apps and services are using emotional cues, timely nudges and psychological tricks to help us change our ways. We're enveloped by always-on connected devices. Data points on our progress are collected constantly in the background: How many steps we walk, calories we consume, dollars we spend, hours we sleep and e-mails we write.
Data that gets logged and analyzed to create a wealth of information, to be visualized and presented back to us, but then what? How do we turn data into change? The next generation of apps are deftly steering us into compliance without a conscious thought, a tap on the tiller and we're set for a new course. This talk will look in detail at how to design your product to change the people who use it, whether they are aware of it or not. These ideas apply to every platform. If you're designing a mobile, wearable, IoT or web app to change behavior then this talk will give you some practical techniques to upgrade your users.

View official listing on sxsw.com

Speakers
avatar for David Caygill

David Caygill

Creative Technology Dir, Iris Worldwide
David is a creative technologist experienced in applying emerging and proven technologies to business problems to create value. As an innovation lead and partner at iris, the global integrated agency, he's won numerous awards for MINI, Sony Mobile, London 2012 Olympics and Domino's... Read More →


Saturday March 14, 2015 11:00am - 11:15am
ACC Ballroom B Austin Convention Center

11:00am

11:00am

How the Data Era Will Build High Performing Humans

Speakers
avatar for Victor Cruz

Victor Cruz

Professional Athlete, IMG
NFL Super Bowl champion, Victor Cruz is a wide receiver for the New York Giants. Growing up in Paterson, NJ - just a few miles from the Giants’ home field at MetLife Stadium - football was always Victor’s first love. He was an all-state receiver for Paterson Catholic High School... Read More →
MG

Michael Gervais

High Performance Psychology, Pinnacle Performance Center
Michael Gervais has spent his career pushing on the limits of human potential. A high-performance psychologist, Gervais has flown onto aircraft carriers during wartime to work with fighter pilots, developed high-performance strategies for action sport athletes who attempt the impossible... Read More →
avatar for Sarah Robb O'Hagan

Sarah Robb O'Hagan

Pres, Equinox
Sarah Robb O’Hagan joined Equinox in September 2012 as President of the world’s premier fitness lifestyle company, comprising the Equinox, Soul Cycle, Blink Fitness and Pure Yoga brands. Under her leadership Equinox is undertaking an aggressive expansion strategy to grow its family... Read More →
avatar for Haile Owusu

Haile Owusu

Chief Data Scientist, Mashable
Haile Owusu is Chief Data Scientist at Mashable where his main responsibility is the development and refinement of the company's proprietary Velocity technology, which predicts and tracks the viral life-cycle of digital media content.


Saturday March 14, 2015 11:00am - 12:00pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

11:00am

21st Century Social Entrepreneurship and Policy
Entrepreneurs are one of the most powerful groups for affecting change around the world, creating unique economic opportunities and spurring local economies. But what about the entrepreneurs who are driven by improving society not just their industry, and are as concerned with community as the bottom line? It is social entrepreneurs who seek to generate social value and not just profits and are acting as the catalyst for developments that create long-term global good. As interest around social entrepreneurship grows and more people work to find solutions to large-scale social problems, government policies at the highest level must adapt as well, creating resolutions, laws and guidelines that foster entrepreneurship globally and allow social entrepreneurs to do the most good.

View official listing on sxsw.com

Speakers
avatar for Kirsten Dickerson

Kirsten Dickerson

Founder and CEO, Raven+Lily
Before starting Raven + Lily, Kirsten’s career was divided by her passions for social justice and fashion. She spent 15 years doing both styling work in the film industry and working alongside global non-profits. Kirsten has traveled extensively to over 30 countries, starting with... Read More →
EG

Elizabeth Gore

Resident Entrepreneur, United Nations Foundation
Prior to joining the UN Foundation, Ms. Gore served as the director of development and corporate relations for the Points of Light Foundation. Her consulting experience includes the implementation and launch of The Great American Bake Sale, an anti-hunger initiative for Share Our... Read More →
avatar for Michael Young

Michael Young

Head of Dell’s Global Government Affairs & Public Policy Team, Dell
Michael Young serves as the executive director and head of Dell’s Global Government Affairs and Public Policy Team. With twenty years of government affairs and public policy experience, Mr. Young oversees Dell’s government affairs practice in the U.S., Europe, Asia and Latin America... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Room 5ABC Austin Convention Center

11:00am

Art, Robo Ads and Tech Marketing of Tomorrow
Don Draper, meet Hall 9000. As agencies and their holding companies trip over themselves to appear “data-driven” and tech-savvy, where and how do the “big ideas” fit in? This year’s spin on the question is that technology both
“informs and frees” creatives to focus on the art of advertising? Okay? Where? How? We press some of the leading creative executives at major agencies to show us how technology and artistry are working better together to tell better and more impactful stories. Or is the new science of advertising posed to subsume art altogether? As digital targeting and analytics migrate beyond the Web to TV, out of home and even the Internet of things will everything become performance media now?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Christine Bensen

Christine Bensen

Head of Media, iCrossing
avatar for Marjorie Gray

Marjorie Gray

Digital Brand Mgr, Dish Network
avatar for Keith Johnston

Keith Johnston

COO, T3
Keith Johnston is the Chief Operating Officer of T3, recently ranked as the nation's #5 innovation agency in The Forrester Wave: Innovation Agencies. He drives the agency’s overall business strategy and leads what is truly a technology-fueled Think Tank with offices in Austin(HQ... Read More →
avatar for Marc Sobier

Marc Sobier

Exec Creative Dir, Y&R
Marc has worked as an advertising creative since 1993 in New York, San Francisco and Portland—the Oregon one. The most notable agencies being Goodby Silverstein & Partners and Ogilvy Worldwide, some of his campaigns have featured The Blue Man Group, Mr. T, Blink-182, Big Boi, EA’s... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

11:00am

Augmented Reality and Commerce
Augmented reality is being used in marketing, manufacturing and engineering to bring businesses to the next level and is a field that is constantly evolving.
Metaio is the worldwide leader in augmented reality software, research and technology and will be addressing how augmented reality can change the face of global commerce.

View official listing on sxsw.com

Speakers
RH

Roman Hasenbeck

Sr Dir Sales & Mktg, metaio Inc
Roman Hasenbeck is the Managing Director at Metaio, Inc. in San Francisco, California. He joined Metaio
HL

Herman Lam

CEO, Hong Kong Cyberport Management Company Limited


Saturday March 14, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon H 500 E 4th St

11:00am

Building A Lean Mean Fashion Business Machine
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Today, fashion brands are fighting fiercely to incorporate technology into all elements of their businesses, from in-store tech, to integrated systems, to creating new innovative experiences. With so much noise in the tech space, it’s time to take a look at what's worked, and what's not, and what brands should definitely be investing in right now.
Experimenting with B2B and B2C technologies is key to creating the ultimate lean mean fashion business machines. Some trends arrive a bit too soon, but are sure bets in the future, whilst other technologies - including a lot of new hardware-based ideas - are becoming essential in the new world of retail.
Learn with top experts, industry examples and tips on how to curate the crowded tech space, make the best decisions for your brand, and build a future proof business. Presented by Decoded Fashion.

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Speakers
avatar for Daniel Bobroff

Daniel Bobroff

Investment Director, ASOS, ASOS
Daniel Bobroff is Investment Director for ASOS, the World’s leading online fashion site. He heads up ASOS global search for opportunities to partner, support and invest in promising fashion technology companies. He is looking to find ideas that disrupt the old ways of doing things... Read More →
avatar for Lisa Green

Lisa Green

Head of Industry, Fashion & Luxury, Google, Google
Lisa's team brings a strategic blend of insights and digital solutions to the fashion industry to help them build brands and drive business online. Joining Google in 2005, Lisa has held a variety of positions, always with a focus on global brand building. She was a founding member... Read More →
avatar for Karinna Nobbs

Karinna Nobbs

Sr Lecturer Digital Fashion Strategy, British School of Fashion GCU London/NYC
Karinna is a researcher, consultant and senior lecturer within the fashtech field. Currently she is creating the first ever Masters degree dedicated to Digital Fashion Strategy which is launching at The British School of Fashion London in Sept 2015. Having researched and identified... Read More →
avatar for Kate Walmsley

Kate Walmsley

Digital Dir, Topshop


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 205 110 E 2nd St

11:00am

Calling for a Nation of Makers
While the Maker Movement may have begun with hobbyists and DIY enthusiasts, in 2014, it became mainstream after President Obama hosted the first-ever White House Maker Faire and declared June 18 the National Day of Making. Governments, cities, businesses and citizens responded to the call to action to render America a “Nation of Makers.” TechShop, the first, largest, and most popular makerspace with locations nationwide, is at the forefront of this movement, and continues to promote makers worldwide. Other examples include Chevron announcing a $10 million commitment to support the creation of new community fabrication labs and the U.S. Department of Education issuing a "make over" challenge to create more makerspaces in schools. TechShop CEO Mark Hatch and White House Deputy Director Thomas Kalil will speak to how the country is supporting the movement; how maker tools are becoming more accessible to consumers; and the effects of this widespread entrepreneurial spirit on the future.

View official listing on sxsw.com

Speakers
avatar for Mark Hatch

Mark Hatch

CEO, TechShop
Mark is CEO and co-founder of TechShop and a recognized leader in the global maker movement. Under his leadership, TechShop revenue grew 20-fold in five years and multiple new locations have opened across the US. Mark has held executive positions at firms including Kinko’s, Avery... Read More →
TK

Thomas Kalil

Deputy Dir for Policy for the White House Office of Science & Technology Policy, The White House Office of Science and Technology Policy


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon 3 110 E 2nd St

11:00am

Conflict in the Startup Marriage
We had hearts and dollar signs in our eyes when we first joined together as CEO and CTO. But the romance has worn off, and we did not get into this business to worry about feeling undervalued by each other.
Build a healthy relationship from the start by learning how to evaluate and align your tech strategy with your business strategy.
Dive deep to explore insight into the mindset of not only the two personalities between the founder and the tech lead, but also the needs of the sales team vs the development team.
Understand the drive of your team members and why speaking their language will define your company's culture and outline its ultimate success.
Finding your perfect co-founder, and how to hire for culture fit can help to lower the chance of conflicts. We'll talk about how to find talent and hire for culture fit.

View official listing on sxsw.com

Speakers
avatar for George Diab

George Diab

Founder, WorkingOn
avatar for Thomas Knoll

Thomas Knoll

Founder, Primeloop


Saturday March 14, 2015 11:00am - 12:00pm
Hilton Austin Downtown Austin Chamber Offices 500 E 4th St

11:00am

Data-Driven Newsrooms That Don't Drive Off Writers
The concept of "data-driven media" is a hot topic right now, but actually adopting a performance-based approach to content requires more than just numbers. It calls for a cultural shift from a purely editorial mindset to one that combines creativity with science. Refinery29 and NPR are two successful media companies with very different audiences and histories — R29 is a fast-growing, digital-only fashion and lifestyle brand, while NPR has evolved beyond its roots in terrestrial radio to both online and mobile platforms in a way that few legacy brands can boast. Ultimately, both have built company cultures that not only accept but also leverage data to create better and more successful content. Through tools like dashboards, newsletters, and both off-the-shelf and custom analytics solutions, this conversation will address how media companies can adopt data-driven practices that empower, rather than alienate, writers and facilitate the creation of higher-quality content across the board.

View official listing on sxsw.com

Speakers
avatar for Wright Bryan

Wright Bryan

Editor, NPR
Hi! I'm Wright and I run the Social Media Desk at NPR. I work with people across our newsroom on how to use social platforms for journalism, engage with the audience and build community. I'm also deeply involved with NPR's use of analytics in the newsroom. We share the things we're... Read More →
avatar for Lexi Nisita

Lexi Nisita

Social Media Dir, Refinery29
As the social media director of Refinery29, Lexi Nisita has grown referrals five-fold since 2013. When it comes to social headlines, she's tested everything from pure clickbait to titles so weird and abstract, you need a second cup of coffee to figure them out. In collaboration with... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

11:00am

Driving to Retention: a Simple Roadmap
Building a healthy mobile business depends on what you do after the app download. The old adage that it’s eight times more expensive to attract a new customer than to retain an old one is even more dramatic on mobile. Hear how leading brands systematically approach Mobile Onboarding, Activation and Retention (MOAR) to dynamically pre-program their success. Practical steps and best practices will give all app publishers insight on how easy it can be to turn newbies into fans.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
avatar for Kimberlie Christen

Kimberlie Christen

Senior Manager, Mobile Marketing, Redbox
Kimberlie Christen is a mobile marketing innovator with over 12 years of experience creating buzz-worthy campaigns using the latest mobile technologies. Kimberlie leads mobile marketing efforts at Redbox, focusing on acquisition, engagement and retention through Redbox’s mobile... Read More →
avatar for Ben Jones

Ben Jones

CTO, AKQA
Ben has built his global reputation as a technology innovator by delivering the seemingly impossible at the world’s most awarded digital agency. He has achieved this by creating a culture at AKQA that merges creativity and technology to ensure each idea and solution sets a new bar... Read More →
avatar for Alyssa Meritt

Alyssa Meritt

Head of Strategy, Urban Airship
As Head of Strategic Consulting at Urban Airship, Alyssa leads a team of consultants that deliver tailored, digital marketing strategies to enterprise clients in order to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends and data on markets... Read More →
avatar for Peter Roybal

Peter Roybal

Head of Mobile Product, ABC News
Peter leads mobile and connected device product development at ABC News. In two years, the team that he oversees launched or overhauled eight video-focused ABC News apps and mobile web sites, and will soon launch on Xbox One. The mobile audience has more than tripled, and mobile video... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

11:00am

Forget Loyalty, Build Habits
It's 7 am and your phone buzzes. You pick it up and, still sleepy, open one eye and then you... check Facebook. It's your morning habit.
The world's most successful brands are habit forming. Habits – behaviors so prevalent and frequent that they feel natural – can be a powerful source of brand building. When products and services are so well loved that they create repeated usage, they ultimately become habitual, second nature, and very hard to replace. Habits are the ultimate form of brand loyalty.
In the digital age, with persistent access to connected devices, sticky online experiences are uniquely poised to create a new wave of online habits. And this opportunity is open to digital and analog brands alike.
In this session we will explore online habits from a marketing perspective, analyze how the best digital experiences – from entertainment to games to e-commerce – become part of users’ routines; and summarize what lessons brand builders can apply to create a user habit.

View official listing on sxsw.com

Speakers
avatar for Leslie Feinzaig

Leslie Feinzaig

VP/Digital, Julep Beauty Inc
Leslie Feinzaig is Vice President of Digital at Julep. She leads a dynamic team of product managers, product marketers, developers and UX designers that create engaging digital experiences on Julep’s website, app, and email. Prior to Julep, Leslie led product management and marketing... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

11:00am

Impact: Taking My Chance to Lead
Be inspired from seeing how a non-traditional approach to change can make a big impact. Ari Horie, Founder and CEO of Women's Startup Lab describes a company designed to grow more successful female entrepreneurs from a community based on the concept of Hito ( ) and her experience of how a few small acts in her life led to what is now possible. Ari shares key moments in her life underpinning the creation of this company. Participate in her personal journey as an entrepreneur as she builds a company designed to grow more successful female entrepreneurs. Within a unique community, based on the concept of Hito ( ), founders develop a network of powerful support. Giving back, sometimes in the smallest of ways, can make a huge difference. A startup founder and their ideas are inseparable, so strong and effective skills in startup development and founder/leader competencies combine to grow a business and drive to success.

View official listing on sxsw.com

Speakers
avatar for Ari Horie

Ari Horie

CEO/Founder, Women's Startup Lab
Ari Horie is the founder and CEO of Women’s Startup Lab located in Silicon Valley, CA. She is a Japanese native and was recently named in CNN’s 10 Visionary Women, 20 Women Who Are Changing the Ratio by Marie Claire magazine, a keynote speaker at UpGlobal and SXSW V2V, with media... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Ballroom A Austin Convention Center

11:00am

IoT: Endless Possibilities, Real World Questions
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
All around us, sensor-enabled ‘things’ and beacons are beginning to come online, reaching out to connect and exchange information -- precursors to a much larger and more complex framework that most consider the ultimate promise of the IoT. Connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on our habits, behaviors, location, preferences, purchases, and more. Intriguing and exciting? Certainly. Complex to achieve? Incredibly so. In this illuminating discussion, Joe Burton, EVP and CTO of Plantronics, will take a look under the hood of the still nascent IoT as it is coalescing; what it is today, some possible directions on where it can go and what it might ultimately look like, major questions that this new framework raises, the role of wearable tech, and the technology gaps pending that must be resolved to achieve a cohesive, secure, scalable, and beneficial network of ‘things’.

View official listing on sxsw.com

Speakers
avatar for Joe Burton

Joe Burton

SVP & CTO, Plantronics
Joe Burton Executive Vice President, Products, Technology & Strategy and CTO


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 211-212 110 E 2nd St

11:00am

Meet Up: It Takes All Kinds to Work in Advertising
An agency's best talent doesn't have to come straight out of portfolio school. What leads people to work in advertising or marketing? How does a diverse professional background lend itself to intriguing work? What's it like to start working in a marketing/advertising agency after life on the client side, running a small business, or working in the nonprofit sector?
This is a meet-up for folks from "agency life" who led previous lives in other industries, to discuss creativity as vocation and compulsion. Especially inclusive of those new to the ad world whose egos have not yet been extensively massaged.

View official listing on sxsw.com

Speakers
EG

Emily Grim

Content Strategist, BFG Communications
Emily Grim is an Associate Content Strategist in the Atlanta office of BFG Communications, an independent advertising agency. Current clients run the gamut from nonprofits to The Coca-Cola Company and Whirlpool Corporation. Previous professional exploits in social media strategy... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 508 110 E 2nd St

11:00am

Patagonia: Why Business Is Good for the Planet
At its core, Patagonia is a group of activists and adventurers with a personal responsibility to address the environmental crisis. It’s also a business that builds some of the planet’s most advanced apparel, while changing the way products are made and consumed. The company has caused many to ask “why would they ever do something like that?”
Patagonia’s answer: Why not? Why shouldn’t we open-source our best innovations with our toughest competitors? Why shouldn’t we build the best product yet encourage customers to repair the one they already own? And why shouldn’t an apparel brand champion to tear down deadbeat dams?
CEO Rose Marcario is a former CFO in charge of carrying out Patagonia's legendary mission. Under her tenure, profits have increased, the company released a feature-length documentary, launched a new venture fund, and shared a revolutionary, plant-based rubber with competitors. She’s proving that good business can be good for the planet – in fact, it must be.

View official listing on sxsw.com

Speakers
avatar for Joel Makower

Joel Makower

Chairman & Exec Editor, Greenbiz
For more than 20 years, Joel Makower has been a well-respected voice on business, the environment, and the bottom line. As a writer, speaker, and entrepreneur on corporate sustainability practices, he has helped a wide range of companies align environmental goals with business st... Read More →
avatar for Rose Marcario

Rose Marcario

CEO, Patagonia
Rose Marcario assumed the role of President and CEO of Patagonia in January 2014. Prior to this, Marcario served as CEO of Patagonia Works, the parent company of Patagonia, Inc., Patagonia’s COO and CFO.


Saturday March 14, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon D 500 E 4th St

11:00am

Rapid Iteration On Mobile
Mobile iteration is notoriously tough. Development costs and timeframes far exceed those of web products and talented mobile developers and designers are expensive and difficult to recruit. The statistics suggest that even after launch, most companies in mobile don't succeed: 22% of mobile apps are opened just once and never used again while nearly 70% of users typically churn off an app within the first month.
Learn how to avoid a similar fate by addressing key market, product, and user risks early on through effective prototyping and rapid iteration. This talk will cover a range of successful and unsuccessful prototyping case studies in order to help you Identify the core elements of an effective prototype and apply practical strategies to build them quickly.

View official listing on sxsw.com

Speakers
avatar for Mariya Yao

Mariya Yao

Founder & Creative Director, Xanadu Mobile
Mariya is data-driven product designer and internationally recognized speaker on the intersection of mobile, design, and entrepreneurship. Her designs have been used by over 100 million people worldwide.


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon A 110 E 2nd St

11:00am

Science Project: Venture Ready Outside the Valley
It is difficult to take early scientific research from universities and turn it into viable companies. The difficulty increases dramatically when the activity is taking place outside the venture capital epicenters of San Francisco/Valley or Boston, or places where resources are limited, such as the Midwest. Using the success of the University of Michigan as a case study, this panel will discuss how to take science projects (research) and leverage internal funding, regional and national talent, and the local ecosystem to turn them into sustainable, fundable ventures.
The University of Michigan resides in Ann Arbor, a town of 110,000 people, squarely in the fly-over zone of the Midwest. Yet it has launched, on average, more than ten startups a year for the past 15 years. Since 1985, roughly 75 percent of University of Michigan startups are still active, including M&A. These startups have raised over one billion in equity financing in the last 10 years.

View official listing on sxsw.com

Speakers
avatar for Wesley Huffstutter

Wesley Huffstutter

CEO, QuadMetrics
Wesley Huffstutter is the CEO of Quadmetrics, a cyber risk analytics company based in Ann Arbor, MI. Quadmetrics provides a predictive measure of the cyber risk of networks for insurance underwriters and enterprises seeking to understand their own security posture as well as the posture... Read More →
avatar for Lora Kerr

Lora Kerr

Mentor-In-Residence, University of Michigan
Lora Kerr is a Mentor-In-Residence at the University of Michigan - Office of Technology Transfer with a focus on Healthcare IT inventions. Lora has held various business and technical leadership roles in the areas of product development, quality, and information technology. Her experience... Read More →
avatar for Michael Psarouthakis

Michael Psarouthakis

Sr Venture Specialist, University of Michigan
Mike focuses on new company formation based on the physical sciences intellectual property discovered and developed at the University of Michigan. He has over 21 years of venture fund management, entrepreneurial and management experience in both the public and private sectors.


Saturday March 14, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon B 500 E 4th St

11:00am

Startup Immigration: A Look Back, the Road Ahead
The panel will go through the state of political engagement by the startup community since a Founder Visa was proposed by Paul Graham in April 2009. Discussion topics cover activities a community can take to create an effective, unified political voice that is heard by and drives Washington DC. As well, we'll review past actions by the startup community and compare them to metrics that evaluate political effectiveness.
Looking forward, the panel will also address possible pathways to an effective, predictable startup visa either by changing current laws through the standard process, calling on unilateral state action or facilitating legislative action in the new Congress. Will the startup community fund such unified action? How will the balance between policy and politics be struck while achieving implementation and moving beyond the usual talk-over-action in DC?

View official listing on sxsw.com

Speakers
DM

Dave McClure

Founding Partner, 500 Startups
avatar for Craig Montuori

Craig Montuori

Founder/Exec Dir, Venture Politics
Craig is a partner with Venture Politics, which implements targeted solutions to policy problems affecting portfolio companies for leading VCs and startup accelerators.
avatar for Christopher Nicholson

Christopher Nicholson

Partner, Venture Politics
Chris is a partner with Venture Politics, which implements targeted solutions to policy problems affecting portfolio companies for leading VCs and startup accelerators.
avatar for Tahmina Watson

Tahmina Watson

Attorney, Watson Immigration Law
Tahmina Watson is an immigration attorney and founder of Watson Immigration Law in Seattle. She was a practicing barrister in London, UK, before immigrating to the United States herself. She is a frequent speaker, author, and blogger on immigration law matters, regularly quoted and... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon K 500 E 4th St

11:00am

Support Community Managers Unite!
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Come have an interactive, guided conversation with other support community managers and learn from them. Network with others in your field and get new ideas for how to tackle your current support and service community challenges. Learn the latest and greatest about how to measure and demonstrate community business value within your company.
We'll all share our favorite community successes, the most innovative tactics we use for getting our community's questions answered, and our biggest challenges. Because, let's face it, all community managers have a good story that we can all learn from, and only other community managers really understand and support us!
Discuss common community buzzwords (gamification, ROI, etc.) and what they really mean to your community. After all, you know that you'll be asked about this topic soon, if you haven't been already!

View official listing on sxsw.com

Speakers
avatar for Laura Feeney

Laura Feeney

Mgr, PwC
Laura has over 8 years experience managing and working directly with online support communities, including the Groundswell award winning National Instruments Discussion Forums. She moved to consulting in 2011 where she's been working on online community, advocacy and social business... Read More →
avatar for Bill Johnston

Bill Johnston

Principal, Structure3C


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 404 110 E 2nd St

11:00am

The Inspiring and Game-Changing Afro-Latina
Marketers and brands are finally taking notice of the Latina experience in the U.S. and are investing time and dollars in targeting to this power player. Unnoticed and even more diverse, the Afro-Latina has used the digital landscape to empower, educate and define her identity on her own terms. The versatility and appreciation of both Latino and African roots that Afro-Latinas embrace is now becoming a valuable trait in the workplace, in leading industries and most importantly as forward-thinking consumers and decision-makers. Discover the value, the mindset and the insights that bring you closer to understanding her.

View official listing on sxsw.com

Speakers
avatar for Jessica M Alarcon

Jessica M Alarcon

Founder, LATINEGRAS
​​The "Source" magazine called her "precocious figure on the spoken word scene," audiences compare her to Jill Scott, Erykah Badu, Macy ​Gray, Duffy, and Lauryn Hill.
avatar for Paulina Artieda

Paulina Artieda

Creative Dir, Mando Rayo & Collective/Mercury Mambo
Paulina is a Creative Strategist and Bloguera that has over 10 years of experience in the advertising industry. As a bicultural Latina her creative inspiration is driven by trends, stories y todo digital. Born in Ecuador and raised in Austin, TX, Paulina considers herself a travel... Read More →
avatar for Rebecca Dailey-Wooley

Rebecca Dailey-Wooley

Ent/Lifestyle Blogger, Boriqua Chicks
Rebecca is a brand strategist that has developed strategic communication plans, advertising campaigns, and grassroots events for numerous brands during her career. With over 10 years experience in public relations, integrated marketing, and advertising, Rebecca has worked at companies... Read More →
avatar for Omilani

Omilani

Founder, LATINEGRAS
Jessica "Omilani" Alarcón is a graduate of Cornell University in Ithaca, NY. She holds a dual Bachelor’s degree in Romance Literatures & Language (BA French/ BA Spanish). She graduated summa cum laude and upon graduation, immediately embarked upon a Fulbright Hays-Group Project... Read More →
avatar for Lizette Williams

Lizette Williams

Multicultural Mktg Leader, NA, Kimberly-Clark Corporation
Lizette Williams is currently Multicultural Marketing Leader, North America at Kimberly-Clark Corporation leading the organization’s multicultural marketing strategy across all brands. As part of her role, Lizette is charged with implementing a total market strategy throughout the... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
ACC Room 10AB Austin Convention Center

11:00am

The Unbundling Effect: Who’s Next?
What if the structure of the US as we now know it disappeared over the next decade and the so-called institutions were no more? Overpriced universities were no longer the epitome of education, cable companies no longer ruled the airwaves, banking was no longer conducted at a stuffy bank with cumbersome regulations and hotels were no longer central to the likes of Hilton, the Four Seasons, etc. These seemingly far-fetched ideas, are events that are slowly becoming a reality through the use of innovative technology and transparency through social media and online identity, combined with a new attitude among consumers and industry leaders.
This dual conversation will be between Fundera CEO Jared Hecht and GA co-founder Brad Hargreaves who are fueling this change and unbundling in two large industries – education and banking. They are shaping these industries to be more in line with what today’s consumer wants; transparency, efficiency, and no red tape.

View official listing on sxsw.com

Speakers
avatar for Brad Hargreaves

Brad Hargreaves

Co-Founder, General Assembly
Brad Hargreaves is co-founder of General Assembly, where he leads the development of General Assembly’s educational programming and digital products. As an entrepreneur, Brad has created products and companies that bridge online and offline worlds, and has brought that expertise... Read More →
avatar for Jared Hecht

Jared Hecht

Co-Founder & CEO, Fundera
Jared Hecht is a co-founder and the chief executive officer at Fundera, an online marketplace that matches small business owners to the best possible lender. He started Fundera after his cousin experienced the frustration and lack of transparency of applying for a small business loan... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Salon 8 110 E 2nd St

11:00am

The Unexpected Power of Shared Meals
Discover why sharing a meal at home with strangers has the potential to change your life. And if doesn't change your life, at least it will make you meet new people, you will open your mind to new thoughts, cultures, people, and you'll learn a lot for sure.
From entrepreneurs to artists, from travelers to farmers, anyone can decide to be a host or a guest for a home cooked meal, or let's call it a new kind of dinner party.
This conversation will be both practical with several how to and experience learnings as well as strategic with some thoughts on the global impact we could have by sharing more meals with strangers.

View official listing on sxsw.com

Speakers
CG

Cedric Giorgi

Founder/CEO, Cookening
Cédric Giorgi is the founder of Cookening, a new collaborative consumption platform in the food industry. Cookening is a marketplace where anyone can become a host for a dinner party, with guests registering through the website. Guest can come from the same city or from the other... Read More →
avatar for Andrew Hyde

Andrew Hyde

Founder/Startup Week/end, UP Global
Andrew Hyde has a passion for community, writing, travel and startups. He has founded three startups (two failed, one sold, one about travel guides is still kicking with his new focus is with Up Global). With roots in freelancing and design, he can hold a conversation about best interface... Read More →
avatar for Camille Rumani

Camille Rumani

COO & Co-Founder, VizEat
Camille comes from France and is the the co-founder of VizEat, a new collaborative consumption platform in the food industry. VizEat is a trusted community marketplace for people to offer, discover and book authentic meals in local homes around the world. She's passionate about cuisine... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Driskill Hotel Maximilian 604 Brazos St

11:00am

Wearable Tech and Design: Cracking Mainstream Trends
When asked why now is the time for the connected home and the “Internet of Things”, many refer to the smartphone revolution. But we think this is just the beginning and predict that within the next five years, wearables will be as important to the connected home as smartphones are today. The speed of innovation in the Internet of Things is at an all-time high with constant new products and devices coming to market, though we have yet to see which will break through to bring these technologies mainstream. Products that blend utility, design, beauty, and simplicity – this is the formula that will revolutionize the way we live and captivate the consumer. In this discussion, technology, design, and fashion experts will discuss how and why wearables will become mainstream and lead the way in this next epoch of the web.

View official listing on sxsw.com

Speakers
DA

David Austin

VP, PCH Access
David Austin is VP of PCH Access, a program at PCH, which provides hardware startups with premium design, engineering, manufacturing and fulfillment services, as well as startup friendly finance and credit terms. In this role, David is responsible for helping reduce the barriers to... Read More →
avatar for Jason Johnson

Jason Johnson

CEO & Co-Founder, August
Serial entrepreneur Jason Johnson brings nearly twenty years of technology expertise to the role of CEO at August. Jason is also a managing partner of startup incubator Founders Den and the chairman of the Internet of Things Consortium. Prior to August, Jason co-founded mobile security... Read More →
CM

Christina Mercando

Founder & CEO, Ringly
PP

Pete Pachal

Technology Editor, Mashable
avatar for Lance Ulanoff

Lance Ulanoff

Chief Correspondent & Editor-at-Large, Mashable
Lance Ulanoff is a 25-year industry veteran and award-winning journalist. As editor in chief of Mashable, he is responsible for editorial direction and strategy. Before joining Mashable, Ulanoff was editor in chief of PCMag.com and senior vice president of content for Ziff Davis... Read More →
LU

Lance Unlaoff

Chief Correspondent & Editor-at-Large, Mashable


Saturday March 14, 2015 11:00am - 12:00pm
JW Marriott Room 206 110 E 2nd St

11:30am

Profit First: How To Become Permanently Profitable
What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?
In his follow-up to the cult classic The Toilet Paper Entrepreneur and the game-changer The Pumpkin Plan, author and entrepreneur Mike Michalowicz details the cash management system that will ensure any business – regardless of size, industry, debt, or experience – can become permanently profitable.
In his signature frank and compassionate tone, Michalowicz reveals why the traditional accounting formula of Sales – Expenses = Profit is not just counterintuitive to human behavior but a myth that locks you into a never-ending cycle of selling more yet profiting less.

View official listing on sxsw.com

Speakers
avatar for Mike Michalowicz

Mike Michalowicz

Pres, Obsidian Launch LLC
With two decades of business ownership experience, Mike Michalowicz is renowned for his pioneering and unconventional approach. He has an uncanny ability to identify the raw essence of any business, and package the company into an industry innovator. Back then he did it for his own... Read More →


Saturday March 14, 2015 11:30am - 11:50am
ACC Ballroom G Austin Convention Center

11:45am

Contextual Applications: The Next Wave
Sensors and smart objects are being incorporated at a breathtaking pace into our environments. Coupled with the ever-increasing capabilities of the Cloud and Mobile devices, they enable the creation of intelligent applications that respond and adapt to the particular context of each user.
Today, the number of applications that leverage these capabilities is minuscule. For example: very few apps change functionality when used in a specific place or time or when in motion vs. static.One reason is that the enabling software tied to these components is mostly fragmented and very basic - limited generally to simple actions or sensory events of individual devices.
Moctezuma is leading a team that has created one of the first new, powerful contextual languages and associated platforms that enable development of these new applications. During the talk he will present its current state, future direction and how it promises to unleash a new wave of possibilities.

View official listing on sxsw.com

Speakers
avatar for Roberto Moctezuma

Roberto Moctezuma

CEO, Fractal River LLC
Roberto Moctezuma is an entrepreneur, board member and angel investor with over 20 years of senior executive experience in the high-tech industry. Roberto is the CEO of Fractal River, a business design studio for emerging growth companies.


Saturday March 14, 2015 11:45am - 12:00pm
ACC Ballroom B Austin Convention Center

12:30pm

Driving Results Through Culture
S. Chris Edmonds will speak on “Driving Results Through Culture.” For 25 years, Chris has helped leaders create safe, inspiring work environments where employees thrive. Chris will share insights from his new book, The Culture Engine, and outline how to change your team's culture through an organizational constitution.
Leaders of organizations typically invest greater time and energy managing products and services than they do managing their culture, yet culture drives everything that happens in their organizations, good or bad.
An organizational constitution specifies the team's purpose, values and behaviors, strategies, and goals. Managing to these vital elements helps create a workplace of cooperation and respect, not one of competition and frustration.
This session provides leaders of teams, departments, divisions, facilitates, and companies with a road map for creating a high performing, values aligned culture.

View official listing on sxsw.com

Speakers
avatar for Chris Edmonds

Chris Edmonds

Founder & CEO, The Purposeful Culture Group
Speaker, author, and executive consultant with own firm - The Purposeful Culture Group - and the Ken Blanchard Companies.


Saturday March 14, 2015 12:30pm - 12:50pm
ACC Ballroom G Austin Convention Center

12:30pm

UFC: Women Breaking Ground Inside the Octagon

Speakers
JE

Jessica Eye

Fighter, UFC
AG

Allison Glock

Senior Writer, ESPNW
RR

Ronda Rousey

UFC Women's Bantamweight Champion, UFC
DW

Dana White

Pres, UFC


Saturday March 14, 2015 12:30pm - 1:30pm
ACC Ballroom D Austin Convention Center

12:30pm

Well Played: On Video Games, Value and Meaning

Speakers
avatar for Drew Davidson

Drew Davidson

Dir, Carnegie Mellon University
Drew Davidson is a professor, producer and player of interactive media. His background spans academic, industry and professional worlds and he is interested in stories and transformational experiences across texts, comics, games and other media. He explores the art, design and science... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 4 208 Barton Springs Rd

12:30pm

A Crash Course in Maker Movement Marketing
Get a crash course on the Maker movement from MakeLab and TBWA. Discover the new desktop production tools that fuel the movement — 3D printers, laser cutters, credit card sized computers. Learn how you can use them to create authentic, engaging experiences
Not just for the Maker community but for audiences of all demographics. Check out some of our successful Maker projects for brands and agencies. And learn how to build your own Twitter-Enabled Lightbox through an on-stage workshop and back in your own studio.

View official listing on sxsw.com

Speakers
avatar for Lucia Mancuso

Lucia Mancuso

Head of Digital, TBWA Toronto
Lucia's natural interest in human behaviour, marketing and design led her to pioneering the social space in Canada. With over 9 years of experience owning a design, development and social media studio, Lucia prides herself on her instinct and being ahead of the curve.
avatar for Jonathan Moneta

Jonathan Moneta

Founder, MakeLab
Jonathan is Founder and Creative Lead at MakeLab, a technology lab for advertising and experiential agencies. He leads a team of industrial designers, developers, and event staff in building weird and wonderful creative tech for MakeLab's clients and their brands. He's also Director... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Salon 3 110 E 2nd St

12:30pm

Being Flawsome: 5 Digital Habits to Rock Your Brand
If you are ready to learn the art of failing fast, failing forward and failing better, then this session is for you. Failure is not the point in which we give up, it is when we attack. It's about failing fast, failing forward and failing better. This session will go over several examples of initial failure that resulted in success and how we can learn and profit from it. This session will also dive into the fact that Digital leaders are made, not born. We are all playing a digital game of chess where content is king and culture is checkmate. Are you ready to learn the 5 proven habits of digital leadership? To positively impact your corporate or personal brand using social and mobile? The answer should be an emphatic yes and see you soon.

View official listing on sxsw.com

Speakers
EQ

Erik Qualman

Author, Equalman Studios
Often called a Digital Dale Carnegie and The Tony Robbins of Tech, Erik Qualman is a #1 Best Selling Author and Motivational Keynote Speaker that has spoken in 44 countries.    His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and used by the National... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Salon 7 110 E 2nd St

12:30pm

Cars: Back to the Future
Transportation was the foundation of the move from the first to second Industrial Revolution. Increasing adoption of steam and gas engine technologies led to even greater innovation and adoption of technology across the train, boat, ship and automotive industries. Technology adoption in cars has continued since then with almost every major technology finding its way into vehicles. With the recent advances in sensor, software, communication and audio/video technologies, this adoption is accelerating at a rapid pace. In the next 50 years, self-driving cars, self-navigating traffic systems and transport in three dimensions with flying cars are all in realm of reality. Optical fiber communication, wireless communication, self-diagnostics, self-repair and even self-sizing adjustment (aka transformers) are entering the picture. In this session, leaders from the automotive industry will discuss how they see the future trends and what their companies are doing to take advantage of these trends.
Recent advances in sensor, software & communication tech are finding their way into transportation and will increase in the next 50 years.

View official listing on sxsw.com

Speakers
FB

Frank Breust

VP of Government Affairs, BMW Group
avatar for Vicente Fox

Vicente Fox

Former President, BMW Group


Saturday March 14, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon H 500 E 4th St

12:30pm

Catalytic Color: Flow and The Balanced Brain Benefit
* Why it’s important to utilize both brain hemispheres to run a Successful Business, including Left Brain (analytical & task-oriented) & Right Brain (Creative & Intuitive, where Innovation & Insights occur, often during Flow state).
* The benefits of Flow, an optimal, Right-Brain state of consciousness where people feel & perform their best & Innovation occurs. Most cutting-edge scientific & Technological Breakthroughs occur in Flow as do major athletic & art achievements. A Recent McKinsey 10-year study showed Top Executives are 5 times more effective when operating in Flow & if we increase the amount we’re in Flow by a mere 20%, Workplace Productivity would double.
* How to optimize Color & Indoor Lighting in work environments to enhance Flow, promote Teamwork, maximize Productivity & Peak Performance & dramatically improve Employee Health & Job Satisfaction.
* How to quickly & easily Train our Brains (neuroplasticity) using Right-Brain exercises to access Flow whenever desired.

View official listing on sxsw.com

Speakers
avatar for Margaret Keys

Margaret Keys

Principal/Communications Consultant, margaretkeys.com
For more than thirty years Margaret Keys has helped others find their voice. She has coached clients in business, education, politics and law. Widely recognized as a creative force and innovator in her field of communication, she pioneered changes in video coaching methodology and... Read More →
avatar for Tom Parish

Tom Parish

Owner/Colorist, Tom Parish Inc
His principle passion is color correction and color grading and that’s his primary focus these days. However Tom enjoys the richness of working on a variety of entertainment and social media projects to help a business be successful on the Internet. It’s all about the interaction... Read More →
avatar for Brad Richardson

Brad Richardson

Dir of Strategic Sales, Pace
Brad is experienced with flow states in diverse arenas of: social entrepreneurship, business, sports and meditation. Sports has provided a solid foundation in “The Zone” through his 20’s, that he later applied to his career and personal life. Flow states have supported creativity... Read More →
avatar for Leanne Venier

Leanne Venier

Artist, Engineer & Expert in the Science of Color & Light for Flow, Peak Productivity & Optimal Health, Leanne Venier
Leanne Venier, B.S.M.E, C.P. AOBTA, ("Catalytic Color: Flow & The Balanced Brain Benefit" Panel Leader), is an international award-winning artist, engineer, and expert on the science of color and light who regularly lectures about the healing and Flow-state-inducing effects of color... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Salon 2 110 E 2nd St

12:30pm

Changing the Human Experience with Mobile Location
The digital world is flat—experienced as pixels on a screen—but mobile is round. Mobile is with you wherever you are, increasingly connected to everything around you, and—on your command—able to overlay digital experiences on the physical world itself. We are on the cusp of a great awakening as consumers go from handy GPS directions to highly contextual, location-enabled real-world experiences. On earning the privilege, businesses will be able to serve customers in ways never possible before due to macro, micro and historical location insights. A new world of effortless experiences and serendipitous moments are mere taps away.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
avatar for Cory Bergman

Cory Bergman

General Manager, Breaking News
I'm the co-founder and general manager of Breaking News, a standalone mobile startup owned by NBC News. We're reinventing the way people discover news that's truly important to them, wherever they are. We believe the goal isn't to get people to click, but provide them with urgent... Read More →
avatar for Kevin Hunter

Kevin Hunter

Chief Operating Officer, Gimbal
Kevin Hunter is COO of Gimbal and is responsible for the daily operation of Gimbal and oversight of product management.
avatar for Michael Richardson

Michael Richardson

Sr Dir/Prod, Urban Airship
Michael Richardson is a co-founder of Urban Airship, which enables the world’s top brands to build mobile loyalty through highly contextual push notifications and in-app messaging, as well as digital wallet campaigns and programs. As Senior Director of Product, Michael is responsible... Read More →
avatar for Ajay Waghray

Ajay Waghray

Mobile Product Manager, HomeAway Inc
As leader of the mobile product line team, Ajay is responsible for defining HomeAway's mobile strategy and developing the iOS and Android apps. HomeAway's apps help more than 2 million travelers find and book the perfect vacation rental while enabling owners and property managers... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

12:30pm

Cracking Middle America
When you work in a coastal city such as Los Angeles, San Francisco or New York, it can be easy to get a little tipsy off the tech Kool-Aid. We’ve seen some brilliant technologies receive millions of dollars in funding only to later discover this technology or service doesn’t appeal to the majority of consumers. The coder in your local coffee shop might geek out at the brilliance and complexity of your product’s back-end and nuanced algorithms, but will a St. Louis soccer mom change her routine to incorporate what you’ve created into her day-to-day life? This panel will walk aspiring entrepreneurs and marketers through the steps needed to give their product or service mass appeal that spreads far beyond the coastal centers. It will go over what to consider when an idea is in the development phase, how to test it outside of the major metro markets, how to brand it in an accessible way and how to approach PR.

View official listing on sxsw.com

Speakers
avatar for Kerry Bennett

Kerry Bennett

SVP of Mktg, DogVacay
Kerry Bennett is the SVP of Marketing for DogVacay, the leading online and mobile pet care community. Founded in 2012, DogVacay connects pet parents with thousands of trusted, insured pet sitters across the US and Canada. Since joining DogVacay in 2014, Kerry leads the marketing team... Read More →
avatar for Craig Elbert

Craig Elbert

VP of Mktg, Bonobos
Craig Elbert is the Vice President of Marketing for Bonobos, a menswear brand that has been recognized for its exceptional fit and great customer service. In this position, he oversees the customer acquisition, retention, public relations, and brand marketing teams. His aim with Bonobos... Read More →
avatar for Neil Grimmer

Neil Grimmer

Co-Founder & Pres, Plum Organics
Neil Grimmer is Co-Founder, CEO and Chief Dad of Plum, PBC, a leading organic kids nutrition company and one of the fastest-growing organic food brands in the U.S. An imaginative force and designer of ideas, products and brands, Neil has led the launch of 150+ innovative products... Read More →
avatar for Sarah Kessler

Sarah Kessler

Assoc Editor, Fast Company


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

12:30pm

Designing for the Mind
Our expert panelists will teach you how to design products, websites, and marketing campaigns for how your customer's mind really works. What made WhatsApp and Instagram worth billions compared to hundreds of comparable apps? They were designed to be habit forming, and used a specific, brain-oriented approach to getting users started and keeping them engaged.
You'll learn how to make any website more persuasive with simple changes to design elements like colors and images, and how to apply long-established principles of persuasion to today's digital media.
This will be a session packed with takeaways that audience members can apply immediately to their own projects. The emphasis won't be on theory or basic science, but rather on practical techniques that can be employed by organizations of any size.

View official listing on sxsw.com

Speakers
avatar for Roger Dooley

Roger Dooley

Founder, Dooley Direct LLC
Roger Dooley is an author, international keynote speaker, and consultant. He is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley), and he writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder... Read More →
avatar for Nir Eyal

Nir Eyal

Author, Hooked: How to Build Habit-Forming Products, NirAndFar
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso... Read More →
avatar for Nathalie Nahai

Nathalie Nahai

Web Psychologist, The Web Psychologist Ltd
Nathalie Nahai is a Web Psychologist and author of the best-selling book, 'Webs of Influence: The Psychology of Online Persuasion'.


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Salon B 110 E 2nd St

12:30pm

Designing Your UX Portfolio
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
UX portfolio required: three words that fill UX designers, new and experienced, with dread. We’re often experts at telling our client’s story, but find it difficult to communicate our own.
Ian Fenn used to be a portfolio skeptic, believing they caused more problems than they solved. But he’s also a pragmatist, and with requests from recruiters increasing, he set about creating the perfect UX portfolio. Since publication, copies have been requested by recruitment agents – not in relation to work, but to show to other designers as an example of how to do things right.
During this session Ian will share his UX portfolio template and the thinking behind it so you too can effectively represent your skills and experience to prospective employers and clients.

View official listing on sxsw.com

Speakers
avatar for Ian Fenn

Ian Fenn

UX Consultant, Chopstix Media Limited
Ian Fenn designed his first digital interface in 1988 at the University of Surrey, but it wasn’t until eight years later that his formal UX career began with work for the UK’s first digital agency, Intervid.


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Room 408-409 110 E 2nd St

12:30pm

How CNN and The New York Times Moderate Comments
Many regard the comment sections on mainstream media sites as an example of some of the worst discourse on the web. But it is slowly getting better, with CNN and The New York Times leading the charge at the highest levels of the media.
More fireside chat than panel, this fun and informative conversation will feature a trio of community veterans. Collectively, they have more than 30 years of moderation experience.
These outlets moderate comments at a volume that few can fathom, in an environment that is highly charged, in a space where people expect to say what is on their mind. Their approaches are very different, and each has found their own path to success.

View official listing on sxsw.com

Speakers
BE

Bassey Etim

Community Mgr, The New York Times
Bassey Etim is a 27 year-old journalist, technology manager and musician who lives in Brooklyn. For the past six years, he has been nytimes.com's resident expert on community management. Etim runs a 12-person desk within the Times newsroom and is the editorial head of the Times' community... Read More →
avatar for Patrick O'Keefe

Patrick O'Keefe

Owner, iFroggy Network
Patrick O’Keefe is the founder of the iFroggy Network, a publisher of websites. He has been managing online communities since 2000 and is the author of “Managing Online Forums,” a practical guide to managing online communities and social spaces.
avatar for David Williams

David Williams

Community Mgr, CNN
David Williams is the Community Manager at CNN Digital and gets to talk with people all over the world and help them tell their stories. He's been at CNN for 20 years, starting as an entry-level video journalist and bouncing around to various jobs including TV producer, legal writer... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Salon 8 110 E 2nd St

12:30pm

Marketing Technologist Meet Up
A new class of marketers are emerging that understand the future belongs to those who can merge marketing and technology into something new. Marketing technologists are those folks who know that every piece of a campaign can be measured, analyzed and improved upon. And that once that's done, they'll measure, analyze, and improve upon it again. Because as good as the last campaign was, there's always a better one right around the corner.
As more marketing departments gain their own technology budgets, marketing technologists that can manage and wrangle different systems into one cohesive system that does everything you want are invaluable. Equal parts copywriter, developer, data scientist, and strategist, marketing technologists are tasked with merging the messaging with the machinery and using it all to move the needle. Come meet with others who share your challenges and share war stories, campaign ideas, big wins, and technology recommendations.

View official listing on sxsw.com

Speakers
avatar for Parker Short

Parker Short

Mktg Technologist, Jaxzen Marketing Strategies
As the business development and technical lead at Jaxzen Marketing Strategies, Parker (who’s also a co-founder) brings to the table a unique skillset that allows him to empathize with client’s needs for lead generation and understand how integration between sales and marketing... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Room 504 110 E 2nd St

12:30pm

Metadata for Good? Trust and Context in Online Media
With 100+ hours of video uploaded to YouTube every minute, online videos have changed everything about how we get our information and entertainment. But for all those videos to make a real impact in news, human rights, and legal contexts we need the increasingly rapid ability to tell which videos are real and which ones aren’t giving us the whole story. Most of what we hear about metadata these days involves NSA spying, but it may be a valuable asset in solving the trust problem, allowing users to establish authorship, prove authenticity, add context, and reach the right audiences. So how can we address the issues of privacy and user control while still separating the real from the fake? The answer could help online video for news, truth, and justice finally reach its full potential. The panelists will combine their expertise in news and human rights to to kick off a discussion of metadata, verification, online media, and rights.

View official listing on sxsw.com

Speakers
avatar for Morgan Hargrave

Morgan Hargrave

Coordinator of Systems Change, WITNESS
Working at the edge of video, tech, and human rights, Morgan coordinates WITNESS's Systems Change work, a set of big-picture tools and advocacy that aims to help tailor the digital landscape to fit the needs of journalists, activists, and human rights witnesses of all stripes. Previously... Read More →
HH

Harlo Holmes

Research Fellow, The Guardian Project


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Big Bend 208 Barton Springs Rd

12:30pm

Mobile: The Glue Between Online and Physical Retail
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
The undeniable growth of the millennial consumer has led to a shift in mindset. Influencer led campaigns with real-time activations mix the best of social with the best of hyper targeting, to create a powerful weapon for brands to engage and convert.

The direct connections fostered by social media mean that the consumer now expects higher levels of participation, and direct access to brands. As a result, social platforms have become one of the leading marketing spends for fashion brands today.

So here’s the new order of things: social is the mass media , it’s where you find the millennial consumer, and it’s where publishing and advertising is being disrupted. Instagram is Vogue’s best friend, and Facebook ads are an essential line in everyone’s budget.

This panel focuses on digital ROI, the growth of mobile, new means of stimulating mobile engagement, and how fashion brands and retailers can answer to the needs of this consumer generation.
Presented by Decoded Fashion.

View official listing on sxsw.com

Speakers
MD

Michelle DeVore

Dir, eCommerce Mktg, Neiman Marcus Group
avatar for Carla Dunham

Carla Dunham

Dir of Mktg/Kate Spade Saturday, Kate Spade Saturday
avatar for Tricia Nichols

Tricia Nichols

Global Lead Consumer Engagement & Partnerships, Gap Inc
As Global Lead of Consumer Engagement, Tricia oversees digital, social, media, emerging platforms and brand partnerships for Gap. Her passion for bringing a consumer-first approach to planning provides a strong compass for navigating an ever-changing marketing landscape and bringing... Read More →
AT

Alan Tisch

CEO & Co-Founder, Spring


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Room 205 110 E 2nd St

12:30pm

Public Partnerships and Private Parts
In their own careers and together, Jenna Arnold and Anjali Kumar epitomize the potential of public-private as well as for- and non-profit partnerships to disrupt entire industries. From creating awareness-raising film content on global social issues with the United Nations, to launching ORGANIZE, a startup conquering the organ shortage with the resources of state and federal governments, Jenna is the queen of tackling large scale systemic inefficacy through targeted innovative intervention. Anjali, on the other hand, has mastered the art of symbiotic scaling between private enterprise and non-profits, having amassed a wealth of experience in the field as Senior Counsel at Google as well as General Counsel and Head of Social Innovation at Warby Parker. The two will discuss the ways in which innovators can draw on the strengths of other sectors to advance their social vision, as well as the challenges of growing alongside an operationally divergent partner organization.

View official listing on sxsw.com

Speakers
avatar for Jenna Arnold

Jenna Arnold

Co-Founder, ORGANIZE
Jenna Arnold is the co-founder of ORGANIZE, a non-profit leveraging technology, open-data, and behavioral economics to increase the number of organ donations in the US. ORGANIZE has been called by FastCompany “the [one] to end the organ shortage”, and considered one of the top... Read More →
avatar for Anjali Kumar

Anjali Kumar

General Counsel/ Head of Social Innovation, Warby Parker
Anjali Kumar is an idea acupuncturist, lawyer, designer, traveler, writer, and explorer. In slightly more official terms, she is the General Counsel and Head of Social Innovation at Warby Parker, a transformative lifestyle brand offering designer eyewear at a revolutionary price while... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon D 500 E 4th St

12:30pm

Real World: Life of Data from Sensor to Analysis
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
It seems simple - slap a sensor on an Arduino or Raspberry Pi, write some code, collect and analyze the data and then figure out how to sell all or part of that system as a product. Easy to prototype at home, ask for $ on Kickstarter, and bam, you are in business!
Not. So. Fast.
You've just built a complex system of systems. Your sensor interacts with the real world and a microcontroller + communications. That hack, er, endpoint then interacts with a set of networks - access points, gateways, routers, switches - to deliver data to a cloud data center. Lots of endpoints start to impact multiple networks. Your cloud has to ingest all of the incoming data the billions of endpoints you hope to sell. And you still have to make sense of the data at many points across those systems.
Eventually you'll want to build a second generation endpoint, probably with more sensors. Time to rewrite lots of code?
Let's talk with some experts about planning ahead. MoorInsights is moderating this panel.

View official listing on sxsw.com

Speakers
avatar for Sébastien Boria

Sébastien Boria

R&D Mechatronic Technology Leader, Airbus
Sebastien Boria joined Airbus in 2003. He is managing the mechatronic technology stream of the Future of Aircraft Factory project. It is linked to every project related to Cyber Physical Systems / Smart production systems and advanced robotics (from the industrial robots to collaborative... Read More →
avatar for Sebastien Boria

Sebastien Boria

R&D Mechatronic Technology Leader, Airbus
Sebastien Boria joined Airbus in 2003. He is managing the mechatronic technology stream of the Future of Aircraft Factory project. It is linked to every project related to Cyber Physical Systems / Smart production systems and advanced robotics (from the industrial robots to collaborative... Read More →
avatar for Gina Longoria

Gina Longoria

Industry Analyst, Moor Insights and Strategy
Gina Longoria is an analyst at Moor Insights & Strategy focused on enterprise, big data and Internet of Things (IoT) technologies. With more than 18 years of experience in both hardware and software, she has a successful track record of marketing enterprise products from inception... Read More →
avatar for Shahram Mehraban

Shahram Mehraban

Global Head of Energy & Industrial Segments, Intelligent Systems Group, Intel Corporation
Shahram Mehraban Global Head of Energy & Industrial Vertical Segments Internet of Things Group INTEL CORPORATION
avatar for Eric Starkloff

Eric Starkloff

EVP of Global Sales & Mktg, National Instruments
As Executive Vice President of Global Sales and Marketing, Eric Starkloff leads worldwide sales and marketing organizations responsible for driving focus, accountability, and growth.


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Room 208 110 E 2nd St

12:30pm

Social Media Celebrity: Audience vs True Influence
Influencer outreach remains core to many brand and product marketing campaigns. However, apart from generating social “participation at scale,” these partnerships may offer brands and their agencies little to show for the investment, other than a quick bump in credibility.
Some brands further elect to create industry spokespeople, who become celebrity influentials themselves. But there are risks.
This expert panel debates the pros & cons of creating social media celebrities, or partnering with digital screen stars. BuzzFeed’s VP of Video, Jonathan Perelman will argue against creating or paying influentials in social media. Former Nike Mktg. Execs turned agency co-founder Amir Mohamadzadeh (Rosewood LA) will argue in favor of social celebrity & influentials. Toyota's Lisa Materazzo, Corp. Mgr. Media & Digital Engagement will hold the center. Saatchi & Saatchi LA's Ciaran Bossom will moderate. Rosewood's recent work for Nike Fuelband will be showcased.

View official listing on sxsw.com

Speakers
CB

Ciaran Bossom

Managing Dir, Digital & Social Media Strategy, Saatchi & Saatchi LA
I help my clients, my teams and my company navigate radical shifts in the digital marketplace by crafting and implementing multi-channel digital strategy designed to spark innovation within an organization. My practical experience as a senior digital strategist has been expressed... Read More →
avatar for Lisa Materazzo

Lisa Materazzo

Corp Mgr Media Strategy & Digital Engagement, Toyota Motor Sales USA Inc
Lisa is a results-oriented marketing strategist with over 10 years of combined client and agency experience in the automotive industry. Lisa formulated Scion’s youth marketing strategy and oversaw the execution of print, TV, radio and digital advertising as well as engagement marketing... Read More →
avatar for Amir Mohamadzadeh

Amir Mohamadzadeh

Co-Founder, Rosewood Creative
Amir oversees business development and growth for ROSEWOOD. With a sharp focus on strengthening client relationships and a network of over 900 influencers, he works to identify and create opportunities within the growing digital media marketplace.
avatar for Jonathan Perelman

Jonathan Perelman

GM Video & VP Agency Strategy, BuzzFeed
Jonathan Perelman is the Vice President of BuzzFeed Motion Pictures (BFMP). He is responsible for revenue, partnerships and branded entertainment. Since taking over at BFMP, the team has more than doubled and revenue has more than quadrupled. In 2013 and 2014 Jonathan was the youngest... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

12:30pm

The Future of Human-Computer Interaction
The way we interact with machines expands at an astonishing rate: from immersive hardware, control systems, intelligent back-ends that anticipate information we seek, to interfaces that enable new knowledge production.
The University of Michigan conducts leading research in concert with developing community-focused, real-world solutions. Michigan is poised as the epicenter of a global rejuvenation of creative, technological, and industrial economies. What effect might brainwave controlled cars have on the industry? How do we develop products that increase sustainable practices or use smart devices to support marginalized populations?
This panel, comprised of leading researchers, entrepreneurs and venture capitalists, will discuss advancements in human-computer interaction (HCI) that establish innovations across the academic and public sectors. Attendees will leave with a better understanding of innovative strategies for human-centered design in academic research and entrepreneurship.

View official listing on sxsw.com

Speakers
avatar for Ramses Eduardo Alcaide

Ramses Eduardo Alcaide

Fellow Neuroscience, Entrepreneur, University of Michigan
I am Ramses Eduardo Alcaide Aguirre, I am a graduate of Electrical Engineering from the University of Washington and I am attending the University of Michigan for a Ph.D. in neuroscience. I am also a founder and CEO of Pharo and Neurable LLC. My main interest is combing the field... Read More →
avatar for Dr. Tawanna Dillahunt

Dr. Tawanna Dillahunt

Asst Professor of Information, School of Information & Asst Professor of Electrical Engineering & Computer Science, College of Engineering, University of Michigan
avatar for Roger Ehrenberg

Roger Ehrenberg

Managing Partner, IA Ventures
avatar for Nancy Benovich Gilby

Nancy Benovich Gilby

Ehrenberg Dir of Entrepreneurship, University of Michigan School of Information
I am passionate about pursuing innovation, solving problems that make a difference along with educating and inspiring others to do the same.


Saturday March 14, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon B 500 E 4th St

12:30pm

The Reinvented Food Festival: Sink or Swim
With America in the middle of a total food renaissance, the food festival world has remade itself into a dynamic conversation where ideas, technology, music and entrepreneurialism have made way for a whole new class of urban events that attract an increasingly diverse base of attendees and industries. From chef-driven collaborative dinners, to large-scale region-defining events, to companies who have created their own flagship festivals to achieve branding and business objectives, this panel explores the food festival movement with some of the key industry players behind it. Learn why a well curated food event is the perfect medium for place making, brand building and fostering industry connectivity--and why some festivals shine while others sink.

View official listing on sxsw.com

Speakers
avatar for Ben Leventhal

Ben Leventhal

CEO, Resy
Ben is the co-founder and CEO of Resy, a new restaurant reservations platform designed from the ground up for people who love restaurants everywhere. He is the co-founder of Eater, the award-winning food blog network acquired by Vox Media in 2013. He is on the board of directors of... Read More →
avatar for Adam Rapoport

Adam Rapoport

Editor In Chief, Bon Appetit
Adam Rapoport is Editor-in-Chief of Bon Appétit magazine and its website bonappetit.com. Before coming to Bon Appétit, he was GQ's Style Editor, where he covered food, travel, fashion, design, film and music. He edited the restaurant section at Time Out New York for three years... Read More →
avatar for Rob Sheard

Rob Sheard

SVP Data and Product, Zero Point Zero Productions
At Zero Point Zero (The Mind of a Chef, Anthony Bourdain:Parts Unkown, Meat Eater, Food Repubic) Rob is re-thinking the intersection of audience, brands and media at the forefront of an ever evolving market where the consumer has an endless number of options and the only way to win... Read More →
avatar for Mike Thelin

Mike Thelin

Co-Founder, Feast Portland
Mike Thelin conceives, creates and consults for high-profile food and tourism-related promotions, projects, events and initiatives nationally. Mike has successfully created and re-imagined a number of high-profile projects, including Feast Portland, a region-defining food festival... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
Driskill Hotel Driskill Ballroom 604 Brazos St

12:30pm

Turning Talent into Rockstars
In today’s new talent economy, high-potential talent is instinctively drawn to the world of startups and Internet giants, where the individual is king and creative thinking and entrepreneurial spirit rule. Top talent rejects established companies where they feel there’s little opportunity to shine or affect change. At the same time, the talent pool is shrinking, making it harder for companies to hire their way to the future. How do we adapt to this new environment? In this talk, Bonin Bough, VP of Global Media and Consumer Engagement at Mondel z International, will discuss why it’s critical for large companies to start turning their own talent into rockstars in order to compete.

View official listing on sxsw.com

Speakers
avatar for Bonin Bough

Bonin Bough

VP Global Media & Consumer Engagement, Mondelez Global LLC


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Salon 5-6 110 E 2nd St

12:30pm

Using Brands to Create Cultural Identity
The most successful brands create a shared culture or lifestyle where fans of the brand embrace it as part of their own identity. The brand reflects the passions of the consumer and communicates to them in a voice they trust. Only a handful of brands achieve this iconic status – but how do you do it? In this session Chris Wink, cofounder and original cast member of the Blue Man Group, and Jarret Myer, General Manager of digital media company Woven and cofounder of UPROXX, Rawkus Records, and Big Frame will discuss the lessons they’ve learned from creating brands that consumers love. They will explore how brands create relevance and build loyal audiences, and what companies are building the next generation of beloved brands.

View official listing on sxsw.com

Speakers
avatar for Jarret Myer

Jarret Myer

GM at Woven & CEO of UPROXX, Woven
A co-founding member of Rawkus Records, UPROXX and Big Frame, Jarret Myer comes to Woven an expert in the fields of entertainment, publisher technology and blogger relations. Jarret works with the Woven team on scaling content in real-time, building the best up-to-the-minute content... Read More →
avatar for Chris Wink

Chris Wink

Co-Founder & Chief Creative Officer, Blue Man Group
Chris Wink is one of the Co-Founders of Blue Man Group and currently serves as the Chief Creative Officer for Blue Man Productions. He is also a Co-Founder of Blue School. Wink originally joined forces with Matt Goldman and Phil Stanton to find a creative outlet for their shared interest... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

12:30pm

We Are Mapping Your World, Inside: What's Private?
What if every step you took was mapped? Not just outside, but also inside. The stairway to your apartment. The elevator to your office. Your route through the mall. The column you stand by while waiting for coffee. The bar where everyone congregates after work. Your kitchen.
Technology developed to locate firefighters and soldiers is being implemented on mobile devices to discover building maps. Your data – combined with data from your friends and neighbors – creates detailed indoor maps. That's awesome and powerful in a lot of ways. The maps can be used to navigate and to locate people. We are safer (911 - you're on floor 8). But the map may be disturbing to some. It's built by collecting data all the time. Every step you take. What map data should be exposed? Just public buildings? My home?
We are mapping the world. Every building, corridor, and gathering space. It will make the world safer, but it opens up a dilemma. Privacy versus safety, efficiency, fun. What are the rules?

View official listing on sxsw.com

Speakers
avatar for Carol Politi

Carol Politi

CEO, TRX Systems
Carol is CEO of TRX Systems, delivering location and mapping indoors and in areas without reliable GPS. TRX algorithms use sensor fusion, ranging, and mapping to deliver 3D indoor maps and location where GPS is unavailable. Core to the TRX NEON technology is the ability to fuse information... Read More →


Saturday March 14, 2015 12:30pm - 1:30pm
JW Marriott Salon 4 110 E 2nd St

12:30pm

Who Wants To Be a YouTube Ad Millionaire
So you look at PewDie Pie, skydoesminecraft or CaptainSparklelz, see how they make bank using various models on YouTube, and figure –“I could do that.” Well first let’s figure out what kind of marketing opportunity YouTube really is creating for brands who want to partner with its leading celebs. In thisd panel of agency exec and YouTube successes we explore what kinds of partnerships really work here. What are brands looking for from YouTube talent? And what kind of results and scale are marketers expecting from this emerging channel?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Farrah Bezner

Farrah Bezner

Mktg Dir of Halls and Candy, Mondelez International
avatar for Mark Fortner

Mark Fortner

Managing Partner/ Head of Innovation Branded Content, Mediacom
Mark Fortner is managing partner and head of innovation and branded content for MediaCom USA, where he oversees the agency’s efforts to fuse creativity, media and technology to drive business growth for clients. In this role, Mark integrates exceptional creative capabilities with... Read More →
RG

Rob Griffin

EVP, Global Dir of Prod Dev, Havas Media
avatar for Kevin Hung

Kevin Hung

SVP Digital Innovations Dir, Havas Media
Kevin is a senior executive digital strategist and innovations planner specializing in immersive creative media experiences that help businesses build their value exchange with and for consumers. During his time with Havas Media, Kevin has added value for clients such as Sears, Kmart... Read More →
CL

Chris Landa

Dir of Talent Dev, Machinima


Saturday March 14, 2015 12:30pm - 1:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

1:00pm

Mind Reading For Managers
The Gallup Organization estimates that lack of employee engagement costs US companies millions of dollars each year. Yet incredibly, most employee engagement issues can be solved quite simply with better communication between managers and staff.
However, most managers don’t talk to their staff enough, don’t know what to talk about, or don’t know how to have the necessary conversations to motivate, drive performance, and increase engagement. They lack tools to foster the kind of creativity, innovation, and solutions-oriented work needed in today’s Social Age.
Mind Reading for Managers provides participants with an overview of the 5 FOCUSed Conversations that research shows will make the biggest difference in employee engagement: Feedback, Objectives, Career Development, Underlying Motivators, and Strengths.
Participants will also leave with several tools that they can adopt immediately to enhance employee engagement, motivation, and productivity.

View official listing on sxsw.com

Speakers
avatar for Kim Seeling Smith

Kim Seeling Smith

Founder & Chief Engagement Officer, Ignite Global
There aren’t many people who can light up a room like Kim Seeling Smith.


Saturday March 14, 2015 1:00pm - 1:20pm
ACC Ballroom G Austin Convention Center

1:15pm

IoT Hivebots
low powered IoT robotics is not a new concept and for most home or office configurations connecting multiple devices to a central controlling processor is not uncommon but when the central controller is incapacitated the result is passed on to the attached devices.
In my session i will talk about how you can use multiple Arduino powered devices to connect into a localised cloud to ensure latent scalability whilst maintaining the structural requirements needed to maintain as much operational capacity as viably possible.
The premise for this concept is based on a insect hive where the central command will switch depending on the situation warrants allowing operations to be controlled from another point.
So to with hive robotics when the controlling unit is removed from the array controlled is switched to the next available lead unit thus removing the need for a central controller.

View official listing on sxsw.com

Speakers
avatar for Steven Cooper

Steven Cooper

Developer Evangelist, PayPal/Braintree
PayPal/Braintree Developer Advocate, The guy at Developersteve.com, A overall Geek Developer tech-head able to code tall buildings in a single bound.


Saturday March 14, 2015 1:15pm - 1:30pm
ACC Ballroom B Austin Convention Center

2:00pm

Now Athletes Are Funny: Power of Comedy and Sports

Speakers
avatar for Baron Davis

Baron Davis

Pro Basketball Player, Funny or Die
avatar for Tim Nudd

Tim Nudd

Creative Editor, Adweek
Tim Nudd is creative editor at Adweek. He has written for Adweek since 1997 and run its popular AdFreak blog since 2004. Tim is also a contributing writer for People magazine. Born in England and raised in Illinois, Tim now lives in Cape Elizabeth, Maine.
avatar for Alex Richanbach

Alex Richanbach

Exec Producer of Funny or Die Sports, Funny or Die
Alex Richanbach has been with Funny Or Die since 2011. In addition to working at Funny Or Die as a writer, director and the Executive Producer of Funny Or Die Sports. In 2013 he wrote, directed and starred in the feature film "We Are Young" and was the show runner for the FOD/TNT... Read More →


Saturday March 14, 2015 2:00pm - 3:00pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

2:00pm

Out on the Field: LGBT Pro Athletes in 2015

Speakers
JC

Jason Collins

Speaker, NBA
One of Time Magazine's 100 Most Influential People in the World, NBA player Jason Collins made news in 2013 when he wrote the cover story for the May issue of Sports Illustrated. It was in that story where Collins announced that he was gay, becoming the first active male athlete from... Read More →
avatar for Mike Foss

Mike Foss

Managing Editor, USA TODAY Sports
BG

Brittney Griner

Speaker, WNBA
MR

Megan Rapinoe

Managing Editor, Seattle Reign FC
Megan Rapinoe vaulted herself into fame when she set up Abby Wambach's goal in the dying seconds of the United States' quarterfinal match against Brazil in the 2011 FIFA Women's World Cup quarterfinal.


Saturday March 14, 2015 2:00pm - 3:00pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

2:00pm

Science Over Tradition: The New Edge in Sports

Speakers
avatar for Gary McCoy

Gary McCoy

Sr Sport Analyst, Catapult Sports
avatar for Scott Goldman PhD

Scott Goldman PhD

Sport Psychologist/Proprietor, Athletic Intelligence Measures LLC
As the Director of Athletic Counseling for the University of Michigan’s athletic department, Scott Goldman, Ph.D. provides direct patient care to the student-athletes as well as consulting services for the coaches and staff. Dr. Goldman has provided mental health care in a variety... Read More →
LT

Lindsay Thornton

Sport Psychologist, United States Olympic Committee
LZ

Leonard Zaichowsky

Sport Psychologst, BIOCAM LLC
Dr. Leonard Zaichkowsky is a licensed psychologist (Ma) who specializes in sport, exercise, and performance psychology. He has a joint appointment in the School of Education and School of Medicine, Division of Psychiatry, and Division of Graduate Medical Sciences. He is a past- president... Read More →


Saturday March 14, 2015 2:00pm - 3:00pm
Four Seasons San Jacinto 98 San Jacinto Blvd

2:00pm

Excuse Me!: Do Marketers and Chat Really Blend?
When messaging apps first exploded last year most analysts saw little role for advertisers in these havens of chat, disposable and private messages. Now even ad-averse leaders like WhatsApp are looking for ways to bring brands into the conversation. But is this the right environment for marketing? Do chatters really want to be distracted from one another here? And what have advertisers gotten from early partnerships with Kik, Tango, LINE and SnapChat? Both marketers and message app providers explore whether chat really is a new medium they can bank on.
Presented by Media Pos

View official listing on sxsw.com

Speakers
avatar for Heather Galt

Heather Galt

VP of Mktg, Kik
As head of marketing and privacy at Kik, Heather leads Kik’s marketing efforts for users and partners, analytics and insights, support, and privacy. Prior to joining Kik in 2011, Heather spent 10 years at Research in Motion leading various marketing, product management, and partner... Read More →
PJ

Paul Jones

VP Corporate Brand & Digital Mktg, Mary Kay Inc
JM

Joline McGoldrick

Research Dir, Millward Brown Digital
DN

Diego Nunez

Sr Director, Digital Marketing & Ecommerce, Skullcandy
Diego Núñez has spent his career driving growth and digital innovation for leading advertising, entertainment and consumer product companies. Diego is the Senior Director of Digital Marketing & Ecommerce at Skullcandy where he is responsible for spearheading the growth and strategic... Read More →


Saturday March 14, 2015 2:00pm - 3:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

2:00pm

Startup Stars: Meet The New Retail Disruptors
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
The fashion and retail industries are being rapidly transformed by the adoption of new solutions and technologies, often developed from early-stage startups. Want to know who are among the best today? Simon, one of the world’s leading retail development companies and innovators in the industry, will guide the audience through a discussion of brand new ideas in fashion & retail discovered through a startup competition created for SXSW.
In partnership with Decoded Fashion, Simon decided to search for new innovative startups enhancing the omni-channel retail experience: in-store tech, wearables, ecommerce (omni-brands), personalization, data analytics, marketing, rewards, delivery and mobile payments. The result is an overview on where the industry is today.
You will learn their five top picks from startup pitching sessions held on the day before at the Decoded Fashion Lounge, hear about each startup and reveal the one early-stage startup they believe is the one to watch in 2015.

View official listing on sxsw.com

Speakers
CA

Christa Allen

AVP, Consumer Branding & Events, Simon
Allen is AVP of Consumer Branding & Events for Simon, a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG). Based in New York City, Allen is responsible for developing and executing strategic partnerships... Read More →
JS

J Skyler Fernandes

Managing Dir, Simon Venture Group
J. Skyler Fernandes is the founding Managing Director of Simon Venture Group (SVG), the venture capital arm of Simon, an S&P 100 company and the largest retail real estate company in the world. SVG invests in the future innovation of retail, including in-store retail tech, ecommerce... Read More →
avatar for Joshua Goldman

Joshua Goldman

General Partner, Norwest Venture Partners
Josh invests in early-to-mid stage consumer technology startups for Norwest Venture Partners, where he's been a General Partner for 7 years. His recent investments and/or board seats include: Gilt Groupe, RetailMeNot, Quirky, ModCloth, ThreadFlip, Stella Service, Lumosity, Sojern... Read More →
avatar for Jonathan Shieber

Jonathan Shieber

Sr Editor, TechCrunch


Saturday March 14, 2015 2:00pm - 3:00pm
JW Marriott Room 205 110 E 2nd St

3:30pm

Drones and the Texas 500: A Broadcast Challenge

Speakers
avatar for Jaime Carlin

Jaime Carlin

Director of Marketing, Texas Motor Speedway
Jaime Carlin has been at Texas Motor Speedway for six years and began the Marketing Department there three and a half years ago. After a lengthy tenure marketing technology-based products, a turn toward sports was a welcome change. Utilizing the knowledge gained in technology, she... Read More →
BM

Benjamin Martin

VP of Engineering, Arch Aerial LLC
avatar for Michael Rocha

Michael Rocha

Dir of Content Services, Panasonic
For over 2 decades Michael Rocha’s career has focused on interactive media and digital storytelling. Primarily working with large displays featured at sporting venues, he helped pioneer much of the ways fans enjoy events. This experience includes two Olympic Games, several Super... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Four Seasons San Jacinto 98 San Jacinto Blvd

3:30pm

Makers Change the World and Tools Change the Maker

Speakers
avatar for Ray Almgren

Ray Almgren

VP/Corporate Mktg, National Instruments
Ray Almgren, Vice President of Marketing, leads teams responsible for marketing the corporate brand, NI LabVIEW, and educational products.
avatar for Jim Newton

Jim Newton

Chairman & Founder, TechShop
Jim is an uber-DIYer and lifelong maker. A serial entrepreneur, Jim holds several design patents and created TechShop because he needed a place to build his own inventions. Before founding TechShop, Jim was a BattleBots competitor and former full-time Science Advisor on the Discovery... Read More →
avatar for Paul Teich

Paul Teich

CTO & Sr Analyst, Moor Insights & Strategy
I am CTO and Senior Analyst at Moor Insights & Strategy (MI&S), one of the most cited technology analyst firms in the world. I lead MI&S's technology research and publish/consult on a wide range of topics, including hybrid cloud-client usage models, scale-out datacenter architecture... Read More →
avatar for Stephan Turnipseed

Stephan Turnipseed

Pres Emeritus & Exec Dir Strategic Partnerships, LEGO Education
Stephan Turnipseed is the President Emeritus of LEGO Education, North America and Executive Director of Strategic Partnerships for LEGO Education. LEGO Education has a thirty year history in developing playful learning solutions that enable every student to succeed. Turnipseed led... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Long Center West Pincer Lounge 701 W Riverside Dr

3:30pm

The Future of Doping and PEDs

Speakers
MF

Matthew Futterman

Sr Special Writer, The Wall Street Journal
avatar for Jason Gay

Jason Gay

Columnist, The Wall Street Journal
avatar for Tim Johnson

Tim Johnson

Founder, Johnswah Enterprises
EM

Edwin Moses

Chairman, US Anti-Doping Agency


Saturday March 14, 2015 3:30pm - 4:30pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

3:30pm

The Future Role of Tech in Dining and Food

Speakers
avatar for Matt Buchanan

Matt Buchanan

Editor, The Awl
avatar for David Chang

David Chang

Owner/Founder, Momofuku
DAVID CHANG is the chef and founder of Momofuku, which includes restaurants in New York City, Sydney, and Toronto as well as a best-selling cookbook and an award-winning magazine called Lucky Peach.


Saturday March 14, 2015 3:30pm - 4:30pm
ACC Ballroom D Austin Convention Center

3:30pm

Are Brands Sabotaging Their Own Content?
A successful content marketer is both artist and mediator. It's his or her job to create and defend a winning idea that delivers value for the reader and the brand. But anyone involved in this space is well aware of the “too many cooks” metaphor – an overabundance of ideas, options and voices will pollute even the most brilliant execution. Since branded content is inherently multi-led, how can you co-create without publishing a muddled product?
In a kitchen with 2-3 executive chefs how do you stop brands from sabotaging their own content? The answer lies in developing a highly disciplined, collaborative process that manages expectations and goals across the process chain from brand all the way to content creator. But we won't lie -- it's hard. Very hard. Our panel will consist of content marketers from brand, agency and publisher teams that are leaders in the space, and thus able to speak to best practices for creative collaboration and co-creation.

View official listing on sxsw.com

Speakers
avatar for Seth Coffrin

Seth Coffrin

Group Mgr Media Strategy, Target
Seth Coffrin is a media strategist with 10+ years of experience specializing in how media, creative and technology come together to create meaningful content and experiences for consumers across all platforms. He runs media strategy for Target’s style categories including apparel... Read More →
EL

Emily Luger

Program Architect/Content Studio, Team Detroit
Emily has been working in content marketing for most of her career; notably as a Director of Content Strategy at Federated Media, creating and executing large-scale content marketing programs like American Express OPEN Forum. She has recently joined the ranks of Team Detroit as the... Read More →
LM

Liz McDonnell

Director of Marketing, The New York Times
avatar for Alyssa Vitrano

Alyssa Vitrano

Content Strategy, Federated Media
Alyssa Vitrano is a Content Producer with 15+ years of experience in print, broadcast, digital, and social media. She runs Content Strategy for Federated Media, driving innovation across all video, social, and written content marketing campaigns for brands such as Target, smartwater... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

3:30pm

Augmented Reality in Music: Hackable Instruments
Technology advances enable the creation of new music instruments. Unlike traditional instruments, which produce a particular range of sounds and are designed to be played a particular way, the technology of these new music instruments is flexible and formless, taking shape only when its players decide how they are going to use them. The sounds these instruments produce and even the shapes they assume is open to be interpreted by their players, with new technology allowing non traditional dimensions such as the texture of a material employed or the way the movements of the executor are mapped into sound. Rather than a pre defined skill set that must be learned, the technology is intuitively understood, so that users can instantly enjoy 'knowing' how to play, while the openness of a hackable design encourages virtuosity. In this talk, Bruno Zamborlin of Mogees will explore these new wave of instruments “designed to be hacked”, and their power as interactive tools for creative expression.

View official listing on sxsw.com

Speakers
avatar for Bruno Zamborlin

Bruno Zamborlin

President, Mogees
Bruno Zamborlin is a technologist, music technology researcher and live performer. His research focuses on new methods for gestural interaction with everyday objects and their applications in the creation of new interfaces for musical expression. After working for 5 years at IRCAM... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Room 402-403 110 E 2nd St

3:30pm

Bedroom to Boardroom: Sharing the Executive Suite
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Working with your spouse can be divine or difficult, especially in the stressful startup environment. Running a new company is time-consuming and finding the right balance between time with your significant other is often one of the toughest things to do.
For some like-minded couples, the enthusiasm for their relationship carries over into excitement for new ideas or ways to solve problems. New companies are born, but so are a new set of problems to watch out for.
Q Manning, CEO, and Michael Robin, CRO, from Rocksauce Studios discuss some of the difficulties in running a company alongside a significant other, as well as outline the major benefits, and why when done right, merging these two worlds can help invigorate any company.

View official listing on sxsw.com

Speakers
avatar for Michael Manning

Michael Manning

Chief Relationship Officer, Rocksauce Studios
As Chief Relationship Officer at Rocksauce Studios, my role covers multiple areas of startup growth including bootstrap marketing, client happiness, company culture and lead generation.
avatar for Q Manning

Q Manning

CEO, Rocksauce Studios
Q draws from his expertise in design, film making, and management, honed after 15 years as a leader in the technology industry. His purpose in founding Rocksauce Studios was to build a team of amazing designers who would make sure every project that comes from our doors is as beautiful... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Room 408-409 110 E 2nd St

3:30pm

Building A Startup Ecosystem from Zero
Four years ago we began with an idea and a vision – to transform Chile into the innovative and entrepreneurial hub of Latin America. No one associated Chile – long, narrow, towered over and sealed shut by the Andes mountains – with innovation and entrepreneurship. But we saw an opportunity to create something revolutionary. And so Start-Up Chile was born.
Leveraging the power of global entrepreneurs, and with support from the Chilean government, Start-Up Chile has literally knocked down barriers and has transformed Santiago into a vibrant and flourishing startup ecosystem. More than 13,000 startups have applied to Start-Up Chile and 900 have passed through the program. There have been highs and lows, chaos and brilliance, and we have learned A LOT. From a radical idea to a global community, we have gained invaluable experience and learning.
Start-Up Chile would be honored to tell its story and share its experience with the world.

View official listing on sxsw.com

Speakers
avatar for Devin Baptiste

Devin Baptiste

CEO, GroupRaise
Devin Baptiste is Founder/CEO at GroupRaise.com, a social fundraising platform that encourages millennials to use their social connections and hunger to change the world by eating out at local restaurants in 50+ cities across 46 states. Devin studied at the University of St. Thomas... Read More →
avatar for Samantha Snabes

Samantha Snabes

Catalyst, re:3D
Samantha is a Co:founder & Catalyst for re:3D, makers of one of the world's first affordable toilet-sized 3D printers. After a successful 2013 Kickstarter campaign and tenure in Start-up Chile as Generation 6's Hardest Working Social Entrepreneur, Samantha is now a digital nomad facilitating... Read More →
avatar for Sebastian Vidal

Sebastian Vidal

Exec Dir, Startup Chile
Executive Director of Start-Up Chile, with previous experience in Sales in different industries. As a member of the Start-Up Chile staff from the very beginning, Sebastian has seen more than 800 startups passed by the program and helped them during their acceleration process. Also... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon K 500 E 4th St

3:30pm

Digital Skins: A New Age of Fashion Manufacturing
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Seamless integration of new technologies into fashion that makes its wearer’s life better: it’s already happening. From 3D-printed and sound-responsive clothing, to washable batteries and smart textiles that generate power and capture physiological data to reveal emotional interactions, we’ll explore what’s next in advanced materials and wearable technology.
Moderated by Hayley Ard, Senior Editor – Consumer Lifestyle, Stylus, learn how designer Francis Bitonti and Manufacture NYC are pushing the boundaries for fashion manufacturing, and transforming the industry in the near future.
See samples of Bitonti's beautiful 3D-printed work and images of brand new materials. Presented by Decoded Fashion.

View official listing on sxsw.com

Speakers
avatar for Hayley Ard

Hayley Ard

Sr Editor - Consumer Lifestyle, Stylus.com
Hayley Ard is Senior Editor - Consumer Lifestyle at Stylus, a global innovation research and advisory firm. She develops macro trends that describe long-term patterns in global consumer behaviour. She also leads reporting on consumer lifestyle and technology trends.
avatar for Francis Bitonti

Francis Bitonti

Founder, Francis Bitonti Studio
Designer Francis Bitonti is ushering in a new manufacturing paradigm through his sui generis blend of computational design techniques and emerging manufacturing technologies. Blurring the lines between fashion and technology, Bitonti’s trademark process merges cutting edge digital... Read More →
AP

Amanda Parkes

Chief of Technology & Research, Manufacture NYC
Dr. Amanda Parkes is a fashion technologist and biomedia designer with over 10 years of experience in interaction design, wearable technology, and fashion innovation. She is the co-founder and Chief of Technology and Research at Manufacture NY, a new hybrid fashion incubator/factory/research... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Room 205 110 E 2nd St

3:30pm

Franchise: A Food Truck Evolution
These aren’t your typical food truckers— these are the pioneers of the food truck industry who have created brands that extend from food trucks into other offshoots. We will be exploring the role of the food truck in the evolution of these food brands and talk to each entrepreneur about their strategy/mindset when they started their food truck venture and THEN their evolved strategy as they looked to expand and scale into restaurants, grocery stores or food truck expansion. We want to tell the stories of how food culture has been shaped by the modern food truck.

View official listing on sxsw.com

Speakers
avatar for Natasha Case

Natasha Case

CEO, Coolhaus
Natasha Case founded Coolhaus in 2009 with Freya Estreller after she was working in architecture at Walt Disney Imagineering. They launched their architecturally-inspired, gourmet ice cream sandwich company from their barely drive-able postal van at the Coachella Music Festival to... Read More →
avatar for Dave Danhi

Dave Danhi

Founder, The Grilled Cheese Truck
Dave Danhi is the Chief Creative Officer, Founder and creative culinary management behind the Grilled Cheese Truck since 2009 at formation. Mr. Danhi has been engaged in the restaurant and food business for 30 years with his melts having appeared on numerous lists being named some... Read More →
avatar for Ross Resnick

Ross Resnick

Founder & Big Burrito, Roaming Hunger
Ross Resnick is the CEO of Roaming Hunger, a service that makes it easy for consumers to book the best food trucks for any event. Roaming Hunger also has an online resource/smartphone app that provides real-time tracking for more than 6,000 popular food trucks across the country... Read More →
avatar for Eric Silverstein

Eric Silverstein

Founder, The Peached Tortilla
Eric Silverstein is the founder and owner of The Peached Tortilla, a food truck concept turned brick and mortar. After four years roaming the streets of Austin, Peached Tortilla opened the doors to its brick and mortar location in December 2014. Peached Tortilla is known for its innovative... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Driskill Hotel Maximilian 604 Brazos St

3:30pm

From Siberia to Millions of Users
Deena Varshavskaya, Founder & CEO of Wanelo, is not a dude-in-a-sweatshirt. Instead, she’s a Siberian-born dropout who wears Ryan Gosling leggings and closed her first funding as a solo female founder after 40 rejections.
She started Wanelo after being frustrated with the traditional shopping experience. Using her personal savings, she worked on it for more than two years before launching in 2012.
Wanelo is a digital mall curated by millions of people to find and buy amazing products from over 350K stores around the world, and it has gained the retail industry’s attention for its high traffic and conversion rates.
Deena has been named twice by Goldman Sachs to its “100 Most Intriguing Entrepreneurs” list and recognized as an innovator by Fast Company, Forbes, Glamour, and Vanity Fair.
In this interview with #1 NYT bestselling author, Tim Ferriss, Deena discusses being a female founder and building for the long tail of commerce.

View official listing on sxsw.com

Speakers
avatar for Tim Ferriss

Tim Ferriss

Founder, 4 Hour Work Week
Timothy Ferriss has been listed as one of Fast Company’s “Most Innovative Business People”, Forbes Magazine’s “Names You Need to Know in 2011,” and is the 7th “most powerful” personality on Newsweek’s Digital 100 Power Index for 2012. He is an angel investor/advisor... Read More →
avatar for Deena Varshavskaya

Deena Varshavskaya

Founder & CEO, Wanelo
Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-lo,” from Want, Need, Love), a “mobile mall” curated by people that has caught widespread attention across the global retail industry. Varshavskaya, who grew up in the subzero climate of Siberia, moved to the U.S... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Salon 5-6 110 E 2nd St

3:30pm

Future Crimes From the Digital Underworld
Criminals are often the earliest--and most innovative--adopters of technology. They're already stealing identities, draining online bank-accounts and wiping out computer servers in the blink of an eye, but that's child's play compared to what's coming next. It's disturbingly easy to activate baby cam monitors to spy on families, pacemakers can be hacked to deliver a lethal jolt of electricity, and thieves are analyzing your social media in order to determine the best time for a home invasion. Meanwhile, 3D printers produce AK-47s, terrorists can download the recipe for the Ebola virus, and drug cartels are building their own drones.
From one of the world's leading authorities on global security, Future Crimes takes readers deep into the digital underground to illuminate the alarming ways criminals, corporations and even countries are using new and emerging technologies against you--and how this makes everyone more vulnerable than ever thought possible.

View official listing on sxsw.com

Speakers
avatar for Marc Goodman

Marc Goodman

Singularity University, Future Crimes Institute
Marc Goodman is the author of FUTURE CRIMES: Everything Is Connected, Everyone is Vulnerable and What We Can Do About it. FUTURE CRIMES is a New York Times, Wall Street Journal and USA Today best seller and was also selected by Amazon and Apple iBooks as a Best Book of the Month in... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Salon 4 110 E 2nd St

3:30pm

Girl Power(ed)
When it comes to women in tech, the question is not “can women have it all?”, the question is “can women do it all?” And the answer is “yes”. The conversation around women in technology has exploded in the past few years, especially with programs like Girls Who Code and STEM education initiatives, encouraging school age girls to code. Women working in this typically male-dominated field are carving their own paths, and thriving – it’s highly likely that the next big break in technology will come from a woman. Why is the time now? How is the female tech experience different? There are advantages to being the minority gender – from varied backgrounds (you don’t have to have a degree!) to being underestimated and over-delivering to having an innate ability to empathize. You’ll hear about the reality of female engineers who are successfully working at some of today’s hottest startups and get inspired to code.

View official listing on sxsw.com

Speakers
avatar for Tracy Chou

Tracy Chou

Engineer, Pinterest
Tracy is a backend software engineer at Pinterest, working on a mix of product, platform, and infrastructure projects. Before Pinterest, Tracy was one of the first engineers at Quora, and also spent time as a Rocket Scientist Intern at Rocket Fuel Inc., and a Software Development... Read More →
avatar for Joelle Emerson

Joelle Emerson

Founder/CEO, Paradigm
Joelle is the Founder and CEO of Paradigm, a strategy firm that helps innovative companies become more diverse and inclusive organizations. Before founding Paradigm Joelle was an employment lawyer working on sexual harassment and gender discrimination.
SG

Surabhi Gupta

Engineering Mgr, Airbnb
Surabhi is an engineering manager on the Discovery team at Airbnb, where she works on inspiring travel. Before Airbnb, she was a software engineer at Google where she worked on web search ranking and the Google Now team on predictive search. She holds a Masters degree in Computer... Read More →
avatar for Hui Li

Hui Li

R&D Lead, Airware
Hui researches robotics and aerial systems industry developments that will impact the future of drones at Airware. She received her Ph.D in Artificial Intelligence and M.S. in Aerospace Engineering both from MIT. In her spare time, she DJ’s and makes electronic music.


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Salon 1 110 E 2nd St

3:30pm

How Auto Technology Is Moving at A Furious Pace
In the past, adoption of new technologies in the automotive sector was a 5+ year development cycle. Safety, reliability and full system integration required years of development followed by at least two years of testing to ensure that the new technology was robust. As new electronic systems have become more reliable and can comprehend extreme operating conditions, software development systems have become more robust and new modular platforms have become the norm. Partially because the development environment for the integration of new technologies has become more mature and also because the automotive world has moved to platforms, the floodgates have opened to rolling out consumer facing technologies at a faster pace. In addition, overall systems are now able to communicate with each other in real time, opening a whole new area of growth. In this session, panel experts will discuss what new technologies they are developing that will become integrated and adopted in the very near future.

View official listing on sxsw.com

Speakers
GL

Guillermo Lagos

Innovation and Entrepreneurship Director, Egade
avatar for Hironori Miyauchi

Hironori Miyauchi

Business Producer, The Japan Research Institute, Limited
RR

Robin Reyes

Managing Partner, Mita Institute
GS

Gerardo Sordo

CEO & Founder, Brand Me


Saturday March 14, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon H 500 E 4th St

3:30pm

How Can Journalism, Civic Tech Hack Politics 2016?
What role will social media, mobile, data, play in 2016 and what impact will that have on civic engagement and campaigns? With the next election cycle already underway, how can journalists and technologists help people make informed decisions about candidates on both the local and national political stage. Presented by the Knight Foundation.

View official listing on sxsw.com

Speakers
avatar for Ruby Cramer

Ruby Cramer

Political Reporter, BuzzFeed
avatar for Seth Flaxman

Seth Flaxman

Exec Dir & Co-Founder, TurboVote
avatar for Emily Ramshaw

Emily Ramshaw

Editor, The Texas Tribune
Emily Ramshaw is editor of The Texas Tribune (www.texastribune.org), an Austin-based non-profit news organization that promotes civic engagement and discourse on public policy, politics and government. The Tribune’s vision is to serve the journalism community as a source of news... Read More →
AR

Andrew Rasiej

Co-Founder, Personal Democracy Media


Saturday March 14, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

3:30pm

How Can Mobile Advertising Not Suck
Mobile banner ads? If we bothered noticing them, we would hate them. Full screen interstitials, in-feed “native” ads and pre-rolls? Oh, good – the Web shrunken down so we can’t read it. Wasn’t mobile supposed to be different? Weren’t advertisers supposed to acknowledge and embrace the unique intimacy and portability of the medium? Wasn’t this supposed to be an opportunity to reboot digital advertising and save it from the invisible banners and performance-obsessed models of the desktop? When and how will mobile advertising be any good?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Tom Bick

Tom Bick

Sr Dir Mktg, Kraft Foods
I have had the great pleasure of working in this crazy business of marketing and advertising for over 20 years. I had a full head of hair when I started and now, not so much. But the main point is I've never had more fun going bald.
avatar for Jim Ensign

Jim Ensign

VP Global Digital Mktg, Papa John's International
As Vice President of Global Digital Marketing for Papa John’s International, Jim Ensign leads Digital Marketing and eCommerce strategy for over 4,500 restaurant locations in over 30 countries, positioning the company as the digital leader in its category as the first with over... Read More →
avatar for Zoe Levine

Zoe Levine

Sr Mgr/Digital Mktg, The Coca-Cola Company
SS

Shelby Saville

EVP Managing Dir, Spark Communications
SS

Shelby Savillle

EVP Managing Dir, Spark Communications


Saturday March 14, 2015 3:30pm - 4:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

3:30pm

Humans vs Machines: A Cognitive Revolution
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
By the end of 2015 not all of our colleagues will be human and that will be the norm. The relationship between man and machine will no longer be the domain of sci-fi movies but a part of everyday life at work.
It's a revolution to be embraced, not feared but history shows we have always feared for our jobs. The "humans vs machines" freak-out goes back to the Industrial Revolution — when 90% of U.S. workers were farmers — even though emerging technology in the 1800s enabled laborious jobs to be more efficient. Now, only 1% of the US are farmers – and those advancements have contributed to an interconnected, global economy.
Today, the Cognitive Revolution and widespread application of artificial intelligence is inevitable. IPsoft's CEO Chetan Dube will discuss how true AI will impact humanity, healthcare and finance—unleashing the potential of human creativity while redefining roles, accepting our byte-based brethren, and transforming the very nature of what it means to be human.

View official listing on sxsw.com

Speakers
avatar for Chetan Dube

Chetan Dube

CEO, IPsoft
Chetan Dube has served as the President and CEO of IPsoft since its inception in 1998. During his tenure, he has led the company to create a radical shift in the way IT is managed. Prior to joining IPsoft, Chetan served as an Assistant Professor at New York University, where his research... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Room 211-212 110 E 2nd St

3:30pm

Know Your Kryptonite: Crisis In Your Metropolis
Superman knew his enemy, but do you? From "pink slime" to "boogergate," brand reputation issues and crises are increasingly sparked online. But why? What are the social, psychological and human behavioral factors that fuel this phenomenon? And what can companies do to defend the brands they have spent years building?
This interactive session, fueled by the trial-by-fire crisis training expertise of Weber Shandwick’s David Krejci and Lauren Melcher, will explore research and takeaways from current events and real brand crises that can apply to organizations in all industries. Attendees will learn advanced techniques for managing brand reputation, mitigating crises and approaching known-weaknesses with deference like the Man of Steel himself.

View official listing on sxsw.com

Speakers
avatar for David Krejci

David Krejci

EVP/Digital Communications, Weber Shandwick
David Krejci has 20 years of public relations experience; 16 at Weber Shandwick in Minneapolis. David’s client work focuses on social media strategies, policies and engagement, crisis and issues management, and social community organizing, primarily in the B2B and government arenas... Read More →
avatar for Lauren Melcher

Lauren Melcher

Firebell Prod Mgr & Sr Digital Mgr, Weber Shandwick
Lauren is a digital strategist and social crisis preparedness lead for Weber Shandwick, based in Minneapolis. She is the global product manager for firebell, the agency’s proprietary multimedia crisis simulator, and has produced 30+ crisis readiness simulations for dozens of international... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 1 208 Barton Springs Rd

3:30pm

LA and The Innovation Economy
This talk will focus on how Mayor Garcetti continues to drive a smarter, more connected, more livable and safer city. Los Angeles is also focused on bridging the digital divide to benefit its diverse population and foster community.
Mayor Garcetti is well known for his tech affinity, for his leadership on open data and civic innovation. While LA is famous for being the epicenter of entertainment, the city has nearly as many tech jobs as creative jobs. In addition, sectors such as tech, manufacturing and aerospace have long been innovation pioneers. Mayor Garcetti will explore these provocative issues and more with special guest, Sophia Amoruso.

View official listing on sxsw.com

Speakers
avatar for Sophia Amoruso

Sophia Amoruso

Founder & Executive Chairman, Nasty Gal
As the founder and owner of Nasty Gal, the fastest-growing online retailer in the country, Sophia Amoruso is the creative visionary, modern-day entrepreneur and fashion doyenne who has forged an unprecedented path in building a modern brand. Named by Forbes as “Fashion’s New Phenom... Read More →
avatar for Troy Carter

Troy Carter

CEO/Founder, Atom Factory
Troy Carter is an artist manager and the CEO and founder of Atom Factory, a multidimensional management company. His expanding roster of musical innovators includes Lady Gaga, John Legend, Mindless Behavior, Greyson Chance, and Priyanka Chopra. As a brand and corporate strategist... Read More →
avatar for Eric Garcetti

Eric Garcetti

Los Angeles Mayor, City of Los Angeles
Eric Garcetti is the 42nd Mayor of Los Angeles. His "back to basics" agenda is focused on job creation and solving everyday problems for L.A. residents.


Saturday March 14, 2015 3:30pm - 4:30pm
ACC Ballroom A Austin Convention Center

3:30pm

Legend of the Black Techie: The New Moses
Men fill 80% of the technical positions at the leading tech companies and only 1% of engineers at major tech companies are Black, 3% for Hispanics. Silicon Valley clearly has a diversity problem.
Are you a techie who also happens to be a person of color? Do you feel pressure to get more of people of color hired? Find yourself having to act as the sole "Ambassador of Blackness", championing civil rights at your place of work? As major tech companies seek to change their dismal multicultural staffing demographics, what can or should we be doing in the meanwhile to help from the inside out?

View official listing on sxsw.com

Speakers
avatar for Tynicka Battle

Tynicka Battle

Founder, Tynicka Battle Digital
Tynicka Battle is a leading creative strategist in digital media. Her breakthrough campaigns for clients such as Lady Gaga set the bar for industry success. She is the founder of Tynicka Battle Digital, a digital marketing group based in Princeton, NJ. Tynicka's clients range from... Read More →
avatar for Lynne d Johnson

Lynne d Johnson

Tech Evangelist + Digital Engagement Strategist, LdJ Communications
Lynne d Johnson is an astute digital and social media strategist who has led cross-functional teams to develop creative consumer content and community experiences for popular media brands like Vibe, Spin, and Fast Company.
avatar for Billy Johnson Jr

Billy Johnson Jr

Sr Editor, Yahoo
Billy Johnson, Jr., a senior editor for Yahoo! Music, has been covering hip-hop, R&B and pop music for more than 20 years and has interviewed the likes of Beyoncé, Janet Jackson, Quincy Jones, Kanye West, Eminem and Mary J. Blige. He began his trek at Yahoo in 2001. His work has... Read More →
avatar for Karine Travieso

Karine Travieso

VP, Mktg & Prom, Turner Broadcasting
Karine currently serves as Vice President of Digital Marketing and Sales for the Emerging Consumer division of Turner Broadcasting. Her roles is to set digital marketing strategies for advertisers across all Turner Entertainment properties including: Adult Swim, Cartoon Network and... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
ACC Ballroom E Austin Convention Center

3:30pm

Marketing in the Era of Engagement Meet Up
Marketing has changed more in the last 10 years than in the previous 100 years. Where branding and TV commercials were once the king of marketing priorities, marketers today need to take control of engaging customers in a unified way across a growing number of channels. Come network with other marketers and find out how they’re tackling the challenge of engagement in a noisy, digital world. Presented by Marketo.

View official listing on sxsw.com

Speakers
avatar for Matt Zilli

Matt Zilli

Dir, Prod Mktg, Marketo


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Room 508 110 E 2nd St

3:30pm

NASA’s Giant Step in Social Media
NASA is a widely followed star of the social media universe. But even with that fame, it recognizes it has to continue to grow and evolve its social media to improve awareness and engagement.
NASA is now building “social colonies.” Their efforts and discoveries using this radical new approach could change the way businesses use social media, and marketers can start taking advantage of it today.
Join our hour long session to learn about NASA’s new “social discoveries” and how you can work them into your business’ social marketing.

View official listing on sxsw.com

Speakers
avatar for Rodney Mason

Rodney Mason

GVP Mktg, Parago Inc
One of the most followed marketers on Twitter.
avatar for Veronica McGregor

Veronica McGregor

News & Social Media Mgr, NASA Jet Propulsion Laboratory
Veronica McGregor tweets to millions of people each day while channeling her inner robot. She manages the award-winning news and social media operations at NASA’s Jet Propulsion Laboratory, overseeing accounts and campaigns across YouTube, Twitter, Facebook, Ustream, Google+ and... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Salon 7 110 E 2nd St

3:30pm

Ocean Exploration: Illuminating the Unknown
Less than 5% of the world's oceans have been explored at depth. In other words, 95% of the ocean remains unseen by human eyes. Only three people have ever journeyed to the deepest known point of the ocean (the Mariana Trench), while 500 have traveled into space. We know more about the dark side of the moon than we do about our oceans, the lifeblood of our planet, and we have better maps of the surface of Mars that we do of the ocean floor. Why is this? Could the oceans hold the key to unknown energy alternatives, medical treatments, or food sources? Come listen to Paul Bunje describe how this indispensable natural resource could be the key to humanity’s survival.

View official listing on sxsw.com

Speakers
avatar for Paul Bunje

Paul Bunje

Sr Dir of Oceans, XPRIZE
Dr. Bunje is the Senior Director, Oceans, at XPRIZE, bringing his unique ability to bridge the gap between science and society to the XPRIZE Oceans Initiative and leading the identification of solutions to the challenges facing our world’s oceans.


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Salon 3 110 E 2nd St

3:30pm

Tech & Purpose...With a Dung Beetle, Prof, & Rabbi
A dung beetle, public health professor, and rabbi walk into a bar… and start talking about technology and purpose in life. Join Vic Strecher (professor and graphic novelist!) and Laura Baum (a rabbi!) to talk about the apps and other tech they use to help people find a reason to live.
Modern life makes little room for meaning and purpose. Can we create our own purpose? Can we use modern technology to find and monitor our purpose? Can we use science to study the effects? People with a strong purpose in life are at lower risk of heart attack, stroke, Alzheimers Disease, depression, obesity, and sleepless nights. They do better in substance abuse recovery and have better sex!
Vic and Laura take us on a journey through philosophy, psychology, epidemiology, and even Egyptology, where you’ll be introduced to a six-legged superhero with a unique relationship to a ball of excrement.

View official listing on sxsw.com

Speakers
avatar for Laura Baum

Laura Baum

Rabbi & COO, OurJewishCommunity.org
Laura Baum is an accomplished innovator, speaker, and writer. Nationally renowned for her use of social media in engaging an online community, Laura is invited to speak at conferences from Jerusalem to Las Vegas. As the chief creative force, chief strategic thinker, chief doer (and... Read More →
avatar for Vic Strecher

Vic Strecher

Professor, University of Michigan
Vic Strecher is Professor and Director for Innovation and Social Entrepreneurship at the University of Michigan School of Public Health. In 1995, he founded the University of Michigan’s Center for Health Communications Research, a collaborative research-focused organization of health... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
JW Marriott Room 201-202 110 E 2nd St

3:30pm

Watch What Happens Next: a World of Wearables
Join today’s leading brands and innovators shaping the future of wearable mobile experiences to connect with customers in ways never possible before. Panelists will discuss the latest trends and initiatives shaping the future of an already rapidly growing ecosystem of wearables and mobile services, shedding light on today’s successful strategies and demystifying the challenges and opportunities to navigate the course ahead.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
avatar for Julie Ask

Julie Ask

VP Principal Analyst, Forrester Research
avatar for Asif Khan

Asif Khan

Founder and President, Location Based Marketing Association
avatar for Richard Ting

Richard Ting

Global Chief Experience Officer, R/GA
As EVP, Global Chief Experience Officer, Richard guides and leads R/GA’s Global Experience Design (XD) team to help strengthen and bolster R/GA’s portfolio of capabilities (mobile, social, commerce, prototyping, experiential, data visualization, and Internet of Things). The XD... Read More →
avatar for Scott Townsend

Scott Townsend

Dir of Agency Programs, Urban Airship
Scott is currently the director of agency programs as Urban Airship where he is responsible for helping agencies move faster and make more money in mobile. He has held positions at Google and Accenture, Nike+ Accelerator powered by TechStars and is a founding board member of Tech... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

3:30pm

What It Really Takes to Win in Business
To win in business, you need to fight. Catch two business heavyweights in a no-holds-barred Q&A session featuring legendary business leader and former GE CEO Jack Welch and rogue entrepreneur and venture capitalist Gary Vaynerchuk.
Learn to do battle in today’s ever-evolving business landscape: Each with his own take-no-prisoners approach, Jack and Gary will tell you how to level up, whether you’re launching a new venture, trying to scale an existing company, seeking to decimate your competitors, or want to break barriers and reject the status quo in your own career.
Get your toughest questions ready for two wayfarers known for ditching the script in everything they’ve done.
Moderated by business leader Suzy Welch (and co-author with Jack of "The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career"), #JackAndGary will field questions from the audience, as well as from their millions-strong fan communities across social media.

View official listing on sxsw.com

Speakers
avatar for Gary Vaynerchuk

Gary Vaynerchuk

CEO, VaynerMedia
Gary Vaynerchuk is a three-time New York Times bestselling author, storytelling entrepreneur, and self-trained social media expert. As CEO of VaynerMedia, a new breed of digital agency that helps Fortune 500 companies tell their stories using social media, Gary is recognized internationally... Read More →
avatar for Jack Welch

Jack Welch

Exec Chairman, The Jack Welch Management Institute
Legendary management expert, businessman and best-selling author Jack Welch has established himself as the one of the nation’s most successful and respected business leaders of our generation. Since retiring from the General Electric Company, Jack has focused his efforts on sharing... Read More →
avatar for Suzy Welch

Suzy Welch

Author, The Jack Welch Management Institute
Best-selling author, popular television commentator and noted business journalist Suzy Welch is the author of the New York Times bestseller 10-10-10: A Life Transforming Idea. The book, which presents a powerful decision-making strategy for success at work and in parenting, love and... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
ACC Exhibit Hall 5 Austin Convention Center

3:30pm

Why Ireland Is Cranking Out Great Tech Companies
Ireland, the comeback kid. Fresh from a recovered financial and banking crisis, a look at why Ireland's indigenous tech scene is spitting out some of the most interesting tech companies in the world and why the ecosystem is great for entrepreneurs. Many people are unfamiliar with the technologies originating from Ireland. Ireland has one of the highest per capita female founder based tech company statistics in the world. Hear from a panel of entrepreneurs on building startups with for US market from a small country in Europe. The diversity, talent and creativity of the start up scene in Ireland is why multinationals from around the world are flocking to HQ there – and no it is not the tax breaks!
Presented by Enterprise Ireland.

View official listing on sxsw.com

Speakers
SB

Simone Boswell

SVP Internet/Media/Ent Portfolio, Enterprise Ireland
avatar for Mike Butcher

Mike Butcher

European Editor, TechCrunch
Mike Butcher is the European Editor of TechCrunch, co-founder of the TechHub network and advisor to the Mayor of London on digital. A former grunge rock drummer, Mike has since written for newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph... Read More →
avatar for Patrick Leddy

Patrick Leddy

CEO, Pulsate
Hi there! It's Nice to Meet You.
avatar for Joe Mitchell

Joe Mitchell

CEO, Tapastreet
CEO and Co-founder of Content Discovery Platform Tapastreet Ltd, speaker at SXSW 2015. Tapastreet is a social media content discovery Saas platform that enables customers to find and distribute useful, relevant social media for their apps, websites and more.
avatar for Brendan O'Driscoll

Brendan O'Driscoll

CEO, Soundwave Analytics Ltd
avatar for Julie Sinnamon

Julie Sinnamon

CEO, Enterprise Ireland
Julie Sinnamon is CEO of Enterprise Ireland, a position she has held in November 2013.


Saturday March 14, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Room 400-402 500 E 4th St

3:30pm

Zero Day: What Will Be The Weapons Of World War 3?
America’s military fought insurgents and terrorists for more than a decade yet tensions between the world’s great powers now make an unthinkable global conflict a real consideration. Take a tour of the high- and low-tech weapons of the next world war with renowned futurist and strategist Peter W. Singer and former Wall Street Journal reporter and defense analyst August Cole. Moderated by Dave Anthony, the acclaimed director of the best-selling Call of Duty games, the discussion will explore the wartime role of Silicon Valley startups, Americans as 21st Century insurgents, how a junkyard hot-rod mindset can save the Air Force and Navy from defeat, the art of zero-gravity combat and the critical role cyber warriors in and out of uniform will play in the next world war’s decisive battles. With unique perspectives informed by the highest levels of defense policy, journalism and entertainment, the panel will go inside the battlefield tech of tomorrow.

View official listing on sxsw.com

Speakers
avatar for Dave Anthony

Dave Anthony

Dir, writer, producer, Prisoner Six Productions
Dave Anthony (born June 19th, 1973) is an English writer, director and producer, best known for his pioneering work on the blockbuster Call of Duty video game franchise. Dave moved to Los Angeles in 2004 to produce Call of Duty games on the Sony Playstation and Microsoft Xbox consoles... Read More →
avatar for August Cole

August Cole

Writer & Analyst & Consultant, Atlantic Council
August Cole is a writer, analyst and consultant specializing in national security issues. He is a writer-in-residence at Avascent, an independent strategy and management consulting firm focused on the defense and aerospace sectors. He is also an Adjunct Fellow at the American Security... Read More →


Saturday March 14, 2015 3:30pm - 4:30pm
ACC Room 12AB Austin Convention Center

3:30pm

PixelPerfect: Strategies for Overcoming Perfection
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Pencil, Pen, Paper.
Many designers are perfectionists, who try to make their designs “pixel perfect” before showing it to anyone. They understand that design is in the details, but they get lost in the littlest pixel imaginable. They take days or weeks before showing their latest work to their Product Manager.
The preoccupation of being a perfect designer and coworker can leave them angry, overwhelmed, and depressed. Plus, perfectionism can lead to procrastination. The designer must think and re-think a potential idea over and over before producing any work. In their mind, the idea must be perfect before the execution can begin.
In this workshop, designers will learn from a recovering perfectionist and teacher on how to manage their inner perfectionist. J. Schuh and Brian Sullivan will explain five strategies for dealing with perfectionists for other team members. Lastly, perfectionists will have proven ways to help them achieve a better work-life balance.

View official listing on sxsw.com

Speakers
avatar for J Schuh

J Schuh

Creative Dir, Toons-n-Design
J. Schuh is the author of BRILLIANCE: Understanding the Creative Mind. He has taught for 15 years as an adjunct professor at Collin College, Texas A&M Commerce and SMU in Dallas, TX. He is an award winning animator, cartoonist, designer, illustrator and producer.
avatar for Brian Sullivan

Brian Sullivan

Dir, Usability Testing & User Research, Tonic 3
Brian Sullivan is the Usability Principal at the Sabre Human Factors Center. Brian is actively involved in the design and usability community--Founder of Big Design Conference, Chair of World Usability Day (2007-12), and President of DFW-UPA (2006-11). You can find Brian speaking... Read More →


Saturday March 14, 2015 3:30pm - 6:00pm
JW Marriott Room 310-311 110 E 2nd St

3:30pm

The Future of Work: OfficeADD, Focus, GTD, Nirvana
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Product or marketing or project person
What to Bring:
Laptop
Work isn't working. But it's also going mobile, social, software-only, 24/7 and more.
This is a two and a half hour long workshop on the changing ways people get things done in high-productivity teams, and the evolving problems of old-school vs. new-school workstyles. Overcome "office ADD", achieve focus, Get Things Done, and enter nirvana.
We'll lay out the tips and tricks of people and teams that get 10x productivity -- who is on those teams, how do they work, what tools do they use, what resources do they draw on.
Tap into $10/hr iOS hackers, run a complex project in 1 hour per day, get your team to Email Zero not just inbox zero, and more. We will talk about how to organize and drive projects forward the new way -- including the hiring/staffing all the way to go live. It's how to build product, launch a commercial blog, organize a complex coworking space or virtually any job you have. With you in the drivers seat, the people around you and freelancers/others as support, and SHIPPING as your output. Plus you get a free ebook - Ship While You Sleep.

View official listing on sxsw.com

Speakers
avatar for Amol Sarva

Amol Sarva

CEO, Knotable
avatar for Edward Shenderovich

Edward Shenderovich

Partner, Kite Ventures


Saturday March 14, 2015 3:30pm - 6:00pm
JW Marriott Salon G 110 E 2nd St

4:00pm

Hey Cord Cutters: Maybe TV Can't Be Everywhere
Cord-cutters like to talk about being free of the constraints of cable bundles, but the trend is that bandwidth deals could turn into bundles themselves. The Internet literally can’t handle the amount of TV we watch. The idea behind “TV everywhere”, where television broadcasters provide viewers with access to online content via live or on-demand, may be impossible with our current infrastructure.
Join Joe Marchese, trustee of the Paley Center for Media, and CEO of ad tech firm, true[X], as he explores the technical, financial and cultural changes necessary to make "TV Everywhere" a reality.

View official listing on sxsw.com

Speakers
avatar for Joshua Rangsikitpho

Joshua Rangsikitpho

Chief Technology Officer, true[X] media


Saturday March 14, 2015 4:00pm - 4:15pm
ACC Ballroom B Austin Convention Center

5:00pm

Smart Yet Illiterate: Hacking Health Literacy
A savvy, MBA professional owns a vintage ’69 Dodge Charger. One day while driving, he hears a clunk. His clunk becomes a clank and he takes it to the shop. He has no idea what the mechanic is talking about upon diagnosis.
Well-educated, high income patients walk in to physician’s offices each day and have no idea what the doc is talking about upon diagnosis. Throw in that the majority of Americans are reading at a 7th grade level and, well, we have a problem. As patient-centric healthcare takes center stage in today’s post-ACA world, “health literacy” is fast becoming the next, hot buzzword. But what exactly does this mean? Who is health literate or illiterate? And ultimately, how can we use technology to drive change?
Using the iconic ‘69 Dodge Charger as a metaphor, this presentation will educate the audience on health literacy, show examples of technology helping health illiteracy and offer actionable ideas for improving health literacy through the digital sphere.

View official listing on sxsw.com

Speakers
avatar for Christina Mullen

Christina Mullen

Dir, Strategy & Innovation, Cadient A Cognizant Co
As Director of Commercial Strategy & Innovation, Christina drives strategic best practices and leads the development of innovative “big ideas” across the digital, mobile, and social marketing environment. With more than 20 years of experience in traditional and digital marketing... Read More →


Saturday March 14, 2015 5:00pm - 5:15pm
ACC Ballroom C Austin Convention Center

5:00pm

Competitive Advantage: Mental Health in Athletics

Speakers
avatar for Patrick Baillie

Patrick Baillie

Sport & Forensic Psychologist, Patrick Baillie
Dr. Patrick Baillie is a forensic psychologist and lawyer based in Calgary, Alberta. Since 1995, he has been the Consulting Psychologist with Calgary Police Services, providing crisis intervention services for police officers and their families, and assisting in negotiations and stand-offs... Read More →
avatar for Doug Hankes

Doug Hankes

Director, Student Counseling Services; Sport Psychologist, Auburn University
Doug completed his Ph.D. in Counseling Psychology from the University of North Texas in 1996. He is a licensed psychologist in Alabama and Tennessee. Doug returned to his alma mater in 1998 after working at the University of Tennessee. He holds graduate faculty status in the Department... Read More →
avatar for Nicki Moore

Nicki Moore

Sr Assoc Athletics Dir, University of Oklahoma
avatar for Mary Wilfert

Mary Wilfert

Assoc Dir, NCAA
Mary Wilfert is an associate director in NCAA Sport Science Institute. Since 1999, she has administered the NCAA drug-education and drug-testing programs and worked to promote policies and develop resources for student-athlete healthy life choices. She serves as primary liaison to... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

5:00pm

Making a Maker City

Speakers
avatar for Dale Dougherty

Dale Dougherty

CEO, Maker Media
Dale Dougherty is the founder and Executive Chairman of Maker Media, Inc. which launched Make: magazine in 2005, and Maker Faire, which held it’s first event in the San Francisco Bay Area in 2006. Dale’s vision and mission continue to be the guiding force for the family of brands... Read More →
avatar for Travis Good

Travis Good

Contributing Author, Maker Media
Currently I'm focusing on the transformative potential of the maker movement in libraries, science museums, schools, and civic government. In his quest to understand trends, he has visited 28 incubators, 65 makerspaces, and three fab labs while also chairing a start-up incubator and... Read More →
avatar for Peter Hirshberg

Peter Hirshberg

CEO, The Re:imagine Group
Peter Hirshberg is chairman of Re:Imagine Group, where he shapes strategies at the confluence of people, places, brands, and cities, including initiatives in San Francisco, Singapore, New York and London. And expert on enterprise innovation, change management and digital strategy... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
Long Center West Pincer Lounge 701 W Riverside Dr

5:00pm

The Rise of Mobile eSports

Speakers
CC

Casey Chafkin

Co-founder/CEO, Skillz
avatar for Bo Daly

Bo Daly

Co-founder/CEO, Super Evil Megacorp
AP

Andrew Paradise

CEO & Founder, Skillz
MV

Mike Vorhaus

Pres, Magid Advisors


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 4 208 Barton Springs Rd

5:00pm

A Clickable Feast: Pursuing The Modern Music Video
This session will discuss the creative and technical journey that led Matt Yoka to make the interactive music video for Ty Segall's Manipulator. More specifically -- how his reluctance to use interactive media actually resulted in a wildly clickable feast.
The internet is home to a movement striving to create more engaging media. With Manipulator, Yoka pushed that movement to an utter psychedelic freakout. Every object in the music video is clickable and as the user digs deeper, the imagery becomes more hallucinatory. Rolling Stone wrote that it's “a cross between a Salvador Dalí painting and a Terry Gilliam animation from Monty Python... the possibilities are endless.”
With quadrillions of variations, this interactivity is a delirious way to experience music. Speaking about living at the intersection of film, music, and interactivity, this talk will focus on technology’s potential to elevate artistic expression and the eternal desire to create stronger connections between audience and content.

View official listing on sxsw.com

Speakers
avatar for Simon Wiscombe

Simon Wiscombe

Interactive Media Designer, Matt Yoka Media
avatar for Matt Yoka

Matt Yoka

Dir/Producer, Matt Yoka Media
Matt Yoka is a Los Angeles-based filmmaker and frequent collaborator with Ty Segall. He was a Collaborative Fellow at UnionDocs, and in 2014 graduated USC's Annenberg School of Journalism's Masters program, where he received a Pulitzer scholarship. In between, he has produced work... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
ACC Room 12AB Austin Convention Center

5:00pm

America Meet World: How Global Satirists See Us
As the 2016 US presidential elections approach, the media is already buzzing with bets. (Is Hillary really running?) And naturally the world is watching, as US politics not only impact global economies, but also the horse show of US presidential elections is frankly the best show in town. (Could we make up “binders full of women”?)
To share unique, funny and eye-opening perspectives, we’re bringing together some of the best global satirists to reflect on American politics. Joined by Saman Arbabi, producer of the most popular satirical television shows in Iran; Anuvab Pal, author, playwright and India’s smartest comic according to the New York Times; David Kibuuka, international correspondent for South Africa’s Emmy-nominated political satire show LNN, and moderated by Trina DasGupta, founder of the first global comedy platform, America Meet World, this session will explore political satire around the globe and (with no shortage of humor) reflect upon how the world sees us.

View official listing on sxsw.com

Speakers
SA

Saman Arbabi

Exec Producer, Voice of America
Saman Arbabi is an Iranian-American award winning international journalist and Creator & Executive Producer of Iran's most popular satirical television shows Parazit and OnTen. Parazit has been called the "Daily Show of Iran" and is one of the most popular (and most controversial... Read More →
avatar for Trina DasGupta

Trina DasGupta

CEO & Founder, Single Palm Tree Productions
Trina DasGupta is the CEO/Founder of Single Palm Tree Productions (SPT), a media company dedicated to leveraging entertainment to help build global understanding. SPT’s primary project is AmericaMeetWorld.com, the world’s first global comedy platform. A producer, writer and interdisciplinary... Read More →
DK

David Kibuuka

Professional Comedian, Actor, Late Night News with Loyiso
David's family fled the tyrannical rule of dictator Idi Amin in his native Uganda and settled in rural South Africa. Since then David Kibuuka has gone on to become one of the most prolific comedians South Africa has ever seen, being featured regularly on television, films and all... Read More →
avatar for Anuvab Pal

Anuvab Pal

Comedian, Writer, Home Grown Comedy (Management)
Anuvab is a world renowned stand-up comedian, screenwriter and playwright from Mumbai, India. He co-wrote the highest grossing Indian English language comedy of all time, Loins of Punjab Presents, and his book, The President is Coming, was made into India’s first mockumentary film... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
ACC Room 9ABC Austin Convention Center

5:00pm

Brand Sponsorships For Startups
Join the Director of Partnerships at USA Network, the Director of OMD's Ignition Factory, and the Founder of Recess for a lively panel discussion on how brands partner with start-ups and new tech companies to drive results for the brands and help fuel the start-ups growth. Moderated by Fred Schonenberg, Founder of Venture Fuel which specializes in matching brands with start-ups and new technology companies.
Presented by Venture Fuel

View official listing on sxsw.com

Speakers
avatar for Jodi Arden

Jodi Arden

Dir Brand Mktg & Prom, USA Network
Jodi is responsible for developing and executing cutting edge consumer promotions and strategic partnerships to help drive tune-in and buzz for USA Network's arsenal of original programming.
avatar for Gregory Castronuovo

Gregory Castronuovo

Pres West, OMD
Greg is President, OMD West with offices in Los Angeles, San Francisco and Seattle. He is responsible for global and U.S. based clientele while also overseeing all operations, strategic planning and business development. Over his 27 year career, Greg has worked for IPG, NBC, FOX... Read More →
avatar for Chris Denson

Chris Denson

Director, OMD/Ignition Factory
Chris Denson's career has spanned marketing, media, technology integration and product innovation. He is currently the Director of Omnicom Media Group's Ignition Factory, one of the key groups responsible for innovation across media, technology, and marketing for OMD clients. He most... Read More →
avatar for Fred Schonenberg

Fred Schonenberg

Founder, Venture Fuel
Fred Schonenberg is President and Founder of Venture Fuel. He has over 15 years of high growth media sales experience, introducing new media formats and first-to-market products to the ad marketplace.
JS

Jack Shannon

Co-Founder, Recess
Jack Shannon is the Co-founder of RECESS, a millennial media company comprised of a nationwide campus tour, mobile platform and college advertising network that partners with brands to co-create content and experiences to authentically reach college millennials at scale. The RECESS... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

5:00pm

Building An Empire of Data for Retail
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In a world of always connected customer footprints, and technologies that range from wifi to bluetooth, data is being collected from every touchpoint. How are retailers making sense of all this data? And what technologies are they using to track and analyse it?
In this talk, you will learn how to use data strategically to increase online and offline conversion. Ryan will navigate the various data types, metrics and use cases driving retail decisions both today and tomorrow. Presented by Decoded Fashion.

View official listing on sxsw.com

Speakers
RC

Ryan Craver

SVP, Strategy & Growth, Lamour
Ryan’s natural fascination with the intersection of retail and technology has led to a career of inspiring and leading retailers to be on the forefront of the evolving "connected retail" environment. He enjoys changing consumer dynamics and defining how retail organizations can... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
JW Marriott Room 205 110 E 2nd St

5:00pm

Confident Women: Ditch the Bitch Stigma
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Do you ever shrink from speaking up because you don't want to be thought of as a bitch? Have you ever worried about the stigma against women being 'bossy' or 'overbearing'? Many women struggle with being assertive because of these concerns which can prevent both personal and professional growth. Rather than avoiding confrontation, learn how to stay true to yourself, while amplifying your power.
Through dynamic storytelling & unconventional problem solving methods, you'll gain techniques to develop a self assured presence which will improve your verbal & non-verbal communication, no matter what the topic is. Building authentic confidence and making your communication style work to your best advantage are crucial to your success.

View official listing on sxsw.com

Speakers
avatar for Kali Williams

Kali Williams

Founder & CEO, Erotication
Kali Williams is an entrepreneurial speaker, educator, and famous former Dominatrix. She picked up a dragon tail whip 15 years ago, and has been helping women claim their confidence ever since. A gifted storyteller, she has spoken more than 150 times at places like Harvard, Stanford... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
JW Marriott Room 407 110 E 2nd St