Loading…
This event has ended. Create your own event → Check it out
This event has ended. Create your own
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


View analytic

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Friday, March 13
 

TBA

GeistSXSW - Day One

Come one, come all, bring a guest, and hang loose. This is going to be epic!

More info

TBA

The Sailor Jerry House - Day Three
Live music TBD
Food trucks, tattoos, Bloody Mary Bar 

More info 


8:00am

Tech Breakfast & Coffee
Want to slow down that morning rush? Stop by the Vault for a cup of pour over coffee and chat about what you’ve seen and what you’re looking forward to at this year’s festival.

View official listing on sxsw.com

Friday March 13, 2015 8:00am - 9:00am
Capital One 6th & Congress 106 E 6th St

8:00am

The Regulars SXSW Kick-off Meetup
Start SXSW right with hot coffee, vibrant conversation, and a lake view. Our community weekly mixes entrepreneurs, artists, technologists, pranksters, and teachers for benevolent conspiracy. Come on down. Share what you're looking forward to at the conference, and get the inside track from Austin locals. We look forward to meeting you and helping you out. Bring it.

More Info 

Friday March 13, 2015 8:00am - 10:30am
Mozart's Coffee 3825 Lake Austin Blvd, Austin, TX 78703

8:30am

Execs, Start-Ups or Change Agents: Who Will Determine the #NewWayToWork? Brought to you By Social Media Today
Breakfast and discussion about how people and technology are transforming businesses. Join us as we discuss the new way to work. Request your invitation here: http://bit.ly/SMTSXSW

View official listing on sxsw.com

Friday March 13, 2015 8:30am - 10:30am
The W 200 Lavaca St

9:00am

Kathy Russell

Mariana Records Unofficial SXSW Chili Beats Party 2015



9:00am

Community Records & Inflated Records Showcase
Free, No RSVP required

Community Records (New Orleans) & Inflated Records (New York) have been collaborating on projects this past year, so getting together for a show during sxsw seemed like an obvious idea. Hope to see you, bring a friend.

Featuring
Ava Luna
Caddywhompus
Native America
Leapling
Donovan Wolfington
Baked
Pile
All People
Woozy
Paperhaus
Pope

More Info


Friday March 13, 2015 9:00am - 9:30am
The Liberty Bar 1618 1/2 E 6th St, Austin, TX

9:00am

9:00am

9:00am

A Brunch of Joggers

Join us at 9:00 AM for a guided jog through the city, followed by brunch at 10 AM. The Outdoor Voices shop and lawn will be open for browsing and frolicking, and will be stocked to the brim with SXSW vitals.

The first 150 RSVP Attendees will receive a custom Outdoor Voices tote filled with the necessaries for South-By survival.

More info 



Friday March 13, 2015 9:00am - 12:00pm
Outdoor Voices 606 Blanco Street, Austin, Texas 78703

9:00am

SocialChorus Survival Suite

The struggle is real. While we love all the great brands, amazing speakers, cool music and innovative tech — you need a place to refresh and recharge for the long weekend. SocialChorus is here to help! We’ll be camped out at our #SurvivalSuite across from the Convention Center. At the #SurvivalSuite, we’ll have meeting spaces, charging stations, opportunities to meet with social media experts, and even a panel of employee advocacy experts — you know, so you can tell your boss you learned something.

Join us and get your four R’s:

  • Re-engage: Drop by for our Surviving Social Media Panel and Networking Event, featuring top brands and social experts!

  • Reconnect: Lounge space and meeting tables, to network with peers and top social experts

  • Recharge: Device charging, water, snacks, and other survival essentials

  • Recover: Breakfast, coffee, appetizers



9:00am

Spredfast Social Suite - Day One

This is not a public event - you must have a Spredfast invitation to attend.

Come take a break from SXSW to relax and recharge at the Social Suite hosted by Spredfast. By registering, you will have access to our wi-fi enabled lounge, food and drinks, shuttle service to the Convention Center, networking with other SXSW attendees and the Spredfast team, and product demos.

  • Shuttle Service: Skip the crowds. Get to the Austin Convention Center directly from Social Suite, 9a-6p daily.
  • Wi-Fi enabled lounge: Wi-Fi? Check. Chargers for every device imaginable? Check. Peace and quiet or atmosphere and excitement? Check and check.
  • Free food & drinks: Expect breakfast tacos, weekend brunch with a stacked bloody mary bar, and daily happy hours.
  • Swag Bags: Stock up on SXSW survival essentials.
  • VIP Access to the Party: This is your ticket in to The Social Stage, presented by Spredfast. We’re taking over the Moody Theatre on March 15 and we want you there with us.
  • Product Demos: See what’s next with personalized demos from Spredfast Product Experts.
  • Networking: Connect with other SXSW attendees & the Spredfast Team.


Friday March 13, 2015 9:00am - 6:00pm
TBA

9:00am

Birds By Barbershop Fest
This year we are excited to announce nine days of fun, taking place during the annual South by Southwest interactive, film and music festival. Open daily, attendees can enjoy complimentary Shiner beer, play classic arcade games and enjoy works by artists Gerardo Arellano (Austin, TX) and Ellen Rutt (Detroit, MI). We will also be livestreaming performances from the Fader Fort during the music portion of the festival, so you won't miss out on any of the action. RSVPers will receive a $10 credit towards any haircut for the duration of the event. 


Friday March 13, 2015 9:00am - 9:00pm
Birds Barbershop 1107 East 6th Street Austin, Texas 78702

9:30am

Innovation Healthcare Beyond Medical Devices
Much of the innovation in the healthcare space is taking place in the lab at the University level. How can we innovate in this space beyond medical device technology?

View official listing on sxsw.com

Speakers
IM

Ikkei Matsuda

SARR, LLC
avatar for Jon Werner

Jon Werner

Innovation Explorer, Adidas America
Jon is a member of the Digital Sports team at adidas working with strategic partners, external 3rd party developers, future mobile and wearable experiences and is always searching for the next big thing at the intersection of sport and technology.


Friday March 13, 2015 9:30am - 10:30am
Austin City Hall 301 W 2nd St

9:30am

Ping Pong Mania! Building an Interactive Data Experience
A deep dive on how we built an Elo rating system for intra-team ping-pong ranking. Bring your Processing IDE and iPython notebook to follow along. #PingPongMania

View official listing on sxsw.com

Friday March 13, 2015 9:30am - 10:30am
Capital One 6th & Congress 106 E 6th St

10:00am

10:00am

Narrative Clip Meetup
Free w/ RSVP

Enjoy delicious food and drinks on us while meeting with other users and learning more about the world's most wearable camera.

Learn more at http://getnarrative.com



Friday March 13, 2015 10:00am - 12:00pm
Pelon's Tex-Mex Resturaunt 802 Red River Street, Austin, TX 787

10:00am

10:00am

Samsung Studio: Blogger Lounge
Access Interactive Badge, Gold Badge, Platinum Badge

View official listing on sxsw.com

Friday March 13, 2015 10:00am - 6:00pm
Samsung Studio 333 E 2nd St

10:15am

Welcome to SXSW Interactive
Welcome to the 2015 SXSW Interactive Festival. We're excited that you'll be joining us for five days of amazing programming and networking events. SXSW is a community event, so we invite you to come kick off the event with us. In this session, hear Hugh Forrest talk about SXSW Interactive 2015, plus you can ask questions about this year's event and introduce yourself to other attendees.

View official listing on sxsw.com

Speakers
avatar for Hugh Forrest

Hugh Forrest

IA Dir, SXSW STAFF
Forrest serves as the Director of the South by Southwest Interactive (SXSWi) Festival, where he guides the overall vision for the event as well as directs panel programming. He also spends much of his time with the all-consuming task of community management. Forrest graduated from Austin High School in 1980, and then majored in English at Kenyon College in Gambier, Ohio. Before joining the SXSW team, he founded a small alternative publication... Read More →


Friday March 13, 2015 10:15am - 10:45am
ACC Exhibit Hall 5 Austin Convention Center

10:30am

Evergreen: Cultivating Enduring Customer Loyalty
Loyal customers are the beating heart of every great business.
So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.
A better solution is to shift resources from attracting new customers to engaging the base – the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies (character, community, and content), build loyalty programs that turn satisfied customers into enthusiastic advocates, nurture profitable customers while pruning those who sap time and money, inject authenticity into social media communications, and invert the expectations gap that can drive customers away.
Evergreen helps anyone merge high-tech tools with a personal touch to forge lasting bonds and steady profits.

View official listing on sxsw.com

Speakers
avatar for Noah Fleming

Noah Fleming

Pres, Fleming Consulting & Co
As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.


Friday March 13, 2015 10:30am - 10:50am
ACC Ballroom G Austin Convention Center

10:30am

Game of Thrones: SXSWesteros - Day One

Step inside the world of Westeros with an immersive Game of Thrones fan experience. 

More info 


Friday March 13, 2015 10:30am - 5:00pm
213 W. 5th Street 213 W. 5th Street, Austin, Texas

11:00am

Book Signing: Noah Fleming
Noah Fleming will appear at the SX Bookstore to sign copies of Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving.

View official listing on sxsw.com

Speakers
avatar for Noah Fleming

Noah Fleming

Pres, Fleming Consulting & Co
As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.


Friday March 13, 2015 11:00am - 11:20am
ACC Ballroom G Foyer Austin Convention Center

11:00am

Get Big Things Done with Connectional Intelligence
For the first time in history we’re all in touch with one another digitally, but how connected are we when it comes to getting big things done?
Yes, it’s good to have “friends” who “like” you or contacts that can help you get a new job. However, solving big problems, creating amazing products, changing social policy, and discovering a cure that saves lives are all much more meaningful than sitting at a laptop and giving a thumbs up to a post or feverishly playing a game. That’s what Connectional Intelligence is all about.
Connectional Intelligence is the human capability to pool knowledge and ambition towards big, significant ends. It quickly, efficiently, and creatively helps individuals enlist helpers, analyze information, and find solutions. Learn how to use it and harness it in this reading with leading expert and author, Erica Dhawan.

View official listing on sxsw.com

Speakers
avatar for Erica Dhawan

Erica Dhawan

CEO, Cotential
Erica Dhawan is the co-author of the new book: Get Big Things Done: The Power of Connectional Intelligence. She is a globally recognized leadership expert and keynote speaker who is driving innovation across cultures and generations. Considered to be one of the today’s most provocative business thinkers on Millennials and the future of work, she is the founder and CEO of Cotential – a company that has helped enterprises prepare for the global... Read More →


Friday March 13, 2015 11:00am - 11:20am
ACC Ballroom G Austin Convention Center

11:00am

Challenges of Free-to-Play: No Money, No Problem

Speakers
avatar for Cory Butler

Cory Butler

Monetization Producer, EA - BioWare
Cory has a rich and diverse background in entertainment. He started in traditional entertainment, working as a Associate Creative Executive for Fox on the hit films Dude Where’s My Car? and Minority Report. He started in the gaming industry as a QA Tester and eventually became a Game Designer for Aspyr Media, a studio that specializes in publishing games for Apple Computers.
avatar for Gary Gattis

Gary Gattis

CEO, Spacetime Studios
Gary has over 20 years of experience in the tech and gaming industry. Originally starting as a Software Director for the tech company, Sapient, he transitioned to Production, working for Digital Anvil. Soon after, Gary became a Senior Producer at Sony Online Entertainment (SOE), working on the launch of their premiere MMO title, Star Wars: Galaxies.
avatar for Matthew Hemby

Matthew Hemby

Producer, Boss Fight Entertainment
Matthew has spent his career in the games industry. He began as QA for Age of Empires developer Ensemble Studios before transitioning into Production at Pi Studios, Harmonix and BioWare. Matthew lead development on titles such as Wolfenstein, The Beatles: Rock Band and Star Wars: The Old Republic. Most recently, he's brought his expertise in AAA production to Boss Fight Entertainment as co-founder of their mobile studio in Austin.
avatar for Jeff Petry

Jeff Petry

GM, Spacetime Studios
Jeff Petry is General Manager at Spacetime Studios, where he oversees all Live games. Jeff has been running F2P games for 7 years in mobile, on Facebook and the web. Prior to Spacetime, he was with Zynga and Challenge Games, also overseeing the operation of Live F2P games and marketing. Jeff's 24 year career has included stints in product design, management consulting, consumer packaged goods brand management and several entrepreneurial roles... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 4 208 Barton Springs Rd

11:00am

Hackaday Meet Up

Speakers
avatar for Sophi Kravitz

Sophi Kravitz

Hackaday Prize Lead, Hackaday
Sophi Kravitz is a hardware designer who has worked with room-sized industrial process equipment, robotics large and small, crazy art installations and built props and FX for movies in a past career (if it was a bleeding body part on TV in the 90s, she may have made it). Her passion for electronics has led her to evangelize education on the subject by working with student programs, and she recently served as a Hacker in Residence with Sparkfun... Read More →
avatar for Mike Szczys

Mike Szczys

Managing Editor, Hackaday
Mike Szczys (@szczys) is an Orchestra Musician by night and a writer by day. His entrance into electronics started with BEAM robot builds but quickly moved into the realm of embedded system. He spends his waking hours chasing down new tricks performed through clever application of existing hardware and evangelizing Open Source and Open Hardware.


Friday March 13, 2015 11:00am - 12:00pm
Long Center West Pincer Terrace 701 W Riverside Dr

11:00am

Life in the OASIS: Emulating the 1980s in-Browser

Speakers
avatar for Ernest Cline

Ernest Cline

Writer
Ernest Cline is the bestselling author of the novel Ready Player One and the screenwriter of the 2009 film Fanboys. He lives in Austin, Texas, where he devotes a large portion of his time to geeking out. For more information please visit his website: www.ernestcline.com
avatar for Jason Scott

Jason Scott

Software Curator, Internet Archive
JASON SCOTT is a Free-Range Archivist at the Internet Archive (archive.org), home of the Wayback Machine and 20 petabytes of saved media and content, provided for free for all. As the software curator, he is responsible for JSMESS project and integration into the Internet Archive's seemingly-endless pile of software, making it playable. He lives in Hopewell Junction, NY, mere hundreds of feet from where the CPUs of Nintendo 64s were... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Long Center AT&T Education Room 701 W Riverside Dr

11:00am

Problem Solvers: Compensating College Athletes for Their Likeness

Speakers
avatar for Emmanuel Acho

Emmanuel Acho

NFL Athlete, Philadelphia Eagles
Emmanuel Acho is currently a member of the Philadelphia Eagles after being drafted and traded from the Cleveland Browns the preceding year. Graduating from the University of Texas in December of 2011 with a degree in sports management, he is currently working on his graduate degree in sports psychology. In his final season at The University of Texas, Emmanuel earned athletic All-American honors, along with academic all-district honors. He and his... Read More →
avatar for Gary Gertzog

Gary Gertzog

EVP of Business Affairs, Fanatics
Gary is responsible for business affairs, government affairs, legal and corporate development across all facets of the company, while also playing a significant role with Fanatics strategic planning.   Prior to coming to Fanatics, Gary oversaw all legal and business affairs for the NFL’s commercial operations, including media, consumer product licensing, corporate sponsorships, events and intellectual property.  He worked closely with NFL... Read More →
avatar for Brad Wolverton

Brad Wolverton

Sr Writer, The Chronicle of Higher Education
Brad has covered college athletics since 2005, focusing on the confluence of money and sports on campus. Before joining The Chronicle, he wrote about sports business for BusinessWeek. He has published articles in Men's Journal, The Washington Post, USA Today, and on SI.com. He is a graduate of Indiana University at Bloomington.


Friday March 13, 2015 11:00am - 12:00pm
Four Seasons San Jacinto 98 San Jacinto Blvd

11:00am

The Business of Preparing Potential NFL Draftees

Speakers
BF

Bruce Feldman

College Football Insider, Fox Sports
Bruce Feldman is a New York Times bestselling author. His new book is The QB: The making of Modern Quarterbacks. He also co-wrote Swing Your Sword and is the author of Meat Market: Inside the Smash-Mouth World of College Football Recruiting and Cane Mutiny: How the Miami Hurricanes Overturned the Football Establishment. He has covered football for almost two decades and joined FOX Sports in 2014 after having worked at CBS and ESPN. His... Read More →
CL

CJ Laboy

NFL Agent, Relativity Sports
NFLPA Certified Contract since 2005 working at Relativity Sports. Have worked with several of the NFL and NFL Draft's top athletes including Jason Verrett (#25 overall in 2014), Dion Jordan (#3 overall in 2013), Margus Hunt (2nd round in 2013), Courtney Upshaw (2nd round in 2012), Aldon Smith, Stevie Johnson, and Brandon Boykin.
AS

Andy Staples

Sr Writer, Sports Illustrated
Andy Staples is biding his time at Sports Illustrated until someone hires him to edit and write for a publication dedicated only to barbecue. Until then, his first dream job will have to suffice. Staples can rattle off the best hole-in-the-wall dives in America's preeminent college towns. He also knows a little about the football played in those towns. He has covered college football for SI since 2008. Before that he covered University of Florida... Read More →
JV

Jason Verrett

NFL Player, San Diego Chargers
A native of Fairfield CA, Jason followed a stellar career at TCU and a standout performance at the NFL combine (4.38 40, 2nd fastest amongst cornerbacks) by being selected with the 25th overall pick by the San Diego Chargers in the first round of the 2014 NFL Draft. Jason was the Big 12 co-DEF Player of the Year and 1st Team All Big 12, as well as being nominated to multiple All American Teams in 2013. He was also TCU MVP, first-team All American... Read More →
MV

Mark Verstegen

Founder & Pres, EXOS
Mark Verstegen is recognized as one of the world’s most innovative human performance experts. Verstegen pioneered the concept of integrated performance training and has brought that system to the world’s top athletes and sports organizations; the U.S. military; and leading companies. As the founder and president of EXOS, formerly Athletes’ Performance, Verstegen leads more than five hundred employees at the company’s performance... Read More →
avatar for Aaron Williams

Aaron Williams

Buffalo Bills


Friday March 13, 2015 11:00am - 12:00pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

11:00am

The In-Stadium Fan Experience in MLS

Speakers
avatar for Max Bretos

Max Bretos

SportsCenter Anchor, ESPN
Max Bretos joined ESPN in January 2010 as an anchor, predominately appearing on SportsCenter as well as on College Football Live, MMA Live, Outside the Lines and college basketball wraps.   Bretos is also a premier voice for soccer on the ESPN networks. He has contributed to ESPN FC on TV and ESPN’s Major League Soccer coverage, including serving as lead anchor for MLS Cup. He also contributed to ESPN’s Euro 2012 coverage.   Before... Read More →
avatar for Adrian Hanauer

Adrian Hanauer

Owner, Seattle Sounders FC
Adrian Hanauer first kept the flame of professional soccer alive in Seattle before helping to reignite the community’s passion for the game with the arrival of a Major League Soccer expansion franchise in 2009. Hanauer has not only guided Seattle to success on the field, but he is largely responsible for the club’s achievements off the field. Seattle has set the league attendance record each season since 2009, averaging 44,038 in 2013... Read More →
avatar for Robb Heineman

Robb Heineman

Owner & CEO, Sporting Kansas City
Recognized as one of the most progressive, forward-thinking leaders in sports today, Heineman is the CEO of Sporting Club, the parent organization of Sporting Kansas City, and one of the club’s five principal owners. Heineman also serves as Managing Partner of Sporting Innovations, a technology company focused on innovation in sports and entertainment.
avatar for Merritt Paulson

Merritt Paulson

Owner, Portland Timbers
Merritt Paulson is the Chief Executive Officer of the Portland Timbers. On March 20, 2009, Major League Soccer announced that the Timbers would become the league’s 18th franchise, starting play in 2011.


Friday March 13, 2015 11:00am - 12:00pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

11:00am

Big Data and AI Need Each Other And You Need Both
An average company in 15 of the 17 U.S. commercial sectors has more data in its systems than the Library of Congress. Yet, the companies benefitting most from data are the big data companies themselves (47% of the growth for top 50 public cloud companies is driven by big data). For everyone else, beyond thought leadership, will Artificial Intelligence be the catalyst that brings ROI & tangible asset value to data? Whether you’re a large company or a startup, the cross section of big data and A.I. will help you find new sources of revenue, drive new products, help win and keep loyal customers & enhance customer experience. A 2013 Oxford University study found that A.I. technology could soon take over nearly half of all U.S. jobs. Scary for some, but also a huge opportunity for entrepreneurs in this space. In this session our panelists will help us understand if Big Data will fuel the growth of A.I. or if A.I. will be the key to unlocking Big Data. Either way, this future is upon us.
Presented by Umbel

View official listing on sxsw.com

Speakers
avatar for Ganesh Bell

Ganesh Bell

Chief Digital Officer & GM Software & Analytics, General Electric
AH

Amir Husain

Pres and CEO, Sparkcognition Inc
MM

Maher Masri

Partner, McKinsey & Company
MS

Manoj Saxena

Managing Dir, The Entrepreneur's Fund
MS

Michael Stewart

Chairman CEO, Lucid Holdings Inc


Friday March 13, 2015 11:00am - 12:00pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

11:00am

Designing for Trust
The technology industry is on a quest to build frictionless, seemingly magical, experiences for our users. In the effort to design the simplest experiences possible, we exploit troves of personal data, and make important choices for our users. Unfortunately, simplicity is often at odds with transparency. If we don’t tread carefully, we can obscure critical context from users, and our magical experiences can start to feel creepy. So how do we build trust directly into the UX of our products?
In this session, we will review some of the factors that engender trust, like reputation, transparency and consent. We’ll also explore some real world examples of products that do a great job of establishing trust, and some others that...miss the mark. We should all walk out with a better understanding of the issues surrounding privacy and trust, as well as some practical tools for making our own apps and software products more trustworthy.

View official listing on sxsw.com

Speakers
avatar for Michael Boeke

Michael Boeke

Co-founder/Product Designer, Synap
Michael Boeke is a designer, product guy, and startup veteran, who is currently developing a new product. He focuses on applying a designer's approach and modern technology to shake-up traditional (boring) industries.


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon D 110 E 2nd St

11:00am

Digital Diversity: How Culture Impacts Digital
We are becoming an increasingly diverse nation. In the U.S. alone, there is a new majority of people in seven of the nation's 15 largest cities. The change in these cultural dynamics provides new opportunities for businesses. And coupled with the rapid acceleration of new online trends in every part of the world, marketers need new strategies and approaches to connect with all of the people that matter to them.
To understand the role culture plays in the lives of three major groups: U.S. Hispanics, Asian Americans and African Americans, Facebook and Ipsos Media CT have partnered together. In this presentation, our teams will illustrate how culture influences attitudes, behaviors and priorities and how that influences the way people communicate online. We will also describe the expectations of multicultural consumers, plus explore how brands can engage with people in culturally relevant ways.

View official listing on sxsw.com

Speakers
avatar for Virginia Lennon

Virginia Lennon

SVP, Partnerships, Ipsos MediaCT
Virginia Lennon has over 20 years of market experience developing and executing research studies among U.S. Hispanic and Multicultural populations. As lead Multicultural Specialist, Virginia partners with Ipsos MediaCT clients to help them identify important trends and gain meaningful insights into reaching multicultural consumers.
avatar for Christian Martinez

Christian Martinez

Head of US Multicultural Sales, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook, an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the company's sales initiatives focused on the US Hispanic market, and has since then expanded the offering to include broader multicultural solutions. Prior to Facebook, Christian spent 13 years at Univision Communications where he was VP... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

11:00am

How to Own The Conversation: Launching the MKC
Every minute counts and that’s why we thoroughly planned our entire campaign for the new Lincoln MKC. By combining a creative story line and the unmistakable talent of Matthew McConaughey with real-time social content through a Twitter partnership, we were able to propel our campaign from a simple TV commercial into the pinnacle of social conversation. This discussion will illustrate how the Lincoln Motor Company and our advertising partner, Hudson Rouge, developed a real-time campaign that transformed a small story line into a culture.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Ashley Davidson

Ashley Davidson

Creative Director, Brand Publishing, Hudson Rouge
Merging culture, content, and commerce as a branded content + social media director
avatar for Adam Flanagan

Adam Flanagan

Assoc Creative Dir, Team Detroit LLC d/b/a Hudson Rouge
avatar for Robert Pietsch

Robert Pietsch

Head of U.S. Autos, Twitter
CR

Chad Rumminger

Client Partner, Twitter
Driven, Passionate and Experienced consumer marketing, advertising & media professional with over 13 years in the advertising, sales & marketing fields focusing primarily on consumer, sports, film and automotive accounts. Through the professional development years, I have lead and been part of teams overseeing account planning, strategy, program negotiations, client responsibilities, event executions, budgets and advertising sales - revenue to... Read More →
avatar for Sarah Shanfield

Sarah Shanfield

Editorial Mgr Brand Publishing, Hudson Rouge
SS

Scott Steiner

SVP, Group Total Communications Dir, Hudson Rouge


Friday March 13, 2015 11:00am - 12:00pm
Palm Door on Sixth Main Stage 508 E 6th St

11:00am

Neuroplasticity and Tech: Why Brands Have to Change
With the major shifts of the web, social media and mobile, and the levels of messaging they've ushered in, the nature and pace of change heralded by the age of technology is unprecedented.
Since every new experience changes our brains, we set out to explore the question: What is looking at our inbox and phone 100s of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall?
We will get specific about the concept of ‘neuroplasticity’ and share our latest research on how technology is fundamentally altering the way we connect. Working with neuroscience experts, we explore the challenge to marketers in the digital age – whether technology represents a new way of communicating, or if it requires us to communicate in new ways.

As technology continues to dominate our lives, we will discuss our evolving relationship with it – and the ways in which brands can ensure they play a positive role in this process.

View official listing on sxsw.com

Speakers
avatar for Dan Machen

Dan Machen

Innovation Dir, HeyHuman
Dan joined Hey Human – a London creative agency – in 2007 as a Senior Planner and now drives their strategic vision as Director of Innovation.
avatar for Felix Morgan

Felix Morgan

Innovator, HeyHuman
Felix works in strategic innovation for a group of UK creative agencies called HeyHuman. He has over 4 years experience advising blue chip clients (Sony, Unilever, Mars, Mondelez, etc) on the relationship between people's behaviours and technology, and the role brands can play to influence it.


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

11:00am

Next Nature: How Technology Becomes Nature
From stone-axes to mobile phones, throughout history people have given birth to a wide range of technologies. Today, our technological environment has become so complex, omnipresent and autonomous that we start to perceive it as a nature of its own. Yet, despite our deep-rooted relationship with technology, most of us are still relatively unaware of how new technologies are introduced, accepted or discarded within our society. Dr. Van Mensvoort will show how technology becomes nature in seven steps and what engineers, inventors, designers and entrepreneurs can learn from that.

View official listing on sxsw.com

Speakers
avatar for Koert van Mensvoort

Koert van Mensvoort

Dir, Next Nature Network
Dr. Koert van Mensvoort is an artist and philosopher best known for his work on the philosophical concept of Next Nature, which revolves around the idea that our technological environment has become so complex, omnipresent and autonomous that it is best perceived as a nature of its own. It is his aim to better understand our co-evolutionary relationship with technology and help set out a track towards a future that is rewarding for both humankind... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon 3 110 E 2nd St

11:00am

Pocket Full of Dynamite: Making the Mobile Web 3D
The mobile web continues to explode in popularity. As people spend more and more of their time there, they are seeking richer and more immersive experiences, and marketers are racing to make them. At the forefront of this revolution is WebGL, which brings a new way to create beautifully rendered 3d content on the web, most excitingly on mobile. With this new power, there are also new creative and production challenges to face. These constraints extend far beyond the development process alone, with implications on the strategy and creative vision more broadly. In this talk, Hai Nguyen (Creative Technology Lead) and Shana Opperman (Producer) from Google’s Art, Copy & Code team pull back the curtain on what they’ve learned developing WebGL-based experiences with brands such as Nike and Target. They’ll also provide some thoughts on what developments will take place in the near future with mobile web experiences.
Presented by Google

View official listing on sxsw.com

Speakers
HN

Hai Nguyen

Creative Technology Lead, Google
avatar for Shana Opperman

Shana Opperman

Producer, Google
Shana is a lead producer on Google's Art Copy & Code team, a group whose goal is to help invent the future of marketing through partnerships with forward-thinking brands and agencies. She bridges together creative, technology, media and product to explore new approaches to how digital advertising gets made and the shape it takes in a connected world. Recent work includes the EA Madden Giferator, Nike Phenomenal Shot, Target Bullseye's Playground... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

11:00am

ReleaseIt at SXSW: Round 1
Ready to be dazzled? Emceed by Trey Bowles, ReleaseIt at SXSW is a platform for companies to launch their new an innovative product or service in Startup Village. A panel of industry experts including Evan Burfield, Marc Nager and Susan Amat will evaluate which company is most likely to succeed in the marketplace.
The first group of companies to compete include:
CordCruncher
Henderson, NV
A unique elastic sleeve to manage cord length for electronic devices.
retirement plans.
Come back for round two of ReleaseIt at 12:30pm to hear from the second group of finalists and to see the 2015 winner announcement!

View official listing on sxsw.com

Speakers
avatar for Susan Amat

Susan Amat

Founder & CEO, Venture Hive
Dr. Susan Amat is the founder of Venture Hive, an entrepreneurship education company that supports governments and municipalities in developing innovation ecosystems through K-12, university, and incubator/accelerator programs. A serial entrepreneur, she built businesses in the entertainment industry for over a decade, including the first CD-Rom magazine and a national television show. After completing her MBA, Dr. Amat developed pediatric health... Read More →
avatar for Trey Bowles

Trey Bowles

CEO, The Dallas Entrepreneur Center
EB

Evan Burfield

Co-Founder & Co-CEO, 1776
SC

Shauna Causey

VP, EveryMove
avatar for Marc Nager

Marc Nager

CEO, UP Global


Friday March 13, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon B 500 E 4th St

11:00am

Revamping Photoshop for Screen Design
Come join us as we dig into the full and behind-the-scenes story on the revamping of Photoshop for screen design. For the past two years, a small group of designers, researchers, and management has been talking with and reaching out to Photoshop's design users. We listened to the complaints, we smiled at the praise, but most importantly we learned. And with that knowledge we've set into motion a number of responses meant to improve designer workflows. As we weave in and out of this story on how an iconic piece of software is being transformed to meet new demands, we'll share new projects (and perhaps products :) that the team has been working hard on. Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Zorana Gee

Zorana Gee

Sr Photoshop PM, Adobe Systems Inc
Zorana Gee is a Senior Product Manager on the Photoshop team. She has been on the Photoshop team for over 14 years and has been involved with giving direction and scope for a variety of feature areas for both photographers and designers. Zorana has also been instrumental in driving Adobe’s direction with 3D printing and various 3D workflows in Photoshop. She is a published author and speaks worldwide representing Adobe and the Photoshop... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon E 110 E 2nd St

11:00am

Simple Ways to Massively Increase Your Content
There are reasons content marketing has become a business priority. When done right, it improves search rankings, fuels social media initiatives and it’s the foundation of successful email marketing. But one or two stories published to a company website each month isn’t enough to achieve success. For the best results, you need to multiply your mix of content type by customer personas, by phases of the engagement funnel and by social media channels. Do the content marketing math and you’ll realize that you need thousands of articles to fill your sales funnel. This presentation shows you how to bring people and resources together to grow your business through content marketing. We feature a live case study from NBC Sports on the challenges of managing social media content needs for a sports media corporation, across multiple stakeholder groups with varied business goals. These demands include both daily social efforts as well as major sporting events like Super Bowl and The Olympics. Presented by Oracle.

View official listing on sxsw.com

Speakers
avatar for Kaila Garrison

Kaila Garrison

Sr Prod Marketer, Oracle Marketing Cloud
Kaila Garrison leads product marketing for Oracle's B2C Cross-Channel Marketing Solutions. As a strategic marketer, Kaila is responsible for developing go-to-market plans, content, and messaging for the Oracle's B2C Cross-Channel Marketing Solutions, which includes presentations, demos, sales support and training, sales literature, and customer references.
avatar for Lyndsay Iorio Signor

Lyndsay Iorio Signor

Dir/Social Media Mktg, NBC Sports
Lyndsay Iorio Signor was promoted to Director, Social Media Marketing, NBC Sports and Olympics in January, 2013. She is responsible for overseeing social media strategy and the day-to-day social media initiatives and operations for content surrounding the sports that air primarily on NBC and the NBC Sports Network. Signor coordinates social media activity across multiple NBC Sports Group departments, with talent, and with the sports properties... Read More →


Friday March 13, 2015 11:00am - 12:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

11:00am

SXSW Global Connections Kickoff
Attending SXSW Interactive from outside the US? Then come to the Global Connections Kick Off to learn more about how you can maximize your time in Austin to take your career to the next level. This session will feature a number of short, micro-talks from leaders of the Central Texas startup ecosystem. Even if you are not from out of the country, you will want to part of this special session.

View official listing on sxsw.com

Friday March 13, 2015 11:00am - 12:00pm
Hilton Austin Downtown Salon H 500 E 4th St

11:00am

SXSW Home Room
Attend a SXSW Home Room session to achieve a few goals: first and foremost, you'll get tips from SXSW staff on the most compelling content and networking events for that day. These SXSW Home Room sessions are also a great way to meet other registrants with similar interests as yours. Strong one-on-one connections are the key to maximizing your SXSW experience!

View official listing on sxsw.com

Speakers
avatar for Kelly Krause

Kelly Krause

IA Publicist, SXSW STAFF
avatar for Monica Sack

Monica Sack

IA Speaker Asst Coord, SXSW STAFF


Friday March 13, 2015 11:00am - 12:00pm
ACC Room 9ABC Austin Convention Center

11:00am

Synthetic Biology: Learn, Do, and Dream
This panel will explore the advancement of biotechnology education through entry-level technologies, such as Rapid DNA Prototyping (RDP) Kits, #ScienceHacks (sciencehack.synbiota.com), the Synbiota platform (synbiota.com), as well as other citizen science initiatives in synthetic biology. The panelists will explore the implications for security and education as these technologies enter the workplaces and minds of newbie scientists.
Novice-welcoming synbio and biohacker projects that get science enthusiasts “learning by doing” have dramatically transformed the shape of the potential future scientist’s gateway into synthetic biology, and have influenced the direction of regulatory and policy making efforts. At the same time, they have extended and enriched the toolkits of traditional researchers in exciting scientific cases that will be explored.

View official listing on sxsw.com

Speakers
avatar for Rob Carlson

Rob Carlson

Managing Director, Bioeconomy Capital
Rob Carlson is the Managing Director at Bioeconomy Capital, which invests in early stage biotechnology companies, and is a Principal at Biodesic, a consulting firm that focuses on strategy, security, and engineering at the intersection of biotechnology and the economy.
avatar for Connor Dickie

Connor Dickie

CEO, Synbiota
Connor Dickie co-founded Synbiota to accelerate biotechnology R&D. Synbiota is a rapid prototyping software/wetware platform that puts the power of life into the hands of scientists and enthusiasts around the globe. Connor is an alumnus of the MIT Media Lab where he created context-sensitive, and attention-aware computers. Connor is alumnus of Mozilla's WebFWD program, and winner of the 2014 SXSW Interactive Accelerator.
avatar for Joi Ito

Joi Ito

Dir, MIT Media Lab
Joichi Ito is the Director of the MIT Media Lab. He is a Board Member of Sony Corporation, The New York Times Company, The MacArthur Foundation, The Knight Foundation, The Mozilla Foundation and co-founder and board member of Digital Garage. He has created numerous Internet companies including PSINet Japan, Digital Garage and Infoseek Japan and was an early stage investor in Twitter, Six Apart, Wikia, Flickr, Last.fm, Kickstarter, Path, Viki... Read More →
avatar for Orkan Telhan

Orkan Telhan

Professor, University of Pennsylvania
Orkan Telhan is interdisciplinary artist, designer and researcher whose investigations focus on the design of interrogative objects, interfaces, and media, engaging with critical issues in social, cultural, and environmental responsibility. Telhan is Assistant Professor of Fine Arts - Emerging Design Practices at University of Pennsylvania, School of Design. He holds a PhD in Design and Computation from MIT's Department of Architecture. He... Read More →


Friday March 13, 2015 11:00am - 12:00pm
JW Marriott Salon 2 110 E 2nd St

11:00am

The Climate Crisis: Challenge & Opportunity
2015 is a critical year for climate action.
The costs of carbon pollution have never been more clear: stronger storms, bigger floods and mudslides, deeper droughts, worsening fires, hotter temperatures, spreading tropical diseases, melting ice and rising seas, all brought on by our reckless pollution of the atmosphere—and yet there is hope.
This December, world leaders will gather in Paris to adopt a new global agreement to solve the climate crisis. Their meeting will take place as prices for clean, renewable electricity continue to plummet, demand for climate action continues to grow and governments take bold action.
In his session, former Vice President Al Gore will discuss the need for climate action, Live Earth: Road to Paris and the way forward for our civilization.

View official listing on sxsw.com

Speakers
avatar for Al Gore

Al Gore

Former VP & Chairman/ Climate Reality Project, The Climate Reality Project
Former Vice President Al Gore is co-founder and chairman of Generation Investment Management. He is a senior partner at Kleiner Perkins Caufield & Byers, and a member of Apple, Inc.'s board of directors. Gore spends the majority of his time as chairman of The Climate Reality Project, a non-profit devoted to solving the climate crisis.


Friday March 13, 2015 11:00am - 12:00pm
ACC Exhibit Hall 5 Austin Convention Center

11:00am

Turbocharging Social Activism with Data Standards
Turbocharging Social Activism with Data Standards: From Marriage Equality to International Human Rights. There are a million different systems & tools available to organizations doing policy & advocacy work - why is moving data between them so damn hard? Shouldn’t we have figured this out by now? Well, there is hope: the Open Supporter Data Interface (OSDI) is a common API defined by a critical mass of progressive vendors and organizations that allows for data to move easily between systems.
The existence of a common API reduces customer costs related to moving data between different systems & enhances the ability of innovators to create products for the marketplace. Data silos & closed systems have hampered the progressive movement since its inception. OSDI changes that by helping tools "talk" to each other while keeping data in sync. It puts the client, not the tool, more in control when integrating.

View official listing on sxsw.com

Speakers
avatar for Tim Anderegg

Tim Anderegg

Dir of Data & Tech, New Organizing Institute
Tim Anderegg grew up in North Dakota and developed an interest in computers and politics at an early age to escape from the cold and make a difference in the world, respectively. After attending college in Southern California (for similar reasons), he moved to Washington DC to pursue a career in politics. While working on the Hill and in campaigns in Virginia, he discovered that computers and data could go a long way towards improving the... Read More →
avatar for Gayatri Bhalla

Gayatri Bhalla

COO, Catalist
At Catalist, Gayatri serves as COO and oversees operations and strategic partnerships. She began her career on Capitol Hill and on campaigns. Gayatri earned her MBA from the Yale School of Management and went on to a career in management consulting and marketing strategy. She has advised the digital strategy for Fortune 500 companies including GlaxoSmithKline, GM, Fleet Bank (now Bank of America), MorganStanley, AT&T, Pfizer, Federated... Read More →
avatar for Josh Cohen

Josh Cohen

Founder & Chairman, Open Supporter Data Interface
Josh Cohen is a software professional, gay activist and the Founder and Chairman of the Open Supporter Data Interface Project (OSDI). The OSDI effort seeks lower integration costs and increase innovation by defining common APIand data structures for interoperability among products in the progressive cause-based, campaign and non-profit marketplace. In 2012 Josh served as the Director of Technology for Washington United for Marriage, the 2012... Read More →
JR

Jason Rosenbaum

Director of Technology, Action Network
Jason Rosenbaum is a musician, organizer, and developer living in Washington, DC. After helping win health care reform at Health Care for America Now, he was brought on as a Senior Online Campaign Director at the Progressive Change Campaign Committee in 2010. While there, he helped develop PCCC’s new website and organizing interface, pushed for Internet freedom, a strong social safety net, increased taxes on the rich, and helped progressive... Read More →


Friday March 13, 2015 11:00am - 12:00pm
ACC Room 10AB Austin Convention Center

11:00am

Under the Hood at Capital One Labs: Our Tech Stack and Tools
Join us for a quick overview of the technologies powering Capital One Labs, the team of Capital One innovators charged with re-imagining banking as we know it.

View official listing on sxsw.com

Friday March 13, 2015 11:00am - 12:00pm
Capital One 6th & Congress 106 E 6th St

11:00am

What Is A Brand Now Anyway?
It used to be so simple. Brands were meant to assure the quality of a product that manufacturers sold and consumers bought. But in the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve now? Digital platforms invite, almost require that producers have voices, hold conversations, build relationships – behave more like people than manufacturers. And now consumers themselves take an active role in shaping the reputation and nature of brands almost in real time. Reputations can be sullied so quickly online, but can they be rebuilt and reformed? We ask three prominent brand marketers to reflect on the big question – how has the digital revolution changed the value and purpose of a brand?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Laura Gordon

Laura Gordon

VP Brand Innovation, 7-Eleven
Laura Gordon is 7-Eleven’s Vice President, Marketing and Brand Innovation. In this role Laura is responsible for the overall development and execution of marketing initiatives for 7-Eleven products and services in the United States and Canada. In addition, Laura leads our efforts to aggressively accelerate brand development by optimizing our proprietary brands and consumer insights. Her team has responsibility for Consumer Insights/CRM... Read More →
avatar for Vinoo Vijay

Vinoo Vijay

Exec VP/Chief Mktg Officer, TD Bank
Vinoo Vijay is Chief Marketing Officer and Head of Corporate and Public Affairs at TD Bank, America’s Most Convenient Bank®. In his role, he is responsible for overseeing all marketing initiatives and branding strategies at TD Bank.
avatar for Russell Wager

Russell Wager

VP Mktg, Mazda
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with more than 25 years of experience, is responsible for print and electronic advertising, social media, MazdaUSA.com functions, public relations, brand experience, auto shows, CRM and digital. In addition, Wager manages the relationship with the... Read More →
JW

James Ward

EVP Chief Strategy & Integration Officer, Doner Partners LLC


Friday March 13, 2015 11:00am - 12:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

11:00am

What Marketers Can Learn From Political Campaigns
From the emergence of mass media via Television, political campaigns have used the medium with great effect to build belief in their candidates. From Eisenhower’s patriotic “I like Ike” campaign, to LBJ’s “Daisy Girl” commercial, campaigns used the broad appeal of television to create belief.
Today, technology has democratized conversations and put power into the hands of real people—emphasis on real.
What can Madison Avenue learn from this transformation?
In this panel, we’ll discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions on behalf of the things they care about, brands can create a community of advocates prepared to act on their behalf anytime, anywhere.
Presented By Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Peter Bouchard

Peter Bouchard

Dir of Media, Civis Analytics
Peter Bouchard is Director of Media Analytics at Civis Analytics, the brain behind the media analysis that will drive advertising campaigns and empower clients with the most strategic, innovative and competitive media campaigns across television, digital and mobile screens.
avatar for Rich Mintz

Rich Mintz

Exec VP, Blue State Digital
Rich is Executive Vice President at Blue State Digital, a WPP Group company. He provides executive sponsorship and senior program support to many of BSD’s most significant strategy engagements in the nonprofit, advocacy, and corporate markets. Over his twenty years working in direct response fundraising and engagement, Rich has provided strategic direction and support to a long list of nonprofit, political, and commercial organizations... Read More →
avatar for Michelle Mullineaux

Michelle Mullineaux

VP, Marketing, Blue State Digital
Michelle is Vice President of Marketing at Blue State Digital, a creative agency and tech shop that partners with some of the world’s leading brands, campaigns, nonprofits, and cultural institutions to inspire and mobilize people. Over her twenty-year career she has operated at the intersection of communications, design, and technology, overseeing programs for ESI Design, Metropolis Magazine, artnet.com and Christie’s. She is a strong... Read More →
avatar for David Murphy

David Murphy

Pres - US, Team Detroit
David is passionate about inspiring teams to embrace new marketing, media and digital innovations. He has put this passion to work for some of world’s best-known companies, including Ford, Toyota, Land Rover, Coca-Cola Company, Sony, Dell, P&G, Hilton and United Airlines.


Friday March 13, 2015 11:00am - 12:00pm
Trinity Hall Trinity Hall 311 E 5th

11:00am

Create Your Own KindSign to Inspire Your Community
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed.
Since the first urban environments of the Roman Empire, to modern day metropolises, our cities have been filled with physical signage that passively direct, lead, and inform our actions and behavior. Many of these signs communicate to us a universal civic code of etiquette, reminding us not to litter, pick up after your dog, and slow down because a school is near. Noun Project is expanding on this idea with KindSigns, an art project that encourages everyday citizens to create signs that communicate personalized, provocative messages to challenge, inspire and delight those around them.
Join Noun Project in an exciting workshop where you will create your own KindSign with a powerful pictographic messages. Participants will learn the fundamentals of visual communication and semiotics, how to create an icon, and finally will get the chance to help inspire others.
The workshop will kick off with a presentation about the power of visual communication. Then during the next hour, you will play a game designed to help generate ideas for your own KindSign. After this participants will sketch out their ideas. Finally the last 30 mins will be spent on group presentations.
After the event, The Noun Project will transform the sketches into polished icons, and print the designs on signage. The final aluminum signage, containing both message & pictogram, will be mailed to each participant to share in their own built environment.

View official listing on sxsw.com

Speakers
avatar for Edward Boatman

Edward Boatman

Chief Creative Officer, The Noun Project
Edward is a designer and creative thinker that can always find beauty and inspiration in the world around him. Edward is one of the founders of The Noun Project, a growing open sourced visual dictionary of the symbols and icons that form the world’s visual language. Trained in design and architecture, Edward has always been fascinated by hieroglyphics and modern day symbols, and their ability as a visual communication tool to transcend cultural... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 307 110 E 2nd St

11:00am

Data Science Without Being a Data Scientist
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
Minimal experience with coding.
What to Bring:
Please bring your laptop.
Attendees will get the most out of the workshop if they have access to Mathematica and Wolfram Cloud. Please download prior to the workshop. A free trial version of Mathematica is available here: https://www.wolfram.com/mathematica/trial/ To access Wolfram Cloud, please follow this link, select "Wolfram Programming Cloud" and create an account: http://www.wolframcloud.com/
Today, far more data is being generated than is ever properly analyzed. Making data easier to analyze will benefit everyone, from the corner ice-cream store and budding student to Walmart and the World Bank. Unfortunately, today's tools make data science the province of a small group of experts, limiting the potential impact of all this new data. In this workshop, we will walk you through the basic steps of data science work, and show you how next-generation tools can remove much of the complex drudgery that limit data science to a privileged few. The workshop will be interactive: all participants will start with a browser and end with a multiple data science applications in the cloud. We'll wrap up by discussing the future of data science.
During this workshop you will:
- Get an overview of what data science is
- Get practical experience with data science techniques
- See how the next generation data science tools can unlock powerful, automated data science workflows
This two and a half hour long workshop will go as follows: The first 45 minutes will be an overview and discussion session, followed by a 15 minute break. We will then break into groups for a hands-on session of 1h15. The last 15 minutes will be a wrap-up discussion.

View official listing on sxsw.com

Speakers
avatar for Etienne Bernard

Etienne Bernard

Research Assoc/Advanced Research Group, Wolfram Research
Etienne Bernard holds a PhD in statistical physics from ENS Paris. During in thesis "Algorithms and applications of the Monte Carlo method: two-dimensional melting and perfect sampling", he designed Markov-chain Monte Carlo algorithms in order to solve physics problems. He then worked as a postdoctoral scholar at MIT on problems related to Monte Carlo algorithms and non-equilibrium statistical physics. Etienne is now working in the Advanced... Read More →
avatar for Taliesin Beynon

Taliesin Beynon

Mgr & Dev Lead Advanced Research Group, Wolfram Research
Taliesin Beynon leads the Advanced Research Group at Wolfram Research, where he works on various data science and Wolfram Language-related projects. Taliesin has been with Wolfram Research for four and a half years. Previously, he worked at cloud computing and computer vision startups. He studied mathematics at the University of Cape Town, South Africa.


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Salon H 110 E 2nd St

11:00am

Designing Your Future with the Connected Car
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
N/A. This workshop is open to all. Roadtrippers, everyday commuters, car hobbyists, and automakers are all invited to attend.
What to Bring:
Please bring an open mind and a willingness to participate in activities.
Vehicles continue to grow smarter and more connected. From cars that interact with our homes and cities to driverless cars that chauffeur us wherever we want to go, the next ten years will see a fundamental shift in the way we engage with our cars and the role they play in our lives.
Magazines and concept videos are beginning to show what this connected future might look like. But as drivers, passengers, and pedestrians, what does the connected car mean for the way we live? What role will the connected car have in the way that we do our work and care for our families? How will it change the great American road trip?
Join frog as we take a user-centered design approach to explore the future of the connected car. In a two-and-a-half-hour workshop, we will discuss the changing relationship we have with cars now, explore the technological changes we might see in the near future, and sketch out a range of concepts and future experiences that the connected car will enable.
Takeaways - This workshop will provide attendees with:
* An overview of the latest in automotive trends and technology
* A range of new connected car concepts focusing on how they will fit into our daily lives
* Experience using the user-centered design approach
* Fun! Through a unique, hands-on and highly creative workshop
Agenda: After spending time up front covering the latest trends in connected car technology (15 minutes) we’ll break into groups to explore and inspire new concepts with user-centered methods and scenario based ideation (60 minutes). After a short break, we’ll spend 45 minutes to bring these concepts to life with various tools including our new Story Board Photo Booth. The last 30 minutes is for team presentations. This will be a fast-paced, hands-on workshop that will give attendees the opportunity to be creative and collaborative.

View official listing on sxsw.com

Speakers
CE

Cobie Everdell

Creative Dir, frog
Cobie is a creative director at frog, a global product design and strategy firm, and has focused his 9-year career on developing exceptional new products and services. His passion centers on leveraging a deep understanding of user needs and workflows to inspire compelling design solutions and user experiences. While at frog, Cobie has partnered with a wide array of clients in various industries to frame and build new offerings. Before joining... Read More →
avatar for Diny Huang

Diny Huang

Program Manager, frog
As a Program Manager in frog's San Francisco studio, Diny has led several digital and physical design programs. She has worked with a variety of Fortune 500 companies, startups, and nonprofits. She brings a passion for getting things done and empathy for the needs of end user while running well-executed programs that uncover business opportunities and innovative solutions for her clients. She recently managed a 3 month conceptual design program... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 310-311 110 E 2nd St

11:00am

How to Keep Ideas Alive After SXSW
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
No materials needed to bring.
No matter where you work in marketing—agency, client, vendor, etc.—you leave SXSW with a ton of inspiration and ideas. Unfortunately, very few ideas actually make it all the way from the mere idea stage and into a live campaign. And, the truth is, getting something out the door that is a new, innovative and interesting is often more difficult and expensive than we anticipate. In this workshop, we offer a chance to reflect on and digest some of your SXSW experience by strategizing ways you can sell them in when you get home. For example, we will review scenarios such as a web app, a social campaign, and a cool piece of connected hardware and play through the real-life situations that would help you make them apart of a plan and bring them to market. To make things more fun (and realistic) we’ll break into teams to develop the solutions – then rank each teams outcome with a likelihood of success.

View official listing on sxsw.com

Speakers
avatar for Christian Dodd

Christian Dodd

VP, User Experience Strategy Dir, Cramer-Krasselt
Christian Dodd is fascinated by the way digital tools fundamentally alter the way people communicate with each other, both as individuals and as representatives of businesses and brands. The last 5+ years at C-K have allowed Christian the opportunity to help Porsche attract and communicate with passionate loyalists and those new to the brand; help Edward Jones develop strategies, tools, and content to speak to people planning their financial... Read More →
avatar for Nicholas Papagiannis

Nicholas Papagiannis

VP Search Dir, Cramer-Krasselt
Nick brings 16 years of digital marketing experience to the table, with a primary focus in search marketing and delivery. Nick has been the beneficiary of a career that began in digital from the get-go. After earning his Business Administration degree from the University of Illinois at Urbana-Champaign, Nick worked in the technology consulting practice for Accenture. One of his first engagements was a joint e-commerce and loyalty project... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 301-302 110 E 2nd St

11:00am

Introduction to Programming Robots
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
No prior programming experience required, though you should know how to use your computer and install software on it.
What to Bring:
Bring your laptop! The hardware required will be provided, so just come with an enthusiastic interest in building a circuit.
During this workshop, participants will actively learn how to build a small circuit using the Adafruit Trinket and the Arduino platform. Participants will learn to install, set up and configure the Arduino IDE to load sketches onto the trinket. Once set up, participants will build a programmable circuit using a breadboard and a small number of sensors and a multicolor led. Once set up the circuit will control the intensity and color of the led with a button and a potentiometer.
During the first half of the workshop, the participants will learn a bit of history about the Arduino, some basics of circuitry, and everything they need to use the Arduino IDE. After a break, the second half of the class will consist of building a specific circuit using the supplied kit, and then writing a program in the Arduino IDE to control the circuit they created. The last 15 minutes of the class will consist of a Q/A session, along with demonstrations of any unique circuits created by the participants.

View official listing on sxsw.com

Speakers
avatar for Micah Acinapura

Micah Acinapura

Sr Software Engineer, Huge
Micah Acinapura has been building interactive, digital experiences in the advertising and gaming industries for over ten years and currently works at Huge as a Senior Software Engineer. Prior to Huge, Micah worked at Brabble LLC as a Development Director and in various development roles at Strawberry Frog, Your Majesty and Domani Studios. He also designed and built interactive games at Gaia Industries and Imagery Media. Throughout his career... Read More →


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Room 306 110 E 2nd St

11:00am

Psychological Architectures for Persuasive Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
To benefit most from this workshop, you should have an understanding of digital marketing or design, with hands’ on experience.
What to Bring:
All you need is a pen. We’ll provide you with design templates and tools.
The secret behind successful websites is rarely a superficial design feature that you can emulate or plagiarize. Their secret sauce is something deeper; it’s their Psychological Architecture, a winning combination of psychological principles, optimized to influence how people think and behave.

In this session, Brian Cugelman, PhD will show you how Psychological Architectures drive some of the world’ most successful websites, mobile apps, social media, and wearables. You’ll learn how to combine psychological principles into design patterns that work, drawing on scientific and applied evidence, presented in a simple, hands-on way.
This workshop will give you a fresh new perspective on popular Psychological Architectures such as gamification, landing pages, feedback loops, and many others. Brian will help you move past the hype that sometimes surrounds these architectures, and see these patterns for what they are, simply combinations of psychological principles that have been proven to work in some contexts, but have failed in others.
The workshop will empower you to:
-Critically assess popular Psychological Architectures, including gamification, feedback loops, habit formation, landing pages, and more
-Set realistic expectations for persuasive design outcomes
-Learn what to consider when combining and optimizing psychological principles
-Fast-track your next project with Psychological Architecture templates
Timeline:
Participants will enjoy a combination of presentations, followed by participatory group exercises, designed to build new skills in psychological design. Brian will begin the workshop with an introduction to persuasive design, discuss realistic outcome expectations, and teach you how the science of evidence-based design is as simple as cooking. You’ll learn how to combine psychology in ways that can be more effective, but also you’ll understand how digital psychology can backfire when misapplied. After a 15 minute break, the remainder of the workshop will focus on popular Psychological Architectures, which will be reinforced through design templates and interactive group exercises.

View official listing on sxsw.com

Speakers
avatar for Brian Cugelman PhD

Brian Cugelman PhD

Senior Scientist and Director, AlterSpark
Since 1997, Brian has built an extensive career in social mobilization, digital engagement, and program evaluation. Brian obtained his PhD in Online Social Marketing with the Statistical Cybermetrics Research Group, a world-leading Internet research team. He obtained his Masters in Business and Computers.


Friday March 13, 2015 11:00am - 1:30pm
JW Marriott Salon F 110 E 2nd St

11:00am

11:00am

MVPIndex SXsports Lounge- Day One
FRIDAY HAPPY HOUR
March 13, 4:30PM - 6:30 PM
Complimentary drinks and hors d'oeuvres

Come network with other social media professionals, entrepreneurs, CMOs, and data geeks in the sports and fitness industry at one of our events, or just come hang in the lounge to relax and recharge.


Friday March 13, 2015 11:00am - 6:00pm
Four Seasons 98 San Jacinto Blvd

11:00am

Steam3 Create Exhibitor - Day One

SX Create, presented by Silicon Labs, will take place March 13-15th at the Long Center. Held during the first part of SXSW Interactive, the event is FREE and OPEN to the public each of those days, from 11am – 6pm. While visitors will require a Guest Pass, those will be available for free onsite.

SX Create is comprised of three parts: the Hands-On Pavilion, Session Tracks, and Meet Ups.

We are so pleased to be sharing the space with a wealth of amazing makers, creators, “thinkertinkers,” and community builders at this event, open to the good people of Austin, who are eager to experience the magic of SXSW Interactive. In addition to sponsor Silicon Labs, participants include SparkFun, Austin Mini Maker Faire, ATX Hackerspace (and numerous other makerspace groups from around the country), Girlstart, The Thinkery, HP, Raspberry Pi, Austin Energy, Dremel, The Edge of Imagination Station, and so many more.

STEAM3 was birthed and launched in Austin at UT in 2014 and will take place again this September 11th and 12th, 2015 in Atlanta, GA in collaboration with Georgia State University.

In addition to offering information about what STEAM3 - exploring the future of learning and education - is all about, we will also be bringing to the event a taste of the future through our mini interactive playground that will give visitors the opportunity to play with everything from a collection of award-winning serious games from MIT Game Lab, ADL's Imaginarium, building a future virtual classroom, to augmented reality for enhanced learning.



11:30am

Book Signing: Erica Dhawan
Erica Dhawan will appear at the SX Bookstore to sign copies of Get Big Things Done: The Power of Connectional Intelligence.

View official listing on sxsw.com

Speakers
avatar for Erica Dhawan

Erica Dhawan

CEO, Cotential
Erica Dhawan is the co-author of the new book: Get Big Things Done: The Power of Connectional Intelligence. She is a globally recognized leadership expert and keynote speaker who is driving innovation across cultures and generations. Considered to be one of the today’s most provocative business thinkers on Millennials and the future of work, she is the founder and CEO of Cotential – a company that has helped enterprises prepare for the global... Read More →


Friday March 13, 2015 11:30am - 11:50am
ACC Ballroom G Foyer Austin Convention Center

11:30am

How Stress Can Guide Us to Health and Happiness
What if our culture's narrative about stress as a modern plight represents an incomplete picture, one that also does us a disservice? Amanda Enayati challenges many of our long-held assumptions about stress, separating myth from reality when it comes to what is commonly referred to as the health epidemic of the 21st century. Weaving together stories and research from science, history, philosophy and diverse faiths, she tells a fascinating tale that begins with the behind-the-scenes machinations of corporate villains and ends in the power of our stories to shape our realities.

View official listing on sxsw.com

Speakers
avatar for Amanda Enayati

Amanda Enayati

Columnist & Author, CNN, PBS, other media outlets
Amanda Enayati is an Iranian-American author and columnist. She has examined stress and the quest for well-being and life balance during difficult times since the launch of her Seeking Serenity series on CNN Health in 2011. Her essays about happiness, creativity, technology, and identity have appeared widely online; in print; and on the radio, including PBS MediaShift, The Washington Post, Salon, Reader’s Digest, and public radio, among others... Read More →


Friday March 13, 2015 11:30am - 11:50am
ACC Ballroom G Austin Convention Center

12:00pm

The Crossroads of Should and Must
Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer.
The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should—money, time, age, and the ultimate fear: total vulnerability—and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path.

View official listing on sxsw.com

Speakers
avatar for Elle Luna

Elle Luna

Artist Designer Writer, The Crossroads Of Should And Must
Elle Luna (link: http://elleluna.com) is a designer, painter, and writer. She also runs a textile venture, the Bulan Project (link: http://bulanproject.com), a collaboration with master batik artists in Bali, and has previously worked at international design firm IDEO (http://ideo.com) and with teams to design and build Mailbox’s iPhone app (link: http://www.theverge.com/2013/2/7/3961544/mailbox-app-for-iphone-inbox-unchained), redesign... Read More →


Friday March 13, 2015 12:00pm - 12:20pm
ACC Ballroom G Austin Convention Center

12:00pm

12:00pm

Mashable House - Day One
We're back at SXSW. Emoji obsessions, selfie sticks galore and much more will fill the Mashable House as we celebrate all things that broke the internet this past year.

More details soon!


Friday March 13, 2015 12:00pm - 5:00pm
Mashable House 305 E 5th St, Austin, TX

12:00pm

SXSW Esports Tournament Stage produced by GoodGame Agency
Come spectate a premiere esports production of Ultra Street Fighter IV which has brought in the most elite players from around the world to compete live at SXSW Gaming. You can watch the action live and for free on our channel at www.twitch.tv/sxswgamingesports
Competitors include:
RZR Xian
MCZ Tokido
Snake Eyez
TSC Sanford Kelly
EG PR Balrog
PH LPN
EG K-Brad
EG Momochi
TL Nuckledu
Kazunoko
EG Ricky Ortiz
Ryan Hart
EG Justin Wong
DL Hamad
AVM Gamerbee
MCZ Daigo

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 2 900 Barton Springs Rd

12:00pm

SXSW Free Play Arcade with ScrewAttack and Arcades4Home.com
ScrewAttack and Arcades4Home have teamed up to bring you the games of yesteryear to play for FREE the entire weekend of SXSW Interactive. The ScrewAttack Free Play Arcade is the place to party, from old school fighting games to retro classics, complete with tournaments and prizes. So join us for the most fun you can have all weekend as we fire up the nostalgia, pump up the jams with our buddies from GameChops, and we get our game on at the ScrewAttack Free Play Arcade.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 1 900 Barton Springs Rd

12:00pm

SXSW Free Play PC Arena presented by Intel and LANFest
SXSW Free Play PC Arena (sponsored by Intel and LANFest) provides a completely free and engaging environment for everyone to try out and experience exciting games, new and old, during SXSW Gaming. Each station on our network grants you access to an extensive library of games, including some of the hottest titles on the market. Want to try out a PC game you've been dying to try? Feel like playing a game of League of Legends with your new SXSW friends? Want to participate in an open tournament to win cool prizes? This is the place.
Watch the action live on our channel at www.twitch.tv/sxswgamingtournaments
Featured Tournaments of the Day
Registration for all tournaments open at 12:00 PM (noon) at the Registration Desk of the SXSW Free Play PC Arena.
1:00 PM: Kerbal Space Program by Squad
Sponsored by Kerbal Space Academy
4:00 PM: Don't Starve by Klei Entertainment
Sponsored by Klei Entertainment
6:00 PM: Unreal Tournament 2004
Sponsored by Corsair, Gunnar Optiks, Devolver Digital, & Warner Bros Interactive Entertainment
Thanks also goes to the following additional sponsors:
Gunnar Optiks, Warner Bros. Interactive Entertainment (Gauntlet), Klei Entertainment (Don't Starve), Intel SSD, Devolver Digital (Broforce), Gambitious Digital Entertainment, & TeSPA.
LANFest, sponsored by Intel, is a nationwide, all volunteer charity gaming organization whose mission is to have fun, raise money for charity, and promote sponsors in a series of fun, family-supportive, community-involved events.
TeSPA is the premier college gaming network in North America, dedicated to creating a home for gamers on every campus.  By encouraging collaboration and sponsoring local events, TeSPA empowers its chapters to grow their communities.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Room 2 900 Barton Springs Rd

12:00pm

SXSW Game Jam presented by DAQRI, produced by Skillpoint Alliance
SXSW Gaming has become an event to launch up-and-coming game developers as well as highlight new emerging game trends. Join us this year in celebrating an innovative game jam sponsored by DAQRI. This year’s attendees will be encouraged to create cross dimensional games including 2D, 3D, and 4D (Augmented Reality) perspectives across mobile and online platforms. Skillpoint Alliance and Globaloria will co-produce this event to ensure participants learn and enjoy their experiences. Final games will be judged at the end of the competition with prizes and raffles being awarded for specific categories. The winners will be showcased on Sunday, March 15 at 6:45 p.m. on the Geek Stage. https://austineducationgamejam.splashthat.com/

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 1 900 Barton Springs Rd

12:00pm

SXSW Gaming Concept Gallery featuring DigiPen Institute of Technology
The art of gaming is as boundless as the creativity that goes into creating each game. This year we welcome everyone to come join us at the SXSW Gaming Concept Gallery to witness what the next generation of artists from DigiPen has to offer. All selected works are from current students and will showcase a large variety of talent that is sure to inspire everyone.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center 900 Barton Springs Rd

12:00pm

SXSW Gaming Expo presented by Activision and Twitch
Drawing developers, manufacturers and fans from all facets of the community, the Gaming Expo is the epicenter for gaming culture at SXSW. This diverse range of events combines well-loved elements of geek culture with the cross-console video game world. And it all happens in Austin, Texas, a true hotbed for the expanding gaming industry.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Halls 1 & 2 900 Barton Springs Rd

12:00pm

SXSW Geek Stage presented by comiXology
The SXSW Geek Stage exemplifies the heart and soul of the SXSW Gaming experience. Covering all aspects of the geek culture, the stage features content from the world of video games, comics, board games, animation, toys and more. You can watch Geek Stage programming live and for free at www.twitch.tv/sxswgaming

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 1 900 Barton Springs Rd

12:00pm

SXSW Indie Corner
The Indie Corner is your chance to not only play but vote on indie games. Challenge yourself to play all of the greatest indie titles of the year and vote on the one you think should win the 2015 SXSW Gamer’s Voice Award!
Titles on display this year include:
Apotheon - Alientrap Games
Armikrog - Pencil Test Studios
Assault Android Cactus - Witch Beam
Cadence - Made With Monster Love
Children of Morta - Dead Mage
Chroma Squad - Behold Studios
Darkest Dungeon - Red Hook Studios
Extreme Exorcism - Golden Ruby Games
Gemini - Echostone Games
Grow - CriKeT Games LLC
Hyper Light Drifter - Heart Machine
Ice-Bound - Down to the Wire
Keep Talking and Nobody Explodes - Steel Crate Games Inc.
Lurking - DigiPen Institute of Technology Singapore
Narcosis - Honor Code Inc.
Noct - c3sk
Nom Nom Galaxy - Q-Games
Nova-111 - Funktronic Labs
Push Me Pull You - House House
ROCKETSROCKETSROCKETS - Radial Games Corp.
Salt and Sanctuary - Ska Studios
SoundSelf - Robin Arnott
SpeedRunners - tinyBuild Games
Stardust Vanguards - Zanrai Interactive LLC
That Dragon, Cancer - Numinous Games
The Escapists - Team17 Digital Ltd
The Flame in the Flood - The Molasses Flood
White Night - OSome Studio
Yomi's Gate - Spriteborne
Zombie Night Terror - Jérôme Levet

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 2 900 Barton Springs Rd

12:00pm

Table Top Experience presented by Geek & Sundry, produced by Sunmesa Events
Join Geek & Sundry and your fellow geeks in a well-honed environment of tabletop gaming exhibitions and tournaments. In conjunction with Sunmesa Events, this area will enlighten you to the physical side of gaming.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Exhibit Hall 1 900 Barton Springs Rd

12:00pm

The John Lennon Educational Tour Bus @ SXSW Gaming
The John Lennon Educational Tour Bus is a non-profit state-of-the-art mobile Pro Audio and HD video recording facility that provides hands-on experiences for students of all ages. In its 18th year of touring, the Lennon Bus features the latest audio, video, gaming technology, gear and products. The concept began as an offshoot of the John Lennon Songwriting Contest, dedicated to providing opportunities for both professional and amateur songwriters around the world. The Lennon Bus North America travels across the U.S. and Canada year-round, providing free tours and workshops at schools, retailers, festivals, on tours with headlining artists, and at major industry conferences. Lennon Bus Europe began providing these same opportunities to the young people of Europe when it launched in Liverpool, UK in May 2013. For more information visit www.lennonbus.org.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center 900 Barton Springs Rd

12:00pm

Videogame History Museum Lounge presented by JVC
The Videogame History Museum was established with a mission to document, preserve, and archive the history of the Videogame industry. It is an evolution of the world-famous Classic Gaming Expo archive, which is possibly the largest videogame museum collection in the world. Come experience what the last 25 years has brought for the industry, and what the future may hold ahead.

View official listing on sxsw.com

Friday March 13, 2015 12:00pm - 8:00pm
Palmer Events Center Room 1 900 Barton Springs Rd

12:00pm

Dailymotion Party - Day One

Friday (3/13) Events
12PM-2AM: Lawn Games (Cornhole and Life Size Jenga in our backyard)
12PM-2AM: Machinima Video Game Kiosks (Play “Evolve” by 2K)
12PM-2AM: Front Yard Lounge (Relax and watch Dailymotion videos)
12PM-10PM: Record “Spin Art” Booth (Customize your own SXSW record)
2PM-10PM: Dailymotion Prize Wheel (Spin it & win cool swag)
6PM-8PM: Tasted Happy Hour (Free beer & craft cocktails)
8PM-10PM: Dailymotion Burger Bash (Free burgers & beer in our backyard)
8PM-12AM: DJ Performance (Featuring DJulovei)



Friday March 13, 2015 12:00pm - Saturday March 14, 2015 2:00am
Bungalow 92 Rainey St

12:30pm

Book Signing: Elle Luna
Elle Luna will appear at the SX Bookstore to sign copies of The Crossroads of Should and Must: Find and Follow Your Passion.

View official listing on sxsw.com

Speakers
avatar for Elle Luna

Elle Luna

Artist Designer Writer, The Crossroads Of Should And Must
Elle Luna (link: http://elleluna.com) is a designer, painter, and writer. She also runs a textile venture, the Bulan Project (link: http://bulanproject.com), a collaboration with master batik artists in Bali, and has previously worked at international design firm IDEO (http://ideo.com) and with teams to design and build Mailbox’s iPhone app (link: http://www.theverge.com/2013/2/7/3961544/mailbox-app-for-iphone-inbox-unchained), redesign... Read More →


Friday March 13, 2015 12:30pm - 12:50pm
ACC Ballroom G Foyer Austin Convention Center

12:30pm

How to Build a Following Around Your Idea
Too many people believe that if they keep their heads down and work hard, their ideas will be recognized on their merits, but that’s simply not true anymore. To make a name for yourself and gain traction for your best ideas, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. Former presidential campaign spokeswoman Dorie Clark, a regular contributor to Forbes, HBR, and Entrepreneur, explains how to identify the ideas that set you apart and how to promote them successfully.
Drawing on her interviews with top thinkers like David Allen, Seth Godin, Daniel Pink, Tom Peters, Robert Cialdini, and more, Clark shows how to build a powerful and engaged community of followers around your ideas. In this talk, based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, she offers not mere self-promotion but the opportunity to make a powerful impact on the world.

View official listing on sxsw.com

Speakers
avatar for Dorie Clark

Dorie Clark

Author/Consultant/Professor, HBR/Forbes/Duke
Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and the forthcoming "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and... Read More →


Friday March 13, 2015 12:30pm - 12:50pm
ACC Ballroom G Austin Convention Center

12:30pm

Wakfu, Dofus and Krosmaster: 2015
Enter the intriguing world of the Dofus and Wakfu Anime series! Join Japanime Games and Ankama for a panel discussion of all things Dofus and Wakfu, including the Krosmaster Arena tabletop game! We will delve into the Anime, Online Games and Tabletop game worlds. We will have some exclusive clips from the Anime series, reveal upcoming releases for the tabletop games and talk about our electronic games including the upcoming tablet releases.

View official listing on sxsw.com

Speakers
avatar for Toni Darling

Toni Darling

Community Mgr, Japanime Games
avatar for Eric Price

Eric Price

Pres, Japanime Games
HS

Hervé Sohm

Head of Business Dev, Ankama Games
SW

Sabrina Waters

WAKFU English Community Mgr, Ankama Games


Friday March 13, 2015 12:30pm - 1:15pm
Palmer Events Center Geek Stage 900 Barton Springs Rd

12:30pm

Coaching Fast and Fearlessly

Speakers
avatar for Art Briles

Art Briles

Head Football Coach, Baylor University
Art Briles' restoration of Baylor's football program to an elite national level received an exclamation point in 2013 with a Big 12 Conference title and first-ever BCS bowl berth. Powered by a record-breaking offense (106 school records set or tied) and a veteran Top-30 nationally ranked defense, the 2013 Bears won a school-record 11 games, finished No. 13 nationally and played in the Tostitos Fiesta Bowl as Big 12 champions (a school-record... Read More →
avatar for Kevin Kelley

Kevin Kelley

Sr Football Head Coach / Athletic Director / Motivational Speaker, Pulaski Academy
138-25-1 record as head coach with 4 state championships in 12 years @ 5A Pulaski Academy in Little Rock, Arkansas.
avatar for George Schroeder

George Schroeder

Natl College Football Writer, USA TODAY
George is a 20-year sports-journalism veteran, with experience as both a reporter and columnist. At USA TODAY Sports, he is a national college football writer, covering the scope of the sport across the country. Previously, he was the lead sports columnist at The Register-Guard in Eugene, Ore., and before that was the University of Oklahoma beat writer for The Oklahoman.


Friday March 13, 2015 12:30pm - 1:30pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

12:30pm

Designing New IP for New Technologies

Speakers
avatar for Lorne Lanning

Lorne Lanning

COO, Oddworld Inhabitants Inc
For nearly three decades Lorne has been focused on the integration of high technology, global awareness, eco-literacy, and interactive myth making in effort to brew a unique blend of odd entertainment he refers to as “semi-conscious Trojan Horse pop”.


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 4 208 Barton Springs Rd

12:30pm

Gaming Pioneers: Meet Intellivision Programmers

Speakers
avatar for William Fisher

William Fisher

Pres, Quicksilver Software Inc
Founder and President, Quicksilver Software, Inc.
avatar for Julie Hoshizaki

Julie Hoshizaki

Professor/Program Coord, Northwest Vista College
Julie Hoshizaki began her programming career at Mattel Electronics developing video games for the Intellivision. Her interest in new technology spurred her involvement with Playstation and Pico games, original Macintosh graphics editor, corporate ecommerce solutions, community web portals, and mobile applications. Julie graduated from the University of Southern California with a degree in Computer Science. Her diverse experience and interest in... Read More →
avatar for Keith Robinson

Keith Robinson

Pres, Intellivision Productions Inc
Keith Robinson, President of Intellivision Productions, Inc., has spent much of the last 30 years dedicated to keeping alive the history of the early days of video games.
avatar for David Warhol

David Warhol

Pres, Realtime Associates
David Warhol is founder and president of Realtime Associates, Inc., one of the longest-established independent game production studios in operation today. Founded in 1987, Realtime Associates has released over 100 consumer products on game platforms ranging from the original Nintendo Entertainment System to current platforms, specializing in ESRB EC, E, E10+, and T-rated software. In addition to its consumer entertainment work, Realtime... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Long Center Kodosky 701 W Riverside Dr

12:30pm

How to Remain Relevant in Today’s Digital Age

Speakers
avatar for Charles Barkley

Charles Barkley

Turner Sports Analyst, Turner Sports Turner Broadcasting
Charles Barkley is in his 15th full season as an NBA studio analyst for TNT’s Emmy® award-winning studio show Inside the NBA. • Barkley won the 2012 Sports Emmy® Award as Outstanding Sports Personality – Studio Analyst • Since 2011, Barkley has served as a studio analyst for CBS and Turner’s NCAA Division I Men’s Championship coverage. • Barkley was named the 2002 "Personality of the Year" by Sports Illustrated. CAREER • Drafted... Read More →
avatar for Richard Deitsch

Richard Deitsch

Media Reporter, Sports Illustrated
Richard Deitsch is a writer and editor at Sports Illustrated, SI.com and TheMMQB.com. He has covered seven Olympic Games, NCAA championships and Super Bowls, and worked for nearly every division of SI, including the Swimsuit Issue, SI For Women and SI For Kids. His specialties include sports media, women's athletics, tennis and the Olympics. Deitsch spent the 2008-09 academic year studying as a Knight-Wallace Fellow at the University of Michigan... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Ballroom D Austin Convention Center

12:30pm

Lovejams, Art Games, and Game Innovation at USC

Speakers
avatar for Tracy Fullerton

Tracy Fullerton

Dir, USC Games
Tracy Fullerton is an experimental game designer, associate professor and director of the USC Games program. Her research center, the Game Innovation Lab, has produced several influential independent games, including Cloud, flOw, Darfur is Dying, The Misadventures of P.B. Winterbottom, andThe Night Journey, with artist Bill Viola. She is currently working on Walden, a simulation of Henry David Thoreau’s experiment at Walden Pond supported by... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Long Center AT&T Education Room 701 W Riverside Dr

12:30pm

Sport for Development: Affecting Societal Change

Speakers
avatar for Joey Cheek

Joey Cheek

Olympic Athlete, GlideSlope
Originally an inline skater from North Carolina, Joey Cheek quickly mastered the ice and became a world record-setting speed skater. In 2002, at the Salt Lake City Olympics, Cheek won his first ever international medal, a bronze.  Over the next four years he would go on to win more than 25 World Cup and World Championship medals, including joining Eric Heiden and Dan Jansen as the only US men to become World Sprint Champion.
avatar for Matt Geschke

Matt Geschke

Dir, Laureus Sport For Good Foundation
Laureus Sport for Good Foundation USA is led by Matthew Geschke, Director. He manages strategic partnerships and develops Laureus USA's activities. Throughout his career Matt has become a leading voice in the Sport for Development sector. Prior to this role, Matt served as Director of O Heroes, a student-athlete community service organization at the University of Oregon. From 2006 to 2008 Matt served as the Managing Director of PeacePlayers... Read More →
avatar for Dave Mingey

Dave Mingey

Pres, Founding Partner, GlideSlope
Dave Mingey is a Founding Partner of GlideSlope, a collective of management advisors focused on the global sports industry. As the company’s President, he leads its mission to guide several of the world's biggest brands looking to increase bottom line results by better leveraging the full power of sport.
avatar for Paul Teeple

Paul Teeple

Dir, Sport for Dev, Partners of the Americas
Paul Teeple serves as Partners’ Director of Sport for Development and has led the A Ganar program since its founding in 2005. Described as “a youth workforce development program wrapped inside a soccer ball,” A Ganar uses lesson from the field of play to help at-risk youth learn marketable job skills. Under Paul's leadership, A Ganar has grown from 3 to 18 countries throughout Latin America and the Caribbean. To date, over 14,000 youth have... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

12:30pm

The Changing Face of Action Sports Media

Speakers
avatar for Angel Collinson

Angel Collinson

Professional Athlete, Teton Gravity Research
Like many freeskiers, Angel’s career was cast from a racing background. When Angel narrowly missed the US Ski Team at 18, big mountain skiing became her focus. She won the Freeskiing World Tour her freshman year competing, and repeated the following year, solidifying her place in the upper echelons of big mountain skiing. Angel has since taken her talents to the silver screen, filming with world-renowned production companies like Teton... Read More →
avatar for Tana Hoffman

Tana Hoffman

Social & Content Mktg Mgr, Teton Gravity Research
Tana is a social media and digital strategist at Teton Gravity Research who focuses on content and influence marketing with the goal of building TGR's fanbase and spurring fan engagement. More than a professional, she's someone who loves good stories.
avatar for Todd Jones

Todd Jones

Founder & CEO, Teton Gravity Research
Todd Jones is a founder and CEO of action sports company Teton Gravity Research, which was founded in 1996. Todd has directed over 30 action sports films, countless hours of television programs and national commercials for brands such as Ford and the North Face.
avatar for Keith Sharman

Keith Sharman

Producer, 60 Minutes / CBS News
Keith Sharman is an award winning producer for 60 Minutes and 60 Minutes Sports who recently produced a profile of snowboard pioneer Jeremy Jones and Teton Gravity Research called 'No Fall Zone.' He also produced a story for 60 Minutes Sports in 2013 on big wave surfer and world record holder Garrett McNamara called 'The Ride of His Life.'


Friday March 13, 2015 12:30pm - 1:30pm
Four Seasons San Jacinto 98 San Jacinto Blvd

12:30pm

12:30pm

#nofilter: Pros and Cons of Constant Connection
What is the true cost of being connected online 24/7? Is what we get worth what we give up? These are the conversations we will have with #NoFilters: The Pros and Cons of Constant Connection. We’ll examine how technology is evolving human behavior in business, education, advertising, pop culture, parenting and more, and how it is changing our ideas of privacy, entertainment and our own sense of self. Then we'll discuss the benefits and possible consequences of these emerging digital experiences.

View official listing on sxsw.com

Speakers
avatar for Krystine Batcho

Krystine Batcho

Professor, Le Moyne College
Krystine Batcho, Ph.D., is a licensed psychologist and a professor in the Psychology Department at Le Moyne College in Syracuse, New York. She makes regular contributions as an expert on the Psychology Today website. Her research has ranged from early work in human-computer interaction to the impact of higher education on the development of moral and social responsibility. Her current research on the psychology of nostalgia began with her... Read More →
avatar for AJ Scherbring

AJ Scherbring

Assoc Creative Dir, Digitaria
avatar for Jenny Stoltenow

Jenny Stoltenow

Post-it(R) Brand Mktg Communications Mgr, 3M
A marketing professional experienced in transforming brands, leading cross-functional teams and managing the development and implementation of strategic communications campaigns, Jenny has over 12 years experience working across both corporate and agency businesses.
avatar for Paul Tyma

Paul Tyma

Co-Founder, Refresh
Paul is a serial (and sometimes parallel) entrepreneur and technologist. He takes ideas and turns them into products at an astounding pace. He’s a former Googler, founded Preemptive Solutions and Home-Account, built and runs the Mailinator email service, and is a recognized author and leader in Java. Paul is a computer theorist, architect, and hands-on developer who received his Ph.D. in Computer Engineering from Syracuse University.


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 8 110 E 2nd St

12:30pm

Austin: The New Gateway for International Startups
More than forty percent of Fortune 500 companies were founded by immigrants or children of immigrants. Foreign entrepreneurs started thirty-three percent of US venture-backed companies between 2006 and 2012 that went public. There has never been a better time for foreign-born entrepreneurs to consider moving to and launching their startups in the US. Especially in Austin.
Austin, TX has all the qualities that foreign entrepreneurs crave – lovely weather, relatively low cost of living, friendly experts willing to share advice, angel investors, and great music and food!
In our panel session, you'll hear from actual foreign entrepreneurs who have chosen Austin as their startup launchpad, built their companies and achieved funding. Listen to their stories, challenges, and extraordinary outcomes and realize how small a world it really is.

View official listing on sxsw.com

Speakers
avatar for Thomas Bebis

Thomas Bebis

Country Advisor Greece, International Accelerator
avatar for Jean Belanger

Jean Belanger

Co-founder / CEO, prüf technologies inc
Jean has 30 years experience in starting technology companies through to IPO and successful exit. He was Finalist for E&Y’s Entrepreneur of the Year Award. He received MacWorld Magazine “World Class” Outstanding Achievement Award for personal contribution to Macintosh platform along with CTO of Apple Computer. His last startup was the fastest growing company in Austin in 2010 as per Austin Business Journal’s annual Fast 50 awards. He... Read More →
avatar for George Koutitas

George Koutitas

CEO & Co-Founder, Gridmates
I am a serial entrepreneur and academic in smart grids and wireless networks. I work on scientific algorithms on optimization, control and game theory and I am now bridging the gap between theory and practice. I am cofounder of Gridmates, a unique cloud platform and ecosystem that will change the way we experience energy! Gridmates brings peer to peer energy sharing in the first transactive energy platform to eliminate energy poverty!
DA

Dr. Ann-Christine Langselius

CEO, Co-Founder and Co-Inventor, Miraculum Applications Inc
EN

Eleftherios Ntouanoglou

Founder/CEO, Schoox Inc


Friday March 13, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon H 500 E 4th St

12:30pm

Beacons, mPay and The Great Shopper Reboot
From showrooming to Webrooming consumers have been transforming the shopping experience with personal technology long before retailers themselves caught on. But with the emergence of in-store sensor and beacon technology, the push towards mobile payments, retail is hoping to regain some control of their own store. Can they? Will they? Should they? What does “consumer-centric” shopping look like? We ask retail brands at the cutting edge of these technologies what they hope to achieve in rebooting the in-store moment and connecting it to the rest of the consumer’s digital path to purchase.
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Sean Bartlett

Sean Bartlett

Director of Digital Experience, Product, & Omni-channel Integration, Lowe's Home Improvement
Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined Lowe’s in 2011 as the founding member of the mobile strategy and platforms organization. Bartlett has extensive marketing and product experience at start-up... Read More →
avatar for Ryan Bonifacino

Ryan Bonifacino

SVP Digital, Alex and Ani
Ryan Bonifacino oversees digital marketing, online advertising, social media and e-commerce as the Senior Vice President of Digital at Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,300 employees and 2013 revenues of $230 million, Alex and Ani is one of the fastest growing mid-sized retailers in the US, operating a multi-channel business model that includes over 45 inline... Read More →
avatar for Daniel Gutwein

Daniel Gutwein

Dir of Retail Analytics, Intel
avatar for Laura Davis Taylor

Laura Davis Taylor

EVP, Customer Experience, MaxMedia
Laura Davis-Taylor EVP Customer Experience MaxMedia


Friday March 13, 2015 12:30pm - 1:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

12:30pm

Building an Army of Brand Advocates
Tech companies may be cutting edge when it comes to technology, but when it comes to mobilizing an army of brand advocates they have much to learn. Join senior executives from Virgin America, Change.org, and World Wildlife Fund to see how some of the world’s most innovative brands are engaging customers in strategic brand advocacy, and cultivating brand evangelists.

View official listing on sxsw.com

Speakers
LC

Luanne Calvert

VP & Chief Mktg Officer, Virgin America
A marketing industry veteran, Luanne has spent 20 years shaping some of the world’s leading brands. As Vice President of Marketing & Communications at Virgin America, Luanne leads the airline’s Brand and Online Marketing, Public Relations, Social Media, In-flight Content and Loyalty teams.
AL

Amanda Levy

VP of Biz Dev, Change.org
avatar for Abby Lunardini

Abby Lunardini

VP of Brand Mktg & Comm, Virgin America
avatar for Terry Macko

Terry Macko

SVP of Mktg & Communications, World Wildlife Fund
Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.2 million WWF members in the United States through direct marketing, online initiatives and corporate marketing partnerships.


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

12:30pm

Content Is Content: TV, Social and Everything Else
Once upon a time, there was TV and there was social media, and both were very different places.
Not so much today. The borders between content and personality, broadcast and digital, stars and audiences have never been more fluid.
So what’s a producer or a publisher to do? Where do you start? Which content goes where?
Our panel reprises SXSW’s 2011 Social TV line-up —a group of producers of hit TV shows and top digital platforms — to share how they’re thinking about finding and engaging audiences across platforms to create new kinds of viewing experiences.

View official listing on sxsw.com

Speakers
LK

Lila King

Product Dir, HLN/CNN
avatar for Gavin Purcell

Gavin Purcell

Producer, The Tonight Show Starring Jimmy Fallon
TS

Tim Shey

Product Dir, YouTube


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 1 208 Barton Springs Rd

12:30pm

Cross-Channel Data Driven Marketing With TV
Cross-channel is a term that is thrown around daily, but most marketers are focused on digital, desktop and mobile. What about the largest area of advertising and marketing: TV? Data activation in television has come a long way, but it still has a long way to go. Hear about how emerging technologies are being applied to bring digital marketing, data and TV closer for smarter customer messaging.
Presented by Oracle.

View official listing on sxsw.com

Speakers
MP

Molly Parr

Dir/Prod Mgmt, Oracle


Friday March 13, 2015 12:30pm - 1:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

12:30pm

CSS as a Service: Maintaining Style
We often build multiple websites and applications that share the same styles across multiple code bases (style guides/pattern libraries). Maintaining these styles becomes quite a task, and causes increasing frustration overtime. Fortunately it doesn’t have to be this way. Within this talk we’ll cover a service-oriented architecture approach to writing HTML and CSS and keeping our code modular and performant. Geared towards designers and front-end developers, we’ll discuss at how to best structure and write front-end code for maintainability and reuse, as well as how to properly package these styles to be used within different development environments. Consistency shouldn’t take a back seat to maintainability, and this talk covers how to have the best of both worlds.

View official listing on sxsw.com

Speakers
avatar for Shay Howe

Shay Howe

Dir of Prod, Belly
As a designer and front end developer, Shay Howe has a passion for solving problems while building creative and intuitive products. Shay specializes in product design and interface development, specialties in which he regularly writes and speaks about. Currently he is the Director of Product at Belly, helping build the world's best loyalty program. Additionally, Shay helps co-organize Chicago Camps, Refresh Chicago, and UX Happy Hour.


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon B 110 E 2nd St

12:30pm

Customizable Interactive SVG Graphics for the Web
Static icons are out; animated ones are in. SVG, a relatively new technology is the best you can get when it comes to using scalable assets anywhere. This talk will be aided by a web based SVG icon library where you can upload your own. An interesting way to think about it, would be if you could get a team to upload icons that were currently used in various projects to this cloud-based service, use a web browser to modify, tweak and even animate them. You could then use these assets anywhere - on a mobile app, a smart TV interface, a game or even your personal web page.With introduction of recent HTML5 standards, support for inline SVG and the ability to integrate SVG with CSS, numerous opportunities have opened up to create richer experiences on the web. Our presentation will showcase multiple tricks of the trade including 3D Rotate, Scale, Translation, Skew, Gesture inputs, Data-driven transforms, Geo location, Gradients, Patterns, Filters,Camera movement, Lighting effects and Masks

View official listing on sxsw.com

Speakers
avatar for Devina Coutinho

Devina Coutinho

User Experience Designer, Adobe Systems Inc
I am a User Experience Designer at Adobe Systems working in the web space for the past 3 years. I am responsible for the User Experience of products like Dreamweaver and Inspect. My expertise include information architecture, pattern identification, interaction design, data visualization and web design. I like drawing, cooking, tailoring, traveling, socializing and reading in my free time.
avatar for Priyanka Herur

Priyanka Herur

Software Engineer, Adobe Systems Inc


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon D 110 E 2nd St

12:30pm

Do You Know the ROI of WOM? Do You Want To?
Many marketers recognize that word of mouth (WOM)/earned media, online and off, is the most effective form of advertising, but precisely how effective is it? Up to now, there’s been no industry-wide, definitive study to answer that question, but the Word of Mouth Marketing Association (WOMMA) has changed all of that with its new “Return on WOM” study. We now know the ROI of WOM marketing and, more importantly, how it can be maximized for brands across a variety of categories.
This study has brought together leading brands across a variety of categories to share data and insights, and in this panel, study participants (as well as Peter Storck, Chairman of the WOMMA Research & Measurement Council) will discuss how the results finally quantify the value of earned media relative to paid/owned, and what that means for the future of WOM. This is a unique opportunity to learn what cutting-edge market-mix-modeling techniques reveal about how WOM should fit into your overall marketing mix.

View official listing on sxsw.com

Speakers
avatar for Greg Pharo

Greg Pharo

Director, Market Research & Analysis, AT&T Mobility
Greg Pharo is director of marketing analysis and research for AT&T Mobility. He leads the marketing sciences practice for the nation's leading communications company, helping AT&T optimize its return on marketing investment. His responsibilities include market mix modeling, media and pricing optimization, advertising and messaging research, attribution and social media insights. Greg received his undergraduate and MBA degrees from Emory... Read More →
avatar for Beth Rockwood

Beth Rockwood

SVP, Market Resources, Discovery Communications
Beth Rockwood is Senior Vice President, Market Resources for Discovery Communications. Her team is responsible for marketplace intelligence, forecasting, and audience research for the Discovery Networks. Prior to working at Discovery, Beth worked for CBS television network in a similar role. Beth began her career at Young and Rubicam, where she was hired as a trainee and was promoted through the ranks to Exec VP Media Director.
avatar for Peter Storck

Peter Storck

SVP Research & Analytics, House Party Inc
Peter oversees strategic research for House Party, a social marketing company that drives online and offline consumer recommendations, at scale, to build brands and increase sales. His focus at House Party is analyzing the effectiveness of word of mouth programs and helping marketers see how to use them to strengthen their marketing mix.
avatar for Edward Wild

Edward Wild

Sr Dir, Analytics – Pepsi Beverages, PepsiCo
Edward Wild Ed holds the position of Senior Director, Analytics for Pepsi NA Beverages Company. He is responsible for all phases of consumer analytics including marketing ROI and optimization, value and price/pack analytics, consumer tracking and digital analytics. Ed leads the development of on-going marketing analytics across the portfolio of PepsiCo U.S. beverage brands. He and his team are currently focused on understanding of how to fully... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

12:30pm

Empowering Cities with Big Data Analytics
The Big Data Revolution has begun, but the applications and implications of harvesting and harnessing this data are in their infancy—and this is particularly true in understanding how cities really ‘work’ and how to make them better. However, the potential impact of Big Data Analytics—using data collected from pervasive sensors and ubiquitous mobile devices—in improving the lives of everyone in cities is enormous: safety, quality and efficiency of services, and even enrichment and entertainment. There are challenges to overcome: collecting enough high-quality data; obtaining buy-in from citizens and protecting their privacy; developing urban models with sufficient accuracy; etc. This panel will review current leading city data efforts, present opportunities and possibilities for urban data analytics, and discuss issues and solutions in using Big Data to improve lives for all. Panelists will include leaders in urban planning, computing, mobile devices, and Big Data analytics.

View official listing on sxsw.com

Speakers
avatar for Charlie Catlett

Charlie Catlett

Dir & Sr Computer Scientist, Urban Center for Computation and Data
Charlie Catlett is the founding director of the Urban Center for Computation and Data, UrbanCCD, which brings social, physical, and computational scientists together with artists, architects, technologists, and policy makers to explore science-based approaches to opportunities and challenges related to the understanding, design, and sustainable operation of cities. To this end UrbanCCD brings expertise, tools, and resources to bear from... Read More →
MG

Marta Gonzales

Asst Professor, MIT
avatar for John Tolva

John Tolva

Pres, PositivEnergy Practice LLC
RT

Roy Truitt

CEO, ScanSee Inc


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 211-212 110 E 2nd St

12:30pm

En Vogue: Blurring the Line Between Brands and Tech
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Brand matters. As we’ve seen on TV, even a $20 Casio watch will excite people if it has an Apple sticker on it. In her talk, leading wearable technology and fashion expert Jennifer Darmour will reason that for wearables to have this kind of enduring consumer engagement, we need to align brand values and technological capabilities in a way that makes the experience more meaningful.
As wearable technology and the IoT collide, we’ll see more technology embedded into products we use daily, from our clothing to our homes. So far, brand values have been an afterthought for these smart products but it’s time to think about it the other way around – creating new experiences tied to the values of brands we love.
In her talk, Darmour will explore the intersection of fashion and technology by breaking down models of brand collaborations from Tory Birch and Fitbit to Apple and Gucci, and discuss how incorporating brand from the beginning will result in tailor-made experiences of the future.

View official listing on sxsw.com

Speakers
avatar for Jennifer Darmour

Jennifer Darmour

Senior Creative Director, Chrono Therapeutics
Ms. Darmour has almost 20 years of technology product and UX design experience in the consumer and wearables space. She held design leadership roles and directed teams toward award winning new and innovative products that span across gaming, mobile, smart TVs, medical devices, consumer devices, cameras, wearables and many more. Prior to joining the Chrono team, Ms. Darmour was at Seattle-based technology product design firm, Artefact, as Design... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 205 110 E 2nd St

12:30pm

Global Digital Trends for The Luxury Consumer
Luxury marketing continues to hone in on the unique characteristics, behaviors and expectations of luxury buyers, but digital trends are becoming more significant as they emerge at a more consistent rate. This talk will highlight digital luxury advertising tactics for the luxury consumer. Panel speakers include members from our Hudson Rouge advertising agency in Shanghai and New York as well as a member from Hungry Inc. who will showcase thoughtful strategies that cater to new and emerging trends in the luxury market.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
avatar for Keenan Ellsberry

Keenan Ellsberry

VP Dir of Innovation, Team Detroit LLC d/b/a Hudson Rouge
avatar for Mark Evans

Mark Evans

Creative Strategy Director & Emerging Technologies Lead, Team Detroit/Blue Hive Shanghai
avatar for Chris Milk

Chris Milk

Founder & CEO, Vrse Inc
avatar for Paul Miser

Paul Miser

Group Account Dir - Digital, Hudson Rouge


Friday March 13, 2015 12:30pm - 1:30pm
Palm Door on Sixth Main Stage 508 E 6th St

12:30pm

How Big Data Helps Convert Fans into Customers
With the right tools and resources, big data empowers big opportunities to increase ROI, wow your customers and drive conversions. But even with the right tools, do you know how to identify your high value fans who engage with your content? Are you able to find and use the right data to surprise and delight them? Do you know how to engage with them at the moment they are most likely to convert? Do you know enough about them to run campaigns that effectively convert them into paying customers? Learn how these market leaders are driving ROI and growing their businesses by using big data to identify, segment and target their most-likely-to-buy customers. It’s about customer lifetime value, and how big data can make your brand one driven by happy, loyal customers who come back for the experience, time and time again.
Presented by Umbel

View official listing on sxsw.com

Speakers
avatar for Nick Goggans

Nick Goggans

Co-Founder, Chief Strategy Officer, Umbel
RL

Rob Laycock

VP of Mktg, Indiana Pacers
avatar for Anthony Piedmonte

Anthony Piedmonte

Mgmt, Bon Jovi Management (BJM)
avatar for Peter Scott

Peter Scott

VP of Emerging Media, Turner
Peter Scott has been with Turner Broadcasting, an Time Warner company since 1989. He first started in the Video Journalist program at CNN, becoming an editor and cameraman for CNN news. He traveled the world for six years covering wars in Bosnia, the US invasion of Haiti, Presidential campaigns, Earthquakes in Los Angeles and other worldly events. In 1996, Peter moved to Turner Sports where he became a Senior Production Manger of Remote... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

12:30pm

How Is Big Pharma Interacting with Tech Startups?
With declining revenues and regulatory hurdles, large pharmaceutical and biotechnology corporations are beginning to look for ways to increase sales of existing drugs and add new sources of revenue. Health IT startups have the potential to solve many of these hurdles, yet on the whole, big pharma has been slow to adopt new innovative technology. This session will look at pharma activity in the the health IT space to date, where it's headed, and what health IT entrepreneurs can do to better appeal to large pharma and biotech.

View official listing on sxsw.com

Speakers
avatar for Jennifer Lannon

Jennifer Lannon

Life Science Program Mrg, Springboard Enterprises
As Life Science Program Manager for Springboard Enterprises, Jennifer Lannon works closely with the Springboard network and entrepreneurs to run the Life Science Accelerator and Dolphin Tank pitch events. In the past, Jennifer has worked as a consultant with the Entrepreneur-in-Residence to the NIH through BioHealth Innovation, a non-profit that accelerates the commercialization of market-relevant life science research in central Maryland. She... Read More →
avatar for Meghan Lopresto

Meghan Lopresto

Dir, Digital Promotion and Multichannel Strategy, Boehringer Ingelheim Pharmaceuticals, Inc.
Meghan has over 14 years of experience in the pharmaceutical industry in leadership roles focusing on Multichannel Marketing, Digital Innovation, Business Development, Account Leadership, and Sales Operations and Platforms. Meghan has worked with Omnicare, Forest Laboratories, Sepracor/Sunovion, Publicis Strategic Solutions Group, The CementBloc, and, most recently, Boehringer Ingelheim. Well known as an industry expert in engagement strategy... Read More →
avatar for Mike Marett

Mike Marett

CCO, CoheroHealth
Mike is a seasoned business development & marketing executive with extensive digital strategy, global product management, sales and corporate development experience. A healthcare industry veteran, MIke is an entrepreneur who has successfully launched multiple new ventures and spearheaded the commercialization of award-winning digital products and platforms within health.tech and beyond.
SS

Shweta Singh

Sr Mgr, Business Development - Commercial Partnering, Genentech
At Genentech, Shweta engages with strategic health technology partners, while continuing to support internal business partners needs through enabling strategic health technology innovation pilots. Shweta comes to Genentech from Summa Health System in Akron, Ohio where she was the Director for The Center for Minimally Invasive Therapeutics (CMIT). At Summa she was responsible for fostering internal and external partnerships for commercial... Read More →
avatar for Phyllis Whiteley

Phyllis Whiteley

Venture Partner, Mohr Davidow Ventures
Phyllis Whiteley is a Venture Partner with Mohr Davidow Ventures. Dr. Whiteley has built a career founded on her passion for personalized medicine, global healthcare, and transformative life science innovations. Dr. Whiteley brings more than 25 years of international experience across academia, Biotech, and Pharma in R&D, business, and portfolio management and has held numerous executive positions including CEO and Board of Directors. At Mohr... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 203-204 110 E 2nd St

12:30pm

How to Disrupt Wall St: The Flash Boys Blueprint
Brad Katsuyama, the CEO of America's newest stock market explains the insights and challenges that inspired him to innovate. The markets have lost their way -- catering to exchanges and middlemen. It's IEX's mission to realign them around the core needs of investors and issuers. This is a story told in Michael Lewis' latest best-seller: Flash Boys.

View official listing on sxsw.com

Speakers
avatar for Brad Katsuyama

Brad Katsuyama

CEO, IEX Group Inc
Brad is the CEO, President, and co-founder of IEX – a stock market dedicated to investor protection. IEX is owned by world-class mutual funds, hedge funds, family offices and entrepreneurs such as Jim Clark and Steve Wynn, and recently raised VC funding from Spark Capital and Bain Capital Ventures, among others. Prior to co-founding IEX, Brad was a 12-year employee of the Royal Bank of Canada where his most recent management roles included... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 5-6 110 E 2nd St

12:30pm

How to Rock SXSW in 4 Hours
SXSW is an incredible opportunity to take your business or life to the next level. But what's the smart way to do it? And how do you choose from a million options?!
In this session, Tim Ferriss will teach his personal playbook and explain how his first book, The 4-Hour Workweek, hit its tipping point at SXSW in 2007. Before SXSW, it was turned down by 26 publishers. Post-SXSW, it went on to sell millions of copies in 30+ languages and stuck on The New York Times bestseller list for more than 4 years unbroken.
What did Tim do at SXSW that helped "the most surprising self-help hit of the decade" (Men's Journal) happen?
This session will cover that and more, including:
- Biohacks for surviving (and optimizing) the booze marathon and sleep deprivation inherent to SXSW
- Top mistakes 90% of attendees make
- How to pick sessions, parties, etc. and make the most of the madness
- How to interact with A-listers (or not)
- How to set yourself apart, enjoy the ride, and come away smiling
If you want actionable advice and uncommon tactics for getting the most out of SXSW, don’t miss this presentation!

View official listing on sxsw.com

Speakers
avatar for Tim Ferriss

Tim Ferriss

Founder, 4 Hour Work Week
Timothy Ferriss has been listed as one of Fast Company’s “Most Innovative Business People”, Forbes Magazine’s “Names You Need to Know in 2011,” and is the 7th “most powerful” personality on Newsweek’s Digital 100 Power Index for 2012. He is an angel investor/advisor (Facebook, StumbleUpon, Twitter, Evernote, Uber, and 20+ more) and author of three #1 NYT and WSJ bestsellers: The 4-Hour Workweek, The 4-Hour Body, and The 4-Hour... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Exhibit Hall 5 Austin Convention Center

12:30pm

Lights, Camera, Action: MAKER LABS Live in Austin
Want a first-hand look at how Maker Studios works with both talent and brands to co-create original content? Now is your chance to get a behind-the-scenes look at the original programming model MAKER LABS, which allows partners to co-create with Maker, leveraging the company’s creative team and technology expertise. During this session, Maker’s Chief Content Officer Erin McPherson and Skybound Entertainment’s Robert Kirkman and David Alpert will provide a sneak peek at upcoming programming created as part of the Skybound LAB. Led by The Wall Street Journal’s Mike Shields, the group will discuss the creative process and components of a MAKER LAB. Skybound Entertainment is home to the comic behind the Emmy®-winning series “The Walking Dead.” Other founding MAKER LAB partners include James Franco and Vince Jolivette's Rabbit Bandini Productions, professional skateboarder Nyjah Huston and multi-faceted Grammy®-winning talent will.i.am.

View official listing on sxsw.com

Speakers
avatar for David Alpert

David Alpert

Partner, Skybound Entertainment
David Alpert is a partner in Circle of Confusion LLC, a film and television management and production company with offices in Los Angeles and New York. Circle represents writers, directors, actors, producers and content creators. In addition to his dual role as a representative and producer, David runs the operations of the rapidly-growing company. Along with Walking Dead creator Robert Kirkman, David is a partner at Skybound Entertainment, a... Read More →
avatar for Robert Kirkman

Robert Kirkman

Partner, Skybound Entertainment
Robert Kirkman is the creator of many popular comic books, including the Eisner Award-winning The Walking Dead, long-running Invincible, all-ages Super Dinosaur, and the new exorcism comic, Outcast which was released in June 2014 and recently received a pilot pickup for CINEMAX with Fox International.
avatar for Erin McPherson

Erin McPherson

Chief Content Officer, Maker Studios
Erin McPherson serves as Chief Content Officer at Maker, driving the brand’s programming strategy -- overseeing all aspects of original content, series development across platforms, strategic programming partnerships, talent relationships, and editorial content on Maker's proprietary platform Maker.tv. Maker is the world’s largest network of short-form online video bringing together a diverse community of YouTube creators and global... Read More →
MS

Mike Shields

Sr Editor, The Wall Street Journal
Mike Shields is a senior editor at The Wall Street Journal, specializing in coverage of digital media and video. He has covered the online media and advertising world for over a decade for outlets such as Adweek, MediaPost and Digiday. Prior to his journalism career, he spent seven years working in the advertising business as a media planner/supervisor.


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 2 110 E 2nd St

12:30pm

Move Fast, Government, or Get Out of the Way
Secretary of Commerce Penny Pritzker will discuss how the government is adapting to the rate and pace of technology by re-tooling the patent system, and aligning federal policy to fuel, not slow, innovation. Discover how these efforts help provide American businesses and entrepreneurs with the tools they need to grow and hire.
The discussion will be opened with remarks from Michelle Lee, the Deputy Undersecretary of Commerce for Intellectual Property and the White House nominee to Direct the US Patent and Trademark Office.

View official listing on sxsw.com

Speakers
avatar for Michelle Lee

Michelle Lee

Deputy, US Patent & Trademark Office
As Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director of the United States Patent and Trademark Office (USPTO), Michelle K. Lee provides leadership and oversight to one of the largest intellectual property offices in the world.
avatar for Penny Pritzker

Penny Pritzker

US Secretary of Commerce, Obama Cabinet -- US Department of Commerce
Penny Pritzker has served as the 38th U.S. Secretary of Commerce since being sworn in by Vice President Joe Biden on June 26, 2013. As Secretary of Commerce, she is focused on providing American businesses and entrepreneurs with the tools they need to grow and hire. Secretary Pritzker is a key member of President Obama’s economic team, with 27 years of private sector experience. Before joining the Obama Administration, Pritzker founded and... Read More →
JS

Jon Steinberg

CEO, Daily Mail


Friday March 13, 2015 12:30pm - 1:30pm
ACC Ballroom A Austin Convention Center

12:30pm

Moving from Graphic Design to 3D Object Design
Seemingly overnight a new industry has emerged: 3D printing. And while it’s easy to get excited about the technology, it’s the design of the 3D objects that really matters. Thankfully the new 3D printing capabilities in Adobe Photoshop allow graphic designers to take their design skills in a new direction and create, perfect, preview, and print 3D designs in a familiar environment.
In this session you will learn what you need to know to bring your ideas and designs into the physical world including the different materials for printing, how to use your own printer or a printing service, how to sell your 3D design services and more. What was once on your screen can be a physical object in front of you. The only question is, what will you create, and where will this new industry take you?
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Paul Trani

Paul Trani

Sr Worldwide Creative Cloud Evangelis, Adobe
Paul Trani is a Senior Worldwide Creative Cloud Evangelist for Adobe where he is passionate about helping designers build compelling content using their creativity and new technology. Whether it’s using 3D printing, touch devices, or building cutting-edge web and mobile experiences.


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon E 110 E 2nd St

12:30pm

Network All the Things: What About Infrastructure?
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Designing sensors into new physical infrastructure - office and residential buildings, transportation, factories, power plants, harbors, etc. - or retrofitting sensors into existing physical infrastructure presents much different challenges than designing rapidly outdated, disposable wearables. Smart infrastructure has to function as intended for years or decades. Often peoples' lives depend on smart infrastructure functioning properly. Industrial Internet of Things (IIoT) service delivery to smart infrastructure is a complex system-of-systems that behaves much differently than the Human Internet of Things (HIoT). Hear how different the IIoT is from HIoT, and why the short term opportunity for IIoT is so much greater than wearables and other solutions looking for a problem in the HIoT... for those who understand the infrastructure rules of the game. Moorinsights is hosting this panel

View official listing on sxsw.com

Speakers
avatar for Dave Friedman

Dave Friedman

Co-Founder & CEO, Ayla Networks
David Friedman is the CEO and co-founder of Ayla Networks, a leading end-to-end cloud platform for the Internet of Things. Prior to founding Ayla Networks, David served as Vice President, business development for ZeroG Wireless, a company providing low-power Wi-Fi products to the embedded space. In that role, David forged partnerships with leading micro-controller companies, and built relationships with OEMs serving a variety of markets including... Read More →
avatar for Mike Krell

Mike Krell

Industry Analyst, Moor Insights & Strategy
I have a passion for all things electronic and Have spent more than 30 years working and playing with hardware, software, PCs, laptops, handhelds, and home electronics. I fondly remembers my Heathkits, IBM PC AT, Sharp Wizard, Apple Newton, X10 controllers and first Android phone. My current focus is the Internet of Things [IoT] both the Human and Industrial Side. Specifically I focus on Home Automation, wearables, wireless technologies... Read More →
avatar for Menko de Roos

Menko de Roos

CEO, Xicato Incorporated
After 10 years with Philips Lighting in a variety of technical and general management functions throughout intercontinental locations, Menko joined Lumileds Lighting in 1999 at the start of the expanded JV as a member of the executive staff in Silicon Valley. At Philips, Menko held executive roles responsible for operations in Belgium, plant management in China and concluded as GM/MD for Alpignano Lamps, the global leader in appliance lighting... Read More →
avatar for Ron Sege

Ron Sege

CEO, Echelon Corporation
Ron Sege has served as a Director of Echelon, President, and Chief Executive Officer since August 2010, and he has been Chairman of the Board of Directors since October 2011. Before Echelon, he served as President, Chief Operating Officer, and Board member of 3 Com Corporation from 2008 through its acquisition by HP. Earlier, Ron was President and Chief Executive Officer of Tropos Networks, Inc., a provider of wireless broadband networks... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 208 110 E 2nd St

12:30pm

New Media Ethics: Journalism in the Age of GIFs
When Buzzfeed was hit with the first big digital media plagiarism scandal, editor-in-chief Ben Smith wrote in a memo to his staff: “We will always have a more forgiving attitude toward bold failures, innocent errors, and misfired jokes than more skittish old media organizations."
Smith's note raises an interesting question: have journalistic ethics fundamentally changed with the rise of new media? If so, is that a positive shift or an excuse for shortcuts? Have the rise of aggregation and curation led to a different set of standards? How do we address concerns that native advertising and branded content are blurring lines between journalism and content?
From Gamergate to the Rolling Stone scandal to the Sony hack, journalistic ethics have been at the forefront of the national conversation in the past year. This panel will look at the shifting media landscape and its impact on how new media and legacy organizations think about ethical standards.

View official listing on sxsw.com

Speakers
SB

Susie Banikarim

VP-Content Strategy & Audience Engagement, Vocativ
Susie Banikarim is a 2014 fellow at the Nieman Foundation for Journalism at Harvard University. She is currently teaching journalism courses at Harvard and is also an on-camera media commentator for WGBH-TV in Boston.
JB

Jessica Bennett

Writer, Editor, Multimedia Journalist, Fusion
I'm a New York-based writer, editor and multimedia journalist. I cover on gender, pop culture, social issues & trends for the New York Times, The Atlantic, Cosmopolitan & Time.com, where I'm a columnist. I also edit special projects for Sheryl Sandberg's women's foundation, Lean In. Past Lives: Executive Editor of TUMBLR, Senior Editor at NEWSWEEK.
avatar for Justin Ellis

Justin Ellis

Staff Writer, Nieman Journalism Lab
Justin Ellis is a writer at the Nieman Journalism Lab, which is part of the Nieman Foundation for Journalism at Harvard University. At the Nieman Lab, Justin writes about innovation and the future of media.
avatar for Jane Spencer

Jane Spencer

Editor-in-Chief, Fusion
Jane Spencer Editor-in-Chief for Digital Platforms


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 2-3 208 Barton Springs Rd

12:30pm

New Social Networks Are Changing Entire Industries
Facebook. LinkedIn. Twitter. They’re household social channels we’ve experimented with and grown accustomed to over the years. But what would happen if social entrepreneurs fueled by hundreds of millions in capital applied social principles to entire industries? And what would that mean to the brands trying to have more direct conversations with the customers and prospects? It would represent a monumental shift in the social industry. And it’s happening.
More than $1 billion has been invested in the networks that are defining and capturing millions of professionals in entire industries – education, healthcare, technology, architecture/design, and many others. They’re connecting buyers and sellers in more direct ways, fostering direct conversations between users, and reshaping how brands think about reaching and engaging with their users. It’s the great unbundling of social and it's happening now.
Presented by SpiceWorks

View official listing on sxsw.com

Speakers
CD

Carmel DeAmicis

Social Media Journalist, GigaOM
Carmel DeAmicis is all about that Face...book, that is. She covers social media and the consumer web for Gigaom and gets her kicks annoying poor Uber PR people.
avatar for Nate Gross

Nate Gross

Co-Founder, Doximity
Dr. Nate Gross is the co-founder of Doximity, the leading physician network used by more than 50% of US doctors. He is also co-founder of Rock Health, the seed accelerator for health startups. He holds an M.D. from Emory University School of Medicine and an M.B.A. from Harvard Business School.
avatar for Jay Hallberg

Jay Hallberg

Co-Founder & CEO, Spiceworks
In 2006, Jay Hallberg co-founded Spiceworks, which has grown into the professional social network for the IT industry. With more than 5 million IT professionals using Spiceworks, it’s transforming how over $1 trillion worth of technology products and services are managed, marketed and sold each year.
avatar for Manish Kothari

Manish Kothari

GM Platform, Edmodo
Manish Kothari is General Manager for Platform at Edmodo. Used by over 60% of US teachers, and in over 300,000 schools worldwide, Edmodo is the world's leading and largest collaborative learning platform for kindergarten through 12th grade (K12) teachers, students & parents.


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 7 110 E 2nd St

12:30pm

ReleaseIt at SXSW
Ready to be dazzled? Emceed by Trey Bowles, ReleaseIt at SXSW is a platform for companies to launch their new an innovative product or service in Startup Village. A panel of industry experts including Evan Burfield, Marc Nager and Susan Amat will evaluate which company is most likely to succeed in the marketplace.
Join us for round two of this competition and hear from this new group of finalists:
Homage
Tel Aviv, ISRAEL
Users create a video with their own dynamic emoticons.
Palate Smart Grill
San Francisco, CA
A countertop electric grill with precision-temperature control via an iPad app.
Ridgewing Guitar
New Boston, NH
A unique combination of instantly-interchangeable modules for a custom guitar.
Ship.io
San Francisco, CA
A cloud platform for continuous delivery of native iOS and Android mobile apps.
Supper
New York, NY
A web and Spotify app that delivers playlists selected by famed chefs.
At the end of this session, the 2015 ReleaseIt at SXSW winner will be announced.

View official listing on sxsw.com

Speakers
avatar for Susan Amat

Susan Amat

Founder & CEO, Venture Hive
Dr. Susan Amat is the founder of Venture Hive, an entrepreneurship education company that supports governments and municipalities in developing innovation ecosystems through K-12, university, and incubator/accelerator programs. A serial entrepreneur, she built businesses in the entertainment industry for over a decade, including the first CD-Rom magazine and a national television show. After completing her MBA, Dr. Amat developed pediatric health... Read More →
avatar for Trey Bowles

Trey Bowles

CEO, The Dallas Entrepreneur Center
EB

Evan Burfield

Co-Founder & Co-CEO, 1776
SC

Shauna Causey

VP, EveryMove
avatar for Marc Nager

Marc Nager

CEO, UP Global


Friday March 13, 2015 12:30pm - 1:30pm
Hilton Austin Downtown Salon B 500 E 4th St

12:30pm

The Art and Science of Shareability
Join Dao Nguyen, BuzzFeed's Publisher to learn how the site uses art and science to understand shareability, distribution and how to integrate strategic data-driven research to grow audiences online.

View official listing on sxsw.com

Speakers
avatar for Dao Nguyen

Dao Nguyen

Publisher, BuzzFeed
Dao Nguyen is BuzzFeed’s Publisher overseeing the company’s technology, product, data and publishing platform. Prior to BuzzFeed, Nguyen was Director of Product Management at FINS.com, a Dow Jones venture. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the leading news site lemonde.fr, where she served as its Chief Executive Officer starting in 2006. During her time as CEO, the site’s audience tripled, its revenue... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

12:30pm

The Bombastic Brilliance of Black Twitter II
In this dual conversation between an American and Africana Studies Scholar, Digital Strategist and upcoming author of "The Bombastic Brilliance of Black Twitter," Dr. Kimberly C. Ellis aka @DrGoddess, and Journalist / Journalism Educator, @MeredithClark, who completed her dissertation on "Black Twitter," in Fall 2014, a serious, fun and focused interrogation of the arc of Black Twitter will occur. While both panelists have an academic background, they each bring a history of cultural criticism as well as journalistic integrity, digital engagement and social media expertise to the fore. They will discuss the evolution of "Black Twitter," since 2009, the mainstream media's obsession since 2012, the various ways in which the community has been truncated and misrepresented, as well as the longstanding tradition of forthright Black assertion in public spaces, including #TrayvonMartin, #Ferguson, #ICantBreathe and #BlackLivesMatter, #Selma and #Selma2Ferguson.

View official listing on sxsw.com

Speakers
avatar for Meredith Clark

Meredith Clark

Journalism Educator, Mayborn School Of Journalism At The University Of North Texas
avatar for Kimberly "Dr Goddess" Ellis

Kimberly "Dr Goddess" Ellis

CEO, Dr Goddess Arts
Affectionately known as "Dr. Goddess," Kimberly C. Ellis, Ph.D. is an award-winning Scholar, Artist, Activist and Tech Entrepreneur who loves Social Media. A published author, speaker and producer, her work is found in The Pittsburgh City Paper, on Alternet.org, Salon.com, Ebony.com, TheLoop21.com, BlackEnterprise.com, MSNBC.com, NPR Radio, BBC_WHYS Radio, Voices of Russia Radio, Sirius/XM Radio and more! As a Creative Organizer, Dr. Goddess is... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 6AB Austin Convention Center

12:30pm

The Emperor’s New Wearables
Wearable technology has led the world as we know it into new realms, making technology personal, seamless and convenient. Brands such as Google, Pepsi, Samsung, Jawbone, Nike and Disney have successfully showcased the early generation of device and fashion. Just one year later, as the technology advances, fashion designers are envisioning a generation of devices which essentially disappear. Join our fashion and tech experts as they explore how the fashion industry will make wearable electronics feel invisible and how this technological advancement will affect the industry as a whole.

View official listing on sxsw.com

Speakers
TB

Travis Bogard

VP, Jawbone
Travis Bogard is the vice president of product management and strategy at Jawbone, where he oversees the company’s product roadmap, strategy, customer service, and business development activities globally. Prior to joining Jawbone, Travis spent eight years at Tellme Networks where he served as the director of strategic sales, booking nearly half a billion dollars in revenue. At Tellme, Travis cultivated his business and management acumen taking... Read More →
avatar for Ken Hertz

Ken Hertz

Sr Partner, MemBrain/Hertz Lichtenstein & Young LLP
KENNETH HERTZ is a Principal at memBrain and Senior Partner in the Los Angeles law firm of Hertz Lichtenstein & Young LLP. Ken and his partners specialize in representing talent and new media companies in the sports and entertainment industries. The firm's clients include Will, Jada, Willow and Jaden Smith, No Doubt, Gwen Stefani, The Black Eyed Peas, will.i.am, Keith Richards, Herbie Hancock, Jason Mraz, Britney Spears, Janet Jackson, David... Read More →
avatar for Brandon Little

Brandon Little

Chief Creative Officer, Fossil
As Chief Creative Officer for Fossil Group, Brandon Little nurtures partnerships and oversees brand vision, product design and brand DNA for all Fossil Portfolio brands, including Tory Burch, Burberry, Emporio Armani, and Marc by Marc Jacobs, in addition to Fossil’s wearable technology platforms. He guides the U.S. and Swiss design studios in a defined process of creative collaboration and exploration.
avatar for Sandra Lopez

Sandra Lopez

Dir of Wearables, Biz Dev & Mktg Strategy for Fashion, Intel Corporation
Sandra Lopez joined Intel in 2005 as B2B Integrated Marketing Manager. Leveraging her vast and proven marketing experience within the technology sector, she quickly began to transform B2B Marketing within Intel. She was then chartered to drive Intel’s Consumer Marketing Strategy group in which she led Intel’s focus on the Masterbrand, Intel, and the launch of the award winning campaign “Sponsors of Tomorrow”. She launched Intel’s... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 206 110 E 2nd St

12:30pm

The Internet: F@#% Free Speech, F@#% Fair Use
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In a world where patent and copyright trolls, trademark bullies, fraudsters, and IP and domain squatters abound, what can you do to protect your Internet business? Attendees will gain insight into the mindset and goals of these quasi-villains and learn practical advice and strategies for successfully battling with them – or avoiding them altogether.
The presentation will include an overview of the legal framework that allows trolls/bullies/fraudsters/squatters to thrive; case studies and war stories demonstrating how they might brutalize your company; and effective ways you can avoid and defend against them. Learn how to avoid making your company a target; identify the pressure points of the “bad guys”; and when it makes sense for your company to adopt the tactics of the “enemy.”

View official listing on sxsw.com

Speakers
avatar for Sarah Feingold

Sarah Feingold

Counsel, Etsy
Born an artist, Sarah decided the best way to protect creative folk like herself was to become an attorney.
avatar for David Wong

David Wong

Atty, Barnes & Thornburg LLP
David is a partner with Barnes & Thornburg LLP where he is a member of the Intellectual Property Department and Chairman of the Internet and Technology Law Group. His practice focuses on Internet law, technology, media, intellectual property counseling, risk management, prosecution, policing, and enforcement. He regularly advises clients on commercial and intellectual property matters, such as trademark, copyright, defamation, trade dress... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Room 404 110 E 2nd St

12:30pm

The Myth of Reducing Friction in Your Product
As a general rule, we want to make things easier, faster, and more enjoyable for people using our products. We try to minimize steps, streamline flows, and reduce the amount of decision making for people. But are there times where adding friction to an experience can help the product experience
In this talk, we’ll discuss how adding the right type of friction can help users better understand your product and want to build a long-term relationship with you.
We’ll provide a case study about Lumosity and tell you about the 3 principles, or points of friction, that have helped us establish long-term relationships with our users. We’ll also introduce 3 questions that you can use as a guide to strike the right balance between ease and understanding.

View official listing on sxsw.com

Speakers
avatar for Sushmita Subramanian

Sushmita Subramanian

Dir Prod Design, Lumos Labs Inc
Sushmita Subramanian is the Director of Product Design at Lumosity, a brain training and neuroscience company. At Lumosity, Sushmita has led our mobile UX, including redesigning Lumosity Mobile for iPhone and launching Lumosity for iPad, which have both reached #1 in Education in the iTunes App Store. Prior to Lumosity, Sushmita worked in user experience design and research at Intel Labs and GameSalad. Sushmita has a BA in Computer Science from... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon A 110 E 2nd St

12:30pm

The Secret History of Hypertext
In 1934, a little-known Belgian bibliographer named Paul Otlet described something very much like the Internet, sketching out plans for a network of "electric telescopes" connecting people to a vast collection of documents, images, and audio-visual material. He dubbed the whole thing the Mundaneum, describing it as a "réseau mondial" - a worldwide web.
Why should anyone care about the failed schemes of a long-dead Belgian bibliographer? Otlet's work matters today not just as a kind of historical curio, but because he envisioned a radically different kind of network: one driven not by corporate profit and personal vanity, but by a utopian vision of intellectual progress, social egalitarianism, and even spiritual liberation.
This presentation will delve deep into Otlet's alternative vision of a global network, in search of useful lessons that could reshape our understanding of what the Internet could yet become.

View official listing on sxsw.com

Speakers
avatar for Alex Wright

Alex Wright

Director of Research, Etsy
Alex Wright is the Director of Research at Etsy and the author of Cataloging the World: Paul Otlet and the Birth of the Information Age (one of the New Yorker's "Books to Watch Out For" in 2014). He also teaches courses in user research and design history at the School of Visual Arts' MFA program in Interaction Design.


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 3 110 E 2nd St

12:30pm

Using Data to Create Rich User Experiences
Consumers are leaving a trail of data signals online as they engage with brands, consider, shop and buy them: brand goods and services. These data trails, when combined with analytics and behavioral science, can help create rich, relevant experiences that deliver value to the consumer and drive conversion to brands. However, to generate these insights and deliver relevant experiences, brands and agencies must open up to a new model of co-creation.
Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Mike Baker

Mike Baker

Co-founder Pres & CEO, DataXu
Mike is a regularly published thought leader, and frequently speaks at business and marketing events, sharing his passion for data-driven marketing and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering commitment to innovation secured his Ernst & Young entrepreneur of the year award in 2013. An early believer in mobile, Mike was CEO of mobile marketing pioneer... Read More →
avatar for Subu Desaraju

Subu Desaraju

SVP Integrated Mktg, Team Detroit
Subu Desaraju is an accomplished digital marketing executive with over 16 years of industry experience. He has led digital program strategy and analytics for Fortune 500 clients across verticals. Subu specializes in developing transformational marketing initiatives that deliver positive business results through data driven insights and media platform innovation.
avatar for Scott Lange

Scott Lange

Group Creative Dir Midwest, Google
I currently work for The Zoo at Google, as the Midwest Creative Lead. I earned a Bachelors of Fine Arts in Graphic Design from the College for Creative Studies in Detroit, Michigan.
avatar for Andrew Martin

Andrew Martin

VP Planning Dir, Team Detroit
I currently work at Team Detroit as Planning Director on the Ford brand in the US, where this year’s highlights include launching a new Mustang around the globe, thinking through the future of Mobility, and helping guide the real-time marketing efforts in our Content Studio.


Friday March 13, 2015 12:30pm - 1:30pm
Trinity Hall Trinity Hall 311 E 5th

12:30pm

When a Moment Becomes a Movement
What does it take to create effective human rights impact in the world? Do we focus on what is happening locally or turn our attention towards international strategies? We believe it takes both. Amnesty International is a Nobel Peace Prize winning grassroots organization with over 50 years of human rights work. We’ve investigated and exposed abuses, educated and mobilized the public and helped transform societies to create a more just world. Amnesty International USA reported on police brutality in Ferguson, MO, advocated for the release of 234 schoolgirls kidnapped in Nigeria, and mobilized the public to demand the release of a Sudanese woman on death row for refusing to renounce her faith. Steven W. Hawkins, Executive Director and Cammie Croft, Deputy Executive Director will lead a discussion on how technology can be used to leverage local responses to injustice and build an international movement capable of mobilizing millions to achieve human rights victory and policy change.

View official listing on sxsw.com

Speakers
avatar for Cammie Croft

Cammie Croft

Deputy Exec Dir - Digital & Strategic Communications, Amnesty International USA
Cammie Croft is a nationally recognized digital and communications strategist for social good, providing digital, technology, and communications advice for private and public-sector clients. She is currently the Deputy Executive Director of Digital and Strategic Communications at Amnesty International U.S.A. Prior to Amnesty, Cammie served as Sr. Advisor and Director of Digital Strategy and Communication at the U.S. Department of Energy. As the... Read More →
avatar for Steven Hawkins

Steven Hawkins

Exec Dir, Amnesty International USA
Steven W. Hawkins serves as the Executive Director of Amnesty International USA. Prior to joining Amnesty International USA, Steve worked as an attorney with the NAACP Legal Defense Fund where he represented African American men facing the death penalty throughout the United States' Deep South. He investigated and brought litigation that saved the lives and led to the release of three black teens wrongfully convicted in Tennessee. Steve continued... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 5ABC Austin Convention Center

12:30pm

Why Is My Company More Transparent Than My Family?
Why are we getting so good at creating transparency in the workplace, but still seem to be stumbling around in the dark when it comes to our most important job, our family? At a time when no one person “runs” the family anymore, and everyone is expected to pull their own weight, how can family tech keep up with family living?
In this serious but not-so-serious presentation, we’ll make the argument that as relatively good people, it’s not actually our intention to be less-than honest with our family, nor is it fun to be the only one in the family holding the burden of information. We just need to find ways that actually make sharing information, and therefore sharing life with these people, more satisfying and less frustrating.
We’ll present some of the surprising holes in family transparency we found while researching and building DJED, the family app, and talk about how families are changing faster than the technology that's supposed to be making their lives better.
Presented by DJED

View official listing on sxsw.com

Speakers
avatar for Darren Reid

Darren Reid

CEO, Djed Studios LLC
Darren is the founder and CEO of DJED, an application for families to publish, securely store, and share content where privacy matters. Darren has founded several successful enterprise Internet companies with customers and users in many countries around the world. Darren and his family live in Austin, TX.


Friday March 13, 2015 12:30pm - 1:30pm
JW Marriott Salon 4 110 E 2nd St

12:30pm

You Are Not A Product: The Ello Revolution
There's a disturbing subtext to the message that “the only way to make money on the internet is to sell advertising”. It produces a nihilistic assumption that it's not worth the effort to try something new. In other words: give up kid, life is over, you've lost before you’ve begun.
Have the big ad-driven social networks already convinced us that advertising and the buying and selling of personal data are the only ways to sustain a digital business?
Paul believes that we are living at a pivotal period of the Internet, one that is teaching us both what’s right and great about it — and what’s gone horribly wrong. What we do with this knowledge going forward is what has inspired Ello: an ad-free social network that is lighting a revolution for a cleaner digital world.
In this session, Paul will discuss the importance of imagining a better world. Attendees will walk away with actionable steps towards building a profitable business that stays true to its roots.

View official listing on sxsw.com

Speakers
avatar for Paul Budnitz

Paul Budnitz

CEO Founder, ELLO
Paul Budnitz owns and runs Budnitz Bicycles, a luxury bicycle company, Ello, a social network, and is well known as the founder of Kidrobot, the world's premiere creator of art toys, fashion apparel and accessories. Budnitz is also an author of several books, exhibits as a photographer and filmmaker, and has founded over a dozen companies.


Friday March 13, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd

12:30pm

Your Laws, Your Data: Making Government More Open
Two decades ago, Congress began publishing some of its activities online, revolutionizing access to essential public information. The system was called THOMAS, after our third president. Managed by the Library of Congress, it aimed to serve as a central hub to find bills and resolutions, the Congressional Record, committee reports, treaties and so on. States and municipalities followed suit, building out data sets that are essential to a large variety of applications and services.
While technology has changed a lot since the mid 1990s, the quality of data coming from Congress and other branches of government has not kept up.
Creating a more open and comprehensive system of public data -- not only from Congress, but throughout government -- would make a variety of powerful new applications possible.
Join us for a discussion of how better data can empower citizen activists and public interest groups to make government more accountable, and more responsive.

View official listing on sxsw.com

Speakers
avatar for Molly Bohmer

Molly Bohmer

Data Curator, Cato Institute
Molly Bohmer is the Data Curator at the Cato Institute where she manages the Deepbills Project and researches policy issues surrounding government transparency and data. She also works with the Congressional Data Coalition to promote the release of data in the legislative branch. Molly has previously worked for Thomson Reuters and CACI International, where she served as a Database Architect and Systems Administrator, respectively.
avatar for Daniel Schuman

Daniel Schuman

Policy Dir, Citizens for Responsibility and Ethics in Washington
Daniel Schuman works at the intersections of law, policy, and technology as policy director for Citizens for Responsibility and Ethics in Washington (CREW), a non-profit organization devoted to government transparency and accountability with a special emphasis on government ethics. He also is chair of the Congressional Data Coalition's steering committee, whose mission is to promote greater transparency, preservation, and access to... Read More →
avatar for Molly Schwartz

Molly Schwartz

Assoc Fellow, R Street Institute
Molly Schwartz is a Fulbright scholar conducting research at the Aalto University of Art, Design and Architecture and experimenting with user-centered design concepts at the National Library of Finland. Molly has been an analyst at the U.S. Department of State and is currently a policy fellow at R Street Institute focusing on open data and the politics of information. As a Library of Congress National Digital Stewardship Resident she completed... Read More →
avatar for Rebecca Williams

Rebecca Williams

Policy Analyst, Data.gov
Rebecca Williams is the Senior Engagement Liaison for Data.gov building out the federal open data infrastructure and facilitating community engagement. Prior to joining the Data.gov team, Rebecca worked with the Sunlight Foundation on advocating open data best practices to local governments across the United States. She holds a J.D. from Western New England Law School, and participated in a joint Masters of Regional Planning program, with a focus... Read More →


Friday March 13, 2015 12:30pm - 1:30pm
ACC Room 10AB Austin Convention Center

12:30pm

Helping Hands in the Global Village

Speakers
TF

Troy Farnsworth CP, FAAOP

VP, UEPP, Hanger Clinic
TF

Troy Farnsworth

Vice President, Upper Extremity Prosthetics Program, Hanger Clinic
JS

Jonathan Schull

Founder & Research Scientist, Enable Community Foundation And RIT


Friday March 13, 2015 12:30pm - 2:00pm
Long Center West Pincer Lounge 701 W Riverside Dr

12:30pm

Perales-Esposito Roundtable

CAPITAL FACTORY IS PROUD TO HOST

Assistant Secretary for the Private Sector within the Office of Policy at the U.S. Department of Homeland Security Jose Raul Perales and Director of the Visas Public Liaison Office at the Department of State Jill Esposito  for a private roundtable in the 6th St. Conference Room with special guest Vivian Graubard from the White House Digital Services team.

Join us for a discussion which will highlight the changes in our visa application processes that will be piloted later this year and how to effectively engage with the public on issues related to the visa application process.

More info 


Friday March 13, 2015 12:30pm - 2:00pm
Capital Factory 701 Brazos St, #1601, Austin, TX 78701

12:30pm

Havas Recharge

#HAVASXSW

Come get some nutrition and a massage while you recharge your phone to keep up with your SXSW live blogging!


Friday March 13, 2015 12:30pm - 3:30pm
Easy Tiger 709 E 6th St Austin, TX 78701

1:00pm

Agency: Starting a Creative Firm in a Digital Age
As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own – the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.
While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook – giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace.
This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.
Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.

View official listing on sxsw.com

Speakers
RW

Rick Webb

Venture Partner, Quotidian Ventures


Friday March 13, 2015 1:00pm - 1:20pm
ACC Ballroom G Austin Convention Center

1:00pm

Book Signing: Dorie Clark
Dorie Clark will appear at the SX Bookstore to sign copies of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

View official listing on sxsw.com

Speakers
avatar for Dorie Clark

Dorie Clark

Author/Consultant/Professor, HBR/Forbes/Duke
Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and the forthcoming "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and... Read More →


Friday March 13, 2015 1:00pm - 1:20pm
ACC Ballroom G Foyer Austin Convention Center

1:00pm

GAHCC and Tech Ranch Partnership Launch Programming

1:00 - 2:00 PM - Visa Presents: Emerging Consumer Payments: Growing Your Business with Every Transaction. Visa will launch an Europay Mastercard Visa (EMV) Chip Technology education awareness campaign in January 2015 to educate small and medium-sized merchants on the transition from magnetic swipe debit and credit cards to EMV Chip Enabled payments between now and October 1, 2015.

While the primary purpose of the campaign is to educate merchants on EMV Chip Technology and how they can transition successfully to this new payments system, discussion of EMV Chip Technology will fall under a broader discussion of emerging consumer payments (both digital and electronic) and how these new payments systems impact business’ bottom line, including driving sales and revenue, increasing customer security and protecting customer data. Visa will also distribute an electronic toolkit to initiative attendees. 

2:00 - 4:30 PM - Partnership Announcement

2:00 PM – 2:45 PM – Partnership Announcement:
The Greater Austin Hispanic Chamber of Commerce and Tech Ranch will each take the stage to discuss their programming and how each is complimenting the other through this new partnership. Both programs are focused on small business and entrepreneur development and will present specific ways that the community can connect with each.

2:45 PM – 3:15 PM – Company Presentations:
Individuals from two local, hispanic, startup companies will be presenting their businesses to the group. These individuals will discuss how both Tech Ranch and the City of Austin have made their dreams a reality. Company information coming soon…

3:15 PM – 4:00 PM – Featured Speakers:
Two thought leaders who strongly support the Hispanic community as well as the small business community will be speaking. Speaker information coming soon…


Friday March 13, 2015 1:00pm - 4:30pm
Austin City Hall 301 W 2nd St

1:00pm

PetRelocation Yappy Hour - Day One

We're partnering with Austin Pets Alive! for two days of puppy and cat playtime and adoptions! Come talk to a pet specialist or just enjoy a free beer with your fellow SXSW pet lovers (and the cutest dogs and kitties around).

We had a great time last SXSW and look forward to seeing you all again!



Friday March 13, 2015 1:00pm - 6:00pm
PetRelocation 612 Brazos St, Austin, TX 78701

1:30pm

Book Signing: Rick Webb
Rick Webb will appear at the SX Bookstore to sign copies of Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age).

View official listing on sxsw.com

Speakers
RW

Rick Webb

Venture Partner, Quotidian Ventures


Friday March 13, 2015 1:30pm - 1:50pm
ACC Ballroom G Foyer Austin Convention Center

1:30pm

Maker Pro
Maker Pro is a book of essays by more than a dozen prominent and up-and-coming professional makers (Maker Pros). Each essay includes advice and stories on topics such as starting a kit-making business, taking a hardware project open-source, and plenty of encouragement to "quit your day job." This book is a reference for anyone who dreams of turning a hobby into a small business, and features stories from well-known professional makers; it will turn aspiration into inspiration.

View official listing on sxsw.com

Speakers
avatar for Mitch Altman

Mitch Altman

CEO, Cornfield Electronics
Mitch Altman is a San Francisco-based hacker and inventor, best known for inventing TV-B-Gone remote controls, a keychain that turns off TVs in public places, he was also co-founder of 3ware (a SillyValley RAID controller company), did pioneering work in Virtual Reality at VPL Research in the mid-1980s, and created the Brain Machine, one of MAKE Magazine's most popular DIY projects. He has contributed to MAKE Magazine, has written for 2600, and... Read More →


Friday March 13, 2015 1:30pm - 1:50pm
ACC Ballroom G Austin Convention Center

1:30pm

Verite Games: Next Evolution/Revolution in Gaming
Socially conscious games have continually fallen short in terms of engaging and being embraced by large audiences. Why haven’t commercial viability and social value doing good games succeeded? Navid Khonsari will present how his company’s new approach created an ambitious video game and documentary hybrid; 1979 Revolution. Khonsari will discuss the challenges of creating a game with social value while ensuring the success of commercial games.

View official listing on sxsw.com

Speakers
NK

Navid Khonsari

Producer, iNK Stories


Friday March 13, 2015 1:30pm - 2:15pm
Palmer Events Center Geek Stage 900 Barton Springs Rd

1:30pm

NASA New Initiatives in Imagery for Public Use

Speakers
CF

Carlos Fontanot

Imagery Working Group Manager, Space Station Program, NASA/Johnson Space Center
DJ

Daniel Jacobs

Mgr Int'l Partners Space Station Program, NASA
Manager of the International Partners team for the International Space Station Program at NASA's Johnson Space Center, and Manager of the CineSpace Project at NASA. Almost 30 years experience at NASA in Houston and Washington, mostly in international and interagency relations.
DP

Don Pettit

Astronaut, NASA/Johnson Space Center
avatar for Trish Rigdon

Trish Rigdon

Executive Director, Houston Cinema Arts Society
Trish Rigdon is the Executive Director of Houston Cinema Arts Society where she has prodcuded the Houston Cinema Arts Festival since 2010. She has over 14 years of experience as a director, producer, and designer in the commercial and nonprofit professional theatre nationally and internationally. Trish is also a director and a designer in film. Her most recent project a live action short, ROOM 313, is in post-production. Prior to joining HCAS... Read More →


Friday March 13, 2015 1:30pm - 2:30pm
ACC Vimeo Theater Austin Convention Center

2:00pm

Ain't It Cool with Harry Knowles Session

Speakers
avatar for Elizabeth Buckley

Elizabeth Buckley

Producer/Media Consultant, Ain't It Cool News
With a passion for storytelling, Peabody and Emmy award-winning filmmaker Elizabeth (Betty) Buckley brings her diverse background in film, television, new media, and sales to her current role of producer and media consultant. A background rooted in television commercials informed the transition early in her career to working on the production side of features films such as Tender Mercies (Horton Foote, Bruce Beresford) and TV movies like Ron... Read More →
JG

Jaime Gallagher

Producer, Ain't It Cool Productions
Jaime Gallagher is a producer, actress and casting director. In 2014, she produced the avant-garde horror short film, "Not Well," starring Erin Cummings and, "King Ripple," starring Keith Stanfield. Jaime was also a co-producer on the psychological horror short, "Kadence," and enjoyed a strong supporting role with an all-star cast. She has also appeared in numerous feature films and television series such as, "Ocean's 11," "Red Wing... Read More →
BH

Brett Hart

Dir/Producer, Ain't It Cool Productions
Emmy Award-winning writer/director Brett A. Hart started his journey making films as early as 11 years old. By high school, he had already found his mentor in director Richard Franklin, Psycho II/Cloak & Dagger, and was quickly taken under his wing and taught the mechanics of feature filmmaking. Winner of multiple awards, Brett has had the honor of working on many high-profile projects and considers the opportunity of directing film icon James... Read More →
HK

Harry Knowles

Actor/Producer, Ain't It Cool Productions
In February of 1996, Knowles launched the website, www.aintitcool.com, which would eventually become the one and only, "Ain't It Cool News." Due to the enormous popularity of the website, Harry has been sought after by countless mainstream media, including magazines, newspapers and television news programs. In the year 2000, he was ranked #95 on Forbes, “Celebrity Power List,” and in 2008, #9 on Forbes, "Web Celeb 25." Knowles has made... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
ACC Room 17B Austin Convention Center

2:00pm

An Insider's Guide to SXSW Film

Speakers
avatar for Meredith Borders

Meredith Borders

Managing Editor, Badass Digest
Meredith Borders is the Managing Editor for Badass Digest, the Alamo Drafthouse, Fantastic Fest and Birth.Movies.Death. She is a Houston resident and Austin ex-pat who moonlights as a programmer and host for the Alamo. When she’s not watching movies or writing about them, she’s reading, sewing or baking.
avatar for Erik Davis

Erik Davis

Contributing Editor, Movies.com/Fandango.com
Erik has been one of the Web's leading movie commentators since 2005, having worked as an editor and writer for outlets like Fandango, Movies.com, AOL Moviefone, Cinematical, Flavorwire, SXSW Magazine, Entertainment Today and more. These days you can hear him talking about movies on radio stations across the country, and you can watch him on various TV networks like NBC, CBS, FOX, WPIX, and CNN. His favorite movie is 'Back to the Future,' and his... Read More →
avatar for Grae Drake

Grae Drake

Sr Editor, Rotten Tomatoes
In 6th grade, Grae was arranging movie outings for all her friends, and she picked the movie. Through the years studying film at the University of Texas at Austin, being honored by Sundance and the Director's Guild of America, and working as a filmmaker in Los Angeles, she realized how terrible she was at keeping her opinions to herself. The Popcorn Mafia podcast was born, and led to her writing for Movies.com and becoming CNN's movie critic. She... Read More →
avatar for Jen Yamato

Jen Yamato

Entertainment Reporter, The Daily Beast
Jen Yamato covers entertainment for The Daily Beast. She's served as an editor and reporter at Deadline Hollywood, Movieline, and Rotten Tomatoes, among other publications, and as a chief film critic at Movies.com. She lives in LA and will throw down any day of the week at karaoke.


Friday March 13, 2015 2:00pm - 3:00pm
ACC Room 16AB Austin Convention Center

2:00pm

Gameday 2025: What's In Your Living Room?

Speakers
avatar for Spencer Hall

Spencer Hall

Editorial Dir, Vox Media/SB Nation
MK

Mark Kramer

Head of Digital Technology, Pac-12 Networks
Mark Kramer is Head of Digital Technology for Pac-12 Networks, leading all development and technology efforts across Pac-12 Networks' digital platforms as well as digital integration with Pac-12 Networks' linear television technology team. Prior to Pac-12 Networks, Mark was Vice President, Internet and Mobile Products Future US, Inc, overseeing product development, engineering, and operations for Future’s portfolio of video games, technology... Read More →
avatar for William Mao

William Mao

Head of College Sports Partnerships, YouTube
Named one of Forbes Magazine's "30 Under 30 in Sports" in 2015 and a SportsPro Media "10 Next" in 2014, William Mao is a Sports Content Partnership Manager for YouTube in New York. Within YouTube's Sports vertical he manages high-impact digital content relationships and develops strategy across VOD and Live properties for the world's largest video platform. William currently oversees YouTube's College Sports business, but also has experience... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Four Seasons San Jacinto 98 San Jacinto Blvd

2:00pm

Millennials and Sports: Reaching Next Gen Fans

Speakers
avatar for Peter Kafka

Peter Kafka

Sr Editor, Re/Code
Peter Kafka has been covering media and technology since 1997, when he joined the staff of Forbes magazine. He made the digital leap to Forbes.com in 2005. He may have been the first national business reporter to interview Steve “Stone Cold Steve Austin” Williams.
PM

Pat McAfee

NFL All-Pro Punter, Indianapolis Colts
PM

Patrick McAfee

NFL All-Pro Kicker & Punter, Indianapolis Colts
avatar for Perkins Miller

Perkins Miller

Chief Digital Officer/NFL Media, National Football League
Perkins Miller is the Chief Digital Officer for the National Football League. In this role, Perkins oversees all digital media activities for the NFL’s media operations, including NFL.com, NFL Mobile, NFL Now, and NFL Fantasy as well as League-wide club digital platforms. Additionally, Perkins oversees the NFL’s extensive social media operations and award-winning digital production teams.
avatar for Eric Weinberger

Eric Weinberger

Exec Producer, NFL Network
Media executive Eric Weinberger was named NFL Network’s first ever Executive Producer by NFL Network EVP and CEO Steve Bornstein, a position he currently holds to this day. He is a TV executive with vast experience in live studio shows, awards and event shows, games and all aspects of sports and entertainment programming. In this position, Weinberger oversees and manages all aspects of NFL Network’s studio and remote show productions, all... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

2:00pm

The Basketball Tournament: A New Model for Sports?

Speakers
avatar for Luke Bonner

Luke Bonner

Brand & Mktg Exec, gykantler.com
Luke Bonner played “professional” basketball in Lithuania, Hungary and the NBA Developmental league. He’s currently pretending to be a real-life adult at GYK Antler, a leading marketing agency. He’s the founder/executive director of the Rock On Foundation, a 501c3 nonprofit organization that increases opportunities in the arts and athletics. One time, Diddy said “thank you” to Luke.
avatar for Gabe Feldman

Gabe Feldman

Assoc Professor of Law & Dir, Sports Law Program, Tulane University Law School
Gabe Feldman is a professor at Tulane Law School, the Director of the Tulane Sports Law Program, the Associate Provost for NCAA Compliance and a certified mediator.
avatar for Daniel Friel

Daniel Friel

Content, Compliance, Counsel, TBT Enterprises LLC
Dan is one of the founders of The Basketball Tournament and a graduate of Tulane Law School. A college baseball player at the University of Richmond, Dan has used a lifetime of sports fandom and friendship to work with TBT's Founder, Jonathan Mugar, to design, develop, and launch The Basketball Tournament. In addition to his involvement with TBT, Dan works as a federal prosecutor in New Orleans and serves as an adjunct professor at Tulane Law... Read More →
KG

Kirk Goldsberry

Staff Writer, Grantland/ESPN


Friday March 13, 2015 2:00pm - 3:00pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

2:00pm

An Experiential Campaign for The Modern World
Lincoln Black Label is a pivotal part of the Lincoln transformation. Our Black Label at Home program gives luxury travelers the opportunity to be immersed in all of our Black Label themes through real experiences in high-end properties across the nation. This presentation gives a behind the scenes look at what it takes for a brand to have the courage to experiment with a traditional experiential program in the digital world.
Presented by Hudson Rouge

View official listing on sxsw.com

Speakers
JF

Juliette Ferrara

VP, Planning Dir, Team Detroit LLC d/b/a Hudson Rouge
While Juliette's career in advertising began like many others, as a traffic coordinator at a local agency, her professional life began long before that. Working as a dance instructor and performer for most of her life, Juliette has a genuine love of art and music. After graduating from Michigan State University, it was only fitting to turn her passion for entertainment into a full time career. Juliette joined the Brand Content & Alliance team... Read More →
avatar for Monique Frumberg

Monique Frumberg

SVP Group BCA Dir, Hudson Rouge
avatar for Scott Hanson

Scott Hanson

Sr Copywriter, Team Detroit LLC d/b/a Hudson Rouge
avatar for Benjamin Milligan

Benjamin Milligan

Sr Dir Marketing Solutions, Condé Nast Media Group
With a wealth of experience in key positions within the media and publishing industries, Ben has been honing his creative mind and strategic marketing skills since before he graduated from New York University. While achieving his BA in urban planning and architecture, Ben was already working at renowned fashion PR firm KCD and beginning to navigate the ever-changing waters of brand and event marketing. With a keen mind for strategy, Ben built his... Read More →
DR

Dave Rivers

Mktg Communications Mgr, Lincoln Motor Company
DR

David Rivers

Mktg Communications Mgr, Lincoln Motor Company


Friday March 13, 2015 2:00pm - 3:00pm
Palm Door on Sixth Main Stage 508 E 6th St

2:00pm

Capital Factory A-List Pitch
Capital Factory brings you our A-List of Austin's early-stage startups raising Series A funding in a series of five-minute pitches.
Austin, Texas is the fastest growing city in the country and has a booming startup and technology scene that attracts talent from both coasts and around the world. Capital Factory is the center of Austin's startup ecosystem and has filtered through them all to bring you the very best.
Come get a taste of Texas at this special SXSW pitch event! Kick off SXSW with some fresh new ideas – you might want to use their products, apply for a job, or make an investment.
These Austin technology companies are early-stage startups raising Series A funding that have qualified for a matching investment from the Capital Factory Fund and our venture capital partners. Most have initial revenue but some are pre-revenue.
Presented by Capital Factory

View official listing on sxsw.com

Speakers
avatar for Jonathan Coon

Jonathan Coon

Founder, 1-800CONTACTS
Jonathan Coon started 1-800 CONTACTS in 1992 in his dorm room with $50. The company was sold in June 2012 for $900 million. A few highlights of those 20 years: Public CEO from 1998 to 2007 Had to get federal law passed to give Americans a right to their contact lens prescriptions. - Lost in 19 of the 22 state capitols where they attempted to change the law - Personally invested over 300 days in DC over 5 years - The Fairness to Contact Lens... Read More →
avatar for Penny Pritzker

Penny Pritzker

US Secretary of Commerce, Obama Cabinet -- US Department of Commerce
Penny Pritzker has served as the 38th U.S. Secretary of Commerce since being sworn in by Vice President Joe Biden on June 26, 2013. As Secretary of Commerce, she is focused on providing American businesses and entrepreneurs with the tools they need to grow and hire. Secretary Pritzker is a key member of President Obama’s economic team, with 27 years of private sector experience. Before joining the Obama Administration, Pritzker founded and... Read More →
avatar for John Thornton

John Thornton

General Partner, Austin Ventures
John Thornton joined Austin Ventures in 1991 and focuses on software investing and firm strategy. Previously, John was with McKinsey & Co., where he served clients in the U.S. and Europe. He has worked with companies such as Active Power (NASDAQ: ACPW), Dazel (NYSE: HP), Lombardi (NYSE: IBM), Metasolv (NASDAQ: MSLV), Mission Critical (NASDAQ: NTIQ), Motive (NASDAQ: MOTV), Pentasafe (NASDAQ: NTIQ), SolarWinds (NYSE: SWI), TechRepublic (NYSE... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon G 500 E 4th St

2:00pm

Content Marketing vs Don Draper: The End Of Ads
From branded entertainment and viral video to native advertising and social media presence, the real innovation, creative energy and money in digital marketing seems headed away from traditional advertising. It is all about content now. Brands are publishers, entertainers, resources. Sponsors don’t interrupt digital media experiences; they help build and enhance them. They need to reach out to niche audiences in countless smaller channels with custom content that is relevant to that consumer. So, is advertising as we know it a relic of 20th century mass media? Is there still room for the big idea in this world of fragmented, personalized experiences? Is Don Draper obsolete?
Presented by Media Post

View official listing on sxsw.com

Speakers
LB

Linda Boff

Global Exec Dir Brand Mktg, GE Corporate
Boff is responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli. Boff was named B2B Magazine’s 2012 Digital... Read More →
avatar for Maya Kosovalic

Maya Kosovalic

Head of Media and Digital Communications, L'Oreal
Maya Kosovalic is the Head of Media and Digital Communications for L’Oréal Travel Retail Americas. She has 9 years of marketing experience at L’Oréal in brand management and traditional and digital media for both luxury and mass brands. Today, Maya is charged with developing a uniform brand communication strategy across the LATAM zone. With a seamless customer experience as the focal point, she ensures L’Oréal brands capture global... Read More →
avatar for Stephanie Losee

Stephanie Losee

Managing Editor, Dell
avatar for Jamie Reilly

Jamie Reilly

Chief Creative Officer, Kastner And Partners
Jamie Reilly, Chief Creative Officer at Kastner & Partners


Friday March 13, 2015 2:00pm - 3:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

2:00pm

Curious Bridges: How Designers Grow the Future
One of design's most fundamental tasks is to help people deal with change. Designers stand between revolutions and everyday experience. They interpret scientific and technological innovations so they can be assimilated into life, bridging design, architecture, art, and culture. Investigate design’s ever-increasing influence with Paola Antonelli, Senior Curator of Architecture and Design at MoMA.

View official listing on sxsw.com

Speakers
avatar for Paola Antonelli

Paola Antonelli

Senior Curator, The Museum of Modern Art
Paola Antonelli joined The Museum of Modern Art in 1994 and is a Senior Curator in the Departmentof Architecture & Design, as well as MoMA’s founding Director of Research & Development. Her first exhibition for MoMA, Mutant Materials in Contemporary Design (1995), was followed by Thresholds: Contemporary Design from the Netherlands (1996), Achille Castiglioni: Design! (1997-98), and Projects 66: Campana/Ingo Maurer (1999), Open Ends and... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
ACC Exhibit Hall 5 Austin Convention Center

2:00pm

Customer Journeys: Mapping out Customer Interactions @ Capital One to improving the servicing experience
Customer Journeys is a visualization of customer events being piloted in our call centers that helps agents quickly grok what a customer is going through and help meet them where they are.

View official listing on sxsw.com

Friday March 13, 2015 2:00pm - 3:00pm
Capital One 6th & Congress 106 E 6th St

2:00pm

Failure as a Creative Catalyst
It is often said that change is good but the reality is change is scary especially when the change is taking a brand new job or working on a new creative project in an area that you’ve never worked in before. It can be even harder when everything doesn’t go as planned and you encounter challenges, set backs or even failure on your new project.
In this session established designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe and building his first iOS app, Brush, and the challenges he encountered along the way. Erik’s goal for Brush was to let designers extend their creativity and engage them to play more but the app development process wasn’t always fun or smooth. When he ran into set backs, solutions didn’t always appear right away. Ultimately the journey of getting through all the set backs led Erik to discovering new solutions and launching a truly delightful app.
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Erik Natzke

Erik Natzke

Principal Designer, Adobe Systems Inc
Erik Natzke, artist, designer, and programmer, creates and gives material substance to his ideas through immaterial computer code.


Friday March 13, 2015 2:00pm - 3:00pm
JW Marriott Salon E 110 E 2nd St

2:00pm

How to Prepare for The Tidal Wave of Big Data Jobs
According to the CDO Club, in 2014, there were an estimated 1,000 Chief Digital Officers and thousands of Data Scientists at companies worldwide – doubling the numbers since 2013. These new titles are only the beginning in a massive shift to accommodate the influx of big data. CDOs are found most frequently in the U.S., followed by the U.K., Australia and Spain (tied for third), France and Italy (tied for fourth), and then Germany. Much like the changing roles throughout the digital industry, with the introduction of social media platforms (i.e. the role of Social Media Manager isn’t even a decade old), the big data industry is creating new roles for both legacy brands and startups. Data experts will be a scarce, valuable commodity in the next decade and a huge opportunity for people with the right skill sets. In this session, you’ll hear from top industry executives, many of them Chief Digital Officers themselves, about how to navigate the new job landscape in the age of big data.
Presented by Umbel

View official listing on sxsw.com

Speakers
AM

Amen Mashariki

Chief Analytics Officer, City of New York
avatar for David Mathison

David Mathison

Founder & Curator, Chief Digital Officer Club
David Mathison is the curator of the Chief Digital Officer summit and founder of the CDO Club.
avatar for Sree Sreenivasan

Sree Sreenivasan

Chief Digital Officer, Metropolitan Museum of Art
Sree Sreenivasan (@sree) is the first Chief Digital Officer at the Metropolitan Museum of Art, the latest step in what he calls "a three-decade, one-way love affair with the world's greatest museum." At the Met, he leads a world-class team of 70 working on topics he loves: digital, social, mobile, video, data, email apps and more. He joined the Met after spending 20 years at Columbia University as a member of the faculty of the Columbia... Read More →
avatar for Tracey Wallace

Tracey Wallace

Managing Editor, Bigcommerce


Friday March 13, 2015 2:00pm - 3:00pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

2:00pm

McDonald’s Pitch Session: Restaurant Experience
The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
We believe the restaurant experience is ready for a change. Customers deserve more. Technology can enable more. And McDonald’s is aiming to turn the restaurant experience on its head. This is not about tweeting, ordering online or Wi-Fi connectivity. This is about truly reinventing the traditional dining experience. We are talking about multiple screens, proximity technology, personalization and even smart packaging.
What if your whole experience with McDonald’s was customized just for you? Imagine walking into the restaurant, the crew immediately recognizing who you are, knowing your favorite order and charging your account – without needing to open your wallet. And how about the dining area? We want to
harness proximity technology, multiple screens and mobile devices to make the restaurant of the future a reality.
While it’s still early in the transformation for the restaurant of the future, McDonald’s is charging ahead, working with new ideas and technologies to enhance the customer experience in restaurants. Be part of this transformation.
If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.
Rules and Guidelines: http://mcd-sxswstartups.tumblr.com

View official listing on sxsw.com

Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon D 500 E 4th St

2:00pm

Social Health Startup Bootcamp: Investing in Health
Investments in digital health startups have grown from almost one billion with 139 deals in 2010 to over almost 3 billion with 578 deals in 2013. As more investors begin to view health tech as a viable opportunity for funding and investment – especially as digital health becomes more mainstream through wearables and organic mobile platforms like Apple's Health Kit, Google Fit and Samsung's Digital Health Initiative -- it should come as no surprise that 2014 turned out to be another record-breaking year, with investments totaling over $4.1B, which is more than 2011-2013 combined. Join us for the 4th consecutive year of the Social Health Startup Bootcamp as we discuss the state of digital health funding in 2014, the factors that drove investments, deals, funding stages, investors, startups, most active markets/categories, and where future opportunities may lie.
Brought to you by: Digitas Health LifeBrands

View official listing on sxsw.com

Speakers
avatar for Shwen Gwee

Shwen Gwee

VP/Group Dir Social Strategy, PharmFresh.tv
Founder of PharmFresh.TV, Social Health Startup Bootcamp, Social Health Summit (SXSH.org), and the Med 2.0 blog. Formerly: Digitas Health (VP/Group Director), Chandler Chicco Companies (Chief Digital Officer), Edelman (VP, Digital Health), Vertex (Lead, Digital Strategy and Social Media), Sepracor (Sr. Manager, Marketing Communications).
avatar for Polina Hanin

Polina Hanin

Academy Dir, StartUp Health
Polina is the Academy Director at StartUp Health, a global growth platform for entrepreneurs transforming healthcare. Polina leads the StartUp Health Academy, a 3-year coaching program and trusted peer network, which includes 165 entrepreneurs from 84 companies, representing 7 countries.


Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon A 500 E 4th St

2:00pm

Venture Investing in Universities
Venture capitalists, university investors, and technology entrepreneurs based out of Yale University come together for a panel discussion of strategies for investing in university-based startups – both from the labs and student body.
This session will cover how the Yale Entrepreneurial Institute’s Innovation Fund and external investors target opportunities, what stages of venture are ripe for investment, and the unique challenges and opportunities within the university.

View official listing on sxsw.com

Speakers
avatar for Donald Fischer

Donald Fischer

Venture Partner, General Catalyst Partners
Donald focuses on leading early stage investments in big data, open source, data science, cloud, and other enterprise IT technology areas. Donald sits on the boards of ScalingData and Tesora.
avatar for Gregory Ho

Gregory Ho

Pres & Chief Operating Officer, Spring Mountain Capital LP
Greg is a founding partner of Spring Mountain Capital, which was established in 2001 and focuses on alternative asset investing. SMC's preference is to invest "in the gaps" which means it seeks opportunities that many investors avoid because of their complexity, uncertainty, mis-staging, or other disfavored factor. Greg was born in Hawaii, left the islands for Yale in 1970, and received a B.S. in Administrative Science in 1974. He received a J.D... Read More →
SM

Sean Mackay

CEO, IsoPlexis
avatar for Erika Smith

Erika Smith

Deputy Dir, Yale Entrepreneurial Institute
Erika Smith is the Deputy Director at the Yale Entrepreneurial Institute, where she helps to expand entrepreneurial opportunities for students, faculty, and alumni. Erika was formerly the senior director of investments with the Center for Innovative Technologies in Virginia. In addition to a strong early stage investment background, she has worked for a number of years in establishing ties with technologists at the University of Virginia... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Hilton Austin Downtown Salon B 500 E 4th St

2:00pm

Visual Storytelling: The Power of Design + Data
In a world of hyper-connectivity and fragmented communication consumption, our ever-increasing volume of big data is only useful if it drives insights that are comprehended. And that is, to a great extent, dependent on how well they’re visualized.
This panel will look at Design as a powerful visual storytelling tool to craft clear, entertaining and emotionally engaging narratives told via graphics rather than print, when faced with complicated data-driven stories to tell. Presented by Team Detroit.

View official listing on sxsw.com

Speakers
avatar for Michele Silvestri

Michele Silvestri

EVP Global Design Dir, Team Detroit
Michele Silvestri is the design evangelist and visual language guardian at WPP’s Team Detroit, a fully integrated, 1,500-person, communications agency. Her role is to cultivate strategic design thinking and beautiful, crafted communications for all of their clients’ brands, including Ford, where her duties take on a global scale, collaborating with partner offices in Shanghai, London, Buenos Aires, Sao Paulo and Toronto. Under her leadership... Read More →


Friday March 13, 2015 2:00pm - 3:00pm
Trinity Hall Trinity Hall 311 E 5th

2:00pm

Mapbox
Mapbox is hanging out at SXSW on Friday, March 13th at 2pm and we'd love to see you for some beers and BBQ. 


Friday March 13, 2015 2:00pm - 4:00pm
Searsucker 415 Colorado St, Austin, TX 78701

2:00pm

The Wellness Oasis (Classpass Launch Party)
Free w/ RSVP

Escape to the wellness oasis @KOR180 for fresh pressed juice, cocktails,organic food trucks, foot massages, make up touch- ups, music & more. 


Friday March 13, 2015 2:00pm - 6:00pm
KOR180 1611 W 5th St Suite 140, Austin, TX 78703

2:30pm

The Casual VR Scene
Lots has been discussed about VR in the last two years. Most has focused on the hardcore, PC based application via the Oculus VR products but what many may not know about is the budding mobile and casual VR scene which represents a much larger market and users because ideally it will utilize the power of the everyday smartphone to create new VR experiences. Come listen to a panel of experts paving the way for these accessible mobile and casual experiences.

View official listing on sxsw.com

Speakers
avatar for Robert Brackenridge

Robert Brackenridge

Developer Rel, Virtuix
Robert is currently the Director of Developer Relations at Virtuix. Virtuix manufactures the Omni, an omni-directional treadmill for walking around inside of virtual reality (VR) experiences. As an avid indie game designer Robert has been a passionate advocate of both game development and VR communities across Texas having established several active groups.
PC

Patrick Curry

Project Mgr, Unity Technologies
avatar for Neal Nellans

Neal Nellans

Founder, Ghost Machine
Mr. Nellans has over 14 years of professional game making experience. After Graduating with a BFA in Computer Animation from the Ringling School of Art and Design in Sarasota, FL, Mr. Nellans was immediately recognized for his work in Animation by being awarded the 1998 Gold Medal Academy Award for his Animated short entitled, “Jataka” later earning the Digital Cinematography Scholarship from the Hollywood visual effects studio Rhythm and... Read More →
AS

Alex Schwartz

Chief Scientist, Owlchemy Labs
Alex is part biz-dev professional, part marketer, part designer, and part coder with a passion for creating. He's an ex-AAA Technical Artist turned entrepreneur, and now runs Owlchemy Labs, an independent game development studio whose titles include Snuggle Truck, Jack Lumber and the upcoming Dyscourse. The studio is known for their 'absurd and highly polished games.'
avatar for Devin Weidinger

Devin Weidinger

Lead Developer, Merge VR
A Virtual Reality + Augmented Reality enthusiasts and passionate developer for PC VR Mobile VR. Lead Developer for MergeVR.com a virtual reality company focused on delivering virtual reality to the mass market. I'm always striving to be a stronger VR designer. I love rapid prototyping and proving theories one sprint at a time.


Friday March 13, 2015 2:30pm - 3:15pm
Palmer Events Center Geek Stage 900 Barton Springs Rd

3:00pm

Book Signing: Mitch Altman
Mitch Altman will appear at the SX Bookstore to sign copies of Maker Pro.

View official listing on sxsw.com

Speakers
avatar for Mitch Altman

Mitch Altman

CEO, Cornfield Electronics
Mitch Altman is a San Francisco-based hacker and inventor, best known for inventing TV-B-Gone remote controls, a keychain that turns off TVs in public places, he was also co-founder of 3ware (a SillyValley RAID controller company), did pioneering work in Virtual Reality at VPL Research in the mid-1980s, and created the Brain Machine, one of MAKE Magazine's most popular DIY projects. He has contributed to MAKE Magazine, has written for 2600, and... Read More →


Friday March 13, 2015 3:00pm - 3:20pm
ACC Ballroom G Foyer Austin Convention Center

3:00pm

Hacker, Maker, Teacher, Thief
What does the industry need to do today (not tomorrow) to stay valuable and relevant? Is digital collaboration the death of idea ownership? What the hell do clients know about great advertising? How can copying make you more original? I feel connected, but do I feel more human? Should we make things people want rather than make people want things? How do we 'do' innovation?
If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising’s next generation.

View official listing on sxsw.com

Speakers
avatar for James Stewart

James Stewart

Founder/Chief Creative, Geneva Film Company
James Stewart is a commercial director and founder of Geneva Film Co. in Toronto, Canada. Stewart’s work is notably in live action, VFX, stop-motion and CG animation on platforms ranging from mobile to giant screen including gesture control and VR. He is the co-author of the Creative Social book Hacker, Maker, Teacher, Thief: Advertising’s Next Generation.


Friday March 13, 2015 3:00pm - 3:20pm
ACC Ballroom G Austin Convention Center

3:00pm

Future of Retail with Simon

In partnership with Decoded FashionSimon decided to search for new and innovative startups enhancing the omni-channel retail experience.  On Friday, March 13, the selected top 10 startups will be showcased in the Decoded Fashion Mentorship Hub to attending press and investors. 

More info 



Friday March 13, 2015 3:00pm - 5:00pm
JW Marriott Room 213 110 E 2nd St

3:00pm

The "Show Up or Don't It's Still Happening" Happening

People Pattern, Social Distillery & WeeGolf bring you The "Show Up or Don't It's Still Happening" Happening, an unofficial party guaranteed to be an awesome time.

Join us for some good company, great drinks & a tour of the new digs. See y'all there.



Friday March 13, 2015 3:00pm - 5:00pm
People Pattern 501A Pedernales St, Austin, TX 78702

3:00pm

The #wjchat + #socjourn + #techladymafia Drinkup

Meet members of Tech Lady Mafia, #wjchat & Social Journalism for beverages, networking and conversation. 

More info

Friday March 13, 2015 3:00pm - 5:00pm
The Ginger Man 301 Lavaca St, Austin, TX

3:00pm

Hereby Launch Party
Free w/ RSVP

Join us for A Better Way to Network -  A Hereby Launch Party (During Interactive) where you get to learn about the people at the party before personally approaching them. 

A fun and fast way to meet people with the aspirations, interests, and skills you are looking for.

Free drinks & food from 3-5pm
Free samples of JuiceBox E-liquid
Live set from DJ Sky 



Friday March 13, 2015 3:00pm - 7:00pm
Rooftop on 6th 403 E 6th St, Austin, TX

3:00pm

3:00pm

JuiceBox.Rocks Launch Party

JuiceBox is a high quality E-Liquid of the month subscription service. To be launched on the date of the event. We provide 6 high quality 15ML bottles of the best quality and best tasting E-Liquid for your Vaporizers and E-Smoking Devices each month, for $24.99, free shipping. JuiceBox will be giving away free samples of it's E-Liquid, as well as free drinks and food. 

Live DJ Set by Sky


 


Friday March 13, 2015 3:00pm - 9:00pm
Rooftop on 6th 403 E 6th St, Austin, TX

3:15pm

The Ecstasy of Wilko Johnson
The Ecstasy of Wilko Johnson confronts our worst nightmares of impending death and turns them upside down. It tells the extraordinary, yet universal story of legendary musician Wilko Johnson who, diagnosed with pancreatic cancer and given a few months to live, accepted his fate with uplifting positivity and embarked on a farewell tour, capturing the imagination of the world as he went. But like every good story Wilko's has a damn fine twist in its tail. Two years later and confounding the odds, Wilko wakes up in a hospital bed, unexpectedly sentenced to live, having now to integrate those enlightened lessons learnt under sentence of death into the unexpected and ongoing future of his life.

Section: 24 Beats Per Second
Premiere Status: World Premiere
Country: UK
Year: 2015
Runtime: 91min
View official listing on sxsw.com


Friday March 13, 2015 3:15pm - 4:46pm
Alamo Lamar B 1120 S Lamar Blvd

3:30pm

Trusted Filters and the Rise of Data Loyalty
There is so much information in the universe—too much to know—for one person to experience even a small fraction of it first hand. We have always trusted those around us to help filter and synthesize input to make sense of it.
As computer mediated communication rises, are we losing the human touch when it comes to trust? Are we becoming increasingly loyal to the systems that hold our data, dependent on them to use algorithmic—rather than altruistic—trusted filters?

View official listing on sxsw.com

Speakers
avatar for Jason CranfordTeague

Jason CranfordTeague

SR Creative Director, Capital One
As a long standing leader in the Web design community, Jason is well know for being able to explain complex technical concepts to non-technical audiences. He has been watching the ways in which we are forming new eco-systems of trust in the computer mediated mediums that permeate every aspect of our lives, and why we still haven't developed a real system to filter how, where, and why we trust different people with providing us with information.


Friday March 13, 2015 3:30pm - 3:45pm
ACC Ballroom C Austin Convention Center

3:30pm

Virtual Function, Physical Interface
Many physical objects are becoming icons, or symbolic representations of what they do. Much like the floppy disk save icon, the physical interfaces of many products today reference older technologies that are now obsolete. What can drive the metaphors that are used in today's interfaces? As digital technology replaces the mechanisms physical interfaces were once based on, how can we create interfaces that help people understand how to interact with the functions they control? If the way something actually works is so complex or counter-intuitive that it won't make sense to the average user, should the interface attempt to present a simplified metaphor? And if there is no older physical metaphor to fall back on, what principles can guide the creation of new interaction metaphors?

View official listing on sxsw.com

Speakers
avatar for Patrick Mankins

Patrick Mankins

Designer, Artefact
Patrick is currently a designer at Artefact in Seattle where he works with an amazing group of people to solve current problems and envision the future. Previously, he explored interactions with cognitive computing systems and cyber security at IBM Design and studied industrial design at the Rhode Island School of Design. He has also done internships with NASA's Habitability Design Center and Tellart among others.


Friday March 13, 2015 3:30pm - 3:45pm
ACC Ballroom B Austin Convention Center

3:30pm

Book Signing: James Stewart
James Stewart will appear at the SX Bookstore to sign copies of Hacker, Maker, Teacher, Thief: Advertising’s Next Generation.

View official listing on sxsw.com

Speakers
avatar for James Stewart

James Stewart

Founder/Chief Creative, Geneva Film Company
James Stewart is a commercial director and founder of Geneva Film Co. in Toronto, Canada. Stewart’s work is notably in live action, VFX, stop-motion and CG animation on platforms ranging from mobile to giant screen including gesture control and VR. He is the co-author of the Creative Social book Hacker, Maker, Teacher, Thief: Advertising’s Next Generation.


Friday March 13, 2015 3:30pm - 3:50pm
ACC Ballroom G Foyer Austin Convention Center

3:30pm

How to Turn Rejection Into Opportunities
When trying to find an investor for his technology start up, author Jia Jiang was rejected for what he thought was a done deal. It crushed his spirits and made him realize that he shouldn't take rejection this much to heart.
Jiang decided to go out and get rejected for 100 days, intentionally and in a way that would help him overcome his fear. On day three of this journey, a video of him being rejected was viewed by millions of people, and he found encouragement from strangers for the remaining 97 rejections.
After completing this journey, Jiang discovered how much rejection holds us back in our personal and professional lives. We want to land an investor or get capital for our startup, but we're scared that our idea isn't good enough. We want to sell more products, but we're afraid of hearing "no." All of these obstacles can be beaten with the right strategy, which Jiang has found in facing his own fear of rejection and is now sharing with you.

View official listing on sxsw.com

Speakers
JJ

Jia Jiang

Owner, N/A
Jia Jiang moved to the United States at 16 years old with a dream to become the next Bill Gates. However, he settled in a role with Dell after graduating from college and decided to be contempt with the American dream of comfort and a nice middle class home.


Friday March 13, 2015 3:30pm - 3:50pm
ACC Ballroom G Austin Convention Center

3:30pm

Fast & Furious: Bringing the Legacy to Mobile
Park your ride at the Geek Stage for an exciting interactive panel from the official game makers for the Fast & Furious film franchise. The panel will explore taking the action from the silver screen to mobile in Kabam’s highly anticipated game Fast & Furious: Legacy. Moderated by Jose Sanchez, the panel will feature the creative geniuses behind the game’s development to chat about bringing the film series’ deep canon to life, all the hot cars gamers will be pumped to play, plus debut exclusive videos for Fast & Furious: Legacy. Select audience members will get a chance to compete on-stage for a chance to win fun prizes. Are you game?

View official listing on sxsw.com

Speakers
avatar for Pablo Greenham

Pablo Greenham

Art Director, Kabam
BK

Bill Kim

Producer, Kabam Inc
CL

Calvin Lim

VP of Mobile & Digital Platforms, Universal Studios
SM

Steve Martin

Leader Designer, Kabam Inc
JS

Jose Sanchez

Producer, Electric Playground/Kabam


Friday March 13, 2015 3:30pm - 4:15pm
Palmer Events Center Geek Stage 900 Barton Springs Rd

3:30pm

3:30pm

Defining the Next Generation Retail Experience

Speakers
avatar for Julie Bornstein

Julie Bornstein

Chief Mktg Officer, Sephora
Julie is the Chief Marketing and Digital Officer and member of the Operating Committee of Sephora, the leading beauty retailer in the US and Europe. Under Julie’s leadership, Sephora has doubled the size of its e-commerce business and established Sephora as a leader and innovator in the digital space. Prior to joining Sephora, Julie served as the GM of Urban Outfitters Direct, Vice President of Ecommerce for Nordstrom, and held positions in... Read More →
avatar for Jennifer Hyman

Jennifer Hyman

CEO & Co-Founder, Rent The Runway
Jennifer Hyman leads Rent the Runway, a transformative brand that offers unprecedented access to designer fashion for millions of women. Since its launch in 2009, Ms. Hyman has been committed to building the first rental platform for luxury goods. She has managed all areas of the business, including technology, product, marketing, operations, and HR and recently leading the company to win Best Places to Work in New York State in 2013. She has... Read More →
avatar for Katrina Lake

Katrina Lake

Founder & CEO, Stitch Fix
Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly customer-focused shopping experience.


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom D Austin Convention Center

3:30pm

Design Perspectives on Meaningful Choice

Speakers
avatar for George Royer

George Royer

Lead Designer & Co-Founder, White Whale Games
George Royer is the lead designer and creative director at White Whales Games. Their debut videogame "God of Blades." received broad critical acclaim. "God of Blades" featured unique design interventions encouraging players to go to real-world libraries. He’s also worked on Monstrocards and Starphonix, winner of the 2013 Fantastic Arcade Gamemaking Frenzy.
avatar for Shawn Sprockett

Shawn Sprockett

Strategic Design Lead, Yieldmo
avatar for Rachel Weil

Rachel Weil

Adjunct Lecturer, Dept of Art & Art History, The University of Texas at Austin
Rachel Simone Weil is an experimental video game developer and historian whose work explores the intersections of video games, nostalgia, and mainstream girlhood and femininity. Weil’s visual art and video games have been exhibited internationally at festivals, galleries, and museums including GLI.TC/H, IndieCade, Blip Festival, and Videofest at the Dallas Museum of Art. She is also the founder of FEMICOM, the feminine computer museum.
avatar for Davey Wreden

Davey Wreden

Founder, Galactic Cafe
Davey Wreden is a video game writer and designer. He was the lead narrative designer on The Stanley Parable, an exploration of the tension between game player and game designer. He began working on the game while studying for his degree in Film Critical Studies at USC, and completed it in 2013. It’s his only real accomplishment. Today he works as a designer out of his office in Austin, Texas. He also enjoys throwing paint at paper, ping pong... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 4 208 Barton Springs Rd

3:30pm

DIY Housing Meet Up

Speakers
avatar for Luke Iseman

Luke Iseman

Co-Founder, Boxouse
Luke is cofounder of Boxouse. He is passionate about using open source hardware and the physical computing revolution to build a more sustainable world. He has invented an automated gardening computer, built and managed a fleet of 25 pedicabs, and written a book about travelling the world. His projects have been covered by publications like Make Magazine, Wired, Treehugger and TechCrunch.


Friday March 13, 2015 3:30pm - 4:30pm
Long Center West Pincer Terrace 701 W Riverside Dr

3:30pm

Egg Hunt: The History of Easter Eggs in Games

Speakers
avatar for Juuso Myllyrinne

Juuso Myllyrinne

Global Director of Strategy, TBWA
Juuso Myllyrinne has made a career in making things not only worth talking about, but which are also genuine business drivers. He's a manager with significant experience from conventional brand planning, digital strategy, product management, broadcast media and leading successful teams.
MM

Matias Myllyrinne

CEO, Remedy Games
A games industry professional, with a passion for main stream entertainment and building intellectual property.


Friday March 13, 2015 3:30pm - 4:30pm
Long Center Kodosky 701 W Riverside Dr

3:30pm

Filmmaking Cues from Top Sports Cinematographers

Speakers
SC

Skip Clark

Dir, Photography, Fox Sports
I've been in the broadcast television business since I was in high school. I started at a small local station in Mansfield, OH, in 1994 and made my way to network news, NBC News and ABC News. While working for NBC News, ABC News, and then moving on to Fox Sports and ESPN, I spent twelve years at Go To Team building a team of directors of photography and the apprenticeship program.
avatar for Al Francesco

Al Francesco

Dir, Cinematography, NFL Films
17 years in the field, but I grew up in the business, my mother and sister are both Make-up/Hair Artists. I used to sweep hair off floors and deliver the mail to the set. I literally learned from the bottom (floor) up. Capturing images for sports documentaries, where the action only happens once, teaches you to be prepared and work efficiently. I’m thankful I learned to shoot film before digital. With all the new formats, codecs, and sensors... Read More →
avatar for Brian Schulz

Brian Schulz

Cinematographer & Producer, Major League Baseball
Brian is a national Emmy Award recipient and three-time New York Emmy Award winning cinematographer and producer. A veteran of dynamic branded content campaigns, of special note is his sixteen-year career with Major League Baseball Productions.
avatar for John Tipton

John Tipton

Dir, Photography, Major League Baseball
John had been shooting documentaries and commercials for 20 years. His broadcast clients include HBO, CBS, ESPN, and NBC, to name a few. For the last seven years, John has had a critical role in shaping HBO Sports’ series, 24/7, which documents days in the lives of athletes in boxing, auto racing and hockey. The show has redefined sports documentary and has been recognized by the Academy of Television Arts and Sciences numerous times. 24/7... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Four Seasons San Jacinto 98 San Jacinto Blvd

3:30pm

Making to Manufacturing

Speakers
avatar for Marc Boudria

Marc Boudria

Lead Solutions Eng, Chaotic Moon Studios
From software to hardware to mobile and beyond, Marc Boudria is the man with all the answers. Marc is a lifelong technologist who's spent the last 20 years building, supporting, and deploying tech in all its forms to the enterprise.
avatar for Rob Faludi

Rob Faludi

Chief Innovator, Digi International
Robert Faludi is the Chief Innovator at Digi International. His job is forging strong connections with the maker community, uncovering new innovation methodologies, supporting outstanding new work, and creating prototypes to spur new product development. Faludi also works as a professor in the MFA program at the School of Visual Arts in Manhattan and in the Interactive Telecommunications graduate program at NYU. He specializes in behavioral... Read More →
avatar for Peter Li

Peter Li

CEO, Atlas
avatar for Nathan Siedle

Nathan Siedle

CEO, SparkFun
Checkout my talk on why patents are killing innovation! http://schedule.sxsw.com/2015/events/event_IAP40665
avatar for Peter Vancorenland

Peter Vancorenland

VP of loT Solutions, Silicon Labs
Peter Vancorenland, Vice President of the IoT Solutions team, joined Silicon Labs in 2002 as a Circuit Design Engineer where he worked on a variety of wireless products from cell phone transceivers to FM and TV tuners. After two years as Vice President of Engineering working on Timing, Access, Power and Sensor designs, Peter formed the Silicon Labs IoT Solutions Team. His team focuses on reference designs and system solutions that allow customers... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Long Center West Pincer Lounge 701 W Riverside Dr

3:30pm

Storytelling Superheroes

Speakers
avatar for Alison Bechdel

Alison Bechdel

Cartoonist, Graphic Memoirist
Cartoonist and graphic memoirist Alison Bechdel is the creator of the long-running countercultural comic strip, Dykes to Watch Out For, which realistically captured the lives of women in a lesbian community and garnered a devoted and diverse following. From this pioneering work emerged the “Bechdel Test,” now an international benchmark for assessing gender bias in film. Her gifts as a storyteller became more universally recognized with the... Read More →
MH

Maria Hinojosa

Anchor & Exec Producer, Latino USA, NPR, Futuro Media Group
As the anchor and executive producer of the long-running weekly NPR show Latino USA, and as anchor of the Emmy Award-winning talk show Maria Hinojosa: One-on-One from WGBH/ La Plaza, Hinojosa has informed millions of Americans about the fastest growing group in our country. Previously, a Senior Correspondent for NOW on PBS, and currently, a rotating anchor for Need to Know, Hinojosa has reported hundreds of important stories.
avatar for Joshua Oppenheimer

Joshua Oppenheimer

Filmmaker
Born in 1974, USA, Oscar®-nominated film director Joshua Oppenheimer is recipient of a MacArthur “Genius Grant” (2015-2019). His debut feature film, The Act of Killing (2012, 159 min and 117 min), was named Film of the Year in the 2013 by the Guardian and the Sight and Sound Film Poll, and won 72 international awards, including the European Film Award 2013, BAFTA 2014, Asia Pacific Screen Award 2013, Berlinale Audience Award 2013, and... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 18ABCD Austin Convention Center

3:30pm

The Athlete Slash Entrepreneur

Speakers
avatar for Israel Idonije

Israel Idonije

CEO & Founder, Athlitacomics
Israel Idonije, an 11-year NFL veteran, is the founder and CEO of Athlitacomics (www.athlitacomics.com), the first company to offer a high-level blend of comic content, merchandise, and properties that showcase professional athletics and super-heroic mythology. Idonije's entertainment company develops creator-owned and custom, commissioned art and stories to appeal to both sports fans and comic enthusiasts.
avatar for Mike Kafka

Mike Kafka

Founder & CEO, Roo Outdoor
Mike Kafka is a professional quarterback in the NFL and Founder/CEO of Roo Outdoor, an active lifestyle brand specializing in outdoor gear and performance apparel. Mike graduated from Northwestern University with a BA in communications. During his final year at Northwestern, Mike was named Offensive MVP and earned All-BigTen honors. Mike was drafted by the Philadelphia Eagles in the 4th Round in 2010 and just finished the 2014 season with the... Read More →
avatar for Linda Lacina

Linda Lacina

Special Reports Editor, Entrepreneur


Friday March 13, 2015 3:30pm - 4:30pm
Four Seasons Ballroom AB 98 San Jacinto Blvd

3:30pm

The Evolution of Audio in the 21st Century

Speakers
avatar for Bonnie Bernstein

Bonnie Bernstein

VP Content & Brand Dev/On-Air Host, Campus Insiders
avatar for Colin Cowherd

Colin Cowherd

commentator, ESPN
Colin Cowherd is host of ESPN Radio’s The Herd with Colin Cowherd, broadcast nationally from 10 a.m.-1 p.m. ET Monday – Friday and simulcast on ESPNU. In September 2013, Colin’s New Football Show, which looks at college and professional football through Cowherd’s singular prism, debuted at 9 a.m. on ESPN2.
avatar for Traug Keller

Traug Keller

SVP, Production, Business Divisions, ESPN
For ESPN Audio, Keller oversees all aspects of the business including talent, staffing, national programming content, scheduling, and event production. ESPN Audio is comprised of ESPN Radio, the country’s largest sports radio network, ESPN Deportes Radio, ESPNRadio.com, and ESPN Podcasts. ESPN Radio reaches nearly 20 million listeners per week on more than 450 stations.
avatar for Stephen A Smith

Stephen A Smith

Commentator, ESPN
Stephen A. Smith, along with Skip Bayless, is a featured commentator on ESPN2’s First Take weekdays from 10 a.m. to 12 p.m. ET, discussing and debating the sports topics of the day.


Friday March 13, 2015 3:30pm - 4:30pm
Four Seasons Ballroom CD 98 San Jacinto Blvd

3:30pm

USA/Europe Co-Production and Funding Opportunities

Speakers
TK

Truls Kontny

Head of Film Commission, Norway Film Commission
Head of Commission Film Commission Norway - January 2009 – Present (5 years 7 months)
avatar for Ingrid Rudefors

Ingrid Rudefors

Film Commissioner, Film Region Stockholm Mälardalen
Ingrid Rudefors works as film-commissioner for Film Region Stockholm Mälardalen. With her colleagues from the other film-commissions, she also operates the national film commission Sweden Film Commission.
MS

Mikael Svensson

Certified Film Commissioner, Oresund Film Commission


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 17B Austin Convention Center

3:30pm

Women in Gaming: Navigating Successful Careers

Speakers
avatar for Susan Bollinger

Susan Bollinger

Director of Talent & Culture, Certain Affinity
Director of Talent & Culture for Certain Affinity, one of the largest independent game development studios in Austin, Texas - She brings over 20 years experience working in diverse environments. Her specialized focus and contributions in team building, positive change leadership and facilitation have helped challenge organizations and leaders to foster strong, healthy working environments. Coming to SXSW Gaming for the first time, fresh from... Read More →
avatar for Alison Carrier

Alison Carrier

UI/UX Designer, Electronic Arts
Alison Carrier is the current UI/UX Designer for Red Crow Austin, a mobile game studio created by Electronic Arts. Known for her passion to deliver world-class user experiences, she has worked in EA’s mobile sphere for several projects, including her most recent work, The Simpsons: Tapped Out.
avatar for Maitland Lederer

Maitland Lederer

Gameplay Engineer, Arkane Studios
Maitland Lederer is currently a software engineer at Arkane studios with over a decade of software engineering experience. After graduating from MIT she spent her first few years outside gaming, but since has worked at top studios including, Harmonix, Edge of Reality and Bioware. 
avatar for Lorraine Zawada

Lorraine Zawada

Sr Environment Artist, Certain Affinity
Lorraine Zawada is currently a Senior Environment artist at Certain Affinity. She's been in the video game industry since 2001 and has worked on games such as Halo, COD, Saints Row, Red Faction, plus many others.


Friday March 13, 2015 3:30pm - 4:30pm
Long Center AT&T Education Room 701 W Riverside Dr

3:30pm

Administrative Professionals Meet Up
Calling all administrative assistants, executive assistants, receptionists, project managers, and more! If you are the hub, the gatekeeper, and/or the silent leader of your team or organization, then this meet up is for you! Come meet others in the administrative professionals field, trade tips for productivity, swap team-building ideas, and discuss how the landscape of the administrative profession is growing. Admins unite!

View official listing on sxsw.com

Speakers
avatar for Danielle Zamora

Danielle Zamora

IA Exec Asst, SXSW STAFF


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 509 110 E 2nd St

3:30pm

And While We Are Asking, Is Media Dead Too?
A century-old media model is broken. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media are scrambling for a small share of a pie that is being diffused among countless startups and legacy media brands. There just isn’t enough ad money to sustain content. Publishers desperately grasp onto business models that ignore old ethical boundaries and bend to advertiser will and in the process trade away their core value proposition to audiences. Is there a future for the media business in all of this? What is the sustainable path forward?
Presented by Media Post

View official listing on sxsw.com

Speakers
avatar for Bob Garfield

Bob Garfield

Columnist/NPR Host, MediaPost Communications
Bob Garfield is probably the most prominent commentator and analyst of advertising and marketing who has ever lived, although bear he mind he personally wrote this sentence. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. His bi-weekly column for the Guardian does the same but adds a “u” to “labour.”
avatar for Meredith Kopit Levien

Meredith Kopit Levien

EVP of Advertising, The New York Times
ES

Eamonn Store

CEO, Guardian Us


Friday March 13, 2015 3:30pm - 4:30pm
Sheraton Austin Capitol Ballroom 701 E 11th St

3:30pm

Artist Meets Hacker: How Tech is Changing the Arts
Artists have always been at the forefront of defining the culture of the day, how we communicate with each other and about ourselves. Until the rise of Silicon Valley. Where Plato's Academy used to be the ultimate place of learning, mentoring, and making, now it's Y Combinator. Stravinsky's concerts started riots, now Twitter helps quell them. Picasso's cubism changed how we saw the world, now that honor belongs to the likes of Google and MakerBot.
And yet artists are making phenomenal works of art using the very bits of technology that have in large part supplanted their role of kingmaker/culturemaker. So what happens when dancers use 3D imaging, opera companies make mobile apps, museums turn to GitHub, & robots become actors? This session will explore more than one hundred case studies of artists and arts organizations using (and in some cases, failing to use) technology to comment on society, to make your neighborhood a better place to live, and to run their business.

View official listing on sxsw.com

Speakers
avatar for Devon Smith

Devon Smith

Dir of Analytics & Social Media, Threespot
Devon Smith is the Director of Social Media at Threespot—a Washington DC digital engagement agency primarily serving nonprofits and government agencies—where she currently works with clients such as the Smithsonian Institution, BBC America, Planned Parenthood and the Pew Charitable Trust. In the past year, she has been featured at a dozen conferences covering topics from online personal branding to an industry-wide social media survey, and... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 3 110 E 2nd St

3:30pm

Barracuda Bowl: Digital Health Startup Pitch
Following the success of 2013's Founder's Stories, the format of this session is evolving into more of a "shark tank" style pitch fest for health tech startups. The "Barracuda Bowl" puts the spotlight on the founders of three health tech startups, who will each have five minutes to pitch their startup to an esteemed panel of "barracudas" – veteran investors, entrepreneurs, and judges.
After providing an overview of their business, the startup founders will be immersed into the Barracuda Bowl where the panel of judges will interrogate them and poke holes in their business plans. After all three founders have had their fifteen minutes in the bowl, they will assemble on stage, where the audience will have an opportunity to be the barracudas and unleash their questions on them. At the end of the session, the barracuda panel will decide which founder won the battle of the barracuda bowl and which ones got chewed to pieces.
Brought to you by: Digitas Health LifeBrands

View official listing on sxsw.com

Speakers
avatar for Alaina Adams

Alaina Adams

Co-founder and CEO, NuPlanit
Alaina Adams, PhD is the Co-founder & CEO of NuPlanit, a healthIT company that empowers people to sustain healthy eating habits using mobile technology and a connection to nutrition and behavior experts. Alaina has over 10 years of experience developing remote health monitoring and preventive technology solutions within complex systems, including aerospace and healthcare. Prior to NuPlanit, Alaina co-founded and led several technology startups... Read More →
AB

Ambar Bhattacharyya

VP, Bessemer Venture Partners
avatar for Lynda Brown-Ganzert

Lynda Brown-Ganzert

CEO, Curatio
Lynda is an innovator, connector and entrepreneur. She has won numerous awards as a digital media leader and has worked with public and private companies, including Electronic Arts, Edelman, Telus, Rogers, Nordicity, and Knowledge Network. Most recently she served as Chair of the Simon Fraser University Board of Governors, from which she holds a masters degree in Educational Technology. Curatio is her third mobile startup, the previous two... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon A 500 E 4th St

3:30pm

Battle Cry of the Sensible Startup
Are stress, hype and ego mandatory for startups? In this panel, three CEOs discuss whether it is possible for sensible startups to still be successful. Silicon Valley icons and investors have famously scoffed at work/life balance. What are the real risks and rewards for young companies taking a more sane approach to culture? Review best practices, big mistakes and discuss new ways to bring sensibility into the classic startup model.

View official listing on sxsw.com

Speakers
avatar for Scott Abel

Scott Abel

Co-Founder/CSO, Spiceworks
Scott Abel is a co-founder and the chief strategy officer at Spiceworks. In his role, Abel is responsible for the Company’s product strategy and culture, key differentiators and enablers of Spiceworks’ success. He was previously Spiceworks’ CEO and maintains his position as a member of Spiceworks’ Board of Directors.
avatar for Lara Aldag

Lara Aldag

CEO, Higgle
Ms. Aldag is the CEO and co-founder of Higgle. Ms. Aldag received her B.A in Economics from Stanford University. Ms. Aldag started her career as an investment banker in Credit Suisse’s Technology Mergers & Acquisitions Group in San Francisco, where she advised internet, software, and new- media clients in leveraged buyouts, acquisitions, and initial public offerings. During her tenure, Ms. Aldag worked with several high-profile clients such... Read More →
avatar for Jeff Tangney

Jeff Tangney

CEO, Doximity
Jeff founded Doximity in 2010 and serves as its Chief Executive Officer. Mr. Tangney also serves as an Advisor at Rock Health. Prior to that, he co-founded Epocrates Inc. in 1998 and served as its President & Chief Operating Officer. Mr. Tangney has over 15 years of healthcare/pharmaceutical experience. He served as Executive Vice President of Sales & Marketing of Epocrates Inc. since September 2005. Mr. Tangney Graduated summa cum laude from the... Read More →
JY

Jason Yeung

Managing Dir, Morgan Stanley


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon E 500 E 4th St

3:30pm

Behind the Social at PBS' Largest Content Provider
Calling all armchair appraisers and Cumberfans! Find out how Antiques Roadshow, Masterpiece, American Experience and The World - some of public media's most popular TV and radio shows - create unique and sharable social media content with a fraction of the budget and staff of the for-profit networks.
This panel feeds a combined 1.5 million fans on Facebook and Twitter every day. But how do you keep your brand on people's minds when you're not on the air year-round? How do you make Faberge interesting to someone who loves folk art? How do you promote Downton Abbey when you don't have the legal rights to use a photo of... oh wait, we can't use their name either.
By now we know social media best practices: Post regularly! Show your personality! Engage with fans! We'll dig deeper than that. We want to bring you behind the curtain and share our tips for producing quality content on a public media budget. Use #WGBHSocial to send us questions!

View official listing on sxsw.com

Speakers
avatar for Hannah Auerbach

Hannah Auerbach

Account Exec, Antiques Roadshow PBS
Hannah Auerbach is an account executive in national marketing and promotions for Antiques Roadshow on PBS. Hannah leads and manages all of Antiques Roadshow's social media accounts. Just shy of its 20th anniversary, the series is equal parts history lesson and treasure hunt and is watched by over 7 million fans a week and is PBS’ most-watched primetime series. During her time at WGBH, Hannah's direction with the Antiques Roadshow social media... Read More →
avatar for Molly Jacobs

Molly Jacobs

Sr Producer/Digital Content/Strategy, American Experience — PBS
avatar for Tory Starr

Tory Starr

Social Media Producer, PRI's The World
Tory joined the PRI's The World newsroom in September 2012 as the program’s first social media producer, responsible for program’s social properties with a focus on the show’s SafeMode and Human Needs beats.
avatar for Olivia Wong

Olivia Wong

Sr Account Exec, Natl Mktg, MASTERPIECE/WGBH
Olivia Wong is a Senior Account Executive at WGBH National Marketing, responsible for publicity and brand strategy for the PBS MASTERPIECE television series, as well as launching and leading the series' social media presence since 2008. Prior to joining MASTERPIECE in 2004, Wong worked on numerous PBS series including American Experience, This Old House and NOVA. A graduate of Brown University, she is the co-recipient of a 2012 PR News Digital PR... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 7 110 E 2nd St

3:30pm

Bioart: Melding Biotech and Art
No one denies that biotechnology is the prime technological hallmark of the coming age, but what it means and where it’s leading us remains largely unknown. Historically, artists have acted as interpreters of cultural shifts, and offered signposts to the future of cultural norms.
A growing number of artists are now turning to biotechnology as their medium. These bioartists have appropriated the tools biomedicine, genomics, ecology, and synthetic biology. By exploring with these tools, they are redefining identity, technology, and even the act of creating life. In this panel, curators and bioartists will attempt to decipher the themes emerging from this burgeoning genre of art, one that melds with biotech.

View official listing on sxsw.com

Speakers
avatar for Heather Dewey-Hagborg

Heather Dewey-Hagborg

Artist, School of the Art Institute of Chicago
Heather Dewey-Hagborg is an transdisciplinary artist, programmer and educator who is interested in exploring art as research and public inquiry. Traversing media ranging from algorithms to DNA, her work seeks to question fundamental assumptions underpinning perceptions of human nature, technology and the environment.
avatar for Daniel Grushkin

Daniel Grushkin

Journalist, CUT/PASTE/GROW
Daniel Grushkin is a freelance journalist who covers the intersection of biology, culture and business. Hi blog Biohackers appears on PopSci.com. His articles have appeared in The New York Times, Businessweek, National Geographic Adventure, Popular Science, and Scientific American. In 2009, he co-founded Genspace, a community laboratory in New York City focused on biotech education and innovation. He is currently a fellow at the Woodrow Wilson... Read More →
avatar for Karen Ingram

Karen Ingram

Artist, kareningram.com
Karen Ingram is a designer, artist, and creative director who uses her skillset to promote scientific awareness. Ingram is a co-organizer of Brooklyn science cabaret, The Empiricist League and is a board member of SXSW Interactive. She was an instructor on the subject of creative strategy for NYU SHERP’s pilot Entrepreneurial Science Journalism course. Her work has appeared in publications including titles from Die Gestalten (Berlin... Read More →
avatar for Wythe Marschall

Wythe Marschall

Researches biotech & ecology, Harvard
Wythe Marschall is a writer and Ph.D. student in the Department of the History of Science at Harvard, where he explores the intersection of biotechnology, ecology and culture. Previously, Wythe taught humanities courses at Brooklyn College (CUNY), curated art+science exhibitions and events in New York City (CUT/PASTE/GROW), and worked in advertising, most recently for DraftFCB. His stories and essays have appeared in McSweeney’s Quarterly... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 2 110 E 2nd St

3:30pm

Brand and Deliver: Creating Custom Branded Content
These days, it seems like every production pro out there is creating custom branded content—whether for their own brand or for another company. But nobody makes it better – or funnier – than the folks at leading comedy website CollegeHumor.
Two often at the helm of CollegeHumor's branded content efforts – Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) – will team up for a discussion exploring how to navigate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities.

View official listing on sxsw.com

Speakers
SG

Spencer Griffin

VP, Big Breakfast
Spencer Griffin is the Vice President of Big Breakfast, the studio behind all Electus Digital video content. In this role, Spencer oversees production of long-form, original, and branded content for CollegeHumor, Dorkly, DumbDumb, and WatchLOUD. Before joining CollegeHumor, his production of the one-man play, Catalpa, won the LA Weekly Theatre Award for Best Performance, was nominated for Best Production Design, and received a five star rating at... Read More →
LS

Luke Simmons

Creative Dir, CollegeHumor/Electus Digital
Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writing of all branded content—including articles, videos, and interactive programs—across the network of Electus Digital websites. He also heads all branded content brainstorm and pitch writing sessions, oversees the staff writers on the branded... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Texas Ballroom 4-7 208 Barton Springs Rd

3:30pm

Brands as the New Medicis in Art's Digital Age
The Medici family takes much responsibility for stimulating the prolific art movement of the Renaissance. They have earned eternal recognition for doing so, but notably got out of the way to let the artists create their art. Brands today often try too hard to embed themselves into the artistic process, when they should instead take a cue from the Medici family and earn due recognition ("brand awareness" in modern terms) for letting the artists create on their own terms.
Don Meek from Talenthouse will lead a collaborative conversation about the role that brands are playing in today's world where creativity and commerce collide.

View official listing on sxsw.com

Speakers
avatar for Don Meek

Don Meek

Chief Commercial Officer, Talenthouse
From creating the U.S. Open of Surfing in 1994 to launching television channels around the world, from pioneering some of the earliest on-line video advertising products to working with some of the most advanced technology companies in the market, Don Meek has been at the forefront of modern media for more than 30 years.
AP

Amos Pizzey

Co-CEO, Talenthouse Inc
avatar for Emma Trant

Emma Trant

VP of Client Svcs and Community Mktg, Talenthouse
I'm Emma and am the VP Client Services and Community Marketing for Talenthouse.


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 402-403 110 E 2nd St

3:30pm

Capital Factory Fast Pitch
Capital Factory brings you five of Austin's up and coming tech startups in a rapid-fire succession of three-minute pitches.
Austin, Texas is the fastest growing city in the country and has a booming startup and technology scene that attracts talent from both coasts and around the world. Capital Factory is the center of Austin's startup ecosystem and has filtered through them all to bring you the very best.
Come get a taste of Texas at this special SXSW pitch event. Kick off SXSW with some fresh new ideas – you might want to use their products, apply for a job, or make an investment.
These Austin technology companies are seed stage startups and have raised less than one million in funding. Most have some initial revenue but some are pre-revenue.
Presented by Capital Factory

View official listing on sxsw.com

Speakers
JW

JD Weinstein

Venture Assoc, Capital Factory


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon G 500 E 4th St

3:30pm

Commercial Threats to Freedom of Speech Online
Globally, there has been much attention paid to the threat that government entities may pose to individuals’ rights to speak and share information freely. However, far less attention has been placed on the role that bad acting companies and other commercial interests play in trying to squelch or suppress public statements and expressions online. From corporations suing respected journalists and news media for speech that they claim is libelous, to bad businesses suing users of online review sites for negative reviews, more and more often, people are finding their freedom of speech threatened online.
This panel of experts will discuss the current commercial threats to freedom of speech online and the possible solutions to this growing issue.

View official listing on sxsw.com

Speakers
avatar for Amy Austin

Amy Austin

Publisher, Washington City Paper
Amy Austin, is the Publisher of Washington City Paper, an influential and award-winning alternative news media company in Washington DC. She is passionate about City Paper's work and dedication to creating well-reported and relevant local news and features and it's ability to serve local advertisers as their local marketing solution. City Paper was famously sued by Daniel Snyder, the owner of the Washington D.C. football team with a racist... Read More →
avatar for Paul Alan Levy

Paul Alan Levy

Atty, Public Citizen Litigation Group
Paul Alan Levy is an attorney with the Public Citizen Litigation Group, a public interest law firm that is a division of the consumer advocacy organization Public Citizen. After clerking for Hon. Wade H. McCree, Jr. (United States Court of Appeals, Sixth Circuit) and being Special Assistant to Solicitor General McCree, Paul joined the Litigation Group in December 1977 to represent workers in rank-and-file labor law cases, largely representing... Read More →
EM

Evan Mascagni

Policy Dir, Public Participation Project
Evan Mascagni graduated, summa cum laude, from the University of the District of Columbia, David A. Clarke School of Law in 2011. While in law school, Mascagni was Editor-in-Chief of the UDC Law Review, was awarded the Women’s Bar Association 2010 Founders Fellowship, and was awarded a Joseph L. Rauh, Jr. Equal Justice Works Fellowship in 2009, where he worked at the National Whistleblowers Center in Washington, DC. He joined the Public... Read More →
avatar for Laura Prather

Laura Prather

Lawyer, Haynes and Boone LLP
Laura Lee Prather is a partner in the Litigation Practice Group in the Austin office of Haynes and Boone, LLP. Laura focuses her practice on First Amendment, intellectual property and media and entertainment litigation and appeals. She has significant government relations experience as an advocate at the Texas Legislature on First Amendment and open government concerns. Laura advises an extensive array of content providers including online and... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 10AB Austin Convention Center

3:30pm

Decoding Gender Diversity in Tech
The shortage of women in tech is no secret. The industry has fewer female executives and founders than almost any other. Why the disparity? Many people attribute it to a ‘brogrammer’ culture that discourages aspiring female engineers, a failure to expose girls to careers in STEM, and an absence of role models. How can companies fix the gap? Are changing tactics, job postings, or even their cultures enough? Join Darrell Silver, CEO of Thinkful; Alexa Scordato, Director of Product Marketing at Stack Exchange; and Savannah Peterson, Global Community Manager at Shapeways for a lively debate about this issue and the strategies they’re employing to solve the divide.

View official listing on sxsw.com

Speakers
CH

Carolina Huaranca

Natl Clubs Dir, Girls Who Code
A first-generation Peruvian-American from New York City, Carolina Huaranca is a leader in the tech and education sectors, bringing more than 10 years of mission-driven career experience to her role as the National Clubs Director for Girls Who Code, a non-profit organization working to close the gender gap in the technology.
avatar for Savannah Peterson

Savannah Peterson

Director of Global Community, Shapeways Inc
Savannah Peterson is the global community manager at Shapeways, the world’s largest community of 3D printing entrepreneurs. Empowering over 18,000 Shapeways designers and their shops every day, Savannah lives, eats and breathes 3D printing. Prior to joining the 3D printing industry, Savannah worked at product design consultancy, D2M | Design to Matter, focusing on consumer electronics and medical devices for the Fortune 100's and small startup... Read More →
avatar for Alexa Scordato

Alexa Scordato

Dir of Product Mktg, Stack Exchange
Alexa is an entrepreneurial digital marketer passionate about connecting people and ideas through new technologies. Over the last 7 years, she's designed and developed integrated digital campaigns for companies big and small, including a couple of her own.
avatar for Darrell Silver

Darrell Silver

Co-Founder & CEO, Thinkful
After 10 years hiring and training high-potential teams in technology, Darrell co-founded Thinkful to make adult education accessible to everyone. The company has a team of mentors that work with students one-on-one to learn technology and engineering skills that advance their careers.


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon 1 110 E 2nd St

3:30pm

Experiments in Action: TEDx Meet Up
While we all work with the same tools and strive to meet the same expectations, no two TEDx events are the same. Thousands of take place all around the world every year and each brings a new idea or twist --- from hosting at low caste school in India, building out a highly interactive intellectual Oz, or inviting the top chefs to create low impact bento box meals, each event confidently pushes the envelope to foster engagement, connection and adoption of provocative new ideas.
As the saying goes, "give me the freedom of a tightly defined strategy". What is it about constraints that unlocks new possibilities?
How does this community share, build and create confidence for new?
How is courage fostered?

View official listing on sxsw.com

Speakers
NG

Nancy Giordano

Founder & Lead Licensee, TEDxAustin
Described as endlessly optimistic with a passion for seeing the potential in everything, Nancy is a brand futurist with a drive to help iconic blue chip organizations and bold leaders transform to meet the expectations ahead. Sitting at the intersection of cultural, demographic and values trends, she naturally weaves ideas and strategies together in order to inspire others to create and contribute to the biggest, brightest path forward.
avatar for Mike Lundgren

Mike Lundgren

Partner/Dir, VML
Mike Lundgren is a partner and Director of VML’s Innovation Strategy Practice. Mike started in high-tech at GE and subsequently held leadership positions at Iomega, Apple and in the music industry as an advisor to multiplatinum artists. Mike is a patent-holder in the area of digital rights management and eCommerce and the founder of one of the largest TEDx chapters in the world, TEDxKC. Mike is also the author of Digital Way Forward — a... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 504 110 E 2nd St

3:30pm

Exploring the Future of Sustainable Fashion
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
From re-commerce to up-cycling to ‘less is more’ models, we’ve seen everyone from innovative startups to iconic retailers shifting their focus to social change & doing their part to mitigate the effects of fashion production on the environment. And consumers are following suit. A 2014 Nielsen study showed that a global average of 55% of consumers are willing to pay more for products & services from companies committed to positive social & environmental impact, an increase of 10% from three years prior. Perhaps the biggest consumer segment driving this growing trend has been millennials, actively opposing brands not focused on social good, or negatively impacting the environment. In this panel, we’ll discuss the future of sustainable fashion. Will this growing trend become the new norm or will it fizzle out? What will become of fast fashion brands? Will they get on board to stay competitive and do their part? Will they survive as is, due to accessible pricing? Or will they die out?--

View official listing on sxsw.com

Speakers
avatar for Kristy Caylor

Kristy Caylor

Pres & Creative Dir, Maiyet
In 2010 Kristy co-founded Maiyet, a pioneering luxury brand that incorporates within its timeless collections rare artisan skills from unexpected places across the world. Reviving ancient techniques and showcasing the raw talent of top emerging artisan communities, Maiyet aims to promote sustainable employment in places that need it most. Since its first presentation at Paris Fashion Week in October of 2011, Maiyet has grown to earn its place... Read More →
avatar for Karla Gallardo

Karla Gallardo

CEO & Co-Founder, Cuyana
Karla Gallardo started Cuyana with the vision of creating a global lifestyle brand that promotes intentional buying, offers premium quality at accessible prices, and empowers local craftsmanship from around the world. Karla earned her MBA from the Stanford Graduate School of Business and her Bachelor of Science in Applied Mathematics from Brown University. She previously worked at Goldman Sachs in the Investment Banking Group and at the Apple... Read More →
avatar for Rati Sahi Levesque

Rati Sahi Levesque

Chief Merchant, The RealReal
Rati Sahi Levesque is the Chief Merchant and the first employee of The RealReal. She was born and raised in San Francisco and graduated from the University of California, Santa Cruz with a degree in Economics. She sharpened her chops in the financial industry and then launched her first entrepreneurial endeavor with the fashion-forward Russian Hill boutique, Anica. Setting out to fill the void of avant-garde designers in the city, Anica... Read More →
avatar for Lauren Sherman

Lauren Sherman

Head of Mktg, Shyp
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market launch in London. Prior to joining TaskRabbit, Lauren honed her B2B marketing chops as the US Marketing Executive for international public relations agency LEWIS PR... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 205 110 E 2nd St

3:30pm

F1 Data Analysis Shifts Gears to Healthcare
With the reputation as the most expensive sports in the world, a multi-car Formula 1 team’s average annual budget is nearly $500 million dollars. Formula 1 has not only birthed multinational corporations and a viewing audience of over 500 million people, but its innovation and technological advances are permeating a plethora of industries such as cycling, healthcare, and big data.
Formula 1 cars race at speeds over 185 mph and therefore requires the utmost safety features. A race car will have nearly 500 different sensors between the car and the driver in order to collect data to understand the condition of the car, the environment, and the driver. These sensors and data are being applied to healthcare in order to fight obesity, strokes, and arthritis, as well as creating products, such as high-performance bicycles, that have intelligence built into the materials.
The innovation in “Motorsport Valley” is accelerating at Formula 1 speeds; don’t get left behind.

View official listing on sxsw.com

Speakers
avatar for Julian Jenkins

Julian Jenkins

VP, R&D, GSK
Julian Jenkins is Vice President, Project Planning and Management, and leader of the Digital Platform Performance Unit at GSK. The digital PPU team are focused on harnessing digital technologies and platforms to transform the way clinical trials are conducted in Pharma R&D. He has a PhD from Nottingham University Medical School in the UK.
GM

Geoff McGrath

VP, McLaren Applied Technologies
Geoff McGrath trained as a mechanical engineer, initially working in aeronautical, civil, chemical, petroleum and mechanical engineering. Gaining experience, from conceptual engineering through to business development for start-up and blue-chip firms alike, he later switched focus to the world of telecoms, media and entertainment. In 2009, he became the managing director of McLaren Applied Technologies (MAT) and has brought more than 20... Read More →
avatar for Dan Rutstein

Dan Rutstein

Dir UK Trade & Investment, British Consulate General
Daniel Rutstein, UKTI Regional Director, West and Central Region, USA


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 203-204 110 E 2nd St

3:30pm

Fear, Shame, Empathy & More Ways to Change Behavior
In this entertaining and provocative session, Daniel Pink — best-selling author of "Drive" and "To Sell is Human" and host and co-executive producer of NatGeoTV’s “Crowd Control” — will look at the science and practice of behavior change. He’ll show how subtle changes in environment can dramatically affect what people do. And he’ll explore the power (and limits) of techniques from fear to gamification to empathy to distraction. You’ll leave with a some smart tips on changing the behavior of those in your workplace, school, or home.

View official listing on sxsw.com

Speakers
avatar for Daniel Pink

Daniel Pink

Author
Daniel H. Pink is the author of five provocative books — including three long-running New York Times bestsellers, A Whole New Mind, Drive, and To Sell is Human. Dan’s books have been translated into 34 languages and have sold more than 2 million copies worldwide. He is also host and co-executive producer of “Crowd Control,” a new television series about human behavior on the National Geographic Channel. He lives in Washington, DC, with... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Exhibit Hall 5 Austin Convention Center

3:30pm

Female Entrepreneurs Meet Up
Female entrepreneurs are making waves on the startup scene and are becoming an increasing force to be reckoned with at SXSW, but it goes without saying that there are still miles to go in addressing the global gender gap. Women experience a unique set of challenges on their path to success, so the idea behind this meet-up is that by bringing together some of today’s leading influencers, innovators, and aspiring entrepreneurs, our ability to create a positive impact on female entrepreneurship worldwide will be amplified. It’s an opportunity to meet and develop valuable business connections, while also learning about various ways you can support other women in business, ranging from mentoring to monetary investments or donations to simply making helpful introductions. Come enjoy drinks, apps, and other goodies (all from female vendors) while networking with a purpose, and leave inspired with a pledge to how you plan to pay it forward, helping another women business owner to advance.

View official listing on sxsw.com

Speakers
avatar for Jennifer Davis

Jennifer Davis

Exec Dir Global Corporate Communications, Dell, Dell
Jennifer “JJ” Davis joined Dell in Dec. 2000 and currently leads external communications for Dell Global End User Computing and Brand. JJ also leads the company’s women’s strategy and marquee program the Dell Women’s Entrepreneur Network which was founded in 2009 to support women entrepreneurs’ success worldwide. She started her public relations and public affairs career at the Arkansas Office of the Governor and has held various... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 501 110 E 2nd St

3:30pm

Fighting Ebola With Technology, Data and Innovation
Anyone with a smartphone, wearable device or access to their physician via the Internet knows firsthand how technology and connectivity can improve health.
But how can these and other cutting-edge technologies be leveraged to fight the Ebola epidemic, save lives at birth or even alleviate hunger and malnutrition?
Hear how the U.S. Agency for International Development's U.S. Global Development Lab and Center for Accelerating Innovation and Impact are harnessing technology, data and crowdsourcing to tackle some of the world’s toughest development challenges. See firsthand how innovations such as re-imagined protective gear that zips off like a wetsuit, long-lasting lotions that kill the virus on contact, and wearable sensors that allow for remote patient monitoring are all being deployed to support the global crisis response to Ebola.

View official listing on sxsw.com

Speakers
avatar for Ann Mei Chang

Ann Mei Chang

Exec Dir US Global Dev Lab, USAID
Ann Mei Chang currently serves as the Executive Director of USAID’s Global Development Lab. Previously, she was the Chief Innovation Officer at Mercy Corps, building highly scalable social ventures and leveraging mobile/internet to improve the lives of the poor. She served as the Senior Advisor for Women and Technology in the Secretary's Office of Global Women's Issues at the U.S. Department of State. At State she developed partnerships... Read More →
avatar for Wendy Taylor

Wendy Taylor

Dir Center for Accelerating Innovation & Impact, USAID
Wendy Taylor is Director of the Center for Accelerating Innovation and Impact at the US Agency for International Development (USAID), a center of excellence applying innovative, business-minded approaches to accelerate the development, introduction and scale-up of priority global health innovations. Joining the Administration in 2010, Ms. Taylor established and built the Center, spearheaded the Saving Lives at Birth Grand Challenge for... Read More →
avatar for Steven VanRoekel

Steven VanRoekel

Chief Innovation Officer, USAID


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 201-202 110 E 2nd St

3:30pm

Food and Tech Meet Up
Technology continues to have a profound effect on how and what we eat. In the 365 days since last year's meetup alone, much has happened in the Food + Tech world: 3D printing, crowdsourcing restaurants, robot line cooks, GMOs, and a plethora of new apps. The intersection of Food and Technology has become more complex than posting reviews, snapping food porn and blogging.
At this Food+Tech meetup, we'll be discussing
Food and nutritional as social issues, and how technology is affecting them
Sustainability and technology
Trail-blazers and Innovations in the food industry
We'll also have time for open discussion of topics brought up by the group
And of course some excellent networking, so come prepared to hype your project or favorite food-tech app/idea/innovation, make some new connections and catch up with everyone from past SXSWi Food + Tech meetups.

View official listing on sxsw.com

Speakers
avatar for Sharon Mays

Sharon Mays

Principal, M City Marketing


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 508 110 E 2nd St

3:30pm

Gamifiying Peace: New Solutions in an Old Conflict
It’s commonly understood that gamification is an effective way of solving problems by incentivizing and reinforcing positive behavioral changes. As an Israeli Jew and an interaction designer, I wanted to test this theory by applying gamification principles to the most intractable, hardest to solve problem of all: the conflict between Israelis and Palestinians. In my talk, I’ll present a location-based game built to put the Israelis and Palestinians in each others’ shoes, exploring the conflict through differing perspectives. For example, an Israeli teen playing the game would be exposed to the Palestinian experience through historical facts and figures, personal stories and testimonials, visualized data and simulated experiences, and vice versa. Inspired and concerned by events in my homeland, the vision behind the game is to create a system that can be used to create empathy and eventually reduce violence in conflicts everywhere.

View official listing on sxsw.com

Speakers
avatar for Navit Keren

Navit Keren

Interaction Designer, Huge
Navit Keren (Interaction Designer) has a background in visual communication with emphasis on interaction design. At Huge, Navit works to develop concepts and digital solutions. Her previous work experience allows her to synthesize a wide range of social, technological and cultural information, to consider relevant associated constraints, and to design accordingly. She simultaneously works to develop layouts, grids, interactions, ideas, and to... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 5ABC Austin Convention Center

3:30pm

Go big, and build stuff that matters
You have one life. What will you do with it? Megan O’Rorke talks about fortune telling, her passion for data, building personalized recommendations, and making life better for millions of people.

View official listing on sxsw.com

Friday March 13, 2015 3:30pm - 4:30pm
Capital One 6th & Congress 106 E 6th St

3:30pm

Going Wearable, Are you ready?
When I first started as a Java Evangelist 10 years ago, I remember one of the first demos we had: A huge wearable PC. Now the technology has evolved so much, and wearable are a reality, are you ready for it?. Just imagine a jacket that your grand mother could wear, that will keep your doctor posted with real data about her heart rate, pulse, temperature and others: Real time data seamlessly and privately shared with the interested partners can save many lives. Or just for fun, have your jacket display information, control your music, read the emails for you while you run. Join this session and learn all the required technologies that came together to create this amazing demo. Be prepared to be delighted!
Presented by Oracle

View official listing on sxsw.com

Speakers
avatar for Angela Caicedo

Angela Caicedo

Java Evangelist, Oracle
Angela Caicedo has been a Java Evangelist for 11 years, first at Sun Microsystems and now at Oracle. Angela's expertise includes: Java ME, Java SE and Java Embedded. She loves spending time in new and cool technologies like: Game developments, 3D, bluetooth, embedded, and others. She has also presented these topics at developer conferences around the world. Angela graduated from the University EAFIT of Medellin Colombia in 1998 with a B.S. in... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

3:30pm

Groupe SOS: The Billion Dollar Social Enterprise
When thinking of France, socialism in various forms is a thought that sometimes comes to mind. But far from political or economic ideologies, a massive social enterprise called Groupe SOS is quietly humming away with 12,000 employees spread across 350 companies in more than 30 countries and tangibly impacting the lives of a million people every year.
Focused on five key areas – youth, employment, housing, health and elderly people – Groupe SOS also leverages the latest technologies through social tech innovation accelerators and an investment fund.

View official listing on sxsw.com

Speakers
PD

Penelope Douglas

Pres, SOCAP
Penelope Douglas became President of the Board of Mission HUB LLC in early 2011. Prior to joining Mission Hub as President of the Board, Penelope Douglas co-founded and served as CEO of Pacific Community Ventures (PCV) for the first 12 years of the organization’s life. PCV, a non-profit whose mission is to invest human, intellectual, and financial capital in small businesses for the benefit of economically underserved communities, has helped to... Read More →
NH

Nicolas Hazard

Pres, CALSO/ Groupe SOS
Nicolas Hazard is a serial French entrepreneur in the field of social business. He is Chairman of Le Comptoir de l'Innovation (CDI), which supports social enterprises throughout the world, via an impact investing fund and an international network of incubators. He is also President of CALSO (a non-profit based in California) and Vice-Chairman of GROUPE SOS (the European leading social enterprise, $1B turnover & 12,000 employees).
avatar for Brian Walsh

Brian Walsh

Head of Impact, Liquidnet
Brian Walsh oversees impact for Liquidnet, a New York-based financial services company that uses technology and a trusted global network to make capital markets more efficient. As Executive Director of Liquidnet For Good, Brian is responsible for using the resources of Liquidnet to have a positive impact in the world. Liquidnet provides its employees with the inspiration and the opportunity to give back through local programs in the communities... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon H 500 E 4th St

3:30pm

How Beautiful Tools Make Sense of Complex Data
Big Data analytics and insights are transforming how companies drive business and growth. Yet many employees within newly data-driven companies are clueless about how to even get started with big data, let alone how to make it drive ROI. The key to democratizing data across an entire organization so all teams can utilize it is to make data insights more understandable. For ultimate data literacy and actionability, beautiful, simple and interactive data visualization platforms are absolutely necessary. In this session, hear from industry experts on how visual data platforms allow almost anyone to understand and and take action with the data, ultimately uncovering unknown opportunities and driving ROI.
Presented by Umbel

View official listing on sxsw.com

Speakers
FX

Francois Xavier Fringant

Co-Founder, Dataveyes
avatar for Gloria Lau

Gloria Lau

VP of Data, Timeful
avatar for Naomi Robbins

Naomi Robbins

Principal, NBR
KS

Kevin Safford

Sr Data Scientist, Embrace Productions Inc


Friday March 13, 2015 3:30pm - 4:30pm
ACL Live at the Moody Theater ACL Live 310 W 2nd St

3:30pm

How Latina Moms Are Raising NextGen Coders
Latina moms are creating communities to share resources on getting their kids to learn to code. Latino parents are taking a stronger interest in tech education. They are instilling culture, education and technology skills to help their kids build their future. These future developers will diversify the tech scene.

View official listing on sxsw.com

Speakers
avatar for Sylvia Aguiñaga

Sylvia Aguiñaga

Program Coord/Student, DIY Girls/Los Angeles Public Library
Sylvia is Program Coordinator for DIY Girls, a non-profit that provides hands-on tech experiences for girls in the San Fernando Valley of Los Angeles. There, she develops curriculum, makes sure program operations run smoothly, and guides the making process. Sylvia is currently working on her Masters degree in Library and Information Science. As a Special Projects Intern at Los Angeles Central Public Library, Sylvia has created a coding curriculum... Read More →
avatar for Jessica Olivarez Mazone

Jessica Olivarez Mazone

Owner, Tejana Made
Jessica Olivarez-Mazone is an English and ESL educator, a maker, and an entrepreneur. She received her BA in English/Communication from the University of Texas-RGV and is currently working on her MA in Reading. Her educational career is primarily focused on closing the literacy gap in rural and low SES communities and helping students to become creators of technology and not just users.
avatar for Melanie Mendez-Gonzales

Melanie Mendez-Gonzales

Owner/Creator, Que Means What Blog
Melanie Mendez-Gonzales is the creator of ¿Qué Means What?, a Latino Lifestyle Blog inspired by her “cultural identity crisis” as a Mexican-American out of touch with her heritage. With her writing, Melanie encourages others to celebrate their own culture as she explores various topics including familia, education, and diversity in entertainment.


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom F Austin Convention Center

3:30pm

How SciFi Drives Marketing In the Exponential Age
Historically, Fortune 500 marketers, including home improvement retailer Lowe’s, grew their brands through mass exposure to unified radio and television audiences.
Today, individuals expect engaging and inspiring content and experiences. Marketers use storytelling to build emotional connections with consumers, but often fall flat. Companies like Lowe’s, SciFutures, and Fellow Robots are succeeding with a new approach to storytelling – even hiring science fiction writers to bring possible futures to life for executives and consumers.
Tangible examples of how Lowe's is delivering innovation through uncommon partnerships and effective storytelling are the Holoroom, an augmented reality design tool introduced in partnership with SciFutures, and the OSHbot retail service robot introduced in partnership with Fellow Robots. Join this session to learn how Lowe’s, SciFutures and Fellow Robots are using science fiction to deliver consumer experiences of the future today.

View official listing on sxsw.com

Speakers
WK

Will Kassoy

CEO, Opera Mediaworks
Will Kassoy is Chief Executive Officer of AdColony, and brings over 20 years of entertainment and brand management experience to his position. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles. Most recently, he served as Senior Vice President, Strategic Growth, contributing to the company’s emerging platform strategy. Prior to this, he served as Senior... Read More →
MM

Marco Mascorro

Founder and CTO, Fellow Robots
KN

Kyle Nel

VP Head of Innovation Labs – Lowe, Lowe's
Kyle Nel is currently heads up the Lowe’s Innovation Labs. Kyle brings to Lowe’s, experience in shopper insights innovation having come from Walmart’s Global Insights group. He also has a strong background in media and advertising after serving as research director for Clear Channel Radio. Extra-curricular activities include: writing about his passion for insights and innovation as a blogger for ESOMAR’s RW Connect, and serving on a... Read More →
avatar for Ari Popper

Ari Popper

CEO & Founder, SciFutures
Ari Popper is a futurist with over 20 years' experience in marketing, consumer research and innovation working with the world's leading brands. Ari is regular commentator and sought after industry speaker on all things trends, technology, foresight, marketing and market research related. Ari has grown and led small and large market research organizations and is currently the Founder and CEO of two cutting edge technology and consultancy firms... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

3:30pm

How to Be a More Inefficient Designer
Are you well-organized, methodical, and competent? Is your work productive, effective, and streamlined? Well, we can help!
We’ve all been taught to value efficiency, because obviously time is money. But the religion of efficiency comes to us from industrial revolution assembly lines with the goal of churning out the same product repeatedly with as little variation as possible. That’s not the goal of design.
In this session, The Made Shop will share tips and tricks for:
Introducing friction, indecision, and waste into the design process
Misspending time and energy
Making things the hard way
Un-automating simple procedures
And consistently producing downright inefficient design!
Presented by Adobe

View official listing on sxsw.com

Speakers
avatar for Marke Johnson

Marke Johnson

Principal Designer & Founder at The Made Shop, The Made Shop
Marke is the creative director and principal designer at The Made Shop. He studied architecture and design at Washington University and then received his master's degree in architecture from Harvard Graduate School of Design.
avatar for Nathan Johnson

Nathan Johnson

Art Director at The Made Shop, The Made Shop
The Made Shop is a small American design shop making architecture, interiors, objects, & graphic designs. We’re a close-knit, family-run studio working across an ever-expanding range of mediums for a bunch of cool clients. Recently we’ve done motion graphics and title design for a television show and major motion pictures (hitRECord on TV, Looper, Don Jon), album and poster art (Yoko Ono, Shovels & Rope, The Fray, Rufus Wainwright... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Salon E 110 E 2nd St

3:30pm

How to Maximize the Google Grant
Good news! Your nonprofit organization probably qualifies for the $10k a month Google Grant! If leveraged efficiently, this means more volunteers, sponsors, donors, and brand awareness. The issue is, the average nonprofit spends less than 20 percent of the Grant because the Google AdWords platform is so robust. Yet, if utilized effectively, the Google Grant can become an organization's most effective method of digital outreach. The purpose of this session is to empower nonprofits with our most effective strategies that can be implemented immediately to see big results. Even if this is the first time you've heard of the Grant, you will leave the session equipped with the tools to make a difference for your organization. We're Google Partners and our niche is assisting nonprofits with the Google Grant.
BONUS: If you're a marketing agency or digital marketing consultant, we'll share our Google Grant business model with you in sourcing new non-profit clients to create a new revenue source!

View official listing on sxsw.com

Speakers
avatar for Ryan Joneson

Ryan Joneson

Co-Founder, Nettra Digital Marketing
Ryan Joneson is an advocate for online marketing media, and all things digital. He currently sits on the board for the Fresno chapter of the American Advertising Federation (AAF). His first project, Rewebbed.com, was an online solution for small business website design.
avatar for Dave Martin

Dave Martin

Co-Founder, Nettra Digital Marketing
I have fun working with nonprofits! Specifically, we use the Google Grant and a combination of other digital marketing tactics to help our clients hit their goals.


Friday March 13, 2015 3:30pm - 4:30pm
ACC Room 6AB Austin Convention Center

3:30pm

Jedi Mind Tricks for Entrepreneurs
Leveraging an MS in Sport Psychology, I've been working with startup entrepreneurs for over a decade, funding, coaching, and coaxing maximum performance from them. In this talk I'll share the tricks I use to help entrepreneurs reach their full potential. Everything from creating the right environment to vocabulary to when to push hard, when to yell, when to be gentle, when to be motivational, when to challenge. If you're an entrepreneur and you want to reach your maximum potential, or you're an investor or someone who works closely with them, this talk is for you.

View official listing on sxsw.com

Speakers
avatar for Nicole Glaros

Nicole Glaros

Partner, Techstars Ventures & Chief Product Officer, Techstars, Techstars
Nicole got her entrepreneurial start in the 4th grade, orchestrating cousins into theatrical plays and charging neighbors admission. From there, she founded three startups which resulted in one win and 2 losses. Since then, she's spent over a decade mentoring and funding early-stage web software companies. Most recently, Nicole is a Managing Director at Techstars, a startup accelerator based out of Boulder, Colorado. She’s been with Techstars... Read More →


Friday March 13, 2015 3:30pm - 4:30pm
ACC Ballroom A Austin Convention Center

3:30pm

Launched From a Dorm Room
Mark Zuckerberg. Bill Gates. Evan Spiegel. These are just some of the storied entrepreneurs who’ve launched a startup while in college – and ultimately dropping out as Facebook, Microsoft, and SnapChat found success. So what is it about student entrepreneurs? And do you have to drop out?
Join three successful Yale entrepreneurs who launched their startups while still in school – and graduating – who discuss the pros and cons of being a student while founding a tech company. What tactics did they use as student founders that may not have been available to their graduated counterparts? How did they balance their growing business and classes?
This session explores why students should consider starting a company while in school, what sets student entrepreneurs apart, and advice and lessons learned from those who’ve successfully navigated its challenges.

View official listing on sxsw.com

Speakers
JC

Jessica Cole

Outreach Dir, Panorama Education
Jessica Cole builds technology that makes us better citizens. She currently serves as Outreach Director at Panorama Education, a Y Combinator company, for feedback surveys and analytics for K-12 schools that give students and educators a voice in decision making. Previously, Jessica was a fellow at the Yale Entrepreneurial Institute, winner of the 2012 Yale Venture challenge, and a finalist in the MassChallenge accelerator program. An urban... Read More →
avatar for Alena Gribskov

Alena Gribskov

Program Director, Yale Entrepreneurial Institute
Alena leads Yale University's accelerator program for promising student startups, which provides 10 teams a year $15,000 in funding, mentors, incubator space, and more. She has spearheaded efforts to increase tech and entrepreneurship education at Yale through the YEI Tech Bootcamp, a ten-week coding bootcamp that has taught 45 students to build web applications, and Start Something, entry-level entrepreneurship workshops that have been taken... Read More →
DL

David Luan

Founder, Dextro
avatar for Victor Wong

Victor Wong

CEO, PaperG
Victor Wong is the CEO of PaperG, a creative management platform that users can customize, collaborate on, and learn from their ad creatives. It's technology has been called by Forbes as "literally changing the way the business of marketing is done." Notable users include Yelp, Hearst, and Time Warner Cable.


Friday March 13, 2015 3:30pm - 4:30pm
Hilton Austin Downtown Salon B 500 E 4th St

3:30pm

Making the Internet of Things A Reality
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
IoT, or the Internet of Things, is the buzzword that describes a world of connected and intelligent devices that bring convenience and new functionality to our world. It promises to not only enhance our lives through the connected home, automated car and wearable devices, but to help solve the global problems through improvements in farming, clean water and smart cities. But how will these changes actually occur? What products and technologies are happening and are available now, that can be used to make these future visions a reality today and what are possible inhibitors for success. We'll discuss the building blocks of IoT, from sensing and data collecting, to processing, communications, applications and data analytics.
This sessions will include a diverse panel of experts, from hardware and software design, apps, to cloud storage and software analytics.
Presented by Freescale

View official listing on sxsw.com

Speakers
GB

Glen Burchers

CMO, Plum
JD

John Dixon

Dir of Mktg, Freescale Semiconductor Inc
John Dixon was appointed Director for Corporate marketing for Freescale in Oct. 2013.
SN

Steven Nelson

Executive Dir, IoT, Freescale Semiconductor Inc
Steve Nelson currently serves as the Director of Ecosystem and Marketing Platforms for Freescale Semiconductor, based in Austin, Texas, and is the Executive Director of IoT. Steve joined the company in 2007 as Director of Automotive Marketing and was previously responsible for the company’s automotive product and systems strategy. As a veteran of more than 25 years of semiconductor, software and technology industry experience, he has an... Read More →
SS

Steve Schwinke

Dir of Advanced Dev and Concepts, Global Connected Customer Experience, General Motors


Friday March 13, 2015 3:30pm - 4:30pm
JW Marriott Room 208 110 E 2nd St

3:30pm