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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
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Saturday, March 21 • 2:00pm - 3:00pm
Content is CEO

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In this new world of evolving music release models with direct access to fans through web and social media and diminished control of promotion and distribution by traditional partners (Record Labels/TV/Print/Radio) the Content is CEO panel focuses on the shift toward more content creators (artists) owning their copyrights, running their own business and cultivating their brand successfully as entrepreneurs, as one of the trends representing a portion of the new music and entertainment industry.
The panel features several different types of artists who have approached claiming control of their business and career differently, and also engages industry professionals with experience in the evolving industry to reflect on the pro’s and cons of content creators at the helm of their business and brand, and what this model represents to the industry at large as the rules are rewritten on commercial success, cultural relevance  and career longevity.

View official listing on sxsw.com

Speakers
avatar for Matthew Caws

Matthew Caws

Artist, Nada Surf
avatar for Zack Greenburg

Zack Greenburg

Sr Editor, Forbes
Zack O'Malley Greenburg is a Forbes senior editor and author of the Jay Z biography 'Empire State of Mind' and 'Michael Jackson, Inc.' Zack covers the business of entertainment for Forbes, where he's investigated topics from pension fund scandals to Justin Bieber's venture capital... Read More →
avatar for Taylor Hanson

Taylor Hanson

Artist, Hanson
avatar for Isaac Hanson

Isaac Hanson

Artist, Hanson
MM

Martie Maguire

Artist, C3 Presents


Saturday March 21, 2015 2:00pm - 3:00pm
ACC Room 15 Austin Convention Center

Attendees (0)