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Sunday, March 15 • 5:00pm - 6:00pm
Using Biometrics to Find Engagement 'Moments' in Connected Devices

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Kiip CEO Brian Wong teamed up with IPG Media Lab to run a biometric study on consumer engagement. Volunteers allowed their heart rates, facial expressions, gaze and more to be monitored while they interacted with games and apps on mobile. By analyzing the data from this study, Brian was able to pinpoint the exact moments when users were happiest and most engaged. He then found that by acting in that moment, he could transfer those feelings of goodwill onto relevant brands to increase purchase intent.
In this detailed presentation, Brian demonstrates how marketers are leveraging this information to engage consumers around the world. Listeners will walk away understanding how to better connect with their consumers on mobile, as well as across upcoming connected devices.

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Speakers
avatar for Brian Wong

Brian Wong

CEO & Co-Founder, KIIP
Brian Wong is the co-founder and CEO of Kiip (pronounced “keep”), a category-creating mobile rewards network that is redefining mobile advertising through an innovative platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers... Read More →


Sunday March 15, 2015 5:00pm - 6:00pm
ACC Room 18ABCD Austin Convention Center

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