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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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Saturday, March 21 • 12:30pm - 1:30pm
Rock & Roll Brand featuring Dez Dickerson & Kevin Jonas Sr

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More than at any time in the modern era of the music entertainment business, it’s vital that artists understand and embrace the shift from seeing themselves as ‘artists’ to seeing themselves as ‘brands’. The days of narrowly defining ‘artist’ as one who makes music and/or entertains are no longer with us-everything from the infrastructure of the ‘industry’ itself to the nature of the culture have rendered that concept obsolete. The question is-how do artists, managers, labels, etc. know they’re building careers or sandcastles? The goal should be longevity and sustainability rather than short-term notoriety-that said, what does that look like in practical terms?
Whether you’re a ‘boutique’ artist brand (translate niche) or a mass appeal brand (translate large scale/mass media), you future is in your brand-master it, own it, or regret it!

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Speakers
avatar for Dez Dickerson

Dez Dickerson

Pres/CEO, Pavilion Entertainment
Dez Dickerson’s 44 year music entertainment industry career as an artist, musician, producer, songwriter, record executive, label owner, artist manager, author, and entrepreneur includes 5 years as the original guitarist with Warner Bros. recording act Prince and The Revolution... Read More →
avatar for Randy Jackson

Randy Jackson

Pres/CEO, Pavilion Entertainment
avatar for Kevin Jonas Sr

Kevin Jonas Sr

Pres/CEO, The Jonas Group
Kevin Jonas Sr., veteran music manager, came from humble beginnings, growing up in North Carolina and pursuing a career in music himself. Kevin and his wife, Denise, settled down in Wykoff, New Jersey where Kevin was a pastor and co-founded Christ of the Nations Music. When sons... Read More →


Saturday March 21, 2015 12:30pm - 1:30pm
ACC Room 17A Austin Convention Center

Attendees (0)