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Wednesday, March 18 • 3:30pm - 4:30pm
Exposure vs. Revenue on YouTube: Must We Choose?

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YouTube is the largest streaming platform in the world with a massive breadth of content, a large portion of which is devoted to music. It also boasts the second most powerful search engine after Google, making it ideal for music discovery. While publishers, artists and labels make money on YouTube, and while YouTube continues to focus on increasing revenue for content creators, the age old question exists: if we have to make a choice, what’s more important: audience exposure or revenue? We will attempt to answer that question, taking into account who is asking, what the ultimate goal is, and what the best corresponding strategies are.

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avatar for Sarah Caliendo

Sarah Caliendo

VP Video Svcs, The Orchard
Sarah is the Vice President of Video Services at The Orchard where she oversees the global team driving all YouTube & VEVO services for clients.
avatar for Gray Gannaway

Gray Gannaway

Founder, Quarterlab
Gray is an entertainment industry executive with more than a decade of experience and expertise in business and corporate development, strategic partnerships, licensing, marketing, and video strategy. From 2003 through 2009, he served as Senior Vice President of Business Development... Read More →
avatar for Bob Lugowe

Bob Lugowe

Dir of Mktg, Relapse Records
Bob Lugowe graduated from Northeastern University in 2009 with a degree in music business. He has been working at Relapse since 2008 and running the marketing and promotional department since 2012, where he's overseen the growth and stability of the label's YouTube account. Bob is... Read More →

Christophe Muller

Dir/Global Music Partnerships, YouTube
avatar for Elliott Walker

Elliott Walker

Manager, Music Content Partnerships, YouTube
Elliott Walker is Manager of Music Content Partnerships at YouTube, where he develops strategic partnerships for the music team and manages music partner relationships, with a particular focus on independent labels. Prior to joining YouTube, Elliott spent 10 years on the label side... Read More →

Wednesday March 18, 2015 3:30pm - 4:30pm CDT
ACC Room 10B

Attendees (1)