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Sunday, March 15 • 9:30am - 10:30am
Booming Media Brands Holding Onto Identity

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As the Renaissance of digital media companies continues, how do the keepers of the brand maintain its core identity while expanding and growing, both editorially and from a business perspective?
Join Mashable CMO, Stacy Martinet, Refinery29 EVP Marketing & Strategy, Patrick Yee, Global VP of Marketing at Vox, Jonathan Hunt, in a conversation with AdAge's Michael Sebastian as they break down how to maintain and monetize an evolving brand.

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Speakers
avatar for Jonathan Hunt

Jonathan Hunt

VP of Global Mktg, Vox Media Inc
Jonathan Hunt is the Global VP of Marketing at Vox Media where he leads audience development and distribution, co-sales partnerships, paid media strategy, and comms. Prior to joining Vox, Jonathan spent 6 years at VICE Media as their Global Marketing Director.
SM

Stacy Martinet

CMO, Mashable
Stacy Martinet is the Chief Marketing Officer of Mashable and sits on the company’s Operating Committee, which directs the company’s strategy, planning and operations. Stacy leads integrated marketing and communications, including brand, social media, corporate communications... Read More →
MS

Michael Sebastian

Reporter, AdAge
Michael Sebastian covers digital and traditional media, the trends affecting them and their fight over both advertising dollars and the attention of readers and viewers. In covering the evolving media business, his beat has grown to include the worlds of content marketing and native... Read More →
avatar for Patrick Yee

Patrick Yee

EVP Mktg & Strategy, Refinery29
Patrick is the EVP of Marketing and Strategy at Refinery29. Prior to Refinery29, Patrick was Founder and President of Shopflick, a venture-capital backed shopping site sold to Sugar Publishing in 2009. Before Shopflick, he co-founded RocketXL, a digital marketing agency, which was... Read More →

Sunday March 15, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Texas Ballroom 2-3
  Interactive, Panel

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